Actually® Making a Difference with Sara Price

This week, we're tackling the part of business that everyone seems to love to hate…sales. For those of you who really don't love sales, but still want to grow your businesses, this is the bad news: there is simply no version of growing your business that won't involve sales. But the good news is that it is entirely possible to do this well. What is covered: -The key element of selling without the ‘ick'-Where do your beliefs about sales come from?-3 powerful reframes for your beliefs about sales When it comes to sales, I would go so far as to say that as a business owner, it's not just a choice, it is your responsibility to sell, so that your business survives, and you can actually make a difference in the lives of people whom you serve. And if you'd like to get your hands on our new guide to creating an effective, ethical and empowering sales page, head over to the Actually Making a Difference Facebook Group and look for the relevant post. You'll find it in the featured section or by searching for ‘sales page.'Resources: -Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

This week, we're talking about how to drive engagement on social media…probably one of the most common questions I get asked each week by my community and my clients!What Is Covered:-Valuable lessons from Actually's Birthday Bonanza-How to drive engagement on social media-Why avoiding one-sided conversations on social is crucial-The value you can share that almost everyone ignores-How to balance engagement with the promotion of your servicesDriving engagement might seem like an indecipherable hieroglyph, yet it is pretty simple: it's about having conversations. And remember that genuine curiosity is one of the most powerful tools to make a difference.Resources: -Marketing Superpowers Quiz: You Have Marketing Superpowers!-Marketing Superpowers Insights Workshop: MARKETING SUPERPOWERS® INSIGHTS WORKSHOPS-Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

This is another episode that may make you uncomfortable - but it's all for your own good, I promise! We're going to talk about our priorities, or objectives, or intentions, or whatever you prefer to call them. I'm going to share with you some of the questions that I use to help me arrive at my business priorities for the year, in the hope that it helps you to consider your priorities for the year ahead. What is Covered: -Why you must look back before you look forward-Growing vs. consolidating your business in the coming year-The two money questions that everyone avoids-Questions to help you realign your business with your purpose and principlesI find a lot of these questions work equally well when you're thinking about your personal life too. But I hope that these few will help you to get clear on your business priorities for the coming year, because it's time and you are ready to actually make a difference.Resources: -Take part in Actually's Birthday Bonanza: https://www.facebook.com/groups/makingadifferenceactually -Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/-Actually JFDI Membership https://jfdi.actually.world/-Actually Foundations: https://actually.world/the-foundations-programme/

In this short but powerful episode, I am going to make you uncomfortable. Don't worry - that's why I've kept it short! I want you to consider a simple proposition: that you ARE a rockstar. And I invite you to consider what it is that makes you a rockstar. In an attempt to encourage you to do this simple exercise - and against all the urges of my inner critic Doris and my innate British flair for self-deprecation - I am sharing with you three reasons why I am a rockstar. And I can honestly say, this is possibly the most difficult episode I have recorded yet! So I know what I'm asking of you; I know that it's going to make you uncomfortable. But it's important. Listen to this episode and find out why it's so crucial that you win your rockstar status and once you've had a chance to consider what it is that makes you a rockstar: why not come over to the Actually Making a Difference Facebook group and let me know? Resources: -Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/-Actually JFDI Membership https://jfdi.actually.world/-Actually Foundations: https://actually.world/the-foundations-programme/

It can be easy to think that every other business owner, coach or consultant is doing brilliantly, sailing through this business journey without a care in the world. But we all experience challenges, and in this episode, I'm sharing the three biggest challenges I have faced and my top tips for overcoming them.What Is Covered:-How to "create" time and solve your time management issues-Top tips to maintain consistent engagement on social media-How to prevent your inner critic from running the show-Learn to pay attention to how you speak to yourselfSome challenges that we experience on our entrepreneurial journey are one-offs; others keep showing up, forcing us to be constantly aware and catch them before they do too much damage. Still, regardless of how many times we deal with them, as long as we don't let them hold us back, we'll keep our chances of making a difference in the world intact. Resources: -Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/-Actually JFDI Membership https://jfdi.actually.world/-Actually Foundations: https://actually.world/the-foundations-programme/

The final part of our mini-series on 'Starting a Business' - a series of episodes especially for those at the beginning of this fascinating journey. This week, we explore the three things you need to DO to ensure that you are set up to succeed.What Is Covered:-3 things you MUST do when starting an online business-The 12 Ps of every solid foundation -How to develop a consistent, credible, and memorable identity for your brand-Why you must have a website as a startup business In business, just as in many areas of life, something simple yet perfectly executed beats excentric attempts of "being different." When you start an online business and you get these three elements right, the path to actually making a difference in the world with your company will get clearer and shorter. Resources: -Actually Starting a Business Guide (part four) https://actually.world/resources/-Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/-Actually JFDI Membership https://jfdi.actually.world/-Actually Foundations: https://actually.world/the-foundations-programme/

September is officially ‘Starting a Business' month here at Actually, and this week's episode is the third in a series of episodes dedicated to those at the beginning of this fascinating journey.Each week, I am exploring different aspects of starting a business to try and ensure that you avoid the overwhelm and bypass the complexity! This week, I am exploring the three most important things you need to understand as you get started in the world of business ownership.What Is Covered:-What is a sales and marketing cycle-How to get every stage of the sales and marketing cycle right-The things you must focus on to create a simple business model-Why understanding cash flow and forecasting will literally save your businessAlthough the number of things you must know before starting a business might seem overwhelming, start by covering the three things I talk about in this episode. When you understand and master these three elements of your business, you'll be on your way to actually making a difference in the world.Resources: -Actually Starting a Business Guide (part three) https://actually.world/resources/-Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/-Actually JFDI Membership https://jfdi.actually.world/-Nicola Deverson / Envision Partnership https://www.envision-uk.com/about/-Episode 012 - What Exactly is the Sales Cycle? https://podcasts.apple.com/us/podcast/012-what-exactly-is-the-sales-cycle/id1633274286?i=1000576086484

As you may know, I have declared September to be 'Starting a Business' month, and so this week's episode is the second in a series of episodes dedicated to those making the leap!Each week, I am exploring different aspects of starting a business to try and ensure that you avoid the overwhelm and bypass the complexity! This week, I am covering the three core decisions that you need to make at the beginning of your journey as an impact entrepreneur.And please forgive my croaky voice on this episode - it seems I am getting a summer cold - just as we are moving into autumn!What Is Covered:-The 3 essential business decisions you must make-Why you must define your ideal life before defining your business-How to choose the right business model-Why defining your ideal time frame will mould your businessWhen making your essential entrepreneurial decisions, know that there are no right or wrong answers; there are only conscious choices and consequences. To start making a difference, take as much time as you need to make these interdependent yet intertwined decisions, and success will follow. Resources: -Actually Starting a Business Guide (part two) https://actually.world/resources/-Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

I have officially declared September to be ‘Starting a Business' month and so each week on the Actually Making a Difference podcast, I'll be exploring different aspects of starting a business to try and ensure that you avoid the overwhelm and bypass the complexity! This week, I am covering the three core mindset shifts that you need to make at the beginning of your journey as an impact entrepreneur.What You'll Learn: -Where the mindset patterns that undermine your success as an entrepreneur come from-The new approach to fear that will help you overcome perfectionist paralysis-How to work out why you're struggling with your value -How to empower yourself to make choices and decisions as a business ownerAs I've said many times before, everything in business is just an experiment. I hope this series will help you overcome negative patterns that you may have picked up in a toxic work environment, and move confidently from an employee to an entrepreneurial mindset, so you can actually make a difference in the world. Resources: -Actually Starting a Business Guide (part one) https://actually.world/resources/-Get in touch with us to connect with our Actually® coaching partner Sharon Strickland talk@actually.world-Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

In the last episode of our mini-series on self-care for entrepreneurs, I am sharing with you some of the connections and contacts in my self-care black book!What Is Covered:-The five key areas of self-care-How proper nutrition can boost your productivity -Why it is crucial to watch our sleep quality closely-How taking good care of yourself will impact your businessSelf-care is about empowering yourself as an entrepreneur. From nutrition to proper rest to menopause support and meditation techniques, you must understand self-care as a holistic action. You'll discover that fostering resilience and success and using your business to make a difference becomes easier by being well-rested, adequately nourished, and with peace of mind. The Actually Self-Care' Black Book'Nutrition & Diet:Nicki Williams: Happy Hormones for Life https://happyhormonesforlife.com/ Menopause CareKatharine Gale, FluxState: https://www.fluxstate.co.uk/MeditationLaura Coleman, Be. Modern Meditation: https://www.bemodernmeditation.com/CoachingSharon Strickland-Clark, Bravetart Coaching:https://bravetart.co.uk/about/Stephanie Aitken coach | trainer | speaker:https://www.stephanieaitken.com/Susan O'Connor: susan@shiftleft.org.ukJen Goddard, Soul Fire Coachinghttps://soulfirecoaching.co.uk/Jen Le Marinel, 1-2-1 Coaching | Woodland Retreats | Group Coaching | Wildfire Walkshttps://www.wildfirewalks.com/SleepWhy We Sleep: The New Science of Sleep and Dreams by Matthew Walker https://www.hive.co.uk/Product/Matthew-Walker/Why-We-Sleep--The-New-Science-of-Sleep-and-Dreams/21524944‌The Anniversary CompetitionThe Prize: Become an Actually VIP for a year. The Actually VIP package - worth over £2000 - includes:-Two Power Hours with Sara Price, Founder of Actually-Lunch with Sara at her club in London-An interview slot on the Actually Making a Difference podcast – once we start offering interview places in 2024-A ticket to Actually's 5th Birthday party in March 2024-A ticket to every Actually Notorious Networking event during the year-And…one year of community level membership of Actually JFDI – more than a membership, a community of like-minded purpose-led entrepreneurs‌To enter: Here's what you need to do…-Share the podcast with your friends on any social media platform using the #actuallymakingadifference and tagging Actually and/or me (see show notes for our social profiles)-Review the podcast on your chosen podcast platform (we are on Apple, Spotify, Google and Amazon)-Take a photo or screenshot of your review and post it in

Today we continue our series of episodes on self-care for entrepreneurs. So far we're looked at the importance of setting boundaries, we've explored the difference between needs and desires and I've encouraged you to get very clear about your needs and to commit to meeting them. Today we tackle the biggest objection of all when it comes to prioritising self-care: I simply don't have the time.What Is Covered:-How to prioritise time for personal needs amidst a busy schedule-How to identify opportunities for self-care-Why you should batch tasks based on the energy required to perform them-How to balance social media use without compromising self-care time-Why scheduling time for self-care is essentialBusy entrepreneurs rarely find time for self-care, yet it is essential since it affects their well-being, effectiveness and productivity. The more structured and organised your schedule is, the easier it'll be to find a free slot you can fill with time for personal needs. If you are still reluctant to include self-care in your schedule, consider it an investment in your ability to actually make a difference. The Anniversary CompetitionThe Prize: Become an Actually VIP for a year. The Actually VIP package - worth over £2000 - includes:-Two Power Hours with Sara Price, Founder of Actually-Lunch with Sara at her club in London-An interview slot on the Actually Making a Difference podcast – once we start offering interview places in 2024-A ticket to Actually's 5th Birthday party in March 2024-A ticket to every Actually Notorious Networking event during the year-And…one year of community level membership of Actually JFDI – more than a membership, a community of like-minded purpose-led entrepreneurs‌To enter: Here's what you need to do…-Share the podcast with your friends on any social media platform using the #actuallymakingadifference and tagging Actually and/or me (see show notes for our social profiles)-Review the podcast on your chosen podcast platform (we are on Apple, Spotify, Google and Amazon)-Take a photo or screenshot of your review and post it in the Actually Making a Difference Facebook group with the #podcastcompetition‌The deadline: midnight on 31 July 2023‌Terms & Conditions:-Only those who complete all 3 tasks exactly as stipulated by midnight on 31 July 2023 are eligible to enter the competition.-You may take part in the competition even if you have previously reviewed the podcast - but your entry to the Anniversary competition requires to post a NEW review.-Only one competition entry per person.-The prize in non-transferable and no cash equivalent or alternative prize will be offered.-The Actually VIP Package will last for one year from 1st September 2023 to 31 August 2024.-The individual components of the package as outlined here are indicative and the actual package may be refined, adapted or altered.-The prize winner will be selected at random from all complete entries.-By taking part in this competition you give Actually the right to use your comments or review of the podcast in future marketing and promotion.Resources:-Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Actually Foundations https://actually.world/foundations/ -Find out more about Actually®

Back to our mini-series on self-care for entrepreneurs, and today we're exploring a pretty fundamental issue. Self-care is all about taking care of and prioritising your needs - and not perpetually martyring yourself to the needs of everyone around you.So surely, one of the very first questions to answer as you begin your self-care journey is: what are your needs?What Is Covered:-Why identifying and meeting your needs is crucial for self-care-The difference between needs and desires-The types of needs we have-Why some needs require constant replenishment-Why committing to prioritising your needs is essentialSome entrepreneurs "suffer" from answering others' needs while neglecting their own. Whether psychological, physiological, spiritual or relational, identifying your needs and committing to prioritising them is the foundation for sustainable well-being. Remember, taking care of yourself is not selfish - it's a necessary step toward actually making a difference. The Anniversary CompetitionThe Prize: Become an Actually VIP for a year. The Actually VIP package - worth over £2000 - includes:-Two Power Hours with Sara Price, Founder of Actually-Lunch with Sara at her club in London-An interview slot on the Actually Making a Difference podcast – once we start offering interview places in 2024-A ticket to Actually's 5th Birthday party in March 2024-A ticket to every Actually Notorious Networking event during the year-And…one year of community level membership of Actually JFDI – more than a membership, a community of like-minded purpose-led entrepreneurs‌To enter: Here's what you need to do…-Share the podcast with your friends on any social media platform using the #actuallymakingadifference and tagging Actually and/or me (see show notes for our social profiles)-Review the podcast on your chosen podcast platform (we are on Apple, Spotify, Google and Amazon)-Take a photo or screenshot of your review and post it in the Actually Making a Difference Facebook group with the #podcastcompetition‌The deadline: midnight on 31 July 2023‌Terms & Conditions:-Only those who complete all 3 tasks exactly as stipulated by midnight on 31 July 2023 are eligible to enter the competition.-You may take part in the competition even if you have previously reviewed the podcast - but your entry to the Anniversary competition requires to post a NEW review.-Only one competition entry per person.-The prize in non-transferable and no cash equivalent or alternative prize will be offered.-The Actually VIP Package will last for one year from 1st September 2023 to 31 August 2024.-The individual components of the package as outlined here are indicative and the actual package may be refined, adapted or altered.-The prize winner will be selected at random from all complete entries.-By taking part in this competition you give Actually the right to use your comments or review of the podcast in future marketing and promotion.Resources:-Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Actually Foundations https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Episode 10: Self-Care for Entrepreneurs

We're taking a quick break from our series on self-care to celebrate the ONE-YEAR anniversary of the Actually Making a Difference podcast: sharing the lessons we have learnt in the past 12 months and offering you a chance to WIN BIG in our Anniversary competition.What Is Covered:-Lessons learned the easy and the hard way from one year of podcasting-Why you can't launch a podcast without planning, commitment, and a support team-How to participate in the Actually Making a Difference Podcast Anniversary competition-Why you need to build a community before launching your podcastPodcasting is not only about sharing content. It is a strategic decision that requires tons of effort and meticulous planning. Although the last 12 months have been particularly creative in creating new challenges, knowing that this small podcast helped and supported purpose-driven entrepreneurs who want to make a difference made it worthwhile. The Anniversary CompetitionThe Prize: Become an Actually VIP for a year. The Actually VIP package - worth over £2000 - includes:-Two Power Hours with Sara Price, Founder of Actually-Lunch with Sara at her club in London-An interview slot on the Actually Making a Difference podcast – once we start offering interview places in 2024-A ticket to Actually's 5th Birthday party in March 2024-A ticket to every Actually Notorious Networking event during the year-And…one year of community level membership of Actually JFDI – more than a membership, a community of like-minded purpose-led entrepreneurs‌To enter: Here's what you need to do…-Share the podcast with your friends on any social media platform using the #actuallymakingadifference and tagging Actually and/or me (see show notes for our social profiles)-Review the podcast on your chosen podcast platform (we are on Apple, Spotify, Google and Amazon)-Take a photo or screenshot of your review and post it in the Actually Making a Difference Facebook group with the #podcastcompetition‌The deadline: midnight on 31 July 2023‌Terms & Conditions:-Only those who complete all 3 tasks exactly as stipulated by midnight on 31 July 2023 are eligible to enter the competition.-You may take part in the competition even if you have previously reviewed the podcast - but your entry to the Anniversary competition requires to post a NEW review.-Only one competition entry per person.-The prize in non-transferable and no cash equivalent or alternative prize will be offered.-The Actually VIP Package will last for one year from 1st September 2023 to 31 August 2024.-The individual components of the package as outlined here are indicative and the actual package may be refined, adapted or altered.-The prize winner will be selected at random from all complete entries.-By taking part in this competition you give Actually the right to use your comments or review of the podcast in future marketing and promotion.Resources:-Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually -Actually Foundations https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Episode 10: Self-Care for Entrepreneurs

This is the first in a series of episodes about self-care for entrepreneurs and impact business owners as we get ready for our month off in August!What Is Covered:-Why setting boundaries is the crucial part of self-care-The types of boundaries -Prioritising personal needs and how to avoid resentment toward your clients -Tips for conveying and asserting boundaries effectively-How to communicate boundaries in four stepsSetting and enforcing boundaries is crucial for personal growth and self-care. It'll allow you to prioritise your needs, avoid burnout, and maintain healthy client relationships. Remember that, if you want to actually make a difference, knowing and enforcing your boundaries is not selfish; it's necessary. Resources:-Join the Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations https://actually.world/foundations/-Find out more about Actually® https://actually.world/ -Episode 10: Self-Care for Entrepreneurs https://podcasts.apple.com/us/podcast/010-self-care-for-entrepreneurs/id1633274286 -The Actually Guide to Self-Care for Entrepreneurs https://actually.world/self-care/-One of many: Leadership and Empowerment Programs for Women https://oneofmany.co.uk/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

In today's episode, I explain the meaning of the phrase I coined after recognising a pattern in my work life: the hourglass year. You'll also learn why you feel a dip in your energy and creativity in the middle of every year and the reasons behind this pattern. What Is Covered:-Why our years tend to feel like an hourglass-What makes the middle of every year feel like an uphill battle through treacle-How to boost your creativity by finding inspiration and breaking routines-Three questions to ask yourself to make your "midpoint dip" less constrictiveUnderstanding and addressing the patterns of energy and creativity dips will expand your impact-making capabilities. Prioritising self-care, seeking inspiration from new sources, and ensuring the proper support is all you need to be more creative, focus on your zone of genius, and put yourself in a much better place to make the difference you are in this world to make. Resources:-Book: David Pearl - Wanderful: https://www.amazon.com/Wanderful/dp/1789650739/ -Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

This episode is about strategy…or…what I learned about strategy from a drunk guy in a bar.What Is Covered:-The difference between objectives, strategy, and tactics-How to avoid mistaking tactics for objectives-Why you need clarity on your destination to develop a strategy-How analysing ideal clients and market opportunities will help you achieve objectives-What's the next step after you establish your strategy-Why a well-researched strategy is crucial for your business successBusinesses seeking to make a real impact must define a clear strategy. Aligning tactics with strategy makes navigating the journey toward your objectives effortless, and it's all you need to make a difference and create a lasting impact in the world. Resources:-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

Are your intentions for 2023 still on track?In today's episode, I share five top tips you can use for a mid-year review and reset process on your intentions for 2023. You'll learn to figure out what to adapt, what you need to do more, what you need to stop doing, and who you need to become to achieve your goals this year. What Is Covered:-How to set your intentions for the rest of the year properly-How to use the probabilities of achieving something as a motivator-What to do when motivation fails-The importance of giving yourself grace when failing-A soundtrack for success and how it can help you overcome adversity Revisiting, adjusting, and adapting our intentions from the beginning of 2023 is crucial to guarantee we achieve the personal growth, career development, or business goals we strive for. The feeling of getting ourselves back on track is a powerful motivator, and we can use it to recreate a roadmap for success, make the most of opportunities coming our way, and get everything we need to make a difference.Resources:-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

In today's episode, I'm talking about change. Not the kind we seek to create in the world, but the one imposed on us; change that's undesirable and, at least to us, seems unnecessary. You'll hear my five top tips to cope with unwanted change that'll help you adapt and roll with it, and secure the best possible outcome instead of fighting it.What Is Covered:-Why adapting to change is always the best answer to it-What is entrepreneurial loneliness and how to avoid suffering from it-Why you should always avoid drains and stick to radiators-How to use self-care as a coping mechanism-The importance of being mindful of your response to change Don't let your mind start catastrophising the next time you experience an unexpected major upheaval. Instead, ask yourself: how might this change actually benefit me? Remind yourself that your response to the change is what actually makes a difference and determines your experience with it.Resources:-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

In this episode - the final part of a mini-series on stories in business - we look at a very specific type of story - your origin story.What Is Covered:-The best way to track down your origin story-How focusing on your passion can make crafting your origin story easier-What an origin story is not-What to avoid when shaping an origin story-Why emotions and real-world vibes are a must in every origin storyAn origin story is an excellent opportunity to attract people to you and your business and nurture your relationship with them. Stories promote connection, and nothing better than using yours to inspire and motivate others eager to make a difference to reach out and join. Craft your origin story, put it out there, and enjoy watching others flock to your side! Resources:-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/-To review episode 12 about the sales/marketing cycle: https://podcasts.apple.com/us/podcast/012-what-exactly-is-the-sales-cycle/id1633274286-Find the sales/marketing cycle guide accompanying episode 12: Resources - Actually https://actually.world/resources/

In this episode - part of a mini-series on stories in business - we discuss how to start your stories so that your listeners or readers self-select to read or listen to what you have to say rather than scrolling on, hitting delete, or daydreaming during your speech.What Is Covered:-Why starting strong is essential for any story-What a lead is and how you can use it to begin your story with-What refining a lead can uncover from your story-Three different unexpected ways of opening your story-How to find a specific moment in a story to captivate your audienceYou have only a few seconds to capture your audience's attention before they scroll past your post. Whichever way of starting your story you opt for, you must generate the urge to know more about what you have to say. You only need a few words to make them feel they're in the right place to make a difference.Resources:-Book: Charles Kahlenberg, Chip Heath - Made to Stick: Why Some Ideas Survive, and Others Die https://www.amazon.com/Made-to-Stick-audiobook/dp/B000MGBNM6/-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

In this episode - part of a mini-series on stories in business - we find out where you can find the stories you need to tell.What Is Covered:-How to find stories in your own life experiences-How to turn everything around into an exciting story to tell -Learn to see each one of the six types of stories in the world around you-How to use your imagination to create, adapt, or resignify existing stories Stories promote profound connections among people. Sharing them creates a sense of shared experience and builds stronger relationships. Yet you don't need to be an ambitious writer to come up with one that resonates with your audience; you only need to pay attention to the world around you and be confident you have all you need to start making a difference with your business right between your ears. Resources:-To work on your Foundations, why not check out the Actually Building Blocks workshops: https://actually.world/building-blocks-workshops/-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/-To review episode 12 about the sales/marketing cycle: https://podcasts.apple.com/us/podcast/012-what-exactly-is-the-sales-cycle/id1633274286-Find the sales/marketing cycle guide accompanying episode 12: Resources - Actually https://actually.world/resources/

In this episode - part of a mini-series on stories in business - we explore the different kinds of stories you need, and how each type can be used within the sales and marketing cycle that we discussed in episode 12 of this podcast.What Is Covered:-Six types of stories and how to use them in every part of a marketing/sales cycle-How to build trust by showing a willingness to be vulnerable-How to differentiate yourself using a good "Who I am" story-How to use "Why I am here" stories to build and nurture communities -How to use "Teaching" stories to help peers go through a mindset shiftOnce you have identified, understood, and established an authentic bond with your audience, creating compelling stories that tackle their challenges, showcase remedies for their problems, and offer direction on improving their businesses is essential. Knowing when and how to tell stories effectively to your target audience is what actually makes a difference in your business.Resources:-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/-To review episode 12 about the sales/marketing cycle: https://podcasts.apple.com/us/podcast/012-what-exactly-is-the-sales-cycle/id1633274286-Find the sales/marketing cycle guide accompanying episode 12: Resources - Actually https://actually.world/resources/

Inspired by the Actually in Wonderland challenge starting this April 24th, I decided to share a story with you today. A story about choosing between making a difference or making a living that inspired me to create Actually. You'll also hear about stories' incredible power to change how we feel, think, and act and how you can use that to your advantage to leverage, grow, and promote your impact business. What Is Covered:-The story about the decision that changed my life-Why stories stimulate our senses-How to use stories to nurture a community-Why stories are crucial for any business and marketing process-What makes stories the best persuasion toolWith time, I've learned that it is possible to cause a meaningful impact, build a sustainable business and reach financial well-being without choosing between purpose and profit. My passion for stories played a significant part in that. Today, I feel blessed by the opportunity to teach others how to craft compelling stories and use them to build profitable, meaningful businesses and start making the difference they want to see in the world. Resources:-To register for Actually in Wonderland: A Storytelling Experience: https://actually.world/actually-in-wonderland-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/-To review episode 12 about the sales/marketing cycle: https://podcasts.apple.com/us/podcast/012-what-exactly-is-the-sales-cycle/id1633274286-Find the sales/marketing cycle guide accompanying episode 12: Resources - Actually https://actually.world/resources/

In today's episode, I share my top tips on how to make your challenges fabulous. You'll also hear why "challenge fatigue" exists in the online business industry and how to prevent your challenges from provoking it within your audience. Additionally, you'll learn how to plan every step ahead, avoid last-minute surprises, and create challenges that exude authenticity. What Is Covered:-Why challenges miserably fail if you are not bought into the idea you're selling-How to make your challenge noticeable amidst the noisy online business space-Why every giveaway must be a bit painful-How to create a challenge that speaks your audience's language-The importance of planning every step aheadChallenges must be original, exciting enough to attract people, fun to take on and teach new things. Still, above all things, challenges designed to actually make a difference must add real value, otherwise, they'll be nothing more than an entertaining way of wasting everybody's time. Resources:-Actually in Wonderland: A Storytelling Experience - join this free five-day challenge and learn how to craft captivating stories to delight and inspire your ideal clients: https://actually.world/actually-in-wonderland/-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

In today's episode, I'm talking about jargon - why some PR representatives love using it, when you shouldn't use it, and why I feel that many times it is a sin against the English language. What You'll Learn:-Jargon can be helpful (sometimes)-How to identify a perfect chance to avoid using jargon-My top 5 cases for the inadequate use of jargon in PR-Three reasons why (some) people can't stay away from jargonWords have the extraordinary characteristic of being precise and elastic simultaneously, so choose your words wisely, especially if you are selling something to someone. Because words have the power to actually make a difference. Resources: -Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually -Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

I adore stories. As human beings we are hard-wired for stories as a way to connect and engage, to share knowledge, pass on history and encourage insight. Stories can be captivating and transformative.And so today, I've decided to tell you a story because I've also decided that Actually's next challenge - starting on April 24th - will be The Challenge of 1001 Stories. I will be live each day in the Actually Making a Difference Facebook group to help you work on the stories that will explain to the world who you are, what you offer, and what you stand for, the stories that will help you to connect with your people.So… are you sitting comfortably? Then I'll begin.“Once upon a time in the land of the whispering grasses, there was a town whose name - when roughly translated from the local language - was “Too Loud”….Resources: -Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually -Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

In today's episode, you'll learn how to develop and maintain outstanding collaborative partnerships. I'll unravel when is the right time to start collaborating with a colleague, how to decide who to collaborate with, and the things you should consider before collaborating with anyone. Plus, you'll learn how to avoid getting into red zones in your collaborations, and you'll get a list of defensiveness signs you can pay attention to, so you avoid slipping into them. What You'll Learn:-When is collaboration the better option than competition-How to discover the perfect fit to collaborate with-What you need to know before collaborating with someone-The red and green zones of collaboration and how to remain mainly in the green zone -How to use the signs of defensiveness in your favour-A simple ABCD approach to get yourself out of defensivenessCollaborations are a thousand times more effective than competitions. They are the perfect answer if your business is growing too fast, and they can save you from the unhappiness of working alone and feeling isolated. Dive right into collaborations, and you'll be more ready than ever to actually make a difference. Resources: -Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/ -Book: James Tamm, Ronald Luyet: Radical Collaboration: https://www.amazon.co.uk/RADICAL-COLLABORATION-2ND-Defensiveness-Relationships-dp-0062915231/dp/0062915231/

The end of every cycle is an invitation to reflect on how far we've come, what we've learned, what we've changed and what stayed the same. So, as we are in the week of Actually's fourth birthday, I decided to share four of the biggest lessons I've learned along this wild and crazy journey.What You'll Learn:-How listening to your instincts and intuition can change your life and business-Why launching like you is always the best option-How community and connection saved my life-You can never stop learning about the importance of wordsGood marketing is the one that reflects how you indeed are. Picking the right words and perfectly placing them will only make a perfect piece of copy if those words are aligned with who you are. Just launch like you; before you notice it, you'll already be making a difference. Resources: -Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

In this week's episode, I share an early life lesson that my father taught me about photography, marketing, and business.What You'll Learn:-The story of how our family bathroom turned into a dark room-About the time I decided to become a photographer-What my father taught me about iterations and experimentsJust as overnight success takes years to happen, getting things right in marketing requires hundreds, if not thousands of iterations. So, you getting ready to make a difference is also about you losing the fear of experimenting and failing. Resources:-Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

In this week's episode, I ask a seemingly simple question: are you being gaslit by your guru?What You'll Learn:-Why most gurus ignore the fact that growing a business is hard work-Why not having time is actually pretty normal -Two arguments gurus use to make you feel bad for not prioritising certain things-Money limitations vs. money mindset issuesMentors are supposed to challenge you and gently push your boundaries to make you do your best, but nothing more. So if you want to make a difference, find someone who understands and champions you for who you are and what you have to give. Resources:-Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

In this week's episode, I'm talking about a tool that will not only help you to think more clearly but can lead to improved memory, greater creativity, inspired problem-solving and awesome outcomes in your business: journaling.What You'll Learn:-The multiple benefits of journaling -How journaling can help you take your personal life and business to the next level-Tips and advice on how to approach journaling and turn it into a habitJournaling has been proven over and over as one of the most powerful habits you can acquire, and if you are serious about making a difference, you shouldn't hesitate to turn it into one of your favourites. Resources:-Book: Julia Cameron - The Artist's Way Morning Pages Journal: A Companion Volume to the Artist's Way: https://www.amazon.com.br/Artists-Way-Morning-Pages-Journal/dp/0874778867 -Actually Making a Difference Facebook Group - search for hashtag #intentionsfor2023 and share yours by the end of January, so you can enter the competition to join the Actually® Birthday Party! https://www.facebook.com/groups/makingadifferenceactually.-Penzu: Customizable % Online Journal: https://penzu.com/ -Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

In this week's episode, I share with you a quick, easy and cheap tool you can use to help you to get anything done!What You'll Learn:-Why most New Year's resolutions never get fulfilled-The one-stop tool for getting anything done-How others can help you achieve your goals-Why using this quick, easy and cheap tool can make you 80% more likely to tick every box on your to-do listUsing this efficient and cheap tool, you can not only make sure you get things done, but you can also help others achieve their goals. With commitment and practice, this tool can make you 80% more likely to stick to your objectives, fulfil your intentions, and get everything ready to make 2023 the year of making a difference.Resources: -Actually Making a Difference Facebook Group - search for hashtag #intentionsfor2023 and share yours by the end of January, so you can enter the competition to join the Actually® Birthday Party! https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

During my last Masterclass on social media presence, alignment and purpose, many students expressed their doubts about the legitimacy of their purpose, or its importance and even relevance, so I decided to share their questions and answer them in today's episode, hoping that they help you clarify your own doubts.What You'll Learn:-How to avoid thinking of purpose as an unaffordable luxury-The link between your value as a human and your business purpose-What is the ideal ‘size' for a respectable purpose-How to reassess if you got your purpose ‘wrong'-How to get really clear on your purposeOnce you get clear on your purpose, you'll feel drawn to something bigger, to something a thousand times more fulfilling than anything you've experienced before, and you'll connect to a higher intention for your life. Now is the right time to get clear on your purpose and rely on it to actually make a difference in the world. Resources:-Actually Making a Difference Facebook Group - search for hashtag #intentionsfor2023 and share yours by the end of January, so you can enter the competition to join the Actually® Birthday Party! https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

Happy new year! A very quick episode sharing my intentions for 2023 and encouraging you to make yours - positively and from a place of hope and optimism, not deprivation and doom!What You'll Learn:-Why I believe making massive life changes for the new year is not a good idea-How I intend to focus on hope and why-How a double-down on my purpose will serve me personally and professionally-The importance of creating time for ourselvesFocusing on what you want to change or stop doing in 2023 might have a negative effect, even if stopping doing these things will be good for you. Instead, focusing on who you want to be and how you want to show up has no downsides. You'll see the progress and get closer every day to becoming someone who can actually make a difference. Resources:-Actually Making a Difference Facebook Group - search for hashtag #intentionsfor2023 and share yours by the end of January, so you can enter the competition to join the Actually® Birthday Party! https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

In today's episode, I'm sharing five lessons I learned in 2022, a year of stark contrasts for me. This was the year I suffered the heartbreaking loss of my mother, but also when I found new depths in my friendships, connected with amazing new clients and found a new route to connect with the world through this podcast. Some of these lessons are timely reminders of things I tend to forget, and some are entirely new, and I hope you can get the best from all of them. What You'll Learn:-How being different and embracing your uniqueness and imperfections can improve your marketing-The real reason why most businesses in the UK fail-How to deal with the elephants on your to-do list-Why you need to learn to deal with internet trolls-How being generous can be a gamechanger in your businessThis time of the year is an excellent opportunity to flip back your journal pages, be grateful and congratulate yourself for your accomplishments, and learn from the things that didn't come up exactly as you thought they would. Learning from every mistake made in the past is a great way to set yourself for making a difference in 2023. Resources:-Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

Today's episode is all about the unofficial 11th P: Passion. You'll learn why getting clear on the passion that drives you is essential to your business success, what to focus on once you've identified it, and a step-by-step process to use that passion to take your purpose-led business to the next level.What We Cover:-How to identify the passion that drives your purpose-led business-The three things purpose-led entrepreneurs are passionate about-What steps to take once you've identified the passion that drives you-Why getting clarity on your passion is such a gamechanger for your business. Join the Actually Making a Difference Facebook Group in December (2022) and search for the #passionprize post. Share the passion that drives you in your business - and you could win an exclusive ticket to the Actually 4th Birthday Bash in March 2023. It's a FABULOUS night out in Central London; an absolutely epic party and a chance to meet other members of the Actually® community in person over champagne and fine food. There have been unconfirmed reports of possible karaoke too... So, head on over to the Actually Making a Difference Facebook group and search for #passionprize!Resources:-Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/ -Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

In this episode, I'm talking about the building blocks of every purpose-led business, the core foundations of great businesses and great marketing: the Ten P's. I'll take you through each one of them, and explain why you must keep an eye on them and perform regular maintenance, just as with the foundations of any building. What You'll Learn:-Why working on your foundations is never a once-and-done job-A simple definition of purpose and why you must have yours very clear-How getting clear on your priorities will make your business run smoothly-The importance of making your words and actions match-Why you should be very clear on how much your time is worth-How to awaken the storyteller in you-The side-effects of proper planningGetting the Ten P's sorted out and in place might initially seem overwhelming, but please focus on the certainty that once you figure out your Ten P's, they will change your business and your marketing, and you'll be set to start making the difference in the world. Resources:-Actually Foundations: https://actually.world/foundations/ -Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

This week, I'm talking about a situation every entrepreneur faces quite often: getting an opinion about their business, decisions or future projects. I share examples of how opinions can interfere with your decision-making process, erode your confidence, or even second-guess every decision you make. Whose opinions should you listen to, and which ones should you ignore? What You'll Learn:-Why it is crucial to identify where an opinion is coming from-How to deal with opinions coming from fear and insecurity-What you need to think about before asking for an opinion about your business-What opinions are at the top of the opinions hierarchy-How to deal with contradictory sources of advice and expertise-How to pick the right person to ask an opinion about your business and marketing strategiesAlthough everyone is entitled to express their opinion on virtually every issue under the sun, that doesn't mean every opinion has the same weight. You are responsible for choosing who you ask for an opinion, and determining which ones can help you make a difference and add value to you and your business. Resources:-Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

This is the last of three episodes in a mini-series about PR for entrepreneurs and business owners. Today, we talk about how to successfully pitch to journalists. What You'll Learn:-How to deal with what scares you most about pitching to a journalist-3 things you must have on top of your head before pitching to a journalist-How to find the perfect journalist to pitch your story to-How to determine when is the right time to pitch your story-How the right approach to a journalist looks like-Why you shouldn't take it personally when a journalist rejects your storyJournalists aren't mythical monsters; they are busy people like you and me who, just like us, don't have much time. That's why your pitching must be concise and straight to the point. When you get the chance to get in front of them, make every word count, tell them why you are there and, very concisely, explain why it would make a difference to get your story out there. Resources:-Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world-Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

This is the second episode in a mini-series about using PR to promote your business, and today we explore what makes a good story for PR.What You'll Learn:-What kind of stories are the ones journalists look for-What every good story must have-How to choose the right hook for your story-How to turn your life into an attractive hook-What is the TRUTH filter, and how can you use it to determine if your story is PR attention worthyDriving media coverage to your purpose-led business is possible and a must-have in your marketing mix. Whether you choose to attract a national, local, or international audience with your story, the right media coverage could be the last piece of the puzzle to change the game and start making a difference. Resources:-Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

This is the first of a mini-series of episodes exploring how you can use PR to promote your purpose-led business. This week - why it's something to consider and then over the next few weeks, I'll be lifting the lid on the dark art of PR and sharing insider tips on how to generate great stories and drive media coverage that will get you noticed by your ideal clients.What You'll Learn:-Why learning to use PR is crucial for any purpose-led entrepreneur-The multiple benefits of using PR to promote your business-Why credibility is massively important for your business, and how PR can help you earn it-How complicated learning PR really isUsing PR will not only build awareness of your business and your purpose like nothing else, it will also help you build your community, increase your reach, and establish trust and credibility. So, if you feel ready to start making a difference, learning to master PR is a great first step. Resources:-Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

Over the past few weeks, I've been launching my Actually® Foundations course. Doors are now closed, but I thought I'd share with you some of the lessons I've learnt over the years about launching.What You'll Learn:-What makes the difference between a happy launch and a stressful and exhausting one-Why authenticity is crucial to every successful launch-How to avoid turning your launch into a big, elongated sales pitch-What values every launch should reflect-The importance of being ready to change our plans and deal with the consequences of it Launches are always a great experience and a fantastic opportunity to grow and learn new things about your business and yourself. Be prepared beforehand, be authentic with your offer, and every time you can, under-promise and over-deliver. The unexpected might happen at some point, but if you want to actually make a difference, you must be flexible and adapt as quickly as possible to the new circumstances. Resources:- Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually- Find out more about Actually® https://actually.world/ - Facebook ​​https://www.facebook.com/actually.world - Instagram https://www.instagram.com/actuallychangingtheworld/ - LinkedIn https://www.linkedin.com/in/saraactually/

It was during the first lockdown that I realised I don't like working alone! If you're like me, if you struggle with 'entrepreneurial loneliness' and you want to know how to collaborate with others - I share some lessons and top tips in this episode.What You'll Learn:-What I missed the most about collaboration-What is the one thing most solopreneurs struggle with-How to connect with others through a common cause-Why it is crucial to have clear expectations about collaborations-What kind of things should you offer in a collaboration-Business benefits aside, what collaborations are good forBeing an independent, self-sufficient, and self-reliant entrepreneur doesn't mean you have to do everything alone or spend most of your time by yourself. Just as collaborating with someone doesn't mean that that relationship must be exclusively business related. A fruitful collaboration can provide inspiration, access to new skills and insights, and virtually any tool you might need to actually make a difference. Resources:-Be. Modern Meditation website: https://www.bemodernmeditation.com/ -Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

This episode is based on a simple fact: if you want to make a difference, enhance your impact, attract your perfect clients and grow your business – you are going to have to get visible. Now I know that this may be a harsh, unpalatable truth for many of you but it is inescapable – and in this episode - I'll be sharing three top tips to help you to overcome your allergy to being visible so that you can achieve your business dreams. What You'll Learn:-How to find the right way to promote your business-What works for others might not work for you-Why you should see yourself and your business as two connected but separated things-Why you don't need to scream to be heardEven though the world might seem too noisy right now, you can find your way around the noise and engage in conversation with your audience. Because marketing is not a broadcast, it is about generating conversations. So you don't need to scream, you just need to find the right words to actually make a difference. Resources:-Book: Gay Hendricks - The Big Leap: https://www.amazon.com/The-Big-Leap-Gay-Hendricks-audiobook/dp/B00282MRQI/ -Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

This episode of the Actually Making a Difference podcast is dedicated to my Mum, who passed away a week before it was recorded. It's not possible to encapsulate all of the things she taught me in just ten minutes - but the lesson I share in this episode informs everything about how I run my business. I hope it will inspire you as it does me.What You'll Learn:-About my relationship with my mother throughout my life-How working with a healer helped me see things differently-Enough is enough. When is the right time to take action?-How forgiveness can change your life-Reasons why you should stop procrastinating on the things that must be doneAs our business and personal life are deeply intertwined, solving personal issues influence how effectively we run our business. We run our business the same way we understand the world around us, which is reason enough to pay careful attention to those who introduced us to the game of life. Resources: -The Actually® Planning Retreat: https://your.actually.world/annual-planning-retreat-2022-Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Find out more about Actually® https://actually.world/ -Facebook ​​https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/

We all need inspiration to create content, write blogs, develop newsletters or craft podcast episodes. But what do you do when the muse has abandoned you, and you're staring at a blank screen in a mild state of panic? These are my top tips to find inspiration.What You'll Learn:How nature can help you reconnect with your museThe magical properties of upbeat and graciously composed musicAvoid stillness - movement is lifeWhat setting deadlines and keeping yourself accountable can do for youWhy revisiting old ideas might ignite the spark of your creativityHow to gain momentum by solving a different problemFeeling abandoned by inspiration is way more common than you think, and we all go through that at some point. The key is to avoid staying still, staring at the blank screen or falling into the mindless scrolling rabbit hole. You can rely on music, beautifully crafted phrases, movement, or even nature. You have what it takes to actually make a difference; you just need the right stimulus to get it out. Resources: The Actually® Planning Retreat: https://your.actually.world/annual-planning-retreat-2022Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactuallyFind out more about Actually® https://actually.world/ Facebook ​​https://www.facebook.com/actually.world Instagram https://www.instagram.com/actuallychangingtheworld/ LinkedIn https://www.linkedin.com/in/saraactually/

As a community of people who want to grow purpose-led businesses that make money and make a difference, many of us are actively seeking to create change. But there is a difference between the change we seek to create and the change that we feel is foist upon us by outside forces. The cost of living crisis, an impending recession, the ongoing war in Ukraine, the crisis in the NHS and other public services; the fallout from the Covid pandemic and, in the UK, the death of our longest serving monarch - all of these issues and more have been imposed upon us and, understandably, they are having a real impact on anxiety levels. In this episode, I share five tips for coping with change.What You'll Learn:Why you should pay more attention to your reaction to change than to change itselfWhy you should rely on your adaptability to navigate challenging timesWhat kind of people you should surround yourself with when things start to go southWhy there is no self without self-care How improving as a collective will pour the positivity and support you need during difficult timesAt the slightest sign of scarcity, the first impulse is to constrain ourselves and cut unnecessary spending, and that's acceptable as a way of self-protection. But unfortunately, most entrepreneurs bought into the idea that when harsh times approach, everyone is on their own and by themselves, when actually, we need to connect, collaborate, and rely on a community if we want to make a difference. Resources: The Actually® Planning Retreat: https://your.actually.world/annual-planning-retreat-2022Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactuallyFind out more about Actually® https://actually.world/ Facebook ​​https://www.facebook.com/actually.world Instagram https://www.instagram.com/actuallychangingtheworld/ LinkedIn https://www.linkedin.com/in/saraactually/

As the UK pays tribute to the life of Her Majesty Queen Elizabeth II on a day of national mourning, I share some observations from her life and legacy - and pose four questions for each of us to consider.What You'll Learn:What Her Majesty taught the world about consistency and valuesIf you want to succeed in your business, your choices and commitment shouldn't be taken lightlyThe importance of creating space in your life to have "Balmoral time"Whether you support the monarchy or not, whether you feel kings and queens are relics from ancient times, or you're mourning alongside millions of people in the UK, there is a lot we can learn from the life of the late Queen Elizabeth II. With humility, commitment, faith, and a sharp sense of humour, Her Majesty embraced with grace a life imposed on her, and certainly not without conscious effort and consistency, dedicated her life to actually making a difference in the world.Resources: The Actually® Planning Retreat: https://your.actually.world/annual-planning-retreat-2022Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactuallyFind out more about Actually® https://actually.world/ Facebook ​​https://www.facebook.com/actually.world Instagram https://www.instagram.com/actuallychangingtheworld/ LinkedIn https://www.linkedin.com/in/saraactually/

The Great British Bake-Off is a national obsession in the UK and - at the time we release this episode - we are all eagerly awaiting a new season! So in honour of bakers everywhere and with a nod to a certain blue-eyed master baker - I thought I'd share with you five lessons about business you can learn from the Bake-Off tent! What You'll Learn:Why it's impossible to build a brand and a client base from anonymityThe importance of being humble enough to learn from those who succeed at what you're trying to doHow discipline and focus can help you in the long runWhy you need to start your entrepreneurial journey with a planHow your "signature dish" helps you differentiate from the rest and cut through the noiseThe Bake-Off tent generated hundreds of headlines and heated arguments among the audience about a winner's legitimacy or the unfairness of a baker's elimination. But it also taught the basics of entrepreneurial success - being courageous to get visible, smart to learn from experts, having a plan and sticking to it with discipline and focus, and mastering a signature dish. Resources: The Actually® Planning Retreat: https://your.actually.world/annual-planning-retreat-2022Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactuallyFind out more about Actually® https://actually.world/ Facebook ​​https://www.facebook.com/actually.world Instagram https://www.instagram.com/actuallychangingtheworld/ LinkedIn https://www.linkedin.com/in/saraactually/

Bias is a huge topic and one that everyone engaged in business and marketing needs to consider very carefully. In this episode, I encourage you to take some initial steps to consider your own biases and blind spots and how these might be showing up in your marketing. There's more to do but this could be a good place to start. You'll learn why it'd be fair to say we are all biased, why awareness is critical to neutralise your biases, how to identify your privileges, and how they influence your worldview. Tune in and find out how biased your communications are and what you can do to change them. What You'll Learn:Three things I learned about myself and my biasesWhy our brain is constantly making assumptions, and how that affects our biasesHow to identify your privileges and how they influence your worldviewHow to evaluate if your content is inclusive Why awareness is critical to neutralise your biasesBecoming aware of your biases is the first step to eliminating them. Marketing and advertising are powerful tools to bring awareness about biases on race, religion, gender, and sexual preferences; you, as marketers and communicators, have a great chance to do it. It's a lot of hard work, full of mistakes and new beginnings, but with the right mindset and awareness of your own biases, you are set to actually start making a difference. Resources: Episode 05 Are Values Really Important in Business? https://apple.co/3cziqXT The Actually® Planning Retreat: https://your.actually.world/annual-planning-retreat-2022Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactuallyFind out more about Actually® https://actually.world/ Facebook ​​https://www.facebook.com/actually.world Instagram https://www.instagram.com/actuallychangingtheworld/ LinkedIn https://www.linkedin.com/in/saraactually/

If you're running a business these days, you are inevitably going to need to learn to speak and present in some way - delivering training, webinars, masterclasses, Facebook Lives, public speeches or group programs. But does the very idea of speaking and presenting make you feel like you're stuck in the front carriage of a speeding roller coaster, and you've changed your mind but there's no way off? If so, good that you're here, because I can help. In this episode, I'm going to share with you some of the things that got me through my first public speech, and what I have learned since. What You'll Learn: Why presenting is the sixth marketing superpower you need to focus onWhat my first experience with public speaking was like, and how I grew to love itThe fears behind your reluctance to public speaking and how to overcome themA breathing exercise that will help you feel more confident as a speaker Three tips to help you tackle your nerves and find your calm center I hope that this podcast episode is going to help you to reframe your fear around speaking and presenting, because I want you to get out there with your message. I want you to deliver your brilliance to the world, because it's time and you're ready to actually make a difference.Resources: Episode 07 - I Hate Social Media, so How Do I Promote My Business? https://apple.co/3SENZja Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactuallyFind out more about Actually® https://actually.world/ Facebook ​​https://www.facebook.com/actually.world Instagram https://www.instagram.com/actuallychangingtheworld/ LinkedIn https://www.linkedin.com/in/saraactually/