Podcasts about strategic content

Join LinkedIn expert Louise Brogan in this episode of Raise Your Visibility Online as she shares her excitement about speaking at the Social Media Marketing World conference in San Diego.   Louise delves into the importance of strategic content creation on LinkedIn, emphasizing the need for consistency and repeated messaging to build trust and thought leadership.   She discusses effective content types, including carousel posts, polls, and newsletters, and provides actionable insights on repurposing one piece of content in multiple ways to enhance visibility.   Louise also introduces her new membership offering on YouTube and shares a success story from her recent content marketing workshop.   https://www.youtube.com/@RaiseYourVisibilityOnline/join   00:00 Introduction to Raise Your Visibility Online 00:50 Excitement for Social Media Marketing World 02:26 Strategic Content for LinkedIn 04:45 Engaging LinkedIn Posts 07:12 One Message, Many Ways 10:40 Membership and Workshops 12:34 Conclusion and Upcoming Events  

                                Show Notes In this episode of Pursuing Freedom, Jay Papasan joins us to dive deep into the power of execution, goal setting, and navigating today's business landscape.  If you've ever felt overwhelmed, stuck, or unsure how to move forward, this conversation is packed with insights to help you cut through the noise and focus on what truly matters. What You'll Learn in This Episode: The #1 reason business owners feel stuck—and how to fix it Why most people unconsciously quit on their goals and how to stay committed The power of The One Thing and how to eliminate distractions How to navigate market shifts and position yourself for success The truth about execution: why doing more isn't the answer How to avoid “goal drift” and stay on track all year long … and much more!                                   About Jay Papasan [Pap-uh-zan] is a bestselling author who serves as the Vice President of Strategic Content for Keller Williams Realty International, the world's largest real estate company. He is also CEO of The ONE Thing training company Produktive, and Co-Owner, alongside his wife Wendy, of Papasan Properties Group with Keller Williams Realty in Austin, Texas. Jay was born and raised in Memphis, TN. After attending the University of Memphis, he spent several years working in Paris. He later graduated from New York University's graduate writing program and began his publishing career at HarperCollins Publishers. There, he helped piece together bestselling books such as Body-for-Life by Bill Phillips and Go for the Goal by Mia Hamm. After moving to Austin, Jay joined Keller Williams Realty International, and in 2003 he co-authored The Millionaire Real Estate Agent, a million-copy bestseller, alongside Gary Keller and Dave Jenks. His most recent work with Gary Keller on The ONE Thing has sold over 3.5 million copies worldwide and garnered more than 500 appearances on national bestseller lists, including #1 on The Wall Street Journal's hardcover business list. It has been translated into 40+ different languages. Every Friday, Jay shares concise, actionable insights for growing your business, optimizing your time, and expanding your mindset in the TwentyPercenter. How to Connect With Jay Website: jaypapasan.com https://the1thing.com/ LinkedIn: linkedin.com/in/jaypapasan Facebook: facebook.com/jaypapasan Instagram: https://www.instagram.com/jaypapasan Recommended Resources  The ONE Thing: The Surprisingly Simple Truth about Extraordinary Success book by Gary Keller and Jay Papasan

What's holding you back from achieving extraordinary results? In this episode of the MindHack Podcast, we dive deep with Jay Papasan, bestselling author of The ONE Thing, to uncover the secret to mastering focus and achieving success. Jay's groundbreaking framework has transformed the lives of millions by helping them cut through the noise of daily distractions and discover their ONE thing—the priority that drives extraordinary outcomes.Join us as Jay shares the origin story of The ONE Thing, his collaboration with Gary Keller, and the research behind their powerful productivity principles. We explore the domino effect of small wins, why multitasking is sabotaging your success, and how to identify and take action on what truly matters. Jay also reveals his personal strategies for aligning daily habits with long-term goals, the role of core values in decision-making, and why thinking big is the first step to creating a purposeful life.Whether you're an entrepreneur, a busy professional, or simply someone striving for more clarity in a chaotic world, this episode is packed with actionable insights to help you focus on what matters most. Learn why most people fail at focus—and discover the ONE thing you're missing to unlock your potential.

#59: In this episode of the workplay podcast, we welcome Monica Boudreau! Monica is the founder and CEO of Posh Media, a multi-award-winning Canadian marketing agency with six years of experience in branding, website development, and social media management, specializing in helping both new and established businesses enhance their brand identity. In this episode, Monica discusses the multifaceted nature of branding, emphasizing that it goes beyond just logos to include messaging, visuals, and the overall customer experience. Key Takeaways from the Episode: Understanding Branding Beyond Aesthetics: Listeners will learn that branding encompasses much more than just a logo; it includes messaging, brand voice, visuals, and the overall experience a brand creates for its audience.The Long-Term Value of Branding: Monica discusses how branding is a long-term investment that may not yield immediate ROI but can lead to increased brand awareness and recognition over time, ultimately resulting in more sales and clients.The Importance of Visuals and Content Strategy: Monica emphasizes the need for a strategic approach to visuals, including the significance of seasonal content and the necessity of having a variety of high-quality images to effectively represent a brand across different platforms.DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

Subscriber-only episodeWhat if you could transform your business strategy without reinventing the wheel? Join us as we shine a spotlight on our exceptional client, Kate Walker. Kate has an unparalleled talent for harnessing data and understanding her audience's journey, which has been pivotal in scaling her business. From engaging Texas grad students for two years to seamlessly guiding them into her exclusive membership program for aspiring counseling supervisors, Kate's strategic finesse is nothing short of inspiring. She's now exploring national expansion, proving that a well-timed tweak can open new doors without starting from scratch. Get ready to discover how Kate repurposes content across podcasts, YouTube, and blogs, effectively keeping her audience captivated.This episode challenges you to look at your own business with a fresh perspective. Learn from Kate's mastery of content batching and strategic email campaigns to breathe new life into stagnant areas of your business. Our conversation is packed with insights that encourage you to leverage existing products and processes for greater impact. We invite you to think creatively about minor adjustments that could significantly boost your success. And remember, if you're not already part of our insiders' community, now's the perfect time to join and unlock exclusive benefits designed to fuel your business growth.Join Insider's today!

Epiosde Summary In this episode of OnBase, host Paul Gibson speaks with Becky Lawlor about transforming B2B content from digital noise into revenue-driving assets. Becky shares insights into the power of original research, emerging content formats, and distribution strategies that cut through B2B noise. From gated content strategies to the role of AI in modern marketing, Becky discusses how B2B marketers can unlock revenue potential with quality, data-driven content. About the Guest Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint Content, an agency specializing in original research and thought leadership content for B2B tech brands. With over a decade of experience working with companies ranging from startups to Fortune 500s—including Adobe, IBM, and Zapier—Becky has helped clients achieve 2-3x more leads, extensive media coverage, and a measurable boost in engagement. Her passion for data-driven storytelling and original research stems from her ability to excel across content marketing metrics like SEO, brand awareness, and thought leadership. Over the years, she's surveyed hundreds of B2B audiences and partnered with global marketing teams to deliver research-based content that drives demand and builds credibility. Connect with Becky Key Takeaways - Content That Converts: Original research content drives 3-5x higher engagement than generic educational pieces. - Strategic Gating: Gate content strategically to balance lead capture and accessibility, ensuring a value exchange for gated materials. - Effective Distribution Channels: Focus on one-to-one channels like email and LinkedIn, supported by cornerstone content like webinars, reports, and podcasts. - Data-Driven Decisions: Combine customer insights with marketing data to align content with customer needs and behavior. - The Role of AI: AI tools can enhance brainstorming, outlining, data analysis, and summarizing, but human expertise ensures the quality and relevance of the output. Quotes On Gated Content“The key is to gate content that justifies the investment and offers buyers real value in exchange for their data.” Tech Recommendations - AI tools like ChatGPT and Copilot - Gong for recording calls and deeper insights Recommended Resource Podcasts: - Content Briefly - B2B Marketing with Dave Gerhardt Books:- Obviously Awesome Connect with Becky⁠⁠⁠ ⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠Website

Episode 116: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptOne piece of advice that a lot of marketing guru's will give to their clients is to just “provide value” with your content and eventually, people will buy.While “providing value” is good to do and should be part of your strategic content strategy, if that's all you're doing, inevitably, what you'll find is that you're spending all day creating content, but it never converts into sales.In this episode, Mariah Macinnes explains her 3-step content creation strategy you need to implement in order to take people from cold audience to paying client. She explains how to get viral reach with your “top of funnel” content to build your audience, and then how to turn those new followers into customers and clients with your down-funnel content.About Mariah Macinnes: Mariah is the brains behind Content Queen and atravellers.co. She's not your average digital nomad – she's a storyteller, content marketing strategist, and big visionary with a mission to inform and educate.She lives the digital nomad dream, building her content marketing agency and creating an educational side to the business, all while documenting the journey online. Mariah's not just building businesses - she's crafting a life that's all about exploring and embracing what the world has to offer.In 2021, Mariah was diagnosed with tumors in her bowel and pancreas. Instead of letting it kill her dreams, while in neuroendocrine cancer remission, Mariah turned her story into a motivator to go after what she wanted. Now she is sharing her journey online and encouraging others to do the same.Register for Mariah's Content Creation Workshop: https://sales.contentqueenmariah.com/content-strategy-workshopConnect with Mariah:Website: https://www.contentqueenmariah.com/ Instagram (Content Queen): https://www.instagram.com/contentqueenmariah/ Instagram (Mariah): https://www.instagram.com/mariah_contentqueen LinkedIn: https://www.linkedin.com/in/mariahmacinnes/Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Episode 113: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptThey used to say that content is king. And for the longest time, creating content was something that always put you above your competitors.Now, content is a requirement. It's the baseline activity that your business needs to do just to survive, which means that it's not enough just to produce content – you need to be strategic about it.Creating strategic content that speaks to your audience at specific points in the customer journey is what allows you to appeal to a broad audience and grow your influence, while at the same time speak directly to your sub-niche buyers and move them along the path towards buying and joining.In this episode, Ben Albert explains his strategic content funnel and lays out in detail exactly what kind of content to create, how to engage your audience with it, where it should fit in your business, and how to leverage your content to land paying clients over and over again.About Ben Albert: Ben is the owner of Balbert Marketing LLC.  He is also the curator of The “Real Business Connections Network."Once an underdog, now a successful entrepreneur, Ben is passionate about helping other underdogs achieve their dreams.Ben is on a mission to actually move the needle on one million lives, one conversation at a time.Check Out Ben's “GrowGetters” Collective: https://growgettersonly.com/ben/Connect with Ben:Website: https://realbusinessconnections.com/ Linkedin: https://www.linkedin.com/in/realbenalbert Facebook: https://www.facebook.com/realbusinessconnections Instagram: https://www.instagram.com/realbenalbert/ Youtube: https://www.youtube.com/@realbusinessconnections/videos Apple Podcasts: https://podcasts.apple.com/us/podcast/real-business-connections-network/id1537115928 Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=5294f3445d964e25Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world. We talk about:How technological and generational shifts have made the dominant marketing funnel redundantHow to overcome the barrier of algorithmsWhy you should treat content formats as core brand resources Plus, we look at best practices from the fashion and tech industries Hosts:Konrad Olsson, Editor-in-ChiefErik Olofsson Haavikko, Creative director,, —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Powerful Content Podcast  Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha' moment!    How do you turn a content idea into something meaningful and strategic for your audience?  In this episode, Mel Daniels addresses the challenge of turning ideas into meaningful content and shares actionable steps to streamline the process of being more intentional. She discusses the importance of creating strategic content that engages your audience and moves them through the client journey.   Mel provides a detailed outline of steps including capturing initial ideas, refining them, ensuring they provide value, and sharing them effectively. She also touches on the concept of content creator archetypes to help listeners understand their unique approach to content creation.   Make sure you join Mel in her upcoming content planning workshop.    00:00 Introduction: The importance of strategic content  00:58 Welcome to The Powerful Content Podcast  01:58 Acknowledgement to Country  02:15 Turning ideas into meaningful content  04:05 The four Ps of consistent content  05:59 Capturing and refining your ideas  09:48 Organising and providing value  12:55 Sharing your ideas effectively  17:02 Workshop invitation  18:14 Connect and Work with Mel    Links mentioned in this podcast  Content Planning Workshop  A Year's Worth of Content Mini-course  The Content Effect  Content Creator Archetype Quiz    If you enjoyed listening to this episode, then you'll also love:  Episode 20 – Abundant content ideas  Episode 89 – The ultimate content idea generator Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links I these show notes. I will receive a small compensation if you use these links. There's no extra charge to you, but it helps me create more free content like this podcast, for you. 

Director of SEO and Strategic Content at Coursera, Divya Hillier, discusses the critical role of humanization and empathy in SEO strategy. She emphasizes how understanding and integrating these elements can significantly enhance engagement and effectiveness in digital marketing. By focusing on the human aspects behind search behaviors, Divya provides insights on creating more meaningful and impactful SEO campaigns. Show NotesConnect With: Divya Hillier: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building something that stands the test of time takes immense dedication and vision. Think about cathedrals—centuries of labor and craftsmanship have resulted in breathtaking structures that draw people from all corners of the world. Why? Because they're built with purpose, detail, and a legacy in mind. In the realm of real estate, this principle holds immense power. How can we create something that not only serves a function but also attracts the very clients we want to serve? So many businesses and real estate companies struggle to attract the right clients or tenants. We pour time and energy into it, but it just doesn't have that pull that makes people come to us effortlessly. How do we create something that stands the test of time? What if, instead of constantly chasing clients or buyers, we could create a business or product that naturally attracts the people we want to serve, like cathedrals attract visitors? In this clip, I'm joined by creative executive, founder, and best-selling author Jay Papasan to discuss how to create something that not only attracts the people you want to serve but also resonates deeply with your target audience.   Things You'll Learn In This Episode  Identifying what actually mattersIn life and business alike, we have to be able to identify priorities and give it all our time and resources until it takes off. Why is it so important to give our priorities our all and do what needs to be done. Read for what you needFocused reading helps us efficiently gain the knowledge and skills relevant to current goals. How can we tailor our reading habits to better align with personal or professional needs? Why we have to give to growGiving and investing in others strengthens connections and cultivates personal fulfillment. How can cultivating a habit of generosity impact our relationships and overall well-being? Guest Bio Jay Papasan is a best selling author who serves as the Vice President of Strategic Content for Keller Williams Realty International, the world's largest real estate company. He also co founded KellerINK and Produktive with Gary Keller. He is also a principal owner, with his wife Wendy, of Papasan Properties Group in Austin, Texas. His most recent work with Gary Keller on The ONE Thing has sold over 3 million copies and has been translated into 41 different languages worldwide. The ONE Thing garnered more than 500 appearances on national bestseller lists, including #1 on The Wall Street Journal's hardcover business list. Follow Jay on Instagram @jaypapasan  Visit https://www.jaypapasan.com/  Visit https://www.thetwentypercenter.com/  Find Jay on LinkedIn @Jay Papasan   About Your Host Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.   Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode! Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com  To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/. 

Episode Summary:Are you a wellness entrepreneur struggling to grow your business online? In this episode, we dive into strategic content creation to help you expand your wellness business while avoiding burnout. Whether you're a yoga teacher, health coach, physical therapist, or healer, learning how to use content to attract clients and generate consistent revenue is key to reaching six figures—without overworking. I'll show you how to balance growth-focused content with sales-oriented posts, so you can engage your audience and drive conversions. From educational videos to personal stories and Instagram reels, I'm sharing practical strategies that will boost engagement and help you connect emotionally with your ideal clients. As a physical therapist, yoga teacher, and business coach, I've seen firsthand how powerful consistency and creativity can be in growing a wellness business. This episode will also tackle the common visibility fears many entrepreneurs face, and how to overcome them to maintain momentum in your business. Key Takeaways: Balance Content Types: Discover how to create a healthy mix of sales-driven and growth-focused content to keep your audience engaged and interested. Leverage Multiple Platforms: Learn why diversifying your content across platforms like Instagram, YouTube, and email lists can significantly boost your online presence. Experiment with Formats: Find out which content formats—like educational posts, client testimonials, personal stories, and humor—will resonate most with your audience. Consistent Lead Generation: Understand the importance of regular posting and engagement to ensure a steady flow of new clients and increased visibility. Overcome Visibility Fears: Learn how to address mindset blocks around being seen online, so you can confidently show up for your business. If you're ready to level up your content strategy and grow your wellness business online, tune in now! Resources: Get into the FREE workshop to Make More Impact in your Wellness Business. You'll get all the info so you can help more people and earn more revenue in less time here: https://path-to-profit.pages.ontraport.net/online-physical-therapist Dr. Alison McLean's Instagram: @igniteyourwellnessbusiness Sarah Sovoca's Instagram: @coach_sarahsovoca Ready to work with me? Book a coaching call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ignite-ur-wellness-biz/support

We often talk about strategy—growth strategy, sales strategy, marketing strategy. When it comes to content, strategic content is a game-changer. Aligning content with clear goals builds trust and credibility, leading to sustainable growth. This strategy (pun intended) can work for any business, and today, John Hall, an entrepreneur and growth architect, is telling us how to make the most out of it. About John HallJohn Hall is a co-founder of Influence, which he grew to 100 employees and sold in 2018. Now, as the Chief Strategist at Relevance.com and co-founder of Calendar.com, he helps people manage their time and relationships better. He's also the author of the best-selling book “Top of Mind” and has won the EY Entrepreneur of the Year Award.John shares his entrepreneurial insights in weekly columns for Forbes and Inc. and writes for over 50 publications, including CNBC, Harvard Business Review, and Fast Company. Known for his straight talk in PR, SEO, and thought leadership, he's invested in many successful businesses. When he's not working, John loves spending time with his family. He's passionate about helping great companies and people thrive.Key Insights:Target the right audience. Use specific, detailed keywords to attract the right people for your business to reach those who are most likely to convert into clients.Measure, measure, measure. Regularly evaluate how well your content is performing against your business goals. Use these insights to tweak your strategies and improve your results.Invest in sustainable growth. Focus on investments and clients who are committed to ethical, sustainable practices. This not only ensures long-term success but also aligns with your values.Leverage AI for content creation. AI tools can help you create, repurpose, and optimize content more efficiently. Incorporate AI to streamline your content process and keep the quality high.Focus on quality over quantity. Producing high-quality, impactful content is more beneficial than churning out large volumes of mediocre material. Quality content builds credibility and engages your audience more effectively.John's best advice for entrepreneurs:“There are so many things you can do with content, but you have to start with the goal and then back into what strategy will be the most effective to accomplish that goal.”Get John's book “Top of Mind”Connect with John Hall:LinkedInInstagramXWebsiteFollow Beyond 8 Figures:LinkedInXWebsiteAffiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey. 

Do you get sucked into perfectionism or overthinking when you sit down to create content? Are you sacrificing precious time and energy working hard on content that just isn't landing and turning into paying clients?What if instead, you knew exactly what to focus on in your content that's unique, timely, stand out and EXACTLY what your clients need to hear to know you're the one they want to hire?Imagine having some super powerful content prompts to highlight the most potent parts of your message while we're in Virgo season…. Well, guess what…?! I made some prompts for you and shared them in this week's episode of Creative Magic Club!If you're like most creative entrepreneurs, you want to feel EXCITED by your content creation process while also KNOWING that what you produce will translate to repeat sales from amazing clients.In today's episode I share how Virgo season has been playing out for me and how I'm leveraging it all to have so much fun creating money-making content!Whether it's the perfectionism that slows you down or the overthinking or ADHD squirrel brain that sucks the joy and potency out of your content creation process, today is the day you can have a breakthrough!Join me as I guide you through Virgo season's practical and transformative energy, helping you unlock your content magic and attract your dream clients effortlessly. Don't miss out on this opportunity to transform your content strategy and move your audience to become your new soulmate clients!In a 90-minute private coaching intensive together, we'll focus on the most important changes you can start making in your messaging to attract more paying clients into your offers. During our time together we'll make sure your offer is actually targeted at the kinds of clients you REALLY want to be working with, we'll tighten up your messaging (or write it from scratch if we need to), and we'll map out a feel-good launch plan to start filling it up with amazing clients.

In this episode of the podcast, I chat with Kate and Nick Story, experts in marketing strategies for photographers and dynamic duo behind BookMoreBrides.com . Together, they talk about the significance of balancing slow and fast marketing methods, developing a clear brand, and leveraging social media to build a sustainable business. Kate stresses the importance of understanding client desires and crafting your services around them, while Nick highlights the value of authenticity in interactions. The Big Ideas:Balance Marketing Methods: Use both slow (SEO, blogs) and fast (ads, social media) strategies to draw in clients and sustain growth.Clear Branding: Define your style and branding to attract your ideal clients and stand out in the market.Client-Centered Service: Focus on what potential clients want and need, rather than just selling a service.Strategic Social Media: Be consistent, clear, and tell compelling stories to connect with your audience.Photography Action Plan:Refine Your Brand: Identify your unique style and strengths as a photographer. Craft a clear and compelling brand message that speaks to your ideal clients.Optimize Your Website for SEO: Research and use relevant keywords in your content to improve search engine rankings. Regularly update your blog with useful, client-focused content.Engage in Social Media Marketing: Create and follow a content calendar with consistent posts. Share client stories, behind-the-scenes, and your professional journey to engage followers.Conduct Market Research: Interview past and potential clients to understand their needs and preferences. Use their feedback to tailor your services and marketing messages.Network and Collaborate: Reach out to wedding planners and venues for styled shoot collaborations. Partner with other professionals in the industry to expand your reach and portfolio.Resources:Learn more about marketing your wedding photography buisness - https://www.bookmorebrides.com/Download your free copy of46 Creative Photo Ideas to Get You Out of a Rutat https://creativeimageideas.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/Connect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

Today, we have two guests on the 3DPOD: Bonnie Gurney of the Association for Manufacturing Technology (AMT) and Debbie Holton of Converge Consulting. Debbie has extensive experience in trade shows and has worked in communications for SME, America Makes, ASME, and AMT. Meanwhile, Bonnie is the Vice President of Strategic Content & Partnerships at AMT. Since AMT organizes the world's largest event dedicated to manufacturing technology, the International Manufacturing Trade Show (IMTS), we delve deeply into this leading event, which is taking place September 9-14 in Chicago. We also discuss event organization in general, the state of events, and how to visit an event successfully as a professional or company.

Jay Papasan has roughly 20 years of real estate investing experience and multiple investment properties. He is a bestselling author who serves as the Vice President of Strategic Content for Keller Williams Realty International, the world's largest real estate company. He also cofounded KellerINK and Produktive with Gary Keller, and is a principal owner, with his wife Wendy, of Papasan Properties Group in Austin, Texas. For more on Jay (for Apple Podcast listeners, please click on the Episode Website link below to access the following links): Instagram - https://www.instagram.com/jaypapasan/?hl=en Facebook - https://www.facebook.com/jaypapasan/ LinkedIn - https://www.linkedin.com/in/jaypapasan  The Moorhead Team is excited to bring you information about investing in real estate in the Central Texas area! More information can be found at our website at www.themoorheadteam.com and our YouTube page The Moorhead Team.  We also have meetups every month for investors of all skill levels & anyone interested in learning more about real estate investing - click here for more info. We're always aiming to bring you great free content about investing in real estate in Austin, TX! Instagram: @themoorheadteam  Make sure to sign up for our email list for off market properties and market updates!

Jay and Wendy Papasan discuss their journey from humble beginnings to building a successful real estate empire. They discuss the power of aligning with your significant other through goal setting and the importance of having a 'big why' to drive you forward. The Papasan's share insights from their experience with Keller Williams, investing in rental properties, and the critical role of persistence and proper goal management in achieving financial independence. The episode also touches on their upcoming Couples Goal Setting Retreat, which has helped countless couples align their goals and values for greater success. 00:00 Introduction and Importance of Sacrifices 00:11 Meet the Hosts: Mike and Emanuel 00:35 The Concept of Short Term Rentals 00:44 Live from Boston: Special Episode 00:57 Guest Introduction: Wendy and Jay Papasan 01:53 Jay's Journey with Keller Williams 03:34 First Steps into Real Estate Investing 04:54 Building Wealth and Overcoming Scarcity Mentality 12:16 The Importance of Financial Education 18:44 The Power of Consistent Effort 19:26 Understanding the Journey to Success 21:31 The Importance of Focus in Entrepreneurship 22:21 Building Wealth Through Long-Term Investments 23:44 Navigating Speculation vs. Investment 27:47 Setting Goals as a Couple 33:46 Secrets to Success and Final Thoughts Jay and Wendy's Bio Jay Papasan is a bestselling author who serves as the Vice President of Strategic Content for Keller Williams Realty International, the world's largest real estate company. He also cofounded KellerINK and Produktive with Gary Keller, and is a principal owner, with his wife Wendy, of Papasan Properties Group in Austin, Texas. Jay was born and raised in Memphis, TN. After attending the University of Memphis, he spent several years working in Paris. He later graduated from New York University's graduate writing program and began a publishing career that led him to HarperCollins Publishers. There, he helped piece together bestselling books such as Body-for-Life by Bill Phillips and Go for the Goal by Mia Hamm. After moving to Austin, Jay joined Keller Williams Realty International, and in 2003 he co-authored The Millionaire Real Estate Agent, a million-copy bestseller, alongside Gary Keller and Dave Jenks. He also co-authored the bestsellers The Millionaire Real Estate Investor and SHIFT. His most recent work with Gary Keller on The ONE Thing has sold nearly 2.5 million copies and has been translated into 41 different languages worldwide. Last year, Papasan Properties ranked #21 for teams out of 120,000 Realtors in Texas by Real Trends. In addition to her real estate business, Wendy is the co-founder and Chairman of the Board for Her Best Life, a million-dollar startup that helps women build big businesses and even bigger lives. Wendy is married to Jay Papasan, an international speaker, the #1 best-selling real estate author, and the vice president of Keller Williams Int'l. They are the proud parents of two teenagers and a dog named Taco. Visit wendyis.fun for more information. Connect with Jay and Wendy www.jaypapasan.com www.wendyis.fun www.papasanproperties.com Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

Jay and Wendy Papasan discuss their journey from humble beginnings to building a successful real estate empire. They discuss the power of aligning with your significant other through goal setting and the importance of having a 'big why' to drive you forward. The Papasan's share insights from their experience with Keller Williams, investing in rental properties, and the critical role of persistence and proper goal management in achieving financial independence. The episode also touches on their upcoming Couples Goal Setting Retreat, which has helped countless couples align their goals and values for greater success. 00:00 Introduction and Importance of Sacrifices 00:11 Meet the Hosts: Mike and Emanuel 00:35 The Concept of Short Term Rentals 00:44 Live from Boston: Special Episode 00:57 Guest Introduction: Wendy and Jay Papasan 01:53 Jay's Journey with Keller Williams 03:34 First Steps into Real Estate Investing 04:54 Building Wealth and Overcoming Scarcity Mentality 12:16 The Importance of Financial Education 18:44 The Power of Consistent Effort 19:26 Understanding the Journey to Success 21:31 The Importance of Focus in Entrepreneurship 22:21 Building Wealth Through Long-Term Investments 23:44 Navigating Speculation vs. Investment 27:47 Setting Goals as a Couple 33:46 Secrets to Success and Final Thoughts Jay and Wendy's Bio Jay Papasan is a bestselling author who serves as the Vice President of Strategic Content for Keller Williams Realty International, the world's largest real estate company. He also cofounded KellerINK and Produktive with Gary Keller, and is a principal owner, with his wife Wendy, of Papasan Properties Group in Austin, Texas. Jay was born and raised in Memphis, TN. After attending the University of Memphis, he spent several years working in Paris. He later graduated from New York University's graduate writing program and began a publishing career that led him to HarperCollins Publishers. There, he helped piece together bestselling books such as Body-for-Life by Bill Phillips and Go for the Goal by Mia Hamm. After moving to Austin, Jay joined Keller Williams Realty International, and in 2003 he co-authored The Millionaire Real Estate Agent, a million-copy bestseller, alongside Gary Keller and Dave Jenks. He also co-authored the bestsellers The Millionaire Real Estate Investor and SHIFT. His most recent work with Gary Keller on The ONE Thing has sold nearly 2.5 million copies and has been translated into 41 different languages worldwide. Last year, Papasan Properties ranked #21 for teams out of 120,000 Realtors in Texas by Real Trends. In addition to her real estate business, Wendy is the co-founder and Chairman of the Board for Her Best Life, a million-dollar startup that helps women build big businesses and even bigger lives. Wendy is married to Jay Papasan, an international speaker, the #1 best-selling real estate author, and the vice president of Keller Williams Int'l. They are the proud parents of two teenagers and a dog named Taco. Visit wendyis.fun for more information. Connect with Jay and Wendy www.jaypapasan.com www.wendyis.fun www.papasanproperties.com Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to triple your income in just one week? In this episode, we're diving into the exact steps you need to take to sell out your main offer in just 7 days. It's not about creating more content; it's about creating the right content that speaks directly to your dream clients and addresses their core problems. Learn how to stop confusing your audience with multiple offers and start converting with precision. Ideal Client Scenario: Learn from specific examples, such as a business owner struggling with inconsistent sales and over-relying on new content creation to jumpstart engagement. Discover how to shift this mindset to more effective strategies. Frameworks and Workflows: Understand the importance of defining clear frameworks and workflows that showcase your unique approach and value proposition. Get All My Training Here! Rate, Review, & Follow on Apple Podcasts "I love this podcast." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- build the online business they truly desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast. If you're not following, there's a good chance you'll miss out. Follow now! --- Send in a voice message: https://podcasters.spotify.com/pod/show/alyece1smith/message Support this podcast: https://podcasters.spotify.com/pod/show/alyece1smith/support

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to address it. Brian also talks about the challenge of breaking down silos within institutions to enhance communication and effectively measure marketing efforts, but also the ROI it could yield. Hear how personalized content and cross-departmental collaboration can revolutionize your institution's approach to lifelong educational journeys.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Brian Background | 01:00 Defining Content Marketing for Higher Ed | 03:37 Building Trust and Relationships through Content | 06:29 Engaging Non-Traditional Students | 09:30 Alumni Engagement Strategies | 11:08 Measuring Content Marketing Success | 16:56 Breaking Down Silos in Higher Ed | 19:51 Conclusion and Contact Information | 24:10  RELEVANT LINKS:BrianWPiper.comEpicContentMarketing.comEpic Content Marketing - Second EditionBrian Piper LinkedIn ProfileBrian Piper on XFYI Episode: Higher Ed's Future: Addressing SEO and AI with Brian PiperFYI Episode: Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar

Feeling stuck and overwhelmed when it comes to creating strategic content for your business? This short and sweet practical episode is for you. In it, I share with you 3 uber helpful questions to help ignite strategic content ideas for your business, that will help you create connection, trust, and conversions.   ___   PSST. I am running a free live masterclass next week, on the 5 secrets to create more visibility and sales through content. It's gonna be an epic 60 mins. Join us here www.wordfettigroup.com/livemasterclass  

Blogging isn't what it used to be, but there are so many more opportunities for us now than there were 10 years ago. In today's episode, I'm highlighting what I think makes a professional blog, the opportunities that blogs provide, and how you can take your blog to the next level! Head to thrivetogether.blog/podcast for the show notes! Find it Quickly 2:11 - The Evolution of Blogging 4:34 - Professional Blogging: What It Is and Isn't 6:17 - Strategies for Successful Blogging Today 12:02 - The Power of Consistency and Strategic Content 15:59 - Blogging vs. Social Media: Building a Sustainable Career 19:19 - What's Shift? Resources Mentioned The Profitable Blogger Society Thrive's Youtube Channel Thrive Facebook Community Shift SEO 101 Class ----- Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Profitable Blogger Society—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community! 

How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing. The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You'll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements. This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook. Find out:Why long-form written content is the best type of content to repurposeThe power of generative AI to help with repurposing Why you need a repurposing process Important links & mentions:6Sense https://6sense.com/Boosting content velocity through repurposing with Ashley Faus https://www.linkedin.com/in/jchutchinswriter/How to maximize content with a small team with Jess Cook https://www.linkedin.com/in/jchutchinswriter/Chris on LinkedIn https://www.linkedin.com/in/jchutchinswriter/Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

In this episode of the Business Growth Hacks podcast, Andrew and John discuss the importance of strategic content planning using tools like editorial calendars. They get into the three stages of the client's journey (top of the funnel, middle of the funnel, and bottom of the funnel) and emphasize the need to address each stage to maximize business growth. They also highlight the significance of being intentional about content creation and offer insights into how editorial calendars can drive traffic, improve SEO, and enhance overall marketing strategies.Key Points:Three Stages of the Buyer's Journey:The episode begins with an exploration of the top, middle, and bottom of the funnel stages in the client's journey. It's emphasized that addressing each stage strategically is crucial for effective content marketing.Importance of Editorial Calendars:The conversation underscores the role of editorial calendars in content planning. They discuss how calendars help in addressing pain points, guiding potential solutions, and ensuring a cohesive marketing strategy.Strategic Approach to Content:The hosts stress the need for a strategic approach to content creation, focusing on SEO, audience targeting, and measurable results. They advocate for planning, consistency, and relevance in content marketing efforts.Quotable Moments:"Having that editorial calendar is allowing you to be strategic in addressing your customer audience, your demographic, your persona, and making sure that you are addressing everyone that's in the funnel." "If you don't have a calendar and you're not planning this stuff out, don't expect it to be pristine.""Don't give up on something because it's not getting the results that you want. Make sure that you're actually putting everything into it that you're supposed to."

Welcome to a new episode of Business Lunch. In today's episode, Ryan Deiss and I dive deep into some more nuances of content creation in today's digital age. We'll talk about finding the balance between maintaining audience engagement and avoiding content fatigue. Join us for a fresh perspectives on managing your content strategy effectively without overwhelming your audience or yourself.Highlights:"If you're chasing everybody then you know, you're going to maybe even turn off your core audience""If you produce great content, then your audience will tell other people about it, and people will find you.""The whole way that you're missed is you're there, you leave, and then you come back again at some point."Timestamps:00:00 - Content Creation Challenges01:09 - The Downside of Overproduction in Content04:26 - Discussing Creator Burnout and Audience Fatigue07:53 - Practicality of Content Quantity vs. Quality09:18 - Lessons from Influencers on Audience Retention11:28 - Evaluating Target Audiences and Content Relevance16:22 - Strategy Shifts in Content Production20:31 - Creating Impactful Content Without the Grind26:26 - Benefits of Intermittent Content Release31:01 - Paid Promotion and Consistency in ContentCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Do you feel stuck trying to make your fitness content stand out? Trying to consistently upload high quality, valuable content that also goes viral is a struggle for so many coaches in an industry where social media marketing is feeling increasingly saturated. This week, Tara chats to Katherine Londono about create high quality and strategic social media that you can feel proud of. KEY TAKEAWAYS Differentiate your approach to Instagram and TikTok, treating Instagram as a portfolio for clients and TikTok as a platform to connect with your audience. Create content that aligns with your aesthetic and provides value to your audience, such as styling tips or educational content. Prioritise quality over quantity when it comes to content creation, setting a goal for consistent posting that aligns with your schedule. Collaborate with others to create content, as it can make the process more enjoyable, efficient, and expand your audience. Be intentional with your content creation strategy, understanding your audience and providing value that aligns with their needs and interests. Start with the resources you have and practice to improve your content creation skills, rather than waiting for the latest equipment or tools. CONNECT WITH KATHERINE: Instagram TikTok HOW YOU CAN SUPPORT THE SHOW: Subscribe, Rate & Review on Apple Podcasts Share to your IG stories Recommend the show to someone who might enjoy it! USE CODE: AWPTPODCAST for $200 off our AWPT 8 WEEK COURSE CONNECT WITH US: @awpt_university @hiit_it.fitness @kaylaleephysio

Join Nate Matherson as he sits down with Vince Nero for the forty-second episode of the Optimize podcast. Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. During the episode, Vince and Nate discuss the importance of backlinks, how to craft a backlink campaign, and what strategies yield the best results in 2024. Vince gives our listeners tactical examples of developing strategic content for guest posting and reveals his tips for guest posting. In this week's deep dive, Vince shares his views on backlink quality vs. quantity and where the SEO industry gets things wrong. Vince advocates for link-building activities that provide value to the user, and he emulates Google's E-E-A-T process for evaluating which websites could be the best fit for your website to generate a link from. Listen to why the quantity of backlinks isn't a KPI you should focus on. Rounding out the episode, Vince and Nate cover topics like the risks of buying backlinks, how organically created links diversify and de-risk your backlink profile, and how utilizing your own unique data to develop ‘Link Bait' will outcompete AI-generated content in the SERPs. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Vince on LinkedIn or visit the BuzzStream Website

Blogging Manifesto Series: Principle 6If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review.Today, we dive into Principle 6 which is...We structure our content with Topic Clusters THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Need help understanding your blog personas and getting lead magnet ideas? Get my FREE GPT4.0 Lead Magnet Masterkit here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

In this episode of the #Hashtags and Habits podcast, I talk about strategic quarterly content planning and how to craft a content plan that broadcasts your brand message loud and clear, deeply connects with your audience, and steers you toward your goals. Analyze Past Campaigns and Learn from Mistakes or MisalignmentEstablish Goals Based on What Makes Sense for Your BusinessConduct Research That Will Give You Insights Into the Future of Your CustomersPrioritize Growth at a Consistent PaceFollow us on IG and FB: @hashtagsandhabitspodcast Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust. Key Takeaways: Craft a content plan that gently guides clients from awareness to consideration, paving the way for conversions. Don't let those ghosted clients slip through the cracks; shoot them targeted emails spotlighting the early release of 2025 packages. Spice up your Facebook group with polls and virtual shindigs, catering to both 2024 and 2025 bookings. Sprinkle hints of 2025 excitement in your social media stories, while keeping the spotlight on the current year's bookings. Show off the perks of price monitoring and top-notch service to nudge clients towards locking in their 2025 plans pronto. Dive into threads and chats, stoking the flames of curiosity and anticipation for those 2025 bookings. Blend 2025 seamlessly into your content mix, giving it a cozy spot alongside 2024 without stealing the show. Keep that waitlist warm and fuzzy, staying in touch with potential 2025 clients until it's time to crank up the marketing machine. Episode Chapters: 00:00 - Disney Drops the Bomb: Early 2025 Packages03:18 - Crafting Content Pillars and Initiatives08:57 - Navigating the Marketing Maze for 2025 and 202413:14 - Rekindling Relationships: Email Marketing for Ghosted Clients15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts19:12 - Price Patrol: Monitoring and Service Spotlight21:06 - Chatting it Up: Threads and Conversations23:25 - Mixing 2025 into Your Content Cocktail24:15 - Amping Up the Excitement and Building That Waitlist25:52 - Wrapping Up: Conclusion and Your Call to Action

In this episode, Sean chats with Lewis Howes about strategic content tactics! ****** Join us for the #1 video marketing conference in the US for entrepreneurs

Unlock the secrets of email marketing with the expertise of Scott Bywater, an acclaimed marketing copywriter from Australia who joins us to share his wizardry on building an audience from scratch, leveraging AI technology, and creating content that captivates. Prepare to transform your marketing game as we delve into the fascinating interplay between innovation and strategy, guiding you through the labyrinth of effective communication in the digital realm. Our chat with Scott uncovers the essential elements of email list cultivation, the art of the soft sell approach, and the sweeping impact of AI tools like Otter.ai and ChatGPT on the world of digital marketing.Harnessing the power of curiosity, we explore how to craft content that not only engages but also drives your audience to yearn for more. Discover the finesse behind crafting headlines that hook, and why less can often be more when it comes to impactful reporting. Scott and I challenge the notion of being a generalist versus a specialist in marketing, shedding light on how to capitalize on your unique strengths and assets. We also share insights into how AI is reshaping the landscape of email writing, providing a glimpse into the future of marketing and the enduring importance of the human touch in an AI-driven world.As we wrap up, we leave you with a treasure trove of actionable tips from Scott on nurturing customer relationships and developing trust through targeted content. Embrace our "10 by 10" approach for an endless stream of engaging topics, and understand how omnipresence across multiple touchpoints can fortify trust with potential clients. A heartfelt thanks to Scott for his wisdom and to you, our listeners, for embarking on this journey with us. Stay tuned for more episodes where we continue to bring the brightest minds and most innovative ideas to the table, helping you elevate your marketing prowess every step of the way.Download Scott's Free ebook: 101 Subject Line Hacks, full of 101 cut and paste subject line templates to make you stand out in your prospects' inboxes. Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!This week, we explore the intriguing realm of optimizing taboo products and services with Tracy Laranjo, a seasoned expert in Conversion Rate Optimization (CRO) and research. Tracy, renowned for her dynamic presence in the optimization and experimentation community, brings a wealth of knowledge and an engaging personality to this compelling discussion.Episode Highlights:Redefining Marketing Norms for Taboo Products: Tracy dives deep into the challenges and innovative strategies involved in marketing products that are often stigmatized or overlooked. She shares her experiences with sexual wellness and death-related products, revealing how marketers navigate sensitive topics and cultural nuances.Empathetic and Inclusive Marketing: Learn about the importance of empathetic decision-making in marketing. Tracy highlights how understanding diverse customer segments can lead to more effective and inclusive marketing strategies, especially for products that cater to a wide range of individuals.Navigating Advertising Challenges: The episode sheds light on the unique hurdles faced while advertising taboo products, from dealing with ad platform restrictions to creatively showcasing products within legal and cultural boundaries.Strategic Content and Education: Discover how education and strategic content can be powerful tools in overcoming marketing challenges. Tracy discusses the role of informative content in guiding potential customers through their purchase journey, especially when dealing with sensitive or stigmatized products.Transparent and Compliant Marketing Practices: Tracy emphasizes the importance of compliance and transparency in marketing, particularly in sectors with stringent advertising guidelines.Tracy's Vision for the Future: The episode concludes with Tracy sharing her aspirations to specialize in sexual wellness and pleasure products, underscoring her commitment to sex positivity and inclusive marketing.Why You Should Listen:Whether you're a digital marketing professional, a business leader, or someone intrigued by the unique challenges of marketing taboo products, this episode offers a wealth of knowledge, insightful strategies, and real-world examples. Join us for an episode that not only educates but also inspires new ways to think about marketing in sensitive sectors.Tracy's LinkedInChapters:0:00 - Introduction1:08 - Tracy's Background2:14 - Challenges in Paid Acquisition3:18 - Starting in CRO4:20 - Ad Platforms and Cultural Barriers6:19 - Marketing Willful Products7:48 - Empathetic and Inclusive Decision Making10:02 - Cultural Norms in Marketing14:14 - Tracy's Specialization Goals in Sexual Wellness16:01 - Strategic Content and Education19:04 - Transparent and Compliant Marketing22:30 - Conclusion

Ready to organize your content creation in 2024 with efficiency and strategic precision? Promise yourself a productive year ahead as we navigate the essential aspects of planning your calendar, from setting your personal non-negotiables to aligning your content with your promotional strategy. More than just a New Year's resolution, this is about taking command of your content production in a structured and effective way.Let's discuss successful launches and why time management is your best ally in this journey. I'm sharing my experiences with back-to-back launches and how to make room for what truly matters, whether white space in your calendar or personal events that can't be compromised. Say NO to things that don't serve your content strategy, and learn how to use a content calendar effectively. Dive deep into previous episodes for a more comprehensive understanding of time management and strategic content planning.Finally, let's talk about the world of Asana, your new best friend for content calendar and accountability. With step-by-step techniques and a peek into the Google Sheets content calendar, I'll guide you through using Asana to stay on track with your content creation. Remember, the secret to confidence and productivity lies in a strategic plan that aligns your content with your business goals. So, whether you're a new listener or a seasoned fan, you're welcome in our community of content creators. It's time to get your plan and content game strong for 2024! Let's get planning, shall we?Collective: All-in-One Financial Solution for Self-Employed Entrepreneurs You have the power to control your financial future. It's time to unleash it. Collective offers the first back-office designed for self-employed business owners - company formation, tax, accounting, bookkeeping services, and useful resources for your small business. Try it today: https://krystalproffitt.com/collective *SPONSORED Stressed trying to edit your podcast? I've been there too! That's why I want you to snag my new favorite resource: "Podcast Editing Hacks, 18 Ways to Edit Smarter, Not Harder." Grab it here today: krystalproffitt.com/podcast-editing

You may be sitting at your computer in sweats right now. But it doesn't mean B2B marketers like yourself aren't fashion conscious. There's actually a lot the fashion industry can teach us about marketing.You were likely marketed those sweatpants. So think about what made you want them. Why did you buy from that particular company? And what was the deciding factor that made you purchase them?It's likely the company understood their industry, personalized their message, and created original content. Those are a few of the things we're talking about today with Edgio's Director of Corporate Communications, Brand and Strategic Content, Sally Winship Comollo. Together, we're looking at B2B marketing lessons from The Devil Wears Prada. So put on your Chanel boots (they'll go great with your sweats) for this episode of Remarkable.About our guest, Sally Winship ComolloSally Winship Comollo is Director of Corporate Communications at Edgio. There, she leads the development and execution of strategic content and communications programs that drive awareness for the company's innovative edge platform. Previously, she led content and communications at Equinix. She has over 15 years of experience in marketing communications, content marketing, PR, and events, spanning various industries and sectors, from consumer electronics to cloud computing to legal services.Her core competencies include branding and positioning, content creation and distribution, experiential marketing and events, media and analyst relations, internal and employee communications, and social media. About EdgioEdgio is a globally scaled edge-enabled software solutions provider that helps companies deliver extraordinary digital experiences — faster websites, more responsive applications, the highest quality streaming, and more consistent game and software downloads, to any device.About The Devil Wears PradaThe Devil Wears Prada is about new college grad Andy Sachs who lands a job at a prestigious fashion magazine in New York City, working as an assistant to the editor. It stars Anne Hathaway as Andrea “Andy” Sachs, Meryl Streep as the editor, Miranda Priestly, Stanley Tucci as art director Nigel Kipling, and Emily Blunt as Miranda's other assistant. The movie came out in 2006 and is based on the book by Lauren Weisberger. It was directed by David Frankel and produced by Wendy Finerman. The screenplay was written by Aline Brosh McKenna. The book was inspired by Lauren Weisberger's experience as an assistant to Vogue editor Anna Wintour.What B2B Companies Can Learn From The Devil Wears Prada: Know and understand your industry. As Andy is just learning about the fashion industry, she makes an offhand comment about clothing being “stuff.” Miranda Priestly is quick to remind Andy that she is, in fact, the target audience for that “stuff.” Miranda points out that Andy is wearing a cerulean sweater, a color blue made popular by the fashion industry. So knowing your industry means being able to make the discerning and nuanced choices that will speak more effectively to your target audience. So your message resonates with them above all others. You'll even be so effective, your audience won't even know they're being influenced by your “stuff.”Personalize your message. Andy memorizes the guest list for the Met Gala so she can be Miranda's reference when meeting them. So Miranda was able to personalize her greeting for each person. This small but critical tip is something we can apply to marketing. Sally says, “How do you personalize your message for your different customer segments or your different stakeholders?” You want each customer or each stakeholder to feel important and like they matter to your business. Personalization is a simple yet effective way to do that.Be agile. As Miranda says, “By all means, move at a glacial pace. You know how that thrills me.” Marketers have to be moving quickly and working to stay ahead of the every-changing industry landscape. Ian says, “Just pacing in general is really important. How quickly you're doing sprints or project delivery, whether or not something is good enough to go out, versus how long you spend on it. Like that, to me, is the hardest part of marketing, is ‘How much time do you spend on the thing?'”Create original content. In other words, don't recommend florals for your spring line of clothing. As Miranda says, “Florals? For spring? Groundbreaking.” It cuts to the core. Sally says when it comes to B2B marketing, “How do you break away from things that may seem easy? Like, ‘Oh, everybody's doing video now, so let's do video'. Well, video might not work for your audience, or how do you make videos, but better?” So don't follow the crowd, but fashion your own content.Quotes*”Our sales team is going through a very similar transition from just selling solutions or selling the product to value-based solution selling and transparent selling. So being honest about what we can do for them and what we can't do for them. Because that creates that trusted advisor type of role. Our marketing is mimicking that. So not just creating content that shows the value that we bring to the customer, but then also creating content that's valuable to the potential customer.” - Sally Winship Comollo*”Ultimately, the intangible ways of tracking ROI are also important. With analyst relations, when you get to the point where analysts come to you and say, ‘Hey, we've got a report coming out on edge platforms and we want you to be in it,' Then that to me shows that what we're doing is working.” - Sally Winship ComolloTime Stamps[0:55] Meet Sally Winship Comollo, Director of Corporate Communications, Brand and Strategic Content at Edgio[1:48] Why are we talking about The Devil Wears Prada?[2:48] What does Sally do at Edgio?[3:31] What's The Devil Wears Prada about?[6:59] Why is The Devil Wears Prada remarkable?[13:52] What can Miranda Priestly teach us about leadership?[19:19] What B2B marketing lessons can we take away from The Devil Wears Prada?[23:18] What's Sally's content strategy at Edgio?[28:49] How does Sally prove the ROI of content?[33:49] What advice would Sally give others in content marketing?LinksWatch The Devil Wears PradaConnect with Sally on LinkedInLearn more about EdgioAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Join us for an exciting discussion with Stephan Chandler-Garcia, Director of Strategic Content at Salesforce, as he takes us through his journey from composing music on a computer in his early school years to becoming a self-taught Salesforce Developer. Listen in as Stephan recounts his experiences of exploring computers, creating custom scenery for a computer game, and ultimately moving to the UK to start his career in the Salesforce economy, all without a college degree.  Stephan gives an intriguing insight into his project HowToDev_ a series aimed at helping people transition into Salesforce development. He also sheds light on the future of development, focusing on the role of AI, Data Cloud, and Hyperforce in the current Salesforce landscape.  Tune in to hear about Stephan's exciting journey, his contributions to Salesforce, and his vision for the future of AI in development. Show Highlights: Insights into the core object model, security, order of operations, and the impact of low code and no code tools in Salesforce. The future of development and the role of AI, Data Cloud, and Hyperforce in the Salesforce landscape. The importance of learning how to prompt AI tools, equating it to understanding how to use a search engine like Google.  Using pre-built and pre-configured AI applications.  Links: Stephan on LinkedIn: https://www.linkedin.com/in/stephanwgarcia/ HowToDev_ on Salesforce+: https://www.salesforce.com/plus/series/howtodev_ Explore AI Innovation from Dreamforce 2023: https://developer.salesforce.com/blogs/2023/10/ai-innovation-dreamforce-2023 Inside the Einstein Trust Layer: https://developer.salesforce.com/blogs/2023/10/inside-the-einstein-trust-layer An Introduction to Autonomous Agents: https://developer.salesforce.com/blogs/2023/10/an-introduction-to-autonomous-agents   

Struggling to keep your content game strong for your clients? It's time to change the narrative! I'm frequently asked about crafting a strategic content calendar for clients, and today, I'm spilling the secrets!In this episode, I break down my straightforward 10-step process for designing impactful content calendars that will have you creating content calendars with confidence. We will also dive into the importance of starting with an overall strategy and making sure your content calendar aligns with your clients goals. Trust me, these insights are pure gold!Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode48Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community48Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi48Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients48Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop48Let's be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Video has become a commonplace and indispensable tool for small business owners. My often repeated adage that ‘people buy from people' is exemplified perfectly by the amazing engagement and communities we see grow around brands and founders when they share the realities of their business, whether that's through behind-the-scenes videos or product showcases.  We're all familiar with the various forms of social media short-form content such as TikTok skits and Instagram Reels, but it seems that not many of us have dipped our toes into, and reaped the benefits, of producing longer-form content. So, in episode 169 of The Resilient Retail Game Plan, I speak to the “King Of Video” Matthew Hughes, who helps small business owners and entrepreneurs strategically launch and grow their YouTube channels. In this podcast, we discuss the power of playlists, repurposing content from long-form productions and putting your USP first. We also talk about the importance of being committed to consistent content creation and how leveraging people's curiosity is key to attracting customers.  Check out Matt's services at: https://kingofvideo.co.uk/ and https://links.kingofvideo.co.uk/ And connect with him at: https://www.instagram.com/realkingofvideo/

Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand.I'm diving into the common mistakes you might be making in your content creation journey and offer concrete steps to help you steer clear of these pitfalls. We'll take you through the importance of a balanced mix in your content strategy and how it fuels business growth. Gain insight into how a well-thought-out content strategy can drive your brand forward and establish you as an industry expert. Episode TranscriptBetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

Content Marketing Series #8 It's time-comsuming and exhausting trying to come up with brand new content all the time. You don't have to reinvent the wheel when it comes to your social media posts. Save yourself from the burnout! Join us as we explore the secrets of repurposing content for effective social media marketing. My guest is Linda Vogt, a social media strategist and manager from Orlando, Florida. Linda's journey into the world of social media began just over a year ago when she decided to take a leap of faith and embrace a new career path. After 8 years of teaching, Linda fearlessly dove into the world of social media, immersing herself in masterclasses and volunteering for a friend to acquire the necessary skills. Her story is inspiring and a testament to the power of determination and continuous learning. Listen in as Linda shares: expert tips for getting content from clients and streamlining the communication process her process for repurposing old posts and maximizing their impact on social media the biggest mistake people are making on Instagram right now the number one post every Freelancer should have pinned on their Instagram account to attract potential clients and showcase their expertise her favorite social media schedulers and repurposing tools that can enhance your efficiency and productivity If you're struggling with managing multiple social media platforms or coming up with content ideas, Linda has got you covered. Tune in to learn about the power of repurposing content and how to transform old posts into enagement gold mines.   Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99. Links Mentioned in the Show Grab Linda's Freebie: Social Media Audit Workbook A brief guide to audit content, audience, competitors, and goals, and it will help connect business goals with social media goals.   Connect with Linda: Instagram: @lvsocialcontent  Facebook: www.facebook.com/lvsocialcontent  Website: www.lvsocialcontent.com   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

When we think of ourselves as librarians to our content, we can understand the scope and overview of our published content. In today's Marketing Speak podcast episode, I'm delighted to chat with Pamela Wilson as we delve into how AI tools contribute to the ever-evolving field of content marketing. Pamela is not just an expert in content marketing and strategy, she is also a marketing adviser, executive coach, and an accomplished author. Her highly-acclaimed books, Master Content Marketing and Master Content Strategy provide valuable insights for successful content marketing. In this episode, we dive into a captivating discussion on how to create a powerful content marketing strategy through a powerful brand narrative, aligned content, adapting and repurposing content, and more. You don't want to miss this. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/403.

In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy. Alma shares her journey from being a social media coordinator at LaCroix to creating her dream business, emphasizing the importance of a customer-centric approach in content creation and community management. She provides tips on creating effective content calendars, identifying your audience, and using research tools like Answer the Public and Amazon reviews. Alma also emphasizes the importance of having a website and building an email list to maintain a relationship with customers. Additionally, she shares her advice on how to prioritize social media platforms, how to reach potential customers organically, and how to create an effective content marketing process with a simplified 4 to 5 step approach. This episode is a must-listen for any small business owner looking to improve their content strategy and attract customers.ABOUT ALMAWith over 10 years of experience in the digital media industry, Alma Pantaloukas has helped major brands transform their social media and digital footprint, like LaCroix Sparkling Water, CELSIUS Energy Drinks and she now focuses on startups in health and wellness space. What started as a side hustle, but more of a service to small businesses in the last year or so, has turned into a dream business for Alma - serving as many SMBs as possible.Her company, Ritual Thrive, specializes in crafting content strategies and building marketing calendars for brands, together with providing social media & influencer management services. Their expertise lies in taking a holistic approach, ensuring that they create comprehensive and impactful strategies across multiple channels. By leveraging their services, their clients thrive with a robust and well-planned digital presence.LINKS & RESOURCESRitual Thrive's websiteFind Alma on LinkedInBONUS: Download the Social Media Content Planner & Calendar that Alma put together for you!

Ever wondered how top entrepreneurs strategically plan their content creation? This episode peels back the curtain on our very own Team JB framework, breaking down our content planning into three categories: Free, Ongoing, and Revenue. We'll walk you through our unique approach that starts our content creation quarters in December for maximum flexibility during the holiday season, and share insights on how we grow our email list, podcast downloads, and Instagram visibility each month.Discover the power of a content calendar, and learn how to optimize your email list growth and podcast network for bigger revenue months. We'll also share the importance of having two to three activities that your whole team can rally behind, as well as tips on updating existing freebies to keep your audience engaged. Whether you're new to content creation or an experienced entrepreneur, this episode promises valuable insights and strategies to help you level up your content game. So sit back, relax, and let us guide you through our content creation journey!Want in on the Podcast Pitch challenge?  Text the word PITCH to us at 678-736-8055 and we'll send you a link to start the challenge and grab the new bonus material!Join the community for women entrepreneurs wanting to INCREASE sales, build BRAND AWARENESS, create CONTENT that converts and uses the power of podcasting to do it. No need to host one of your own, podcasting as your main marketing pillar to create DREAM clients is for you too. I can't WAIT to welcome YOU inside the Podcast(H)er Network!

On this episode of the GaryVee Audio Experience, Gary has a Daily Digital Deep Dive session (4Ds for short). Alongside a group of entrepreneurs and business owners, Gary discusses the benefits of focusing on content creation to drive business. He gets candid with one guest and tells her she should see herself as a content creator who also runs a business, not the other way around. He emphasizes that content creation isn't just a side gig but the main dish in today's business world. Gary also discusses the benefits of hiring a diverse team to expand content generation and leverage diverse perspectives. He also highlights the potential of repurposing content from podcasts, public speaking, and Q&A sessions. The conversation underscores the value of strategic content creation as a primary tool for business expansion and brand visibility. This is the perfect episode for anyone looking for steps to up their business potential. My website: www.garyvaynerchuk.com Check out my NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Stop guessing and start GROWING! At 7.7M+ podcast downloads (at an average of 500k/month), Les Alfred of Balanced Black Girl knows a thing or two about audience retention and growth... and she's here to spill all of her secrets! Contrary to the popular growth strategies widely shared by the gurus, Les attributes much of her success to one simple yet fundamental concept that we don't talk about enough: content strategy! …and of course: CONSISTENCY!Tune in to hear all about Les's experience in growing a loyal audience, including: the exact content strategy to which she attributes much of her success (and how you can implement the same); her best advice for retaining and further growing a thriving podcast audience; the reality of podcast monetization and sponsor revenue at 500k downloads/month (and why she chooses to keep working a 9-5 corporate job); and so much more! Launched in 2018 with a dedication to "helping you feel your best," the Balanced Black Girl podcast highlights Black and brown women experts in health and wellness and creates a comfortable place for accessible wellness conversations and connection. Tune in for the approachable health, self-care, personal development, and well-being advice you need to find your balance.CONNECT FURTHER WITH GUEST:Podcast: https://apple.co/3Ybi1OzWebsite: https://www.balancedblackgirl.com Instagram: https://www.instagram.com/balancedlesPRESENTING SPONSOR:This episode of Podfluencer Society is presented by Beacons, the all-in-one link in bio and creator business platform used by 2M+ creators. Get two months FREE of Link-In-Bio Pro: https://beacons.ai/signup?c=theactualangieCONNECT FURTHER WITH ANGIE:Podcast: https://www.yougetwhatimsaying.com Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbYSocial Media: https://beacons.ai/theactualangie/socialmedia Contact: yougetwhatimsaying.podcast@gmail.com Monetize Your Podcast: https://beacons.ai/theactualangie/monetizeSupport the Show: https://www.buymeacoffee.com/yougetit/membershipADVERTISE ON THE SHOW: To inquire about host-read ads or to become the show's next Presenting Sponsor, please send an email to yougetwhatimsaying.podcast@gmail.com.EPISODE CREDITS:Podcast Logo: Abby MurdockPodcast Cover Photography: April Bowers CreativeBE ADVISED:Formerly titled Podfluencer Society, episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at yougetwhatimsaying.podcast@gmail.com if you cannot find what you are looking for. The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise. Many of the product and service promotions in each episode are under the negotiated terms of affiliate or sponsorship agreements. If a link is clicked and a purchase is made, an affiliate commission may be received. However, we recommend products or services that we personally endorse and believe may be beneficial to others. This information is disclosed in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising."

We'll be diving into the three steps for creating strategic content today—material that truly boosts sales for your company. Now, if I were to rate the questions that people ask me according to how frequently I get asked them, I would say that this is either number one or number two. And I'm going to get right into the responses I would give someone if we were having a coaching call. You will learn a little bit about how I would respond to your question as a result. What has actually helped me is what has really helped 201 coaches right now through their own social media content.   “Positioning is so important if it's not dialed in, and you pick a pain, but it's not actually like a pain or desire that your audience really resonates with, or at least the way that you're communicating that pain or desire.”   Keynotes The importance of having a strategic content plan. Strategies for creating a strategic content formula. Adding supporting content to your content formula.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Today's episode of the GaryVee Audio Experience is the new 4Ds session, where I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss the fear of posting content and running ads based on your best organic content. We also talk about the advantage of having a podcast, failing in business, being practical vs ideological, YouTube Shorts, and much more! Enjoy! Let me know what you thought! Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter