Podcasts about contractor marketing

You didn't get into roofing because you love roofs…No one does.You got into it to make money.But the truth is, most reps never make as much as I thought they would…Why?Because they don't have the 5 habits that high-earning reps live by.I break them down in this new video.If you want to earn more (a LOT more), this is where it starts.These are the habits that helped Nate sell nearly a million dollars… in 1 month.Watch & share this new video: The 5 Money-Making Habits of TOP Earners in Roofing Sales P.S. These habits can make you rich. But not just money rich. Rich in who you are as a person. That's why in our community we focus on personal growth as much as sales skills. Because becoming a better you is where the magic starts. If that excites you… Then I invite you to join us inside the Roofing & Solar Reform Alliance. Where we share our winning secrets to help each other win: https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Hiring the wrong person will cost you a lot more than just time.It can destroy your team's culture.I learned the hard way.I once hired a guy who talked a big game…Told me he was a sales killer.Said he made bank at another roofing company.Turns out he barely cleared $20k in commissions…I should've fired him.That mistake taught me something HUGE.Actually… 5 huge things.These are my top 5 recruiting lessons I learned the hard way.If you grab just ONE of these ideas…It could help you find and keep a $1-2 million/yr producer.P.S. We share recruiting breakthroughs like these inside our community - during Roundtable Sessions or in our Discussion Boards. Want access to the playbooks, vendors, and interview tactics the top teams are using? Apply to join RSRA today. Let's build your dream team—together: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

In this Cabinet Maker Profit System episode, Dominic Rubino sits down with James Hatfield, Chief Revenue Officer at LiveSwitch Inc., to dig into why wasted drive time is killing contractor profits — and how to fix it. James shares his journey from painter and pressure washer to Inc. 500 tech entrepreneur, and what every construction business owner can learn from it.

I couldn't close the sale on the 1st visit if my life depended on it… My start in roofing sales was painfully slow, and I left the house empty handed for weeks on end… So I became ‘The Follow Up KING!' I used my ‘Follow Up KING' playbook to 7x my income in my first year of roofing sales. And I'm sharing it with you.Here's the playbook I developed.Pay it forward and share it with your team right now.You'll be the hero that helped everyone close more sales.Here's to you becoming ‘The Follow Up KING!'P.S. Stop getting ghosted. Use the 5-step follow up playbook I'm sharing with you today. If you want to crush your follow ups even more, set up a text and email automation. Just last Monday I ran a Leadership Roundtable for our Members of RSRA, and we outlined the perfect post-sale follow up automation. What to say. When to send it. How to best use text, email, and phone calls. Plus the ‘silver bullet' pattern interrupt that wows customers :) The recording is available to Members. Become a Member and I'll personally welcome you and send you the recording: https://go.rsra.org/join-podcast=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Roofers are using this AI tool to practically print money. Enjoy.P.S. If you're not adopting AI in your business, you're dying. We're sharing AI secrets inside our community almost daily. It's magic. Are you interested in joining us? https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

I analyzed 1,642 reviews from roofing companies rated 4.7 stars or better…And here's what homeowners actually care about. It's not what you think.And you're probably not talking about this stuff with your homeowners.This is marketing gold. Use this to overhaul your ads, website, and sales process. P.S. If you want powerful marketing that hooks attention, you need to watch this video. Because I'll show you the exact words to use that will drive emotional buying decisions. And I'm doing even deeper marketing work like this with our Members. Learn more or apply to join our powerful, application-only community: https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Roofing sales is personal development in disguise. The more we grow, the more we earn. It's like getting paid to go through therapy

Selling a roof is not just talking to people…Or getting people to like you.There's an art to a sales conversation. That's why I put together this compilation video. To teach you my 3 most powerful pitching formulas that I've created over the last nearly 15 years. So you can have easier sales conversations and earn more customers. Enjoy :)Who on your team needs to learn this? Pass it along.P.S. Simplicity sells! And mastering the art of simple selling takes practice. It's what we do together inside RSRA. Join my next training session and bring your entire team. It's members-only and you'll be surrounded by elite-level thinkers, leaders, and sales teams: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Confused homeowners will never buy… “If you confuse, you'll lose,” says the legendary Donald Miller.Meanwhile, simple sells. Watch this video to learn how to master the art of simple selling.I'll teach you this one skill that changed my sales game forever.Your sales team needs to learn this. Be a hero and share this video link in your group chat. P.S. Simplicity sells! And mastering the art of simple selling takes practice. It's what we do together inside RSRA. Like yesterday's training session I ran called: 3 Fixes for Every Closing Problem. I highlighted the simplest, fastest way to increase your close rate without changing anything else. Are you interested in joining us next week or catching this replay? Join elite-level thinkers, leaders, and sales teams inside: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Remember the love of the grind when you started your roofing company?Waking up before the sunrise, fired up to build something great!But after getting beat down, bored, and fed up - your love turned to hate. You're not alone.It happened to me. That's why I left roofing 3x, so I'm speaking from experience - not theory.And have witnessed the same things happen to friends. I've mentored roofing company owners, been a shoulder to cry on, and heard the most horrific stories of all. But even through the darkest of times, each of them turned their hate back into love. How? Watch this video to discover the path to falling in love with your roofing company again.I hope this video inspires you to reconnect with your meaning, purpose, and drive.To building what you love again,– AdamP.S. If your love turned to hate… I want to help you fall back in love with your roofing company again. To surround you with passionate owners who have vision and heart. Community is the answer, and I'd love to invite you to mine: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Tired of pouring cash into SEO, ads, and “full-service” marketing agencies—yet seeing no proof it actually pays off?In this episode, our CEO, Scott Peper, sits down with Phil Risher, CEO & Founder of Phlash Consulting, to rip apart the cookie-cutter contractor marketing tactics that burn contractors and lay out a field-tested framework anyone can run.You'll learn:

Systems and processes for your roofing company, simplified into 3 easy steps. These will help you turn chaos into clarity. Especially if the idea of sitting down and writing an SOP makes you wanna poke your eyeball out with a safety pin…If you've wanted systems and processes but don't know where to start, this new video will help you scale, get your life back, and give you the freedom to actually take a vacation.P.S. Are you interested in getting systems and processes in place in your business? Join us inside where we share our winning secrets to help each other dominate in today's fast-changing and unpredictable times: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Send us a textWhat if everything you believe about digital marketing is leading your home service business down a dangerous path? In this eye-opening conversation with digital marketing veteran Jonathan Bannister, we uncover why the constant chase for Google rankings has created a generation of "digital junkies" in the home service industry.Bannister doesn't hold back as he reveals the uncomfortable truth: digital marketing has made business owners fat and lazy. After a decade helping HVAC, plumbing, and roofing companies navigate the digital landscape, he's witnessed firsthand how the addiction to leads has replaced fundamental business practices like excellent customer service and effective sales processes. His provocative new book title says it all: "F*** Digital Marketing: Why Building a Memorable Brand Matters More Than Rankings."The conversation takes a fascinating turn when Bannister predicts Google's search engine will be "extinct" within 3-5 years, replaced by AI platforms that will fragment the search landscape. This paradigm shift means businesses building their entire strategy on search visibility are constructing their foundation on borrowed space.Through compelling case studies and tactical advice, Bannister outlines a smarter approach to marketing: becoming omnipresent in your target market through a proper marketing funnel that educates at the top, builds trust in the middle, and only presents offers to already-engaged audiences. His neighborhood-specific strategy for a roofing contractor demonstrates how targeted messaging and multi-channel presence can transform results without relying on Google's unpredictable algorithms.Whether you're currently frustrated with your marketing results or simply want to future-proof your business against the coming AI revolution, this episode offers a roadmap to build what truly matters – a brand that lives in customers' minds regardless of algorithm changes or platform shifts. It's time to break free from digital heroin and rediscover what genuinely drives sustainable growth.http://Www.topservdigital.com Support the show https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1 https://www.linkedin.com/in/coreysalescoach/

A life in roofing sales is pure madness every day…Sales reps get kicked around, miss meetings, and forget to follow up.That's why I made you this video: The Roofing Sales Survival Schedule. So you can run your day, and your day doesn't run you.Watch it now to discover how to get control and make even more sales. Be a hero and share this video in your group chat. Everyone will thank you for it. P.S. A few weeks ago, a Member of RSRA told me how hard it was to get his new hires organized. Many of his new recruits have never had to manage their own schedule. That's why I made this video. We go even deeper into topics like this inside our weekly sessions, discussion board, and events. If you're looking for ‘your people' to collaborate with so you can win big, then read this letter to find out if you and your team are a right fit: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

There's a war raging online about Contingency Agreements...And it's getting ugly.One side screams, "Contingencies are evil! Only crooks use them!"The other side shouts back, "Use them every time! I ain't working for free!"Are you certain the side you picked is the right one for you?That's why I made this video.Forget the noise. Forget the drama.I break it all down so you can decide for yourself — the smart way.Watch: Contingency Agreement WAR - I Settle The Hottest Debate in Roofing This needs to be shared. Post this video in the social media groups so we can settle this debate for good. P.S. We may not agree on this… and that's OK. What's important is doing what's right for you. That's why I don't believe in surrounding yourself with like-minded people. Because you will get caught inside an echo chamber.Imagine what's possible when you align with leaders who share your values but bring fresh perspectives that spark new growth. That's the magic inside the RSRA community. It's not about always agreeing — it's about rising together, stronger, sharper, and more resilient. If you're ready to lead the future of the industry, your place is with us. Apply to join us now: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Imagine waking up tomorrow and finding out door-to-door sales is illegal.No knocking. No canvassing. No boots on the ground.Two states already tried to ban it.If you're not ready, it could destroy your business.I'll show you how to build a bulletproof, defensible business that survives anything.If you rely too much on one lead source... you're putting yourself in a dangerous position.Insurance companies are fighting back.Lobbyists are working against you.Take this seriously. Because they are. Watch now: What if D2D Sales Became Illegal TOMORROW?P.S. Adaptability is the new strategy.And today, I show you exactly how to adapt and dominate — even if the rules change overnight.Inside the Roofing & Solar Reform Alliance community, these are the conversations we're having every day.We share real, tactical strategies that protect and grow your company.No theory. No fluff.Only what's working in the trenches right now.Learn how to join us: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

There's rich roofers and poor roofers…There's also rich roofers who live like poor roofers, because they blow their money faster than they make it.Watch this video to learn 5 money moves I wish I made when I got started in roofing…Because it's not what you make, it's what you keep. Then, find the best places to put the money you keep to build financial freedom.Share this video with your entire team. You know they'll thank you for it. I hope this helps you skip the expensive mistakes I made so you can create an even richer life.P.S. The financial stakes as a company owner are even higher. I've brought in tax strategists and investment advisors as guest presenters for the Roofing & Solar Reform Alliance community. The same people I personally use. And no - I do not get ‘kick backs' of any kind. I just share what's working for me and my friends inside RSRA: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

The terror of starting roofing sales…I remember May of 2011 like it was yesterday.Sweaty palms and heart racing as I drove up to the first house.If I let my nerves, anxiety, fear, and self doubt win - I wouldn't be where I am today. That's why I made you this new video. To show you exactly how to crush your first 30 days in roofing sales.Watch or share this right now. Because the tips in this video could save you or someone on your team from quitting on themselves. I hope this helps you and your team win big. P.S. You need to have a powerful ‘why' to keep you motivated through the challenges you will face. My ‘why' is building strategic thinkers, because the best strategy wins. And the roofing industry is getting more sophisticated than ever before because of private equity, AI, and savvy consumers. If you are not getting more sophisticated, you will lose. I am passionate about developing high-level salespeople, leaders, and company owners. That's why I run RSRA. And together we are stomping the scum out: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Download Dr. J.J.'s one-liner template here: https://trybta.com/DL214To learn more about Breakthrough Academy, click here: https://trybta.com/EP214 Today we're interviewing the one and only Dr. J.J. Peterson, Head of Storybrand and co-author of Marketing Made Simple, which sold over a million copies worldwide.Dr. J.J. has helped thousands of businesses clarify their message by using a storytelling framework as old as time. Plus, we found out before we started recording that he actually has a contracting background. His family ran a concrete business when he was growing up, so he REALLY gets the challenges you're all facing.Today's conversation is all about how to apply the seven-part Storybrand framework to a contracting business. How to position your customer as the hero of your story so you can become their trusted guide.Episode Highlights:Get an overview of the Storybrand framework from someone who has implemented it into thousands of businesses.Learn how to apply each of the seven parts of a Storybrand to a roofing, painting, landscaping, construction, electrical, plumbing or home services business, with examples.Understand why it is so critical that you keep your message simple, and why so many businesses get this wrong.00:00-Intro01:43-About Dr. J.J.'s background in contracting and storytelling06:46-Why is story so important to marketing?17:17-The messaging sweet spot: too vague vs. too complex19:03-The 7-Part StoryBrand Framework: Contracting Edition24:20-Step 1: What does your customer want?25:16-Step 2: What problem does your customer face?32:57-Step 3: How do you position yourself as their guide?35:47-Step 4: What's the plan?38:21-Step 5: The call to action38:50-Step 6/7: What does success/failure look like for your customer?41:12-Danny's example, Dr. J.J.'s feedback49:12-How to get the info you need from your customer53:39-Most common Storybrand mistakes57:54-Signs your messaging is working01:00:47-About Dr. J.J.'s one-liner template

Managing a roofing company was brutal until I learned these 5 things…Salespeople were calling nonstop…Homeowners were furious about the littlest things…The office drama was childish…I was playing adult babysitter and putting out fires all day long.Then, I had these 5 game-changing management breakthroughs.They gave me my sanity back, and they'll do the same for you. I hope this new video puts you back in the driver's seat so you can grow a company that you truly love. P.S. Stop being an adult babysitter. Be the powerful leader you're meant to be. The leader that your team looks up to and will go to war for. The leader who builds an unshakable culture, a powerhouse team, and a profitable company. We're doing it together. Would you like to join us? https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Getting started in door-to-door sales sucked…I got rejected all the time. And it made my anxiety worse. My palms would sweat as I walked up to the door.Then I discovered this one thing that got me crushing door-to-door sales.Watch this video and I'll show you exactly how to do it too.Your team will thank you for forwarding them this email, or sharing this video in your team's group chat. I hope this helps you and your team crush d2d sales. P.S. What pro athlete skips practice and only shows up on game day? None. So why do roofing sales pros act that way? Your income is a direct result of your input. And your company growth is a direct result of the input of your team. If you want to uplevel your team, you need to uplevel your standards - and your training: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Private equity is coming for your customers.And if you don't change how you market… you'll be slowly choked out of business.They've got deep pockets.I'm talking $150,000/month (and more) marketing budgets.And they're using that cash to choke out the little guys—slowly but surely.You can't outspend them.But you can outsmart them.Watch this video where I show you what you need to do. I know some people may accuse me of being dramatic. I'm not. Watch the video. Facts are facts. I hope this video inspires you to take serious action - so you can take control of your marketing and dominate in 2025 and beyond. P.S. It's the only way to survive the moves that Private Equity is making. That's why I'm going all in on helping roofing companies become the ‘GC' of their marketing. Join me inside and we'll do it together. Learn more or apply to join RSRA: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Ever felt like your marketing money went straight down the toilet?You hired the agency…They promised you leads…And what did you get?Garbage leads—or no leads at all.Watch this video to discover the real reason why you're not getting good leads.And the 3 fast-fixes that will get qualified leads flooding in.You won't even have to spend a penny to do this. You're welcome :) P.S. Are you done blowing thousands on the ‘marketing guessing game?' I'll help you GC your marketing with powerful strategies and support from our community. Let's turn your marketing into a cash machine. Learn more or apply to join: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

It's like taking Advil for a skin infection...Wrong pill for the wrong symptom.That's how many owners and sales people try to fix the problems they are facing… I see this mistake all the time.So I made this video to walk you through a 5-step process to fix any sales or business problem in 10 minutes or less.This process has worked in my business, my personal life, and for dozens of RSRA Members.And I know it'll work for you too.So share this one with your team right now. P.S. Imagine having your own advisory board to help you solve every problem you'll face - today and in the future. That's what our community inside RSRA is all about. We don't think like typical roofers. We think like advanced entrepreneurs who are serious about growing bullet proof businesses. If you're interested in joining us, read this letter I wrote you: https://www.rsra.org/join=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

The future of roofing marketing is going to be more expensive and more competitive than ever before... This is not just theory. I'm seeing it happen first-hand and I'm hearing it directly from the source.So before you spend another dime on leads…Watch this video and take action.P.S. The future of roofing marketing is going to be more expensive and more competitive than ever before. The #1 reason is private equity. That's why I'm shifting gears and going heavy on marketing inside the Roofing & Solar Reform Alliance. I'm helping roofing companies become the ‘GC' of their marketing by using my Marketing Control System. If you want to stop bleeding money and start getting predictable results, then apply to join us: https://www.rsra.org/join=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing “just enough to start” (JETS)—and why that mentality holds businesses back from sustainable growth. Todd shares how building robust pre-construction systems, documenting processes, and creating real clarity in communication can make the difference between chaos and control on a jobsite. Drawing from his years of coaching and consulting with construction companies, Todd walks through tactical strategies for increasing profitability and how simple documentation can solve major business problems. Whether you're a one-man band or running a team of 100, this episode is packed with insights that will help you stop winging it and start winning. Key Takeaways The JETS Mentality is Holding You Back Doing “just enough to start” creates costly mistakes and jobsite chaos. Companies need to operate with a mindset of clarity, not improvisation. Documented Systems Drive Profitability Contractors often mistake “it's in my head” for a system. Writing things down can solve 80% of common construction business problems. Pre-Construction is Where the Money Is Made Profits are built (or lost) before the job even begins. Pre-construction systems reduce change orders, stress, and delays. Turn Chaos into Predictability Without structure, your team will make up their own rules. Checklists, job books, and templates create consistent results. Leadership Isn't About Hustle—It's About Systems Business owners need to graduate from “doer” to “leader.” Building systems empowers your team and removes dependency on you. Memorable Quotes “Chaos is expensive—clarity is profitable.” “You don't rise to the level of your goals; you fall to the level of your systems.” “Documenting your process is the cheapest, fastest way to fix most of your problems.” Actionable Advice Start with one system. Pick one process you repeat often and document it. Replace tribal knowledge. Get everything out of your head and onto paper. Build a job book. Give your team a standard package of information for every job. Focus on pre-construction. Nail the planning phase before picking up a hammer. Lead with clarity. Create systems that enable your team to win without you.

This month's MegaMarketer podcast focuses on customer retention strategies specifically for HVAC and plumbing businesses, emphasizing how keeping existing clients can be significantly more profitable than acquiring new ones. You'll learn actionable tactics like personalized communication, referral programs, and follow-ups, all backed by industry-specific data showing the long-term value of loyal customers.

I used to think sales was a dirty word…Like it was all about twisting arms and talking people out of their money.But then something happened…Back in 2011 I was making $19k a year as a massage therapist.I couldn't afford gas to go see my family.I had to call my mom and ask for $20 bucks.That's when my stepdad said, “You can make six figures selling roofs door to door.”At first, I laughed.Roofing? Door to door? It sounded awful.But I needed change.So I gave it a shot.And I realized something that changed everything for me—and it will for you too.It's the mindset fix that exploded my income.Sales isn't about taking.It's about giving.And that mindset will make you unstoppable.When you focus on helping people get what they want.Be a hero. Share this video with your entire team right now. You know they'll thank you for it. P.S. Want to surround yourself with pros who believe in selling by serving? Apply to join the Roofing & Solar Reform Alliance. We help great roofing companies grow with integrity, heart, and commitment. Apply here: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

I was in the audience just a few tables away…There was RFK Jr., Jordan Peterson, Tucker Carlson, and many others. Jordan Peterson took the stage, and I saw a side of him I've never seen before - nothing like what he puts on YouTube or in his traditional keynote speeches. I was in the room with high-level entrepreneurs who had paid $15,000 - $35,000 to be there (with some folks even paying $100,000).JP starts talking about growing his business... He dropped the single best piece of business advice I ever heard.And I want to share it with you.He says, “Focus on those things that only you can do, and you do best.”It got me thinking… What things in my business can only I do? How can I delete, train, or delegate all the things that other people can do?How do I spend as much of my time as humanly possible on the things that only I can do? When I got back to my office, I shared this advice with my team. I asked them to help me, and they are - because they see the results. Let me ask you, what is it that only you can do? Write a list. Meet with your team. Delete, train, or delegate as much as you can so you can focus your time doing the things that only you can do. I hope this inspires massive action in your life like it did for me.   P.S. Once you get your list of “the things only I can do” - you need to take action. Delete, train, or delegate the tasks that are bogging you down. It will not happen overnight, so focus on the biggest time-sucks first. You'll love what you do, create more impact, and make more money. I know it's a lonely journey, and no one else gets it. But you don't have to go at it alone. There's a community of people who support each other, challenge each other, and share their winning secrets. Learn more or apply to join us: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

There are ONLY 4 ways to get roofing leads. That's it. And if you don't master them, you'll continue lighting money on fire.Watch this video before you spend another penny on marketing. Most companies are great at 1, maybe 2 of these. But they pump money into the slot machine they call marketing and hope to hit a jack pot. As Dean Jackson says, stop treating your marketing like a slot machine, and turn it into a vending machine. So every dollar you put in spits more money out. I know that you don't have the time to do all the marketing.But you should be the “GC” of your marketing strategy. So you can make wise investments, sniff out the BS from marketing agencies, and get more from your ad budget. I'm doing deep dive training in RSRA to help you become the “GC” of your marketing. Do you want to be part of this? Join us inside: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Roofers are going to need to become digital marketers in the next few years.I know that sounds crazy… but hear me out.Private equity is injecting massive money into roofing.And one of the first things they do?They 10X their marketing budgets.Imagine going from $15,000 to $150,000 per month on ads – overnight.These companies are dominating Google, Facebook, and every major lead source.Which means your cost per lead is going to skyrocket - getting less leads from your budget!If you don't learn how to become the 'GC' of your marketing, your days are numbered.Watch this new video to learn:1) The 7 Laws of Marketing every roofer must follow2) Why your marketing is leaking money right now (and how to fix it)3) How to take control and compete – even on a smaller budgetI'm helping contractors become the ‘GC' of their marketing inside RSRA. With new courses, group training sessions, LIVE audits, and more. If you want help mastering your marketing, scaling your company, and dominating your market, then read this letter I wrote you: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers?  Visit https://www.endlesscustomers.com/    Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/  Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Send us a textStruggling to make your construction business consistently profitable? In this episode, Wade and Stephen introduce the Business Model Canvas, a strategic tool that can redefine how you manage and grow your construction company. Discover how to identify your ideal customers, clarify your unique value proposition, streamline value delivery, and uncover growth opportunities. Learn the nine key segments of this powerful model and how to apply them to your contracting business for sustained success.Subscribe to get notified as soon as new episodes go live!Topics we cover in this episode include:01:31 The Power of the Business Model Canvas05:15 Customer Segments: Identifying Your Ideal Client08:08 Value Proposition: What Makes You Unique?11:17 Channels: Reaching Your Clients12:24 Customer Relationships: Building and Maintaining Connections13:51 Revenue Streams: How Your Business Makes Money15:37 Key Resources: Critical Assets for Success17:24 Key Activities: Essential Business Processes18:41 Key Partnerships: Working With Others20:43 Cost Structure: Where Does the Money Go?LINKSDownload your free Business Model CanvasVisit the episode page for more details and a transcript of the showTake the FREE Construction Company Health EvaluationJoin the Profit First for Construction community!Find all episodes and related links at ContractorSuccessForum.com.Join the conversation on our LinkedIn page: https://www.linkedin.com/company/CarpenterCPAs FIND US ONLINEWade Carpenter, CPA, CGMA | CarpenterCPAs.comStephen Brown, Bonding Expert | SuretyAnswers.com

Send us a textStruggling to make your construction business consistently profitable? In this episode, Wade and Stephen introduce the Business Model Canvas, a strategic tool that can redefine how you manage and grow your construction company. Discover how to identify your ideal customers, clarify your unique value proposition, streamline value delivery, and uncover growth opportunities. Learn the nine key segments of this powerful model and how to apply them to your contracting business for sustained success.Subscribe to get notified as soon as new episodes go live!Topics we cover in this episode include:01:31 The Power of the Business Model Canvas05:15 Customer Segments: Identifying Your Ideal Client08:08 Value Proposition: What Makes You Unique?11:17 Channels: Reaching Your Clients12:24 Customer Relationships: Building and Maintaining Connections13:51 Revenue Streams: How Your Business Makes Money15:37 Key Resources: Critical Assets for Success17:24 Key Activities: Essential Business Processes18:41 Key Partnerships: Working With Others20:43 Cost Structure: Where Does the Money Go?LINKSDownload your free Business Model CanvasVisit the episode page for more details and a transcript of the showTake the FREE Construction Company Health EvaluationJoin the Profit First for Construction community!Find all episodes and related links at ContractorSuccessForum.com.Join the conversation on our LinkedIn page: https://www.linkedin.com/company/CarpenterCPAs FIND US ONLINEWade Carpenter, CPA, CGMA | CarpenterCPAs.comStephen Brown, Bonding Expert | SuretyAnswers.com

New hires need to get their first sale fast.If they struggle to figure it out, they're guaranteed to fail.Because once they cash that first commission check, they believe—In themselves.In the opportunity.In your company.I made you this video to teach you the fastest way to learn (or teach) roofing sales.Watch it and share it with your new hires.If you need a proven system and a strong community to train new hires faster, get them producing sooner, and keep them around longer—this is it: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

 This NEW bill targets door to door roofing sales in a way I have never seen before…If it's passed, it will be the strictest D2D law targeting roofers in history!Watch this video where I break down the 12 most shocking moves this bill is trying to make. Please help spread the word. Share this video with your friends, on social media, and in the industry Facebook groups. Together, we will stay ahead of the legal threats targeting roofers. P.S. Changes like this potential new law are coming fast. And roofing companies who don't adapt quickly will die. That's why I'm getting in the trenches with forward-thinking roofers who are committed to adapting and leading the charge. If you are interested in joining us, read this letter I wrote to you: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

A toxic sales rep is like cancer in your company.They sneak their way in undetected at first… Before you know it, they are poisoning your culture. You're losing customers, sleep, and money.So how do you sniff them out before they do damage?Watch this new video to spot the 11 signs of a toxic sales rep.I know these conversations are hard, but we need to have them. I hope this video helps protect your company from toxic people, so you can serve every customer with pride.  P.S. Hard conversations lead to growth. These are the types of conversations we have inside the Roofing & Solar Reform Alliance every day. Because we are value-aligned. We challenge each other. Share our winning secrets. And help each other dominate in today's fast-changing and unpredictable times. Learn more or apply to join: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

The homeowner tells you they'll sign… after you get their roof approved.They're playing you. And you fall for it and end up working for free. It's a trap that wastes your time, gets you taken advantage of, and leaves you with nothing to show for it.I know, because it happened to me.Never. Again.Watch this new video to learn exactly what to say. Be a hero. Share this with your team right now. You know they'll thank you for it. Here's to serving homeowners the right way… and getting paid fairly for it. P.S. Imagine how many sales you're losing because of this 1 thing… not knowing what to say. The fix is easy. Training. Because it's not something you did. It's something you do. And I'd love to do it with you and your team. I'll join you in the trenches alongside experts like Dashaun Bryant and John Senac almost every week. If you want to continually sharpen your skills and make more sales, you'll want to join us inside: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Client testimonials can be the most powerful marketing tool for contractors—but are you using them effectively? In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean to break down why testimonials are critical for building trust, attracting leads, and standing out from the competition. Key Takeaways: Why testimonials outperform traditional marketing for contractors The difference between testimonials and online reviews (Angi, Google, etc.) Where to use testimonials—ads, websites, email marketing & more The best time to ask for a testimonial (hint: it's not after the project ends) Overcoming common obstacles: client hesitation, camera shyness & more Should you pay for testimonials? The truth about using actors vs. real clients How testimonials impact SEO and lead generation Listen now and learn how to make client testimonials work for your business! Ready to grow your contracting business? Visit www.ContractorGrowthNetwork.com for expert resources and support!  Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/  View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/   Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Stop avoiding AI… It's new, intimidating, and you don't know where to start.Watch this new video to learn 18 easy ways to use AI in your roofing company.AI can make you even more sales, save time, and wow customers. Remember, AI won't replace your job or your company.But you will be replaced by people and companies who use AI better than you. A lot of companies will watch this video.But few will act on it. Those who do will get ahead.And I hope that's you. P.S. There are many things that AI should be doing in your company. But at the same time, AI will never replace other things (like human connection). I'm helping roofing companies optimize for, and against AI. If you want to stay ahead of your competitors, then I invite you to join our community: https://www.rsra.org/join#rsra #roofingcompany #ai =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Your team's excuses are killing the company…This new video will give you the accountability framework you need.Because you're fed up with hearing, “It was a bad lead.”“The homeowner was a tire kicker.”“The crew messed it up.”Excuses like these are spreading like a disease.Your gut tells you to fire them.But then reality smacks you in the face…You need the revenue they bring in.And hiring? Good luck.It's hard enough to get people to show up for interviews anymore…So you hold off.And nothing changes.Sound familiar?Then it's time for a hard reset on your company culture.Try this 7-step framework to kill excuses for good. P.S. You're either leading a team of excuse-makers or top performers. Which one will it be? Apply to join RSRA and surround yourself with people who actually want to win: https://www.rsra.org/join/  =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Your marketing videos aren't getting leads?Stop making videos that suck. Here's my winning formula to get leads. Watch. Follow the formula. Get more leads. P.S. Most roofing companies I've surveyed are NOT strong marketers. The #1 reason? They don't have the knowledge. That's why I'm pouring my 10 years of video-making skills into the RSRA community. I'm sharing my behind-the-scenes secrets, giving video feedback, and helping our Members get more leads from their marketing efforts. Do you have what it takes to join us? https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Be honest—are you hitting the sales or company goals you're setting?Like your sales targets. Income goal.Or hiring the new sales manager so you don't have to wear all the hats.If not, there are only 2 reasons why.And no, it's not “bad luck” or “the economy.”Watch this new video and I'll help you pinpoint the exact reason.P.S. If you want to be surrounded by people who push you, challenge you, and share their winning secrets—join us inside RSRA. Because no one wins alone. Learn more or apply to join: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it's not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, covering: -The real role of a contractor's website and how to optimize it for leads -Common website mistakes that turn away potential clients -SEO basics to improve visibility on Google -The importance of high-quality images & videos for credibility -How to structure calls-to-action (CTAs) for higher conversion rates -Why site speed and mobile optimization matter more than ever If your website isn't generating leads, this episode will help you identify what's wrong and how to fix it—without hiring a web developer! Subscribe now and start turning your website into a lead-generating machine!

Door knocking sucks… if you don't have what it takes to win.You get ignored. Ghosted. Told “not interested” before you even say your name.Meanwhile, other reps sign deals effortlessly… What's the difference?It's not luck… It's knowledge. Watch this new video: D2D Roofing Sales Masterclass: Compilation of My Top TipsThis is the perfect video to share in your team's group chat right now. It'll help make door knocking not suck so you can get even more sales. Enjoy :) P.S. Knowing what to say, and actually doing it are two separate things. If you're not consistently training, you're gambling with your income. Get the mistakes out of the way in the classroom, not in the real world with sales on the line. Join us in the trenches where we train together every single week: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Trump is back in office, and if history repeats itself….Immigration audits (I-9)  are about to ramp up—just like they did in his last presidency.That means ICE could show up at your job site.And if you're not prepared? You could lose half your workforce overnight. Worse yet, if you're on a bonded project, it could cost you everything.That's why I brought in construction law expert Philip Siegel to break it all down for you.Watch this new video and discover:- The #1 mistake contractors make with I-9 forms- How audits led to contractors getting kicked off jobs—and how to avoid it- The simple step you can take NOW to protect your companyThe roofing industry is changing FAST. And inside the Roofing & Solar Reform Alliance, we're helping companies stay ahead—together: https://www.rsra.org/join =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

What's the BEST vehicle for roofing sales?Trucks? SUVs? Cargo vans?I've run appointments in everything from a beat-up Toyota Tacoma, a tiny Honda S2000, a Mercedes coupe with a V8, to a nice professional F150 with a ladder rack. So let's settle it.In this video, I break down:- The 3 key factors to choose the best vehicle for YOU- The hidden message your ride sends to customers- Why most sales reps don't actually need a truck (and what to get instead)Your vehicle is an extension of you. It impacts how you feel, how you sell, and how customers see you.So what's the best vehicle for you? Watch and find out.Share this with your team so you can settle the debate for good. P.S. I've blown far too much money on vehicles. Heck, I off road the snot out of a built up 2015 Mercedes G-Wagon (watch me wheel it on my other YouTube Channel: G Wheel'n). I get it. But man… some of my choices were terrible. And if I could have invested that money elsewhere, I'd be a lot richer

Roofing sales is NOT for everyone.I estimate that 66% of roofing sales reps quit or get fired in their first 12 months… Some people jump in thinking they'll get rich fast… only to crash and burn.I don't want that to happen to you.Or for you to waste time and money hiring the wrong people.That's why I made this video:To save you from making a massive mistake…P.S. If this video hits home, you're not alone. We talk about real issues like this every day inside the Roofing & Solar Reform Alliance. Where we share winning strategies… and learn from expensive mistakes, so you don't have to. If you're serious about surrounding yourself with value-aligned pros who help each other dominate, apply to join us inside RSRA: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

You got a fat check for the homeowner and then…They ghost you.They want to keep the money. It's happening now more than ever in today's economy. In this video, I'll show you:- The #1 thing that stops this from happening in the first place- What to say to a homeowner who tries to back out- When to push—and when to walk awayBe a hero - share this with your team before it happens to them.P.S. A lot is changing in today's economy, isn't it? The gold rush is over, and things are moving fast. We must adapt, or we die. That's why it's so powerful to join forces and share our winning secrets. So we can help each other dominate in today's unpredictable times. Will you be joining us? https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

Most roofers waste their time and money at home shows…They drop thousands on a booth, sit behind a table, and leave with 5… maybe 10 leads.Meanwhile, Mark and Harvey (RSRA Members) reported ~50 leads from a single home show!What's the difference?Not making the Top 5 Home Show MistakesHome shows should be a lead goldmine. Do them right, and they will be.Both Mark and Harvey shared their booth set up pictures and advice to fellow Members. (In this video, I share my own advice for home shows and do not reveal theirs for privacy reasons).If you want to surround yourself with roofing pros who share their best secrets… apply to join RSRA.We're in the trenches together. Helping each other dominate.P.S. RSRA is NOT for you if: - You're hoping to find an “easy button” or magic pill.- You'd rather not hear new ideas or share yours with others. - You want to be a lurker and not a contributor. Read this letter I wrote for you to see if you're a right fit: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman