Podcast appearances and mentions of bruce kasanoff

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Best podcasts about bruce kasanoff

Latest podcast episodes about bruce kasanoff

Careers and the Business of Law
Ep. 32 - Building Lasting Connections: A Conversation with Bruce Kasanoff, Entrepreneur, Executive Coach, and Ghostwriter

Careers and the Business of Law

Play Episode Listen Later Aug 15, 2024 31:55


My Wakeup Call with Dr. Mark Goulston
Ep 544 - Bruce Kasanoff

My Wakeup Call with Dr. Mark Goulston

Play Episode Listen Later Sep 1, 2023 48:38


In this episode I speak with Bruce Kasanoff, thought Partner. ghostwriter, co-creator who is the purest listener I have ever met and who taught me a tremendous amount and will do the same for you, especially about separating when you're being completely of service to others which then allows you to separately do what give you pleasure. You gotta listen to this one. https://kasanoff.com/

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On The Homefront with Jeff Dudan
Doing Well by Doing Good

On The Homefront with Jeff Dudan

Play Episode Listen Later May 16, 2023 35:32


On this episode of On the Homefront, Bruce Kasanoff joins Jeff for a rich discussion on creating value in the modern world.Bruce is best known as a social media ghostwriter and advocate for “doing well by doing good”, helping his clients be clear, compelling and focused. With over 800,000 followers on LinkedIn where he publishes his Mountain Minute newsletter, Bruce is also a published author with books helping thousands of professionals who struggle with self-promotion and a “voice”.With an MBA at The Wharton School, Bruce played a pivotal role in the mid-90s team responsible for transforming the IBM brand from arrogant to approachable, and has been named as one of the 50 most influential thinkers in marketing and business today by The Chartered Institute of Marketing.Bruce and Jeff discuss how to stop a reader in their tracks and strike the right target audience through a headline, the importance of a personal credo, and how to create value in what we do in the modern world.To learn more about Bruce and his books, “How to Self-Promote without Being a Jerk” and “Never Tell People What You Do”, head to his website: https://kasanoff.com/ Want to own your own business? Take our business ownership quiz: https://podcast.homefrontbrands.com/en-us/business-ownership-quiz?hs_preview=UuqYSzMR-159529547022For your FREE Discernment eBook: https://podcast.homefrontbrands.com/en-us/discernmentFor exclusive content, join our Facebook Group: https://www.facebook.com/groups/1442332473300030/

On The Homefront
Doing Well by Doing Good

On The Homefront

Play Episode Listen Later May 16, 2023 35:33


On this episode of On the Homefront, Bruce Kasanoff joins Jeff for a rich discussion on creating value in the modern world.Bruce is best known as a social media ghostwriter and advocate for “doing well by doing good”, helping his clients be clear, compelling and focused. With over 800,000 followers on LinkedIn where he publishes his Mountain Minute newsletter, Bruce is also a published author with books helping thousands of professionals who struggle with self-promotion and a “voice”.With an MBA at The Wharton School, Bruce played a pivotal role in the mid-90s team responsible for transforming the IBM brand from arrogant to approachable, and has been named as one of the 50 most influential thinkers in marketing and business today by The Chartered Institute of Marketing.Bruce and Jeff discuss how to stop a reader in their tracks and strike the right target audience through a headline, the importance of a personal credo, and how to create value in what we do in the modern world.To learn more about Bruce and his books, “How to Self-Promote without Being a Jerk” and “Never Tell People What You Do”, head to his website: https://kasanoff.com/

Careers and the Business of Law
Ep. 1 - Your Career is a Jungle Gym

Careers and the Business of Law

Play Episode Listen Later Mar 14, 2023 20:41


In today's episode of ‘Careers in the Business of Law,' David sits down with Bruce Kasanoff, who is one of his core four advisors,  friends, and Ghostwriter to the stars. David and Bruce speak once a week about the marketplace, evolving trends, David's career, and what he should and shouldn't do on social media, a.k.a his brand. So, of course, he is David's first guest. They talk about the workforce and workplace of the future, the origins of the Cowen Café, leadership, the 3 generational workforces, why David started this podcast, and the impact he hopes it will have on the careers of legal professionals around the world. This first episode is the "Beginning of the Beginning," and the next rung on David's professional jungle gym. Tune in, gain insights, and hopefully it inspires you to take action. If you haven't had a virtual cuppa coffee with somebody this week, this podcast episode will inspire you to reach out and connect.

Say It Skillfully™
Say It Skillfully® – Bruce Kasanoff Magnifying Others' Creativity

Say It Skillfully™

Play Episode Listen Later Sep 27, 2022 58:22


Say It Skillfully® is a show that helps you to benefit from Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. This week, we celebrate 150 episodes of Say It Skillfully® with Molly's brilliant friend Bruce Kasanoff, who shares his journey, learning to take initiative and succeed in a wide variety of fields (and even be selfish). Eventually, he became one of about 125 original LinkedIn influencers, and excelled writing about “how to do well by doing good” and “bring humanity back into business.” He's settled into where he truly feels at home—as a co-creator and ghostwriter. Growing up in Boston, very unhappy with his surroundings, Bruce recalls “giving up” after 6th grade and coasting through high school. He opens up about the confusion he felt hearing his parents say “You can do anything you put your mind to”, but seeing them stuck in their lives. He believes their early deaths are partly attributed to this feeling of entrapment. At the same time, he recognizes how the unconditional love they showed him gave him the freedom to try and fail and eventually succeed. Bruce shares the 30 seconds that changed his life: a few sentences from a production manager compelled him to take initiative for the first time, moving up from $3/hour stage crew, to crew chief! This also created one of his first “say it skillfully moments”, in which a friend clued Bruce into his “bossy” side. Bruce is amazed that four decades later, it's still hard to find the right words in uncomfortable situations. In another great example of initiative, Bruce tells the story of a time at WGBH/Boston in which he bet on himself and went to his boss's boss's boss (yikes) to escape from his current role (it ends well). Bruce gives us a rundown of his work across many different fields, and how after finding success as an original LinkedIn influencer, he followed his heart and settled in as a co-creator—helping to magnify the talent of talented people. Don't miss Bruce's “far and away best lesson he's ever learned”— intelligence is having something valuable to say, but much more importantly, knowing what's valuable to different people. Mastering this concept has helped set Bruce apart from others in all channels of his life. Raising 3 kids, Bruce talks about the ups and downs of this hectic family life and regrets, including situations where he wishes he showed more empathy for the desires of others. Bruce inspires all to know no boundaries and to commit to taking action so that all can be safe, seen and heard, and our true and best selves. Molly's thought for the week, inspired by Bruce: “Be yourself, but not obsessed with being yourself.” Visit Bruce's website and LinkedIn page for outstanding life and business tips, newsletters and more!: https://kasanoff.com/ https://www.linkedin.com/in/kasanoff/ Molly's brand-new Say It Skillfully mini course: https://bit.ly/3SgwLaS

Say It Skillfully™
Say It Skillfully® – Bruce Kasanoff Magnifying Others' Creativity

Say It Skillfully™

Play Episode Listen Later Sep 27, 2022 60:00


Say It Skillfully® is a show that helps you to benefit from Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. This week, we celebrate the 150th episode of Say It Skillfully® with Bruce Kasanoff, who's been on this journey with Molly from the start. Bruce is a brilliant strategist, marketing guru, ghost writer and co-creator who, among many other things, helped turn around IBM's brand, wrote several books, and helped over 250 entrepreneurs, coaches and consultants to expand their intellectual property. It's a treat to have Bruce on the show again—with over 130,000 loyal newsletter readers and 850,000 LinkedIn followers who love his tips on success, we have much to learn from his insight and experience. Bruce shares his journey, finding success in a mind-boggling variety of fields, eventually becoming one of the 125 original LinkedIn influencers and finally, following the path where his heart beats the loudest to become a co-creator who helps magnify the talent of talented people. Bruce inspires all to know no boundaries and to commit to taking action so that all can be safe, seen and heard, and our true best selves.

The Legacy Leaders Show With Izabela Lundberg
What Super Powers We Need The Most with Bruce Kasanoff

The Legacy Leaders Show With Izabela Lundberg

Play Episode Listen Later Oct 10, 2021 56:29


What can we learn from the LinkedIn influencer, author, and social media ghostwriter, Bruce Kasanoff?In this epic episode of the Legacy Leaders Show, we discover so many golden nuggets ranging from leading with values, clarity, influence, positivity, and communication skills that will ultimately lead to epic self-discovery and success - Your Superpowers!Champs, buckle up, and enjoy this epic conversation.To learn more about Bruce, go to kasanoff.com

superpowers champs bruce kasanoff
The Legacy Leaders Show With Izabela Lundberg
What Super Powers We Need The Most with Bruce Kasanoff

The Legacy Leaders Show With Izabela Lundberg

Play Episode Listen Later Oct 10, 2021 56:28


What can we learn from the LinkedIn influencer, author, and social media ghostwriter, Bruce Kasanoff? In this epic episode of the Legacy Leaders Show, we discover so many golden nuggets ranging from leading with values, clarity, influence, positivity, and communication skills that will ultimately lead to epic self-discovery and success - Your Superpowers! Champs, buckle up, and enjoy this epic conversation. To learn more about Bruce, go to kasanoff.com

superpowers champs bruce kasanoff
All Of It
Ask An Expert: Bruce Kasanoff on the Keys to Self-Promotion

All Of It

Play Episode Listen Later Oct 7, 2021 17:17


Bruce Kasanoff, who refers to himself as a social media ghostwriter who helps entrepreneurs share what matters most, and author of the book, How to Self-Promote (without Being a Jerk), joins to talk about the importance of self-promotion, and what strategies we all can use to get better at it. Plus, we take your calls.

Courage: To Leap To Lead
Challenges of the C-Suite with Guest Bruce Kasanoff, Episode 5s

Courage: To Leap To Lead

Play Episode Listen Later Jun 11, 2021 57:24


Bruce Kasanoff is the founder of Kasanoff Ghostwriting; he helps entrepreneurs exert a highly positive influence on the people around them. He also is the founder of The Journey, a newsletter for accomplished professionals who want to focus better on what matters most. Bruce is a LinkedIn Influencer with over 850,000 followers who appreciate his grounded tips on “doing well by doing good.” He is a member of Marshall Goldsmith's 100 Coaches program and fully embraces its mandate to be of the greatest possible service to others. An engaging moderator and workshop leader, he is the author of How to Self-Promote without Being a Jerk—which has helped tens of thousands of professionals who don't like to brag. He also wrote the career guide, Never Tell People What You Do. In Park City, Utah, Bruce skis about 50 days a year, often 90 minutes at a time. Your "lunch" is his 10,000 vertical feet. One more thing: he will cross the street to pet a dog.   Connect with us! WEBSITES: Speaking: https://www.cbbowman.com/ Coaching Association: https://www.acec-association.org/ Workplace Equity & Equality: https://www.wee-consulting.org/ Institute/ Certification: https://www.meeco-institute.org/   SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/in/cbbowman/ Twitter: https://twitter.com/execcoaches Facebook: https://www.facebook.com/CB.BowmanMBA/ YouTube: https://www.youtube.com/results?searc...

Groundswell Marketing Podcast
Bruce Kasanoff | Be Human

Groundswell Marketing Podcast

Play Episode Listen Later Apr 30, 2020 68:53


Season 2 kick off with Bruce Kasanoff Bruce shares how energy, focus, and being human - is the sustainable way to build and grow your business.  Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today."  I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today.  In this episode you will learn some unique changes in marketing, business mindset and the importance of clarity.  Bruce Kasanoff website: www.Kasanoff.com Bruce's Linkedin: https://www.linkedin.com/in/kasanoff/

Say It Skillfully™
Say It Skillfully® - Special Guest Bruce Kasanoff

Say It Skillfully™

Play Episode Listen Later Nov 19, 2019 70:26


Say It Skillfully® is a show that helps you with Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In Episode 2, Bruce Kasanoff, social media ghostwriter and expert on being genuine, shares how “MetaSkills” have been a gamechanger in how others perceive him, in both work and personal settings. Molly then helps professionals handle their challenges, including: Bringing team members together to co-create how you'll do your best work together and how to keep the team's energy upbeat and deal with it when it's not. Ways to teach young Board members to say no to gifts that don't align with your nonprofit's mission. Putting yourself in your peer's shoes so they'll embrace your constructive feedback, even when they have more experience, and overcoming what holds us back from being transparent and direct. Join Molly for these topics and more as you learn to navigate work while being invaluable and true to yourself.

Say It Skillfully™
Say It Skillfully™ - with guest Bruce Kasanoff

Say It Skillfully™

Play Episode Listen Later Nov 19, 2019 70:26


Groundswell Marketing Podcast
Bruce Kasanoff | Humans Not Customers

Groundswell Marketing Podcast

Play Episode Listen Later Apr 25, 2019 63:46


Bruce shares how purpose and clarity is at the centre of successful business where it's about communicating to humans not marketing to customers. Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today."  I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today.  In this episode you will learn some unique changes in marketing, business mindset and the importance of clarity.  Bruce Kasanoff website: www.Kasanoff.com Bruce's Linkedin: https://www.linkedin.com/in/kasanoff/ Article mentioned: https://www.linkedin.com/pulse/quiet-have-purpose-make-friends-bruce-kasanoff/  

Sometimes Digital Always Human
Episode 15: In the Middle featuring Amy Blaschka

Sometimes Digital Always Human

Play Episode Listen Later Apr 21, 2019 53:42


Amy Blaschka helps people communicate and connect better. As a ghostwriter, she makes it easy for leaders to focus on and share their unique talents and insights on a consistent basis, magnifying both their reach and impact. As a speaker, Amy stresses the importance of practicing positive, genuine communications and cultivating soft skills in the workplace. She is the co-founder of Park City Think Tank, a Forbes contributor, and co-author with Bruce Kasanoff of "I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential."

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The Authors Unite Show
Amy Blaschka and Bruce Kasanoff: Ikigai Park City

The Authors Unite Show

Play Episode Listen Later Aug 30, 2018 12:22


Amy Blaschka and Bruce Kasanoff are co-founders of Ikigai Park City, a new institute that brings together successful professionals who want even more meaning in their careers and lives. They are also co-authors of the mindfulness book, "I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential." You can learn more about them here: www.ikigaiparkcity.com This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

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B2B Writing Success Podcast
Bruce Kasanoff on Building a Thriving Writing Biz

B2B Writing Success Podcast

Play Episode Listen Later May 8, 2018 25:14


Podcast EpisodeIn this week's podcast, Steve Slaunwhite interviews Bruce Kasanoff and gets his insights on how he built his own successful freelance copywriting business. Be sure to pay special attention to how he “selects “clients!

writing thriving bruce kasanoff steve slaunwhite
The Mark Struczewski Podcast
105: Amy Blaschka, writer and brand strategist

The Mark Struczewski Podcast

Play Episode Listen Later Mar 28, 2018 39:17


Amy Blaschka is a writer and brand strategist, frequent speaker, and one of the most positive and popular storytellers on social media. Her engaging communication style has earned an enthusiastic following on LinkedIn, Thrive Global, and Medium where she aspires to inspire transformation. She uses stories to build her clients' personal brands and reputations as thought leaders, helping them to communicate in a manner that connects them with others. (Think of it as "stories as a service."   Where you can find Amy online: Along with Bruce Kasanoff, she is co-author of I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential. Her website amyblaschka.com   What did you think of this episode? I want to know. Go to MarkStruczewski.com/amy and leave a comment. Join The Mark Struczewski Podcast Group on Facebook! To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.  

The Business Builders Show with Marty Wolff
Bruce Kasanoff and Amy Blaschka and "I Am"

The Business Builders Show with Marty Wolff

Play Episode Listen Later Mar 13, 2018 26:00


Bruce Kasanoff is one of the most prolific of all Linkedin influencers, and he enjoys helping others to do well by doing good. Amy Blaschka is a writer and brand strategist, and is one of the most positive and popular storytellers on social media. The Business Builders Show with Marty Wolff and www.c-suiteradio.com are proud to present Bruce and Amy and their terrific book I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential.You can find Bruce and Amy on Linkedin and you can stop by I-Am-Books.com to share and to read what others have experienced from reading this book.Be sure to check out all our shows and many other great podcasts at www.c-suiteradio.comChallenged by attracting and retaining the very best talent? Check out our show sponsor, www.nastpartners.com to learn more about the Predictive Index. BEST system I've ever seen to help with your critical staffing needs. Tell Dave Nast, Marty Wolff of the Business Builders Show sent you.Please let me know how this chat with Bruce and Amy impacted your thoughts! Email me at marty@martywolffbusinesssolutions.com or call / text me at 570 815 1626. See acast.com/privacy for privacy and opt-out information.

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DisrupTV
DisrupTV Episode 95, Featuring Bruce Kasanoff, Deb Mills-Scofield, Jim Cathcart

DisrupTV

Play Episode Listen Later Feb 25, 2018 62:37


This week on DisrupTV, we interviewed Bruce Kasanoff, author of "I AM," Deb Mills-Scofield, mentor & advisor, and Jim Cathcart, leadership development speaker & author. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Midtown Business Radio

Bruce Kasanoff This week I sat down with author and social media ghostwriter, Bruce Kasanoff. I became familiar with Bruce through his frequent featured posts on LinkedIn Pulse. It was through one of those posts I learned about his book, “How To Self-Promote Without Being a Jerk“. We talked about how he got into ghostwriting […] The post Bruce Kasanoff appeared first on Business RadioX ®.

LJNRadio: I Want To Be A
LJNRadio: I Want To Be A - Ghostwriter

LJNRadio: I Want To Be A

Play Episode Listen Later Oct 6, 2014 17:00


LJNRadio: Moving Up the Ladder
LJNRadio: Moving Up the Ladder - Selling Ideas to Your Boss

LJNRadio: Moving Up the Ladder

Play Episode Listen Later Oct 15, 2013 20:00


Customer Centric Marketing for Business with Dan MacInnis
Smart Customers Stupid Customers Interview with An Author Bruce Kasanoff

Customer Centric Marketing for Business with Dan MacInnis

Play Episode Listen Later Jul 24, 2013 38:00


Bruce Kasanoff is a speaker, author and business strategist who helps companies profit from disruptive forces, rather than fall victim to them and the co-writer of Smart Customers, Stupid Companies. Bruce helps companies understand what comes next, and how they can leapfrog their competitors. His entire career has focused on helping companies leverage emerging technologies to better grow revenues and serve their customers. Bruce with co-author  Michael Hinshaw have asserted that our tolerance to mistakes by companies we engage in is reducing. We now have more information before we engage with them. Companies are still slow to recognise this and so rather than leverage the same disruptive forces like: Social Influence Persvasive Memory Digita Senors and the Physical web Companies are not keeping pace with our need to have a better experience with them. Well most anyway. A Bain & Company research study showed that while 80% of managers thought their firm was providing a superior customer experience, only 8% of those firms' customers agreed.Now that seems stupid. Bruce and I have a very interesting chat about the new landscape with customers and technology calling the shots. Resources: Bruce's website Now Possible SmartCustomers website

MoneyForLunch
June 25, 2013

MoneyForLunch

Play Episode Listen Later Jun 25, 2013 66:00


Eddie Overdyke is an independent financial advisor based out of Atlanta, GA.  He has been an advisor for 9 years. He's been featured in America's Top Hometown Financial Advisors and the Atlanta Journal Constitution, and he has earned the Accredited Investment Fiduciary designation from Fiduciary 360.  Steve Meyerowitz, Sproutman®  was christened "Sproutman" in the 1970s in a feature article in Vegetarian Times because his New York City apartment was always filled with gardens of mini-vegetables. They were part of his lifetime fight against chronic allergies and asthma. In 1980, he founded "The Sprout House", a "no-cooking" school in New York City teaching the benefits of a living foods diet.  Steve is a health crusader and author of 10 books including Power Juices Super Drinks, Wheatgrass Nature's Finest Medicine  Steve Anderson authority on insurance technology, productivity and profits. He helps the insurance industry learn how to use technology more effectively to increase revenue and/or reduce expenses. He was recently named one of the 150 LinkedIn Top Influencers. He has a knack for translating “geek speak” into easily understood concepts. He speaks professionally to thousands of agents each year and has authored articles that have appeared in virtually every insurance industry publication.    Bruce Kasanoff co-author with Michael Hinshaw of Smart Customers, Stupid Companies. He is one of a highly selective group of leading experts (like Richard Branson, Bill Gates and President Obama) who write for the LinkedIn Influencers program. Bruce helps companies design  win/win outcomes for companies, their customer and employees.  

33voices | Startups & Venture Capital | Women Entrepreneurs | Management & Leadership | Mindset | Hiring & Culture | Branding
Moe Abdou interviews Bruce Kasanoff about his new book - smart customers, stupid companies

33voices | Startups & Venture Capital | Women Entrepreneurs | Management & Leadership | Mindset | Hiring & Culture | Branding

Play Episode Listen Later Jun 30, 2012 38:15


Moe Abdou interviews Bruce Kasanoff about his new book - smart customers, stupid companies

The Kathryn Zox Show
OCD Expert Dr. Rebecca Gladding and Marketing Experts Michael Minshaw and Bruce Kasanoff

The Kathryn Zox Show

Play Episode Listen Later Jun 6, 2012 57:03


Join Kathryn as she interviews OCD expert Dr. Rebecca Gladding, author of You Are Not Your Brain: The 4-Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life. Using research and a 4-step approach you can understand, identify, and free yourself from the destructive brain messages that hold you back. Dr. Gladding has been featured on The Today Show, in Cosmopolitan Magazine, and in Psychology Today. Kathryn also interviews managing and marketing experts Michael Hinshaw and Bruce Kasanoff on their recent book Smart Customers (Stupid Companies): Why Only Intelligent Companies Thrive, and How to Be One of Them. Ensure that you can keep up with tech-savvy customers by making your company intelligent, innovative, thriving, and designed to do business with smart customers.

The Kathryn Zox Show
OCD Expert Dr. Rebecca Gladding and Marketing Experts Michael Minshaw and Bruce Kasanoff

The Kathryn Zox Show

Play Episode Listen Later Jun 6, 2012 57:03


Join Kathryn as she interviews OCD expert Dr. Rebecca Gladding, author of You Are Not Your Brain: The 4-Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life. Using research and a 4-step approach you can understand, identify, and free yourself from the destructive brain messages that hold you back. Dr. Gladding has been featured on The Today Show, in Cosmopolitan Magazine, and in Psychology Today. Kathryn also interviews managing and marketing experts Michael Hinshaw and Bruce Kasanoff on their recent book Smart Customers (Stupid Companies): Why Only Intelligent Companies Thrive, and How to Be One of Them. Ensure that you can keep up with tech-savvy customers by making your company intelligent, innovative, thriving, and designed to do business with smart customers.