Podcasts about capacity interactive

I'm thrilled to introduce you to a very special guest, someone I've had the pleasure of working with closely: Lynette Shy, CEO of Confluence Art Solutions. Having seen Lynette's marketing prowess firsthand during our time together at BalletMet and her performing arts organization, I can tell you, her journey from corporate America to entrepreneurial success is truly inspiring. Lynette takes us on a journey from corporate America to entrepreneurship, focusing on empowering small and micro arts organizations. Here are some highlights: 1️⃣ **Starting from the Corporate World**: Lynette's career began in corporate America, but a layoff sparked her entrepreneurial spirit. 2️⃣ **Venturing into the Arts**: From founding SNAP to diving into marketing, Lynette gained insights into the nonprofit arts world. 3️⃣ **Transitioning into Marketing Roles**: Despite lacking a formal marketing background, Lynette's passion and learning drive led her to excel in marketing roles. 4️⃣ **Navigating Challenges during the Pandemic**: Lynette's journey through Capacity Interactive and real estate led to the birth of Confluence Art Solutions. 5️⃣ **Launching Confluence Art Solutions**: Lynette and her husband's venture supports small arts organizations with tailored marketing strategies. 6️⃣ **Providing Comprehensive Support**: Confluence Art Solutions offers a range of services to help arts organizations achieve their goals effectively. 7️⃣ **Overcoming Challenges and Embracing Growth**: Lynette emphasizes networking, workload prioritization, and addressing burnout for sustainable success.   Connect with Lynette on platforms like TikTok, LinkedIn, and through Confluence Art Solutions' website to learn more about her journey and services.  

Katie checks in with senior consultant at Capacity Interactive, the premier digital marketing consulting firm for culture and the arts, and her professor at NYU, Jane Whitty.

Something very different this month! Tom was recently a guest on Capacity Interactive's podcast, CI to Eye, and spoke about TOCG's views on salary transparency, hiring (and resignation) trends and practices in the arts, and the importance of caring for the people who make the arts work. Now we're bringing this conversation to you, our loyal Changing Arts listeners. For more on Capacity Interactive, visit www.capacityinteractive.com, and to hear the original full episode with additional content for arts marketers, visit https://bit.ly/3wVXT5X. For more on Tom O'Connor Consulting Group, visit www.tomocgroup.com. TOCG's recently-published salary transparency policy can be found at www.tomocgroup.com/thoughts/a-message-on-salary-transparency.

Madeline Pollis is the Industry Enrichment Content Producer & Assistant to the President at Capacity Interactive. A former opera singer, Madeline joined Capacity Interactive in 2018, where she produces the CI to Eye podcast and CI to Eye Live! She also works on the Arts Industry Digital Marketing Benchmark Study, Performing Arts Ticket Buyer Media Usage Study, and is part of the team that produces Digital Marketing Boot Camp for the Arts. In this episode, Erik and Madeline have a candid conversation about the Arts Industry Data Analysis: Pandemic Response research. They explore the methodology and share never-before-heard insight into what the data means for arts marketers now and into the future.    

Aubrey Bergauer (U.S.A.) defies trends and then makes her own. Hailed by San Francisco Chronicle as a “dynamic and innovative administrator,” her focus on not just engaging—but retaining—new audiences grew Seattle Opera’s BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to double the size of its audience and nearly quadruple the donor base.   Praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” and which drove the California Symphony to become “the most forward-looking music organization around” (San Jose Mercury News), Bergauer’s ability to strategically and holistically examine and advance every facet of the organization, instilling and achieving common goals and vision across what are usually siloed marketing, development, and artistic departments creates a transformational change in the audience, in the office, on the stage, and in the community. A graduate of Rice University with degrees in Music Performance and Business, classical music is Bergauer’s vehicle to make the world around her better, through programs that champion social justice and equality, through marketing and audience development tactics on the forefront of trends and technology, and through delivering revenue and results in the rapidly changing landscape of funding, philanthropy, and consumer behavior. Bergauer shares these ideas in her consulting work and in speaking engagements across North America, including conferences for Adobe’s Magento, TEDx, Blackbaud, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras. Website   ---------- Make Monday Mine is hosted by Deborah Claire Procter and produced by Clear Insight Productions This is about conversations so we’d love to hear your thoughts and take-aways.  Email your questions and comments to: comments@makemondaymine.com If you enjoyed this episode then it would be wonderful if you can head over to Apple Podcasts and kindly leave us a rating, a review and subscribe! ----------  

Aubrey Bergauer is Changing the Narrative of classical music and with her company Aubrey is changing the way businesses see themselves and propel companies to reach a broader audience. Contact InfoAubrey's Profilelinkedin.com/in/aubreybergauerWebsiteaubreybergauer.com/ (Company Website)TwitterAubreyBergauerAbout"Credited by Southwest Magazine with “redefining the classical concert experience as we know it,” Aubrey Bergauer defies trends and then makes her own. Her focus on not just engaging — but retaining — new audiences grew Seattle Opera's BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to nearly double the size of its audience and quadruple its donor base.Praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” Bergauer's ability to strategically and holistically advance every facet of an organization, instilling and achieving common goals and vision across typically siloed marketing, development, and artistic departments, is creating a transformational change in the audience, in the office, on the stage, and in the community.A graduate of Rice University with degrees in Music Performance and Business, Bergauer shares these ideas via her consulting work and speaking engagements across North America, including conferences for Adobe's Magento, TEDx, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras."[Bergauer] points the way to a new style of audience outreach—one that's not for millennials only." —Wall Street Journal"A millennial who believes in both Mozart and metrics...redefining the classical concert experience as we know it.” —Southwest Airlines Magazine"[Bergauer] bristles with statistics, ideas and sharp new perspectives on the challenges facing symphony orchestras in the 21st century.” —San Francisco Chronicle“These days in the Bay Area, the California Symphony may be the most forward-looking music organization around.” —San Jose Mercury News" (LinkedIn, 2020)

This top-rated session from Capacity Interactive's Boot Camp 2020 explores what three incredible arts leaders have learned navigating their teams and themselves through this turbulent year. Whether you’re a team member, lead a department, or run an entire organization, this session will give you inspiration and insight as we move through this uncertain time.

My guest today is Aubrey Bergauer, one of the most dynamic trailblazers in the music industry on a mission to redefine the classical music experience as we know it. Sound ambitious? Keep reading. Aubrey has led the charge in not just engaging — but retaining — new audiences. What a concept…and we talk about a few really disturbing audience statistics that you are not going to believe. Aubrey is also going to bust a few myths about why free concerts don't work why it just doesn't matter if you wear jeans and a t-shirt to the concert hall and how human connection is the way to create real brand loyalty. And if you are a solopreneur who hates public speaking or thinks they hate sales and marketing, Aubrey is going to give you some perfect solutions for that too. I have been looking forward to this episode for months, so stop whatever you're doing, stop practicing, stop doing the dishes, and get ready to take some notes, because this conversation is going to dig deep on some big issues. About Aubrey Credited by Southwest Magazine with “redefining the classical concert experience as we know it,” Aubrey Bergauer defies trends and then makes her own. Her focus on not just engaging — but retaining — new audiences grew Seattle Opera's BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to nearly double the size of its audience and quadruple its donor base. Praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” Bergauer's ability to strategically and holistically advance every facet of an organization, instilling and achieving common goals and vision across typically siloed marketing, development, and artistic departments, is creating a transformational change in the audience, in the office, on the stage, and in the community. A graduate of Rice University with degrees in Music Performance and Business, Bergauer now shares these ideas via her consulting work and speaking engagements across North America, including conferences for Adobe's Magento, TEDx, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras. Links LinkedIn: https://www.linkedin.com/in/aubreybergauer/ Twitter: https://twitter.com/AubreyBergauer Instagram: https://www.instagram.com/aubreybergauer/ Facebook: https://www.facebook.com/AubreyBergauer YouTube: https://www.youtube.com/AubreyBergauerTV Website: https://www.aubreybergauer.com   Honesty Pill Links Free Resource Library Facebook Group Mailing List   Other Links Movie: "Office Space" (1999) 

My guest this week is arts administrator and thought leader, Aubrey Bergauer. Credited by Southwest Magazine with “redefining the classical concert experience as we know it,” Aubrey Bergauer defies trends and then makes her own. Her focus on not just engaging — but retaining — new audiences grew Seattle Opera’s BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to nearly double the size of its audience and quadruple its donor base.Praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” Bergauer’s ability to strategically and holistically advance every facet of an organization, instilling and achieving common goals and vision across typically siloed marketing, development, and artistic departments, is creating a transformational change in the audience, in the office, on the stage, and in the community. A graduate of Rice University with degrees in Music Performance and Business, Bergauer now shares these ideas via her consulting work and speaking engagements across North America, including conferences for Adobe’s Magento, TEDx, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras.The question of the week is, "Does the field of classical music focus enough attention on its audiences?" Aubrey and I discuss why those who are unfamiliar with classical music don't feel welcomed into the classical music space, her tenure as Executive Director of California Symphony, the siloed nature of departments in organizations, why diversity is essential for the survival of classical music, and the internet's role in growing classical music's audience. You can find out more about Aubrey Bergauer on her website, aubreybergauer.com, on Instagram @aubreybergauer, and read her articles on medium.com.

Having a presence digitally means more than just having a website. Molly Garber of digital marketing firm Capacity Interactive, which counts Jazz at Lincoln Center, Carnegie Hall and The Kennedy Center as clients, shares five core priorities and how you can tackle them successfully, even with limited time and money. Moderator: Aaron Bisman (Jazz at Lincoln Center). Panelists: Molly Garber (Capacity Interactive).

In this episode, Grace Puckett, Technology and Innovative Content Manager, interviews Jess Bergson, a consultant with Capacity Interactive and Master of Arts Management alum (CMU), to discuss Google Tag Manager. Learn what it is, how to implement it, and how it can increase data collection for your arts organization.

At Digital Marketing Boot Camp for the Arts 2019,  we hosted a panel called “Should Your Arts Organization Produce a Podcast?” With podcast listenership on the rise, we wanted to hear from arts administrators about their efforts producing podcasts. Alison Goldberg, Consultant at Capacity Interactive, interviewed three arts administrators about their organizations podcasting efforts: Laura Diffenderfer, Associate Director, Content Strategy, The Joyce Theater Elke Dehner, Director of Marketing and Communications, The Rubin Museum of Art Meg Stoltz, Digital Marketing Manager, Seattle Opera

Cardozie Jones is the founding principal of True North EDI, a consulting firm committed to equity, diversity, and interdependence. Cardozie has worked with the Capacity Interactive team as well as many other organizations on the practices, policies, and systems that have the potential to create inequity and exclusion in our workplaces and society. In this episode, Cardozie and Erik talk about the societal influences that inform how we experience the world. They also discuss how to distinguish between diversity and representation and the protocols that keep us from having productive and meaningful conversations about race.

Colleen Dilenschneider is the author and publisher of the popular website, Know Your Own Bone, and Chief Market Engagement Officer at IMPACTS Research. Colleen uses big data to help cultural organizations understand everything from what gets people off the couch, to what social channels potential patrons are using. This is a unique episode - it's a break from our typical Q&A format. We are sharing audio from Colleen's keynote session at 2017 Digital Marketing Boot Camp for the Arts. In this episode, Colleen discusses why digital engagement is anything but optional for arts organizations today. From increasing reputation to bumping satisfaction, driving attendance and securing donations, Colleen talks about how social media and digital engagement play significant roles in the solvency of cultural engagement. You can find the full video session on Capacity Interactive’s Facebook page.

Kathleen McFarlane leads search initiatives at Capacity Interactive. Her team focuses on paid and organic search efforts for arts organizations. Recently, Google made significant changes to the Google Grant program. In this episode, Erik and Kathleen talk through this evolution and discuss how arts organizations can manage these changes. They also examine many of the updates to the Grant program, the continued importance of mobile, and how organic search should play a role in arts organizations' digital efforts.

Erik Gensler is the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, whose clients include the country's leading arts institutions. In 2010 Erik founded Digital Marketing Boot Camp for the Arts, the only conference 100% focused on digital marketing for arts and cultural organizations. Erik hosts a podcast series about arts administration called CI to Eye. He is most proud of CI placing #25 on Crain's Best Places to Work in NYC in 2016 and 2017.     In this podcast Michael and Erik discuss: How to think about creating the "right size" company. Erik's best digital marketing strategies. How to create a compelling story in your digital marketing. Why knowing your key metrics is essential for marketing success. How to use Facebook in your marketing funnel. Erik's predictions for the future of digital technology. How to build a values-based culture. How to find the best people for your team and set them up for success. Erik's approach to giving critical feedback.

Johnna Fellows Gluth, a Senior Consultant at Capacity Interactive, worked alongside CI's study partners at WolfBrown, to create the Performing Arts Ticket Buyer Media Usage Study. Johnna oversaw the research and analysis of a survey of nearly 27,000 recent ticket buyers to help the field understand media habits of likely arts attendees. The survey provided tangible takeaways for arts administrators. In this episode, Erik and Johnna discuss the survey methodology, review key takeaways from the data, and explore how arts organizations can use this information to guide strategic thinking.

Jenny Kreizman is a Senior Analyst at Capacity Interactive. She came to CI with no analytics skills and is now a website analytics and optimization pro. Her story of learning these technical skills is inspirational. In this episode, Erik and Jenny talk about flexing one’s curiosity to learn new skills, what it is like to be a woman in a highly technical role, and how arts organizations can better use website analytics and optimization to improve their web experiences.

In this unique episode of CI to Eye, the tables are turned and Erik Gensler, CI's President, becomes the interviewee. Led by Ashley Dunn Gatterdam, Senior Consultant at Capacity Interactive, Erik and Ashley discuss the origins of CI, lessons in leadership, digital strategy, and the evolutions within the company and field over the years.

Christopher Williams is a 20+ year arts marketing veteran and is the Vice President at Capacity Interactive. Erik may be biased but often says that Christopher is one of the smartest and hard-working arts marketers he's ever met. In this episode, Erik and Christopher talk about what makes a good marketing leader, why it's so challenging for some organizations to make the transition to digital marketing, and take an insider's look at Capacity’s company culture.

In 2011, Erik Gensler founded the annual Digital Marketing Boot Camp for the Arts, a two-day conference in New York that features some of today's leading digital marketers. In this episode, we chat with Erik about the conference and why everyone in the arts should seriously consider attending. At the same time, Erik is the founder and president of Capacity Interactive, a digital marketing firm that works with major arts organizations including the Kennedy Center, Jazz at Lincoln Center, The Goodman Theater, and the Pacific Northwest Ballet. His company is at the forefront of digital marketing for arts organizations.