Fearless Marketing for Life Coaches

All good things come to an end, including this podcast!This is the bittersweet final episode of I Am Your Korean Mom, and a farewell message. Listen to find out why this podcast is going into retirement, and how to stay connected with me.~~~Join my email list here: https://simonegraceseol.ck.page/sgs-emailsFollow along on Instagram: https://www.instagram.com/simone.grace.seolGet the Simone Starter Pack here: https://simonegraceseol.com/starter-pack

Complexity is a dimension of business that is extremely under-discussed, and yet, it's a powerful determining factor that leads to businesses sinking every single day.Join me in this episode to learn why we're inclined to underestimate the cost of complexity, and examples of how adding complexity sneaks up on us. I'm sharing what happens when you don't account for complexity in advance, and how I've gone against the grain when it comes to adding complexity to my business. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/282

What does the true nature of generosity entail, and how can we embody the power position that is generosity? Most of us know generosity is a great trait to uphold and we want to be generous, but the reality is it's rarely found in the world. Tune in this week to learn how generosity is profoundly misunderstood, why true generosity is the key to unlocking wealth, and how to be a titan of generosity in your own life and business.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/281

The spirit of your business existed before it landed on you as its human collaborator, and it is talking to you all the time.In this episode, you'll learn how to pay attention to the spirit of your business and notice when it is talking to you. I share why collaborating with the spirit of your business makes fulfilling your and its purpose so much more enjoyable, and a special tool I created to help you connect with it. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/280

Are your posts consistently falling flat? And what's the secret to creating unforgettable content that makes people stop dead in their tracks?Tune in this week to hear why your copy might be falling flat right now, the antidote to forgettable copy, and how incorporating this one practice I'm offering will help you cultivate a relationship of trust and realness with your audience.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/279

I went from making zero dollars in my coaching business to a million dollars in two years, and this kind of shocking growth doesn't happen every day. In this time-capsule episode, I'm taking stock of how I produced four six-figure launches in 2020.Tune in this week to hear what contributed to my million-dollar journey, and the grit, sacrifice, and work I had to put in at that stage of my business. I'm sharing the common traps that make achieving goals a miserable experience for so many entrepreneurs, the level of awareness that's necessary to set yourself up for success, and the foundational pieces of what will make a million dollars a reality. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/278

When should you raise your prices? When should you NOT raise your prices? And how do you know if your current services are set to the right price? Pricing your offers often comes with a ton of mental drama, so I hope this episode offers clarity and allows you to have fun along the way because this is why you started your business in the first place. Join me on this episode to hear my top four pieces of wisdom as they relate to pricing. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/277

Strap yourselves in because I'm offering you nine pieces of rapid-fire business advice in the hopes that at least some of them are exactly what you need to hear right now.Listen in this week to learn how to be courageous in online business, why it doesn't make sense for most people to have separate personal and professional social media profiles, how to be more honest with your people, and so much more.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/276

Rest conjures images of escaping our real lives by going on vacation, taking a nap, or simply doing nothing, and the reality is that some people don't have the time, money, or logistical ability to do that. Join me on this episode to hear how resting doesn't have to involve more consumption or luxurious stretches of time away from the chaos of life. I'm showing you what it actually means to rest, and how you can begin to liberate yourself through rest.Find everything mentioned in this episode here: https://www.simonegraceseol.com/275

Consistency is undoubtedly one of the keys to success, but what do you do when trying to be consistent feels like a drag? Is consistency possible without white-knuckling, willpower, and discipline? While we all know that consistency is the secret to creating the results we want, it's often tragically misunderstood and misapplied. Join me on this episode to hear how to make effortless consistency inevitable and learn what has allowed me to be effortlessly consistent in my business.Find everything mentioned in this episode here: https://www.simonegraceseol.com/274

Some days,  just being alive and making it through the day feels impossible. At the same time, we worry about taking a break from our businesses. If you're wondering how to serve your clients, even on your worst days, you're in the right place.Tune in this week to hear my thoughts on how to show up for your business while undergoing a traumatic experience. You'll learn why you don't have to be the most perfect, whole, high-energy version of yourself to serve your clients, and how showing up on your lowest days might be transformational for both you and your people.Find everything mentioned in this episode here: https://www.simonegraceseol.com/273

Simone's Slumber Party is my most recent program that teaches you how to market to the unconscious mind and it was the most painful launch I've ever done. If you are going through a tough patch in your business and it's lasting longer than you'd like, you are not alone. Join me on this episode to hear what contributed to the pain I experienced during the launch of Slumber Party, and how I committed to my vision, even though the execution of it felt like garbage. Find everything mentioned in this episode here: https://www.simonegraceseol.com/272

This live interview got more views and likes than any of my other lives, by a wide margin, and a torrent of comments expressing awe and gratitude.  When you listen, you'll see why.Check out this conversation with one of the most extraordinary humans I've ever met about a very important topic.  Follow Imam Ahmad Deeb 

So much of the online business world has relied on the avoidance of difficult questions. No one wants to sit with the hard questions, but the truth is it's going to be increasingly difficult to evade them if you want to create sustainable success. This week I'm showing you how people have begun to feel fatigued and disillusioned by strategies that used to work, examples of hard questions we avoid, and what needs to shift for sustainable business success.Find everything mentioned in this episode here: https://www.simonegraceseol.com/271

What do you imagine when you hear the term hypnosis? Whether you have preconceived notions about what hypnosis entails or it's something you've never given much thought to, this week, I can guarantee you'll never think about it the same way again.Melissa Tiers has been a leading teacher of hypnosis for decades, with doctors, psychiatrists, and therapists from all over the world flocking to attend her trainings.  Join us on this episode as Melissa breaks down the nature of hypnosis and how accessing your unconscious mind in this way changes your life forever. Find links to Melissa's work and everything mentioned in this episode here: https://www.simonegraceseol.com/270

Trying to guarantee that every decision you make is bettering the world is something to be acknowledged and celebrated, but if the fear of getting it “wrong” is paralyzing you to the point of hiding, listen in.Tune in this week to discover why moral perfectionism is an impossible standard to hold yourself to, what a growth mindset versus a fixed mindset in ethics looks like, and a set of guidelines to consider as you strive to grow in your virtue.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/269

Is your business's growth too slow for your liking? What if I told you “fast” business growth was a giant lie and that it's not your fault if you're experiencing slow business growth?Business growth is not supposed to be fast. Join me on this episode to hear the myths that feed the expectation of fast business growth, and why these myths are making your business an emotional burden. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/268

The bigger your voice and impact, the more hate you'll inevitably get, and I believe this is a great thing.While having haters ultimately means you're using your voice in a meaningful way, it's important to consider that not all haters are created equal. Listen in this week to discover what it means if you're receiving hate, and why I believe having haters is a sign that you're challenging the status quo. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/267

Speaking our truth is a hard and scary thing for all of us to do at the best of times. If you worry about ruffling feathers, doing right by everyone, saying the wrong thing, or the consequences of not saying anything due to fear, you're in the right place. Join me on this episode to discover two important considerations to keep in mind if you feel called to speak your truth, and five key questions to ask yourself that will guide you in using your voice in an intentional and aligned way. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/266

At its core, marketing is about solving people's problems. That's because of one simple fact: people want their problems to be solved! The key, as I share, is making solutions accessible. Making that first step easy enough for someone to take it, that is the value of a good marketer. In this episode, I'll show you how clients can be taught pragmatism to achieve the solutions you lay out for them. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/265

Have you ever told yourself or been told by someone else to “work on your scarcity mindset?”I recently read an article that blew my mind and completely invalidated the idea of a “scarcity mindset.” Tune in this week as I'm  illuminating the truth about the cognitive burden of living in a scarce reality, sharing the science behind our cognition when we're dealing with scarce resources, and exploring what's truly required for more people to be able to access an abundance mindset.  Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/264

I am back with life coach, software engineer, and my brother Billy Seol this week! I invited him back on the podcast so soon after last week's episode because I couldn't wait to dive into a topic he's an expert on, and that I bet you've not heard anyone else talk about: how to get clients from Reddit. Billy is offering all the ways Reddit can be extremely advantageous to you whether you're a brand new or seasoned coach, how it can help you hone your coaching skills, and his top tips for where to find your people on Reddit.Find links to everything mentioned in this episode here:  https://www.simonegraceseol.com/263

Are you worried about social media algorithms just like everybody else? Do you wonder how to beat them? The world of social media algorithms can feel like a puzzle you just can't quite figure out. That's why this week, I'm speaking to software engineer, life coach, and algorithm expert (who also happens to be my little brother) Billy Seol, who is here to clarify what the heck we should do about it all. He's giving us the lowdown on how social media algorithms really work and the reality of what healthy business growth looks like.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/262

I speak with so many clients who live in fear of being cancelled.The truth is being cancelled isn't a real thing. If you are gripped by the fear of being cancelled, listen in. I'm showing you how to focus back on your integrity instead of perpetually minding other people's opinions, why businesses are more resilient than you think, and how to exercise your voice in a way that's free from the fear of being cancelled. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/261

How do you know when an idea or inkling is coming from the spirit of your business? How much of it is our busy internal chatter or old anxiety patterns?When should you heed the messages the spirit of your business is trying to communicate to you?Join me this week for answers to these questions, to learn how to start working with the spirit of your business, and to hear how powerful it can be to think of your business as an unseen ally.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/260

What I have to share this week might be contrary to what most people want to hear about being in business, but it's time I got my opinions off my chest in the hopes that it releases you from any beliefs that are killing your soul.Listen in for even more unpopular opinions I have about what it means to be in business, and how considering them for yourself might change everything.Find links to everything mentioned in this episode here:  https://www.simonegraceseol.com/259

There are certain things about business that I often hold back from sharing because I think people just don't want to hear them. And they usually don't. However, I know that actively avoiding what is true can end up hurting you even more.The antidote is to identify and examine what is true, even if it's uncomfortable. This week, hear 10 of my most unpopular opinions about business, and how contemplating them for yourself might completely transform your experience of entrepreneurship right now. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/258 

The next round of Integrative Change Work is starting on September 9th, 2023, and there is a brand-new exciting course inside called The 8K Challenge.The 8K Challenge teaches you to center your uniqueness and learn skills that will enable you to help people in powerful ways.In this bonus episode, learn more about The 8K Challenge and what you can expect. Hear exactly how it'll transform your business, how you'll make your investment back, and the indefinite support you'll receive once you join.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/bonus

Every time you put a piece of marketing out into the world, you are intending it to be received by another human. But something I've seen time and time again is that we don't give much thought to who that person is. The consequence? Marketing to someone random, someone who doesn't care about your work, or even someone you actively don't want to market to.Discover why clarifying your invisible reader or listener will dramatically improve your marketing. Hear why not clarifying this person will likely lead you into the trap of ineffective marketing, and how to foster a relationship with your invisible people in a way that assumes trust, mutual affection, and resonance.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/257

Have you ever been given feedback on optimizing your business, only to find that you don't want to do any of those things? Ever got someone to edit your marketing copy to find it no longer sounds anything like you?You may be at risk of expert-washing your work.This week, discover the dangers of expert-washing your marketing, the difference between trusting your unique brilliance versus trying to fit into someone else's mold, and how to never betray yourself in the name of expert advice. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/255

Do you ever feel pressured to skip out on sleep, vacations, or time to feed your mind, body, and spirit for the sake of your business?I used to relate to this... but not anymore.This year, I am intentionally and strategically downsizing my business. Tune in to hear why I'm doing this, and my tips for practicing strategic downsizing in a way that feels joyful, ease-filled, and sustainable. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/255

There's an elephant in the room... the coaching room. And it's time to talk about it.The Integrative Change Work Certification, co-taught by Melissa Tiers and yours truly, begins September 9th! Enroll today. Come hang out with Simone and Melissa on Instagram! 

Just like everyone else, I rushed to the theater to see the Barbie movie when it came out. There was one monologue in particular from the movie that really illuminated something for me. Women entrepreneurs are set up to meet impossible standards... and enough is enough. Join me in letting the patriarchy crumble one step at a time by boycotting unrealistic standards.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/254

What are the deaths that need to happen in your business right now?In order to move forward in business, there are certain things that need to die to keep the regenerative cycle of nature going. This week, hear everything I've had to let die in my business, what happens when you resist a necessary death, and why leaning into the discomfort of death is worth more than you can imagine. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/253

Do you ever feel like the business world is full of contradicting advice? If you're left wondering what's really true in business and what you should be focusing on, you're in the right place.It can be easy to fall into the trap of paralysis in the face of paradoxes, but what I'm offering you today will allow you to take action in your business from a place of clarity, power, and true agency. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/252

Some things we wish people would know...Addiction is not a disease.You don't have to quit all your addictions.But if you want to quit (or help someone else quit), there is a protocol that makes it so much easier. This small conversation I had with Melissa will debunk common myths about addiction, shed light on what addicts truly need (spoiler alert: it's not more of the medical-rehab-industrial complex) and what it really takes to change any tenacious habit. For more, join us on this 100% FREE class (because the world needs this information):The Addiction Protocolwith Melissa Tiers + Simone SeolThursday, July 13th, 7-9pm ETMissed the live class? No problem! Grab the replay HERE

“Anti-racism without the body may be futile because it's just a concept, a performance, an identity. I can claim to not be racist. I can want to not be racist. But what about my body?” That was part of Luis Mojica's invitation to me to join him on his podcast, Holistic Life Navigation, to discuss the power of healing prejudice, racism, and discrimination through a somatic lens.We're diving into how shame leads to performative allyship and fawning, and why it's not possible or necessary to exorcise all of your unconscious biases.Find links to everything mentioned in this episode as well as Luis's work here: https://www.simonegraceseol.com/251

How do you create a business that people would really miss if it were to go up in flames? How do you grow a business that is also a pillar of its community and a treasure in its neighborhood? Because those are the types of businesses that are missed. This week, I explore the concept of a mom-and-pop-shop business approach and what makes it have such an impactful presence and be fundamentally resilient.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/250

Those in the helping profession have historically been under-compensated if they're not being shamed into offering their services for free out of the goodness of their hearts. This week I encourage you to lovingly, peacefully, and uncompromisingly set a new standard for the value of your labor. You'll hear the history behind why women especially feel squidgy about setting prices that reflect the value of their work, my philosophy on ethical pricing, and how to charge in a way that feels beautiful.Find links to everything mentioned in this episode here:  https://www.simonegraceseol.com/249

Most entrepreneurs aren't aware of their invisible workload until it leads to burnout or giving up on their businesses entirely.  Underestimating, or worse, completely ignoring the invisible workload has taken down more businesses than I can count. It is an epidemic. That's why, in this episode, you'll learn how to account for the invisible work you have on your plate and a list of questions you have to prioritize answering if you want a thriving business.  Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/248

Have you ever offered something you put tons of value into, set a ridiculously low price for it believing it's a no-brainer for people to buy, only to be unpleasantly surprised that no one seems interested? This can be such a deflating experience.I'm showing you how to actually make money selling cheap offers. Hear the mistakes almost everyone makes, how to avoid creating disappointing results, and my secrets to success in selling low-end offers. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/247

A planet on fire, toxic capitalist dystopia, the ruthless commodification of your creativity, and the sheer exhaustion of survival got you down? We've got on tap: 100% free + 100% outrageously useful masterclasses for life, business and activism... for those of us who are screaming into the void.CERTIFIED 100% bypassing-free, “love and light”-free, ”just think better thoughts”-free (and yet persistently, immensely hopeful.Sign up for the first class in the series (June 6): The Dilemma of Selling Individual SolutionsGrab the book Regenerative Business by Samantha Garcia (99 cents until Friday, May 2nd) to be admitted to the Regenerative Business masterclass on June 14thJoin my email list to be updated on all upcoming free classes

It's time to get curious about how, as stewards of humanity, we can begin aligning our businesses with nature to make the world better.Sam Garcia is the author of Regenerative Business, a business book that is paradigm-shifting and monumental. She is the CEO of Dirty Alchemy where she helps coaches and leaders integrate reality-altering spiritual practices so they can build a sustainable business that feels light and nourishing. In this conversation, Sam hones in on the importance of cultivating a regenerative business, and how you can begin aligning your business with principles of nature. Find links to everything mentioned in this episode as well as links to Sam's work here:  https://www.simonegraceseol.com/246

In the name of Global Accessibility Awareness Day, I'm sharing some things that I've gotten wrong about accessibility in my business. I realized I was operating by some assumptions about accessibility that had me oblivious about disabilities, and I'm sharing them with you in case you're having the same thoughts.Discover how you can truly enjoy yourself as you learn more about accessibility, and why doing so allows you to have a much greater impact over the span of your life.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/245

I'm sharing one of the most horrifying blind spots I've had as a marketing coach with you this week.This blind spot is that visibility, authenticity, and the ability to command authority are not applied the same way to all people. They are intersectional.Marketing, selling, and anything that involves putting ourselves in public perception have never been the same for all bodies, and I want to address this in today's episode.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/244

A lot of people have suspected, with good reason, that there's a thin line between self-development communities and cults. Some have begun questioning whether they're in cults, or turning away from certain leaders because it started feeling cult-like.Hear why there's a danger of running into cultish dynamics, especially in coaching, spiritual, healing, or health-related fields, my insights on how wanting power is an unchanging part of human nature, and how to acknowledge that while being cult-immune.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/243

Discover the story behind my podcast rebrand. I'm offering the journey of exploration that I've been on as it relates to my heritage, culture, physical DNA, and spirituality, and why I'm choosing to serve and love on you as your Korean mom. If you're also contemplating a pivot, transition, or rebrand, I hope that sharing my process helps you clarify your own thoughts about how you want to move forward in the world.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/242

I've invited three unicorns to the podcast. As straight, cis-gender men who are deeply thoughtful, aware, and constantly working to dismantle the unhelpful systems we live in, they are a vanishing rare breed.Israel Smith, Amar Atma Khalsa, and Pete Sibley and I have a conversation about the power dynamics in the world, why the patriarchy is just as harmful to straight, cis-gender men, and how these men are paving the way for non-toxic masculinity through their work.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/241

You might believe that writing a book requires you to go through a stressful, angst-filled, drama-inducing process. But let me assure you, that's not the case. In fact, all that drama could be detrimental to your book's success. If you've ever had the desire to write a book, you won't want to miss this episode. I'll show you how writing a book is much more straightforward than you think, the steps to take to build your body of work while enjoying the process, and a secret that will blow your mind. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/240

If you're watching other people enjoying success, and feel a pang of real, visceral pain that you aren't in the same position, this episode might be just what you need to hear.This is my love letter to anyone who feels worn out and weary from many years of hustling hard. I'm showing you why, even though it might not seem like it, you're doing your business-building journey exactly as you should.Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/239

Wherever you are on your entrepreneurial journey, if you feel the pull to express yourself through the medium of a podcast, listen in. I offer my top insights on what creates a body of work that brings your business success, why I'm able to show up week after week consistently, and my best advice for sharing your voice in a way that creates tons of value for listeners who resonate with you. Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/238