EmpowerU

We are now onto the second sale, and it does not disappoint! Arguably one of the deepest sets of cattle they have offered to date. With so many options to pick from, and the team that is willing to support them, the sky is the limit. It was extremely fun to go through them all and talk about the various endpoints these calves would be best suited. Find it on SteerBidder and be the last to bid on March 29th!Empowerment Is Here. Sale Link

To be the first time to do a post game sort for the Austin steer show, while also having Dr. Greiner on for the first time is humbling yet so enjoyable. The quality and depth of the Austin steer show was immense, and Dr. Greiner goes through every breed with Weston while they also discuss the evolution of slick cattle. This is a fun post game sort. Congratulations to all exhibitors and make sure to tune in! Empowerment Is Here. 

Now getting to represent the the Vogel family from Iowa. They have an incredible set of heifer prospects to offer on SteerBidder on March 22nd. This set is deep yet versatile in many ways. Not just being show heifers but also future donors for any firm. Make sure to check them out! Empowerment is here. Sale Link

A very unique opportunity to highlight some cattle in a new state! Mr. Martin from Oxford, Florida has 14 lots of steers and heifers that all represent what they stand for. Between the variety of endpoints that the steers alone have to offer, and the versatility the heifers possess, this sale becomes extremely deep. Take a look on steerbidder, and be the last one to click on the 15th! Empowerment Is Here. Sale Link

What's so unique about these private treaty previews is the breeders behind them willing to come on and provide anyone that's interested more exposure. This set is extremely deep and arguably the best that's come out of this place. Very versatile group of Americans that have so much potential. Mr. Broz shares his thoughts on the calves he's posted already, as well as others that are available therein San Angelo as well. Check out the YouTube Link to see some of the calves he has to offer! Bids due by March 15th!Empowerment Is Here. YouTube Link: https://www.youtube.com/playlist?list=PLoSuIUrUz5CDr0scVUmTF1-Cep5mTft9Z

The Woodley family has decided to intrust Jadyn and Kanon with promoting, selling and fostering relationships within this private treaty phone bid off. With lots of variations of different American steers but also a select few of Exotics and even a Shorthorn, the Built To Climb sale is ready to have you part of their program. Be sure to listen on the though process of these two along side new sales rep Clayton Tramell. Bids due by Monday the 9th! Empowerment Is Here. 

Another one brought to you by Premium Beef Genetics. Mr. Marlow hops on with us alongside the Younkin Family to discuss their upcoming production sale. From bulls to females being out in the middle of nowhere you'll find sought after genetics that thrive. Power, performance and longevity is all built into these cattle. Check them out through Premium Beef Genetics and DV Auctions. Sale day happens on March 9th at their facility in Monument, Kansas. Empowerment Is Here. Sale Link

The excitement that comes with doing these sales like Mr. McCurry's is real. This is a phenomenal set of angus bulls that all offer different pedigree's that can make an impact to many settings. There's no doubt the consistency, genetic backing, and performance is some of the main reasons these bulls are so sought after. Be sure to check it on CCI, sale day happens on the 12th in Hutchinson, Kansas. Empowerment Is Here. Sale Link

From the depths of West Texas, Tanner Martin and his family showcase a selection of Hereford prospects that are worth looking into. Every year they step it up and we truly stand behind what they have to offer. Check them out on SteerBidder where one can be yours on March 10th. Empowerment Is Here. Sale Link

Don't underestimate this set. The cattle might be greener than some we've been fortunate to cover, but the quality is extremely admirable. Lots of options with a variety of endpoints, with people who believe in every single calf behind them. Make sure to check it out on SCO, sale day happens on March, 8th. Empowerment Is Here. Sale Link

Someone new to the platform that has an extremely high quality set of cattle to offer on March 8th on SteerBidder. Mr. Morrison goes through all lots with us and displays the projections and details of each lot. There's a lot to offer here and there's sure something for anyone. Tune in! Empowerment Is Here. Sale Link

To have these two individuals back on for a post game sort is just flat impressive. To also have the opportunity to do this 2 years in a row with a bright future ahead creates hearts full of gratitude. This post game sort is special and meaningful to a lot of us here at EmpowerU. This platform represents what true character, work ethic and determination looks like while still maintaining integrity and morals. That's the exact definition of this post game sort. Breed by breed we all discuss the mindset behind it all. It's truly amazing to get these judges perspectives after one of the biggest shows in Texas. This is what we've worked so hard day by day to create here at EmpowerU. Take some time to reflect back on the moments in San Antonio where the original turf is still dominant in the industry. Empowerment Is Here. 

Some friends back from Weston's home turf and they sure brought the heat from West Texas. These cattle are their highest quality to offer, and there's so many variations in endpoints for all lots. Be sure to listen into Mr. Jonathan's thoughts on all of them to figure out which one is best suited for you! It all happens on SCO, March 8th one of them can be yours!Empowerment Is Here. Sale Link

To represent cattle of this quality and people that are that much better is so fun. Mr. Streitmatter's objective is to only offer the best to you, and as you go through these lots you will definitely see that. From sexed embryos to an incredible open donor, Josh Streitmatter Cattle is allowing you to gain some ROI. Be sure to find it on SCO it all happens on March 8th. Empowerment Is Here. Sale Link

A neat opportunity here with cattle that are bred to be on top. Not only does Mr. McFarland offer maternal sibs to the 2024 Champion Steer at Denver but also full sibs! There's lots of dual purpose show steers in this group along with some incredible donor prospects. Be sure to check it out on SteerBidder, sale day is March 5th! Empowerment Is Here. Sale Link

An incredible sale with numerous lots that can fit the mold for anyone seeking to stay at the top. I don't think we've had this many people on an episode in general and it sure was fun. From Herefords to Americans to Exotics they have them all. Better yet, all having different end points that could fit best for you! Check it out on SCO, sale day happens on March 8th! Empowerment Is Here. Sale Link

We've been extremely fortunate to represent the people we have, and the Rockin H and Hensley Brothers have been some of the most supportive of the platform. This set of heifer prospects come to you on March 2nd found on SteerBidder. You'll find anything from show heifers, replacements and even future donors that all have what it takes to accomplish your goals. Tune into Blake and Kales thoughts on all the lots, you won't be disappointed taping the sale link. Empowerment Is Here. Sale Link

A complete honor and the fact that we as a platform get to represent Lazy JB's 100th year being in business is truly amazing. On March 8th either there in Montrose, Colorado or on DV Auctions you'll find some of the most sought after genetics. From Bulls to even several Heifer prospects this sale is packed full of quality. Make sure to hear out Britney Creamer's thoughts and seek to find your next stepping stone. Empowerment Is Here. Catalog Link

Brought to you by Premium Beef Genetics! We are extremely excited for this venture alongside Mike Marlow and can't wait to represent all his clientele. We spend time in this preview alongside Jared Dick discussing what his Red Angus bulls have to offer. Lots of diversity found throughout yet consistency and efficiency is displayed. Make sure to check out the calling listed below and on DV Auctions before and during March 6th! Empowerment Is Here. Catalog Link

Once again we get to represent Richland Farms but also have a special guest on Mr. David Bridges who works Alongside Garth Simpson on the daily. We dive into all the lots that are offered and are truly excited to see the outcome. From a unique variation of steer prospects to two awesome future donors as well as embryo lots, this sale is packed full of potential! Check it out on SteerBidder before and during March 8th! Empowerment Is Here. Sale Link

Once again we are grateful to represent these awesome people in South Dakota. This steer set is so unique in so many ways and there's surly something for everyone in this set. From big haired show calves to awesome slick steer prospects, it's one of the most unique offerings to date. Be sure to check it out in the link below on SCO, sale day happens on March 5th! Empowerment Is Here. Sale Link

RJ has been on here before to explain his story, not we have him on to showcase his ability to create and market the great ones. This heifer sale is extremely deep with a lot of variations of types and kinds. Along with 2 awesome bull prospects this is a preview you'll want to sit in on. Be sure to check it out in the link below. It's found on SCO and it happens on March 3rd! Empowerment Is Here. Sale Link

Wilson Farms Elite Heifer Sale PreviewThis preview is growing by the day, and being able to represent new business like the Wilson family's is amazing. 5 live lots of amazing females, 4 embryo lots that are proven and ready for you, and 4 lots of semen on a bill that's proven time and time again. You can find the sale on SteerBidder, it happens on March 2nd. This is a deep set! Empowerment Is Here. Sale Link

Yes another preview, and someone new coming on to join us! Mr. Mitzner has put together a great sale of Simmental, Maintainer, Angus and even Shorthorn and Club calf embryos. Along with some great semen opportunities, you don't want to miss out on some of his promising and consistent genetics up to grab. It all happens March 1st on SCO! Empowerment Is Here. Sale Link

Not a breed we consistently cover, but nonetheless we are now covering in this preview some of the most established yet sought after genetics for the Limi breed. We loved discussing the differences and variations of all the lots they have to offer. Check it out on SCO, and be ready for March 1st! Empowerment Is Here. Sale Link

One of the most diverse steer sales coming up! A variety of endpoints, variety of types and kinds, and better people. Rockin H Genetics has paired up with the Hensley Brothers and is offering an extremely high quality set of show steers. Find it on SteerBidder and pick yours on March 1st! Empowerment Is Here. Sale Link

An intriguing sale to say the least, some of the most sought after genetics are found in this sale coming up on March 1st on SteerBidder. From embryos to semen Mr. Webster has offered his best. Weather it's his new and upcoming donor prospects or females that have excelled the program it's all found here. Don't miss out on such a unique opportunity. Empowerment is here. Sale Link: https://steerbidder.auctioneersoftware.com/auctions/10942

Happening on February 26th, Potter Cattle Company offers some of their best genetics to YOU. From flushes, to sexed embryos and much more Potter Cattle Company takes their first genetic sale on SteerBidder. Neat opportunity here, take a listen to Mr. Potters thoughts. Empowerment Is Here. Sale Link: https://steerbidder.auctioneersoftware.com/auctions/10943

The start to many slick shows here in Texas and it's a great way to start. We are extremely grateful for the opportunity to sit down with Mr. Callis and dive through all the classes. It's awesome to hear his perspective on the differences between types and kinds of cattle. We can't wait for the rest of Texas major show season but we are thrilled to be able to discuss cattle with Mr. Callis. Empowerment Is Here.

New customer and new opportunities. Very appreciative for Garth Simpson to trust us to present one of their biggest embryo offerings yet. Lots of variation in breeds, colors, and matings. There's surly something for everyone in this sale. Old school or new, Richland farms offer's their very best on February 15th on SC Online sales.Empowerment Is Here. Sale Link

A great set of cattle, even better set of people. This is a really deep set that you'll find in Canyon, Tx. We are proud to be able to represent this kind of quality. From breed cattle to exotics you'll find the best of the best. Priest Genetics has made a notable impact for years, just landing 5 breed steers in the grand drive at the Fort Worth Steer Show. Get in while you can, any questions? They are answered here in the preview. Don't miss out. Empowerment Is Here. Sale

A complete honor, and such a fun experience. We sat down live with Mr. Ward in the Omni Hotel in downtown Fort Worth. First time ever to do this live and it couldn't have been a better experience. Class by class, breed by breed, we talk about it all. It sure was fun to go through all the cattle with Mr. Ward. Maybe some others beat us to doing a “preview” but we promise this much higher quality and professional in all aspects. You'll want to hear this and you won't be missing out. Empowerment is here. 

It's been a great run of previews so far, now the heat is turning up more and more! Spring sales are on the rise, and Reed Vestel Ranches is offering a phenomenal set on February 14th. Reed Vestel and Junior Garcia sit down with Weston and go through all 25 lots of steers to describe what each one has to offer. Don't miss out on your next show steer there at RVR. Sale Link: https://steerbidder.auctioneersoftware.com/auctions/10918Empowerment Is Here

To say this preview venture has come this far is something I wouldn't have expected several months ago. Now representing some of the biggest firms in the industry. Mr. Duff and Mr. Marlow both go through highlighted lots throughout their annual sale coming up on the 7th of February! Located in Hobart, Oklahoma you'll find some of the most sought after Angus, Red Angus, Hereford and even a unique Simmental herdsire. If there's any questions about the cattle, you're sure to find an answer in this preview. Sale Link

By far one of the neatest episodes we've ever been able to release on this platform. We've stated before that PJ's story is so unique, but as we go into more depth, PJ's philosophy's, vision, and character are truly something to take after. Arguably one of the greatest endings to an episode. Make sure to tune in. Empowerment Is Here. 

We used to dream of opportunities like this. Now it's a reality. To sit behind the microphone and discuss the National Western Steer Show with all 3 judges on the panel is a huge honor. Class by class, discussion by discussion, debate and conversation is all in this episode. Do you want to know what was going through the judges mind while in the new arena? Tune in. This is the official post game sort of the National Western Steer Show. Empowerment Is Here. 

What started as an idea and a dream to now becoming a reality. We now offer previews for sires, regardless if they go on display or not. But to kick it off, it couldn't be more fun! Raymond Gonnet takes time to sit down and explain his thoughts on a bull he's announcing to the industry at Denver. Naughty By Nature is as unique as they come. Take a listen on what all he entails and how he can serve your herd! Empowerment Is Here. 

It feels great to be back in the studio to finish out the season, and we are thrilled to have Mr. Ryan Johnson and his wife Samantha on the platform. From breeding decisions, selection criteria, and the show ring's evolution is all found in this episode. Ryan has built his firm from the ground up and his story and mindset that's built his success is something that we loved inquiring about. You don't want to miss this! Empowerment Is Here. 

Variety, dependability, and a persistent amount of quality is what we thought of when we did the preview. Devon Fraker and Jared Holmes have put together their absolute best females to offer. From purebreds, to club calves  these are types and kinds that can produce for you! It all happens on SteerBidder on the 27th! Empowerment Is Here. Link

What's better than covering a sale of clubby females that are as good as any in the industry? Rockin H entrusted us to cover their entire sale, and it's flat awesome. There's so much variation in type and kinds, color, and opportunities. Rockin H has been working hard to build a reliable program, and they have sure done that! There's a special one at the end that we all believe is a pretty special show heifer! Find it on SteerBidder, it all happens on the 29th! Empowerment Is Here. Link

What is so cool about doing these previews is witnessing all the different pedigree's and how those transpire into the quality. This sale is very unique, a diverse set of breds and a donor cow at the end that is extremely nice! Quality does not leave this sale, no matter what lot you're looking at. Mr. Wilson sat down and talked about every lot, and described what they can do for you! Check it out on SC Online Sales, it all happens on the 27th! Empowerment Is Here. Link

Very near opportunity here! Mr. PD Miller had the chance to sit down and dive into all the lots, and it just doesn't get better. Every lot has something to offer to either the club club or show heifer industries! It's deep, it's diverse, and it sure is fun to listen and learn about what all these females are built on. The sale happens on the 27th on SC Online Sales. Empowerment Is Here. Link

We are very grateful for the opportunity to represent both of the ward family's online sales. Both equally as important, both fully loaded with quality, and both have amazing people behind them. Don't miss out on the opportunity to get your hands on some awesome genetics! It all happens on SC Online Sales on December 21st! Empowerment is here. Ward Brothers Merry Christmas Heifer Sale Link

Wow, we are really pumped up for this sale, not because the quality it offers, but because the potential it has for you as a buyer. The opportunities are endless with so many different variations of matings. The donors are phenomenal, the flushes are the best to offer, the embryos are innovative, and the people are the kind you want to do business with. This is what it's all about. Take a listen and see what this sale has to offer to you!Empowerment Is Here. Link

We are finally getting back in the jist of things, and we couldn't be happier to represent Trademark Genetics once again. They are offering an opportunity of a lifetime with this lot in the angus elite sale that's being hosted in Las Vegas today! Madison hops on to explain to anyone that is interested her thoughts and opinions on what all this female truly processes. It's only one lot, but it sure is worth listening to. Sale Link: https://cci.auction/orgs/1/auctions/5468Empowerment Is Here. 

Now I know we said no episodes this week, but we were afforded the opportunity to go over the entirety of this sale. For lack of better words, the 12 live lots in this sale is worth the trip to Mt Vernon, Missouri. Mr. Chan Phillips sits down with us and goes through every lot, and discusses their goals, predictions and thoughts. If you're in the business to make elite ones out of angus or simmental cattle, this is the place you need to take intrest in. Check them out on SC Online Sales, the magic happens December 1st!Empowerment Is Here.Sale Link: https://www.sconlinesales.com/Bids/AuctionsListing/44868ber

Arguably one of the most versatile episodes we've published so far, Mr. Blaine Rodgers has gone through it all, and explains how we have progressed since he started his venture in this industry. Not only do we discuss the in's and out's of his genetics, but also hear out his take on the show ring and judging aspects. This episode is fun, and we hope everyone loves this midwestern edition! Empowerment Is Here. 

By far one of the shortest previews we've done so far, but that's not to say it's one of our best. The quality of this set is just as good as any, and Mr. Cole Murphy dives into every lot and breaks them down for anyone that's interested. Looking for holdover prospects? They got you. Looking for heifer prospects? They have them. Needing a new sire for your program? They have one that is flat impressive. Take a listen and see what Murphy Cattle Company has to offer on SC Online, the magic happens on November 24th!Sale Link:https://www.sconlinesales.com/Bids/AuctionsListing/44685Empowerment Is Here.

We are back, and halfway through season five. Honestly, if you asked us how long we've had Mr. Jaecke on our list to interview, we'd tell you entirely too long. We finally got the opportunity to sit down and discuss some major topics that have been needing answers. Not only do you get the story behind Mr. Jaecke's success, but also how we can be better as an industry. Mr. Jaecke is known for standing in what he believes, and this episode is an exact representation of what we try to bring to you as a listener. Empowerment Is Here.

Next up on deck is the QB Cattle – Bullnanza Breeding Stock Edition, and trust us—this one lives up to the hype. After breaking down the steers, Kolten pulls back the curtain on the breeding side of his program… and it's loaded. We're talking cornerstone donors, eilte bulls, and premium new semen—each one built to be a game-changer and fast-track your program to the next level. These offerings are the kind that don't just fill a pasture—they build legacies. Mark your calendars and don't miss out. Bullnanza Breeding Stock Edition drops November 11th on Steer bidder Miss this one? You'll feel it for years.

We had the privilege of sitting back down with Mr. Kolten Thigpen—only this time, things changed as we dove into the elite American stock he's bringing to the table. Up first: the QB Cattle Spring Born Studs Sale. Sure, the offering may be small in numbers, but every single lot is FLAT GOOD. If you're in the market for American steers that turn heads and rack up banners, this is where your search ends. Clear your schedule and mark your calendar—these absolute STUDS hit the block November 11th on Steer Bidder. Don't blink... or you'll miss out.