Podcasts about email marketing email

In the latest episode of the Blogger Genius Podcast, I sit down with Greg Zakowicz, an expert marketer from Omnisend, to delve into all the cool things a blogger can do with email marketing. We explore its renewed significance in the digital landscape, especially for online entrepreneurs looking to build and nurture their audiences. The Importance of Email Marketing Email marketing has seen a resurgence as other channels like social media and SEO become increasingly saturated. Unlike these platforms, email allows bloggers to communicate directly with subscribers who have opted in, making it a powerful tool for building relationships and driving sales. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Omnisend MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Key Benefits of Email Marketing: Direct Communication: Reach subscribers who are already interested in your content. Personalization: Tailor messages to specific segments of your audience. High Engagement: Subscribers are in a receptive mindset, leading to better engagement rates. Building a Quality Email List Greg emphasizes the importance of focusing on the quality of your email list rather than just the quantity. A high-quality list consists of engaged subscribers who are genuinely interested in your content. Strategies for Building a Quality Email List: Offer Valuable Incentives: Instead of generic giveaways, offer something that aligns with your audience's interests, such as early access to products or exclusive content. Create a Sense of Exclusivity: Make your subscribers feel special by offering them unique opportunities or experiences. Use Simple Opt-In Forms: Make it easy for visitors to subscribe by using straightforward and user-friendly forms. Treating Early Customers as VIPs I share my approach of treating our early MiloTree customers as VIPs, which helps in building a loyal community around our brand. Tips for Treating Customers as VIPs: Personal Connections: Respond promptly to emails and acknowledge customers by name. Exclusive Offers: Provide early access to new products or special discounts. Community Building: Foster a sense of belonging by engaging with your audience and encouraging them to share their experiences. Crafting a Welcome Series A well-crafted welcome series can set the tone for your relationship with new subscribers. Greg advises that the number of messages in your welcome series should depend on what you need to communicate. Elements of an Effective Welcome Series: Engaging First Email: The first email typically has the highest open rates, so make it count. Introduce yourself and your brand in a relatable manner. Storytelling Approach: Share your journey and what subscribers can expect from your emails. Relevant Content: Include links to popular blog posts or helpful resources that resonate with your audience. Utilizing Segmentation Segmentation is crucial for sending relevant messages to the right audience. Greg introduces the concept of segmentation within welcome emails, allowing bloggers to tailor follow-up messages based on subscriber interests. Segmentation Strategies: Tags During Sign-Up: Use tags to categorize subscribers based on their interests during the sign-up process. Preference Campaigns: Conduct campaigns to gather information about subscribers' preferences. Self-Segmentation: Allow subscribers to self-segment by clicking on options in emails, simplifying the process and empowering them to express their preferences. Simplicity is Key Both Jillian and Greg stress the importance of simplicity in email marketing. Overcomplicating processes can lead to inaction, so it's essential to keep things straightforward. Tips for Keeping It Simple: Concise Emails: Keep your emails short and to the point, with clear and engaging sections. Visual Elements: Use buttons or icons to guide readers and make your emails visually appealing. Actionable Steps: Focus on small, manageable steps that encourage subscribers to take action. Crafting Effective Subject Lines Subject lines play a crucial role in determining whether your emails get opened. Greg shares his approach to writing effective subject lines. Best Practices for Subject Lines: Character Limit: Aim for 21 to 40 characters to ensure visibility on mobile devices.   Relevance and Action-Oriented Language: Create subject lines that pique curiosity and provide a clear reason to open the email.   Testing and Feedback: Write multiple subject lines, including unconventional ones, to think outside the box and find what works best. Building Relationships with Subscribers Building genuine relationships with your subscribers is essential for long-term success. Understanding your audience's perspective can lead to more effective communication. Strategies for Building Relationships: Personalization: Tailor your messages to address the specific needs and interests of your subscribers. Engagement Tactics: Host exclusive online events or focus groups for email subscribers to foster a sense of community. Emotional Connection: Make subscribers feel seen and part of a larger community, addressing the loneliness many people feel today. Final Thoughts on Email Marketing Effective email marketing doesn't have to be complicated. By focusing on providing value, being human, and simplifying processes, businesses can achieve success in their email marketing efforts. Key Takeaways: Quality Over Quantity: Focus on building a high-quality email list with engaged subscribers. Personal Touch: Treat early customers as VIPs and foster a sense of community. Simplicity: Keep your emails concise and straightforward, with clear calls to action. Segmentation: Use segmentation to send relevant messages to the right audience. Engagement: Build genuine relationships with your subscribers by understanding their needs and interests. Other Related Blogger Genius Podcast episodes You'll Enjoy: #336: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

For more tips Check out my Email Quickstart Guide! Learn five simple steps to get started with email in your business. https://resources.shellyniehaus.com/emailguideKey Takeaways!The Limitations of Social Media:   Only a small percentage of your social media audience sees your posts. Even fewer engage with or click through your content, as social media is crowded and noisy, making it hard to capture and maintain attention.The Value of Email Marketing:   Email allows for direct, one-to-one communication with your audience, helping to build trust and deeper relationships. You can control the conversation, frequency, and tone.Getting Started with Email Lists:  Creating an enticing opt-in offer or freebie is crucial. Ideas for freebies include checklists, quick wins, and discounts. Make sure your freebie aligns with your audience's needs and pain points.Building Trust and Desire:   Email marketing builds trust by positioning you as an expert and allows you to control the environment and message, similar to inviting someone into your home. The key is to create desire through valuable content that addresses your audience's problems and interests.Understanding Your Audience:   Research and define your ideal client. Identify their pain points and daily struggles, and tailor your email content to address these issues directly.Practical Tips for Email Marketing:   Provide less information but more value. Offer quick wins that can change your audience's life in a short time. Use discounts or samples for product based businesses to entice signups.  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this episode, Kendra Corman explores emerging marketing trends for 2024. She discusses the transformative role of Artificial Intelligence (AI) in marketing, emphasizing its use in idea generation and customer persona development. Kendra highlights the enduring importance of authentic relationships and storytelling in a tech-driven world, the power of video content across platforms, and the effectiveness of email marketing in the B2B space. Above all, she stresses the need for authenticity in branding and marketing.Key Takeaways:Artificial Intelligence as a Creative Partner: AI's role in enhancing marketing creativity and efficiency.Authentic Relationships and Storytelling: The value of genuine human connection in marketing.The Power of Video Content: Utilizing video's dynamic nature to engage audiences.Enduring Effectiveness of Email Marketing: Email's role in B2B communication and lead nurturing.Authenticity in Branding: The importance of transparency and relatability in brand communication.Notable Quotes:"AI is not just about automation; it's about idea generation and content creation.""In a landscape crowded with technology, authentic, real storytelling sets brands apart.""Video remains a crucial element in any marketer's toolbox.""Email allows you to reach your audience right where they are – in their inbox.""Authenticity is the heart and soul of effective communication." Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Our goal is to empower you to be more effective in your administrative tasks, so you can focus on the most important work of kingdom building. Let's explore the essential tools that will make your ministry more efficient and impactful. Quick Links: Ministry Management Binder Schedule a Call Episode 035  1: Website A well-designed website can serve as a hub for your community, providing information, resources, and engagement opportunities. In today's society nearly every new visitor will research your church online before ever setting foot inside the door. Therefore your address, service times, and phone numbers should be clear. Images of services, classes, and events are very helpful.  2: Digital Calendars Managing your ministry's events and appointments can be a complex task. Digital calendars can be a LIFESAVER. It can help you streamline every department's schedule while giving the freedom to staff and leaders to update events and add important information. I mentioned in the last episode that Google Calendar is my personal favorite.  3. Online File Storage and Sharing Centralized document management is a game-changer for ministries. It is convenient, efficient, and organized. Say goodbye to scattered documents and having to dig through file cabinets! There are many systems to choose from but if you are already using Gmail or Google Calendar then you also have access to Google Drive.  4: Virtual Meetings In 2020, everyone got a crash course in conducting and attending virtual meetings. Zoom quickly became a household function. During this time, ministries realized what an asset this piece of technology is. Especially for ministries that extend beyond one community. It is a great way to have face-to-face meetings without leaving the comfort of your home or office.  5. Social Media This one might be a bit controversial still, however, social media is a powerful tool for ministry outreach. This is much information out there on how to manage social media. You can learn strategies for engaging and growing your ministry's online presence, complete with examples, sample templates, and tips for reaching the demographics in your area. There are even “social media managers” who you can hire to help with this. If your church does not have some type of social media presence, you are missing out on the best free advertisement and marketing strategy.  6. Digital Newsletters and Email Marketing Email marketing remains a key channel for engaging your congregation and supporters. This is a great way to communicate upcoming events, share words of testimony, and encourage the flock. There are several email platforms available and this is something else that a church management software might provide. Two common stand-alone email platforms are MailChimp and Constant Contact. This is a great way to generate a digital newsletter. This is another way to engage with your congregation and help them feel connected.  7: Project Management Software Project and team management are crucial for efficient ministry operation. My favorite tool for this is Trello. I talked about how I personally use Trello in the last episode if you want to jump back and listen to it. Ministries can use this to track visitor follow-up, enlist and train volunteers, and plan the upcoming staff party or Christmas Play. You can share your “Trello Boards” with others on your team so that you can collaborate together. You can assign tasks to people on your team and check off when things get done on the list. You can also assign due dates and set reminders. I have used this method for planning several conferences and women's retreats. There, of course, are a plethora of other systems available that you can check out. Keeping projects and teams on track is a challenging task and I am all for finding ways to do that more efficiently. In fact, several years ago, I created the “Ministry Management Binder”. I have a physical printable version that can be put in a binder and I have a digital version on a Trello Board. Or you can get both at a discounted price. 8: Online Giving It is a fact that churches that had an online giving option during the Covid pandemic saw less of a decline in finances than those who did not. Online giving has become more and more accepted as most of the younger generation pays their bills online and doesn't carry cash or checks. There are many options for receiving offerings online and I am not going to recommend one over another. Choose a platform that is easy to use for individuals and for the church. If it integrates with your accounting software that is a huge plus. This may require a little research to pick the one that fits best. I would start by asking what others in your community and organization have had success with. There is also a feature called text-to-give. You can do a quick search to find out more about that as well.  9: Accounting Software Effective financial management is a cornerstone of ministry success. Using an accounting software can make life so much better. When I first started out as a church secretary (more years ago than I care to admit) it was all on paper! I transitioned to an Excel spreadsheet and eventually switched to QuickBooks. Now there are systems created just for churches and ministries. Let me just say that when I started out, it took me DAYS to tally up all the end-of-year contribution statements. Now they can be printed off in minutes! Having an efficient system will allow you so much more time to do more productive work. Now, I mentioned QuickBooks but there are several systems available that you can choose from.  10: All-In-One Solution with Church Management Software Last but definitely not least is an all-in-one Church Management Software. These systems provide a comprehensive solution for ministry administration. Combining several of the aforementioned tools can streamline administrative tasks and enhance member engagement. These can offer a combination of calendars, file storage, email marketing, accounting software, online giving, and project management. Each system is different and usually based on the needs and size of the ministry. Here is a list of the 10 Best Church Management Systems for Small Churches published by theleadpastor.com.   We have explored 10 tools that can supercharge your ministry and its effectiveness. Leveraging these tools will enable you to streamline your administrative tasks, leaving you with more time to focus on the most critical aspect of ministry—kingdom building. In such uncertain times, it is imperative that we stay on task and be about the Father's business. Administrative tasks may seem unimportant to many, however, it is like a well-oiled machine. When things don't run smoothly, systems begin to break down. So if you are in an administrative position, I want you to remember that this IS a calling. Not everyone can do what you are doing. It IS important. You ARE needed. If you can get organized and create systems you are helping to keep things running smoothly.      You can probably tell that I am very passionate about helping those in administrative positions. If you are stuck, need help, or want to brainstorm some ideas, reach out to me and let's chat! Schedule a Zoom call to chat!     Ministry Management Binder Connect with Jacklin:  Effective Ministry Solutions Facebook Effective Ministry Solutions Instagram Preparing the Church for the Harvest Blog Schedule a Call       This episode was originally published on effectiveministrysolutions.com/episode036

Here are some effective ways to market your DJ brand in 2023:Social Media Marketing: Social media is a powerful tool to promote your DJ brand. Use platforms like Instagram, Facebook, and Twitter to share your upcoming gigs, music releases, and behind-the-scenes footage of your performances. Make sure to use relevant hashtags and interact with your followers to build engagement.Email Marketing: Email marketing is a great way to stay in touch with your fans and promote your brand. Collect email addresses from your gigs and events and send out newsletters with updates on your music, upcoming gigs, and merchandise.Collaborations: Collaborating with other musicians, event organizers, or influencers can help you expand your reach and attract new followers. Consider working with other DJs or musicians to create remixes or producing new tracks together. Collaborating with event organizers can also help you get more gigs and exposure.Brand Partnerships: Partnering with relevant brands can also help you expand your reach and promote your brand. Look for brands that align with your music and style, and consider partnering with them for events or campaigns.Live Streaming: With the rise of live streaming platforms like Twitch, live streaming your DJ sets can help you reach a wider audience and build engagement. Consider live streaming your gigs, practicing sessions, or even creating your own online radio show.Remember, building a successful DJ brand takes time and effort. Stay consistent, be creative, and focus on providing value to your fans and followers. With dedication and hard work, you can build a strong and successful DJ brand in 2023.Support this podcast at — https://redcircle.com/we-create-the-vibes-podcast/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

#91 Ronnie Teja from Branzio Watches: Scale Your E-Commerce to 8 Figures with SEO Ronnie Tejais the Founder of Branzio Watches. With over 15 years of experience in digital marketing all around the world, Ronnie knows a thing or two about building marketing strategies, building a business, and perseverance. Tune in to hear Daniel and Ronnie discuss: ✔️ Ronnie's Path to E-Commerce ✔️ Discovering the Importance of SEO ✔️ Is SEO Worth the Time? ✔️ The Value of Email Marketing ✔️ Advice for Entrepreneurs Ronnie's Path to E-Commerce Ronnie is a ‘self-taught' digital marketer, leading online marketing strategies for businesses around the world. After moving to Canada, Ronnie harnessed his marketing skills in work for HSBC, BestBuy, and SoftwareKing. At 29 years old, Ronnie decided to invest his time in the watch market. Once he read that watch profit margins are ‘phenomenal' he jumped right in! “My focus from day one was to find the supply chain, the suppliers, the ops, and run a team that is far more efficient than I could be as an individual.” Branzio Watches hire leading watchmakers and designers from around the world. Ronnie's job is to harness global talent as efficiently as possible. “I'm a generalist who is surrounded by extremely capable specialists.” Discovering the Importance of SEO Ronnie learned all about SEO through networking. If you're in e-commerce, Ronnie highly recommends going to the yearly Chiang Mai SEO Conference in northern Thailand. “You will be surrounded by some of the best people around and the friendliest people who are happy to talk about SEO.” The Chiang Mai SEO conference is especially valuable in bringing together so many perspectives on SEO from different spaces in digital marketing. Ronnie's self-taught SEO knowledge was based entirely on Google Paid ads, but over the last 7 years, he's acquired several websites in the affiliate space. Learning about SEO in the affiliate space showed Ronnie what he needed to scale. Ronnie favors a holistic approach to SEO. Networking with digital marketers across industries to explore how different platforms present different opportunities for SEO. Is SEO Worth the Time? To put it simply: yes. You just need to be patient. Just as you need to have a paid strategy, a social media strategy, or an influencer strategy, you need an SEO strategy. And if you're worried about things taking too long? 4 years ago, Branzio Watches were getting 5000 visits per day, today they have around 2 million. And that's free organic traffic. That's a lot of revenue. If you want to be an entrepreneur, Ronnie advises, you need to think of the long-term. While prioritization varies from store to store, Ronnie says that paid ads, influencers, SEO, and email should be at the foundation of any e-commerce business. No one element of digital marketing (such as paid ads) is a get-rich-quick solution. A lucrative marketing strategy uses multiple channels. And it takes time. The Value of Email Marketing “Email is basically like free sales.” Like Daniel, Ronnie is in love with Klaviyo. He's even on their customer advisory board. 12% - 13% of total store revenue in Branzio Watches comes from email. “So always keep an eye on how to grow your email list.” A fantastic way to do that is through a quiz. If you're looking for an example of what a great Shop Quiz looks like, Ronnie recommends checking out Beardbrand. Their quiz recruits 600 - 1000 subscribers a week. Advice for Entrepreneurs “Perseverance, man, you need to persevere, don't give up.” Ronnie says that he truly found focus last year. He gave up drinking, started waking up at 5 am, and his life changed. He doesn't work 80 hours, he works a normal 30 - 35 hours a week, but his efficiency has skyrocketed. Ronnie isn't a fan of the “100 hour working week” hustle culture. Ronnie advises that people often make the mistake of thinking that if they follow one golden rule they'll get there. Everyone is different. Most entrepreneurs have two of three qualities: They're very passionate about their idea. They're in the right place at the right time. They put in years of work. If you're truly passionate about your idea, you'll see it through to the end. Check out Branzio Watches and follow Ronnie on LinkedIn for more great e-commerce advice. Thank you for listening! We come out with new episodes every Thursday, stay tuned! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

As business owners, we need eyes on our content.  This episode is giving you the straight facts of why email outperforms social media. Website Come say hey on InstagramSave on Citizen Lash use code "claire10"Save on Untamed Artistry use code "_clairehooper"My FAV email marketing system Flodesk free trial

Every user has their pain point, and they're looking for products or services that can help them address that pain point. If you make the right first impression, you can convert your lead into an actual customer. But, and this is very important, your efforts to build relationships with your leads don't stop there. This is where you start to nurture your leads, so they buy from you when they are ready. I call this your lead generation strategy. Luckily, there's a tremendous opportunity for savvy marketers and business owners (like you) to implement effective lead capture and nurturing strategies. Below, let's look at six of the most common that will work for any stage of business.What you will learn: Different opt-ins: To build trust and learn about your perfect customer, pepper different options for their email on your website. Lead generation bots: Lead bots are the new best friend of marketers everywhere. Lead bots are simply chatbots set up to capture contact information and qualify your leads. Lead Magnets: A lead magnet that will work needs to align with your core message and entice people into exchanging their email for it. Email Marketing: Email marketing is where the gold's at. This is the #1 asset that you own entirely.  Lead Scoring:  Lead scoring is an effective way to rank your prospects' interest in your offers. It's also a way of determining how valuable they are to your organization.  Multiple Touches:  A prospect typically needs ten touches to turn into a customer in today's market. A little more effort on your part can go a long way. Links For This Episode:Schedule a ConsultationIdentify Your Core Lead MagnetGet in touch with Jennie:·         JennieLyon.com·         jennie@jennielyon.com·         Book a Free Consultation·         Facebook·         Instagram·         Twitter·         LinkedIn·         Pinterest

HOW DIGITAL MARKETING CAN ACCELERATE E-COMMERCE (SEO/SEM/EM) As digital marketing seems to have penetrated every market, it has become just as vitally important for any e-commerce activity to take advantage of the benefits digital marketing has to offer. There are, however, many challenges that e-commerce faces in many operational and, or transactional capacities. Search Engine Marketing (SEM) is geared toward improving any website's search ranking, or visibility. It is more focused on a short-term kind of marketing strategy. SEM makes use of paid Ad search where e-commerce businesses would definitely flourish. Search Engine Optimization (SEO) This is probably the most widely used technique for digital marketing since it is free. E-commerce can benefit from SEO as it brings in organic website traffic and not only in quantity but also quality. Email Marketing Email marketing provides a sense of security for many businesses in e-commerce as far as their customers are concerned. It helps create a community as it is an effective tool for communicating with loyal customers and future prospects. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

#Audience #Content #Marketing Reach a Wider Audience? And Step Up Your Content Distribution Strategy? You're confident the content you created is valuable, so why don't you see the traffic and conversions? The problem often comes down to distribution. But what about new visitors? Where are they? Content distribution is a crucial part of the content promotion strategy that focuses on promoting your content to your target audience through various media channels. It primarily includes three content distribution networks: 1. Owned Media: This consists of any web property that you own, such as your website, blog, mobile app, newsletter, social media accounts, etc. 2. Paid Media: Any channel that you pay to amplify the reach of your content. Paid content distribution includes all paid ads, social media ads, influencer marketing, remarketing, etc. 3. Earned Media: Getting your content amplified through third-party sources, such as press coverage, guest articles, organic social shares, ratings, reviews, etc. Let's look at each of these content distribution methods in detail. Owned Content Distribution Brands have complete control over owned media (except for their third-party platform accounts). Here is how you can use different owned media to your benefit: 1. Website Before creating content for your website, you need to have a content strategy in place. Experiment with formats such as audio, video, and other rich media, to gauge which format is well received by your audience. 2. Email Marketing Email marketing is a preferred marketing channel by marketers everywhere, so much so that 59 percent of B2B marketers opine that email is the most effective medium to generate revenue. Paid Content Distribution Think about this for a minute — have you evaluated where your metaphorical highway is and where it leads? How can you better guide your traffic and optimize every inch of your site? Let's look at different types of paid content distribution: 1. Influencer Marketing Influencer marketing is all about reaching out to influential people with huge followings, to promote your brand on social media. These experts are commonly known as micro-influencers. 2. Remarketing Remarketing or Retargeting is an effective advertising technique that reconnects with users who have visited your website. This form of cookie-based advertising through ads placed on other websites or social media creates a strong brand recall and keeps your brand and content fresh in users' minds. Earned Content Distribution The true test of how good your content is, is in how many organic, third-party shares your content gets across various earned media channels. Earned content distribution is particularly tricky as your content will be featured on other publications only if it is remarkable and meets their guidelines. The key to getting others to talk about you is to start cultivating relationships with influential people and publications within your industry. Over time, you can share each other's content and attract a broader audience. Here are a few examples of earned content distribution: 1. Guest Posts When you build relationships with renowned thought leaders, publications and complementary brands in your industry, there is a possibility to get featured on their websites. 2. Organic Sharing When you create content of any type, add a call to action asking your readers to share it within their network. --- Send in a voice message: https://anchor.fm/iidmusa/message

Sentite ogni giorno parlare di:• Email Marketing;• Email Marketing Automation;• Marketing Automation.Cosa significano questi termini? Quale è la differenza (e di differenze sostanziali ce ne sono moltissime) tra queste attività di Marketing?In questa puntata vi guiderò in una spiegazione dettagliata cercando di fare esempi concreti sulla diversità di queste attività. Percorreremo un viaggio fatto di esempi concreti e della spiegazione di quando è meglio usare un approccio rispetto ad un altro.Vi ricordo che potete scrivermi direttamente su telegram al mio account personale https://t.me/pconfortini o potete iscrivermi al mio canale telegram https://t.me/marketingautomationunplugged

Hi各位，本集Podcast我將會和大家分享Email Marketing的基礎知識，包括： 為什麼你需要做Email Marketing三種常見Email類型如何開始你的Email Campaign 我個人非常推薦大家使用的Email服務商: Sendfox ------- 我的每週Email Newsletter: https://sendfox.com/lp/1k69rj 我的IG（星期三10PM直播）: instgram.com/isaac.startup 我的MeWe：https://bit.ly/39zPeu1 本集節目由Sparksine贊助

Hi各位，本集Podcast我將會和大家分享Email Marketing的基礎知識，包括： 為什麼你需要做Email Marketing三種常見Email類型如何開始你的Email Campaign 我個人非常推薦大家使用的Email服務商: Sendfox ------- 我的每週Email Newsletter: https://sendfox.com/lp/1k69rj 我的IG（星期三10PM直播）: instgram.com/isaac.startup 我的MeWe：https://bit.ly/39zPeu1 本集節目由Sparksine贊助

Rob Patterson is CMO  of AWeber. AWeber is a company focussed on making email marketing powerfully simple for small business owners so they can grow their business quickly. Email Marketing is a flexible and cost-effective way of reaching customers and retaining existing customers. It also allows us to create targeted and personalized messages which help us to build relationships with our clients. It will also improve response rates to your direct marketing campaigns. Rob Patterson will be talking about email strategies that convert readers to customers. You'll Learn About: The 7 types of emails to send out The 7 email strategy for converting readers into customers The effectiveness of email marketing What are the standard email metrics What are AWeber updates this year How does Dynamic Content become a game-changer The importance of segmenting contacts and lists within the database Why AWeber is recommended for email marketing Next Step: AWeber offers a 30-day trial, Including all features! You can play with AWeber smart designer on the site www.amazingfba.com/aweber   Related topics about Email Marketing: Email marketing and Amazon DPS with Brad Moss of Product Labs Following up on Amazon Reviews with Automated Email with Henson Wu Amazon email followup for review with Henson Wu Amazon TOS updates on emails with Henson Wu   Resources: https://www.aweber.com/   Watch Creating Email Series Around the Lead Magnet with Rob Patterson

Rob Patterson is CMO  of AWeber. AWeber is a company focussed on making email marketing powerfully simple for small business owners so they can grow their business quickly. Email Marketing is a flexible and cost-effective way of reaching customers and retaining existing customers. It also allows us to create targeted and personalized messages which help us to build relationships with our clients. It will also improve response rates to your direct marketing campaigns. Rob Patterson will be talking about email strategies that convert readers to customers. You’ll Learn About: The 7 types of emails to send out The 7 email strategy for converting readers into customers The effectiveness of email marketing What are the standard email metrics What are AWeber updates this year How does Dynamic Content become a game-changer The importance of segmenting contacts and lists within the database Why AWeber is recommended for email marketing Next Step: AWeber offers a 30-day trial, Including all features! You can play with AWeber smart designer on the site www.amazingfba.com/aweber   Related topics about Email Marketing: Email marketing and Amazon DPS with Brad Moss of Product Labs Following up on Amazon Reviews with Automated Email with Henson Wu Amazon email followup for review with Henson Wu Amazon TOS updates on emails with Henson Wu   Resources: https://www.aweber.com/

Rob Patterson is CMO of AWeber. AWeber is a company focussed on making email marketing powerfully simple for small business owners so they can grow their business quickly. Email marketing has had a rather dowdy image for the last decade. As it started off in the ‘90s, it's often seen as dated and belonging to the past. Spam also impacted its reputation back in the early 2000s. So is it all about social media? Is email just dead and outdated? The truth is the opposite. Email is a vital and powerful way to connect with people. It is also a very personal way of reaching out to your target customers, which is why email marketing is still relevant in E-commerce. In raw financial terms, the return on investment of email marketing is way more effective than pretty much any other marketing channel.  Rob Patterson, CMO of AWeber, smashes a few myths and shares useful email marketing tips and tricks to help small businesses grow quickly. You'll Learn About: Why Email Marketing is essential Who is this for How Email Marketing works Why Email Marketing is still relevant How Email Marketing  Why people think Email Marketing is dead How Email Marketing fits Amazon How to grow your list How to segment your list The simplest funnel you can build to create new signups Getting people to your list Engagement through lead magnets and landing pages Next Step: AWeber offers a 30-day trial, Including all features! You can play with AWeber smart designer on the site www.amazingfba.com/aweber   Related topics about Email Marketing: Email marketing and Amazon DPS with Brad Moss of Product Labs Following up on Amazon Reviews with Automated Email with Henson Wu Amazon email followup for review with Henson Wu Amazon TOS updates on emails with Henson Wu   Resources: https://www.aweber.com/   Watch Email Marketing for Amazon Funnels with Rob Patterson

Rob Patterson is CMO of AWeber. AWeber is a company focussed on making email marketing powerfully simple for small business owners so they can grow their business quickly. Email marketing has had a rather dowdy image for the last decade. As it started off in the ‘90s, it’s often seen as dated and belonging to the past. Spam also impacted its reputation back in the early 2000s. So is it all about social media? Is email just dead and outdated? The truth is the opposite. Email is a vital and powerful way to connect with people. It is also a very personal way of reaching out to your target customers, which is why email marketing is still relevant in E-commerce. In raw financial terms, the return on investment of email marketing is way more effective than pretty much any other marketing channel.  Rob Patterson, CMO of AWeber, smashes a few myths and shares useful email marketing tips and tricks to help small businesses grow quickly. You’ll Learn About: Why Email Marketing is essential Who is this for How Email Marketing works Why Email Marketing is still relevant How Email Marketing  Why people think Email Marketing is dead How Email Marketing fits Amazon How to grow your list How to segment your list The simplest funnel you can build to create new signups Getting people to your list Engagement through lead magnets and landing pages Next Step: AWeber offers a 30-day trial, Including all features! You can play with AWeber smart designer on the site www.amazingfba.com/aweber   Related topics about Email Marketing: Email marketing and Amazon DPS with Brad Moss of Product Labs Following up on Amazon Reviews with Automated Email with Henson Wu Amazon email followup for review with Henson Wu Amazon TOS updates on emails with Henson Wu   Resources: https://www.aweber.com/

「理想生活設計」是我在 2018 年中開始經營的個人品牌，現在我可以稱它為我的「事業」，但在最開始的時候，它其實只是個我分享遠距工作與品牌經營的部落格。在這 15 個月裡，我的心情經常像洗三溫暖一樣高潮迭起，而這個品牌也將在今年一步步朝兩歲邁進。想藉這集節目和你（老實的）分享，我在 經營個人品牌 上， 3 個如果可以重來，我不會做的事；以及 3 個我認為自己做對的事。 當然，這些是依照我的個人經歷來分享，每個人遇到的情況可能都不太一樣。如果你正在經營，或著想要開始經營自媒體，我希望自己的經歷能夠帶給你一些想法，也讓你少走一些冤望路，朝對的方向全速前進。 另外，我有一個新消息要告訴你：「佐編茶水間」也開始在 Himalaya App上串連囉！Himalaya 是中國版喜馬拉雅的國際版本，無論你是在 iOS 還是 Android 系統上，都能直接下載 APP 到手機裡收聽。打開APP後搜尋 佐編茶水間 就能夠找到收聽，Himalaya 上也有許多很棒的外文節目等你來解鎖 & 探索 :) Himalaya下載連結：https://www.himalaya.com/zoeykco 延伸閱讀：經營部落格在忙什麼？行政、創作、行銷與收支 本集聽眾回饋： 記得訂閱我們的節目，並到 iTunes Store上為節目打星評分留言，和大家分享你的看法，讓更多人看到佐編茶水間 回想去年的現在，我跟今天一樣躲在衣櫃中，錄製佐邊茶水間節目。這一年半來，有很多心境上的變化，也有很多「早知道」的時刻。雖然人生無法倒轉，但我們能從過去的歷史分析出更適合自己前進的方向。 我們先從之前做錯的事情開始吧！這三件事雖然不是那種完全會讓你跌落谷底的陷阱，但回想起來，如果沒有這麼做，我成功的速度應該會更快一些～ 經營個人品牌 - 我做得不好的地方 ＃1 平台角色沒有設定好 你可能也曾經困惑：「到底要一次專注經營一個社群好，還是要多個同時進行好？」當時我犯的第一個錯誤，就是一次選擇太多平台開始經營。 想要同時經營多個平台，可能是認為這樣可以觸及不同面向的用戶。然而，你要花很多時間與力氣來設計專屬每個平台的內容，適合的格式也不一樣。這點可能會讓你不小心花太多時間創作，卻沒有好好行銷。 我從 2018 年 6 月開始經營品牌，平台包含：個人網站、Medium、粉絲專頁、臉書社團、臉書機器人、Youtube、IG 和 Email。當時我也認為可以藉此帶來更多的觀眾。殊不知，這卻讓觀眾發散無法聚焦，也讓成長的速度下降。有人 Follow 了 Instagram，但沒有追蹤粉專；有人訂閱了 Youtube，卻沒有加入社團。我也因此陷入「到底要以哪個為主？哪個才應該是我的主力？」的困惑中。 到了 2018 年 10 月，我注意到有些平台表現特別好，我便開始將平台分化，將它們化為主戰場還有次戰場。這個概念，在我的線上課程裡 Brand Your Life 有提到，主戰場會是你所有內容第一手發佈的平台，它應該要是最多人訂閱、追蹤的平台，也應該要是你花最多心力的平台。 我的主戰場是我的網站和 Email list。我所有的內容資產，都一定是放到我的品牌網站上，而所有第一手的消息，也一定是用 Email 來通知。而我的次戰場，則是 FB 和 Instagram 平台角色設定並不是要你只能選一個平台，有時候網站加上Social Media，就是非常好的搭配。在你沒有什麼本金、時間和精力的情況下，每開設一個平台，都要問自己： 我為什麼要多加這個平台？這個平台扮演了什麼樣的角色？ 我的觀眾會出沒在這裡嗎？這個平台有它的必要性嗎？ 這個平台在我的品牌中，扮演了什麼樣的角色？ 品牌草創初期絕對是你需要去 Try & Error 的時期，你要從做中學、錯中學，才知道什麼樣的內容最適合自己。我之前做錯的部分在於：如果我能夠非常精準的在一開始就設計好平台分眾，我吸引觀眾的速度絕對會更快。另外，要即時設定停損點，一開始測試沒關係，但要時時觀察各平台的表現，不要盲目地開太多平台，卻不知道他所扮演的角色與目的。 ＃2 設計個人網站 時間再倒轉至 2018 年 3 月，在佐編茶水間上線的前三個月發生了什麼事呢？其實，當時的我已經有成立個人品牌的想法，但我一直卡在「網站不滿意」這點，所以遲遲沒有上線我的節目和品牌。 現在回想起來其實有點蠢，畢竟在那時根本沒有人知道我，也沒有人來看我的網站，我會這麼在乎，就只是因為自己的私心和完美主義。當初的我先用 Wordpress 架設了基本的平台，接著開始尋找美麗的佈景主題。怎麼找，都會有一兩個小地方不滿意，於是我就到後台徒手寫程式竄改佈景，就這樣修修改改，拖了三個月，拖到我覺得自己實在太誇張了，就硬逼自己找到一個停損點，發布了第一篇文章與第一集的節目。 草創品牌的前三個月，你的網站美不美其實影響不大，在乎的也只有自己。接續隨著觀眾越來越多，你可以慢慢將網站設計的更精美，但千萬不要像我一樣，一開始花了沒有必要的時間來自我滿足 舉例來說，如果 iPhone 要等到設計完美了才推出，那也許到現在都不會有任何產品。相反的，它們每年都是全新的嘗試，然後隔年再把產品做得更好。你的觀眾不會嫌棄你把網站改得越來越好，相反的，如果你的網站設計普通，但內容很不錯，還是能吸引到有實際需求或欣賞你的觀眾。 備註：如果你跟我一樣使用 Wordpress 來架設自己網站，我推薦你一個非常棒的佈景主題平台叫作 Creative Market。它上面有成千上萬種精美、漂亮的網站佈景，我通常直接從這裡購買我喜歡的主題來做使用 ＃3 同時進行太多主題 最後這點很有趣，因為它算是我做錯，也做對的的事情。如果你有持續收聽佐編茶水間，應該知道我們節目在分享遠距工作、自我成長與品牌經營相關的內容。當初，我訂下了這三大類議題，自己卻沒有很滿意。我心裡知道利基市場很重要，若選擇的主題越精準，吸引到的觀眾也會更明確，也就能達成更高轉換率。 但我就是沒辦法只選擇其中一個，我對這三個主題都有非常大的熱情。所以雖然我自己心裡知道這樣可能會拖慢了我的品牌成長速度，但是我還是固執的開始了，可能總歸一句，自己太執著 XD 現在回頭來看，我依然覺得自己可以做出更聰明的選擇。但有趣的事，如果時間倒轉，我回到最初經營部落格的時候，我應該還是會面臨一樣的兩難：「我到底要用更聰明的方式來經營事業，讓它有更明確的定位、更快速的成長？還是我要忠於自己的內心，任性一點，做我有感覺的事？」 最終我選擇了後者，做我有感覺、感興趣的主題。如果你也正面臨著好幾個主題不曉得要選哪個的階段，你可以問問自己，你想要開始做個人品牌的初衷到底是什麼？如果你純粹希望可以建立副業、開始賺錢獲利，那我建議你將自己的主題精準化；但是如果你跟我一樣，是希望自己能夠做得開心、做得享受，賺錢和成長是次要的事情，那我認為，一次選擇兩三個主題也沒關係～ 經營個人品牌 - 我做得好的地方 說完我認為自己做得不好的事情，現在要和你分享我認為自己做得很不錯的事： ＃1 做好 SEO 其實我一直都不是個 SEO 專家，我認為自己對 SEO 也只是略懂。但是從草創初期，每一次的文章、每一篇Podcast，我都會盡全力地把 SEO 做到及格再上架。現在，我們有超過一半的流量都是來自於有機搜尋，如下圖GA 的後台截圖，數據顯示我們目前一天大約有 1800 個瀏覽量，其中有超過 1000 都是來自主動搜尋。 如果你不知道 SEO 是什麼，SEO 的全名是 Search Engine Optimization，意思是「搜尋引擎優化」。也就是說，當你在網路上撰寫一篇文章，可以透過一些技巧讓其他人在 Google 搜尋時，更容易搜尋到你的文章。SEO 屬於長尾效應，你現在播的種，可能要到三個月、六個月、甚至一年後才能看到結果。反過來說，我一、兩年前寫過的文章，直到現在每個月都還是為我帶來非常多的流量，也帶來更多商機。如果你的個人品牌是以文字部落格，或是 Youtube 影片為主，這兩類型的 SEO 關鍵字請一定要做好。用 Google 搜尋內容時，也會跳出 Youtube 影片的選項，因此一定要將影片內的標籤、標題、內文設定好，你的影片也有機會被搜尋到呦！(Wordpress 網站搭配參考 SEO 優化插件：Yoast SEO ) ⚡ 想做SEO，卻不知道如何開始嗎？⚡ 歡迎參考台灣團隊打造的關鍵字工具「Ranking SEO」全中文介面 + 教學懶人包，協助你更快上手！ ▸▸▸試用 Ranking SEO ＃2 做好 Email Marketing 第二件我非常滿意的事情，就是我的 Email 行銷。我也自認為這一塊做得有聲有色，它也確實在每個月都為我帶來非常棒的銷售成績。我最初接觸 Email 行銷時，是大約在 2017 年搬到美國的時候，那時候我開始接觸Podcast，也訂閱了許多網路自媒體人的 Newsletter，慢慢的，我就開始學習如何運用 Email 來作到自動化行銷。 到了2018年六月，也就是理想生活設計網站上架的時候，只有Email行銷是我完全沒有猶豫的一項投資，我知道它的運作方式，也知道要怎麼樣做出吸引人的標題與信件內容。所以，雖然前期訂閱的人很少，我也付了很多錢給Email 軟體公司，但是當我的課程一上架，就馬上有了回報。

Hey there podcast family, welcome to episode 60 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.  Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at www.socialmediaandmarketing.com.au/60 www.facebook.com/groups/LikeMindedBusinessOwners I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas? No? Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free! Simply head to www.108social.com.au and download it from there. If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!) So, it’s at www.108social.com.au Ok, today we are talking email marketing and segues.  What’s a segue you might ask – well it’s kind of like telling a story and then relating that story to what the email is about. If you are on my list and received my baby shark do do do do to, email last week, that’s what a segue is! Anyway, I am going to let my guest tell you all about it today. I am very excited and maybe a little more excited than usual because, not only do I LOVE email marketing, but I have my FIRST international guest on! YAY! I’m going international (or at least for this ep!) I have stalked, kindly, in a marketing way, stalked Brenna for a couple of years now.  I love what she does, and I think we started our businesses at a similar time, so that’s always fun. I admitted stalking her in her group a few weeks ago and she reached out via Instagram DMs and said, hey I’d love to be a guest on your podcast – what do you think? Umm, me thinks yes! Side note, this or that is exactly why I love social media.  Strangers become friends even from across a few oceans. Brenna has the Social Rescue and is all about the email copy!  She is the co-creator of the Content Bar and her passion is making writing emails easy-peasy! The rest, well she can tell you that. So, here goes, my first international guest … YAY! INTERVIEW WITH BRENNA https://thesocialrescue.com/ https://www.instagram.com/brennamcgowanco/ https://thesocialrescue.com/segue-landing-page/   I so hope you enjoyed that and got so much from it.  I loved it and have learnt so much from following Brenna.  I am so thankful that we were able to coordinate time across the seas to chat. I think it was my morning and her afternoon (on the previous day). My hubby told me to tell her that Trump had not been impeached – because we were in the future and she was a day behind!  As she laughed, I thought, mmm, I think my hubby maybe turning into a “dad joke” person! On that note, that’s all for episode 60! I’ll be back next Thursday with another great episode to help you simplify your business in 2020.  If you’re enjoying this podcast, can I ask you to do me a favour or two Subscribe to this podcast – I have some exclusive content coming up for those who do! Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible. See you next week on the podcast for episode 61.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn. But whatever you do, ……..remember small business peeps, as my opening song says, there’s no point in dreaming small!

Social Media & Email Instagram: We have lots and lots of content surrounding instagram marketing. Check out our podcasts all about instagram as well as our plenty of blog posts. Facebook: Facebook is a free and easy way to talk about upcoming events, products & more! Check out our Podcast Episodes on “Facebook” Twitter: Twitter is another platform to post on to get new leads! LinkedIn: An amazing platform for creatives to post about their businesses! You can now post photo and video content! Email Marketing: Email marketing is an amazing way to get information out. More content around this coming soon! Social Media Ads (Fb/Instagram Ads) You can also pay each platform to promote your posts to new audiences! Search Results Blogging & SEO: Creating a blog allows you to have content to share as well as have amazing google results! Learn more in “10 Tips to Start a Blog in 2019!” as well as our SEO episode “Improve Your Google Results, The Power Of Keyword Research & Other Search Engine Optimization Secrets” Pinterest: Learn more in our podcast episode “Pinterest Hacks, Affiliate Marketing & Online Courses” Podcast episode with Laura Rike! YouTube: Check out all the YouTube blog posts we have available! Podcast: Launching a Podcast or just being a guest on one can really take visibility to the next level! Check out our interview with Studio Americana founder Ian Search Ads (Google/Pinterest/YouTube/Podcast Ads) You can always pay money to advertise on all these as well! Traditional Media TV. Local TV is a great way to get exposure. Many “cold leads” may discover you through a local tv channel feature. Newspapers. Being mentioned or quoted about a topic in the newspaper is a great way to get some exposure.   Magazines. Many local magazines have areas for small business. Make sure to reach out to those to see if that can be an option   Radio. Radio is mostly pay to play, but they do sometimes interview small businesses! Traditional Media Ads (billboards, radio ads, tv commercials, magazine ads) In Person Networking Events: Attending local events in person has helped me a TON. Check out all the networking events in our Networking Groups directory!   One on One Coffee Dates: Grabbing coffee with a fellow TCC member & learning more about them helps with WORD OF MOUTH marketing! Join our FB group to get connected!   Collaborations: Working and collaborating with others allows soo many to see you! Whether it's on social or in person, it's a great way to have a win-win! Check out our podcast episode to learn more!   Influencer Marketing Paying an influencer to promote your products/services.   Learn more about this in this post “10 Tips Before Working With an Influencer” What's your visibility goal in 2019? Jenna Redfield is a digital content expert, focused on organizing, planning and creating content for marketing purposes. She runs her YouTube channel Jenna Redfield and works with people to help organize their digital lives!  Home: https://jennaredfield.com YouTube Channel www.youtube.com/jennaredfield Join the Facebook Groups https://www.facebook.com/groups/adhdandnotion https://www.facebook.com/groups/marketingandnotion/ Follow me on Social https://www.youtube.com/c/jennaredfield https://www.instagram.com/jennaredfield https://www.tiktok.com/@jennaredfield

Social Media & EmailInstagram: We have lots and lots of content surrounding instagram marketing. Check out our podcasts all about instagram as well as our plenty of blog posts.Facebook: Facebook is a free and easy way to talk about upcoming events, products & more! Check out our Podcast Episodes on “Facebook”Twitter: Twitter is another platform to post on to get new leads!LinkedIn: An amazing platform for creatives to post about their businesses! You can now post photo and video content!Email Marketing: Email marketing is an amazing way to get information out. More content around this coming soon!Social Media Ads (Fb/Instagram Ads)You can also pay each platform to promote your posts to new audiences!Search ResultsBlogging & SEO: Creating a blog allows you to have content to share as well as have amazing google results! Learn more in “10 Tips to Start a Blog in 2019!” as well as our SEO episode “Improve Your Google Results, The Power Of Keyword Research & Other Search Engine Optimization Secrets”Pinterest: Learn more in our podcast episode “Pinterest Hacks, Affiliate Marketing & Online Courses” Podcast episode with Laura Rike!YouTube: Check out all the YouTube blog posts we have available!Podcast: Launching a Podcast or just being a guest on one can really take visibility to the next level! Check out our interview with Studio Americana founder IanSearch Ads (Google/Pinterest/YouTube/Podcast Ads)You can always pay money to advertise on all these as well!Traditional MediaTV. Local TV is a great way to get exposure. Many “cold leads” may discover you through a local tv channel feature.Newspapers. Being mentioned or quoted about a topic in the newspaper is a great way to get some exposure.Magazines. Many local magazines have areas for small business. Make sure to reach out to those to see if that can be an optionRadio. Radio is mostly pay to play, but they do sometimes interview small businesses!Traditional Media Ads (billboards, radio ads, tv commercials, magazine ads)In PersonNetworking Events: Attending local events in person has helped me a TON. Check out all the networking events in our Networking Groups directory!One on One Coffee Dates: Grabbing coffee with a fellow TCC member & learning more about them helps with WORD OF MOUTH marketing! Join our FB group to get connected!Collaborations: Working and collaborating with others allows soo many to see you! Whether it’s on social or in person, it’s a great way to have a win-win! Check out our podcast episode to learn more!Influencer MarketingPaying an influencer to promote your products/services.Learn more about this in this post “10 Tips Before Working With an Influencer”What’s your visibility goal in 2019?Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching and content creation (photo/video) servicesFree Hashtag guide https://www.twincitiescollective.com/free-hashtag-guideJoin the Facebook Group https://www.facebook.com/groups/twincitiescollectiveCoaching https://www.jennaredfield.com/coachingFind the podcast on all platforms http://www.twincitiescollective.com/podcast-linksGet Flodesk Email Marketing for 50% offhttps://flodesk.com/c/TWINCITIESCOLLECTIVEFollow us on Socialhttps://www.instagram.com/twincitiescollective

In this week’s episode of the MegaMarketer Coachcast, host Scott Smith interviews Hayley Bridges. Today's podcast with Scott Smith and Hayley Bridges covers the digital marketing strategies you can use to grow your contracting business. Main Questions Asked: What is the difference between SEO and SEM? If you have a limited budget, should you improve SEO or spend money on paid ads? What type of budget should be allocated to online advertising? How often should a contractor contact their customer via email? Should you manage your social media yourself? Do you have any tips for using YouTube? What are the options when it comes to social media for paid advertising? How much does social media impact your SEO? Should a contractor manage their email marketing? What are some best practices for a website? What are some tips to convert traffic into leads? Key Lessons Learned: Digital Marketing The world of digital marketing is always changing so you always have to stay up to date to stay on top of the newest tech. SEO is a part of your overall SEM strategy. SEM stands for Search Engine Marketing, and SEO stands for Search Engine Optimization. SEO is just one of many tools in the SEM toolbox. There is no one tool that is the best for everyone, every tool works in specific ways depending on what your goals online are. Your long term goals should be to succeed in building up your SEO rankings. If you are in a very competitive market, a good short term goal would be to use PPC and other paid ads to get an edge over your competition. PPC and paid ads give you analytics that allow you to make even better decisions about your marketing. Analyze the main source of your traffic and focus on maximizing that source. The magic number for online marketing when it comes to budget is 36%. This includes nearly everything that you spend online. It may sound like a high number but it will be money well spent. Emailing your list once a month is a good rule of thumb, if you have a sale going on, once every two weeks works well too. Social Media Social media generally works faster than email. Posting once a week is a good start. The content you post should be educational but can also be light and personal as well. The key to social media is to be consistent. If you can’t commit the time you may want to work with an agency that can take care of it for you. If a customer looks at your Facebook page and doesn’t see anything recent, they will probably think you’ve gone out of business. Contractors should be on YouTube because it’s an asset you can use on other social media sites. People go to YouTube searching for content so it can be a bit more relaxed than other forms of content. Putting out value without asking for something in return is how you build good faith with your audience and turn them into customers down the road. Facebook has an exceptional ad manager that allows you to control exactly who you target and how much money you spend. Social media shares and likes impact your search engine rankings very positively. Email Marketing Email marketing can be pretty complicated. Having an agency manage your list is usually your best choice. Analytics are one of the most important tools when it comes to communicating with your list via email. Websites Your website is your hub for all your digital marketing. It should function in a way that takes some of the work off yourself. Using blog posts and content will make you an expert in your space and improve your SEO. Make sure your website is always up to date! Install analytics on your site so you can understand your traffic and how your site is performing. You need a good partner to manage your site, keep up with software updates, and making sure it’s fulfilling your marketing goals. Create a lead magnet that gets your traffic onto your list. You can also ask for an email address in order to access a popular piece of content. Make sure the value of the lead magnet is worth it to the user so that they want to give you their email address. Your digital marketing and your offline marketing working together is what will give you immense success. It’s not a question of one or the other. Integrate your marketing efforts. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned www.hudsonink.com/scorecard

  Get Started Quickly with Email Marketing How to Get Started Quickly with Email Marketing Imagine if you had the secret to developing real relationships with potential clients and customers without ever meeting them. Well you do! That secret is email marketing. In fact, it is not a secret at all. Research over the years has proven the email marketing is an essential component of marketing today. The ROI is phenomenal. Listen to this episode of My Biz Dream Team: Opportunity Wednesday Training Series as we share with you how to get started quickly with email marketing. 1. What is Email Marketing? Email marketing is relationship building via email. This type of relationship marketing builds trust with your audience and potential clients as you help them solve their problems. You fulfill their needs and wants. You will find email marketing to personal, inexpensive, and valuable. Some commentators have argued that email marketing is the most crucial component for marketing online. In my opinion, it is crucial if you want to experience real and lasting success in your online business. 2. Why Should You Conduct Email Marketing? Research from the Direct Marketing Association says the return on investment (ROI) of email marketing can be as high as 4300 percent. With returns like that every business owner should be involved. Many marketers say that email marketing is their most effective marketing channel. Email marketing is very effective way to promote yourself and to conduct affiliate marketing. 3. How to Conduct Effective Email Marketing It is no longer enough to just send generic information out to random subscribers. Today’s smart marketers build targeted lists of active subscribers who want to receive a specific message. Today you need to communicate with your list in an intimate and personal way, if you want to reach your online marketing goals. If you want to be an effective email marketing, it is important to follow these 7 steps: 1) Plan ahead 2) Set subscriber expectations 3) Give them something of value 4) Make their sign-up simple 5) Value their privacy 6) Monitor your statistics 7) Let them know how to connect with you in multiple places We discuss these 7 steps in detail during the podcast. Conclusion/Call to Action If you want to get started quickly with email marketing, be sure to follow the advice that I have set forth in this article and podcast. One final bit of advice is to only send content of value to your list. Yes, you will be promoting your services and products to them. But you will also inform, educate, and engage with your audience so that you can build strong and lasting relationships of value. At My Biz Dream Team, we can show you how to develop an internet lifestyle business that can help you reach your money goals. Check out The Podcasting Power Playbook to help you grow your visibility, credibility, and authority status. Let us show you how to reach your goal of creating a lifestyle and a business that you love! Act today. Pamela Montgomery I am Pamela Montgomery, attorney, author, online marketing strategist, and speaker, helping you create the life of your dreams as you achieve uncommon results in your business and in your life!  

  With more options available now more than ever, it's difficult to decide which marketing tools are going to provide the most benefit for your business in 2017. No need to play eeny, meeny, miny, moe because Adam has you covered with the top 6 digital marketing elements to include moving into 2017.   Implementing these marketing tools will help you grow your business, connect with your customers, get more leads and sales, and grow your revenue and profits.   Episode Discussions:   3 important elements your business website should have Why social media channels are not replacements for a business website One of the least expensive yet most effective marketing methods to date Crucial tips that maximize results using Facebook Ads The pros and pros of podcasting Keys to getting the biggest return on email marketing campaigns Common fears of podcasting addressed and debunked Why including podcasting in your marketing for 2017 is a genius move     0:50 "The only constant is change"- Heraclitus Change is inevitable. When it comes to marketing your business, you have two choices:   1)     Adapt 2)     Or suffer the consequences of being irrelevant   Irrelevant businesses don’t get calls, clicks, or sales 1.     Web Design Your website is your business hub and center of your online universe -An asset you own  -Controlled and brandable     In 2017, your website should be: Clean - and focused on your message Responsive - needs to look good on a variety of different screen sizes (mobile phones, tablets) Beautifully designed - make sure you're sending the right message to your prospects   “If it's none of the above, you don't have an asset, you have a liability.”   A website is worth investing in:  At some point, customer will go online and see what they can learn about you, your business, and services. Test different sales messages, calls to action, and capture valuable info from your customers.   “Many naive business owners mistakenly use social media in place of a website.”   5:09  2.     Search Engine Optimization (SEO) -97% of all searches for local businesses begin online “If your business isn't appearing for relevant search terms associated with what you do or sell, you're losing money to your competitors. “   5:51 3.     Social Media -Humanizes brands and businesses in a way that nothing else can. -Offers transparency and authenticity -Key: choose platforms and channels your customers are using and interact with them there  -Useless to be on any social media network that your target market doesn't use  *crickets chirping*   -Focus on producing quality content, sharing others content, and engaging with your community.    6:46  4.     Facebook Ads -Most effective form of advertising available today for 95% of businesses (cost and results) Key to maximizing results:  Appreciate that Facebook is a social platform Focus on strategy more than tactics 7:48  Email Marketing Email inbox offers access to one of your customers most intimate places  People check their email multiple times a day - creating multiple opportunities to get your message in front of them One of the least expensive forms of marketing available   Keys to getting biggest return on email marketing campaigns:  Focus on strategy Focus on delivering value   9:28  6.     Podcasting Provides adopters with benefits that far outweigh its costs.   Podcasting popularity is growing Grew 23% last year alone. Currently around 57 million in the US alone and growing Incredibly easy to consume: through iPhone and Android apps, direct listening on a tablet or desktop Many people prefer audio over reading or video  Convenient content: can listen at the gym, commute to work, etc.     Podcasting gives something no other media does: longer access and attention to your customers.  Average person scrolls through social media feed in seconds Read blog posts or watch videos for a couple of minutes "The average podcast listener consumes around 4 hours and 10 minutes per week, every week. " Listens to 5 different podcasts each week Podcast creators enjoy a direct channel right to their customer's brains  Like having your customer’s attention for 30+ min  One of the fastest and most effective ways to build a deeper connection and higher level of trust.   A relatively untapped and underserved market Gain a competitive advantage by getting in before everyone else  Blogging and video are competitive and crowded markets For every 1 podcast, there are 100,000 blogs and 10,000 YouTube videos.     It's easy to do Common fears of podcasting: creating your own show techy parts (editing, uploading, publishing) not knowing where to start fear associated with video (being on camera) blogging (not being a good writer)   With the right help, it's one of the easiest forms of content creation available.  "If you can talk about your business, you can podcast. "   Podcast Production Services:  PodcastZen (used for the Modern Marketing Podcast)  Handle every “techy” step for you: editing uploading amazing blog quality show notes eye-catching custom graphics   All you do is talk and they take care of the rest.   13:04  List Recap:  Web Design SEO Social Media Facebook Ads Email Marketing Podcasting   This podcast is brought to you by: Podcast Zen  Take the first step toward increasing your income, impact, and influence with podcasting. Visit PodcastZen.com    Contact Adam: Adam@AdamErhart.com   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts  

Today's question comes from Troy, who wants to known about email list content strategy: what content goes where? Troy's site is http://troydelaney.com/. Do you have a question about managing your email list? Record it at http://www.askpat.com. Thanks to our sponsor, AWeber. Go to http://www.aweber.com/askpat to get started for only $1.

Today's question is from Brent, who wants to know why someone would choose to send text-only emails through an email service. Brent's site is http://edtech.tv/. Do you have a question about email marketing? Record your question at http://www.askpat.com/. Thanks to AWeber for sponsoring the show! Go to http://www.aweber.com/askpat for more information.