Podcast appearances and mentions of abby herman

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!  In this episode, we interview Abby Herman. Abby is a content strategist and coach for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She is also the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility. To learn more about Abby and the right content marketing strategy, visit https://thecontentexperiment.com/  Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.   If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!  DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

If there were one thing you could do that would exponentially increase your visibility and lead generation, would you do it?Of course, you would! Our special guest, Abby Herman shares what that one thing is and how she uses it in her business.Abby is a fractional marketing director, content strategist, and podcast manager for service-based businesses who want to gain more visibility for their businesses with personalized content strategies and implementation. She helps business owners let go of the day-to-day frustration around their marketing so they can get back to doing what they love in business. Abby is the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility for podcasters.Join the Ask Your Audience Challenge here: https://thecontentexperiment.com/encoreConnect with Abby:Website: https://thecontentexperiment.com/Facebook Business Page: https://www.facebook.com/AbbyMHerman1LinkedIn: https://www.linkedin.com/in/abbymherman/Let's Connect!For complete episode transcripts, head over to https://encoreempire.com/podcastWebsite: https://encoreempire.comReady to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebiRegister for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmwBusiness Growth Resources: https://vip.encoreempire.comFacebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

Have you ever felt overwhelmed by the constant pressure to be everywhere online? Many content strategies can be exhausting and have us questioning if we are really getting a return for our time investment. But what if we take a simpler approach?  One that focuses on quality over quantity and that generates more meaningful engagement and growth in less time. That's what we're diving into in this week's episode of the #LOYBPodcast with Abby Herman, a fractional marketing director, content strategist, and podcast manager for business owners who want to gain visibility for their businesses with personalized content strategies and implementation. We discussed how to simplify your content strategy and focus on what genuinely works for your business, including:   - Minimizing efforts for maximum impact on social media - Leveraging habit tracking to simplify daily engagement - Outsmarting content overwhelm with a minimum viable strategy - Leveraging AI without losing your unique voice and brand - Tips for effectively utilizing Facebook groups for business growth   Links: Website: thecontentexperiment.com Instagram: @thecontentexperiment YouTube:  https://www.youtube.com/watch?v=BCwaFE4-01Q   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast                  

Join host Mike C-Roc in this captivating episode as he sits down with Abby Herman, a fractional marketing director, content strategist, and podcast manager. Abby is on a mission to help business owners gain visibility for their businesses through personalized content strategies and seamless implementation. In this episode, Mike and Abby delve into the transformative world of podcasting. Abby's expertise shines as she shares her journey from being a teacher and single mom to becoming a seasoned entrepreneur with a keen focus on content strategy. The conversation kicks off with Mike's signature question: "What are you made of?" Abby's response sets the tone for the entire episode, revealing her formidable combination of grit and stubbornness. Mike and Abby explore the idea that stubbornness, when channeled in the right direction, becomes a powerful force for achieving success. Abby takes us back to the beginnings of her entrepreneurial journey, recounting how she stumbled upon an opportunity to work with a website development company. Her persistence and refusal to accept rejection ultimately led to a nine-year tenure where she honed her skills in running an online business and marketing. As the conversation unfolds, Abby shares the pivotal moment when she transitioned from freelance content creation to content strategy. Recognizing the need for a purposeful approach, she started aligning content with clients' long-term goals, creating a more impactful and strategic content marketing plan. The episode takes an exciting turn when Abby reveals her foray into the podcasting world. Initially, she embarked on this journey to support a client interested in starting a podcast. Little did she know that this experience would ignite her passion for podcasting, leading her to launch her own successful podcast. With over 250 episodes under her belt, Abby's podcasting journey takes a brief hiatus before making a comeback in early 2024. Mike applauds her achievements, and the conversation seamlessly transitions to Abby's role in helping other business owners navigate the podcasting landscape. Abby shares valuable insights into the importance of consistency, omnipresence, and content repurposing in the podcasting realm. As Mike and Abby wrap up the episode, listeners gain a deep understanding of the power of podcasting and how strategic content creation can elevate businesses to new heights. Tune in for an inspiring conversation filled with practical tips, entrepreneurial wisdom, and a glimpse into the dynamic world of podcasting with the incredible Abby Herman. Website: https://thecontentexperiment.com Social Media Links/Handles: https://www.instagram.com/thecontentexperiment https://www.linkedin.com/in/abbymherman https://twitter.com/AbbyMHerman

How's your business content strategy? In this episode, I have content expert Abby Herman and she's ready to share her genius to help you figure out where to find your audience and how to connect with them.So, what can you expect from this episode? Abby and I talk about…From teaching to creating contentWhat's your zone of genius?Figure out what content your audience wantsContent creation strategiesAsk Your Audience challengeHere are the resources mentioned in this episode:Website: http://thecontentexperiment.com/Instagram: https://www.instagram.com/thecontentexperiment/Facebook: https://www.facebook.com/AbbyMHerman1/LinkedIn: https://www.linkedin.com/in/abbymherman/Ask Your Audience Challenge http://thecontentexperiment.com/askAbout Abby HermanAbby Herman is a content strategist and consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in content and marketing strategy and podcast management so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy. Abby is the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility.Connect with Me and the Created For More PodcastThis show was created for you, my dear listeners who have big dreams and know that you were created for more. I don't want you to miss out on the latest episodes so why not subscribe to the show on your favorite podcast app [ https://link.chtbl.com/Createformore ]And I would appreciate it if you can also rate the show and leave a review on Apple Podcasts [ https://podcasts.apple.com/us/podcast/created-for-more-podcast/id1453598747 ] I also want to connect with you on Instagram [ https://www.instagram.com/lisa_benavidez/ ] Let's continue the conversation there. Hosted on Acast. See acast.com/privacy for more information.

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Abby Herman and Karen Yankovich discuss the difficulties and rewards of podcasting. Abby Herman is founder and CEO of The Content Experiment, a full-service podcast management and content marketing agency for online, service-based businesses. As a content strategist and consultant, Abby helps business owners let go of the day-to-day frustration around publishing a podcast so her clients can get back to doing what they love in business. Abby is the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility for podcasters. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.   About the Episode: Thinking of starting a podcast? Already have a podcast? Want to be a guest on a podcast? Want to host a guest on your own podcast? Then this episode is for you! Podcasting can be tough, but it's rewarding. There's tremendous value that comes with podcasting, and it builds your credibility. Not only is podcasting rewarding, but appearing as a guest on other podcasts and hosting guests on your own podcast helps to grow visibility. Knowing where to start podcasting, how to appear as a guest, or how to find guests for your own show can be tough. There are a lot of unknowns when just starting your own podcast. Luckily, this episode helps answer some of those unknowns. Listen in to Episode 209 with guest Abby Herman to find the answers!   Episode Spotlights: Where to find everything for this week's episode: http://karenyankovich.com/209 Introducing this episode's guest, Abby Herman (2:40) Why Abby started the agency (6:19) Podcasting is the long game (9:10) What services Abby offers (10:13) How to get the most out of your podcast interview (15:56) Promote your guest appearance (20:19) Is having big names on your podcast beneficial? (23:16) What's next for Abby (29:07)   Resources Mentioned In This Episode: Where you can find Abby Herman: Website LinkedIn Facebook Instagram Sign up for the She's LinkedUp Masterclass Join my free Facebook Group if you have any questions about today's episode Episode 121 with Kami Guildner Episode 79 with Elsie and Jessica   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

I love the idea of looking for things to celebrate in the everyday. So when my podcast manager told me that episode 150 of the podcast was coming up, I wanted to do something special.    Rather than record a solo episode (which she knows is a big challenge for me), she suggested that someone interview me for the episode. And since she's a podcaster too, she was the perfect candidate for this!   This week on the podcast, Abby Herman, podcast manager and owner of The Content Experiment, interviews me on my own podcast to talk about how my business has changed over the years, how podcasting has impacted my business, what I've learned in the last 150 episodes, and what I'd do differently if I had to start over today.   Of course, we cover a whole lot more in this episode, and it was so fun to hear some of the insights that Abby has had over this last year of working together. Be sure to tune in!   About Amber Hawley: Amber Hawley is a licensed therapist, multiple biz owner and former tech industry drop out who works with high-achieving, easily distracted entrepreneurs with mindset and strategies to stop suffering for success. As host of the Easily Distracted Entrepreneur podcast (yes, we're going meta here!), she supports ADHD {and ADHD-ish} business owners who live in Distraction City to overcome shiny object syndrome. Links and Resources: PinkyPatelOfficial Abby Herman - The Content Experiment Join the Inner Circle Time Stamps: [2:45] - Being a multipassionate entrepreneur [11:50] - Team and support networks help with consistency [13:08] - Life is constant change and transition [14:00] - Go back to what you know works [14:51] - The pros and cons of different styles of podcasting [18:52] - You can stop doing solo episodes when you're at Oprah status [21:36] - Podcasting is a huge confidence booster [23:15] - This business shit is hard [24:29] - There's a difference between confidence and arrogance [26:13] - False vulnerability is icky [27:02] How the podcast has changed the business [29:25] - mission of podcast influenced mission of biz [33:05] - Everything transitions and changes [35:03] - How to get big names on the podcast [36:33] - Fangirling works! [37:25] - How Amber fangirled (stalked, maybe) Pat Flynn [40:15] - Don't interview the douche canoes [41:16] - Do more of what brings you joy [45:20] - Be thoughtful and caring about who is on your podcast  [45:55] - It's about what value can I deliver to my audience [50:12] - Slow down and create more foundation [53:45] - Keep the excitement going [54:28] - I continue because of the people who are listening

Have you ever experienced the problem in your health of doing something that gets you results short term, but within a year later, your symptoms have returned?Have you ever wondered what happens to clients at other office after they finish working with their health practitioners? Have you ever wanted to hear from someone else their story of investing in their health - and knowing - was it worth it? If so, today's episode is for you! On today's episode, I am interviewing my former client, Abby Herman, 1+ year after finishing working with us.  Abby came onto the podcast all the way back on Ep. 13 to share with us her 3 month progress update after working in our Foundations Program. And now, she's coming back almost a hundred episodes later to update us on what her life - and gut health - has been like since leaving. I know I myself have struggled with yo-yo fixes in my gut health, and so I am so excited to bring this episode to you today as encouragement that you, too, can find long-term healing in your gut.  EPISODES MENTIONED:Ep. 13// Hear a Client Testimonial from Six-Figure Business Owner, Abby HermanEp. 94// How to Keep Any Habit You Make LINKS FROM THE SHOW:Virtual clients: Apply for the Foundations Program WaitlistCurious? Learn more about the Foundations ProgramLeave a Rating and Review  - because you love us!  FREE RESOURCES:Download my Free Constipation Relief Guide Have a question you want answered on the show? Send me your question to betterbellytherapies.com/askallison, and it may get featured on the show! CONNECT:Facebook → @betterbellytherapiesInstagram → @betterbellytherapiesWebsite → betterbellytherapies.com *This episode was first published at BetterBellyTherapies.com/96

Have you ever experienced the problem in your health of doing something that gets you results short term, but within a year later, your symptoms have returned?Have you ever wondered what happens to clients at other office after they finish working with their health practitioners? Have you ever wanted to hear from someone else their story of investing in their health - and knowing - was it worth it? If so, today's episode is for you! On today's episode, I am interviewing my former client, Abby Herman, 1+ year after finishing working with us.  Abby came onto the podcast all the way back on Ep. 13 to share with us her 3 month progress update after working in our Foundations Program. And now, she's coming back almost a hundred episodes later to update us on what her life - and gut health - has been like since leaving. I know I myself have struggled with yo-yo fixes in my gut health, and so I am so excited to bring this episode to you today as encouragement that you, too, can find long-term healing in your gut.  EPISODES MENTIONED:Ep. 13// Hear a Client Testimonial from Six-Figure Business Owner, Abby HermanEp. 94// How to Keep Any Habit You Make LINKS FROM THE SHOW:Virtual clients: Apply for the Foundations Program WaitlistCurious? Learn more about the Foundations ProgramLeave a Rating and Review  - because you love us!  FREE RESOURCES:Download my Free Constipation Relief Guide Have a question you want answered on the show? Send me your question to betterbellytherapies.com/askallison, and it may get featured on the show! CONNECT:Facebook → @betterbellytherapiesInstagram → @betterbellytherapiesWebsite → betterbellytherapies.com *This episode was first published at BetterBellyTherapies.com/96

Have you ever started a healthy habit, kept it for a season, and then dropped off doing it?Have you ever kept a habit for the amount of time it's supposed to take to establish a habit - then stopped doing it still?Have you ever been frustrated with your ability to keep a habit for some time, but then you feel like you always end up back-sliding on it later?If so, you are not unlike both me and my clients whom I work with.Habits are key to health, and for those of us on a health journey, we WANT to develop and keep new habits that give us the energy, focus, and power we want in life. But if habits are so good for us - why are they so draining to keep?On today's episode, I'm going to be talking about the missing link between keeping a habit for weeks or months and making a habit for a lifetime. There's literally only ONE thing missing between keeping a habit with willpower and keeping a habit that continues to sustain itself. This makes the habit load a WHOLE lot easier - not heavier!Habits can be hard, so I am so excited to bring today's episode to you! EPISODES MENTIONED:Ep. 11// 5 Things I Did Every Day in 2018 to Heal My Mind - And My Gut!Ep. 13// Six-Figure Business Owner Testimonial, Abby Herman  LINKS FROM THE SHOW:Virtual clients: Apply for the Foundations Program WaitlistCurious? Learn more about the Foundations ProgramLocal to metro-Detroit? Book a New Client Evaluation at our in-person officeIf our office scheduler is full, join the waitlist to be notified as soon as a New Client appointment opens!Leave a Rating and Review  - because you love us! Buy my book, Stop Stomach Pain: How to Heal Your Gut and End Food Restrictions. Available in digital and print! FREE RESOURCES:Download my Free Constipation Relief Guide Use my easy, step-by-step guide to find a Craniosacral Therapy or Visceral Manipulation therapist near you! → betterbellytherapies.com/findHave a question you want answered on the show? Send me your question to betterbellytherapies.com/askallison, and it may get featured on the show! CONNECT:Facebook → @betterbellytherapiesInstagram → @betterbellytherapiesWebsite → betterbellytherapies.com *This episode was first published at BetterBellyTherapies.com/94

In this episode, I speak with Abby Herman from The Content Experiment and we lay out the minimum viable content marketing strategy that most businesses need. We talk about how to determine what your audience really wants from you, what are essential pieces of content you need, how to maximize results while minimizing time involved, and the biggest mistakes most business owners make when it comes to marketing strategy.  Abby has a 5-day audience challenge that I'm going to do so please check it out and do it with me. Challenge - https://thecontentexperiment.com/strategy Abby - https://thecontentexperiment.com/ *** Resources mentioned: Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97   ***   Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get... Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything! Access to me, my team, and a group of experienced podcasters through a private Slack channel​ Monthly Q&A calls with me and the other Podcaster Pod members. Quarterly Expert Calls​ Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​ Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod Use code JOINPODPOD to get a 1-month free trial. *** Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients. For $29/month, ConvertKit's Creator Plan  manages up to 1,000 subscribers Provides unlimited landing pages & forms Sends email broadcasts Provides the ability to Sell digital products & subscriptions Has super fast Email support AND MOST IMPORTANTLY... Gives you Free migration from another tool AND Automated funnels & sequences Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit *** Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you Hosting for 5 Websites 10 GB Storage 100 GB Bandwidth Free SSL certificates The WPX Cloud Content Delivery Network They average around 30 second support response time 24/7/365 around the world Provide free unlimited site migration from any host to WPX, usually completed within 24 hours And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx   *** My Recommended Resources - https://dannyozment.com/resources   

If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer.  Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB.  Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works.  Whether you have a lot to say but it's all over the place or your mind goes completely blank the minute you sit down in front of your laptop to write an email sequence, there is hope for you.  Today's guest, Abby Herman was an elementary school teacher who took her talent for writing and teaching and launched a business as a content strategist over a decade ago.  She helps online entrepreneurs to create awareness, educate and inform, demonstrate their expertise, convert consumers to customers, and long-lasting relationships. She has a way of thinking about content creation that takes the guessing and stressing right out, making it more simple and sustainable than you ever dreamed of. I first learned of Abby over a year ago, when I heard her being interviewed on a podcast, but we did not connect in a meaningful way until we both joined Podwize, the membership community for podcasters run by Angie Trueblood, a couple of months ago.  The day this episode is being published is the day Abby is interviewing me for her podcast, The Content Experiment.  How's that for synchronicity? Here are a few of the highlights of our convo:What minimum viable content marketing looks like The health journey that led Abby to rebrand her podcast and business How her personal values show up in how much free content she shares When you don't choose, you actually lose (less really is best) What content to give away for free and what to charge for Easy ways to stay top of mind with former clients and customers Mentioned in this episode:The Podwize Co-Op with Angie Trueblood The Alcohol Experiment book by Annie Grace www.panda.doc (the CRM that Abby uses for her content ) If you'd like to connect with Abby Herman and The Content Experiment after listening to this interview:Free e-book: https://thecontentexperiment.com/get-client-journey-ebook/Podcast: https://thecontentexperiment.com/podcast-episodes/Linked In: https://www.linkedin.com/in/AbbyMHerman/Is there a gap between where you are and where you want to be?  Do you know why?  Take the quiz and get your personalized result, and what to do about it! What's Holding You Back?https://bit.ly/obstaclesquizThinking about working with Diann? If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. Free Consultation for 1:1 Coaching 

If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer. Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB. Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works. Whether you have a lot to say but it's all over the place or your mind goes completely blank the minute you sit down in front of your laptop to write an email sequence, there is hope for you. Today's guest, Abby Herman was an elementary school teacher who took her talent for writing and teaching and launched a business as a content strategist over a decade ago. She helps online entrepreneurs to create awareness, educate and inform, demonstrate their expertise, convert consumers to customers, and long-lasting relationships. She has a way of thinking about content creation that takes the guessing and stressing right out, making it more simple and sustainable than you ever dreamed of. I first learned of Abby over a year ago, when I heard her being interviewed on a podcast, but we did not connect in a meaningful way until we both joined Podwize, the membership community for podcasters run by Angie Trueblood, a couple of months ago. The day this episode is being published is the day Abby is interviewing me for her podcast, The Content Experiment. How's that for synchronicity? Here are a few of the highlights of our convo:What minimum viable content marketing looks like The health journey that led Abby to rebrand her podcast and business How her personal values show up in how much free content she shares When you don't choose, you actually lose (less really is best) What content to give away for free and what to charge for Easy ways to stay top of mind with former clients and customers Mentioned in this episode:The Podwize Co-Op with Angie Trueblood The Alcohol Experiment book by Annie Grace www.panda.doc (the CRM that Abby uses for her content ) If you'd like to connect with Abby Herman and The Content Experiment after listening to this interview:Free e-book: https://thecontentexperiment.com/get-client-journey-ebook/Podcast: https://thecontentexperiment.com/podcast-episodes/Linked In: https://www.linkedin.com/in/AbbyMHerman/Is there a gap between where you are and where you want to be? Do you know why? Take the quiz and get your personalized result, and what to do about it! What's Holding You Back?https://bit.ly/obstaclesquizThinking about working with Diann? If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you.

This episode is the second in The Boundaries Series, where we are unpacking the challenge of doing things we don't really want to be doing, and for all the wrong reasons. Warning: If you have not already heard me say this,  I have fully embraced the feedback that one of my favorite clients by calling me “The Speaker of Uncomfortable Truths.”  This episode reflects that. In my work with female solopreneurs, I often hear about situations my clients are involved in but wish they weren't.  Sometimes, the situation involves a team member or a client, but it can also be with someone they collaborate with.  The underlying issue is related to boundaries and specifically how we deal with feeling obligated, based on the principle of reciprocity.  The bottom line is that each of us has limits when it comes to our capacity and if we are spending time, energy, effort, and dollars doing things out of a sense of obligation, rather than choice,  we will feel strained and drained, not to mention resentful.  If you are a creative or a healer,  in particular, this will drag you toward burnout and possibly clinical depression.  Time management is important, energy management is important, but obligation management is also necessary, so let's get to it. Here is a quick overview of what we are going to cover in today's solo episode: Why resentment is the emotion we need to pay attention to in businessThe connection between bandwidth, boundaries, and burnout Reciprocity is the exchange of mutual benefit.  Learn to measure the mutual part. Know why you are saying yes to the things you are saying yes to Lessons from Buddhism that help me deal with difficult people Shout outs  in this episode:Cait Donovan and Fried, the Burnout Podcast Simon Sinek Start with WhyWith 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn't benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://calendly.com/diannwingert/free-consultation/ If you are the kind of entrepreneur who learns as much from others as you do when you and your business are the sole focus, my brand new group membership program is starting soon and the first step is to get on the waitlist. Click here to be notified of all the details: Group Coaching Waitlist  Join The Driven Woman Facebook GroupThe place to be for entrepreneurial women who are ready to go from driven and distracted to focused, fired up, and flame retardant  (https://www.facebook.com/groups/thedrivenwoman) So, that's all for now, Driven Woman!  See you next week, when Abby Herman, Content Strategist and host of The Content Experiment is going to be my guest.   I first came across Abby's work over a year ago, but we did not connect until we both joined a co-op for podcasters, called Podwize.   She is going to share her system for breaking down the customer journey into just six steps, so we can create content for every step of the way with ease.  See you then! 

Shine Coach and host, Janet Bernstein, chats with Abby Herman all about creating powerful content, showing up online, reinventing yourself, entrepreneurship, taking big leaps, and more! This is such a great conversation with so many encouraging gems for business owners and entrepreneurs of all experience levels. Abby Herman is a content strategist and consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy. Abby is the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility. Check out her website here.The mission of Modern Lightworkers is to inspire everyday people to stop hiding and start shining their unique light. Hosted by Shine Coach and Founder of Modern Lightworkers, Janet Bernstein, whose mission is to unleash the magic within each listener and help them see their own light. Hosted on Acast. See acast.com/privacy for more information.

This episode is the second in The Boundaries Series, where we are unpacking the challenge of doing things we don't really want to be doing, and for all the wrong reasons. Warning: If you have not already heard me say this, I have fully embraced the feedback that one of my favorite clients by calling me “The Speaker of Uncomfortable Truths.” This episode reflects that. In my work with female solopreneurs, I often hear about situations my clients are involved in but wish they weren't. Sometimes, the situation involves a team member or a client, but it can also be with someone they collaborate with. The underlying issue is related to boundaries and specifically how we deal with feeling obligated, based on the principle of reciprocity. The bottom line is that each of us has limits when it comes to our capacity and if we are spending time, energy, effort, and dollars doing things out of a sense of obligation, rather than choice, we will feel strained and drained, not to mention resentful. If you are a creative or a healer, in particular, this will drag you toward burnout and possibly clinical depression. Time management is important, energy management is important, but obligation management is also necessary, so let's get to it. Here is a quick overview of what we are going to cover in today's solo episode: Why resentment is the emotion we need to pay attention to in businessThe connection between bandwidth, boundaries, and burnout Reciprocity is the exchange of mutual benefit. Learn to measure the mutual part. Know why you are saying yes to the things you are saying yes to Lessons from Buddhism that help me deal with difficult people Shout outs in this episode:Cait Donovan and Fried, the Burnout Podcast Simon Sinek Start with WhyWith 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn't benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://calendly.com/diannwingert/free-consultation/ If you are the kind of entrepreneur who learns as much from others as you do when you and your business are the sole focus, my brand new group membership program is starting soon and the first step is to get on the waitlist. Click here to be notified of all the details: Group Coaching Waitlist Join The Driven Woman Facebook GroupThe place to be for entrepreneurial women who are ready to go from driven and distracted to focused, fired up, and flame retardant (https://www.facebook.com/groups/thedrivenwoman) So, that's all for now, Driven Woman! See you next week, when Abby Herman, Content Strategist and host of The Content Experiment is going to be my guest. I first came across Abby's work over a year ago, but we did not connect until we both joined...

You're ready to plan for 2022, and that includes creating content to market your products and services. But you're so overwhelmed with #AllTheThings you're “supposed” to do. There's a huge pull to try to do it all and be everywhere. And while putting yourself out there online is important, it is possible to do it without the overwhelm…and without hiring it out. On this episode of the podcast, I'm chatting with Abby Herman of The Content Experiment about creating a minimum viable content marketing strategy. I have to warn you that we do talk about “shoulds” in your marketing because there are some things that you should really be doing if you want to get visible online. Listen closely because not one of us does this perfectly, and Abby shares one of her “oops” moments when it came to an email sequence that she had running on its own. And I share my own Twitter “oops” moment that I blame on my ADHD. Don't get overwhelmed by content this year. It's okay to find what works for you and then grow your content strategy from there. In fact, I think that's how you “should” do it! (See what I did there?) About Abby Herman: Abby Herman is a content strategist and consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy. Abby is the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility. You can connect with her on Instagram, Facebook, and LinkedIn. Links and Resources: Revive Old Posts WordPress Plugin One Week to Your Welcome Sequence Ask Your Audience Challenge Your Real Schedule Challenge Inner Circle Membership Time Stamps: [3:25] - Amber's uptick in content publishing [4:20] - Your biggest barrier in content creation [5:25] - You don't have to be in “all the places” [8:30] - Amber hilariously reports herself to Twitter [10:20] - Which platforms should you focus on? [11:55] - Minimum viable content marketing [13:14] - Protect yourself with your email list [15:03] - Provide value to your email subscribers right away [15:50] - Nurture your subscribers on a regular basis [16:52] - Be sure to check in on your emails (Abby shares an oops) [18:01] - Where will you publish your pillar content? [19:30] - Recap of the “shoulds” [24:06] - You don't have to keep up with the Joneses (or the Porterfields) [26:40] - Repurposing and updating current content [30:01] - Abby's training on surveying your audience [31:27] - Two pieces to minimum viable content marketing that doesn't involve you publishing your own content [33:15] - Amber's love for networking and the benefits of it [34:04] - What to do if you want people to show up for you [34:53] - How Abby leveraged Amber's platform (with minimal time investment)

How do you create content that stands out and serves your audience all without feeling overwhelmed? Abby Herman joins us today for a phenomenal conversation all about using your content to build your business. Abby is the founder and CEO of The Content Experiment where she is devoted to being your lead strategist, writer, and speaker on all things content strategy and development. In this episode, Abby shifts our perspective on content, what it means to show up, connecting with our ideal clients, and more!   If you want to learn more about the resources mentioned in this episode, visit the show notes.   * * * * * *   Grow Your Coaching Practice! Go from idea to income in 90 days or less with the free Coach with Clarity Business Blueprint! Want to connect further? Follow me on Instagram and continue the discussion in the Coach with Clarity Facebook group. Want to work together? Become a Coach with Clarity Member today!

Are you ready to stop feeling overwhelmed by content creation and visibility? With so many options across many mediums, like podcasts, TikTok, YouTube, speaking, IG, FB and the list goes on and on — how do you know where to put your focus? Additionally, what makes you stand apart on those communications? This is exactly what you'll learn on today's episode with content Queen, Abby Herman. Tune in to learn:where to find your audience know exactly what content to create for them how to tie everything together so it's cohesive and stands apartGet full show notes and more information here: https://lifeisorganized.com/podcast/96/Join The Life In Control Club here:  https://lifeisorganized.com/theclub

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a certified Mastery Level Profit First Professional. Let's dive into strategies to maximize profits in your business! In this episode, we interview Abby Herman. Abby is a content strategist and coach for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She is also the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility. To learn more about Abby and the right content marketing strategy, visit https://thecontentexperiment.com/ Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

How do you shift from solely taking on project-based work to securing rock-solid recurring revenue? Today's guest Abby Herman is coming on the show to reveal how she did just that. Listen in to hear about how Abby created security in her business by cultivating long-term relationships with clients. Plus, hear about how she significantly increased her rates with confidence (despite facing money mindset roadblocks along the way). And don't miss the strategy that Abby is sharing that allowed her to raise her rates with zero pushback from her clients! Connect with Abby: Website | https://thecontentexperiment.com/ Instagram | https://www.instagram.com/abbymherman/ Podcast | https://podcasts.apple.com/us/podcast/the-content-experiment-podcast/id1478744801 Connect with Danielle: Website |  https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct  

How do you shift from solely taking on project-based work to securing rock-solid recurring revenue? Today's guest Abby Herman is coming on the show to reveal how she did just that. Listen in to hear about how Abby created security in her business by cultivating long-term relationships with clients. Plus, hear about how she significantly increased her rates with confidence (despite facing money mindset roadblocks along the way). And don't miss the strategy that Abby is sharing that allowed her to raise her rates with zero pushback from her clients! Connect with Abby: Website | https://thecontentexperiment.com/ Instagram | https://www.instagram.com/abbymherman/ Podcast | https://podcasts.apple.com/us/podcast/the-content-experiment-podcast/id1478744801 Connect with Danielle: Website |  https://kickstartaccountinginc.com/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting/ Twitter | https://twitter.com/KickstartAcct  

For the very first time on the Know, Like & Trust Show, another content strategist is joining me. Abby Herman is here today to chat about the importance of listening to your audience and creating the ideal content journey from pre-client to off-boarding.  Topics discussed in this episode: How Abby got started in content strategy […] The post Two Content Strategists, Same Goal appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Content Creators Rejoice! Here's how to make your content go the extra mile for you.   My guest is Abby Herman, CEO and Founder of The Content Experiment and host of The Content Experiment Podcast. Abby helps small business owners develop and implement content strategies that work for them.   Abby is a kindred spirit, in that she doesn't believe that business owners should have to spend every waking hour creating content in order to make a living. Her motto, like mine, is more strategy, less busywork. The work you do up-front to gain clarity, get organized, and put some systems in place will pay off big when it comes to both your time and energy and your results using content.   In Episode 94, I made a pretty bold recommendation to take a Summer break from creating new content. Since Abby's an expert, and I really wanted to know what she thought about that, and if she had any recommendations for how to do it strategically.   Spoiler... she does! So let's jump in and talk with Abby Herman. (Or scroll down to read this interview below).   Ps, make sure you are subscribed to the show, and I'd love to hear what you think of this episode! Take a screenshot in your player and tag @bebrilliantpodcast on Instagram.   Episode Links  Book your Summer Game Plan with Linsi. Gain access to radical business tools like 30 Day Done and Idea Catching inside The Maverick HQ. Connect with Linsi @linsibrownson on Instagram. Connect with Be Brilliant Podcast @bebrilliantpodcast on Instagram. Tune in to The Content Experiment Podcast with Abby Herman. Download the free Content Batching Guide from Abby. Connect with Abby @thecontentexperiment on Instagram and at The Content Experiment website Join The Content Mastery Lab for $1 for your first month with the code PODCAST. Get the transcript for this episode. Love this show? I would really appreciate your review in iTunes, Audible, or Spotify!

Abby Herman shares her experience as she went from making a series of bad hires to achieving hiring success. 

In today's episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow. Abby has been working with her business full time since 2016 where she has helped many people with their content marketing and email marketing. Her company helps their clients build out strategies for their content marketing around what they want to share and put out for their audiences. Veterinary practices can grow their content marketing by getting to know what their clients are actually wanting and needing by sending out surveys. Surveys can include what challenges are your clients facing at the moment, how they like to consume their content and information about pets (to know where you can reach them), and what seasonal issues could be a concern for them. Practices can figure out what clients want and need by surveys to generate content topics and posts.  Using email to reach your clients on a regular basis to be sure to keep your practice at the top of their mind rather than getting lost in the inbox by only checking in once or twice a year. Treat your emails to clients as a way to add value to their lives and to keep your audience informed with helpful and useful information about pet care and how they can keep their pets healthy and safe. Be sure to go and check out and connect with Abby Herman on her podcast HERE, Facebook HERE, and website HERE Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

One of those things that we hear a lot about is the client journey--the path people take with your brand. The truth is the client journey starts well before the initial discovery call. Your client’s journey begins the moment they’ve identified the problem that you solve.  In this episode, I’m going to walk you through the client journey--what the stages are, what that content looks like, and some special considerations for the types of content you might create. And, as always, I do this with the caveat that you need to do what works for you.  This episode was just a fraction of what you’ll get out of the free Client Journey ebook. Be sure to grab your copy to start your journey. Listen in! Mentioned in This Episode   Episode 51: Why Client Journey Matters When Creating Content Client Journey Ebook Content Mastery Lab  

Thus far on the podcast, I've talked about the physical and biochemical part of my journey - from my health downfall to uprising. What I haven't spent much time talking about is the IMMENSE work I have done to spiritually and psychologically heal myself. Yes, I had to remove a parasite from my body and heal my leaky gut. But I believe 100% that if I ONLY had come at my healing from a physiological perspective, I would not be experiencing the health I enjoy today!This episode, let's talk about the mental component of health!By no means is every sickness coming from the mind, but also, the mind - including subconscious processes and emotions - cannot be extricated from ANY experience of the body, be it pain or pleasure, sickness or health, success or failure.I encourage you to always seek a happier, healthier mindset even as you seek a happier, and healthier, body.If you haven't gotten better. If you have spent thousands of dollars trying to find the root cause of your health problems, if you truly want to live a vibrant life and learn new ways to engage with yourself and the world - press in. Listen. Give yourself grace. And KEEP LOOKING.Don't stop … Don't stop… DON'T stop looking for answers.Other episodes mentioned in this episode:Food Sensitivities v. Allergies - Ep. 14// The #1 Lie About Food that I HATE5 Phases to Unlimited Health - Ep. 32// 5 Phases to Unlimited Health5 things I did in 2018 to heal my brain - 11// 5 Things I Did Everyday in 2018 To Heal My Mind - and My Gut!Abby Herman's health transformation! 13// Hear a Client Testimonial from Six-Figure Business Owner, Abby HermanBooks Mentioned From the Show:Healing Back Pain, by Dr. John SarnoThe Big Leap, by Gay Hendricks, PhDThe Soul Sourced Entrepreneur, by Christine KaineOther links from the show:Schedule Your Qualifying Call with AllisonLeave a Rating and Review because you love us!Connect with us on social media!Facebook: @betterbellytherapiesInstagram: @betterbellytherapies*This episode was first published at BetterBellyTherapies.com/podcast/38.

Thus far on the podcast, I've talked about the physical and biochemical part of my journey - from my health downfall to uprising. What I haven't spent much time talking about is the IMMENSE work I have done to spiritually and psychologically heal myself. Yes, I had to remove a parasite from my body and heal my leaky gut. But I believe 100% that if I ONLY had come at my healing from a physiological perspective, I would not be experiencing the health I enjoy today!This episode, let's talk about the mental component of health!By no means is every sickness coming from the mind, but also, the mind - including subconscious processes and emotions - cannot be extricated from ANY experience of the body, be it pain or pleasure, sickness or health, success or failure.I encourage you to always seek a happier, healthier mindset even as you seek a happier, and healthier, body.If you haven't gotten better. If you have spent thousands of dollars trying to find the root cause of your health problems, if you truly want to live a vibrant life and learn new ways to engage with yourself and the world - press in. Listen. Give yourself grace. And KEEP LOOKING.Don't stop … Don't stop… DON'T stop looking for answers.Other episodes mentioned in this episode:Food Sensitivities v. Allergies - Ep. 14// The #1 Lie About Food that I HATE5 Phases to Unlimited Health - Ep. 32// 5 Phases to Unlimited Health5 things I did in 2018 to heal my brain - 11// 5 Things I Did Everyday in 2018 To Heal My Mind - and My Gut!Abby Herman's health transformation! 13// Hear a Client Testimonial from Six-Figure Business Owner, Abby HermanBooks Mentioned From the Show:Healing Back Pain, by Dr. John SarnoThe Big Leap, by Gay Hendricks, PhDThe Soul Sourced Entrepreneur, by Christine KaineOther links from the show:Schedule Your Qualifying Call with AllisonLeave a Rating and Review because you love us!Connect with us on social media!Facebook: @betterbellytherapiesInstagram: @betterbellytherapies*This episode was first published at BetterBellyTherapies.com/podcast/38.

Our coverage of the Jackson Northwest Mounties at Coldwater Cardinals varsity girls basketball game. Announcers: Sean Watson & Mike Murphy.  Final score: Northwest 38, Coldwater 28.  Our McDonald's Players of the Game were Coldwater seniors Mia Rzepka and Abby Herman.  See omnystudio.com/listener for privacy information.

Our coverage of the Hastings Saxons at Coldwater Cardinals varsity girls basketball game. Announcers: Sean Watson & Mike Murphy.  Final score: Coldwater 50, Hastings 30. Our McDonald's Player of the Game was Coldwater forward Abby Herman. See omnystudio.com/listener for privacy information.

I’m so excited to welcome back our client, Abby Herman, to talk about how her business experienced over 50% growth in the past two years. Abby is a content strategist and coach for business owners who want to gain visibility by using her personalized content strategies and implementation. As she experienced a significant increase in revenue, the only way to keep up was to let go of control and grow her team. Join us this episode as Abby shares how her business grew in a different direction than she anticipated, and how she kept up with the challenge of hiring despite past mistakes.CLICK HERE to learn more about working with Natalie in $ix Figures Lab. CLICK HERE to join the waitlist to get first access to Your Next Best Hire. CLICK HERE to get all the links from this episode. This episode was first published at BizChix.com/454. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.

How did your 2020 shape up in regards to your business? Today I’m going to recap what 2020 looked like for my business, and I hope this gives you a glimpse of what a business can look like. I also want to model something for you that you can use in your business, called the reflection framework.   Reflection Framework Take out a piece of paper, and draw a big “t” so you have 4 quadrants on your paper.  Now label: Top left as “Working” Top right as “Not Working” Bottom left as “Missing” Bottom right as “Confusing”   I use this simple framework all of the time. I'm going to use it today to reflect on 2020, but I have used this exact framework for masterminds that I have facilitated, performance reviews, 1-to-1’s, and team meetings. It gives you the ability to collect a lot of info and gives structure to the conversation. It also serves as a documentation piece that you can look back on year to year.   What Worked? This has been an incredible year. When we started I had 4 different products I was selling. I had been feeling the urge to niche down and understand where my greatest value was. By niching down, I could give more of myself by serving 1 audience. This completely changed the trajectory of the success of The Ops Authority. I am so grateful I had mentors encouraging me and helping me see where my potential was, because what was stopping me from niching down was scarcity.    If you feel like you have a knack for operations and are interested in becoming a Director of Operations (DOO), join us for our first round in our upcoming Director of Operations Certification Program in 2021.   Mentorship I have spent thousands of dollars on different mentors, programs, and masterminds over the years, and this year I decided to go big with a next-level mentor. I joined the Unstoppable Entrepreneur with Kelly Roach. I joined the first weekend of March before COVID-19 hit, and I remember thinking about how our economy was shifting in a really rapid way, so I needed to put my money where my mouth was to level up. I found a program that I will be in for a very long time to come. It was a mindset shift for me, and I have been blessed for Kelly’s mentorship, her supportive team and the peers in the group. The Live Launch Model I started to use this program that Kelly teaches. I started to pay attention to what she was doing and applied it to make my content work for me. My team and I worked to create my live launch The Scope Creep Solution. It is a topic that stands the test of time, and allows me to show up as myself and teach something I’m excited about.    Expanding my team I decided to expand my team by bringing in qualified expert coaches into my program, which has completely upleveled the experience that my students have. They have allowed me to see an even greater vision than I did in 2020. We can now handle 2-3 cohorts of DOOs at one time.  My team I want to give a massive shout out to my Director of Marketing, Esther Littlefield who is such an incredible support. She is the person I trust in the strategic department of marketing. It has taken a big load off of me, so I can show up as the lead coach.   We have been able to expand our hiring services big time. Diana Neff has joined us as our lead hiring manager, as well as Yolanda Rumpf. They are both DOOs and have strong competencies in hiring.    Abby Herman has supported us in the content strategy area to make sure everything is streamlined, and Holly Cain with Prosper Collective has helped take our finances to the next level.    Intellectual Property I have developed more intellectual property which means we have more content to share with those of you who choose to trust us and learn with us.    Podcast Growth The dedication to this podcast has paid off!   Referrals We put a lot of hard work into our marketing efforts, but I’m never upset about referrals! We have been really grateful for strong referrals.    “Being reputable has made it very easy to expand our business through referrals.” What Didn’t Work? Technology Our tech stack is going to be shifting in 2021. Our current stack includes Samcart, Clickfunnels, Thinkific, and Convertkit. I have hesitancy about each one of these, and we will be exploring our options.   Meetups I am a people person, and without conferences and meetups this year I’ve been a little heartbroken, and have felt somewhat isolated. I miss the networking and having some time away to focus narrowly on my business.    Website content Since I have decided to niche down, we have some work to do to make the site match the messaging for our niche audience.    What was missing? An Operations Coordinator We will be onboarding our 1st employee, Alex in January 2021. She will be able to fill in some of the gaps, where some of my other team members have been graciously filling in.    More hiring managers We were so booked that we had to turn away business later in the year, so we are looking forward to hiring a few more people since our processes are so dialed in.    Content in The DOO Certification Program We have been anxious to re-record the content for the DOO Certification Program. I’m ready to share new wisdom that I’ve gained over the last few years and I want to add some relevant examples. We have also hired an instructional designer who looks at how to piece together content so it flows better, how to be more inclusive to various learning styles, and the visuals and graphics that support the frameworks I teach on. Accreditation One of the first things I did when I created the DOO Certification Program was to look at how to get this program accredited. One of the pieces of advice I got was to have a good sample size. When you have enough feedback you have a more solid product. Right now we have 141 certified DOOs, and we are actively in conversations with some really exciting organizations to discuss accreditation.   “Whatever we can do to increase the impact, opportunity and income for natural born operators… I am here for it!”    Balance Personally, when the pandemic became serious, I was really fearful of how it was going to impact my business, which led me to overcompensate for the lack of control and steadiness that I didn’t feel.   What was confusing? Whatever you write in this section, you need a strategy around it to address it. I leveraged people around me to help me with the confusing parts.   Mindset I can be headstrong when it comes to abstract thoughts because I’m such an action-oriented logical, methodical person, so sometimes I don’t think I have mindset issues. My mindset is very different now than it was at the beginning of the year and I attribute that to my mentors and friends. I also learn so much from my own people; from the gals who come through this program who allow me to step up. By coaching their mindset gaps, mine has gotten stronger.   “This is my year of transition, from baby business to big-girl business.”   Financial Transition There has been quite a bit of growth this year, and I needed some strategies on how to handle that. We have been able to reinvest money back into the business and I’ve been able to leverage experts to help me in this area.   Video Show I take slow action, but I’ve been thinking of starting a video show. It’s still not crystal clear.   Pinterest Strategy Kate Ahl is a dear friend who runs Simple Pin, a Pinterest management company. She did a podcast with me where she did live coaching on my Pinterest strategy. I want to take Kate's thoughts and feedback and crystallize it in 2021.    I hope you have found this helpful and found some good nuggets that will help get your wheels turning as it relates to your own business! Weekly Ops Activity Create your own reflection framework for your business in 2020. Then come on over to the FB group and share with us what has worked for your business this year.    Previous Episodes Mentioned Episode 23: How To Reflect On Your Accomplishments   Other Ways to Connect with Me: Website Private Facebook Community Facebook Page Instagram This episode was first published at theopsauthority.com/podcast/77.

Episode #142. Content is so much more than just blogging. And if you’re like me…there’s not even a whole lot of blogging going on. So I had Content Strategist Abby Herman on the podcast to share the very important piece of content strategy to complete our content puzzle. Ready to up your content game? Listen […] The post Content Strategy: How to Get Started with Abby Herman appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dive into content planning with content strategist, Abby Herman. Then, prepare to dominate social media when you create a marketing plan with clear goals and action steps. Join us for a FREE virtual event where 20+ experts walk you through it step-by-step. Get your FREE ticket at www.OrganicMarketingSummit.com and get ready to turn your fans into profits with us. Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co« I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role. »Read My Full DEI Statement HERE« Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Dive into content planning with content strategist, Abby Herman. Then, prepare to dominate social media when you create a marketing plan with clear goals and action steps. Join us for a FREE virtual event where 20+ experts walk you through it step-by-step. Get your FREE ticket at www.OrganicMarketingSummit.com and get ready to turn your fans into profits with us.

Like many small business owners, Abby started her business on the side, working as a copywriter and content creator, while working full-time as a school teacher. She now runs a successful business with employees of her own. On this episode of the podcast, Abby and I talk about taking your business through many different stages of growth, including updating, or even changing your services as your expertise and your market grow, learning to let go as we begin to hire contractors and employees, and the many mistakes we make along the way (Abby confesses to going through several hires early on before realizing she wasn't prepared to hire effectively just yet!).  We also discuss the pros and cons of hiring contractors vs. employees, and when it's time to transition from the former to the latter. As an added bonus, we also discuss specifically hiring a content strategist for your business as one of several people you may want to add to your contractor team, and why doing so can really fuel your business forward. “If you've been in business for 5-6 years, going the DIY route or educating yourself on [content creation] is not what you need. You need to delegate this work out at this point in your business.” - Abby Herman   KEY POINTS   Marketing is critical, even when business is good - “Stopping when you're full creates hills and valleys in your income” As a CEO, your job is to run your company, and it's not doing all the things in your business. Many business owners may start with independent contractors, but there is a limitation with hiring contractors, and you will need to eventually transition to hiring employees. Letting go as a business owner is hard - but understand you are building a relationship with someone when you hire them, and this takes time. Be patient with the process.   ABOUT THE GUEST   Abby Herman is a content strategist and coach for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy. Abby is the voice behind the Stories in Small Business podcast where she features guests and solo episodes to talk about business growth and mindset, content strategy and visibility. She hosts Content Mastery Lab, a growing membership program to help newer business owners DIY their content marketing, because she knows from experience that there's nothing more frustrating than not knowing where to start. You can connect with her on Instagram, Facebook and LinkedIn.

Who is ready to hear a CLIENT TESTIMONIAL from one of my clients?!Abby Herman is a 6-figure business owner, content marketing strategist and coach, course creator, mother, and ultra-marathon runner!When Abby first came to me, she was suffering from bloating, gassiness, constipation, achy joints and muscles, and intense sugar cravings.In just THREE MONTHS, Abby's health has made a complete 180-degree turn. She no longer needs naps throughout the day, and she is getting COMPLIMENTS on how she has visually transformed on her face, skin, and hair.Are you ready to hear what the secret sauce is to Abby's amazing transformation? I hope you are! Because it's about to get real.Other episodes mentioned in this episode:Ep. 61, Take Care of Yourself and Your Business with Allison Jordan, Stories in Small Business Podcast, by Abby HermanEp. 417, The Science of Mindset with Allison Jordan, Biz Chix PodcastOther links from the show:Schedule Your Qualifying Call with AllisonConnect with us on social media!Facebook: @betterbellytherapiesInstagram: @betterbellytherapiesWebsite: betterbellytherapies.com*This episode was first published at BetterBellyTherapies.com/podcast/13.

Who is ready to hear a CLIENT TESTIMONIAL from one of my clients?!Abby Herman is a 6-figure business owner, content marketing strategist and coach, course creator, mother, and ultra-marathon runner!When Abby first came to me, she was suffering from bloating, gassiness, constipation, achy joints and muscles, and intense sugar cravings.In just THREE MONTHS, Abby's health has made a complete 180-degree turn. She no longer needs naps throughout the day, and she is getting COMPLIMENTS on how she has visually transformed on her face, skin, and hair.Are you ready to hear what the secret sauce is to Abby's amazing transformation? I hope you are! Because it's about to get real.Other episodes mentioned in this episode:Ep. 61, Take Care of Yourself and Your Business with Allison Jordan, Stories in Small Business Podcast, by Abby HermanEp. 417, The Science of Mindset with Allison Jordan, Biz Chix PodcastOther links from the show:Schedule Your Qualifying Call with AllisonConnect with us on social media!Facebook: @betterbellytherapiesInstagram: @betterbellytherapiesWebsite: betterbellytherapies.com*This episode was first published at BetterBellyTherapies.com/podcast/13.

We all know that creating content is a fantastic way to showcase your expertise and your experience, and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I am talking with my dear friend, Abby Herman, about how we can get more strategic about our content marketing.

Our coverage of the Jackson Northwest Mounties at Coldwater Cardinals volleyball match. Announcers: Sean Watson & Mike Murphy.  Northwest won the match 23-25, 25-23, 25-23, 15-25, 18-16.  Our McDonald's Players of the Match were Coldwater middle hitter Abby Herman and Coldwater libero Maddie Beckhusen. See omnystudio.com/listener for privacy information.

Can't wait for you to meet another awesome human, Abby Herman, in this week's episode of the podcast. When I first met Abby, she was offering me hope in the form of content strategy for my website but since then, she's become a really great friend. One of the things I appreciate the most about Abby is her focus and dedication to personal and professional development - her intentional investment in herself and her business. As another podcast guest told me, "We often buy multiple houses, multiple vehicles, and invest in multiple educations in our lives but with only one body, we don't invest in ourselves often enough.". This thought struck home for me and in this episode, Abby shares how and why she invests in herself and the positive consequences (and self-employment!) these investments have had on her life. Abby's hope for a future better than today is what motivates her to keep taking action towards an even more fulfilling life. Abby Herman is a content strategist, consultant, podcaster, and founder and coach for Content Mastery Lab, a growing community of business owners who are ready to get visible online without the frustration or overwhelm. Abby also works 1:1 with business owners who would rather outsource their content marketing so they can get back to the reason they started their business in the first place! Links, Tools & Resources from this episode: Get to know Abby better by reaching out to her below: Website: Abby M Herman Podcast: Stories in Small Business Instagram: Abby M Herman LinkedIn: Abby M Herman Link to Season 3, Episode 1: Allison Jordan - Optimize your Health Want to take action over your hopeful future? Check out my new online membership called #BetterThanToday, a monthly subscription for the person who's done with not having enough time, money or energy in their life and is ready to integrate work and life with intention so their future is better than today. Are you ready to Save Time & Money and get back to enjoying more of life? Download my free 37 Ways to Save Time & Money checklist and successfully achieve work/life integration so you can focus on what matters. Love scrolling social media? You can find me on FACEBOOK, LINKEDIN, and INSTAGRAM. If you're interested to learn more about my other programs, find additional podcast episodes and my most popular experience, Wellness Webinars, check it all out on my website, Expert in Hope as well.

As a listener of the Go Pitch Yourself podcast, I know you’re looking to increase your visibility and share your passion and expertise with others. But, if you create the content to support those outreach efforts without a solid strategy in place, you’ll likely spend a ton of time and energy to get less than stellar results.    Abby Herman is a content strategist, business consultant and podcaster. She helps business owners increase their visibility through personalized content strategies and implementation. As she says, “Marketing in your business is something that will generate revenue but it’s not as tangible as making a sale. So I think a lot of people put it off”.   SPOILER ALERT: if you have begun pitching for and appearing on podcasts, you already have some marketing content. You just need to know how, where and when to use it. Find out in this episode, which is packed with great takeaways that will help you to get on top of your marketing.   Topics covered include: Abby’s definition of what makes a content strategy and the difference between Content and Copy The importance of creating content that is specifically developed for particular platforms, including how to make the best use of your own podcast appearances How to find out which aspects of your “Zone of Genius” your audience is interested in Why Abby chose podcast guesting as a visibility strategy and the positive impacts it has had on her business Even though she doesn’t accept podcast pitches, Abby still sees value in them. Find out what she wants to see (or doesn’t). Resources mentioned in this episode: Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens Book a discovery call to see if Angie can support YOUR visibility needs Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Get more info at Angie's website including details of the Go Pitch Yourself program  Episode 36 of the Abby’s Stories in Small Business podcast, How to Pitch a Podcast with Angie Trueblood Visit Abby Herman’s website for the Stories in Small Business podcast Sign up for Abby’s FREE 4-Step Content Strategy Clarity workbook Check out Airtable mobile and desktop apps to organise your content strategy Visit Abby on Facebook, Twitter and Instagram    Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!  Can’t wait to connect again! Feel like you need a little support in getting started pitching yourself? >>> Get a free downloadable version of my roadmap for podcast pitching success   Subscribe & Review in Apple Podcasts Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Today, I am welcoming Abby Herman, Content Strategist & Consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy. She also hosts the Stories in Small Business podcast and a growing membership program to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start. Abby is sharing with us the importance of content creation is in your brand and how you can make it easier on yourself to create, because the last thing you want is for it to feel impossible. Abby also shares with us her perspective on values as a business owner and how to do things your own way when it feels like everyone is is doing something different. I always love chatting with Abby, she a friend of mine who I can always trust to keep it real. Find out more about Abby by checking out her website at abbymherman.com (http://abbymherman.com/) . And join her content clarity challenge that she mentions in this episode by signing up here: https://abbymherman.com/content-challenge Connect with her on social: https://www.instagram.com/abbymherman/ https://www.facebook.com/AbbyMHerman1/ https://www.linkedin.com/in/abbymherman/ ________________________________________________________ If you're someone who is unsure about the best ways to show up and share your brand with the world, then download my brand new free checklist " 52 ways to Build Brand Visibility" and pick your level of how you're going to show up from this day forward: http://www.ginnykrauss.com/52ways

Now, more than ever, is likely the time to be prioritizing your visibility and pitching yourself for podcast appearances. With that in mind, I answer some of your questions about podcast pitching, guesting, and the Go Pitch Yourself program. And, true to form, I’ve included some actionable takeaways that you can implement now to really up your visibility game. Topics covered include: How the Go Pitch Yourself course has evolved from its original launch to its current form (closes April 30th 2020) How to market your podcast interviews Interview strategies and how to be a great guest, with clear measurable calls to action How a one-sheet and audio snippets can create a fuller sense of your expertise when coupled with a well-focused pitch Access to the Go Pitch Yourself VIP MemberVault Resources mentioned in this episode: Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens Book a discovery call to see if Angie can support YOUR visibility needs Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Get more info at Angie's website including details of the Go Pitch Yourself program  Explore the Go Pitch Yourself VIP Member Vault Go Pitch Yourself Episode 18 Podcast Guesting when Everyone is Home w/ Melissa Corkum Episode 36 of Abby Herman’s Stories in Small Business podcast, How to Pitch a Podcast with Angie Trueblood   Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!  Can’t wait to connect again! Feel like you need a little support in getting started pitching yourself? >>> Get a free downloadable version of my roadmap for podcast pitching success   Subscribe & Review in Apple Podcasts Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

You've heard it before, especially if you run a business… But content is king. Yeah yeah…that's all swell and everything, but did your neck just twitch? Did your heart sink just a little bit when I said that? If so, you're totally not alone. I mean, what the heck is content anyway? Do you really need to have an email list? Are you supposed to be on every single platform? Why do you have to produce content? What if you don't even know what it means to “produce content”? Oh boy, I feel you sister. I really do. And that's one of the reasons I'm so excited to bring you this week's episode with content expert, Abby Herman.

Since we’re talking about deep marketing this month, I wanted to invite someone on the show who’s had success with one of the deepest marketing strategies you could think of: building an audience one-by-one.  Abby Herman is a content strategist and consultant at her company Write Solutions. She helps primarily service-based businesses owners market themselves online and get the visibility they need to grow their business. She gives one-on-one support and also runs a membership community called Content Mastery Lab, where she helps members figure out what their audience wants, what they need to hear, where they need to hear it and what content will help business owners meet their goals. In this conversation, Abby and I chat about her approach to messaging, writing and content marketing. We talk about the process of figuring out what your clients want and what they need to know so they can make a great purchasing decision when hiring you. Abby also discusses why she prefers building long-term relationships to mass marketing and how those relationships have benefitted her business.  You can find complete show notes and resources for this episode at scalingdeep.com/abby-herman-content-marketing/.

Building interest and excitement around your summit doesn't need to wait until a couple weeks before it starts. In this episode with Abby Herman we're breaking down when to start talking about your summit, what to talk about, and how to encourage your speakers to join in on the fun. For show notes, head to https://summithosthangout.com/054

I know that many of you are at a season in your business where you really want to be seen as the go to thought leader, but you're not exactly sure how to make your content work for you. You want to make sure you're speaking to the right people, giving them what they need and not overloading your plate with unnecessary tasks. In this episode we're going to unpack exactly how to determine what your content strategy should look like: who are you creating content for, what our audience needs from you, and how to make it all work for the business you have right now and the business you want to have three months from now. This has been a highly requested topic, so I have brought in my friend and expert on the subject Abby Herman to talk to us all about how to create a content strategy for public speaking.   If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.   Episode takeaways you don't want to miss: The types of content you should be creating The right questions you need to be asking your audience members; The power of surveying! How much free content should you give away without giving too much How often should you be delivering your content How to determine where you should be publishing your content How to hone in on the ideal clients you should be delivering your content to Focusing on ideal clients you already serve vs a client avatar The importance of being very clear on your offers when creating your content   For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/097

Our coverage of the Coldwater Cardinals at Parma Western Panthers girls basketball game. Announcers: Sean Watson & Mike Murphy. Final score: Western 49, Coldwater 39. Our McDonald's Players of the Game were Abby Herman and Allison Miller.

I’ve talked in the past that appearing on a podcast, if done right, can be the start of an incredible business relationship between guest and host. In this episode, I talk about all the ways you can help ensure that happens long before the ‘record’ button is hit.  Yes, the way you pitch can create a lasting first impression. By the same token, the way a podcast host accepts (or rejects) pitches can be just as impactful. Listen as I lay out ways in which hosts and guests can make the pre-interview process as smooth as possible, so they can both turn up with their best energy.  Topics covered include: What does being a gracious guest or host mean when talking about podcast visibility opportunities?  How the relationship between guest and host can impact on the quality of the content which is delivered As a guest, playing by the rules of pitching is a great first step.  Examples of how  guests can show that they appreciate the opportunity The importance of podcast hosts having a clear system in place for potential guests to follow. And if you aren’t accepting pitches, make that clear! Resources mentioned in this episode: Get your free downloadable version of Angie's roadmap for podcast pitching success Book a discovery call to see if Angie can support YOUR visibility needs Join the Go Pitch Yourself Facebook community Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Get more info at Angie's website Abby Herman’s podcast Stories in Small Business Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!  Can’t wait to connect again! Feel like you need a little support in getting started pitching yourself? >>> Get a free downloadable version of my roadmap for podcast pitching success   Subscribe & Review in Apple Podcasts Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Does this sound like you at all? You are realizing that it's time to establish your brand and you are ready to make sure you are the CEO of your business & not a glorified salesperson. (Hooray!) You have to get them off 'the gram' and onto your list. Or you have them on your list and now you are like...Now What?? That's why I invited Abby Herman to RoxTalks. She is a content strategist who helps her clients with their content, emails, and marketing. In this episode, we break down the journey that a client goes through so you can see why the emails are important and understand what type of emails to create. You are also going to hear more about building your own brand.   What's in this episode for you? (WITEFY) Abby Herman's intro [1:25] What happens after having the names [4:20] Create the content that the audience want [7:35] What happens when you get people on your list. Step One [15:27] Step Two Informing your audience [19:35] Demonstration of Expertise [22:17] Converting audience to customers [26:03] Expanding the Offerings [29:10] Is it okay to talk about your product in your emails [39:01] Mindset Moment - Impostor Syndrome 46:40 Tech Tip - Active Campaign [50:53] Behind the Scene - People in the Challenge 55:03 Join us live for 3 days and get the inside scoop on how the highest ranking direct sellers use Instagram as their #1 marketing and money-making tool!Go to: https://www.socialstoriesmembership.com/makeover to save your seat.

Does this sound like you at all? You are realizing that it’s time to establish your brand and you are ready to make sure you are the CEO of your business & not a glorified salesperson. (Hooray!) You have to get them off 'the gram' and onto your list. Or you have them on your list and now you are like...Now What?? That’s why I invited Abby Herman to RoxTalks. She is a content strategist who helps her clients with their content, emails, and marketing. In this episode, we break down the journey that a client goes through so you can see why the emails are important and understand what type of emails to create. You are also going to hear more about building your own brand.   What's in this episode for you? (WITEFY) Abby Herman's intro [1:25] What happens after having the names [4:20] Create the content that the audience want [7:35] What happens when you get people on your list. Step One [15:27] Step Two Informing your audience [19:35] Demonstration of Expertise [22:17] Converting audience to customers [26:03] Expanding the Offerings [29:10] Is it okay to talk about your product in your emails [39:01] Mindset Moment - Impostor Syndrome 46:40 Tech Tip - Active Campaign [50:53] Behind the Scene - People in the Challenge 55:03

Those overnight successes you see on Instagram aren't really overnight successes. And truth be told, overnight success isn't really sustainable. Today Abby Herman is sharing how she's grown her business for almost a decade through slow, intentional and sustainable growth. Show notes can be found at www.joytolead.com/abby-hermanHelpful Links and ResourcesFor more information on the Leadership Academy, visit www.joytolead.com/academy!To learn more about the Dream to Team Hiring Course & Template Bundle, click here!Need 1:1 Hiring Support and Strategy? Click Here!

Our coverage of the Coldwater Cardinals at Marshall Redhawks girls basketball game. Announcers: Sean Watson & Mike Murphy. Final score: Coldwater 55, Marshall 44. Our McDonald's Player of the Game was Coldwater forward Abby Herman.

[Series Two: Lakeside Conference Speakers] In Episode 22, hear from Abby Herman of Write Solutions as we talk about creating content that converts: Mistakes business owners are making with their content. How content has changed online and for in person businesses. How far out should you plan your content. Do you change your content across […] The post 22: Creating Strategic Content That Converts with Abby Herman appeared first on Women's Business Workshop.

Our coverage of the Western Panthers at Coldwater Cardinals volleyball match. Announcers: Ken Delaney & Al Rakocy. Western won the match 28-26, 25-10, 25-18. Our McDonald's Player of the Match was Coldwater outside hitter/middle hitter Abby Herman.

Welcome to Stories in Small Business, a podcast experience that puts to rest the idea that we all need to do business the same way and celebrates the unique stories and paths that we’re all on.  Hi, I’m Abby Herman and in the six years since I quit my day job, I’ve learned a thing or two about growing an online business. But it hasn’t been without some false starts and frustrations.  You see, my journey has been a unique one, with intentional slow growth and doing things my own way. But the gurus out there will have you believe that the only way to grow is by following their lead. If you’ve been able to grow a business that way, more power to you! Here on Stories in Small Business, we’re going to celebrate the very different stories each of us has.  Through solo episodes and guest interviews, we’re going to dive into how to use story--your story--to grow your business, overcome your own mindset challenges, foster business relationships and use content to gain more visibility online.  This podcast is here because there was a gap in what was out there and I wanted a place to truly honor the growing business owner who wants to do it her (or his) own way. Are you ready to discover YOUR story and how you can grow your business in your own way? Lace up those sneakers...buckle up your seatbelt...do what you do when you dive into a good podcast. Let’s do this thing together!

Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she was offering. The post EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman appeared first on What Works.

In this incredible story of transformation, copywriter Abby Herman shares how she went from a side hustle to her full time teaching job making $9 per hour to a six figure business! I guarantee you will leave you feeling inspired and motivated to keep the light of your own journey shining bright.  In this episode, we discuss:  How to strategically use Facebook groups to increase your visibility  Practical tips for building meaningful relationships with potential clients  Why it’s important to be intentional with your time as your business grows  Connect With Abby Herman  Website  LinkedIn   Facebook  Instagram  Twitter  YouTube  Abby’s Blog  Books, Tools or Events Mentioned:  Relationship Marketing Course  Other Links Mentioned:  Join the BizChix Coop  Connect with BizChix on Instagram  Listen to Stacking Your Team  Work with Us:  One Day Mastermind  GrowthChix Accelerator Program  ProfitChix Mastermind  CEOCHIX Mastermind  Strategy Session  Join the BizChix Community  This episode was first published at BizChix.com/367. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/. 

We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you’ve got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you’re new to the online world or an introvert like me!    In this podcast episode, we share: How and why Abby transitioned from teaching to content marketing How Abby used Facebook groups to grow her business Suggestions for building relationships online using offline methods Advice for using “Coffee Chats” to connect more intentionally with others   How Abby’s social media strategy evolved as her business grew The power of using video and audio messages for direct messaging The value of shifting digital interactions from impersonal to personal Why Abby’s program focuses on building relationships   About Abby Herman Abby Herman is the owner of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start.   Connect with Abby: https://www.instagram.com/abbymherman/ https://www.facebook.com/AbbyMHerman1/ https://www.linkedin.com/in/abbymherman/ https://www.youtube.com/channel/UCp_mA7yy1hJdFviLrcJl7YQ Links Mentioned: Connect. Build. Succeed. Abby Herman Freebies PodcastBuddy This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Abby Herman is the owner of Write Solutions, a content marketing agency for business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start. Abby lives in Phoenix with her 16-year-old daughter and three fur-babies. Business Building InsightsContent includes everything you do to market your business. Consistency with your content is important. That includes graphic images, and the written adn spoken word. They should be cohesive in style of messaging and vibe of the brand. An email address is your direct connection to building a relationship with customers. Talking about the story behind your product makes it personal. In this way people get to know you, feel a connection and want to support your business. Emails are not only for selling. In fact, promotional messages should only be in about 20% of your communications. Resource Offer One Week to Your Welcome Sequence Challenge (https://abbymherman.com/welcome-sequence-challenge/) Contact Links Website (http://abbymherman.com) Facebook (https://www.facebook.com/AbbyMHerman1/) Instagram (https://www.instagram.com/abbymherman/) Twitter (https://twitter.com/AbbyMHerman) LinkedIn (https://www.linkedin.com/in/abbymherman/) Gift Biz ResourcesJoin our FREE Gift Biz Breeze Facebook Community (https://www.facebook.com/groups/GiftBizBreeze/)   Google Podcasts (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

Relationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy--not from logos and brands. In this episode of The Sassy Strategist, I'm talking to Abby Herman of Write Solutions about relationship marketing and how to put yourself out there in a way that feels good to you--and helps you grow your business. About Abby Herman Abby Herman is owner of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there's nothing more frustrating than not knowing where to start. 

Creating content that attracts and nurtures your ideal client can be a lot easier than we sometimes make it. My guest today, Abby Herman, is a content strategist and content creator for service-based B2Bs and is passionate about helping businesses grow their own online visibility with the right content at the right time.She and I met at a mastermind retreat where Amy Porterfield mentioned that what you do when you’re not launching is even more important than what you do when you are launching. That is where the nurturing needs to happen. Today, we’re talking about how and when to create the content you need to attract your ideal client in a way that nurtures them and keeps them coming back. We talked about:What nurturing your audience meansWhat type of content is necessaryHow to decide what content vehicle and topics we need to useWhat you need to include in your opt-in that will help your audience and keep them coming backWhat journey you, as a virtual assistant, can take your audience onOne thing you can do this week to nurture your audience betterHead to thelaunchguild.com/podcast for more info See acast.com/privacy for privacy and opt-out information.

Listen in as your host Ashley Meyer gets real with Abby Herman - a single mama who who went from broke teacher to thriving business owner.  She shares her real struggles, how setbacks depleted her motivation and how she overcame the challenges of entering the entrepreneur life and came out on top.  Now, years later, she never looks back… except for this interview! Even if you’re not a single mama, you will find some powerful testimony in this one! Find all the links from the episode in the show notes.

The Connected Yoga Teacher Podcast 107: Launch & Promote Your Yoga Offering with Abby Herman   Description:   Do you struggle with putting out content that connects you to your yoga students? Have you gotten overwhelmed about promoting your yoga offering - not knowing where to start, which platform to choose, or even what to say? Abby Herman is just the expert you need to hear from about all things content-related.   Abby is the founder of Write Solutions and is a content strategist who helps her clients to get their message out to their audience, in their own voice, and on their own terms. She specializes in working with service-based businesses and helps small business owners generate ideas and strategies to move their businesses forward with content that attracts the right clients.   You have something unique to share with the world, but if people don't know about you, they can't work with you. That's why content is so important - it helps you connect to your ideal yoga student, and attracts them to you. Abby talks about finding your zone of genius, brainstorming, how to use content across different platforms, and what it really takes to make a successful launch.   If you've been wanting to start promoting your yoga offering more consistently, or if you find yourself getting stuck in creating meaningful and relevant content for your audience - this is the episode for you. Listen to the end of the episode to find out how you can stand a chance to win a live 1:1 content planning session with Abby!   Key Takeaways: [2:43] Shannon introduces her guest for this episode - Abby Herman. [5:28] What has Abby's experience with yoga been? [6:27] What does Abby do and who does she do it for? [6:50] What does 'launching' mean? [7:54] How much time do you need to lead up to a launch? [10:33] It is possible to launch a program or course with a tight turnaround, as long as you are nurturing your audience on a regular basis before that. [12:07] What should you be saying in emails that nurture your audience? How can you brainstorm content ideas to engage with and remain connected to your audience? [15:46] How does Abby generate content in her own business? [20:30] How many umbrella topics should you have in your Excel spreadsheet? [23:11] How long does it take to brainstorm ideas? Abby shares some tips about things to do, and things to avoid. [26:55] Abby shares her thoughts about repurposing and reusing content across different platforms. [35:20] Is it important to focus on platforms that you are uncomfortable or unfamiliar with? [36:35] What is the best way to map all your content ideas out onto a calendar? [42:25] It's important to link to other content in emails, but can you ever be adding in too many links to different content? [46:21] What's the best time to send emails? How often? [48:08] To find out more about Abby and the work that she does, get in touch via her website. [48:42] Shannon highlights her biggest takeaways from this interview with Abby.   Links: MamaNurture Prenatal Yoga School Abby Herman Abby Herman on Facebook Abby Herman on Instagram Abby Herman on YouTube How to Come Up With Content Marketing Topics for 2019 (150 Blog Topics) The Connected Yoga Teacher Podcast Episode 092: Accessible Yoga Begins with Language with Kesse Hodge, Chantel Ehler and Katie Juelson The Connected Yoga Teacher Podcast Episode 106: Defining My Yoga Business Niche with Shannon Crow Yoga Show Gathering The Yoga Conference and Show, Toronto March 2019 Mama Nurture Prenatal Yoga Teacher Training Yoga for Pelvic Health Teacher Training, November 2019   Gratitude to our Sponsor Schedulicity   Quotes from this episode:   "Launching means you are putting something out there ... to your audience and it's a way to really narrowly focus your audience's attention on one thing that you want them to buy."   "People have to hear things like 7, 8, 9 times in order for it to really register."   "Whether it's a free event or not, you still want to get a commitment because once they say 'yes, I'll be there', they're much more likely to actually show up."   "The more you can expand that experience for your clients, the better, and the more willing they will be to buy the thing."   "Think about content in themes, and then it's a lot easier to then take those themes and plug in different ideas for a blog, for an email you send out to your audience, for social media posts."   "When you have too many, your message gets watered down, and so people don't really know what to come to you for. They don't really know what you're an expert in."   "Sometimes we're so close to our own content and our own ideas that we don't really know what other people need to know."   "What I recommend doing is creating content that is complementary but not the same."   "Think about where you can show up the best for your audience, and how you can promote that."   "Think about that any time you're creating any content at all - what do you want them to do, or what do you want them to know, or what's the call to action at the end."

The Connected Yoga Teacher Podcast 106: Defining My Yoga Business Niche with Shannon Crow   Description:   What's your yoga business niche? Do you share your yoga with everyone, or are you focusing in on your zone of genius? Even though she has been in the yoga industry for 13 years, Shannon still struggles with defining her yoga business niche. On this episode, she shares her own process that helped her figure out where to take her yoga business.   As Shannon started planning her content for 2019, and looking forward into how she wanted to grow her yoga business in the new year, she kept feeling stuck with some content planning. She shares the strategies that she uses in her content creation process - what worked, and what didn't work. (Hint: If you're having trouble with content, some of these methods will help!)   The result of all her planning and reflection was the realization that she needed to niche down in her yoga business once again. Shannon talks about her struggle with accepting and admitting that her focus in her yoga business had shifted from where she started out, and why niching down is a process that never ends.   If you've been feeling burned out from teaching too many different yoga classes or are feeling stuck in the work that you're doing - it may be time for you to look into defining your yoga business niche, and this episode has just the insights you need to get you started.   Key Takeaways: [:28] This episode is about a challenge Shannon has been facing in her yoga business [3:17] Next week's episode with Abby Herman is all about content, and there's an amazing prize giveaway too! [5:37] Please leave a review if you're enjoying this content! [8:54] It's so much easier for Shannon to share the work she does with yoga and yoga business owners when she is connected to herself, her yoga practice and her community. [10:23] Shannon shares more about how she hit a point of struggle in her yoga business just before 2019. [14:55] Taking away the guilt from the process can help you move away from what's keeping you stuck, and into areas that you thrive [17:00] Reflecting back on your work can help you see clearly where you are struggling in your business. [18:47] Shannon shares how she does her content brainstorming - Start with the main content topic, then map out subtopics. [20:56] Shannon loves to map out three things when it comes to content - the channel she's releasing the content, the release date, and when she's creating that content. Why is this so important? [23:07] How is all of this related to defining your yoga niche? [25:58] Shannon talks through her struggles around Mama Nurture, and how she resolved them. [31:56] Niching down is work that never ends. [32:55] Shannon shares a personal anecdote about her journey with niching down. [35:22] Check out the ways you can work with Shannon at The Connected Yoga Teacher website.   Links: MamaNurture Prenatal Yoga School The Connected Yoga Teacher Podcast Episode 054: Launching a Podcast and Facebook Group with Shannon Crow The Connected Yoga Teacher Episode 095: Making a CEO Business Plan with Shannon Crow 1:1 Yoga Business Consultation with Shannon Group Coaching Program Yoga Show Gathering The Yoga Conference and Show, Toronto March 2019 Mama Nurture Prenatal Yoga Teacher Training Yoga for Pelvic Health Teacher Training, November 2019 5 Day Content Challenge   Gratitude to our Sponsor Schedulicity   Quotes from this episode:   "What's the secret to podcasting? It's simply 'Just keep going'."   "There have been times in my yoga career where it really does feel like very difficult work. And that's when I know I'm kind of fighting against where I'm actually supposed to be going."   "You pick the channel where you really like to connect to your audience."   "You do not have to make a content plan that would make sense to someone else."   "Stick to one piece of content that you really love to do, that's your one main channel. And then add on as you want to, or as it works in. Don't try to do it all at once."   "My content struggle is that I do not feel rooted in the 'now' with prenatal yoga."   "I believe that each and every yoga teacher has a unique and amazing gift to offer to the world that no one else can."

This is part 2 of the interview where Kim Beasley, host of Pamper My Business Podcast interviews Abby M Herman. You can find part 1 podcast here: http://utm.io/ubq0.Abby is a content strategist for small business owners, helping to get her clients' written message out to their audience, in their own voice and on their own terms. She specializes in working with service-based businesses to generate ideas and strategies that help to move their businesses forward with content that attracts the perfect clients.During this podcast, Abby shares some really great tips about how she has grown her business to the point where she now focuses on helping her clients with content strategy, email marketing, and their email strategy.Some of the knowledge she shares is about...1. Background about her business and her Why she's in business today2. Tips of how you can overcome content and email marketing issues3. Information about low-cost option regarding content and email marketingAbby is also providing a FREE download which is a welcome sequence outline for email marketing (you can get it here: http://utm.io/u4d). Also, she has a free class called "One Week to Your Welcome Sequence" and you can signup here http://utm.io/u4eConnect with PMB on social media:Facebook: https://nolistmarketing.com/542e4 Twitter: https://nolistmarketing.com/7f91dInstagram: https://nolistmarketing.com/fa70dLinkedIn: https://nolistmarketing.com/ab1ee*** Featured Sponsor ***Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://nolistmarketing.com/e6f60

Joining Kim Beasley for this podcast is Abby Herman. Abby is a content strategist for small business owners, helping to get her clients' written message out to their audience, in their own voice and on their own terms. She specializes in working with service-based businesses to generate ideas and strategies that help to move their businesses forward with content that attracts the perfect clients.During this podcast, Abby shares some really great tips about how she has grown her business to the point where she now focuses on helping her clients with content strategy, email marketing, and their email strategy.PMB Nuggest shared by Abby:1. Background about her business and her Why she's in business today2. Tips of how you can overcome content and email marketing issues3. Information about low-cost option regarding content and email marketingAbby is also providing a FREE download which is a welcome sequence outline for email marketing (you can get it here: https://nolistmarketing.com/9aab7). Also, she has a free class called "One Week to Your Welcome Sequence" and you can signup here https://nolistmarketing.com/b5dafLink to part 2 of Abby's interview: https://nolistmarketing.com/fh0wi3Connect with PMB on social media:* Facebook: https://nolistmarketing.com/542e4* Twitter: https://nolistmarketing.com/7f91d* Instagram: https://nolistmarketing.com/fa70d* LinkedIn: https://nolistmarketing.com/ab1ee*** Featured Sponsor ***Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://nolistmarketing.com/e6f60

When I was freelancing as a web designer one of the things I had trouble with is getting content on time from clients. I'm sure other designers can agree that this part of the web design process can be a pain. Don't Forget To Pin Me!

Have you had bad experiences in hiring someone who ended up letting you down? Or are you afraid of nurturing working relationships that you won't be able to sustain over time? Join Shelli Warren as she coaches Abby Herman of Write Solutions, in working through her fears around hiring team members or subcontractors. Shelli also shares some tips for improving Abby’s search, onboarding, and trial strategies as well as ways to check in to make sure new hires are a right fit for her business. Shelli and Abby tackle money mindset issues, and discuss how to create new partnerships that will allow her to scale her business and continue to provide top notch service to her clients. Join the BizChix Community Connect With Abby Herman: Write Solutions Website Blog YouTube Instagram Facebook Books or Tools or Events Mentioned: Zoom Listen to The BizChix Podcast Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session Work With Natalie: One Day Mastermind CEOCHIX Mastermind Strategy Session This episode was first published at BizChix.com/team5. Listen to our sister podcast BizChix on your app or at http://bizchix.com. Join the BixChix Community here.

Today I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you, and how you can find the right content for your audience. Abby talks about some great information that you can put into place today to plan your content in advance so you’re never worried about doing things at the last minute and so that you can really dig into what your audience needs and you want to share with them. Abby is a content strategist and content coach for small business owners, helping to get her clients' written message out to their audience, in their own voice and on their own terms. She specializes in working with female-owned, service-based businesses to generate ideas and strategies that help to move their businesses forward with content that attracts the perfect clients. Abby firmly believes in the power of educating and empowering business owners so they can grow their businesses without breaking the bank. Community over competition is truly her jam! Topics Discussed: How she started helping business owners create content Why small business owners need a process for creating content How to keep your content engaging The importance of asking your audience what they need and want Finding your content centerpiece Using video to share content Why you might want to date your content CEO dates Creating themes for content to help batch create and creating new value How to create the your audience needs Finding the main topics of your content Tips to create content consistently Resources Discussed: Instastories Todd Herman’s 90 Day Year Orange is the New Black Once Upon a Time Connect with Abby: Website Facebook Instagram YouTube

Content is critical for business as they aim to capture the attention of consumers and keep them engaged and informed. Done effectively, content marketing drives deeper engagement with current tribe members and prospective customers. On today’s episode, I sit down with Abby Herman – content guru – to talk about how creating killer, valuable content will help create a positive relationship with your audience and build a solid foundation upon which you can sell your products or services.

"Mistakes Are Subjective, Mama - It's How You React That Matters" by Abby Herman

Our guest on this episode is Abby Herman.  Abby is a copywriter and content coach and owner of Write Solutions. She helps business owners get their written message out to the masses in their own words and their own terms. Katie and Abby discuss the road to success, how Abby arrived at a copywriting career, the loneliness of entrepreneurship and more. You can find more information about this episode at Http://bloggingsuccessfully/014  

Join Meghan Maydel as she sips on wine and chats with Abby Herman who snagged herself a Goose Island IPA. Cheers! While we’re on the topic, first things first. Meghan would love you for forever if you would leave a review (which you can totally do now from your apple podcast app)! It’s how other badasses like […] The post BB 003: Goose Island IPA with Abby Herman appeared first on Meghan Maydel.

My guest today is Abby Herman founder of Write Solutions, content marketing, and coaching for small business owners. While Abby isn't "technically" a wedding pro herself, she DOES serve wedding pros through her business and I knew I had to have her on the show to spill her content secrets. Abby has been a freelance writer for almost ten years and has been running her business full-time since 2013.  I think we can all agree that between our blogs, social media, live video and the list goes on, that it can be overwhelming creating content for our businesses AND performing our actual jobs as planners, photographers, florists, etc. But we know we have to do it...at least some of it. In today's market, we have to keep an online presence in order to stay competitive.  Abby is going to help us with our content strategy today. Abby takes us through what it is like when a wedding pro outsources to her and the services she provides. Then she walks us through what we can do if we're not ready to outsource and prefer to DIY our content plan. And finally, Abby tells us how we can (and should) repurpose our content in multiple ways to get the most mileage out of our message.  This was a GREAT conversation and I took away a ton of ideas for repurposing my content in 2017 and I think you will too. Take a listen to the show and come back to the comments so continue the conversation.  FULL SHOW NOTES & RESOURCES