The Quad - Higher Education Podcast | Carnegie

You'd have a hard time running into Ohio University's Mateo Remsburg without a big smile on his face. Mateo recently accepted a top enrollment management role at OU where he's hit the ground running. He previously served as the Director of Recruitment at the University of Utah where he spent 18 years of his career. Listen as Mateo and Eric Page discuss what it's like to adapt to a new university's admissions culture, how it feels to hit the reset button after nearly two decades at one institution, and the major items Mateo and his team are prioritizing.

Greg Zaiser, Vice President for Enrollment has been at Elon University for the past 30 years. For the last 10 years he's served as the VP for Enrollment but also worked in other areas of the university including advancement, international recruitment, and graduate recruitment. His background in these multiple areas at the same university has given him clarity about who Elon University is as an institution, and what it strives to be in the future. Listen as Greg and Eric discuss how university enrollment has changed in the last 10 years, what's needed to accelerate financial aid access for students, and what the future holds for international recruitment.

Ryan Bradley, Vice President for Strategic Communications, University of Alabama, discusses why previous enrollment success could be the greatest threat to future success. Despite past and current enrollment and branding success, even the University of Alabama can't afford to get too comfortable.  In episode six of season three of The Quad, Ryan talks about how the athletic success of the university has affected its brand and enrollment strategies. He also discusses his career path and ho he ended up as a direct report to a university president in a previous role. Eric and Ryan also break down the make up of the strategic communications team at Alabama and how they all work cohesively under the same umbrella.

Michelle Lewis serves as the Assistant Vice President for Enrollment Planning at Washington State University. In the fifth episode of season three of The Quad, host Eric Page and Michelle discuss multi-campus enrollment strategy. They dive into how the motivations of an enrollment strategist may change over the course of their career (and why that's a good thing). Michelle also touches on what her team is prioritizing on the enrollment front and how Washington State University is eager to pilot hybrid models of course delivery to better suit the needs of today's students.

As the director of web & multimedia marketing at the University of North Dakota, Tera Buckley knows a marketer's job is never done, and never should be done. In the fourth episode of season three of The Quad, Tera discusses why marketing integration across a large university is incredibly important to its branding and messaging. She explains why marketing integration is so difficult in higher ed and why proving the success of integration will get more stakeholders on-board. Listen as Tera defines the way she measures success in marketing and how UND's unconventional approach to their website redesign led to 5x more leads.

What's Adam Castro's wish? He'd like higher ed institutions to take chances on ambitious enrollment and admissions strategists. Giving more responsibility to a determined individual before they feel ready may allow them to rise to the challenge. This was the case for Adam when he pivoted from Wall Street and the non-profit sector to work in higher ed. In the third episode of season three of The Quad, the Mercy College Vice President of Admissions, Adam Castro discusses how Mercy invested heavily in their technology at the time of the pandemic and pushed their institution into a  new digital era. He also looks back on the difference in responsibilities from moving to from a director role to VP role  and how important it is to delegate and  lean on experts.

In an effort to stand out and be different, many higher institutions chase shiny objects – whether it's new enrollment approaches or marketing tactics. In the second episode of season three of The Quad, Assistant Vice Chancellor for Marketing & Content Strategy, Jennifer Schufer discusses why having a strong integrated marketing foundation is of utmost importance. Having the big picture in mind keeps her and her team focused on marketing goals and brand consistency across a university with multiple colleges.

What does it mean to be a caring provider in a leadership role at a university? In the first episode of season three of The Quad, Stacy Gato, VP of Enrollment, shares her experiences leading Averett University through the COVID-19 pandemic, rebranding a diverse institution, and the revitalization of Danville, VA.

In Part 2 of a conversation about the college search during COVID-19, Eric welcomes Carnegie colleagues Scott Ochander, Alexa Poulin, Jen Lonchar, and Jim Kelly to offer their perspective on what the past year has been like for their college-bound kids.

Eric welcomes four high school students from across the country to talk about the impact of COVID-19 on their high school experience, the college search process, college marketing, and what factors they weighed in their college decisions.

Eric welcomes Jaime Hunt, Vice President and Chief Marketing and Communications Officer at Miami University of Ohio to talk about brand building and storytelling, leadership and change management, diversity in higher education, and personal topics about Jaime's childhood in Minnesota, tortoises, Star Wars, and more.

Eric welcomes Bobby Andrews, Senior Director of Enrollment Initiatives at Rose-Hulman Institute of Technology, to discuss the nuances of recruitment for a STEM-only institution, yield season in an unpredictable year, life balance and the power of therapy, and parenting during a pandemic.

Eric welcomes Abilene Christian University Senior VP of Marketing and Strategic Communications Linda Bonnin to talk about the marketing value and opportunity in ACU's improbable run in the NCAA Men's Basketball Tournament, transitioning jobs during the pandemic, the importance of strong web design, and how Linda's roots in journalism shaped her skillset early in her career.

Eric welcomes Erin Gabriel, College & Career Coordinator at Dowling Catholic High School in West Des Moines, Iowa, to discuss what it's been like to serve high school students through the college search process during a global pandemic, standardized testing interruptions and a test-optional future, hits and misses by college marketers, and what Erin wishes she would've known when she worked in college admissions.

Eric is joined by Ken Higgins and Erin Gore from Technolutions Slate to talk about the launch of Slate.org, the evolution of Slate for Student Success, new and emerging features to the Slate CRM, and what it all means for the future of student search and college enrollment management and marketing.

Eric is joined by Karen Chen, AVP for Enrollment at Oklahoma State University, to discuss the shift in the 2021 enrollment cycle, serving the land-grant mission in the new world, leading a team through the pandemic, and Karen's passion for country music and Broadway musicals.

On the Season 1 finale, Eric welcomes Liz Gross (CEO of Campus Sonar), Kayla Hersperger (Slippery Rock University), Anice Barbosa (Wheaton College), and Erika Fields (Carnegie Dartlet) to talk higher education social media trends. • Balancing and prioritizing social platform presence • Leveraging TiKTok and/or Reddit for higher education marketing • Facebook myths and opportunities • Predictions for social media in 2021

Eric Page is joined by Ericka Mathews-Jackson (Wayne State University), Bob Stewart (Jacksonville University), Adam Stoltz (University of Idaho), and Tony Sarda (St. Mary's University (TX)) to discuss the following topics: • Delayed college search cycle for the Class of 2021 • COVID-19 on campus: Protecting students and providing education • Mental health and professional development • Politics and higher ed: What's it like on campus the week before the election?

Eric welcomes enrollment leaders Jennielle Strother, Mitch Warren, Mateo Remsburg, and Jacob Browne to discuss the “test-optional” movement, recruitment of the Class of 2021, leadership and change management, and NACAC conference memories.

Welcome to episode three of The Quad vodcast, a monthly higher education video podcast by Carnegie Dartlet. This episode dives deeper into the psyche of graduate students and how that has changed over the past six months during the COVID-19 pandemic. The group also discusses how graduate education can be delivered during the pandemic and how schools have approached creating scenario-based contingency plans for both in-person and online delivery for Fall 2020. Later, the group explores if the pandemic's unprecedented cycle has permanently altered graduate education, creating a new normal for graduate enrollment and recruitment strategies. Our host Eric Page, Carnegie Dartlet's VP of Enrollment and Marketing Strategy, is joined this month by four higher education thought leaders: - Jeremiah Nelson, Director of Enrollment Management, Wake Forest University, Charlotte MBA Programs - Amanda Ostreko, PhD, Assistant Vice Provost and Director of Graduate Enrollment Management, University of Kansas - Jason Hamilton, Assistant Vice President, Graduate and Corporate Recruiting, Lipscomb University - Mark Cunningham, EVP of Business Development, Carnegie Dartlet Learn more about Carnegie Dartlet's The Quad vodcast, including access to previous episodes at https://www.carnegiedartlet.com/resources/the-quad/

Eric Page is joined by Lori Greene (Butler University), Gareth Fowles (Lynn University), Ellen Johnson (The College of St. Scholastica), and Jennifer Lonchar (Carnegie Dartlet) to discuss the following topics: • Returning to campus • Gearing up for fall recruitment and “travel season” • International student recruitment and retention • Personal and professional wellness

Eric Page is joined by Heather Daniels (Colorado State University), Kent Barnds (Augustana College), Todd Rinehart (University of Denver), and Darryl Jones (Gettysburg College) to discuss the following topics: • Continued impact of COVID-19 on admission and recruitment • Higher education's role in racial equity and social progress • Admissions as a career • Work and life in quarantine