Podcasts about marketing the definitive guide

You all love when Emily comes on the podcast. So the good news is, she's back! We last left Emily at her job at Quality IP facing the wall with people talking about lunch behind her. Turns out this opportunity was the final straw to Emily exploring entrepreneurship! We are talking about sales, the economy and ripple effects, the rate of change, and the safety net that is your credit score. Here's the update… The Next 6 Weeks Pretty safe to say the two of us like to plan. And there's a cadence or a cycle to organizing. We dream, make it real, complete the idea, and then we get to start dreaming again. Emily shared that she looks at these areas of her life the last week of the year or the first week of the new year: financial, spiritual, relational, emotional, mental, and vocational. She decides the next steps she wants to take to improve those areas and then strives towards the next step over the next six weeks which takes her to her birthday. She can audition new ideas and keep what works and what needs to be revamped. Recently she's been trying to get to the yoga studio. I remember when I used to do in-home organization and Carol, my partner, would always say “Let's audition the couch over here. If you don't like it then we'll move it back or audition a new location.” Emily has auditioned the idea of trying out this yoga studio, but it's time to look for a new gym or mode of physical activity to move her health goals forward.  Don't Force a Square Peg Into a Round Hole “Forcing things never prosper.” Emily and I agree I have a pretty high awareness of my intuition and I follow it. I have always been more focused on the destination rather than how I get there. I know what I want the end product to be. I asked Emily when she decided to start trusting her intuition. She acknowledged that she used to force things and go against her gut. And it was no surprise that things haven't worked out with this strategy. When they let her go at Quality IP, she thought “I'm done!,” I'm going to do business through relationships which is in alignment with me.” They wanted her to play the numbers game and she wanted to earn business through relationships. Despite her sales being stellar, they weren't happy she wasn't doing it their way. She was tired of forcing square pegs into round holes. Once she relinquished control, she felt God putting things into place to keep her afloat as she started down her entrepreneurial journey. She only has her income so she can't just sit back and collect unemployment. She has hustled. And let me tell you, in general, the hustle is back. The pandemic is over and we are back to the hustle and bustle of life. She has found a couple of marketing clients and she's done some odd jobs to supplement. These odd jobs have been put in her path. God just keeps winking at her to let her know she's on the right path. She's doing business through relationships and that feels much better than playing the numbers game. She's always been a fantastic networker and those relationships are paying off in her transition. She knows she does not want to work for anyone again. There's no forcing anything and she's listening to her intuition. She knows she's not in control. She reminded us all that we are only in charge of our thoughts, attitude, and our efforts.  Emily's Lessons in Business Emily pointed out not to count eggs that have not hatched. She shared that she had calls lined up that ended up canceling. That resulted in not making money. But Emily didn't sweat it because she'd taken advantage of all opportunities that had come her way. Don't say no to a money making opportunity today because you may have money coming in a week or two. Take advantage of all opportunities. A Friday Workbox® can really help a person to keep track of odd jobs while organizing your main stream of income.  Emily has found herself to be more productive when she starts the day with a list of priorities from the end of yesterday's work day. She made her list at the end of the day what was most important to complete the next day while it was fresh. And there is science that backs up the fact that the act of handwriting with a writing utensil (not a stylist on a device) provides better recall and encodes the information deeper in your brain. Emily took advantage of her good credit score before she was let go. She knew she had to have income to get a bank loan as a safety net for this transition. Keep your credit score in good standings. This has benefited me in my personal life and small business. We had to live off credit cards for a little bit when our children were younger. And I have been able to get lines of credit at two banks for Organize 365®. When I was looking into purchasing a building, my credit score was definitely a bonus for me, too.  The Changing Sales Landscape Things are moving faster since Covid. Change happens in about 3-5 years. But since Covid has dwindled down, the hustle is back. I remember many years ago learning about the Singularity Theory from Ray Kurzweil, that at some point everyone would know everything. I had the hardest time wrapping my brain around this concept. This has been made possible mostly due to the internet. The rate at which we learn new information is exponentially faster than 10 years ago. There's not the lag of relaying of the information that there used to be. Emily remembered asking a classroom if they thought there would be self-driving cars and maybe one student would raise their hand. She asked the same question a year later and all but one student would raise their hand. It went from no one thinking it was possible, but with a plethora of information coming at them, they learned and understood this could be a possibility one day. And now… When Covid hit, we all took advantage of technology that would have slowly been utilized. Covid catapulted that forward. Now most know how to Zoom, order groceries online, and alot of us rely on Amazon. All these changes were almost forced on us due to the restraints of Covid. And there has been so much ripple effect from Covid and supply shortages we experienced. We've seen the minimum wage has also gone up. But one part of the economy doesn't go up without everything else going up. There was stimulus money that was given to employers who in turn spent it on wages. And of course, the product they needed went up! Another example is the price of shipping a cargo container went up so high. But then once we could get them shipped, they sat at the ports because we didn't' have enough workers on the railroads I have also noticed that the fad of high ticketed coaching and other online sales funnels are starting to shrink. These strategies were popular based on it being a numbers game. Reminds me of the book “80/20 Sales and Marketing” by Perry Marshall. The idea is if you are in a bar, and you ratchet a shotgun under the table, 20% will look at you. Those are your people. Those people want what you have. Now build a relationship with those people because they are your client and know others with similar interests. When Emily had Rainmaker, her tagline was “Hope is not a strategy and everyone is not your target audience.” Focus on your target audience. We buy from people we know, like, and trust!  Well, there you have it folks. Emily is now an entrepreneur using the unique skill, knowledge, and abilities she has to do what she was uniquely created to do! The two of us aren't going anywhere. If you need Emiy's services reach out to her via email emilyMkelly@hotmail.com EPISODE RESOURCES: Friday Workbox® 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Sign Up for the Organize 365® Newsletter  On the Wednesday podcast, I get to talk with members of the Organize 365­® community as they share the challenges, progress, missteps and triumphs along their organizing journey. I am grateful that you are reaching out to share with me and with this community. You can see and hear transformation in action. If you are ready to share your story with us, please apply at https://organize365.com/wednesday. Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media!

Paul Moore, the dynamic Founder of Wellings Capital, wears many hats in the realm of real estate. With a firm belief in putting investors first, Wellings Capital is renowned for its conservative approach, its dedication to integrity, and an unwavering commitment to providing a top-tier investor experience. Beyond just being a financial endeavor, the company stands tall on the principles of giving back and aligns itself with operators possessing stellar track records and immense experience in recession-resistant asset classes. Paul's journey with Wellings Capital is not just about investing but also about ensuring a legacy built on trust and performance.In this episode of Gathering The Kings with Host Chaz Wolfe, Paul dives deep into the nuances of being a full-time investor and the lessons learned. With a candid take on why one should never invest with someone who hasn't tasted failure, Paul emphasizes the invaluable importance of family time, urging listeners to seize the present moment. Drawing from his vast experience, he also shares his wisdom on beginning endeavors sooner rather than later and his contributions to Bigger Pockets, from insightful blogs to standing ovation-worthy stage talks. For those seeking a goldmine of insights on intelligent investing and much more, this episode is a must-listen. Dive in to unravel the secrets of successful investing!During this episode, you will learn about;00:00 Introduction01:18 Intro to Paul and Wellings Capital02:36 Paul's why06:25 Paul's backstory 09:50 Why Paul recommends his type of investing12:41 A good decision Paul made in business17:10 A bad decision Paul made in business22:10 Why you should listen to your spouse33:09 Going all in on family and business36:46 What Paul would tell his younger self40:42 How to connect with Paul41:59 How to connect with Chaz & Gathering The Kings Books and Resources Recommended:80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshallhttps://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller & Jay Papasanhttps://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776Let's Connect!Paul Moore:LinkedIn: https://www.linkedin.com/in/paul-moore-3255924/Instagram: https://www.instagram.com/paulmooreinvest/Podcast: https://smallaxe.libsyn.com/episode-157-how-to-get-a-fund-to-invest-in-your-dealFacebook: https://www.facebook.com/wellingscapitalTwitter: https://twitter.com/PaulMooreInvest?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorWebsite: www.wellingscapital.com/resourcesChaz Wolfe (Host): Linktree: https://linktr.ee/chazwolfeWebsite: www.gatheringthekings.comFacebook: https://www.facebook.com/chazwolfe/Facebook: https://www.facebook.com/gatheringthekingsInstagram: https://www.instagram.com/gatheringthekings/LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/Linkedin: https://www.linkedin.com/company/91415421/TikTok: https://www.tiktok.com/@chazwolfe_kingsIf you liked this episode, please LIKE, SUBSCRIBE, drop us a REVIEW, and share with your friends. We appreciate you, and your support enables us to keep bringing you the goods on the show!#business #podcast #entrepreneur #entrepreneurship

Last week's release of GPT-4 has stunned people because of its amazing new capabilities for interpreting requests, finding and synthesizing information, as well as writing coherent summaries. It even scored in the 90th percentile on a bar exam, which means it can handle legal information as well. In this episode you'll find out what GPT-4 is and how you should go about learning to leverage it in your law practice. Show Notes Chat.OpenAI.com is the site where you should sign up to start trying and testing the new GPT-4 technology OpenAI Reveals GPT-4 - Demo (6 minute YouTube video) 21 Lessons for the 21st Century, by Yuval Noah Harari (read pages 19 - 24) The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Richard Koch on Mastering the 80/20 Principle (Tim Ferriss's interview with Richard Koch) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Effortless: Make it Easier to Do What Matters Most, by Greg McKeown Essentialism: The Disciplined Pursuit of Less, by Greg McKeown The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller My Substack email newsletter: The 80/20 Principle (not just for lawyers). My Law Firm Systems Workshop (enrollment is open now) Join the '80/20 Inner Circle' - a discussion group for business-minded lawyers. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants.  The service is customized to your budget and is on-demand, so you can work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month.   The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you'll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.   If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.   Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).   And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.  

If you can create an information product for potential clients to get a meaningful result, they will trust you more and possibly hire you later for full-scope work. Many lawyers are now productizing their legal services, and in this episode, we discuss why you should do this, the best way to start, and the small hurdles to surmount to make it happen in your practice. Show Notes The story of entrepreneur Ted Nicholas who made millions selling corporate forms Joey Vitale's presentation at Small Firm Bootcamp Special link to SweetProcess (giving you a 28-day free trial and the ability to accept my template docs if you email me to request them) The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Richard Koch on Mastering the 80/20 Principle (Tim Ferriss's interview with Richard Koch) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Effortless: Make it Easier to Do What Matters Most, by Greg McKeown Essentialism: The Disciplined Pursuit of Less, by Greg McKeown The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller My Substack email newsletter: The 80/20 Principle (not just for lawyers). My Law Firm Systems Workshop (enrollment is open now) Join the '80/20 Inner Circle' - a discussion group for business-minded lawyers. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants.  The service is customized to your budget and is on-demand, so you can work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month.   The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you'll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.   If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.   Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).   And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.  

Cybersecurity is essential in all fields, but especially in law firms, where there is so much sensitive information stored on computers. Learn how to protect yourself in this episode. Show Notes The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Richard Koch on Mastering the 80/20 Principle (Tim Ferriss's interview with Richard Koch) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Effortless: Make it Easier to Do What Matters Most, by Greg McKeown Essentialism: The Disciplined Pursuit of Less, by Greg McKeown The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller My Substack email newsletter: The 80/20 Principle (not just for lawyers). My Law Firm Systems Workshop (enrollment is open now) Join the '80/20 Inner Circle' - a discussion group for business-minded lawyers. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants.  The service is customized to your budget and is on-demand, so you can work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month.   The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you'll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.   If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.   Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).   And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.  

Chris Earley had no idea how to run any business when he graduated from law school in 2004. But he figured it out through a series of strategies and tactics, which you'll learn about in this episode. Show Notes Give and Take: Why Helping Others Drives Our Success, book by Adam Grant Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, by Keith Ferrari Erika Kullberg - Instagram Attorney (that ernie mentions) Chris cellphone # 617-956-2501 Earley Law Group website The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Richard Koch on Mastering the 80/20 Principle (Tim Ferriss's interview with Richard Koch) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Effortless: Make it Easier to Do What Matters Most, by Greg McKeown Essentialism: The Disciplined Pursuit of Less, by Greg McKeown The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller My Substack email newsletter: The 80/20 Principle (not just for lawyers). My Law Firm Systems Workshop (enrollment is open now) Join the '80/20 Inner Circle' - a discussion group for business-minded lawyers. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants.  The service is customized to your budget and is on-demand, so you can work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month.   The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you'll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.   If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.   Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).   And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.  

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: A list of EA-relevant business books I've read, published by Drew Spartz on February 21, 2023 on The Effective Altruism Forum. Some have suggested EA is too insular and needs to learn from other fields. In this vein, I think there are important mental models from the for-profit world that are underutilized by non-profits. After all, business can be thought of as the study of how to accomplish goals as an organization - how to get things done in the real world. EA needs the right mix of theory and real world execution. If you replace the word “profit” with “impact”, you'll find a large percentage of lessons can be cross-applied. Eight months ago, I challenged myself to read a book a day for a year. I've been posting daily summaries on social media and had enough EAs reach out to me for book recs that, inspired by Michael Aird and Anna Riedl, I thought it might be worth sharing my all-time favorites here. Below are the best ~50 out of the ~500 books I read in the past few years. I'm an entrepreneur so they're mostly business-related. Bold = extra-recommended. If you'd like any more specific recommendations feel free to leave a comment and I can try to be helpful. Also - I'm hosting an unofficial entrepreneur meetup at EAG Bay Area. Message me on SwapCard for details or think it might be high impact to connect :) The best ~50 books: Fundraising: Fundraising The Power Law: Venture Capital and the Making of the New Future Leadership/Management: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers The Advantage: Why Organizational Health Trumps Everything Else In Business The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever Entrepreneurship/Startups: Running Lean The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup Zero to One: Notes on Startups, or How to Build the Future The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Strategy/Innovation: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Scaling Up: How a Few Companies Make It...and Why the Rest Don't Operations/Get Shit Done: The Goal: A Process of Ongoing Improvement The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win Making Work Visible: Exposing Time Theft to Optimize Work & Flow Statistics/Forecasting: How to Measure Anything: Finding the Value of Intangibles in Business Superforecasting: The Art and Science of Prediction Antifragile: Things That Gain from Disorder Writing/Storytelling: Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence The Story Grid: What Good Editors Know Product/Design/User Experience: The Cold Start Problem: How to Start and Scale Network Effects The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Psychology/Influence: SPIN Selling (unfortunate acronym) The Elephant in the Brain: Hidden Motives in Everyday Life Influence: The Psychology of Persuasion Outreach/Marketing/Advocacy: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Traction: How Any Startup Can Achieve Explosive Customer Growth How to learn things faster: Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career Make It Stick: The Science of Successful Learning The Little Book of Talent: 52 Tips for Improving Your Skills Personal Development: The Confident Mind: A Battle-Tested Guide to Unshakable Performance The Almanack of Naval Ravikant: A Guide to Wealth and Happiness Atomic Habits Recruiting/Hiring: Recruiting Who: The A Method for Hiring Negotiating: Negotiation Genius Never Split the Difference: Negotiating As If Your Life Depended On It Secrets of Power Negotiating: I...

Managing a law practice doesn't have to be as hard as many lawyers make it. I've gotten some interesting questions about this topic, so in this episode, you'll learn more about how to make major improvements more easily. Show Notes The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Richard Koch on Mastering the 80/20 Principle (Tim Ferriss' podcast interview with Richard Koch) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Effortless: Make it Easier to Do What Matters Most, by Greg McKeown Essentialism: The Disciplined Pursuit of Less, by Greg McKeown The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller Loom (free for up to 25 videos of no longer than 5 minutes) Voxer (the frictionless way to communicate without having phone calls) SweetProcess (link to get 28-day free trial) My Loom video on why SweetProcess is a better deal in terms of cost My Substack email newsletter: The 80/20 Principle (not just for lawyers). My Law Firm Systems Workshop (enrollment is open now) Join the '80/20 Inner Circle' - a discussion group for business-minded lawyers. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants.  The service is customized to your budget and is on-demand, so you can work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month.   The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you'll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.   If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.   Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).   And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.  

We've all heard of the 80/20 rule, but does it apply to your prospects? What if we could 80/20 our prospects, create a 3-day weekend lifestyle, and get more out of life? Our guest, Wade Galt, talks with us about how to 80/20 prospects so that you can create that 3-day weekend lifestyle you're looking for. We use Perry Marshall's concept from his book "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" and apply that to sales, sales prospecting, and how you can view your entire workload. Imagine you're in a sales call...if you're working toward 80/20 your prospects, your goal needs to be to eliminate as many prospects as possible. 80/20 is a powerful tool in your arsenal on your prospects.

Scott Anthony Barlow shares powerful wisdom from many career changers on how to craft a fulfilling career path. — YOU'LL LEARN — 1) The massive costs of poor career fit 2) Why you shouldn't wait on clarity to act 3) Three risk-free ways to get a feel for a career change Subscribe or visit AwesomeAtYourJob.com/ep818 for clickable versions of the links below. — ABOUT SCOTT — Scott Anthony Barlow wants you to find work you freakin' love! He is CEO of Happen To Your Career and host of the HTYC podcast, which has been listened to over 3 million times across 159 countries, and is the largest career change podcast in the world. As a former HR Leader, Scott has interviewed over 2000 people for jobs and completely rejects the way that most organizations choose to do work. He's a nerd for self development, human behavior and ice hockey. Scott lives in Washington state with his wife and 3 kids. • Book: Happen to Your Career: An Unconventional Approach to Career Change and Meaningful Work • Podcast: Happen to Your Career • Website: FigureItOut.co • Website: HappenToYourCareer.com — RESOURCES MENTIONED IN THE SHOW — • Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall • Past episode: 475: Achieving 50% More with 1% Effort Using the 80/20 Rule with Perry Marshall See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chandler Bolt, author of Published: The Proven Path From Blank Page To 10,000 Copies Sold Bill Ringle and Chandler Bolt discuss the top obstacles and paths to becoming a published author based on 6,000 success stories at SelfPublishingSchool.com for ambitious SMB leaders. >>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today's top thought leaders and business experts. Host Bill Ringle's mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. Interview Insights Top 3 Takeaways Push hard for your dreams, and even harder when people tell you that you can't make it. Do not wait for the perfect time to write a book. Write now or you might write never. Push yourself and test whether something is possible or not. Read the Show Notes from this Episode His brother Seth, who plays bass in Grammy-nominated rock band NEEDTOBREATHE, inspired Chandler to reach hard for his dreams even when people tell him it's impossible. [01:13]A New York Times article quoted a survey that found that 81% of people want to write a book, but only 1% actually do. Chandler details why for some people, someday becomes never. [03:07]Chandler gives expert advice on overcoming internal conflicts that prevent writers from getting through their first drafts. [04:42]Here are the four most common reasons why people write books: Passion, shared experience, becoming a full-time author, and growing your business. [06:38]Debunking the myth that if we share our experience and knowledge in writing, people won't need us anymore and why generosity is the key to business growth and longevity. [07:59]When his first self-published book didn't exactly rake in the success and the money he expected, Chandler's manager introduced him to SAM. Every self-published author needs to know what SAM represents.[10:38]Chandler talks about copy writing was pivotal for him when he released his first book and had $15,000 in credit card debt. [12:43]Why we need to approach our marketing like a Toyota Camry, not like a Lamborghini. [14:51]The Amazon algorithm and a series of steps to use "Amazon juice" to get your book more readers and recommendations. [21:06]My Quest for the Best lightning round begins. [24:44] Expert Bio With us today is Chandler Bolt, the author of Published, The Proven Path From Blank Page To 10,000 Copies Sold. As a seven-time bestselling author and CEO of Self-Publishing School and selfpublishing.com, Chandler knows exactly how instrumental writing books can be in sharing your message and even growing and scaling your business. His message is that you can't wait for the “perfect time” in life to get writing, the perfect time to get writing is now. Contact Info and Social Media for Chandler Bolt Primary website Travels from: Fort Myers, FL Connect on: Twitter | LinkedIn | Facebook | Instagram Resources Mentioned During the Interview Below are key people, places, books, quotes, websites, and other resources that we discussed, so you can explore further. Tony RobbinsOprahGrammysThink You Have a Book in You? Think Again by Joseph Epstein in the New York TimesNEEDTOBREATHEMichael Hyatt80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall Published by Chandler Bolt

In today's show, Pancham interviews Paul Moore - founder and managing partner of Wellings Capital, and author of Storing Up Profits: Capitalize on America's Obsession with STUFF by Investing in Self-Storage and The Perfect Investment: Create Enduring Wealth from the Historic Shift to Multifamily Housing. Paul began investing in real estate after selling his company to a publicly traded firm. From speculating transactions to going as a full-time investor, the two-time finalist for Michigan Entrepreneur of the Year has launched investment and development firms and has completed over 100 commercial and residential investments and exits! The ultimate investing rock star is ready to unpack his wealth of knowledge as he explains how he started his investing journey and how he got to where he is today. Don't miss out as he shares his life lessons, principles, and the perfect wealth-building opportunities to look out for! Listen and enjoy the show!   Quote: “I believe that the greatest wealth-building opportunities are always to those who patiently invest.” Timestamped Shownotes: 0:41 - Pancham introduces Paul to the show 2:54 - From speculator to being a full-time real estate investor 7:29 - Why he pivoted away from investing in multifamily properties 15:48 - The perfect asset class for him that you can look out for 18:28 - RV parks trends and why they are currently the best investment 23:21 - On applying and learning from Warren Buffett's principles 28:27 - How his morning routine helped with his productivity 32:46 - Taking the Leap Round 32:46 - Coffee makers and house flipping as his first investments 34:48 - His fears when he first started house flipping in 2000 36:16 - Why his 3 mobile home park investments did not work out 39:04 - Why you should stay focused and invest with the best experts 42:05 - How you can connect and get your free resources from Paul 3 Key Points: Investing in real estate properties outside Wall Street is one way to build wealth and earn high returns. There are many asset classes to watch for and invest in because current trends indicate that they could generate a lot of wealth in the near future. There is a significant increase in the production of RV parks and people who want to go camping thus, investing in RV parks is expected to yield promising returns. Get in Touch: Paul Moore Email - paul@wellingscapital.com Get access to free eCourse and free eBooks at https://www.wellingscapital.com/resources Wellings Capital Website - https://www.wellingscapital.com/ How to Lose Money Podcast - https://podcasts.apple.com/us/podcast/how-to-lose-money/id1170805348 The Gold Collar Investor Club - https://thegoldcollarinvestor.com/club/ Pancham Gupta Email - p@thegoldcollarinvestor.com Books: Storing Up Profits: Capitalize on America's Obsession with STUFF by Investing in Self-Storage by Paul Moore - https://www.amazon.com/Storing-Profits-Capitalize-Obsession-Self-Storage/dp/1947200488 The Perfect Investment: Create Enduring Wealth from the Historic Shift to Multifamily Housing by Paul Moore - https://www.amazon.com/Perfect-Investment-Enduring-Historic-Multifamily/dp/153700395X 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall - https://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059 The Forgotten Way Meditations: The Path of Yeshua for Power and Peace in This Life by Ted Dekker - https://www.amazon.com/Forgotten-Way-Meditations-Yeshua-Power/dp/0996812407 The 49th Mystic (Beyond the Circle) by Ted Dekker - https://www.amazon.com/49th-Mystic-Beyond-Circle/dp/0800729781

The Pareto Principle says that 80% of the fruit comes from 20% of the labor. I first learned about this principle when reading 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall. This is not just a sales thing. It can be seen in nature, road traffic, and math. So, I started thinking about how this 80/20 principle applies to our homes and housework. I know that perfection is not attainable. Instead, I've resolved to strive for excellence. What does it look like to be an excellent homemaker? We tend to equate cleanliness with organization. We are looking for order but "cleaning" your house doesn't bring that order.  In this episode, I share with you how I have employed the 80/20 principle in my house to bring it to excellence but not perfection while also giving me time to do what I'm uniquely created to do. (Spoiler alert: We're going to talk more next week about using that extra time!) What do 80% and excellence look like for my floors, counters/flat surfaces, laundry, and straightening/tidying in my home? What does it mean to get to 80% in your Sunday Basket® routine and The Productive Home Solution™?  Read the full show notes here: https://organize365.com/podcast/effort-the-80-20-of-housework-not-all-housework-is-equal  Resources Mentioned in This Episode Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall The Sunday Basket® System The Productive Home Solution™ Organize 365® Research Paper Organizing Retreats Related Episodes Swiss Cheese Organizing - Organize 365® Research Findings - #481 Organizing Personal Spaces - #482 Organizing Family & Communal Spaces - #483 Organizing Storage Spaces - #484 Organizing Paper Management - #485 Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media!

The 80/20 Principle is also known as the Pareto principle. What is the 80/20 Principle? The concept is that 80% of your results are going to be derived from 20% of your efforts. A principle of the 80-20 rule is to identify an entity's best assets and use them efficiently to create maximum value. Gualter breaks down how he turned $3,000 into $30,000 using the power of marketing. Marketing is the driving force for sales and Gualter strategically used marketing to pick up leads and turn those leads into sales. This sums up the power of the 80/20. As Gualter frequently mentions, “Work smarter, not harder”. Spending 20% of your time locking down deals to earn passive income that will generate 80% of your results, is way more efficient compared to spending 80% of your time selling single-unit homes that will generate 20% returns. If a person's energy is a combination of their past, their mindset, their dominant thoughts, and their perception of the world, then we need to spend time protecting, growing, and developing this asset. Gualter goes through the power of good energy and its impact on every facet of one's life. “If the token doesn't have a utility, I'm not investing” - Gualter Amarelo Unlike many other investors, Gualter ensures that the crypto he invests in provides some purpose/utility. Every business must serve a purpose and spending time to figure out your purpose, your ‘why' can effectively change your outcome drastically. You should spend time finding out the purpose of your business. Let's Do An Exercise Following the 80/20 approach, what is the result you want your client to walk away with from a transaction with you? What is the ONE thing earning you the most money, right now? Book Of The Week “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” By “Perry Marshall” Learn More About The 52 Wealth Principles This event is not just for the highly successful! You will learn the principles of single and multifamily real estate investing for beginners as well. This call will put you on the right track to buy your first rental property so you can begin your wealth stacking journey. REGISTER FOR THE LIVE EVENT NOW --- Support this podcast: https://anchor.fm/alchemist-nation/support

Meine 3 Learnings aus einer Unternehmer-Reise mit zwei weiteren Online-UnternehmernLass' uns connecten!Hier findest du mich bei LinkedIn: https://www.linkedin.com/in/saschaboampong/Schreibe mir auch gerne eine E-Mail mit Fragen oder Feedback an:hallo@saschaboampong.deMehr über Jan Doering und den Launch like a Rockstar Podcast:https://launch-rockstars.de/Timo Eckhardt bei Instagram:https://www.instagram.com/timo_eckhardt/?hl=deBuchtipps:80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More: https://amzn.to/373CNJHThe Automatic Customer: Creating a Subscription Business in Any Industry:https://amzn.to/3MhFMhv Hosted on Acast. See acast.com/privacy for more information.

Let's talk about a big misconception that a lot of people have about success.This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you're not working your face off, if you're not working 80 hours a week, you're not going to be successful.In other words, if you're not hustling—if you're not working non-stop—you aren't going to be successful.Don't get me wrong, some hustle is good. But not when it comes at the expense of your relationships and your health.Hustle is not a badge of honor. It can lead to physical and mental breakdowns. It can damage your relationships with the people you love the most.And hustle is no guarantee that you'll be successful. I know plenty of very successful people that work way less than you would think they do.So, today I'm going to give you some practical steps you can take to hustle less, reduce stress, and be successful in your business.In this episode, you'll learn:How to increase your profit by hustling lessThe key component to working less than 25 hours per weekWhy setting a 12-month revenue goal is importantAn eye-opening exercise to help you maximize your efficiencyWhy you need to assign a value to everything you do in your businessTasks you should stop doing and delegate right nowWhat you should not be delegatingDeveloping systems and procedures to help you reach your goalsThe first thing you should put in your monthly planner/calendarLinks & Resources Mentioned in this Episode:TogglPerry Marshall: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making MoreCanvaJames SchramkoDM me on InstagramVisit my YouTube channelThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programFull show notes are available here

Do you want to learn how to create marketing that works and stands out in a crowded market? Listen to this interview with Justin Wise, Digital of The Different Company, where he'll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing. Topics discussed: 00:00 Intro to Justin Wise 02:00 How Justin got into marketing 03:59 How Justin met Mike 07:42 Why do small business owners struggle with marketing? 08:44 Why tried and true best practices is the fastest path to being ignored 14:27 Why word of mouth is not a reliable lead source 19:39 Case studies of people who have gotten wins from following the Get Different system 21:59 The DAD framework and the 3 components of any effective marketing campaign 25:53 An example of how Justin's agency did something different to stand out from their competitors 30:06 How coaches and consultants can offer something more compelling than free discovery calls 36:27 Why case studies are powerful for marketing, and why you need to keep producing them 38:00 Why case studies don't need to be about ridiculous results 41:40 Justin's system for collecting case studies 44:30 One resource Justin recommends for all marketers 45:53 One thing that Justin does for mental health About Justin Wise: Justin Wise, Co-Found at The Different Company with Mike Michalowicz, helps driven online entrepreneurs attract attention, secure right-fit clients, and grow profits through constant experimentation. He lives in Des Moines, Iowa (by choice) with his wife, Kerry, and three children. Resources Mentioned: Download the free Get Different Kit Read the book Testimonial website 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast #marketing --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Hello, hello my beautiful She Did It Her Way listeners. Welcome back to another podcast episode. Today I have a treat for you; today I am welcoming the very first male voice to the podcast! Please help me welcome Jack Born, of Deadline Funnel. Deadline Funnel is a software tool we use at She Did It Her Way and has provided so much value to our business and can help you to automate certain aspects of your own business, generate more leads, increase your revenue, and ultimately grow and scale your business.Like so many others, Jack got his start working in corporate America and after several years of working in a few different jobs and positions, he finally came to the conclusion that it just wasn't for him. After quitting his job on a whim, he quickly realized he needed to figure out his next move, fast. “It's the entrepreneurial version of jumping out of the top of the penthouse window and trying to build a plane on the way down before you hit pavement.”He had an idea for a platform that he wanted to build with something he had experience with which was helping to bring together travel nurses and healthcare workers. With his previous experience in recruiting health care workers this was a familiar space for him, and a need he knew existed. He created this virtual job board, while learning how to build his own website (this was circa 2002). He built what he now calls “the ugliest website you've ever seen” and it was off and running. When he was one year in, his wife came to him and told him it was time to decide whether it was worth continuously working various side jobs to keep the business going, or if it was time to go all-in on the business. He decided it was time to go all-in and gave himself a deadline. He made an announcement, launching, without really fully knowing what his ‘plan' was going to look like. After sending out email after email, he turned the volume all the way up on the final day, reminding people of the value and the deadline. It took off. “People can be leaning into your message, they can love your product, or your service; and they're eventually going to buy or they're thinking about buying, but they're just procrastinating. They're on the fence, they're dragging their feet, and the power of a deadline gets people to take action.”He did this for a while before deciding to learn from someone who he admired, author Perry Marshall, joining his team for nearly six years. But of course, he began to get that entrepreneurial itch again, so we started back in software on the side. Perry knew that he was hiring an entrepreneur and that Jack's focus started to get pulled away as the software became more and more successful.Jumping ahead, Jack developed and sold another business before he started building Deadline Funnel. He realized that he wanted to be able to use one of the most powerful and consistent triggers for helping someone make a decision, which is having a deadline using urgency to close a sale. But he wanted to do it in a way that did not sacrifice his own integrity. He started really digging into the specifics of what he was envisioning for this ‘tool' and discovered that no one else had created anything like it. Enter: Deadline Funnel. Deadline Funnel, at its core, helps creators (course creators, coaches, consultants, etc. - anyone who is selling something) to be able to maximize their sales by automating them. This traditionally is a very labor intensive process but Deadline Funnel takes out all of those ‘middle steps' taking care of it for you. It helps creators to scale and grow their reach so they can focus on the end-product. With a sales page, anyone can show up and make a purchase and it works. However, the typical conversion rate of even the most well written sales letter, depending on the origin of the traffic, is going to be on average around 1%. This typically is not enough for you to be able to buy advertising and to really scale your business. What Deadline Funnel offers is the mechanism to give people a timed deadline, and visually see when their specific offer is expiring. “It gives you the ability to give someone a special offer with a deadline and keep it accurate across devices and make all of the tough technical stuff just happen automatically.”When you do a launch, or holiday promotion, typically the biggest sales days are when you first open the cart, and the last day before the sale ends or closes. There's a whole bunch of people who have been paying attention to your Instagram or Facebook lives, your webinars, your emails, your replays, etc.; whatever messaging you're using, people are watching and leaning in, but they just haven't pulled the trigger yet. It's right at the deadline that it's either you're in or you're out and that's when people take action. One thing Jack is passionate about in his own life is mindfulness. Being present and aware so that he can really focus with perspective on what's most important. He also says that for his team, having integrity is non-negotiable.“One thing I that communicate to my team is that no one woke up this morning saying ‘I hope someone has yet another software that I can sign up for monthly or annually'. But the reason why we have 1000s of really happy clients is because we understand that what we do is we help people reach a bigger audience and to automate their business so they can do the things they love with the people they love on a time schedule that works for them.”Want to see how Deadline Funnel can help you with your next launch? Visit their website, or reach out to a member of Jack's team for a free screen-share or onboarding call. Their customer service is unparalleled and I can honestly say this first hand that you will not be disappointed with their high-level of service.To all of my listeners out there, until next week, keep doing it your way! Insights:“He decided it was time to go all-in and gave himself a deadline. He made an announcement, launching, without really fully knowing what his ‘plan' was going to look like.““He realized that he wanted to be able to use one of the most powerful and consistent triggers for helping someone make a decision, which is having a deadline using urgency to close a sale. But he wanted to do it in a way that did not sacrifice his own integrity.”“With a sales page, anyone can show up and make a purchase and it works. However, the typical conversion rate of even the most well written sales letter, depending on the origin of the traffic, is going to be on average around 1%.”“It's right at the deadline that it's either you're in or you're out and that's when people take action.” Resources:Check out Deadline Funnel80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry MarshallThe One Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan

You may have heard the idea that only 20% of what we do in business produces 80% of the results. And it follows that if you identify the right 20% and focus on that, you can scale a syndication business fast. But what does that look like in practice? How do you apply the 80/20 rule to make decisions around how to spend your time? Endorsed by Forbes and Inc. Magazine, Perry Marshall is one of the most expensive business strategists in the world and the creator of the world's largest science research challenge, the $10M Evolution 2.0 Prize. Perry's reinvention of the Pareto Principle is published in the Harvard Business Review, and he is the author of eight books, including 80/20 Sales and Marketing and Memos from the Head Office. On this episode of the Financial Freedom with Real Estate Investing, Perry joins cohost Garrett Lynch and me to explain the concept of the Pareto Principle and discuss how it applies to real estate syndication. He describes how we can leverage the 80/20 pattern to scale an investing business, challenging us to focus 50% of our attention on the right 1% of our investments. Listen in for Perry's advice on identifying and marketing to the right investors and learn how YOU can use the 80/20 rule to prioritize your time as a multifamily syndicator!    Key Takeaways  The concept of the 80/20 principle  Originated by Italian economist Vilfredo Pareto Identified 20% of people have 80% of wealth Perry's realization re: the fractal nature of 80/20 Pattern of 80/20 inside every 80/20 1% of customers make 50% of purchases How a syndication businesses can scale using 80/20  1% of investments produce 50% of profits Focus half of attention on right 1% How to identify the 20% of investors to focus on Make prospects DO something to qualify lead Focus marketing on 20%, then repeat process  Perry's insight around the 20/120 rule of business 20% of activity makes 120% of revenue Bottom 20% takes you backward The message in Perry's book Memos from the Head Office Tap into spirituality and faith for decision-making Listen to insight from God to resolve conflict Connect with Perry Marshall  Perry's Website  Sell 80/20 Resources  Register for Michael's Platform Builders Masterclass Learn More About Michael's Mentoring Program Join the Nighthawk Equity Investor Club Financial Freedom with Real Estate Investing by Michael Blank 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall ‘80/20 Is a Fractal Law of Nature' in Harvard Business Review John Paul Mendocha Memos from the Head Office: Channeling the Muse in Business and in Life by Perry Marshall and John Fancher Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes and Bryan Todd Ultimate Guide to Facebook Advertising by Perry Marshall, Keith Krance and Thomas Meloche Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes

How do you endear yourself to the Chinese and make a lasting impact on a country like China? The mistake many of us make is to stereotype people but that only makes us foolish. When you’re in a country like China, there’s one thing that you should learn - treat people with respect regardless of country, belief or religion. Contribute to making a change to better society and don’t solely focus on making an income. Karl Weaver has 3 obvious passions: wireless technologies, softball or baseball and finally, speaking, reading and writing Mandarin Chinese, the latter of which he’s been doing since 1982. Indeed, Karl was pretty much the first person to sell a computer to China in 1989. Those are his passions aside from his family, friends, and his career. In this episode, Karl highlights the goodness that Chinese people have shown him. The stories he shares of meaningful memories experienced in Taiwan and Greater China prove that more than the place being magical, it’s the people themselves who are special. The respect he showed them was met with fondness and kindness, making it easier to adapt and become successful in a foreign place.   What you will learn from this episode: Find out the 80/20 rule you need to consider, especially for a business person, when you're not in your native country Find out the key things you need to be consistent with when you are an expat so you contribute to bettering society and not just generating income Find out the predictions made to get a sense of the expat world in China in future   “Treat people the way you would expect them to treat you. Don't be pretentious, don't be condescending and realize that everyone is just a person just trying to survive.” - Karl Weaver   Topics Covered: 02:43 - How Karl became an expat 03:30 - How it was back when Karl was living in Taiwan in terms of technology and food 04:19 - What makes life so special in Taiwan that Karl stayed longer than three years 04:50 - The courtship style in Taiwan that Karl finds fascinating 06:07 - Sharing a personal story of an expat’s struggle that Karl experienced and the kindness of the Taiwanese people 09:26 - The important lessons Karl learned in terms of dealing with people of a different race and religion 10:56 - The 80/20 rule that Karl advises 12:32 - The three key things that you need to be very consistent with when you are an expat 14:52 - An interesting highlight of an experience in sports while living in China 16:51 - The one biggest lesson Karl learned being an expat 18:35 - Sharing his most meaningful memory while living in China 19:45 - How you don't have to be Chinese to do things successfully in the Chinese world 20:55 – Karl’s significant predictions over what will happen in the ex-pat world in China 23:58 - Why recruiters need to have an unbiased view with hiring foreign nationals for the Chinese market 26:45 - What Karl would have done back when he started living in Taiwan   Key Takeaways: “Taiwan is a magical place because of the people, who are very westernized. But I think more than the physical presence of the place, it's the people that make the place in Taiwan so special.” - Karl Weaver “I think this is a very important rule in life, especially for a business person, especially when you're not in your native country, which is the 80/20 rule. Well, listen 80% and talk only 20% because you're out of your comfort zone.” - Karl Weaver “I always try to use EQ when dealing with the Chinese world and dealing with the Chinese people, trying never to stereotype.” - Karl Weaver “I believe there are some key things you need to be very consistent with, which is your tenacity, your persistence to live in a different world and a different way of doing things is very, very critical. You just never know when you might be unintentionally insulting somebody, it can happen.” - Karl Weaver “This is the most important thing that I've learned, which is that when you're dealing with another culture, these people may speak a different language and they may look a little bit different than you but their thoughts and their emotions are virtually the same.” - Karl Weaver   Resources: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall   Ways to connect with Karl Weaver: Website: https://newport-technologies.com/ LinkedIn: https://www.linkedin.com/in/karljweaver/ Ways to Connect with Howard Whiteson: Website: https://www.wealthwithoutborders.net/ Podcast: https://www.wealthwithoutborders.net/podcast/ LinkedIn: https://www.linkedin.com/in/howardwhiteson  

In this episode of Small Business Connections, Ann talks with Mickie Kennedy, the founder and President of eReleases, the small business leader for press release distribution. He is an expert at helping small businesses increase their visibility and credibility. We discuss: Increase Visibility and Credibility: Using Press Releases to Promote Authors, Small Businesses, and Startups How to Get Regular Local Media Coverage Without Spending a Dime Honing Your Unique Selling Proposition to Make You Irresistible to the Media How Credibility Through PR Allows You to Close More Sales, Both Online and Offline Favorite Books mentioned on the show- Ann is currently reading-  Strength in Stillness: The Power of Transcendental Meditation by Bob Roth  Mickie recommends- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall  Mickie offers a Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Thanks for listening and be sure to subscribe. The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people.  Since its inception, it has grown to include guests from around the world.  If you would like to be on the show, please message Ann directly through LinkedIn. Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Small Business Connections 

As one of the Top 20 Business Law Podcasts to listen to, call 760-784-9109 or email me from our contact page if you have a question. We’ll answer it on the show! Today. I have the pleasure of interviewing Kris Reid, the CEO of Ardor SEO, a digital growth agency, and where Kris is also known as the business growth expert.  “The majority of businesses fail, and they don't fail because they have crappy products or services. They certainly don't fail because entrepreneurs aren't working hard enough. They fail because they can't get enough customers. What we do at Ardor SEO is to get your message in front of your ideal customer and help you to predictably grow your business.” - Chris Reid Kris Reid’s Reading List - Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine https://amzn.to/3fcN4VA - Clockwork: Design Your Business to Run Itself https://amzn.to/3vRo0cD - 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More https://amzn.to/3tK4rkL  - The 7 Habits of Highly Effective People https://amzn.to/3166cfI  - Building a StoryBrand: Clarify Your Message So Customers Will Listen https://amzn.to/3sivvaI - The 10X Rule: The Only Difference Between Success and Failure https://amzn.to/3r6YVqR - The 5 AM Club: Own Your Morning. Elevate Your Life https://amzn.to/3lNqMva  Real Estate Masters Virtual Summit - FREE tickets https://RealEstateMastersSummit.com Get a Free Review of Your Website https://ardorseo.com/golegalyourself  Also, if you already haven’t, get your FREE copy of my eBook Go Legal Yourself when you get my Go Legal Yourself app from your Apple App Store or Android App Store. Also available now is my latest book “Go Own Yourself” which is available on Amazon from this link. Contact Kris Ardor SEO https://ardorseo.com/ Contact the Queen of Business Law Kelly Bagla, Esq. Go Legal Yourself One of the Top 20 Business Law Podcasts to listen to. GoLegalYourself.com Email us from our Contact Page 760-784-9109

Perry Marshall | 80/20 Rule | Book Review by Lisa Woodruff My March book reviews are all about sales. I share books that have influenced how I sell, the sales process I use, and how I have been able to create enough income to keep a small business alive, growing, and thriving for 8 years. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall takes the traditional 80/20 rule and applies it specifically to sales and marketing. In my book review, I explain how I saw the 80/20 rule in action as a professional organizer and I use it in the 100 Days Home Organization Program. As a business owner, I learned about spending time and effort on the most important things, how to understand the “power curve,” and how to determine what to delegate. This book really helped me to scale Organize 365 and I highly recommend it. You can also watch this as a video review on YouTube.  Follow me on Goodreads! If you are interested in trying Audible for audiobooks, you can get a free trial with my affiliate link.

The reality is that most of your market will not buy from you. So wouldn’t it be nice to spend your time and effort with the people who are more responsive and truly need what you have to sell? HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: Why you would want to cut down your list Where to find the hottest leads How to contact prospects WHEN they want to buy There’s a lot of money in the quest for the hot list, for a good reason. Use our tips to make a strong strategy and wish yourself a happy new year by closing more deals. Jeremy and Jack Resources: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, a book by Perry Marshall https://www.zoominfo.com/ https://bombora.com/

Clichés are clichés for a reason and this week we're focusing on one you've heard many times before: Work smart, not hard. In this episode, co-founder of Mike Mandel Hypnosis Chris Thompson talks about how he's grown his business over the years, became the ultimate delegator so he can do less and have his business make more, and how he figures out what he needs to do to scale his business among a sea of opportunities. RESOURCES MENTIONED IN THIS EPISODE Monsters and Magical Sticks: There's No Such Thing As Hypnosis? by Steven Heller 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Mike Mandel Hypnosis Mike Mandel Hypnosis on Facebook The Brain Software Podcast ELITE Growth Accelerator Coaching Program | DigitalMarketer Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Clichés are clichés for a reason and this week we’re focusing on one you’ve heard many times before: Work smart, not hard. In this episode, co-founder of Mike Mandel Hypnosis Chris Thompson talks about how he’s grown his business over the years, became the ultimate delegator so he can do less and have his business make more, and how he figures out what he needs to do to scale his business among a sea of opportunities. RESOURCES MENTIONED IN THIS EPISODE Monsters and Magical Sticks: There's No Such Thing As Hypnosis? by Steven Heller 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Mike Mandel Hypnosis Mike Mandel Hypnosis on Facebook The Brain Software Podcast ELITE Growth Accelerator Coaching Program | DigitalMarketer Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In this episode of The Freelancers Show, Alex Sanfilippo, Joel and Petra discuss how to focus ideas and actions in order to come up with products and services that your customers actually want. The same focus, when applied to the creation of the products and services, will propel you forward, even if you don’t have a lot of spare time.. Panel Petra Manos Joel Schaubert Guest Alex Sanfilippo Sponsors Audible.com CacheFly Links www.ourfabriq.com www.podmatch.com https://www.amazon.com/Go-Giver-Expanded-Edition-audiobook https://www.amazon.com/Never-Lose-Customer-Again-Lifelong https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making https://www.amazon.com/Flow-audiobook www.creatingabrand.com Picks Alex Sanfilippo: Indistractable: How to Control Your Attention and Choose Your Life Building a StoryBrand by Donald Miller Petra Manos: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Joel Schaubert: Mpow HC5 Bluetooth Headset V5.0, Wireless Headphones with Dual Mic https://www.ericdavis215.com/average-frog-membership Follow The Freelancers Show on Twitter > @freelancershow

In this episode of The Freelancers Show, Alex Sanfilippo, Joel and Petra discuss how to focus ideas and actions in order to come up with products and services that your customers actually want. The same focus, when applied to the creation of the products and services, will propel you forward, even if you don’t have a lot of spare time.. Panel Petra Manos Joel Schaubert Guest Alex Sanfilippo Sponsors Audible.com CacheFly Links www.ourfabriq.com www.podmatch.com https://www.amazon.com/Go-Giver-Expanded-Edition-audiobook https://www.amazon.com/Never-Lose-Customer-Again-Lifelong https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making https://www.amazon.com/Flow-audiobook www.creatingabrand.com Picks Alex Sanfilippo: Indistractable: How to Control Your Attention and Choose Your Life Building a StoryBrand by Donald Miller Petra Manos: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Joel Schaubert: Mpow HC5 Bluetooth Headset V5.0, Wireless Headphones with Dual Mic https://www.ericdavis215.com/average-frog-membership Follow The Freelancers Show on Twitter > @freelancershow

Most entrepreneurs have big goals, and many get overwhelmed with the details to achieve those goals.  We share tools in this podcast that will help you achieve your goals without being overwhelmed and maybe even set bigger and bigger goals for yourself.  We focus on the Pareto Principal – the 80/20 rule.  This applies to your customers, headaches, and profits.        In this episode, you’ll learn:   What is the 80/20 rule and how you can approach it from several different angles  How to increase your profits without increasing your headaches   Why you should think about 80% not 100% when you start a project   How the 80/20 rule can help you come up with a minimal viable product   Why you should be thinking “Who” and not “How”     In this episode, we’ll challenge you to:   Any time you approach a new project or venture remind yourself 80% is good enough.   Try to think in terms of “Who” not “How” when you approach different tasks in your business     More information       80/20 Sakes and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall   The 80% Approach by Dan Sullivan   Visit our website to learn more about this podcast www.Riadi.me   Thanks for Tuning In!   Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!      If you enjoyed this episode, please share it with your friends. Don't forget to subscribe to the show on iTunes to get automatic episode updates for "The Riadi Club Podcast!"  

معظم رواد الأعمال لديهم أهداف كبيرة ، ويغرق الكثير منهم في التفاصيل لتحقيق هذه الأهداف. نشارك الأدوات في هذا البودكاست الذي سيساعدك على تحقيق أهدافك دون أن تطغى على نفسك وربما تضع أهدافًا أكبر وأكبر لنفسك. نحن نركز على مبدأ باريتو - قاعدة 80/20. وهذا ينطبق على عملائك والصداع والأرباح    :في هذه الحلقة ، ستتعلم ما هي قاعدة 80/20 وكيف يمكنك الاقتراب منها من عدة زوايا مختلفة كيفية زيادة أرباحك دون زيادة الصداع لماذا يجب أن تفكر في 80٪ وليس 100٪ عند بدء المشروع كيف يمكن لقاعدة 80/20 مساعدتك في التوصل إلى الحد الأدنى من المنتج القابل للتطبيق "لماذا يجب أن تفكر في "من" وليس "كيف   :في هذه الحلقة ، نتحداك في أي وقت تقترب فيه من مشروع أو مشروع جديد تذكر نفسك أن 80٪ جيد بما يكفي حاول التفكير من حيث "من" وليس "كيف" عندما تتعامل مع مهام مختلفة في عملك   معلومات أكثر    80/20 Sakes and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall  The 80% Approach by Dan Sullivan  قم بزيارة موقعنا على الإنترنت لمعرفة المزيد عن هذا البودكاست www.Riadi.me  !شكرا للاستماع شكرا جزيلا لكونك معنا هذا الاسبوع. هل لديك بعض الملاحظات التي ترغب في مشاركتها؟ يرجى ترك ملاحظة في قسم التعليقات أدناه!   إذا استمتعت بهذه الحلقة ، يرجى مشاركتها مع أصدقائك. للحصول على تحديثات للحلقات من  iTunes لا تنسى الاشتراك في العرض "The Riadi Club Podcast!"  

Do logo colors for your cleaning business matter? Did you know that logo colors trigger emotions like trust, reliability and caring? It's true, there is a best color for a house cleaning logo. Picking brand colors for your residential cleaning company should be well thought out and part of your brand strategy. #AngelaBrown says the emotions of color can be the difference in winning or losing a client. Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for house cleaners and maids. And Savvy Perks (An employee discount program for you and your cleaning team.) #SavvyCleaner WHAT ONE THING DID YOU LEARN FROM THIS SHOW? - https://sotellus.com/r/savvy-cleaner/ *** CALENDAR OF EVENTS FOR HOUSE CLEANING TRAINING *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** What do colors mean in logo design? - Pluralsight Graphic Design Tips - Pluralsight Creative - https://youtu.be/nnF8PjnMMzs Top 10 Logo Colors and Color Theory Basics - Looka - https://youtu.be/GSqew-w2AXA Colour And What it Means For Your Brand. Logo Design Colors - Pixels Ink - https://youtu.be/gLR9JmWb5AI What The COLOUR Of Your Logo Says About Your Business - Will Paterson - https://youtu.be/A8BabEn25l4 The Top 6 Color Scheme Pickers and How to Use Them - DesignCourse - https://youtu.be/RGtDqHK8XGo *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 8 families who work on this show. Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers - https://amzn.to/3cDb7JH Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition - https://amzn.to/2wCOS6k This Is Marketing: You Can't Be Seen Until You Learn to See - https://amzn.to/2PVdwWD 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More - https://amzn.to/2v80hL0 Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant - https://amzn.to/2VTDEEZ *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown

How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall Links Mentioned: * www.perrymarshall.com * www.sell8020.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Related Episode: * 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2 * 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2 * 145. Amy Porterfield Video Strategies Ash Roy and Perry Marshall Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Perry: 00:00:00 Yeah. And the wealth distribution was always 80 20 and it doesn't matter if they're Marxists or socialists or capitalists or whatever. It's a law of nature, right? So as a business owner, you're either fighting it or you're harnessing it. And the difference between fighting and harnessing is 16 to one because if you do the math if 20% of the people have 80% of the money and 80% of the people have 20% of the money, that means whether you're the in-group or the outgroup is 16 to one. Yep. Ash: 00:00:35 So here's my question, Perry. How do you know who that 1% is or what that 1% is of your activities that deliver 51% of your results or which is that 1% of your clientele that delivers 51% of your revenue? Ash: 00:01:00 Hello, and welcome back to the productive insights podcast. My name is Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com and more recently the founder of getmetodone.com which is where you can find out more about the productive insights membership program that helps you to grow your business profitably and fast. Speaking of growing your business profitably and fast, today's guest is one of the most expensive business strategists in the world. He's been endorsed by Forbes and Inc magazine. He's guided clients like FanDuel and Infusionsoft from startup to hundreds of millions of dollars. He founded the $10 million evolution 2.0 prize with judges from Harvard, Oxford, and MIT, launched at the royal society in London. It's the world's largest research science award. NASA's jet propulsion labs use his 80 20 curves as a productivity tool. He's reinvented the brighter principle and that has been published at the Harvard business review magazine. His Google book laid the foundations of the $100 billion pay-per-click industry. The ultimate guide to Google ads is the world's best selling book on internet advertisi...

How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall     Links Mentioned: www.perrymarshall.com www.sell8020.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Books Mentioned: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Related Episode: 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2 145. Amy Porterfield Video Strategies Ash Roy and Perry Marshall Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Perry: 00:00:00 Yeah. And the wealth distribution was always 80 20 and it doesn't matter if they're Marxists or socialists or capitalists or whatever. It's a law of nature, right? So as a business owner, you're either fighting it or you're harnessing it. And the difference between fighting and harnessing is 16 to one because if you do the math if 20% of the people have 80% of the money and 80% of the people have 20% of the money, that means whether you're the in-group or the outgroup is 16 to one. Yep. Ash: 00:00:35 So here's my question, Perry. How do you know who that 1% is or what that 1% is of your activities that deliver 51% of your results or which is that 1% of your clientele that delivers 51% of your revenue? Ash: 00:01:00 Hello, and welcome back to the productive insights podcast. My name is Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com and more recently the founder of getmetodone.com which is where you can find out more about the productive insights membership program that helps you to grow your business profitably and fast. Speaking of growing your business profitably and fast, today's guest is one of the most expensive business strategists in the world. He's been endorsed by Forbes and Inc magazine. He's guided clients like FanDuel and Infusionsoft from startup to hundreds of millions of dollars. He founded the $10 million evolution 2.0 prize with judges from Harvard, Oxford, and MIT, launched at the royal society in London. It's the world's largest research science award. NASA's jet propulsion labs use his 80 20 curves as a productivity tool. He's reinvented the brighter principle and that has been published at the Harvard business review magazine. His Google book laid the foundations of the $100 billion pay-per-click industry. The ultimate guide to Google ads is the world's best selling book on internet advertising. Marketing Maverick Dan Kennedy said if you don't know who Perry Marshall is, unforgivable Perry's an honest man in a field rife with charlatans. Perry's consulted in over 300 industries. He has a degree in electrical engineering, which I believe is one of the hardest degrees to do and lives in Chicago. I'm delighted to welcome Perry Marshall from Perrymarshall.com, welcome Perry. Perry: 00:02:42 It's great to be here. Thank you for having me. It's really an honor and yeah, we're going to talk about a bunch of stuff today including 80 20 which I think probably everybody's heard it bandied about, but most people don't really understand it in-depth, so this is going to be really great. Ash: 00:02:59 Yup. Perry has written this excellent book called 80 20 sales and marketing, which I highly recommend you get. You can either buy it in Kindle or in hard copy and it's got some really valuable content in there, some of which we'll be touching on in this conversation. So I recommend you listen up and a big shout out to my friend Jack borne,

Perry Marshall explains how the 80/20 rule can help you exponentially leverage your time to achieve massive results.   You'll Learn: What the 80/20 rule is—and how it’s misunderstood How you can achieve way more in just 5 minutes Why “procrastination demons” reveal your priorities   About Perry: Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world.  His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies. Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.” He’s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation. Perry has a degree in Electrical Engineering and lives in Chicago. Perry’s Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More (available for one penny plus shipping!) Perry’s Website: PerryMarshall.com Perry’s Marketing DNA Test: MarketingDNATest.com Evolution 2.0 Prize: Evo2.org   Resources mentioned in the show: App: OmniFocus Term: 80/20 Rule  Researcher: Barbara McClintock Book: The War of Art by Steven Pressfield Book: Democracy in America by Alexis de Tocqueville   Thank you, Sponsors! Blinkist: Read or listen to summarized wisdom from thousands of nonfiction books! Free trial available at blinkist.com/awesome   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep475

Perry Marshall-80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Perry Marshall. The original live interview was 6/12/15. Perry Marshall has launched two revolutions in sales and marketing. In Pay Per Click advertising, he pioneered many of today's best practices and wrote the world's best selling book on internet advertising, The Ultimate Guide to Google AdWords. He's also driven the 80/20 Principle deeper than any other author, being the first to articulate 80/20 as a fractal law of nature. 80/20 is the central lever for nearly every profitable strategy in sales, marketing and business. His book 80/20 Sales & Marketing is required reading in many growing companies.

My guest in todays episode is Perry Marshall. Perry Marshall is one of the most influential people in marketing. Perry is endorsed in FORBES and INC Magazine, and is one of the most expensive business consultants in the world. Clients seek his ability to integrate technology, sales, art and psychology.

 Learn how to apply the 80/20 rule to grow your business Know why it is said that sales is a disqualification process Learn if Facebook Ads is fit for your business   Resources/Links: Website - www.perrymarshall.com Perry’s Book - 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Free Tool - isfbforme.com Summary   Perry Marshall is World's #1 Expert on Sales Growth through 80/20 Leverage, entrepreneur and bestselling author on Google & Facebook ads. Clients seek his ability to integrate technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology. In this episode of Marketing the Invisible, Perry and Tom deep dive into what 80/20 strategy is all about. Perry explains the 80/20 Rule and how it transformed his paradigm and approach to doing business. Check out these episode highlights: 00:35 - Perry Marshall’s professional background as an online marketing strategist 02:11 - he describes his 6 to 7-figure ideal clients who want to scale up 02:44 - problems that Perry solves for clients who struggle in scaling up their business 03:14 - symptoms clients experience with being ‘all things to all people’ strategy 04:23 - common mistakes his clients commit before reaching out to him 06:02 - Perry’s Valuable Free Action (VFA): isfbforme.com

Today I’m very excited to be joined by Perry Marshall. Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0. Today we’re diving deep into the ways you can find your ideal clients, how to successfully manage your sales, marketing strategies, and business growth, and what to do next when you finally reach the level of consulting success that you’ve been working towards. Perry shares some really great insights into the ways you can reach those goals even sooner than you hoped and I know you’ll be inspired by his success. It’s all on this episode of The Consulting Success Podcast with Perry Marshall.   30 Ways to Find Your Next New Client Most people know Perry as the author of sales and marketing books, but that is just the tip of his professional iceberg. Like Perry, successful consultants tend to have a wide variety of services they can offer the world. Consultants are thought leaders and thought leaders are naturally prolific with their ideas. Each one of those ideas just may be the one that will land your next new client. You can’t be afraid to act on any one of them. There is safety in casting your net wide, and Perry shares multiple ideas on how you can do just that. From writing books to hosting workshops and securing speaking engagements on podcasts and in seminars, every effort to gain greater exposure in the marketplace will bring greater security to your work. By utilizing different formats and materials, you are reaching all kinds of customers and adding diversity to your portfolio. But before you extend yourself too far, you’ll want to listen to the cautionary tale that Perry shares about securing this kind of diversity. It took several steps to gain legitimacy for his work, at which point he traded revenue for longevity. You’ll hear him explain why the trade-off was completely worth it and you just may be inspired to find ways that you can step out of your niche to become a more recognized expert in your field. Just like Perry, there will be times when you need to adjust your approach to your consulting business along the way. If none of your marketing strategies will provide you any return for another five years, you need to find a way to speed things up. On the other hand, if you’ve found an instantly successful strategy, examine it to see if there is a way you can make it a long-term sustainable facet of your business strategy. In both scenarios, the efforts you put in have the potential of producing great results.   The Evolution of Sales and Marketing If you can dedicate two years to your business, you can achieve consulting success. In the early stages of your consulting business, it is critical that you remain very focused on generating immediate revenue. Once you’ve got that pipeline of business in place, you can look forward to the next level of business. But how do you get there? Perry has four action points to help you get started. First, send out regular emails that are filled with high-quality content. Every email you send should make your readers want to read the next one, as well. And you never know which email will help you secure your next client. Second, dig a deep trench. Your business is your castle, and you have to protect it from destruction with a secure moat. If you can do this, you can immunize yourself from competition. You can start digging your trench by asking yourself this question — how hard would it be for someone else to do the same thing I’m doing? If your work is easily duplicated, your business is not going to last for long. You can prevent this duplication from happening by following Perry’s next point. Third, you have to build your network. You will hear this advice on every episode of The Consulting Success Podcast. Any time that you commit to your network increases the security of your business. Network growth can be as small and simple as gathering positive reviews on Google. But when you get to your customers first — before your competition does — you can start building your business first. And that advantage brings with it security and success. Finally, you need to ask yourself, “How can every client that I get create more value for every client that I already have?” You can make this happen by digging deeper into your niche. By specializing and identifying your ideal client, you are securing your position as the industry expert. And once you do this, the clients will come more easily than ever. Specializing is a critical step to building your consulting business. You can’t afford not to, even when considering the potential work that you might be leaving behind. If you’re hesitant to specialize, you need to listen to Perry’s explanation of the ‘disqualification process’ that comes with focusing your efforts. Instead of trying to convince people that they should work you with, you need to identify the kinds of people and businesses that you are not willing to work with. Taking every gig that comes along may be where you had to start in the early stages of developing your consultancy, but as your business grows you have to be selective. The consultant that is willing to dig deep and create stability for their company is the one that is going to rise to the top. For Perry, this meant focusing in on GoogleAds. For you, it might mean something else. Whatever it is, if you can gain the attention of your specialized marketplace, you will find success. By securing your position as the specialist, you will get where you want to be. People may not be able to remember five different things you can do, but if you can be remembered for one good thing, you can also make yourself available to help them with their other problems that you can solve.   Managing Business Growth In 2008, Perry decided it was time to expand his business. Companies around the world were retreating, but Perry saw an opportunity for growth. He took a chance, and his efforts were just about 50% successful. But the lessons he learned through the process were crucial ones. The biggest lesson Perry learned was this — at least half of the work that you do can be automated. Most likely, only 25% of the work of your business cannot be done by anyone else but you. Are you putting your effort where it needs to be? Learn from Perry’s experiences and start focusing on that 25%.   The Next Step After Achieving Consulting Success Picture it — you’ve finally arrived. Your business is successful, you’re turning away requests for work, and hand-selecting the clients you want to do business with. Maybe it’s even time to sell your business for a healthy profit. But is that the right step? Many successful consultants find that getting a big pile of money — while it sounds very nice — is not actually the answer to achieving true success in your life’s work. In the heart of so many consultants, success comes when we get to wake up in the morning, solve somebody else’s problems and feel truly useful in the world. That is what successful consultants want to do. If you feel like you’ve gotten lost along the way or like you’ve forgotten the true purpose of your work, you need to listen to my conversation with Perry. Your mindset about your work will affect your success more than anything else. No matter how big your company grows or how big your income is, your problems aren’t going to go away. But your approach to solving those problems will make all the difference in your success. I want to encourage you to enjoy the journey and embrace the lessons you’re learning along the way. When you do, true success will start to come easily. Join me and Perry Marshall today as he shares his story of finding consulting success on this episode of The Consulting Success Podcast.   Key Takeaways: [:32] Introducing Perry Marshall, online marketing strategist, entrepreneur, and author. [5:39] The benefit of diversifying your portfolio and gaining exposure in the marketplace. [12:46] The evolution of Perry’s sales and marketing approach. [19:38] How important is specializing when growing your consulting business? [26:38] Lessons Perry has learned while managing business growth. [35:20] Your consulting business is finally successful — now what? [45:00] Connecting with Perry Marshall.   Mentioned in This Episode: Perry Marshall 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes, by Perry Marshall Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes, by Perry Marshall Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Today I’m very excited to be joined by Perry Marshall. Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0. Today we’re diving deep into the ways you can find your ideal clients, how to successfully manage your sales, marketing strategies, and business growth, and what to do next when you finally reach the level of consulting success that you’ve been working towards. Perry shares some really great insights into the ways you can reach those goals even sooner than you hoped and I know you’ll be inspired by his success. It’s all on this episode of The Consulting Success Podcast with Perry Marshall.   30 Ways to Find Your Next New Client Most people know Perry as the author of sales and marketing books, but that is just the tip of his professional iceberg. Like Perry, successful consultants tend to have a wide variety of services they can offer the world. Consultants are thought leaders and thought leaders are naturally prolific with their ideas. Each one of those ideas just may be the one that will land your next new client. You can’t be afraid to act on any one of them. There is safety in casting your net wide, and Perry shares multiple ideas on how you can do just that. From writing books to hosting workshops and securing speaking engagements on podcasts and in seminars, every effort to gain greater exposure in the marketplace will bring greater security to your work. By utilizing different formats and materials, you are reaching all kinds of customers and adding diversity to your portfolio. But before you extend yourself too far, you’ll want to listen to the cautionary tale that Perry shares about securing this kind of diversity. It took several steps to gain legitimacy for his work, at which point he traded revenue for longevity. You’ll hear him explain why the trade-off was completely worth it and you just may be inspired to find ways that you can step out of your niche to become a more recognized expert in your field. Just like Perry, there will be times when you need to adjust your approach to your consulting business along the way. If none of your marketing strategies will provide you any return for another five years, you need to find a way to speed things up. On the other hand, if you’ve found an instantly successful strategy, examine it to see if there is a way you can make it a long-term sustainable facet of your business strategy. In both scenarios, the efforts you put in have the potential of producing great results.   The Evolution of Sales and Marketing If you can dedicate two years to your business, you can achieve consulting success. In the early stages of your consulting business, it is critical that you remain very focused on generating immediate revenue. Once you’ve got that pipeline of business in place, you can look forward to the next level of business. But how do you get there? Perry has four action points to help you get started. First, send out regular emails that are filled with high-quality content. Every email you send should make your readers want to read the next one, as well. And you never know which email will help you secure your next client. Second, dig a deep trench. Your business is your castle, and you have to protect it from destruction with a secure moat. If you can do this, you can immunize yourself from competition. You can start digging your trench by asking yourself this question — how hard would it be for someone else to do the same thing I’m doing? If your work is easily duplicated, your business is not going to last for long. You can prevent this duplication from happening by following Perry’s next point. Third, you have to build your network. You will hear this advice on every episode of The Consulting Success Podcast. Any time that you commit to your network increases the security of your business. Network growth can be as small and simple as gathering positive reviews on Google. But when you get to your customers first — before your competition does — you can start building your business first. And that advantage brings with it security and success. Finally, you need to ask yourself, “How can every client that I get create more value for every client that I already have?” You can make this happen by digging deeper into your niche. By specializing and identifying your ideal client, you are securing your position as the industry expert. And once you do this, the clients will come more easily than ever. Specializing is a critical step to building your consulting business. You can’t afford not to, even when considering the potential work that you might be leaving behind. If you’re hesitant to specialize, you need to listen to Perry’s explanation of the ‘disqualification process’ that comes with focusing your efforts. Instead of trying to convince people that they should work you with, you need to identify the kinds of people and businesses that you are not willing to work with. Taking every gig that comes along may be where you had to start in the early stages of developing your consultancy, but as your business grows you have to be selective. The consultant that is willing to dig deep and create stability for their company is the one that is going to rise to the top. For Perry, this meant focusing in on GoogleAds. For you, it might mean something else. Whatever it is, if you can gain the attention of your specialized marketplace, you will find success. By securing your position as the specialist, you will get where you want to be. People may not be able to remember five different things you can do, but if you can be remembered for one good thing, you can also make yourself available to help them with their other problems that you can solve.   Managing Business Growth In 2008, Perry decided it was time to expand his business. Companies around the world were retreating, but Perry saw an opportunity for growth. He took a chance, and his efforts were just about 50% successful. But the lessons he learned through the process were crucial ones. The biggest lesson Perry learned was this — at least half of the work that you do can be automated. Most likely, only 25% of the work of your business cannot be done by anyone else but you. Are you putting your effort where it needs to be? Learn from Perry’s experiences and start focusing on that 25%.   The Next Step After Achieving Consulting Success Picture it — you’ve finally arrived. Your business is successful, you’re turning away requests for work, and hand-selecting the clients you want to do business with. Maybe it’s even time to sell your business for a healthy profit. But is that the right step? Many successful consultants find that getting a big pile of money — while it sounds very nice — is not actually the answer to achieving true success in your life’s work. In the heart of so many consultants, success comes when we get to wake up in the morning, solve somebody else’s problems and feel truly useful in the world. That is what successful consultants want to do. If you feel like you’ve gotten lost along the way or like you’ve forgotten the true purpose of your work, you need to listen to my conversation with Perry. Your mindset about your work will affect your success more than anything else. No matter how big your company grows or how big your income is, your problems aren’t going to go away. But your approach to solving those problems will make all the difference in your success. I want to encourage you to enjoy the journey and embrace the lessons you’re learning along the way. When you do, true success will start to come easily. Join me and Perry Marshall today as he shares his story of finding consulting success on this episode of The Consulting Success Podcast.   Key Takeaways: [:32] Introducing Perry Marshall, online marketing strategist, entrepreneur, and author. [5:39] The benefit of diversifying your portfolio and gaining exposure in the marketplace. [12:46] The evolution of Perry’s sales and marketing approach. [19:38] How important is specializing when growing your consulting business? [26:38] Lessons Perry has learned while managing business growth. [35:20] Your consulting business is finally successful — now what? [45:00] Connecting with Perry Marshall.   Mentioned in This Episode: Perry Marshall 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes, by Perry Marshall Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes, by Perry Marshall Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Today I’m very excited to be joined by Perry Marshall. Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0. Today we’re diving deep into the ways you can find your ideal clients, how to successfully manage your sales, marketing strategies, and business growth, and what to do next when you finally reach the level of consulting success that you’ve been working towards. Perry shares some really great insights into the ways you can reach those goals even sooner than you hoped and I know you’ll be inspired by his success. It’s all on this episode of The Consulting Success Podcast with Perry Marshall.   30 Ways to Find Your Next New Client Most people know Perry as the author of sales and marketing books, but that is just the tip of his professional iceberg. Like Perry, successful consultants tend to have a wide variety of services they can offer the world. Consultants are thought leaders and thought leaders are naturally prolific with their ideas. Each one of those ideas just may be the one that will land your next new client. You can’t be afraid to act on any one of them. There is safety in casting your net wide, and Perry shares multiple ideas on how you can do just that. From writing books to hosting workshops and securing speaking engagements on podcasts and in seminars, every effort to gain greater exposure in the marketplace will bring greater security to your work. By utilizing different formats and materials, you are reaching all kinds of customers and adding diversity to your portfolio. But before you extend yourself too far, you’ll want to listen to the cautionary tale that Perry shares about securing this kind of diversity. It took several steps to gain legitimacy for his work, at which point he traded revenue for longevity. You’ll hear him explain why the trade-off was completely worth it and you just may be inspired to find ways that you can step out of your niche to become a more recognized expert in your field. Just like Perry, there will be times when you need to adjust your approach to your consulting business along the way. If none of your marketing strategies will provide you any return for another five years, you need to find a way to speed things up. On the other hand, if you’ve found an instantly successful strategy, examine it to see if there is a way you can make it a long-term sustainable facet of your business strategy. In both scenarios, the efforts you put in have the potential of producing great results.   The Evolution of Sales and Marketing If you can dedicate two years to your business, you can achieve consulting success. In the early stages of your consulting business, it is critical that you remain very focused on generating immediate revenue. Once you’ve got that pipeline of business in place, you can look forward to the next level of business. But how do you get there? Perry has four action points to help you get started. First, send out regular emails that are filled with high-quality content. Every email you send should make your readers want to read the next one, as well. And you never know which email will help you secure your next client. Second, dig a deep trench. Your business is your castle, and you have to protect it from destruction with a secure moat. If you can do this, you can immunize yourself from competition. You can start digging your trench by asking yourself this question — how hard would it be for someone else to do the same thing I’m doing? If your work is easily duplicated, your business is not going to last for long. You can prevent this duplication from happening by following Perry’s next point. Third, you have to build your network. You will hear this advice on every episode of The Consulting Success Podcast. Any time that you commit to your network increases the security of your business. Network growth can be as small and simple as gathering positive reviews on Google. But when you get to your customers first — before your competition does — you can start building your business first. And that advantage brings with it security and success. Finally, you need to ask yourself, “How can every client that I get create more value for every client that I already have?” You can make this happen by digging deeper into your niche. By specializing and identifying your ideal client, you are securing your position as the industry expert. And once you do this, the clients will come more easily than ever. Specializing is a critical step to building your consulting business. You can’t afford not to, even when considering the potential work that you might be leaving behind. If you’re hesitant to specialize, you need to listen to Perry’s explanation of the ‘disqualification process’ that comes with focusing your efforts. Instead of trying to convince people that they should work you with, you need to identify the kinds of people and businesses that you are not willing to work with. Taking every gig that comes along may be where you had to start in the early stages of developing your consultancy, but as your business grows you have to be selective. The consultant that is willing to dig deep and create stability for their company is the one that is going to rise to the top. For Perry, this meant focusing in on GoogleAds. For you, it might mean something else. Whatever it is, if you can gain the attention of your specialized marketplace, you will find success. By securing your position as the specialist, you will get where you want to be. People may not be able to remember five different things you can do, but if you can be remembered for one good thing, you can also make yourself available to help them with their other problems that you can solve.   Managing Business Growth In 2008, Perry decided it was time to expand his business. Companies around the world were retreating, but Perry saw an opportunity for growth. He took a chance, and his efforts were just about 50% successful. But the lessons he learned through the process were crucial ones. The biggest lesson Perry learned was this — at least half of the work that you do can be automated. Most likely, only 25% of the work of your business cannot be done by anyone else but you. Are you putting your effort where it needs to be? Learn from Perry’s experiences and start focusing on that 25%.   The Next Step After Achieving Consulting Success Picture it — you’ve finally arrived. Your business is successful, you’re turning away requests for work, and hand-selecting the clients you want to do business with. Maybe it’s even time to sell your business for a healthy profit. But is that the right step? Many successful consultants find that getting a big pile of money — while it sounds very nice — is not actually the answer to achieving true success in your life’s work. In the heart of so many consultants, success comes when we get to wake up in the morning, solve somebody else’s problems and feel truly useful in the world. That is what successful consultants want to do. If you feel like you’ve gotten lost along the way or like you’ve forgotten the true purpose of your work, you need to listen to my conversation with Perry. Your mindset about your work will affect your success more than anything else. No matter how big your company grows or how big your income is, your problems aren’t going to go away. But your approach to solving those problems will make all the difference in your success. I want to encourage you to enjoy the journey and embrace the lessons you’re learning along the way. When you do, true success will start to come easily. Join me and Perry Marshall today as he shares his story of finding consulting success on this episode of The Consulting Success Podcast.   Key Takeaways: [:32] Introducing Perry Marshall, online marketing strategist, entrepreneur, and author. [5:39] The benefit of diversifying your portfolio and gaining exposure in the marketplace. [12:46] The evolution of Perry’s sales and marketing approach. [19:38] How important is specializing when growing your consulting business? [26:38] Lessons Perry has learned while managing business growth. [35:20] Your consulting business is finally successful — now what? [45:00] Connecting with Perry Marshall.   Mentioned in This Episode: Perry Marshall 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes, by Perry Marshall Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes, by Perry Marshall Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Join us in the marketing lab to discover the secrets of content strategy with the ingenious Rebecca Lieb, founding partner & analyst at Kaleido Insights! We unveil the importance of experimenting with content strategy, the value your internal team holds to help generate content, the difference between content strategy and content marketing, and per usual smash up myths! Takeaways Avoid being a content factory; quality over quantity No content = no marketing Content strategy is deciding the what, how to, & why 3 content marketing buckets: inform/educate, entertain, & utility Content marketing is the execution of a content strategy Make a plan to measure strategy & metrics in relation to what matters internally Ask how is the content helping the business? Links Kaleido Insights: http://www.kaleidoinsights.com/ Website: http://rebeccalieb.com/ Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy: https://www.amazon.com/Content-Particle-Marketing-Definitive-Strategy/dp/0749479752 LinkedIn: https://www.linkedin.com/in/rebeccalieb Twitter: @lieblink

"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/80-20-sales-and-marketing-perry-marshall

Joining us on Tuesday is 5-time author and speaker Perry Marshall. Perry joins us to talk about his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.Perry Marshall is one of the world’s most expensive and sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art, and psychology.He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford, and MIT. The prize aims to solve the biggest mystery in biology.He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best-selling book on web advertising, Ultimate Guide to Google AdWords.More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. His book 80/20 Sales & Marketing is mandatory for many growing companies. His books are course material in several business schools.Works also include bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella) and Industrial Ethernet (ISA).

Joining us on Tuesday is 5-time author and speaker Perry Marshall. Perry joins us to talk about his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Perry Marshall is one of the world’s most expensive and sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art, and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford, and MIT. The prize aims to solve the biggest mystery in biology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best-selling book on web advertising, Ultimate Guide to Google AdWords. More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. His book 80/20 Sales & Marketing is mandatory for many growing companies. His books are course material in several business schools. Works also include bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella) and Industrial Ethernet (ISA).

In this episode, I will be talking to you about the 80/20 principle and a book called 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall. I will discuss how you can leverage the 80/20 rule even further in your engineering career and life. Engineering Quotes: Here are the […] The post TECC 160: 80/20 Sales and Marketing – Perry Marshall appeared first on Engineering Management Institute.

Common mindsets for entrepreneurs, how to find success through breakthroughs, and how to grow a podcast into a success with Natalie Eckdahl. ----- Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success. From Struggling Podcast to Six-Figure Success “If you build it, they will come.” That’s what Natalie thought of her audience when she first built her podcast back in 2014. While that wasn’t exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business. Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses. In this episode, Natalie shares: Why she decided to start her podcast How she scaled that podcast into a seven figure business Why it’s important to understand your audience Why she recommends joining a mastermind group The common mindset issues she sees in her clients How to be intentional with your time Resources: BizChix The BizChix Podcast 24 Exceptional Women-Hosted Podcasts for Entrepreneurs in 2017 The 5 Best Podcasts for Women Entrepreneurs Dave Ramsey Entrepreneur on Fire Amy Porterfield Michael Stelzner Pat Flynn Flipped Lifestyle On Air Coaching Work with Natalie The Five Second Rule Will Smith on Skydiving 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More BizChix Live 2017 If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Top Entrepreneur Perry Marshall is one of the Greatest Digital Marketers ever! Specializing in Marketing and Business Growth, Perry ascended to the top of the Google AdWords and Google Pay Per Click businesses from the very beginning. He’s consulted in over 300 different industries, written multiple best-selling marketing books, and now is sharing his information on the 80/20 rule with the entire world in his new book, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Perry and Joshua share so much priceless information for anyone looking to improve their marketing presence and business growth. Do not miss this one!     0:01 - Introduction 3:00 - What led you to entrepreneurship 8:30 - Did you start applying your new strategies you learned through training immediately at your sales job? 11:10 - What was your first venture after the company you worked for was sold? 16:00 - How did you get into Google AdWords? 21:30 - When did you transition to training and consulting people on Google Pay Per Click instead of selling and consulting in the industrial space? 27:50 - Why do you think most entrepreneurs fail? 29:50 - What kind of action did it take for you to become the #1 guy in your space? 33:40 - How was 80/20 born in your business? What sparked your interest in the 80/20 rule? 42:40 - What inspired you to give away your book, your information, and discoveries away for free? 51:00 - How would you apply the 80/20 rule to a real estate business? 54:50 - Is there ever a time where 80/20 doesn’t apply? 58:20 - Having coached in so many places, is it a mindset where people think this won’t work in their space? 1:01:50 - Where to get in touch and learn more about Perry 1:04:40 - If you could go back in time and give yourself 2 pieces of advice, what would those be? 1:08:50 - What is a question that you wish people would ask you? 1:11:00 - Asking for honest criticism from his mentors     Website: https://www.perrymarshall.com/8020-book/ http://www.starprinciple.com/ FaceBook: https://www.facebook.com/perrymarshallcom/

As entrepreneurs, we have one mandate…get as rich as possible. How did you react when you read that? Did it make you feel uncomfortable and even a little squeamish? Money is not a “zero sum game” (meaning in order for me to win you have to lose) – it is quite the opposite. Money is infinite, a representation of the wealth created by entrepreneurs, tradesmen, and investors. So if money is infinite, why don't you have more? That's part of the fabric of my discussion with Perry Marshall on today's show. Perry is one of the most expensive and sought-after business consultants in the world. I think you'll enjoy the conversation. Click here to download or listen to this episode now. Spiritual Foundations The Bible often uses the natural world to teach us lessons about how to live an abundant life. A perfect example of this is found in Proverbs 6: 6-11… Go to the ant, you sluggard! Consider her ways and be wise, Which, having no captain, Overseer or ruler, Provides her supplies in the summer, And gathers her food in the harvest. How long will you slumber, O sluggard? When will you rise from your sleep? A little sleep, a little slumber, A little folding of the hands to sleep— So shall your poverty come on you like a prowler, And your need like an armed man. As entrepreneurs, we’re like the ant. We have no boss to force us to do what’s necessary. Either we do it, or it doesn’t get done. Now go forth and prosper! Tip of the Week Imagine me mentoring you each and every month. What would that make possible for you? We would start with an intensive training about how to get your online marketing system set up and running, no matter what type of business you own. Then, each month, we would do a live video training session where you could ask me any question you like. Each month I would sit down and write you a 12-page memo about what to do, and then I would deliver a proven marketing campaign you could copy and use in your business. We’ll be opening the doors to this new, group coaching/mentoring/training program in the near future. If you would like more information, go immediately to rayedwards.com/reic to get on the VIP notification list. Feature Presentation: “Optimizing for Picnics” Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek him out for his ability to integrate engineering, sales, art, and psychology. He has launched two movements in modern marketing. His Google Adwords books laid the foundation for the $100 billion Pay-Per-Click industry, and techniques he pioneered are still standard best practices. Perry wrote the world’s best-selling book on web advertising, Ultimate Guide to Google Adwords. More recently, he’s turned “80/20” into a verb. His book 80/20 Sales and Marketing is mandatory reading in many growing companies, and his books are course material in several business schools. Here are some snippets from our conversation: The Universal Law of Cause and Effect – How to work less and make more (19:34) The world is skewed – Why this is the best time ever to become a serial entrepreneur (20:47) Everything is connected – Why 20th century thinking will strand you on the Island of Misfit Toys (23:59) Optimized for picnics – What ants can teach us about business (27:53) Upsetting the corporate apple cart – Why Dilbert thinking is so destructive, and what to do about it (29:15) Arranging the deck chairs on the Titanic – How your business myopia is causing missed opportunities for massive growth (32:20) Extreme Inequality – How 80/20 is running your life whether you know it or not (34:15) The frictionless internet – The speed of your business is entirely dependent on the speed of your platform (36:41) The rise of the business state – Why Instagram is more powerful than 100 countries in the world (37:59) The center is the edge – How mastering principles the key to your leap forward (38:58) Better than Bruce Lee – Why specific focus is the key to competing with the masters (40:11) Look for the levers – The secret of turning a little input into a whole lot of output (41:44) How to create an addict – Why Minecraft is fifty-two times more effective a creating addition than alcohol (44:05) The Swiss Connection – Learn why Perry recommends deleting all your social media apps from your phone (45:47) The Tsunami Effect – Why one person’s catastrophe is another person’s opportunity (49:40) The six-year old marketer – What Perry’s daughter taught him about what we really sell (50:35) Polishing turds – Why the standard eight hour work day is a joke (53:05) The Star Principle – How to spot opportunity and how it can make you rich (1:01:19) Islands of profit in a sea of red ink – How to determine which of your customers are costing you money (1:04:13) Resources Mentioned in This Episode The Bible The Science of Success: The Secret to Getting What You Want by Wallace Wattles The Fountainhead by Ayn Rand Atlas Shrugged by Ayn Rand Psycho-Cybernetics by Maxwell Maltz How To Win Friends and Influence People by Dale Carnegie The Magic of Thinking Big by David Schwartz Think and Grow Rich by Napoleon Hill It's Not How Good You Are, It's How Good You Want to Be by Paul Arden Perry Marshall 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall Ultimate Guide to Google Adwords by Perry Marshall StarPrinciple.com The 80/20 Summit   How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.   “The best way to help the poor is first not to be one of them, and second to become as rich as you possibly can.” – Ray Edwards

"Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy" by Rebecca Lieb   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/content-atomic-particle-of-marketing-Rebecca-Lieb

“My biggest mistake was I didn’t understand how I sell.” “Google and Facebook, they’re both these huge ecosystems. There’s lots of things that you can do, and there’s lots of ways that you can target traffic. It’s world within worlds.”   Intro Today my very special guest is Perry Marshall. Perry is one of the pioneers of digital marketing and he actually grew by being one of the first leading authorities on Google AdWords. According to Entrepreneur Magazine, “Perry Marshall is the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. I’ve decided to sell, am I a sales maggot now? Well, there are people that are maggot-y. There are approaches that are like that, and it’s just a matter of not choosing that approach. There is another way to be. I think if you’re really clear about that, that’s the first step towards eradicating some of your head trash that you might have around sales. A lot of really good people, especially salt of the earth kind of people, really have a hard time with that…They don’t want life to be a big, giant, sales promo. But on the other hand, we all have to persuade; we all have to be powerful. We all have to sell, we all have to enlist cooperation, we have to raise money, we have to get customers to write checks. Nothing happens until somebody writes a check and commits to something. There are important things that have to go on in the world and we have to untangle ourselves from, “Oh, because I sell, does that make me one of those sleazy guys over there?” NO, it doesn’t. Discovering Google Adwords I learned about pay-per-click, and I never really understood it until then. Google Adwords had just come out maybe a month or two before that, and nobody knew much about it, and most people didn’t even use Google yet back then because this was in 2002. I said, “I’m an engineer, I love Google; I’m going to go do Google.” Within about three days, I was like, “This is the most amazing thing I have ever seen in my life. Oh, my word. This is crazy. I am not telling anybody about this.” How to do Facebook Ads Facebook is hotter than Adwords right now. It’s probably easier to get started because it gets you more instantaneous results, but it’s getting competitive too. Here’s what you have to understand about all of these things is they’re all based on – you have to track conversions, you’re putting a certain amount of money in and you’re going to get a certain amount of money out, and you just have to optimize until you get there and you have to incorporate a lot of creativity and a lot of different ideas because there’s no way to know what’s actually going to work. You just have to test like a banshee.   Mentions Connect with Perry on Facebook, Twitter and LinkedIn Visit Perry’s website https://www.perrymarshall.com/ Is AdWords for Me? www.IsAWforMe.com Is Facebook for Me? www.IsFBforMe.com 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

In this episode, we apply the Pareto Principle to the concepts of sales and marketing. Perry Marshall, bestselling author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, joins me on this episode.

Perry Marshall is back for round two of our conversation! With a decade of research, he brought us fresh (and common sense based!) perspective to the 150-year old evolution debate. He is the author of Evolution 2.0: Breaking the Deadlock between DARWIN and DESIGN. In this podcast we dive deep into Godel’s Incompleteness Theorem and how it is applicable to our ability to question all things that would have been told is fact. We once again question the battle of evolution vs. creation and why the journey of our curiosity really is the purpose of our existence and the bliss that should come from the fact that we will never know it all. Guest: Connect with Perry Marshall by going to his site Cosmic Fingerprints and check out all of his awesome books on Amazon. Show Notes: • Perry Marshall Part 1 • David Hilbert • Pareto Principle • 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More • Euclid’s Postulates • Parallel Postulate • Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series) • Gödel’s Incompleteness Theorem  

In this episode of the DREAM. THINK. DO. podcast, Mitch Matthews talks with Perry Marshall, one of world's most expensive and sought after business consultants. Perry is credited with launching two movements of modern marketing. His Google AdWords books laid the foundation for the pay per click industry that is now at $100 billion. More recently, he's written a book 80/20 Sales and Marketing, which provides business owners with practical tools to achieve the success they dream of while working fewer hours. Listen To The Podcast:                         Many people dream of making money while they sleep. Or at least building some kind of machine that earns them money so they can work less and do more of the things they love. For many business owners, however, this is far from their reality. It can sometimes feel impossible to achieve that kind of freedom - after all, if it was easy, more people would be doing it.   Perry Marshall, my guest on this episode, shows how this can be done using the Pareto principle. Using the 80/20 rule, he lays out some ultimate business tools that will change your understanding of sales and marketing.      In this episode, you will… Hear why understanding the 80/20 principle is crucial for sales & marketing Learn what the power triangle is and how advanced marketers use it Get 5 power disqualifiers that will help you stop wasting your time in sales Learn how you can build a profitable business from a small percentage of your market Episode Resources 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More The 80/20 Principle: The Secret to Achieving More With Less MitchMatthews.com/itunes DREAM. THINK. DO.

The 80/20 Sales and Marketing book By Perry Marshall is so much more than a business sales book. Even after listening/ reading this book 10 times I still cannot comprehend all the concepts Perry expounds on. Understanding the 80/20 rule – that 80% of ____ is done/ achieved/ consumed by 20% of the people is powerful. But Perry adds the 10x dimension to his understanding of the 80/20 rule and takes the possibilities of implementation to a whole new stratosphere. If 80% of your time at home is spent in 20% of the rooms… what if those rooms were perfectly organized? Links mentioned in the podcast: The Power of Ten 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More The audio book version of The Mindset of Organization is finally here!! I hope you enjoy the sample chapters in podcast 140. You can get a free audible copy of The Mindset of Organization and start a free 30 day trial of audible at Organize365.com/audible

Every day, our lives are consumed by things that simply don’t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That’s the basic concept of the 80/20 rule, and today’s guest is one of the world’s foremost experts on using the 80/20 rule in business! Today’s guest is Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making MoreE, and on today’s fascinating show, Perry dives into how to use this principle to work less and achieve more. And don’t miss the fascinating discussion on how to make $10,000 an hour; if you’ve never heard this concept before, it’s about to blow your mind (and business) into the stratosphere!In This Episode We Cover:Perry’s background and how he got into marketingHow he stumbled upon the 80/20 principleWhy it’s alright to let go of tenants causing you issuesThe 80/20 inside the 80/20How this affects investors with rental propertiesWhat we can learn from the “principle of the 2700 espresso machine“The most important thing in direct mail marketingThe 5 qualifiers you should know when sellingWhat to consider about the concept of retargetingHow to handle a bad response rateA tip to help you make $10,000 an hourWhy you should say no to a lot more thingsHow to differentiate the $10 an hour job from the $10,000 an hour jobAnd SO much more!Links from the ShowBiggerPockets ForumsUpworkBooks Mentioned in this Show80/20 Sales and Marketing by Perry MarshallUltimate Guide to Google AdWords by Perry MarshallUltimate Guide to Facebook Advertising by Perry MarshallThe 80/20 Principle by Richard KochThe Star Principle by Richard KochThe Book of ProverbsTweetable Topics:“80/20 is everywhere.” (Tweet This!)“We can fix so many problems by doing so little.” (Tweet This!)“Half of what you are doing right now you shouldn’t be doing.” (Tweet This!)Connect with PerryPerry’s Personal WebsiteGet his book80/20 CurvePerry’s Twitter Profile

25 | Solo | Mein Bücherregal Teil 2 Vorab schon einmal mein Hebel zum Thema Bücher: anstatt Bücher zu lesen, höre ich sie als Hörbücher. Ich habe bei Audible ein Abo (9,95 €/Monat für ein Buch meiner Wahl, jedes weitere Buch 9,95 €) und schaffe mindestens 1 Buch im Monat, das Abo lohnt sich also. Außerdem höre ich mit 1,5 bis 2facher Geschwindigkeit. So kann ich den Hauptinhalt schnell erfassen und komme auf die Bücher zurück, wenn ich sie dann konkret brauche. So schaffe ich es enorm viele Bücher in kurzer Zeit zu hören, vielleicht hilft euch dieser Hebel ja auch. Außerdem: Auf Goodreads könnt ihr sehen, welche Bücher ich abgesehen von den hier vorgestellten sonst so gelesen habe, falls euch das auch interessiert. Wie beim letzten Mal sind die Überschriften wieder direkt mit Amazon verlinkt, sodass ihr die Bücher direkt kaufen könnt (und ich ein paar Prozente bekomme :) ) Reality Is Broken: Why Games Make Us Better and How They Can Change the World - Jane McGonigal In diesem Buch geht es darum, wie uns "Gamification" motiviert, Dinge zu tun. Ich zum Beispiel habe jeden Tag meine Listen, die ich abarbeiten möchte. Ich will 3 Gläser Wasser trinken, ich will jeden Abend meinen Tagesabschluss machen und so weiter. Es ist für mich wie ein Spiel, diese Liste jeden Tag komplett abgehakt zu haben und es frustriert mich, wenn ich es nicht schaffe. So kann man natürlich nicht nur sein eigenes Leben gamifizieren, sondern auch beispielsweise die Mitarbeiter in der Firma motivieren. Bei mir wirkt das enorm gut, vielleicht ist das ja bei euch ebenfalls so. Wenn euch genauer interessiert, wie ich meinen Tag organisiere, dann schaut doch hier vorbei. A Whole New Mind: Why Right-Brainers Will Rule the Future - Daniel Pink Man kann in der Wirtschaft beobachten, dass alle Jobs, die nicht mit Kreativität verbunden sind, immer mehr durch Computer bzw. Roboter ersetzt werden. Damit euch das nicht passiert, solltet ihr euch immer die Frage stellen, ob das was ihr macht einen ernsthaften Wert liefert. Um das rauszufinden, habe ich aus dem Buch mal drei Fragen heraus gesucht: 1. Kann es jemand günstiger machen? Hier geht es auch um das Thema Outsourcing. 2. Könnte es ein Computer schneller erledigen? Man denke hier zum Beispiel an die Buchhaltung und was sich dort durch den Computer getan hat. 3. Schafft ihr einen bleibenden Wert im Zeitalter des Überflusses? Wir haben ja alles zur Verfügung, deswegen muss schon was mit Mehrwert her. Man kann ja mal drüber nachdenken, schadet ja nicht. Das große 1x1 der Erfolgsstrategie: EKS® - Erfolg durch Spezialisierung - Kerstin Friedrich EKS - engpasskonzentrierte Strategie - ist ja öfter Thema bei mir, weil ich es echt wichtig finde. Der Kern ist, dass wenn eine Ressource fehlt, dann kann noch so viel von allem anderen da sein, das Wachstum geht nicht weiter. Eine Pflanze zum Beispiel braucht Wasser, Licht, Phosphor, Kalium... Wenn eines fehlt, wird die Pflanze sterben, auch wenn noch so viel von allem anderen da ist. Bei der EKS geht es darum, die Engpässe in anderen Firmen zu erkennen, und die passende Lösung zu liefern. Wenn ihr ein Produkt anbietet, was den Engpass in vielen Firmen löst, dann seid ihr natürlich der Hit. Mir hat dieses Buch und das Konzept viel weiter geholfen, ich empfehle es euch wärmstens. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More - Perry Marshall Die 80/20 Regel besagt, dass 80% eures Umsatzes von 20% eurer Kunden kommen. Deswegen ist es gut zu wissen, wer diese 20% sind damit ihr mehr solcher Kunden anwerben könnt. Im Buch wird alles zwar aufs Marketing bezogen, aber es ist trotzdem hilfreich, das Buch zu lesen wenn ihr ein Unternehmen habt. Für mich war auf jeden Fall viel Hilfreiches dabei. Zero to One: Notes on Startups, or How to Build the Future - Peter Thiel Peter Thiel, der Autor, ist der PayPal Gründer, vielleicht kennt ihr ihn ja daher. Er ist auf jeden Fall einer der erfolgreichsten Unternehmer im Silicon Valley. Im Buch geht es darum, wie man als Startup von der Idee, also von Zero, zu einem funktionierenden Produkt, also zu One, kommt. Später dann kann man auch an der Vervielfachung des Produkts arbeiten, also von 1 to n. Das sind unternehmerisch zwei komplett verschiedene Dinge und es ist auch nicht jeder im Stande, beides zu können. Ich zum Beispiel bin eher der Zero to One Typ, aber in der Vervielfältigung bin ich nicht so gut. Da sollte ich dann wohl Kooperationen eingehen. Außerdem geht auch er auf das Thema ein, wie die EKS auch, dass ihr mit eurem Produkt ein konstantes Bedürfnis befriedigen müsst, um langfristig Erfolg zu haben. Finite and Infinite Games - James Carse Ich bin ganz ehrlich: dieses Buch ist unglaublich schwer zu lesen. Die Quintessenz ist, dass es endliche und unendliche Spiele gibt (das ganze Leben wird als Spiel aufgefasst). Ein endliches Spiel wäre zum Beispiel ein Fußballspiel, da ist vornherein klar, dass es irgendwann endet. Ein Unternehmen hingegen ist ein unendliches Spiel, es soll ja im besten Fall nicht aufhören. Auch das Leben selbst kann man als endlich oder als unendlich betrachten: Entweder strebt man nach einem bestimmtem Ziel, zum Beispiel 1 Million Euro zu haben, oder man strebt beispielsweise danach, glücklich zu sein. Der Vorteil und Nachteil an unendlichen Spielen ist, dass es kein Ende gibt. Am besten sollte man sich also unendliche Spiele aufbauen, bei denen das Spielen so viel Spaß macht, dass man kein Ende braucht. Glücklich sein ist also gar kein schlechtes Spiel. Spent: Sex, Evolution, and Consumer Behavior - Geoffrey Miller In diesem Buch habe ich zum ersten Mal verstanden, wie Dekadenz funktioniert. Warum kaufen Leute teure Autos und riesige Häuser? Im Grunde klar: Weil sie zeigen wollen, dass sie so viel Geld haben, dass sie so verschwenderisch damit umgehen können. Leute, die sich für Geld interessieren, werden tief beeindruckt sein. Oftmals das andere Geschlecht, was ja auch im Grunde das Ziel ist aus evolutionärer Sicht. Heute mag es das Geld sein, früher waren es andere Ressourcen, mit denen durch verschwenderischen Umgang geprahlt werden sollte. Mitunter sogar das Leben: Wenn ein Seefahrer von oben bis unten tätowiert war und trotzdem noch lebte (Tätowierungen waren vorm Sterilisieren der Geräte nämlich echt gefährlich), war das ein Zeichen dafür, dass er einen starken Körper hat. Das schindet natürlich Eindruck beim Arbeitgeber wie bei den Frauen. Ein wirklich interessantes Buch um die Welt etwas besser zu verstehen. Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity - Douglas Rushkoff Ein Buch zum Thema Anti-Innovation. Es geht darum, dass Start-Ups heute oft nach immer mehr Wachstum streben und schnell viel Geld machen wollen. Dabei sind sie oft auf Investoren angewiesen, und befinden sich dann in einer Mühle, da sie ja wachsen müssen, damit es sich für die Investoren lohnt. Aber das muss ja nicht sein. Man kann auch langsam wachsen, keiner zwingt einen dazu, riesig zu werden. Ich zum Beispiel habe gar nicht das Ziel ein riesiges Unternehmen zu erschaffen, ich muss nur gut davon leben können. Das reicht mir erst mal. Ein guter Podcast zu diesem Thema ist Team Human von Douglas Rushkoff, in dem er erzählt, warum wir vielleicht nicht alle Ressourcen verballern sollten. Smart Business Concepts - Ehrenfried und Brigitte Conta Gromberg Ehrenfried Conta Gromberg hatte ich ja auch schon mal bei mir im Podcast. In dem Buch geht es darum, welche Unternehmensformen es so gibt. Er und seine Frau sind gut darin, Kategorien zu entwickeln, und daraus abgeleitet Handlungsanweisungen. Es gibt also verschiedene Businessmodelle, und dann kann man natürlich sein Produkt auch innerhalb der Modelle noch auf verschiedne Weise anbieten. Mir gefällt an den Arbeiten von Ehrenfried und Brigitte Conta Gromberg immer gut, dass sie so gut Kategorien bilden und Vorgehensweisen ableiten können. Auch sehr lesenswert auf jeden Fall. Und auch an dieser Stelle würde ich mich wieder über euer Feedback für meinen Jahresrückblick freuen! Da ich den nicht direkt an Silvester raushauen werde, habt ihr auch noch etwas länger Zeit. Also gebt Laut, ich würde mich darüber freuen :) Super cool wären ja auch Audio Dateien mit eurem Feedback, die ich dann aber auch automatisch in den nächsten Podcast mit rein schneiden darf. Schickt mir dafür eine Audiodatei per WhatsApp oder als Datei in ner Email oder wie ihr wollt. Natürlich freue ich mich auch ungemein über eure Buchtipps, her damit! Ich will ja schließlich meine 1000 Bücher voll kriegen! Der Link zu meinem Goodreads bookshelf: http://www.goodreads.com/user/show/8133711-alex-boerger Link zur Bonus HebelZeit Folge: http://hebelzeit.de/bonus/personal-scrum/ Podcast von Douglas Rushkoff und Team Human: http://teamhuman.fm/#content-pro Und fürs Feedback: http://hebelzeit.de/kontakt-impressum/

In today's episode, I will answer a listener's question about my experience and lessons I learned in corporate sales.The ability to sell is on one of the most important skills an investor and entrepreneur can have and it can be learned and improved upon daily. You need to be able to communicate your message and the value you are providing the world with your products and services. Please let me know your thoughts on Twitter @mclaubscher.   Bestselfco., Make Success a Habit! Use the Self Journal to organize and align tactical day to day tasks with larger life goals. Key Take Aways: Provide as much value humanly possible and don't ask for anything in return Listen to your prospects! Really listen! Try to identify the problem your prospect needs to solve Why learning how to sell is very important if you want to start your own business How to approach two different prospect profiles The Perry Marshall lesson – focus on outcomes and benefits, not features and the product!   Bestselfco., Make Success a Habit! Use the Self Journal to organize and align tactical day to day tasks with larger life goals.   Quote: Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills! - Perry Marshall Recommended Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall   Recommended Resources: Blair Singer's Virtual Training Academy, one of the best sales training programs out there and Blair is also adding a course on team building which is another essential skill for entrepreneurs and business owners. Blair Singer is a Rich Dad Advisor.     Show Sponsors: Audible, download any audio book for free when you try audible for 30 days. Thrive15.com, get a free month of access at www.thrive15.com/cashflow   Show Transcript   Enter the Launch Give away contest to win a $500.00 Visa Gift Card! During the first two months of our podcast we are giving away a $500.00 dollar Visa gift card.  To enter into the drawing, go to www.cashflowninja.com/Itunes and rate, review and subscribe to our podcast. Have some feedback you'd like to share? Leave a note in the comment section below and please share it using the social media buttons you see at the bottom of the post! If you enjoyed this episode of our podcast, please leave an honest review for The Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. John Lee Dumas of EOfire.com made a video explaining how to leave a review you can watch here. You can also access step by step instructions how to subscribe, rate and review on Itunes from Apple here. Thank you for supporting our podcast and sharing it with friends and family! Live a Life of passion and purpose on your terms, M.C Laubscher  

What Is SEO And  How To Integrate It With Your Content Marketing Strategy - with David Jenyns Resources Mentioned www.authoritycontent.com Influence: The Psychology of Persuasion, Revised Edition 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Time boxing episode How To Build An EIGHT figure business – With Buck Rizvi Google Adwords Success Secrets Revealed! With Mike Rhodes Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Onlin How To Use Video Marketing To Really Grow Your Business with Ryan Spanger 1: 30 - Content Marketing & SEO from Google’s Perspective 7:01 - The Three P’s of Content Marketing to Build Business Authority 8:53 - Step 1: Present 10:53 - Step 2: Product 12:42 - Step 3: Promote 18:51 - Other Subsystems/Processes Under three P’s 24:07 - On Becoming System Entrepreneur 26:18 - Importance of Creation of Information Product & Scalability 29:07  - On Writing a Book 31:42 - On Running a Workshop 33:11 - Repurposing Your Video as Training Module 36:15 - Creating Digital Assets 41:11 - How to Get Started with Content Marketing 42:48 - Books that Influence David to Take His Businesses to the Next Level 44:54 - How listeners can get contact with David Did you enjoy this podcast? Please share it with 3 friends. Your referral is the ultimate compliment ;-)  

What Is SEO And How To Integrate It With Your Content Marketing Strategy - with David Jenyns David Jenyns is the founder of authoritycontent.com. He started his career in the stockbroking industry, and he went on to build a very successful business called Melbourne SEO Services, and that's melbourneseoservices.com. This SEO service has evolved into authoritycontent.com which is the direction in which SEO is heading given Google's insatiable hunger for high quality.   Share This Episode: Click To Tweet Resources Mentioned Click here to download the podcast shownotes systemHUB.com www.authoritycontent.com Influence: The Psychology of Persuasion, Revised Edition 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Time boxing episode How To Build An EIGHT figure business – With Buck Rizvi Google Adwords Success Secrets Revealed! With Mike Rhodes Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Onlin How To Use Video Marketing To Really Grow Your Business with Ryan Spanger Key Points / Timestamps 1: 30 - Content Marketing & SEO from Google’s Perspective 7:01 - The Three P’s of Content Marketing to Build Business Authority 8:53 - Step 1: Present 10:53 - Step 2: Product 12:42 - Step 3: Promote 18:51 - Other Subsystems/Processes Under three P’s 24:07 - On Becoming System Entrepreneur 26:18 - Importance of Creation of Information Product & Scalability 29:07  - On Writing a Book 31:42 - On Running a Workshop 33:11 - Repurposing Your Video as Training Module 36:15 - Creating Digital Assets 41:11 - How to Get Started with Content Marketing 42:48 - Books that Influence David to Take His Businesses to the Next Level 44:54 - How listeners can get contact with David Did you enjoy this podcast? Please share it with 3 friends. Your referral is the ultimate compliment ;-)

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Perry Marshall. The original live interview was 6/12/15. Perry Marshall has launched two revolutions in sales and marketing. In Pay Per Click advertising, he pioneered many of today's best practices and wrote the world's best selling book on internet advertising, The Ultimate Guide to Google AdWords. He's also driven the 80/20 Principle deeper than any other author, being the first to articulate 80/20 as a fractal law of nature. 80/20 is the central lever for nearly every profitable strategy in sales, marketing and business. His book 80/20 Sales & Marketing is required reading in many growing companies. His website is  www.perrymarshall.com To order the book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic. The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Perry shares exactly how to use this principle to grow your business while working smarter rather than harder. In Today's Episode, You'll Learn: How to use the 80/20 principle to squeeze more out of your paid traffic. How to use 80/20 to figure out where you should be spending your advertising dollars. What 80/20 tells you about where to find your customers. Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results. Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this. How do you decide where to focus your energy to get the biggest ROI for your business possible? The concept inside of every 80/20 is another 80/20 and another and another... And a whole lot more!

06:09 - Q1: Do you group your products / services into one big site to pool traffic, or do you think its better to build them as their own brands? “Online Split Personalities” to Appeal to Specific Groups Jonathan’s Starbucks Gift Card Story 17:39 - Q2: As a freelancer, a designer has a portfolio. As a programmer, do you think your blog / user group and conference speaking says enough? Or, do you need to have Open Source to help backup your work? Obviously, it depends if the person hiring knows what GitHub is or not. I'm thinking about screencasts to add more visible portfolio items since it’s not easy to show code by itself. Thoughts? 27:29 - Q3: If you are preparing to go freelance, you're wanting to show you're an expert and build clientele. You have some good long-term customers for the existing business. How do you recommend getting a testimonial from them that you could use while at the current business, and when you go freelancing, without compromising the business relationships? Do you try to steer clear of any links to old work, or just direct them to LinkedIn so that it’s obviously linked to you and avoids complication? 35:20 - Q4: My thought is, if you do blogs, create screencasts, and are active on GitHub, etc., it would put you in the top 10% [of developers] right there though, right? Most developers are “dark matter developers”: you can't see or hear them, but they're still there. Reference: Scoff Hanselman: Dark Matter Developers: The Unseen 99% “Garbage Disposal Guy” Example from John Sonmez of Simple Programmer 42:53 - Q5: Should you import your old blog posts from old websites to new ones? Michael Port’s Website 51:43 - Q6: What about Content Marketing and SEO (Search Engine Optimization) with having so many sparse sites? Versus pooling? Find Your Buyer: Is there a conference for it? 59:07 - Referrals The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D'Souza Picks Pebble Time Kickstarter (Jonathan) If This Then That (IFTTT) (Jonathan) Naomi Dunford: On Learning and Keeping Stuff (Eric) Emails That Win You Clients by Robert Williams (Reuven) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) Miracles and Massacres: True and Untold Stories of the Making of America by Glenn Beck (Chuck)

06:09 - Q1: Do you group your products / services into one big site to pool traffic, or do you think its better to build them as their own brands? “Online Split Personalities” to Appeal to Specific Groups Jonathan’s Starbucks Gift Card Story 17:39 - Q2: As a freelancer, a designer has a portfolio. As a programmer, do you think your blog / user group and conference speaking says enough? Or, do you need to have Open Source to help backup your work? Obviously, it depends if the person hiring knows what GitHub is or not. I'm thinking about screencasts to add more visible portfolio items since it’s not easy to show code by itself. Thoughts? 27:29 - Q3: If you are preparing to go freelance, you're wanting to show you're an expert and build clientele. You have some good long-term customers for the existing business. How do you recommend getting a testimonial from them that you could use while at the current business, and when you go freelancing, without compromising the business relationships? Do you try to steer clear of any links to old work, or just direct them to LinkedIn so that it’s obviously linked to you and avoids complication? 35:20 - Q4: My thought is, if you do blogs, create screencasts, and are active on GitHub, etc., it would put you in the top 10% [of developers] right there though, right? Most developers are “dark matter developers”: you can't see or hear them, but they're still there. Reference: Scoff Hanselman: Dark Matter Developers: The Unseen 99% “Garbage Disposal Guy” Example from John Sonmez of Simple Programmer 42:53 - Q5: Should you import your old blog posts from old websites to new ones? Michael Port’s Website 51:43 - Q6: What about Content Marketing and SEO (Search Engine Optimization) with having so many sparse sites? Versus pooling? Find Your Buyer: Is there a conference for it? 59:07 - Referrals The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D'Souza Picks Pebble Time Kickstarter (Jonathan) If This Then That (IFTTT) (Jonathan) Naomi Dunford: On Learning and Keeping Stuff (Eric) Emails That Win You Clients by Robert Williams (Reuven) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) Miracles and Massacres: True and Untold Stories of the Making of America by Glenn Beck (Chuck)

Live from ng-conf 2015!   05:10 - [YouTube] Shai Reznik: ng-wat 05:59 - TypeScript [YouTube] Brad Green and Igor Minar: ng-conf 2015 Day 1 Keynote 13:06 - Migration [YouTube] Matias Nemela: What’s New in ngAnimate [YouTube] Brian Ford: The New Router [YouTube] Dave Smith: Angular + React = Speed 19:23 - Events 23:19 - The Kid’s Track and ng-conf extended [YouTube] Lukas Reubellke and Geoff Goodman: Badges? We Don’t Need No Strinkin’ Badges [YouTube] Katya Eames: How to Teach Angular to Your Kids 30:28 - [YouTube] Misko Hevery and Rado Kirov: ng-conf 2015 Keynote 2 33:33 - The Community [YouTube] William Scott Moss: Sasqwatch is Real Picks Woot.com (Aaron) Ready Player One by Ernest Cline (Aaron) Quadcopters (Chuck) Dreamers and Deceivers: True Stories of the Heroes and Villains Who Made America by Glenn Beck (Chuck) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) Theater & Drama (John) [TED] Nancy Duarte: The secret structure of great talks (John) Resonate: Present Visual Stories That Transform Audiences by Nancy Duarte (John) William Scott Moss (Lukas) The Chocolate Malts at The Little America Hotel (Joe)

Live from ng-conf 2015!   05:10 - [YouTube] Shai Reznik: ng-wat 05:59 - TypeScript [YouTube] Brad Green and Igor Minar: ng-conf 2015 Day 1 Keynote 13:06 - Migration [YouTube] Matias Nemela: What’s New in ngAnimate [YouTube] Brian Ford: The New Router [YouTube] Dave Smith: Angular + React = Speed 19:23 - Events 23:19 - The Kid’s Track and ng-conf extended [YouTube] Lukas Reubellke and Geoff Goodman: Badges? We Don’t Need No Strinkin’ Badges [YouTube] Katya Eames: How to Teach Angular to Your Kids 30:28 - [YouTube] Misko Hevery and Rado Kirov: ng-conf 2015 Keynote 2 33:33 - The Community [YouTube] William Scott Moss: Sasqwatch is Real Picks Woot.com (Aaron) Ready Player One by Ernest Cline (Aaron) Quadcopters (Chuck) Dreamers and Deceivers: True Stories of the Heroes and Villains Who Made America by Glenn Beck (Chuck) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) Theater & Drama (John) [TED] Nancy Duarte: The secret structure of great talks (John) Resonate: Present Visual Stories That Transform Audiences by Nancy Duarte (John) William Scott Moss (Lukas) The Chocolate Malts at The Little America Hotel (Joe)

Live from ng-conf 2015!   05:10 - [YouTube] Shai Reznik: ng-wat 05:59 - TypeScript [YouTube] Brad Green and Igor Minar: ng-conf 2015 Day 1 Keynote 13:06 - Migration [YouTube] Matias Nemela: What’s New in ngAnimate [YouTube] Brian Ford: The New Router [YouTube] Dave Smith: Angular + React = Speed 19:23 - Events 23:19 - The Kid’s Track and ng-conf extended [YouTube] Lukas Reubellke and Geoff Goodman: Badges? We Don’t Need No Strinkin’ Badges [YouTube] Katya Eames: How to Teach Angular to Your Kids 30:28 - [YouTube] Misko Hevery and Rado Kirov: ng-conf 2015 Keynote 2 33:33 - The Community [YouTube] William Scott Moss: Sasqwatch is Real Picks Woot.com (Aaron) Ready Player One by Ernest Cline (Aaron) Quadcopters (Chuck) Dreamers and Deceivers: True Stories of the Heroes and Villains Who Made America by Glenn Beck (Chuck) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) Theater & Drama (John) [TED] Nancy Duarte: The secret structure of great talks (John) Resonate: Present Visual Stories That Transform Audiences by Nancy Duarte (John) William Scott Moss (Lukas) The Chocolate Malts at The Little America Hotel (Joe)

Check out RailsClips on Kickstarter!!   02:01 - Richard Kennard Introduction Twitter GitHub Kennard Consulting Metawidget 02:04 - Geraint Luff Introduction Twitter 02:07 - David Luecke Introduction Twitter GitHub 02:57 - Object-relational Mapping (ORM) NoSQL Duplication 10:57 - Online Interface Mapper (OIM) CRUD (Create, Read, Update, Delete) UI (User Interface) 12:53 - How OIMs Work Form Generation Dynamic Generation Static Generation Duplication of Definitions Runtime Generation 16:02 - Editing a UI That’s Automatically Generated Shape Information => Make Obvious Choice 23:01 - Why Do We Need These? 25:24 - Protocol? Metawidget 27:56 - Plugging Into Frameworks backbone-forms JSON Schema 33:48 - Making Judgement Calls WebComponents, React JSON API AngularJS 49:27 - Example OIMs JSON Schema Metawidget Jsonary 52:08 - Testing Picks The Legend of Zelda: Majora's Mask 3D (AJ) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) A Wizard of Earthsea by Ursula K. Le Guin (Chuck) Conform: Exposing the Truth About Common Core and Public Education by Glenn Beck (Chuck) Miracles and Massacres: True and Untold Stories of the Making of America by Glenn Beck (Chuck) 3D Modeling (Richard) Blender (Richard) Me3D (Richard) Bandcamp (David) Zones of Thought Series by Vernor Vinge (David) Citizenfour (Geraint) Solar Fields (Geraint) OpenPGP.js (Geraint) forge (Geraint)

Check out RailsClips on Kickstarter!!   02:01 - Richard Kennard Introduction Twitter GitHub Kennard Consulting Metawidget 02:04 - Geraint Luff Introduction Twitter 02:07 - David Luecke Introduction Twitter GitHub 02:57 - Object-relational Mapping (ORM) NoSQL Duplication 10:57 - Online Interface Mapper (OIM) CRUD (Create, Read, Update, Delete) UI (User Interface) 12:53 - How OIMs Work Form Generation Dynamic Generation Static Generation Duplication of Definitions Runtime Generation 16:02 - Editing a UI That’s Automatically Generated Shape Information => Make Obvious Choice 23:01 - Why Do We Need These? 25:24 - Protocol? Metawidget 27:56 - Plugging Into Frameworks backbone-forms JSON Schema 33:48 - Making Judgement Calls WebComponents, React JSON API AngularJS 49:27 - Example OIMs JSON Schema Metawidget Jsonary 52:08 - Testing Picks The Legend of Zelda: Majora's Mask 3D (AJ) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) A Wizard of Earthsea by Ursula K. Le Guin (Chuck) Conform: Exposing the Truth About Common Core and Public Education by Glenn Beck (Chuck) Miracles and Massacres: True and Untold Stories of the Making of America by Glenn Beck (Chuck) 3D Modeling (Richard) Blender (Richard) Me3D (Richard) Bandcamp (David) Zones of Thought Series by Vernor Vinge (David) Citizenfour (Geraint) Solar Fields (Geraint) OpenPGP.js (Geraint) forge (Geraint)

Check out RailsClips on Kickstarter!!   02:01 - Richard Kennard Introduction Twitter GitHub Kennard Consulting Metawidget 02:04 - Geraint Luff Introduction Twitter 02:07 - David Luecke Introduction Twitter GitHub 02:57 - Object-relational Mapping (ORM) NoSQL Duplication 10:57 - Online Interface Mapper (OIM) CRUD (Create, Read, Update, Delete) UI (User Interface) 12:53 - How OIMs Work Form Generation Dynamic Generation Static Generation Duplication of Definitions Runtime Generation 16:02 - Editing a UI That’s Automatically Generated Shape Information => Make Obvious Choice 23:01 - Why Do We Need These? 25:24 - Protocol? Metawidget 27:56 - Plugging Into Frameworks backbone-forms JSON Schema 33:48 - Making Judgement Calls WebComponents, React JSON API AngularJS 49:27 - Example OIMs JSON Schema Metawidget Jsonary 52:08 - Testing Picks The Legend of Zelda: Majora's Mask 3D (AJ) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) A Wizard of Earthsea by Ursula K. Le Guin (Chuck) Conform: Exposing the Truth About Common Core and Public Education by Glenn Beck (Chuck) Miracles and Massacres: True and Untold Stories of the Making of America by Glenn Beck (Chuck) 3D Modeling (Richard) Blender (Richard) Me3D (Richard) Bandcamp (David) Zones of Thought Series by Vernor Vinge (David) Citizenfour (Geraint) Solar Fields (Geraint) OpenPGP.js (Geraint) forge (Geraint)

Check out RailsClips on Kickstarter!!   01:56 - Testing and Test-Driven Development (TDD) The iPhreaks Show Episode #92: Unit Testing with NatashaTheRobot 03:23 - Panel Experiences with TDD Unit Testing The Difference Between Faking, Mocking, and Stubbing 08:10 - Value Objects 09:08 - How To Do TDD “Red, Green, Refactor” BDD (Behavior-Driven Development) The Cucumber Book: Behaviour-Driven Development for Testers and Developers  by Matt Wynne and Aslak Hellesøy The RSpec Book: Behaviour-Driven Development with RSpec, Cucumber, and Friends  by David Chelimsky, Dave Astels, Zach Dennis, Aslak Hellesøy, Bryan Helmkamp, Dan North 11:28 - Jaim’s TDD Process 13:44 - Value and Getting Started with Testing Ruby Rogues Episode #178: Refactoring Ruby with Martin Fowler 21:58 - Writing Tests First “If Code is Easy to Test, It’s Easy to Change.” 27:18 - Testing on a Team Automation guard (Ruby) clang Continuous Integration (CI) 32:47 - Higher Level Testing 36:54 - KIF 38:00 - Other Ways of Testing UIs 39:44 - Who Writes the Tests? 44:06 - Test Data and Environments Test Time => Feedback 46:50 - Lower-level to Higher-level Tests Transition Value ROI (Return on Investment) 51:51 - Recording User Interactions Picks John Reid: UIViewController TDD [Screencast] (Jaim) Test-Driven iOS Development (Developer's Library) by Graham Lee (Jaim) WatchKit FAQ (Alondo) This Idea Must Die: Scientific Theories That Are Blocking Progress (Edge Question Series) by John Brockman (Alondo) Martin Fowler: The Test Pyramid (Pete) Working Effectively with Unit Tests by Jay Fields (Pete) Avery Brewing IPA (Pete) A Wizard of Earthsea by Ursula K. Le Guin (Chuck) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) Miracles and Massacres: True and Untold Stories of the Making of America by Glenn Beck (Chuck)

Check out RailsClips on Kickstarter!!   01:56 - Testing and Test-Driven Development (TDD) The iPhreaks Show Episode #92: Unit Testing with NatashaTheRobot 03:23 - Panel Experiences with TDD Unit Testing The Difference Between Faking, Mocking, and Stubbing 08:10 - Value Objects 09:08 - How To Do TDD “Red, Green, Refactor” BDD (Behavior-Driven Development) The Cucumber Book: Behaviour-Driven Development for Testers and Developers  by Matt Wynne and Aslak Hellesøy The RSpec Book: Behaviour-Driven Development with RSpec, Cucumber, and Friends  by David Chelimsky, Dave Astels, Zach Dennis, Aslak Hellesøy, Bryan Helmkamp, Dan North 11:28 - Jaim’s TDD Process 13:44 - Value and Getting Started with Testing Ruby Rogues Episode #178: Refactoring Ruby with Martin Fowler 21:58 - Writing Tests First “If Code is Easy to Test, It’s Easy to Change.” 27:18 - Testing on a Team Automation guard (Ruby) clang Continuous Integration (CI) 32:47 - Higher Level Testing 36:54 - KIF 38:00 - Other Ways of Testing UIs 39:44 - Who Writes the Tests? 44:06 - Test Data and Environments Test Time => Feedback 46:50 - Lower-level to Higher-level Tests Transition Value ROI (Return on Investment) 51:51 - Recording User Interactions Picks John Reid: UIViewController TDD [Screencast] (Jaim) Test-Driven iOS Development (Developer's Library) by Graham Lee (Jaim) WatchKit FAQ (Alondo) This Idea Must Die: Scientific Theories That Are Blocking Progress (Edge Question Series) by John Brockman (Alondo) Martin Fowler: The Test Pyramid (Pete) Working Effectively with Unit Tests by Jay Fields (Pete) Avery Brewing IPA (Pete) A Wizard of Earthsea by Ursula K. Le Guin (Chuck) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Chuck) Miracles and Massacres: True and Untold Stories of the Making of America by Glenn Beck (Chuck)

Simply put – this podcast could change your financial life.You see, a banker can be your best friend or your worst enemy when trying to invest in real estate, as a great loan can mean the difference between long term success and failure. This is why we are super excited to introduce you to Jimmy Moncrief (your new best friend!) on the BiggerPockets Podcast today.Jimmy is a commercial bank underwriter as well as a real estate investor, so he has a unique insight into the mind of a bank – especially involving real estate investing. . Jimmy is going to share some incredible, actionable tips that any investor can start using today to get your bank to say “Yes” to your next financing request. In addition, Jimmy offers some unique tips for finding great FSBO deals and getting into your first deal.This show contains so many tips and ideas to help you do more deals, get better financing, and change your future – so grab your pen and paper and set aside the next hour for a truly remarkable show.Read the transcript for episode 55 wth Jimmy Moncrief here.In This Show, We Cover:Turning your own home into a rentalBuying a cash flow crazy triplexJimmy’s “lucky” method of finding properties FSBOHow real estate investors do everything backwardsJimmy’s awesome “Quick Tip” about interviewing a bankAn insider look at the Five “Cs” for getting a loanWhy Jimmy hates credit scoresHow to turn around a loan denialGetting commercial “HUD” loansTips for refinancing your investment propertiesUsing cross collateralization to secure financingNo money down… is it possible?And LOTS more…Books Mentioned in this ShowThe Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime by MJ DeMarcoThe Four Hour Workweek by Timothy Ferriss80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry MarshallLinks from the Show: BP Podcast 052: Buying Apartment Complexes, Raising Millions, and Building a Profitable Business with Ken McElroyBP Podcast 014 : Cash Flow, Creative Finance, and Life with Ben LeybovichBlackstone B2R FinancingSmart Passive Income Podcast with Pat Flynn – Episode 18 with MJ DeMarcoPareto’s Principle- the 80/20 Rule – Wikipedia PostTweetable TopicsHUD loans are like a pregnancy: fun at the beginning, painful at the end! (Click to Tweet!)If you are serious about investing in real estate – you need to know the 5 Cs. (Click to Tweet!)If you take a proactive approach to lending, everything works out better. (Click to Tweet!)If you want to be a serious real estate investor – treat it like a business. (Click to Tweet!)Connect with JimmyJimmy’s BiggerPockets ProfileJimmy’s BiggerPockets Blog PostsJimmy’s Blog: RealEstateFinanceHQ.com