Podcasts about Byline

The FIFA World Cup 2026 is underway - what words have come to us from the "Beautiful Game" and how many have crossed into other sports??

An early edition of Byline this week. Matt and Paddy look at last week's ruling against Everton and whether this is the end of the PSR pain. When can we expect a decision on the Blues' appeal against the £40m fine? We also assess the latest transfer rumours around Liam Delap and Jarrad Branthwaite. Then it's a look at the World Cup - what's gone well and what is irritating us?

With the World Cup imminent, it's no surprise to see a flurry of transfer news. Even Everton are getting in the mix. Matt and Paddy look at the links to Hayden Hackney and the current state of play. Everton want him, he wants Everton, but is there too big a chasm in terms of Middlesbrough's valuation of the player? We also analyse Vitalii Mykolenko's new deal. It's a three-year contract for the left-back - is that the right decision? We finish with thoughts on the Friedkin Group after 18 months at the helm. Do we want to hear more from them? And how ambitious are their plans for the club?

The season is over, so Matt and Paddy go down some rabbit holes this week. We talk Anthony Gordon's transfer to Barcelona and what it means for Everton's academy on a big day for the youth setup, as Dean Rastrick begins his role as the academy director.  Paddy also fills us in on the Blues' transfer plans with the World Cup looming. We also debate the merits in bringing Tyrique George and Jack Grealish back again next season. We're also looking for your thoughts on the Friedkin Group's tenure in charge so far. What have you liked? What can be better?

Matt and Paddy look back and forward on an episode that has less structure than an Everton back four. Why have things unraveled so spectacularly in the last seven games and will there be any accountability for it? There's also a look at David Moyes' - who was very spiky in his post-match presser - situation and the three avenues Everton could potentially explore with it. And if Moyes is to move on, do the Blues need to revamp their recruitment team?

In this football phrase of the week we look at the verb phrase, 'to hit the byline' which describes a way of attacking. The post Weekly Football Phrase: (to) Hit the Byline appeared first on Learn English Through Football.

It was an emotional day at Hill Dickinson Stadium - frustration, anger and sadness were all in the air. Matt and Paddy pick through a woeful effort against Sunderland and examine why the form has dropped off so drastically in recent weeks. We also look at Seamus Coleman's send off - should he have come on and should he get a testimonial? Then there's a focus on David Moyes. Is this the beginning of the end for his second spell at Everton? Or will Angus Kinnear stick to his guns after his pre-match comments?

Everton's European prospects are bleak after one of the most frustrating results of the season. Matt and Paddy assess the team's recent defensive disintegration and look at why the mentality has been wrong in the last five games. In short, have the Blues bottled it? We then look at our priorities for the summer - Matt goes a bit Walter Smith - and give kudos to Beto after his brilliant goal.

These things come in threes…for a third consecutive game Everton let points slip in injury time. Matt and Paddy assess the reasons for the late collapse against Manchester City. Lack of focus? Lack of capable officiating? Lack of clinical play on the counter? Paddy spoke to the excellent Merlin Rohl after the game and gives us an insight into that chat. There's also a look ahead to the summer transfer window, as the rumour mill starts to ramp up again.

Byline for the Dead: A Novel of Labor, Conspiracy, a Bloody Uprising and Two Ambitious Journalists (Sager Group, 2025) is a historical mystery-thriller that interweaves stories from different eras as two journalists, five decades apart, work to unravel the truths about one of the most violent labor strikes in American history. In 1984, Gray Wheeler is a disillusioned young reporter working for The Toledo Sword. Assigned to cover the 50th anniversary of the Auto-Lite strike-known as the "Battle of Toledo," a bloody, five-day labor uprising involving 10,000 union workers and 1,300 Ohio National Guard troops-Gray stumbles across a mystery left unpublished a half-century earlier by another young reporter that connects the 1934 massacre to present-day political machinations. Putting together the pieces, past and present, the two reporters work in tandem across the decades, unravelling the corruption that led to the deadly strike. As the story proceeds, we learn of desperate workers, soulless political agitators, ruthless National Guard troops, suppressed government reports, buried testimonies, and suspicious deaths. As Gray and newspaper librarian Kirby Peters dig deeper into the story, they discover the chilling truths behind the spark that ignited the bloodshed. And they find their lives at risk. The deeper they dig, the greater the danger. Threats culminate in a deadly confrontation in the ruins of the old Auto-Lite factory. Byline for the Dead explores themes of journalistic integrity, institutional memory, and the power of the past to shape the present. As Gray confronts Toledo's forgotten history and the ghost of his own unfulfilled ambitions, he must decide whether exposing the truth is worth the cost-especially when the truth fights back. Ray Welling, PhD, grew up in Toledo, Ohio and earned a journalism degree at Northwestern University in Chicago. Later, he migrated to Australia, where he has worked as a journalist, editor, publisher, content director, writer, marketing manager, lecturer and podcaster. He lives in Sydney with his wife. Byline for the Dead is his first novel and was a finalist for the 2025 American Writing Awards for Best New Debut Fiction. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Byline for the Dead: A Novel of Labor, Conspiracy, a Bloody Uprising and Two Ambitious Journalists (Sager Group, 2025) is a historical mystery-thriller that interweaves stories from different eras as two journalists, five decades apart, work to unravel the truths about one of the most violent labor strikes in American history. In 1984, Gray Wheeler is a disillusioned young reporter working for The Toledo Sword. Assigned to cover the 50th anniversary of the Auto-Lite strike-known as the "Battle of Toledo," a bloody, five-day labor uprising involving 10,000 union workers and 1,300 Ohio National Guard troops-Gray stumbles across a mystery left unpublished a half-century earlier by another young reporter that connects the 1934 massacre to present-day political machinations. Putting together the pieces, past and present, the two reporters work in tandem across the decades, unravelling the corruption that led to the deadly strike. As the story proceeds, we learn of desperate workers, soulless political agitators, ruthless National Guard troops, suppressed government reports, buried testimonies, and suspicious deaths. As Gray and newspaper librarian Kirby Peters dig deeper into the story, they discover the chilling truths behind the spark that ignited the bloodshed. And they find their lives at risk. The deeper they dig, the greater the danger. Threats culminate in a deadly confrontation in the ruins of the old Auto-Lite factory. Byline for the Dead explores themes of journalistic integrity, institutional memory, and the power of the past to shape the present. As Gray confronts Toledo's forgotten history and the ghost of his own unfulfilled ambitions, he must decide whether exposing the truth is worth the cost-especially when the truth fights back. Ray Welling, PhD, grew up in Toledo, Ohio and earned a journalism degree at Northwestern University in Chicago. Later, he migrated to Australia, where he has worked as a journalist, editor, publisher, content director, writer, marketing manager, lecturer and podcaster. He lives in Sydney with his wife. Byline for the Dead is his first novel and was a finalist for the 2025 American Writing Awards for Best New Debut Fiction. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literature

Byline for the Dead: A Novel of Labor, Conspiracy, a Bloody Uprising and Two Ambitious Journalists (Sager Group, 2025) is a historical mystery-thriller that interweaves stories from different eras as two journalists, five decades apart, work to unravel the truths about one of the most violent labor strikes in American history. In 1984, Gray Wheeler is a disillusioned young reporter working for The Toledo Sword. Assigned to cover the 50th anniversary of the Auto-Lite strike-known as the "Battle of Toledo," a bloody, five-day labor uprising involving 10,000 union workers and 1,300 Ohio National Guard troops-Gray stumbles across a mystery left unpublished a half-century earlier by another young reporter that connects the 1934 massacre to present-day political machinations. Putting together the pieces, past and present, the two reporters work in tandem across the decades, unravelling the corruption that led to the deadly strike. As the story proceeds, we learn of desperate workers, soulless political agitators, ruthless National Guard troops, suppressed government reports, buried testimonies, and suspicious deaths. As Gray and newspaper librarian Kirby Peters dig deeper into the story, they discover the chilling truths behind the spark that ignited the bloodshed. And they find their lives at risk. The deeper they dig, the greater the danger. Threats culminate in a deadly confrontation in the ruins of the old Auto-Lite factory. Byline for the Dead explores themes of journalistic integrity, institutional memory, and the power of the past to shape the present. As Gray confronts Toledo's forgotten history and the ghost of his own unfulfilled ambitions, he must decide whether exposing the truth is worth the cost-especially when the truth fights back. Ray Welling, PhD, grew up in Toledo, Ohio and earned a journalism degree at Northwestern University in Chicago. Later, he migrated to Australia, where he has worked as a journalist, editor, publisher, content director, writer, marketing manager, lecturer and podcaster. He lives in Sydney with his wife. Byline for the Dead is his first novel and was a finalist for the 2025 American Writing Awards for Best New Debut Fiction. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/historical-fiction

Matt and Paddy are back from a painful weekend in London - mentally and physically. As if a marathon wasn't agonising enough, Matt has to relive Everton's loss at West Ham. We look at why the Blues have suddenly lost defensive stability and what positions need to be strengthened in the summer. Also, is it the right time for Everton to complain to PGMO about the refereeing decisions after Saturday's appalling handball miss?

NYT this morning: McClatchy reporters are withholding bylines in a dispute over AI-generated content. That's a strike. A small one. But it's the first real labor action of the AI content era — and the smallest gesture says the most.A byline isn't credit. It's accountability. The reporters aren't anti-AI. They're refusing to put their signature on output they didn't produce. The right floor for 2026: honest labels, not banned tech.Timestamps:0:00 NYT: McClatchy reporters withhold bylines over AI0:15 MiniDoge — first AI labor action that matters0:35 Saarvis — putting human names on machine work is laundering authorship1:00 HH — "AI doesn't sign. There's no one to call when it's wrong."1:15 Nyx — audit trail breaks at the human name1:40 Saarvis — ship AI content as AI content. Stop laundering it.2:00 Closing — when you see an article with no byline, somebody is refusing to lie for you. Pay attention.Featuring: MiniDoge, Nyx, HH, Saarvis — the Dogelord Council

Numb to it all now, aren't we? Aren't we!?! The lads have the unenviable job of talking about Everton's latest Merseyside derby masterpiece. Matt - after an antibiotics and alcohol mix - and Paddy - fresh from a big rewrite - had to steel themselves for this one. So why does it keep happening? Is it something deeper or just dreadful defending? And how can Moyes and the players pick themselves up for a European run? It'll be therapeutic. Honestly.

Everton were stung twice by the Bees but remained standing on Saturday…just. There is plenty for Paddy and Matt to discuss on the Byline this week. We look at the pattern of the game and the impact of Tyrique George from the bench. How big an impact can he have before the end of the season? Season ticket renewal details were also released. Are some fans right to be frustrated about the increased prices? And there's the Merseyside derby against Liverpool too. Can Everton take confidence into the clash with their bitter rivals. 

Not long until real football is back - but there are still news lines for Matt and Paddy to pick through. We look at the latest on Jack Grealish's future after reports linking the winger with an Everton extension. Then we delve into the recruitment setup and how it might function after Paddy's interview with Nick Cox. Finally we piggyback on Everton's international break question - who is the best XI to have played under Moyes for the Blues?

International break means Matt and Paddy turn to your questions. There are two main themes this week - Roma and Moyes' contract. Do we know what will happen if the Blues and the Giallorossi both qualify for the same UEFA competition? Do we need more clarification?  After reports of a new contract for Moyes, is a new deal really close? And would it be worth keeping him if there has to be any compromise around recruitment? We also look at the coaching staff, Tim Iroegbunam's future and potential forward arrivals in the summer.

Paddy is back and Matt is a bit broken after a perfect day at Hill Dickinson. We look back at the build-up to the game and the atmosphere inside the stadium for the 3-0 hammering of Chelsea. There's also a focus on Beto and Thierno Barry - can the latter learn from the former? And there's Champions League chat too. Can Everton really push on and make it into the top five?

Everton finally lose on the road - but do we need to be down in the dumps? Matt and Paddy look at whether this defeat was classic Moyes-at-Arsenal or something a little more. We also assess the centre-back injury situation and the strange press conference comments from the manager. Finally, after Max Dowman grabbed the headlines, could Everton produce their own young star after an academy restructure?

The Plain Dealer newspaper in Cleveland, Ohio, has been around since the 1800s. Now, it's leaning into a very 21st century tactic: embracing the use of artificial intelligence in its journalism. That includes AI actually writing articles.The paper's editor, Chris Quinn, says incorporating artificial intelligence is critical to its success. Will Oremus, tech reporter at The Washington Post, says lots of publications are experimenting with AI. But the Plain Dealer has taken it further than most.

The Plain Dealer newspaper in Cleveland, Ohio, has been around since the 1800s. Now, it's leaning into a very 21st century tactic: embracing the use of artificial intelligence in its journalism. That includes AI actually writing articles.The paper's editor, Chris Quinn, says incorporating artificial intelligence is critical to its success. Will Oremus, tech reporter at The Washington Post, says lots of publications are experimenting with AI. But the Plain Dealer has taken it further than most.

Matt and Paddy take a close look at Tottenham Hotspur's ongoing crisis. Are there similarities from Everton's previous relegation battles? And what can they learn going forward? We also assess the club's position ahead of the summer transfer window. Are Everton in a stronger position to attack it than last season?  There's also a small look ahead to Arsenal. Can Everton get something at the home of the league leaders this weekend?

They've done it again! Matt and Paddy are back to reflect on another Everton win on the road, thanks largely to a stunning moment from Jordan Pickford. We analyse his latest incredible save, assess the squad ahead of the run-in and look at the key selections in a push for European football. Spoiler: it's Jarrad Branthwaite.

Send a textYou're going to want to listen to this episode, especially leading up to our Memoir Summit. Elizabeth chats with Laura Thomas, who edited Elizabeth's memoir that's set to be published in June 2026, about the big picture of self-publishing your memoir. It's so much more than sitting down to write, and you certainly don't want to do it alone. If there's anything to take away from this episode, it's that you need to find your village who will help you find your way. It's why we're hosting the Memoir Summit. It's your opportunity to find people who we've had as guests on our podcast and offer support or services that can help you reach your goal faster. Our guest this week, Laura Thomas, is one of those people and you can connect with her live at the Summit, so make sure you get your ticket here. Elizabeth and Laura's conversation reflects the importance of finding a developmental editor who can see the magic in your work. Who will help you find your voice and amplify it on the page. It's okay if the first draft is messy. That's part of the process.Writing your memoir involves a deep dive into your soul. It's absolutely okay if your first draft is messy. You need to get the words out and then it can be shaped into the story that's meant for your readers. You'll hear about why memoir writers often decide to self-publish and the work that goes into getting your book into the hands of readers. Your desire to write your story is one to lean into and follow. It's your opportunity to find readers who will find themselves on the pages of your book.  Welcome to the Inspired Writer Collective podcast. If you've ever felt the pull to write your truth, to shape the chaos of real life into something meaningful and to share your journey with the world, you're in the right place. We're your hosts, Elizabeth and Stephanie, writers, coaches, and entrepreneurs who believe in you and know how important it is to find a writing community to guide you on your path to self-publishing. Stay until the end of the episode to learn about our Virtual Memoir Summit on March 14, 2026. Join our Embodied Writing Experience where you'll get a writer's retreat directly to your inbox on Mondays, Tuesdays, and Thursdays each week. This is an invitation to slow down, tune in, and write with embodied intention. Get on the waitlist for the Memoir Master Plan cohort here. Apply to join the Finish Your First Draft in 90 Days program here. If you prefer to watch our conversations, you can find all of them on our YouTube channel. You can find us on Instagram and Threads

Matt and Paddy are jaded - and are back with another Byline to reflect on another home defeat. The team's woeful set-pieces against United are on the agenda, as are the recent snubs for Nathan Patterson and Merlin Rohl. We also look at Moyes' situation and whether he could get a new contract.

No Everton at the weekend - so Matt and Paddy answer your questions. We look at the stadium situation, whether European qualification would *really* be good for the club, Moyes' future and Youssef Chermiti. Plus - Braiden Graham breaks the fourth wall!

Bournemouth. Again. Matt and Paddy assess an inexplicable eight-minute meltdown that cost Everton three points against the Cherries. We look at Moyes' abrupt press conference and look at the new stadium situation. To finish, we analyse why Everton aren't in for players like Rayan and Truffert given their issues.

Matt and Paddy return to reflect on a busy transfer deadline day for the Everton. What will Tyrique George offer the Toffees? And what do we know about the potential option to buy him in the summer on a permanent basis? A penny for Dwight McNeil's thoughts too. Why did Palace back out of a transfer? And can he be reintegrated back into the squad?

A draw at home to Leeds was another frustrating result at Hill Dickinson Stadium, but can Everton take some positives from Monday night at least? Matt and Paddy assess the changes made by Moyes for the game and whether they were fair.  We also assess the form of Thierno Barry after his fourth goal in five games. Have there been small signs that he is starting to feel at home on Merseyside? And can his progression be a lesson for Tyler Dibling…and maybe even David Moyes? We wrap up on transfers too. What does Jack Grealish's loan mean for his future? And are Everton in a position to complete any deals before the deadline?

Reasons for celebration aplenty on this week's Byline. Paddy is back. It's his birthday. It's Harrison Armstrong's birthday. And Everton conquered Aston Villa at Villa Park. Thierno Barry bagged the winner to cap off a superb performance from the Blues. We take a closer look at the midfield options after James Garner's latest dominant display.  Then we focus on January transfers. Does this performance change anything? And do they keep Harrison Armstrong around?

With Paddy still absent - last spotted in a Noosa drinking spot - Matt is joined by the Liverpool Echo's Everton correspondent Joe Thomas this week. We assess where the defeat to Sunderland leaves the team. Keep powder dry for the summer? Or chips in in the transfer market in the race for a European place? The new fourth kit is also on the agenda. Should Everton play in anything other than royal blue at home? Read Joe's piece: https://www.liverpoolecho.co.uk/sport/football/match-reports/everton-cant-avoid-honest-conversations-33205868

The Everton rollercoaster continues! Giulia Bould joins Matt on the podcast this week with Paddy in Australia. Unfortunately they have a challenging afternoon to reflect on. What went so wrong against Brentford in the 4-2 defeat? And why have Everton already suffered three heavy defeats at Hill Dickinson Stadium against mid table teams? We also look at the transfer window. What are Everton expecting? What do they need? And how do you cover them?

After a brief chat about Burnley and the latest Everton penalty controversy, Matt and Paddy take stock after a busy year and ahead of a busy month. How active will Everton be in January? How active should they be in January? And how much progress has the club made over the last 12 months?

Matt and Paddy look at the future of Dwight McNeil after his return to the starting XI on Saturday night. There are reports that Sean Dyche is keen to sign the out-of-favour winger, but can Everton afford to let him or go? Or is there no way they can turn down a decent offer? Harrison Armstrong's future could be impacted by any approach. David Moyes seems to be softening in his stance on a potential recall in January. We start the show with an anniversary though. It's been a year since the Friedkin Group took full control of the Blues. What has gone well and what could be better from their first year?

Ending three hexes in three weeks wasn't doable for Everton. Stamford Bridge remains the least happiest of all their Premier League hunting grounds. Matt and Paddy assess some of the collateral damage from that defeat. Kiernan Dewsbury-Hall and Jack Grealish have picked up injuries at the worst possible time for the Toffees, with Iliman Ndiaye and Idrissa Gueye now off to Africa Cup of the Nations. We take a closer look at Tyler Dibling's peculiar situation ahead of what will be a big month for him and look at James Garner's contract situation after he and Moyes played down rumours an agreement was imminent. Good Times quiz: https://x.com/goodtimesefcpod/status/1999172322750566906?s=20

Er, so about last week. We take it all back. Seven days on from fretting about Everton's festive fixtures, Matt and Paddy are back to reflect on two wins, two clean sheets and a team on the charge towards European places. Thierno Barry was the goalscoring hero - what has been behind his transformation? And is Kiernan Dewsbury-Hall as good as any midfielder in the country at the moment? We also look at a monumental win for Everton Women, who stunned Chelsea in the Women's Super League on Sunday.

Time for Everton? You bet. After the highs of Manchester United, the Blues put in arguably their worst performance of the season against Newcastle United. Matt and Paddy look at what went so catastrophically wrong - did the opening minute destroy Everton's gameplan? There's also a look at the Blues fell short in midfield and at full-back. And next? Only Bournemouth and Sean Dyche. 

Seconds out. And fight. And boy did Everton fight. What a result for the Blues at Manchester United, as Kiernan Dewsbury-Hall's stunner was enough for the 10-men Toffees to win at Old Trafford. Matt and Paddy are back to look at a wild night. How significant will this win be? What has changed at Everton to spark this upturn in form? And what next for Idrissa Gueye and Michael Keane after their on-pitch spat?

Paddy has been busy during the international break - he spoke exclusively to Everton forward Thierno Barry HERE. He and Matt explore the nuances that come with interviewing a new player through a translator and how he's adapted to life on Merseyside. We also assess the growing transfer speculation surrounding Iliman Ndiaye. Could Everton get a big offer for the forward in January? And what should they do if they do? In the final part of the show we answer questions on Troy Parrott, Seamus Coleman, Jake O'Brien, the academy set-up, the Toffee Lady and Everton's most overrated and underrated current players.

Everton go into another international break on the back of a win. And it felt like a big one at Hill Dickinson Stadium. We start by looking at Thierno Barry's performance. The forward felt the love after his best display in an Everton shirt - was a conscious effort made to rally around him after his miss at Sunderland? We also assess the changes Moyes made to the team and whether they are short-term or long-term solutions. With that in mind, our last topic is transfer-related. Would an experienced striker like Richarlison or Ivan Toney make sense in January? Or should Everton keep their powder dry until the summer? Black Friday exclusive deal: Big savings + 4 months extra Exclusive NordVPN deal →   https://nordvpn.com/blueroom GET AD-FREE LISTENING: ⁠⁠⁠⁠⁠⁠https://tinyurl.com/yc83x2zh⁠⁠⁠⁠⁠⁠ EMAIL: evertonbyline@gmail.com Use discount code TBR25: ⁠https://lgatesphotoshop.com/⁠⁠ #EFC⁠ ⁠#Everton⁠ ⁠#EvertonStadium Learn more about your ad choices. Visit podcastchoices.com/adchoices

Make sure you don't miss out on our exclusive deal – head to ⁠nordvpn.com/blueroom ⁠ A draw at Sunderland - but has an Everton game sparked as big a negative reaction as this one? The Blues started well then faded terribly at the Stadium of Light. What triggered the startling collapse in performance - and what on earth were those substitutions about? Matt and Paddy take a look, and we finish off by looking back at the England vs Australia Test Match at Hill Dickinson Stadium on Sunday. Paddy was in attendance to tell us what it was like and whether there are more events like this to come. GET AD-FREE LISTENING: ⁠⁠⁠⁠⁠https://tinyurl.com/yc83x2zh⁠⁠⁠⁠⁠ EMAIL: evertonbyline@gmail.com Use discount code TBR25: ⁠https://lgatesphotoshop.com/⁠⁠ #EFC⁠ ⁠#Everton⁠ ⁠#EvertonStadium Learn more about your ad choices. Visit podcastchoices.com/adchoices

What a dreary day at Hill Dickinson Stadium. It was a terrible weather and terrible result - but was the performance against Spurs really *that* bad? Matt and Paddy look at some of the changes Moyes could make and focus on the potential options in midfield. We also look at Harrison Armstrong's progress on loan at Preston North End in recent weeks. Could he be recalled in January? GET AD-FREE LISTENING: ⁠⁠⁠⁠https://tinyurl.com/yc83x2zh⁠⁠⁠⁠ EMAIL: evertonbyline@gmail.com Use discount code TBR25: ⁠https://lgatesphotoshop.com/⁠⁠ #EFC⁠ ⁠#Everton⁠ ⁠#EvertonStadium Learn more about your ad choices. Visit podcastchoices.com/adchoices

Matt and Paddy meet up at the Bridewell to record this week's show - strong stuff is needed with three bleak topics on the agenda. Everton lost at City, Jarrad Branthwaite has suffered an injury setback and Sean Dyche is back in the Premier League. *sigh* GET AD-FREE LISTENING: ⁠⁠⁠https://tinyurl.com/yc83x2zh⁠⁠⁠ EMAIL: evertonbyline@gmail.com Use discount code TBR25: ⁠https://lgatesphotoshop.com/⁠⁠ #EFC⁠ ⁠#Everton⁠ ⁠#EvertonStadium Learn more about your ad choices. Visit podcastchoices.com/adchoices

Matt and Paddy answer your Everton questions during this international break special. But there is Blues news to address too. With James Tarkowski's new deal signed, we look at who is next - spoiler, it's Jordan Pickford - and who is making the decisions on who gets new contracts as part of the new recruitment structure. We also reflect on a huge day for Everton Women at Hill Dickinson Stadium - with so much interest in the team, do results need to improve after a tough start to the season? David Weir event: https://tinyurl.com/57mte4ar GET AD-FREE LISTENING: ⁠⁠https://tinyurl.com/yc83x2zh⁠⁠ EMAIL: evertonbyline@gmail.com Use discount code TBR25: ⁠https://lgatesphotoshop.com/⁠⁠ #EFC⁠ ⁠#Everton⁠ ⁠#EvertonStadium Learn more about your ad choices. Visit podcastchoices.com/adchoices

How many different emotions can go through your head in half a second? Plenty it would appear, after Beto's missed chance led to a remarkable Jack Grealish winner for Everton at Hill Dickinson Stadium. So what did an injury-time goal look, sound and feel like at our new home? Matt and Paddy do their best to try and explain. We also look at the changes that sparked the transformation, with particular focus on Carlos Alcaraz. And what now for Thierno Barry and Tyler Dibling after tough days. GET AD-FREE LISTENING: ⁠https://tinyurl.com/yc83x2zh⁠ EMAIL: evertonbyline@gmail.com Use discount code TBR25: ⁠https://lgatesphotoshop.com/⁠⁠ #EFC⁠ ⁠#Everton⁠ ⁠#EvertonStadium Learn more about your ad choices. Visit podcastchoices.com/adchoices

Not-so-fresh from a visit to Hill Dickinson Stadium on Monday night, Matt and Paddy convene to pick through a frustrating 1-1 draw with West Ham United. We look at the big issues that emerged from the game, as the Blues became the worst version of themselves across the pitch. How big a problem are the two full-backs and the two centre-forward options? Moyes' handling of the new players is also analysed, as well as the ridiculous recent bookings for Dewsbury-Hall. EMAIL: evertonbyline@gmail.com Use discount code TBR25: ⁠https://lgatesphotoshop.com/⁠⁠ #EFC⁠ ⁠#Everton⁠ ⁠#EvertonStadium Learn more about your ad choices. Visit podcastchoices.com/adchoices

How long, ref!? Matt and Paddy are back with the Everton podcast that never shirks on added time…unlike Darren England and the Reds. We reflect on what went wrong in the opening 30 minutes at Anfield. Did the players freeze? Were the tactics wrong? Or were Liverpool just a bit better? And Burnley's legal case against Everton has reared its head again. Is a conclusion in sight? Or is this set to rumble on and on? EMAIL: evertonbyline@gmail.com Use discount code TBR25: ⁠https://lgatesphotoshop.com/⁠⁠ #efc⁠ ⁠#Everton⁠ ⁠#EvertonStadium Learn more about your ad choices. Visit podcastchoices.com/adchoices

Frustration abound at Hill Dickinson Stadium - but still plenty of positives for Everton to take from the 0-0 draw at Aston Villa. The Blues were the better side but couldn't get over the line against Unai Emery's side. Is it purely an issue with the centre-forwards? Or, as one report claimed, has the 'hype' around Everton been too much? We also look at David Moyes' lack of changes. Is there anything down for the likes of Dwight McNeil anymore? EMAIL: evertonbyline@gmail.com Use discount code TBR25: https://lgatesphotoshop.com/#EFC #Everton #EvertonStadium Learn more about your ad choices. Visit podcastchoices.com/adchoices

If your traffic fell off a cliff after recent Google updates and AI answers, you're not alone—especially if you're a recipe, YMYL (Your Money or Your Life), or niche blogger who used to win with long posts and ads. But SEO isn't dead—it's evolved. In my latest Blogger Genius Podcast episode, I'm talk to SEO strategist, Steven Schneider, who breaks down exactly how creators can still win in 2025: build visible authority, earn strategic backlinks, improve UX, and shift revenue toward newsletters and products. Show Notes: MiloTree Free Plan Steven Schneider 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Problem Creators Are Facing in 2025 AI is answering queries and compressing clicks—brutal for “quick-answer” niches like recipes. Google is rewarding authority (E-E-A-T) and punishing thin UX (endless scroll, intrusive ads, fluff). Old playbooks (publish more posts, stuff in keywords, hope for ad RPM) don't move the needle. Solution in a sentence: Treat search like a brand + authority channel, not a traffic lottery. Build proof of expertise on every page, earn real mentions/links, and turn all attention into owned audiences and product revenue. What's Working Now (According to Steven) 1) Authority > everything Add clear E-E-A-T signals on every post and key page (not just your About page): Real author byline + headshot 2–3 credential links (culinary school, certifications, LinkedIn) Awards/press mentions (linked) Concise author bio block on each post This helps Google and readers trust that a human expert wrote it. 2) Backlinks with intent (no spray-and-pray) Guest on podcasts (links in show notes = high-quality, relevant). Offer expert quotes to other bloggers/journalists; pitch quick 2–3 sentence tips they can drop in with a link. Vary anchor text (brand, URL, topical phrases) and use reciprocal links sparingly. Paying for “time” vs “links” is a gray area—be selective and ethical. 3) UX that respects the reader Stop the 4,000-word detours; give the answer fast and add optional depth. Keep one H1 per page, logical H2/H3s, strong internal linking, and basic schema hygiene. Recipes/how-to: lead with the steps; put the story below. 4) BOFU content (not just top-of-funnel) Steven's agency prioritizes bottom-of-funnel, high-intent topics that convert to leads or sales—because SEO must tie to revenue. 5) Newsletter > ad RPM Clicks are down, but email still converts. Build a free newsletter, nurture weekly, and sell your own offers (ebooks, mini-courses, templates, memberships). 7-Step Action Plan (Do this in the next 14 days) Add E-E-A-T blocks site-wide Byline, headshot, 2–3 credential links, “Reviewed by” where relevant. Fix on-page structure One H1, clean headings, scannable sections, strong internal links among related posts. Create one “wow” asset (lead magnet or calculator) Examples: Gluten-free flour swap chart (instant, high-value) Meal-prep planner (fillable PDF) ROI/Cost calculator (tools get links + emails) Pitch 10 podcasts in your niche Offer 3 topic angles, a short bio, and a value-packed outline; request a site link in show notes. Run a “quote outreach” sprint Identify 25 relevant posts; email the author a ready-to-paste 2–3 sentence expert tip + your preferred link target (vary anchors). Publish 3 BOFU posts Bottom-of-funnel queries aligned to your product (e.g., “Meal-prep templates,” “Gluten-free baking guide PDF,” “One-hour blogging audit”). Launch or revive your newsletter Weekly format: 1 tip, 1 tool, 1 template. Soft-pitch your product/freebie in each send. Make This Easy (and Free) with MiloTree With the MiloTree Free Plan, you can: Sell one digital product (ebook, template, workshop replay) Offer a freebie/lead magnet with automatic delivery Add a social pop-up to grow followers while you sleep Spin up AI-generated pages (sales + opt-in) in minutes