Podcasts about Fully Booked

You're booked solid. All the creative projects you wanted. All the clients saying yes. Your portfolio is overflowing. But you're exhausted. Overworked. The money isn't matching the hustle. And you're wondering if building a bigger creative business means becoming a manager of people you don't want to manage. In this episode of The Expert Edge, I sit down with Laura Higgins, who went from struggling with pricing and positioning to building a multi-seven-figure creative business. More importantly, she did it without losing the freedom, fun, or creativity that makes the work worth doing. Here's what most creatives don't realize: being good at your craft isn't enough. A photographer can take stunning photos. A designer can create beautiful work. An agency owner can deliver incredible results. But when it comes to pricing, selling, marketing, and building systems? Most creatives freeze. We talk about how Laura got the "niche slap" early on, shifted her entire positioning, and built a tiered system that serves creatives at every stage-from beginners to six-figure earners making $150K/month. What you'll learn: → Get the niche slap - Why serving everyone means helping no one (and how narrowing down changes everything) → Solve for what they don't want - Why negative positioning attracts better clients than positive promises → Build a tiered approach - How to serve different avatars at different revenue stages with different offers → Promise identity, not income - Why shifting from "make $30K/month" to "become this version of yourself" keeps clients longer → The creative business problem - Why photographers, designers, and agencies stay booked but broke → How to position yourself as the expert in the creative space → The benchmark that works (and why it matters for your pricing) Real insights from the episode: Laura's journey from starting a creative business at 23 with no idea how to sell The moment Colin told her "you're serving too many people" (the niche slap) How she started with a $9 product (Fully Booked) to filter for the right people Why her original promise of "$5K to $30K/month" had people leaving when they hit $30K How shifting to a $10K/month benchmark changed her entire business The difference between marketing to income vs identity Why some clients want $30K/month with 20 hours of work, others want $150K/month with a small team How creatives lose their creativity when they scale (and how to prevent it) The role of messaging when different people have different goals Why "what they don't want" matters more than "what they do want" Connect with Laura on Instagram @laurahiggins (it's aura, not laura, because she's Australian). DM her, tell her you listened to The Expert Edge. She's crushing it in the creative space and if you're a photographer, designer, web designer, or agency owner looking to scale without losing your mind, check out her work. She also has a podcast called My Business Playbook if you want more from her every week. Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California Register here: https://training.colinboyd.co/ssa-live-event Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode336 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Selling products doesn't have to feel awkward or salesy. In this episode of Fully Booked, Elicia Crook shares simple strategies for recommending products you genuinely use, love, and believe can help your clients.  Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Resources: I love being a massage therapist, but there was a point where I'd realized I'd built a really busy practice and also accidentally built a business that completely relied on me. If I didn't treat, I didn't earn, and I knew I wanted more, more income, more impact, more freedom, but mostly more choice. I didn't wanna stop being a therapist. I wanted to build a business that supported the life I actually wanted, and learning how to think like a business owner changed everything for me, and that's why I created Mastery. So if you love what you do, but there's a part of you thinking, "I know my business could be more than this," book a Mastery call. You can apply at the bottom on the page and book a call with my Christine or James to get eyes on your business. Let's put 20 minutes of eyes on your business to see what's possible. https://healthleaderco.com/mastery   "Making the Leap to a Full-Time Business" https://www.abmp.com/learn/course/making-leap-full-time-business-part-1-mindset Sponsor: Jane is a practice management platform for health and wellness clinics, used by more than 245,000 practitioners worldwide. Jane helps practitioners schedule appointments, chart treatments, bill insurers, and get paid all in one secure, beautifully designed platform. Learn more about Jane at jane.app/demo and if you're ready to get started, use the code ABMP1MO for a one-month grace period on your new account. For more details, visit jane.app, jane.app/pricing, and jane.app/features.

Could a total stranger tell what you shoot and why they should book you within five seconds of landing on your Instagram?In this episode, I'm sharing my bookable brand framework, the three things every clear, magnetic brand has in common, and helping you write a single sentence that sums up exactly who you serve and why. Part two of the Fully Booked Bootcamp series. _________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you'll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That's exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let's build momentum together.

Hi friend! We are kicking off a four part podcast series: Fully Booked Bootcamp.  You're posting, your work is good, and your calendar still has gaps you didn't plan for. Sound familiar?In this episode, I'm breaking down the three specific things that almost always stand between a photographer and a full calendar, and walking you through a quick self audit so you can figure out which one is actually yours. This is the first episode in my four part Fully Booked Bootcamp series, and it's the perfect place to start before we touch anything else. _________________________________________________________Can I be your big photographer sis for a second?You do not need another saved post, random marketing tip, or strategy you'll forget by tomorrow.What you need is consistency, support, and a simple plan you can actually stick to.That's exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get:✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/trainingCome join us inside Market Like a Tog and let's build momentum together.

Would you like to get the absolute most out of every workshop you attend? What helps us retain information? And more importantly, how do we take all those incredible things we learn and put them into practice when we get home? Learning something is one thing. Doing something with it is where the magic happens. And that's exactly what I'm going to share with you in this episode. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Resources: I love being a massage therapist, but there was a point where I'd realized I'd built a really busy practice and also accidentally built a business that completely relied on me. If I didn't treat, I didn't earn, and I knew I wanted more, more income, more impact, more freedom, but mostly more choice. I didn't wanna stop being a therapist. I wanted to build a business that supported the life I actually wanted, and learning how to think like a business owner changed everything for me, and that's why I created Mastery. So if you love what you do, but there's a part of you thinking, "I know my business could be more than this," book a Mastery call. You can apply at the bottom on the page and book a call with my Christine or James to get eyes on your business. Let's put 20 minutes of eyes on your business to see what's possible. https://healthleaderco.com/mastery   Making the Leap to a Full-Time Business" https://www.abmp.com/learn/course/making-leap-full-time-business-part-1-mindset   Sponsor: Jane is a practice management platform for health and wellness clinics, used by more than 245,000 practitioners worldwide. Jane helps practitioners schedule appointments, chart treatments, bill insurers, and get paid all in one secure, beautifully designed platform. Learn more about Jane at jane.app/demo and if you're ready to get started, use the code ABMP1MO for a one-month grace period on your new account. For more details, visit jane.app, jane.app/pricing, and jane.app/features.  

For authors curious about screenwriting, knowing how to write for the screen is only part of the equation. Writing for the screen is entirely different from putting a novel together, and there is an entire industry surrounding the process that brings its own opportunities, challenges, and often unpredictable paths to success. This week, Craig and Roland explore that world with writer and Emmy-winning producer Elliot Blake, whose decades-long career has taken him down a winding path through animation, television, audio drama, and prose. Elliot shares how he found his way into the entertainment industry, what it really takes to get a project from idea to screen, and why persistence and patience can be just as important as writing talent. The conversation not only covers the differences between writing for the page and writing for the screen, or what happens when stories move between mediums, but also the realities of the industry itself. Developing a project can involve far more than just the writer, with producers, studios, artists, and other collaborators all playing a role in bringing a story to life. Elliot generously shares lessons he's learned throughout his career, such as how to work within the rules without getting trapped by them, the importance of studying successful scripts, and why you should never assume you've learned everything you need to know. Any author curious about screenwriting will find this discussion a fascinating and candid look at both the creative process and the industry surrounding it.    Elliot Blake https://elliotblake.com/     Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

Most entrepreneurs focus on revenue and conversion data, but your daily schedule tells the real story.  This video explores why your calendar is the most accurate record of your identity and the actual health of your spiritual business.  If you feel like your work is becoming draining rather than fulfilling, your time allocation is likely the culprit.  We examine how to assess your calendar management to distinguish between necessary effort and unintentional self-sacrifice.  By looking at how you spend your days, you can identify patterns that hinder sustainable business growth.  This approach shifts the focus from external vanity metrics to internal alignment and operational reality.  0:00 Is Your Calendar Sabotaging Your Success?  2:10 The Calendar Audit: A Deep Dive Into Your Habits  4:13 Focusing on the 20% for Maximum Expansion  5:46 Overcoming the Unconscious Resistance to Change Subscribe for weekly videos on expansion in spiritual business and life, and tell me in the comments: what is the biggest time-drain currently on your calendar? 

What happens when you stop searching for another certification and start thinking like a business owner? In this episode, Heather sits down with Bright Wave Myofascial Release owner Kelly Taylor to discuss her journey from losing clients after transitioning to an MFR-only practice to building a consistently full schedule and growing her revenue through coaching, confidence, and better business decisions. Kelly shares how mindset work, evaluating her sales process, and trusting proven systems helped her overcome self-doubt and create a business that supports both financial goals and personal freedom. In this episode, you'll learn: Why transitioning to an MFR-only practice initially hurt Kelly's confidence How coaching helped her develop the mindset of a business owner The role evaluation plays in improving sales conversations How selling packages became easier through consistent systems Why confidence comes from trusting your process How Kelly increased both revenue and consistency in her practice Planning vacations and time off without sacrificing income Creating a practice that supports long-term financial freedom Why community and accountability accelerated her growth The importance of making business decisions without seeking constant validation If you're ready to stop chasing more certifications and start building a practice that consistently serves your clients while supporting your life, this episode is for you. Connect with Kelly Taylor Website: https://www.brightwavemfr.com/ Instagram: https://www.instagram.com/brightwavemfr Facebook: https://www.facebook.com/brightwavemfr   Ready to build your practice like a business owner? Foundations is Heather's 12-month coaching program designed to help therapists develop the systems, pricing, policies, and business mindset needed to create a profitable, sustainable practice. Enrollment closes August 16. Join now and receive a printed Foundations workbook to support your journey. Learn more at https://heatherhammell.com/foundation.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

0:00 Why Your Successful Business Feels Like a Trap  2:10 The Expensive Lesson of My Failed Launch  3:50 Solving Spiritual Problems with Business Tactics  7:05 Shifting from Survival to Soul-Led Expansion  

What if the business you've built... isn't the business you actually want?We've been taught that success looks like a fully booked calendar, more clients, and working longer hours.But what happens when you finally get there... and realize you're exhausted?In this episode, I'm sharing the story of how I realized I had built myself another job after leaving teaching. From the outside, everything looked successful. My calendar was full, my clients were getting incredible results, and my business was growing.But behind the scenes?I had no space.No capacity.And no real plan for how I was going to keep growing without burning myself out.This episode is an invitation to challenge everything you've been told about what a "successful" business should look like and to start asking better questions about the business you actually want to build.Because freedom doesn't happen by accident.It's designed.In This Episode, We Talk About:• Why a fully booked calendar isn't always the goal.• The moment I realized I had recreated another full-time job for myself.• How I shifted from trading time for money to building a business that could grow without requiring more of me.• The mindset shifts that helped me stop chasing hustle and start creating space.• Five powerful questions to help you determine whether your current business model can actually support the life you want.Questions to Reflect OnGrab a notebook and spend a few minutes with these:• How many hours are you actually working each week?• How many clients can you realistically support without burning out?• Can your current business model actually create the income you want?• If 10 new clients signed up tomorrow, would you feel excited... or overwhelmed?• Does your current business model support the freedom you want, or just the pressure you've normalized?Sometimes awareness is the first step toward building something better.Ready to Build a Business That Gives You More Freedom?If this episode has you thinking there's got to be a better way, I'd love to invite you to join the Course Creator Bootcamp Waitlist.Inside Course Creator Bootcamp, I'll help you turn your expertise into a scalable digital course that creates more freedom, impact, and income without simply adding more hours to your week.

In this episode, host Don sits down with Dr. Sinehan Bayrak, a board-certified facial plastic surgeon who filled her Philadelphia practice in under two years without spending a dollar on paid advertising. She takes apart the assumption that growth requires more ad spend, more staff, and more square footage, arguing that most practices are buying volume when they should be building fit. Dr. Bayrak walks through the actual mechanics: how her first 25 surgical cases came out of non-surgical appointments, why she never discounted them, and how Instagram functions as pre-education that shortens consults instead of just filling them. She details the free online consult pre-assessment that screens candidacy and pricing before anyone books, the $100 non-refundable consult fee that separates serious patients from browsers, and the self-scheduling technology that let her operate for two years without a receptionist. Her framework for scaling is deliberately unglamorous. Grow revenue by raising prices you can genuinely justify, reevaluated every six months, before you grow complexity. And her closing warning is aimed squarely at anyone trying to copy someone else's model: patients can tell when it isn't yours.  

Marketing a book is one thing, but building an author career is something else entirely. This week on Fully Booked, Craig and Roland sit down with publishing professional and author brand strategist Jessica Sorentino to explore why the most successful authors focus on building and maintaining relationships with their readers that start long before launch and continue between every release. Today's readers are buying you as an author just as much as your book, which is why your marketing should focus on building trust and recognition over time, not simply promoting whatever your latest project happens to be. To help with that, Jessica shares actionable strategies for creating a memorable brand, avoiding the biggest mistakes she sees writers make on social media, and turning the overwhelming chore of marketing into an opportunity to create genuine connections with readers. Along the way, the discussion also explores immersive book promotion, how to measure what actually works, and why your email list should be your biggest marketing priority. Consistent visibility that extends far beyond release day is the key to long term success, and this episode will leave you with a fresh perspective on what it really takes to build an author career that lasts.    Jessica Sorentino https://jessicasorentino.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

You've got the reels going. The stories every day. The before-and-afters, the trending audios, the whole algorithm checklist. And yet Sunday night rolls around and you still don't know where your next client is coming from.That's not a content problem. That's a visibility problem, and it's the wrong one you've been solving.This is what this episode is about.In this episode:Why August is the linchpin month that determines your entire holiday season and end-of-year numbersWhy posting more isn't the answer when it comes to bringing in new clients, and what to focus on insteadThe real reason Instagram isn't a visibility strategy, even when it's part of your marketingWhy the clients who are ready to book right now are on Google and AI search, not scrolling their feedWhat it actually means to have a "digital footprint" and why an empty one means the search spiders find nothing to indexSalon Visibility: The training that builds your digital footprint so new clients can actually find you, on Google, on AI search, everywhere they're looking. This is the foundation everything else gets built on. Learn more: https://www.salonmindsmastermind.com/salon-visibilityThe Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. Learn more: https://www.lexilomax.com/monday-club

Most therapists want better results in their practice, but very few are consistently evaluating what is actually creating those results. In this episode of The Fully Booked Therapist Podcast, I break down Standard #5 of a fully booked therapist: self coaching and evaluating on purpose. I explain why most therapists only pay attention when something goes wrong and how that approach causes them to miss valuable opportunities for improvement. I also share the three-question evaluation framework I teach inside Foundations and explain how therapists can use it after client sessions, rebook conversations, sales interactions, and coaching calls. You'll learn how self coaching helps therapists take ownership of their results, identify what is working, and make intentional adjustments that improve performance over time. If you've ever wondered why some therapists consistently improve while others stay stuck repeating the same mistakes, this episode will show you how evaluation becomes the bridge between experience and growth.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Is "Fully Booked" Really the Goal?Being fully booked feels like success. And in many ways, it is. But if you are the only one delivering your service, every dollar you make still requires your direct time and energy.That's not a business. That's a job you created for yourself.In this Maggie's Moment, I'm challenging one of the most common — and costly — mindsets I see in service-based business owners: the belief that fully booked is as far as they can go.In This Maggie's Moment:Why being fully booked is a milestone, not a destinationThe real opportunity that owning a business gives you — and why so many people never tap into itThe limiting beliefs that keep talented, successful business owners stuck at their income ceilingA real client story that shows how a path to scaling always exists — even when it seems impossibleWhy not exploring how to scale isn't playing it safe. It's leaving wealth on the table.This One Is For You If...You're at or near fully booked and not sure what comes nextYou've told yourself your business "can't be scaled"The idea of building a team or changing how you operate feels overwhelmingYou haven't yet allowed yourself to ask — but what if I could?Connect with Maggie: https://stairwaytoleadership.com

One of the things I've been thinking about lately is the idea of independence versus interdependence. As business owners, especially in the massage and wellness industry, we often celebrate independence. In fact, for many of us, independence was the reason we started our businesses in the first place. We wanted freedom: freedom from a boss, freedom from being told when we could take holidays, and freedom to choose our clients, our hours, our pricing, and our direction. Independence is incredibly attractive because, for many people, it represents choice. But what I've noticed over the years is that independence isn't where growth ends. It's just one stage of the journey. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/   Resources: Health Leader Mastery  Health Leader Mastery is our flagship 12-month coaching and mentoring program designed for massage and wellness professionals who want to grow a profitable, sustainable practice without burnout. Through a combination of training, coaching, accountability, planning, leadership development, and a supportive community, you'll gain the systems, strategies, and confidence to attract more clients, increase your impact, and build a practice you genuinely love. https://healthleaderco.com/mastery The Pain Australia Mapping: https://www.painaustralia.org.au/static/uploads/files/mpact.pdf   Making the Leap to a Full-Time Business" https://www.abmp.com/learn/course/making-leap-full-time-business-part-1-mindset   Sponsor: Save time and reduce stress with MassageBook. It's not just software—it's a comprehensive solution that handles online scheduling, payment processing, and marketing campaigns, making it easier for you to provide your clients with top-notch care. Enjoy free, unlimited access for 30 days and save on your monthly subscription with your exclusive ABMP member discount.  Special Offer:  Right now, MassageBook is offering listeners $50 off when they sign up with coupon code ABMP50. Start your free 30-day trial today and transform your practice with tools designed to increase bookings and streamline client management.  Connect with MassageBook:  Visit their website: MassageBook  Follow MassageBook on Facebook, Instagram, LinkedIn   

Children's books may look simple on the surface, but creating one that resonates with young readers takes far more than a good idea. This week on Fully Booked, educator and children's author Bridget Gengler explains why writing for children requires purpose, empathy, and a deep understanding of what young readers truly need. She argues that writing for young minds is about more than entertaining or teaching in the moment, but about inspiring a lifelong love of reading. Drawing on more than 30 years in the classroom, Bridget shares how she uses her students as beta readers, what their reactions have taught her about refining a story, and why the strongest children's books balance meaningful messages with engaging storytelling. From collaborating with illustrators to learning how young readers interact with every page, today's conversation is packed with practical insights for authors hoping to connect more deeply with young minds and keep them coming back for more.    Bridget Gengler https://bridgetgengler.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

You've got the reels going. The stories every day. The before-and-afters, the trending audios, the whole algorithm checklist. And yet Sunday night rolls around and you still don't know where your next client is coming from.That's not a content problem. That's a visibility problem, and it's the wrong one you've been solving.This is what this episode is about.In this episode:Why posting more isn't the answer when it comes to bringing in new clients, and what to focus on insteadThe real reason Instagram isn't a visibility strategy, even when it's part of your marketingWhy the clients who are ready to book right now are on Google and AI search, not scrolling their feedThe three things that actually build a strong Google presenceWhy Q3 is the moment to prepare for the biggest cash quarter of the year, even if it isn't the biggest revenue quarter itselfSalon Visibility:The training that builds your digital footprint so new clients can actually find you, on Google, on AI search, everywhere they're looking. This is the foundation everything else gets built on. Learn more: https://www.salonmindsmastermind.com/salon-visibilityThe Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. Learn more: https://www.lexilomax.com/monday-club

Many occupational therapists dream of starting a private practice but struggle with knowing when it's the right time to leave traditional employment. In this episode, I sit down with occupational therapist and myofascial release practitioner Shauna, who shares how she grew her MFR practice from approximately $15,000 in annual revenue to more than $121,000 while creating a schedule that supports both her family and her business. We discuss what led her to leave traditional pediatric occupational therapy, how she gradually transitioned into private practice, why she now believes a fully booked MFR practice offers greater security than a traditional job, and the mindset shifts that helped her confidently build a thriving business. If you're an occupational therapist wondering whether it's possible to build a fully booked MFR practice, this conversation offers practical insights from someone who's done exactly that. ABOUT SHAUNA Shauna is an occupational therapist with more than 16 years of experience. After experiencing burnout in traditional pediatric practice, she discovered John F. Barnes' Myofascial Release (MFR), which inspired her to open Rooted OT in 2024. Today, she serves clients across the lifespan through her fully booked MFR practice and is passionate about helping people through a holistic approach to care. Guest Contact Website: https://therootedot.com/ Instagram: https://www.instagram.com/the.rooted.ot Facebook: https://facebook.com/profile.php?id=61556970875054   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Social media can feel like one more thing on an author's endless to do list, but what if it could become one of your most effective marketing tools? This week, social media strategist Karlyn Ankrom joins us to explain how authors can stop chasing algorithms and start building genuine connections that turn casual followers into loyal readers. From choosing the right platform to creating content that keeps working long after launch day, she shares practical strategies any author can put into action. Today's conversation explores why relationship building matters more than going viral, how to create engaging content without spending hours online, and simple techniques like documenting your writing journey, repurposing your existing work, and using "one page, one line, one post" to generate an endless stream of ideas. Whether you're writing fiction or nonfiction, this conversation is packed with realistic advice to help you grow your audience, keep readers engaged, and make social media feel a little less overwhelming.    Karlyn Ankrom https://ohsnapsocial.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

You know the conversation. It's been sitting in the back of your mind for weeks, maybe months, maybe a whole freaking year. You know exactly what needs to be said and to who, and you keep telling yourself it'll sort itself out on its own.It won't. It's not staying still while you wait, it's growing, and it's quietly eating into your culture, your team, and your revenue until you finally deal with it.That is what this episode is about.In this episode:Why avoiding a hard conversation isn't kindness, even though it feels like it. It's the opposite, and your team can always tell when you're doing itThe real reason salon owners avoid these conversations: not because they don't care, but because they care too muchHow to walk into a hard conversation clear instead of emotional, and why getting specific early keeps things from blowing up laterWhy your team doesn't need you to be their friend, they need you to be their leaderThe truth about timing: the version of this conversation that happens six months from now is always harder than the one you could have todayThe Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. Learn more: https://www.lexilomax.com/monday-club

Most therapists spend their days reacting. Reacting to cancellations. Reacting to client messages. Reacting to slow months, difficult conversations, and unexpected problems. In this episode of The Fully Booked Therapist Podcast, I break down Standard #4 of a fully booked therapist: learning how to respond instead of react. I explain why reacting creates chaos in your business, how emotions influence decision-making, and why the ability to pause and respond intentionally is one of the most valuable skills you can develop as a business owner. You'll also learn how I use The Model, a coaching tool that helps therapists separate circumstances from thoughts, feelings, actions, and results so they can make decisions from clarity instead of emotion. If you've ever found yourself frustrated by cancellations, upset by client behavior, or emotionally exhausted by the ups and downs of running a practice, this episode will help you build a more stable, predictable, and sustainable business.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of Fully Booked, Elicia explores the ESIP Framework—Environment, Structure, Implementation, and People—and how these four elements work together to create a thriving, intentional workplace culture. Elicia explains how clear purpose, effective systems, consistent execution, and aligned people can strengthen accountability, improve performance, and help your business grow by design rather than by default. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/   Resources: Health Leader Mastery  Health Leader Mastery is our flagship 12-month coaching and mentoring program designed for massage and wellness professionals who want to grow a profitable, sustainable practice without burnout. Through a combination of training, coaching, accountability, planning, leadership development, and a supportive community, you'll gain the systems, strategies, and confidence to attract more clients, increase your impact, and build a practice you genuinely love. https://healthleaderco.com/mastery The Pain Australia Mapping: https://www.painaustralia.org.au/static/uploads/files/mpact.pdf Making the Leap to a Full-Time Business" https://www.abmp.com/learn/course/making-leap-full-time-business-part-1-mindset Sponsor: Save time and reduce stress with MassageBook. It's not just software—it's a comprehensive solution that handles online scheduling, payment processing, and marketing campaigns, making it easier for you to provide your clients with top-notch care. Enjoy free, unlimited access for 30 days and save on your monthly subscription with your exclusive ABMP member discount.  Special Offer:  Right now, MassageBook is offering listeners $50 off when they sign up with coupon code ABMP50. Start your free 30-day trial today and transform your practice with tools designed to increase bookings and streamline client management.  Connect with MassageBook:  Visit their website: MassageBook  Follow MassageBook on Facebook, Instagram, LinkedIn   

In this episode of Fully Booked, Roland and Craig are joined by Ralph R. “Rick” Steinke, a 28 year U.S. Army veteran, West Point graduate, former Defense Attaché to France, and author of the Major Jake Forina thriller series. Rick shares how a career spent commanding troops, working with NATO, leading counterterrorism efforts, and building international partnerships has shaped the stories he writes today. From deadly virus outbreaks to the Russia Ukraine conflict, he explains how real world experience helps him create fast paced thrillers that feel both authentic and cinematic. The conversation also explores Rick's approach to the writing process, including what he learned from James Patterson, Dan Brown, and Ken Follett, why he combines planning with discovery as he writes, and how short chapters and strong cliffhangers keep readers turning the page. Rick also shares insights from his writing journey, including how he balances realism with entertainment and the realities of publishing on Amazon. Whether you're writing your own thriller or simply enjoy stories inspired by today's global events, this episode is packed with insight and inspiration.   Ralph R. “Rick” Steinke https://ricksteinke.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

You know exactly what you want your salon to be. You can see the culture, the standards, the client experience, the team that shows up fully invested. You've trained for it. You've hired for it. And somehow, you're still the only one who really gets it.Here's the thing nobody tells you: that's not a hiring problem or a team problem. It's a systems and leadership gap, and it's the number one thing salon owners bring to Lexi right now.That is what this episode is about.In this episode:Why the gap between the vision in your head and what's actually happening on your salon floor isn't a sign you hired badly, it's a sign the standard only lives in your mindThe real difference between culture and supervision, and why a team that only performs when you're watching hasn't actually learned the standardWhy salon owner overwhelm is quiet, not dramatic. It builds in small cracks long before it becomes a breaking pointWhat actually closes the gap: not more training, not another team meeting, but infrastructure, written standards, and a leadership identity strong enough to hold the culture when things get hardWhy community changes everything, and how the isolation of being "the only one who gets it" disappears when you're building alongside other salon owners doing the same workThe Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched. Learn more: https://www.lexilomax.com/monday-club

Blending genres is one thing, but making readers believe they belong together is something else entirely. And when you're combining supernatural elements with crime fiction, there are even more considerations. This week's guest, Caryn McCann, explains how mythology can deepen a mystery by raising the stakes, shaping character motivations, and driving the narrative, but if the supernatural becomes the solution to the mystery, readers can feel cheated. Caryn shares how she carefully combined Chinese mythology with crime fiction while keeping every investigation grounded in evidence, logic, and procedural credibility. That commitment to authenticity didn't just strengthen the stories. It also gave Caryn unexpected marketing advantages, opening the door to creative partnerships and helping her reach readers in ways traditional advertising couldn't. Her experience is a reminder that the qualities that make your book different can also become your greatest marketing asset.    Caryn McCann https://carynmccann.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

If you run a business that can work with people all over, but you're struggling to get clients, this Most Valuable Podcast (MVP) episode is for you!Just because you can serve people anywhere, it doesn't mean it's the best place to START.In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale.Tune into this episode to learn:Why focusing on your local clientele first gives you instant credibility, connection and clarity in your messagingHow local referrals, relationships and visibility can fill your calendar faster than trying to market to the massesWhy focusing on local isn't excluding anyone -- and how clients from other places can still find youMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingEp #105: How Qianlei Built A Fully Booked Acupuncture Practice -- with a 3-month waitlist and 1 Million Instagram FollowersIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

You already know the feeling. You're doing everything, all day, every day, and somehow it still feels like it's not enough. A team issue here, a bad review there, a stylist who's off, marketing you know you need but can't find the time for. And somewhere in the middle of it, a quieter question starts creeping in: am I even good at this?Here's the thing nobody tells you: that question almost never means you're bad at your job. It means you're exhausted from doing a genuinely massive job completely alone.That is what this episode is about.In this episode:Why the "am I even cut out for this" spiral has nothing to do with talent and everything to do with carrying the weight of salon ownership in isolationWhy the highest achievers, the ones who care the most and hold themselves to the highest standards, are often the ones who struggle hardest with confidenceA real story from a discovery call where the "obvious" problem (pay structure) was hiding the real one (culture and leadership), and what happened eight months laterWhy the answer usually isn't a new strategy, another course, or more information, but clarity and the right person to think it through withWant an intensive? DM the word INTENSIVE on Instagram to start the conversation. No pressure, just a real conversation about whether it's the right fit.The Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched. Learn more: https://www.lexilomax.com/monday-club

Most therapists think doing the heavy lifting means working longer hours, seeing more clients, or constantly adding new certifications. In this episode of The Fully Booked Therapist Podcast, I explain why that definition misses the mark. The fully booked therapist does the heavy lifting, but not in the way most people think. The real work happens in the business behaviors surrounding treatment: understanding the client's real problem, creating a clear treatment plan, improving the client experience, making confident recommendations, and refining systems through repetition. I share examples from my own hands-on therapy practice and explain why most therapists focus on improving their clinical skills while avoiding the business behaviors that actually create a consistently full schedule. If you've been busy working in your practice but aren't seeing the growth you want, this episode will help you identify where the real work needs to happen and how small improvements can create significant results over time. **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Every author is looking for the next marketing strategy that will help their book break through the noise. This week's guest, JD Barker, believes that instead of copying what successful authors are already doing, the real opportunity lies in finding the ideas nobody else has thought of yet. That unconventional mindset has helped him build an international bestselling career, launching books in unexpected ways and creating publicity that readers and the media can't ignore. This week's conversation isn't about running better ads or tweaking your Amazon keywords, but rather approaching book promotion from an entirely different perspective. Through a variety of real-world examples, JD explains why authors should think of themselves as a brand, challenge conventional publishing wisdom, and constantly look for opportunities to stand apart from the crowd. If you're struggling to get your books noticed in today's increasingly crowded marketplace, this episode may change the way you think about marketing your next release.    J.D. Barker https://jdbarker.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

You already know what's been sitting in the back of your mind. The problem you keep coming back to, the decision you keep circling, the thing you tell yourself you'll deal with when things slow down. Well, isn't this the slowdown?The salons that finish the year strong are not the ones who waited until they had time to figure it out. They are the ones who used the quieter moments to actually sit down, get clear, and build a plan. Because problems don't stay the same size while you wait. They grow legs. They seep into your culture, your pipeline, your team, and they show up at the worst possible time.That is what this episode is about.In this episode:Why the problem you had in January is still here in July, and what happens if nothing changes by DecemberHow unaddressed team issues quietly become culture problems, and why tolerating them is never neutralWhat's shifting right now with Google and Gemini and why your visibility gap can't wait until Q4 to be addressedWhy solving salon problems in your head, between clients, or over a glass of wine with your partner is one of the hardest ways to actually fix anythingWant an intensive?DM the word INTENSIVE on Instagram to start the conversation. No pressure, just a real conversation about whether it's the right fit.The Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-club

What makes a memoir different from an autobiography, and why do some personal stories resonate so deeply with readers? This week on Fully Booked, Craig and Roland sit down with memoir coach Ally Berthiaume to explore the power of personal storytelling. From uncovering the deeper meaning behind life's defining moments to understanding why memoirs so often focus on resilience, adversity, and growth, Ally explains what separates a memoir from a simple retelling of events. As a memoir coach, Ally understands both the practical and emotional realities of writing about your own life and shares her insights on navigating difficult memories, overcoming emotional roadblocks, and balancing honesty with the challenges of writing about the real people who are part of our stories. Whether you're considering telling your own story or simply curious about the memoir genre, this conversation highlights why memoirs matter and how they create meaningful connections between writers and readers.    Ally Berthiaume https://thewriteplacerighttime.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

Let me say something that might hit close to home: summer hits, the schedule gets a little gappy, and without even realizing it, your team relaxes, the consultation gets shorter, the send-off gets skipped, and the energy shifts. It feels okay. But it's actually costing you.The salons who end up with a fully booked holiday season are not the ones who coasted through summer. They are the ones who used it as a training ground, to sharpen their hospitality, systematize their standards, and make every client feel personally remembered when the pace was slow enough to actually do it right.That is what this episode is about.In this episode:Why a slower season is not downtime, it is your most valuable practice window before the holiday rushHow hospitality slips without you noticing and the real cost it has on client loyalty, especially with new clients building trust right nowWhy summer clients, especially new ones, are the exact clients you need to lock in before the holidaysThe four things to focus on right now: real consultations, making clients feel personally remembered, tightening your rebook, and training your team while things are calmWhy hospitality has to be systematized, not just a vibe, so it holds up on your busiest days and your slowest onesThe Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-club

When I decided to leave my hands-on therapy practice and become a coach, I was nowhere near ready. I didn't have all the credentials, all the answers, or a proven roadmap. What I did have was a willingness to start, and that decision changed everything. In this episode of The Fully Booked Therapist Podcast, I'm diving into Standard #2 of a fully booked therapist: being willing to fail. I share my own experience of building a coaching business before I felt ready and explain why waiting for confidence, certainty, or perfect conditions often keeps therapists stuck. We'll talk about what waiting to be ready really looks like, how confidence is created through action, and why failure is one of the most valuable teachers in business. I also explore the connection between failure, honesty, and vulnerability, and why all three are essential for building a thriving practice. If you've been waiting for the right time to raise your rates, make an offer, market your services, or take the next step in your business, this episode will help you see why willingness matters more than readiness.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Belinda had a great agency, a skilled team, and clients who loved her work but she couldn't convert sales calls, revenue was constantly up and down, and she was doing everything herself. Then she joined Kirsten Roldan's Million Dollar CEO program, rebuilt her offer into a retainer model, hired and trained a team that runs client work without her, and hit her best year in business.This episode is for every agency owner or service provider who's great at what they do but can't figure out why it still feels so hard.Join Million Dollar CEO before it closes here: https://www.kirstenroldan.com/mdcConnect with: Belinda JacobsWebsite: https://techpacks.co/IG Account: @techpacks_co

When writing historical fiction, research can be challenging enough. But what happens when some of the most important details simply don't exist? In this week's episode of Fully Booked, bestselling author Randy Overbeck returns to discuss the unique process of filling in the gaps, as he did while writing his latest novel, which centers on a Revolutionary War spy whose true identity remains one of history's enduring mysteries. Drawing on years of research experience, Randy shares his typical process of uncovering elusive details by digging into primary source documents, following unexpected trails through archives and historical records, and piecing together clues from related events and stories. Along the way, he reveals some of the surprising discoveries he made about the American Revolution and explains how authors can blend fact and fiction while still remaining true to the spirit of the historical record. Whether you're writing historical fiction, researching nonfiction, or simply looking for ways to make your stories feel richer and more authentic, this episode offers plenty of practical insights for your writing journey.    Randy Overbeck https://www.authorrandyoverbeck.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

At some point, a full book stops being the goal and starts becoming the ceiling. You built something real. Your clients trust you, your team shows up, your schedule is packed weeks out — and at the end of the month, the number doesn't match the effort. You did everything right. You saw the clients. You marketed, you sold, you delivered. And still the cash in your account doesn't reflect the pace of your business. This is not a hustle problem. It is a pricing and profitability problem — and it is more common than you think. In this episode, Daniela breaks down exactly why being fully booked and being profitable are two different things, what is actually happening inside the numbers of a busy spa that isn't hitting its financial goals, and how the cost of treatment analysis changes the picture completely. In this episode, we discuss: why the industry's primary scoreboard — 'are you booked?' — becomes a ceiling instead of a goal the two-component calculation most spa owners have never run, and why it matters more than total revenue how to identify which services on your menu are building your business and which are just keeping you busy the three-layer AI analysis Addo uses inside Growth Factor® Implementation to move from data to real strategy what actually changes when a spa owner has this analysis in her hands — and why it is not what most people expect   Want to break past $25K–$35K months without adding more treatment hours? Watch The Systems Shift and learn how 600+ spa owners are scaling into their Spa CEO role (without sacrificing family time or sanity). 

Let me say something that might hit close to home: you are working harder than ever, your book is full, and somehow the money still doesn't match the busy. You are not alone in this. It is actually the most common problem I see across hundreds of salon owners, and the good news is, it is fixable.But not by getting a better booking system. Not by raising your prices. Not by posting more reels. Those things have their place, but none of them alone will get you where you want to go.In this episode:Why being a fully booked, six-figure stylist does not automatically mean your salon is profitable, and what the difference actually looks likeThe ecosystem shift that changes everything: why your marketing, retention, retail, and leadership have to work together or none of it sticksWhy fixes like booking systems, price increases, and visibility pushes only create temporary relief when your salon is operating as a list of separate problemsThe real story behind one of my Monday Club clients who was slammed behind the chair, barely paying herself, and what we actually changed to turn it aroundWhat busy and profitable looks like when all three pillars, visibility, retention, and leadership, are finally working togetherWhy the door you know is not always the door you want, and the mindset shift that has to happen before any of the strategy can workIf you have been nodding along thinking "that is literally me," this one is your sign.The Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched. Learn more: https://www.lexilomax.com/monday-club

In this episode of The Fully Booked Therapist Podcast, Heather Hammel explores the first and most important standard of a fully booked therapist: honesty and vulnerability. Heather shares personal experiences with investing in coaching and explains why growth begins when therapists are willing to acknowledge what is actually happening in their businesses and clinical work. She discusses common ways therapists avoid vulnerability, including sharing only successes, performing confidence, and investing in support without fully engaging in the process. Heather also explains how honesty impacts self-coaching, business evaluation, decision-making, and client care. Whether you're building your practice, working through challenges, or trying to become a more effective therapist, this episode demonstrates why honesty and vulnerability are the foundation that makes every other standard possible.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of Fully Booked, Elicia shares a simple referral strategy she discovered that helped fill her schedule quickly. Easy to implement and highly effective, this approach shows how your existing clients can become your best source of new bookings, without adding more complexity to your marketing efforts. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Resources: Fast Five It's on sale now. Usually, USD $347 but right now $167 for 50% off this mini-course. You'll also receive 4 CE credits with NCBTMB in the US. You can find it at:https://go.healthleaderco.com/fastfive   Website: https://healthleaderco.com/   "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025.   ABMP CE Center Sponsor Save time and reduce stress with MassageBook. It's not just software—it's a comprehensive solution that handles online scheduling, payment processing, and marketing campaigns, making it easier for you to provide your clients with top-notch care. Enjoy free, unlimited access for 30 days and save on your monthly subscription with your exclusive ABMP member discount.    Special Offer:  Right now, MassageBook is offering listeners $50 off when they sign up with coupon code ABMP50. Start your free 30-day trial today and transform your practice with tools designed to increase bookings and streamline client management.  Connect with MassageBook:  Visit their website: MassageBook  Follow MassageBook on Facebook, Instagram, LinkedIn   

How do you turn real life into fiction when the truth is actually harder to believe than anything you could invent? This week we explore exactly that question with guest Sandy Malone, whose Caribbean wedding planning business provided an endless stream of unforgettable stories that eventually became both a reality television show and the inspiration for her novels. From real life bridezillas and wedding disasters to couples so outrageous that their stories had to be split across multiple fictional characters to seem believable, Sandy shares how lived experiences can be transformed into compelling fiction. Along the way, we discuss the balance between authenticity and storytelling, including when to create composite characters, when to simplify real events, and why preserving emotional truth often matters more than preserving every fact. Sandy offers a fascinating look at the challenges of adapting real life for the page while keeping stories engaging, relatable, and believable. For authors looking to draw inspiration from their own experiences, this episode is packed with practical insights, humor, and hard-earned wisdom.    Sandy Malone https://sandymalone.com   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

In this episode, I'm sharing a special announcement for local business owners who want the second half of 2026 to look completely different from the first.I'm walking you through:The 5 essential skills every fully booked local business owner needsWhy it's never a mystery clients aren't coming in when you can bring your marketing back to a process Why I'm hosting a mid-year week-long virtual event (Fast Track Week) for the first time ever inside The Localpreneur AcademyFREE WORKSHOP:Register for The Fully Booked Roadmap on June 22FAST TRACK WEEK:Join The Localpreneur Academy now and get your free virtual pass to Fast Track Week happening June 29 - July 3FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

I'm going to say something that might sting a little, the salon owners who are going to have their best year ever in 2026 are not the ones taking the summer off. They're the ones doing the work in June and July when everyone else decided it was too hot and too fun to think about business.I've watched this pattern play out for 19 years. And I am not about to let you sit in September wondering why Q4 feels so hard when the answers are right here.Whether your summer is busy and you're coasting, or it's a little slow and you're questioning yourself, both of those scenarios are making the same mistake. Summer is not a pause for your business. It's when your Q4 gets built strong or gets broken. And I need you to hear that.In this episode:The two salon owner patterns I see every single summer, and why both are leaving serious money on the tableWhy everything you do (or don't do) right now in June is directly setting up what September, October, November, and December look likeHow the visibility work you do today compounds into a packed holiday season, and why waiting until October is too lateWhy summer is the exact moment to get your junior stylists booked up, and what that means for your revenue by Q4The systems you keep saying you'll get to, and how to actually put them in place now, while you have the breathing room to do it rightThe honest question I want you to sit with: do you actually want to grow your business this year?I'm being a little bossy in this one, but only because I want you to look back at the end of this year and say that summer was the moment everything changed.The Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-club

What separates therapists who consistently build profitable, sustainable practices from those who stay stuck in cycles of inconsistency? In this episode, Heather introduces the 12 Core Standards of the Fully Booked Therapist. These standards are not rules or checklists. They are the behaviors, beliefs, and business practices Heather has observed repeatedly among therapists who build thriving practices while maintaining a life outside of work. You'll learn why standards matter more than tactics, how identity influences business growth, and the specific habits that support consistent bookings, stronger boundaries, better decision-making, and long-term sustainability. In This Episode: Why standards function as a compass rather than a report card • The connection between identity and business growth • The four identity standards of a fully booked therapist • How fully booked therapists approach coaching, learning, and client care • The business systems that support sustainable income • Why knowing your numbers matters • The role policies play in protecting your time and energy • How prioritizing your life supports a stronger practice Mentioned: Join Heather on June 10th for her free webinar, Predictable Profit in Unpredictable Times, and learn how to work part-time hours while earning a full-time income. Reserve your spot now at www.heatherhammell.com/profit.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Where is the line between true crime and crime fiction? What can fiction reveal that the facts alone cannot? This week on Fully Booked, Craig and Roland speak with crime novelist and former barrister Simon Michael about drawing inspiration from real criminal cases and why the most compelling stories often emerge not from what happened, but from understanding the people behind the events. Drawing on nearly four decades in the courtroom, Simon shares stories from some of Britain's most intriguing criminal cases and explains why, despite having such remarkable source material, he chooses to fictionalize these events rather than simply recount them. Along the way, he offers valuable insight into authenticity, research, character development, and the unique ability of fiction to illuminate aspects of a story that the historical record can only hint at.   Simon Michael https://www.suchangauthor.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

If you've been pouring time into Instagram, throwing up promos, and still wondering why things feel so hard, this episode is going to reframe everything.The salon owner glow up is real, and it's happening. But most owners are skipping the most important first steps and going straight to tactics that can't actually fix what's broken.In this episode, Lexi gets into the two things every salon owner needs to do before anything else, no fluff, no 10-step lists, just the foundational moves that will actually tell you where your business is and what to do next.In this episode:Why "my salon doesn't make money" is often not the full picture, and how to actually see what's happening inside your businessThe numbers that matter beyond revenue: average ticket, rebooking rate, and retail per guestWhy most salon owners jump straight to "I need more clients" when that's not actually the problemWhat a real marketing ecosystem looks like versus just posting on social and hoping something landsThe five marketing channels every salon already has, and why most owners are only using one of themWhy your email list and SMS are sitting on untapped revenue right now, and how to turn them into an ATMThe Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-clubOr DM Lexi: https://www.instagram.com/lomax.lexi/

With more than 3 billion monthly active users and 500 million people engaging with Stories every day, Facebook remains one of the most powerful marketing tools available for massage therapists and wellness professionals. In this episode of Fully Booked, Elicia Crook breaks down how to use Facebook strategically to promote your business, connect with clients, and stay visible in a crowded online space. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Resources: Fast Five It's on sale now. Usually, USD $347 but right now $167 for 50% off this mini-course. You'll also receive 4 CE credits with NCBTMB in the US. You can find it at:https://go.healthleaderco.com/fastfive Website: https://healthleaderco.com/ "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center Sponsor: Save time and reduce stress with MassageBook. It's not just software—it's a comprehensive solution that handles online scheduling, payment processing, and marketing campaigns, making it easier for you to provide your clients with top-notch care. Enjoy free, unlimited access for 30 days and save on your monthly subscription with your exclusive ABMP member discount. Special Offer:  Right now, MassageBook is offering listeners $50 off when they sign up with coupon code ABMP50. Start your free 30-day trial today and transform your practice with tools designed to increase bookings and streamline client management.  Connect with MassageBook:  Visit their website: MassageBook  Follow MassageBook on Facebook, Instagram, LinkedIn   

If you've ever thrown money at Instagram hoping something would finally click, hired a social media manager and still felt stuck, or wondered why your team isn't getting booked even though you're posting, this episode is for you. Lexi breaks down why marketing problems are almost never actually marketing problems, and what's really going on underneath the surface.She also shares her prediction for the next big beauty trend shift, and why right now is the time to plant your flag before everyone else catches on.In this episode:Why Lexi's first question when a salon owner says "my marketing isn't working" is always about leadership, not contentThe trend curve explained, where skincare is right now and why haircare and scalp care are nextWhat a real marketing ecosystem looks like versus just having a content calendarThe four questions every salon owner needs to honestly answer before spending another dollar on adsWhy your team not understanding your brand is showing up in your marketing every single dayHow to build a salon that can actually call in, handle, and retain great clients, not just attract themThe Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-clubOr DM Lexi: https://www.instagram.com/lomax.lexi/

Making the leap into full-time massage practice can feel exciting and intimidating, but it doesn't have to be a blind jump. When you understand where you are in your journey, focus on the right priorities, and build step by step, creating a sustainable practice becomes far more achievable. Elicia explains how the right mindset, consistent marketing, and a solid system can help build a business that supports not only your finances, but the way you want to live and work. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Resources: Website: https://healthleaderco.com/  **Free 50 min Class** The 3 Ways Scars Cause pain and restriction in the bodyhttps://go.healthleaderco.com/3ways-scars   "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025.   ABMP CE Center Sponsor: Save time and reduce stress with MassageBook. It's not just software—it's a comprehensive solution that handles online scheduling, payment processing, and marketing campaigns, making it easier for you to provide your clients with top-notch care. Enjoy free, unlimited access for 30 days and save on your monthly subscription with your exclusive ABMP member discount.    Special Offer:  Right now, MassageBook is offering listeners $50 off when they sign up with coupon code ABMP50. Start your free 30-day trial today and transform your practice with tools designed to increase bookings and streamline client management.    Connect with MassageBook:  Visit their website: MassageBook  Follow MassageBook on Facebook, Instagram, LinkedIn