B2B Writing Success Podcast

: Join Steve and Laura to learn what a published book can do for your client's business and how you can add this service to your business.

Rachel shares tips on how to get leads for you and your clients, using clear funnels and clear messaging. She also shares how to leverage consulting services to increase the strength of your copywriting business.

There are unique challenges when you're working full-time and building your freelance copywriting business on the side. Steve Slaunwhite has 10 tips to help you overcome two common challenges.

Steve Slaunwhite gives you a risk-free way to raise your rates. Want to raise your rates and be assured you're not going to lose a client? Try this technique…

Do you feel like your path to success is a winding road instead of a straight path? Then this podcast episode is for you! Hear how Judy Olbrych found her way as a B2B copywriter.

Steve Slaunwhite talks with Michael Katz about how determining your focus of your writing business can help you have a clear marketing message and land clients more easily.

Steve Slaunwhite talks with Casey Demchak on how B2B copywriters can sell themselves effectively so more prospect conversations turn into paying clients.

Steve Slaunwhite talks with Charlotte Hicks on a copywriting project that's in high demand right now — website makeovers. Get tips on what to expect and how to successfully complete a website makeover project.

Want clients to pay you more for the same work? In this interview, Steve Slaunwhite talks with Ed Gandia on strategies for getting better paying writing gigs. Where are you on Ed's copywriting pyramid?

Podcast EpisodeA big project can be a mixed blessing. It pays well but it can be intimidating if you haven't done that type of project before. In this episode, Steve Slaunwhite gives you six tips to make completing the project easier.

Whether it's a challenge to overcome or a short-term goal, Steve Slaunwhite explains a simple process he learned from Zig Zigler to help you achieve more than you thought you could.

One of the biggest problems we can have as freelancers is cash flow. In this week's podcast, Steve Slaunwhite has six tips for getting paid more quickly.

Your chances of landing a client who is referred to you is higher than almost any other method of marketing yourself. In today's podcast, Steve Slaunwhite gives you a simple action plan to get more B2B copywriting referrals.

When you're ready to level up your copywriting business, these four strategies will help you make more money in the same amount of time.

When setting goals for your business there are outcome goals and project goals. In this week's episode, Steve Slaunwhite gives you five tips to make a project goal as inspiring as an outcome goal.

In this week's episode, Steve Slaunwhite discusses strategies to find SEO keywords and keyphrases for your writing projects.

In this week's episode, Steve Slaunwhite shares practical techniques on how to integrate SEO keywords and keyphrases into your copy so they sound natural.

It's common for a client to ask you to select an image for a blog post you write for them. In this episode, Steve Slaunwhite has tips on choosing the best image for your post.

There are definite advantages of working from home. But there are a few challenges too. In this podcast episode, Steve Slaunwhite shares seven tips to make working from home productive and enjoyable.

Your core revenue stream is probably B2B copywriting. But should you add additional ways to generate revenue to your business? Steve Slaunwhite helps you determine if multiple revenue streams are smart for you.

Need a project now? In this encore episode, Steve Slaunwhite talks with Amy O'Donnell about finding clients using Upwork.

In this listener favorite episode, Steve Slaunwhite explains his five-step process for increasing your income 50% or more.

E-Books fill a need in B2B content marketing and remain an excellent way to deliver long-form content to prospects. Here's how to land more of these interesting projects.

You need clients. They need you. So how do you connect? Steve Slaunwhite outlines the six main ways clients find you.

When you use these buyer insights you'll write better B2B copy and you'll be able to complete your projects more quickly.

What do you do when a simple project turns into a much bigger one? Do you charge more? Decline the extra work? Steve Slaunwhite has advice on how to handle “scope creep.”

When considering focusing on a particular B2B project type, there are several criteria it should meet in order to be successful. Steve Slaunwhite explains which type of projects are suited for specialization.

How do you convince clients of your value when there are other writers out there advertising the same services for much lower prices? Here are several strategies to position yourself as a more valuable copywriter.

It can be frustrating when you're not getting the rates you want to get for your copywriting services. In this week's podcast, Steve Slaunwhite explains several strategies for getting paid more for your work.

What do you do once you've chosen your niche? In this episode, Steve Slaunwhite outlines your next steps so you can start attracting and landing clients in your niche.

One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week's podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy.

It's important to write about both practical and emotional benefits. Use these tips when you're writing about emotional benefits so your prospect is convinced to take the next step.

The better your sales conversations, the more clients you'll land. In this podcast, Steve Slaunwhite gives you tips on how to make sure your sales conversations give you the best chance of getting hired.

In a follow-up to Episode #87, Steve Slaunwhite dives deeper into the strategies and tips for working with micro-businesses.

When you become known as an expert, you'll have a much easier time landing clients. Steve Slaunwhite shares his tips to develop the expertise clients look for.

Should your prices be fixed or variable? Steve Slaunwhite looks at the pros and cons of fixed pricing and when it might make sense to use fixed pricing.

How well are you serving your clients? In this podcast, Steve Slaunwhite gives you a way to score your service level so you know how you can improve if needed.

As freelance professionals, we're responsible for everything in our business. Sometimes that can be discouraging. Here's how you can overcome discouragement and keep moving forward toward success.

Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities.

Does it ever make sense to work with a client who pays less than your usual rate? Maybe, says Steve Slaunwhite. Here's when you might consider it…

You can make more money when you offer the design with your copy. But is it a good idea? Steve Slaunwhite looks at the pros and cons of doing both.

When you're a freelance copywriter, taking time off without losing business can be tricky. Here are four strategies that have worked for Steve Slaunwhite.

In this week's podcast, Steve Slaunwhite has tips to help you stay in touch with prospects who don't have a project for you right now, but expect to in the future. Plus, you'll discover which prospects are worthwhile to keep on your list.

Podcast EpisodeIn this week's podcast, Steve Slaunwhite interviews Bruce Kasanoff and gets his insights on how he built his own successful freelance copywriting business. Be sure to pay special attention to how he “selects “clients!

Referrals from industry influencers are excellent prospects who are likely to become valuable clients. Steve Slaunwhite reveals how to get more influencer referrals so your business thrives.

If you don't have experience in a particular industry or if they have complex products and services, the thought of writing for them can be intimidating. But here's why you may want to give it a try.

Don't struggle to figure out your niche. These six truths about niches will remove the stress and help you move forward with your business.

When do you stay the course and when do you change a strategy? Steve Slaunwhite has some insights to help you know the best course of action.

Steve Slaunwhite explains his winning strategy that makes every prospecting technique more successful.

Would you like to have a steady stream of business from referrals? Here's how you can become the copywriter your clients love to refer to others.

Should you focus your business on writing services only, or is it smart to offer additional services too? Steve Slaunwhite looks at other services your copywriting clients may want you to provide.