From the Bridge

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Welcome to FROM THE BRIDGE, a place for you to learn more about sports and entertainment marketing, sponsorships, sales, event management, fan engagement along with a variety of information and insights to help you better do your job or pursue your passions.

Rick Jones


    • Dec 29, 2021 LATEST EPISODE
    • weekly NEW EPISODES
    • 90 EPISODES

    5 from 29 ratings Listeners of From the Bridge that love the show mention: sponsorship, rick, sports, unique, business, advice, time, great.



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    Latest episodes from From the Bridge

    Episode 90: This is the Captain, signing off.

    Play Episode Listen Later Dec 29, 2021


    It's the SERIES Finale of From The Bridge. The Captain recaps some of his favorite moments on the podcast and shares his Top 10 Takeaways from The Soap Box. Plus, he gives us one final great place to eat On The Road with Rick. Thank you to all of The Guest Anglers over the years and especially to you, the listener.

    Episode 89: All About Giving Back with Paula Berezin

    Play Episode Listen Later Dec 22, 2021


    On a special Christmas Edition of From The Bridge Rick invites Paula Berezin, CEO and Founder of Social Capital, on the show to discuss the importance of giving back. Plus, he jumps back up on The Soapbox to share a great way to give back during the Holiday Season and gives us another tasty place to eat On The Road with Rick.

    Episode 88: All About Storytelling with Mark Wright

    Play Episode Listen Later Dec 15, 2021


    On today's episode Rick is joined by Mark Wright of Wright Creative. The pair discuss the importance of storytelling as it relates to brands and businesses and what's next for Wright Creative. Plus, Rick jumps back up on the proverbial “Soap Box” and shares another great place to eat “On The Road with Rick.”

    Episode 87: All About Licensing with Dave Kirkpatrick

    Play Episode Listen Later Dec 8, 2021


    Rick sits down with Dave Kirkpatrick of CLC, to talk all about licensing product in College Sports and beyond. Plus, we jump back up on “The Soapbox” and The Captain shares another terrific place to eat “On The Road with Rick”.

    Episode 86: Title IX with Debbie Antonelli

    Play Episode Listen Later Dec 1, 2021


    Rick is joined by the legendary Debbie Antonelli. The two dive deep into a discussion on the upcoming 50th anniversary of Title IX and what that may mean for women in sports.

    Episode 85: The Thankful Show

    Play Episode Listen Later Nov 24, 2021


    Rick shares just a few of the things he's grateful for on his annual “Thankful” segment. He is joined by his lovely wife, Charlotte Jones, to talk about her role at Fishbait Solutions and what it was like in the early days of the agency. Happy Thanksgiving to all!

    Episode 84: The Ecosystem of College Athletics with Wesley Haynes

    Play Episode Listen Later Nov 17, 2021


    The Captain is joined by Welsey Haynes, to discuss NIL and how it effects the ecosystem of College Athletics. Also, Rick shares another great place to eat, On The Road with Rick and hops back up on the old Soapbox with a “small suggestion” for airplane pilots.

    Episode 83: All About Change

    Play Episode Listen Later Nov 3, 2021


    The Captain sails solo on this brand new episode all about change but have no fear, he jumps back up on The Soapbox and shares another great place to eat On The Road with Rick.

    Episode 82: The Master's Plan with Bill Battle

    Play Episode Listen Later Oct 27, 2021


    In this episode Rick completes his series on The Seven C's of New Business Pitches: Chemistry. He also brings back the legendary Bill battle to discuss his new book “The Master's Plan”.

    Episode 81: The Art of Communication with Lee Douglas

    Play Episode Listen Later Oct 20, 2021


    Rick continues his discussion on the Seven C's of Winning New Business Pitches and is joined by Lee Douglas the Vice President, General Manager of Gator Sports Properties to talk college sports and more.

    Episode 80: Navigating The Changes in College Athletics with Rick Chryst (part 2)

    Play Episode Listen Later Oct 13, 2021


    Rick sits down once again with Rick Chryst to finish their discussion on the enormous changes in College Athletics and the need to think differently about opportunities and solutions. The Captain gets back up on the old Soapbox and shares another great place to eat On The Road with Rick.

    Episode 79: Navigating The Changes in College Athletics with Rick Chryst

    Play Episode Listen Later Sep 29, 2021


    Rick sits down with Rick Chryst to discuss the enormous changes in College Athletics and the need to think differently about opportunities and solutions. The Captain gets back up on the old Soapbox and shares another great place to eat On The Road with Rick.

    Episode 78: The National Association of Collegiate Directors of Athletics with Bob Vecchione

    Play Episode Listen Later Sep 22, 2021


    Rick sits down with his pal Bob Vecchione the Chief Executive Officer of NACDA - The National Association of Collegiate Directors of Athletics. It's been quite a year in college sports and Bob will share his thoughts on where he thinks college sports is headed and the role NACDA will play. As always, we hop back up on the old Soapbox and share another great place to eat On the Road with Rick.

    Episode 77: The Fight for Victory Over Cancer with Bert Hensley

    Play Episode Listen Later Sep 15, 2021


    Rick sits down with Bert Hensley to discuss his role as the Vice President of Strategic Initiatives at The V Foundation. Plus, Rick climbs back up on the Soapbox and shares another great place to eat (in Raleigh!) On the Road with Rick.

    Episode 76: Making an Impact with Pam Hollander

    Play Episode Listen Later Sep 8, 2021


    Rick is joined by Pam Hollander to discuss all things sponsorship. Pam is an innovative marketing executive who is highly skilled in strategic partnerships and making an impact. They talk about her incredible career and what she's doing next. Plus, Rick gets back up on the Soapbox and shares another great place to eat On The Road with Rick.

    Episode 75: Getting to Know Your Fans with Ian Newfeld

    Play Episode Listen Later Sep 1, 2021


    On today's show Rick is joined by Ian Newfeld. Ian is the Senior Vice President of Partnership Development at Mocha Global, a fan app that helps you identify the members of your fan base, better communcate with them and monetize them. As always Rick climbs back up on the SoapBox and shares another great place to eat (Game Day Edition!) On The Road with Rick.

    Episode 74: The College Football Hall of Fame with Kimberly Beaudin

    Play Episode Listen Later Aug 24, 2021


    Rick sits down with Kimberly Beaudin, the Executive Director of The College Football Hall of Fame in Atlanta Georgia. They discuss her career, what she does at the Hall of Fame and her plans to make the Hall even better. As always, Rick jumps back up on the old SoapBox and shares a terrific place to eat On The Road with Rick.

    Episode 73: Hat Trick with Kyle Nelson

    Play Episode Listen Later Aug 18, 2021


    Rick sits down with Kyle Nelson, one of the most innovative voices in the world of fan experiences, to discuss how his company Hat Trick Advisors finds innovative ways to keep fans engaged long before and long after the games. Rick steps back up on the old Soapbox to remind us exactly who pays for everything and shares another terrific place to eat On The Road with Rick.

    Episode 72: Making The Magic Happen with Clint Overby

    Play Episode Listen Later Aug 11, 2021


    Rick welcomes Clint Overby to the Bridge to discuss all things “operational”. Clint is the Vice President of ESPN Events and knows a thing or two about how to make “magic” happen. As always, Rick climbs back up on the old Soap Box and shares another great spot to eat “On The Road with Rick.”

    Episode 71: The Numbers Don't Lie with Carol Stiff

    Play Episode Listen Later Aug 4, 2021


    Rick sits down with the incredible Carol Stiff to talk about how she spent her career championing Women's Sports. Carol is the former Vice President of Programming and Acquisition at ESPN and an inductee of the Women's Basketball Hall Of Fame for her contributions toward growing the sport. As always Rick jumps back up on the old Soapbox and shares another great place to eat On The Road with Rick.

    Episode 70: Covert Cows Part 2 with Steve Robinson

    Play Episode Listen Later Jul 28, 2021


    In the conclusion of a two part series, Rick interviews Steve Robinson, longtime chief marketing officer for Chick-fil-A, to talk about his new book “Covert Cows” which tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

    Episode 69: Covert Cows with Steve Robinson

    Play Episode Listen Later Jul 21, 2021


    Rick interviews Steve Robinson, longtime chief marketing officer for Chick-fil-A, to talk about his new book “Covert Cows” which tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. This is the first of a two part series, stay tuned for the conclusion of the interview on next weeks' episode of From The Bridge.

    Episode 68: The Importance of Teamwork with Teresa George

    Play Episode Listen Later Jul 14, 2021


    The Captain sits down with Teresa George, Vice President of Strategic Partnerships at The Circle Television Network to discuss her incredible career and how she has been able to keep the “band playing the same song” throughout her time in the entertainment industry. And as always, Rick shares another great place to eat “On The Road with Rick”.

    Episode 67: All About Preparation with Sharyn Outtrim

    Play Episode Listen Later Jul 7, 2021


    Rick tries to reason with hurricane season and invites Sharyn Outtrim on to discuss how her company, Field X prepares young people and businesses alike for what's next. Listen all the way to the end to discover another great place to eat On The Road with Rick.

    Episode 66: What Are You For with James Rink

    Play Episode Listen Later Jun 30, 2021


    It's Episode Four of Season Three and Rick kicks off the show by asking the question “What Are You For?”. He invites special Guest Jim Rink on to talk about his career as CEO of a Television + Entertainment company and how it lead him to create a brand new workshop: “Purpose of You”.Find out more by going to: https://www.purposeofyou.com

    Episode 65: Viragoes with Lizzy Levine

    Play Episode Listen Later Jun 23, 2021


    Rick is joined by The Founder of Viragoes, Lizzy Levine, to discuss her company's mission and why the devil really is in the details when it comes to creating a unique and memorable experience that creates life-long fans. Rick climbs back up on the old Soap Box and shares a killer place to get Gumbo, On The Road with Rick.

    Episode 64: Live Like Sean with TJ Nelligan

    Play Episode Listen Later Jun 16, 2021


    Rick invites TJ Nelligan to The Bridge to discuss his incredible career in Sports Marketing, what he learned from Jim Host and most importantly his new book titled: Live Like Sean, Important Life Lessons from My Special Needs Son. Find out more at www.tjnelligan.com

    Episode 63: The Precious Present with Rob Temple

    Play Episode Listen Later Jun 9, 2021


    It's Season 3 of From The Bridge. The Captain returns to share some of his takeaways from the last year and invites Rob Temple back to The Bridge to discuss how his first five months have gone in his new role as CEO of Fishbait Solutions.

    Episode 62: Welcoming Rob Temple to FishBait

    Play Episode Listen Later Jan 18, 2021


    A very special Bonus Episode featuring Rob Temple. Rick is joined by his long time friend, Rob Temple to discuss his rich career at ESPN and to make a very special announcement! This is one you don’t want to miss.

    Episode 61: The Power of Words with Thom Brennaman

    Play Episode Listen Later Dec 23, 2020


    It’s the season finale of From The Bridge and Rick is joined by sports announcer Thom Brennaman to discuss how he lost his job as broadcaster for The Cinncinati Reds for using a homophobic term in the press box. He will discuss this and his new goal of talking to student athletes and corporate groups about the power of words. Rick takes a special Holiday Trip down memory lane “On The Road with Rick” and hops back up on “The Soapbox “ one more time. A most sincere Thank You to all of our listeners for joining the Captain this season, we’ll see you in 2021!

    Episode 60: All About Execution with Emily Evans

    Play Episode Listen Later Dec 16, 2020


    Emily Evans joins The Captain to discuss how she delivers value in her role as Vice President of Strategic Initiatives at the Country Music Association. Rick gets back up on “The Soapbox” and shares another great place to eat “On The Road with Rick:”.

    Episode 59: All About History with Jim Lighthizer

    Play Episode Listen Later Dec 9, 2020


    After twenty years of leadership and tens of thousands of acres preserved, Jim Lighthizer is planning to retire from his position as President and CEO of the American Battlefield Trust and Rick invites him to The Bridge to talk about why preserving our battlefields is so important and the sponsorship opportunities that exist there.

    Episode 58: All About Collectibles with Matt Wolff

    Play Episode Listen Later Dec 2, 2020


    Rick is joined by Matt Wolff to talk all things collectible in the Sports and Entertainment space. They chat about Matt’s company Ticket Time Machine which produces collectible and commemorative tickets, credentials and more. Plus, we take another trip to the “SoapBox” and find an incredible place to eat “On The Road with Rick”

    Episode 57: All About The V Foundation with Randy Karsten

    Play Episode Listen Later Nov 25, 2020


    What better way to kick off the Holiday Season than to discuss how sports and entertainment can help charities and people in a variety of ways. Rick talks with Randy Karsten, Vice President of Business Alliances for the V Foundation for Cancer Research to discuss “V Week” and how they are giving back.

    Episode 56: All About Bowl Season with Nick Carparelli

    Play Episode Listen Later Nov 18, 2020


    The Executive Director of Bowl Season, Nick Carparelli joins Rick, From The Bridge to discuss his plans to remake the organization with an emphasis on story-telling. They talk all of the challenges of having Bowl Season during covid-19 and Rick shares a little history of the Bowl Games with the listeners. As always we hop back up on the old Soap Box and find another delicious place to eat On The Road With Rick.

    Episode 55: All About Legends with Bill Battle

    Play Episode Listen Later Nov 11, 2020


    Rick welcomes living legend, Bill Battle to the “Bridge” to discuss his incredible career. We step back up on “The Soap Box” and find another great place to eat “On The Road with Rick”.

    Episode 54: All About Agencies and Agency Personalities with Tim McGhee

    Play Episode Listen Later Nov 4, 2020


    Rick calls up the Founder and Principle of MSP Sports, Tim Mcghee, to discuss the wildly different yet incredibly valuable career experience he gained from working in both the agency world and for Corporations such as Verizon, Cingular and more.. Rick details the personality traits of an “Agency Creature” and discusses what you can expect from being in the agency world. And as always we hop back up on the Soapbox and find a terrific place to eat On The Road With Rick.

    Episode 53: All About Licensed Merchandise with Rick Merriam

    Play Episode Listen Later Oct 28, 2020


    The Captain is joined by Rick Merriam, Founder of Exemplar Associates to discuss the world of Licensed Merchandise in the Collegiate space. He steps back up on The SoapBox and shares another delicious place to eat On The Road With Rick.

    Episode 52: Reinvent Your Business with Trip Durham

    Play Episode Listen Later Oct 21, 2020


    Today’s episode is all about reinventing your business. The Captain calls up Trip Durham of 2D Consulting and they discuss why taking chances and reinventing yourself and your business is one of the best things you can do to stay relevant.

    Episode 51: All About Nostalgia with Stephanie Stuckey

    Play Episode Listen Later Oct 14, 2020


    Rick sits down with Stephanie Stuckey, CEO of Stuckey’s Corporation, to talk about how she is rebuilding her family’s beloved and classic brand. Rick takes a walk down memory lane that leads to The SoapBox and shares another great place to eat On The Road With Rick.

    Episode 50: How To Create More Revenue pt. 2 with Chris Filardi

    Play Episode Listen Later Oct 7, 2020


    Rick returns to continue the discussion on creating more revenues. He invites his pal Chris Filardi on to share stories about his time as the VP of Marketing at Werner Ladders and to delve into his current role as Head Of Outdoor Sports Division at Fishbait Marketing. Rick climbs back on “The Soapbox” for further pontification and tells us about a remarkable shrimp burger he enjoyed “On The Road With Rick”.

    Episode 49: Build Brand YoU with Vince Thompson

    Play Episode Listen Later Sep 30, 2020


    Rick invites his pal Vince Thompson back to the bridge to discuss his new book “Build Brand YoU” the two talk how MELT Sports has piloted during this time and all of the silver linings that come with that. And as always we get back on ‘The SoapBox’ and find another great place to eat ‘On The Road With Rick’.

    Episode 48: A Legacy Remembered with Jim Host

    Play Episode Listen Later Sep 23, 2020


    Jim Host (Author of Changing The Game) returns to the show to remember the life and legacy of Tom Jernstedt. Rick and Jim discuss Tom’s vast influence on the world of College Basketball and as always we find another great place to eat ‘On The Road With Rick’ and hear a fresh perspective from ‘The Soapbox’.

    Episode 47: All About Collaboration with Chappel McCollister

    Play Episode Listen Later Sep 16, 2020


    Today’s show is all about Collaboration. The Captain chats with Chappel McCollister, Sr. VP of Strategic Partnerships at Paradigm Music Talent Agency. Rick outlines his 6 Cs for winning new business, gets back up on “The Soapbox” and shares another great place to eat “On The Road with Rick”.

    Episode 46: How To Create More Revenue with Mark Riggs

    Play Episode Listen Later Sep 9, 2020


    In the first of a two part series Rick focuses on how to create more revenue in your business. He interviews Mark Riggs ( Founder and CEO of TPC Growth) who specializes in helping other agencies grow their revenues. Rick shares a brand new ‘Soap Box’ and reveals a delicious fried chicken spot in Mark’s home town of Charlotte NC ‘On The Road with Rick’.

    Episode 45: Building A Strong Culture with Mike Reisman

    Play Episode Listen Later Sep 2, 2020


    Rick invites industry legend, Mike Reisman on the show to talk a crucial element of any business: the culture. The two discuss his extensive career and how he has created unique and lasting cultures wherever he goes. Rick gets back up on the “Soapbox” and shares an extra special place to eat “On The Road with Rick”.

    Episode 44: All About Technology

    Play Episode Listen Later Aug 26, 2020


    On today’s show Rick talks with Partner and Co-founder of Elevent, Francis Dumais to see how he is using technology in his agency. We jump back on the old “Soap Box” and find another great place to eat “On The Road With Rick”.

    Episode 43: Giving Back with Anna Slive Harwood

    Play Episode Listen Later Aug 19, 2020


    Rick invites Anna Slive Harwood on the show to discuss her charity, The Mike Slive Foundation. They discuss how her father’s legacy has influenced her career and how the foundation is being dynamic in the light of Covid-19.

    Episode 42: The Black Athletic Experience in America with Ernie Kent

    Play Episode Listen Later Aug 12, 2020


    On today’s show we discuss Race in America and Race in sports. American Basketball Coach, Ernie Kent joins Rick to discuss the current state of Sports in the USA and shares his experience as not only a black athlete but as a Basketball Coach who has coached teams all over the globe.

    Episode 41: All About Innovation with Mike Palisi

    Play Episode Listen Later Aug 5, 2020


    Todays show is all about innovation. Mike Palisi is the Executive Vice President at Van Wagner Sports and Entertainment and joins Rick to discuss how companies and brands are being innovative in the wake of Covid-19. Rick gets back up on The Soap Box and of course takes you to another delicious spot, On The Road With Rick.

    Episode 40: All About Leadership with Carl Thomas

    Play Episode Listen Later Jul 29, 2020


    On today’s episode, Rick calls up Carl Thomas to talk all things leadership. They discuss how to reinvent yourself, Carl offers his insight on leadership and tells us about his forthcoming podcast “The Best Boss Ever”. As always we feature another great placed to eat “On The Road with Rick” and hear a “rant” From The Soapbox.

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