EmpowerU

We've been extremely fortunate to represent the people we have, and the Rockin H and Hensley Brothers have been some of the most supportive of the platform. This set of heifer prospects come to you on March 2nd found on SteerBidder. You'll find anything from show heifers, replacements and even future donors that all have what it takes to accomplish your goals. Tune into Blake and Kales thoughts on all the lots, you won't be disappointed taping the sale link. Empowerment Is Here. Sale Link

A complete honor and the fact that we as a platform get to represent Lazy JB's 100th year being in business is truly amazing. On March 8th either there in Montrose, Colorado or on DV Auctions you'll find some of the most sought after genetics. From Bulls to even several Heifer prospects this sale is packed full of quality. Make sure to hear out Britney Creamer's thoughts and seek to find your next stepping stone. Empowerment Is Here. Catalog Link

Brought to you by Premium Beef Genetics! We are extremely excited for this venture alongside Mike Marlow and can't wait to represent all his clientele. We spend time in this preview alongside Jared Dick discussing what his Red Angus bulls have to offer. Lots of diversity found throughout yet consistency and efficiency is displayed. Make sure to check out the calling listed below and on DV Auctions before and during March 6th! Empowerment Is Here. Catalog Link

Once again we get to represent Richland Farms but also have a special guest on Mr. David Bridges who works Alongside Garth Simpson on the daily. We dive into all the lots that are offered and are truly excited to see the outcome. From a unique variation of steer prospects to two awesome future donors as well as embryo lots, this sale is packed full of potential! Check it out on SteerBidder before and during March 8th! Empowerment Is Here. Sale Link

Once again we are grateful to represent these awesome people in South Dakota. This steer set is so unique in so many ways and there's surly something for everyone in this set. From big haired show calves to awesome slick steer prospects, it's one of the most unique offerings to date. Be sure to check it out in the link below on SCO, sale day happens on March 5th! Empowerment Is Here. Sale Link

RJ has been on here before to explain his story, not we have him on to showcase his ability to create and market the great ones. This heifer sale is extremely deep with a lot of variations of types and kinds. Along with 2 awesome bull prospects this is a preview you'll want to sit in on. Be sure to check it out in the link below. It's found on SCO and it happens on March 3rd! Empowerment Is Here. Sale Link

Wilson Farms Elite Heifer Sale PreviewThis preview is growing by the day, and being able to represent new business like the Wilson family's is amazing. 5 live lots of amazing females, 4 embryo lots that are proven and ready for you, and 4 lots of semen on a bill that's proven time and time again. You can find the sale on SteerBidder, it happens on March 2nd. This is a deep set! Empowerment Is Here. Sale Link

Yes another preview, and someone new coming on to join us! Mr. Mitzner has put together a great sale of Simmental, Maintainer, Angus and even Shorthorn and Club calf embryos. Along with some great semen opportunities, you don't want to miss out on some of his promising and consistent genetics up to grab. It all happens March 1st on SCO! Empowerment Is Here. Sale Link

Not a breed we consistently cover, but nonetheless we are now covering in this preview some of the most established yet sought after genetics for the Limi breed. We loved discussing the differences and variations of all the lots they have to offer. Check it out on SCO, and be ready for March 1st! Empowerment Is Here. Sale Link

One of the most diverse steer sales coming up! A variety of endpoints, variety of types and kinds, and better people. Rockin H Genetics has paired up with the Hensley Brothers and is offering an extremely high quality set of show steers. Find it on SteerBidder and pick yours on March 1st! Empowerment Is Here. Sale Link

An intriguing sale to say the least, some of the most sought after genetics are found in this sale coming up on March 1st on SteerBidder. From embryos to semen Mr. Webster has offered his best. Weather it's his new and upcoming donor prospects or females that have excelled the program it's all found here. Don't miss out on such a unique opportunity. Empowerment is here. Sale Link: https://steerbidder.auctioneersoftware.com/auctions/10942

Happening on February 26th, Potter Cattle Company offers some of their best genetics to YOU. From flushes, to sexed embryos and much more Potter Cattle Company takes their first genetic sale on SteerBidder. Neat opportunity here, take a listen to Mr. Potters thoughts. Empowerment Is Here. Sale Link: https://steerbidder.auctioneersoftware.com/auctions/10943

The start to many slick shows here in Texas and it's a great way to start. We are extremely grateful for the opportunity to sit down with Mr. Callis and dive through all the classes. It's awesome to hear his perspective on the differences between types and kinds of cattle. We can't wait for the rest of Texas major show season but we are thrilled to be able to discuss cattle with Mr. Callis. Empowerment Is Here.

New customer and new opportunities. Very appreciative for Garth Simpson to trust us to present one of their biggest embryo offerings yet. Lots of variation in breeds, colors, and matings. There's surly something for everyone in this sale. Old school or new, Richland farms offer's their very best on February 15th on SC Online sales.Empowerment Is Here. Sale Link

A great set of cattle, even better set of people. This is a really deep set that you'll find in Canyon, Tx. We are proud to be able to represent this kind of quality. From breed cattle to exotics you'll find the best of the best. Priest Genetics has made a notable impact for years, just landing 5 breed steers in the grand drive at the Fort Worth Steer Show. Get in while you can, any questions? They are answered here in the preview. Don't miss out. Empowerment Is Here. Sale

A complete honor, and such a fun experience. We sat down live with Mr. Ward in the Omni Hotel in downtown Fort Worth. First time ever to do this live and it couldn't have been a better experience. Class by class, breed by breed, we talk about it all. It sure was fun to go through all the cattle with Mr. Ward. Maybe some others beat us to doing a “preview” but we promise this much higher quality and professional in all aspects. You'll want to hear this and you won't be missing out. Empowerment is here. 

It's been a great run of previews so far, now the heat is turning up more and more! Spring sales are on the rise, and Reed Vestel Ranches is offering a phenomenal set on February 14th. Reed Vestel and Junior Garcia sit down with Weston and go through all 25 lots of steers to describe what each one has to offer. Don't miss out on your next show steer there at RVR. Sale Link: https://steerbidder.auctioneersoftware.com/auctions/10918Empowerment Is Here

To say this preview venture has come this far is something I wouldn't have expected several months ago. Now representing some of the biggest firms in the industry. Mr. Duff and Mr. Marlow both go through highlighted lots throughout their annual sale coming up on the 7th of February! Located in Hobart, Oklahoma you'll find some of the most sought after Angus, Red Angus, Hereford and even a unique Simmental herdsire. If there's any questions about the cattle, you're sure to find an answer in this preview. Sale Link

By far one of the neatest episodes we've ever been able to release on this platform. We've stated before that PJ's story is so unique, but as we go into more depth, PJ's philosophy's, vision, and character are truly something to take after. Arguably one of the greatest endings to an episode. Make sure to tune in. Empowerment Is Here. 

We used to dream of opportunities like this. Now it's a reality. To sit behind the microphone and discuss the National Western Steer Show with all 3 judges on the panel is a huge honor. Class by class, discussion by discussion, debate and conversation is all in this episode. Do you want to know what was going through the judges mind while in the new arena? Tune in. This is the official post game sort of the National Western Steer Show. Empowerment Is Here. 

What started as an idea and a dream to now becoming a reality. We now offer previews for sires, regardless if they go on display or not. But to kick it off, it couldn't be more fun! Raymond Gonnet takes time to sit down and explain his thoughts on a bull he's announcing to the industry at Denver. Naughty By Nature is as unique as they come. Take a listen on what all he entails and how he can serve your herd! Empowerment Is Here. 

It feels great to be back in the studio to finish out the season, and we are thrilled to have Mr. Ryan Johnson and his wife Samantha on the platform. From breeding decisions, selection criteria, and the show ring's evolution is all found in this episode. Ryan has built his firm from the ground up and his story and mindset that's built his success is something that we loved inquiring about. You don't want to miss this! Empowerment Is Here. 

Variety, dependability, and a persistent amount of quality is what we thought of when we did the preview. Devon Fraker and Jared Holmes have put together their absolute best females to offer. From purebreds, to club calves  these are types and kinds that can produce for you! It all happens on SteerBidder on the 27th! Empowerment Is Here. Link

What's better than covering a sale of clubby females that are as good as any in the industry? Rockin H entrusted us to cover their entire sale, and it's flat awesome. There's so much variation in type and kinds, color, and opportunities. Rockin H has been working hard to build a reliable program, and they have sure done that! There's a special one at the end that we all believe is a pretty special show heifer! Find it on SteerBidder, it all happens on the 29th! Empowerment Is Here. Link

What is so cool about doing these previews is witnessing all the different pedigree's and how those transpire into the quality. This sale is very unique, a diverse set of breds and a donor cow at the end that is extremely nice! Quality does not leave this sale, no matter what lot you're looking at. Mr. Wilson sat down and talked about every lot, and described what they can do for you! Check it out on SC Online Sales, it all happens on the 27th! Empowerment Is Here. Link

Very near opportunity here! Mr. PD Miller had the chance to sit down and dive into all the lots, and it just doesn't get better. Every lot has something to offer to either the club club or show heifer industries! It's deep, it's diverse, and it sure is fun to listen and learn about what all these females are built on. The sale happens on the 27th on SC Online Sales. Empowerment Is Here. Link

We are very grateful for the opportunity to represent both of the ward family's online sales. Both equally as important, both fully loaded with quality, and both have amazing people behind them. Don't miss out on the opportunity to get your hands on some awesome genetics! It all happens on SC Online Sales on December 21st! Empowerment is here. Ward Brothers Merry Christmas Heifer Sale Link

Wow, we are really pumped up for this sale, not because the quality it offers, but because the potential it has for you as a buyer. The opportunities are endless with so many different variations of matings. The donors are phenomenal, the flushes are the best to offer, the embryos are innovative, and the people are the kind you want to do business with. This is what it's all about. Take a listen and see what this sale has to offer to you!Empowerment Is Here. Link

We are finally getting back in the jist of things, and we couldn't be happier to represent Trademark Genetics once again. They are offering an opportunity of a lifetime with this lot in the angus elite sale that's being hosted in Las Vegas today! Madison hops on to explain to anyone that is interested her thoughts and opinions on what all this female truly processes. It's only one lot, but it sure is worth listening to. Sale Link: https://cci.auction/orgs/1/auctions/5468Empowerment Is Here. 

Now I know we said no episodes this week, but we were afforded the opportunity to go over the entirety of this sale. For lack of better words, the 12 live lots in this sale is worth the trip to Mt Vernon, Missouri. Mr. Chan Phillips sits down with us and goes through every lot, and discusses their goals, predictions and thoughts. If you're in the business to make elite ones out of angus or simmental cattle, this is the place you need to take intrest in. Check them out on SC Online Sales, the magic happens December 1st!Empowerment Is Here.Sale Link: https://www.sconlinesales.com/Bids/AuctionsListing/44868ber

Arguably one of the most versatile episodes we've published so far, Mr. Blaine Rodgers has gone through it all, and explains how we have progressed since he started his venture in this industry. Not only do we discuss the in's and out's of his genetics, but also hear out his take on the show ring and judging aspects. This episode is fun, and we hope everyone loves this midwestern edition! Empowerment Is Here. 

By far one of the shortest previews we've done so far, but that's not to say it's one of our best. The quality of this set is just as good as any, and Mr. Cole Murphy dives into every lot and breaks them down for anyone that's interested. Looking for holdover prospects? They got you. Looking for heifer prospects? They have them. Needing a new sire for your program? They have one that is flat impressive. Take a listen and see what Murphy Cattle Company has to offer on SC Online, the magic happens on November 24th!Sale Link:https://www.sconlinesales.com/Bids/AuctionsListing/44685Empowerment Is Here.

We are back, and halfway through season five. Honestly, if you asked us how long we've had Mr. Jaecke on our list to interview, we'd tell you entirely too long. We finally got the opportunity to sit down and discuss some major topics that have been needing answers. Not only do you get the story behind Mr. Jaecke's success, but also how we can be better as an industry. Mr. Jaecke is known for standing in what he believes, and this episode is an exact representation of what we try to bring to you as a listener. Empowerment Is Here.

Next up on deck is the QB Cattle – Bullnanza Breeding Stock Edition, and trust us—this one lives up to the hype. After breaking down the steers, Kolten pulls back the curtain on the breeding side of his program… and it's loaded. We're talking cornerstone donors, eilte bulls, and premium new semen—each one built to be a game-changer and fast-track your program to the next level. These offerings are the kind that don't just fill a pasture—they build legacies. Mark your calendars and don't miss out. Bullnanza Breeding Stock Edition drops November 11th on Steer bidder Miss this one? You'll feel it for years.

We had the privilege of sitting back down with Mr. Kolten Thigpen—only this time, things changed as we dove into the elite American stock he's bringing to the table. Up first: the QB Cattle Spring Born Studs Sale. Sure, the offering may be small in numbers, but every single lot is FLAT GOOD. If you're in the market for American steers that turn heads and rack up banners, this is where your search ends. Clear your schedule and mark your calendar—these absolute STUDS hit the block November 11th on Steer Bidder. Don't blink... or you'll miss out.

Now we know this is a little change of pace, but we can guarantee there is something for everyone in this episode. Troy Sloan is no slouch in the show pig industry, and he demonstrates that in this episode! Not only do we discuss everything that Troy has built at Team Sloan, but we also dive into the differences he's noticed over the years that have changed the industry. Although we changed lanes, this is beyond what we could ask for. Empowerment Is Here.

Want to know the ins and outs of Kennedy Ventures? Here's your opportunity to hear the whole story, as well as what all goes on behind the scenes. Blake's story is as unique as any, but his brand and niche in marketing are even better. In this episode, not only do we discuss how marketing has evolved, but also how it's caused issues in our industry. This is one of the most realistic, yet honest people you'll come by. Tune in and enjoy!

We had the opportunity to sit down with Mr. Jeremy Skoglund and talk about his cattle out in North Dakota. What we find the most intriguing is how there are so many options in terms of holdover steers and very unique breeding pieces. Not only can these heifers perform in the ring, but. also can perform for you as a generator. Awesome genetics, good cattle, great preview. Take a listen and check out the sale for yourself! Empowerment Is Here. Sale Link: https://www.sconlinesales.com/Bids/AuctionsListing/44689

Arguably one of our absolute favorite podcasts EVER. This preview is rich in history, content, knowledge, and entertainment. The Waldrip Bro's are no slouches in the show calf industry, and they sure offered their best take on every lot in this sale. Now, the coolest thing about this episode is that we have all three brothers on here, including Mr. Jagger Horn. However, a lot of talking can happen, and we know this is a lengthy episode, BUT we promise it's very much worth your time! Get in while you can and enjoy the ride!Empowerment Is Here.Sale Link: https://www.sconlinesales.com/Bids/AuctionsListing/44703

The American Royal has become one of the most renowned national shows in the nation. To be able to do a post-game sort of that show is truly an honor. It's honestly more of an honor to do this with Mr. Scott Schaake, and wow, this is good. EVERYONE has heard his speech, but do you know the story behind it? Well, you can find out if you tune in. While you do that, you'll also hear Scott's thoughts about the cattle, as well as where he thinks the industry is headed. This could not have been better. This is what it's all about! Empowerment Is Here. 

Like DJ Khalad says, "Another one", this sale preview gig has become more and more sought after. We couldn't be more grateful for the opportunities we have had, and the Lafrentz team in Oklahoma sure makes it fun! This sale is so diverse and so deep in terms of quality; regardless of what kind of female you're seeking, there's bound to be one for your program. Make sure to check out the link below so you can find your next purchase on October 26th. Empowerment Is Here. Sale Links - CCI: https://cci.auction/orgs/44/auctions/5285SC Online: https://www.sconlinesales.com/Bids/AuctionsListing/44550

Just now kicking off season five, and it couldn't have started any better. Jared Boyert sits down with the team and explains the background of his career and how it's evolved him as a person and caretaker of his operation. To have the opportunity to go back on the history of his cowherd and that has had a tremendous impact on the show cattle industry is just flat impressive to hear. Tune in if you resonate with bettering yourself.Empowerment Is Here.

Yes! It's our first steer sale preview, and honestly, to do a set this deep for the first time is flat awesome. From lots 1 to 30, there is much diversity, but all quality. Cassidy Carroll and Bryden Barber sit down and go in-depth about every lot, discussing the future and past. If you're looking for state fair, national, or AWESOME slick steer calves, tune in. You don't want to miss out on this set. Empowerment Is Here. Link to sale: https://steerbidder.auctioneersoftware.com/auctions/10832

Show steer and heifer enthusiasts! This is the episode you've been waiting for. Laramie goes into depth about his past and how it's created the vast success at Priest Genetics. From shows, to types and kinds of cattle, promo sire's and the history of his cow base is all found here. Young or old, this episode is rich in content that anyone can gain knowledge from. Tune in and find out what you can do better! Empowerment Is Here. 

Special episode here! Weis Cattle is having their 5th annual online sale on October 12th! In this episode we go over the entirety of the sale, the genetic backings, the stories, and all the hype! We are really excited to see how this sale turns out, and grateful for the opportunity! This is a new venture for the platform and it's been a real big hit! If you're seeking after your next show heifer or foundation female, then tune in to find out which one best fits your needs!Make sure to check out the sale on SC Online Sales! Link below: https://www.sconlinesales.com/Bids/AuctionsListing/39748

This is our very first preview of a sale, and we could not be more grateful to do this with these people! The Beefmaster Revolution sale is by far the most elite in its breed. We truly believe at EmpowerU there is no other competition with these breeders in the game. Word for word from all 3 in this episode, “This is our favorite sale yet.” We can't wait to see it ourselves, and hope anyone and everyone who finds this sale is intrigued and interested. 

This episode is so rich in content. Regardless of weather you care for the breed or not, Reese's character and personality are enough for you to tune in. Reese has been a great friend and mentor of ours. He's arguably the best in his breed, especially in terms of raising cattle. Reese's morals and life skills should show anyone that he's worth listening to. Empowerment Is Here. 

Just two boys from Sweetwater, TX, and Cajun. This is the first of many independent episodes, but there are only three upcoming, and then season 5 starts! With that said, we are kicking off the independent episodes with someone whom we have wanted to get on for quite some time. Kaegen Jeffery has all the right credentials to be at the top, and he's certainly climbing there fast. This episode covers finding the right cattle at the beginning, the process of feeding, hoof trimming, and many stories along the way.Empowerment Is Here.

To be clear, we don't have much to say at this point. If Rory's name isn't enough evidence to get you to listen, then nothing else will be. Rory has set a standard in both hogs and cattle, and has done it with as much or more passion than anyone. This is by far the best finale, hands down. Rich history, stories upon stories, mentorship, and much more. This is what Rory D would call "The Good Stuff." Empowerment Is Here.

We could not have finished this season with greater people who have established a benchmark for this sector of the industry. For all intents and purposes, this is some of the most real-world stuff that we are able to deliver on this platform. The way in which Mr. Rathmann discovered actual advancement within himself and his organization is explained, in addition to the fact that he discovers the positives in each and every day. This is one of the most influential episodes to date, and it covers a wide range of topics, including genetics, prospect shows, and the mindset that he has had behind all of it. Empowerment is here.

Wow... The conclusion of season 4 is coming far sooner than we could have possibly anticipated, and we are pleased with the outcome. But WOW, we couldn't have come up with a greater way to begin wrapping it up. During their time together, Kase and Kelton not only share their experiences with the team regarding the various endeavors they have undertaken throughout their time in college, but they also offer guidance to anyone who aspires to achieve excellence in their chosen field. It's possible that this is a livestock judger 101 episode, but it says a lot about a person's character, determination, and the places that leave a lasting impression upon oneself.