Podcasts about digital presence

Does your website feel like a warm welcome? If not, this episode is a must-listen. Because branding isn't just about fonts, colors, or messaging–it's about how your clients feel when they land on your digital doorstep. This is a special episode where I sat down with Shay Wheat on her podcast, Creating Powerful Impact. We talked about why the most effective brands start from the inside out. The SOULiD Framework If your brand looks the part but doesn't feel like you, that disconnect shows up everywhere–in your copy, your visuals, and your confidence. That's exactly why we created the SOULiD framework.  It helps uncover your convictions, personality, and purpose, so your website becomes an extension of your most essential self. In this episode, I break down how the process works and why it becomes the foundation for a brand that grows with you. What Hospitality Has to Do With Branding What do restaurants and websites have in common? More than you might think. I grew up in the hospitality industry, and that mindset shapes everything we do at brandiD.  When your clients feel seen, supported, and genuinely cared for, they stick around–and they tell others. In this episode, I talk about how to infuse that same high-touch, high-trust experience you'd expect from a high-end restaurant into your brand, no matter your industry. Enjoy this episode… Soundbytes 3:37 - 3:49 “So the name brandiD: the ID is an identity, but it also stands for ID, like the ID ego and super ego, and it is the part of our personality, according to Freud, that we are born with.” 3:52 - 4:24 “The SOULiD framework is what we do with the majority of our clients…We want to help them, but also need our work to stand out from the many, many millions of other websites that land online. We want to get to the core, the essence, or the soul of that person and make sure it's embedded throughout. Aesthetically, in the copy, in the positioning, the differentiators lie there.” 9:19 - 9:29 “We have to all be so dialed into the people we work with and understand their hopes, their fears, their dreams, when they're feeling vulnerable, when they're feeling overwhelmed.” Quotes “With every client, it's like you also have another case study to see if your framework is still applicable.” “Websites, just like clothing, just like hairstyles, they have trends.” “One thing that sets us apart as a web agency is the service that we provide to our clients. It's one thing that people consistently comment on.” “The way you make clients feel, especially in today's competitive market, can help you be around as a company for the long term.” “You are your biggest differentiator.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://graceandeaseproductions.com/ Connect with Shay Wheat on LinkedIn: https://www.linkedin.com/in/shaywheat/

Join us on Pathmonk Presents with Robert Carnes, Marketing Director at Green Mellen, a boutique digital marketing firm in Atlanta. Robert shares how Green Mellen helps small to midsize B2B service companies build trust through clear, compelling website messaging. He discusses using StoryBrand frameworks, tools like Hemingway app, and Headline Studio to craft effective copy. Learn how ethical marketing, community education, and consistent online presence drive long-term client relationships. Tune in for actionable insights to enhance your digital strategy and create meaningful connections, inspiring you to elevate your marketing with integrity!  

Send me a Text!You don't need to be an influencer to make an impact—just a clear message and the courage to show up. In this episode, I'm breaking down why every teacher and small business owner needs a digital strategy right now—and how to build one without burning out.I'm sharing the real media moves that helped me grow a six-figure online business, connect with my dream audience, and build a brand that reflects who I am as a teacher, mom, creator, and wellness advocate.You'll learn:Why “showing up” online builds trust and visibilityHow to use your everyday life to create authentic contentEasy-to-implement strategies for teachers and small biz ownersThe secret to connecting without sellingHow fitness, farm life, teaching, and digital downloads all became part of my brandWhether you're teaching in a classroom, packing orders in your garage, or just starting to dream big—this episode will inspire you to take your first (or next) digital step.

In this episode, Margaret Fontana dives into the truth behind building a strong digital presence — and why creating quality content consistently outperforms simply posting more content. With the overwhelming amount of noise on social media and digital platforms, Margaret shares why intentional, well-crafted content is what truly drives engagement, builds trust, and positions you as a leader in your space.Tune in to hear real-life examples, industry insights, and actionable strategies to help you create content that connects and converts — without burning out. Whether you're a business owner, content creator, or building your personal brand, this episode will help you rethink your content game.

Join us, while we're Waiting For Review, This week we talk about: - Being back after a break! Sorry for leaving you so long. - New office setups, - Daniel's trip to the OMR festival... where he went racing

Welcome back to the We Go Boldly podcast! In this empowering episode, we are thrilled to welcome Brigette Zorn, a renowned Strategic Communications and Digital Influence Advisor. Brigette shares her expertise in helping leaders, candidates, and changemakers distill their message, elevate their presence, and connect with the audiences that matter most. With a dynamic background in politics, philanthropy, and publishing, Brigette Zorn specializes in crafting persuasive messaging strategies that drive impact across stages, screens, and digital platforms. She offers valuable insights into guiding clients through high-stakes moments and achieving long-term visibility and influence. **In this episode, we discuss:**- The power of strategic communication in leadership and personal branding  - How to develop messaging that resonates with your target audience  - Tips for elevating your digital presence and influence  - Navigating high-stakes moments with confidence and clarity  - The role of authenticity and storytelling in building meaningful connections  - Practical strategies for women leaders and changemakers seeking to expand their impact Whether you're a leader, entrepreneur, or changemaker looking to refine your message and grow your influence, this episode is packed with actionable advice from Brigette Zorn. **About Brigette Zorn:**  Brigette Zorn is a Strategic Communications and Digital Influence Advisor with years of experience guiding leaders, political candidates, and organizations. Her expertise spans politics, philanthropy, and publishing, making her a sought-after consultant for those seeking to amplify their voice and achieve their visibility goals. **Connect with Brigette Zorn:**  www.brigzorn.com **Tune in to learn how to communicate boldly, create lasting influence, and connect with the audiences that matter most!**  Did you enjoy this episode? We would love to hear your thoughts and more about your personal development journey. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once a new episode goes live. Don't forget to find us and subscribe on YouTube too. CONNECT WITH RIELLY AND TOVAHInstagram: https://www.instagram.com/goboldlytogether/Website: goboldlyinitiative.com or https://we-go-boldly-podcast.simplecast.com/YouTube:https://www.youtube.com/channel/UCsPh8gu_ugJqvvnYiuRSyPQLinkedIn: https://linkedin.com/company/go-boldly-initiativePatreon: https://www.patreon.com/wegoboldlyFacebook: https://www.facebook.com/GoBoldlyTogetherPinterest: https://www.pinterest.com/GoBoldlyTogether/

Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Zhe Scott's remarkable tale of resilience, adaptability, and ambition. From a young age, she set her sights on the Ivy League, ultimately earning admission to both Yale and MIT. Her academic path, which spanned management, information technology, and music, laid a solid foundation for her future success. As a politically active student, she also gained valuable experience in advocacy and leadership, running for office and participating in the Public Policy and International Affairs program. This diverse background shaped her multi-faceted approach to entrepreneurship, blending technical expertise with creativity and social consciousness. After transitioning from politics to entrepreneurship, Zhe applied her technical and strategic knowledge to the world of digital marketing, becoming an expert in SEO. With her deep understanding of web infrastructure and search engine algorithms, Zhe has helped countless businesses grow by improving their online presence through effective SEO strategies. Her emphasis on the importance of backlinks from high-authority sites and her focus on using SEO to adapt and thrive in challenging times has made her a sought-after consultant and speaker. If you're looking to elevate your business or learn more about the strategies that have helped Zhe Scott build her digital empire, connect with her on LinkedIn. Her expertise in SEO and digital marketing can guide you to the next level of success. Visit her profile here to get valuable insights, resources, and opportunities for growth directly from the SEO Queen herself! We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Interested in more content from RENEW? Sign up for our newsletter: https://renew.org/resources/newsletter-sign-up/  In this episode, Chris Jefferson delivers an engaging workshop on how churches can leverage digital tools to enhance evangelism, discipleship, and community engagement, offering practical strategies for building a robust online presence and using technology to support spiritual growth. Leveraging Digital Tools for Church Growth: Insights from Chris Jefferson In this engaging workshop, Chris Jefferson, Executive Director of Spire Network, addresses a diverse group from various states, guiding them on how to leverage technology for church growth. Chris focuses on the importance of digital presence, discussing tools like Church Post for social media management, VisitorReach for targeted ad campaigns, and Tether and Mission17 for discipleship initiatives. He underscores the need for churches to improve their digital visibility and engage more effectively with their communities. From addressing common challenges in church marketing to providing practical solutions for better engagement, this workshop is a comprehensive guide for church leaders aiming to thrive in the digital age. https://reallifetheologypodcast.supercast.com/  Key Takeaways  00:00 Meet and Greet: Getting to Know Each Other 02:01 Interactive Session: Preparing for the Presentation 04:16 Introduction to Technology and Discipleship 08:06 The Importance of Digital Presence for Churches 15:36 Assessing Your Church's Digital Health 23:42 Outsourcing Social Media with Church Post 27:34 Introduction to Visitor Reach 28:42 Digital Health Check: Enhancing Visibility 29:34 Targeted Ad Campaigns: Precision Outreach 30:32 AI-Powered Mobile App: Real-Time Engagement 31:47 Visitor Reach: A Comprehensive Solution 33:43 Special Offer and Pricing 34:29 Introducing Tether: Discipleship Tools 37:14 Mission 17: Accelerating Discipleship 42:40 StoryPath: Customized Church Engagement 48:03 Final Thoughts and Q&A See below for a longer description: In this episode, Chris Jefferson delivers a dynamic and comprehensive workshop focused on leveraging digital tools and strategies for church growth and connectivity. He begins with a lively introduction, meeting and greeting attendees, establishing a rapport, and swiftly moving into the session's core message: the importance of embracing digital technology for evangelism, discipleship, and church development. The first significant topic Chris discusses is the assessment of a church's digital health. He emphasizes the importance of knowing where the church stands in the digital realm, mentioning a variety of platforms and metrics crucial for church visibility and accessibility. Chris introduces the idea of a “digital health check,” which audits a church's online presence across platforms like Google, Facebook, and more to ensure accurate and optimized listings that improve discoverability, including compatibility with voice recognition searches using Siri and Alexa. Chris addresses common concerns and questions from the attendees. He provides guidance on managing digital platforms with limited resources and emphasizes the effectiveness of outsourcing to specialized services for tasks like social media management and digital health checks. For instance, if a church doesn't have the bandwidth internally, he advises leveraging services like Church Post to maintain a consistent online presence. Chris concludes by emphasizing the necessity of churches embracing digital transformation, stressing that it is not a change in the church's message but rather an adaptation of the medium. He highlights the potential of these tools to position churches competitively in the digital space, thus maximizing their reach and impact in their communities.

Lida Citroen offers a fresh perspective on personal influence and what it means today. She breaks down how to walk into any room with confidence while staying true to who you are.As an expert in personal branding and reputation management, Lida has helped thousands of people around the world harness their authentic selves for career success. As a 5-time published author and TEDx speaker, she shares powerful insights on how mentorship can shape your career, providing valuable advice for both mentors and mentees.In this episode, Rani and Lida dive into leadership and the evolving nature of personal branding, especially in today's digital world. Tune in to discover how to embrace your unique gifts and make a meaningful impact.Listen, Share and Leave a Review

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Doyle, CMO of  Pirtek USA, discussing his extensive experience in franchising, particularly in the service industry. They explore the importance of being findable in emergency services, the strategies for enhancing digital presence, and the value of customer reviews. The conversation emphasizes the significance of focusing on foundational marketing strategies and building strong relationships with franchise owners. In this conversation, James Doyle discusses various aspects of marketing, particularly in the B2B sector. He emphasizes the importance of customer engagement through multiple review methods, understanding customer needs, and the differences between B2B and B2C marketing strategies. 

Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast.  Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms. Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky's philosophy: “Skate to where the puck is going, not where it has been.” He values the company's focused approach, believing it drives better results and scalability. Tanner credits Consultwebs' success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers. A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries. Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo. Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs' commitment to marketing exclusively for law firms allows it to deliver strong results. What you'll learn about in this episode: 1. Content Personalization and Unique Value Propositions: - Personalization plays a crucial role in content creation - Unique value propositions, case results, and testimonials to differentiate content  2. Leveraging AI for Strategic Content Creation and SEO Optimization: - The increasing role of AI in content production is vital to understand - A strategic approach to content creation is necessary to stand out in search rankings 3. Applying Data for Effective Marketing Strategies and Decision-Making: - AI is utilized for data analysis to uncover valuable insights - Data guides marketing strategies and decision-making effectively 4. Effective Data Analysis and Application in Marketing: - Continuous monitoring and analysis of marketing metrics are essential - Informed decisions are made based on meaningful data, not short-term trends 5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach: - Comparing cumulative and digital case counts offers valuable insights - An agile marketing approach is embraced to adapt to evolving market dynamics   Resources:  https://www.consultwebs.com/ Facebook: https://www.facebook.com/consultwebs/ Twitter: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Podcast: https://www.consultwebs.com/podcast/    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Understanding the impact of screen time and social media usage is essential for businesses to target their audience effectively. In this episode of After the Show, we explore key strategies to capture mindshare and wallet share across generations.From pricing strategies to platform usage, we break down how to leverage digital trends to boost engagement and drive sales.[0:33] Pricing strategies and tips to maximize revenue  [1:28] Understanding mindshare vs. wallet share  [3:10] Insights on Americans' average screen time  [4:38] Social media usage trends by generation  [7:02] Which platforms each generation is using  [12:00] The connection between screen share, mind share, and wallet share Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Happy Spring Time Bookshelvers!As the temperatures are rising in the UK and spring has truly sprung we thought it would be a great time to spring clean our noggins about all things dog businesses. We are thrilled this week to bring you a talk with the wonderful Gretta Ford. Not only is Gretta a member of PACT, an ABTC Registered Certificated Clinical Animal Behaviourist (CCAB), a full member of the APBC and FABC (which is pretty darn impressive) but Gretta is also a business strategist for trainers and behaviourists! Steve and Nat speak from experience when they say that Gretta has helped them out with all sorts in terms of the business side of PACT and we wanted an informal chat that would be beneficial to people with both existing businesses in the dog training world AND those of you starting out. We cover A LOT! Including: The challenges faced by dog trainers in building successful businesses, The importance of having that “business mindset”, the crowded market for dog training services, and the emotional burdens that come with running a business, the need for support and fresh perspectives in the industry, the significance of focusing on one's own business and the importance of emotional health in the face of external pressures. We talk about the dreaded imposter syndrome and the importance of a stoic mindset. We explore strategies for effective marketing, the significance of having a strong online presence through a website, and the challenges of navigating social media. The discussion also touches on the potential for passive income streams, the role of gratitude in professional relationships, and the environmental impact of business practices in the dog training industry. We also chatted about the super interesting topic of the significance of aligning personal and business values, particularly in the dog training industry AND niching in dog training. All that as well as hearing all about Gretta's journey! All that along with some waffle from Nat and Steve about their brand spanking NEW FREE course and haberdashery's and what you may find within one… don't ask.You know you'll be have a better brain for listening so what on earth are you waiting for? Get it in your lug holes human!LINKS:Link to Gretta's amazing Set Up To Succeed website hereLink to Gretta's Dog Training & Behaviour website hereLink to PACTS free Breed & Body Language Course here

In today's fast-paced digital world, attention spans are shrinking. Long, rambling messages are often skimmed, ignored, or simply lost in the noise. This is especially true on platforms like WhatsApp, where brevity and clarity are key to effective communication. Recently, I had the opportunity to dive deep into this concept through a live case study. While filming a documentary for the British Council on Sustainable Business in Nigeria, I encountered a business owner using WhatsApp to communicate with her customers. Her message was warm and friendly, but it was also lengthy. This sparked an idea: could we make it shorter, punchier, and more effective? The Challenge: Transforming a Good Message into a Great Sales Tool The original message, while well-intentioned, suffered from a common pitfall: it was too long. In a world of endless scrolling, people are less likely to read lengthy paragraphs. Furthermore, the call to action, while present, could have been stronger and more direct. Here's a glimpse of the original message: "Happy Sunday, Fam! We hope you're having a restful and beautiful day. Remember, good food makes every moment better, and we've got you covered! At MeeBest Foods, we sell clean, neatly packaged foodstuffs at affordable prices. We also offer goat meat and cow sharing, ensuring you get fresh, quality meat without stress. Plus, we ship abroad with doorstep delivery, so you have nothing to worry about!

Spring is the perfect time for a digital refresh! In this episode of the EduMagic Podcast, we're tackling a spring cleaning checklist to help future educators enhance their online presence. From social media cleanups to LinkedIn updates, digital portfolios, resumes, and file organization, I'll share simple, actionable tips to ensure your digital footprint is professional and job-ready. Whether you're preparing for job applications or just staying organized, this episode will help you put your best digital foot forward! Listen now and start your digital spring cleaning today!

On this episode, I speak with Sylvie DiGiusto, the world's first 3D immersive keynote speaker, whose innovative presentation approach reshapes how we engage with audiences. Sylvie brings a wealth of experience from her 20-year corporate journey in retail and tourism, where she honed her skills in leadership development, building one of the most prominent leadership academies in Europe. Our conversation delved into her signature framework, "The Power of Choice," which empowers leaders to make intentional decisions that significantly impact their teams and customers. Sylvie articulates her passion for fusing customer-centric leadership with effective communication. She reveals how the realization that many candidates exhibit a discrepancy between their perceived and actual performance influenced her career path. This realization led her to examine the nuances of first impressions and unconscious biases, which profoundly affect how individuals and organizations are perceived. Together, we explore how these biases play a role in the customer experience and how leaders can bridge the gap between perception and reality. Our discussion also touched on the critical nature of first impressions in customer relationships and team dynamics. Sylvie illustrates this with vivid scenarios, demonstrating how instant judgments shape our interactions and the narratives we believe. She also introduces her ABCDE framework, which includes Appearance, Behavior, Communication, Digital Presence, and Environment, offering a comprehensive guide for individuals looking to refine how they present themselves in the business world. Throughout our conversation, it became evident that Sylvie's commitment to bridging the gap between leadership and customer-centricity presents a new paradigm for enhancing organizational culture and driving long-term success.   Sylvie's Contact Information: Website: https://sylviedigiusto.com LinkedIn: @sylviedigiusto Social Media: @sylviedigiusto   Tacey's Contact Information: Website: taceyatkinson.com LinkedIn: TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

Brandon Pierpont, Founder & CEO of Painter Marketing Pros and recipient of the PCA's 2025 Industry Partner of the Year award, reveals game-changing strategies for painting contractors, including the critical role of Google Business Profile and Local Service Ads. Learn valuable tips about building a sustainable marketing blueprint, understanding ROI, and implementing effective digital strategies that can transform your painting business's growth trajectory.Connect with Brandon: Brandon@paintermarketingpros.com Check out the Diagnostic Assessment: https://diagnostic.paintermarketingpros.com/  

Rethink career success by testing, adapting, and staying open to unexpected opportunities.Career planning isn't as straightforward as we often assume—but according to Dorie Clark, that's actually a good thing. Instead of following a rigid path, she believes we should be “treating our careers like a series of experiments”—testing, iterating, and staying open to unexpected opportunities."People assume they need to have everything mapped out for the next twenty years," Clark explains. "But in reality, careers are built through testing, learning, and adapting—just like a scientific hypothesis."As a bestselling author and career strategist, Clark has spent years studying how professionals can future-proof their careers in an unpredictable world. She shares why informational interviews, LinkedIn strategy, and quarterly career check-ins are essential tools for anyone looking to make a career shift. “You don't want to be so mired in your plan that you can't take advantage of unexpected opportunities,” she says.In this episode of Think Fast, Talk Smart, Clark joins host Matt Abrahams to challenge traditional career advice and explore strategic personal branding, the power of weak ties in networking, and why “reinvention isn't a one-time event—it's a habit.”This episode is brought to you by LinkedIn. Explore your job potential at Linkedin.com/jobs.  Episode Reference Links:Dorie ClarkEp.118 Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (00:59) - The Importance of Long-Term Career Vision (02:31) - Testing Your Career Hypothesis (04:05) - Being Proactive in Your Career (06:35) - Reinvention: Small vs. Big Career Changes (09:08) - How to Explore a New Industry (10:54) - Transferring Skills to New Careers (12:54) - Optimizing Your Personal Brand (16:07) - Best Career Advice Received (18:07) - Career Regrets & Lessons (19:50) - Conclusion ********Become a Faster Smarter Supporter by joining TFTS Premium.This episode is brought to you by LinkedIn. Explore your job potential at Linkedin.com/jobs.

Technology is transforming healthcare marketing faster than ever, and medical practices that don't adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions reshaping patient expectations, marketing strategies, and the very future of healthcare search.From AI-powered search engines and online scheduling tools to the increasing role of reviews and patient experience, they discuss what's changing, what's coming next, and how you can stay ahead of the curve.Tune in to Discover:The New Healthcare Consumer Mindset:How on-demand expectations shaped by Amazon, Uber, and Netflix are changing how patients choose providers.Why healthcare is now a customer service industry—whether we like it or not.The Power of Digital Presence & Reviews:Patients now rely on online reviews and digital resources 3x more than word-of-mouth referrals.How your website has become the digital front door—and why outdated or inaccurate information will turn patients away.The Demand for Frictionless Online Scheduling:60% of patients prefer online booking, yet many practices still struggle to implement it.Real-world challenges: What happens when a practice's scheduling tool goes offline for 30 days?The Shift from Clinical Expertise to Consumer Experience:Why Starbucks isn't a $100B company because of great coffee—and what that means for your practice.How patient experience and convenience now matter as much as clinical qualifications in choosing a provider.The Googleization of Healthcare & The Rise of AI Search:Patients are no longer just Googling—they're using AI search engines like ChatGPT, Perplexity, and Gemini to get medical advice.How AI-powered voice search is already recommending specific doctors and practices—and what you can do to make sure your practice shows up.The Future of Healthcare Marketing:Why marketing is no longer a “nice-to-have” but a necessity for survival.How HR, operations, and marketing need to work together to create a seamless patient experience.Lessons from Blockbuster vs. Netflix—will your practice keep up or be left behind?

In this episode, Brian Gallagher highlights the rapid pace of change in business and technology—using AI, automation, and blockchain as analogies for how physical therapy practices must evolve or risk falling behind. While AI may not directly run a PT clinic, the way owners manage their business is changing just as rapidly as AI is reshaping industries. The old-school model of handling everything in-house—billing, front desk, HR—is no longer sustainable. To stay ahead, practice owners must confront reality and adapt their business strategy to remain competitive. Visit megbusiness.com for more information or to schedule your free practice assessment.

Robert Kennedy III, known globally as RK3, is a true trailblazer in the realms of leadership, communication, and business storytelling. If you don't know about him yet - you're welcome.RK3 is not just any speaker; he's a leadership communication expert, international keynote speaker, corporate trainer, and best-selling author. With over a decade of experience, Robert has partnered with some of the world's largest organizations, and as a former classroom teacher and voiceover artist, his diverse communication skills make him an expert in facilitating both in-person and virtual training experiences, ensuring participants not only learn but enjoy the process.His energetic and passionate presentations leave audiences with actionable insights they can implement for amazing results. BONUS - he's a tech geek like us!Prepare to be inspired and leave with practical knowledge that will empower you in your journey. Stay tuned for engaging potential episode titles and compelling insights from one of the best in the business!

Get ready for the busy season at your shop with Shop Boss and see a 20% increase in your ARO! Click HERE to learn howChristian Mosley joins Jimmy Purdy to talk about automotive repair shop marketing. Christian talks about the pros and cons of social media how many shops have found wide success online. Jimmy shares his experience offering no-cost inspections to improve customer retention, saying that their retention rate increased significantly. The bottom line, though, is that quality work and good processes are essential in long-term customer relationships.00:00 Understanding Client Lifetime Value08:29 Targeted and Broad SEO Strategy12:42 "Building a Self-Sustaining Business"18:37 Convenience vs. Personal Interaction25:49 Unexpected Positive Impressions Matter29:18 Pre-Digital Marketing: Mailers and Tracking32:14 Optimizing Repair Specials Timing42:12 Reducing Resistance Increases Success47:03 "Finding the Right Customer Fit"50:25 Prioritize Quality Over Marketing54:48 Business Audit and Digital Review58:44 Comprehensive Digital Marketing Solutions

Your physical appearance is more than skin deep—it's a key part to unlock your executive presence. In this episode, discover how refining your style, health, and fitness can boost your influence, command respect, and project confidence as a leader. Learn why presentation matters in a digital-first world and get actionable tips to align your appearance with your leadership goals. — Episode Chapter Big Ideas (timing may not be exact) — 00:00 — Introduction 01:08 — The Science of First Impressions 02:25 — The Halo Effect and Performance 03:21 — The Performance-Appearance Connection 04:43 — Digital Presence in 2025 05:55 — The Competitive Edge 07:49 — Conclusion + Call to Action — Connect with Julian and Executive Health — LinkedIn — https://www.linkedin.com/in/julianhayesii/ Ready to take your health, leadership, and performance to the next level? Book a complimentary executive health chemistry meeting with Julian Hayes II. Link below. https://calendly.com/julian-exechealth/chemistry Website — https://www.executivehealth.io/ ***DISCLAIMER: The information shared is not meant to treat or diagnose any condition. This is for educational, informational, and entertainment purposes. The content here is not intended to replace your relationship with your doctor and/or medical practitioner.

Lori Flowers is a seasoned marketing executive with over 20 years of experience in radio and media. As the Manager of Integrated Marketing and Project Management at Radio One, she creates innovative strategies that drive revenue for its stations and syndicated shows. Lori has worked across multiple markets, including Atlanta, New York City, and Washington, DC. She holds a Master’s in Mass Communication from Arizona State University and is passionate about leadership, serving on the board of Mentoring & Inspiring Women in Radio. Lori is also the author of A Seat at the Table and has been recognized in Who’s Who in Black Atlanta. In today’s episode, Lori reflects on her core values, the evolution of advertising, and the importance of personal branding. Together, they discuss effective marketing strategies and the impact of digital presence on professional opportunities. The episode is a goldmine of practical advice for professionals aiming to navigate the modern media landscape. Takeaways: Radio remains a vital marketing tool Social media audits and brand alignment boost opportunities. Personal branding is shaped by emotions and online consistency Sound Bites: “It's not just about what you say, but how you make people feel.” “Consider yourself a brand; it opens broader opportunities.” Connect with Lori Flowers LinkedIn: linkedin.com/in/loriiflowers Instagram: Instagram.com/loriiflowers Facebook: facebook.com/loriinez Book: A Seat At The Table: A Survival Guide For Women In Business

Our guidance on conducting a digital presence review before you start job hunting.

Send us a textIn this episode of Getting Real with John Natale, I'm breaking down the layers of a strong digital presence and why having a flawless one in 2024 is no longer optional—it's essential.We'll dive into the key areas to focus on, how to prioritize what matters most, and how to stay mindful of the different layers that make up your online presence.If you're looking to elevate your real estate business and stand out in the digital world, this episode is a must-listen—whether it's your first time tuning in or a replay refresher!If you'd like to learn more about John and his mission to redesign the real estate industry, click the link here: https://natalecoaching.com/You can also book a 1:1 Coaching Discovery Call with John.Connect with John on Socials:TikTokInstagramYouTube30 Day Free Trial of Seller Leads: MyPlus LeadsLooking for a great AI CRM? Check out ZappREInterested in joining Natale Realtors? Click Here

Let's get real: with so much noise online, how do you build a personal brand that sticks? It all starts with relationships. In this heartfelt episode, Jeremy Weber and I chat about how to show up online and off with authenticity and intention. We're spilling the tea on creating content that actually serves, engaging in a way that feels natural, and finding your lane as a thought leader. Ready to stop chasing vanity metrics and start building something that lasts? Jeremy Weber Founding Member & Senior Strategistbrandbuildersgroup.comhttps://www.instagram.com/thejeremyweber/https://www.linkedin.com/in/thejeremyweber/Join our exclusive email list and unlock even more valuable insights, expert advice, and bonus content to enhance your relationship superpowers. —sign up HERE today!Connect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comLet's Stay in Touch!https://www.liinks.co/barbbettsBarb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective, a thriving boutique brokerage in Southern California. Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she's teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage. As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, proc...

Glenn Bleakney tackles the critical disconnects between what churches say and what they actually do. Drawing from the familiar "Mind the Gap" warning of the London Underground, this episode explores five crucial areas where modern churches need to bridge the gap between their aspirational statements and institutional realities.Join our free community at KingdomReformation.org for exclusive content, resources, and deeper discussions.

The Business of Meetings – Episode 247 - Mastering Digital Presence: Strategies for Success with Leslie Carruthers We are excited to welcome Leslie Carruthers, Founder and President of The Search Guru, to the show today.  As a seasoned SEO specialist and an expert in integrating AI into marketing strategies, Leslie has vast knowledge about leveraging AI technologies for impactful business growth. She joins us today to share her entrepreneurial journey and offer valuable insights on using AI to drive a more effective and efficient approach to sales and marketing. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Leslie Carruthers On LinkedIn  

Learn proven marketing strategies to help your independent pharmacy thrive! From building patient relationships to digital presence, discover how to stand out in your community and grow your pharmacy business. In this episode, learn how to implement customer engagement strategies, enhance your pharmacy's digital presence, build lasting patient relationships, and more!  Guests Include: 00:10 - Creating Your Pharmacy Puzzle - Beyond the Scripts Episode 61 07:27 - Feeding Your Beast - Catalyst Episode 118 13:32 - Different Levels of Digital Presence for Pharmacies - Catalyst Episode 113 20:08 - Approach to Doctor/Prescriber Engagement -  Catalyst Episode 81 Hosted By: Mark Bivins, SVP of Sales, RedSail Technologies | Will Tuft, Manager of Event Education at PioneerRx Guests: Antoun Salib, Regional Pharmacy Business Coach, Cencora | Nicollete Mathey, Owner, Atrium 24 | Shane Bartle, Co-Founder/CEO, Storbie  | Sam Howarth, Chief Revenue Officer, Storbie | Nicolle McClure, Director of Marketing at GRX Holdings, LLCLooking for more information about independent pharmacy? Visit www.pioneerrx.com

In this episode, Emilse Rios recounts her journey from studying music at the José Luis Paz Music Conservatory in Venezuela to balancing her academic pursuits in sociology at La Universidad del Zulia. Emilse talks about the challenges and cultural richness of moving to Buenos Aires, her experiences as one of the few female double bass players, and the influence of her sociology background on teaching music. Through Venezuela's national orchestra system, El Sistema, she has managed to blend her dual interests seamlessly. She also delves into her strategies for maintaining an online presence on platforms like Instagram and YouTube, especially during the pandemic, and discusses the importance of efficient time management to balance her professional life and content creation. Emilse shares valuable insights on finances, sustaining creativity, the myth of perfectionism in classical music, and the importance of building a supportive community through newsletters and independent platforms. Enjoy, and connect with Emilse on her website and on Instagram! Subscribe to the podcast to get these interviews delivered to you automatically!   Connect with us: all things double bass double bass merch double bass sheet music Thank you to our sponsors! Carnegie Mellon University Double Bass Studio is a valued part of an innovative fine arts community in a top research university. Students receive weekly private lessons and solo classes with Micah Howard, and Peter Guild teaches weekly Orchestral Literature and Repertoire. They encourage students to seek lessons and guidance from local bassists. Members of the Symphony, the Opera, and the Ballet provide annual classes and individual attention. Visit Micah's website to sign up for a free online trial lesson here. theme music by Eric Hochberg

In this insightful episode of the Inner Edison Podcast, host Ed Parcaut sits down with Brandon Leibowitz, an SEO expert and digital marketing guru, to delve deep into the world of search engine optimization and digital marketing strategies. Brandon shares his journey from discovering SEO in 2007 to building his own successful business, SEO Optimizers. He provides invaluable advice on the importance of content, backlinks, and keyword optimization for anyone looking to enhance their online presence. Listeners will walk away with actionable tips such as: The relevance of SEO in today's AI-driven world Understanding and building quality backlinks The significance of keyword research and content creation Enhancing visibility on platforms like YouTube, Yelp, and Google Whether you're a business owner, digital marketer, or just keen on understanding the digital landscape, this episode is packed with practical knowledge and expert insights that can help you step up your SEO game. Don't miss out on these secrets from an industry expert! Tune in and ensure your content gets the visibility it deserves. Special Offer: Listeners can visit SEOoptimizers.com for a free website analysis, and access to valuable resources curated by Brandon Leibowitz. Time Stamps: [00:00:01] Introduction and Guest Welcome [00:00:46] Brandon's Journey into Digital Marketing and SEO [00:01:45] The Future of SEO [00:02:24] Understanding SEO and its Implementation [00:04:02] Selecting the Right SEO Professional [00:09:44] Building Quality Backlinks [00:14:48] Enhancing Website Content and Keywords [00:23:37] How to Connect with Brandon and Special Offers Join us for this informative conversation, and make sure to subscribe, rate, and review the Inner Edison Podcast! What more information on Ed Parcaut  #EdParcaut #BrandonLeibowitz #InnerEdisonPodcast #SEO #DigitalMarketing #BusinessMarketing #Backlinks #SEOOptimizer #ContentMarketing #GoogleSEO #KeywordResearch #PodcastGuest #MarketingTips #SmallBusiness #OnlineVisibility #SearchEngineOptimization #GoogleRanking #DigitalStrategy #WebsiteOptimization

Kirk Allen is the COO and Co-founder of Reshift Media, a Toronto-based digital marketing agency specializing in social media, search engine marketing, and website development for franchises. Under his leadership, Reshift Media has grown from a startup with no clients to an international success story with around 200 clients. Kirk has over three decades of experience in cross-platform media sales within Canada's largest media companies. With a passion for building long-standing relationships and driving digital innovation, he has also served on many industry boards, including CFA, IAB Canada, INMA, and NADbank. In this episode… Have you ever considered the shift from traditional industry expertise to launching your own business in a dynamic, digital landscape? Mastering the art of navigating through these complexities with remarkable prowess is key to success. Digital marketing expert Kirk Allen delves into his unique journey from the newspaper business to digital marketing and the founding of his successful agency. He discusses the strategic risks he and his partner took in the early days of Reshift Media, including starting with zero clients and relying on initial seed capital to secure their first big customer. With a focus on the ever-growing franchise sector, Kirk reveals the industry trends and how service-based businesses thrive. He shares the pivotal role that the Canadian Franchise Association played in Reshift Media's growth and the importance of reputation and personal branding in building a sustainable business. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kirk Allen, Co-founder and COO of Reshift Media, about transitioning from traditional media to digital marketing entrepreneurship. Kirk talks about Reshift Media's inception and the services it offers, its client acquisition process, trends in the franchising space, and the Brand Amplifier platform for agency owners.

Building Brands: How Architecture Firms Can Elevate Their Digital PresenceIn this episode, branding expert and architectural photographer Cheryl McIntosh joins us to explore how architecture firms can create a powerful digital presence. Cheryl's 20-year journey in marketing and brand-building includes founding an award-winning branding agency and leading architecture firms through transformative rebrands as an in-house marketing director. Now an Account Manager at Third & Arch, Cheryl shares her expertise on the role of strong visual identity, strategic calls to action, and client perception in crafting impactful architecture websites.Listeners will hear Cheryl's take on avoiding common website pitfalls, using professional photography effectively, and ensuring brand relevancy in a dynamic industry. With her experience on panels like the “Website Hot Seat” and as a judge for the SMPS MCA awards, Cheryl brings a 360-degree perspective on what truly makes a website stand out. From navigating client expectations to building sites that marry aesthetics with functionality, Cheryl provides invaluable advice on how architecture firms can turn their websites into not only a visual showcase but a key business tool.This week at EntreArchitect Podcast, Building Brands: How Architecture Firms Can Elevate Their Digital Presence with Cheryl McIntosh.Connect with Cheryl online at THIRDANDARCH.COM, and find her on Instagram and LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:All AccessArchIT

The workplace is constantly evolving. In 2020, remote work was the norm. Shortly after, hybrid settings took over, and now full-time in-office may be the status quo once more. Artificial intelligence is starting to take over certain jobs in specific industries. People are no longer just tired—they're burnt out. These are just some of the challenges standing in your way of advancing in your career.   But don't worry. In this Your Brilliant Difference Podcast episode, you'll learn exactly what the top 5 current career barriers are and how to overcome them to reach success. When you're done listening, you'll know exactly what you need to do to harness your personal brand (Brilliant Difference) to get noticed and promoted and shine in your work.  The Agenda for Today's Episode:  00:00 — Embracing Your Brilliant Difference  03:10 — Identifying Career Barriers  05:53 — The Impact of Burnout and Disengagement  09:04 — Navigating Remote and Hybrid Workplaces  11:56 — The Importance of Digital Presence  14:45 — Understanding the Role of AI  18:13 — The Need for Continuous Skill Upgrades  28:41 — Essential Skills for Career Advancement  31:27 — The Importance of Personal Branding  36:47 — Building Your Brilliant Difference Brand  46:39 — Transformative Personal Branding Success Stories  51:12 — The Path to Career Growth and Leadership  Want More Support in Elevating Your Personal Brand to Achieve Your Desired Career Results? Join the Your Brilliant Difference Bootcamp Waitlist!  Your Brilliant Difference Bootcamp is a cutting-edge program for corporate professionals, like yourself. Within this program, you'll discover how to excel in your career and leadership by learning and applying a personal branding method that actually works: Your Brilliant Difference. Through course materials, coaching, and community, you'll uncover exactly what your Brilliant Difference is and how to leverage your personal brand at work to get promoted and noticed.     [Join the Waitlist] 

Discover how to transform your digital presence with The Audience Effect. In this engaging conversation, Chris McNeil and V. Michael Santoro explore how to shift your online marketing approach from data-targeting to genuine audience engagement. Learn how to create lasting connections and build authority by integrating SEO with thought leadership, using content to serve and lead, rather than simply interrupt . Gain insights into developing a strong, authentic online brand that resonates with your audience's needs, stands out in a crowded market, and builds trust and influence. What this episode will do for you: Understand how The Audience Effect shifts marketing from interruption to engagement. Learn how to balance conformity and originality in content to build topical authority. Discover how empathy is key to creating meaningful online connections. Explore the Thought Leadership SEO Matrix to blend search optimization with thought leadership. Gain practical strategies to transform your content into a valuable digital asset. Find out how to give away knowledge effectively to elevate your brand and audience trust. For curated insights and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/The-Audience-Effect

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the significance of themes and plugins, and the overall effort required to create a successful online presence. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Once again, we took our show on the road to VARTECH in Orlando, Florida, to discuss websites and social media and how they can impact your business. James Korte gives us a breakdown of what "good" websites should contain and what they should do. What are some common pitfalls and mistakes? Is there a right way to do social media? Finally, we wrap up by gently critiquing some sites submitted by our audience.   #VARValue - Check out the sites we reviewed! https://www.digi-trax.com/ https://www.posperpanama.com/ https://technicalservicesgd.com/ Check out the YouTube video to follow along with our website reviews: https://youtu.be/xDtuNQXAvTA    TEConnecting with us: James - Runway AI video Dean - Bark Air John - Are restaurant kiosks leading to smaller orders?   Keep in Touch! Email - TEConnect@bluestarinc.com LinkedIn - https://www.linkedin.com/company/blue-star Submit your topic ideas - https://www.bluestarinc.com/en-us/about-the-company/bluestar-teconnect-podcast Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe   Sponsored by: Elo Quick Ship Program

Welcome to another episode of Recruiting Conversations! I'm Richard Milligan, and today we'll explore why your personal brand is crucial in the digital age of recruiting. We'll dive into how a strong digital presence impacts every stage of the recruiting process, from attracting talent to retaining employees long-term. Episode Breakdown 00:00 - 00:30 - Richard introduces the episode by emphasizing the role of digital platforms in modern recruiting success. 00:31 - 01:30 - He shares a story about a recruiting leader who brought on 45 experienced salespeople in 30 days, underscoring the importance of personal branding for success. 01:31 - 02:30 - Richard discusses the common misconception that personal branding is only useful when things aren't going well. He explains why it's critical at all times. 02:31 - 03:30 - Personal branding isn't just about attracting talent. Richard explains how it fills gaps when you're not in day-to-day communication with recruits, particularly during critical transition periods. 03:31 - 04:30 - Richard shares data: 25-30% of people who accept job offers don't show up for their first day due to counteroffers and other last-minute factors. A strong personal brand can help mitigate this. 04:31 - 05:30 - The Four C's of personal branding: Connection, Content, Communication, and Conversion, and how they are the foundation for a successful digital presence. 05:31 - 06:30 - Richard shares an effective tactic: adding a "PS" line with a LinkedIn link in text reminders for meetings. This boosts show rates by 18% when recruits see the leader's active and engaging LinkedIn profile. 06:31 - 07:30 - The importance of representing yourself as an attractive leader online, ensuring that your LinkedIn profile and social media presence align with the expectations of top recruits. 07:31 - 08:30 - Why your personal brand impacts whether recruits show up on day one and how it also plays a significant role in retention once they join your team. 08:31 - 09:30 - Richard shares a statistic that 29% of new hires leave within the first 90 days. A strong digital presence helps you stay connected, visible, and relevant, reducing attrition. 09:31 - 10:00 - Conclusion: A strong personal brand isn't just a bonus—it's a critical component of modern recruiting. Stay visible, stay relevant, and use digital platforms to your advantage. Key Takeaways Personal Brand Matters: Your digital presence fills the gaps when you're not in direct communication with recruits, influencing whether they show up, accept offers, and stay long-term. Boost Meeting Show Rates: Including a "PS" with a LinkedIn link in meeting reminders can significantly improve attendance. Retention is Digital Too: A strong personal brand keeps you relevant and helps retain employees, even after they've joined your team. Your personal brand is a critical tool in today's recruiting landscape. By focusing on digital platforms and maintaining a visible, attractive presence, you can improve your recruiting results and retention rates. Want more Recruiting Tips? Subscribe to my weekly email at 4crecruiting.com. Need help building your personal brand or recruiting system? Book a session with me at bookrichardnow.com. #DigitalRecruiting #PersonalBranding #Retention #RecruitingLeadership #RichardMilligan  

Summary In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the necessity of collecting customer data. Nathan also delves into the significance of having a brand strategy to ensure effective communication and engagement with customers, ultimately positioning the website as a vital branding tool for business success. Watch the full interview on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Episode 225 FACULTY: Terrell Turner, CPA CLASS: #SocialStudies In this Social Studies episode of Accounting High, Scotty and Terrell Turner discuss the evolution of marketing in the age of AI and how firms can adapt to the changes brought by large language models like ChatGPT. Learn strategies to ensure your brand shows up in AI-driven searches. Terrell shares his practical experiences, including integrating high-value content, leveraging different social media platforms, and personalizing marketing approaches.

⚠️ SMART, advanced episode!

How do you transform your digital presence to reinvigorate your livelihood and drive results for your business? This Quick Hit covers diversifying your content and prioritizing the experience. Join us and Shamir Duverseau. He's the Co-Founder, Managing Director, and Chief Strategist of Smart Panda Labs, a digital experience agency that helps you drive greater revenue and create a better post-click digital experience. Catch the full episode here.

Unlock the secrets to building a successful contracting business as Emory Pipkin, our Director of Marketing, joins us to share his expertise on creating a compelling brand presence both online and offline. Discover the foundational strategies that can make a powerful first impression on potential clients, from professional logos and engaging social media profiles to thoughtful, well-planned websites. Emory reveals practical, cost-effective tips that even small contractors can implement to lay the groundwork for lasting success.Curious about how to attract your ideal customers? Emory dives into the critical process of defining your target audience and crafting buyer personas, ensuring that every marketing effort resonates deeply with the right people. Learn about the importance of a clean and cohesive brand identity, and how affordable tools like Fiverr and Canva can be game-changers for your design needs without breaking the bank. Whether you're just starting out or looking to refine your approach, these insights will help you connect with your audience more effectively.From handling negative reviews to leveraging video content for credibility, Emory covers all the bases of maintaining a trustworthy online presence. We explore the strategic use of social media to showcase your work, emphasizing the need for professional photos and timely updates. Learn about the power of guerrilla marketing and community engagement to build organic traction and gain referrals. Finally, Emery stresses the value of a solid marketing foundation before diving into paid advertising, guiding you through each step with actionable advice and easy-to-follow strategies. Join us for an engaging discussion that will equip you with the tools to elevate your contracting business.Transform your contracting business with our Business Bootcamp for Contractors! This 12-week program offers you the essential skills and hands-on training with ProStruct360 software to streamline your operations and drive success. Visit this link to sign up today to secure your spot! Business Bootcamp for ContractorsHave a question or an idea to improve the podcast? Email us at team@prostruct360.com or text us at +1 (678) 940-5747 Want to learn more about our software or coaching? Visit our website at ProStruct360.com

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. Currently, at Snagged.com, he is focused on helping businesses acquire premium domain names and digital assets.In this episode of the DTC POD, Rob shares valuable insights into the growth strategies that have contributed to the success of both BARK/BarkBox and Ro. He discusses the importance of focusing on core, consistent marketing channels such as paid search, paid social, and email, while also allocating a separate budget for testing and exploring new, experimental strategies and channels.Rob offers practical advice for founders and marketers, stressing the need to plan for scale, set and clearly communicate priorities, foster strong relationships between growth and marketing leaders, and structure teams effectively as the company experiences rapid growth. He also shares his expertise in domain brokerage, discussing strategies for acquiring and negotiating domain names to help build strong brand identities.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Marketing Strategies2. Optimizing Marketing Budget3. Testing Marketing Channels4. Digital Marketing Challenges5. Building and Structuring Teams6. Importance of Domain NamesTimestamps00:00 Rob Schutz's DTC experience: BARK/BarkBox, Ro, Snagged.com07:37 Process of acquiring domain names11:10 Why Rob Schutz founded Snagged.com14:28 From User Acquisition Manager to VP of Growth at BARK/BarkBox16:27 Lessons from BARK/BarkBox's growth journey20:56 Strategies for choosing and testing growth channels26:09 Transitioning from BARK/BarkBox to Ro29:00 Challenge with digital performance platforms in the early days of Ro31:33 Rolling out Ro's ED medication state-by-state, launching other products35:47 Planning for scale around high quality of care35:51 Iterations around how to structure the team as Ro scaled41:47 Rob Schutz's advice to founders46:35 Sports sponsorship as a performance channel48:10 Snagged.com's domain servicesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Rob Schutz - Co-Founder of Ro and Founder of Snagged.comBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

This week, we're mixing things up! Join us as Katie, Sr. Content Marketing Manager at Crelate, shares her insights on the crucial role of brand marketing. We'll explore the emotional connections clients and candidates have with brands, emphasizing why 70% of decisions are emotionally driven, as highlighted by a Gallup poll. Katie shares practical strategies for creating a compelling brand voice and emphasizes the importance of consistent messaging across all touch-points to build loyalty and trust.We also discuss the significance of leveraging recruiting technology, the relevance of podcasting, and the power of engaging content, including the use of stats and listicles. Tune in to discover how investing in emotional branding can drive long-term success. Stick around till the end for valuable tips on measuring brand perception and constantly evolving your strategies to stay ahead in the competitive staffing landscape.______________________Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

What happens when you're not quite ready to launch/sell/announce your thing?! Don't just sit and wait without doing one of these things to earn income online in the meantime!   GRAB YOUR GOAL MAPPING TEMPLATE + FREEBIE HERE!   Follow and tag me on IG: @thebloggerbrunch   Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episode, leave a review or screenshot this episode and tag @thebloggerbrunch on IG Stories to share with other female entrepreneurs!

In this episode, host Taylor Karg is joined by Allison Lundberg Senior Digital Marketing Strategist, and Will Levinson, Account Executive at Americaneagle.com. They break down the challenges associations are currently facing with both their web presence and digital marketing, as well other strategies, tools, and trends to help associations thrive online. Tune in for practical insights and expert advice to enhance your web and digital marketing efforts. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Allison Lundberg: LinkedIn Will Levenson: LinkedIn Resources: Americaneagle.com Digital Marketing Services

  Hey there, tired of feeling like you're constantly juggling between customer success and finding new sales opportunities? You've probably been told to just push harder and do it all, leaving you exhausted and stretched thin. The struggle to balance it all can be overwhelming, leaving you feeling drained and unproductive. But what if there's a better way to achieve both success and productivity without burning yourself out? Keep reading. Want to revolutionize your sales team's approach and achieve exceptional customer engagement? I've got the solution to help you achieve that. Let's dive in and uncover the secrets to transforming your sales productivity and customer-centric strategies. Are you ready to level up your game? Let's make it happen! This is Teri Long's story: Teri Long, the Vice President of Global Revenue Enablement at MindTickle, has had an incredible journey that led her to her current role. With more than 20 years of experience as an enablement leader, she initially spent a decade as a quota-carrying sales rep, which shaped her unique perspective on the challenges and needs of sales professionals. Teri's unwavering passion for enabling sellers and driving customer success is evident in her varied experience, spanning startups, enterprise organizations, and fractional work within business development and operations. Her remarkable resilience and determination are showcased by a surprising and inspiring personal story – overcoming a snowmobiling accident that resulted in a six-inch titanium plate and six screws in her collarbone, followed by a swift return to snowmobiling just two months after surgery. Teri's journey, both personally and professionally, reflects her tenacity and drive, making her insights on implementing effective sales enablement programs all the more impactful and compelling. Humans are complex and humans aren't linear. We need to figure out how to teach sellers and customer success that in this new world, you get a box this big, and somehow you need to translate verbal and nonverbal body language. - Teri Long Teri Long, serving as the Vice President of Global Revenue Enablement at Mind Tickle, boasts 20+ years of extensive experience in enablement leadership, coupled with a decade-long tenure as a quota-carrying representative across startups and enterprise organizations. As a pivotal founding member of the Revenue Enablement Society, her influence has been instrumental in shaping global enablement strategies. Teri's expertise lies in implementing effective sales enablement programs, making her a sought-after authority for sales enablement leaders and professionals aiming to optimize sales productivity and foster a customer-centric approach. In this episode, you will be able to: Mastering effective sales enablement programs for exponential growth. Unleashing the power of a digital presence to supercharge sales success. Aligning customer success and sales strategies for unstoppable growth. Boosting sales productivity through cutting-edge technology solutions. Harnessing personal brand prowess to skyrocket sales performance.   The key moments in this episode are: 00:00:09 - Introduction to Vengreso and FlyMSG 00:01:18 - Welcoming Teri Long 00:08:09 - Implementing Sales Enablement Programs 00:12:36 - Identifying the Biggest Problems 00:14:02 - Effective Enablement Leadership 00:14:58 - Challenging Assumptions in Sales Training 00:18:30 - Impact of Operationalizing Processes 00:20:44 - Fundamental Challenges in Sales 00:24:34 - Sales as the Art of Helping 00:28:55 - Balancing Customer Experience and Sales 00:29:35 - Restructuring Customer Success Compensation Model 00:30:39 - Misalignment Between Sales and CS 00:34:28 - Bridging the Gap Between Sales and CS 00:39:48 - Digital Presence and Relationship Building 00:43:55 - Blog Content and Social Media 00:44:35 - Connecting with Teri 00:45:16 - Personalized Connection Requests 00:45:48 - Favorite Movies 00:47:22 - Closing Remarks Timestamped summary of this episode: 00:00:09 - Introduction to Vengreso and FlyMSG Mario Martinez Jr. introduces Vengreso and FlyMSG, a free personal writing assistant and text expander application. The podcast aims to help sales leaders and practitioners grow their sales numbers at scale. 00:01:18 - Welcoming Teri Long Mario welcomes Teri Long, Vice President of Global Revenue Enablement at Mind Tickle, and shares their history of collaboration in shaping revenue enablement sales strategies. 00:08:09 - Implementing Sales Enablement Programs Teri emphasizes the importance of initiating enablement strategy with a charter and a listening tour to identify urgent, short-term, and long-term priorities, as well as success metrics tied to organizational business metrics. 00:12:36 - Identifying the Biggest Problems Teri advises enablement leaders to investigate root causes by delving into data and being hyper-curious. She highlights the importance of testing hypotheses to pinpoint the reasons behind sales performance issues. 00:14:02 - Effective Enablement Leadership Teri underscores the role of enablement leaders as investigators who test and validate hypotheses to identify the root causes of sales performance issues, emphasizing the need for a test and validate approach to problem-solving. 00:14:58 - Challenging Assumptions in Sales Training Teri Long discusses the common assumption that sales teams need more training when they're not selling. She challenges this by delving into the reasons behind the lack of sales and emphasizes the importance of digging through processes before jumping to training as a solution. 00:18:30 - Impact of Operationalizing Processes Teri shares a real-life example of how operationalizing the sales process and creating a playbook led to significant impact for a BDR team. By removing roadblocks, setting clear expectations, and creating repeatable enablement programs, they saw an improvement in sales productivity and performance. 00:20:44 - Fundamental Challenges in Sales The conversation shifts to fundamental challenges in sales organizations, focusing on individual and team productivity. Teri references the State of Sales Productivity report and highlights the importance of genuinely helping buyers during the buying process. 00:24:34 - Sales as the Art of Helping Teri shares a personal story of how she unintentionally became a top salesperson by simply helping customers. She emphasizes the importance of authentically wanting to elevate customers and provide value, echoing the findings of the productivity report. 00:28:55 - Balancing Customer Experience and Sales The discussion centers on the challenge of balancing customer experience and finding new opportunities. Teri highlights the disconnect between customer success and sales incentives, emphasizing the need for sales leaders to align incentives to drive adoption and renewal. 00:29:35 - Restructuring Customer Success Compensation Model Teri suggests tying 30-35% of CS compensation to renewal to align incentives with sales. This could lead to hiring more experienced salespeople and reevaluating the CSM organization. 00:30:39 - Misalignment Between Sales and CS Teri highlights the misalignment in compensation and expectations between sales and CS. Lack of communication between AEs and CS reps leads to confusion and potential customer dissatisfaction. 00:34:28 - Bridging the Gap Between Sales and CS Teri emphasizes the need for CS reps with sales backgrounds and the importance of value selling in the CS role. She suggests evaluating competencies and hiring the right people to drive success. 00:39:48 - Digital Presence and Relationship Building Teri discusses the importance of digital presence for both sales and CS teams, emphasizing the need for personalized engagement and building rapport with buyers. She also highlights the shift towards understanding digital body language and leveraging technology for customer interactions. 00:43:55 - Blog Content and Social Media Teri discusses a new feature that allows users to generate social media posts from blog articles. The goal is to streamline the content creation process and empower sellers to be more productive. 00:44:35 - Connecting with Teri Teri invites listeners to reach out to her through LinkedIn, phone, or email. She emphasizes her commitment to being responsive and helpful in networking. 00:45:16 - Personalized Connection Requests Mario advises listeners to send personalized connection requests to Teri on LinkedIn. He encourages them to mention the podcast and Teri's insights in their invitation. 00:45:48 - Favorite Movies Teri shares her two all-time favorite movies: "Breakfast at Tiffany's" and "The Heat." She expresses her love for Audrey Hepburn and Melissa McCarthy, showcasing a unique dichotomy in her movie preferences. 00:47:22 - Closing Remarks Mario thanks the audience for listening and encourages them to leave a 5-star rating and review for the podcast on iTunes. He also promotes the use of FlyMSG to increase productivity. Mastering effective sales enablement Effective sales enablement is crucial for organizations to align their sales teams with the overall business goals and priorities. By mastering sales enablement, businesses can enhance their sales productivity, drive better customer relationships, and ultimately boost revenue. Implementing successful sales enablement programs involves creating a clear charter, prioritizing challenges, and aligning efforts with organizational metrics. Unleashing the power of digital presence Having a strong digital presence is essential for sales professionals to connect with customers and prospects in a virtual environment. Utilizing digital tools and platforms can help sales teams personalize interactions, understand buyer behavior, and improve customer engagement. Embracing technology and leveraging digital resources can streamline sales processes and enable sales professionals to scale their efforts efficiently. Aligning customer success and sales Aligning customer success with sales goals is crucial for organizations to drive long-term customer satisfaction and retention. By incentivizing customer success managers based on renewals and engagement, businesses can ensure a seamless transition from sales to post-sale activities. Developing a clear handoff process between sales and customer success helps set expectations and ensures successful customer onboarding and retention strategies. The resources mentioned in this episode are: Connect with Teri Long on LinkedIn and send a personalized connection request mentioning the Modern Selling Podcast with Mario Martinez Jr. Watch the movie The Heat starring Sandra Bullock and Melissa McCarthy for a good laugh and a memorable bar scene. Download FlyMSG for free to save 20 hours or more in a month and increase productivity with a text expander and personal writing assistant.

Uncover the secrets to mastering your business's digital presence with our special guest, Katy Dugal Simpson – the founder of RAD Marketing. Katy's journey from a marketing coordinator to launching her own successful business is a testament to the often-overlooked power of marketing. She shares invaluable insights on why marketing should be at the forefront of your business strategy, and how consistent, personal branding can attract top-tier clients. Learn how to make marketing a priority and start making an impact online.Building a social media strategy doesn't have to be daunting, and Katy walks us through it with ease. From dedicating a few minutes each day to interact with clients online to being intentional with your social media use, we cover practical strategies to enhance client relationships and brand awareness. We tackle the elusive challenge of measuring ROI on social media efforts and underline the importance of client feedback and online engagement as true indicators of success. Consistency and purposeful engagement are the keys to unlocking the full potential of your social media presence.The evolution of both personal and business brands is a continuous journey, and Katy offers a wealth of knowledge on this subject. We discuss the significance of community involvement and personal connections, and how these elements contribute to a strong brand. Katy provides actionable advice on organically developing relationships at community events and the importance of regularly re-evaluating and updating your brand to stay aligned with your goals and clientele. Finally, we share steps for maximizing social media growth, celebrating wins, and setting priorities for consistent progress. Join us for a conversation that will bridge the gap between setting and achieving your marketing goals.In this episode, you will learn:The Role of Marketing in Business Strategy: Why marketing should be central to your business plan.Creating a Personal Brand: How to build a consistent and impactful personal brand to attract top clients.Effective Social Media Strategies: Simple daily practices for engaging with clients and building your brand online.Measuring Social Media ROI: Techniques for assessing the effectiveness of your social media efforts.Importance of Consistency and Engagement: How to use consistent and intentional social media engagement for success.Evolving Your Brand: Tips for continually updating and growing both personal and business brands.Building Relationships through Community Events: Strategies for creating meaningful connections at community events.Maximizing Social Media Growth: Steps for growing your social media presence and celebrating achievements.Highlights0:00 Importance of Digital Presence for Businesses10:45 Building a Social Media Strategy21:12 Evolving Your Personal and Business Brand30:08 Maximizing Social Media for GrowthConnect with KristinInstagramLinkedInWebsiteGoal Setting Success CourseWhat...