Podcasts about brand matters

Summary: In this episode of Misfit's Mindset, award winning podcast host and Founder of Brave, Caleb Parker chats with Andy Barlow, the visionary behind Chatloop. Based in Manchester, Andy shares his journey from a pivotal moment on a train platform to closing a funding round of 2.1 million. From disagreeing with a sports pundit to attracting major brands for an open innovation program, Andy's story is a testament to the power of disruptive thinking and building meaningful connections.   Takeaways: From Idea to Seed Funding: The journey of securing a $2.1 million seed round after identifying a gap in the market demonstrates the importance of recognizing opportunities, acting on innovative ideas, and the power of storytelling to secure funding, even in challenging times. Building with User Input: The creation of the open innovation program and collaboration with key potential clients in the product development stage underlines the significance of understanding customer needs and incorporating feedback, ensuring the product offers real value to its users. Flexible Work Culture for Growth: The discussion around building a team culture with a mix of remote and in-office work highlights the need for flexibility and trust in a team. This approach can enhance productivity and satisfaction, crucial for fostering a growth mindset within a rapidly expanding company. Importance of Balance in Meetings: The conversation highlights the value of face-to-face interactions for deeper connection and trust-building, suggesting entrepreneurs should strike a balance between remote and in-person meetings to foster better relationships and collaborations. Planning for an Exit Strategy: The conversation about exit strategies emphasizes the necessity for entrepreneurs to have a clear vision of their company's future, whether that involves acquisition, IPO, or other avenues. Understanding this early can guide decision-making and business structuring to maximize potential success and investor returns.           Connect with today's guest  • Andrew Barlow on LinkedIn • Chatloop Website • Chatloop on LinkedIn   Connect with your host Caleb Parker: •  Caleb's LinkedIn •  Caleb on X (formerly Twitter) Sponsors: TSK: Website | Dan Pilling LinkedIn TSK makes workplaces better for fast growing companies by aligning physical places with their purpose and culture to attract the right talent as they grow.   Brave: Website | Instagram Brave is the community for those who dare to innovate. Join today to connect with like-minded innovators, receive invites to events like Misfits Mondays, and gain access to exclusive content, co-working spaces, and our Brave ecosystem to help you grow and inspire new ideas.   Launch Your Own Podcast: A Podcast Company is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@apodcastcompany.com

Ever think personal branding is just for social media influencers and not for top-tier executives like yourself?   It's time to shatter that myth and discover how building your personal brand can be the key to unlocking a career that's truly legendary, future-proof and makes you money too.   In this episode, I share:  What exactly is a personal brand. The misconception that personal branding is unnecessary for executives. The risks and challenges that come with neglecting your personal brand. Being vague about your brand could be costing you. And, the 5 Personal Branding Myths that are holding executives back.   >>> Download Your free 7-Steps to Elevator Pitch Perfection with Gaga-inspired Charisma: https://bebrightlisa.myflodesk.com/elevatorpitch   >>> Download Your free Glow up Guide:  https://bebrightlisa.myflodesk.com/glowupguide   >>> Connect with Lisa >>> Website: www.bebrightlisa.com On Instagram: www.instagram.com/bebrightlisa On LinkedIn: www.linkedin.com/in/lisagguillot   Lisa Guillot is a certified transformational life and leadership coach and branding expert. She helps her clients find their Clear Vision and bring it to life through her Clear Vision Framework. Her clients include senior level executives of Fortune 500 entertainment and media companies, leaders in marketing and tech, and ambitious entrepreneurs.   In her bestselling book: Find Your Clear Vision: A New Mindset to Create a Vibrant Personal or Professional Brand with Purpose, Lisa Guillot empowers you to reinvent your mindset and build your brand from the inside out.   >>> Buy the book: https://bebrightlisa.com/findyourclearvision-book/   Lisa is the founder Be Bright Lisa Coaching. She is also the host of Find Your Clear Vision, a personal branding and mindset podcast.  

In this episode, we dive deep into the world of online coaching, a rapidly growing trend in the digital age. We discuss the essence of online coaching, how it differs from personal training, and the importance of carving out a unique identity in a saturated market. Tune in to discover why clients choose coaches over coaching packages, the significance of investing in oneself, and the critical aspects of running a successful online coaching business. Whether you're an established online coach or just starting out, this episode offers practical advice to help you thrive in the industry. It's time to Level Up! Follow us on Instagram Level Up: https://www.instagram.com/levelup_podcast_/ Sharelle: https://www.instagram.com/sharellegrant/ Dani: https://www.instagram.com/daniantonellos/

In this episode, Silas Mahner (@silasmahner) & Somil Aggarwal (@somil_agg) speak with Anna Konstantinova about her advice to climate tech companies in relation to marketing and branding. Really helpful episode for our listeners from someone who has spent a lot of time helping founders and climate brands make their work digestible to the correct target audience. Enjoy the Episode!

In this episode of Zero to CEO I speak to Market Research Marketer, Belinda Brown about Why Your Personal Brand Matters. Entrepreneurs are so passionate about what they do. However, when you are so tied to your business, it can be hard to delineate where you stop and the business begins. Selling what you do starts with selling who you are.

Guest: Ken Schmitt, CEO and Founder of TurningPoint Executive Search What factors define an employment brand? More importantly, do organizations have a true understanding of how their employment brand measures up in this highly-competitive hiring market? Recruiting expert, author, podcast host and CEO and Founder of TurningPoint Executive Search, Ken Schmitt, joins this latest episode of the HR Works Podcast and shares why employment brand matters for hiring teams, HR teams, and the C-suite of organizations, especially in 2023. Ken shares the red flags that signal an employment brand is working against efforts to attract and retain top-talent, and we learn some quick and simple ways for HR teams to immediate improve their organization's reputation out in the hiring marketplace. Ken also shares some great leadership lessons and learnings from his recently released book (and so to be audiobook), The Practical Optimist: An Entrepreneurial Journey Through Life's Turning Points.

A little bit of a different show tonight as we get real technical with an expert from Pro Guide Lithium on why brand matters and what the science is behind high performing lithium batteries to power your kayak motors and all the electronics you might attach to your boat. Kayak Bass Nation is the number one live kayak bass fishing podcast. Jeff and Ryan interview tournament winners, industry leaders, and a wide variety of other guests from around KB Nation! We cover kayak bass tournament fishing from all around the country including the Bassmaster Kayak Series, Hobie Bass Open Series, All American Kayak Series, and the large regional series. #kayakfishing #bassfishing    Click here to start your own live podcast: https://streamyard.com/pal/5789067434... Presented by: Dugout Bait and Tackle https://www.dugoutfishing.com/   Sponsored by:  Pro Guide Batteries  https://proguidebatteries.com/ - USE CODE KBN to save 10% Bangtail Whiskey https://www.bangtail.com    KBN Live Partners: Revo Sunglasses - KBN25 saves you 25% Seaguar Z-man Gill Fishing Gear - KBNation25 saves you 25%   Mondays at 7:30p CT on Facebook and Youtube Find us on social media as well:   Facebook: https://www.facebook.com/KayakBassNation Instagram: https://www.instagram.com/kayakbassna... Youtube: https://www.youtube.com/c/KayakBassNa...   Jeffs Instagram: https://www.instagram.com/jmalottfish...  Jeffs YouTube: https://www.youtube.com/c/JeffMalott/   Ryans Instagram: https://www.instagram.com/ryanparkerl... Ryans YouTube: https://www.youtube.com/channel/UCHNM...   KBN Linktree: https://linktr.ee/kayakbassnation?utm_source=linktree_profile_share<sid=e506d5c5-1808-45b9-ac17-a20a264e2fc9  

Are you an athlete seeking to monetize, protect, and leverage your Name, Image, and Likeness (NIL)? Now is your chance to get all the information you need to boss up your NIL and demand your worth. How? Join the NILCOMBINE 2023 event by visiting https://bit.ly/NILCOMBINE2023. ABOUT DR. JAMIRA MITCHELL Dr. Jamira A. Mitchell dubbed with the name Dr. JAM, she serves as a high school Career and Technical Education instructor. Through observation, Dr. JAM noticed a concerning perspective between student-athletes and their lack of personal branding; she knew that your name is your brand as a student-athlete. Sharing gems in her classroom paved the road for the diamond; The NIL Spot Podcast, which allows Dr. JAM to ignite her passion for sports with education. Connect with Dr. JAM on LinkedIn ABOUT SIVONNIA DEBARROS Sivonnia DeBarros – the Protector of Athletes – is a first-generation lawyer and law business owner, woman in business and a former track and field Division-I College athlete. DeBarros is passionate about helping athletes in business protect their brands through collaborative partnerships, education and support necessary to carry them to the next level. DeBarros's practice areas are Business, Employment, Sports, and Entertainment. Learn more about her services at www.prosportlawyer.com and www.sldebarros.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/waysa/support

What initially planned as a fun experiment turned out as a very inspirational and deep discussion.  This is the first ever podcast between human and Artificial Intelligence on marketing and branding. It's fun to listen. But it's even more amazing to watch. As AI is now can be humanised not only through text and voice, but also through video. And this is very fascinating.  Tune-in for the new episode of the “Brand Matters” podcast with “Brandon” being my AI-guest for the show. This unique conversation ventures into uncharted territory, discussing AI's role and potential in brand creation, the future of branding in the digital era, and debunking common fears surrounding AI. As the first-ever dialogue of its kind between a human and AI on the topic, Brendan provides innovative insights into creating a resonant brand personality, defining a purposeful brand mission, and the power of AI in supercharging brand design. We also delve into a captivating review of under-the-radar brands that are making significant waves in the industry. Brendan's AI-backed perspectives and our engaging discussion will reshape your understanding of marketing and branding. Tune in to be a part of this revolutionary conversation!

In this episode, Misty discusses how a personal brand is different than your reputation. She is joined by PR expert Jackie Zuck from Next on Scene to cover why entrepreneurs need to focus on a strong personal brand to be successful in today's economy.Where to find Tess WaresmithWebsite: nextonscene.comInstagram: @nextonscenceFacebook: facebook.com/nextonscenemedia:Where to find MistyWebsite:mistylynch.comsoundviewfinancialadvisors.comInstagram: www.instagram.com/mistylynchcfp

Part 2 on our discussion about recruiting best practices, we shift the focus from job postings to using the company brand in the recruiting effort and what that means. Rachel Kennedy combines her background in recruiting and a love of marketing together to help growing businesses attract the right talent. Deirdre, Kathryn, and Rachel talk about the four Ps of recruiting success, the commonalities between marketing and recruiting, generational differences of candidates, and building a beautiful candidate experience.   https://southernlighthouse.com/   LinkedIn for Marketers free download. https://fabulous-producer-1804.ck.page/c19763d6bc   Music by RomanSenykMusic on Pixabay. www.pixabay.com  

Why should brand matter to salespeople? Isn't that marketing's job? Marketing expert Vince Freeman and sales leader David Schweisthal invite salespeople to think twice when it comes to brand. In this conversation, they share why every salesperson should be keenly aware of both their company's brand and their personal brand as they work with customers. They explain how brand influences the sales process, leads customers down the sales funnel, and even mitigates risk for buyers. Press play to learn how to leverage your brand to win customers. **Additional resources from this episode:** - Davids's LinkedIn: [https://www.linkedin.com/in/schweisthal/](https://www.linkedin.com/in/schweisthal/) - Vince's LinkedIn: [https://www.linkedin.com/in/vince-freeman-55ba152/](https://www.linkedin.com/in/vince-freeman-55ba152/) - Check out Vince and David's podcast Brand Matter: [https://brandmatter.fm/](https://brandmatter.fm/)

You have a personal brand, no matter what, but you have to invest at least something into it. You have to be findable. Whatever you put out there is what you want people to see, so think carefully.#RickJordan #Podcast #BrandingEpisode References: MatchmakerConnect:Connect with Rick: https://linktr.ee/mrrickjordanUniversal Rate & Review: https://lovethepodcast.com/allinwithrickjordanSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

Have you heard of CopyAI or ChatGPT yet? It's basically AI technology that can write your content for your blog, social media captions and emails. Seems kind of scary, but I don't want you to worry. I have 2 tips to share today which proves my point... your Personal Brand matters and it's even more important to have it today! Also, quick reminder, the 12-Month Content Guide is on PRESALE through February 14, so don't miss it. Connect with me: www.bossladyinsweatpants.com Work with me: https://bossladyinsweatpants.com/coaching/  

"Personal branding leads the right people to you."This episode is all about PERSONAL BRANDING FOR ENTREPRENEURS. To discuss it, we're joined by Sigute Zitikyte.Sigute is a personal brand and business coach who believes that being multi passionate is your superpower. She's been doing this over a decade, helping mission driven companies, including Shopify, expand their reach through partnerships and community. She's now on a mission to empower ambitious professionals and entrepreneurs through personal branding.Show LinksSigute's NewsletterSiguteZitikyte.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Episode's Highlights:  Mariana's coaching predictions for 2023  Search-Optimized Videos Finding sustainable ways to create and repurpose your content   Entering the age of the creator CEO and what that means  About Marina Middleton   Marina Middleton is a mother, wife, entrepreneur, and the Founder of Empowered Confidence: a personal brand agency. Empowered Confidence teaches current and future female leaders how to leverage their stories and authenticity to build stronger brands, businesses, and, most importantly, communities. Resources:  Marina's Brand and Business course for entrepreneurs and aspiring entrepreneurs – open enrollment https://www.empoweredconfidence.io/Brandbusinessacceleratorbyec Are you looking to build a thriving business built on a strong brand message, money-making offers, and a resilient, growth mindset? Join the Marketing Mastery waitlist: https://www.jamieratermann.com/marketing-mastery Launch with certainty and excitement with this new free training! This mini-course includes 15 minutes of coaching, my 7-point launch planning guide, and a workbook to start planning your next launch: https://jamieratermann.com/how-to-launch-a-new-offer-social-media Leave a review and share it! If you enjoyed tuning in to the Limitless Podcast, we'd appreciate it if you wrote us a review. You can also share it to help other entrepreneurs expand their network and create faster business growth. 

You might not know this, but you have a brand. "But I don't own a business; how can this be?" You know how we you see a logo or an advertisement you instinctively have a gut feeling about the company? In your eyes, that gut feeling is the company's brand. What we do for companies, people also do for us. When people see your name, they have a gut feeling. That gut feeling is your brand. Today on How to Lead we unpack a few simple ways to strengthen your personal brand.

Gone are the days of sharing your company's posts and chalking that up to your personal brand. Your image, credibility and reputation is what helps you stand out from the crowd.  Welcome to the #SalesChatter, the original morning show! With your hosts #RyanMohamed, #DanDeigan, and #JeffDickinson.Do you have freight in the Ohio, Indiana, New York, Or Toronto area that you're struggling with going back and forth to Western Canada? If so, then get ahold of Centurion Trucking; our friend Daman and his team are set to rock your world with service and value as you've never seen before!Get a hold of Daman by email; he's ready to discuss how you can fit into his mission of people before profits... Agents@Ameri-CanLogistics.com. 

Once upon a time, Cody believed marketing was stupid. Now he's obsessed with it. Find out what changed.Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.And if you're looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it's your guide to profitable growth. Visit northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Cody:LinkedIn: linkedin.com/in/cody-plofker-47a29b120Twitter: https://twitter.com/codyplofKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro02:06 The Fun Part06:15 What The Modern Marketer Needs08:27 Start With The Basics12:43 The Marketing Hill I Would Die On16:02 Core Commitment To Content18:19 Looking Up To Nik Sharma19:14 Where to Find Cody3 Marketing Strategies For Small BusinessesAre you a small business on a budget? If so, creating a marketing strategy probably feels like you have to choose between marketing and operations. But effective marketing is key to growing your business without blowing your budget. With the right marketing strategy, small businesses can grow just as fast as large corporations. Unfortunately, many people think of marketing as something only big companies can afford. They assume it's too expensive and complicated for small businesses. But that's not true! Marketing is something every business needs to thrive. When done correctly, marketing helps you attract more customers and sell more products at a profit. What Makes Good Marketing Strategies For Small Businesses?Small businesses can create large-scale marketing campaigns. They just need to follow a few key strategies. The first step is to identify your target market. What type of people do you want to buy your products or services? You can't make a sale to everyone. Therefore, you need to narrow down your audience. This makes it easier to create an effective marketing strategy. Next, create a marketing plan. You don't want to jump right into promoting your business. Instead, think about the message you want to get across. Decide how you want to reach your audience. How much money do you plan to spend on marketing? What...

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode Ecom Made Easy, I'll share with you why I love Q4 and specifically why my favourite topic – BRAND - is so important at this time. We'll cover the things you need to be addressing now so that you squeeze every drop of opportunity out of Q4 and use it to keep growing next year.

In personal service businesses such as real estate, people choose to do business with people. Although company brand might play a role, ultimately people decide to use a real estate agent that they at least know-and-like. The biggest mistake that most agents make is only expecting to do business with people they already know or the people they are referred to. If agents would simply understand that there has never been a better and less expensive time to promote their personal brand in a humble way, they would start attracting more business than they could ever imagine.  ACCESS THE SIMPLE SECRET PLAN OF THE WORLD'S HIGHEST PAID REAL ESTATE AGENTS! ➡ Free Agent Course - http://freeagentgift.com SUBSCRIBE TO THE PODCAST ➡ iTunes: https://apple.co/2CkWYB8 ➡ Spotify: https://spoti.fi/2pVPPQj ➡ YouTube: https://www.youtube.com/watch?v=Ng9Aa1OHCpo&list=PLZr1oCBuChAKeo8iLeOiuku87SVhtWEKn ➡Web: https://therealtyclassroom.com/podcast    

Why does created a personal brand as a podcast matter?  If you are feeling frazzled and recording content just for the sake of getting an episode out into the world, you will want to check out today's episode.  Go from a lack of clarity to purposeful content through these branding techniques from our guest.   Christopher Hines, Host of The Business of Podcasting and Coach, shares incredibly valuable tools to help you as a podcaster develop your personal brand and why it is helpful for your clients.  We don't focus on colors or font schemes but more on the actual experience of your client or listener.  If you want to know the most helpful tool to build your personal brand as a podcaster, listen in to Chris and I's conversation.    Find out more about Chris: Chris helps podcasters become profitable even if they don't have an audience or experience. He is the podcast host of The Business of Podcasting and has been in the industry for seven years creating a wealth of knowledge for you to learn and grow and most importantly monetize your podcast!     He has a passion for helping you- whether you have a large following or a smaller audience earn and monetize your podcast.  Go check out his podcast- I've been blown away by the value he brings.   https://thecoachchris.com https://www.youtube.com/TheCoachChris https://www.facebook.com/thecoachchris0/ Pick up your free downloadable copy of how to monetize your podcast on IG: https://instagram.com/TheCoachChris_ Podcast: https://podcasts.apple.com/us/podcast/the-business-of-podcasting/id1615718859  

What is personal branding and why it matters to you? Shannon Peel talks with Claire Bahn about how her personal brand led her to build a business helping executives create their personal brands. We talked about why you can't hide from your personal brand anymore. How a great personal brand is a foundation for a successful career. How entrepreneurs and SMBs can boost revenue by showcasing their subject expertise and leveraging their authority and why ignoring your personal brand can negatively affect your ROI. If you are just starting out in the workforce after graduation, or you have decades of experience, this episode will help you understand how to craft your personal brand story to attract opportunities to you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

YouTuber, Jessica OS had a chance to give a brief talk about the importance of personal branding. This was made at a DIVE DEEP event organized by the Ashesi University in Ghana. This podcast highlights and includes her real life experiences when her brand gave her massive leverage and helped her, amongst others, become the Voice Ambassador for Ghana's Number 1 Telecommunication Network MTN. --- Support this podcast: https://podcasters.spotify.com/pod/show/jessicaos/support

Juan Gabriel and Lex go head-to-head with Bowser's Castle and Mario Circuit while discussing the nature of crypto, tokenomics and social dynamics. Lex is a futurist and entrepreneur working on the next generation of financial services. He is the Head Economist and Global Fintech Co-Head at ConsenSys, a blockchain technology company building the infrastructure and applications that enable a decentralized world. Lex focuses on protocol crypto-economics, digital assets, public and private blockchains, and decentralized finance and autonomous organizations. What You Will Learn - How to manufacture your own credibility - Fundamentals of token design and crypto projects - Social Phenomena in the creation of the Metaverse - What is and how to appreciate generative artIf you enjoyed this episode, please be sure to like, comment and subscribe. It will help us get all sorts of guests on the showOutline (YouTube timestamps)0:00 - Introduction4:48 - Collecting Gold Stars & Manufacturing Credibility12:26 - Tokenomics and Token Design22:45 - Social Economics and the Metaverse27:35 - Explain that Tweet: A crypto investment frameworkLex: https://twitter.com/LexSokolinSocial Links

Is your plumbing business's brand turning your customers on or off? Dan Antonelli, President Kickcharge Creative joins Richard in this edition of Potty Talk LIVE and find out the main thing you have to know to turn your customer's heads and not turn them off. To watch my other full-length videos, read my articles, or get access to a free Million dollar Plumbing Blueprint, visit https://www.themilliondollarplumber.com. Thanks for catching Potty Talk LIVE, THE show for plumbing business owners. Richard Behney, The Million Dollar Plumber, teaches the "business" of plumbing -- everything from how to start a plumbing business to pricing correctly, finding new customers, hiring the best plumbers, branding your company to stand out in your market, increasing your online presence and everything in between. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

In today’s episode of the ‘Sales Samurai’ podcast, host Sam Capra, who helps marketing leaders in the retail space go beyond the sale/transaction, talks with guest Mary Henderson, Founder of Mary Henderson Coaching which specializes in personal branding, and several other things. She discusses why personal brand matters in sales, specifically. She also shares some great tips for defining a personal brand. Episode Highlights 02:08 – Mary wants to share why personal branding and sales go hand-in-hand. 04:36 – Mary shares that back in the year 2000, she realized that she can build a brand around this, she is going to be known in the tech industry for the person that can fix these types of problems. 05:19 – Mary turned around the business from a declining 8 million to a $22 million business in eighteen-month period. 06:08 – The host explains how she became a specialist in personal branding, and also in commercializing personal brains. 08:08 – A salesperson is not a linear person, a salesperson can't cope being stuck in a structured environment, brilliant salespeople are unstructured people, says Mary. 09:44 – Mary says, her passion is bringing the best out of a human being. 10:04 – Sam enquires, how do you define personal branding? 12:15 – One should not be talking about his personal brand from a vanity metric standpoint; he should be talking about his brand from the fact. 14:38 – We are in a fully digitized economy and every salesperson is judged by their brand currencies or their social currency, Mary explains. 17:34 – We need to be proactive, not reactive, and we also need to think about how do we want to show up in the world in the digital landscape (social media)? 18:22 – Sam asks the guest about the difference is a personal brand and social selling. 20:38 - One can't get his messaging right and accurate until his brand is defined, refined and accurate, says Mary 22:34 – The social selling and the brand strategy need to be congruent, and one has to wrap the messaging around the brand and not the other way around. 24:52 – The guest points out that we should be starting the conversation on social media the way we do in a normal human environment. 26:50 – Mary highlights, if our brand and our messaging are not dialed in, it's going to be very hard to create content. 28:08 – What we need to think about when we're creating content is if we're pushing a paradigm, a belief system because no one's interested in our version, shares Mary. 31:08 – How do you educate someone who wants to have a personal brand, asks Sam. 33:14 – We need to upgrade our LinkedIn profile, design a content strategy that is around, and also bring our personality into it. 35:26 – We should be focusing on building our brand currency because that's where we will be judged upon. 36:14 - When we're proactive, and commenting on other people's posts and we're writing really meaningful comments in their post, all of their customers are going to see what we just wrote, and they most likely will follow us, says Mary. 38:00 – We have to feel comfortable with our subject matter that we understand inside and master it. 41:09 – Mary shares the three bugaboos that we just cannot do. 43:20 – Sam mentions, we got to formulate the content that we want to be known for. 44:23 – If someone is serious about defining their brand, they need to become extremely active on social media, especially LinkedIn, with their clear messaging, states Mary. Three Key Points We can't build our brand but we can define our bran

In this episode, we speak with Jenny Sagström CEO, Sköna, the high-tech branding, and marketing agency out of San Francisco with many of the world's B2B SaaS companies on their client list - you guessed it, about branding!  Working with the likes of Snowflake Jenny knows what it takes to build a brand that stands out in this day of age. She shares with us her perspective on brand vs marketing, why they are different, and why both matter.  The trick is in the execution and timing, knowing when to focus on demand gen vs doubling down on the brand building, making sure you are consistent, accurate, and speedy in all your communication. She also taps into what key functions must be managed in-house in terms of demand and gen and brand, and when you need to consider hiring outside expertise to accelerate brand awareness.  For anyone building a brand and looking for inspiration on the topic, this is a great episode!  

As important as both corporate and personal branding have been across most industries in the last half-century, they've been something of an afterthought in life sciences, where the focus is always on the product over than the company or the people. That may have something to do with the public's famous distrust of the industry in recent years. But as Vanguard Principal Ken Banta notes in this conversation with branding expert and Straightline CEO Michael Watras, the pandemic and the race for vaccines has created an opening for something different.

On this episode of THRIVE — sponsored by Workamajig — Kelly and Laura Tolhoek discuss the importance of your employer brand and how it impacts hiring, recruitment, and more.Laura and I cover these points and more:The meaning behind employer brand and why it's important;Story intersection between the agency brand and the employer brand;Things that would negatively affect an employer brand;HR policies and practices that are necessary for creating that brand.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I'd love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don't forget to subscribe, rate, and review the podcast wherever you listen.Learn more about THRIVE at https://klcampbell.com/category/podcast/ CONNECT WITH LAURA TOLHOEK:Essential HRLinkedInInstagramCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

Welcome to the Living Limitless Podcast. Where we talk about fitness, motivation, and mindset. These are real conversations about people who have lived through the struggle to become successful. And now, here's your host, Clint Riggin. Good morning and happy Tuesday! We're going to talk about something so important — something that matters — and something that a lot of people don't take really how they should. Your brand and why is it so important? See, when I was in Atlanta, Georgia, I had a conversation with the CEO and founder of Everbowl, Jeff Finster. Which, if you don't know, is one of the fasted growing franchises in the world. He spoke about how important branding truly is and I'll explain why. So, he understood that if he wanted to stand out, he would need to make a brand that was so powerful in his niche that it left a legacy. What did he do to make that dream a reality? Just that. By being able to create a company and a culture and ultimately a brand that stands out among everyone. See, Limitless Coaching, is and will be a brand that is known around the world. Anyone who represents Limitless is held to a higher standard than most for good reason. See, we represent what winning truly looks like and will always be. We do the work, we show up, and we give 150 f*cking percent every single day. That is why we are different. Guys, if this uplifts you, inspires you, and motivates you, all I ask is you share this with your friends, family, Facebook, Instagram, Twitter, Snapchat, all over the place — because we want to make this the number one inspiration podcast every single morning you listen to it. Guys, have an amazing day and LIVE LIMITLESS!

Brand marketers and performance marketers often work at cross-purposes or worse, cross swords. Our guest, Rodger Jones, brand strategy director at Bader Rutter, reminds the performance marketers among us about the relevance and importance of brand strategy.

How important is your brand? It's critically important, as Linda Ockwell-Jenner explains. Having built successful brand strategies for her own businesses as well as her clients, we understand some of the magic that goes into building a great brand.

This is the podcast adaptation of the third episode of The Access Point! Part of the Living Corporate network, The Access Point is a weekly webinar preparing Black and brown college students for the workforce. If you're looking to jump-start your career, this is content you want to follow. Today's episode features special guest Mark Reyna - check the show notes to learn more about him.  Want to know more about our LinkedIn Learning courses? Check them out! https://bit.ly/3k4havy Check out full episodes of The Access Point, video included. https://bit.ly/3dynLN3 Connect with Mark on LinkedIn. https://bit.ly/2Gg7HBf Interested in supporting Living Corporate? Check out our Support page. https://bit.ly/3egO3Dk

Your personal brand is how you present yourself to the world and how the world sees you. How can you be in control of it? Let's explore it some more! Asking someone the question “who are you?” can send them into a tailspin. People more often than not don't know how to answer it, or they give me a bunch of titles and roles they've held in their life. But this doesn't really tell me who they are - that's what they do! Your personal brand is you and it's important to understand the enormous impact it can have when you are sharing your story. It's time to get your message and mission out there. If putting yourself out there, promoting yourself, or even just getting comfortable with talking about who you are has been on your mind, then this is the episode for you.

Rana Mouawad is a personal brand expert who helps entrepreneurs build their personal brand and take control of their content strategy and marketing strategy to gain confidence and professional authority for better business opportunities. Her platform is all about finding your professional voice, attracting an interesting audience, exploring creative possibilities, entrepreneurship, hard earned lessons and so much more.  She believes in challenging the old mindset to provoke thought, curiosity, growth and change towards building a life and business you love. Rana's background includes over 15 years in the corporate world working in top advertising agencies and within multinational organizations, a fashion label she built from the ground up, and her own marketing and communications consultancy business working with big ticket clients such as Tiffany & Co, as well as small business owners and social influencers on building their brand and establishing their voice and image in a saturated market.  From there, it was a natural shift for her to move from consultancy to coaching.   This episode covers: When you build the base - a strong base - by building a brand, you create a platform which can support your business idea and help you reach and attract clients, peers, suppliers, and stakeholders. How personal brand plays a vital role in your business brand and its success Taking control of your brand online How her corporate and entrepreneurial background shaped her into who she is today   Where you can find Rana: IG  Podcast - Let's Make Waves (found on all podcast platforms) Website Personal Brand Academy  Quick start guide: Personal Branding through Social  ClubHouse:  @ranamouawad

I am back with podcasting!! :) Be with me at  @unleashwithjuliana

Joining me on this week's Episode 56 on the Style Moguls Podcast with Said Baaghil -  The Brand Scientist. Is Brand a Science or Art? Why do we need a Brand in todays world and what is the importannce of a brand. How ow can it help leaders and experts. Baaghil helps us understand the difference between meanings and relevance . A great conversation between Brand Scientist and Brand Stylist Click the link to listen to the full episodeEnjoy ! 

This is the podcast adaptation of the third episode of The Access Point! Part of the Living Corporate network, The Access Point is a weekly webinar preparing Black and brown college students for the workforce. If you're looking to jump-start your career, this is content you want to follow. Today's episode features special guest Mark Reyna - check the show notes to learn more about him.  Check out full episodes of The Access Point, video included. https://bit.ly/3dynLN3 Connect with Mark on LinkedIn. https://bit.ly/2Gg7HBf Interested in supporting Living Corporate? Check out our Support page. https://bit.ly/3egO3Dk

Do you know about Employer Brand or EVP? This episode with Susan LaMotte (founder, CEO, and Principal Strategist at Exaqueo) will bring you up to speed about it and tell you why it matters. She also brings some great tips to the table for job seekers facing interviews. Career Brand Story Podcast talks about your career, your brand, and your story! If you'd like more information about who we are and what we do, you can follow along on our social channels. Instagram: https://www.instagram.com/jeremyttudor Facebook: https://www.facebook.com/jeremytudor LinkedIn: https://www.linkedin.com/in/jeremytudor TikTok: https://www.tiktok.com/@jeremytudor You can find our guest Susan LaMotte at: Exaqueo: https://exaqueo.com https://twitter.com/exaqueo https://www.linkedin.com/company/exaqueo/mycompany/ https://www.instagram.com/exaqueo/ Susan: https://twitter.com/SusanLaMotte https://www.linkedin.com/in/susanlamotte/ https://www.instagram.com/susanlamotte/ You can find our producer Jebb Graff at https://jebbgraff.com Instagram: https://instagram.com/jebbgraff LinkedIn: https://www.linkedin.com/in/jebbgraff/ Get our Motivators and Driving Forces PDF by joining our email list at https://jeremytudor.com. Keep thriving! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Welcome to Boostly Podcast Season 11 Episode 100. This is a recap of my interview where we talked about why your brand matters. 00:00 Start 01:10 Tip #1 01:50 What is branding? 02:35 About building community 06:10 How to build relationships 06:30 Showcase authority 07:40 Share behind the scenes stuff 09:00 Create your own PR agency • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

It's the BRAND episode that we all need to hear! Your brand says a lot about who you are, how you work and if people want to work with you.  In this episode, I dive into the importance of brand for employees and business owners of all industries!

WARNING: You may be have an overwhelming urge to get a Whopper from Burger King after this episode.On a recent visit to a local BK, I was reminded about the importance of every, single element of a brand’s overall experience. It got me wondering, “does every brand consider how their customers receive what they are all about—verbally, visually, and experientially?”Your customers are very observant. They will notice things you might overlook, and like it or not, everything that makes up your brand experience will with build, support, or detract from it. What are the things your customers might have to look past to get to your brand’s value?Today, let’s talk about the importance of the overall brand experience and the value every element of your brand brings to that experience. If you ant to grab a burger while you’re listening, go for it!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com

With today’s CEOs being like celebrities and coming out as the face of their brand, personal branding is now even more important for startups. Thus, founders need to understand that it is in the best interest of their company for them to get out there and get loud.  Personal brand strategist, Claire Bahn, joins me in today’s episode on branding. Find out what you need to do to get started, the common pitfalls people make, and lots of tips for building your personal brand. The right time to build your personal brand is now, so don’t miss this valuable episode! We’ll talk about: Claire’s journey to becoming a personal brand strategist [01:38] What exactly is personal branding [02:54] The move from features and benefits to the face behind the brand [05:15] Your brand is already out there [06:16] The first step is to plan it out [08:14] You are your biggest advocate [11:20] Niche down first and own your space [14:19] You’re not just selling your name but the overall business [16:10] Founders act as the face while the business backs him up [18:20] Having a personal connection helps businesses take off [21:14] Get over imposter syndrome: Be loud & proud [22:46] Give your employees a reason to go that extra mile [28:45] You don’t have to be an extrovert: Practice makes perfect [31:26] Common pitfalls when starting to build a brand [33:16] What’s next for Claire [35:48] Those who solidify their place as industry leaders get the job [37:09] The one thing Claire recommends [39:38] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Claire Bahn Website (https://clairebahn.com/) About Our Guest: A former model and actress, Claire Bahn later delved into personal branding and co-founded the Claire Bahn Group. With over 70K followers on her social media, Claire knows the importance of building your own personal brand.  An advocate for ditching the model of corporations as faceless entities, she helps entrepreneurs, investors, founders, and executives create their best personal brand to develop their authority, influence, and trust. With that said, Claire’s work for over 10 years has enabled companies to achieve their business goals.  If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.  Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

On this episode of The Juicy CEO podcast, I talk about how your personal brand extends beyond your business, your career, or your current venture. As 2020 has shown us, it doesn't matter how good you are at what you do, how popular you are, or how many followers you have. If who you say you are isn't reflected in your actions, your credibility is in the tank. Today in Dirty 30 Live, you will learn how to proceed to ensure your personal brand is on point.What You'll Learn from this Episode:• Why you want to focus on your personal brand• How your brand can be jeopardized in so many ways• The golden rules of customer service• Your promise you make every time someone interacts with your brand• How to proceed to ensure your personal brand is on point• How your brand creates that law of attraction• Looking credible vs being credible• How to attract the right people and the right opportunities for youGet the full show notes, links or to connect visit: https://www.moniquebryan.com/thejuicyceopodcastHave you gained some great tips from the show? If so, hit subscribe and leave a review. Share on social media using the hashtag #TheJuicyCEO. Follow @moniquebryan_co on Instagram, @iammoniquebryan on Facebook, or tweet Monique @MoniqueBryanTO.  

Are you ready to build your brand? As a small business owner, the design and branding of your business is a tool to convey your authenticity and message. In this episode, I was joined by Alison Main, a graphic designer, writer, and creative director.  Alison and I talk about how having a strong brand identity supports practice growth. She talks about the need for consistency and some of the challenges that business owners face related to design. You’ll learn her thoughts on utilizing print and digital media and why your branding needs to be unique to you.    What you’ll find in this episode: How graphic design integrates into building your practice Why it’s important to have a consistent design across touchpoints  How colors bring about emotional responses The graphic design challenges that come up for small business owners Alison’s thoughts on print media Why it’s important to create something that’s unique to you   About Alison:Alison Main is a graphic designer, writer, and creative director, with twenty years of experience in the media and corporate space. She has worked with a national roster of clients to develop integrated creative campaigns and promote large-scale events, purposefully aligned with communications and marketing strategies. A sampling of her past and present client list includes: Advertising Age, Informa Tech, Crain’s New York Business, CBS Interactive, Critical Mention, Best Self Magazine, and Environmental Health Trust. Also a published journalist and nonfiction essayist, Alison’s work has appeared in Southern Living, Paleo Magazine, Craftsmanship Magazine, and Notre Dame Magazine, among others. A native and lifelong New Yorker, Alison currently resides in the DC metro area where she works as senior graphic designer at Palladian Partners, a government contracting communications firm in the public health sector.   Connect with Alison:Website | Twitter | LinkedIn   The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!

Chris Early, Estates and Development Manager for Telefónica UK, joins Bold Founder, Caleb Parker, to talk about the future of work and how he expects commercial real estate to evolve in the coming years. Chris believes on average we’re all going to need less space post-Covid. He says he expects lease terms to shrink and permit more flexibility, and asks "how efficient is it for a company to provide all the amenities to their team, when they can choose a building where those services are already provided and shared by all customers of that building?" In this episode you're going to hear how Telefónica is leaning into the future with flexible working, Chris’s view on Space-as-a-Service and why he believes BRAND MATTERS to enterprise customers to ensure a consistent experience for their teams. Connect with Chris on LinkedIn Connect with Caleb on LinkedIn If you have any questions or feedback on this episode, email podcast@workbold.co Value Bombs Telefonica has 26 sites across the UK, and 700,000 SqFt of office space Expects lease terms to shrink and permit more flexibility Looking to trim down legacy low efficient regional sites and focus on the larger hubs How efficient is it for a company to provide all amenities to their team, when they can choose a building where those services are provided and shared by all customers of the building? Some companies will partner with Space-as-a-Service operators to reduce lease liabilities and share with other customers The office of the future  must be super connected, so people can move seamlesly between activity based work settings with whatever device they’re using.  Must have space for introverts and extroverts - we can’t expect everyone to just go work from home On average we’re all going to need less space But we need that space to be more efficient, and we’re going to need to share amenities Flex is not just about lease terms People aren’t going to come back into the office like they did pre-Covid Some companies will democratise workplace choice If people commute less there is an inherent cost savings that could be used for booking Thirdspace Some companies will subsidise their team’s Thirdplace usage Brand matters to enterprise customers to ensure a consistent experience for their teams We could see a future where the CRE Agent/Broker community manages flexible and transient workspace bookings for enterprise employees About Chris Early Chris Early is Estates and Development manager for Telefónica UK, who owns O2, one of the largest telecommunications networks in the United Kingdom. He oversees the entire building life cycle, from acquisition to disposal, as well as office design and fit-out, space management and facilities management. His leadership helps the team deliver an efficient office and technical estate which is designed to meet the needs of a fast-changing business.  Chris came into corporate real estate through an unconventional route. In 2001 he started out as a contractor, managing cell site acquisition in Central London. He then moved from build and implementation roles, through the setup of Cornerstone (the network share with Vodafone) and eventually into his role today in Property. He has a master’s degree in commercial property law. Chris has a particular interest in new ways of working, as a tool to improve the world of work more widely, and he’s focused on helping his team deliver for their customers. Sponsors Fortune Favours the Bold   Bold helps commercial real estate create & manage flexible spaces to dream, create, share, and succeed in. Now part of NewFlex (www.workbold.co)   Future Proof Your Portfolio with NewFlex   NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)   Launch Your Own Podcast   A Podcast Company is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. (https://www.apodcastcompany.com and www.podcastsyndicator.com)   Subscribe to the #WorkBold Podcast Apple | Spotify | Google | Stitcher | Podbean

Now more than ever, brand matters. Get a behind the scenes tour how the look and feel of the Shaklee brand is evolving, while staying true to our rich heritage and mission.

If you think that your logo is your brand then listen to this 3 times. Branding influences our purchasing decisions and is literally the reason why we will spend thousands and more on items that are really very similar to that of a lower price. Branding is the reason we travel hundreds of KM's to eat a meal - not just because of the fine dining but the entire experience of the restaurant. Branding matters and I hope that you hit repeat until this clicks for you. As always, thank you for listening to my podcast. I want you to know that I love each and every single one of you and I cannot wait to bring you more of that brand show next week.

If you’re a job seeker in the current market, you know how crowded that market is. Excellent references and a professional resume are no longer enough to get you the job you want. To stand out to an employer, you must be strategic about communicating your unique skillset, says Find Your Dream Job guest Sarah Friedell O’Connell. How do you do that? Sarah says you start by developing your personal brand. Get clarity on the positions you’re interested in and on the value, you bring to a company. Sarah also recommends using branding exercises to build your confidence in what you have to offer.  About Our Guest: Sarah Friedell O'Connell (https://www.linkedin.com/in/sarahfriedelloconnell/) is an executive coach and the owner of ChangePoint Advisors. (https://www.changepointadvisors.com/) It’s a firm that helps senior executives navigate career changes.  Resources in This Episode: Are you a senior executive working through a career transition? Find out how Sarah can help you by visiting her website at www.changepointadvisors.com/. (https://www.changepointadvisors.com/) From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)

Natasha E. Davis affectionately known as “The Chief Visionary” is a baccalaureate-prepared Registered Nurse certified in Emergency and Trauma nursing for over 12 years. She emerged as a Branding Strategist and Corporate Trainer in 2007 with the launch of her 3rd company Impact Branding Consulting, Inc. Her specialty is helping executives, entrepreneurs and companies create brands that have a lasting impact. She thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 10 plus years, Natasha has worked with several companies and executives to assist them in enhancing their business potential, brand equity, brand loyalty, customer satisfaction and marketing strategy through the power of brand positioning.  Natasha is the author of "Get Grounded; Stay Grounded" and "Unleash Your Millionaire Mindset and Build your Brand" and was recognized and awarded as a "Woman of Outstanding Leadership" and "Georgia Excellence Award in Marketing". In 2019 she was appointed by the National Small Business Association as a Leadership Committee member for Small Business Economic Development in Georgia. Natasha will share: What is Branding and When should it be created for the Business?What is the difference in Marketing and Branding?How does the Architecture of Brand get developed?Why does Brand Architecture Matter?  Find Natasha on the web: Website | Amazon | Facebook | LinkedIn

Space-as-a-Service veteran Borislava Tzvetkova joins Bold Founder, Caleb Parker from Sofia, Bulgaria to chat about her experience supporting global corporates, and why brand matters in commercial real estate. We learn why demand from global corporates for Space-as-a-Service has grown in recent years, policies for transitioning back to the office after lockdown, hybrid spaces, how a Netflix model supports flexible working and why brand matters, especially when it comes to building valuations. Connect with Borislava on LinkedIn: https://www.linkedin.com/in/borislava-tzvetkova-1a9b308/ Connect with Caleb on LinkedIn:  https://www.linkedin.com/in/calebparker/   If you have any questions or feedback on this episode, email podcast@workbold.co   Value Bombs and tweetables Global corporates are outsourcing their real estate to Space-as-a-Service brands as a talent acquisition strategy. The home office cannot be a permanent solution for a global corporate office strategy, because not everyone can work from home. 86% of millennials want the best of both worlds: the choice to work remotely and in a fun office culture and inspiring workplace. Hybrid spaces are needed for hybrid work models. Space on-demand supports flexible working and reduces fixed costs. Companies are starting to provide Space-as-a-Service memberships to employees in their benefits package. Like the hotel industry, asset owners will partner with branded operators to attract the right mix of customers, add layers of service and create new revenue lines. Generic spaces lack brand loyalty, consistency and the network effect. We’ll see building owners partner with specific brands to drive the right economics that meet the business plan of the asset.  Selecting the right brand adds tremendous value by delivering a predictable customer experience, making the building attractive, and increasing asset value. About Borislava (Bori) Tzvetkova Bori is a flexible workspace expert and business consultant who recently helped launch a really cool coworking brand called THIS WAY in Sofia, Bulgaria.  Bori started in the Space-as-a-Service world in 2004 with premium serviced office brand The Executive Centre based in Hong Kong. She was General Manager for their operation in Sofia. In 2008 she became the Group General Manager at Sterling Serviced Offices (founded by British entrepreneur, Giles Blanchard) with expansions in Istanbul and Sofia, before launching their THIS WAY brand this year. While still supporting the Sterling brand and their global corporate customers, she’s now focused on their expansion plans for THIS WAY around Europe. See THIS WAY on Office Snapshots: https://officesnapshots.com/2020/06/08/this-way-coworking-offices-sofia/ Sponsors   Fortune Favours the Bold   Bold helps commercial real estate create & manage flexible spaces to dream, create, share, and succeed in. Now part of NewFlex (www.workbold.co)   Future Proof Your Portfolio with NewFlex   NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)   Launch Your Own Podcast   A Podcast Company is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. (https://www.apodcastcompany.com and www.podcastsyndicator.com)   Subscribe to the #WorkBold Podcast   Apple | Spotify | Google | Stitcher | Podbean

If you want to gain and impact your followers for your personal brand, this episode is perfect for you! Carlos Gil discussed the new way to market the people and business. Believe it or not many of us can have a similar social media like DJ Kaled or Kim Kardashian! They're many reasons why an individual or brand will succeed in the next 5-10 years due to an entertainment or inspirational profile. When AI occurs many customers and fans will need a human connection where they can relate to their favorite entrepreneur, youtuber, blogger, etc. Humans will need an authentic brand or a storyteller where they can have an efficient social media account!

Right now, in the midst of the COVID-19 pandemic, there is a lot going on for all of us in the world! But even in the middle of this chaos, there's an opportunity to pause and self-reflect on our business.   My guest today, Laura Beauparlant, is encouraging us to do just that! She is the founder of Lab Creatives and is one of my absolutely favorite people to discuss the topics of brand and branding! In her 20 years as a designer and 15 years as an entrepreneur, Laura has learned that aligning purpose with brand design is the key to success in business.   In this episode, we have an amazing conversation about how to create a three-dimensional brand and the opportunity that we all have to reevaluate what our brand means and how we put it into the world!   Key Takeaways: [:53] About today's episode and guest! [2:04] Welcoming Laura Beauparlant to the podcast! [2:47] Laura shares more about her background and why she is so incredibly passionate about branding! [5:37] Laura defines ‘brand' and what makes up a powerful brand. [7:38] Laura recommends some early steps to take when you're just starting out in reevaluating and reworking your brand. [11:10] When it comes to building a brand personality, what are some of the most important attributes? [16:14] Laura highlights the risks associated with sloppy or inconsistent branding. [21:58] Laura shares her guidelines for sharing on social media. [27:27] The three key elements that entrepreneurs really need to look at in order to up level their brand. [32:37] Laura's key performance indicators! [35:15] Where to learn more about Laura is up to in this world! [35:59] Thanking Laura for joining the podcast!   Mentioned in This Episode: Laura Beauparlant Lab Creative Lab Creative — Brand Camp Brand Chemistry: How to Attract the Right Clients and Keep Them, by Laura Beauparlant Brené Brown Tin Star (TV Series) The Entrepology Podcast Page The Entrepology Collective   More About Laura Beauparlant Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.   For over 15 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.   Connect with my Guest: Website: LabCreative.ca @labcreativeinc, Twitter @labcreativeinc, & Instagram @labcreativeinc   If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review!   Come Join Your Tribe on The Entrepology Collective Facebook Page! They say that you're the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We're in this together! Come join us today!   BADASS FUEL — Fuel for Badass Women Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I'm excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!   CALL TO ACTION There are three key elements that entrepreneurs really need to look at in order to up level their brand: authenticity, visibility, and consistency. If you can assess your own brand and look at these three things, you're off to a really good start! Ask yourself: ‘Am I consistent in the tone, feel, and language of my brand? Am I authentic in my message? Does it really truly represent who I am? Am I showing up consistently? Am I showing up online? Can people see me?' Take some time to answer questions around these three key elements and let us know your answers! What are you doing well? And what do you need to improve upon? Follow up with us on The Entrepology Collective — because when you're accountable, you're helpable!

Paul discusses issues around the Toastmaster brand and why it matters. ____________________________________________ This is part 3 from Programme 20 of 2019/20 season - published on January 19th presented by Ted Mellamphy, Moira O'Brien & Paul O’Mahony. The show is in four parts and usually has this format: (1) Introducing a “Thought for the Week” and a “Word of the Week” together with general conversation arising out of these two topics. Published at 4pm on Fridays. (2) Either an Interview, the recording of a speech or external media. Published at 4pm on Saturdays. (3) Discussion on a topic usually led by Paul. Published at 4pm on Sundays. (4) Discussion on a topic usually led by Moira. Published at 4pm on Mondays Contact us : email: info@irishtalkers.com Website: www.irishtalkers.com Facebook: The Talk Show for Talkers Magazine: "Public Speaking Weekly" on www.irishtalkers.com --- Send in a voice message: https://anchor.fm/irish-talkers/message

Before I really knew what personal branding was, I was serious about how I presented and represented myself.  I'm a firm believer in the scripture Proverbs 22:1, "A good name is to be more desired than great wealth, Favor is better than silver and gold." Today, I am just providing a refresher on Why Your Personal Brand Matters. Sometimes, I think we can take for granted this digital age we live in.  The world is so much more smaller than ever before, because of tools like social media.  Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first impression people will have of you. Is it a good one?  Let's talk about it. If you are serious about your Personal Brand, & have desire to build a business based on your Personal Brand, download my free gift Maximize Your Brand Authority.  Click Here To Download....

The Ambassador of JOY interviews one of the most articulate, dynamic, and engaging women in business today. Miri Rodriguez is the chief Storyteller for Microsoft. Yes, THAT Microsoft. One of the most international companies in the world with over 120,000 employees Miri encourages and enables people, especially engineers, to share their Stories of how they are working on a particular idea that may seem so SMALL and yet as PART of the Microsoft suite of products can be of BENEFIT to so many. YOU will learn how Miri teaches people to be Empathetic, allow Vulnerability, and be Authentic. As she so delightfully exclaims: its Like PERFUME...wafting through and touching the senses. YOU will hear how the next generations ARE different, that BRAND Matters and DOING SOCIAL GOOD is imperative. Miri helps NFTE: Network For Teaching Entrepreneurship, a national coalition to help High Schoolers recognize the pathway from Idea to Viable Business. YOU want to hear and share this Insightful Episode.

Branding Supports Design When you go to start advertising, build a website, or even make a flyer or business card, having a brand supports all of those design efforts and saves you money in the long run Branding is Valuable Examples of this abound, but probably the most easily recognized one is about Coca-Cola. Creates Stronger Workforce If you have a lousy, or even non-existent brand, it’s harder to get behind the company and product. Think of your brand as your flag, many great movements in history, from civil rights to those of battle have had something that people rallied behind. Makes Better Marketing Branding always makes for better marketing. The key is everything matches and makes sense. When you create a brand you are really putting into graphics, and words, the story of the company. It’s who and why, which makes the job of marketing easier and more effective when you do something. Peoplewho should listen to this show are entrepreneurs, career coaches  

Brand has always been important. But in a world where so many things are being commoditised, Brand will matter even more. Even more so when there are just a few platforms that command our attention. If you ask Alexa to order some toothpaste for you, Amazon decides what brand you get. But if you ask for Colgate Toothpaste by name, that’s what you’ll get. Brand Matters! #branding #brand #brandvalue  

In this episode of Certified Madness, "Why Your Brand Matters", we're talking all about branding, coming full circle and owning who you are with special guest, Michelle Moore. Building a brand isn't an overnight miracle, it takes time, patience and a lot of self-reflection and discovery. Tune-in this week's episodes and learn, laugh and get inspired with us!

In this episode of Certified Madness, "Why Your Brand Matters", we're talking all about branding, coming full circle and owning who you are with special guest, Michelle Moore. Building a brand isn't an overnight miracle, it takes time, patience and a lot of self-reflection and discovery. Tune-in this week's episodes and learn, laugh and get inspired with us!

Daniel Kasidi is the founder and CEO of Rastaclat, a brand of sneaker-inspired bracelets that inspire a positive mindset and a reminder to do good for yourself and others and to always seek the positive.On this episode, Daniel shares his thoughts on why brand matters and how brands can set themselves apart in a world full of noise.Down with the movement? Use the code FOUNDERHOUR20 for 20% off your entire order at www.rastaclat.com!SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com

When looking at social media and seeing all of the polished people and pretty pictures, it’s easy to feel like you don’t have enough.  It’s easy to feel like everyone has more money, a better body, a better looking spouse, a nicer car, and so on. It’s easy to think that every story has been told, but the truth is no one’s told your story and no one can tell it like you.  Whether you realize it or not, people want to hear your truth. Why? Because your truth is relatable. Your truth humanizes you. Let’s be real, my truth is why you’re listening to this very podcast. Today I’m going to dig deep into why sharing your truth and honesty is the only way to build your brand.   Are you looking to connect further with a group of like-mind people? Join myself and others in the Life Optimization Group on Facebook https://www.facebook.com/groups/lifeoptimizationgroup/.  I will be dropping daily nuggets to help you live an optimized life.     Questions, comments, requests? Feel free to contact me at ryan@lifeoptimizationgroup.com. I’d love to hear from you.  

When looking at social media and seeing all of the polished people and pretty pictures, it’s easy to feel like you don’t have enough.  It’s easy to feel like everyone has more money, a better body, a better looking spouse, a nicer car, and so on. It’s easy to think that every story has been told, but the truth is no one’s told your story and no one can tell it like you.  Whether you realize it or not, people want to hear your truth. Why? Because your truth is relatable. Your truth humanizes you. Let’s be real, my truth is why you’re listening to this very podcast. Today I’m going to dig deep into why sharing your truth and honesty is the only way to build your brand.   Are you looking to connect further with a group of like-mind people? Join myself and others in the Life Optimization Group on Facebook https://www.facebook.com/groups/lifeoptimizationgroup/.  I will be dropping daily nuggets to help you live an optimized life.     Questions, comments, requests? Feel free to contact me at ryan@lifeoptimizationgroup.com. I’d love to hear from you.  

Episode 7 - Your Brand Matters features Alison Hillman of BTPbyAlison. Listen as we discuss how to identify and personify your brand! Follow Alison on FB: https://www.facebook.com/alisonarmstronghillman BTPbyAlison website: https://www.btpbyalison.com/ BTPbyAlison FB: https://www.facebook.com/BTPbyAlison BTPbyAlison IG: https://www.instagram.com/btpbyalison/ And follow our joint venture (with two other soul sisters): Point Blank: Purpose Undefined FB: https://www.facebook.com/PointBlankSTL/ Podcast: https://soundcloud.com/point-blank-stl/episode-1-leveling-up?utm_source=soundcloud&utm_campaign=share&utm_medium=facebook And listen to past episodes at: https://declutterwithanna.com --- Send in a voice message: https://anchor.fm/alignwithanna/message

Today we have a branding and brand strategy expert on the show. In this podcast, Karen McSteen of Brand Matters, and I, chat on these topics and more. Karen and her firm are experts in: brand evaluation, positioning development and implementation, brand education, and strategic planning. Karen's Website: www.brandmatters.com Follow us on Facebook: https://www.facebook.com/ModrnBusiness/ YouTube Video Experience: https://www.youtube.com/channel/UCpX5SuHqSNOJH8yxictjI8w Audio Engineer: Ben Kliever

www.LouiseCourville.co/freetraining on how to FILL your coaching program and HIT your income goals this year. This week we are talking about Facebook and today we are talking about…brands on Facebook and those that are similar to you...listen. Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. Click here to subscribe in iTunes! Now, if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read.

On this episode of Brave Girls, I talk with brand expert Frances Reimers from the personal brand consultancy, Firestarter. She talks about how she’s leveraged her business development and content marketing experience at an agency to start her firm where she works with professional athletes, celebrities, politicians, executives and organizations. Her path to entrepreneurship was a leap of faith and she’s never looked back. Her laser like focus on what she wanted to offer and who she wanted to work with helped launch her quickly. This episode is on fire just like Frances!

Richard discusses how Recruiting Leaders should have a social media content strategy, what that content strategy should look like and how to execute on the strategy. Your leadership brand matters and if you are going to become a successful Recruiting Leader you must have a brand strategy that encompasses who you are as an Attractive Leader. Other ways to connect with Richard Milligan www.4Crecruiting.com www.recruitingconversations.com

Having a strong brand offline is great for your SEO as it will help to attract great Google reviews, social shares, link opportunities and more. It matters how a brand managers their company from customer service, building relationships, quality product or service and more matters to maximise your search engine visibility potential. Andrew also discusses what SEO strategies will work in 2019! Stay tuned. Any questions about your domain, either send us an email or pvt message or comment below:

Having a strong brand offline is great for your SEO as it will help to attract great Google reviews, social shares, link opportunities and more. It matters how a brand managers their company from customer service, building relationships, quality product or service and more matters to maximise your search engine visibility potential. Andrew also discusses what SEO strategies will work in 2019! Stay tuned. Any questions about your domain, either send us an email or pvt message or comment below:

Our guest from Hoxo Media, Sean Anderson, shares his thoughts on why your recruitment agency brand matters. Expect lots of actionable insights, including: · How to promote and amplify your agency’s brand online · How to find and tell your unique brand story · How to benefit and get a return from your agency brand

Brand expert Alex Crawford talks to Dan Albaum about why developing a clear and compelling brand strategy is critical for long term success, especially for companies with a business-to-business market focus. Learn about tips and resources to help you nurture and leverage the power of your brand.

We wind down Season One with a reminder of why your brand is so important in the first place.  Stay tuned for Season Two! 

Jeff Clavier is the Founder and Managing Partner of Uncork Capital (formerly SoftTech VC), one of the original seed VC firms in Silicon Valley, having closed 200+ investments since 2004. An early angel investor in Web 2.0, Jeff and his team have backed successful startups like Mint (Intuit), Kongregate (GameStop), Brightroll (Yahoo), LiveRamp (Acxiom), Milo... The post Jeff Clavier on Why Brand Matters in VC and the Best Startup Investments Break Your Investing Rules appeared first on The Syndicate.

Our guest today is Tiffany Nels, the Chief Marketing Officer for Lifesize.  With 20 years of Tech B2B marketing experience, Tiffany is one of the top B2B revenue growth marketers. Tiffany played a major role in the successful demand generation efforts at Solar Winds and has the right blend of strategy and execution that B2B companies need for success.  Many B2B marketers have over-rotated to demand generation tactics without enough emphasis on brand. Tiffany is going to make the case for why branding and demand generation are not parallel paths, but rather should be intertwined to give you the highest probability of making your number.  Tiffany is going to demonstrate how to create an inspiring brand that tells your strategic story through Brand Strategy and Planning.  Why this topic? Your competitors are making the same claims and promises as you. They are even using the same words. Brands that are built on “who you are” and “what you do” do not result in above average revenue growth. Your brand impacts revenue growth when it gets activated by the sales force and becomes uniquely relevant to your customer and prospects.  Most buyers are researching and building a consideration set without speaking with the sellers. Watch as Tiffany describes her company's brand approach. Listen closely as she articulates a brand that has a crisp emotional connection to the audience. Tiffany describes the process and steps to develop the brand story.  Tiffany shares, "The art of storytelling is what enables brands to grow and win by setting themselves apart. When you develop that discipline and integrate all the way through the funnel to the customer experience, then you have an incredibly sticky experience." 

Marielle is a Personal Brand and Publicity Strategist, Author and Speaker. She founded Women Who Influence, a global personal brand and publicity community for female entrepreneurs in June 2017. She hosts in-person masterclasses in New York and London, whilst being a speaker of choice for Yale University, New York University and KPMG. Prior to launching the community, she gained over a decade of global expertise building brand reputation campaigns for some of the world’s largest companies including Deloitte, Grant Thornton, Experian and Golin. Her work has captured global audiences' attention through top tier media channels including BBC, Bloomberg, Financial Times and Forbes.  Her book, The Personal Brand Bible For Ambitious Women: Featuring Success Secrets from Six-Figure Trailblazers is the ultimate guide for women looking to open up more professional opportunities and become more influential in their industry. It’s available now on Amazon. DURING THIS EPISODE WE DISCUSSED: The importance of establishing a clear message How being consistent is important for your message What role confidence plays in branding and your business OTHER PLACES TO LISTEN: Apple | Soundcloud | Stitcher |Google Play STAY CONNECTED: Marielle: Website |  Instagram | Twitter   Black to Business: Instagram | Twitter | Facebook

Looking ahead at 2018, the Brand Matters show outlines three tech trends we expect to see next year: 1) artificial intelligence-powered virtual assistants; 2) compelling augmented reality experiences that digitally enhance the world around you; and 3) user smartphone fatigue as customers begin to feel stifled by the always-connected nature of our mobile devices. Show link Smartphones Will Continue to Take Over Our Lives – And Other Predictions for 2018? (Mobile Marketing Watch)

Brand Matters shares highlights this week from the Upside-Down Market Entry Roundtable session at TNW New York. The traditional way of expanding to new markets is too slow for the digital age. We need to flip the process upside-down and realize that our companies are already global brands and we are entering and guiding an existing conversation. Made with Descript

This week's episode of Brand Matters discusses why it's important for brands to switch from a horizontal to a vertical mindset when it comes to creating content for mobile devices. We also recap some related insights from the App Promotion Summit in Berlin. Show Links Why Brands Need to Adopt a Vertical Mindset (MarTech Series) App Promotion Summit

Brand Matters this week looks at Amazon's Treasure Truck initiative and how it's selling an experience rather than a product. For a company that hasn't been known for good customer service, it's a refreshing effort to add some fun and delight to the Amazon shopping experience.

Join Matt and Jeremy Korst. He's a mentor, the Executive VP and CMO at Avalara. Establishing an effective and actionable brand strategy is no easy task. It takes a dedicated team of strategic and creative experts who have a strong sense of customer empathy. It requires outside-in thinking, so it's often quite valuable to bring in some external expertise to help facilitate the process. Now, while the strategy takes a tremendous effort to get right, the company-wide implementation and execution is even more important. Some of what they'll be covering includes: Creating a new category.  How do you get prospects to be interested in doing something a new way. The importance of brand.  How a brand strategy is much more than branding.  More at:https://www.linkedin.com/pulse/your-experiences-brand-jeremy-korst/ About our guest, Jeremy Korst: Jeremy Korst is Executive Vice President and Chief Marketing Officer of Avalara, a quickly growing Seattle-based SaaS company focused on transactional tax compliance for businesses of all sizes. Before Avalara, Jeremy was general manager of Microsoft's Windows & Devices marketing group, responsible for the worldwide marketing and sales of Windows, and the highly successful launch of Windows 10.  He also serves as a mentor to the University of Washington's entrepreneurship program. Jeremy has served on various industry boards, as well as past Chair of the Seattle Accelerator YMCA Board of Managers.

Introducing the new Brand Matters show logo. We took the concept of a cattle brand and brought it into the digital age with a bit of bling. Show producer Sebastian Liu shares his thought process behind the graphic.

Brand Matters goes over the With a Little Help from my Fans panel from Mondo NYC, discussing how data drives fan engagement to help you increase your fan base. We also look at Google's brand effectiveness for its October 4th Pixel 2 launch event.

The Brand Matters podcast is a new technology show hosted by Josh Ong, director of Global Brand Strategy & Communications, at Cheetah Mobile. The weekly show will discuss all things branding and technology. Today for Episode 1, we look at what goes into a brand and why should we care?

How do you define your brand? And why does it matter? In this episode of Calls, Chris covers the importance of building your brand and the recent plays we’ve made at Curaytor to build ours. Plus, Chris breaks down the 7 essentials for a strong company brand.

Show Notes Today s episode is all about discovering the impact of brand on your organization s bottom line. While many companies want to focus their investment on Do-state marketing, it s actually less expensive to invest in brand and build affinity earlier in the customer journey. What Do We Mean By Brand? (3:45 – 5:34) Brand: the […] The post Why Brand Matters appeared first on Iterative Marketing.

This time on the Law Firm Marketing Minute, Daniel explains why you need to establish your brand as an attorney. Click play to learn five reasons why your firm needs to brand itself.The post Five Reasons Why Your Brand Matters – LFMM 165 appeared first on Spotlight Branding.

Ashley Northington is an award-winning marketing communications professional and entrepreneur. She is the founder and agency director at DENOR Brands & Public Relations, a boutique public relations, digital marketing, and brand strategy firm in Nashville. She is also the founder of #LiveYourBrand, an online community for emerging and aspiring entrepreneurs who want to move beyond the ideation phase and take massive action to turn their business dream into a reality. The host of The #LiveYourBrandShow, Ashley is committed to empowering and inspiring entrepreneurs to stop procrastinating and kick their businesses into overdrive. Through her work with DENOR, Ashley and her team are focused on helping people, brands, organizations and companies share the right story to the right people at the right time on the right platforms. Her firm specializes in blending media and influencer relations with thoughtful digital marketing strategies to create powerhouse brands that make the world a better place. Ashley has been featured by numerous publications including The Entrepreneurial Mind, Tennessee Tribune, Tennessean, Pulling Purse Strings, Common Cents Radio, The Connect Magazine and more. Her work has been featured by publications and outlets nationwide including New York Times, Huffington Post, HuffPost Live, Aspire 360, Clutch Magazine, Los Angeles Times, NPR, Boston Globe and more. Ashley is a proud graduate of Tennessee State University where she earned a Bachelor of Arts degree in English and a minor in women’s studies. She also earned a Master of Public Administration with concentrations in public policy and higher education from Louisiana State University. http://www.DENORBrands.com

Tamara McCleary, Founder and CEO of Thulium, joins the Bryan Kramer Show for real talk on the power of personal brand building, making difficult business decisions, and building relationships with and through technology. In This Episode How personal brand building will help you succeed in business and in life Why spending less time on social media will help your brand succeed Why knowing your story is key to building your brand Why vulnerability makes your brand more relatable Resources Tamara McCleary on Twitter: @tamaramccleary Acuity Scheduling Thulium Visit BryanKramer.com to hear more Human Conversation.