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11 episodes with ecom brokers
3 episodes with ecom brokers
2 episodes with ecom brokers
2 episodes with ecom brokers
2 episodes with ecom brokers
2 episodes with ecom brokers
2 episodes with ecom brokers
2 episodes with ecom brokers
2 episodes with ecom brokers
In this episode of Return on Podcast, host Tyler Jefcoat welcomes Ben Leonard, the co-founder of eCom Brokers and author of "Quit Stalling and Build Your Brand." Dive deep into the complexities of e-commerce brand building as Ben shares his path from overcoming personal challenges to becoming a successful brand creator. Discover why creating a brand is far superior to simply selling products, and how establishing a clear mission can significantly increase the value of your business. Whether you're a seasoned e-commerce entrepreneur or just getting started, this episode provides valuable insights into pivoting product development, establishing profitability from the start, and leveraging personal experiences to forge a strong brand identity. Join Tyler and Ben for a discussion that covers not only the strategic aspects of brand building, but also the operational tactics that can make or break your e-commerce business. Ben Leonard's Contact Links: ben@benleonard.pro Social Media Links: Website: https://www.benleonard.pro/ Website: https://www.amazon.com/stores/BeastGear/ Website: https://www.ecombrokers.co.uk/ LinkedIn: https://www.linkedin.com/in/benjleonard/ #brandbuilding #ecommerce #ecommercesuccess #entrepreneurlife #BenLeonard#businesspodcast #tylerjefcoat #marketingtips #selleraccountant #startuplife #amazonseller #businessstrategy #onlinebusinessbeginner #rop #returnonpodcast#amazonfba #buildyourbrand #ecommerceconsulting #profitability #brandidentity #ecommerceexpert
The Art & Science of Finding You Top Performers Advanced Insights into Data Analysis and Optimization with Dr. Ellis Welcome to this episode of Seller Sessions, where we dive deep into the nuanced world of data analysis and optimisation with the return of Dr. Ellis. After a hiatus of 18 months, we've brought the good doctor back from the depths of data science to share his wisdom on making advanced decisions using a comprehensive scoring system for Amazon sellers. Unveiling the Scoring System: A Gateway to Precision Dr. Ellis unveils a sophisticated scoring system designed to navigate the complexities of data, ensuring sellers can identify their top performers across various metrics, including keywords and ASINs. This scoring system isn't just about surface-level data; it delves into the art of analytics, employing fractions, logarithmic scales, and a keen understanding of variables to bring forth actionable insights. The Essence of Scoring: Simplifying complex data into a single, comprehensible score. Variables and Fractions: Introduction of a next-level approach to handling data, emphasising the use of fractions (X over 1 or 1 over X) based on the variable's impact (whether higher or lower is better). Data Compression via Logarithms: A crucial step for dealing with extensive data ranges, ensuring that scores reflect a more accurate value of variables like search volume. Applying the Scoring System: Practical Insights and Examples Dr. Ellis, with his profound expertise, walks us through the practical application of this scoring system using the example of surfacing important keywords. He illustrates how to score individual variables, compress data, and combine scores to unearth the top performers, providing a detailed blueprint for sellers to emulate. Scores as Fractions: A methodological approach to scoring, where variables are written in a fraction format to maintain consistency and prevent algebraic errors. Compression to Reflect Significance: Utilising logarithmic compression to manage wide-ranging data, ensuring that score increases remain proportional to their actual significance. Zero Score Prevention: A critical adjustment to ensure no valuable data is discarded, by modifying equations to prevent scores of zero. Advancing Beyond Basic Analytics This session is more than just a tutorial; it's a journey into the fundamentals of data analytics, offering sellers a way to leverage their data beyond the basics. Dr. Ellis highlights the significance of understanding and applying advanced analytics to stay competitive in the ever-evolving Amazon marketplace. Beyond Keywords and ASINs: The scoring system's flexibility allows for its application across various aspects of a business, offering insights into where to focus efforts for maximum impact. Next-Level Approach to Data: The introduction of logarithms, fractions, and multi-report scoring takes common data analysis to the next level, offering a fresh perspective on tackling large sets of data. Conclusion: Embracing Complexity for Competitive Advantage Dr. Ellis's insights into advanced data analysis underscore the importance of adopting sophisticated techniques to navigate the complexities of Amazon selling. By understanding and applying the principles of scoring and data compression, sellers can gain a competitive edge, making informed decisions that drive success. Looking Forward: Your Invitation to Advanced Analytics As we wrap up this session, we extend an invitation to our audience to dive deeper into the world of advanced analytics with Dr. Ellis. Your feedback and queries are welcome as we continue to explore topics that provide you with the tools to excel in the competitive landscape of Amazon selling. Seller Sessions Live May 11, 2024 Grab tickets – Seller Sessions Live 2024 Get 50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "
Danny and Adam's Return Danny and Adam return for the second Broad Match episode, diving into some wild seller stories. Beyond business, Adam shares insights on recovering from a stroke he suffered at 41. Health Challenges and Recovery Insights Adam Heist's journey took a dramatic turn with a sudden stroke in Bali, triggered by a chiropractic adjustment. At 41, the ordeal highlighted the unpredictability of health and the critical nature of swift recovery strategies. Adam's path to regaining his balance, mobility, and a sense of normalcy underscores the essence of overcoming such health challenges. The Weed Farm Dilemma A startling discovery by one of Danny's clients—a weed farm hidden within their warehouse—spells trouble. Leasing out space led to unwanted ties with a criminal element, escalating to compromised security and a complex legal bind. This segment explores the ordeal of dealing with crime and property rights, emphasizing the gritty realities of business operations. The Rogue Designer Incident Copyright infringement hits one client hard, tracing back to a designer on 99designs who sold a stolen design. The confrontation, initially poised for legal battle, turns towards a negotiated understanding, highlighting the perils of intellectual property theft and the importance of vigilance in business practices. The 1 Million Euro Debacle McMillan shares the tale of navigating a financial maelstrom, with a client owed 1 million euros. The saga of recovery, through dogged determination and strategic alliances, showcases the criticality of cash flow management and the value of resilience in the face of adversity. These narratives from the Broad Match Show peel back the curtain on the seldom-discussed trials entrepreneurs face, delivering a raw glimpse into the resilience required in the business world. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get €50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.” Looking for a Free PPC Audit? Visit https://www.databrill.com/
7 Figure Sales Off Amazon Today, Danny is joined by Phil and Ian to discuss their multi 7 figure Amazon business and the hard yards they have put in to reach 7 figures off of Amazon as well as on it. Background and Initial Success: Embarking on the Amazon Journey: Ian and Phill, longtime friends turned business partners, started their Amazon venture around 2020, transitioning from conventional careers to the dynamic world of online retail. Their initial journey to seven figures was marked by innovative strategies, leveraging their unique insights and backgrounds. The Leap to DTC: Highlighting their adaptability, they expanded beyond Amazon, achieving their first million in sales through direct-to-consumer (DTC) channels within a year, demonstrating the significant impact of diversifying sales platforms. Strategic Insights and Tactical Wisdom: Focus on Product Niches: They discovered a lucrative niche in men's lifestyle and gifting, modernizing a traditionally stagnant market segment. This strategic pivot was crucial in differentiating their brand and commanding premium pricing. Community and Engagement: Emphasizing the power of community, they fostered a dedicated customer base through social media and influencer partnerships, leading to explosive growth and customer loyalty. Adaptability and Learning: Their journey underscores the importance of adaptability, learning from early missteps, and refining strategies to align with evolving market dynamics and consumer preferences. The Path to Scaling: Diversifying Revenue Streams: Expanding into DTC and exploring retail opportunities, they leveraged their brand's growing reputation, underpinned by a strong community, to tap into new revenue avenues. Strategic International Expansion: Although challenging, their foray into international markets like the UK, Germany, and Canada aimed at global brand presence, despite the complexities involved. Key Takeaways for Aspiring Entrepreneurs: Simplicity and Focus: Their narrative reinforces the value of focusing on core competencies before diversifying, advocating for a "keep it simple" approach to business growth. Customer-Centric Innovation: Engaging with their community for product validation and ideas has been a cornerstone of their strategy, ensuring that their offerings resonate with their audience. Strategic Hiring and Team Building: The importance of assembling the right team, emphasizing attitude and cultural fit over just skills, has been pivotal in their continued success. Conclusion and Forward Look: Ian and Phill's journey is a testament to strategic agility, customer-focused innovation, and the power of community engagement in the e-commerce landscape. As they steer their business towards the eight-figure horizon, their story offers invaluable lessons on growth, resilience, and the entrepreneurial spirit. Upcoming Events and Contact: Stay tuned for upcoming developments from Ian and Phill, and don't miss out on connecting with them through LinkedIn for more insights and collaborative opportunities. Seller Sessions Live May 11, 2024 Join us at the forefront of e-commerce innovation and strategy at Seller Sessions Live in London. Secure your spot and take advantage of the knowledge shared by industry luminaries like Brandon Young, Colin Rodger, Steve Simonson, and many more. Grab your tickets now at sellersessions.com/live2024 and enjoy a special discount using code: 202450. This event is a must-attend for anyone serious about scaling their online business and staying ahead in the dynamic e-commerce landscape. Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Testimonials: Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”
Getting Out of Amazon Jail Navigating Amazon's Complex Landscape: Insights from Nir Raveh and Adam Heist Adam Heist engages in a comprehensive discussion with Nir Raveh, a seasoned expert in the realm of Amazon selling. Their conversation offers an in-depth exploration of the multifaceted challenges and strategies associated with selling on Amazon, providing listeners with a blend of technical wisdom, practical advice, and forward-looking insights. From Advertising to Amazon Mastery Nir shares his journey from the advertising world to becoming a pivotal figure in the Amazon marketplace. His transition from a strategic planner and business development manager to an Amazon expert illustrates a deep understanding of market dynamics and the importance of adapting to the evolving e-commerce landscape. Nir's ability to pivot and harness his advertising acumen within the Amazon framework underscores the significance of agility and strategic foresight in today's fast-paced market. Addressing Amazon's Operational Quirks The podcast delves into the intricate details of Amazon's operational challenges, such as listing suspensions, account shutdowns, and the nuances of appeal processes. Nir's expertise shines as he discusses the importance of proactive measures, the intricacies of navigating Amazon's compliance requirements, and the strategic approach to resolving disputes with Amazon. His advice on dealing with Amazon's complexities offers a roadmap for sellers seeking to safeguard their businesses and maintain a smooth operational flow. Technological Advancements and Seller Strategies Highlighting Amazon's technological advancements, Nir discusses how sellers can leverage these developments to their advantage. The conversation covers the importance of staying updated with Amazon's evolving algorithms, image recognition capabilities, and the potential implications for sellers' listings and overall visibility. These insights are crucial for sellers aiming to optimize their presence and performance on the platform. Empowering Sellers Through Knowledge and Preparedness Nir emphasizes the power of knowledge and preparedness in the Amazon selling process. By understanding Amazon's guidelines, anticipating potential issues, and being equipped with well-thought-out strategies, sellers can navigate the platform more effectively and mitigate risks associated with their Amazon ventures. Summary: A Convergence of Expertise and Strategy This episode with Nir Raveh is a treasure trove of wisdom for Amazon sellers at all levels. The detailed discussion provides a comprehensive overview of the strategic, operational, and technological aspects of selling on Amazon, equipping listeners with the knowledge to navigate the platform's complexities confidently. The insights shared by Nir, combined with Adam's probing questions, make this a must-listen for anyone looking to master the art of selling on Amazon. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get 50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.” Looking for a Free PPC Audit? https://www.databrill.com/
China's Slow Meltdown For Amazon Sellers Welcome to another enlightening episode of Seller Sessions, where host Danny McMillan engages with the ever-insightful Steve Simonson. This session dives deep into the evolving dynamics of global logistics, supply chain intricacies, and the strategic foresight needed in today's unpredictable market landscape. Unpacking the Logistics Landscape: A 2024 Outlook Current Climate Overview: Steve Simonson shares his expertise on the logistical challenges and changes as businesses transition into 2024, emphasising the importance of adaptive strategies in the face of unforeseen global shifts. Supply Chain Insights: Discussion revolves around the post-COVID supply chain recovery, unexpected hurdles, and the criticality of staying agile amidst fluctuating container costs and transit times. Strategic Foresight and Adaptive Planning Forecasting Faux Pas: Simonson reflects on past predictions, highlighting the unpredictable nature of supply chain disruptions and the necessity of resilient planning. Real-time Adjustments: He shares anecdotes of swift strategic shifts his team made in response to the dynamic global trade environment, underscoring the essence of flexibility in business operations. China's Economic Conundrum: Impact on Global Sellers China's Slow Meltdown: A deep dive into the economic and industrial challenges within China, including liquidity crises and the effects on manufacturing sectors and global sellers. Navigating Manufacturing Uncertainties: Simonson offers valuable advice on mitigating risks associated with factory closures and capital constraints, advocating for strategic negotiations and the importance of securing favourable terms. Diversification and Global Manufacturing Shifts Beyond China: Exploring the strategic shift of manufacturing bases to countries like Vietnam and India, considering their proximity advantages, labor dynamics, and industrial capacities. India's Potential Unpacked: A nuanced look at India's burgeoning role in the global manufacturing landscape, balancing its skilled workforce against the backdrop of technological and infrastructural development. Leadership and Organisational Growth Blueprint for Effective Leadership: Simonson is set to lead a workshop focusing on foundational leadership qualities, strategic decision-making, and cultivating a culture that aligns team satisfaction with customer happiness. Future-Proofing Through Learning: Emphasising the importance of continuous learning, embracing mistakes, and the relentless pursuit of improvement in leadership and organisational success. Summary / Round-Up This episode with Steve Simonson offers a treasure trove of insights, from the intricacies of global logistics to the strategic nuances of leadership in uncertain times. As businesses navigate the unpredictable waters of 2024, Simonson's advice stands as a beacon for adaptable, forward-thinking strategies that can help steer companies towards sustained growth and resilience. Stay tuned for more enriching discussions on Seller Sessions, your go-to podcast for expert insights into the e-commerce world. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get £50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”
Ben Leonard is the Co-founder of Ecom Brokers, a premier e-commerce brokerage firm based in the United Kingdom. As the Founder of Beast Gear, a renowned fitness brand offering a range of workout essentials, including skipping ropes, boxing gloves, and powerlifting belts, Ben epitomizes the millennial entrepreneur who transformed a passion project into a thriving global enterprise. Initially crafting his business in a makeshift office during spare moments, Ben has steered his venture from humble beginnings to a seven-figure success. Beyond his roles at Ecom Brokers, Ben is deeply engaged in cultivating brands and guiding aspiring entrepreneurs through his consultancy, educational courses, and mentorship initiatives. In October 2023, Ben published Quit Stalling and Build Your Brand, an e-commerce roadmap aimed at empowering fellow entrepreneurs with practical principles, real-life examples, and step-by-step instructions to succeed in the e-commerce ecosystem. In this episode… Entrepreneurs aiming to elevate their businesses from seven to eight figures and beyond must adopt a strategic mindset. What are some targeted growth strategies brands should implement to position their businesses for long-term success and achieve their ambitious growth targets? Entrepreneur and e-commerce consultant Ben Leonard offers a comprehensive approach to scaling a business from seven to eight figures, emphasizing mindset shifts, quality investment, and strategic partnerships. Entrepreneurs must shift their mindset to view their brand as a major player, recognizing the need to build a high-performing team. While cost-cutting may seem appealing, prioritizing quality over savings is crucial to long-term success. Additionally, fostering strategic partnerships with manufacturers and suppliers can optimize the supply chain and drive efficiency. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Ben Leonard, Co-founder of Ecom Brokers, shares exclusive insights into scaling e-commerce businesses to eight figures and beyond. Ben delves into the inspiration behind his book, Quit Stalling and Build Your Brand, outlining its role as a strategic roadmap for aspiring entrepreneurs. He candidly discusses the valuable lessons learned from past mistakes and offers practical advice on overcoming barriers to global expansion in the e-commerce landscape. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Ben Leonard on LinkedIn | Email | Website | X/Twitter | Instagram | TikTok Ecom Brokers Quit Stalling and Build Your Brand: You Don't Need an MBA to Crush It in Ecommerce by Ben Leonard Special Mention(s): Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn SoStocked John Derkits on LinkedIn | X/Twitter Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
The Challenge of Amazon's New Fee Host Danny McMillan and guest James McConnel Jr. delved into the complexities of Amazon's newly introduced fee structure. James, with over 40 hours dedicated to dissecting this topic, shared his profound understanding, emphasizing not just the increased workload for sellers but the nuanced challenges it presents. This conversation is crucial for Amazon sellers looking to navigate the murky waters of Amazon's fee adjustments with strategic foresight. Understanding the Fee's Complexity James McConnel Jr.'s analysis begins with acknowledging the inherent complexity of the new fee. Unlike straightforward increases in FBA or referral fees, this fee intricately ties into a seller's operational workflow, significantly affecting cash flow and demanding a higher level of strategic inventory management. It's not just about adjusting prices to cover increased costs but understanding the mathematical and logistical implications behind the fee structure. The fee's complexity lies in its basis on historical stock levels and its application to future orders, compelling sellers to meticulously plan their inventory levels to avoid penalties. Strategic Inventory Management and Planning One of the standout insights from James revolves around the strategic management of inventory levels. The fee calculation, relying on historical data, places immense pressure on sellers to maintain adequate stock levels. This approach by Amazon, while aiming to streamline inventory management, introduces a layer of unpredictability for sellers. It necessitates a shift from reactive inventory management to a more predictive and strategic model. Sellers are advised to not only monitor their current stock levels closely but also to analyze sales trends and forecast future stock needs more accurately. Navigating Amazon's Calculation Methods James pointed out the opacity of Amazon's calculation methods for this fee as a significant hurdle for sellers. The fee is computed weekly, with its roots in past inventory levels but does not account for inbound shipments until they're officially checked in. This discrepancy creates a blind spot for sellers, making it challenging to align their inventory strategy with Amazon's fee calculation timeline. It underscores the necessity for sellers to adopt a conservative approach to inventory management, ensuring they have a buffer to account for any delays or inaccuracies in Amazon's stock level calculations. The Complexity of Parentage and Variation Management For sellers with products that come in multiple variations, the new fee introduces additional layers of complexity. James emphasized how the fee calculations take into account the entire parent SKU, affecting inventory management decisions for individual child SKUs. This scenario presents a double-edged sword; on one hand, it offers an opportunity to balance stock levels across variations to mitigate fees, while on the other, it risks penalizing sellers for underperformance in just one of the variations. Sellers must meticulously manage their product variations, potentially reorganizing their product listings to optimize for fee efficiency. James's Inventory Management Calculator In response to the challenges posed by this new fee, James McConnel Jr. developed a calculator designed to aid sellers in estimating the optimal inventory levels to minimize fees. This tool is a testament to the need for precise and informed decision-making in inventory management. By inputting product dimensions and weight, sellers can receive tailored recommendations on stock levels that balance the risk of incurring the new fee against the costs associated with holding excess inventory. This calculator represents a significant step towards empowering sellers with the data-driven insights needed to navigate Amazon's evolving fee landscape strategically. Conclusion and Strategic Recommendations The conversation between Danny McMillan and James McConnel Jr. sheds light on the critical aspects of Amazon's new fee structure, emphasizing the need for sellers to adopt a more analytical and strategic approach to inventory management. The insights shared by James, from the importance of understanding the fee's complexity to strategic inventory planning and the utilization of specialized tools like his calculator, are invaluable for sellers aiming to navigate this new challenge effectively. Sellers are encouraged to not only digest these insights but to actively engage with tools and strategies that can help them optimize their inventory levels. The key to success in this new fee environment is a combination of vigilant inventory management, strategic planning, and leveraging available resources to make informed decisions. As the Amazon marketplace continues to evolve, staying informed and adaptable will be crucial for sellers aiming to maintain profitability and operational efficiency. Referenced Article: https://marketplaceprep.com/low-inventory-fee Seller Sessions Live Announcement: - Event Date: May 11, 2024 - Ticket Information: Available at Seller Sessions Live 2024 - Organizer: Databrill - Exhibitors: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Ecomcy, and more. - Sponsorship Opportunities: For those interested in sponsoring, please get in touch. Praise for Seller Sessions Live: - Michele Venton heralds the event as "The first of its kind!" - Steve Consalvi calls it the "Best seller event so far!" - James Cissel describes it as "Insightful and actionable."
Unlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword Strategies In this insightful episode of the podcast, host Danny McMillan welcomes back Colin Raja, a New York-based brand builder who skyrocketed his startup from a modest investment to a million-dollar enterprise within 18 months. The duo embarks on a detailed exploration of Amazon's ranking mechanics, discussing indexing, keyword linking, and the future of Q&A features. Indexing Insights: Amazon's Evolving Indexing Strategy: Colin demystifies Amazon's indexing process, highlighting the transition from simplistic category-based indexing to a more nuanced approach involving product type, item type, and gender ledger. This evolution underscores Amazon's commitment to refining its categorisation to improve product discoverability and relevance. The Importance of Relevancy: As the conversation unfolds, Colin emphasises that relevancy and conversion rates are pivotal in achieving better rankings. He shares groundbreaking tactics, including leveraging Amazon's AI for semantic matching, which allows products to rank for related keywords without explicit indexing. Keyword Linking Mastery: Colin unveils his advanced keyword linking strategy, distinguishing between browse keywords and purchase keywords. By identifying and exploiting the intricacies of keyword relevancy and conversion metrics, Colin outlines how to optimise PPC campaigns and achieve significant ranking improvements. The discussion further delves into the use of bigrams and trigrams in creating a scoring system that enhances keyword relevancy and ranking potential. This sophisticated approach enables sellers to strategically position their products in highly competitive niches. Sunsetting of Q&A and its Implications: Highlighting an imminent shift in Amazon's platform, Colin predicts the phasing out of the Q&A feature. He advises sellers to capitalise on the current functionalities to enhance product visibility and keyword relevancy, underscoring the dynamic nature of Amazon's algorithm and the need for sellers to stay informed and adaptable. Summary: This episode is a treasure trove of strategies for sellers looking to navigate Amazon's complex algorithm. From the nuances of indexing and the power of keyword linking to adapting to platform changes, Colin Raja and Danny McMillan offer invaluable insights into achieving eCommerce success. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!" Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable."
Unlocking Amazon Success in 2024 with Kevin King Kevin King returns, a name synonymous with cutting-edge strategies in the world of Amazon. This deep dive explores Kevin's top picks for the year, offering listeners a blend of forecasting, strategic advice, and actionable insights aimed at navigating the evolving landscape of our community. Strategic Highlights and Expert Insights: Product Selection and Sourcing: Kevin emphasizes the critical importance of product selection and sourcing, advising sellers to focus their efforts on these areas for maximum profitability. The discussion delves into the necessity of looking beyond traditional sourcing markets, such as China, to avoid potential geopolitical and supply chain disruptions. Leveraging AI and Technology: The conversation shifts to the utilization of AI, with Kevin sharing his approach to employing AI for analysis and brainstorming rather than content creation. He underscores the role of AI in enhancing operational efficiency and sparking creativity in product development and marketing strategies. Navigating Changes in Amazon's Ranking Algorithm: Kevin predicts significant changes in Amazon's ranking algorithm, urging sellers and tool developers like Helium 10 and Jungle Scout to adapt. He forecasts a shift towards AI-driven search mechanisms, which will transform traditional SEO practices and keyword optimization on Amazon. The Power of Imagery and AI in E-Commerce: Kevin discusses the increasing importance of images in e-commerce, suggesting that AI's role in analyzing and interpreting product images will play a pivotal role in search relevance and customer engagement. This segment highlights the need for high-quality, contextually appropriate images to enhance product visibility and appeal. Building a Robust Brand Presence Beyond Amazon: The dialogue encourages sellers to explore platforms like TikTok and to cultivate a brand presence across multiple channels. Kevin stresses the importance of building a direct relationship with customers through effective use of social media, newsletters, and other digital marketing tools. Embracing Change and Preparing for the Future: Throughout the episode, Kevin and Danny McMillan discuss the necessity for sellers to stay agile, embrace new technologies, and prepare for the inevitable shifts in consumer behavior and platform algorithms. The focus is on building a sustainable brand that can thrive amidst the fast-paced changes in the e-commerce ecosystem. Summary and Takeaways: This episode of Seller Sessions with Kevin King is a treasure trove of insights for e-commerce sellers aiming to stay ahead in 2024. From strategic product sourcing to the adept use of AI and the importance of multi-channel branding, Kevin offers a roadmap for success in an increasingly competitive online marketplace. Listeners are encouraged to embrace change, leverage technology, and focus on building meaningful connections with their customers to achieve long-term success. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: - Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”
The Broad Match Show with Adam Heist Amazon Selling: Navigating the 2024 Landscape Adam Heist's Insights: Predicts a shift in Amazon strategy from keyword focus to more nuanced approaches. Emphasizes the increasing importance of product quality, differentiation, and visual representation. Highlights the need for constant A/B testing and creative innovation in product listings and marketing. Danny McMillan's Perspective: Stresses the importance of understanding and adapting to the changing landscape of Amazon selling. Discusses the need for rigorous testing and the significance of sentiment analysis in product marketing. Conversion Rate Optimization: The New Frontier The Shift from Technical to Creative: Both Heist and McMillan agree that conversion rate optimization will be key. This includes a stronger focus on visual identity, product presentation, and customer experience rather than just technical aspects like keywords and PPC. Test Everything: McMillan emphasizes extreme testing, especially for underperforming products. Heist agrees, noting the importance of constantly innovating and adapting to stay ahead in the market. Personal Identity in Business Navigating Ups and Downs: Both hosts discuss the psychological challenges of running a business. They delve into the importance of not tying one's identity too closely to business success or failure. Ego and Business: Heist shares his experience of ego death and the realization that business achievements do not define personal worth. McMillan echoes this sentiment, discussing the importance of maintaining perspective and focusing on meaningful work over status. Looking Ahead: 2024 and Beyond Embracing Uncertainty: Both hosts emphasize the importance of being comfortable with the unknown and adapting to changes in the Amazon landscape. Personal Growth and Business Strategy: Heist discusses how personal growth has informed his business strategy, advocating for a more holistic approach to business and life. Key Takeaways for Amazon Sellers: The discussion concludes with key strategies for Amazon sellers in 2024, focusing on adaptation, customer experience, and personal well-being. Summary/Round-Up Adapting to Change: In 2024, Amazon sellers will need to adapt to a more nuanced and customer-focused approach. This includes less reliance on keywords and more emphasis on product quality, differentiation, and customer experience. Conversion Rate Optimization: This will be crucial, with a shift towards creative and visually appealing product presentations. Emotional Resilience: Sellers should focus on their personal growth and not solely define their worth by their business achievements. Future Outlook: Embracing the unknown and being adaptable will be key to succeeding in the evolving landscape of Amazon selling. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”
Exploring Google Business Profiles with Norm Farrar Introduction to Google Business Profile In this insightful episode of Seller Sessions, host Danny McMillan welcomes Norm Farrar, a seasoned entrepreneur and host of Lunch with Norm, to delve into the world of Google Business Profiles (GBP). Farrar shares his vast experience and knowledge, offering valuable insights for businesses looking to leverage GBP for enhanced visibility and growth. Key Insights from Norm Farrar Understanding Google Business Profile: GBP, previously known as Google My Business, is a platform for managing online presence. It's not just for local SEO or brick-and-mortar businesses; brands can benefit significantly. Only a tiny fraction of eligible businesses utilize GBP effectively. Utilizing GBP for Brand Visibility: Businesses can geo-target regions, cities, or even countries. Instant indexing on Google when using GBP. Key strategy: Regularly update GBP with relevant information and promotions. Integration with Other Google Services: GBP integrates seamlessly with Google Analytics, offering detailed insights. Utilizing Google Sheets for daily updates can significantly boost SEO rankings. Encouraging user reviews through GBP can enhance credibility and visibility. Maximizing the Impact of GBP: Consistent updates are crucial; a stagnant profile is ineffective. Use of Google Sheets for dynamic content changes. Incorporating various types of content (images, offers, events) for engagement. The Importance of Reviews and User-Generated Content: Aim for at least 20-25 reviews for credibility. Encourage user-generated content for authenticity and engagement. Utilize contests and promotions to generate interest and participation. Leveraging GBP for E-commerce: Link GBP with e-commerce platforms like Amazon, Walmart, and Shopify. Use GBP for promoting specific products, offers, and events. Strategic Updates and Content Posting: Regular updates are essential; however, avoid over-posting to maintain authenticity. Balance between informative posts and promotional content. Event-Based Marketing Through GBP: Creating events on GBP can drive more traffic and engagement. Use events for product launches, special promotions, and seasonal sales. Real-world Examples and Success Stories: Farrar shares examples of businesses that have significantly benefited from using GBP strategically. Tips for Effective GBP Management: Ensure all relevant fields are filled with updated information. Regularly update hours, especially during holidays, to avoid showing as closed. Summary and Round-Up Norm Farrar's discussion with Danny McMillan on Seller Sessions provides invaluable insights into the effective use of Google Business Profiles for enhancing brand visibility and engagement. The strategic use of GBP, integrating with Google's array of tools, and focusing on user-generated content and reviews can significantly impact a brand's online presence and SEO performance. This episode is a must-listen for businesses and entrepreneurs looking to leverage GBP for their growth and online marketing strategies. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”
Advanced Level Landing Page Optimization (Walkthrough) for 2024 In the constantly evolving digital landscape of 2024, landing page optimization remains a pivotal element for online marketing success, especially for Amazon sellers with their own websites. This In-Depth podcast we walk you through the anatomy of an effective landing page, essential design strategies, and the critical nuances that distinguish high-converting pages in 2024. The Anatomy of a Landing Page Essential Elements: Headline: This is your primary attention grabber. It should be compelling and succinct, clearly stating what you offer. Sub-headline: It supports and expands on the headline, adding more context or details. Single Call to Action/Form: A clear, focused action for users is crucial. This could be a sign-up form, download button, sales inquiry, or product purchase. Conversion Button Colour: The button should stand out, unique and distinct, not replicated elsewhere on your site. Minimize Distractions: The page should be free of unnecessary navigational elements, except for a back button, to keep the user focused on the conversion goal. User Eye Movement: Understanding that users typically scan from left to right in a zigzag pattern is essential. Positioning conversion elements, like forms or buttons, is often more effective on the right-hand side to align with this natural eye movement. Design and Copywriting Strategies: Experiment with Layouts and Copy: Using a mix of paragraphs and bullet points can make the information more digestible. Capturing Zigzag Eye Movement: Align content to match the typical scanning patterns observed in heat maps. Adhere to the 10 Second Rule: Engage users within the first 10 seconds, including page load time, to prevent them from leaving the site. Example - Amazon's Product Detail Page (PDP): Amazon's PDP showcases effective button placement and color, aligning with typical user eye movement patterns. While it deviates from the single conversion goal norm, Amazon successfully employs multiple conversion opportunities, though this strategy may not suit all brands. Not All Landing Pages are Created Equal Long landing pages with flashy, hypnotic text might work for certain products like diet pills, but this approach can be detrimental for premium brands like Apple. Good design equates to trust. Lean copy, high-quality images, and concise language are generally more effective. For more technical products, a combination of video and copy with specialized language may be necessary. The "Keep It Stupid Simple" (KISS) principle often applies here. Issues with Mobile Mobile optimization is challenging due to limited screen space. The message and design must work together to create a better user experience. This means being concise and ensuring that the design is mobile-friendly. Check out the Seller Sessions Youtube Channel to follow along. Key Questions for Landing Page Strategy Target Audience: Are they warm, hot, or cold customers? Variations Needed: How many versions of a landing page are required, and for whom? Testing Long and Short Forms: Determining the effectiveness of each in engaging different audience segments. Targeting Example For Seller Sessions Live Landing Page For paid ads targeting ages 30-55 on desktops, this approach considers that the core audience is likely to engage more deeply with content on a larger screen, especially for higher-priced items. The convenience of switching between tabs for additional research is crucial, less so on mobile. However, a separate mobile campaign can be developed later, targeting users by device. Conversely, for those entrenched in the Amazon FBA community, landing pages are constructed with an inherent warmth, considering the audience's familiarity with the brand and speakers. For email campaigns, mobile optimization is crucial as the platform on which customers open emails is less predictable. Subscribers have already shown interest, so the approach is tailored accordingly. Leveraging Technology for Optimization Browser compatibility is a significant factor in conversion rates. Tools like Browser Stack, which costs about $60 per month, are invaluable. They allow you to test every browser and operating system configuration, identify bugs, and ensure compatibility. The tool's page tester provides screen grabs across browsers, helping to quickly identify and address issues, a common use for this technology. Conclusion Don't let your landing page be a leaky bucket and waste precious time and ad dollars on lazy quick pages, the wins are in the details and the payoff is higher conversion rates. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: - Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, Zignify and Ecomcy. Cheers Danny P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”
Selling products online is easy. Or it used to be. But selling is just the start. You then have to build emotional connection with the consumer to get them to come back and buy your product again. Otherwise, you're caught in what our guest on this episode of The Longer Game, Ben Leonard, Founder of Ecom Brokers, calls the Fish Bowl Hamster Wheel cycle. Famsters, a cross between a fish and a hamster. While they may be imaginary, they are exactly what business owners become when they don't think brand and are just reaching for their next sale. It's a never ending cycle that lacks sustainability and ultimately leaves the business owner wanting more whenever they go to sell their business, which is exactly what Ben helps ecommerce brands do. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Ben Leonard. He is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. He has been featured in various press, including Forbes. Ben is a sought-after ecommerce consultant, author and international speaker. Meanwhile, his brands are used by international athletes, A-list Hollywood film stars and featured in multiple national press publications. He wrote the acclaimed book - Quit Stalling and Build Your Brand (www.quitstallingbook.com) Now he is doing it all over again with new brands, and helping others to do the same with his ecommerce consultancy (www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk). Ben is the antidote to gurus. You can find him at... Website: https://www.benleonard.pro and https://www.ecombrokers.co.uk Find him on LinkedIn: https://www.linkedin.com/in/benjleonard/ Find him on Instagram: https://www.instagram.com/benleonardpro Find him on Facebook: https://www.facebook.com/benleonardpro Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Would you like to learn how to stop stagnating and build your brand in the world of e-commerce? Then don't miss this video, where we will have as a guest Ben Leonard, co-founder of Ecom Brokers, the leading e-commerce brokerage company made by e-commerce people.Ben is also an economics consultant and entrepreneur, and he will share his advice and experiences for creating and selling successful online businesses. Learn how to choose your niche, design your strategy, differentiate yourself from the competition and scale your business with this video.Don't forget to subscribe to the channel and activate the bell so you don't miss any content!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe
Ben is the Co-Founder of eCom Brokers - https://www.ecombrokers.co.uk Ben is also the author of the new book: "Quit Stalling and Build Your Brand" - Out Now on Amazon! https://www.amazon.com/dp/1962341038 Ben was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Ben! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions SS
This week on the show, Ben Leonard from Ecom Brokers joins me to talk about everything that goes into building a brand with the intent for a top dollar acquisition. Ben has a ton of experience building and selling brands so if you ever hope to build a brand or even sell your existing brand, this is the episode for you!Connect with Ben:Ecom Brokers - https://www.ecombrokers.co.ukMy site - https://www.benleonard.proHere is the book link we made for you:http://www.quitstallingbook.com/scale
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his ecommerce ecommerce brokerage Ecom Brokers (www.ecombrokers.co.uk) Make sure to subscribe to the podcast so that you are notified of new episodes!
This week Dawn sits down with a return guest, Ben Leonard. Ben is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Ben shares some of the highs and lows of growing a fast business and all the lessons learned in between. He shares the details about his company, Ecom Brokers, and hints at his newest business ventures. Ben tells us all about his new book coming out in October and even has a special gift for our listeners. Website: https://www.benleonard.pro https://www.quitstallingbook.com https://www.ecombrokers.co.uk Social Media: https://www.benleonard.pro/podcast https://www.benleonard.pro/yt https://www.instagram.com/benleonardpro https://www.twitter.com/benleonardpro https://www.linkedin.com/in/benjleonard/ https://www.facebook.com/benleonardpro Special gift from Ben: https://quitstallingbook.com/dawn
Our guest today is not new to our show. This is Ben's third podcast with us on 10 Million Journey. Ben is the host of the Ecom Made Easy podcast, where Ben shares valuable tips on how to grow and scale ecommerce businesses. His episodes are short but very powerful. Ben is also co-founder of Ecom Brokers, where they help entrepreneurs sell their businesses. Join us in this conversation about the latest update since the last podcast, the Ecommerce business, tips on selling your business, and about managing an agency. This Episode is brought to you by 5x. As a business owner, I'm sure you know how important data layer is. It allows you to make data driven decisions and also get insights on all aspects of your business. In practice it requires signing up with different vendors, paying for custom integrations, checking multiple dashboards. 5x solves all of that. Think of it as Apple Store for Data Vendors meeting SquareSpace for in-depth analytics. They Save you time, money and workforce. If you want to get 20% off your first year with them, go to https://www.5x.co, schedule a demo and mention 10 million journey podcast. Connect with Ben: Website: https://www.benleonard.pro/ LinkedIn: https://www.linkedin.com/in/benjleonard/ Facebook: https://www.facebook.com/benleonardpro Instagram: https://www.instagram.com/benleonardpro Twitter: https://www.twitter.com/benleonardpro YouTube: https://www.youtube.com/channel/ Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08 ANATOLY's TOOLS: Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff https://www.pickfu.com/10mj Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark. Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling - http://bit.ly/10MJGREATSM DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float Have questions? Go to https://www.10millionjourney.com Follow us on: Instagram: @10millionjourney Twitter: @10miljourney
As Ben Leonard knows from (lots of) experience, all challenges can be turned into business opportunities as long as you are willing to think creatively and put in the work! In this episode, Ben shares some of the challenges he has overcome in his personal and professional life, the value of finding an untapped niche as a business owner, and the importance of taking advantage of the enormous power of e-commerce. About Ben Leonard:Ben Leonard is the classic millennial entrepreneur. In his spare time, he built a business on a laptop in a cupboard. The difference? Ben grew it into an international 7-figure business and successfully exited after three years; the business holy grail. Now Ben is doing it all over again and helping others to do the same with his e-commerce consultancy and e-commerce brokerage.[Fun fact: before starting his first business, he had zero business, product development, or marketing experience. He learned everything by applying his scientific training to the process (he has a background in marine science!]. Episode highlights: If you aren't taking advantage of e-commerce, you are doing your business a disservice because of the volume of sales you are losing out on. There are so many affordable, accessible tools and resources available to you, so use them! (07:44) Find your niche so that your business stands out from the crowd! If you can come up with a unique, untapped business idea, you are well on your way to success; and if you think about it creatively, your opportunities are limitless. (13:37) Overcoming challenges leads to enormous growth because of the invaluable lessons that you learn through the process. Don't let hurdles discourage you; jump over them and keep moving forward. No matter how much you may want to give up in the moment, it will be worth it to push through. (27:09) Long-term, sustainable business growth requires patience. Don't rush the process; take each phase seriously, and treat your business with the respect it deserves. (31:32) Making mistakes may not feel good, but it is one of the best ways to learn. If you deal with mistakes as quickly as possible, you'll be better off for having made them. (39:50) Ben's best advice for entrepreneurs:“There's always going to be new opportunities for those of us who are willing to go the extra mile to take advantage of them.” (31:22)Connect with Ben: LinkedIn Twitter Website Follow Beyond 8 Figures: LinkedIn Twitter Website
Ben Leonard is an ecommerce consultant and the Co-founder of Ecom Brokers, a UK-based ecommerce brokerage that helps companies sell their businesses for an optimal price. Ben has been an entrepreneur since 2016 when he founded Beast Gear, a fitness equipment company that he grew to seven figures. After selling his business in 2019, Ben decided to spread his knowledge about achieving profitable ecommerce exits to other entrepreneurs. That same year, he was named the Emerging Entrepreneur of the Year by Elevator Awards. In this episode… Traditionally, in the ecommerce M&A (mergers and acquisitions) landscape, private equity-backed brand aggregators have purchased low-valued businesses at high EBITDA (earnings before interest, taxes, depreciation, and amortization) multiples. But this has led to resource depletion, and brands are struggling to sell for an ideal price. So how can you evaluate today's buyer culture effectively to position your brand as a top choice? Ecommerce broker Ben Leonard notes that the most frequent mistake business owners make when exiting is determining a price based on brand goals. Selling depends mainly on a potential buyer's requirements, so it's imperative to structure your business accordingly. When positioning your company, you must consider five interrelated factors: brand identity, growth and profitability, risk, transferability, and documentation. Branding influences the other constituents, so developing quality products and understanding your target audience promotes longevity, decreases risk, and facilitates a seamless transfer to a buyer's existing system. Tune in to this episode of the eCommerce Profits Podcast as Joshua Chin welcomes the Co-founder of Ecom Brokers, Ben Leonard, back for his third interview to discuss preparing for a business acquisition. Ben explains the five central factors potential buyers consider, the importance of branding and marketing in ecommerce M&A, and advice for evaluating one buyer versus multiple buyers.
The merger and acquisition landscape is constantly evolving and it can be tough to keep up with all the changes. Whether you're thinking of selling or buying a company, you need to pay attention to these changes because they could impact you in a big way.Ben Leonard from Ecom Brokers joins Matt in this episode to talk about the big changes that have taken place in the M&A landscape and what business owners must do to build their brands. ABOUT BENBest known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after three years; the business holy grail! Naturally, people started to ask him for help in selling their business and thus, Ecom Brokers was born. Ben has been a previous guest on the show talking about how to scale and sell your own Ecommerce business.Here's a summary of the great stuff that we cover in this show:2022 has been a difficult year for small business owners. Costs have been rising and sales has been falling. More and more people are getting into entrepreneurship and it's not just more competitors but the competition is better. So as a business owner, you have to think about the long-term and build more of a sustainable brand.The risk appetite of most buyers has dropped. So that means it's not a seller's market anymore. There have been fewer deals and the deals that have been done have been done at lower-than-expected prices compared to last year. The multiples have gone down. So, the value of businesses has dropped, particularly for a weak brand. ECOM Brokers was founded to help E-commerce business owners plan and execute their exit and to improve not only the experience of the seller but the buyer as well. For some businesses, it means selling very soon and for others, it means working together for a year or two to get ready to sell their business for a deal that is appropriate for them and that matches their goals.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.
In this special release episode of Prime Talk, Sponsored by GETIDA, our CGO Yoni Mazor & Marketing & Partnership Manager, Lisa Kinskey sit down with Ben Leonard, Co-Founder of Ecom Brokers for an update on the eCommerce mergers and acquisitions market. #BenLeonard #Ecombrokers About Ben Leonard of Ecom Brokers - https://www.ecombrokers.co.uk/ Founded by Ben Leonard and Allison Walker, we've been there and done it - on all sides. Based in the UK, Ecom Brokers works with businesses all over the world. When Ben and Allison worked together on the sale of Ben's eCommerce business - they noticed a gap in the industry. Where was the brokerage that had the experience of the seller, the broker, the accountant, and the eCommerce expert? It didn't exist…until now. Ecom Brokers is the eCommerce brokerage by eCommerce people. Find out more about GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.
Ben Leonard is the Co-founder of Ecom Brokers, an e-commerce brokerage firm that is based in the UK and works with businesses worldwide. He is also an e-commerce consultant and the Founder of Beast Gear, an independent fitness brand. He grew Beast Gear to an international seven-figure business and successfully exited after three years. Ben now helps other business owners to do the same with his e-commerce consultancy firm. In this episode... What does it take to build a sellable business? What do investors look out for when assessing a company? According to M&A expert Ben Leonard, there are five key areas to look into when building a sellable business — your brand, growth and profitability, risk, transferability, and documentation. Preparing your brand for a future sale early increases your chances of selling it for a higher multiple. Ben also advises business owners to do their due diligence before accepting to exit. Ben Leonard, the Co-founder of Ecom Brokers, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to discuss lessons learned from recent M&A transactions. Ben also shares tips for making a business attractive to investors and how not to sell your e-commerce business.
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. “Just start. Give yourself permission to start. Too many people feel oh I am not qualified to do that, I can't do that I don't have the right background, my degree is nothing to do with that, I have never done this before. But actually, you should just get started. Some of the best entrepreneurs of all time did that. Richard Branson sold tickets for a flight before he even had a plane. You should just get going. ”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-nrl
Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the fifth aspect of The Seven Foundations of Value - Diversity. This is Part 5 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. We've covered timing, stability, documentation, and defensibility, and now it's time to speak about diversification. We touched a bit on diversification in the last episode about defensibility. The two topics are closely related. Diversification reduces the risk for a buyer and makes the business a more attractive proposition. For example, diversification across the number of SKUs you offer, your sales channels, your international markets and your traffic sources. In this episode, I discussed each of these aspects in detail. The common theme in this video is, "do not put all your eggs in one basket". I hope you'll find this helpful.
In this episode of Return on Podcast, Tyler Jefcoat and Ben Leonard talk brand building, positioning your business for a sale, and the "real" football. Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Ben is Ecom Broker's brand ambassador and digital marketer. Ben is busy building the network, creating relationships and banging the drum! In addition to Ecom Brokers, Ben is busy building brands, and helping others follow in his footsteps with his consultancy, courses and mentorship programme. Ben's contact links: https://www.ecombrokers.co.uk/ LinkedIn Also mentioned in this episode: Atomic Habits - James Clear Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the third aspect of The Seven Foundations of Value - Defensibility. This is Part 4 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. To sell your empire, you must defend it. Defensibility means reducing the risk associated with just another e-commerce business. Do you have a brand or are you just selling stuff? Is a buyer going to look at your business and say, "well, we could just copy that". Yes, your business ain't defensible. Or will they say, "the patents around these unique products are very attractive to us? No one can copy this." Now that is defensible. Ask yourself, what can you do to strengthen your business? How can you build a moat around it to boost its defensibility? That's what I shared in this episode. I hope you'll find this helpful!
Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the third aspect of The Seven Foundations of Value - Documentation. This is Part 3 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. It can be tempting to avoid proper record keeping and just save stuff anywhere, but don't, it could, in theory, cost you millions when it comes to selling your business. So what is documentation and why does it matter when you are building your business to make it sellable and valuable? That's what I shared in this episode. I hope you'll find this helpful!
Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the second aspect of the Value Pyramid - Stability. When you are building your business, regardless of whether you want to sell it very soon, or in the distant future – you ought to be thinking of how to build value intrinsically into it. So that it becomes part of the DNA of your business. Your business needs to be stable – but what do we mean by that? This is Part 2 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show.
So many Amazon business owners these days are very focused on selling the business. And rightly so. With values of over $1 Million for a business that could be just 3-4 years old, and with 60%+ of ALL the money you EVER make from your business coming at exit, it makes total sense! But what happens if you're successful? Like the dog that caught the car, you need to know what to do if you actually achieve the dream? What do people actually do with their lives and money? Well, Ben Leonard sold a private label Amazon-focused business for 7 figures within just 3 years of starting. He shares with us some of his experiences of life after Exit. What You'll Learn What Ben did after selling his business - inspired by the book “Hero on a Mission” by Donald Miller How the book influenced Ben to exit and sell his business. After the exit sell, Ben invested on other ventures with his money. The importance of talking with an expert when selling your business. Freebies Get your free consultation with Ben Leonard Find out more abouts Ecom Brokers
So many Amazon business owners these days are very focused on selling the business. And rightly so. With values of over $1 Million for a business that could be just 3-4 years old, and with 60%+ of ALL the money you EVER make from your business coming at exit, it makes total sense! But what happens if you're successful? Like the dog that caught the car, you need to know what to do if you actually achieve the dream? What do people actually do with their lives and money? Well, Ben Leonard sold a private label Amazon-focused business for 7 figures within just 3 years of starting. He shares with us some of his experiences of life after Exit. What You'll Learn What Ben did after selling his business - inspired by the book “Hero on a Mission” by Donald Miller How the book influenced Ben to exit and sell his business. After the exit sell, Ben invested on other ventures with his money. The importance of talking with an expert when selling your business. Freebies Get your free consultation with Ben Leonard Find out more abouts Ecom Brokers
Ben Leonard, best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again and helping others to do the same with his ecommerce brokerage (www.ecombrokers.co.uk) Tell me about your journey to where you are nowWhat does Ecom Brokers do?Why sell your ecom business?How to build your business so it is sellable and valuable?What tips do you have to make the business transferable (So it doesn't need me)?How to actually plan and execute your sale (and how not to!)Biggest mistakes people makeWhat's the average multiple of an Amazon business today?Can a business without 12 months of trailling data, be sold at a fair price?Inventory is paid at landed cost, or sell value?what if I have a unique and patented product does that add much to the multiple?Do buyers still care that my brand is on Costco and Walmart shelves?Tell us about the ecom brokers movie!? Links and Contact For Ben Ben@ecombrokers.co.uk https://www.instagram.com/benleonardpro https://www.instagram.com/ecombrokers https://www.linkedin.com/in/benjleonard/
Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, an Ecom Made Easy sister show, Ben Leonard (Co-Founder of Ecom Brokers) talked about the first aspect of the Value Pyramid - Timing. When it comes to exit planning, timing is very important. The whole point of exit planning is to prepare the business so that it is in the best possible position to get you the best possible deal. So when it comes to timing, you need to ask yourself – how does the timing of selling this business impact the value a buyer would be willing to pay for it, and how does it make the business more or less attractive to a potential buyer? Keep on listening and make sure you take notes!
So many Amazon business owners these days are very focused on selling the business. And rightly so. With values of over $1 Million for a business that could be just 3-4 years old, and with 60%+ of ALL the money you EVER make from your business coming at exit, it makes total sense! But what happens if you're successful? Like the dog that caught the car, you need to know what to do if you actually achieve the dream? What do people actually do with their lives and money? Well, Ben Leonard sold a private label Amazon-focused business for 7 figures within just 3 years of starting. He shares with us some of his experiences of life after Exit. What You'll Learn A brief overview of Ben and his background How Ben started his journey on Ecommerce The reason for selling the brand - a methodical approach from Ben Timing is crucial when selling a brand based on Ben's Experience The process of selling your business The drawbacks of actually selling your business Freebies Get your free consultation with Ben Leonard Find out more abouts Ecom Brokers
So many Amazon business owners these days are very focused on selling the business. And rightly so. With values of over $1 Million for a business that could be just 3-4 years old, and with 60%+ of ALL the money you EVER make from your business coming at exit, it makes total sense! But what happens if you're successful? Like the dog that caught the car, you need to know what to do if you actually achieve the dream? What do people actually do with their lives and money? Well, Ben Leonard sold a private label Amazon-focused business for 7 figures within just 3 years of starting. He shares with us some of his experiences of life after Exit. What You'll Learn A brief overview of Ben and his background How Ben started his journey on Ecommerce The reason for selling the brand - a methodical approach from Ben Timing is crucial when selling a brand based on Ben's Experience The process of selling your business The drawbacks of actually selling your business Freebies Get your free consultation with Ben Leonard Find out more abouts Ecom Brokers
We have Ben Leonard with us today to talk about exiting Amazon FBA businesses. He will discuss what brand acquirers are looking for and how to prepare. Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.Ben is Ecom Broker's brand ambassador and digital marketer. Ben is busy building the network, creating relationships, and banging the drum!In addition to Ecom Brokers, Ben is busy building brands and helping others follow in his footsteps with his consultancy, courses, and mentorship program.==================================Ben Leonard
On today's Lunch With Norm, we are joined by returning guest, Ben Leonard! In this episode, we look at what's been happening in the world of aggregators... and most importantly, how it will affect Amazon FBA sellers. Find out the main events that have caused the big shake up in the industry and what is on the horizon for eCommerce sellers. Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now he is doing it all over again, and helping others to do the same with his eCommerce consultancy and eCommerce brokerage. This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club In this episode, we are joined by Ben Leonard, from eCom Brokers. Ben breaks down the events that have lead to a shift in the Amazon Aggregator industry. Find out everything you need to know! Ben continues to help others with his eCommerce consultancy and eCommerce brokerage. This episode is brought to you by Startup Club.
Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his ecommerce ecommerce brokerage Ecom Brokers (www.ecombrokers.co.uk) https://www.ecombrokers.co.uk/movie Make sure to subscribe to the podcast so that you are notified of new episodes!
In this episode of the eCommerce Odyssey Podcast, Trevor talks to Ben Leonard from Ecom Brokers (www.ecombrokers.co.uk).Ecom Brokers was founded by Ben Leonard and Allison Walker. Ben had recently gone through the sales of his eCommerce business and was not happy with the brokers he used for the sale. So, he partnered withed his financial adviser to create a new kind of brokerage focused on the growing eCommerce sector.We talked about:Tell me about your company.How did you get the idea for Ecom brokers?What kind of businesses do you sell?When is an idea time to sell?What kind of multiples should people expect?How should you prepare your company for sale?How does your process work?Top tip for realising the value in your company?What has inspired you recently?Ben was talking to Trevor Ginn from www.vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message
My guest today is Ben Leonard. Ben is the host of the Ecom Made Easy podcast, where Ben shares valuable tips on how to grow and scale e-commerce businesses. His episodes are short but very powerful. Ben is also a co-founder of Ecom Brokers, where they help entrepreneurs to sell their businesses. Today we are going to talk about Ben's entrepreneurial journey, scaling his businesses to 7 figures, and of course get some tips on growing, scaling, and selling online businesses. Links from the episode: Mint Accounting by Allison Walker - https://www.mintaccounting.co.uk/the-mint-team/ Books Ben Recommend: “Built to Sell: Creating a Business That Can Thrive Without You” by John Warrillow - https://www.amazon.com/Built-To-Sell?tag=10mj-20 “The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It” by Michael E. Gerber - https://www.amazon.com/E-Myth?tag=10mj-20 “12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur” by Ryan Moran - https://www.amazon.com/12-Months-To-One-Million-Dollars-?tag=10mj-20 “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” by Timothy Ferriss - https://www.amazon.com/4-Hour-Workweek?tag=10mj-20 Connect with Ben: LinkedIn: https://www.linkedin.com/in/benjleonard/ Facebook: https://www.facebook.com/benleonardpro Instagram: https://www.instagram.com/benleonardpro Twitter: https://www.twitter.com/benleonardpro YouTube: https://www.youtube.com/channel/ Want to sit down with Anatoly 1 on 1 ? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here - https://calendly.com/anatolyspektor/anatoly-connsulting-1h ANATOLY's TOOLS: Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff https://www.pickfu.com/10mj Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark. HR: Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made my become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling - http://bit.ly/10MJGREATSM DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10miljourney
What makes an eCommerce business valuable & The key action steps to sell one. A discussion with Ben Leonard, Co-Founder of Ecom Brokers.
Today on Lunch with Norm, we have co-founder of Ecom Brokers Ben Leonard. We will be discussing how an eCommerce business is valued in 2021, what makes a business sellable, and what deal structures look like when selling your Amazon business. Ben built a business on a laptop, in a cupboard, in his spare time. Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit https://www.get.club. Back on today's show we have Ben Leonard, Co-Founder of Ecom Brokers. We will be talking about why and when to sell your business and what makes a business sellable. Ben is a serial entrepreneur, he grew a 7-figure business and successfully exited after 3 years. Now he does the same and helps other with their eCommerce endeavours. This episode is brought to you by Global Wired Advisors, Sellerise, Zee & .CLUB Domains.
Ben Leonard is the Co-founder of Ecom Brokers and an e-commerce consultant. He founded his first e-commerce brand, Beast Gear, with a laptop and some spare time, and it submerged him into the entrepreneurial world. Ben began his work with Ecom Brokers to help other entrepreneurs navigate the waters to reach their financial exit goals. He graduated from the University of Aberdeen with a BS in Zoology and earned his MS degree in Ecology and Environmental Sustainability. His scientific background helped prepare him for an entrepreneurship role. In this episode… As a business owner, how do you structure a deal for your greatest exit? How can you continue to scale and grow in your industry to prepare for an exit? Building and selling a brand is no easy task, especially if you're new to the entrepreneurial world. Ben Leonard identified a gap in the market. He has been in the confusing shoes of an entrepreneur exiting their brand — and it's why he is bridging the gap between accounting and e-commerce to help others scale and prepare for their maximum exit. So, how does it all work? In this episode of Amazing Exits, Paul Miller and Ben Leonard, e-commerce consultant and Co-founder of Ecom Brokers, discuss getting the most out of your business by preparing for your exit. They go over how Ben scaled his brand and developed his exit, the importance of a broker experienced in all perspectives of an exit, and what steps you can take to improve your exit. Head over to Ecom Brokers for a free evaluation and 10% off fees when you mention Amazing Exits!
Setting up and scaling a business to sell is one of the most important things you can do. If you've ever wondered how to do just that, join Matt as he talks to Ben Leonard about the lessons he's learned from his experience of building, scaling and selling multi million pound international brands. Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after three years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with Ecom Brokers (www.ecombrokers.co.uk) Connect with Ben Ecom Brokers Email LinkedIn Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify
Ben Leonard is an Ecommerce Consultant and the Co-founder of Ecom Brokers, a brokerage specializing in helping ecommerce brands with exit plans to sell their businesses for the best possible price. In 2016, he founded Beast Gear, a fitness equipment brand that he scaled to more than seven figures in revenue and sold after three years. Ben says he's the classic millennial entrepreneur because he started a business from a laptop in a cupboard, grinding away in his spare time. In 2019, Ben decided to spread his knowledge about achieving profitable ecommerce exits to other entrepreneurs. That same year, he bagged the Elevator Awards' Emerging Entrepreneur of the Year. In this episode… The ecommerce industry has seen significant growth since the pandemic hit and has remained a thriving business. However, many ecommerce business owners still struggle to achieve the level of success their counterparts are reporting. It comes down to one thing: not building a sellable business — even if you don't plan to sell. How do you build a sellable ecommerce brand? What goes into preparing your business for a big exit? And when you're ready to sell, what are the routes to consider? Ben Leonard can show you. Find out about these and more on this episode of the eCommerce Profits Podcast where Joshua Chin talks with the Co-founder of Ecom Brokers, Ben Leonard. They discuss the criteria to becoming a valuable ecommerce brand, making your business transferable, valuing your brand, and lots more!
Episode 93We have Ben Leonard for the second time in our podcast to tell us how brokers can pay dividends at exit. Best known as the founder of Beast Gear, Ben is the classic millennial entrepreneur who built a business on a laptop, in a cupboard, in his spare time. His difference from other entrepreneurs is that Ben grew an international 7-figure business and successfully exited after 3 years - the business holy grail. Now, Ben is doing it all over again and helping others to do the same with his ecommerce brokerage, Ecom Brokers.Listen to Ben and learn from an ecommerce superstar![00:01 - 06:38] Opening SegmentLet's get to know Ben LeonardBen talks about the truth about branding[06:39 - 17:32] From Zero to a MillionImprove your brand with these tips from Ben!How to build your customer avatarA successful strategy that you can apply to your brand nowHow to go from zero to a millionHere's a complex answer that Ben simplifiesHe would not have succeeded if he did not take this stepBen shares this can't-miss story[17:33 - 26:34] Outsourcing Your BusinessMicro-decisions can bring massive benefitsShould you outsource from the get-go?Want some Amazon refunds? Check out GetidaPromo code: FTM400[26:35 - 41:29] Let's Talk About BrokersHere's when you should sell your businessBen shares his thoughtsHow aggregators really workWhat an ecommerce owner should look for in an aggregatorYou should not miss these interesting insights from Ben about valuing your business[41:30 - 49:08] State of EcommerceWhy put your business in front of a pool of buyersBen shares his thoughts on the current state of ecommerceKnow more about Ben in the Fire Round![49:09 - 51:22] Closing Segment Connect with Ben. Links belowFinal words Tweetable Quotes:“People buy from people, not brands. Until you're Nike or Tesla, nobody really cares about your brand. They care about solving your problem.” - Ben Leonard“The best way to differentiate yourself from the competition is just be authentic because no one else can be you.” - Ben LeonardResources mentionedProsper ShowThrasioPerchBook: Building a StoryBrandEmail ben@ecombrokers.co.uk to connect with Ben or follow him on LinkedIn, YouTube, Twitter, and Facebook. Check out his personal website and visit Ecom Brokers to learn more about his services.------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!
On this episode of Link Up Leaders, Francois and Lisa sit down with Ben Leonard, Founder of Beast Gear and CEO of Ecom Brokers to talk about the REAL method to building an eCommerce business - creating a brand around a group of particular people and creating products to solve their problems. About Our Guest! Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his eCommerce consultancy (www.benleonard.pro) and eCommerce brokerage (www.ecombrokers.co.uk) Ecom Brokers makes selling your eCommerce business simple, hassle-free, fair and, clear. Founded by Ben Leonard and Allison Walker, we've been there and done it - on all sides. Based in the UK, Ecom Brokers works with businesses all over the world When Ben and Allison worked together on the sale of Ben's eCommerce business - they noticed a gap in the industry. Where was the brokerage that had the experience of the seller, the broker, the accountant, and the eCommerce expert? It didn't exist…until now. Ecom Brokers is the eCommerce brokerage by eCommerce people. Learn more at https://www.ecombrokers.co.uk/ -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/ -- Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications! Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com
In this Prime Talk Podcast Video Sponsored by GETIDA – Ben Leonard - Founder & CEO of Ecom Brokers - An e-commerce brokerage and brand accelerator, shares his personal journey into eCommerce. Ben Leonard of Ecom Brokers - https://www.ecombrokers.co.uk/ ECOM BROKERS MAKE SELLING YOUR ECOMMERCE BUSINESS SIMPLE, HASSLE-FREE, FAIR, AND CLEAR. Founded by Ben Leonard and Allison Walker, we've been there and done it - on all sides. Based in the UK, Ecom Brokers works with businesses all over the world. Find out more about GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime! #benleonard #ecombroker
Marketing Budget Allocation, Beast Gear, and the Challenges of being an eCommerce Entrepreneur. A discussion with Ben Leonard, Co-Founder of Ecom Brokers.
Ben was one pf Thrasio's first European buys and he's now supporting brands looking to exit.In this episode we discuss:2 clinical things you need in place to maximise your value when sellingWhy planning to sell should be your immediate thought, never "I must sell"Why it's important not to be responsible for everything in your businessCrying to Seller Support at 3amOptions available to you when sellingWhy many brand owners get a fraction of their actual value when working directly with aggregatorsYou can find Ben on LinkedIn here and his Ecom Brokers site is here.
Episode 73Ben Leonard built a 7-figure business from his laptop...only to sell it after 3 years. You may be surprised and curious as to why Ben did it, but for him, it was the right thing to do. What were his reasons for this surprising decision? He drops by to tell us why. Ben is the epitome of “Firing the Man,” and if you are someone who’s just starting an eCommerce business, you still would want to check this episode out. Tune in now and learn the right exit strategy for you in the e-commerce space! [00:01 - 04:48] Opening SegmentLet’s get to know Ben Leonard His path from ecology to e-commerceWhat is “learning by doing” for Ben?[04:49 - 13:52] The Truth Behind Starting an E-Commerce Brand Ben walks us through the process of building his businessThis was the time he also had a full-time jobDon’t miss this advice from Ben to start your own business! Ben’s regrets in his e-commerce business [13:53 - 19:22] Selling at Peak Romance The day Ben went full-time in his e-commerce business Selling the business at its peakShould you do it?Want some Amazon refunds? Check out GetidaPromo code: FTM400[19:23 - 30:00] Crafting an Exit StrategyBen talks about the process of selling his businessWhat is the “Entrepreneur’s Relief?”How Ben can help you in your business[30:01 - 39:22] What Your Business is Worth The right mindset to sell your business How to know the value of your businessKnow more about Ben in the Fire Round! [39:23 - 40:53] Closing Segment Connect with Ben. Links belowFinal words Tweetable Quotes:“Sometimes, you just need one point of reference, and if it’s somebody who’s been there and done it, then that helps quite a lot.” - Ben Leonard“If you risk nothing, you risk everything.” - Ben LeonardResources Mentioned:ThrasioBookThe E-Myth RevisitedHarry PotterEmail ben@benleonard.pro to connect with Ben or follow him on LinkedIn, YouTube, Twitter, and Facebook. Check out his personal website and visit Ecom Brokers to learn more about his services. ------------------------------------------------------------------------------------------Liked what you’ve heard? Send us a voice message and share your thoughts! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!
Ben Leonard is an ecommerce consultant and the Co-founder of Ecom Brokers, a UK-based ecommerce brokerage that helps companies sell their businesses for the best possible price. Ben has been in the entrepreneurial industry since 2016 when he founded Beast Gear, a fitness equipment company that he grew to seven figures. After selling his business in 2019, Ben decided to spread his knowledge about achieving profitable ecommerce exits to other entrepreneurs. That same year, he was also named the Emerging Entrepreneur of the Year from Elevator Awards. In this episode… Are you ready to sell your ecommerce business, but don't know where to start? Do you need advice on how to improve the valuation of your brand and find the right buyer? With a successful ecommerce exit under his belt, Ben Leonard has some expert tips and tricks to help you get started. Before Ben contemplated a career in entrepreneurship, he was an ecologist and environmental engineer. However, after falling ill, he decided to start a new path and launch a fitness equipment business in 2016. Three years later, he scaled the business to seven figures and decided to make a profitable exit. Now, Ben consults other entrepreneurs on how to successfully sell their ecommerce brands and achieve their ultimate career goals. Join Joshua Chin on this exciting episode of the eCommerce Profits Podcast as he sits down with Ben Leonard, the Co-founder of Ecom Brokers. Ben discusses his experience scaling and selling his seven-figure ecommerce business and the lessons he learned along the way. He also shares the pitfalls to avoid when exiting, how to get what you deserve from a buyer, and much more. Stay tuned!
In today's episode, Yoni sat down with Ben Leonard, co-founder of Ecom Brokers and Founder of Beast Gear. Ben is a millennial entrepreneur who started his business from a laptop in a cupboard. He then grew an international 7-figure brand and achieved the holy grail exit after 3 years. Now he's doing it all over again with his new ventures and helping others do the same with his ecommerce consultancy and brokerage companies. Topics covered: Quitting your day job End game in business Balance and freedom Planning your business direction LET'S CONNECT: LinkedIn Instagram MultiplyMii Escala Successful Scales This podcast is also available on the Successful Scales YouTube channel.
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