Ecom Made Easy

Selling Beast Gear should have been a win, but instead, I watched it become a case study in how good brands get wrecked. The new owners ignored the customers, lost touch with what made the brand special, and chased shortcuts. I share what I saw go wrong, how easily a strong brand can unravel, and what founders need to understand before letting go. If you want to protect what you've built, learn from my hard-won experience so you don't repeat these mistakes.

When I started Beast Gear, I was just a regular guy with no business background. I figured things out as I went, focusing on building a brand people cared about, putting the customer first, and getting creative with marketing. Three years later, Beast Gear was bringing in over $6 million in sales. In this episode, I lay out the practical steps that got me there, the setbacks I faced, and the strategies that actually moved the needle. Whether you're starting out or scaling up, these are real lessons you can use right away.

After selling Beast Gear, I thought I'd finished my story as a founder. What happened next was a lesson in what can go wrong after an exit. The aggregator who took over nearly ran the brand into the ground. I had to step back in, roll up my sleeves, and fight to rescue the business I'd poured my life into. In this episode, I tell the truth about what it's really like to sell your brand, how it can go off the rails, and what I did to put things right. If you're serious about building and protecting your brand, you need to hear what happens behind the scenes.

In this episode, I share how I built Beast Gear from scratch to $6 million in annual sales in just three years. I break down the “brand first” approach, how we used both Amazon and Shopify to fuel growth, and the customer-first strategy that turned buyers into loyal fans. You'll learn the flywheel tactics that made it all scale and how these same principles are guiding the brand's comeback today.

I'm Ben Leonard, founder of Beast Gear, and this is Brand Rescue Mission... my brutally honest, behind-the-scenes series about rescuing the brand I built from scratch, scaled to $6 million a year, sold, and just bought back in total disarray. In Episode 1, I take you back to where it all began: a health scare, a lousy jump rope, four years of fear and procrastination, and how I bootstrapped my first product with £2K and a loan from my parents. This isn't just a comeback story, it's a real-time roadmap for creators and brand builders. You'll get the hard-earned lessons on sourcing, storytelling, marketing that cuts through, and the truth about selling your business. Whether you're building your first brand or trying to fix a broken one, you're in the right place.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Ecom Made Easy, Ben shares valuable insights on where to get your start up capital for your ecommerce business Learn how to streamline your operations and attract potential buyers with a well-organized and efficient business. Don't miss out on these expert tips to optimize your business and maximize its value. Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, diversity, and suppliers in our previous episodes. Now it's time to talk about the power of branding! In this episode of Ecom Made Easy, Ben shares valuable insights on what makes an amazing exit vs an average exit. Ben provides practical examples of branding that have helped him sell his business for 7-figures. Don't miss out on these expert tips to optimize your business and maximize its value. Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, diversity, and suppliers in our previous episodes. Now it's time to talk about efficiency. In this episode of Ecom Made Easy, Ben shares valuable insights on how to make your ecommerce business more efficient. Discover how automation and outsourcing can significantly increase the sellability and value of your business. Ben provides practical examples of automations and outsourcing strategies that have helped him build a successful 7-figure ecommerce business. Learn how to streamline your operations and attract potential buyers with a well-organized and efficient business. Don't miss out on these expert tips to optimize your business and maximize its value. Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, and diversity in our previous episodes. Now it's time to speak about Suppliers. The relationship between you and your manufacturers is most likely the most critical in your business. If your connection with your suppliers is strained, you have a situation that a possible buyer for your business will not want to inherit! Take a step back and imagine you don't own your business for a time. You're deciding whether to purchase this business. When you purchase this business, you will inherit the relationship with the manufacturing partners or suppliers. You will not only inherit the relationship, but also everything about the partnership. Contracts, payment conditions, quality, punctuality, originality, and inventiveness are all important considerations. Would you be delighted to inherit something like such? Would you acquire a strong friendship full of goodwill and a genuine will to go the additional mile and collaborate for mutual benefit? Or will you end up with a stale, if not sour, relationship in which neither partner is cooperating? Listen to this episode and find out how you can build a strong supplier relationship that will make your business more profitable, and sellable.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! Episode Description: Today on our latest Ecom Made Easy episode, we're talking about how to add more products to your brand. We took a look at Beast Gear as an example of how to develop customer relationships and select products based on solving related problems for existing customers. Now, let's take it a step further and dive into customer development from beginner to expert. Learn how to identify the right product mix that works best for your customer and business! There's a free workbook that comes with this episode. Just type in your browser, benleonard.pro/productplan. Enjoy brainstorming!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! Episode Description: In 2016, I nearly failed at the start of my e-commerce journey. I was signed off work and had to recover due to a heart problem. I was in a tough spot back then, but that heart problem turned out to be a blessing. It was the spark I needed to begin my entrepreneurial journey and build something revolutionary with e-commerce. While I was starting out, I started to dig into Facebook groups, listen to podcasts, watch videos of these so-called ecom gurus and read Reddit. The narrative there was to use 'hacks' and 'quick fixes' to make a bunch of money on Amazon. I ALMOST subscribed to these ideas, but I'm glad I listened to my gut feeling. You see, tools and hacks are not the way to go. If you're just starting out in e-commerce, don't be fooled by the hacks and shortcuts that are touted as the key to success. Sure, they may work in some cases but more often than not they will lead to disappointment. Instead, focus on creating something of quality that solves a real problem. Create a strong brand identity that'll gain you loyal and repeat customers. Build a community with whom you can inspire and provide value through your social media content. Start small, be smart and take calculated risks.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode Ecom Made Easy, I'll share with you why I love Q4 and specifically why my favourite topic – BRAND - is so important at this time. We'll cover the things you need to be addressing now so that you squeeze every drop of opportunity out of Q4 and use it to keep growing next year.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the fifth aspect of The Seven Foundations of Value - Diversity. This is Part 5 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. We've covered timing, stability, documentation, and defensibility, and now it's time to speak about diversification. We touched a bit on diversification in the last episode about defensibility. The two topics are closely related. Diversification reduces the risk for a buyer and makes the business a more attractive proposition. For example, diversification across the number of SKUs you offer, your sales channels, your international markets and your traffic sources. In this episode, I discussed each of these aspects in detail. The common theme in this video is, "do not put all your eggs in one basket". I hope you'll find this helpful.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the third aspect of The Seven Foundations of Value - Defensibility. This is Part 4 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. To sell your empire, you must defend it. Defensibility means reducing the risk associated with just another e-commerce business. Do you have a brand or are you just selling stuff? Is a buyer going to look at your business and say, "well, we could just copy that". Yes, your business ain't defensible. Or will they say, "the patents around these unique products are very attractive to us? No one can copy this." Now that is defensible. Ask yourself, what can you do to strengthen your business? How can you build a moat around it to boost its defensibility? That's what I shared in this episode. I hope you'll find this helpful!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the third aspect of The Seven Foundations of Value - Documentation. This is Part 3 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. It can be tempting to avoid proper record keeping and just save stuff anywhere, but don't, it could, in theory, cost you millions when it comes to selling your business. So what is documentation and why does it matter when you are building your business to make it sellable and valuable? That's what I shared in this episode. I hope you'll find this helpful!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the second aspect of the Value Pyramid - Stability. When you are building your business, regardless of whether you want to sell it very soon, or in the distant future – you ought to be thinking of how to build value intrinsically into it. So that it becomes part of the DNA of your business. Your business needs to be stable – but what do we mean by that? This is Part 2 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! (Ben) In this episode Ecom Made Easy, I thought it would be fun to make an episode about how I came up with my idea for my first brand. And hopefully, it will inspire you too. This is the one thing I want you to remember in this episode: When you see something in the world that sucks, you're actually seeing an opportunity. Steve Jobs, the guy behind Apple, put it like this, “Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you'll never be the same again.” We live in a time when you can learn and do almost anything you want. Just give yourself permission to start :)

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, an Ecom Made Easy sister show, Ben Leonard (Co-Founder of Ecom Brokers) talked about the first aspect of the Value Pyramid - Timing. When it comes to exit planning, timing is very important. The whole point of exit planning is to prepare the business so that it is in the best possible position to get you the best possible deal. So when it comes to timing, you need to ask yourself – how does the timing of selling this business impact the value a buyer would be willing to pay for it, and how does it make the business more or less attractive to a potential buyer? Keep on listening and make sure you take notes!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!