Podcasts about covert cows

When it comes to fast food, people mostly focus on fast. With improving efficiency and a new sales-driven promotion every month, the faster a company can get food to customers, the better, right? Maybe not. Chick-fil-A developed a smarter idea—prioritizing People over Profits with Purpose and Faith. On this episode of The Reboot Chronicles, one of Chick-fil-A's founding C-Suite leaders, Steve Robinson, reveals untold stories on how they did it—in good times and bad. Steve was the founding Chief Marketing Officer of Chick-fil-A, where he and Founder Truett Cathy, built the most unconventional franchise model by doing something the world's top corporations struggle with—prioritizing People over Profits. And it worked. After some setbacks, Steve went on to create the most iconic fast-food advertising campaign—that not only differentiated them in a sea of fast-food sales-focused chains—but rebooted an industry. Now with over 3000 locations Chick-fil-A is one of three brands with U.S. sales over $20 billion, along with McDonald's and Starbucks.He went on to became a Chick-fil-A board member and authored Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.  It, and this episode, is the inside story of how they rebooted the sector, turning prevailing theories of fast-food marketing upside down while building one of the most successful and beloved brands in America.

Have you ever made a $2 million mistake at work? Today's guest did during his early days as CMO of Chick-fil-A. Listen in to this special edition of the podcast as Steve Robinson, author of Covert Cows and Chick-fil-A, shares what he learned and how it changed his career.  

"The more people we attracted in that first week, the healthier that business would be.”  What if you could take a small, regional brand and turn it into a nationwide sensation with a marketing campaign that breaks all the rules? How do you go from being unknown to unforgettable? In the fast-paced world of marketing, we're all searching for that one breakthrough idea that can elevate a brand from obscurity to dominance.  How does Chick-fil-A's marketing strategy, particularly the iconic "Eat Mor Chikin" campaign, revolutionized the fast-food industry. From its humble beginnings as a small regional brand to becoming a national powerhouse, this interview delves into the creative and strategic decisions that made Chick-fil-A a household name. You'll discover how the company used guerrilla marketing, leveraged humor, and built a community-centric approach that not only grew their sales but also solidified their brand identity.  Steve Robinson served as the Chief Marketing Officer at Chick-fil-A for 35 years. During his tenure, he helped grow the company from a $100 million brand to a $7 billion empire. Steve is the mastermind behind the famous "Eat Mor Chikin" campaign, which featured cows advocating for chicken consumption, a move that captured the nation's attention and changed the game in fast-food marketing. Don't forget to grab Steve Robinson's book, Covert Cows and Chick-Fil-A available on Amazon.  You can also visit Steve's website:Srobbinsonconsulting.com to learn more about his journey and the incredible success of Chick-fil-A's marketing.   Book mentioned:  Blue Ocean Strategy  by W.Chan Kim, Renée Mauborgne Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent's Soul. Raymond's latest, co-authored book is The AI Millionaire's Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!.  www.Aaron.com 

“A brand is a promise that you can make to your customers.”Ever wonder how a small-town boy grew up to help build one of the most successful fast-food chains in America? Be passionate about leadership, marketing, and have the power of strong values in business.Steve Robinson is a highly respected business leader known for his tenure as Executive Vice President and Chief Marketing Officer at Chick-fil-A, Inc. With a career spanning 35 years at Chick-fil-A, Steve played a pivotal role in shaping the company's marketing strategies and culture. He is also an author and speaker, sharing his insights on leadership, marketing, and values-based business practices. He shares his remarkable journey from his early life in South Alabama to his transformative role at Chick-fil-A, where he worked closely with founder Truett Cathy to grow the company from a modest startup to a multi-billion dollar empire.For more on Steve Robinson's insights and the Chick-fil-A story, pick up a copy of "Covert Cows and Chick-fil-A."Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Can entrepreneurs and business owners hire for cultural fit instead of trying to train new employees on your culture? Put another way, could your company take an approach to HR that could be summarized as: “We don't train culture; we hire it”? In this episode, Bill talks with Steve Robinson, who worked for three decades for a company that firmly believed that they didn't train for culture, that they instead hired it. Steve Robinson is a consultant, author, and speaker specializing in organizational culture, brand strategy, marketing, and advertising. As the former EVP and CMO of Chick-fil-A, he led their marketing, advertising, brand, menu, and hospitality strategies.Key topics that Bill and Steve explore in this episode: - Chick-fil-A's success is due to careful candidate selection and empowering employees, managers, and leaders.- Trust in leadership. - Maintaining culture through training, reinforcement, and consistent messaging.- Chick-fil-A's culture is built around clarity of purpose, core values, and brand promise.- Chick-fil-A finds and trains independent contractors to run stores, sharing profits and motivating them to deliver great customer experience.- Multi-million dollar mistakes. - Chick-fil-A's decision to differentiate itself from competitors.- The Blue Ocean Strategy. - Understanding your customer's lifestyle and values, not just their demographics. - The success of a billboard campaign that featured cows wearing Chick-fil-A t-shirts, generating buzz and publicity.Thanks to Steven A. Robinson for being on the show! Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-robinson-2a50921b/ Learn more about S Robinson Consulting: https://srobinsonconsulting.com/ Get Steve's book, "Covert Cows and Chick-fil-A": https://faithgateway.com/products/covert-cows-and-chick-fil-a-how-faith-cows-and-chicken-built-an-iconic-brand-1 Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: (0:05) Scaling businesses. (5:00) Leadership and trust at Chick-fil-A. (11:41) Maintaining culture through purpose and values. (17:57) Chick-fil-A's brand promise. (24:07) Chick-fil-A's growth strategy. (29:54) Marketing strategies in the fast food industry. (36:05) Learning from mistakes. (41:25) Brand growth. This episode was produced by Story On Media & Marketing:...

#113: Steve Robinson is the former Executive Vice President & Chief marketing officer of Chick-Fil-A from 1981-2015. He currently serves as a consultant, speaker, and author on organizational culture, brand strategy, marketing and advertising, as well as leadership development.Steve went to Faulkner State where he played baseball and then finished his college at Auburn University with a bachelor of science in marketing. He then attended Northwestern University where he earned a master's in advertising from the Medill School of Journalism.After Northwestern, Steve went to work for Texas Instruments and Six Flags. He quickly rose into leadership positions at a young age and caught the attention of the leadership of Chick-Fil-A. In 1981 Steve was hired to lead Chick-Fil-A's marketing efforts. Steve was integrally involved in the company's steady and then explosive growth from 184 stores and $100 million in 1981 to more than 2,100 stores and more than $6.8 billion in annul sales in 2015. He and his team helped establish and create many of the recognizable Chick-Fil-A branding and marketing efforts such as iconic Cow & Eat Mor Chikn campaign to the everyday Chick-Fil-A experience.On the show he dives into his story, working hard, building culture, mentors, asking questions, loyalty, using metrics and facts to learn and growth, faith, family, and much more.Be sure to check out his book Covert Cows where all books are sold, as well as his website srobinsonconsulting.com for more information.Enjoy the show! 

Want an inside look at Chick-fil-A?In this episode, I'm joined by Steve Robinson, author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.Steve is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015).During Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time.Now, he's here to share stories and insights from his career, including:Truett Cathy's inspiring leadershipA $2 million mistake that shaped himThe importance of valuesChick-fil-A's inverted marketing modelAnd more

Billion-Dollar Brand: The Shocking Story Behind Chick-fil-A's Marketing Maverick with Steve RobinsonWhen Steve Robinson started working for Chick-fil-A, they had sales of about $140 million. During his last year, they turned $7 billion. Steve Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A. He was involved in the companies incredible growth from 1981 - 2015. During this time, Chick-fil-A went from 184 stores and $100 million in annual sales, to 2100 stores and more than $6.8 billion in annual sales.Steve also went on to author a book called “Covert Cows and Chick-fil-A.” In it he shares his inside knowledge and strategies used to turn Chick-fil-A into a household name. In our conversation, Steve spoke to me about the strategies, entrepreneurial spirit and sheer determination that led to this remarkable success story. This is an episode filled with strategies and techniques. Please share this with anyone who you feel may benefit from it.Connect with Steve here - https://srobinsonconsulting.com/about/Purchase your copy of his book here - https://www.amazon.com.au/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169----Click here to Become a VIP supporter of Lead On Purpose: https://www.buzzsprout.com/1583287/supportIf you would like to help James continue to bring on world-class guests, please consider making a small recurring donation to cover the back end, admin and editing costs. For many years, James has dedicated countless hours to the show and would LOVE to continue bringing you global thought leaders.Thank you for your support. It is greatly appreciated.With much gratitude.Full Transcript, Quote Cards, and a Show Summary are available here:https://www.jjlaughlin.com/blog-----Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Support the show

This is one of those episodes that is so packed with gold that you will want to pause, rewind, and listen back a few times! It's a true masterclass in marketing and career growth.  My guest in episode 287 of #thePOZcast is Steve Robinson, former CMO of Chick-fil-A! Today, Steve is a consultant, author, and speaker on organizational culture design and leadership, brand strategy development, and much more.  Steve was with Chick-fil-A for over 30 years, and during Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time. Prior to joining Chick-fil-A, he served as the director of marketing for Six Flags Over Georgia theme park in Atlanta. Please check out Steve's book, "Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand"https://a.co/d/79ZNLfV For more on Steve: https://srobinsonconsulting.com/ If you enjoyed this episode, please leave a review:   https://ratethispodcast.com/thepozcast  #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers.  Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth 

Want an inside look at Chick-fil-A?In this episode, I'm joined by Steve Robinson, author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.Steve is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015).During Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time.Now, he's here to share stories and insights from his career, including: Truett Cathy's inspiring leadership A $2 million mistake that shaped him The importance of values Chick-fil-A's inverted marketing model And more

#113: Steve Robinson is the former Executive Vice President & Chief marketing officer of Chick-Fil-A from 1981-2015. He currently serves as a consultant, speaker, and author on organizational culture, brand strategy, marketing and advertising, as well as leadership development.Steve went to Faulkner State where he played baseball and then finished his college at Auburn University with a bachelor of science in marketing. He then attended Northwestern University where he earned a master's in advertising from the Medill School of Journalism. After Northwestern, Steve went to work for Texas Instruments and Six Flags. He quickly rose into leadership positions at a young age and caught the attention of the leadership of Chick-Fil-A. In 1981 Steve was hired to lead Chick-Fil-A's marketing efforts. Steve was integrally involved in the company's steady and then explosive growth from 184 stores and $100 million in 1981 to more than 2,100 stores and more than $6.8 billion in annul sales in 2015. He and his team helped establish and create many of the recognizable Chick-Fil-A branding and marketing efforts such as iconic Cow & Eat Mor Chikn campaign to the everyday Chick-Fil-A experience.On the show he dives into his story, working hard, building culture, mentors, asking questions, loyalty, using metrics and facts to learn and growth, faith, family, and much more. Be sure to check out his book Covert Cows where all books are sold, as well as his website srobinsonconsulting.com for more information.Enjoy the show! 

In this episode of MultifamilyCollective, I share a book recommendation. #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi --- Send in a voice message: https://podcasters.spotify.com/pod/show/mike-brewer/message Support this podcast: https://podcasters.spotify.com/pod/show/mike-brewer/support

Steve Robinson built the prime marketing engine of Chick-fil-A, Inc as the CMO of the company. Today, Chick-fil-A is one of the largest fast-food restaurant chains in the US with over 2,773 restaurants across the country. Steve worked at Chick-fil-A from 1981 to 2015. He has written a book titled Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, in which he shares behind the scene accounts on the growth of Chick-fil-A. The company has grown from 184 stores and $100 million annual sales in 1981 to a billion-dollar company that made $4.3 billion in revenue in 2020 despite the COVID-19 pandemic. Steve talks about: 1. Lessons he learned about building a brand from his over three decades of experience leading marketing at Chick-fil-A. 2. The blue ocean strategy and how it was used to successful brand Chick-fil-A 3. How entrepreneurs can build brands that attract customers. 4. The Chick-fil-A culture and how it led to the company's success. To get a feel of Steve, he recently was a guest on the Partnering Leadership podcast, where he shared How Chick-fil-A Became an Iconic Brand - https://open.spotify.com/episode/106DhuOxOqCrBpFEfqkmm4 Additional Links: https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169 https://srobinsonconsulting.com/about/ Social Media Links: https://www.linkedin.com/in/srobinsonconsulting

Our guest on this episode is Steve Robinson. Steve is an in-demand consultant, author, and speaker. He focuses on organizational culture design & leadership, brand strategy, marketing, and advertising principles.But Steve may be best known as the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, from 1981-2015. He is also the author of the book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.You can find Steve Robinson online at https://srobinsonconsulting.com/Visit our chapter markers for show highlights.Host: Rodney CoxEmail us at information@ministryinsights.comTweet us at @Insights_IntlFollow us on LinkedInFollow us on FacebookThe podcast is a production of Ministry Insights. Visit us at ministryinsights.com.© 2023 Ministry Insights International, Inc. All rights reserved.

Listen to these two tracks of booster content just for ambitious small business leaders. Track 1: A the behind-the-scenes look at the work that The Richardson Group (TRG), Chick-fil-A's marketing agency, did to produce an outstanding tagline. Track 2: Here is how to make your interactions with clients more positively memorable by responding better to the expression of appreciation. Track 1 382: Brands fail when they do not listen to the customer enough with guest expert Steve Robinson A lot of work goes into it. As you'll understand, even in this very condensed version, that'll be excerpting from Covert Cows and Chick-fil-A by the company's first chief marketing officer, Steve Robinson, you'll get some great value from it. In the case of Chick-fil-A, a perspective client they were looking for a single idea around which to build a campaign. The most persuasive idea has 5 points. It capitalizes on the one advantage that no competitor can.It matches the brand's character and culture.It's unique.It's endearing.It's memorable. Track 2 So how do you make this a positive interaction that adds to the business relationship?Contrast asking for a water bottle at the front desk at a 3-star vs a 5-star hotel and you'll understand the difference high standards and excellent training makes. At a 3-star hotel, I might not even see someone behind the desk. The last time I asked while traveling to a client's office and receiving a complimentary water bottle, I said, "thank you so much!" and got a shrug and an "OK" as a reply. Both the interaction and the water bottle were lukewarm, and that experience dampened my relationship with the hotel — not just the individual, but with the brand. At a 5-star hotel, everything about that same interaction has a different feel. I remember being in the DC Ritz Carlton and asking for a water bottle at the front desk on the way out to a morning walk. Three people were staffing the desk, and the two who weren't helping another guest looked at each and flashed an expression at each other like two ball kids at a professional tennis match who was going to compete to get the stray ball. Justin handed me the chilled water bottle with two hands, smiled, looked me in the eye, and said, "My pleasure."

"Your brand is not marketing, your brand is totality of your customers' experience." - Gino On this episode, Jake and Gino interview Steve Robinson. They discuss about what it is to build a brand and make people adopt your brand. Building a brand takes time, effort and culture. There is no shortcut to pivot, only strategies to create a culture to build a brand that people live by. Steven Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. Prior to joining the company, Steve was the director of marketing for Six Flags Over Georgia theme park in Atlanta, Georgia. This role was preceded by marketing positions at two other Six Flags properties and communications manager at Texas Instruments. He is the author of best-selling book on amazon, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand. Key Insights: 00:00 Introduction 03:24 Your brand is totality of your customers' experience 06:00 What did it take for Chick-fil-A to become a brand 10:30 The next layer of brand experience 16:09 Great culture is empowering people to take decisions on their own 20:40 Are shortcut to pivot worth it? 23:40 You can never build a brand if you sacrifice the culture 27:00 Enduring sessions in the organization 29:23 Wrap up To find the best-selling book by the author, visit https://amz.run/5qVp In real estate, your network is your net worth, attend our Live Events and network with the fellow investors and professionals: https://jakeandgino.com/mm5 About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $4,000,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs. Subscribe to this channel: https://ytube.io/3McA Sign up for free training: https://jakeandgino.mykajabi.com/freetraining The resources you need to succeed at every level of apartment investing: https://jakeandgino.com/resources/ Apply for Mentorship: https://jakeandgino.com/apply/ #realestate #multifamilyrealestate #multifamilyinvesting #investing #apartmentinvesting Jake & Gino Facebook: https://www.facebook.com/jakeandgino/ Jake & Gino Twitter: https://twitter.com/JakeandGino Jake & Gino Linkedin: https://www.linkedin.com/company/jake-and-gino-llc/ Jake & Gino Instagram: https://www.instagram.com/jakeandgino/ More ways to engage with the Jake & Gino Investor Community: MM5: https://jakeandgino.com/mm5/ Rand Cares: https://jakeandgino.com/randcares/ The 100 Year Real Estate Investor: https://www.dualassetstrategy.com

Steve Robinson joins us on this episode, Steve is the former Vice President and Chief Marketing Officer of Chick-fil-A. Steve was part of the team at Chick-fil-A who lived out Character, Culture and Consistency across the brand. The Chick-fil-A business model is one that sets an example for company culture and leadership development. In his book Covert Cows and Chick-fil-A, Steve pulls back the curtain on some of the value-based vision of Truett Cathy, Jimmy Collins and the executive team. Clear vision casting was imperative to the success of this iconic brand. Please listen, share, and subscribe to the Build Your Success Podcast. https://vflcommunity.com brianb@buildcs.net Amazon Link for Book Preview: https://a.co/0mYHWJj

Steve is the Former Chief Marketing Officer of Chick-fil-A and is the author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand. We dive into marriage, leadership, faith, finances, and how to lead well in an economic recession. Jump over to www.ChampionHope.com to get your free guides on being fully alive from the bedroom to the boardroom. Building Wholehearted Leaders: Guiding faith forward men to elevate their performance, have healthy relationships, and live with an eternal impact. --- Support this podcast: https://anchor.fm/champion-hope/support

We're Talking Selling More Chicken & Chick-Fil-A With Steve Robinson! Steve is the author of "Covert Cows and Chick-Fil-a", a former Executive Vice President & Chief Marketing Officer of Chick-Fil-A. He worked at Chick-Fil-a from 1981 to 2015 LinkedIn: www.linkedin.com/in/srobinsonconsulting Website: www.srobinsonconsulting.com

Ep #132 - In this week's podcast episode, I sit down with the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Steve Robinson, who held these positions from 1981-2015. Steve went on to serve on the board of directors for Chick-fil-A from 2016-2018 and now operates as a consultant, author, and speaker on organizational culture design and leadership, brand strategy development, marketing planning, and distinctive advertising principles. Steve continues to serve on several boards for organizations and ministries, including FamilyLife, Fellowship of Christian Athletes of Atlanta, Links Players International, Atlanta Hall Management & College Football Hall of Fame, and the National Football Foundation. Prior to joining Chick-fil-A, Steve was the director of marketing for the Six Flags Over Georgia theme park in Atlanta, Georgia and the communications manager for Texas Instruments. Learn More About Steve Robinson, His Consulting Company & Book: Visit Steve Robinson's consulting company website at: https://srobinsonconsulting.com/ Connect with Steve Robinson on LinkedIn at: https://www.linkedin.com/in/srobinsonconsulting/ Get Steve Robinson's book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, on Amazon at: https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169/   Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.   FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com

I know we talk a lot about culture, but we are going to do it some more. Today, we get a chance to hear from someone that helped build the Chick-fil-A brand we all know and love today. He shares with us so many great pieces of wisdom and nuggets of knowledge you are going to want to listen all the way to the end of the episode. Our guest today is Steven Robinson, the former Executive Vice President and Chief Marketing Officer of Chick-fil-A for more than 35 years. He recently authored the book "Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand" and we discuss his book and some of the magic behind the Chick-fil-A success. **Subscribe to our NEWEST Podcast called: Franchise Your Business. CLICK HERE.LINKS FROM THE EPISODE:Get a copy of Steve's new book:  "Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand" at Amazon: https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169Book Steve Robinson for your next leadership team meeting or annual franchise conference: https://srobinsonconsulting.comIf you are ready to franchise your business or take it to the next level: CLICK HERE.ABOUT OUR GUEST:Steve Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A. He was responsible for overseeing marketing, advertising, brand development, menu development, and hospitality strategies, and was involved in the development of the 'Eat Mor Chikin' campaign. Currently, Steve is a speaker and consultant on organizational culture design andleadership, brand strategy development, marketing planning, and distinctive advertising principles. He also recently authored the book "Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand".ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759. 

Guest Bio:Steve Robinson is a consultant, author and speaker on organizational culture design & leadership, brand strategy development, marketing planning, and distinctive advertising principles.He is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc., 1981-2015. Prior to joining the company, Steve was the director of marketing for Six Flags Over Georgia theme park in Atlanta, Georgia. This role was preceded by marketing positions at two other Six Flags properties and communications manager at Texas Instruments.After beginning his career at Chick-fil-A as director of marketing, Steve went on to serve as vice president of the department before becoming chief marketing officer. In his most recent role, he was responsible for overseeing marketing, advertising, brand development, menu development, and hospitality strategies.Today, Steve tells the story of Chic-fil-A, engages in public speaking events, and consults for up and coming entrepreneurs.

Covert Cows is a well-rounded book about marketing, sales, hospitality, brand building, and creating company culture. While it focuses on the food and beverage industry, most of the lessons can be applied to businesses in other categories. This episode is also available as a blog post at https://jsilva.blog/2021/10/21/covert-cows-summary/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jeremy-silva/message Support this podcast: https://anchor.fm/jeremy-silva/support

Steve Robinson, author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand Bill Ringle and Steve Robinson discuss the pivotal decisions and marketing campaigns that built Chic-Fil-A into a national brand with lessons for small business leaders. >>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today's top thought leaders and business experts. Host Bill Ringle's mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. #pp-podcast-5135 a, .pp-modal-window .modal-5135 a, .pp-modal-window .aux-modal-5135 a, #pp-podcast-5135 .ppjs__more { color: #0033CC; } #pp-podcast-5135:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-5135:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-5135:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .modal-5135 .ppjs__audio .ppjs__button.ppjs__playpause-button button *, .pp-modal-window .modal-5135 .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, .pp-modal-window .modal-5135 .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .aux-modal-5135 .pod-entry__play *, .pp-modal-window .aux-modal-5135 .pod-entry__play:hover * { color: #0033CC !important; } #pp-podcast-5135.postview .episode-list__load-more, .pp-modal-window .aux-modal-5135 .episode-list__load-more, #pp-podcast-5135:not(.modern) .ppjs__time-handle-content, .modal-5135 .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-5135:not(.modern) .ppjs__audio-time-rail, #pp-podcast-5135.lv3 .pod-entry__play, #pp-podcast-5135.lv4 .pod-entry__play, #pp-podcast-5135.gv2 .pod-entry__play, #pp-podcast-5135.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button, #pp-podcast-5135.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover, #pp-podcast-5135.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus, .pp-modal-window .modal-5135 button.episode-list__load-more, .pp-modal-window .modal-5135 .ppjs__audio-time-rail, .pp-modal-window .modal-5135 button.pp-modal-close { background-color: #0033CC !important; } #pp-podcast-5135 .hasCover .ppjs__audio .ppjs__button.ppjs__playpause-button button { background-color: rgba(0, 0, 0, 0.5) !important; } .pp-modal-window .modal-5135 button.episode-list__load-more:hover, .pp-modal-window .modal-5135 button.episode-list__load-more:focus, .pp-modal-window .aux-modal-5135 button.episode-list__load-more:hover, .pp-modal-window .aux-modal-5135 button.episode-list__load-more:focus { background-color: rgba( 0,51,204, 0.7 ) !important; } #pp-podcast-5135 .ppjs__button.toggled-on, .pp-modal-window .modal-5135 .ppjs__button.toggled-on, #pp-podcast-5135.playerview .pod-entry.activeEpisode, .pp-modal-window .modal-5135.playerview .pod-entry.activeEpisode { background-color: rgba( 0,51,204, 0.1 ); } #pp-podcast-5135.postview .episode-list__load-more { background-color: transparent !important; } #pp-podcast-5135.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-5135.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-5135.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus * { color: #0033CC !important; } #pp-podcast-5135.modern:not(.wide-player) .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-5135.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #0033CC !important; } #pp-podcast-5135 .ppjs__share-button, .

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market.  Some highlights:-The importance of hiring the people who fit the organization's culture and value-How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A-The impact of the leadership of Chick-fil-A's founder, Truett Cathy, on the organization's culture-Lessons that Steve Robinson learned on the 2-million dollar mistake-Steve Robinson shared marketing and business insights in building a brand that people cannot live withoutAlso mentioned in this episode:-John Rossman, author of The Amazon Way book series (Listen to John's episode on the Partnering Leadership Podcast here)-Truett Cathy, founder of Chick-fil-A-Dan Cathy, CEO of Chick-fil-A-Jimmy Collins, former president of Chick-fil-ABook by Steve Robinson:Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic BrandBook Resources:The Last Lion: Winston Spencer Churchill by William Manchester, Paul ReidBlue Ocean Strategy by Renée Mauborgne and W. Chan KimBuilt to Last: Successful Habits of Visionary CompaniesThe Bible: Book of Proverbs, Psalms, Ecclesiastes, JoelConnect with Steve Robinson:S. Robinson ConsultingSteve Robinson on LinkedInConnect with Mahan Tavakoli:MahanTavakoli.comMore information and resources available at the Partnering Leadership Podcast website: PartneringLeadership.com

In the conclusion of a two part series, Rick interviews Steve Robinson, longtime chief marketing officer for Chick-fil-A, to talk about his new book “Covert Cows” which tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Rick interviews Steve Robinson, longtime chief marketing officer for Chick-fil-A, to talk about his new book “Covert Cows” which tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. This is the first of a two part series, stay tuned for the conclusion of the interview on next weeks' episode of From The Bridge.

Businesses that are built around the Voice of Customer become formidable brands sooner than later. In this episode, Jake and Gino interview Steve Robinson, the former executive vice president and chief marketing officer of Chick-fil-A, Inc. He has authored “Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand”, a top-rated book on marketing and brand building strategies. During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company's growth–from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015–and was a first-hand witness to its evolution as an indelible global brand. Here are some of the key takeaways: Always take the long-term view of your business. Build a brand that is focussed on customer's aspirations and service excellence Surround yourself with people you trust and build a great team. Then give them freedom Practise the three Cs of hiring: Confidence, Chemistry and Character Customer feedback can provide you the key insights on what you need to do in order to grow Listen to the Podcast to learn more on how to build a brand from scratch and scale it up. Resources: Learn more about Jake & Gino: www.jakeandgino.com   Read Gino's book review: https://jakeandgino.com/covert-cows-and-chick-fil-a-by-steve-robinson-book-review/ Apply for the complimentary multifamily investing training: https://bityl.co/6v71   Apply for Mentorship: https://bityl.co/6v76

Steve Robinson, former Chief Marketing Officer for Chick-fil-A and author of "Covert Cows and Chick-fil-A" joins Church at the Red Door to discuss the business world and how God's Kingdom fits within that framework. Proverbs 22:1(a) - A good name is more desirable than great riches

In his debut book, former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Steve Robinson shares with readers the secret to the growth and success of one of the nation's fastest growing fast food restaurants. In Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, Robinson takes people behind the scenes to show them how Chick-fil-A scaled up from 184 stores and $100 million in annual sales to more than 2,100 stores and $6.8 billion in annual sales during the 34 years Robinson served as CMO. Read that again marketer. 34 years as CMO.With an emphasis on building relationships rather than focusing on transactions, Robinson shares some of the philosophies Chick-fil-A employs that may seem counterintuitive to business…and why it has worked so well.In our conversation, Steve and I also talk about how advertising that entertains is more powerful than just average interruptive advertising.Connect with Steve:Steve's WebsiteSteve's book Covert Cows and Chick-fil-ALinkedInIf you liked the show, please consider sharing this podcast with your friends, family and network. Your stamp of approval is more valuable than anything I can offer to your network. I appreciate your sharing! Also, leaving a review (and rating) helps spread the word. And just makes me feel warm and squishy.The Storytellers Network with Dan Moyle publishes every Monday at 7 AM EST.

Steve Robinson was integral to the Chick-fil-A marketing team for 34 years. He was there for the beginning of the brand we know today, including the Eat Mor Chikin campaign and the decision to stay closed on Sundays. Steve joins Kevin to discuss his new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand. He shares stories and examples that demonstrate the culture at Chick-fil-A. Steve acknowledges that the company wasn't an overnight success and leadership was motivated by making an impact. The culture was not a bunch of words on paper, but the values and priorities of the organization and the trust in all the employees to empower them to grow the business. Additional Resources: Buy the Book Seven Men: And the Secret of Their Greatness by Eric Metaxas Bonhoeffer: Pastor, Martyr, Prophet, Spy by Eric Metaxas Paul: A Man of Grace and Grit by Charles R. Swindoll Steve Robinson Consulting

I don't typically review books on this podcast, but I just finished reading "Covert Cows and Chick-fil-A" and it was TOO GOOD not to share some lessons from it. I'm not being paid to share any of this, either. :) 

This week on #Money Matters, Gary Goldberg talks with Steve Robinson, former Chief Marketing Officer at Chick-Fil-A and author of his new book: "Covert Cows and Chick-Fil-A: How Faith, Cows and Chicken Built an Iconic Brand"

On this Episode of Millennium Live, we get the inside scoop from Steve Robinson, retired Chief Marketing Officer of Chick-fil-A and author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand. As the first marketer for the restaurant chain, Steve chats with us about how he built the chain's brand from the ground up, advice for future marketers, and of course, the 35 years of marketing the famous chicken sandwich. #MillenniumLive | Digital Diary | The Millennium Alliance

This month we welcome Steve Robinson to our FCA Atlanta Leadership podcast. Steve was the Chief Marketing Officer for Chick-fil-A for 35 years. He and his wife reside in Atlanta, and Steve is the current Board Chairman for the Greater Atlanta FCA Board.In this month's podcast, Steve shares how and why he got involved in FCA, as well as why he feels it’s important for boards to support FCA leadership. Steve also provides some key elements to leading boards well.Finally, Steve gives us some key leadership principals he learned at Chick-fil-A and alongside Truett Cathy.Steve has authored a new book entitled Covert Cows and Chick-fil-A: How Faith, Cows and Chicken Built an Iconic Brand by Steve Robinson. It’s available for pre-order now, and releases June 11.We hope you enjoy this month’s episode!For more details, visit www.atlantafca.org. To contact Greg directly, email gsteely@fca.org.