Podcasts about write solutions

Sarah's been a photographer for over 13 years. She specializes in personal branding imagery and helps businesses get personal by showing who they are, what they do, and why they do it … through powerful imagery. She believes that good businesses educate their clients and should illustrate that as well. She offers photography branding packages and one minute brand story videos to clients. Sarah lives in Litchfield Park, AZ and frequently travels to the San Francisco Bay Area, Southern CA, and Chicago for shoots. BUSINESS BUILDING INSIGHTSBe everywhere. Go out and meet people. Create connections with entrepreneurs in your industry. Don’t get stuck in comparison. More competition does not mean less business. It means more people need your service. Always be communicating what your brand is and the benefits it provides. Clearly define what you have to offer. If you confuse you lose. Good businesses educate in addition to providing a product or service. When talking about your business, position it as the client's story and experience of working with you. Lack mentality will hold you back. There is business for us all. RESOURCES MENTIONED Send Out Cards (https://www.sendoutcards.com/app) Write Solutions (https://abbymherman.com/) Building a Story Brand (https://amzn.to/3bkChmY) by Donald Miller Tuesdays Together (https://www.honeybook.com/risingtide/the-details) - The Rising Tide Society CONTACT LINKS Website (http://www.sarahhoagphotography.com) Facebook (https://www.facebook.com/sarahhoagphoto) Instagram (https://www.instagram.com/sarahhoagphotography) Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: (https://ratethispodcast.com/giftbizunwrapped) Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267) Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1) Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s) Thank so much! Sue

Since we’re talking about deep marketing this month, I wanted to invite someone on the show who’s had success with one of the deepest marketing strategies you could think of: building an audience one-by-one.  Abby Herman is a content strategist and consultant at her company Write Solutions. She helps primarily service-based businesses owners market themselves online and get the visibility they need to grow their business. She gives one-on-one support and also runs a membership community called Content Mastery Lab, where she helps members figure out what their audience wants, what they need to hear, where they need to hear it and what content will help business owners meet their goals. In this conversation, Abby and I chat about her approach to messaging, writing and content marketing. We talk about the process of figuring out what your clients want and what they need to know so they can make a great purchasing decision when hiring you. Abby also discusses why she prefers building long-term relationships to mass marketing and how those relationships have benefitted her business.  You can find complete show notes and resources for this episode at scalingdeep.com/abby-herman-content-marketing/.

[Series Two: Lakeside Conference Speakers] In Episode 22, hear from Abby Herman of Write Solutions as we talk about creating content that converts: Mistakes business owners are making with their content. How content has changed online and for in person businesses. How far out should you plan your content. Do you change your content across […] The post 22: Creating Strategic Content That Converts with Abby Herman appeared first on Women's Business Workshop.

It’s difficult to thrive when you feel inefficient and overwhelmed. That’s where systems come in. But what does a system look like? How can it help you grow and scale your business? In this episode, we’re going behind the scenes of my business. My right-hand operations superstar Esther Littlefield shares what systems we have in place, what steps make up those systems, and how systems can fail.  If you consistently perform the same tasks over and over, it’s time to get those tasks into a system. Let’s get started in systemizing your business so you can grow your business and increase your profits.    Esther’s Role within The Ops Authority Business Esther and I have worked together for several years, and she manages and implements many things in my business. She leads Morningstar Media Services, a business that focuses on launching and maintaining podcasts. However, she started as my VA. Esther is my person and is truly an extension of me.   All About Systems What a System Is A system is a group of things that are all working together to accomplish one particular outcome. A system involves multiple people, steps, and processes to get one objective accomplished. We’re not talking about tech tools here; we’re talking about step-by-step workflows, procedures, and processes.  Why You Need Business Systems In Order to Scale Your business started with a passion, and you were likely doing everything. Over time, you may start to feel tired, and you need systems for the repeatable tasks in your business. This also allows you to start delegating some of your processes and focusing on what you do best. Systems allow you to step out of the day-to-day operations and into a leadership role, where you can pursue your vision.   Why CEOs Delay Creating Systems The big drawback is that creating systems takes extra time on the front end. You also may think, “No one can take this over. I’ll always do this thing.” So you don’t create a system. CEOs also fear outsourcing. Handing tasks over to someone else takes trust.   Behind the Scenes of The Ops Authority’s Systems Esther and I chat about the systems that we have within my business. Here are some of the things we have systems for inside The Ops Authority: Content (blog, podcast, social media, sending weekly emails) Lead generation Growing my email list Launch Plans SOPs If your business has an online presence, your business is dependent on content and marketing. Help yourself by creating a system about the way you deliver content.  One of Our Systems: Blog Posts I have a writer, Abby from Write Solutions, who writes my blog posts. She gathers information, writes the content, then attaches the written blog post to our Trello card. Esther creates + uploads. Esther’s team creates the graphics and also uploads, formats, and schedules the post in WordPress. Esther’s team schedules the social media posts. Abby writes the corresponding email about the blog post and gets that content to Esther, who distributes it to my email list. This process seems like a few short steps, but it takes up considerable time. We use Trello, which tracks the entire workflow for every blog post. The blogpost card has a checklist for every phase. We also use Voxer to ask and answer questions and to communicate changes.  Remember that we can create systems, but sometimes people run late or miss a deadline. It’s very important to have a good project manager who you know and trust who can keep the system moving.    Weaknesses in the Process If one early step falls behind, the rest of the process is at risk for missing the pre-established deadlines. People also go on vacation or get sick. One person missing out on their work can cause a breakdown in the plan. The solution? Work ahead by batching the work you do.  Next, we talk about another system that we have in place inside The Ops Authority: this podcast! Esther’s team manages this process, so she shares   Esther’s Podcast Production System This is a high-level overview of the 7-8 phases of a podcast production process. This example is for someone who wants to make podcasting their primary content marketing arm of their business.   Create audio (scheduled, prepped, recorded, edited) Write copy (show notes, blog post or summary, social media) Create graphics Upload recording to the podcast host (example: Libsyn) Upload recording to WordPress Schedule and promote social media content Follow-up with guests (if you have an interview show) Optional: If you have an interview show, you may need an admin to handle a lot of the scheduling pre-interview and to deal with the communication with the guests. Each of these phases in the system have multiple steps within them. Most of Esther’s podcasts that she manages have 60-70 items on the Trello checklist for each episode.   How to Create Your System if You Don’t Have a Team Not everyone has a team, but you can still create a system for the repeatable processes in your business. Spend time writing down what you want your systems to look like.  Also, you can grab this free podcast workflow checklist Esther created for you if you need help getting your podcast process organized.  Start with a checklist of what is involved, and then save up so you can have people support you. You can do hard things, but doing repeatable tasks prevents you from leading your business and reaching your vision. Esther reminded us that if you don’t have someone to manage a process for you, you are the manager of that process. Keep in mind that you need to set aside time to manage whatever systems you have in place.   Another System: Launch Plans I have two programs I launch: A-Team Accelerator and the Director of Operations Certification Program. Instead of re-inventing the wheel every time, Esther and I have a repeatable launch plan process.  Esther sets up a Trello board outlining what is included in each launch. Then she makes a copy of that board for future launches. After a launch, Esther and I reflect on what worked and what didn’t. Esther has the Trello boards organized by what tasks must happen four weeks out, three weeks out, etc. Are You Ready to Scale Your Business? Join the waitlist for the A-Team program, which is perfect for female entrepreneurs who are ready to work with more ease and get systems in place in their own businesses.   Key Quotes from the Episode: “When you’re ready to have a true partner in business, they will feel like family.” - Natalie Gingrich “A ‘system’ in business has multiple steps, multiple people, multiple deadlines that come together to create the final outcome.” - Natalie Gingrich “When you start to see repeatable tasks in your business, that’s the perfect time to start putting systems in place.”  - Natalie Gingrich “For any process in your business, it’s important to take the time to sit down and document the process as you would like it to take place.” - Esther Littlefield “The theme for creating a system is that it’s repeatable and you’re going to outsource pieces of it.”  - Natalie Gingrich “We can dream of a complete book of SOPs but start with the tasks you repetitively do in your business and the processes that have multiple hands in them.” - Natalie Gingrich   Weekly Ops Activity Take a content process and make an itemized system. Bonus points if you put your new system into your favorite project management tool.    Previous Episodes Mentioned Episode 7: Behind the Scenes with Boss Mom with Dana Malstaff and Amy Lockrin Episode 8: Three Productivity Hacks You Haven’t Thought Of  Episode 9: How to Find the Right Project Management Tool with Cadri Cunningham   Connect with Esther Littlefield Website Facebook Instagram   Esther Littlefield is the founder and CEO of Morningstar Media Services. At Morningstar Media, she serves business owners with their content management and marketing, specializing in podcast management. In addition, Esther is also a writer at EstherLittlefield.com and host of the Christian Woman Leadership Podcast. Never satisfied to do just ONE thing, she stays busy as a wife, mom, and entrepreneur. Esther uses her passion for details to help her clients reach their goals and shine online.  Esther combines her background as a social worker, network marketer, and blogger to help others achieve their goals in their business. As a task-oriented perfectionist, she’s able to break down all the little details to accomplish a project. Most importantly, her desire is to help others achieve their dreams, and she will work hard to help make that happen. Connect with Me: Website Private Facebook Community Facebook Page Instagram This episode was originally published on theopsauthority.com/podcast/11

We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you’ve got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you’re new to the online world or an introvert like me!    In this podcast episode, we share: How and why Abby transitioned from teaching to content marketing How Abby used Facebook groups to grow her business Suggestions for building relationships online using offline methods Advice for using “Coffee Chats” to connect more intentionally with others   How Abby’s social media strategy evolved as her business grew The power of using video and audio messages for direct messaging The value of shifting digital interactions from impersonal to personal Why Abby’s program focuses on building relationships   About Abby Herman Abby Herman is the owner of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start.   Connect with Abby: https://www.instagram.com/abbymherman/ https://www.facebook.com/AbbyMHerman1/ https://www.linkedin.com/in/abbymherman/ https://www.youtube.com/channel/UCp_mA7yy1hJdFviLrcJl7YQ Links Mentioned: Connect. Build. Succeed. Abby Herman Freebies PodcastBuddy This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Abby Herman is the owner of Write Solutions, a content marketing agency for business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start. Abby lives in Phoenix with her 16-year-old daughter and three fur-babies. Business Building InsightsContent includes everything you do to market your business. Consistency with your content is important. That includes graphic images, and the written adn spoken word. They should be cohesive in style of messaging and vibe of the brand. An email address is your direct connection to building a relationship with customers. Talking about the story behind your product makes it personal. In this way people get to know you, feel a connection and want to support your business. Emails are not only for selling. In fact, promotional messages should only be in about 20% of your communications. Resource Offer One Week to Your Welcome Sequence Challenge (https://abbymherman.com/welcome-sequence-challenge/) Contact Links Website (http://abbymherman.com) Facebook (https://www.facebook.com/AbbyMHerman1/) Instagram (https://www.instagram.com/abbymherman/) Twitter (https://twitter.com/AbbyMHerman) LinkedIn (https://www.linkedin.com/in/abbymherman/) Gift Biz ResourcesJoin our FREE Gift Biz Breeze Facebook Community (https://www.facebook.com/groups/GiftBizBreeze/)   Google Podcasts (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

Relationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy--not from logos and brands. In this episode of The Sassy Strategist, I'm talking to Abby Herman of Write Solutions about relationship marketing and how to put yourself out there in a way that feels good to you--and helps you grow your business. About Abby Herman Abby Herman is owner of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there's nothing more frustrating than not knowing where to start. 

The Connected Yoga Teacher Podcast 107: Launch & Promote Your Yoga Offering with Abby Herman   Description:   Do you struggle with putting out content that connects you to your yoga students? Have you gotten overwhelmed about promoting your yoga offering - not knowing where to start, which platform to choose, or even what to say? Abby Herman is just the expert you need to hear from about all things content-related.   Abby is the founder of Write Solutions and is a content strategist who helps her clients to get their message out to their audience, in their own voice, and on their own terms. She specializes in working with service-based businesses and helps small business owners generate ideas and strategies to move their businesses forward with content that attracts the right clients.   You have something unique to share with the world, but if people don't know about you, they can't work with you. That's why content is so important - it helps you connect to your ideal yoga student, and attracts them to you. Abby talks about finding your zone of genius, brainstorming, how to use content across different platforms, and what it really takes to make a successful launch.   If you've been wanting to start promoting your yoga offering more consistently, or if you find yourself getting stuck in creating meaningful and relevant content for your audience - this is the episode for you. Listen to the end of the episode to find out how you can stand a chance to win a live 1:1 content planning session with Abby!   Key Takeaways: [2:43] Shannon introduces her guest for this episode - Abby Herman. [5:28] What has Abby's experience with yoga been? [6:27] What does Abby do and who does she do it for? [6:50] What does 'launching' mean? [7:54] How much time do you need to lead up to a launch? [10:33] It is possible to launch a program or course with a tight turnaround, as long as you are nurturing your audience on a regular basis before that. [12:07] What should you be saying in emails that nurture your audience? How can you brainstorm content ideas to engage with and remain connected to your audience? [15:46] How does Abby generate content in her own business? [20:30] How many umbrella topics should you have in your Excel spreadsheet? [23:11] How long does it take to brainstorm ideas? Abby shares some tips about things to do, and things to avoid. [26:55] Abby shares her thoughts about repurposing and reusing content across different platforms. [35:20] Is it important to focus on platforms that you are uncomfortable or unfamiliar with? [36:35] What is the best way to map all your content ideas out onto a calendar? [42:25] It's important to link to other content in emails, but can you ever be adding in too many links to different content? [46:21] What's the best time to send emails? How often? [48:08] To find out more about Abby and the work that she does, get in touch via her website. [48:42] Shannon highlights her biggest takeaways from this interview with Abby.   Links: MamaNurture Prenatal Yoga School Abby Herman Abby Herman on Facebook Abby Herman on Instagram Abby Herman on YouTube How to Come Up With Content Marketing Topics for 2019 (150 Blog Topics) The Connected Yoga Teacher Podcast Episode 092: Accessible Yoga Begins with Language with Kesse Hodge, Chantel Ehler and Katie Juelson The Connected Yoga Teacher Podcast Episode 106: Defining My Yoga Business Niche with Shannon Crow Yoga Show Gathering The Yoga Conference and Show, Toronto March 2019 Mama Nurture Prenatal Yoga Teacher Training Yoga for Pelvic Health Teacher Training, November 2019   Gratitude to our Sponsor Schedulicity   Quotes from this episode:   "Launching means you are putting something out there ... to your audience and it's a way to really narrowly focus your audience's attention on one thing that you want them to buy."   "People have to hear things like 7, 8, 9 times in order for it to really register."   "Whether it's a free event or not, you still want to get a commitment because once they say 'yes, I'll be there', they're much more likely to actually show up."   "The more you can expand that experience for your clients, the better, and the more willing they will be to buy the thing."   "Think about content in themes, and then it's a lot easier to then take those themes and plug in different ideas for a blog, for an email you send out to your audience, for social media posts."   "When you have too many, your message gets watered down, and so people don't really know what to come to you for. They don't really know what you're an expert in."   "Sometimes we're so close to our own content and our own ideas that we don't really know what other people need to know."   "What I recommend doing is creating content that is complementary but not the same."   "Think about where you can show up the best for your audience, and how you can promote that."   "Think about that any time you're creating any content at all - what do you want them to do, or what do you want them to know, or what's the call to action at the end."

Have you had bad experiences in hiring someone who ended up letting you down? Or are you afraid of nurturing working relationships that you won't be able to sustain over time? Join Shelli Warren as she coaches Abby Herman of Write Solutions, in working through her fears around hiring team members or subcontractors. Shelli also shares some tips for improving Abby’s search, onboarding, and trial strategies as well as ways to check in to make sure new hires are a right fit for her business. Shelli and Abby tackle money mindset issues, and discuss how to create new partnerships that will allow her to scale her business and continue to provide top notch service to her clients. Join the BizChix Community Connect With Abby Herman: Write Solutions Website Blog YouTube Instagram Facebook Books or Tools or Events Mentioned: Zoom Listen to The BizChix Podcast Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session Work With Natalie: One Day Mastermind CEOCHIX Mastermind Strategy Session This episode was first published at BizChix.com/team5. Listen to our sister podcast BizChix on your app or at http://bizchix.com. Join the BixChix Community here.

Today I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you, and how you can find the right content for your audience. Abby talks about some great information that you can put into place today to plan your content in advance so you’re never worried about doing things at the last minute and so that you can really dig into what your audience needs and you want to share with them. Abby is a content strategist and content coach for small business owners, helping to get her clients' written message out to their audience, in their own voice and on their own terms. She specializes in working with female-owned, service-based businesses to generate ideas and strategies that help to move their businesses forward with content that attracts the perfect clients. Abby firmly believes in the power of educating and empowering business owners so they can grow their businesses without breaking the bank. Community over competition is truly her jam! Topics Discussed: How she started helping business owners create content Why small business owners need a process for creating content How to keep your content engaging The importance of asking your audience what they need and want Finding your content centerpiece Using video to share content Why you might want to date your content CEO dates Creating themes for content to help batch create and creating new value How to create the your audience needs Finding the main topics of your content Tips to create content consistently Resources Discussed: Instastories Todd Herman’s 90 Day Year Orange is the New Black Once Upon a Time Connect with Abby: Website Facebook Instagram YouTube

Our guest on this episode is Abby Herman.  Abby is a copywriter and content coach and owner of Write Solutions. She helps business owners get their written message out to the masses in their own words and their own terms. Katie and Abby discuss the road to success, how Abby arrived at a copywriting career, the loneliness of entrepreneurship and more. You can find more information about this episode at Http://bloggingsuccessfully/014  

My guest today is Abby Herman founder of Write Solutions, content marketing, and coaching for small business owners. While Abby isn't "technically" a wedding pro herself, she DOES serve wedding pros through her business and I knew I had to have her on the show to spill her content secrets. Abby has been a freelance writer for almost ten years and has been running her business full-time since 2013.  I think we can all agree that between our blogs, social media, live video and the list goes on, that it can be overwhelming creating content for our businesses AND performing our actual jobs as planners, photographers, florists, etc. But we know we have to do it...at least some of it. In today's market, we have to keep an online presence in order to stay competitive.  Abby is going to help us with our content strategy today. Abby takes us through what it is like when a wedding pro outsources to her and the services she provides. Then she walks us through what we can do if we're not ready to outsource and prefer to DIY our content plan. And finally, Abby tells us how we can (and should) repurpose our content in multiple ways to get the most mileage out of our message.  This was a GREAT conversation and I took away a ton of ideas for repurposing my content in 2017 and I think you will too. Take a listen to the show and come back to the comments so continue the conversation.  FULL SHOW NOTES & RESOURCES