Euro Digital Partners Marketing Insights

In this episode, we chat with Thunderbird graduate Jesse Randall of Sweater Ventures. https://www.sweaterventures.com/ https://summit.foundersaga.com/ https://guidely.com/ https://www.linkedin.com/in/deviantstrat/ Euro Digital Partners: Find our articles on the web at eurodigitalpartners.com/insights And to comment or suggest guests and topics for future episode, email us at info_@_eurodigitalpartners.com Be sure to like Euro Digital Partners on Facebook and follow EDP on Twitter. We are at EUDigitalP. Finally please leave a 5-star review for us on iTunes and wherever fine podcasts are downloaded. Lastly, be sure to head over to beatyourcompetitiononline.com – to get enrolled in the best and most practical digital marketing course on the internet.

Euro Digital Partners Insights teamed up with Oracle 2 years ago to discuss blockchain and crypto currency. Speakers included Euro Digital Partners' Sean Patterson.  Find our articles on the web at eurodigitalpartners.com/insights And to comment or suggest guests and topics for future episode, email us at info_@_eurodigitalpartners.com Be sure to like Euro Digital Partners on Facebook and follow EDP on Twitter. We are at EUDigitalP. Finally please leave a 5-star review for us on iTunes and wherever fine podcasts are downloaded. Lastly, be sure to head over to beatyourcompetitiononline.com – to get enrolled in the best and most practical digital marketing course on the internet.

In this episode, we chat with Thunderbird graduate Stacey Abella who manages innovation programs at ExxonMobil, works with the Thunderbird School of Global Management to promote the school globally, and has just started a new travel blog, which you'll be sure to check out at https://travelislight.com Show notes: Stacey’s Thunderbird story: https://travelislight.com/from-the-ground-up-the-rise-of-thunderbird-school-of-global-management-and-the-4th-industrial-revolution/https://thunderbird.asu.edu/knowledge-network/industry-40-rise-global-micro-influencers https://thunderbird.asu.edu/knowledge-network/sense-making-and-entrepreneurship-in-industry-40https://thunderbird.asu.edu/knowledge-network/world-renowned-expert-head-asu-thunderbirds-fourth-industrial-revolution-andhttps://www.newswise.com/coronavirus/how-coronavirus-pandemic-accelerates-the-technology-of-the-4th-industrial-revolution-https-eiuperspectives-economist-comfinancial-serviceswhy-coronavirus-will-accelerate-fourth-industrial-revolution-4ir/?article_id=730580 Curriculum for Thunderbird degree programs: https://thunderbird.asu.edu/brochures   Find our articles on the web at eurodigitalpartners.com/insights And to comment or suggest guests and topics for future episode, email us at info_@_eurodigitalpartners.com Be sure to like Euro Digital Partners on Facebook and follow EDP on Twitter. We are at EUDigitalP. Finally please leave a 5-star review for us on iTunes and wherever fine podcasts are downloaded. Lastly, be sure to head over to beatyourcompetitiononline.com – to get enrolled in the best and most practical digital marketing course on the internet.

Hilary Torn Growth Marketer at Weekdone joins us from Estonia to discuss all things content marketing. Finder her on LinkedIn at https://www.linkedin.com/in/hilarytorn/ For comments and questions and written articles, see: https://eurodigitalpartners.com/insights Sponsored by the Beat Your Competition Online marketing course. For a demo, visit: https://beatyourcompetitiononline.com

If you are running a business, you might be wondering how you can stay afloat during a pandemic when getting invoices paid is even harder than usual. Giacomo Mercandelli, formerly of PrimeRevenue, explains how supply chain financing can mean the difference between survival and failure. Sponsored by the Beat Your Competition Online marketing course. For a demo, visit: https://beatyourcompetitiononline.com

Dinesh Goel, Thunderbird MBA and Managing Director - LCR Global, Advisory Services & Digital Strategy at LCR Capital Partners (https://www.lcrcapital.com) on how his firm is marketing personalized  high-value financial products to clients around the globe during the COVID-19 pandemic.Sponsored by the Beat Your Competition Online marketing course. For course info and discounts to marketing services visit: https://beatyourcompetitiononline.com

Ultrasound technology embeds high-frequency tones that are inaudible to humans in advertisements, web pages, and even physical locations like retail stores. These ultrasound "beacons" emit their audio sequences with speakers, and almost any device microphone—like those accessed by an app on a smartphone or tablet—can detect the signal and start to put together a picture of what ads you've seen, what sites you've perused, and even where you've been. Sean Patterson and Matthias Subik discuss implications.

In this episode we examine the recently filed complaint from Austria-based noyb, the privacy nonprofit. The complaint alleges that Google may be illegally tracking Android users in Europe via a unique, device-assigned advertising ID. Sean Patterson and Matthias Subik discuss the complaint and the implications.

May 25, 2020 marks the 2nd anniversary of the EU's GDPR law. The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. Sean Patterson and Matthias Subik discuss.

  Summary Euro Digital Partners' Sean Patterson recently spoke at Oracle Corporation in Prague about the blockchain. In this short clip, he explains a provocative analogy for blockchain.    Find Euro Digital Partners Online at:  https://www.eurodigitalpartners.com   https://twitter.com/Eudigitalp   www.linkedin.com/company/eurodigitalpartners/   www.instagram.com/eurodigitalpartners/    Find recent presentations of Sean at: http://bit.ly/SeanPattersonBOF2018 http://bit.ly/SeanPattersonSeedstarsPrague2018    Euro Digital Partners’ Marketing Course: https://semrush.beatyourcompetitiononline.com    Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, clean your browser of cookies first then head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com   Find EDP Capital at: https://startups.eurodigitalpartners.com   Comments or suggestions? Email: info_@_eurodigitalpartners.com  

Summary In this episode we discuss how to schedule social media posts and why it's important. Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary In this episode, we take a look at social media tracking and how you can use it to improve your social media efforts. Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com  

Summary Learn how to develop a posting schedules with effective, diverse content for your social media channels Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com  

Summary In this first part, we will discuss how we at Euro Digital Partners develop a social media strategy. We decided to create this series for a few reasons: First, we wanted to acquaint potential customers with our way of thinking about social media and how we approach campaigns. Second, we wanted to promote a forthcoming video series that we are doing on social media. Additionally, there is another benefit to those looking for great tools for marketing. Listen for more!   Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com  

Summary In this fifth part, we will discuss referrals and sharing content with the aim of developing leads. It turns out, everyone knows someone. Look at your Facebook and LinkedIn friends list, or even just your address book. Between the 3, I count several thousand names. You might have similar numbers in your lists. Most of the time though, you are not going to be in close contact with them. In fact, you might even be looking for an excuse to reach out to them and say hello, and that is where referrals come into play.  It is useful to obtain customer referrals because everyone knows someone. Listen to learn more about Lead Gen through referrals  Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary Let us continue with the Euro Digital Partners series on Lead Generation and in this fourth part, we will discuss how to leverage audiences and communicate more effectively with people, in the interest of developing leads. Let us start by talking about leveraging someone else’s audience. Do you like writing? Let’s leverage that! Do you like having engaging discussions with others? Leverage THAT! While not everyone has the same talent for writing or debating, if you have an interest, it’s best to encourage that interest. Listen for the entire discussion! Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary In this third part, we will discuss how to use Twitterand an online question and answer service, called Quora, to help you develop great leads. The challenge with Twitter is to find the right people. Read through the hype though: it isn’t just a megaphone for the US President or Kim Kardashian. Tons of great people are on Twitter, including influencers that can potentially assist in creating buzz about your firm. Listen to learn more about engagement.   Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com  

Summary A question we often get at Euro Digital Partners is “what is a lead magnet?” The answer is simple, a lead magnet is a valuable, but free piece of content that helps potential clients. In exchange for this free piece of information, the client is expected to give a piece of information in return. Lead magnets take many forms. In this podcast, we discuss them!   Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary Welcome to the Euro Digital Partners Marketing Insights podcast. This is the first in a series of podcasts about Lead Generation. So, with that in mind, let us continue with the Introduction to Lead Generation and in this first chapter, we will discuss how to use marketing intelligence tools to find leads. With millions of businesses and many more business leaders, it is challenging to know who to reach out to in a business that could make a decision about purchasing digital marketing services like that which Euro Digital Partners offers. One tip that can help you clarify an audience is to pick an industry and region of interest.  Listen to learn more! Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary Euro Digital Partners has had an overwhelming response to the current initial coin offering explosion. We started thinking about the world of blockchain/cryptocurrency marketing. As you might expect when a new type of investment becomes available, the topic on some investors’ minds is still the initial coin offering (ICOs), which really went from near-zero interest to multi-billions in investments over the course of the last year. Euro Digital Partners has provided advisory services for multiple ICOs, and we have found a few strategies that work well, and a couple that do not. Be sure to check out our special page for ICOs on the EDP website. Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com  

Summary Euro Digital Partners decided we wanted to try to educate our podcast listeners and blog readers on various topics related to the world of digital marketing. All of the staff at EDP are certified in various marketing tools, but one of the tools we use most is SEMrush, so we decided to make a course to help those of you who are curious about pay-per-click advertising. In part 3 of this course, we discuss the PPC Keyword tool and discovering how using cross-group negatives can save you 15% on your cost-per-click costs, as well.  Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com  

Summary Euro Digital Partners decided we wanted to try to educate our podcast listeners and blog readers on various topics related to the world of digital marketing. All of the staff at EDP are certified in various marketing tools, but one of the tools we use most is SEMrush, so we decided to make a course to help those of you who are curious about pay-per-click advertising.  Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary With over 700 million monthly users worldwide, Instagram is an incredibly valuable tool to use in your business. In 2020, Instagram is that must-have welding torch in your social media toolkit. The power of Instagram is that the authenticity required by the platform to produce great content, or connecting on a personal basis, creates a strong bond with your audience to keep them engaged and coming back for more.   At Euro Digital Partners, we have put together 5 awesome Instagram marketing tips you can use to create a successful Instagram campaign of your own to attract more business.   We use these 5 tips in all the social media campaigns we create:   Increase your followers and engagement using actionable hashtags. Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary   Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary We decided to compile a list of our favorite tools that allow us to market better in 20187. Whether, and how, you use them is up to you, but we like the following, and we explain why after the break.   Adobe Spark Post Bitly Buffer Builderall Canva Facebook Page Manager Google AdWords Editor Grum MailChimp MOZ Periscope Social Blade SoundCloud SEMrush Tweetdeck Webster are on the list...  Why do we like these digital marketing tools? Listen to find out!  Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary Trends in marketing, as with fashion, are changing year-to-year. Euro Digital Partners thought we should update you on where we, and our clients, are spending their marketing budget. At Euro Digital Partners, we largely work with companies that want to have a strong international digital marketing presence. Chiefly, Digital Marketing Managers believe, as a rule, that they get more return on investment when every dollar spent is tracked and evaluated. Let's find out how they do it! Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com  

  Summary   Euro Digital Partners evaluates, on a regular basis, which area of digital marketing clients are spending money. Recently, a few trends emerged. For example, more than ever before, clients were spending money on search engine marketing and influencer marketing. Other areas where money was spent, in no particular order:   Social Media Management Site-targeted banner advertising Search engine optimization Website redesign (especially enhancing e-commerce strategies) Analytics Sales and Marketing automation Content creation (including text and video)      Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

  Summary Sometimes we all need a little nudge to get things done, and a to-do list to make ourselves feel like we have accomplished something is exactly what the doctor ordered. Our presence in the digital space is important to our future success, so Euro Digital Partners came up with a quick, 5-point plan for to drive your online marketing today. It’s simple, and will not take your whole day     Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com

Summary: In this episode, we discuss the challenges of Facebook advertising Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com