Podcasts about brand image

In this episode of the Success Mindset Series, Clara dives into a quality that is non-negotiable for building a sustainable business and attracting high-calibre clients: professionalism. If you've ever resisted this word or felt triggered by it, this episode will shift your mindset. Clara breaks down what true professionalism looks like for wellness-centred business owners—and why it's a trait that sets her most successful clients apart.This is not about rigid corporate energy. It's about taking yourself, your time, and your business seriously so that others can too. Clara explores how professionalism creates trust, strengthens client relationships, and opens the door to next-level growth. You'll leave this episode with a grounded sense of how you can embody this mindset without losing your values or authenticity.Tune in to hear:Why professionalism is one of the most underrated growth accelerators.How to take yourself and your business more seriously (without selling out).The ways your brand presentation and mindset impact client trust.How to call in more aligned, high-calibre opportunities through intentionality.Find the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You'll Learn:How to embrace professionalism without compromising your values.Why taking yourself seriously is a key step in growing your business.Practical mindset shifts to build authority and deepen client trust.The visual and energetic elements that communicate confidence and cohesion.Themes & Time Stamps:[00:00] Introduction and Series Overview[00:58] Free Coaching Call Offer[01:17] Aligned Business Intensive Programme[02:08] The Importance of Professionalism[03:42] Building Trust Through Professionalism[05:30] Self-Confidence and Organisation[07:23] Professionalism in Client Interactions[08:57] Visual Cohesion and Brand Image[09:45] Taking Your Business Seriously[10:43] Conclusion and Final ThoughtsFree Offerings to Get You Started:Book your FREE 20-minute call to get clarity on your next aligned step.Support the podcast and help us keep creating value-rich episodes for women in business.Resources:Branding with Sigma Studio: Our signature branding offer to help women business owners create strategic, aligned visuals that convert.FINAL SPACES FOR 2025: Aligned Business IntensiveRepurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.

Sit courtside with veteran journalist Brad Townsend as he shares his unique perspective on balancing journalistic integrity while covering one of basketball's most iconic franchises – the Dallas Mavericks. In this exclusive feature, Brad reflects on the moments leading up to the controversial Luka Dončić trade and how that pivotal event shaped the Mavericks' public perception in the weeks that followed.

This episode explores:Expanding remits for supply chain leaders and the value they deliver. (1:17)How organizational structure underpins these new remits, and Ralph Lauren's philosophy on this structure. (5:08)Talent opportunities borne from expanded remits for supply chain talent and leadership. (8:35)Technology's role in expanding supply chain's remit. (11:44)Actionable advice for supply chain leaders of tomorrow. (16:33)Supply Chain Podcast host Thomas O'Connor discusses the evolving role supply chain leaders play in their businesses with Halide Alagöz, chief product and merchandising officer (including supply chain) for Ralph Lauren. They explore Halide's unique career path and role at Ralph Lauren offer insight into changing expectations and growth opportunities for supply chain leaders, as well as how Ralph Lauren's organizational approaches to talent and technology helped uncover them. Thomas and Halide close the show with recommendations for supply chain leaders of the future, and how they can use these lesions to evolve.Gartner clients interested in finding out more about this topic can access the following: Supply Chain Executive Report: Radically Rethinking ReorganizationExecutive FastStart™ for CSCOs: How to Build Relationships and Personal BrandAbout the GuestHalide Alagöz is the Chief Product and Merchandising Officer of Ralph Lauren Corporation. She is responsible for the end-to-end product life cycle as leader of the company's Polo, RRL and Lauren brand teams and the Brand Image and Purple Label Merchandising teams. Halide additionally drives innovation and execution – from development through sourcing – of all products across the Ralph Lauren portfolio.Prior to joining Ralph Lauren, Halide was with H&M Corporation for 18 years, most recently in Hong Kong as the Head of Purchasing. During her tenure with H&M, Halide was responsible for various regional and global supply chain operations in Hong Kong, China, Bangladesh, and in her native country, Turkey.Halide also serves on the board of directors of the American Apparel & Footwear Association since April 2018 and was confirmed as its vice chair for its 2024-2025 term in March 2024. Halide earned both her bachelor's degree in industrial engineering and her master's degree in engineering management from Istanbul Technical University.

What if the way you present yourself is the secret weapon to unlocking more sales and success?

On Ferrari Friday's, William Ross from the Exotic Car Marketplace will be discussing all things Ferrari and interviewing people that live and breathe the Ferrari brand. Topics range from road cars to racing; drivers to owners, as well as auctions, private sales and trends in the collector market. In this episode of the Ferrari Marketplace Podcast, host William Ross discusses Ferrari's recent tightening of their car personalization program, limiting what owners can do in terms of customization. He explores the impact of these restrictions on resale value and the buyer's pool. He criticizes manufacturers like Ferrari and Porsche for enforcing strict post-sale modification guidelines, even for subsequent owners. Through various examples, he highlights the tension between manufacturers wanting to maintain brand integrity and the rights of owners to modify their cars. He also references legal cases, such as Ford's failed lawsuit against John Cena, to illustrate the complexities of these issues. The episode ends with a call for listener interaction and potential guest appearances to discuss related topics. ===== (Oo---x---oO) ===== 00:00 Introduction to the Show 01:12 Ferrari's Customization Crackdown 03:02 Impact on Resale Value 04:05 Rich People and Their Spending Habits 04:59 YouTubers and Ferrari's Brand Image 05:51 Liberty Walk and Customization 07:32 Legal Battles and Manufacturer Rights 09:45 Ownership and Customization Rights 20:30 Final Thoughts and Call to Action ==================== The Motoring Podcast Network : Years of racing, wrenching and Motorsports experience brings together a top notch collection of knowledge, stories and information. #everyonehasastory #gtmbreakfix - motoringpodcast.net More Information: https://www.motoringpodcast.net/ Become a VIP at: https://www.patreon.com/ Online Magazine: https://www.gtmotorsports.org/ Copyright William Ross, Exotic Car Marketplace a division of Sixty5 Motorsports. This episode is part of our Motoring Podcast Network and has been republished with permission.

In this episode of the Marketing Systems for Success podcast, host Helen interviews Kika Mitchell, a professional photographer specialising in personal branding and various forms of portrait photography.   They explore Kika's journey from a TV director to a successful photographer, emphasising the importance of professional images in today's market.   The discussion covers practical advice for preparing for a branding photoshoot, selecting the right location and outfits, and the significance of consistent personal branding.   Kika also shares her top marketing strategies, including the power of networking and aligning with like-minded individuals, and offers valuable tips for small business owners on converting leads.    00:34 Meet Kika Mitchell: A Journey in Photography   01:35 The Evolution of Personal Branding   06:25 Networking and Building Client Relationships   10:03 The Importance of Quick Responses   16:14 Preparing for a Personal Branding Photoshoot   24:28 Client Booking and Professional Responsibility   26:35 Personal Experiences with Photo Shoot Attire   28:54 Consistency in Brand Image   32:51 The Importance of Pre-Branding Work   37:38 Aligning with Your Target Market   40:57 Enjoying Marketing and Business Growth   45:00 Final Advice and Business Offerings   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Connect with Kika on LinkedIn: https://www.linkedin.com/in/kika-mitchell-172b37134/    Connect with Kika on Instagram: https://www.instagram.com/kikamitchellphotography/    Join the community for more weekly support here: https://www.helendickmancoaching.com/community   

In dieser Folge tauchen wir tief in den neuesten Skandal rund um Kanye West ein. Von kontroversen Aussagen bis zu problematischen Marketingstrategien – was steckt wirklich dahinter? Ist es reines Kalkül oder Selbstsabotage? Außerdem sprechen wir über den aktuellen Aufruhr um NoFaithStudio. Ist das Brand-Image endgültig ruiniert, oder ist Bad Publicity immer noch Good Publicity? Wir analysieren die Hintergründe, die Reaktionen der Fans und was das alles für die Zukunft bedeutet! Hört rein für eine alternative Perspektive – und vergesst nicht, uns euer Feedback zu geben!

This Podcast Is Episode 615, And It's About Valuation Beyond Numbers: Enhancing Your Construction Business Worth When valuing a business, most people think straightforwardly about profits. While financial success is undoubtedly critical, it's far from the only factor determining a business's actual worth. Understanding valuation complexities can offer small business owners and entrepreneurs a clear roadmap for sustainable growth and long-term success.   While financial metrics are undoubtedly important, they do not provide a complete picture of a construction company's worth. For contractors and builders, understanding the nuances of business valuation can pave the way for sustainable growth, effective investments, and successful transitions, whether selling the business or attracting stakeholders.   Here is a fresh perspective on what makes a business truly valuable. We'll discuss traditional valuation metrics, the non-financial factors influencing worth, and practical strategies to enhance value.    The Importance of Business Valuation Business valuation isn't just for companies preparing for sale or investment. It's a powerful tool that helps you understand your business's health and identify areas for improvement. A valuation gives you insight into whether your construction business is structured for long-term sustainability or is at risk of operational inefficiencies, market challenges, or other pitfalls. Think of it this way: knowing your business's valuation is like running a health check. It gives you a snapshot of financial health, considers external factors, and ensures your company is ready to tackle challenges or opportunities that come your way. If valuation isn't already part of your business planning, it's time to make it one. Traditional Valuation Metrics Traditionally, business valuation has relied heavily on financial metrics. Two commonly known approaches include: Earnings multipliers This method involves multiplying a business's annual revenue or profits by a standard industry-specific figure. Discounted Cash Flow (DCF) Analysis DCF looks at a business's projected future cash flows and discounts them to present value, providing an estimate that accounts for risk and time. While highly detailed, this method depends heavily on accurate forecasts. These approaches are undoubtedly helpful but don't tell the whole story. A construction business can be profitable yet fail to secure a high valuation due to overlooked non-financial factors. Beyond Profits: The non-financial factors that matter While profits are essential, they're only the beginning of the valuation equation. Non-financial factors can significantly influence how much your business is worth: 1. Market Demand and Competitive Landscape  It's not just about how much profit you generate today—it's about your position in the market. Is the demand for your product or service growing, or is the market becoming saturated? Are competitors innovating faster than you? A future-proof business consistently assesses market trends and adapts to stay relevant. Pro Tip: Conduct regular SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to understand your edge in the market. 2. Operational Risks  Operational risks can make the most profitable contracting business unattractive to potential buyers or investors. For example: Does the business rely heavily on an individual owner, a single key employee, or one major customer?  Are there documented systems and processes, or does the business suffer from inefficiencies?  Think of these risks as red flags that could threaten scalability and sustainability. 3. Reputation and Brand Image  Your brand's reputation isn't just about avoiding bad press—it's a key driver of trust among customers, clients, and partners. Businesses with a loyal customer base and a positive reputation often command higher valuations. Real-Life Example: A one-person remodeling company with a loyal local following may receive a higher valuation than a larger one with profits but poor customer reviews. 4. Innovation and Adaptability  How well does your business innovate? Construction businesses that embrace new technologies and methods are typically more resilient. Failure to adapt to changing technologies or market dynamics can cause even profitable enterprises to stall. Businesses that thrive on creativity invest in Research and Development, are ahead of the curve, and demonstrate resilience, which adds immense value during valuation. Key Question: Is your company actively curious about emerging trends and technologies?  5. Legal and Regulatory Compliance  Compliance isn't just about avoiding lawsuits—it's about showing that your business operates responsibly. Construction companies must comply with a myriad of regulations. A solid compliance record can improve a company's valuation by reducing risks related to potential lawsuits or fines. Demonstrating responsible operations assures buyers that your business is trustworthy. 6. Team Strength and Cohesion  The quality and stability of your workforce can influence valuation. A skilled, experienced, and well-coordinated team enhances productivity and project delivery, making the business more attractive to potential investors or buyers. High employee turnover can signal underlying issues and be a red flag to prospective investors. Warning Sign: Frequent employee turnover can signal a toxic workplace culture, directly impacting valuation. Strategies for maximizing business value To increase valuation, focus on both profitability and these often-overlooked factors: Diversify revenue streams: Reduce reliance on a single product, service, or client to decrease operational risk.  Document processes: Streamline workflows and document systems to make the business more scalable. Build a lasting brand: Invest in customer experience, brand identity, and online presence. A strong brand pays dividends in terms of valuation. Foster a strong team: To retain top talent, provide training, career development opportunities, and a positive workplace culture. Stay innovative: Review and refine your business model regularly to meet changing market needs. The role of innovation, compliance, and team strength True innovation, regulatory compliance, and a skilled team create a synergy that elevates your business value. These three pillars foster trust and sustainability: Innovation keeps you competitive. Compliance helps avoid costly legal issues. Team strength ensures the knowledge and talent needed for long-term growth. Final thoughts Unlock your business's actual value. Valuing a construction business encompasses much more than simply analyzing profits. To truly understand your company's worth, consider financial and non-financial factors. Focusing on market position, operational efficiency, and innovation can enhance your company's valuation and ensure long-term success in the competitive construction industry. Valuing a business is never just about profits. Understanding traditional metrics and exploring non-financial factors can position you for long-term success. Whether you're gearing up to sell or want to ensure your construction business thrives, a balanced approach is key. Want advice to boost your business value? Contact us. We'll help you create a plan tailored to your needs. About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com  

The TikTok Ban and the Chinese Brand Dilemma with Ivy YangThis episode of the Asia Business Podcast features a deep dive into the complex arena of cross-cultural business dynamics with guest Ivy Yang, founder of Wavelet Strategy. Ivy brings a wealth of experience in public relations and a nuanced understanding of the U.S.-China macro relationship, making her insights invaluable for companies navigating these waters.Introduction to Ivy YangEmail Ivy: ivy@waveletnyc.comIvy's SubstackConnect on LinkedInVisit Wavelet StrategyIvy Yang is the founder of Wavelet Strategy, holds a BA from NYU, and an MBA from Columbia. Her extensive background in crisis management, financial media reporting, and media relations offers invaluable perspectives, particularly in the realm of cross-cultural business between the U.S. and China. Ivy also contributes to the Financial Times Chinese and has a Substack blog called "Calling the Shots," which is highly recommended for anyone interested in these topics.TikTok, RedNote, and The User Migration PhenomenonThe conversation kicks off with a hot topic: the potential shutdown of TikTok in the U.S. and the ripple effects on its massive user base. Ivy shares her perspective on the current media reports suggesting an imminent shutdown, drawing parallels with past events in other countries. As users consider migrating to RedNote (Xiaohongshu), Ivy provides her firsthand insights into this platform, noting its unique user experience compared to TikTok.Highlighting the Cultural Exchange on RedNoteIvy emphasizes the fascinating dynamic of TikTok "refugees" transitioning to RedNote, a starkly Chinese platform with no translation features. This migration, Ivy notes, represents an act of protest and defiance against geopolitical narratives. She describes the rich cultural exchanges unfolding in RedNote's comment sections, reminiscent of past platforms like Clubhouse that fostered U.S.-China dialogues.The Cross-Border Challenges for Chinese BrandsArt and Ivy delve into broader challenges faced by Chinese brands in the U.S., notably in building trust amid geopolitical tensions. Ivy underscores the significance of defining a dual narrative to maintain a global brand perception while acknowledging Chinese roots and operations. Art adds to the discussion by highlighting brands like Lenovo that have navigated these waters successfully, contrasting them with current challenges faced by apps like TikTok and Shein.Managing U.S. Perceptions and Media RelationsThe conversation explores the critical role of media relations in shaping public perception. Ivy argues that Chinese companies need to engage more proactively with media to manage narratives before they become defined by external forces. She stresses the importance of transparency and adapting to U.S. cultural norms in hiring and operations.Practical Advice for Chinese Companies Entering the U.S. MarketIvy concludes with practical strategies for Chinese brands entering the U.S. market:Adopt Cultural Norms: Understand U.S. hiring practices and navigate media relations with transparency.Strategize Media Relations: Engage in active narrative management, especially during crises, by supplying context and data to reporters.Own Communication Channels: Develop robust owned media strategies to swiftly communicate your company's stance and developments. Substack and other platforms can be effective for reaching niche, influential audiences.ConclusionThis episode serves as a crucial guide for navigating the complex landscape of U.S.-China business relations. Ivy Yang's insights illuminate how companies can better manage their cross-cultural narratives, engage with media, and respect local norms to succeed in the U.S. market. For those interested in more of Ivy's perspectives, her blog, "Calling the Shots," provides deeper dives into these topics. As the landscape continues to evolve, staying informed and adaptable remains key. Timestamps00:00 Introduction and Guest Introduction01:17 Current Events: TikTok Controversy02:58 The Migration to RedNote06:38 Geopolitical Implications for Chinese Apps09:56 Challenges for Chinese Brands in the U.S.16:23 PR Strategies for Chinese Companies27:52 The Role of Media and Owned Channels33:44 Final Thoughts and Contact Information  ProducerJacob ThomasFollow UsLinkedInApple Podcasts

In this engaging conversation, Audrey "Tech Diva" Wiggins sits down with John DeMato, a visual storytelling expert and photographer, to explore the art of creating authentic branding imagery. John emphasizes the importance of aligning your visual presence with your message, building trust and credibility through strategic and intentional photography. From capturing candid moments to shooting dynamic live events, John shares actionable insights to help entrepreneurs and experts develop a visual strategy that reflects their essence and connects with their audience.John DeMato is a visual storytelling expert who helps speakers, trainers, consultants, authors, and coaches create compelling imagery that elevates their brand, builds credibility, and connects deeply with their audience.With nearly a decade of experience producing raw, real-life moments as a field producer on Maury, his ability to capture genuine moments now serves thought leaders looking to communicate their expertise through powerful visual storytelling.The focus is always on capturing real moments that matter. It's not just about taking photos; it's about aligning how one shows up visually with what they say, ensuring a brand is as compelling and trustworthy as its message.DeMato ProductionsVisit johndemato.com to receive John's free newsletter.Send us a message Buzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Our Parent Company Altogether Marketing LLC

Drop us a message!In this week's podcast episode, we're discussing updates to Snapchat ads, how to take control of your personal branding tips, and how to make the most of memes in your marketing marketing.Plus, we're joined by Sam Winsbury, the founder of Kurogo, as well as Rita – a Social Media Manager, Sam – a Creative Manager, and Georgia – another Social Media Manager, all from our Giraffe Social team.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

In this captivating episode of "Thrive Loud with Lou Diamond," Lou connects with the dynamic Lee Hayward, an expert in branding and image. Lee is the head of Prosperous Image and the best-selling author of "Strategically Suited." From her roots in 4th grade fashion advice to empowering entrepreneurs and leaders to communicate their brand's essence effectively, Lee's journey is nothing short of inspiring. Tune in as she unveils the secrets to curating a cohesive and impactful brand image, focusing on alignment and authenticity. Whether it's about your personal style or your business's storefront, Lee provides actionable insights to help you portray your message powerfully and consistently. Key Takeaways: The evolution of Lee's career from a passionate 4th grader to a branding expert. Understanding and bridging the gap between your desired positioning and market perception. The importance of aligning all aspects of your brand to create a lasting impression. How Lee applies her own branding principles to maintain her prosperous image. Insightful tips for thought leaders and anyone looking to enhance their personal or business brand. Join Lou and Lee as they delve into the world of image and branding, ensuring that you, too, can thrive loudly. Special Mentions: Lee's book "Strategically Suited" and her children's book "Mirror Friends" Exploring Lee's services and resources at ww.prosperousimage.com Follow Prosperous Image on Instagram for more branding tips and inspiration Don't miss this episode if you're eager to boost your brand and thrive in both life and business!

This week on the Seeds of Success Podcast Dottie and Orly interview Mik Oka from US Design Lab about changing a center's brand and image.

Unser heutiger Gast ist Matthias Harting. Matthias ist bereits zum zweiten Mal hier im Podcast zu Gast. Als Trade Manager bei Nespresso verantwortet er alle Vertriebsaktivitäten, die außerhalb des eigenen Online-Shops oder der Nespresso-Butiken stattfinden. Im Gespräch mit unserem Host Florian Vette gewährt Matthias Einblicke in die Marketplace-Strategie von Nespresso und erzählt unter anderem von der engen Zusammenarbeit mit eBay. Wie ist Nespresso strukturiert? Wofür steht die Brand und welches Differenzierungsmerkmal unterscheidet Nespresso von anderen Kaffeemaschinen-Herstellern? Warum ist Amazon bisher der wichtigste Marktplatz für Nespresso und warum hat auch eBay eine hohe Relevanz für die Marke? Warum ist es für Marken schwierig bei eBay ein einheitliches, hochwertiges Brand Image zu kreieren? Inwiefern priorisiert eBay Seller & Händler und nicht Marken & Hersteller? Unter dem Namen "relove" baut Nespresso eine Refurbish Sparte auf. Wie arbeitet Nespresso dabei mit eBay und spezialisierte Refurbish Marketplaces zusammen? Matthias bietet außerdem Einblicke in die enge Zusammenarbeit mit eBay und erzählt von verschiedenen Marketing-Maßnahmen - von Coupon-Aktionen bis hin zu Advertising-Platzierungen. Abschließend bewertet er die aktuelle Vielzahl an Marketplaces aus Markensicht und gibt einen Ausblick darauf, wie Marken zukünftig einzelne Marktplätze gegeneinander abwiegen müssen, um einen möglichst hohen Return aus allen Maßnahmen und dem eingesetzten Budget ziehen zu können.

Hello Jersey Girls!! In this week's episode I sat down with a guest who reached out through Instagram DMs! Serafina Valentine is the CEO and founder of Seratonin Digital Marketing. We chatted through why being the youngest in the room isn't always a bad thing, why you should love the brand image you put out and so much more! Take a listen and then leave us a review!! xoxo Your host --- Send in a voice message: https://podcasters.spotify.com/pod/show/jerseygirlpod/message

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com.Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreakTopics discussed in this episode: Online reputation is crucial for building trust in ecommerce.Reviews should be collected, distributed, and displayed prominently.Verified review platforms are more reliable than open platforms.Video reviews are valuable and can be incentivized.Respond thoughtfully to negative reviews; 4.1-4.7 average rating is ideal.Track overall rating, review recency, and total review volume.Start collecting verified reviews immediately, especially for new businesses.Shopper Approved provides comprehensive onboarding and support."Reputation King" book is a guide for ecommerce reputation management.Reputation impacts SEO, advertising, conversion rates, and customer trust.Links & ResourcesWebsite: https://www.shopperapproved.com/Landing:  https://reputationking.com/coffeebreakLinkedIn: https://www.linkedin.com/in/duanesprague/Facebook: https://www.facebook.com/duane.sprague.902Get access to more free resources by visiting the podcast episode page att.ly/xNi_0Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

We're freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom. My guest is Elysha Lenkin: THE personal stylist for highly competent women who keep getting stuck on what to wear. With over 25 years of experience in the fashion industry, she has styled shoots for some of the biggest names in entertainment, including Carrie Underwood, Serena Williams, and Tina Fey. Through her engaging workshops and private client work, Elysha uplifts women by guiding them to hone their unique style so they show up with more confidence and charisma in their lives. Listen to learn more about Emily's personal style story The often skipped, yet essential step in every wardrobe upgrade Where every successful shopping excursion must begin What to know about color and choosing the right ones The best way to accessorize and make your outfit more memorable As a service provider and business owner, how you present yourself matters. If you do not put the effort into your own business to appear professional and competent, why would any client ever trust you in their business? Show up in your business how you would show up for your clients.   Sponsored by Castmagic Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.   Links mentioned in the Show: Episode #209: Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton Episode #70: Look & Feel Confident with Stylist of the Stars Elysha Lenkin Elysha's Freebie: Discover Your On-Camera Style! Take the quiz to reveal the unique traits that illuminate your presence! This is your signature, and by uncovering its core, you set the foundation for an authentically refreshed new look.    Connect with Elysha Instagram: @elysha_nyc  Website: https://elyshalenkin.com/  Facebook: Elysha Lenkin Style Facebook Group: Closet Shopping Collective   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

In this episode, Ati.G.Branding discusses the importance of living out your brand and bringing your message to the world. She emphasizes that your brand is the mark you leave in the world and that it's important to remember your why and the collective change we want to create in the world behind the why in your  your business.    Ati  shares strategies for connecting to your brand message and how to LIVE IT OUT. the episode highlights the significance of aligning your actions with your brand and leaving a lasting impact.   00:00 Introduction and Importance of Living Out Your Brand 01:54 The Role of Brand Strategy and Implementation 04:15 Helping Women Show Up Authentically 07:19 Discovering Your Brand Essence 14:17 Dressing for Success and Creating a Brand Image 23:16 Leaving a Lasting Impact with Your Brand         Ready to build a personal brand you are proud of:   Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ? Download our Authenticity Self Discovery Checklist:   https://atigrinspun.com/free-resources/   Not sure if you are set up for success? Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!)   I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Elon Musk's announcement about uploading podcasts and films on TwitterThe first human brain chip implant by NeuralinkThe rise of "buy now, pay later" productsApple's controversial iPad Pro adImpact of Elon Musk's announcement on TwitterInnovation and transparency in Neuralink's brain chip implantChallenges and risks of "buy now, pay later" productsCritique of Apple's iPad Pro adInsights and opinions on the discussed topicsExpertise in the business and marketing industryTIMESTAMPSThe introduction (00:00:00) Introducing the podcast and setting the stage for the discussion.Elon Musk's Announcement (00:02:05) Elon Musk's announcement about uploading podcasts, TV shows, and films on Twitter/X and the potential impact on the platform.Neuralink's Brain Chip Implant (00:07:54) Discussion about Neuralink's first human brain chip implant, its success, and the need for transparency."Buy Now, Pay Later" Products (00:13:35) The rise of "buy now, pay later" products and the potential impact on consumers and the economy.Apple's Controversial iPad Pro Ad (00:19:16) The backlash against Apple's new iPad Pro ad, its tone-deafness, and the impact on the company's reputation.Apple's Innovation Woes (00:23:21) Discussion on Apple's lack of innovation, canceled projects, and the need for tech innovation.AI Podcast Tool (00:25:36) Exploration of a new AI podcast tool, its potential benefits, and the limitations of technology in replicating human creativity.Mike Tyson vs. Jake Paul Fight (00:27:00) Conversation about the upcoming fight between Mike Tyson and Jake Paul, the VIP package, and the potential entertainment value.McDonald's $5 Meal (00:31:25) Analysis of McDonald's potential new $5 value meal, comparison with previous offerings, and the impact on low-income consumers.Family Fast Food (00:32:53) Humorous discussion about fast food consumption, inflation, and the convenience of fast food for busy families.Closing Remarks (00:33:52) Final words, including a weekend wish and a request for reviews and ratings, along with promotion of the show's video content.  If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Welcome to Pearls of Wisdom Podcast! In this episode, you'll learn about jewelry rebranding with our special guest Joanna Gruver, the owner of Jo & Co., formerly Haywoods Jewelers. So if you ever have thought about changing your business's identity, Joanna is here to share her insights from her rebranding journey.  In this episode, she reflects on the beautiful transformation of Haywood's Jewelers, from its humble beginnings in 2004 to its recent rebranding as Jo & Co. Jewelers in 2023 — thanks to their commitment to quality, service, and community engagement.  But what were the reasons behind their rebranding? It's public knowledge but Joanna will still share the details here.  For business owners considering rebranding, she shares the importance of knowing when is the right time for a rebrand. To better give an idea of how to do it, she recalls their journey, from selecting a new name and logo to updating the overall brand image all while staying true to their identity.  And don't forget to involve your team in the process. Valuing their input can bring them pride and strengthen the new company's foundation.  But your very main step in rebranding is research. Joanna urges everyone to explore other brands and seek guidance from professionals in the same field.  There were challenges during the process but Jo & Co were able to overcome them. Learn from their experiences of the ups and downs of giving a beloved jewelry store a fresh look.  If you're considering a rebrand for your store or just curious about the behind-the-scenes action, this episode is for you. Experience is the greatest teacher and Joanna generously shares what she's learned to bring Jo & Co to where it stands today. It's your chance to learn from her. Don't miss out!  Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

TOPIC: Brand Image PANEL: Peter DeLorenzo, Autoextremist; Tanya Gazdik, MediaPost; Gary Vasilash, shinymetalboxes.net

In the first episode of the new and improved Social In 10 Podcast, we're talking to James Coates, founder of Impact Media, a leading WordPress agency.We'll discuss all things web design, including:How websites affect brand imageThe importance of a mobile-first approach for websitesThe rise in clients looking for no-code website editorsThe growing popularity of AI in web developmentHow can businesses stay ahead in the world of websites?And much more!Want to be featured on the pod? Drop us a voice note on Instagram at @giraffesm.https://giraffesocialmedia.co.uk/ Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Henry Wong ... Henry Wong is the President and Brand Strategist of Vyoo, a branding and content company he founded that focuses on impact companies. The consultancy guides small upstarts and SMEs to 500-level companies. Henry's roots span over 25 years in the advertising and branding industry including being Executive VP, Creative Director for the global ad agency, Saatchi & Saatchi. His industry recognition includes awards from Creativity, Clio, and Marketing among others. He is the author of the recently published book, Telling Your Story, Building Your Brand, a book on personal branding for business leaders, entrepreneurs, and people looking to advance their careers.

In this episode, we discuss the growing trend of remote learning and online education, including MOOCs, virtual classrooms, and digital credentialing. Get on the AI Box Waitlist: ⁠⁠⁠https://AIBox.ai/⁠⁠⁠AI Facebook Community: ⁠https://www.facebook.com/groups/739308654562189⁠Podcast Studio AZ: ⁠https://podcaststudio.com/az⁠Podcast Studio Network: ⁠https://PodcastStudio.com/

In today's episode, we're diving into the powerful world of podcast guest appearances and how they can be a game-changer for boosting your brand imageListen to this episode toWhy it is important to integrate a podcast in  your marketing strategy? Know how to maximize the impact of a podcast episode on your brand:Know why it is important to establish yourself as a thought leaderWhy it is important to tailor your content to resonate with the podcast's audienceThe episode  providing valuable insights about how being a guest matters for your branding. It is a natural way to promote your brand, products, or services Write to us on dream100@hasovan.com to get FREE Ebook of "33 tried and tested tips of successful biz owners" Support the showFor more details join our Telegram Growth Hubhttps://t.me/joinchat/CSEJQxlsGbnRG7AbWBLsbgRate, Review and Subscribe to Dream100 Biz Show on Spotify, Apple and Google PodcastFollow @dream100show

In this episode, Jasmine discusses the basics of branding and why it is important for businesses to have a strong brand. She explains that branding is the ability for a business to stand out in the market and that branding already exists for every business, whether intentional or not. Jasmine emphasizes the importance of brand strategy and brand identity, as well as the need for consistency in brand elements and messaging. She also touches on brand image, reputation, and the power of brand storytelling. The episode concludes with a reminder to focus on developing brand values, unique selling points, brand stories, and consistent brand messaging. Takeaways Branding is the ability for a business to stand out in the market. Brand strategy and brand identity are crucial components of building a strong brand. Consistency in brand elements and messaging is key to creating a memorable brand. Brand image and reputation play a role in how your brand is perceived by others. Brand storytelling and messaging are powerful tools for connecting with your audience.     Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue   Chapters 00:00 Introduction to Branding Basics 02:19 What is Branding and Why it Matters 03:39 Brand Strategy 07:40 Brand Identity 19:21 Brand Consistency 23:04 Brand Image and Reputation 30:41 Brand Messaging and Storytelling 34:11 Conclusion and Next Steps

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores the critical role of brand consistency in building trust and recognition. She advises maintaining a uniform brand image across various platforms and the importance of a cohesive visual identity and messaging. Philippa discusses adapting branding strategies without losing the core brand essence, leveraging employee advocacy, and utilizing customer feedback for improvement. She underscores that brand consistency is a continuous effort and offers a free consultation for businesses seeking personalized branding advice.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

Stephanie Seege is known as The Sticky Fairy online, with her unique brand image and content creation. Tune in as she shares how she's building a brand and community that she loves and applying what she learns along the way. Follow Legendary Marketer on Facebook & Subscribe on Youtube Follow Stephanie on Tiktok

In this episode of the LinkedIn for B2B Growth Show, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing. The key moments in this episode are: 00:00 Introduction and Welcome 00:19 Discussing Authenticity on LinkedIn 02:06 Authenticity in Marketing 05:58 The Role of Authenticity in Social Media 07:07 The Importance of Authenticity in Today's World 08:09 The Struggle of Being Authentic on LinkedIn 10:39 Balancing Authenticity and Professionalism 17:22 Fostering Authenticity in a Business Environment 22:36 Balancing Authenticity with Brand Image 28:13 Final Thoughts and Actionable Tips Connect with Gina Balarin on LinkedIn - https://www.linkedin.com/in/ginabalarin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our B2B Growth YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedIn #authenticity #b2bmarketing

In this LinkedIn Live session, Audrey Grabesic from Offsite Dirt, chats with Brigitte Bojkowszky, a global and personal brand identity strategist, about the critical distinction between branding and marketing. Brigitte explains that while marketing entails delivering a message about a product or service, branding is about shaping how others perceive you or your company. She highlights that a company's brand is one of the most important investments it can make, as it creates an identity that can elicit feelings from customers and lead to long-term loyalty. The session also delves into how to build a brand, the importance of understanding one's own brand, and the necessity of aligning personal and organizational values for a healthy company culture.Detailed Content:This LinkedInLive navigates various analogies and examples to explain the diverse concepts and intricacies related to branding and marketing. Furthermore, the discussion hones in on the difference between branding and marketing, and the importance of having a clear brand image and identity before delving into marketing strategies.  00:59 Introduction to Branding and Marketing 01:47 Starting the Conversation: LinkedIn Live 02:49 Understanding Brand Identity: Interactive Session 04:02 Sharing Personal Experiences with Brands 05:38 Exploring Negative Brand Experiences 08:20 Decoding the Mysteries of Branding 11:05 The Power of Brand Colors and Logos 13:47 Bridget's Journey: From Flight Attendant to Brand Strategist 24:07 The Importance of Brand Feelings and Experiences 27:09 Branding vs Marketing: Defining the Difference 28:20 Understanding Different Marketing Channels 29:05 The Importance of Branding in Marketing 29:37 The Role of Personality in Branding 29:56 The Process of Brand Building 31:06 Brand Identity vs Brand Image 35:26 The Importance of Brand Alignment 36:12 The Impact of External Influences on Branding 36:52 The Role of Personal Branding in Business 37:42 The Iterative Process of Branding 40:11 The Importance of Employee Branding 40:14 The Services Offered by Bridget Brands49:07 The Role of Branding in Construction Services 53:42 The Importance of Starting Early with BrandingGet in touch with Audree Grubesic: www.modularsuresite.com  www.offsitedirt.comGet in touch with Brigitte Bojkowszky:

Episode brought to you by More Staffing & Capital OneJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction of Guest: William Gasner2. Concept of Micro-Influencer Marketing3. Importance of Data Analysis in Influencer Marketing4. The Role of Stack Influence5. Influencer-Brand Collaboration Strategies6. Potential Challenges in Influencer Marketing7. Future Predictions and Social Media TrendsTimestamps03:18 Smaller creators provided cost-effective marketing solutions.07:41 Platforms expand influencer markets, management solutions emerge.10:13 Authentic brand representation through product compensation model.14:32 Building brand momentum is crucial for creators.17:43 Setting expectations, volume over obsessing, multi-platform challenges.22:41 Early brand content strategy: test, validate, scale.24:28 Influencer marketing and positive branding are crucial.27:02 Managing creators varies from handholding to autonomy.31:02 Oatley's genius ad went viral with ping-pong.36:33 Analyze data, control experiments, avoid simultaneous initiatives.39:02 Halo effect leads to replicated, influential content.41:56 Organic content gains trust, but ads deter buyers.45:54 QVC essential in US, influencer evolution, social commerce.47:42 Stackinfluence.com: Find us on all socials. Email.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok William Gasner - Co-Founder & Chief Marketing Officer at Stack InfluenceRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Every business wants to onboard top talent, but are we actively positioning our organizations as the type of place people want to work, or are we letting that crucial element slip through the cracks?   For most businesses, the latter is true. The reality is, we don't do enough to entice talented would-be recruits, and in today's world, where salary alone just isn't enough to impress, not being clear on what sets us apart from our competitors will only put us on the back pedal.   So, how can we get more intentional about creating a brand identity that resonates with our ideal employees?   In this episode, Founder and CEO of Ph.Creative, Bryan Adams shares how to build the kind of company the workforce is lining up to join.   "As an employer, you have to know exactly who you are and what you're looking for." -Bryan Adams     Three Things You'll Learn In This Episode    -The factors most likely to attract top performers What are our ideal recruits looking for in a new position, and how can we be the ones to give it to them?    -Why our interview process is more crucial than we think Could an ineffective interview system actually cost us business, as well as the potential to onboard top recruits?    -How to continually attract the A-players What can we do to entice top talent both now and in the long term?   Guest Bio-    Bryan Adams is the Founder and CEO of leading employer brand agency, Ph.Creative. A two-times bestselling author, Bryan is also a podcaster and specialist speaker, passionate about getting his audiences to think differently. Bryan is widely renowned as an employer brand thought leader, and has worked alongside some of the world's best-known brands to reshape their image over the years.    To find out more, go to: https://www.ph-creative.com/  https://www.linkedin.com/in/bryanadams1  https://www.amazon.com/Give-Get-Employer-Branding-Belonging-ebook/dp/B084ZCJWTJ https://www.amazon.com/gp/product/099555949X/ref=dbs_a_def_rwt_bibl_vppi_i1     You can also contact Bryan directly at:  bryan@ph-creative.com   Learn More About Your Host:   Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM's, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.    Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.

Book your 1:1 style consultation here: Book a Call Image walking into a crowded room and be noticed, being able to charge what you're worth, and opportunities are coming to you. Sound like a dream? No, it is the power of a Personal Brand Image. A personal brand image is essentially how you present yourself to the world. It's a unique combination of your skills, experiences, and personality that you want others to see. It reflects who you are, what you stand for, and what you offer. It's like your personal signature that distinguishes you from others in your industry or field. In the professional sphere, having a strong personal brand image is invaluable. Here's why: Differentiation: In a competitive market, a well-defined personal brand can set you apart from others. It helps you stand out by highlighting your unique capabilities and experiences. Credibility and Trust: A consistent personal brand helps build credibility. When people perceive you as a reliable authority in your field, they're more likely to trust you and your services. Career Advancement: A strong personal brand can open doors to new opportunities. It can attract attention from potential employers or clients and position you for promotions or partnerships. Increased Value: By showcasing your skills and expertise through your personal brand, you can command higher fees or salaries. People are willing to pay more for a recognized expert in the field. Personal Fulfillment: Personal branding allows you to be true to your personality, preferences, and values. It gives you the power to shape your own narrative rather than letting others define it for you. In essence, your personal brand image is a critical component of your professional success. It's not just about self-promotion, but about establishing your identity, building a reputation, and positioning yourself as a leader in your field. A well-crafted personal brand image allows you to present yourself confidently and authentically. It makes it easier for others to understand your value, which can lead to new professional opportunities. Curate Your Personal Brand Image: The Wardrobe Audit A "wardrobe audit" is a process where you evaluate the clothes you currently own to understand how they align with your personal style and image. It's an essential step when considering a reinvention of your personal brand image. Here's how it works: Inventory: You start by taking stock of every item in your wardrobe, from everyday wear to special occasion outfits. Evaluation: Next, you assess each piece based on factors like fit, condition, comfort, and how often you wear it. This also includes evaluating whether each item reflects your desired personal brand image. Sorting: After evaluation, you sort your clothes into different categories such as keep, donate, sell, or repair. Identifying Gaps: Once you've sorted your wardrobe, you'll have a clear idea of what's missing. These gaps could be essentials that you lack, pieces that could enhance your personal brand image, or items that could add variety to your wardrobe. Creating a Shopping List: Based on the gaps identified, you create a shopping list. This ensures future purchases are strategic and contribute to your personal brand image. Follow Afton Porter on Instagram Follow Afton Porter on Facebook

Enter the Style Squad giveaway here! https://katiejuststyled.com/giveaway   Are you ready to take your brand image to the next level and establish a profound connection with your audience? Look no further – the latest episode of Styled For Life is here! In this episode, we're diving deep into the 3 Pillars of Brand Image for Building Like, Know & Trust Factor.   Here's a sneak peek of what's in store: 1️⃣ Discover the art of infusing personal style and authenticity into your brand identity to create a captivating image that truly represents you. 2️⃣ Learn how to align your personal values seamlessly with your brand's messaging, fostering a strong and authentic bond with your audience. 3️⃣ Unlock the secrets to projecting authority and confidence through intentional style choices. 4️⃣ Embrace the transformative power of personal style in expressing your unique self and boosting self-confidence. 5️⃣ Gain valuable insights into the significance of making conscious fashion choices and their impact on the fashion industry.     Discover Your Style Archetype: https://katiejuststyled.com/quiz Email katie@katiejuststyled.com www.instagram.com/katieallenstylist www.katiejuststyled.com         The key moments in this episode are: 00:08:09 - Three Pillars of Brand Image 00:12:12 - Authenticity and Origin Story 00:14:39 - Understanding Your Stylepreneur Archetype 00:15:49 - Pillar #1: Authenticity 00:16:39 - Pillar #2: Alignment 00:24:12 - Pillar #3: Authority

I've often said that recognition is a strategy, not a destination. Few of us want to be stars or celebrities, but smart marketers today understand that recognition is a strategy to build your brand and business. So, how can you leverage social media to build your brand image like a celebrity? Let's find out from someone who's been behind the scenes of some of the most iconic artists' social media marketing. Today I'm joined by Cassie Petrey to discuss the importance of recognition in building a brand and business on social media. Cassie shares insights from her work with celebrated creators, emphasizing that while recognition is essential, it should not be the sole focus. Cassie and I explore the need for discipline, self-belief, and passion in navigating the challenges of social media, as well as adapting one's style to suit different platforms while maintaining brand consistency. Tune in to discover valuable strategies for leveraging social media to its fullest potential for your business. Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Cassie Petrey, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – CrowdSurf.net Cassie Petrey on LinkedIn (in/cassiepetrey) Cassie Petrey on Facebook (@cassiepetrey) Cassie Petrey on Instagram (@cassiepetrey) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you  ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Wondering how to salvage your brand from an ocean of negative perception? One of the West Coast's most-awarded branding agencies has the advice you need to transform your brand from a dud to a diamond! Learn more at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/ London : Los Angeles (LO:LA) 840 Apollo Street Suite 100, El Segundo, CA 90245, United States Website https://www.thelolaagency.com Email nick@thelolaagency.com

In this episode, I share my personal reflections on recent experiences and invite listeners to join me on this journey. From the joy of teaching and influencing, the beauty of forging relationships, to the courage in making hard choices - let's reflect on our wins, learnings, and the steps we've taken towards personal and professional growth.Encapsulated Show Notes:The importance of taking time to reflect on your wins and learning moments.Sharing my experience of speaking on a podcast and engaging with my audience.Discussing the joy and challenges of teaching and influencing others in their journeys.Reflecting on forging meaningful relationships, including the reconnection with my son, Cooper, and making difficult choices in friendships.Encouraging listeners to reflect on their own experiences and growth.Join The Influence Army Here! https://www.theinfluencearmy.com/FMLEmail me: contact@belove.mediaFor social Media:      https://www.facebook.com/MrMischaSubscribe and share with your business associates who could use a listen!

SummaryOn this episode of Service Evolution, host Shawn Black is joined by Jim Robinson, CEO of CGP Maintenance and Construction Services. Jim is also an author, speaker, certified business coach, and chairman of a nonprofit. Throughout the episode, Shawn and Jim discuss the importance of how service businesses brand themselves. The pair covers branding success stories, challenges, and advice that every business can learn from, whether it's part of the service industry or not.Show Notes(1:10) Introduction(2:59) What Inspired Jim to Start a Service Business(5:11) The Importance of Brand Image(12:07) Using Core Values to Keep Your Brand Consistent(14:10) Challenges with Branding a Service Business(19:46) Measuring Success with Your Brand(23:36) Common Mistakes When Branding a Service Business(26:21) Advice for Standing Out from the Crowd(28:32) Incorporating Customer Feedback(31:38) How to Stay Current with Marketing Trends(35:53) Keeping Your Service Brand RelevantLinksShawn BlackJim Robinson CGP Maintenance and Construction Quotes“So we got a lot of traction just based on that because it was truly aligned at my core with what I wanted to do with the rest of my life—be the CEO of a lot of fixers. And that's really how we started.” - Jim Robinson, (4:16) “You really have to come up with whatever that brand is as an identity piece. That's really important because that represents [you] when you can't talk to somebody.” - Jim Robinson, (8:02)“We meet needs and wants. And if you deliver on those consistently, that becomes your brand.” - Jim Robinson, (10:41)“I was able to build a business very quickly, but it's not sustainable until the team is there. And you've got to be able to trust your team. You've got to be able to grow the team. And that became my number one priority in a very short order.” - Jim Robinson, (24:56)“Being in business isn't about being in business. Being in business is about impacting. And Impacting lives is very intentional for us…And it's recognized by our clients. And we're well known, certainly in our space of service in the facility side. We're known across all verticals in that space. They just know who CGP is. We've been around a really long time, and they know we care for our people.” - Jim Robinson, (29:07)

Learn about how you can build a strong brand image. In the 63rd episode of the On Branding Podcast, Arek Dvornechuck interviews Fredrik Öst and Erik Kockum and talks about how you can build a strong brand image. Learn more: ➡️ https://www.ebaqdesign.com/podcast --- Support this podcast: https://anchor.fm/ebaqdesign/support --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support

This is Episode 3 of our Branding Series for this month "What is Brand Image?". It's all about leading you to become a brand boss. Listen to this episode to find out how to identify your brand's image and use it to get more clients! I cannot wait to see how they will help your business, stay tuned! Important Links: Instagram: https://www.instagram.com/alyece1smith Facebook: https:// www.facebook.com/alyece1smith Youtube: https://www.youtube.com/channel/UCMjBwbsVhB0SCiboaJj27MA Check out my Facebook groups for those that want to build their business online through social media: Socially Ausome Entrepreneurs https://www.facebook.com/groups/sociallyausomenetwork Leave a review here: Write a review for Socially Ausome Podcast. Thanks so much for listening to my podcast! If you enjoyed this episode and think that others could benefit from listening too, please share using the social media buttons on this page. Subscribing to The Podcast: If you would like to get updates on new episodes, you can give me a follow on your favorite podcast app. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alyece1smith/message Support this podcast: https://podcasters.spotify.com/pod/show/alyece1smith/support

In this episode, we talk about behind the scenes of creating retreat experiences, the concept of MVPs (most valuable payers), tips to elevate your brand and more! Kristen is a former TV news anchor turned entrepreneur, hosting brand image content retreats and helping women build their brands around the world. After 17+ years working as a television host and spokesperson, Kristen founded her business with her partner in 2019 to change how content and brand imaging was created. reFRAME created a new space in the industry and is using events to grow at a rapid pace. With a diverse background in events, marketing, fashion merchandising, and food and beverage, she ensures her client's brand image stands out in front of the camera and speaks to their MVPs (Most Valuable Payers). As a working mom of two and a military wife, Kristen understands efficiency in production and business and makes it her mission to help others do the same. Connect with Kristen! https://reframeyourbrand.com/ www.instagram.com/reframeyourbrand Sarah Brush xo Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos

Founded in 2000, Bokja had its first big break in New York City's ABC Carpet & Home with an acquisition of four pieces by Hollywood star Kate Hudson. What followed was a cascade of recognition and accolades by the likes of the FT's How To Spend It and stars like Madonna, Julia Roberts and designer Christian Louboutin. The Bokja duo offers us an insider look into the intricacies of their designs, but also the passion and sacrifices made that sit beneath the glamor of this popular Lebanese brand. We also delve into the psychology of what makes a design duo tick; what sets them apart; what keeps them ahead of trends and how they stay relevant. We also hear about the abandoned palace that became Bokja's HQ for 15 years– rabbit family and squatters notwithstanding!   Links: Financial Times: How to Spent It - “Our future is in Beirut” Nada Debs on The Lighthouse Conversations

Recorded live at the Utah Tourism Conference, Adam chats with Lance Syrett. Lance is the general manager at Ruby's Inn, the closest lodging to Bryce Canyon National Park. He shares his experience advertising the western show that recent Destination Marketing Podcast guest, Rosevelt Rawls, performed at last summer. Hear about how Lance has transformed Ruby's Inn from just another hotel to an immersive tourist experience. "No matter what you think about country music or any live show or dinner show, if we can get you through the door you're gonna love it . . . we always have a hard time telling that story, but thank goodness we have a good advertising partner that helps us do that." - Lance Syrett Ruby's Inn Destination Marketing Podcast Relic Agency The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit https://www.relicagency.com/ To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.

Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company's inbound and outbound marketing strategies. Eric has a solid background in building marketing strategies for IT and sales enablement industries, working in companies like KiteDesk, Pipeliner CRM and Nimble. Tune in to the latest episode of Marketer of the Month to learn more about the increasing demand for outsourced outbound prospecting and sales research, and building your brand to drive growth and revenue in light of it. On the Menu: 1. How outbound marketing aids in achieving typical goals for enterprise clients 2. Prioritizing building an aligned brand to drive growth 3. Doing more with less: marketing budgets in the downturn 4. Customer experience is now tablestakes: taking brand authenticity one step forward 5. Using social media to practice various types of dialogue and awareness 6. Helping prospects understand the value of partnering with your product

Are you wondering what it takes to enter the world of real estate? This week we hear from Jon Roosen, a Saginaw Valley State University Alumni, who has an undergraduate degree in Human Biology. He stresses the importance of listening to your heart and pursuing what makes you happy for the most successful outcome. He currently resides in Knoxville Tennessee, working as a Multifamily Real Estate Investor and Advisor. Jon gives advice to younger adults concerning finances or who may be interested in entering the world of real estate investing. He also discusses the significance of advertising and public relations while working in real estate and the importance of building a professional brand image. Connect with Jon: Linkedin - https://www.linkedin.com/in/jonroosen/ Email - Jon.Roosen@svn.com Connect with Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley/ Email: dolleyo@mail.gvsu.edu

We're wrapping up another week with a consumer revelation about the Auto Industry, JP Morgan's performance may be signaling a softer economic landing that the rhetoric suggests, KBB releases their annual Brand Image Report, and one kid designs a voting sticker that will make you cringe (and laugh). JP Morgan performance is NOT clearly signaling a downturnSecond-quarter profit at JPMorgan JPM -3.49%▼ Chase & Co. fell 28% from a year earlier even as the nation's largest bank said it is seeing few signs that a recession is imminent, underscoring the uncertainty looming over markets and the economy.JPMorgan's performance is typically viewed as a barometer on the broader economy given the bank's insights into consumer and corporate financial healthTake Away: The news should only be a portion of your barometer. Many sources are more level headed about financial futures than mainstream media may be portraying.KBB brand image awardsTesla taking top spots in the luxury categoryHonda maintaining best brand presenceThe awards are crowd sourced from over 12000 opinions and the annual Brand Watch Study by KBBTake Away: Must feel good to be a Honda dealer right now!“I Voted” spiderUlster County, NY held a contest for their new ‘I Voted' sticker and would have never expected the results they got.One of six finalists, the drawing by 14 year-old Hudson Rowan obtained over 90% of the popular vote.The image went viral across the internet, leading to the overwhelming win.“The county's election commissioners, Republican John P. Quigley and Democrat Ashley Dittus, acknowledged that they chose Rowan's design as one of six finalists because they knew it would get attention, especially on the internet, and in turn boost voter turnout.”Take Away: If you think culture is predictable, you're not paying attention Get the Daily Push Back email at https://www.asotu.com/Rock with us LIVE at ASOTU CON! Tickets: https://www.asotucon.comJOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/Read our most recent email at: https://www.asotu.com/media/push-back-emailShare your positive dealer stories: https://www.asotu.com/positivityASOTU Instagram: https://www.instagram.com/automotivestateoftheunion

This is episode 1077 of the Arete Coach Podcast with host Severin Sorensen and guest coach David McKnight, who is an executive coach, image consultant, personal brand strategist, speaker, author, and change management specialist. In this episode we explore "Leveraging Executive Brand, Image, and Presence" and David's journey in executive coaching and his 'executive make-over' business. David McKnight is a Certified Professional Coach and Energy Leadership Master Practitioner with iPEC Coaching. He is also the CEO and President of McKnight Image Lab, where he provides a unique combination of image consulting and executive coaching. Through McKnight Image Lab, David helps professionals transform their professional presence, personal brand, performance, effectiveness, and productivity. Before starting McKnight Image Lab, David was a management consultant with companies such as Ernst & Young, PricewaterhouseCoopers, and eLoyalty. He has also held several positions such as Head of Change Management, Global Head of Business Architecture and Solution, Sr. Enterprise Integration Manager. David has also worked as an image consultant within the fashion industry. From these experiences, David has combined his love for style with his corporate knowledge and started helping business leaders through executive coaching and image consulting. He has been featured in The New York Times, New York Post, The Huffington Post, and INC. Magazine. He has helped leaders from Verizon, Goldman Sachs, American Express, Spotify, and many other leading brands. He is also the author of, “The Zen of Executive Presence. Learn more about executive presence and other coaching topics at AreteCoach.io. The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io. This episode was produced on March 9, 2022. Copyright © 2022 by Arete Coach™ LLC. All rights reserved.

Today, we have Rena Williams as a guest on the show. Rena Williams is a brand image coach and consultant with over 15 years of experience in strategic  branding and marketing. Through her company, Rena T. Williams Consulting, Rena helps professional,  high-achieving women elevate their brand so they can increase their pricing and attract their ideal clients.   After co-founding her own lifestyle brand, SoRen Tea, Rena knew that other entrepreneurs needed help  with positioning their brand to attract the right opportunities. Rena focuses on infusing personality into  brands, enabling them to be more authentic and relatable. Her coaching and consulting techniques are  driven by data, strategy and innovation, positioning her clients to be the premier and obvious choice for  their clients.   Today, Nicole and Rena discussed: The definition of brand strategy and why it is important for every business Rena's signature framework to elevate your brand image and experience AND... Why it's important for A&D sales reps to consider their personal brand  *** Get in touch with Rena Williams Website: https://renatwilliams.com/ | Instagram/Clubhouse/Twitter: @renatwilliams   Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>>Register for the next Thrive In Design live training here.

About This Episode: Josh Elledge is U.S. Navy veteran who became a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their authority and influence. However, while growing their better-than-PR agency, UpMyInfluence discovered that building 7-figure B2B Sales Systems (with zero paid advertising) is actually what what they do better than anyone else on the planet. UMI was the natural outgrowth of his first startup, SavingsAngel.com which had grown to more than 50 employees and grossed more than $6 million in sales with zero paid ads. He did it all through building authority and serving audiences in the media. Josh is a frequent speaker at business and startup conferences including Social Media Marketing World and a Tony Robbins event for his Business Mastery grads. He's a weekly consumer expert on Fox 35 Orlando and News 13, writes a syndicated column for nine newspapers (with total readership above 1.1 million readers), and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times. Passionate about his family, physical fitness (an avid fitness geek and 5K to marathon runner), and breaking out of Escape Rooms, Josh now lives in Orlando with his wife and three children. Find out more about Josh at: LinkedIn - https://www.linkedin.com/in/joshelledge Saving Angel - https://savingsangel.com/ More about Josh - https://upmyinfluence.com/about-josh-elledge/ Twitter - https://twitter.com/joshelledge Check out our YouTube Channel: Jeremyryanslatebiz Make Extraordinary a reality: jeremyryanslate.com/extraordinary See the Show Notes: www.jeremyryanslate.com/875 Sponsors: Gusto: This episode is sponsored by Gusto. Run your payroll the easy way, the same way we do at Command Your Brand. You'll get a. $100 Amazon Gift Card just for running your first payroll! http://www.jeremyryanslate.com/gusto Sweet Process: Offers a 14-day free trial, but as a loyal listener of this podcast, you can try for 28 days, free of charge. You don't even have to enter a credit card to get started. Just navigate to sweetprocess.com/cyol to start your free 28-day trial today.