Real Biz Talk with Rachel Brenke

The start of a new year can be exciting and intimidating. Maybe you set some business goals you're anxious to achieve. Whether it's getting a better work-life balance or leveling up to the next milestone in business revenue, I'm sharing some of the tried and true tips that have helped me pave my path to success in my multiple businesses, including things I WISH I'd done sooner! Help me to help YOU achieve your 2022 goals by implementing these three practices:#1 - Do a weekly solo strategy session. Go analog (i.e. ditch the phone) for thirty minutes each week and write about what's been going on in your business. What's working? What isn't? Where are you experiencing burnout? Leave with ONE action item to tackle that week. Before you know it, you'll have banked 52 sessions in a year and will reap the benefits of these incremental check-ins.#2 - Get into an intimate community with like-minded entrepreneur who will PUSH you in business and keep you accountable. Seek third-party opinions, other than your best friend, partner, or mom's, that will give you a reality check and help propel you where you want to go in business.#3 - Make admin tasks a routine. Don't wait till everything has piled up and you're running around trying to cram in everything needed. Set aside a small amount of time on your weekly schedule to get all the little things done. Work ON your business while you work IN it.

Running an online fitness business (whether as primary or a revenue stream) can be overwhelming with legalities, administration and content output.  However, the legalities shouldn't be overwhelming - Rachel Brenke from FitLegally® has narrowed down the 3 main contract types you need to have to protect your fitness business  www.fitlegally.com

The COVID-19 Virus has wreaked havoc on so many areas of our lives, especially our livelihoods in running a photography business. Now that we are over a year into this, many jurisdictions are open for photography, but that comes with its own host of issues. In this video, TheLawTog®- Rachel Brenke - talks about how to evaluate your existing contract for reschedule/cancellation provisions and a way to shift cancellation risks to client at this point in pandemic.   Newly released Client Acknowledgement of Risk Form >> https://thelawtogshop.com/products/covid-19-client-acknowledgement-of-cancellation-risk

I love helping other entrepreneurs.  Business to Business. . .YES, please!  I thrive off helping others get a piece of that entrepreneurship pie.  And this, this is why I love adding commercial photography into my business and why I think you should too. As photographers, we know how important visual imagery is.  We are not just selling photography, but a feeling, the aesthetic, the image for the brand.  Many business owners are not embracing the importance of visual imagery, but most likely, they don't know where to start.  My friend, this is where you come in.Let me break it down for you as to why I believe you can easily bring commercial photography to your biz and why you absolutely should.⠀⠀1. You already have clients. You may have a client (or two) that you take family photos for each year.  Maybe they're a doctor, a lawyer, or a small shop owner.  Cross market!  They already know your work.  They already trust you with their personal photography needs.  Talk to them about what you could do for their business.  When you already have them in the door, they're more likely to buy from you.2. You are an authority as a biz owner – you can guide them and be the go-to in commercial photography.  I know, I know – you're thinking “I don't want to be a coach”, but you already do this as a portrait photographer.  You're already giving tips on style, locations, props, etc.  You have the knowledge to show business owners why photography and imagery is so important, what commercial licensing means, what to use or not to use on social, etc.  ⠀3. The potential income from commercial photography is HUGE!  You can charge more for copyright transfer, or an extensive commercial license.  Some business owners are just going to want all the things – well guess what – you get all the payment! 4. You already have the skills.  Product photography, headshots, marketing, etc.  These are things that you've already been doing all along in a round about way, i.e., think shoes, rings, flowers, setting up flat lays, etc. (wedding photographers) or appliances, furniture, etc., (real estate photographers).  You just haven't been selling to vendors.  The market for this is huge and the possibilities are endless.⠀⠀⠀5. You should have multiple revenue streams.  If the last year and a half has taught us anything, it has proven that we need to have multiple avenues for income.  In a world where many were scrambling to supplement their lost income, those that already had other avenues were able to refocus their efforts.  Utilize the skills you already have and see there is more money to be made.So, there you have it.  This is your opportunity to stand out among other photographers simply by offering commercial photography, making more money and making an impact while you do it.

We've been spending the last few videos learning what needs to be included in your contracts, but now it's time to branch out and learn how to handle cancellations. Your contract is key when it comes to cancellations, but you still need to know how to navigate these situations with finesse.Whether you need to cancel or your client decides to cancel, we'll learn what we can and cannot do when it comes to cancelling and how to balance putting your biz first while keeping a positive client relationship.⠀⠀⠀https://thelawtog.com/cancellations-substitute-photographer-legalities/

Every single day you are bombarded with experts telling you how to run your business, but what do they really know? Recently, we learned that many of the people giving out friendly advice are steering us into dangerous, and potentially illegal, territory.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Your contract can be your best friend especially if you're a photographer if it includes the correct contract provisions. Rachel is going to teach you the exact tools you need to be a legal business and avoid trouble in this short audio.⠀https://thelawtog.com/5-must-have-contract-provisions-to-prevent-issues/

We live in a world full of experts sitting behind their keyboard telling you the best way to run your business. Yes, they are experts in their field, but the reality is that they are not experts in legalities.  They are experts in photography. Very few have a law degree or understand how the legal system works for a business owner. Stop listening to the lies these “experts” tell you and start prioritizing YOUR photography business. The experts telling you how to run your business haven't put their blood, sweat, and tears into your biz. They also will not willingly tell you that not everyone is going to succeed in business and some will fail miserably. You can avoid the pitfalls of being a business owner by becoming self aware of your weaknesses, finding the correct expert (that's me!) to get your business legal with a solid plan. https://thelawtog.com/industry-leaders-are-lying-to-you/

You hear it all the time - "Riches are in the niches", "you must niche down to be successful" which yes - absolutely. BUT, I'm telling you, you have to take it a step further. To build your business, you need to get soooo niched down in four major areas that it's actually TERRIFYING. So terrifying, that you're waking up with cold sweats in the middle of the night wondering how you'll attract consumers and how you're going to pay your bills. Listen in to find out these four areas and how with these, you'll grow your business into what you've envisioned all along.

Navigating heartbreak and the emotions that come with it is often overlooked when it comes to mental health. We are often told how to overcome huge life loss and events but not how to navigate heartbreak. Once we learn to navigate heartbreaks we are able to live life authentically. Ladies, we no longer have to throw our emotions into a box and "just move on." LaToya is walking us through how to overcome the trauma and fallout of our broken hearts.

We live in a world full of experts sitting behind their keyboard telling you the best way to run your business. Yes, they are experts in their field, but the reality is, they are not experts in legalities. Very few have a law degree or understand how the legal system works for a business owner. Stop listening to the lies these “experts” tell you and start prioritizing YOUR business. The experts telling you how to run your business haven't put their blood, sweat, and tears into your biz. They also will not willingly tell you that not everyone is going to succeed in business and some will fail miserably. You can avoid the pitfalls of being a business owner by becoming self aware of your weaknesses, finding the correct expert (that's me!) to get your business legal with a solid plan. Take 15 minutes to overcome the lies and elevate your business.

As entrepreneurs, our natural inclination is to want to put our best foot forward on social media, but building an authentic following is often about being as vulnerable as possible. Today on the show my guest is Jamie Otis, and she joins me to talk about her journey toward vulnerability as a TV personality and social media influencer, and how this connects to her process as an entrepreneur. Jamie is a dynamic American TV personality, registered nurse, entrepreneur, and TV host, having been on shows such as The Bachelor, Bachelor Pad, and Married at First Sight. In this episode, Jamie shares the story of how she ended up being selected to appear on these widely viewed shows and the shame she felt about admitting that she grew up in a trailer park on them. She talks about meeting her husband on Married at First Sight and building a career based partly on their relationship involving the podcast they co-host together – Hot Marriage. Cool Parents. Our conversation covers the inspiration Jamie became to other women after she shared about her background and how this helped her build an audience connected by authenticity and vulnerability. We also get into Jamie's processes during pregnancy and motherhood, moving toward accepting her body, and how she is helping others do the same through her course, Become Body Positive. Be sure to tune into this great conversation all about using your story for a purpose and a business!

Whether you're just entering the entrepreneurship world, or you've been in it for years, you've likely already had your fair share of struggles.  And let's be real, there are plenty more to come.  But just as the saying goes, “it's not what happens to you, but your reaction that matters”, the same can be said for struggles.  It's not about the struggle, but overcoming it, learning from it, and growing from it.  Jump in to listen as I chat with Tavia Redburn as we discuss our past struggles and how we overcame them to get where we are now.  

Hiring a business coach is a huge decision.  You want to make sure that you hire the right one for your industry, that fits your business structure and your personality.  So, not just any one that says they're a business coach will do.  Some have never even run a business themselves outside of being a coach.  They aren't going to understand what you're going through.  In today's episode, I break down three reasons why you shouldn't hire a business coach, and I share tips on getting your biz to the next level. 

Business coaches are out there showing entrepreneurs what they should be doing to get ahead and be successful, but one of the most effective ways to learn is by learning from the mistakes we are making and realizing the things that we, as entrepreneurs, should not be doing.  Layci Nelson joins me today to debunk three leadership myths, while offering hot tips on working around them.  

Business and life are not separate.  In fact, they are completely intertwined.  If you're living to work, working to live, you're doing it wrong!  Business should be a supporting actor to the life we want.  It should not be our lives.   If you feel overwhelmed, stressed and frustrated in your business, you're hurting not only your biz, but your relationships and your real life.  If you're not being real with yourself, if what you're doing is no longer serving you, it's time to pivot and get the balance back. Stop with the degrading self-talk – “I don't have enough time.”  “I didn't get that done.” “I should have done it this way.”  Instead, remember you get to do this, you can, and you will.  Let go of the pressure of should haves and shame, and do the best you can in this season.  Just keep showing up, doing what you're skilled to do (even imperfectly), and be authentically you.Full show notes & links to resources mentioned:  https://rachelbrenke.com/epi166/ Join the Real Biz Talk Podcast® group to chat about this episode: https://rachelbrenke.com/group

Hustle culture – I hate it.   It's stressful.  It's overwhelming.  It's just too much.  I see it all the time – you're working so hard, putting all this effort into things to keep up with everyone else, but not everyone has the same end goal.  You shouldn't be comparing or competing with others.  Just because you put more effort in, doesn't necessarily mean you're moving your business closer to success.  Focus on who you're trying serve, what your capabilities and skills are, and how much effort you actually need to put in to reach your end goal.    

How often do you say you wish you had more time or there just aren't enough hours in the day.  You're not alone.  Friends, we can make more money, we can hire more people, but we can't increase time.  Time management is so important to the success of your business, and wasted time is absolutely detrimental.  I am going to be releasing a free Time Management Training because it is key to balancing your biz and your life.  So listen in now to get ahead of the game with the first exercise to learn how to maximize your time!

Confession time: I'm a MAJOR internet sleuth….I wanna know all.So much so, I'll watch someones actions online and try to figure out how they maximize their time and energy. In fact, when starting out (and sometimes from time to time) I so bad want to steal another entrepreneur's planner to see exactly how they DO IT ALL. The reality is, NO ONE is doing it all…..but those that do are either doing one of two things. FailingStrategically time managing in such a way they ACTUALLY HAVE A LIFE*gasp* what? #2 is possible. Yup, friends. In fact - with my five kids, Team USA training and multiple businesses I am the FIRST to tell you that your hub (i.e. calendar) is not the be all. You can't just slap things on and trudge through a to-do list. You HAVE to show-up strategically.Now here's the deal - it took me a hot bit at the beginning of business to get out of this “busyness” mentality and I want to show you how in my free REAL Time Strategy masterclass. Few things you need to know-there is NOT a sales pitch in it- just 100% freebie goodness-I share exactly how I approach every day and week-you will learn how to exactly engineer what you should be doing every single day to get your business-you WILL have more time after this class if you do the workAgain, no sales-pitch, no gimmick. Simply sign up, immediately watch the FREE masterclass, download my schedule and get yourself closer to TIME freedomwww.rachebrenke.com/time

“I wish I could do that” you think to yourself as you scroll through social media.  Friend, YOU can.  Social media is filled with average people making special choices.  Stop wishing for the success you see from your peers and start making your own dreams a reality.  There is no special secret to success.  You just need to choose to show up consistently, intentionally, and strategically.   Making special, strategic, simple choices will get you living the real life you want while having the real biz you've been wishing for.

“I'm not good enough.” “My product/service isn't perfect.” “I can do better.” Stop being paralyzed by perfectionism. We all start somewhere, whether we've always wanted to be an entrepreneur, or we just fell into it. We all have a solution to a problem for someone. Procrastination because of Imposter syndrome is only causing others to suffer. Help out your avatars. Help yourself, your family, your community. Put your purpose into the world to serve others. It doesn't have to be perfect. It doesn't have to be immaculate. Just show up. Show up in imperfect activity because an imperfect solution is better than no solution at all.

I'm coming back friends!  And I'm ready!  Ready to help entrepreneurs, dig in to coaching, individually and in groups, helping you build the real biz you want while simultaneously creating the life you want to live.  The team and I have been working hard through all the changes, new technology, new offerings, strategizing in different directions and I gotta tell you, I'm really digging the new structure, branding, new name.  All of it!! Over the next few weeks, I'm moving in to a super fun series about the top things I'm seeing other business coaches and entrepreneurs struggle with, and things that are actually hurting us and holding us back from success in business and in life.  Real Biz Talk is the new name, Real Biz Accelerator is the program. Enrollment is reopening in June, so don't miss out.  Thank you for sticking with us through this change. I'm so excited and look forward to seeing you in RBA in June!    

We all hate legal. Heck, I'm an attorney and some days I don't like legal. But getting the right legal is vital when it comes to setting up your business. In today's episode, I'm going to talk about how you can avoid lawyers that suck. To start, I recommend finding an attorney who has an entrepreneurial mindset. As I explain in the show, this is important because you want to gel with someone who gets what you're going through; someone who has been in the trenches themselves. At the same time, I also suggest that you don't just go for an attorney who will take your every order; good attorneys need to draft up contracts intuitively and be able to anticipate problems and questions. Another great point I cover in this episode is the need to understand your own business. By knowing your short, medium, and long-term plan, you will be able to pick the right kind of attorney. To wrap up the show, I go into the nitty-gritties of paying your attorney for their work, and how you ought to approach the matter. For more detail on each point and much more, be sure to join us today!Full show notes & links to resources mentioned:  https://rachelbrenke.com/epi159/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Contracts can feel tedious, daunting, and even unnecessary. I'm here to tell you that contracts are so much more than that. They are designed to iron out confusion, set parameters for your consumers, and protect you from them. In this episode, I dive into a whole bunch of misconceptions and give you the clarity you're looking for. To start it all off, I define what actually makes a contract, which is essentially an agreement between two people or entities. Once we have the concept of contracts under wraps, I tuck into some of the advantages that come with them. For starters, it outlines the type of relationship you and your consumer can expect to have, as well as helping to forge consumer confidence. We can also use contracts as a “no man”, whereby you can put a limit on the consumer's demands. To find out more details on how you can make contracts work for you, be sure to join us today! Key Points From This Episode: Why contracts are the key to business owners realizing success. We define the architecture of a contract. Hear about the advantages of using contracts. We answer the question: who should be involved in drafting contracts. Find out how contracts work for us and our business. Contracts as a means of raising consumer confidence.  You can also use contracts as a “no man”. Why contract agreements can actually improve your customer service. Full show notes & links to resources mentioned:  https://rachelbrenke.com/epi158/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Do you own your brand? I mean, do you really own your brand? This is one of the most important questions you can ask yourself, because all too often people think they have ownership of their brand, when in fact, it's as good as someone else's property — literally. In today's episode, I want to spend some time explaining the three keys to brand ownership and protection. A good place to start is ensuring that all assets created for you are signed over to you, as sometimes business owners are only given a license of use. To make this concept easier to grapple with, I share an easy-to-understand example of usage rights around headshots. The second key to success is protecting your brand using copyright. Copyright helps protect the creative efforts behind your assets. If you're thinking, “wait, surely that's trademark?” then fear not because I also take a few moments to end your confusion and explain the difference between copyright and trademark, our third key. If you want to protect your business and its assets, be sure to join me today!Key Points From This Episode: Introducing the topic of protecting your assets and owning your brand. We look at a typical scenario where a subject thinks they have ownership but they don't. Hear why it is important to have assets signed over to you. What can happen if you don't own your assets. Protecting your brand by having the full force of copyright protections behind you. Why registering copyright is a type of insurance. The different types of material you will want to register for copyright. Knowing the difference between trademarks and copyright. Full show notes & links to resources mentioned:  https://rachelbrenke.com/epi157/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

I'm going to spend this episode breaking down what I like to call, “The Legal Triad.” I want to frame them as hurdles between you and the customer who might take issue with you, your product or service. First up is setting yourself up as a business entity.  First up is setting yourself up as a business entity.  Then I get into the nitty-gritties of business liability.  Later in the show, I talk about having the proper legal contracts in place.Full show notes & links to resources mentioned:  https://rachelbrenke.com/epi156/  Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

We all know that you need to create and publish great content for your business to thrive. But one of the best ways to approach this task is to efficiently organize the process and avoid time-wasting and messaging that is confusing for your consumer. In this episode, I break down how to go about organizing your content calendar, sharing a handful of vital factors to focus on. In only 10 minutes you can create a solid content calendar to get you through the next year of your biz.Key Points From This Episode: Getting the best return on your time and actions.  Avoiding the overwhelm of available information on planning. Using monthly themes and related content to create touchpoints with consumers.  The time period necessary in order to get buy-in from an audience.  Grouping monthly themes into larger, quarterly buckets. Sticking to one offer per month as you create a consumer journey.  The results of too much choice; analysis-paralysis and missed opportunities. Deciding on the venues to use for advertising and publication. Creating a personal connection between you and the consumer.   The cornerstones of an offer; about me, about them, inspirational, content-based, and a call to action! View more here: https://rachelbrenke.com/blog/epi155

I'm sharing another step in my proven business formula, which is all about your unique story. The story that you can tell to reach your consuming avatar, your potential clients, your potential customers, so that you can serve them with the solution that you have to their problem. I've got five story brand elements that will help you create content that aligns with your unique story, so make sure to tune in today!Key Points From This Episode:*This is not about branding or marketing; storytelling is about what's behind the brand.*Three story elements to bring to the forefront: who you are, what has made you who you are, and how you offer what you do.*Five ways to create content that aligns with your story, starting with talking to your audience.*Secondly, use quotes or tips that relate to the product or service you're offering.*Include inspirational content.*Number four of five is to share fun facts about yourself; it doesn't all have to be serious!*Lastly, go completely off topic for the sake of engagement.View more here: https://rachelbrenke.com/blog/epi154

Having been in the business for 15 years, I've had to evaluate myself, and you guys, all the time. I pick up mistakes, and that's what we are going to cover today: we are going to sit down and look at the mistakes we make so that we don't make them again.Full show notes & links to resources mentioned: https://rachelbrenke.com/epi153 Join the Business Bites Podcast® group to chat about this episode: https://www.facebook.com/groups/thebusinessbites

Marketing in today's climate is not about throwing as much as possible out there and just hoping something sticks. A more minimal and considered approach will bring you success and rewards in the short and long term, and today I will be sharing three 'V's that can help you trim the fat and make more impact! These are visuals, values, and venues; three vitally important areas to consider at any point in your marketing journey, and doubly so in the early stages of a business. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi152 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Coming into a new year can be difficult, especially when you feel overwhelmed or unsure how to get your business growing to the real business and real life you want.  I have opened enrollment for our 52-week coaching program and I know you can benefit from it.  52 weeks of tasks, monthly content videos, feedback from yours truly and sheets galore to help you plan and grow your business.  We will be deep diving into topics such as  Business strategy foundation The Legal Protection Map Branding & marketing Finances & taxes Caring for self, health and wealth Making It Easy: automation, efficiency and outsourcing Diversifying income streams Who is this program for? Product-based (with a heavy virtual presence) Services-based (virtual or brick-and-mortar) Starting out or side-hustling Full time but have not yet shattered through the 7-figure revenue ceiling Solo-preneur or managing a small teamNow is the time to get right for the year - get more information here: www.rachelbrenke.com/rba

The last in the four part Business Strategy series, Rachel walks you through her "Marketing Runway"  and why it's one of the most important things to include in your overall business plan. You've done the work created and named your Avatar, formulated your Unique Serving Proposition, and simplified your offerings. Now it's time to put it all together, apply it, and market it to the masses. Using Rachel's "Marketing Runway" plan, you won't be left guessing, month after month, week after week, what and how you should be marketing your business, or specific product or service. Buckle your seat belt, grab a pen, and get ready for take off.Full show notes & links to resources mentioned: https://rachelbrenke.com/epi151 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

People love to be "busy" but busyness does not always mean more business. Business should be simple. Your audience wants a certain product or offering, and you give it to them. Simple, right? Often we think we need to offer many different things while running around like crazy never taking a deep breath, but the truth is we don't. Too many offerings can confuse your audience, and drive you crazy. In this episode, I talk about how to simplify your business offerings to scale up, not in just in a financial way, but to give you the real life you want. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi150 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Coming into a new year can be difficult, especially when you feel overwhelmed or unsure how to get your business growing to the real business and real life you want.  I have opened enrollment for our 52-week coaching program and I know you can benefit from it.  52 weeks of tasks, monthly content videos, feedback from yours truly and sheets galore to help you plan and grow your business.  We will be deep diving into topics such as  Business strategy foundation The Legal Protection Map Branding & marketing Finances & taxes Caring for self, health and wealth Making It Easy: automation, efficiency and outsourcing Diversifying income streams Who is this program for? Product-based (with a heavy virtual presence) Services-based (virtual or brick-and-mortar) Starting out or side-hustling Full time but have not yet shattered through the 7-figure revenue ceiling Solo-preneur or managing a small teamNow is the time to get right for the year - get more information here: www.rachelbrenke.com/rba

To kickstart the new year, we're continuing this entrepreneurial series, which accompanies the RealBiz Accelerator program and sets out to help you create a business plan that hones in on foundational basics, is easily implemented, and successfully strategized, so that you can thrive and not just survive. You've heard about identifying your consumer avatar, and today's episode deals with the next step in the formula: evaluating your unique serving proposition.Full show notes & links to resources mentioned: https://rachelbrenke.com/epi149 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

One of the most important things you can do for your business is to ID your ideal consumer. Don't get bogged down trying to serve every single person in existence. Trust me, that's the fastest way to burn yourself out. In this episode, you'll learn how to come up with what that ideal consumer looks like, and how it will serve as your blueprint for your marketing and business plan. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi148 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Join the RealBiz Challenge - free for all entrepreneurs - no matter if you make six figures, or live paycheck to paycheck. Everything you'll get in this challenge is what I personally use every year to set up my business to give me the life I want to live!Full show notes & links to resources mentioned: https://rachelbrenke.com/epi147 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Create a business plan in 10 minutes using Rachel's tried and true tips.  Full show notes & links to resources mentioned: https://rachelbrenke.com/epi146 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Influencers. It's a term we love to hate. But influencer marketing is the fastest growing marketing tool, and something all entrepreneurs need to use. Mae Karwowski, founder of the leading global influencer agency Obviously, takes the fear out of the word, and breaks down why it's one of the most important tools to have in your entrepreneur tool belt. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi145 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Grabbing the attention of your audience is a crucial skill for an entrepreneur to have. Learn how to stand your business out from the crowd with these tips from Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi144 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

When businesses first start out, it's not always affordable to hire custom photography. Having access to a stock photography library lets you create a cohesive brand and look professional until you can get your own custom photography. Rachel Rouhana from Haute Stock joined this week's episode to share tips on how to create a custom visual brand using stock photography. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi143 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

In order to survive, it's imperative that entrepreneurs have the foundations of their businesses set up in a way that allows for quick pivots especially when the outside environment is constantly changing. Learn from Bryan Caporicci of Sprout Studio how to set that foundation and to get some tips on ways your business can diversify. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi142 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Jumping in a helicopter (metaphorically, of course!) allows you to view your business from different heights so you can laser focus at times and at others see the bigger picture. Justin Tamsett from the Fitness Business Podcast discusses why entrepreneurs need to allocate time each week to work on their businesses versus working in their businesses.  Full show notes & links to resources mentioned: https://rachelbrenke.com/epi141 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Like it or not, events that happen to us shape who we are and how we think and feel about things around us. Maranda Joiner came on this week's show to discuss how embracing our past can help us shape our messaging to reach our ideal client. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi140 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Many businesses are having to make pivots to be able to stay open. Some have had to close their doors, and some are still trying to figure out what they need to do. Stu Brauer from WTF Gym Talk shared 4 keys things you need to know to make those pivots.  Full show notes & links to resources mentioned: https://rachelbrenke.com/epi139 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Niching down is critical when you are trying to scale up your business. This week, Rachel and Blaine Korte, founder of Fidu Legal, discuss what it means to have a niche and some common misconceptions about it.  Full show notes & links to resources mentioned: https://rachelbrenke.com/epi138 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

One of the biggest issues business owners face when trying to scale up is overcomplicating the process. In this episode, Rachel talks about 3 areas that you can simplify plus tips on how to do it.  Full show notes & links to resources mentioned: https://rachelbrenke.com/epi137 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

If you have ever thought about podcasting or even just content creation, this episode is for you! This week, Rachel talks to Christie and Heather from Sinisterhood about what they have learned since beginning their show in 2018. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi136 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

As entrepreneurs, it is important to be proactive rather than reactive especially when it comes to the legal side of your business. In this episode, Rachel is joined by Scott Reib, fellow attorney and entrepreneur, to discuss the importance of lawyers for your business. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi134 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Businesses spend a lot of time developing their brands but don't spend as much time protecting it. In this episode, Rachel outlines the steps you need to take to make sure your brand stays protected. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi134 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

Naysayers are an unfortunate part of life...both personal and professional. In this episode, Rachel and Ariel Garten, co-founder of Muse, share tips to help you use those naysayers to motivate you to succeed instead of getting you down.  Full show notes & links to resources mentioned: https://rachelbrenke.com/epi133 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group

In this episode, Rachel shares five of Supreme Court Justice Ginsburg's quotes (also life lessons!) and applies them to entrepreneurship with tangible tips and thoughts.  No matter your political leanings, there is much we can learn from RBG from setting an intention of independence, developing our "WHY" and how to facilitate respect in entrepreneur circles.  Show notes will be found at: www.rachelbrenke.com/rbg