Podcasts about marketing yourself

In this week's episode of The Power Lounge, host Amy Vaughan welcomes Ilise Benun, acclaimed business coach, author, and founder of Marketing-Mentor.com, for a candid conversation about money, mindset, and marketing for creative professionals. Together they explore why so many talented freelancers and solopreneurs fall into the exhausting cycle of undercharging and overdelivering, and what it truly takes to build a business that reflects both your skill and your value.Ilise shares decades of wisdom on how to reframe pricing from a matter of self-worth to one of clear strategy and confident communication. She offers practical advice on having better money conversations, identifying ideal clients, and setting prices that feel fair to both sides. The discussion is packed with insight, from her signature “$500, $5,000, or $50,000” approach to budget talks, to the mindset shifts needed to escape desperation pricing and cultivate lasting client relationships.Amy and Ilise also dig into the art of consistent marketing, emphasizing that real success comes from showing up regularly and authentically. They discuss the power of simplicity, how to market yourself without making it about you, and why even small, steady efforts can transform your business over time. Whether you're a creative struggling to charge what you're worth or a seasoned professional ready to attract higher-value clients, this episode will challenge how you think about money and remind you that confidence, clarity, and communication are your strongest assets.Chapters:00:00 – Introduction & Welcome00:29 – Meet Ilise Benun: Guest Introduction01:22 – Ilise's Background & Podcast01:49 – Episode Overview: Pricing, Mindset, and Marketing02:28 – The “Spooky” Topic: Money03:53 – Why Creative Professionals Undervalue Their Work05:21 – The Power of Mindset in Pricing06:02 – Pricing Problems Need Marketing Solutions07:24 – Attracting the Right Clients & Using AI10:10 – Real-World Pricing Stories11:08 – The Importance of the Money Conversation12:31 – Mindset Shifts for Discussing Budgets13:44 – Avoiding Desperation Pricing15:10 – Transparency and Building Client Partnerships16:16 – Value-Based vs. Hourly Pricing17:32 – Common Marketing Mistakes19:58 – The Simplicity of Effective Marketing21:30 – Raising Rates & Upgrading Clients24:28 – Marketing Yourself vs. Marketing a Product27:30 – Power Round & Final AdviceQuotes:“There's this people-pleasing thing we tend to do, especially as women, and it gets all tied up in our so-called self-worth — which doesn't really belong in business. You have to take yourself out of it and look at your pricing objectively. Like I always say, ‘Like me a little less and pay me a little more.'” - Ilise Benun“Awareness is the key. Listen to that internal voice, notice the tone, and remember — just because you think it doesn't make it true. But if you believe in it long enough, you can think it into being true.” - Amy VaughanKey Takeaways:Pricing isn't about self-worth — it's about strategy.Mindset is built on your inner dialogue.Marketing solves pricing problems.Have the money conversation early.Stop people-pleasing your way into poverty.Price communicates value. Low rates often repel serious clients.Consistency beats complexity. Small marketing actions build stronger pipelines.Raise rates through conversation, not confrontation.Let go to level up. You can't grow while holding onto every client.Marketing isn't about you — it's about them. The best promotion focuses on solving your clients' problems, not bragSupport the show

Ryan opens up about his nine-year journey of building the wrong kind of video business and his recent pivot toward creating something sellable. He shares candid insights about hitting seven figures, the challenges since 2020, and why he's now focused on packages over custom work while addressing a filmmaker's concerns about AI taking over the industry. Key Takeaways Building a business that can run without you creates more freedom than being the indispensable creative at the center of everything Package-based services with predictable pricing are more scalable and sellable than endless custom projects Position yourself as a strategic partner who offers workshops and thinking partnership, not just shooting and editing services AI won't replace filmmakers who differentiate themselves through strategy, storytelling, and client partnership rather than just technical execution In This Episode [00:00] Welcome to the show! [03:12] 10xFILMMAKER [04:46] New Goals for a New Season [14:05] Adjusting Your Direction [19:13] Built To Sell [28:39] When AI Impacts Our Work [31:03] Marketing Yourself [36:42] Mastermind Community [41:40] Outro Quotes "It took me nine years to realize that I was building the wrong kind of video business. I always thought freedom meant doing everything myself, being the creative, the editor, the salesperson and the project manager." - Ryan "If the only thing that you're offering is showing up for somebody and filming B-roll type stuff and just following the directions that somebody has for you, it's going to be really easy for that same client to have a machine follow directions for them." - Ryan  "If you're positioning yourself as shooter editor, that's not as compelling and that's not as helpful for a client that needs somebody that understands more, that understands how marketing works or why it works." - Ryan "We just landed a $20,000 gig a couple of weeks ago with a client that wanted to spend $5,000... I somehow talked them into doing this workshop, a paid workshop that was going to take half of the budget that they had set aside." - Ryan "I still believe that this work is so powerful. I believe that it can make a massive impact and that's why I feel compelled to stay in it even if and when I sell this company." - Ryan  Links Find out more about 10xFILMMAKER   Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

At Blubrry, we love independent podcasting. The heart of what makes podcasting so unique — independence. As corporate platforms grow louder in the space, it's more important than ever for creators to understand how to retain control of their voice, content, and audience. From choosing the right tools and hosting partners to marketing yourself as a creator-owned brand, we explore what podcasting independence really means and how it benefits both your creativity and your business. Whether you're just getting started or rethinking your podcasting path, this episode is packed with insights to help you stay true to your vision. Today's hosts: Mike Dell, Todd Cochrane, MacKenzie Bennett 1️⃣ Why Podcasting Independence Matters More Than Ever Podcasting has always been a space where creators could own their voice and their audience. But as big media continues to move in, it's important to understand what independence really looks like — and why it's worth protecting. Why it matters: You control your content and message. You own your brand and audience — no platform can lock you in or dictate your direction. You decide how you monetize, whether that's ads, premium content, listener support, or all of the above. Independence builds trust — listeners value authenticity and transparency.

Freelancing doesn't have to mean chaos and burnout. In this episode, we explore how to scale your freelance business without hiring a team by getting smarter with tools, strategy, and specialization.What if you could scale your freelance business without hiring a team, just by using the right tools?Most freelancers hit the same wall: they think going solo means doing it all. But today's guest, Maciej Konarzewski, shares how that belief almost held him back, and how flipping the script helped him build a successful one-person business that runs on his terms.In this episode, Maciej shares how he went from building his first site for his wife's cleaning business to becoming a certified Wix Studio partner and full-time business owner. We talk about ditching the hustle mindset, building smart systems, and saying no to distractions (and even clients) in order to say yes to better work.If you're a designer trying to escape the 9–5 grind or scale your freelance business without burning out, this episode is for you. We dig into tools, pricing, niching down, and how community and relationships can unlock opportunities you didn't even know were possible.Tune in and learn how to build a thriving freelance business—without hiring a single employee.Topics:• 02:44 The Reality of Freelancing• 03:08 Interview with Maciej Konarzewski• 04:17 Maciej's Freelancing Journey• 14:30 The Importance of Specialization• 25:33 The Reality of Job Security• 26:09 The Hardest Decision: Changing Jobs• 26:42 You Are Your Own Backup Plan• 27:41 Selling and Marketing Yourself• 30:34 The Mindset Shift in Sales• 36:46 The Importance of Community and SpecializationHelpful Links:• Connect with Maciej on LinkedIn• Vision Marketing—Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• ⁠⁠⁠Get a FREE audiobook AND support the show⁠⁠⁠• ⁠⁠⁠Support the show on Patreon⁠⁠⁠• ⁠⁠⁠Check out show transcripts⁠⁠⁠• ⁠⁠⁠Check out our website⁠⁠⁠• ⁠⁠⁠Subscribe on Apple Podcasts⁠⁠⁠• ⁠⁠⁠Subscribe on Spotify⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠Subscribe on Stitcher⁠⁠

Send us a textThis is the MOST nervous Jeremy's ever been recording a podcast — and for good reason!In this deep, honest and funny conversation, Jeremy Fisher and Dr. Gillyanne Kayes share how the world of Artificial Intelligence has changed their careers.And Jeremy shares an intensely personal moment where he broke ChatGPT — and what it taught him about trust, frustration, and human connection.   What AI REALLY is (and what it isn't!)   How ChatGPT works — and how it misled us   Why understanding prompts is now an essential life skill for artists   How singers, teachers, and creatives can use AI ethically, powerfully, and authentically   The biggest mistakes people make with AI (and how to avoid becoming "Captain Obvious")

Subscriber-only episodeWelcome to the inaugural NDP PANEL! Our 1st-ever live roundtable event was held on January 15th, 2025 at Drum Supply in East Nashville. We invited 6 former NDP guests — Kip Allen (Ep. 24), Jonn Bostwick (Ep. 23), Daniel Kozlowski (Ep. 26), Tim Miller (Ep. 42), Dylan Murphy (Ep. 34), and Luke Sumner (Ep. 44) for an open discussion on all things studio drumming in 2025. We covered a lot... from starting an effective home studio on a budget to navigating your own drumming identity with the demands of today's producers and artists, the panelists share their personal anecdotes about balancing live performance with studio work, the significance of saying no to the right gigs for career growth, and the process of marketing yourself as a session drummer. They share practical advice on mic placement, gain staging, acoustic treatment, understanding compression and EQ, and managing relationships with producers. The discussion wrapped with audience questions focusing on preparing stems for mixing engineers, the benefits and drawbacks of formal music education, and strategies for gaining confidence in the recording studio. We hope you enjoy!Thank you to our Episode Sponsors:Drum Supplyhttps://www.drumsupply.comShurehttps://www.shure.com/en-USDrum Boxhttps://drumbox.spaceGroove MPLhttps://www.groovempl.comAudimutehttps://www.audimute.comSonique Drumshttps://soniquedrums.comChapters:00:00 Intro and Welcome 0:53 Meet the Panelists 12:20 Is there a Nashville Sound? 15:03 Transitioning from Live to Studio 30:05 Career Decisions 41:16 Marketing Yourself as a Session Drummer 41:51 Social Media as a Tool 42:00 Where to Meet Producers 46:51 The Evolution of Home Studios 52:40 The Importance of Versatility 58:45 Balancing Identity and Adaptability 1:01:45 The Role of Relationships 1:12:21 First Steps in Starting a Home Studio 1:19:03 Gear Talk: Microphones and Recording Techniques 1:30:45 Recording at Home: Tips and Tricks 1:43:41 The Value of Music School and Learning on the Job 1:52:11 Closing RemarksConnect with us:WebsiteInstagramTikTokYouTubeFacebookRecorded at Garden Groove Recording Space, Nashville, TNPodcast Artwork: GENUINE CREATIVE ART ⓒ 2025 Nashville Drummers Podcast, LLC

Jackie from So Bright Home is back on the Colour Me Happy Podcast to dive into the power of niching down and whether it actually works. From personal experience, I've started to see real growth after a year of refining my focus, and in this episode, we break down exactly how to implement this strategy. We discuss how to organize your creativity in a way that gives a clear message to your audience, the importance of defining your brand, and how consistency plays a key role in building trust. Jackie also shares her latest collaboration with Jillian Harris, including a beautiful Valentine's craft featured on Jillian's blog. If you're looking for ways to sharpen your creative business and grow your audience, this episode is packed with valuable insights. Top 3 Tips on Marketing Yourself with a Clear Vision: 1. Define Your Core Message – Get super clear on who you are and what you offer. Make sure everything from your website to your social media tells a consistent story that resonates with your audience. 2. Create a Signature Look & Feel – Your brand should be instantly recognizable. Stick to a cohesive aesthetic—colors, fonts, and content style—so people know it's you at a glance. 3. Show Up & Stay Consistent – The secret to growth is showing up regularly. Whether it's posting consistently, engaging with your community, or launching creative projects, consistency builds trust and keeps your audience coming back. Check out Jackie's Valentine's collaboration with Jillian Harris: So Bright Home Valentine's Crafts eBook Jillian Harris Blog (Live at 8 AM PST) Tune in for an inspiring conversation on how refining your focus can unlock real growth in your creative business.

This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now's your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!Thank you for being a dedicated Book Marketing Mentors listener.Wishing you a happy holiday seasonThis episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now's your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!Thank you for being a dedicated Book Marketing Mentors listener.Wishing you a happy holiday season*********************************************How good are you at marketing yourself?Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include:Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success.Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your audience.Building Your Personal Platform: Caelan discusses the four cornerstones: your message, offerings, strategy, and systems, and how they all affect marketing yourself.Overcoming Imposter Syndrome: Sharing advice from successful individuals to help authors overcome self-doubt.And, a whole lot more...Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost book sales. (I have a sneaking suspicion that might be you!)*************************************************************************REALIGN, REINVENT, and RELAUNCH! Your Roadmap to Lasting Success Starts Here Are you ready to create the life you've always envisioned? In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum. What sets this unique program apart? ● Rewire limiting beliefs with neuroscience-backed tools. ● Build unstoppable momentum with daily practices and powerful accountability. ● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships. Through live coaching, community support, and innovative tools, you'll stay inspired and on track to achieve your biggest breakthroughs. [Mark Your Calendar—Enrollment Opens Soon!] This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success. Get ready to realign, reinvent, and relaunch!

In this episode, Jeni Castro shares her inspiring journey of launching Coffee Dos, a bold and creative coffee brand that stands out in a saturated market. Feeling creatively drained from her previous venture, she took a leap of faith to create something unique, emphasizing the importance of making unforgettable first impressions. Jeni discusses the challenges of franchising and how social media played a pivotal role in growing her brand, allowing her to connect directly with customers. She highlights the power of grassroots marketing and being a disruptor, leaning into authenticity to carve out a niche. Her focus on creativity, bold branding, and personal connections helped Coffee Dos become more than just a coffee shop but a recognizable movement. Jeni's insights offer inspiration for entrepreneurs to embrace risks, stay authentic, and use social media to their advantage. RESOURCES + LINKS Grab Your Seat For The Live Class Join the community - Cash Flow Collective! Create Your own Digital Product - get the Passive Profit Playbook! FOLLOW Brie Groves IG: @briegroves GET IN TOUCH WITH JENI Instagram Coffee Dose Cafe KEY MOMENTS: Introduction and Branding Insights (00:00-00:02:02) Jeni Castro shares her journey of creating Bronzed Bunny and Coffee Dos, emphasizing the importance of standing out in both physical and online spaces. Taking Risks to Create Coffee Dos (00:02:27-00:04:10) Jeni reflects on the spontaneous decision to start Coffee Dos while feeling creatively drained, highlighting how a leap of faith led to building a new brand. Being a Disruptor and Embracing Uniqueness (00:04:28-00:05:18) Jeni highlights her natural inclination to disrupt industries and how leaning into her bold, authentic branding made Coffee Dos stand out from the competition. Franchising Challenges and Creative Drains (00:23:22-00:24:33) Jeni shares her experience franchising Bronzed Bunny, which left her feeling creatively exhausted, leading her to pivot towards Coffee Dos. Social Media's Role in Brand Growth (00:24:33-00:26:06) Jeni emphasizes how social media and edgy branding were crucial in transforming a small coffee shop into a recognized name. Importance of First Impressions in Business (00:27:42-00:29:04) Jeni stresses how critical it is to make a strong first impression, especially in competitive spaces like wellness and coffee. The Power of Marketing Yourself (00:39:48-00:40:28) Jeni discusses grassroots marketing strategies, like handing out promotional tokens, and the joy of personally connecting with customers.  

In this episode of The Growth Game with Brie Groves, Jeni Castro shares her inspiring journey of launching Coffee Dos, a bold and creative coffee brand that stands out in a saturated market. Feeling creatively drained from her previous venture, she took a leap of faith to create something unique, emphasizing the importance of making unforgettable first impressions. Jeni discusses the challenges of franchising and how social media played a pivotal role in growing her brand, allowing her to connect directly with customers. She highlights the power of grassroots marketing and being a disruptor, leaning into authenticity to carve out a niche. Her focus on creativity, bold branding, and personal connections helped Coffee Dos become more than just a coffee shop but a recognizable movement. Jeni's insights offer inspiration for entrepreneurs to embrace risks, stay authentic, and use social media to their advantage. Connect With Jeni Castro Jeni's Instagram - https://www.instagram.com/coffeedosecafe Coffee Dose Cafe - https://www.instagram.com/coffeedosecafe/?hl=en Bronzed Bunny - https://www.instagram.com/bronzedbunny/ Key Moments: Introduction and Branding Insights (00:00-00:02:02) Jeni Castro shares her journey of creating Bronzed Bunny and Coffee Dos, emphasizing the importance of standing out in both physical and online spaces. Taking Risks to Create Coffee Dos (00:02:27-00:04:10) Jeni reflects on the spontaneous decision to start Coffee Dos while feeling creatively drained, highlighting how a leap of faith led to building a new brand. Importance of First Impressions in Business (00:27:42-00:29:04) Jeni stresses how critical it is to make a strong first impression, especially in competitive spaces like wellness and coffee. Franchising Challenges and Creative Drains (00:23:22-00:24:33) Jeni shares her experience franchising Bronzed Bunny, which left her feeling creatively exhausted, leading her to pivot towards Coffee Dos. The Power of Marketing Yourself (00:39:48-00:40:28) Jeni discusses grassroots marketing strategies, like handing out promotional tokens, and the joy of personally connecting with customers. Social Media's Role in Brand Growth (00:24:33-00:26:06) Jeni emphasizes how social media and edgy branding were crucial in transforming a small coffee shop into a recognized name. Being a Disruptor and Embracing Uniqueness (00:04:28-00:05:18) Jeni highlights her natural inclination to disrupt industries and how leaning into her bold, authentic branding made Coffee Dos stand out from the competition.

From Stage to Success: Pascalle Bergmans' Transformation & Insights on Getting Paid for Public Speaking Pascalle Bergmans shares her journey from being a West End musical theatre performer to becoming a successful public speaking coach. After a stroke ended her theatre career, she navigated through corporate jobs and severe mental health challenges before founding Presentales. Pascalle discusses the importance of having a self-image aligned with one's ideal self, the difficulties of unpaid speaking gigs, and offers actionable insights on how to get compensated for public speaking. She emphasises the need for a signature talk, marketing assets, and exploring B2B opportunities. Pascalle passionately advocates for gender pay equality in the public speaking industry. Timestamps   .00:00 The Journey of Self-Worth and Fulfillment 00:49 Introduction to No Bullshit Talks Podcast 01:28 Meet Pascalle Bergmans: From Stage to Corporate 02:46 The Stroke: A Life-Altering Event 05:48 Rehabilitation and Rediscovery 13:12 Corporate Struggles and Identity Crisis 16:18 The Birth of Pleasant Tales 24:52 The Reality of Public Speaking Industry 29:47 The Value of Speaking for Free 30:45 The Cost of Exposure 33:01 The Gender Pay Gap in Speaking 37:09 Building Your Speaking Business 39:47 Creating a Signature Talk 42:48 Marketing Yourself as a Speaker 45:56 Finding and Securing Speaking Gigs 50:56 Negotiating Your Speaking Fee 53:22 Conclusion and Contact Information

In this episode, I explore the critical difference between bragging and marketing yourself effectively within your social work career. Many social workers struggle with promoting their achievements, often fearing they'll come off as boastful. However, understanding how to showcase your professional successes is critical to advancing your career. Join me as I share three actionable strategies to help you confidently market yourself without compromising your values. Whether you're an introvert or someone uncomfortable with self-promotion, these tips will empower you to make your contributions known and pave the way for career growth. What You'll Learn: The clear distinction between bragging and marketing yourself Why self-promotion is essential for career advancement in social work Step-by-step strategies to market your achievements effectively Real-world examples of how marketing yourself can lead to greater opportunities in social work This episode is a must-listen for social workers who want to elevate their careers and gain more responsibility. If you've ever felt hesitant to speak up about your achievements, this discussion will give you the tools and confidence to do so. Connect with Me: Instagram: https://www.instagram.com/the_mswcoach/ LinkedIn: https://www.linkedin.com/in/martheapitts/ Grab My Free Macro Social Work E-Course: https://macroandpaid.com/ Social Work, Career Growth, Professional Development, Self-Promotion, Marketing Yourself, Social Work Success

What if you could transform your career by simply understanding your unique value and marketing it effectively? Join us for an insightful conversation with Rita, a seasoned expert in personal branding, executive coaching, and leadership training, as she shares her wisdom accumulated over two decades. Her book, "Personal Branding and Marketing Yourself," offers a practical framework that could be the key to unlocking your professional potential. Rita recounts an inspiring story of a female CEO breaking through a male-dominated industry by confidently defining and promoting her unique brand.Explore the concept of personal branding beyond the realm of top executives and high achievers. Discover why it's crucial for everyone to have a thoughtful and deliberate plan that aligns with personal values and the company's mission. Through relatable anecdotes and expert advice, Rita emphasizes the importance of the three Ps—preparation, packaging, and presentation. Learn how these elements can lead to professional success and help you navigate career transitions, all while maintaining authenticity and credibility, especially in challenging situations.Empower your career development by taking proactive steps to build a remarkable personal brand. From keeping your resume current to engaging in continuous learning and networking, Rita provides actionable tips to stay ahead in today's competitive world. She highlights the power of storytelling in presenting your accomplishments authentically and stresses the value of servant leadership in making a lasting impact. Tune in for an encouraging discussion on how to elevate your professional life and stand out with a strong personal brand.Get Rita's book Personal Branding and Marketing Yourself on AmazonVisit Rita's web siteSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Simply put: market yourself. If you don't know how to, look at the people you admire and reach out to them. Find a friend that's good at it and ask them to show you what's up. All of that...but please, Neighbors and Groovers...market yourself. No one is going to help you. Even if you pay them. Well...rephrase...act AS IF no one is going to help you. Follow all socials and subscribe to my websites: Mr. Al Pete and The MPN Network. 

Today we are joined by Leah Sharma to talk Fractional TA. Takeaways Fractional TA services can benefit any company, but they are particularly popular among early-stage businesses. Engaging with a fractional TA professional provides quick ramp-up, fast results, and experienced advice. Essential skills for a fractional TA role include having a toolbox of experience, the ability to quickly digest information and build understanding, and effective communication and partnership-building skills. Managing boundaries and setting clear expectations with clients can be challenging in a fractional role. Word of mouth and networking are key for marketing oneself as a fractional TA professional. Fractional TA is here to stay and more companies are realizing the benefits of this approach. Chapters 00:00 Introduction to Fractional TA Services 02:20 Benefits of Fractional TA for Early-Stage Companies 04:06 Essential Skills for Success in a Fractional TA Role 06:33 Challenges of Managing Boundaries in a Fractional TA Role 13:33 Marketing Yourself as a Fractional TA Professional 18:33 The Future of Fractional TA

Nicolette Lemmon, the innovative founder of LemmonTree Marketing Group, guided the marketing efforts of dozens of major corporations and financial institutions, designing award-winning campaigns to build name awareness and bottom lines. Many of her marketing solutions won coveted awards for her consulting firm and clients. She also developed and presented cutting-edge seminars, training workshops, and key-note speeches to thousands of people in audiences from Puerto Rico to California, from Hawaii to New York, and points in between with topics such as “Branding Concepts & Storytelling,” “Jump Start Your Creative Batteries” and “Marketing Yourself for Future Success.”In addition, Nicolette wrote more than fifty articles for national and regional publications, as well as five non-fiction books, addressing strategies for business growth, target marketing, and other subjects to aid professionals in building business and profitability. Her popular book, Almost Famous: How to Market Yourself for Success, helped people to achieve success in their careers and small businesses. Her weekly blog to inspire friends, Simply Stated Sundays, (www.nicolettelemmon.com), has found fans and followers across the United States.In writing her first fiction novel, Mind's Eye Murder, part of the “Reluctant Psychic Mystery” series, she was led to join the national organization, Sisters in Crime, where she produced SINC-UP! video tips from authors, editors, and agents as part of the education committee. She helped found a local chapter, Grand Canyon Writers. Nicolette has served on the Board of Directors, currently as President, and developed a program entitled, "The Mysteries & More Marketing Network." It was designed for both traditionally and independently published members for guidance in marketing themselves and selling books. From this program, participants asked her for a handbook which led to creating this book as an easy-to-follow guide geared for writers who want to successfully sell their books in today's crowded marketplace.Nicolette's additional qualifications include having earned a master's in business administration (MBA) from Arizona State University and she served on the faculty of five separate universities and institutes including the University of Phoenix where she taught classes in marketing management. In addition to many prestigious marketing awards, she was nominated for Inc. Magazine's and Ernst and Young's, “Entrepreneur of the Year Award” in Arizona, received the “Top 100 Small Businesses-Arizona” award and “Top 50 Woman-Owned Businesses-Arizona” honors from DiversityBusiness.com for ten years.Throughout her career, she volunteered for national and local charities in promoting their organizations to increase volunteer recruitment and donations. She has also served on the Board of Directors of Arizona Central Credit Union, a $750 million financial institution, since 2020.For more information on Nicolette and her newest projects go to www.LemmonTree.com or www.nicolettelemmon.comFacebook Page https://www.facebook.com/nicolette.lemmonInstagram @nslemmon Website www.nicolettelemmon.comNotes from the podcast:SinC-Up Tips: https://www.youtube.com/playlist?list=PLDf2fizOruEix2JEHLaDcSF7hO1W5YsQJ*****************About SinCSisters in Crime (SinC) was founded in 1986 to promote the ongoing advancement, recognition and professional development of women crime writers. Through advocacy, programming and leadership, SinC empowers and supports all crime writers regardless of genre or place on their career trajectory.www.SistersinCrime.orgInstagram: https://www.instagram.com/sincnational/Bluesky: https://bsky.app/profile/sincnational.bsky.socialThreads: https://www.threads.net/@sincnationalFacebook: https://www.facebook.com/sistersincrimeTikTok:: https://www.tiktok.com/@sincnationalThe SinC Writers' Podcast is produced by Julian Crocamo https://www.juliancrocamo.com/

Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media? Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode I'll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play!How to optimize your profiles before events:https://www.instagram.com/reel/C41a-r6ptig/How to Prep for an EventOptimizing your presence before the event is key to getting those download numbers. Here are some steps:1. **Profile Setup**: If the event has an app, upload a professional and recognizable photo. Fill out the description with keywords and relevant information to make you easier to find.2. **Links**: Include links to your social media, website, and podcast.3. **Engage Early**: Engage with others on the event's app or platform. Reach out to attendees and set meeting times.4. **Use Hashtags**: Promote your presence with the event's hashtag. This can boost your visibility on social media.5. **Business Cards**: Collect business cards or take screenshots. Follow up after the event to solidify connections.6. **Merch and Outfits**: Take branded swag like stickers, books, or merch. Wear something recognizable—like branding colors or themed accessories—to make a lasting impression.Timestamps:00:00 Introduction: Are In-Person Conferences Worth It?00:42 Personal Experience and Event Attendance02:09 Networking Opportunities at Conferences03:07 Educational Benefits of Conferences05:02 Marketing Yourself at Events07:55 Influence and Impact of Your Work11:31 Prepping for Conferences19:19 Is It Worth the Money?22:06 How Conferences Boost Podcast Downloads27:27 Conclusion and Final ThoughtsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/73-how-in-person-events-can-help-you-increase-your-downloads-influence-by-10-25Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Do you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach.    This week, I'm giving you a sneak peek into how I guide my clients through this marketing process. You definitely can't use the same marketing plan you did when you were marketing your therapy services. Coaching is not the same as therapy and your clients need to know this.    In this week's episode, I help you differentiate how to market your services in these two separate identities, your coaching identity and your therapist identity. That way you know exactly how to attract ideal clients in your offers.    Listen to the full episode to hear the key differentiators in marketing yourself as a coach vs marketing yourself as a therapist. Ready? Let's get into today's episode!  Topics covered in Marketing Yourself as a Coach vs Marketing Yourself as a Therapist: The difference between marketing as a therapist and marketing as a coach  Why you should be vulnerable while marketing to your target audience  What kinds of keywords you should be using to market your coaching services  How to establish your brand identity to include your coaching services  How to attract clients you really want to work with     Connect with Liz Fernandez: Website: https://thelizfernandez.com/  Instagram: @lifewithhliz Therapist to Coach Collective Waitlist Apply for 1:1: private coaching From Therapist to Coach Weekly Email Series   Resources from this episode: Therapist to Coach Collective Waitlist Apply for 1:1: private coaching

The summer confession series contains opinions on nine important topics. Episodes are released weekly on Sunday. This week the topic is Marketing Yourself is Hard.

We are often told that scaling our business is a goal we should all aspire to. But growing a large team, or an agency isn't the only way to achieve your goals as freelance content and SEO strategist Beth Gladstone explains in our chat.  We chatted about Beth's journey of accepting the freelancer identity amidst societal pressures to scale up and the realisation that success can be achieved while actively scaling down. Beth shares her insights from her marketing career, discussing the transition from being wary of the 'freelancer' label to embracing it as a source of pride and success and we delve into how freelancers can still grow as a company of one. It's a really interesting perspective and I hope you enjoy it as much as I did!  Referenced in the episode:  Company of One by Paul Jarvis Scaling your business from solopreneur to agency with Kristy Campbell Episode highlights: 01:39 Navigating Identity and Labels in Freelancing 03:38 The Freelancer's Advantage: Personal Touch and Value 10:17 (ADVERT) Marketing Magic: Leveraging AI for Business Growth 11:33 Redefining Success and Scaling as a Freelancer 15:49 Lean Business Strategies: Efficiency Over Expansion 23:26 Marketing Yourself as a Company of One 25:33 The Power of Personal Branding and Authentic Marketing 35:14 Defining Success on Your Own Terms Thanks to Marketing Magic for sponsoring this episode. Don't forget follow Beth on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Summary In this episode, Trevor interviews Kevin, who made a career transition from fashion to technology. Kevin shares how his interest in Microsoft Excel and his curiosity about technology led him to pursue coding. He discusses the challenges and rewards of the coding bootcamp, emphasizing the importance of building a strong foundation in programming and much more.    Connect with Kevin via LinkedIn: https://www.linkedin.com/in/kgallaccio/     Takeaways Curiosity and a willingness to learn are essential for success in the tech industry. Building a strong foundation in programming is crucial for future learning and development. Imposter syndrome is common among aspiring coders, but it should not deter them from pursuing their goals. Committing a significant amount of time and effort to coding can accelerate learning and progress in a bootcamp. Set realistic expectations and be prepared to work hard in the coding industry. Take initiative and don't rely solely on a bootcamp to secure a job. Follow up with employers and engage in conversations with real human beings. Continuously code and build projects to enhance skills and stand out from the crowd. Reach out to experienced coders for advice and support, and advocate for yourself throughout the coding journey. Chapters 00:00 Introduction and Background 03:22 Transition from Fashion to Technology 06:14 Curiosity and Excel Skills 09:01 Imposter Syndrome and Learning Journey 12:21 Experience in the Coding Bootcamp 23:38 Future Plans and Job Prospects 27:22 Setting Expectations and Working Hard 29:14 The Importance of Taking Initiative 30:39 The Reality of the Job Search Process 31:35 The Need for Follow-Up and Marketing Yourself 34:03 Engaging with Human Beings and Overcoming Objections 36:17 Continuing to Code and Building Projects 45:41 Reaching Out to Coders for Advice 49:03 The Importance of Advocating for Yourself 53:25 Wrap-Up and Contact Information

Welcome back to Environmental Professionals Radio, Connecting the Environmental Professionals Community Through Conversation, with your hosts Laura Thorne and Nic Frederick! On today's episode, we talk with Renee Murphy, Sales Director and Environmental Scientist for Intrinsyx Environmental about Marketing Yourself, Career Changes, and the Entrepreneurial Mindset.   Read her full bio below.Help us continue to create great content! If you'd like to sponsor a future episode hit the support podcast button or visit www.environmentalprofessionalsradio.com/sponsor-form Showtimes: 2:46 Nic & Laura discuss yoga benefits8:51 Interview starts9:05 Career Changes18:50 Marketing yourself28:40 Entrepreneurial mindset42:09 Field NotesPlease be sure to ✔️subscribe, ⭐rate and ✍review. This podcast is produced by the National Association of Environmental Professions (NAEP). Check out all the NAEP has to offer at NAEP.org.Connect with Renee Murphy at https://www.linkedin.com/in/reneepmurphy/Guest Bio:Formerly a business owner in the fashion industry, Renee made a conscious decision to redirect her career towards advocating for positive environmental change. Following her passion for sustainable gardening, Renee earned a master's degree in plant science/agriculture from Cal Poly Pomona and combined that with a bachelor's in entrepreneur business from the University of Southern California, setting off to work in the native nursery and restoration business.  As sales director of a prominent San Diego native plant nursery, Renee observed the need for native plant education to her community. She began presenting and teaching courses independently, through community nurseries and with the California Native Plant Society. In addition, she began an ongoing restoration research with and indigenous tribal land establishing native trees on exposed playa at the Salton Sea.Renee's journey took a captivating turn when her research was noticed by an environmentally focused biotech company in the Bay Area. Her dedication to making a larger impact cleaning up contaminated sites using nature-based solutions and sustainable practices within the remediation industry as an environmental scientist. Renee has served as a project manager on sites implementing innovative nature-based sustainable solutions for contaminated, fire and salt impacted sites, utilizing cutting-edge endophyte-assisted phytotechnology.In her current role as Sales Director of Intrinsyx Environmental, Renee's journey bridges her diverse background with the mission of building an innovative biotech phytoremediation company using nature to heal our environment. Renee has delivered impactful presentations to esteemed audiences, including NASA Ames Green Team, Sustainable Silicon Valley, Alaska Forum for the Environment, National Brownfields Training Conference, and an international keynote at NICOLA.org 2022 Resiliency, Nature & Climate Solutions in South Africa.Renee continues to teach propagation and native plant workshops online and throughout the state of California inspiring people to change their environment starting in their own backyard.  Join Renee on her mission to inspire people to change their environment for the better!Music CreditsIntro: Givin Me Eyes by Grace MesaOutro: Never Ending Soul Groove by Mattijs MullerSupport the showThanks for listening! A new episode drops every Friday. Like, share, subscribe, and/or sponsor to help support the continuation of the show. You can find us on Twitter, Facebook, YouTube, and all your favorite podcast players.

9 Must-Know Strategies for Marketing Yourself as an In-Demand Keynote Speaker Have you ever dreamed of being the keynote speaker that captivates event audiences? Do you aspire to spread your message on big stages but aren't sure how to position yourself to get booked?  If so, leveraging smart marketing tactics is key to establishing your authority and credibility - which drives more lucrative speaking opportunities.  In this training, I will provide nine proven strategies a speaker can immediately apply to upgrade their visibility and value in the eyes of meeting planners.  Follow these strategies to differentiate yourself, amplify your reach, and ensure event organizers eagerly book you for their next event. Resources: Join the Charli Jane Speakers Club: The club opens 4xs a year - If we are not open, grab your spot on the waitlist. https://charlijane.com/charli-jane-speakers-club I jotted down 50 + speaking events accepting speaker proposals right now! Links included + a video tutorial on how to best use the list. Start submitting proposals today! https://charlijane.com/call-for-speakers/ Proposal Email Swipe Files - You're armed with a tool that simplifies your outreach while maximizing the chances of a positive response. And remember, every successful booking begins with a well-crafted email! Grab them here. https://charlijane.mysamcart.com/checkout/proposal-email-template-spc

Recently, a member of my HIRED Job Search Accelerator community asked a very important and relevant question: how do I get back into the job search after years away?If you or someone you know is preparing to take the plunge back into the working world, the four tips in this episode will familiarize you with how the job hunt landscape has changed and leave you feeling more confident in the career skills you still possess. Prepare for this big transition by understanding:The importance of starting to send out resumes right nowThe key step for that very first cover letterWhy reaching out to everyone in your network is a supportive strategyHow to address that “gap in your resume”Related Links:LinkedIn Learning course “Career Strategies for Women Re-Entering the Workforce” - https://www.linkedin.com/learning/career-strategies-for-women-re-entering-the-workforce/resilience-for-the-road-aheadRandstad Survey - https://swnsdigital.com/us/2018/10/it-takes-5-months-of-searching-to-land-a-job-study-finds/Prepare to Launch U - https://www.preparetolaunchu.com/Listen to the episode “Dealing With Low-Ball Job Offers” - https://www.bossedup.org/podcast/episode439Listen to the episode “Grow Your Professional Network in the New Year” -  https://www.bossedup.org/podcast/episode435Listen to the episode “Marketing Yourself in the Job Search After a Career Break” - https://www.bossedup.org/podcast/episode202HIRED: my Job Search Accelerator - https://www.bossedup.org/gethired

How good are you at marketing yourself?Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include:Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success.Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your audience.Building Your Personal Platform: Caelan discusses the four cornerstones: your message, offerings, strategy, and systems, and how they all affect marketing yourself.Overcoming Imposter Syndrome: Sharing advice from successful individuals to help authors overcome self-doubt.And, a whole lot more...Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost book sales. (I have a sneaking suspicion that might be you!)*******************************************************************************************Register for a replay of Susan's free live online masterclass:“How to Confidentially Sell Your Books in Bulk, Even if Selling Scares You”********************************************************************************************

This conversation explores the art of constructing a game plan and the importance of understanding the game of football. It delves into the legacy of Logan High School football and the coaching philosophy of Coach Favero. The impact of Coach Favero's game strategy is discussed, as well as the success of Logan High School football. The conversation also touches on the transition to coaching high school football and DJ Nelson's recruiting journey, ultimately choosing Utah State. In this conversation, DJ Nelson shares his experience with the recruiting process and offers advice for high school football players. He discusses how he received offers from local schools and the importance of building relationships with coaches. DJ also talks about marketing himself to schools and the challenges he faced in the recruiting process. He emphasizes the importance of loving the game of football and understanding the why behind every drill and practice. DJ encourages recruits to focus on the team and develop a strong work ethic. He concludes by highlighting the significance of winning and the impact it has on recruiting.TakeawaysBuild relationships with coaches at local schoolsMarket yourself to schools and send out your tapeFocus on the team and develop a strong work ethicUnderstand the why behind every drill and practiceChapters01:05 The Art of Constructing a Game Plan04:05 The Importance of Understanding the Game07:05 The Legacy of Logan High School Football13:05 The Coaching Philosophy of Coach Favero19:05 The Impact of Coach Favero's Game Strategy24:05 The Success of Logan High School Football27:05 Transitioning to Coaching High School Football33:05 Recruiting and Choosing Utah State36:24 Recruiting Process and Offers37:36 Home Visits and Local Recruitment38:46 Marketing Yourself to Schools40:13 Identifying Potential Schools41:22 Layup Offers42:32 Regretting Missed Opportunities44:28 Challenges in High School and College51:45 The Importance of Winning53:23 Focusing on the Team56:54 Advice for RecruitsFind more great content to help you get recruited at www.recruitgrind.com I get it, podcasts can be long at times. If you want to see some quick highlights from each episode as well as some great recruiting tips, follow us on TikTok, Instagram, Facebook and Twitter (@therecruitgrind).And remember, don't stop GRINDING!

Welcome back to Success Unlocked, where our hosting business master membership coaches discuss operations, social media, unique builds, co-hosting strategies, and much more. This week's episode is Systems Shakedown, hosted by Wendy Doris.Stacey Rase, known as Miss Stacey by her guests, operates The Properties of Sleepy Lagoon in Covington, Louisiana. She specializes in full-on wedding experiences, from photoshoots to showers, engagements to 70-person receptions. Kylan Pimley's hosting business, Go Gorge Getaways, is also heavily involved in the wedding industry, keyed in on hosting guests attending a major wedding venue in the area. Both women have sprawling spaces, hosting unique and memorable events in two corners of the country.Wendy weaves the conversation in such a way that we get valuable tips from both ends of the spectrum, covering when to break up an overzealous party, how to effectively communicate house rules, what wedding-specific items they keep in their listings, and so much more. (02:08) Meeting Kylan Pimley & Stacey Rase(05:20) Getting Into the Wedding Group Business(11:10) Getting Your Property Ready to Host a Wedding Party(12:44) Concierge Services: Yes or No?(16:42) When To Break Up a Party (26:37) Partnerships & Marketing Yourself(33:23) Would You Do It All Again?(38:47) Effectively Communicating With GuestsResources:Visit thanksforvisiting.com/workshop to watch our Hosting Business Mastery Method workshop!Airbnb Essentials Checklist: hostchecklist.comGo George Getaways: @gogorgegetawaysSleepy Lagoon: @sleepylagoonlaWebsite: mostess.hostInstagram: @mostess.hostThanks for Visiting is produced by Crate Media.Mentioned in this episode:Host Checklist | Grab our Airbnb Essentials Checklist and make stocking your Airbnb a breeze – we've got all your hosting needs covered!Quiz | Take our quiz to reveal your hosting personality style!Join us for our live, free, host masterclass and learn how to OWN your digital real estate! Sign up at hostmasterclass.com.

Are you a bridal hairstylist or makeup artist struggling to differentiate your wedding services from general salon services? Join me as I share my insights and recommendations on how to effectively market your services to brides and moms, but be prepared for a shocking twist that will leave you questioning everything. If you're feeling frustrated because potential clients confuse your wedding services with general salon services, leading to lost bookings and missed opportunities, then you are not alone! Despite your best efforts in showcasing your expertise and showcasing specialized offerings, clients may still perceive your services as interchangeable, causing them to overlook your unique skills and offerings. As a result, you may struggle to effectively market and differentiate your wedding services, missing out on valuable business and growth opportunities. In this episode, you will be able to: Decode the significance of targeted messaging as a core element of strategic marketing. Understand the benefits of compartmentalizing your services through the creation of separate websites. Harness how defining one's principal business from supplemental businesses can achieve competitive advantage. Identify the role of maintenance package offerings in fostering trust and retaining customers. Comprehend the importance of tailored messaging when marketing distinct services such as weddings versus general salon services. This Week's Key Moments:00:01:08 - Marketing Yourself with Spa and Salon Services, 00:05:22 - Creating Specific Marketing Messages, 00:11:05 - Clarifying Your Website, 00:15:28 - Importance of Separate Websites, 00:16:47 - Benefits of Targeted Websites, 00:18:27 - Primary and Supplemental Businesses, 00:19:23 - Offering Maintenance Services, 00:24:46 - Differentiating Salon and Wedding Services, 00:32:40 - Creating Collateral for Trials, 00:34:02 - Understanding Your Audience, 00:39:07 - Quality Over Quantity Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Hope you had a safe holiday!Today episode's topics: Essence Fest 2023, RHOBH's Kyle & Mauricio Divorcing, Marketing Yourself, etc.https://www.internalramblespodcast.com

To build a successful career, you must start with building your reputation. Your reputation precedes you, and if you can create a strong reputation, it can only help you get that next great opportunity. From consistent professional behavior to engaging on LinkedIn to paying attention to industry news, I share a few top ways to market yourself and create a strong reputation. The post Episode 27 –Marketing Yourself appeared first on Work Mom Says®.

Hello, sunshine!! I am SO EXCITED about today's episode! We have wedding videographer (and Bachelor star!) Susie Evans on to talk about getting started as a videographer and marketing when you move across the country. You will want to hear her final piece of advice because, lets be honest, we all need the reminder!! Make sure you leave a review on Apple Podcasts to be entered into the podcast sweepstakes for this month!  ☀️Extras!☀️ Check out Susie's Instagram, YouTube Channel, and Tik Tok!  Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! ☀️Time stamps☀️ [00:00:00] Intro [00:01:25] Marketing Yourself as a Wedding Videographer   [00:09:22] The Importance of Video in Marketing [00:12:50] The Bachelor's Impact On Business [00:18:33] Don't Wait for Permission to Start Creating!!  

Mfoniso was a high school student of mine and she's been impressive since the day I met her on the court of a junior varsity basketball game. Little did I know that she had already made her name as one of the rising stars in track and field. We chronicle her journey from high school to Harvard, from Junior Olympics to PENN Relays and how her African heritage gives her great confidence. Be sure to rate, review and share this amazing story. Thank you for listening. Mfoniso links: IG - Mfoniso Andrew (@themfoniso) • Instagram photos and videos TikTok - TheMfoniso (@themfoniso) | TikTok Subscribe here for behind the scenes episode with Mfoniso and more - Purchase hoodies, t-shirts and more here - LivingNumbersPodshop - Etsy 2:10 Introducing Mfoniso Andrew 3:55 My Name, My Plans, My Life 18:45 Junior Olympics & Ivy League Recruitment 41:14 Harvard Life & Working With Geniuses 50:43 NIL Money & Marketing Yourself 58:46 3 Whats? Unpopular Opinions, Life Changes & Advice 1:04:20 Where To Find Mfoniso Andrew The Living Numbers Podcast social media links: TikTok - Tony Rambles (@thelivingnumberspodcast) TikTok | Watch Tony Rambles's Newest TikTok Videos IG - Tony Rambles (@thelivingnumberspodcast) • Instagram photos and videos --- Send in a voice message: https://anchor.fm/thelivingnumberspodcast/message

In this episode, I chat with Caelan Huntress who is a dynamic speaker, trainer, and business coach. He started his career as an acrobat in the circus. His skills as a theatrical performer and marketing strategist combine to make compelling virtual experiences. As the Creative Director of Stellar Platforms, a digital marketing agency that helps experts and entrepreneurs set up smart marketing systems, he has helped thousands of people increase their income, impact, and influence. He is the author of the book Marketing Yourself. How to elevate your personal brand to the next level. He shares the Four Cornerstones of a personal platform - which is how you are known in the world.    Talking Points How street performance is similar to marketing. How Caelen chose new Zealand when his home country left him dry. Lisa's WWOF'ing experience in NZ (thanks for the memory!). Why do we find it so hard to talk about ourselves? Tall Poppy Phenomenon and how people may be treated who grow tall How to shine brightly regardless of others trying to dim our light What is the difference between personal and business brand? What are the four cornerstones of a personal platform? How do you introduce yourself in a way that others instantly get it? Links From Expert to Authority with Petra Zink Your Personal Brand with Jennifer Holloway Connect with Caelan Huntress Website: https://stellarplatforms.com/ LinkedIn: https://www.linkedin.com/in/caelanhuntress/ Free Chapter of Marketing Yourself (Caelan's Book)   Connect with Lisa Evans  LinkedIn https://www.linkedin.com/in/lisaevansspeaker/ Website  https://www.speakingsavvy.com.au Ready to level up your public speaking, presentation skills and business storytelling? Book a complimentary coaching session with Lisa here. Learn more about Soft Skills Academy here. Your Host Lisa Evans is one of Australia's leading Executive Public Speaking Coaches and Corporate Storytelling Trainers. If you would like help training your team in soft skills, public speaking and business storytelling, get in touch with Lisa. Lisa offers a complimentary 30-minute strategy session to find out if we are a good fit to work together. Connect with me on Facebook and Instagram Connect with me on LinkedIn Book a complimentary mini-coaching session with Lisa here.

Caelan Huntress started his career as an acrobat in the circus, earning and maintaining the attention of an audience as a street performer. He applies those lessons to marketing, where he earns and maintains the attention of a demographic. In today's episode of Smashing the Plateau, you will learn why continuous experimentation leads to marketing success. Caelan and I discuss: What he tried that didn't work [03:33] How consultants can position themselves as quickly as possible after a job exit [04:23] Why you need to separate your market research from your sales [13:10] Finding your niche [16:04] What is working online and what is hype [19:33] Caelan is an American digital nomad living in New Zealand and has spent ten years running an online business while traveling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach, who combines his skills as a theatrical performer and technical geek to make compelling virtual experiences. Learn more about Caelan at https://caelanhuntress.com/coaching (https://caelanhuntress.com/coaching) and https://marketingyourselfbook.com/freechapter (https://marketingyourselfbook.com/freechapter) and https://stellarplatforms.com/case-studies (https://stellarplatforms.com/case-studies) Brief Description of Gift Free chapter of the Marketing Yourself for subscribing to the Stellar Platforms Newsletter URL for Free Gift https://marketingyourselfbook.com/freechapter/ (https://marketingyourselfbook.com/freechapter/) Thank you to Our Sponsors: The Smashing the Plateau Community https://community.smashingtheplateau.com (https://community.smashingtheplateau.com) Circle https://smashingtheplateau.com/circle (https://smashingtheplateau.com/circle)

Salespeople often struggle through sales scripts and pre-built ‘pitches' their companies provide them, wondering why the highest performers in their organization often go off-script. To learn how we can make any sales pitch our own, we sat down with Caelan Huntress, creative director of Stellar Platforms and author of the book Marketing Yourself. He showed us how to inject more personality into our pitches, and it's all on this week's Bulletproof Selling Podcast!

Feeling like an imposter is a natural part of growth. In this episode, Business Coach Caelan Huntress discusses ways to deal with imposter syndrome utilizing the law of attraction and principles of manifestation, such as acting as if and being unattached to the outcome. The gap between who you are and who you want to be is imposter syndrome. Filling that gap feels inauthentic, therefore the key is to get comfortable with being uncomfortable. Don't let imposter syndrome drive. Befriend and work with it. Imposter syndrome is proof you're growing! Caelan Huntress is an American digital nomad living in New Zealand and has spent ten years running an online business while traveling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach, who started his career as an acrobat in the circus. His skills as a theatrical performer and marketing strategist combine to make compelling virtual experiences. As the Creative Director of Stellar Platforms, a digital marketing agency that helps experts and entrepreneurs set up smart marketing systems, he has helped thousands of people increase their income, impact, and influence.   Get a free Chapter of Marketing Yourself book at https://marketingyourselfbook.com/freechapter Learn more about Caelan at https://caelanhuntress.com/ and https://stellarplatforms.com/

Everyone talks about "personal branding." But only a few know exactly how to build a powerful personal brand. In today's episode, Caelan Huntress walks us through the 4 cornerstones of how to build an effective personal brand for creators. SHOWNOTES: - Download your free chapter of "Marketing Yourself" here: https://marketingyourselfbook.com/freechapter - - Matt Giaro's secret emails: https://mattgiaro.com/private-emails?source=podcast-20220911 ENJOYED THIS EPISODE? 1. Give us a 5 star review here: https://mattgiaro.com/itunes 2. SUBSCRIBE so that you don't miss the next one!

Raise your hand if you've ever been curious about all the things that Superday hates...that many huh? Figures! Pull up a chair, or whatever it is you like to sit on, and join us as we uncover the 7 wonders of the Art World like Design Shame, AI Generated Art, Marketing Yourself, and Butts on Fences! Also, find out who's a fan of "Crispy Hair." Here's a hint, it's just one of us. Show Hosts Hypeman Kyle Superday Brand Soul Brush

#1230 Two things will change the game for you when you're scaling your business: relationships and stories. So how do you leverage them the right way? Today I talk to Caelan Huntress. He has a book coming out called Marketing Yourself, so we get to go into the nitty-gritty of expanding your reach. Caelan is planning a podcast tour for his upcoming book, which is really smart. But how should he message podcasters he's not connected with yet? I get a lot of requests, so we dive deep into what works and what doesn't. We talk about leveraging existing relationships, cold messaging podcasters the right way, using stories to have a massive impact, and some neat tricks you can use to get in front of more people. Podcast tours are a fantastic way to grow your business. Caelan asks all the right questions, so we come up with some great ideas and lots of actionable tips in this session. Show notes and more at SmartPassiveIncome.com/ap1230.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We've had a great mix of guests over the years and have learned a lot. Enjoy! 00:00 - 00:16 Top 10 Best Podcast clips mashed up 00:17 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast 00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York 05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis 07:57 - 11:36 No.8 - Podcasting for Business 11:37 - 14:29 No.7 - Rebranding your Company and Building Community with Jenn Graham 14:30 - 19:28 No.6 - Navigating the Cryptocurrency Ecosystem with Clay Space 19:29 - 23:16 No.5 - Transforming Company Culture with Ron Price 23:17 - 26:41 No.4 - Branding Success in the Nightlife Industry with Steve Adelman 26:42 - 29:15 No.3 - Personal Branding with Genny Heikka 29:16 - 30:34 No.2 - Improve your Public Speaking with Kirsten Holmberg 30:35 - 33:28 No.1 - Why Graphic Design Matters with Peppershock Design Team 33:29 - 33:55 Thank you so much! Enjoy your Marketing Journey! 33:56 - 34:42 Join The Marketing Expedition Community today! #marketing #business #marketingdigital #digitalmarketing #branding #socialmedia #entrepreneur #socialmediamarketing #success #marketingstrategy #marketingexpeditionpodcast

"Before anything else, preparation is the key to success.”-Alexander Graham BellYou've done it! You made it through screening and are now ready to interview for that dream position! This is the critical point at which your chances of getting the job heavily lean. You either make a world class impression, acing the interview. Or, you leave and look for the next opportunity. This week's episode will help you avoid the latter scenario and improve your chances of acing any interview you have!This week's episode is part two of our conversation with best selling author Michael Betrus. Michael has written over 10 books on various topics including how to make top tier resumes, cover letters and how to ace job interviews. He continues to help others with their resumes and cover letters and has offered to do the same for you FOR FREE. Email Michael at michaelgbetrus@gmail.com, send him over a resume or cover letter and let him know we sent you!Throughout the episode Michael dives into the 4 topics to prepare for before every interview, how to decrease your stress before the big day, the types of questions to expect during an interview and how to answer them, and how to increase your chances of making it through all the rounds of interviewing. We also cover how to know whether the interview is going well or not, what you should avoid doing in interviews, how you can let your personality shine while interviewing, and so much more!Related Episodes:66 - Get More Jobs with these Resume & Cover Letter Tips w/ best selling Author Michael Betrus pt.134 - The Best Tips for Success After School w/ Life Coach Casey Partridge pt.119 - Land Any Job & Master Networking w/ Joe Daves pt.120 - Marketing Yourself & Finding Your Future w/ Joe Daves pt.2Check out EVL Nutrition for your one stop shop to supplements! They offer great tasting protein, pre and post workout supplements, multivitamins, and so much more!Use code "QUESTEVL20" for 20% off all your supplement orders and combine this code with others to save even more! Fill out our quick 6-question audience survey to help us give you the best experience possible!Audience Advice Survey Reach out to and follow us on Instagram!Follow us on Twitter!And remember to GET AFTER IT!

"Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.”-Seth GodinEveryone will eventually make a resume, draft a cover letter, and be interviewed for a job. Whether you're a senior in high school looking for something part time, a junior in college trying to get an internship, or about to graduate college and enter adult life, knowing the do's and don'ts of the job application process can reap tremendous rewards!This week's guest is best selling author Michael Betrus. Michael has written over 10 books on various topics including how to make top tier resumes, cover letters and how to ace job interviews. He continues to help others with their resumes and cover letters and has offered to do the same for you FOR FREE. Email Michael at michaelgbetrus@gmail.com, send him over a resume or cover letter and let him know we sent you!Throughout this episode we dive deep into Michael best tips on tailoring your resume to land more jobs, what you need to have on your resume that most people forget about, how to structure your resume to make it more likely to catch someone's attention and what you should never put in your resume. We also cover how to write a top 5% Cover Letter,  how you can get a job with little to no experience, how to pick your major to have the most options after college, and so much more!Make sure to tune in next week for part two where we dive deeper into how to ace any interview you have, the best ways to prepare for an interview if you've never had one, the things you should never do in an interview, and so much more!Related Episodes:19 - Land Any Job & Master Networking w/ Joe Daves pt.120 - Marketing Yourself & Finding Your Future w/ Joe Daves pt.234 - The Best Tips for Success After School w/ Life Coach Casey Partridge pt.163 - Using Your Talents to Jumpstart Your Career w/ entrepreneur Ricardo Avilla pt.2Check out EVL Nutrition for your one stop shop to supplements! They offer great tasting protein, pre and post workout supplements, multivitamins, and so much more!Use code "QUESTEVL20" for 20% off all your supplement orders and combine this code with others to save even more! Fill out our quick 6-question audience survey to help us give you the best experience possible!Audience Advice Survey Reach out to and follow us on Instagram!Follow us on Twitter!And remember to GET AFTER IT!

If you have a job interview lined up, congratulations! That means your resume is doing its job. You think you've done all the necessary prep work, but are you ready to knock it out of the park? In today's episode of Job Search Strategies, I dive into the best ways to prepare for job interviews, whether you have a day to prepare or you sent in applications and you are still waiting to hear back. Tuning in, you'll learn an array of techniques and strategies to approach your interviews and present the most professional version of yourself. I focus on the skill that is essential to interviewing success, as well as the purpose of the interview and recruiter insights, understanding what hiring committees are seeking, and how to prepare, including resources for your research. You'll hear tips for interviewing success, including how to make a positive impression, the power of empathy in your interview prep, and how to tell stories in a compelling way, as well as some examples of typical interview questions and how to navigate the tougher ones. I also cover what happens when you don't have a relevant example, some questions to ask the interviewer, video interviews, follow-ups, and additional resources, so make sure not to miss this practical and information-packed episode!See www.tjfcareercoach.com/episodes for more details, speaker bios and resources mentioned in the episode.

Effective networking plays a key role in not just our career success but our journey toward becoming more dynamic people. Because of the stakes involved in networking, this activity can be stressful, but today we have Lauren Obersteadt and Sarah Whitney Anderson join us to help us learn how to manage it while becoming more skillful too. Lauren is the Executive Director of Alumni Relations for Vanderbilt University and Sarah is an Assistant Director for Alumni Student Engagement. Our conversation explores a wide range of topics such as how to approach people more naturally for the first time in person and online, how to best present oneself in Zoom meetings, and how to feel less shy while navigating tricky interpersonal terrain. We also cover how to build meaningful connections as quickly as possible, the right amount of follow-up after a cold email, and how to reach out to mentors that you have been out of contact with for a long time. Both of our guests dish out a ton of actionable tips such as trying to view networking in ways that make it seem less intimidating by focusing on the many things beyond career success that lie on the other side of a new relationship. We also hear about the value of pushing past shyness by simply diving in and understanding that it is okay to make mistakes. For an action-packed conversation that will springboard your journey to becoming a masterful networker, tune in today!See www.tjfcareercoach.com/episodes for more details, speaker bios and resources mentioned in the episode.

In today's episode of Job Search Strategies, we talk about getting into (and out of) grad school with Dr. Jeanne Stanley, the Executive Director of Grad School Coaching. She has worked with prospective graduate students for over three decades to help them successfully meet their academic goals, working with clients in selecting and applying for graduate programs, as well as supporting students who are currently attending grad school. Prior to founding Grad School Coaching, Dr. Stanley was the Director of two graduate programs at the University of Pennsylvania and has been on the National Advisory Board for accrediting graduate schools in counseling and clinical psychology. Since 1994, she has been on the graduate faculty at UPenn, and was awarded the Outstanding Educator of the Year Award from UPenn's Graduate School of Education. As a national trainer, consultant, and licensed psychologist, she works with universities and colleges across the US and the result of her work, research, and services can be found in several professional journals and book chapters. She is uniquely qualified on today's topic, so make sure to tune in to hear Dr. Stanley's insight and practical advice for trusting your gut, staying organized during the application process, setting your personal statement apart and, most importantly, finding the best fit for you!See www.tjfcareercoach.com/episodes for more details, speaker bios and resources mentioned in the episode.

The world of online business and content-creation has evolved so much over the last decade, and today we are joined by someone who has ridden this wave to success, building a uniquely personal and strong brand along the way. Courtney Whitmore is the brain and heart behind Pizzazzerie, a lifestyle and food blog, that has branched out into so much more over the years. Courtney has published five books, managed lucrative brand partnerships, and kept growing and evolving while staying true to her original vision. In this inspiring conversation with Courtney, we get to hear all about her beginnings in the online world, and the steps she took all the way back in 2009 to build her first site. She talks about the initial ways she monetized her platform and the evolving attitude she had towards creating multiple revenue streams from her work. Courtney underlines the importance of self-education and flexibility in order to keep shifting and pivoting as necessary, and we finish off this amazing conversation with a powerful call to action from our guest, so make sure to listen in today!See www.tjfcareercoach.com/episodes for more details, speaker bios and resources mentioned in the episode.

Recruiting services are a powerful resource in any job search and today we get the inside scoop from master-recruiter, Chris Murdock! Chris is the Chief Sourcing Officer and Co-Founder of IQTalent Partners, and we chat with him about starting the company, the events in his career leading up to it, and the lessons he has learned along the way. Throughout today's conversation, Chris shares heavy-hitting advice and tips, from best practices for resumes and cover letters, to interview preparation and following up. We also cover some red flags, with our guest weighing in on his pet peeves and how to avoid getting sifted out of a pile of candidates. One of the biggest takeaways from this episode is the emphasis that Chris places on relevance; he uses this as a great guiding tool for ranking applications, urging applicants to stick to what is relevant in their communications and with regards to the positions they apply for. For all this and so much more, be sure to join us for this game-changing chat!This episode was recorded in late Dec 2020.See www.tjfcareercoach.com/episodes for more details, speaker bios and resources mentioned in the episode.

The world of online job searches can seem daunting and overwhelming, and with thousands of resume templates at your disposal, it's difficult to determine which is the best for your purposes. In today's episode, I share my recruiting experience and years spent overhauling 1,000 + resumes, to outline a detailed breakdown of how to crack the resume code! Tuning in listeners will learn about the different layouts available to job applicants when constructing resumes and how best to utilize them. I provide a detailed breakdown of resume formatting, from font sizes to margin width, and explain why one size does not fit all. I also offer a range of general tips such as how to elevate your writing using specific language and phrasing, as well as how to employ a resume buffet method, enabling you to pick and choose the most relevant items based on the job to which you're applying.Get an inside look at how to utilize the online tool Jobscan to optimize your resume's keyword use and readability for any job. I share how my services have changed over the years and how I help clients today, including free resources below to get you started! During the final segment, I give an in-depth look at the process I have honed over the past 10 years and how you can apply that process to your job search. See www.tjfcareercoach.com/episodes for more details, speaker bios and resources mentioned in the episode.

Here to share some great wisdom about the important moments that can define progress and success is Zachery Jones! Zachery is currently the Vice President of Labor Relations for United and has led a truly inspiring professional life. He talks about the choice he made about what he wanted to achieve by the age of 30 and how he maintained this focused mindset through the different stages he went through. Our guest underlines the importance of taking opportunities and the willingness to say yes to things that we encounter before we discuss the life-changing power of mentors, and why an open mind can serve you and your future so well. Zachery talks about some specific examples from his varied journey and shares a few surprising moments in which he learned something unexpected and impactful. Listeners can expect a conversation jam-packed with insider knowledge and authentically learned lessons, so make sure to join us for this great chat!See www.tjfcareercoach.com/episodes for more details, speaker bios and resources mentioned in the episode.

As much as the career landscape and the pursuit of the right job might evolve, there are also some elements of this that remain constant. Here on the show today to talk about some of the most important parts of designing a path that suits you is Dr. Katherine Brooks. Dr. Brooks is currently the Executive Director of the Vanderbilt Career Center, and she is also the brains behind the latest editions of the staple career resource, What Color Is Your Parachute? among other important titles on the subject. In our conversation we get a well-rounded idea of Dr. Brooks' philosophy and how she goes about helping the people with whom she works. We talk about the job search in general and then explore tips specific to college students and those just entering the market.This episode was recorded in Jan 2021, so all the books discussed are available now.See www.tjfcareercoach.com/episodes for more details, speaker bios and resources mentioned in the episode.