POPULARITY
Episode Resources: https://roofmarketreport.com/https://aitrustsignals.com/--------50% of homeowners now use ChatGPT instead of Google to find roofers.Not "will use." ARE using. Right now.It gives them 3 recommendations. That's it. With detailed reasons why.And AI referral traffic converts 6-12X better than Google traffic. Either you're in that AI answer... or you're invisible.I just sat down with Marcus Sheridan and he walked me through exactly why most roofing companies are invisible to AI, and the 6 fast fixes that will take you 20 minutes or less. Your competitors probably aren't doing this yet. You've got a 6-12 month window before this becomes table stakes.Those who move first will have a big advantage.I hope this puts you ahead of the pack. If you want to join a community of first-movers who are sharing their winning secrets to help each other dominate, then maybe the Roofing & Solar Reform Alliance is exactly what you've been searching for: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
2025-2028 Roofing Market Report: https://roofmarketreport.com/ ---A $653 million roofing company just collapsed.Shut down with 48 hours notice leaving customers and over 2,500 employees in the dark.Renovo Home Services was ranked #8 on Qualified Remodeler's Top 500 list. And now… doors closed.The industry is worried that this might be a signal of what's to come.Because if it can happen to them… what does that mean for the rest of us?So I sat down with Josh Sparks, CEO of Infinity Home Services - one of the biggest private equity platforms in roofing.We're breaking down exactly what this means for the industry and your business.This is your opportunity to reassess and adapt - even grow during these uncertain times.You don't have to go at it alone.Inside the Roofing & Solar Reform Alliance, we have deep conversations like this every day.So you can see what's coming before it hits.Learn from the big mistakes others make, and build the company of tomorrow, today: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Episode Resources: - 2025-2028 Roofing Market Report: https://roofmarketreport.com/ - Marcus Sheridan's Sales Training: https://questionfirstgroup.com/-----------------This is the real reason homeowners lie to you, and how to make sure it never happens again.Why do they lie?It's not because they're bad people.But because they don't feel safe telling you the truth.Watch this interview with Marcus Sheridan to discover:1) Why homeowners lie to you (even when they seem nice)2) How to create the ‘Honest Agreement'3) The 4 conversation steps to create trust, fast.These are the exact kind of training conversations we have every week inside the Roofing & Solar Reform Alliance.Where we help each other win—with honesty, trust, and real skills: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
This surprisingly effective phrase can get you up to 3X more YES's in sales. (According to the research conducted by Bolkan & Anderson, 2009).But only when you know exactly what to say before you pitch.Watch this new video because I will give you the word-for-word script to follow. At the end, I show you 3 ways you can use this to:1) Get More YES's at The Door 2) Turn Repairs into Replacements 3) Get More ReferralsIt's learning moments like this that we train on weekly inside RSRA: The training & growth alliance. Are you obsessed with empowering your team to be the best they can?Then consider joining RSRA: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Thank You for 100K ❤️ Here's the untold story behind how The Roof Strategist YouTube channel began in 2015. I also share the life lessons I learned along my 10 year journey to get here. I hope this video expresses my heartfelt gratitude and inspires you to keep going, even when things get tough. =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
ICE Raids are targeting roofers… And it's really prevalent in some cities like Chicago. Reports are coming in from former employees, competitors, upset homeowners, and even crew members themselves (you'll see why in the video).Attorney Trent Cotney joined me for this interview to give you the ICE Raid Playbook. Because he's been dealing with this daily for months and he predicts it will continue.Watch this video to know your legal responsibilities and rights.Everyone on your team should be prepared in case it happens on your jobsite. CONTACT TRENT COTNEY: trent.cotney@arlaw.comSocials: @trentcotney=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Roofers! Don't leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25Grab your FREE Contractor Growth Method resource bundle: https://trybta.com/DL244To learn more about Breakthrough Academy, click here: https://trybta.com/EP244Whether it's being on the tools, selling jobs, or bookkeeping, we all have something in our business that we HATE doing—and for most 7 figure contractors, it's the relentless struggle with contractor cash flow and time management.The good news? There's a predictable way out of small business owner burnout.After working with over 1,900 contractors, we've learned there are six key systems that, once implemented, give owners the freedom to do whatever they want while truly mastering contractor scaling.
FREE Roofing Sales Training & Growth Platform: https://theroofstrategist.com/free-training-center/------ No, more doors does not equal more sales. Here's the truth about the so-called ‘Numbers Game' of D2D roofing sales. These are the 3 numbers that actually matter.I give you tips and advice to improve each of these numbers the fastest, easiest way possible.=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Today, I'm joined by a guest who's doing some really innovative things in the trades industry, Nate Keller, the Co-Founder and Chief Sales Officer of Free2Grow.Free2Grow is transforming how contractors handle customer communication by using AI-powered CSRs built specifically for home service businesses. Before launching the AI side, Nate and his team actually ran a live call center, so they understand firsthand what business owners really need on the front lines.In this episode, we dive into:How AI voice systems improve booking rates and customer experienceThe growing role of automation in HVAC, plumbing, and roofingLessons from transitioning from service to technologyThe future of AI and how contractors can leverage it for growthIf you're a contractor or home service business owner looking to scale smarter and stay ahead of the industry shift, this conversation is packed with actionable insights.Learn more about Free2GrowWebsite: https://free2grow.comFacebook: https://www.facebook.com/Free2GrowOfficial/Instagram: @free2growofficialConnect with Nathan KellerFacebook: https://www.facebook.com/nathan.keller1Linkedin: https://www.linkedin.com/in/nathankeller/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney
This 1 word will make you a stronger closer, and it's surprisingly effective. Learn 5 simple ways to use this 1 word to:1) Beat price objections 2) Build trust3) Close sales You'll now notice how I use this 1 word regularly because you know what it is, and how it works on our subconscious mind.=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every channel under one Identity-based strategy for consistent messaging, unified reporting, and predictable lead growth.
See all the future trends in the 2025-2028 Roofing Market Report: https://roofmarketreport.com/----The biggest money-making shifts in roofing are happening right now.Act early to stay ahead of the curve.These are the 3 biggest opportunities in roofing sales starting now through 2028.● The Premium Model● The Affordability Model (without dropping prices)● The Virtual Model Each of them are valuable, but the real power comes when you combine all 3. =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
2025-2028 Roofing Market Report: https://roofmarketreport.com/-MARCUS SHERIDAN'S RESOURCES- Endless Customers Book: https://www.amazon.com/Endless-Customers-Proven-Model-Business/dp/1394282788/ref=tmm_hrd_swatch_0 Custom GPTsPerfect Pricing Page: https://chatgpt.com/g/g-68778bc4da9c8191b8472a18abfe04a7-the-perfect-pricing-page-by-marcus-sheridanTitle Coach: https://chatgpt.com/g/g-6899dad551f88191872a39487c6f9874-endless-customers-title-coach-by-marcus-sheridan Show what others won't: https://chatgpt.com/g/g-68a0da64a8fc8191847e69f279a22b97-show-what-others-wont-from-endless-customers ToolsAI Trust Signals: https://aitrustsignals.com/ PriceGuide.AI: http://priceguide.ai/ =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
On October 21, join our free web class and discover the proven six-step system top contractors use to build rock-solid teams, increase margins, and reclaim evenings and weekends with their families. Reserve your spot now: https://trybta.com/CE-CGM-OC25Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL241 To learn more about Breakthrough Academy, click here: https://trybta.com/EP241 In a world where everyone turns to AI to ask questions, how do you make sure YOU show up as the answer? In today's episode, Phil Risher reveals the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.---There's no question that AI is changing the way people ask questions online.So, how do you make sure YOU show up as the answer?In today's episode, we're revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses. Our conversation covers:The difference between SEO, GEO and AEO and where you should invest your marketing efforts right nowHow Large Language Models actually decide which brands to recommend 4 personalized videos you can make in the next 10 minutes that will increase your conversion rate by 20%.This is a mandatory listen for contractors in every industry.00:00-Intro02:07-About Phil and Phlash Consulting05:29-How is AI disrupting customer search? SEO vs. GEO vs. AEO12:49-Is SEO still worth doing?16:10-Becoming a content authority29:21-How important is a "face of the brand?"32:41-4 personalized videos for your drip sequence38:44-Use cases for AI chat bots & automation for speed to lead41:45-Use cases for self service tools46:14-How to stay up-to-date on AI without getting overwhelmed49:58-Connect with Phil
See all the future trends in the 2025-2028 Roofing Market Report: https://roofmarketreport.com/----The biggest money-making shifts in roofing are happening right now.Act early to stay ahead of the curve.These are the 3 biggest opportunities in roofing sales starting now through 2028.● The Premium Model● The Affordability Model (without dropping prices)● The Virtual Model Each of them are valuable, but the real power comes when you combine all 3. =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
See all the future trends in the 2025-2028 Roofing Market Report: https://roofmarketreport.com/----The biggest money-making shifts in roofing are happening right now.Act early to stay ahead of the curve.These are the 3 biggest opportunities in roofing sales starting now through 2028.● The Premium Model● The Affordability Model (without dropping prices)● The Virtual Model Each of them are valuable, but the real power comes when you combine all 3. =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
On October 21, join our free web class and discover the proven six-step system top contractors use to build rock-solid teams, increase margins, and reclaim evenings and weekends with their families. Reserve your spot now: https://trybta.com/CE-CGM-OC25Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL240To learn more about Breakthrough Academy, click here: https://trybta.com/EP240 What if you offered a potential customer a free vacation if they hired you by the end of the week? Would it increase your closing rate? Today's guest John Dwyer (JD, for short) swear by this strategy and in this episode, he's gonna tell you why.---What if you offered a potential customer a free vacation if they hired you by the end of the week?Gimmicky? Maybe.But according to today's guest, it works.John Dwyer, or “JD” for short, has built an entire business around incentive-based marketing. In other words, rather than resorting to price discounting to get more work, what if you looked for a value add incentive instead?Sometimes that's something small, like a Happy Meal toy. Sometimes it's a free trip to Disneyland.In this episode, JD breaks down what he thinks are the 5 elements of a successful direct response campaign, including what he calls the WOW factor incentive.This guy's got some seriously out of the box ideas, so buckle up.Episode Highlights:- Learn how John “JD” Dwyer has used incentive-based marketing to generate over $15 billion in extra sales for businesses across multiple industries.- Understand what the “WOW Factor” is and how it might fit into your marketing strategy.- Get inspired to find creative alternatives the next time you're thinking of price discounting to get more sales.Get in touch with JD at john@theinstituteofwow.comLearn more about the Institute of Wow vacations Incentive - https://vacationsincentive.com/00:00-Intro01:32-About JD and the Institute of Wow07:52-What exactly is direct response marketing?11:01-5 components of direct response marketing22:41-About the Wow Factor vacation incentive39:26-How to be the "UN" authority41:52-Quick hits: best and worse of JD's career53:00-Wrap up
Lead generation is only half the battle. Tracking is what tells you if you're actually winning. Learn how to measure ROI, capture every lead, and invest confidently in the strategies that work.
You're told to “make videos” to get more leads…But no one's telling you WHAT to make, HOW to make it, or WHY it even matters.So most roofers are making ‘hype' reels with drone footage… It's boring. Which means homeowners skip it.Here are the 9 videos that actually sell roofs.Watch the video because I show you: 1) Why homeowners want to see these 9 videos. 2) What tech you need. 3) How to be natural on camera. Homeowners who watch these videos will become confident buyers before your sales rep even shows up because their biggest questions and objections are already addressed. I hope this video inspires you to be the first one in your market using the content the right way. =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Get The Full 2025-2028 Roofing Market Report: https://roofmarketreport.com/-----Leaving the house without a signature?That's the fastest way to lose a sale.Every time you leave, the odds of closing drop.Just like adding items to your cart, but never checking out.It's called friction.And when we don't make it easy for homeowners to say “yes” right now… they don't.In this Masterclass, I show you how to close on the first visit – without high pressure, being salesy, or pushy.Watch this video and learn:1) The “Amazon One-Click” strategy2) The ‘3 Dominoes' of every buying decision3) A step-by-step roadmap to close on the first visitThis process will help because many homeowners are ready to decide when they have the right information.And you, my friend, are the one to give it to them.P.S. Whenever you're ready, here are 3 ways RSRA can help you: 1) Train your sales team. 2) Answer your growth questions in real-time. 3) Build your team and company… the right way. https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Get The Full 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
See the new marketing trends in the 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
On October 8, we're teaming up with Luke Hansen and two high-performance contractors to show you how to fix your communication problems (with clients, subs, staff and more). Register for our Contractor Communications Roundtable here: https://trybta.com/CE-COM-OC2025Take our 5 minute quiz and get a personalized Contractor Growth Plan here: https://trybta.com/DL238Join us at Build Show Live! Use promo code BTA25 for 25% off your registration. Register here.To learn more about Breakthrough Academy, click here: https://trybta.com/EP238 Ben Degros has built an audience on two YouTube channels: one on skateboards and one on drywall. Guess which one has more subs? In this episode, Ben breaks down his process for creating content for his drywall channel, which has amassed over 700K subscribers over the years.---Today's guest is living proof that you don't need fancy gear or a media team to build a killer online brand—just some drywall dust and a camera.Ben Degros is a carpenter, drywaller, and the creator of Vancouver Carpenter, a YouTube channel that's grown to over 700,000 subscribers with simple, value-packed videos shot right on job sites.The content? Just drywall videos. And people love it.But here's the twist: Before drywall, Ben was a full-time skater, even running a skateboarding YouTube channel. Now, he's blended his trades skills with content creation to build massive reach while still running a small contracting operation.Since Ben is a Vancouver local, we recorded this one in studio and dug into how contractors can build brand, trust, and community—all with a phone and a few smart tactics.If you're considering leaning into video content, there are some great insights for you here.Episode Highlights:Learn how a larger-scale trades content creator brings videos to life from idea to results.Understand the challenges of balancing content creation with daily operations, especially when you don't have a media production team behind you.Get some tips from Ben on how to incorporate content creation into your marketing, whether you're committed to the process or just getting your feet wet.00:00-Intro01:24-Intro & Origin03:04-Why contracting content works12:00-Building an audience31:28-Process of creating ideas: what works?36:03-Ben's "how to bend drywall" video41:07-Quick tips & wrap-up
See the new sales trends in the 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Your best customers are the ones you already have. This episode dives into proven retention strategies — from regular communication to loyalty-building offers — that boost revenue, referrals, and repeat business.
See the new trends and what homeowners want in my 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Get The Full 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
See what else is changing in roofing sales in my NEW 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
See job market forecast in my NEW 2025-2028 Roofing Market Report: https://roofmarketreport.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
I just published the 2025 - 2028 Roofing Market Report: Future Trends Every Company Must Know or Get Left Behind: https://roofmarketreport.com/ I've conducted deep research into these 9 market conditions and have summarized them in this 17 page report. It ends with the timeless strategy to build a profitable, future-proof company. This report is the summary of countless hours of conversations with manufacturers…Talks with CEO's of Private Equity groups….Dissecting market conditions with one of the world's largest M&A firms… Combing through industry data… Discussions with the very people who are sitting at the table with the insurance companies' claims teams…Direct access to some of the world's most influential and powerful marketers…And my own observations from actively working alongside hundreds of roofing companies in 44 states and Canada.I have two goals with this report: 1) To give you a first-mover advantage. 2) To empower you to build a profitable, future-proof company you love. Enjoy.To a prosperous future together,-Adam =============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
You might be overpaying for roofing materials. Some companies are paying up to 44% of their revenue.But you won't be after you watch this video. Here are 7 negotiating tactics to get the lowest material prices possible.Some companies might even negotiate an extra 3%, 5%, or 7% when you use all of these tactics together.I hope this video helps you build a profitable, future-proof company.P.S. We're building profitable, future-proof companies together… the right way. Every day we are sharing our best strategies, supporting each other, and finding the opportunities in the chaos. Like how Joey taught us how he's building AI agents to automate workflows. Would you like to join us? https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
When you sign on with a digital agency, they put handcuffs on you. So when you leave, you lose access to all the landing pages they built for you. Guess what… not anymore! Because the new ChatGPT 5 makes it easier than ever before to create high-converting landing pages in less than 8 minutes… Even if you're not tech-savvy. Watch as I build a high-converting landing page using the new ChatGPT 5 that will probably outperform the landing pages that most agencies will build for you. P.S. Stop renting your marketing and own it. Learn the timeless strategies so you can call the shots, sniff out the BS, and get more leads from your marketing spend. Jim Ahlin and I are hosting multiple training sessions, hot seats, and audits to empower you to dominate your marketing. Join us inside: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Ad costs are going up.Your PPC and LSA budget isn't going as far as it used to.And the truth is… it's only getting more competitive from here.Private equity is throwing buckets of cash into roofing.They're trying to outbid the little guy.But this isn't doom and gloom.It's your chance to get more leads and more sales from what you're already paying for.That's why I'm showing you the 4 CRM automations that you need to survive in 2025-2028.I am also giving you my CRM Cheat Sheet to help you implement these: https://adamsfreestuff.com/ When you get these set up, you'll close even more without spending a dollar more on ads.P.S. Want my plug-and-play automation writer, monthly marketing training, live hot seats, and more resources to dominate your marketing? It's all inside our application-only community called RSRA. Where we're building profitable, future-proof companies… the right way. Details here: https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
If you hate sounding pushy, fake, or salesy… this is for you.I'll show you how to use these 7 methods of influence to close even more sales.Watch this new video: How to influence without being pushy.No sleaze. No tricks. Just real influence that feels natural and honest.I hope this helps you serve more people by being authentically you. P.S. Be a hero and share this on to your team. They'll thank you for it. P.P.S. My sales took off when I started being authentically me. I hope this video inspires you to be authentically you while applying these powerful principles of influence. I lead RSRA with the same philosophy. We empower each other to build profitable, future-proof companies by being authentic. Are you interested in joining us? https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
The way we recruit in roofing is about to change.It's already starting.And if you're not ready… you'll be left with a shrinking sales team, unmotivated reps, and no new applications.In this new video, I expose what's happening right now—and what you need to do to survive and win.This is your wake-up call.Because when the recruiting war hits your market… it'll already be too late.You need to protect your team.You need to attract winners.And you need to stand out as a company that great reps want to work for.This video will help you do that.P.S. Recruiting is the hottest topic inside the Roofing & Solar Reform Alliance. Members are sharing everything they're doing to recruit, train, and retain top talent. If you want to build a profitable, future-proof company that you love, then apply to join us: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
What's the difference between poor sales reps and big earners?How they start their day. They don't snooze alarms. They don't scroll social media in bed. They don't wait to feel motivated.Each of them has a unique, battle tested ‘Magic Morning' that works for them.I made you this video to show you what big earners do every morning.Watch it. Share it. Start your own magic morning routine. Experiment with it and have fun.Because when you're having fun, you play your best game. P.S. I'm on a mission to develop the most powerful thinkers in the roofing industry. We are working together inside the most powerful, connected, and real community to build profitable, future-proof companies… the right way. Are you interested in joining us? https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
I was broke…Couldn't even afford gas to see my family for Easter.I called my mom to say I wasn't coming…She wired me 20 bucks to buy gas. When I called her to say thank you, my stepdad chimed in and said,“Adam, you can make $100K selling roofs door to door.”I thought he was nuts.But I was desperate.So I tried it.And I got destroyed.Doors slammed. People screaming at me. Told to “go get a real job!” I wanted to quit.But I didn't.Because I learned how to handle rejection—and you can too.P.S. This changed my life. It can change yours too. It's the people that you're around that make all the difference. That's what makes RSRA so powerful. We show up for each other. We grow together. We get each other. That's why we're the most powerful, connected, and vulnerable community in the roofing industry. Join RSRA and grow your roofing company with peers who are in the trenches with you. https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
On August 19, Danny is teaming up with Matt Risinger to show you how to take control of your calendar, focus on what matters and block distractions in a sea of never ending notifications. Click here to save your spot at this free web class: https://trybta.com/CE-PM-AU2025To learn more about Breakthrough Academy, click here: https://trybta.com/EP229 Have you ever felt like you've hit a wall when it comes to marketing? You're not alone. You can't get someone to impulse buy a new deck, air conditioner, or new roof. Instead, you have to sell trust, reliability, and a rock-solid reputation. So why are most contractor and construction marketing strategies built like they're selling sneakers?Today, I'm joined by Ryan Chute, partner at Wizard of Ads and international sales strategist, to unpack how trades and home service pros can rewire their approach to brand, advertising, and messaging.You'll learn:How to create a brand message that actually sticks in your customer's mind so you can stand out from your competition The biggest branding mistake contractors make in their marketing strategies (and how to fix it)Why your “satisfaction guarantee” is uselessHow to improve your marketing with the right approach and boost lead generation00:00-Intro01:23-About Ryan and Wizard of Ads03:12-What's unique with contractors in marketing?10:32-The 2 ingredients of brand: empathy and competence14:56-How to identify your own powerful brand stories21:07-How to distribute your brand stories24:10-How to avoid messaging that misses the mark31:47-Using a North Star Promise in your marketing35:24-The case for returning to traditional media41:48-Getting the copy right46:07-Adapting and re-adapting your media mix51:34-Easy ways to level up your contractor marketing56:49-Quick win for contractor marketing
Ever feel like you lit your ad budget on fire?You hired a digital marketing agency…Paid thousands…And got ghosted. Or worse—left with nothing to show for it.You're not alone.It's time someone exposed what's really going on behind the scenes.Watch this new video where I expose the dirty secrets that digital marketing agencies don't want you to know. You'll discover:1) How most agencies run like a general contractor with no clue what they're building2) Why your success (or failure) with marketing is YOUR responsibility—not theirs3) How to become the GC of your own marketing and finally get lasting results This will open your eyes.And help you stop wasting money on people who don't care about your customers like you do.Because the truth is—no one will care about your brand more than you.P.S. If you're sick of playing marketing roulette and want to work alongside value-aligned roofing pros who share their secrets (and expensive lessons), apply to join RSRA. You'll never feel lost or alone in your marketing again: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
The company behind Xactimate, Verisk, will own AccuLynx.A $2.35B acquisition…And roof claims may change forever.Because now… Verisk controls both the estimating, CRMs, and a lot more. claims.If you think insurance was tough before…Just wait.In this new video with John Senac, we discuss:- What Verisk openly shares in their investor deck- How contractor data could be used for insurance pricing control- What this could mean for roof claims movingThis could be the biggest shift in roofing claims in decades.And it's happening fast.If you want to stay ahead, you need to see what's coming.We talk about stuff like this every day inside the Roofing & Solar Reform Alliance.It's the place where value-aligned leaders share secrets, spot trends early, and grow together: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Starting a career in roofing sales is like… “WOOHOO!” Then… “Oh *&%^ what did I sign up for?”But with the right advice, you can get from *&%^ to HECK YEAH and start closing deals in no time. That's why I made this new video. To share the advice I wish someone gave me when I got started.Watch and share this one with the new hires on your team. P.S. Hiring and training new roofing sales reps is more competitive than ever before. That's why we are researching the trends, studying what's working and what's not, and developing new strategies as a community. We share our findings with each other. It's confidential and for members only. If you're interested in joining us, you can learn more or apply to join RSRA here: https://www.rsra.org/join/#rsra #roofingsales #roofingcompany =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
I used to get stuck pitching on the porch all the time.Found damage. Showed pics. Still didn't get invited in.It sucked.Then I started asking this one simple question.And like magic — I started getting invited inside.Watch this new video to learn it.Try it. You'll start closing more deals at the kitchen table.Be a hero and share this with your team. P.S. We share gold like this every day inside RSRA. Real-world tips. Real community. Real support. We're building strong teams and profitable companies together, the right way. Learn more or apply to join: https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Roofing sales is more cut throat now than ever before…Watch this CLOSER Masterclass to arm yourself and your team with the tools you need to close even more sales in this cut throat economy. If you want your team to train with closers like me, John Senac, and Dashaun Bryant - then join us every week inside our members-only community, the Roofing & Solar Reform Alliance: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Is your ad budget burning up on Facebook ads that don't bring in leads?You're not alone.I just broke down real roofing ads from your competitors.Watch this video and I'll show you the 5 biggest mistakes that are draining your ad budget (and what to do instead).This video will put you in the drivers seat - running circles around your marketing agency.It's time to get control of your marketing, call the shots, and stop flushing money. That's the kind of tactical stuff we do every week inside the RSRA community.Where proud roofers are building profitable companies… the right way: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Something in your head keeps whispering,“I'm not good enough.” “Why would they buy from me?”“I'm not confident.”That's Head Trash.And it's the #1 thing keeping you from closing sales.It's not leads.It's not training.It's not “the market.”It's what's between your ears.In this video, I sat down with Dashaun Bryant, the Roof Hustler himself.And we unpack how to take the trash out—for good.Watch: 'HEAD TRASH' - #1 Reason You're Losing Sales & How to Destroy It w/Dashaun BryantYou can have the best training, best pitch, and the best company…But if your head's not right, you won't win.Inside our community, we do the work together - all of it. Dashaun and I will coach you and your team from clearing Head Trash, to pitching, and closing sales.So you can grow faster, sell more, and lead with power.If you're ready to take out the trash, it starts in RSRA: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Most roofers ignore their bad reviews…Big mistake.Because inside those 1-star reviews?Are the exact words your customers are already thinking.And the truth about why they don't trust most roofers.That's why I analyzed 1-star reviews from roofing companies across the U.S.From Dallas to Denver… L.A. to Boston…Storm and retail, coast to coast.So you can use this data to crush your competition.Watch this video and discover:- The #1 reason homeowners leave 1-star reviews (hint: it's not what you think)- Why “professionalism” sells more than price- The exact phrases to use in sales and marketing to create instant trustThis will help you close more sales by showing your prospects they're not going to get burned.And if you're serious about standing out and making a bigger impact?Then join us inside RSRA and unlock the ‘Alliance Advantage' - the community of proud roofers building profitable companies… the right way.Together, we crush the competition: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
You ever leave a home thinking the sale was yours…Only to lose it?That was me.I remember one appointment where I came in after two other roofers.One ghosted them. The other showed up late.I thought, “Easy win!”So I gave a great experience. Explained their options. Answered every question.And walked out without a signed deal.Why?Because I didn't close.I overcompensated by being “nice”... and I lost the sale.If that hits home, you need to see this.Watch this video to learn how to close like a natural.Once you understand what really drives a buying decision, closing becomes simple.And you don't need tricks or pressure.Just the right words, in the right order, with the right tone.Put it to work on your next sale. You'll feel the difference, and so will your homeowner.This is the kind of stuff we work on every week inside the Roofing & Solar Reform Alliance.Where we sharpen our skills, share what works, and help each other win bigger with the ‘Alliance Advantage' - https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Sales management can feel like adult babysitting…And if you're too hands-off, things get out of control.If you're too tight, you're micromanaging. So how do you strike the perfect balance?To earn respect, keep loyalty, and lead a top team? Watch this. I hope this helps you be the most effective, looked-up-to leader you can be. P.S. Tough, vulnerable conversations lead to growth. But you can't have them everywhere. And the industry Facebook Groups are the last place on earth you want to turn to for that… join the private, application-only community where we support each other and share our winning secrets: https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Not closing as many sales as you think you should be? You're probably thinking it's time to blow everything up and rebuild your whole sales system.Do. Not. Do. That. Not yet at least…Because you can fix any closing problem with this simple system. P.S. Imagine how many more sales you'd bring in with quick, easy wins like this… Join the community where winning teams get weekly training, support, and tools to dominate. Apply to join the RSRA community: https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
If you feel like a full-time firefighter…Putting out fires all day…And wondering what your team is even doing…Then this video is for you.Because running your company blind is a recipe for burnout.But fixing it?Way easier than you think.I show you 5 stupid simple ways to take back control (without micromanaging). P.S. No more running blind. No more guessing and hoping. Scaling requires control & systems. Our community can help you with both: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman