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The ABMP Podcast | Speaking With the Massage & Bodywork Profession
In this episode of Fully Booked, Elicia shares a simple referral strategy she discovered that helped fill her schedule quickly. Easy to implement and highly effective, this approach shows how your existing clients can become your best source of new bookings, without adding more complexity to your marketing efforts. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Resources: Fast Five It's on sale now. Usually, USD $347 but right now $167 for 50% off this mini-course. You'll also receive 4 CE credits with NCBTMB in the US. You can find it at:https://go.healthleaderco.com/fastfive Website: https://healthleaderco.com/ "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center Sponsor Save time and reduce stress with MassageBook. It's not just software—it's a comprehensive solution that handles online scheduling, payment processing, and marketing campaigns, making it easier for you to provide your clients with top-notch care. Enjoy free, unlimited access for 30 days and save on your monthly subscription with your exclusive ABMP member discount. Special Offer: Right now, MassageBook is offering listeners $50 off when they sign up with coupon code ABMP50. Start your free 30-day trial today and transform your practice with tools designed to increase bookings and streamline client management. Connect with MassageBook: Visit their website: MassageBook Follow MassageBook on Facebook, Instagram, LinkedIn
How do you turn real life into fiction when the truth is actually harder to believe than anything you could invent? This week we explore exactly that question with guest Sandy Malone, whose Caribbean wedding planning business provided an endless stream of unforgettable stories that eventually became both a reality television show and the inspiration for her novels. From real life bridezillas and wedding disasters to couples so outrageous that their stories had to be split across multiple fictional characters to seem believable, Sandy shares how lived experiences can be transformed into compelling fiction. Along the way, we discuss the balance between authenticity and storytelling, including when to create composite characters, when to simplify real events, and why preserving emotional truth often matters more than preserving every fact. Sandy offers a fascinating look at the challenges of adapting real life for the page while keeping stories engaging, relatable, and believable. For authors looking to draw inspiration from their own experiences, this episode is packed with practical insights, humor, and hard-earned wisdom. Sandy Malone https://sandymalone.com Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
“Subscribe to free weekly news letter HUNGRY FRIDAY FEAST here” Rory Sutherland breaks down the weird, wonderful psychology behind restaurants and hospitality — why where you make money and what people pay for are often different things, why lowering prices can be dangerous, why surprise creates loyalty, why customers hate uncertainty, and why founder-led brands often outperform finance-led giants. ON THE MENU: 00:00:00 Restaurants Are the Galapagos of Marketing 00:01:05 What Customers Really Pay For 00:03:06 The Restaurant Real Estate Play 00:05:25 Why Tiny Menus Build Belief 00:06:58 Reverse Benchmarking Restaurant Success 00:08:53 Surprise Is The Secret Weapon 00:09:14 Steve Jobs' Overlooked Genius 00:11:03 Why Uber Feels Like Magic 00:13:21 Price Is A Feeling 00:16:14 Menu Design Changes Everything 00:18:41 Restaurants Push Wine Without You Noticing 00:21:02 The Peak End Rule Explained 00:22:34 Why Clear Signage Makes Money 00:26:32 One Word Can Raise Prices 00:27:51 Taco Bell's London Mistake 00:31:42 Why Customers Don't Know 00:34:36 Managing Expectations Changes Everything 00:36:37 Is Uber Eats Really Marketing? 00:37:00 Audience Q: Quick Service Hospitality 00:39:59 Bucky's Toilet Business Genius 00:42:00 Audience Q: Measuring What Matters 00:46:31 Disney Would Fix High Speed Rail 00:47:57 Audience Q: Scaling Founder Feeling 00:48:50 Don't Sell To Private Equity 00:52:23 Why Big Companies Kill Ideas 00:53:36 Why Red Bull Shouldn't Work 00:54:52 Farmers Markets Make No Economic Sense 00:55:53 Copying Creates The Opposite Opportunity ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/
In this episode, I'm sharing a special announcement for local business owners who want the second half of 2026 to look completely different from the first.I'm walking you through:The 5 essential skills every fully booked local business owner needsWhy it's never a mystery clients aren't coming in when you can bring your marketing back to a process Why I'm hosting a mid-year week-long virtual event (Fast Track Week) for the first time ever inside The Localpreneur AcademyFREE WORKSHOP:Register for The Fully Booked Roadmap on June 22FAST TRACK WEEK:Join The Localpreneur Academy now and get your free virtual pass to Fast Track Week happening June 29 - July 3FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.
I'm going to say something that might sting a little, the salon owners who are going to have their best year ever in 2026 are not the ones taking the summer off. They're the ones doing the work in June and July when everyone else decided it was too hot and too fun to think about business.I've watched this pattern play out for 19 years. And I am not about to let you sit in September wondering why Q4 feels so hard when the answers are right here.Whether your summer is busy and you're coasting, or it's a little slow and you're questioning yourself, both of those scenarios are making the same mistake. Summer is not a pause for your business. It's when your Q4 gets built strong or gets broken. And I need you to hear that.In this episode:The two salon owner patterns I see every single summer, and why both are leaving serious money on the tableWhy everything you do (or don't do) right now in June is directly setting up what September, October, November, and December look likeHow the visibility work you do today compounds into a packed holiday season, and why waiting until October is too lateWhy summer is the exact moment to get your junior stylists booked up, and what that means for your revenue by Q4The systems you keep saying you'll get to, and how to actually put them in place now, while you have the breathing room to do it rightThe honest question I want you to sit with: do you actually want to grow your business this year?I'm being a little bossy in this one, but only because I want you to look back at the end of this year and say that summer was the moment everything changed.The Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-club
The MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists
What separates therapists who consistently build profitable, sustainable practices from those who stay stuck in cycles of inconsistency? In this episode, Heather introduces the 12 Core Standards of the Fully Booked Therapist. These standards are not rules or checklists. They are the behaviors, beliefs, and business practices Heather has observed repeatedly among therapists who build thriving practices while maintaining a life outside of work. You'll learn why standards matter more than tactics, how identity influences business growth, and the specific habits that support consistent bookings, stronger boundaries, better decision-making, and long-term sustainability. In This Episode: Why standards function as a compass rather than a report card • The connection between identity and business growth • The four identity standards of a fully booked therapist • How fully booked therapists approach coaching, learning, and client care • The business systems that support sustainable income • Why knowing your numbers matters • The role policies play in protecting your time and energy • How prioritizing your life supports a stronger practice Mentioned: Join Heather on June 10th for her free webinar, Predictable Profit in Unpredictable Times, and learn how to work part-time hours while earning a full-time income. Reserve your spot now at www.heatherhammell.com/profit. **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Where is the line between true crime and crime fiction? What can fiction reveal that the facts alone cannot? This week on Fully Booked, Craig and Roland speak with crime novelist and former barrister Simon Michael about drawing inspiration from real criminal cases and why the most compelling stories often emerge not from what happened, but from understanding the people behind the events. Drawing on nearly four decades in the courtroom, Simon shares stories from some of Britain's most intriguing criminal cases and explains why, despite having such remarkable source material, he chooses to fictionalize these events rather than simply recount them. Along the way, he offers valuable insight into authenticity, research, character development, and the unique ability of fiction to illuminate aspects of a story that the historical record can only hint at. Simon Michael https://www.suchangauthor.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
Many people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to take consistent, imperfect action every single day?In this honest conversation, Andy Sockanathan shares how redundancy became the turning point that led him to build a fully booked coaching business in just a few months.Timestamps:00:00 - Andy's Story02:03 - Taking Action04:07 - Finding a Niche06:00 - The AI Lead Magnet08:05 - Ten Clients in Months09:27 - Beyond One-to-One11:25 - What's Next?12:00 - Why It Worked“You don't have to have loads of followers. You just need a niche that is right for your audience and a strategy that gets you into action.” - Andy SockanathanThis episode is a reminder that progress rarely comes from more thinking. It comes from taking the next step before you feel completely ready.Check out Andy's websiteConnect with Andy on LinkedInUseful LinksLearn about The Business of Coaching programmeDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Signature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Dare Greatly Event - June, in person and onlineBefore we get into today's episode, tickets are now on sale for my signature event, Dare Greatly. This year, we're focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what's missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we're going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn't just learning. You'll map out your business visually and join the roundtable conversation you most need right now - whether that's clarity on your person, your offer, your reach, or your conversions. It's happening both in person and online. If you'd like to join us in person for the full day, it's taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you'll feel the shift from busy coach to serious business owner the moment you walk in. There's free parking, and it's also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
If you've been pouring time into Instagram, throwing up promos, and still wondering why things feel so hard, this episode is going to reframe everything.The salon owner glow up is real, and it's happening. But most owners are skipping the most important first steps and going straight to tactics that can't actually fix what's broken.In this episode, Lexi gets into the two things every salon owner needs to do before anything else, no fluff, no 10-step lists, just the foundational moves that will actually tell you where your business is and what to do next.In this episode:Why "my salon doesn't make money" is often not the full picture, and how to actually see what's happening inside your businessThe numbers that matter beyond revenue: average ticket, rebooking rate, and retail per guestWhy most salon owners jump straight to "I need more clients" when that's not actually the problemWhat a real marketing ecosystem looks like versus just posting on social and hoping something landsThe five marketing channels every salon already has, and why most owners are only using one of themWhy your email list and SMS are sitting on untapped revenue right now, and how to turn them into an ATMThe Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-clubOr DM Lexi: https://www.instagram.com/lomax.lexi/
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
With more than 3 billion monthly active users and 500 million people engaging with Stories every day, Facebook remains one of the most powerful marketing tools available for massage therapists and wellness professionals. In this episode of Fully Booked, Elicia Crook breaks down how to use Facebook strategically to promote your business, connect with clients, and stay visible in a crowded online space. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Resources: Fast Five It's on sale now. Usually, USD $347 but right now $167 for 50% off this mini-course. You'll also receive 4 CE credits with NCBTMB in the US. You can find it at:https://go.healthleaderco.com/fastfive Website: https://healthleaderco.com/ "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center Sponsor: Save time and reduce stress with MassageBook. It's not just software—it's a comprehensive solution that handles online scheduling, payment processing, and marketing campaigns, making it easier for you to provide your clients with top-notch care. Enjoy free, unlimited access for 30 days and save on your monthly subscription with your exclusive ABMP member discount. Special Offer: Right now, MassageBook is offering listeners $50 off when they sign up with coupon code ABMP50. Start your free 30-day trial today and transform your practice with tools designed to increase bookings and streamline client management. Connect with MassageBook: Visit their website: MassageBook Follow MassageBook on Facebook, Instagram, LinkedIn
This week on Fully Booked, we speak with author Su Chang about the personal and political risks of telling stories that challenge official history. Writing under a pen name and appearing masked to protect both herself and her family, Su discusses how fiction can preserve truths that institutions often try to reshape or erase entirely. Our discussion explores the realities of publishing politically sensitive work in today's world, from self-censorship and historical memory to the emotional weight of writing about real trauma while protecting the people closest to you. As modern media, technology, and political influence continue to shape public understanding of history and truth, this episode offers a thought-provoking look at storytelling in the modern age, and the courage and responsibility some authors carry when fiction intersects with reality. Su Chang https://www.suchangauthor.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
Margo's Got Money Troubles season finale review — we break down every book-to-show change across episodes 5–8 of Apple TV+'s adaptation of Rufi Thorpe's novel. In this episode of Fully Booked, we cover: • Nick Offerman's performance as Jinx and why the Emmys need to pay attention • Elle Fanning's version of Margo vs. the book's Margo • Michelle Pfeiffer as Shyanne — the show's biggest character improvement • The custody battle, that wild courtroom scene, and how it compares to the novel • Nicole Kidman's Lace — a character that doesn't exist in the book • Kenny's CPS betrayal and what it sets up for Season 2 • The JB Easter egg and what it means for fans of the novel This is Part 2 of our coverage. Watch Part 1 first if you haven't already! The Performances That Carry This Adaptation Nick Offerman delivers what we're calling a career-best as Jinx; the methadone clinic scene alone is worth the price of admission, and his portrayal of addiction and relapse is devastating without ever feeling exploitative Elle Fanning brings a mix of naivety, intelligence, and tenacity to Margo that goes well beyond the page, making the character feel genuinely three-dimensional across all eight episodes Michelle Pfeiffer as Shyanne is a massive improvement over her book counterpart, bringing nuance and an arc of reluctant acceptance that the novel never offers Book vs. Show — The Major Differences In Rufi Thorpe's novel, Shyanne (Cheyenne in the show's pronunciation) is the one who calls CPS on Margo; the series gives this betrayal to Kenny (Greg Kinnear), adding a new dimension and a Season 2 storyline Nicole Kidman's character Lace does not exist in the book at all; a male lawyer fills a similar role but with far less narrative weight Susie (Thaddea Graham) is a more significant presence in the show than in Rufi Thorpe's novel, giving Margo an emotional anchor outside her family The show tones down Shyanne considerably; in the book she essentially cuts Margo off over the OnlyFans reveal and does not show up for the custody fight The Custody Battle and Courtroom Drama Mark (Michael Angarano) petitions for full custody despite not having primary custody of his other children, and the mediation scene highlights the age and power imbalance between him and 20-year-old Margo The judge scene is over the top (we acknowledge it) but serves the plot by showing Bodhi's attachment to Margo over Mark, and the ruling grants her full custody with Mark getting two weekends a month OnlyFans, Identity, and Margo's Creative Side Margo's "Hungry Ghost" alien persona is one of the show's best inventions, blending comedy with her genuine creativity as a writer The hosts discuss whether Margo actually qualifies as a "sex worker" given that she doesn't engage in sex acts with anyone; the show leaves this ambiguity productively unresolved The doxing subplot differs between book and show; in the novel it's deliberately done by the high school friend, while the show opts for a less personal but still harmful exposure at a party What Season 2 Needs to Address Kenny's CPS call and how it will affect his relationship with Shyanne and the wider family The "JB" Easter egg in the finale, teasing a character from Rufi Thorpe's book who becomes Margo's love interest The expansion of Margo's more explicit content and what that means for her trajectory Jinx's ongoing recovery and whether his relationship with Shyanne continues to develop Subscribe on your favorite platform!SpotifyApple PodcastAmazon MusiciHeart RadioPodchaserYoutubeDon't forget to follow us on socials too!InstagramThreadsTikTokBlueSkyFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you've ever thrown money at Instagram hoping something would finally click, hired a social media manager and still felt stuck, or wondered why your team isn't getting booked even though you're posting, this episode is for you. Lexi breaks down why marketing problems are almost never actually marketing problems, and what's really going on underneath the surface.She also shares her prediction for the next big beauty trend shift, and why right now is the time to plant your flag before everyone else catches on.In this episode:Why Lexi's first question when a salon owner says "my marketing isn't working" is always about leadership, not contentThe trend curve explained, where skincare is right now and why haircare and scalp care are nextWhat a real marketing ecosystem looks like versus just having a content calendarThe four questions every salon owner needs to honestly answer before spending another dollar on adsWhy your team not understanding your brand is showing up in your marketing every single dayHow to build a salon that can actually call in, handle, and retain great clients, not just attract themThe Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-clubOr DM Lexi: https://www.instagram.com/lomax.lexi/
This week on Fully Booked, Craig and Roland sit down with debut novelist Marc S. Perlman to explore how setting can become far more than a backdrop. Inspired by a real journey through an ancient forest on the border of Poland and Belarus, Marc discusses how the eerie landscape at the center of his thriller evolved into a living presence within the story itself. From hidden dangers in the woods to the tension of crossing political borders, the conversation dives into the power of atmosphere and the role setting plays in shaping suspense, emotion, and character. Marc explains how he used weather, isolation, borders, and the smallest sensory details to transform the emotional tone of his scenes, and how those elements can make a setting come alive on the page. The discussion explores why forests have traditionally carried an ominous presence throughout storytelling history, and more broadly how real world locations can inspire richer fiction. While a gripping plot and compelling characters may hook a reader, it is often atmosphere that keeps them turning pages long into the night. Marc Perlman https://marcsperlman.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
The MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists
What does it actually look like to go from overwhelmed and unsure… to fully booked with a waitlist? In this episode, I sit down with Lauren Moyer to break down exactly how she built a fully booked, six-figure myofascial release practice in just a few years. We talk about the real timeline, the decisions that mattered, and the systems that now keep her booked months in advance without burning out. This is not a highlight reel. It's a clear look at what it takes to build a sustainable, fully booked practice from the ground up. In this episode, we cover: What it actually takes to become a fully booked therapist How Lauren transitioned into her own practice The systems that keep her booked months in advance Why she didn't stop accepting new clients when fully booked How raising her rates impacted demand What a six-figure, low-volume schedule really looks like How she manages income, taxes, and paying herself Resources mentioned: Explore Heather's Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar. Guest Contact Information Connect with Lauren Moyer — Owner and MFR practitioner at Vibrant Life in Wyncote, PA | Website **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Making the leap into full-time massage practice can feel exciting and intimidating, but it doesn't have to be a blind jump. When you understand where you are in your journey, focus on the right priorities, and build step by step, creating a sustainable practice becomes far more achievable. Elicia explains how the right mindset, consistent marketing, and a solid system can help build a business that supports not only your finances, but the way you want to live and work. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Resources: Website: https://healthleaderco.com/ **Free 50 min Class** The 3 Ways Scars Cause pain and restriction in the bodyhttps://go.healthleaderco.com/3ways-scars "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center Sponsor: Save time and reduce stress with MassageBook. It's not just software—it's a comprehensive solution that handles online scheduling, payment processing, and marketing campaigns, making it easier for you to provide your clients with top-notch care. Enjoy free, unlimited access for 30 days and save on your monthly subscription with your exclusive ABMP member discount. Special Offer: Right now, MassageBook is offering listeners $50 off when they sign up with coupon code ABMP50. Start your free 30-day trial today and transform your practice with tools designed to increase bookings and streamline client management. Connect with MassageBook: Visit their website: MassageBook Follow MassageBook on Facebook, Instagram, LinkedIn
This week on Fully Booked, returning guest Jennifer Lieberman joins us for a fascinating conversation about playwriting, theater production, and what authors can learn from writing for the stage. From the differences between novels, screenplays, and plays to the realities of development readings, audience feedback, and workshop productions, Jennifer breaks down why theater remains one of the most collaborative and demanding storytelling mediums there is. Whether you're writing something from scratch or adapting an existing story for the stage, building a playwriting career is often a long game rather than a path to overnight success. Jennifer shares hard-earned insight into what it really takes to bring an idea from concept to performance, drawing on her experiences in stand-up comedy, television development, and Broadway workshops. Whether you're a novelist, playwright, or screenwriter, this discussion is packed with lessons about persistence, audience connection, creative evolution, and the courage to keep creating before anyone else believes in the vision. Jennifer Lieberman https://www.makeyourownbreak.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
In this week's episode of Fully Booked, Craig and Roland are joined by author, speaker, and radio host Grace Sammon to discuss the emotional responsibility that comes with writing stories rooted in difficult truths. Drawing from her experience writing both fiction and non-fiction, Grace shares how she approaches themes like trauma, abuse, and identity in a way that keeps readers engaged and supported, while still maintaining the authenticity needed to deliver a meaningful message. As she explains, authors can balance honesty with care in a variety of ways, from using beta readers to navigate sensitive material to understanding how genre expectations shape reader reactions. The discussion also explores writing flawed characters, the role of truth in storytelling, and how authors can guide readers through heavy emotional moments without overwhelming them. For writers tackling complex subject matter, this episode offers both practical insight and a thoughtful perspective on how to write difficult material without losing your reader. Grace Sammon https://www.gracesammon.net/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
What happens when you've built a successful career as a hairstylist or salon owner, but it no longer lights you up? In this episode of the Successful Stylist Academy, Ambrosia Carey dives into one of the most uncomfortable and rarely talked about realities in the beauty industry: outgrowing your own success. From burnout caused by success (not failure), to the difference between scarcity and abundance mindsets, this episode explores how to navigate the next chapter of your career without blowing everything up...or staying stuck. If you've ever felt fully booked, financially stable, and still unsure if this is what you want long-term… this conversation is for you. Join us over at the SSA LAB, get instant access to private videos & resources: Join The SSA LAB by @ambrosiacarey | Stan Here's our Free Marketing Guide Take 50% off 2 months of GlossGenius Gold or Platinum with code SUCCESSFUL: http://glossgenius.com/successfulstylist Key Take-aways: 1. Burnout doesn't always come from struggling, it often comes from succeeding at something that no longer aligns with who you're becoming. 2. The question "what do I do when this no longer lights me up?" isn't a crisis, it's a sign you've built something real enough to outgrow. 3. Most stylists operate in a scarcity mindset without realizing it, which shows up in comparison, fear-based decisions, and reactive behavior. 4. Abundance thinking isn't about positivity...it's about strategy, ownership, and building systems that support growth. 5. The difference between stylists who stay stuck and those who grow is often the language they use: both out loud and internally. 6. Success in the industry doesn't guarantee fulfillment, and evolving your path is a natural part of long-term growth. 7. Courage, not confidence, is what allows you to make aligned decisions, especially when something no longer feels right. 8. Many stylists never face this question because they never build enough success to outgrow...making this a higher-level problem. 9. You don't need to blow up your career or stay stuck, you need to get honest about what your current success has taught you. 10. The three most important questions to ask yourself are: what makes time disappear, what have you learned that's more valuable than the work itself, and what would you build if money wasn't the deciding factor. Our Talk on Confidence Vs Courage: https://youtu.be/XAIKC_Y71Ts?si=cBQ8Afpqwk-bCkE1 Take 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer video, we are on YouTube: http://www.youtube.com/@successfulstylist Find us on your preferred social media platform: Instagram: https://www.instagram.com/successfulstylistacademy?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== TikTok: https://www.tiktok.com/@successfulstylistacademy?is_from_webapp=1&sender_device=pc
The MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists
Why I'm Not The MFR Coach Anymore: Introducing The Fully Booked Therapist Podcast Something is changing, and I want you to hear it straight from me. After years of showing up as The MFR Coach, I am stepping into something bigger. I am simply Heather Hammell now, and I help hands-on therapy practitioners get fully booked and stay fully booked. In this bonus episode I am walking you through exactly what is changing, why I made this decision, and what it means for you and your practice. Because here is the truth: growth requires a willingness to flex, pivot, and make moves when the time is right. And the time is right. In this episode you will hear: Why I expanded beyond myofascial release and what that means for the podcast Who The Fully Booked Therapist Podcast is for and why you are in the right place What it really looks like to love the journey of your business, not just the destination What becomes possible when your business has the right policies, pricing, and a repeatable sales system What is coming next, including big name guests from across the hands-on therapy world My roots will always be in massage therapy and myofascial release. But it is time to think more globally and show you what is possible when you stop staying small. If you are a hands-on therapy practitioner who wants to get fully booked, stay fully booked, and build a business that pays you well and gives you your life back, you are exactly who this podcast is for. Welcome to The Fully Booked Therapist Podcast. I am so glad you are here. Ready to get fully booked? Start here. Watch my free training and find out exactly why your clients aren't rebooking and how to fix it. This is the first thing I want every hands-on therapist to see.
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
In second episode of a two-part series of Fully Booked, Elicia walks us through a simple step-by-step approach when raising prices, how to communicate changes confidently, and how to keep attracting the right clients as your massage business grows. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Author links: Join us at the ABMP CE Summit! Tuesday, May 12, 2016. This online event—including 3 hours of CE—is FREE for everyone in the profession. Register here! Website: https://healthleaderco.com/ **Free 50 min Class** The 3 Ways Scars Cause pain and restriction in the bodyhttps://go.healthleaderco.com/3ways-scars "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center Sponsor: Save time and reduce stress with MassageBook. It's not just software—it's a comprehensive solution that handles online scheduling, payment processing, and marketing campaigns, making it easier for you to provide your clients with top-notch care. Enjoy free, unlimited access for 30 days and save on your monthly subscription with your exclusive ABMP member discount. Special Offer: Right now, MassageBook is offering listeners $50 off when they sign up with coupon code ABMP50. Start your free 30-day trial today and transform your practice with tools designed to increase bookings and streamline client management. Connect with MassageBook: Visit their website: MassageBook Follow MassageBook on Facebook, Instagram, LinkedIn
In this episode of Fully Booked, we sit down with Patty McGee to rethink a fundamental yet often intimidating aspect of writing. While many authors see grammar as a strict set of rules to follow, Patty invites us to view it as an art form, something fluid, expressive, and deeply connected to a writer's voice. By shifting this perspective, grammar becomes less of a constraint and more of a creative tool for clarity and connection, easing the anxiety so many writers feel around it. Patty builds on this idea by exploring how grammar shifts depending on audience and context, and why intentional choices should matter more than rigid correctness. She emphasizes that mastery of language is not about memorizing rules, but about developing a sense of rhythm, meaning, and impact on the reader. For authors seeking to balance technical precision with an authentic voice, today's conversation is a helpful reminder that grammar can be more than just structure, but expression as well. Patty McGee https://pattymcgee.org/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
If you've ever had the thought that it's too late to start a business… or that because you've already dedicated so much of your life to a different career, it would be really hard to start over, build something entirely new and become that local go-to in your industry who has fully booked months…I want you to meet my client, Leslie Cuti who's a home organizer in Hammond, Louisiana, and who started her local business 25 years into her career as an educator and assistant principal.Entrepreneurship was never part of the plan. But in less than two years of running her business part-time, she retired early and took it full-time. In this episode, Leslie shares what she had to believe to start her business from scratch, get more visible in her community and learn how to market herself in a way that felt totally new.Tune into this episode to learn:What Leslie had to believe about herself to go from educator to business owner and take her business full-timeWhat helped her create fully booked months, including her Local Marketing Plan and the local collaborations that brought her more visibilityThe mindset shifts that helped her get more comfortable selling, showing up on camera and putting herself out there in brand new waysMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingVisit Leslie's Website: Organizing With LeslieFollow Leslie on Instagram @organizingwithleslieIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
There's a difference between doing beauty… and becoming the girl everyone trusts with their face.Today I'm sitting down with Mackenna, founder of Blink by Mack — the beauty brand that's quietly built a cult following through results, consistency, and an experience clients don't stop talking about.Because here's the thing — great lashes aren't just about looking good. They're about waking up feeling put together, confident, and like the best version of yourself without even trying.We get into how Mackenna went from just starting out to building a fully booked business, what it actually takes to grow in the beauty industry (beyond the aesthetic), and how she's created a brand that people come back to again and again.We also talk about the reality behind running a beauty business — burnout, bad client experiences, fixing other artists' work, and the pressure to stay consistent in a saturated industry.
In this episode of Fully Booked, we sit down with veteran author Matt Hughes to explore what it really means to build a sustainable writing career beyond the glare of bestseller lists. Drawing on decades of experience across genres, markets, and industries, Matt shares how his unconventional path from crime fiction to science fiction and fantasy led to a deeply rewarding creative life. His experience demonstrates how craft, persistence, and adaptability can shape a lasting career in publishing. Today's discussion challenges common assumptions about success, which doesn't always require an author to become a household name. Modern publishing allows for multiple income opportunities for writers looking to make a living on their own terms, from magazine publishing and newsletters to Patreon support and building direct relationships with readers. It is not about chasing trends or mass appeal, but about understanding your voice, your audience, and committing to the long game of storytelling. Matt Hughes https://www.amazon.com/stores/author/B000APWEIQ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
So many local business owners say they want to be fully booked, more known in their city, and have more demand for what they do… but then their brain immediately jumps to everything that could feel hard about that.More clients. More visibility. More responsibility. More pressure. Less time for their personal life.In this episode, I'm talking about why that happens and why it doesn't mean you're not meant for more. It just means you're looking at that future version of your business through the lens of who you are today and how you solve problems today.The version of you who becomes the local go-to and builds a fully booked business is not the exact same version of you today.Tune into this episode to learn:Why your brain is so quick to focus on the pressure, the time, the work, the visibility and all the reasons growth might feel like “too much”Why you can't judge your future business by your current capacity, current schedule, current skillsets or current life circumstancesHow you become the person who can handle more clients, more visibility, and more demand by growing into it day by dayMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode of the Successful Stylist Academy Podcast, Ambrosia Carey breaks down why being fully booked does not always lead to financial stability in the salon industry. If you are a hairstylist or salon owner who feels constantly busy but still stressed about money, inconsistent income, or burnout, this episode will help you understand what is actually happening behind the scenes. Ambrosia explains how rising costs, outdated pricing, and lack of structure are creating hidden gaps in salon businesses, and why adding more clients is often making the problem worse instead of better. You will learn how to identify where your business is leaking money, how to shift your thinking around growth, and what small changes can start creating more stability without working more hours. This episode also explores the mindset patterns that keep stylists stuck, including avoiding necessary changes, overvaluing busyness, and chasing the wrong version of success. If you are ready to build a more profitable, sustainable business that actually supports your life, Join SSA LAB Membership: https://stan.store/ambrosiacarey Try GlossGenius at 50% off with code SUCCESSFUL: http://glossgenius.com/successfulstylist Get your hands on our FREE full proof profit maker here: https://small-kiwi-98108.myflodesk.com/nlle1d1php Key Take-aways: 1. Being fully booked does not guarantee profitability, especially when pricing and business structure are not aligned with demand. 2. Rising costs in the beauty industry, including products and overhead, have increased by approximately 15–30%, meaning unchanged pricing results in reduced profit. 3. Most salon owners delay price increases by one to three years, which creates a growing gap between effort and actual income. 4. Client retention, including rebooking and referrals, has a greater impact on long-term income stability than constantly seeking new clients. 5. Many hairstylists rely on increasing technical skill to grow their business, but communication, trust, and client experience are often more influential in demand. 6. A poorly structured schedule, especially with high-effort services priced too low, leads directly to burnout without increasing profitability. 7. When a business depends entirely on the owner's time and presence, it limits scalability and creates long-term instability. 8. Adding more clients, services, or hours often increases complexity rather than solving the core issues within the business. 9. Sustainable growth requires a shift in thinking, including evaluating pricing, systems, and personal role within the business. 10. Defining success based on personal goals, rather than industry standards, is essential to building a business that feels both profitable and fulfilling. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer viedeo, join us on YouTube: http://www.youtube.com/@successfulstylist For more, follow along on Instagram: https://www.instagram.com/successfulstylistacademy/
I'm going to say something that might sting a little…If your junior stylist isn't building fast enough, it's probably not their fault.It's a systems problem.In this episode, I'm breaking down exactly why your new talent isn't getting booked the way you expected, and what to do about it. Because hoping their clientele “just builds over time” is not a strategy.If you've ever felt frustrated watching a talented stylist sit with empty space on their books (while you're working overtime to cover payroll), this episode is your wake-up call.We're fixing it.Inside this episode, we're getting into:Why junior stylists don't build clientele organically (and what actually works)The biggest mistake salons make when assigning new clientsHow your booking process should be strategically directing demandThe simple pre-appointment touchpoint that builds instant trustWhy your junior stylist needs visibility before they ever take a clientThe follow-up system that turns first-time clients into repeat guestsWhat a real junior stylist growth system looks like inside a salonThe exact numbers you should be tracking (and why they matter)This is the shift from:“I hope they build” → to “I have a system that guarantees they do.”Salon VisibilityIf new clients aren't consistently finding your salon, this is your first step.Learn how to get found on Google, in your community, and beyond social media—without relying on constant posting.https://www.salonmindsmastermind.com/salon-visibility
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
In this first episode of a two-part series of Fully Booked, Elicia explores why raising your prices is essential as costs increase, the real fears that hold therapists back, and what can happen when you keep putting it off. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Author links: Website: https://healthleaderco.com/ **Free 50 min Class** The 3 Ways Scars Cause pain and restriction in the body https://go.healthleaderco.com/3ways-scars "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center Sponsor: Jane is a practice management platform for health and wellness clinics, used by more than 245,000 practitioners worldwide. Jane helps practitioners schedule appointments, chart treatments, bill insurers, and get paid all in one secure, beautifully designed platform. Learn more about Jane at jane.app/demo and if you're ready to get started, use the code ABMP1MO for a one-month grace period on your new account. For more details, visit jane.app, jane.app/pricing, and jane.app/features.
Marketing a cross-genre book can be challenging, but usually there's at least some overlap between audiences. Romantic fantasy readers, for example, know exactly what they're getting. But what happens when your book sits between two completely different markets? That's the challenge facing this week's guest, Charles E. Wallace Jr., whose story-driven book has the potential to appeal both to true crime readers and to those looking for practical guidance on protecting elderly parents from financial exploitation. Attempting to target two very different groups at once can dilute your core message, forcing tough decisions about positioning, audience focus, and how to present your book to the world. In today's episode, Charles walks us through what he's learned from navigating that challenge, as we discuss how to identify your primary audience, when to split your marketing versus unify it, and how to avoid getting lost between categories. At the same time, the conversation is driven by the gripping real-life story that led to the book in the first place. As compelling as that story is, it reinforces an important lesson: Even the strongest narrative won't sell itself without a clear strategy behind it. So for authors working on unconventional or hard-to-categorize books, success comes down to clarity, focus, and making intentional marketing decisions from the start. Charles E. Wallace Jr. https://thecaregiversgame.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
What happens when you build a cult following but don't have a real business plan just yet? In this episode of Superwomen, I sit down with Shani Darden, the woman behind Shani Darden Skin Care and how she went from doing facials in a borrowed space to building a globally recognized brand. Shani opens up about launching her first product with no experience, the $80K sales weekend that changed everything, and the hard lessons that came with rapid growth. She gets candid about navigating investor pressure, taking the wrong investments, and nearly losing control of her brand. This one's a great listen for any founder who's figuring it out as they go. Episode Guide: (00:00) Meet Shani Darden (01:47) How getting fired led to her first unexpected big break (03:30) What pushed her to start her business from home (06:42) How retinol became her breakthrough product (08:23) The $80K sales weekend that changed everything (12:30) Hard business lessons and trusting the wrong people (14:41) Why beauty brands feel pressure to keep launching (16:54) Taking the wrong funding and what she would do differently (22:29) Shani Darden's 5-minute skincare routine (24:34) The one skincare product everyone should own (25:47) The importance of trusting your voice and instincts Learn more about your ad choices. Visit megaphone.fm/adchoices
Most restaurant owners are stuck chasing food costs. The real opportunity is building systems that scale profit. In this episode, Roger sits down with Jessica Zouaoui, Co-Founder of Oakwell Beer Spa, a fully booked, multi-location concept built without investors. She shares how systems, team culture, and experience-driven strategy created a business that runs without burnout. You'll learn how to scale, improve margins, and build a business that works without you. Join the Menu Margin Makeover Challenge: https://restaurantrockstars.com/the-5-day-menu-margin-makeover-challenge/ Sponsored by Restaurant Rockstars Coaching. Get expert guidance to increase profits and build systems: https://restaurantrockstars.com Sponsored by TouchBistro, the all-in-one restaurant POS: https://touchbistro.com Connect with Jessica Zouaoui and Oakwell Beer Spa: Website: https://oakwell.com/ Franchise: https://oakwellfranchise.com/ LinkedIn: https://www.linkedin.com/company/oakwell-beer-spa Facebook: https://www.facebook.com/OakwellBeerSpa Instagram: https://www.instagram.com/oakwellbeerspa/ YouTube: https://www.youtube.com/@OakwellBeerSpa TikTok: https://www.tiktok.com/@oakwellbeerspa
This week on Fully Booked, we're joined by true crime author and radio host Alan R. Warren for a fascinating discussion on the genre of true crime, and why he believes the most compelling stories are those told through the lens of their time. With nearly 40 books to his name, Alan shares how his work goes far beyond recounting events, focusing instead on the historical, cultural, and social forces that shape both the crime and the people involved. By placing context at the center of every story, his approach reframes true crime as something deeper than a simple sequence of events. Alan takes us through his process for building these narratives, showing how immersive research and firsthand interviews allow him to recreate the mindset of an era so readers can understand how people thought and behaved at the time. That perspective not only adds depth and authenticity, but often reveals how certain crimes were even possible in the first place. The result is a body of work that continues to resonate with readers, and a compelling reminder that the most powerful true crime stories are not just about what happened, but why they could only have happened when they did. Alan R. Warren https://www.alanrwarren.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
In this episode of Fully Booked, Elicia breaks down how understanding your audience can completely transform the way you market your clinic, attract clients, and fill your schedule with less effort. When you know exactly who you're speaking to, your messaging becomes clearer, your content resonates, and booking starts to feel natural instead of forced. Elicia explores the four levels of client awareness, from those who don't even realize they need help to those actively searching for solutions. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Author links: Website: https://healthleaderco.com/ Want more engagement in your social media in 2026? Download your marketing calendar here! Fast Five is a mini course from The Health Leader Co with simple, fast strategies to bring in clients right now. Watch it, do it, and see bookings flow. Normally $347, but ABMP listeners get 50% off with code ABMPPOD. You'll also earn 4 CE credits in the US. Check it out here: https://go.healthleaderco.com/fastfive "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center Sponsor: Jane is a practice management platform for health and wellness clinics, used by more than 245,000 practitioners worldwide. Jane helps practitioners schedule appointments, chart treatments, bill insurers, and get paid all in one secure, beautifully designed platform. Learn more about Jane at jane.app/demo and if you're ready to get started, use the code ABMP1MO for a one-month grace period on your new account. For more details, visit jane.app, jane.app/pricing, and jane.app/features.
In this episode of Fully Booked, Craig and Roland speak with prolific children's author Molly Arbuthnott about what it really takes to move from an initial idea to a growing catalog of published work. From making the decision to pursue writing full time to developing stories and themes that connect with young readers, today's conversation explores both the creative and practical sides of writing for children. The discussion also goes beyond the page, as Molly shares insights into working with illustrators, navigating self-publishing and traditional routes, and balancing creative passion with the business realities of marketing in a competitive space. For practical advice and an honest look at what it takes to build a sustainable career in children's books, this is an episode you won't want to miss. Molly Arbuthnott https://www.mollyarbuthnott.co.uk/about/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
In this episode of Fully Booked, we're joined by author and book coach Jen Braaksma, who shares her journey from teacher to full-time writing coach, and how that path shaped the way she helps writers bring their stories to life. With experience working with over a hundred authors while also publishing her own novels, Jen offers insight into what a book coach actually does and the role guidance can play when a manuscript isn't quite coming together. Jen shares a fascinating case where she was asked to help shape and finish a manuscript written by an author who had passed away, forcing her to find the story's voice and connective thread without being able to speak to its creator. Using that experience as a lens, the conversation expands into the broader challenges writers face, from identifying what a story is really about maintaining consistency, structure, and momentum through revisions. It's a thoughtful look at how raw ideas become cohesive books, and what it takes to turn a draft into something that truly works. Jen Braaksma https://www.jenbraaksma.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
The MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists
In this episode, I break down what actually gets an MFR therapist fully booked and why waiting is often the thing keeping your schedule from filling. I share a moment from one of my clients who filled her final appointment slot with a single sentence, and how that result came from months of consistent action, not confidence. At the same time, I reflect on my own experience stepping into greater visibility and realizing how often I had been waiting for approval in my business. We talk about how waiting shows up in MFR practices, especially in rebooking conversations and client interactions, and why it often feels responsible but leads to inaction. I explain what leadership looks like inside sessions and how clear communication makes it easier for clients to move forward. This episode focuses on the shift from waiting to deciding, and how small, deliberate actions build a fully booked practice over time. What you'll learn: Why waiting delays your MFR practice growth How consistent action leads to a fully booked schedule The role of clear communication in client commitment What leadership looks like in therapy sessions How to take action before you feel confident **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The MFR Coach's Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
You can be doing everything right—your marketing is working, your systems are in place, and clients are coming in—yet your calendar still ends up with unexpected gaps. In this episode of Fully Booked, Elicia breaks down why rebooking is the key to consistency and how to stop constantly chasing new clients. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Author links: Website: https://healthleaderco.com/ Want more engagement in your social media in 2026? Download your marketing calendar here! Fast Five is a mini course from The Health Leader Co with simple, fast strategies to bring in clients right now. Watch it, do it, and see bookings flow. Normally $347, but ABMP listeners get 50% off with code ABMPPOD. You'll also earn 4 CE credits in the US. Check it out here: https://go.healthleaderco.com/fastfive "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center
In this week's episode of Fully Booked, Craig and Roland are joined by science fiction author Evan Kidwell for a conversation about why power-driven social hierarchies remain such a compelling force in YA fiction. Using the caste system and bloodline structure from his own debut novel as a starting point, Evan explains how stories built around rank, exclusion, and emerging power speak directly to the adolescent experience. The episode also explores the emotional pull of underdog stories, the role of flawed, hierarchical societies in fiction, and the challenges around building complex fantasy worlds shaped by power, status, loyalty, and survival. Together, these storytelling elements help explain some of YA's most enduring hooks, and why readers keep returning to them not only in their teens, but as adults as well. Evan Kidwell https://www.timeaousspark.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
Salon Boss Mastermind Waitlist: https://www.laurenlappin.com.au/salon-boss-waitlistWhat is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms.The Importance of Focusing on Content Creation. (00:21). Calculating Average Hourly Rate for Content Creation. (02:24). Time Management for Content Creation. (06:07). Breaking Down the Content Creation Process. (21:37). The Challenge and Next Steps. (28:44).Accountability and Support. (32:19 ). Work Through Your Own Numbers:Step 1 — How many new clients did you bring in last month? (e.g. 82 new clients in January 2026).Step 2 — What is the average spend of a new client? (e.g. $105 in the same month).Step 3 — Multiply those two numbers together 82 x $105 = $8,610.Step 4 — Divide by 4 to get your weekly new client revenue $8,610 / 4 = $2,152.50 per week.Step 5 — How many hours per week did you spend creating content that month? (e.g. 5 hours per week).Step 6 — Divide your weekly new client revenue by your content hours $2,152.50 / 5 = $430.50 per hour.That is your rough hourly rate for content creation. Now ask yourself — are you treating content like it's worth $430 an hour?....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
In this episode of Fully Booked, we welcome back returning guest Clay Vermulm to explore what truly makes horror work. Is it simply monsters, gore, and jump scares, or something far deeper? From grief and catastrophic loss to the power of isolation, our discussion takes us through the core emotional elements that allow great horror to connect with readers. By personifying these universal fears as supernatural forces, horror writers give shape to the emotions we often struggle to confront in real life. Clay also shares practical insight for authors looking to craft their own unsettling fiction. He explains why character development is the foundation of fear, how real stakes elevate tension, and why every on page death must feel earned. By grounding terror in authentic human experience, writers can create stories that linger with readers long after the final terrifying chapter. Whether you're already writing horror or simply want to better understand its enduring appeal, this episode offers a thoughtful look at the psychology and craft behind fiction that truly frightens. Clay Vermulm https://www.clayvermulmfiction.com/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
Imagine being slammed with client work… deadlines piling up… and still looking at your income like, “Wait—why doesn't this match how hard I'm working?” That was Ingrid Lange—fully booked, wildly underpaid, and what she calls a “busy fool.” In this episode, Ingrid breaks down how she shifted from underpriced project work, to hourly for protection, and then back to premium project pricing based on value—plus how she doubled her rate with existing clients and got zero pushback. Quick heads up: we had a few choppy connection moments early on, but the insights are gold. Let's dive in.About Ingrid:Ingrid Lange is a technical fashion designer who helps turn designs into physical, sellable products. She works across the full product development journey—from tech packs and global factory and material sourcing to prototype fittings and sustainable decisions. Ingrid has lived and worked in Bangladesh on assignment for major international brands, fully immersed in large-scale factory environments and overseeing product development from the inside out. She has collaborated with major European brands including Zara, Next, Celio, and more. When she's not bringing collections to life, Ingrid is exploring the world and has just visited her 65th country.Connect with Ingrid:Email her at ingrid.pupi@gmail.com Connect on LinkedIn Download my Freelance Price List just for fashion (it's free!): sewheidi.com/price
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Running a successful massage practice is not just about the work you do with clients. It is also about the systems behind the scenes that keep everything running smoothly. In this episode of Fully Booked, Elicia explores mechanics: the systems and back-end processes that help your business operate efficiently, consistently, and without unnecessary chaos. When your workflows are clear and repeatable, you spend less time scrambling to remember what comes next and more time focusing on the work that actually grows your practice. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Website: https://healthleaderco.com/ Want more engagement in your social media in 2026? Download your marketing calendar here! Fast Five. It's a brand-new mini course from The Health Leader Co that gives you the fastest, most effective strategies to bring in new clients right now. It's designed so you can watch and implement immediately and get bookings flowing. It's on sale now. Usually, USD $347. Right now, it's $167. You'll also receive 4 CE credits with NCBTMB in the US. You can find it at: https://go.healthleaderco.com/fastfive "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center
This week, Fully Booked welcomes back author Randi-Lee Bowslaugh for a thoughtful conversation about second editions and what it really means to revisit a published book. While the lifeblood of a sustained writing career often lies in sequels and new releases, there are compelling strategic and creative reasons to update and republish an older work. From expanding content and incorporating new research to strengthening earlier writing, adjusting pricing, and rethinking marketing, this discussion explores the practical and emotional considerations behind giving a book a second life. Drawing from her own experience preparing a significantly expanded edition of her nonfiction work on grief and addiction, Randi-Lee shares how time, therapy, and deeper research reshaped her perspective and strengthened the book's impact. She also outlines why fiction authors might consider releasing second editions, anniversary editions, or special releases of their own. If you have ever wondered whether to revise, relaunch, or simply move on to the next manuscript, this episode offers clear insight into making that decision without alienating your readers. Randi-Lee Bowslaugh https://www.rbwriting.ca/ Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast
In this encore episode of the Thriving Authors Podcast, I share about routines that supported me during a season of big (fun!) family transitions – and how I continued making meaningful progress with my writing. If you crave more structure around your writing routine – or are finding yourself resisting your writing time – I think you'll find this episode helpful. Beyond creating a nurturing and sustainable writing routine, in this episode I also dig into a topic that commonly comes up with clients.If you've ever wondered, “Am I ready to write my book?” then tune in as I talk about how the limiting beliefs holding us back around our books can give us big insights about our lives and businesses.You'll also hear the shifts and reframes that my clients and I find helpful and empowering as we pour ourselves into our work.As you go through the process of writing your book, you'll get clarity around your business and your life's work. The stories, teachings and concepts you share through your book will change your readers' lives. And, if you're a business owner too, your book is just the beginning of how readers will want to work with you! >> While this replay mentions my Thriving Authors Academy, it is also super applicable to my new program Fully Booked, which will help you grow your business with a published book in less than a year! Fully Booked is designed for women entrepreneurs (i.e. life coaches, health coaches, business coaches, therapists, graphic designers, online course creators, speakers) who are ready to grow their business with a nonfiction book. Learn more at https://www.dallaswoodburn.com/fully-bookedResources mentioned:Writing Routine ChecklistEpisode 153: The 2 Biggest Objections I Hear
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Marketing is one of the biggest sticking points for massage and bodywork professionals. Most therapists were never taught how to market themselves, and the idea can feel overwhelming or uncomfortable. In this episode of Fully Booked, Elicia explains how clearly sharing your story, your values, and the difference you make in clients' lives helps the right clients find you and choose you with confidence. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Author links: Website: https://healthleaderco.com/ Want more engagement in your social media in 2026? Download your marketing calendar here! "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center
Want to grow a booked-out Nutritional Therapy practice by serving your local audience instead of posting on social media?That's exactly what Devin has successfully done through short, in-person free workshops.You are going to love her strategy and tips if you just want to help more people but creating reels has you burned out.Enjoy!NEXT STEPS:
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Our brains filter millions of bits of information every second. This what helps shape how we think, make decisions, and act in our business. In this episode of Fully Booked, Elicia Crook discusses how clarity in your messaging helps to reduce confusion, hesitation and burnout, why goals help turn unconscious drift into intentional growth, and how our beliefs can shape our behavior and actions. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Author links: Website: https://healthleaderco.com/ Want more engagement in your social media in 2026? Download your marketing calendar here! "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center
So many photographers and filmmakers are doing all the “right” things and still feel stuck. You're booked, but not excited. Busy, but not progressing. Your goals feel safe. Too safe. And more often than not, that safety is rooted in fear. Fear of saying no. Fear of raising prices. Fear of outgrowing the market you're in. Fear of believing you're capable of more.In this episode, we talk about the shift from booking everything to booking intentionally. Why filling your calendar too early can limit your growth. How visibility, pricing, brand perception, and client experience all work together. And why raising your prices without increasing value almost always leads to frustration and stalled momentum.We share real examples from our own businesses and from the luxury and hospitality world to show why experience, not just talent, separates entry-level brands from premium ones. The small details. The order of operations. The refinement that comes from repetition. Growth isn't about flipping a switch. It's about building layer by layer and adjusting when something no longer fits.You are more capable than you think. You are not behind. And you're allowed to want more from your business than just staying booked. Momentum builds when you decide to go for it, even if you don't have it all figured out yet.What fears are holding you back from your next level right now?If you're ready to stop playing small and start building a business that actually supports the life you want, this episode is for you.00:00 - 04:30 | Setting the Stage: Goals, Growth Seasons & Looking Ahead04:31 - 10:30 | Booking vs. Opportunity: Scarcity, Calendar Control & Saying No10:31 - 17:45 | From Volume to Intentionality: Visibility, Pricing & Market Shifts17:46 - 22:45 | Raising Prices the Right Way: Value, Brand Perception & Experience22:46 - 30:30 | Luxury Client Experience: Hospitality, Etiquette & Industry Nuance30:31 - 34:45 | Second Shooting to Lead Shooter: Building Your Own Brand Authority34:46 - 37:45 | Long-Term Growth Mindset: Continuous Refinement & Staying in MotionThe next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind