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MAKING BANK is now a weekly YouTube TV show - iTunes Podcast uncovering the Mindset and Success Strategies of the Top 1% so You Can Amplify Your Life & Business. Subscribe to iTunes: bit.ly/JoshF_Itunes SUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY ===
MAKING BANK is now a weekly YouTube TV show - iTunes Podcast uncovering the Mindset and Success Strategies of the Top 1% so You Can Amplify Your Life & Business. Subscribe to iTunes: bit.ly/JoshF_Itunes SUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY ===
Perry Offer is a CEO turned entrepreneur. Perry tried his hand at starting a business. Only to get his fingers burned. Perry still wanted to be his own boss. He wanted to find a way to use his skills and experience to build profitable businesses. So he started thinking about buying businesses rather than starting them. There was only one problem... Perry didn't know how to buy a business... until he met me. Fast forward 12 months and Perry has bought two 7-figure business with none of his own money. Two businesses that excite Perry because he can double their turnover in 3 or 4 years. How will Perry achieve such fast growth? By seizing the Patch of Blue Sky Opportunity that Perry has seen in the business. What is a Patch of Blue Sky Opportunity? And how can you use that to grow your business? That's exactly what you'll discover in this week's podcast. You'll also learn: How Perry found the deals What he learned that can help you do the same What Perry does to make the owner want to sell to him The most important lesson he can pass on to potential dealmakers Follow or connect with Jonathan on LinkedIn https://bit.ly/2S3Xzxw Watch our YouTube Channel The Dealmaker's Academy https://bit.ly/3b86OFI Visit us online at www.thedealmakersacademy.com Episodes of Business Buying Strategies are available on iTunes, Spotify, Google Play, Stitcher and Breaker. Disclaimer: Nothing in this podcast should be construed as legal, financial, tax or business advice. The information is for entertainment only and you should always engage suitably qualified professional advisors. Jonathan Jay, the guest presenters and The Dealmaker's Academy Ltd do not take any responsibility for your actions and decisions as a result of this podcast.
You can’t argue with a story. And that’s why digital marketing legend Perry Belcher leverages storytelling to make sales. So, what makes people buy when they’re under the influence of story? And how can we harness an understanding of storytelling to sell real estate? Perry is the cofounder of DigitalMarketer and the cocreator of Traffic & Conversion Summit. A serial entrepreneur known for his expertise in digital marketing and copywriting, he is a prolific author and sought-after consultant in the realm of growing an eCommerce business, driving web traffic, and increasing conversion. Today, Perry runs Olympus Peak Media, a digital marketing and membership company with 5.5M annual readers and a client roster of 500K. On this episode of Founders Club, Perry joins Oliver to share the DigitalMarketer origin story and discuss how his background in retail contributes to his success in eCommerce. He offers his formula for building a business around a domain name, explaining why he sees web addresses as land and where to go to buy available domains. Perry also describes his ‘peel the onion’ approach to writing headlines and weighs in on the top tools for writing copy that converts. Listen in to understand the relationship between storytelling and sales—and learn how to apply the story arc for effective real estate marketing! Key Takeaways [1:23] Perry’s background in business Retail, manufacturing, eCommerce and digital marketing Partner with Ryan Dice on DigitalMarketer [6:50] Perry’s insight around domain names View as real estate (buy and register for 10 years) Build site with content to increase value [13:26] Resources for buying domain names Registercompass, JustDropped and Undeveloped Use NameJet for domain auctions [19:16] Perry’s formula for picking winning domains Product people need Over $100 Hard to find in local market Don’t sell on Amazon [22:31] The DigitalMarketer origin story Met partner at mastermind Made $9M in first 7 months [28:07] The relationship between storytelling and sales Creates connection with consumer Make promise, tell story + call to action [35:57] Perry’s explanation of the story arc Set the scene Introduce characters ‘Story cliff’ [43:19] How to adapt the story arc to real estate History of home Imagine… [51:12] Why story is key to persuasion Puts prefrontal cortex to sleep Reptilian brain releases happy chemicals [1:03:40] Perry’s ‘peel the onion’ approach to writing headlines Figure out what customer really wants (the WHY) Make replacement offer, not improvement offer [1:09:30] Perry’s favorite online tools and software Hemingway app to write to grade level Natural Reader reads copy back in human voice Trello for storyboarding [1:12:20] What Perry is investing in right now Business of human capital Trained and managed outsourcing Connect with Perry DigitalMarketer Olympus Peak Media perry@olympuspeakmedia.com Connect with Oliver Big Block Realty Oliver on Facebook Oliver on LinkedIn Resources War Room Mastermind Traffic & Conversion Summit Roland Frasier EstiBot GoDaddy Escrow.com Registercompass JustDropped Undeveloped Domain Marketplace Frank Schilling NameJet Yanik Silver Sapiens: A Brief History of Humankind by Yuval Noah Harari Significant Objects Perry’s 21-Step Sales Letter Formula Maslow’s Hierarchy of Needs John Paul DeJoria Influence: The Psychology of Persuasion by Robert B. Cialdini Hemingway Editor Natural Reader Trello
As entrepreneurs, we have one mandate…get as rich as possible. How did you react when you read that? Did it make you feel uncomfortable and even a little squeamish? Money is not a “zero sum game” (meaning in order for me to win you have to lose) – it is quite the opposite. Money is infinite, a representation of the wealth created by entrepreneurs, tradesmen, and investors. So if money is infinite, why don't you have more? That's part of the fabric of my discussion with Perry Marshall on today's show. Perry is one of the most expensive and sought-after business consultants in the world. I think you'll enjoy the conversation. Click here to download or listen to this episode now. Spiritual Foundations The Bible often uses the natural world to teach us lessons about how to live an abundant life. A perfect example of this is found in Proverbs 6: 6-11… Go to the ant, you sluggard! Consider her ways and be wise, Which, having no captain, Overseer or ruler, Provides her supplies in the summer, And gathers her food in the harvest. How long will you slumber, O sluggard? When will you rise from your sleep? A little sleep, a little slumber, A little folding of the hands to sleep— So shall your poverty come on you like a prowler, And your need like an armed man. As entrepreneurs, we’re like the ant. We have no boss to force us to do what’s necessary. Either we do it, or it doesn’t get done. Now go forth and prosper! Tip of the Week Imagine me mentoring you each and every month. What would that make possible for you? We would start with an intensive training about how to get your online marketing system set up and running, no matter what type of business you own. Then, each month, we would do a live video training session where you could ask me any question you like. Each month I would sit down and write you a 12-page memo about what to do, and then I would deliver a proven marketing campaign you could copy and use in your business. We’ll be opening the doors to this new, group coaching/mentoring/training program in the near future. If you would like more information, go immediately to rayedwards.com/reic to get on the VIP notification list. Feature Presentation: “Optimizing for Picnics” Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek him out for his ability to integrate engineering, sales, art, and psychology. He has launched two movements in modern marketing. His Google Adwords books laid the foundation for the $100 billion Pay-Per-Click industry, and techniques he pioneered are still standard best practices. Perry wrote the world’s best-selling book on web advertising, Ultimate Guide to Google Adwords. More recently, he’s turned “80/20” into a verb. His book 80/20 Sales and Marketing is mandatory reading in many growing companies, and his books are course material in several business schools. Here are some snippets from our conversation: The Universal Law of Cause and Effect – How to work less and make more (19:34) The world is skewed – Why this is the best time ever to become a serial entrepreneur (20:47) Everything is connected – Why 20th century thinking will strand you on the Island of Misfit Toys (23:59) Optimized for picnics – What ants can teach us about business (27:53) Upsetting the corporate apple cart – Why Dilbert thinking is so destructive, and what to do about it (29:15) Arranging the deck chairs on the Titanic – How your business myopia is causing missed opportunities for massive growth (32:20) Extreme Inequality – How 80/20 is running your life whether you know it or not (34:15) The frictionless internet – The speed of your business is entirely dependent on the speed of your platform (36:41) The rise of the business state – Why Instagram is more powerful than 100 countries in the world (37:59) The center is the edge – How mastering principles the key to your leap forward (38:58) Better than Bruce Lee – Why specific focus is the key to competing with the masters (40:11) Look for the levers – The secret of turning a little input into a whole lot of output (41:44) How to create an addict – Why Minecraft is fifty-two times more effective a creating addition than alcohol (44:05) The Swiss Connection – Learn why Perry recommends deleting all your social media apps from your phone (45:47) The Tsunami Effect – Why one person’s catastrophe is another person’s opportunity (49:40) The six-year old marketer – What Perry’s daughter taught him about what we really sell (50:35) Polishing turds – Why the standard eight hour work day is a joke (53:05) The Star Principle – How to spot opportunity and how it can make you rich (1:01:19) Islands of profit in a sea of red ink – How to determine which of your customers are costing you money (1:04:13) Resources Mentioned in This Episode The Bible The Science of Success: The Secret to Getting What You Want by Wallace Wattles The Fountainhead by Ayn Rand Atlas Shrugged by Ayn Rand Psycho-Cybernetics by Maxwell Maltz How To Win Friends and Influence People by Dale Carnegie The Magic of Thinking Big by David Schwartz Think and Grow Rich by Napoleon Hill It's Not How Good You Are, It's How Good You Want to Be by Paul Arden Perry Marshall 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall Ultimate Guide to Google Adwords by Perry Marshall StarPrinciple.com The 80/20 Summit How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. “The best way to help the poor is first not to be one of them, and second to become as rich as you possibly can.” – Ray Edwards
Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, mathematics, biology, art, and psychology. He has launched two online revolutions. He pioneered many best practices in paid search and wrote the world’s bestselling book on web advertising, “Ultimate Guide to Google AdWords.” More recently, he’s turned 80/20 into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. 80/20 is the central lever for every great strategy. His book “80/20 Sales & Marketing” is mandatory in many growing companies. He is referenced in dozens of influential business books by authors like Jay Conrad Levinson, Mark Joyner, Joel Comm, and Mari Smith. He’s shared the stage with Barbara Corcoran, Brian Tracy, and Les Brown, having consulted in over 300 industries. What you'll learn about in this episode Why Perry believes that there is going to be some massive dislocation somewhere in the world in the next year Why it’s important to know how things fundamentally work in the world How business & engineering are intertwined What Perry considers to be the biggest untold story in the history of science How cells are like entrepreneurs The story behind the swiss army knife concept Why Perry believes that there is a whole systematic creativity mechanism that is going on in nature that optimizes things Why evolution is always an intentional process Why you need to be a fearless seeker of the truth How best to connect with Perry: Website: cosmicfingerprints.com Book: “Evolution 2.0”
Perry Stone claims to be a bible teacher but apparently he forgot to read the sciptures about warning and naming names of false prophets. His father talked to the dead and Perry agreed. What?? Perry also sells miracles for the Cerullo's and other pimp preachers!