Reputation Matters with Crayton Webb

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Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.

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    • Dec 5, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 28m AVG DURATION
    • 20 EPISODES


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    Latest episodes from Reputation Matters with Crayton Webb

    Sonal Shah: Rebuilding Trust in Journalism through Nonprofit News

    Play Episode Listen Later Dec 5, 2024 40:37


    In this episode of Reputation Matters, we dive into the challenges facing American media - diminishing trust, the rise of digital platforms, and changing consumer habits that favor speed over substance. Our guest, Sonal Shah, CEO of the Texas Tribune, the nation's first nonprofit and nonpartisan news outlet, provides an insider's view on the state of journalism's reputation and the steps needed to ensure its survival and restore public confidence. 

    Hattie Hill: Inside Transformative Leadership with Bishop TD Jakes

    Play Episode Listen Later Sep 23, 2024 51:33


    For 40 years, Hattie Hill has been a trusted advisor to some of the world's most iconic leaders and brands—@IBM, @Southwest Airlines, @McDonald's, @TD Jakes Foundation, and more—helping them build strong, resilient reputations and elevate their brand presence. Now, in the latest episode of #ReputationMatters with Crayton Webb, she shares her inspiring journey and explains how taking risks and challenging the status quo are crucial for building brand reputation and driving transformative change.

    Jane Randel: Shaping Global Corporate Reputation and Social Impact for Liz Claiborne, the NFL and ‘No More'

    Play Episode Listen Later Jul 17, 2024 58:46


    From igniting a worldwide movement to crafting award-winning campaigns against domestic violence, Jane Randel is a force to be reckoned with in the world of social impact and reputation management. Unveil the secrets behind her revolutionary corporate social responsibility initiatives at Liz Claiborne as well as her work to address global sweatshop issues. Learn how she inspired CEOs to take a stand publicly on crucial social causes. Explore her co-founding of the impactful ‘No More' initiative and her trailblazing work with the NFL. Discover countless insights and lessons from one of the world's foremost experts in communications and social impact!

    Stan Levenson: Mastering Motown, Music and Movie Megahits

    Play Episode Listen Later Jun 20, 2024 46:36


    Step into the studio with Stan Levenson, APR, a legendary PR maestro whose career shaped the soundtracks and silver screen memories of our lives. From promoting Motown pioneers like Stevie Wonder and the Supremes to managing publicity for blockbuster films and movie legends, Stan's tales are as captivating as the records and films he helped turn into hits. Hear about his dynamic partnerships with entertainment icons like Quincy Jones and his creative strategies that transformed entertainment marketing. Immerse yourself into an unforgettable exploration of music, film and the art of public relations through the eyes of one of the industry's most influential figures.

    Merrie Spaeth: Movie Star, President Reagan's Advisor and Communications Legend (Part 2)

    Play Episode Listen Later May 15, 2024 27:44


    When Merrie Spaeth shares her wisdom, the world stops to listen — her stories resonate with the authority of a seasoned expert in crisis communications, public relations and strategic media and communications training. Dive into an episode of "Reputation Matters" that shines a spotlight on the founder of Spaeth Training, a figure whose journey from Hollywood to the halls of power in Washington D.C. working with President Ronald Reagan embodies the pinnacle of reputation management. Learn the secrets behind impactful communication, from the necessity of rehearsal, even for presidents, to the virtues of listening and authenticity. This episode is not just a conversation; it's a masterclass with a legend whose life's work has defined the art of turning communication into influence.

    Merrie Spaeth: Movie Star, President Reagan's Advisor and Communications Legend (Part 1)

    Play Episode Listen Later May 15, 2024 24:45


    When Merrie Spaeth shares her wisdom, the world stops to listen — her stories resonate with the authority of a seasoned expert in crisis communications, public relations and strategic media and communications training. Dive into an episode of "Reputation Matters" that shines a spotlight on the founder of Spaeth Training, a figure whose journey from Hollywood to the halls of power in Washington D.C. working with President Ronald Reagan embodies the pinnacle of reputation management. Learn the secrets behind impactful communication, from the necessity of rehearsal, even for presidents, to the virtues of listening and authenticity. This episode is not just a conversation; it's a masterclass with a legend whose life's work has defined the art of turning communication into influence.

    Dan Lambe: Navigating Equity, the Environment and Mr. Beast (Part 2)

    Play Episode Listen Later Apr 17, 2024 21:47


    Navigating the rare dual role of CEO and public spokesperson, Dan Lambe of the Arbor Day Foundation reveals the unique challenges and triumphs encountered at the helm of an international nonprofit. In this episode, find out the delicate balance of steering a global message while being the face of an organization deeply rooted in environmental action. Plus, hear about the remarkable partnership with YouTube giant Mr. Beast and how the immense power of social media influence led to the planting of over 20 million trees.

    Dan Lambe: Navigating Equity, the Environment and Mr. Beast (Part 1)

    Play Episode Listen Later Apr 17, 2024 24:17


    Navigating the rare dual role of CEO and public spokesperson, Dan Lambe of the Arbor Day Foundation reveals the unique challenges and triumphs encountered at the helm of an international nonprofit. In this episode, find out the delicate balance of steering a global message while being the face of an organization deeply rooted in environmental action. Plus, hear about the remarkable partnership with YouTube giant Mr. Beast and how the immense power of social media influence led to the planting of over 20 million trees.

    David Ovard: The Dad Who Brought the PGA to Texas (Part 2)

    Play Episode Listen Later Mar 20, 2024 18:37


    Tee off with David Ovard, the driving force behind bringing the PGA of America to Frisco, Texas. Join us as Ovard shares the wild ride full of ups and downs of the project that almost crashed before hitting a hole-in-one. Hear straight from the source about the reputation, trust and relationships, along with grit and unyielding determination needed to bring this massive sports dream to life. Get ready for an inspiring tale of determination, strategy and golf triumph.

    David Ovard: The Dad Who Brought the PGA to Texas (Part 1)

    Play Episode Listen Later Mar 20, 2024 21:17


    Tee off with David Ovard, the driving force behind bringing the PGA of America to Frisco, Texas. Join us as Ovard shares the wild ride full of ups and downs of the project that almost crashed before hitting a hole-in-one. Hear straight from the source about the reputation, trust and relationships, along with grit and unyielding determination needed to bring this massive sports dream to life. Get ready for an inspiring tale of determination, strategy and golf triumph.

    Kirby Allison: Mastering YouTube with Timeless Style and Elegance (Part 2)

    Play Episode Listen Later Feb 14, 2024 25:41


    Kirby Allison has fused his passion for quality and tradition with his digital marketing expertise to create a luxury men's clothing care brand that captivates clients who appreciate the art of classic menswear. With a subscriber base of nearly 750,000, his YouTube Channel draws viewers from around the world who trust his insights, product reviews and tips on garment care, luxury shoe care techniques and the essentials for any occasion that requires formal dress. Join us as Allison shares his story of how a desire to create a “better” suit hanger became the catalyst for mastering YouTube and creating a luxury brand for menswear care.

    Kirby Allison: Mastering YouTube with Timeless Style and Elegance (Part 1)

    Play Episode Listen Later Feb 14, 2024 28:15


    Kirby Allison has fused his passion for quality and tradition with his digital marketing expertise to create a luxury men's clothing care brand that captivates clients who appreciate the art of classic menswear. With a subscriber base of nearly 750,000, his YouTube Channel draws viewers from around the world who trust his insights, product reviews and tips on garment care, luxury shoe care techniques and the essentials for any occasion that requires formal dress. Join us as Allison shares his story of how a desire to create a “better” suit hanger became the catalyst for mastering YouTube and creating a luxury brand for menswear care.

    Holly Kuzmich: Behind the Curtain with a “Kingmaker,” a Cabinet Secretary and a President (Part 2)

    Play Episode Listen Later Jan 17, 2024 28:17


    Hear what it's like to work in the hallowed halls of the White House from former U.S. Assistant Secretary of Education, Holly Kuzmich. She shares unique insights on working closely for President George W. Bush during his Presidency and at the Bush Institute, revealing the contrast between public perceptions and internal realities. Learn about the nuances of bipartisan collaboration, leadership under pressure and the personal impact of high-stakes decision-making.

    Holly Kuzmich: Behind the Curtain with a “Kingmaker,” a Cabinet Secretary and a President (Part 1)

    Play Episode Listen Later Jan 17, 2024 30:08


    Hear what it's like to work in the hallowed halls of the White House from former U.S. Assistant Secretary of Education, Holly Kuzmich. She shares unique insights on working closely for President George W. Bush during his Presidency and at the Bush Institute, revealing the contrast between public perceptions and internal realities. Learn about the nuances of bipartisan collaboration, leadership under pressure and the personal impact of high-stakes decision-making.

    Bernadette Davis: Helping Make Disney Communications Magic

    Play Episode Listen Later Dec 21, 2023 23:56


    What's it like to work behind the scenes at “The Happiest Place on Earth”?  Bernadette Davis, founder and chief strategist of Dallas-based Bernadette Davis Communications, shares her experience as a communications professional at Disney and reveals how that experience helped her tap into the secrets of smart and strategic employee communications. Also in this episode, a thought-provoking conversation about the critical roles of diversity, equity and inclusion in modern business practices.

    Bill Powers: Finding the Voice of a Colonel, a 'Prophet' and the NRA (Part 2)

    Play Episode Listen Later Nov 16, 2023 27:31


    What do the National Rifle Association (NRA), Charlton Heston, Tom Selleck and Nancy Reagan have in common? A man by the name of Bill Powers. In this episode, we sit down with the seasoned PR professional, who has deep roots in crisis communications, high-profile speech writing, PR risk mitigation and much more. Join us as Powers delves into the nuances of maintaining the NRA's reputation, particularly in the aftermath of numerous tragedies. Powers also shares personal experiences, some funny and some awkward, of writing speeches for Heston, Selleck and numerous politicians.

    Bill Powers: Finding the Voice of a Colonel, a 'Prophet' and the NRA (Part 1)

    Play Episode Listen Later Nov 16, 2023 19:10


    What do the National Rifle Association (NRA), Charlton Heston, Tom Selleck and Nancy Reagan have in common? A man by the name of Bill Powers. In this episode, we sit down with the seasoned PR professional, who has deep roots in crisis communications, high-profile speech writing, PR risk mitigation and much more. Join us as Powers delves into the nuances of maintaining the NRA's reputation, particularly in the aftermath of numerous tragedies. Powers also shares personal experiences, some funny and some awkward, of writing speeches for Heston, Selleck and numerous politicians.

    Abe Minkara: The Man Behind Mark Cuban's Shark Tank Portfolio (Part 2)

    Play Episode Listen Later Oct 19, 2023 23:02


    Welcome to the launch of Reputation Matters, the podcast! In this podcast series, we're going behind the scenes talking to the experts about what it takes for a public image to be built, bolstered or busted. We'll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters. For our inaugural episode, we sit down with the man who worked with Mark Cuban to close over 100 deals on Shark Tank, Abe Minkara. Abe shares a behind-the-scenes look of the hit show, important insights on brand power and building a successful wealth management brand.

    Abe Minkara: The Man Behind Mark Cuban's Shark Tank Portfolio (Part 1)

    Play Episode Listen Later Oct 19, 2023 25:38


    Welcome to the launch of Reputation Matters, the podcast! In this podcast series, we're going behind the scenes talking to the experts about what it takes for a public image to be built, bolstered or busted. We'll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters. For our inaugural episode, we sit down with the man who worked with Mark Cuban to close over 100 deals on Shark Tank, Abe Minkara. Abe shares a behind-the-scenes look of the hit show, important insights on brand power and building a successful wealth management brand.

    What is "Reputation Matters"?

    Play Episode Listen Later Jun 26, 2023 0:41


    Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We're going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We'll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.

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