Podcasts about google grants

 I'm thrilled to welcome Sean Littman to this episode of Lead with Heart. Sean is a true disruptor in the nonprofit digital space, bringing over a decade of expertise in digital marketing to help organizations grow and scale. He has transformed the way nonprofits leverage Google Grants and email marketing to build stronger communities and increase impact. We're diving deep into the importance of digital marketing for nonprofits, effective strategies for email marketing, how to leverage Google Grants, and how to create impactful campaigns.In this episode:[02:51] Sean's journey into the nonprofit digital space[06:38] Offers that nonprofits can use to get people in the door[10:38] Mistakes that nonprofits make when leveraging digital tools[13:27] Understanding your audience[18:49] Leveraging Google Grants[20:45] Retention marketing[26:29] Effective nonprofit email marketing strategies[32:23] Scaling your digital impact without overwhelming your donorsCONNECT WITH SEANLinkedIn: Sean LittmanYouTube: @NonprofitAcademyPodcast: Profiting With NonprofitsEmail: sean@givesuite.com Website: https://givesuite.com/ & https://catch22nonprofit.com/ Send Haley a suggestion or request via text HERE!My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox's easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.orgCONNECT WITH HALEYHaley is a Certified Fund Raising Executive (CFRE), Stress Management Coach, and EmC trainer. She founded The Savvy Fundraiser, a nonprofit consulting and coaching business, and has experience with nonprofits in human services, homelessness, and youth sectors. Specializing in EmC, leadership, board development, and fundraising, Haley is dedicated to empowering nonprofit leaders to create thriving organizations.Instagram: @thesavvyfundraiser LinkedIn: Haley Cooper, CFREWebsite: thesavvyfundraiser.comProduced by Ideablossoms

Digital marketing isn't about chasing trends—it's about results.

So excited for this bonding experience for us! Yes, I'm talking to YOU! :) Tune in for Recaps of The Bachelor from the perspective of a Breakup Coach... bringing you insights, laughs, and plenty of real talk! Season 29 starts Monday, January 27th! Join me every Tuesday as I break down the red flags, hilarious moments, and love lessons from the most dramatic reality show on TV. Even if you don't watch the show, you'll still learn what not to do when it comes to dating, relationships, and healing from heartbreak. So, whether you're looking for "the one" or trying to avoid another trainwreck... there'll be something for everyone in these recaps! Can't wait! Remember to grab some snacks! Trina  

If you're frustrated trying to spend your church's Google Ad Grant, you're not alone. In this episode, Jono Long breaks down practical ways to make the most of your $10,000 Google Grant budget each month. Learn why spending the entire grant is challenging, how to set up essential tools like conversion tracking, and why having multiple ad groups per campaign can make all the difference. Jono also shares creative ideas for connecting your church's unique offerings—like community food pantries or even a church dog park! Whether you're a beginner or an experienced marketer, this episode will give you insights and inspiration to drive more online engagement for your church. Don't miss these tips to unlock the full potential of your Google Ad Grant!

Maximize your Google Grant in Three (Mostly) Easy Steps

Scott Needham sits down with Ishan Soni, the founder of Ad Grants Genie, to discuss innovative strategies for reducing Amazon advertising costs while driving sales.Discover how to harness the power of Google's $10,000 monthly grant for nonprofits to generate free traffic and elevate your brand visibility.Learn the ins and outs of Google's ad grant program, including eligibility requirements and best practices for maximizing its benefits. Explore the steps in creating a nonprofit that aligns with your brand and effectively leverages the grant to drive Amazon sales.Don't miss this opportunity to revolutionize your Amazon selling strategy and unlock new growth opportunities. Tune in now!Episode Notes:01:25 - Ishan Soni Introduction 03:20 - Understanding Google Grants Program 04:35 - Establishing a Nonprofit for Amazon Sellers 06:00 - Examples of Nonprofits Created by Various Brands 06:55 - Implementing Google Grants for Amazon Sales 10:00 - Compliances and Guidelines 10:55 - Managing Taxes and Reporting for Nonprofits 13:50 - Granular Execution and Traffic Conversion 17:15 - What is an Advertorial? 19:15 - Leveraging the Nonprofit Setup 21:35 - Tools and Services Offered by Ad Grants Genie 23:20 - Giving Back Through Nonprofit 24:10 - Importance of Building Something Beyond Amazon Website: https://adgrantsgenie.com/ Related Post: The Best Financing Loans for Amazon Sellers

Sean Littman, a Google Ads and Google Grants expert, shares his insight on leveraging Google's $10,000 monthly ad credit to drive traffic, grow your email list, and ultimately increase donations. From keyword research to creating compelling email sequences, Sean breaks down his proven strategies for maximizing the impact of Google Grants. He also delves into the importance of storytelling in nonprofit marketing and how to re-engage dormant email lists effectively. Listen to this episode for actionable tips and tools to enhance your nonprofit's digital presence and fundraising efforts. This episode answers the following questions: What are Google Grants? How can my nonprofit benefit from Google Grants? How can I maximize the $10,000 monthly ad credit from Google? What are effective strategies for creating Google Grant campaigns? How can storytelling enhance nonprofit email marketing? What are the best practices for re-engaging my dormant email list? Links mentioned in this episode: GiveSuite Catch22 Looking for more? Check out these amazing episodes: Ep 156: The Perfect Money Pitch: Fundraising for Sustainability with Dr. Shantell Chambliss (Apple Podcasts, Spotify, or our website with show notes) Ep 337: Planned Giving: Your Nonprofit's Guide to Big Impact with Tony Martignetti (Apple Podcasts, Spotify, or our website with show notes) Discover insights that align perfectly with Sean Littman's strategies for maximizing Google Grants and boosting your nonprofit's impact!

Ethic Advertising Agency: Founded in 2014, specializes in paid advertising and the creative that supports it for the advertisers that are too big for a small shop and too small for a big shop. ($50k to a few million in ad spend).  We provide in-house digital advertising (PPC/SEM, OTT/CTV, Display, Video Pre-roll, Native, Social Media, Google Grants, Digital Audio, etc...), media buying, media planning, and creative (video, animation, graphic design, audio, and website development) services.  There are 15 employees. https://www.ethic-ads.com/Qujam: Self-serve geofence advertising software with no minimums.  We launched this brand in 2023.  It allows anyone to easily run geofence advertising campaigns for display, OTT/CTV, and video pre-roll campaigns.About Jeff:  I knew I wanted to run an ad agency when I was in college.  I spent nearly 10 years building the capital and skills at CBS TV, as a media buyer/planner, and some real estate investing to launch Ethic Advertising Agency in 2014. I authored a short e-book on the 9 Reasons Why Advertising Doesn't Work and I'm big on culture and core values in the advertising agency space having given talks around the subject at Ad Week and for the Media Association of Pittsburgh. I'm married with two children and a dog!

In today's episode, Jenny shares her top four tips for marketing on a budget. The vast majority of folks in the healthcare space operate on a smaller budget, and Jenny shares the following tips for maximizing marketing performance when budgets are tight:   Know your audience. Who are you marketing to? Develop and understand personas around your target audience, so that you know you're effectively reaching them. Create an annual plan. Rather than playing catch up or trying to squeeze a lot of results into a smaller time frame, create an annual plan that maximizes your budget throughout the year to drive consistent results and growth. You are a bottom funnel marketer! Be sure to target people who are actively looking for the services you offer and are actively seeking a solution to their problem. Be sure to leverage Google Grants if you are a nonprofit. Build a measurement plan and dashboard. Make sure you understand your marketing performance and results. Track all key actions on your website, so that you can effectively optimize performance for prospective customers.   This episode is worth the listen, as Jenny shares all the details marketers need to know when marketing on a budget.   Connect with Jenny:  https://www.linkedin.com/in/jennybristow/

As Founder and Customer Happiness Director of Beeline, Chris is thankful to get to help nonprofits grow their mission and donor base through digital marketing, specifically Google Grant, Bing, and Facebook ads. Most of all, he's thankful to be the dad to seven kids and to help them learn to live generously.  Key Takeaways:Digital marketing is a powerful tool for nonprofits to achieve their organizational goals. The key to having an effective digital marketing strategy is to focus on giving value. Create content that addresses donor's questions, entertains, and solves their problems. When you focus on producing valuable content for your audience, you won't have to waste too much effort on self-promotion. People will naturally gravitate toward you. Leverage existing content to provide value without sacrificing too much time, collaborate with partners in creating mutually beneficial projects, and utilize Google Ad Grants to increase awareness and grow email lists. Take a step-by-step approach to building relationships and enrolling people in the organization. Utilize tools like Facebook lead ads and Google Ads to attract new subscribers. Focus on creating engaging content to continually attract new donors. “It's not just attraction. It's nourishing. The flower provides nourishment for the bee. it's not just about making ourselves look nicer.” “A lead magnet is putting together a piece of content that is valuable, is helpful, provides an answer to questions that your potential donors have and helps them solve a problem, or entertains them.” “Google grants are effective if your attitude and approach is, ‘What are people looking for? And how can we meet them there?'” - Chris Barlow Reach out to Chris Barlow at:Website: https://yourbeeline.com/LinkedIn: https://www.linkedin.com/in/cbarlow-nonprofit-marketing/Email: chris@yourbeeline.com   Ask for and receive all you want need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at www.theinfluentialnonprofit.com Book your quickie intro call with Maryanne here! Connect with Maryanne Dersch: https://www.courageouscommunication.com/connect

In this enlightening second part of the Google Grant series, join Jono and Melissa as they delve deeper into the practical steps of leveraging the Google Ad Grant for churches. Following up on their guide to obtaining the grant, this episode focuses on actionable strategies to effectively use the grant once acquired. From addressing common misconceptions about Google Ads for small to medium-sized churches to detailed walkthroughs on setting up your first campaign, the duo covers essential tips to maximize your grant's potential. Whether you're looking to enhance your church's online presence or curious about the intricacies of Google Ads, this episode offers invaluable insights into making the most out of this fantastic opportunity. Tune in to transform your digital marketing efforts and engage your community like never before.  

Sun, 04 Feb 2024 23:40:00 +0000 https://master-of-search.podigee.io/191-google-ad-grants 6d83e0ee7ad0f1fc01d4bb0b8b191299 Nutze Google Ads effektiv und kostenfrei – Ein exklusiver Leitfaden für gemeinnützige Vereine In dieser aufschlussreichen Folge öffnet Christoph die Tür zu einem der bestgehüteten Geheimnisse in der Welt von Google Ads – dem Google Ad Grants Programm. Dieses speziell für Non-Profit-Organisationen entwickelte Programm bietet bis zu 10.000 US-Dollar monatliches Werbeguthaben und ermöglicht es gemeinnützigen Einrichtungen, ihre Sichtbarkeit und Reichweite ohne Kosten zu maximieren. Erfahre, wie du dich für das Google Ad Grants Programm qualifizierst, und entdecke die Besonderheiten und Einschränkungen, die mit dieser Art von Konto verbunden sind. Christoph teilt wertvolle Tipps, wie du trotz der Herausforderungen, wie z.B. einem maximalen Gebot von 2 Dollar pro Klick, das Beste aus deinen Kampagnen herausholen kannst. Diese Folge ist nicht nur eine Fundgrube für Organisationen, die direkt von Google Ad Grants profitieren können, sondern auch ein spannender Einblick in die breitere Welt der Google Ads. Ob du eine Non-Profit-Organisation unterstützt, oder einfach nur neugierig auf die Möglichkeiten von Google Ads bist, diese Episode bietet wertvolle Einsichten und praktische Tipps, um deine Werbeziele zu erreichen. Höre rein und entdecke, wie du mit dem Google Ad Grants Programm deine Mission vorantreiben und deine Organisation auf die nächste Ebene bringen kannst! Möchtest du selbst verstehen und steuern können, was im Suchmaschinenmarketing wichtig ist? Vereinbare jetzt dein gratis Strategiegespräch: https://Master-of-Search.de Mail: podcast@master-of-search.de Abonniere unseren YouTube-Kanal: https://www.youtube.com/@MasterofSearch Linkedin: https://www.linkedin.com/in/christophmohr/ Impressum: DAMCON GmbH Eiswerderstr. 20 13585 Berlin Tel: 030 - 956 12 698 Handelsregister: HRB 237495 B, Amtsgericht Charlottenburg (Berlin) Geschäftsführer: Christoph Mohr, Jörg Ullmann 191 full Nutze Google Ads effektiv und kostenfrei – Ein exklusiver Leitfaden für gemeinnützige Vereine no ad grants,google grants,kostenlos google ads Christoph Mohr, Jörg Ullmann, Master of Search GmbH 642 191

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Brian Tomasik on charity, published by Vasco Grilo on January 31, 2024 on The Effective Altruism Forum. This is a linkpost for Brian Tomasik's posts on charity. My Donation Recommendations By Brian Tomasik First published: 2014 Nov 02. Last nontrivial update: 2018 May 02. Note from 2022 Jun 27: The details in this piece are slightly outdated. Maybe I'll update this page at some point, but for now, here's a quick summary of my current views. In terms of maximizing expected suffering reduction over the long-run future, my top recommendation is the Center for Reducing Suffering (CRS), closely followed by the Center on Long-Term Risk (CLR). (I'm an advisor to both of them.) I think both of these organizations do important work, but CRS is more in need of funding currently. CRS and CLR do research and movement building aiming to reduce risks of astronomical suffering in the far future. This kind of work can feel very abstract, and it's difficult to know if your impact is even net good on balance. Personally I prefer to also contribute some of my resources toward efforts that more concretely reduce suffering in the short run, to avoid feeling like I'm possibly wasting my life on excessive speculation. For this reason, I plan to donate my personal wealth over time toward charities that work mainly or exclusively on improving animal welfare. (I prefer welfare improvements over reducing meat consumption because the sign of the latter for wild-animal suffering is unclear.) The Humane Slaughter Association is my current favorite. A decent portion of the charities granted to by the EA Funds Animal Welfare Fund also do high-impact animal welfare work. I donate a bit to Animal Ethics as well. Summary This piece describes my views on a few charities. I explain what I like about each charity and what concerns me about it. Currently, my top charity recommendation for someone with values similar to mine is the Foundational Research Institute (an organization that I co-founded and volunteer for). Spreading Google Grants with Caution about Counterfactuals By Brian Tomasik First published: 2014 Feb 04. Last nontrivial update: 2016 Nov 09. Summary If you find an effective charity, write to them to ask whether they use Google Grants, and if not, suggest they sign up. Google Grants offers the prospect of immense returns for a small amount of labor, although one needs to be careful about not competing with other effective organizations and choosing keywords that draw in new people rather than preaching to the choir. Update (2015 Sep): Having used Google Grants for the last 1.5 years for several organizations, my conclusion is that the value of AdWords is modest. None of my organizations has found via AdWords a major donor or a promising future employee, even though our websites get high traffic volume from ads. Maybe part of the reason is that the best people don't click on ads much? Another reason is that the best people tend to be concentrated in dense social clusters, so that networking can be more effective. The Haste Consideration, Revisited By Brian Tomasik First published: 2013 Feb 03. Last nontrivial update: 2018 Apr 19. Summary Internal rates of return for charity are high, but they may not be as high as they seem naively. Haste is important, but because long-term growth is logistic rather than exponential, it's less important than has been suggested by some. That said, if artificial general intelligence (AGI) comes soon and exponential growth does not level off too quickly, naive haste may still be roughly appropriate. There are other factors for and against haste that parallel donate-vs.-invest considerations. Restating the summary in simpler language: Movements should saturate or at least show diminishing returns at some point, so that movement building sooner amounts to either j...

This week I had the pleasure to sit down with a new LinkedIn connection, Faigy Gilder. Faigy has been in the nonprofit space for over a decade and we met because she had a question about Google Grants. One thing led to another and here we are on the podcast. To get in touch with Faigy you can find her here : https://www.linkedin.com/in/faigy/ This week's episode is brought to you by Elevate + Accerlate. A new webinar that we will be launching on February19th. We'll be teaching you how to elevate your community and accelerate them into monthly givers and win at digital fundraising in 2024 Registration is now open! https://services.catch22nonprofit.com/elevationwebinar If you are looking to get a FREE 15-minute audit of your organization's marketing, book a time with me and let's talk! https://services.catch22nonprofit.com/book-with-me-page Don't forget to like and subscribe to keep the show alive!

In this episode of the Pro Church Marketing Podcast, host Jono Long delves into a common challenge faced by churches and faith-based nonprofits: underutilizing the Google Ad Grant. Many organizations acquire the $10,000 monthly grant from Google but struggle to spend it effectively. Jono addresses this issue by focusing on one crucial aspect: AD QUALITY. He explains how Google's ad quality score plays a pivotal role in ad performance and offers insights into improving it. Listeners will discover key factors such as expected click-through rate, ad relevance, and landing page experience that can make a significant difference in utilizing the grant to its fullest potential. If you want to harness the power of Google's grant to reach more people and grow your ministry, this episode provides valuable guidance and practical tips. Don't miss out on this essential advice to maximize your online presence and make the most of Google's generosity for your church or nonprofit.

Did you know that your church could qualify for $10,000 a month in free Google advertising? In today's video, I'm sharing what the Google Grant is, how to qualify to get that free advertising money, how to apply for it, and the best ads we've seen the Google Grant be used for. — If your church website is outdated, unattractive, and isn't bringing in new guests every week... get the homepage framework that churches across the U.S. are using to triple their church guests without paying for complicated software: https://www.navachurchwebsite.com  Subscribe for more: https://youtube.com/navachurchmarketing?sub_confirmation=1 ------ Follow Justin Nava on Social Media: https://www.facebook.com/navachurchmarketing  https://www.instagram.com/thejustinnava/ https://www.threads.net/@thejustinnava  https://twitter.com/thejustinnava  https://www.tiktok.com/@thejustinnava  https://www.linkedin.com/in/thejustinnava  https://podcasters.spotify.com/pod/show/thebestknownchurchshow --- Send in a voice message: https://podcasters.spotify.com/pod/show/thebestknownchurchshow/message

Kimberly Bryant started a movement out of a passion project. Black Girls Code has scaled significantly over the years and now has over 15 chapters across the United States and DREAM partnerships with brands like Google, TikTok, Verizon, the NBA, and Capital One.This inspiring conversation touches on so many pillars of growing a nonprofit organization from the ground up. You'll hear Kimberly's “founder's story”, her obsession with building their brand and making it pop, and how she scored all of those incredible brand partnerships for the long-haul. Plus, Kimberly shares the new trailblazing venture she's creating with Black Innovation Lab, a space to help marginalized founders and entrepreneurs build pathways to financial freedom and ownership.In This Episode:How the power of story, authenticity, and vulnerability helped Kimberly expand Black Girls Code so rapidly in the early daysKimberly's scrappy approach to creating their digital footprint, from leveraging volunteers and stock images, to pro-bono supportThe first role Kimberly hired within marketing and how she remained flexible to move people within the organization, especially if it was a better match for their talents and passionsHow Kimberly secured a multimillion dollar grant from Google to fund their New York headquarters (and how she ensures partnerships aren't just “one and done”)The moment where Kimberly saw an article on Twitter, which inspired her to turn an abandoned, historically Black college, into what will become the Black Innovation LabResources & LinksLearn more about Black Girls Code and follow Kimberly on Twitter and Instagram at @6gems. You can follow ASCEND Ventures Tech on LinkedIn to learn more about the Black Innovation Lab.What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I'll see you on June 6th and 7th! Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven't had the time or the team to make it happen, this is for you. We start in July, so apply now!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Whether you're a tech expert or not, investing some time in learning about SEO is super important to bring donors, volunteers and constitutes to your website. You have never heard about SEO? Don't worry we will explain all the details to you in this episode.  Having high-quality content and improving your search engine rankings can help a lot your nonprofit. Are you unsure where to start?  Luckily, on this podcast episode, we are going to cover some important topics like: What is SEO The right time to invest in SEO Best website tool that has SEO embedded How to name pictures in an SEO friendly way The distinction between SEO and paid advertising Google grants process How hosting online events will help you in your positioning Using Google Analytics in your favor Helping donors find you How important it is to translate your content to other languages  Using internal links and external links Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor. How to contact Betina Pflug? Send us an email at podcast@wity.tech www.wity.tech https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw https://www.facebook.com/wity.coaching https://www.instagram.com/wity.coaching/ https://twitter.com/witycoaching https://www.linkedin.com/in/betinapflug/   How to contact Ashley Kochans? Use her contact form on her website  Visit https://kochansconsulting.com/ to schedule a call  https://kochansconsulting.com/how-to-create-a-keyword-strategy/ 

#049 - Today I am speaking with digital marketing specialist Rishi Malhotra.  Rishi says there is a lot of interest in using paid search and paid social in fundraising efforts.  Rishi has a different perspective, however.“I'll probably say I get a lot of questions about using it directly for fundraising, but I would say, the best use case I've seen is typically, to use it to boost your, your email list.”He advises organizations to use paid search and paid social to drive your ideal tribe to a lead magnet - they trade their email address for the promised piece of collateral.  The good news is this strategy will not break the bank.  In fact, Google provides $10k in monthly grants to registered 501(c)3 organizations.The application is easy enough, but he says you may want to get a little implementation advice so you achieve your desired results.Rishi got his start advising small and medium sized businesses on search marketing.  Later he went on to hone his non-profit marketing skills at Blue State Digital.When I asked Rishi if this strategy works for small organizations he said…“I would say that if your goal is to grow and build your supporters and subscribers, and potentially donors, then I would say, it's worth doing whether you're small, whether you're large, if that is kind of in line with your goals. And I think you should pursue it.”The key takeaways from my discussion with Rishi are:#1 Include your location when picking your keywords;#2 Develop a Welcome Series for new subscribers;#3 Use negative keywords to fine tune your search parameters; and#4 The Google Grant Program approves most nonprofits, with only some exceptions.Be sure to stick around until the end to hear what you should be targeting for cost per click.

Did you know that churches are eligible for free Google ads? It’s true, and this Google Grants guide will help you take advantage of this benefit so you can see ... Read More

My conversation today is with the author of Adventures of Women in Tech: How We Got Here and Why We Stay - Alana Karen, a tech leader in Google and an articulate and successful woman in tech.  In her book, she interviews 80 women and traces their triumphs, challenges, fears and misconceptions about tech and what it takes to be successful in the field. In my conversation with Alana, learn:1) What she learned from talking to 80 women about whether the myth of "it's hard for women to be successful in tech" and the #metoo articles presented a true picture or not, 2) Her advice to her younger self starting out in tech,3) The gifts and pitfalls of responsibility and loyalty for women in tech,4) How to ask for what you need,5) The 5 tools in Chapter 8 of her book that will help you transition through the most vulnerable part of the journey - your mid-career,6) The questions to ask if you're convincing yourself to stay at a job "too long" and how to get unstuck,And much more!Alana Karen is an award-winning tech leader, author, and speaker whose work impacts many of our everyday lives. From Google Search to Ads, Fiber to Google Grants and beyond, Alana has been leading the charge to develop, scale, build and drive team and product development that has seen a rippling industry impact. Alana has spoken at conferences and summits on technology, leadership, DEI, talent and innovation. Her award-winning book, Adventures of Women in Tech: How We Got Here and Why We Stay, aggregates hundreds of stories on these topics as well. She lives with her three children, husband, two dogs, and a cat in the San Francisco Bay Area. More info and mailing list at:  www.adventuresofwomenintech.comConnect or follow on LinkedIn: https://www.linkedin.com/in/alanakaren/

Would your business benefit from $10,000 worth of Google advertising credits? Would you like to learn how you can access grants that also help boost your brand's online exposure? Then watch Prosperous Dad Consulting's presentation today. Visit http://prosperousdad.com (http://prosperousdad.com) for more information.

Investor, Entrepreneur, Tech Pioneer, Reynaldo Santana is the founder of Impact Annex & face of the company. Reynaldo founded the company on his journey to impact 1 billion people. He has 10+ years of working in technology within business development roles because of his love for solutions and helping people. In this episode, Reynaldo Santana shares how we could use our businesses to do good in communities and the secrets to driving business growth fast. Insights he shares include: How Reynaldo went from real estate agent to being a socialpreneurWhy should the leadership of any for-profit business consider being socialpreneurs and setting up a non-profit organization?Why become a socialpreneur and diversify our energy and focusGoogle Grants what are theyHow can we take advantage of Google Grants and is it worth itImplications of being a socialpreneur and starting a non-profit business beyond getting grants?What do mean by grant writers and why do you need them?and much much more ....

Are you interested in giving back to your community? Do you wish your business made a greater impact on society? Learn from Reynaldo as he discusses how to start a philanthropic arm to your organization by strategically giving and overall benefiting the company's financial bottom line and charity goals. www.impactannex.orghttps://www.linkedin.com/in/reynaldoa...www.reynaldosantana.org Free 15min consultation + Anyone who mentions "Biz Help For You with Candy Messer" receives a 20% discount on our service. Reynaldo is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. He is an entrepreneur, investor, author, speaker, educator, philanthropist, and contributor with a long list of accomplishments.To learn more about Affordable Bookkeeping and Payroll, visit: https://affordablebookkeepingandpayro... I'm Candy Messer, President of Affordable Bookkeeping and Payroll and Podcast Host of Biz Help For You. This channel will share helpful information for you to run a successful business including tips in the areas of bookkeeping, payroll, sales tax, business licenses, and other compliance PLUS information I share from experts in other fields.To find even more helpful information, visit my blog at https://affordablebookkeepingandpayro...

This week we sit down with Jason King, Google certified and Google partner to discuss the new updates that have been rolled out for Google For Non-Profits. These updates are truly mindblowing and will really help your organization thrive. If you like this show, please subscribe on all major podcast platforms. This show is brought to you by Catch22 Non-Profit Marketing. If you'd like to learn more on how to maximize your marketing, book a free consult below! https://bookme.name/Catch22NonProfit

In this episode of the podcast, I speak to and interview Reynaldo Santana about Impact Annex and the Google Grant. https://www.impactannex.org/ Linkedin- https://www.linkedin.com/in/reynaldoasantana

Alana Karen is an award-winning tech leader, author, and speaker whose work impacts many of our everyday lives. From Google Search to Ads, Fiber to Google Grants and beyond, Alana has been leading the charge to develop, scale, build and drive team and product development that has seen rippling industry impact.Alana has spoken at conferences and summits on technology, leadership, DEI, talent and innovation. Alana's book, “The Adventures of Women in Tech: How We Got Here and Why We Stay” aggregates hundreds of stories on these topics. A follow-up workbook is available in April. Support the show (https://www.patreon.com/back2basicsmode?fan_landing=true)

This week, we sit down with Google Grant Master, Chris Barlow, Google Certified ad master! Chris discusses the power of the Google Grant and how it can enhance your nonprofit marketing. If you like this show, please subscribe on all major podcast platforms. This show is brought to you by Catch22 Non-Profit Marketing. If you'd like to learn more on how to maximize your marketing, book a free consult below! https://bookme.name/Catch22NonProfit

Welcome to Profiting with Non Profits. This brief episode introduces the show and gives a bit more insight into what we'll be covering and more. Brought to you by Catch22 Non-Profit Marketing. For a free 15 minute consultation to see how your organization can maximize the Google Grant, click the link below. https://bookme.name/Catch22NonProfit You can also join our Facebook group Google Grant Masters and gain insight and tips on how to maximize your ad grant. https://www.facebook.com/groups/googlegrant

Google Grant est un programme peu connu du grand public et même parfois des principaux concernés : les organisations à but non lucratif. Et alors, ça sert à quoi ? Pour faire simple : Google vous donne 10,000$ chaque mois pour développer vos publicités sur internet. Cependant, ce n'est pas aussi simple et il y a plusieurs conditions à remplir pour bénéficier de cette aide. C'est pourquoi nous avons décidé de faire une vidéo sur ce sujet, pour rendre cette aide plus simple à comprendre par tout le monde.

What's it like to be a woman navigating a career in tech? Alana Karen was a very early Google employee and has stories to tell. Her book, Adventures of Women in Tech: How We Got Here and Why We Stay, aggregates hundreds of stories on this topic, as well. More about Alana: She is an award-winning tech leader, author, and speaker whose work impacts many of our everyday lives. From Google Search to Ads, Fiber to Google Grants and beyond, Alana has been leading the charge to develop, scale, build and drive team and product development that has seen a rippling industry impact. Alana has spoken at conferences and summits on technology, leadership, DEI, talent and innovation. She lives with her three children, husband, two dogs, and a cat in the San Francisco Bay Area. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Show Notes: Host a large special event. A core value of James River Church is to reach young families. A digital marketing team, on all campuses of James River, help promote a large event to help reach young families in Springfield, Missouri. The October 31st event specifically targets this audience. The main goal of the event is to help the community meet people who attend the church. Be sure to keep your event branding consistent with your church brand. Use automated email sequences. A good call to action for large event promotion is to capture their basic information. Try to get them to give this information so you can follow up with an automated email sequence. An automated email sequence is created once, then is triggered by the action a user takes. Automated email sequences, and emails in general, are a great way to keep engaged with people after the event is over. Build relationships with people. Be intentional about using an event to connect with people and build a relationship. Communicating with people is all about building the relationship. Think about how to get basic information so you can continue to reach out to the people at your event. Use a mix of promotions. An event page is ideal so you can set it up for search engine optimization. Blog posts can be written to reach people who are looking for keywords related to your event. Reach out to news stations to let them know what your church is doing in the community. Post your event on community calendars as well. A good strategy for a big event is to keep a special day special instead of creating interest in a new date; for instance, use holidays. Consider using a Google Grant. Churches can apply for a Google Grant as a non-profit. The grant that James River used was $10,000 a month that a church can spend to advertise. James River uses blogs to get people in the community to learn about the church. The grant is used to boost posts in the community to increase web traffic

Join Jillyn and special guests, Jess and Simon, from SocialSEO as they discuss the nonprofit game-changer that is the Google Ad Grant Program. Episode Transcript Available. Google Ad Grants questionnaire for self-selection. Links discussed: Google Ad Grants - Google Grants for Nonprofits / Fundraising for Your Nonprofit Outside the Holidays / 6 Ways to Reach Donors in a Digital World / 11 Nonprofit Marketing Ideas: The Ultimate List / Google Ad Grants - Free Google Ads for Nonprofits / Take Your Nonprofit Virtual During & After COVID-19 / YouTube and How it Helps Your Nonprofit --- Support this podcast: https://anchor.fm/technology-aloha/support

Google Ads Grants are not magic but they are still pretty stinking awesome. For those who don't already know what a Google Ad Grant is, this is your lucky day. I’m here with Grant Hensel, CEO of Nonprofit Megaphone, who is going to tell you all about what a Google Grant is (yes, Grant is here to talk about grants… the irony is not lost on me). He also explains who is a good candidate for a Google Grant, how much money and what results a nonprofit organization can expect, what the approval process is like and so much more! For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/google-ad-grants-with-grant-hensel

Meet Chris. This marketer, entrepreneur and digital impact leader strongly believes honest business holds the power to create change for good. And he's channeling that notion into helping nonprofits leverage the incredible tool of Google Grants. We've all heard about it, but few of us know how to fully execute one well. Chris is breaking down the steps and throwing in some awesome tips on how to maximize search engines.Episode HighlightsChris's journey and what got him here today (2:20)How to acquire donors in the digital age: leveraging search engines, Google Ads, and Google Grants (4:00)Google Grants: you got one, what do you do now? (12:00)A powerful moment of philanthropy in Chris's life (21:00)Chris's One Good Thing: Our greatest fear as individuals or as a nonprofit organization, should not be of failure, but of succeeding at things in life that don't really matter. (Matt Perman) (23:00)For more information and episode details visit: www.weareforgood.com/episode/146The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it's also loved by the three of us who are superfans of their incredible giving platform.

The YouTube Nonprofit Program falls under the larger Google for Nonprofits umbrella. It exists to give nonprofits access to amazing tools and resources that would normally be outside the scope of a nonprofit's budget. Episode Transcript Available. Want help getting your Nonprofit registered with Google and get access to Google Grants? We recommend you contact our amazing partners at SocialSEO. Links Discussed: Google for Nonprofits Easy Steps to Get Your Nonprofit on YouTube Register Your Nonprofit with Google Activate your nonprofit on YouTube CreatorAcademy Your Resource List for Social Video Marketing Success Take Your Nonprofit Virtual During & After COVID-19 Video Marketing for Social Impact and Your Nonprofit --- Support this podcast: https://anchor.fm/technology-aloha/support

If you work in the nonprofit world in any capacity, you need to know about this resource. This could benefit so many nonprofits, but most don’t even know it exists. I’m talking about the Google Ad Grant. This gives registered nonprofits a $10,000/month advertising credit to use for Google ads.  I’ve brought in an expert today to share the ins and outs of this resource. Grant Hensel is the CEO of Nonprofit Megaphone, an agency focused 100% on Google Grant Management for nonprofits. Nonprofit Megaphone is honored to manage the Google Grant for 370+ leading nonprofits worldwide and to be an inaugural member of the Google Ad Grant Certified Professionals community.  Grant explains what the Google Ad Grant is designed for, shares some great tips, and tells us how you can position your nonprofit to make the most out of this free advertising.  Resources we mention in this episode: Nonprofit Megaphone’s Google Grant Website Rubric Apply for the Google Ad Grant Traction by Gino Wickman Nonprofit Megaphone’s Overview of the Google Ad Grant The Google Grant Visualized: What $10k in $1 Bills Really Looks Like Connect with Grant Hensel, Nonprofit Megaphone: Website: nonprofitmegaphone.com Facebook Connect with Teresa: Website: www.teresahuff.com Grant Writing Courses: www.teresahuff.com/learn Take the Quiz: Do you have what it takes to be a grant writer? Social: LinkedIn Are you a nonprofit or freelance grant writer and need support figuring out your next steps? Book a strategy starter call at www.teresahuff.com/strategy and let’s get you moving forward.

#LatinosStickTogether Tony Diaz, El Librotraficante and the Nuestra Palabra Crew talk to HFD Chief Samuel Peña to determine if the Librotraficantes will give him a vote of maximum confidence. They are joined by Gracie Saenz, and Esq, LULAC Council 60 President Al Castillo. & Charles Mazzini and Radames Ortiz from Hyperlinks Media want you to get bug online. They have a limited time offer to help nonprofit organizations increase their reach online. Nuestra Palabra: Latino Writers Having Their Say is a proud member of their program. We received a $10,000 a month Google Grant. If you wanna try to keep up with up, you best reach out to them. From Hyperlink Media: We want to offer you your listeners an exclusive Promotion: FREE Application and setup for Google Ad Grants $750 FREE Digital Marketing Strategy $1500 Visit us at www.MissionMore.us Tony Diaz shares the latest installment in his “Cultural Capital” series: Latinos Stick Together: https://www.tonydiaz.net/blog/latinos-stick-together Click here to donate to Nuestra Palabra: https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=9CPLMM88TF5BS Bios: Fire Chief Samuel Pena is a 24-year veteran of the fire service and has been chief of the Houston Fire Department (HFD) since December 2016. Chief Peña leads one of the largest municipal fire departments in the country, with approximately 4,000 personnel and an annual budget of over $506 million. He previously served over 3 years as fire chief in El Paso, Texas. Gracie Saenz, Esquire, was the first Latina elected city-wide in Houston, Texas. She has been an advocate for community at every level of government. LULAC Council 60 President Al Castillo comes from a family of advocates. He carries that legacy on promoting structural changes to edify the community. Charles Mazzini is the CEO and Founder of Hyperlinks Media LLC, a leading, innovative digital marketing agency that “delivers valuable clicks, for rapid growth.” He founded Hyperlinks Media in 1998 and has seen tremendous growth. Charles has studied digital marketing for over 15 years, continuously learning in order to keep up with the latest trends so that his agency can provide the best solutions to his clients and produce the best ROI. Charles takes on a “lead by example” approach in his business, always encourages his staff to never stop learning and always strive for success. With his passion to give back, he has recently branched out and began finding ways to help nonprofits with his digital marketing expertise. He created a nonprofit program, MISSION: MORE!, to help organizations increase awareness, drive donations, and recruit volunteers. Radames Ortiz is an alum of Nuestra Palabra and has contributed to numerous literary journals including Gulf Coast, Texas Observer, and Hayden's Ferry Review. His work has also been collected in various anthologies which include US Latino Literature Today and Is This Forever, or What?: Poems and Paintings from Texas edited by Naomi Shihab Nye. He was awarded an Archie D and Bertha Walker fellowship from the Fine Arts Workcenter in Provincetown. He now works as the leading digital marketing strategist at Mission:More!, a nonprofit marketing division of Hyperlinks Media in Houston, TX. NP Radio airs live Tuesdays 6pm-7pm cst 90.1 FM KPFT Houston, TX. Livestream www.KPFT.org. More podcasts at www.NuestraPalabra.org. The Nuestra Palabra Radio Show is archived at the University of Houston Digital Archives. Our hard copy archives are kept at the Houston Public Library’s Special Collections Hispanic Archives. Producers: Leti Lopez & Marlen Treviño. Board operator: Terrell Quillin. Inters: Maria Mendoza, Rachel Rojas. Tony Diaz Sundays, Mondays, & Tuesdays & The Other Side Sun 7am "What's Your Point" Fox 26 Houston Mon Noon "The Cultural Accelerator" at www.TonyDiaz.net Tues 6pm NP Lit Radio 90.1 FM KPFT, Houston www.NuestraPalabra.org 24/7 The Other Side TV www.TheOtherSideTele.com

In today's episode, Katie Allred and Kenny Jahng discuss what are Google Nonprofit Ad Grants, what objectives should you plan/expect for AdWords traffic, how to frame Felt Needs and Message/positioning, and what do you do with a landing page? For more information, visit Missional Marketing’s page, and find out if your church is eligible for the Google Grant. Also, while you are there, be sure to check out the Keyword Analyzer tool!  https://missionalmarketing.com/grant Relevant links: https://missionalmarketing.com/grant https://churchcommunications.com/ https://www.facebook.com/groups/churchcomm/ https://katieallred.com/ https://www.kennyjahng.com/

[31:35] Yes, your non-profit organization may be eligible for a Google Ad Grant giving you $10K per month in free Google Ad Words Advertising and it's not fake news.  In this episode, Greg speaks with David Ries, a Certified Google Ad Grant Professional who’ll give us an insight on this great opportunity for qualified non-profits and share how getting one is not as difficult as you think. David will explain what the grant is all about, how to find out if you qualify and some of the things you need to do and have in order for your application to be successful. He’ll also demystify some of the misinformation about the grant.  David also offers a good primer on Google Ads to maximize a Google Word Ad campaign. He’ll share some tips on using keywords to drive searches to your landing page or website -  information that’s relevant to anyone who may consider using Google ads. He also gives us a real world example of a client with a successful Google ad campaign and some of the ways they used keywords to zero in on their right target market. David Ries, a Business Development Representative at ConnectAd, assists with the assessment and strategy process for nonprofits to get started with the Google Ad Grant opportunity. His background in exclusively the startup & nonprofit sector allows him to understand how to add value to nonprofits and increase their digital presence. David lives in Edmonton, Alberta Canada and can be reached at david@connectad.ca.  For more info, check out G Suite and Google Grants for Nonprofits. 

Michelle Hurtado is the head of Google's Ad Grants program and a partner to organizations in helping raise their profile in search engine marketing. On this episode of Groupthinkers, Justin and Michelle talk about the formation of the Ad Grants program, the strategy behind it, and what nonprofits need to do now to optimize web experiences. Follow Groupthinkers on Twitter @groupthinkers. For more information visit rkdgroup.com/podcast.

Did you know that your nonprofit organization could get a Google Ad Grant that provides $10,000 every month of in-kind advertising from Google Ads? Imagine the impact! In this episode, we are joined by Google Ads expert and consultant Kristina Cutura. Kristina shares how nonprofits can use Google Ads to further their mission, how to apply for a Google Ad Grant, challenges and successes she's seen with clients that have received the grant and navigating the recent Google Ad Grant policy changes. Kristina worked at Google in 2002 when AdWords was still in its infancy.  She was part of Google’s first optimization team formed to help clients understand how to manage and optimize their accounts. Kristina left Google in 2009. During her last few years with the company, she worked mainly in training, teaching internal Googlers and agencies and resellers about AdWords. An Overview of Google Ads Google Ads (previously known as Google Adwords) is a way to promote your product or services on Google and other websites that are part of Google’s network. Google allows you to advertise your website on google.com, Google properties such as Google Maps and YouTube, and on its search and display partners. The Google Ads network reaches more than 90% of internet users. The key benefits of Google Ads marketing are reach, relevance and ROI. You can track every aspect of your Google Ads marketing campaign, from the number of ad impressions to the number of clicks and signups, donations, newsletter subscriptions, and more. This level of accountability makes it especially attractive to businesses who have limited marketing budgets. How Can Nonprofit Use Google Ads? When users search for your organization or an organization like yours, do you show up in the search results? When people realize they want or need something, they turn to search. Each search represents an opportunity for nonprofits looking to influence the customer journey.  Nonprofits can use Google Ads to: raise awareness about their organization promote their content and engage users nurture relationships increase their donations Google Ads allows you to control your message and offer. In addition to asking for donations, many nonprofits have tons of great content they can market through Google. For example, you could promote your free eBook, courses, or other online educational materials to build a relationship. Many nonprofits I work with will offer free content in exchange for email signups, and obtaining that email address give you the chance to start nurturing a lead that could later turn into support or a donation. Google Ad Grants for Nonprofits Google grants $10,000/month in free Google Ads to qualifying nonprofits. The grants allow nonprofits to show ads on google.com. They can not be used to run display campaigns, but many nonprofits set-up a separate account when they are interested in testing outside of the grant limitations. There are five steps to submitting your Google Ad Grants application: See if you’re eligible (based in a country where Google Ad Grants is available and that you hold a valid charity status) Apply for a Google for Nonprofits account Enroll in Google Ad Grants Create a Google Ads account Submit your account for review Common Issues with Google Ad Grants Kristina commonly sees nonprofits experience one of three main issues: The nonprofit spends only a small fraction of its allotted $10,000/month The nonprofit has issues keeping its accounts compliant. Many are so busy they don’t even notice when an account has been suspended. The nonprofit doesn't know how to properly roll out strategy to maximize traffic and fundraising. A Google Ad Grant Success Kristina recently started working with a nonprofit with an existing Google Ads Grants account. They were spending less than a $1,000/month out of the $10,000 grant and had $0 in donations. In the first month after they started working together, the nonprofit's click through rate jumped up 40%, the spend was up over 600% and they generated over $27,000 in donations. Kristina explained that this isn’t typical—this nonprofit is an established brand that people are looking to donate to, and they were simply underutilizing their potential. Recent Policy Changes with Google Ad Grants In January 2018 Google revised its policies and raised their standards in order to maintain quality ads on Google. Prior to 2018, many nonprofits would use all kinds of general and irrelevant keywords and often ran low-quality campaigns. In an effort to combat that, new management requirements rolled out. Google Grants account violating those policies are suspended. The major one is a 5% click through rate (CTR) threshold nonprofits must meet. If the CTR requirement isn't met for 2 consecutive months, your account will be temporarily deactivated. Geo-targeting has to be specific to where you primarily serve your community. Conversion tracking is required, so you’ll want to make sure to track sign-ups, leads, donation, all relevant actions. There are also some basic account structure requirements, including at least 2 active ad groups per campaign, 2 active ads per ad groups, and at least two site links. As part of Google’s mission-based campaigns policy, nonprofits can no longer use single word keywords or overly generic terms. Keywords with a quality score of 2 or lower have to be removed as well. Google requires all nonprofits to fill out an annual program survey. If your account is suspended, it’s not the end of the world. You can contact Google to request reinstatement after bringing your account into compliance. About Kristina Cutura Currently the owner and founder of a search marketing consulting firm, Kristina Cutura is a pioneer of Google Ads (formerly AdWords). Starting as a Google employee in 2002, she was one of the first three members of the company’s AdWords optimization team, where she developed and tested optimization strategies that are still widely used in the industry. Kristina also created and delivered all optimization-related trainings for internal Google employees, external clients and agencies that manage AdWords accounts. During her tenure, she trained hundreds of Google employees and dozens of resellers, and developed online training resources. In addition to running training programs, she managed and optimized Google’s highest revenue clients. After leaving Google in 2009, Kristina started her own consulting company, KristinaCutura.com, where she is using the skills she acquired at Google to advise a variety of clients on search engine marketing efforts. Kristina has worked with national and global businesses in a variety of industries and sectors, ranging from multi-million dollar corporations to small, family-owned businesses and nonprofits. She is a premier Google Partner and published author. You can find Kristina online at: kristinacutura.com Resources Google Ads Grants application process can be found here. The full ad grants compliance guide can be found here.  

Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our Patreon Show - https://www.patreon.com/paidsearchpodcastFirst 100 PSP Episodes available - https://paidsearchpodcast.com/archive/Nursing Home build resources - http://paidsearchpodcast.com/nursinghomeMeasuring reach and frequency - https://support.google.com/google-ads/answer/2472714YES!!! This week we do a serious Google Ads questions and answers show. You've been sending us your Google Ads questions and today we answer a ton of them. Leave us a voicemail question at 214-810-1355 or write us a question on the contact page on our website. Today's questions we answer include:How to get brand awareness from a Google Grants campaign?How does Google Beacon work?What's the average day in the life of a PPC manager like?How can you track offline conversions?How to recover from poor account quality score?How are we adapting to Google's new local service ads?What do you do when a good campaign stops working?How do you know if your new agency is doing a good job for you?What's the best way to find new keywords? And we finish out the episode with a Paid Search Trivia question.On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!Support the show (https://www.patreon.com/paidsearchpodcast)

This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we  interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs. Our Google Grants Expert is Eddie Laing, a digital marketing specialist at CV Outreach. CV Outreach offers free Facebook and Google Ads management for nonprofits all around the world, and currently manages roughly 3.2% of all active Google Grants accounts. Join us to learn Eddie’s tips on how you can get the most from your Google Grants accounts, and how to stay compliant with Google’s specific Google Grants rules. https://www.google.com/grants/ https://cvoutreach.com/

In order to comply with Google Grant accounts you must.... Maintain a 5% CTR Avoid bidding on brand keywords – unless it’s your brand Avoid using single word keywords in ad groups Geo target campaigns Have a keyword QS no less than 3 Have two site link extensions must be active To learn more read this article.

Michael Rasko is the founder of Rasko Digital Marketing, which "help(s)nonprofits maximize the impact of their Google Grants accounts." Google Ads (formerly Adwords) grants are a specific donation program to help nonprofit organizations use up to $10,000 a month in search advertising from Google. The process of setting up and using Google Grants can be frustrating, and Michael offers expertise in overcoming barriers to getting access to the program, how to understand the impact of the program, tying your program to conversion goals in Google Analytics and much more. Michael's writing on this topic was featured on NTEN.org and around the web.

Welcome to episode 2 of Causes Getting Attention, a digital marketing podcast where we interview nonprofit marketers and industry professionals on how they’re leveraging digital channels like email, social media, or content marketing to reach their organization’s goals. In this episode, we have the pleasure of sitting down with Grant Hensel, founder and CEO of Nonprofit Megaphone, which is an organization that specializes in managing Google Adwords Grants and campaigns for nonprofits. Support the show (https://nonprofitssource.com/contact-us/)

Kathleen McFarlane leads search initiatives at Capacity Interactive. Her team focuses on paid and organic search efforts for arts organizations. Recently, Google made significant changes to the Google Grant program. In this episode, Erik and Kathleen talk through this evolution and discuss how arts organizations can manage these changes. They also examine many of the updates to the Grant program, the continued importance of mobile, and how organic search should play a role in arts organizations' digital efforts.

https://www.wsj.com/articles/techs-dirty-secret-the-app-developers-sifting-through-your-gmail-1530544442 https://www.blog.google/technology/safety-security/ensuring-your-security-and-privacy-within-gmail/

10k a month from Google Grants for Nonprofits Only Need any more advice on this topic hit me up on clarity.fm/kellenkash or Patreon.com/kellenkash or always Paypal.com/kellenkash --- Send in a voice message: https://anchor.fm/kellen-kash/message Support this podcast: https://anchor.fm/kellen-kash/support

Jeżeli nie ma Cię w internecie, to podobno nie istniejesz. Twoje konta na Facebooku i Twitterze mogą zostać zablokowane i zniknąć. A strona internetowa jest Twoja i nikt Ci jej nie zabierze. Jakie funkcje powinna spełniać strona internetowa NGO i w jaki sposób pozwala zwiększyć wiarygodność i transparentność Twojej organizacji – o tym w siódmym odcinku pierwszego w Polsce podcastu dla NGO.Stowarzyszenie Wiosna http://www.wiosna.org.pl/Szlachetna Paczka https://www.szlachetnapaczka.pl/Akademia Przyszłości https://akademiaprzyszlosci.org.pl/Kura na Madagaskar http://kuranamadagaskar.pl/Kup Obywatelstwo http://kupobywatelstwo.pl/Na ratunek https://naratunek.org/ RTCK https://www.rtck.pl/Google Grant https://www.google.pl/intl/pl/grants/Google Analitics https://www.google.com/analytics/

Jeżeli nie ma Cię w internecie, to podobno nie istniejesz. Twoje konta na Facebooku i Twitterze mogą zostać zablokowane i zniknąć. A strona internetowa jest Twoja i nikt Ci jej nie zabierze. Jakie funkcje powinna spełniać strona internetowa NGO i w jaki sposób pozwala zwiększyć wiarygodność i transparentność Twojej organizacji – o tym w siódmym odcinku pierwszego w Polsce podcastu dla NGO.Stowarzyszenie Wiosna http://www.wiosna.org.pl/Szlachetna Paczka https://www.szlachetnapaczka.pl/Akademia Przyszłości https://akademiaprzyszlosci.org.pl/Kura na Madagaskar http://kuranamadagaskar.pl/Kup Obywatelstwo http://kupobywatelstwo.pl/Na ratunek https://naratunek.org/ RTCK https://www.rtck.pl/Google Grant https://www.google.pl/intl/pl/grants/Google Analitics https://www.google.com/analytics/

Schon wieder ein paar Wochen rum und der Themenspeicher von Jona und Maik ist voll. Gemeinsam schauen die beiden auf den digitalen November und den Anfang des Dezembers. Das Fundraising Radio hat nun auch eine Telegram-Community für die Ultras. Folge dem Link mit dem Smartphone. Shownotes Tschüß WhatsApp Artikel von Maik - Folge #66 vom t3n Filterblase Podcast - Änderungen Google Grants - sozialmarketing.de Adventskalender - stiftungsmarktplatz.eu - netzpolitik.org Abmahnmafia - Qudos - Grundsätzliche Kritik an Einfluss von NGOs und Privatestiftungen auf UN Entwicklungsarbeit - NDR und Kai beschweren sich über die Malteser - Hilfsorganisationen am Tropf der Konzerne? - Müssen NGOs freundlich sein? - Spendengala in London - Müssen NGOs freundlich sein? - NDR kritisiert Malteser - Diskussion dazu - RTL kritisiert BRK - Umfrage zu Kompetenzen im Fundraising - Norddeutscher Fundraisingtag in Hamburg: Noch Plätze frei  Jobs im Fundraising In Kooperation mit der Fundraising Akademie stehen hier ausgesuchte Stellenangebote zur direkten und schnellen Bewerbung. Stellengesuch Ein erfahrener Kollege aus dem Beratungsgeschäft sucht einen neuen Job. Bitte hört euch das in Ruhe an. Anfragen und Interessensbekundungen bitte über info@fundraisingradio.de. Wir leiten die Anfrage dann weiter.   Stellenangebote Ev. Kirchenkreis Wuppertal sucht Fundraising-Manager/in – Link zur Ausschreibung Deutscher Fundraising Verband sucht Geschäftsführer/in – Link zur Ausschreibung Aktion Deutschland hilft sucht Referent/in Dialog- und Direktmarketing – Link zur Ausschreibung Ärzte ohne Grenzen Österreich sucht Betreuung von Dauerspendern - Link zur Ausschreibung  Euer Job hier? Bitte kontaktiert die Kollegin Heike Sommer bei der Fundraising Akademie. Sie koordiniert alles weitere.

Imagine a world where your nonprofit had all the money you needed for marketing and the right people were receiving the messages you wanted them to get everyday.   Jessica Thomas lives in that world and can help you transform your marketing. Jessica walks through the world of Google Grants, an easily obtainable way to get $10,000 of inkind gifts from Google, and their AdWords program. She explains how setting up remarketing campaigns can help you remind donors to purchase event tickets AND breaks down the difference between a Boosted Post and an Ad on Facebook.   To get in touch with Jessica and information about working with Amplified Digital at Amplified Digital's website, by email at jthomas@ad-stl.com, or phone at 314-475-1237.  Connect with Us! Natalie on LinkedIn- https://www.linkedin.com/in/nataliejablonski Marjorie on LinkedIn- http://www.linkedin.com/in/marjorie-moore   501Crossroads on Facebook- http://www.facebook.com/501crossroads 501Crossroads on Twitter- http://www.twitter.com/501crossroads   Subscribe and Listen to 501Crossroads on... Apple Podcasts-https://itunes.apple.com/us/podcast/501crossroads/id1102815954?mt=2 Stitcher- https://www.stitcher.com/podcast/501crossroads Overcast- https://overcast.fm/itunes1102815954/501crossroads TuneIn- https://tunein.com/radio/501Crossroads-p1038747/ YouTube- https://www.youtube.com/channel/UC06RxW8CDSTZF05S9bK9UoA Android- http://subscribeonandroid.com/the501crossroads.podbean.com/feed/ Don’t forget to leave us a review so we know how you’re making your mission happen!

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary There are ways that you can raise money, save money, and receive grants to improve your nonprofit’s operations. Google Grants is one of these ways that can help organizations earn up to $10,000 per month in grants. All you have to do is: Select words that are related to your cause. Write short text ads using Google’s online system and choose landing page for each ad. Pay attention to the ad as it shows up in the search results that are related to the keywords you selected before. Encourage people click the ads to donate to your cause. Make sure the ad is compelling. One tool that fundraisers can utilize to improve their campaign is a funnel. A funnel is a marketing tool that allows organizations to direct their leads toward a call to action, this call to action usually asks for a donation or volunteers (as is the case for nonprofits) and sales (for businesses). If you provide a subscription page for people in your community to sign up and support your organization, and then provide a confirmation page that thanks your new subscriber, then you would have created an email opt-in funnel. Take that email opt-in funnel and add an option to donate to a special campaign on the confirmation page, and then you’re well on your way to creating fundraising funnels that convert website visitors into donors. But, if only it was just that simple… Because here’s the truth… It’s not. In order to convert visitors into donors, we need to nurture them and create trust in your relationship. We need to create a strong connection with our audience through discovering what messaging immediately resonates with them. And, we need to consistently build on their preferences to provide ways to enable them to deepen their involvement and support. One chapter in our book discusses the use of marketing funnels in detail, along with the importance of having an updated website. The principle behind this to make it easy for your supporters to give their support, to guide them at their own pace, so that when they’re ready to give, they do so freely and whole-heartedly. There is no need for subliminal influence, deception, or any of the sort of underhanded trickery. A genuine, honest campaign is what truly gets you support. Our book follows the example of one of history’s most loved figures, Abraham Lincoln, in his quest to eliminate slavery and to ultimately save the soul of the nation. You can build a community that takes action. Remove ANY distractions. Have a clear purpose and no more than ONE call to action… Use messaging that stands out… Create content that is clear, direct and easy to relate to from the reader’s point-of-view. Structure your steps. Organize smaller steps in a logical way that teaches your community members to interact and engage with your content that calls to action… Find what readers identify with… Focus on WHAT matters to YOUR audience and what they base parts of their identity on. For example: create connection, provide ways for your readers to connect by visiting your website, joining your mailing list or following you on social media. All of these strategies will bring YOU and YOUR readers closer… Remember to check out the podcast as we are joined by Jackie Posada-Hess who’s going to help us learn more about raising money, saving money and receiving grants for Your Non-Profit. About Jackie Posada-Hess GEMZ founding member Jackie Posada’s career has been in the marketing, business development and sales for over 25 years with the last 15 years being an online/offline entrepreneur Small business, Nonprofit Consultant. She has been heavily involved with helping the Latino, minority community start and grow businesses and nonprofits as well. She has facilitated marketing bilingual trainings for Building Contractors, local small businesses as well as nonprofit organizations. [av_button_big label='Join the Grow Your Non-Profit Facebook Group!' description_pos='above' link='manually,https://www.facebook.com/groups/growyournonprofit/' link_target='' icon_select='yes-left-icon' icon='ue8f5' font='entypo-fontello' custom_font='#ffffff' color='theme-color' custom_bg='#444444' color_hover='theme-color-subtle' custom_bg_hover='#444444' custom_font_hover='#421c52!important' custom_class='' admin_preview_bg=''] Click here to join a community of non-profit professionals leveraging digital marketing and technology to grow their communities and improve their fundraising systems.  [/av_button_big]  

Today's special guest is Cameron Ripley, Chief Executive Officer and Co-Founder at Community Boost Consulting, a Google Grant management agency that exists to empower and accelerate social ventures. Topics covered in this session include... How nonprofits can manage grants through Google AdWords What is a Google Grant? What's included? How to prepare to apply for a Google Grant How to increase your odds of getting approved? ...and more! For more on Community Boost Consulting, please visit https://www.communityboost.org

Increase Your Reach and Donations: Learn About How to Get $10K in Free Adwords [caption id="attachment_1523" align="alignleft" width="150"] Pip Patton[/caption] Pip Patton and John Zentmeyer will share secrets about how to get $10K in free Google AdWords monthly and how to drive more traffic to your website for more engagement and more publicity. Their company,  Search Intelligence LLC, based in Tampa Florida, is a digital marketing agency. 'We believe that marketing in today's digital age should not be confusing to utilize and benefit from.' We help you accomplish this by offering digital marketing services that are easy to understand and implement. Our services start with SEO and include optimized website design, social media management, video marketing and traffic analysis so you can make informed decisions about your marketing strategy. We also work with non-profits by helping them apply for and obtain a Google Grant. A Google Grant is a grant of $10,000 in AdWords advertising each month for your non-profit. You can use the grant to promote your non-profit and gain more exposure online; increase awareness, recruit volunteers, promote special events, etc. Notes from the Interview   Why do we care if people come to our websites? Need for visibility brings more of people you want to see, online is where people are looking. Not ranking on Google is like being 100 miles off the highway with no lights turned on. No one can find you! You can't get the word out on your work if no one can find you. How do you figure out who to attract to your website?   Extensive interview with client, create keywords and Adwords to drive traffic, find out what people are searching for through online research, very few people aware of what prospects are searching for and tax status is not a factor. Online is where more search for info takes place! 1. What is a Google Grant and How Do I Apply? Google's way to give back to the community; $10,000 month available to 501(c)3; keyword bids restricted to $2 or less; must find enough keywords to use all of the funds. Qualifications - verify status as charity; apply online; campaign (Adwords) must be ready to go when launching  2. What is SEO and why do I need it for my charity or church?  Paid v. Organic Search priority given to paid; Ranking based on most relevant to search according to Google who cater to their own customers; can use best keywords when they are paid for; Google rates the information you provide, you have to build authority; organic search provides 5 times amount of results as paid search; you have to build credibility through your results; good information adds to your authority! Facebook uses pixels attached to your website to build a “smart dat profile.” Google does not do this for you. LinkedIn relation to Google - optimized profiles are critical to building authority, it helps develop authority Organic Reach - Basics Clarity around what you do needs to be clear to Google tech; links back to high authority sites on subject helps (on page SEO) must be relevant and valuable; Google grades authority based on links from other sites, social media, or blog posts that are shared or other shared information. This all takes time using SEO. Only 18% to 20% of traffic comes from paid search. The rest is organic! The top 3 get the lion’s share! Analytics tell you what people type in to find you. Free tutorials available from Google. One-third of searches on monthly basis are different from anything they’ve ever seen before! QUUU.com Buffer and QUUU work together How do people learn how to do SEO in a way that helps them?  Creating a presence on the main social media sites use tools like Buffer (link posts to other sites); Quuu - (Aggregator of articles and information for curation); make sure you include some original content that increases engagement Basic Visibility Enhancers - get more than one account (the Big 5; Facebook, LinkedIn, Twitter, Google+, and Instagram); have accurate info on all sites; hire  someone who has expertise because everything changes frequently Algorithms for mobile and desktop differ, mobile friendly search is more important all the time; by 2018 it will dominate rankings; far more searches on mobile than desktop! Closing Thoughts - (John) Go through strategy form to provide the types of information they need to provide good service; stay in your wheelhouse and focus on what you know, let your SEO experts to help you get where you need to be; search terms most relevant to you Closing thoughts - (Pipp) - Take time to analyze your site and other information; video is a great tool for conversion, less than 2 minutes is best when it is engaging, speak like you are having a conversation with a single person; video drives up conversion considerably. Contact Information Search Intelligence, LLC 1520 W Cleveland St Tampa, FL 33606 (813) 321-3390 http://www.si-5.com   The Interview Transcript NPC Interview with Pipp Patton & John Zentmeyer Hugh Ballou: Welcome, everyone. We are talking nonprofit language. Our guests tonight are two distinguished-looking gentlemen, Pipp Patton and John Zentmeyer. They are in Florida on the Gulf Coast and in central Florida. They have a very defined expertise. I met Pipp on a couple trips in Orlando doing some interaction with CEOs. You must be a CEO if you are in that group. This company you have, tell me what the name of it is, what inspired you to launch this company, and a little bit about your history and expertise that you bring to this very specialized space. Pipp Patton: Thank you for having us on. My background: Over 20 years ago, I was actually in the yellow pages business. I used to work with small businesses, helping them promote themselves and growing through the vehicle of yellow pages back when the yellow page directory was the search engine of choice. Then that changed about 10 years ago. At that time, I was transitioning out of yellow pages. I enjoyed working with business owners, and the technology and the digital arena was of great interest to me. I studied it and tried to learn it. I have been now working about seven years or so in that arena with an agency model, where I help businesses be found in Google search primarily. Hugh: I used to buy yellow page ads when I had a camera shop. It was the go-to place to find out who to hire and who to solve your problems. That was a unique spot. You transitioned from that space? Was that a direct transition to the digital marketing that you do? Pipp: Yeah, pretty much. At that particular time, I left yellow pages because the company I worked for got bought out by someone else, and they didn't treat their new acquisition people real well. So it was a good opportunity for me to leave there. At that time, my mom needed some attention and care, so I decided to stay home and take care of her. Shortly thereafter, I had been studying digital marketing and had a couple of people that I met that really needed help in that arena. I helped them, and the business evolved from there. Hugh: Awesome. To fall into that. John, you are part of this team. Talk about that. What brought you to this place? John Zentmeyer: Directly, Pipp brought me to the place. Pipp and I have done business together off and on, many different ventures, always been good buddies, and always enjoyed bouncing business ideas off each other for over 30 years now. Last year, I was making a transition, and I have owned several businesses. At the time, I was working with a group that I thought I would be at for the rest of my career, but that doesn't always happen. But Pipp and I had always talked a lot about what he was doing and what was happening in the SEO world. All my career, I have looked for ways to bring large ROIs to companies or to my clients. SEO is a great way to do that. I have always been in the technology world, mostly automation, but this has been a lot of fun, and we have enjoyed working closer together. Hugh: Russell Dennis has been stalking you, so Russell, what did you find out about them online? Russell Dennis: John said wonderful things about Pipp online. It's a glowing testimony. There are a number of things. There is this track record of years where you have been getting premium results. Coming from the yellow page world, I saw yellow page ads in my sophomore year of college. I made a truckload of money that summer. This was back in 1995 of course. Pipp: That was a good time to be in yellow pages. John: It probably wouldn't work as well this summer. Russell: Probably not. I would probably go hungry over the summer. You see things like Yelp, but everything is a known directory. The only real power in that stuff is in the testimonials and getting credibility. Hugh: Awesome. That is back when a truckload really meant something. A truckload of money was worth something. Russell: That was before the exchange rates went to pot. Hugh: Oh gosh, yeah. Guys, we sent out an email today and one just a few minutes ago to tell people they could get $10,000 of free AdWords. We are going to talk about that. These are people who are in what we call social benefit work. They are running a membership organization. It has a tax-exempt status. They are running a church or synagogue, a community foundation, a cause-based charity. There are lots of people who are in education or government organizations, like down the road from me, we have an agency on aging, my peer group. We have a lot of people doing really good work. Why should we care that people come to our website? We want to direct traffic, but let's talk about why people come. Who do we want to attract? Let's take it sequentially. Why do we care, and then who do we want to bring to our website? Pipp: Whether it's a nonprofit or a regular for-profit business, you need more customers, more exposure, more people to know who you are and what you do. Whether they have an interest in perhaps volunteering or donating or being involved in special events that you have, taking advantage of what you may teach, all of those things are there, so having a higher profile online will bring more of those eyeballs and ears to you. If people want information about anything, they are online. John: Take it one step further. Having a website online and not being ranked in Google anywhere is like having your nonprofit or for-profit business ministry, whatever you're doing, out in the middle of a very dark desert with no lights. So you cannot be found. If you are providing a service for somebody in a nonprofit arena, then the idea is you want people who are looking for that service to be able to find you. That is the biggest reason that you want to expose yourself on that side. Doesn't matter what you're doing. If you're doing for-profit, you want people to be able to find you. Hugh: There are lots of really good organizations doing really fine work that nobody is aware of. It would occur to me that PR is one good reason. I know people will support the cause they believe in. If they can go to somebody's website and see the impact of the work of the charity—who are we serving, what problem are we solving—how do we figure out which people to attract to the website? That matters a lot, doesn't it? Pipp: It definitely does. In our world, what John and I do, generally when we work with an organization, they are telling us what people are searching for to find them, or at least the basic concept. We will build campaigns around that. If we are doing SEO, then we are going to work to make their site visible for certain keywords, as an example. In the AdWords arena, it's the same thing. You are bidding on keywords to become visible in a search. If somebody is new to an area and is looking for a specific type of denomination, they may go online to see what's around them. If you're not visible, you just missed out on a new member perhaps. Hugh: There are a lot of choices in life today, aren't there? Pipp: There sure are. Most businesses, or organizations if you will, today I find aren't really aware of how many searches there actually are online for their service or product. It's the single largest pool that exists of prospective new customers, clients. Those are interchangeable words, even in the nonprofit world. It equates to the same thing. If you have a business or an organization, and you are working in a certain arena, there is more search for that information about that online than there is anywhere else. Hugh: Awesome. John: Hugh, you can relate to this. What happened when you got a yellow page ad? Hugh: People would call me up and say, “I see you have this.” John: They found you. Hugh: That was the go-to place. We actually went to the yellow pages last week to look for some resources for moving. We put out a line that people get $10,000 in AdWords. Talk about that program. I have one of these grants, and I don't know how in the world I got it. Somebody helped me get it. I am still learning how to work it, but I am spending $10,000 a month. Talk about that program. How do people acquire that grant? Pipp: It's a terrific program by Google. This is their way of giving back to the community at large here in the United States .it may be available overseas, too; I'm not sure of that. It's a grant that they offer to any 501(c)3 for $10,000 a month to use any way the organization sees fit. The determination of the success of any advertising campaign is totally up to you. Google is providing that. The only restriction they put on it is that you can't bid on a keyword that is more than $2. Now depending on the area you live in, larger areas, certain keywords that might fit your organization might be highly competitive, and they would be well in excess of $2. But just as you found, Hugh, if you work with somebody who understands how to dig out the keywords that still fit the proper niche that you are going after, you can find enough keywords to bid on to utilize those dollars. Hugh: I think I have 24,000 keywords in all of the things that are related to us, and we have an average position of 2.5 on a search. Pipp: That is terrific. That is very good. And you are working on a national level, correct? Hugh: I'm working with anybody who speaks English. We got Philippines, Australia, New Zealand. Pipp: There are many organizations who would be able to take the same approach. If it was a local church or synagogue, an organization like that, they might be more defined by a geographic area. But still, the exposure that they can gain from that is just fabulous, and it is a really terrific program that Google has put out there and made available to all the 501(c)3s. Hugh: How do you get it? How do you qualify for it? Pipp: It's an application process. They just have to verify you are truly a legitimate 501(c)3. Doesn't matter what you are promoting or what you're about. We actually offer that service to nonprofits where we will do the application process for them. We don't charge for that. We are pretty successful. We haven't had anything not approved so far. Along with that application process, you have to have a campaign that is ready to go. Google sees there is a campaign in place that you are ready to turn on the minute they say yes. John: An AdWords campaign. Pipp: Yes, an AdWords campaign Hugh: You can register for that for free. If you do it on your own, you pay per click. Russell, they just slipped something in there. Did you hear what I hear? He said they do it for free. Pipp: Maybe we shouldn't have said that, John. What do you think? John: It's a little too late now, Pipp. You can't put that one back in the bag. Pipp: I will say this. We don't manage campaigns for free. I found a lot of people- The application process can be confusing to them. You can't even begin until you get approved. We have at least been able to figure that out and are willing to do that for anybody. They can manage their own campaigns. When you get into the nitty-gritty of it, as you found, Hugh, you need somebody to help you because it would be difficult for you on your own to find 24,000 keywords. Hugh: Oh my word. And to put them in the right ads in the right places to direct them to the right page to do what we call conversions. Pipp: You have to have landing pages and ad groups and campaigns and this stuff that needs to be done to optimize it. One of the reasons you have 24,000 keywords is you want to utilize all that money and are limited to $2 a click. You have to find a keyword that might only get five searches a month, but you want to make sure you are found when those five people are searching. Hugh: It's the misspelling of the words, too. People who spell leader wrong just as a typo. Laeder. John, you were going to say something? John: I just said the maximum is $2. It's not that they are all $2. Hugh: I adjust them down, and sometimes I get the mileage. There is also a quality score. I have some that are 7's and 8's, which I understand is pretty hard to do. They rate you on the quality of the word as to where you are driving it. There are some sophisticated tools out there to watch what you're doing. It's just amazing. Where do people contact you to let you help them do that and start that conversation? Pipp: They can call me. Our phone number is 813-321-3390. That is our main line here in Tampa. They can go to our website. On the website you can get contact information. The phone number is there of course, and there is an email link to send us an email if you want. They can reach me via email if they like at pipp@si-5.com. Hugh: Si-5.com is the website. That is a very generous offer. It's not a lot of work. I want to talk about the juxtaposition of SEO and the ads. Those two need to have some synergy. John, you were talking about that if you did the SEO, it would get you more mileage for less money with the AdWords. I'm surprised they didn't cancel me. I had the grant. It had five or six campaigns going. Now I have several thousand campaigns or ad groups going. Four campaigns. But I found that no matter what I tried, I could not spend more than $300 a month. That is the maximum you spend a day, $332 or $333. I spend that every day now. But I couldn't figure that out. So I had to get somebody to help me. That is a for-hire thing you can do. I got frustrated because I shouldn't have been doing this in the first place. I do leadership and culture and strategy really well. I suck at that. Suck is halfway to success. Talk about why you need this if you do SEO. Pipp: It's the difference between paid search and organic search. Whenever you do a Google search, you bring up a search result page. At the very top, the first three or four listings are going to be the paid ads. The next ten listings below that are what they call the organic or non-paid listings. Each of these listings, paid or unpaid, are the listings that Google believes are the most relevant to the search you have done. John: They are catering to their own customer. I as a Google searcher am a Google customer. They want to try to provide me the most relevant and best options possible so I am happy. Pipp: You are happy and continue to use Google. John: That's right. Pipp: Why don't you go ahead and talk about the percentages of where the clicks go, John? John: That is important. if I launch a campaign today, I can bid on an AdWord today, and I can get that AdWord and I can be found for that word today. Organic is a little bit different. That takes a little bit more time, authority, optimization. Google is not going to make that change quickly because again they want to make sure you actually do have good information to provide their customer when they search for a given keyword. That is why it takes time to build that authority for the organic search. What is very interesting is that the difference between the paid search and the organic search is there is about five times more volume for the organic search. That is a big deal. If you are buying AdWords and you are getting traffic, that is great because I can do it today. That is a way to get to the organic search. You can start to get traffic today but realize that over time you will have a lot more to choose from if you are getting the organic search. It just takes time. Hugh: Does Google learn, or does the effectiveness grow over time? I have listened to people talk about how they do Facebook ads. Over the weeks and months, the Facebook ads build a knowledge base and becomes more effective over time. That may or may not be the accurate description, but is there something like that with AdWords? John: The parallel would be- I guess it would be the authority that you gain by having good information and making it available so Google can read it, understand it. Your page is optimized. The information you are providing is relevant. Google will look at all of that. If I have a new page and someone finds me but my information is not very relevant, Google's customer, the searcher, will leave. Google doesn't like that. Pipp: I understand your question also relates to Facebook. Facebook has what they call a pixel. They want you to put that pixel on your website. Facebook learns. Facebook's algorithm learns who clicks on your ads and who your ideal customer is, and they get smarter and smarter at putting your ad in front of people that fit a profile that is more likely to click. AdWords, I don't believe does that. To be honest with you, my business partner is more knowledgeable than I am on the running of the AdWords campaigns. John: You should clarify that as your other business partner. Pipp: Yes, sorry. My other business partner, who is on vacation with her children right now and her husband. But I don't believe that the AdWords does that. It's pretty much up to us as the buyer of AdWords to optimize the campaigns and figure out what is working best. Hugh: My colleague Russell is very active on LinkedIn. I have heard you guys other times talk about authority. Russ does a lot of good stuff on LinkedIn. He has articles, and his description of who he is is very valuable. How does that play into the picture with the Google SEO and the AdWords and the whole package? Pipp: Having an optimized profile on LinkedIn, as well as other social media properties, is all important. Every one of those provides a description of you and your business, a link back to your website from a site that Google sees as high authority. When you can get a link back from a high authority site, some of that authority transfers back, and it helps you build the authority of your website. Those are all part of the mix. They don't really have much of an effect on your AdWords, but from an SEO standpoint, those are very important elements. Hugh: Russ, did that bring up any questions or comments on your side? Russell: Keywords are important. This program for grants is something I have seen because who couldn't use $10,000. When I read the language, there is a certain amount of traffic you have to drive. If you don't do that, they pass it on to people who can use it. The idea of them looking at keeping their own credibility high by giving their users what they need makes perfect sense. Unless somebody has a lot of expertise in that, and I don't think you have that on your typical nonprofit staff, is it's a wonderful opportunity, but you have to be able to drive the traffic to keep it going. Pipp: That is correct. Google AdWords is much more complicated to optimize, and it takes some time to optimize a campaign. Usually when you are working with AdWords, you will figure the first three or four months is what you will put in to tweak and figure it out. We are managing a campaign for a chiropractor client. It's not a big campaign or a huge amount of money, but we took it over because the people who were handling it for them were unhappy with the results they were getting. We have taken it over. We have had it about two months, and it will be another month or two before we get it fine-tuned. I was in my office just now building landing pages because they were sending all this paid traffic to their homepage. In their particular case, if you were looking for a chiropractic solution for back pain, the homepage mentions it, but it doesn't really talk about it in depth. So it's less likely to create a conversion or getting a phone call for an appointment than if they were landing on a page that spoke to that particular problem directly. I am in the process of building them landing pages that will help their conversion, and the better conversion you get helps your quality score. Hugh is obviously doing that well if he has some 7's and 8's in quality scores. Hugh: I'm not getting the conversions I want, but it has gone up dramatically in the past two months. I am starting to fine-tune it. I had some AdWords that weren't relevant, which were bringing in some people who weren't the right people. I wanted to come back to that piece. We want to bring the people that can find words, and we can trick them into coming, but if it's not what they want, they will leave within a second or two. So we just wasted the money. Pipp: Then Google dings you and realizes that ad is not working. Regardless of what you are bidding, they drop you down in position. With AdWords, even if there are three or four ads at the top of the page, even if they are all bidding the same thing, if they all have the same quality score, Google rotates those around. As time goes by and one or two gain more traction because they have a higher quality score—they are getting a better click rate, even though it's the same price or a little lower price—Google will show them ahead of the other ads. They want people to have a good experience so they keep using them. Like John said, the person doing the searching is the customer that Google is trying to please. Hugh: That's a really important area to understand. I'm a pretty smart guy, but it's taken me a while to wrap my head around this. I am learning it so I can bring on somebody and have them manage it. There are lots of charities doing social media, and they don't do themselves any favors. There are lots of charities who put up pretty websites. Propeller Head makes them something nice. They say you have all these hits. I think I shared this with you, but it's said that hits are how idiots attract success. It really doesn't matter who comes. Hits is every time you download an image or a page or something, so you can have a lot of hits with nothing. It's really coming back to this what do people do, the conversions, that matters. Let's go into some of the things you know people need to learn. When you put up a webpage or site, Google looks at everything. How does this organic SEO work? John: That's where it starts. The very first thing is that Google is a computer. It needs to make sense to Google. You can't infer things. It has to be written and optimized such that Google can read it and understand exactly what you do, what you're promoting, what information you're providing. We want to make sure you have optimized it so Google can understand it. Then you want to start to look for ways to continue to build that authority. We mentioned having links back from high authority sites so Google realizes, “Oh, okay. This site thinks that they are providing the right information about this given subject.” But the big thing is it does start on the page. We call it on-page SEO. It needs to have the right information in the right format and make sense for Google. Hugh: Go back to this authority site thing. Talk a little bit more about that. Pipp: The sites that you see in organic search on the results page—those are the sites that Google feels are the most relevant, which to them means they feel they have the highest authority on that subject. Authority is predominantly gained in a number of ways, but one of the biggest is links from other sites. It might be social media sites you have. It might be other people linking to your information. Maybe you wrote an article or a blog post, and other people pick up that blog post and repost it on their Facebook page or their own blog. Through that, there is a link back to your site from another site that has relevant information. It takes time. That is why John was talking about how SEO takes time. You can buy a paid ad and be at the top of the search for a given keyword tomorrow. But with SEO, it takes time to build that authority, and it takes time for Google to trust your site. A brand new site comes up, and no matter how good your information is, it can take months for those links to build and for Google to gain the confidence and trust that you are the right one to show for search results for that given keyword. Hugh: How do these two work together, the organic SEO and the AdWords? Is there a negative dynamic we can create that cancels each other out? Pipp: No, there is nothing negative about it. The numbers are interesting. Paid search gets about 18-20% of clicks on a page. Organic gets the rest. Hugh: Whoa. 18% is paid search? Pipp: 18-20. It can be different in different niches, but that is the average. Of all the ads out there, somebody searches for a new plumber. They say “My toilet is leaking and I need a plumber,” so they search for that. There will be ads at the top of the page. Those ads will get 18 out of 100 clicks. The organic listings will get the rest with the top three getting the lion's share. That is what SEO is. Our job is to build that authority and get an organization's site ranked into those top three to five positions. The reason I say three to five is in many niches, there are directory-type sites that will get into that top five, and they are not direct links. Customers will avoid those and go directly to a business because they want a solution to their problem. Hugh: Yeah. People are looking for things. You can go to Analytics and other tools like that to figure out what people are putting in, can't you? Pipp: Analytics will tell you what someone typed in in order to find you. That is certainly a great tool. Anyone who has a website should sign up and get Google Analytics. It's a free service from Google. They offer great tutorials on learning how to digest the data. Hugh: That would be a good way to research what people are looking for, is that true? Pipp: It would be, except you don't really have access. Google has a Keyword tool built into AdWords where you can type in a keyword and they will give you a range of how much search there is for those. Or they might come back and show no search even if there is some. It may be low, but there is some. I have a friend who often says, “It's great how much money I've made from search terms that Google shows there is no search for.” Anyway. But there are new searches all the time. Google says a third of the searches they see every month are searches done in a particular manner that they have never seen before. That is constantly changing. Hugh: Give me that statistic again. Pipp: A third of all the searches that Google sees every month are done a little differently than they have ever seen before. Hugh: I thought that's what you said. That's remarkable. Pipp: It is. I know. John: We can't use another term like that. I don't think Hugh can stand it. We can't bring him a new statistic that is blowing his mind. Hugh: That's amazing. Russell: At this rate, his hair will start turning gray. John: It will light on fire. Russell: You have to ease up on him. Hugh: At least I got hair. Ha! Russell: This is the secret to not having any gray. You cut it all off. Hugh: Last week, we had an interview with Les Brown, and Les talks about using the mascara on his gray. He said his gray hair doesn't last very long. He keeps looking fresh with that look. Guys, this is fascinating stuff. People put up websites, and they wonder why nobody comes. They really do stupid things on social media. It's really social. How do people learn about this? I think we should create an academy and have a membership for people who are in charitable work to learn how to do these things. Like Russ said, they have a small staff and not a lot of money. If they started getting traffic and people found them and they raised the donor base- and actually if donors know what you're doing, the impact you're having, they will continue to be donors and spread the word. There is no negative aspect to tooting your horn and letting people know about it. Come back to some of my crazy ideas here. Pipp: That's right. What you and I have talked about before is how do you create more of a presence in social media? You have the main social media sites, like Instagram, Facebook, Twitter, LinkedIn, maybe Pinterest, Google+. How do you put out information on a regular basis? There are a couple of tools that make it easier for you to do that. One is Buffer. Buffer has the ability to post and link articles to the various social media accounts you have. There is another company called Quuu. They are an aggregator of online articles. You will probably find articles in almost any niche or subject you can think of. You can get an account for free for both of these. On the free account, you are limited to how many posts you can do and how many social media accounts you can link to, but you can link Buffer with Quuu and pick like four or five different subjects and link two articles a day to Twitter, Facebook, and LinkedIn. Every single day. Those are what they call curated content. Somebody else wrote it, it's in your niche, and you post it as interesting information for people who are interested in your niche and what you do. But I also recommend to people they need to be doing some original content of their own. If you have these other services, you don't have to write something every day or two to three times a week. You can do something original a couple times a month, but there is still a flow of information coming out. That creates engagement. You will build Twitter Followers, Facebook likes, and additional connections on LinkedIn all from having information that flows. John: You asked one other question, Hugh. Pipp and I spend a lot of time figuring this out. This is way full-time. There are some basic things that can be done to give your site more visibility, just some real basic things. The biggest thing Pipp said is make sure that you have a LinkedIn account, a Facebook business account or an account that is to your ministry or 501(c)3, a Twitter account, and an Instagram account, and have those connected to your website. That will sure help. You want to make sure that you have accurate information on all those places. You don't want to confuse Google because that's not good. You want to make sure information is accurate across platforms. Then when you want to get really serious on one of these areas, it's probably a good idea to hire somebody who spends a lot of time trying to figure it out. It changes all the time. We use the phrase that Google has all the gold and they make all the rules. We just have to live with those. Hugh: The golden rule. John: To have an academy would be a great thing. It wouldn't be a free academy, and it wouldn't be part-time. Hugh: No. I was throwing out an idea. If anybody is listening and interested, we could play with it. John: It's a great idea. Hugh: We could do the same thing with a group of people and make it a more level playing field and impact more people and have greater results. Talk about how Google changes things. They are sneaky about it. A logarithm, is that what it is? Pipp: Their algorithm, yeah. They have made a lot of changes just in the past couple of years. They have two search algorithms. One is for desktop search, and one is for mobile search. They are separate. They announced about a year and a half ago, or maybe two years ago, that they were going to put more priority on mobile search algorithm, meaning that if you were ranking on page one but your site wasn't mobile-friendly, because it wasn't, the mobile-friendly aspect was going to become much more important to the mobile-search algorithm, and you could lose ranking on a mobile search even if you are ranked highly on a desktop search. That was a couple years ago. Then a few months back, they announced that the mobile search algorithm in 2018 was going to be the predominant factor to ranking in the search engines period. John: And the reason for that? Pipp: Well more than half of all search is mobile. That is mostly Smartphones, but that also includes tablets. Hugh: Amazing. Russ, you have been taking this in. I think we should come up with a hard question for these guys. Let's stump our guests. Russell: How do you stop these guys from making all of these changes? John: No, it's a great question. But it goes back to that you have to look at it from their standpoint. They are trying to provide the best product for you and I, the guy who is searching. They are going to work really hard to get into our brains and to put that into their brain to give us the searcher the best result. What we have to be doing as SEO experts is understanding Google and where they are going and then making sure that our clients are providing relevant information for those search terms. It has to be. Otherwise, we are going to mistakenly send somebody to a client's site, and the Google customer is not going to be happy, which is going to drop them in ranking. Russell: This is how they made Yahoo and other people disappear in the first place. John: They worked really hard at it to provide the best quality product for their client. Pipp: And they make changes all the time. They make changes to their algorithm all the time. The nice part of it is we are actually members of a very large SEO mastermind group that is worldwide in scope. Some of our peers are really smart, and they- actually before Google makes changes, they file patents. They get copies of the new patents that are filed and waiting to be approved and read it. We generally have a pretty good idea of where things are headed. Google does their best to obfuscate that, but they have to have the information in there so the guys in the patent office can say okay. We have some smart colleagues that read that stuff, figure that out, and give us a good idea of where Google is going six months or a year from now. Hugh: Part of this change is necessary. People used to pack in the keywords. Then people used to go out and do these fictitious sites with all these backlinks. There were thousands of them, and Google got smart to that. Pipp: No matter what the rules that Google comes up with, there will always be somebody who figures out a way around it. Once they figure that out, Google will figure out that they did that, and they will change the rules again. But there are some basic things. We ourselves in our company follow industry-best practice. We don't do any blackhat. In the SEO world, blackhat is things you know you shouldn't do, but you do them anyway hoping for a good result and hoping not to get caught. That was standard practice, even five years ago. But the things that a lot of people did and we were doing five years ago, if we did them today, they would get us penalized. Still one of the biggest things I see for people who try to do SEO on their own is they over-optimize their websites in terms of keywords. Let's say they have 600 words of content on their homepage. They will put a keyword in there like 40 times. Google needs it there once or twice and they know what you're about. When you start putting it in 20-40 times, you get over-optimized. You may see yourself move up in the ranking. You may even get to the bottom or middle of page two, but you won't get further. Hugh: Wow. Pipp: it's almost like they give you hope. I'm movin' up, I'm movin' up, I'm movin' up, and boom, you hit the ceiling. You're on page two where nobody can find you. Hugh: When you get penalized, do you stay there, or is there any way to get out of that? Pipp: You can change it. I have had a client this last year who after I had done some SEO work and were moving up nicely, he went in on his own and decided to rewrite one of the pages he wanted to rank for, and he put the keyword in there like 42 times. Then we started dropping back. I was trying to figure out why, and he happened to mention to me that he went in and changed that page. I went in and copied all the information and highlighted all the places he had done that, saying, “This needs to get fixed.” I fixed it. And we shot right back up to page one. It took a little while. When I say “shot right up,” that might have taken two or three months, but that is something that still a lot of people do. I find particularly those who try to do SEO on their own, they are looking at old information and don't really have the resources to stay abreast of what is working today and what current best practices are. Hugh: Russ, did you have more to that question? Russell: It gets back to that notion of working within your wheelhouse and not trying to do things that you're not good at. I definitely don't know a lot about SEO, but I do write. What I have started doing is looking at the principles of copywriting and studying that because that is what I can do on my own. I definitely need to hire someone- I have a guy working on my website who knows a lot more of this stuff than I do. He is reoptimizing the site, but in order to help myself, I have started looking at copywriting. I put together a series on donors that talks about the information you have to have. You have to know your audience in order to get some traction. That is important. What your content contains is where the keywords are probably going to be found. Hugh: Absolutely. Good points. We are on the downside of our interview. We try to keep these under an hour because that's a lot of time and people want to get some good content. Think about some stuff we haven't talked about, guys. What is a thought or challenge or tip you want to leave with people? Let's go back to the electronic media. If all of this stuff, Russ and I work with organizations to build out their strategy. We are trying to hunt and peck in the dark rather than having a synergistic plan. I wouldn't dare get in front of an orchestra or a choir and try to direct without having a piece of music because people are all over the place. We have to have some glue to hold us together, and then people can become engaged. With that, we are very clear on what it is we offer, who it is we offer it to, the value of our service, and the impact. That gives you guys something to work around and to use your magic to bring that constituency to the site and actually do something. If I have heard you correctly, part of it is identifying the trends, finding what it is people are looking for, but also attracting the right people. On the other side, you slipped right by this, you are creating a landing page, and the landing page has to convert. It has something interesting so people don't leave in .2 seconds, so they engage with you and learn something and want to be part of your tribe, donate, or be a part of your volunteer pool. There is a whole synergy in this thing. Let me throw it to you. Like the last time we talked, my brain is firing on many cylinders that I'm not doing right. I can't handle much more of this, but I have a list of things to do. You will be getting a call from me about my new site. Let me throw it to John and then Pipp. As a departing thought and comment, sum up the things you wish people would do, and remind them of where they can go to find out. You have a survey or something on the site, so talk about that, too. John: We have a form that they can go through. What is the name of that form, Pipp? Pipp: Strategy form. John: We have a strategy form they can go through on the site. It leads them to give us information so we can get back to them with some knowledge of what they are trying to do. I am going to step back and go back to what Russell said. Stand in your wheelhouse. Companies that come to us, we are going to have to make the assumption that they are good at what they do. Pipp and I have a really wide range of backgrounds. Pipp has owned several businesses; I have owned several businesses. Sometimes we get more involved than we should in the whole process. But what we look to do is be the SEO expert. What we look for is our clients to bring to us “This is what I do, this is who searches for us, and this is how they search for us. Put me on page one for these three key search terms.” That is what we do. We go after those search terms. Sometimes we get deeper into the weeds than that. That is what we primarily do. Pipp: Once they have filled out our strategy form, we then produce an eight-minute video analysis where we look at their website, we look at the competition, the strength of the competition, and then tell them the opportunity that is there. If you rank for this, this is how many searches there are, this is a conservative estimate you could expect as far as visitors, and based upon a conservative conversion rate, how much that traffic would be worth to you. We like to show them how big the opportunity they are missing out on is. The other thing I was going to say in closing is something you and I have talked about before, Hugh. We touched a little bit on conversions, and we haven't talked about video on this call. Video can be a good way to help conversions on your site, on your landing pages. If you can do a short video that deals with your business, that topic of the landing page, usually less than two minutes on your page can be a tremendous help. People like to know who they are potentially going to get involved with. You do a video that is engaging, you look at the person who is watching, you talk to them directly. You want to talk to that single person. You can do that. As I told you once before, I have an attorney client that we had ranked, and he was getting clicks to this website but not getting the conversion. We put a short video on his site, and overnight, that video tripled or quadrupled his phone calls in a week for his business. It was unbelievable how much of a difference it made. Hugh: You guys aren't a one-trick pony. You have a whole lot of different programs and knowledge base and wisdom. That is quite remarkable. Pipp: I think that's one of our strengths. We have gray hair, too. At least I do. I'm not sure John does. We have done a lot of things. We generally have the ability to understand what they're doing fairly quickly and obviously work within our expertise, which is SEO and digital media. Oftentimes, we can make suggestions to other things you could be doing that could be helpful. Hugh: Thank you for jumping in at the last minute and being so gracious to share all of this information (we had a cancellation tonight). You do a lot of upfront service to people. That is a gift. Russell, thank you for being here again and asking really good questions. Russell has made some notes of the profound statements that came out of your mouth. Russell: There is one thing I'd like to sneak in before we leave. The service these guys provide is superior, premium. The thing I like about what I see in their website is when they go in there, they define some parameters. If your business or organization is at a certain point, we can help you. If you're not at that place, then we don't want to offer you something that will not benefit you. That is integrity on steroids, and I love it. Hugh: Russ listens and observes and comes up with some profound statements. John Zentmeyer and Pipp Patten, thank you for sharing your wisdom with our audience tonight. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to M&C Nonprofit Marketing Talk to hear why Valerie Schlosser, SEO expert and Barkely professional, says every nonprofit can benefit from a Google Grant and why it's important to have basic SEO best practices in place. 

Google Grants   Apuntarse https://www.google.com/grants/   Donantes   Consejos para Campañas para Donantes   Tener buen QS con exactas. Si usas keywords en concordancia abierta ten cuidado con las negativas. Puedes pedir donación, pero tu anuncio saldría con búsquedas de donación de óvulos, dinero, ropa, sangre…mucho ojo. Usar long tail para evitar la masificación de […] La entrada 99 Google Grants eres una ONG, lo que te voy a explicar te va interesar. se publicó primero en SEO y SEM Profesional.

In this episode I talk with Jason Granger of Infinity Marketing Group about Google Grants. Yes, Google gives grants to nonprofits. And they are awesome. How about $10,000 worth of adwords every month for FREE! Yes, that awesome. Jason walks us through the Google Adwords development process and teaches us how to find the right keywords to help us find […]

This week Molly Youngblood Geiger, CEO of Design Right 4 U, will be sharing her expertise on Internet Marketing. As a Google Ambassador, Google Rising Star and Small Business Advisor, she will share tools and strategies to propel your business online. Don’t be left behind on the new and powerful marketing strategies available to you in 2015. This is your year to “shine online.” This week’s Hot Topics include: Topic 1: Google Adwords & Analytics: Best Practices to Grow your Business Topic 2: Google Grants for Non-Profit Businesses Topic 3: Video Marketing: Leveraging YouTube

Imagine having 10K in Google advertising and actually knowing what to do with it. This week I talk with Google Grants expert Stephanie Cockerel about what it takes to qualify for a grant and how to plan a campaignto make the most out of the gift.

The Social Network Show welcomes Robyn Shulman to the August 4, 2014 episode. Robyn, a certified elementary teacher and ESL teacher, and writer and designer of websites, shares the story about GoogiezCrew LLC an organization that raises money to help homeless children. Hear how they raise money through campaigns, online partners, social media, SEO and Google Grants and what Robyn is doing with their website. Robyn also talks about being on the Advisory Board of WizKidz Science and Technology Centers, an agency that won a presidential award this year. Hear Robyn talk about the WizKidz Science and Technology Centers and the S.T.E.A.D.Y Academy's work with students with disabilities who have an interest in science and technology. Read this interesting article that Robyn wrote, check out her blog posts on Chicago Now and read the latest by Robyn on ED News Daily.  Robyn Shulman, M.Ed. is a certified elementary teacher and ESL teacher in Illinois, who has taught 4th-6th grade and ESL to middle school grades and adults. Although she is not in the classroom, she is still involved in the nonprofit realm, writing and designing websites for various organizations. Robyn is on the advisory board of the S.T.E.A.D.Y Academy, an initiative that is part of WizKidz Technology Centers. Wiz Kidz was nominated for the 2014 Presidential Award for Excellence in Science, Mathematics, and Engineering Mentoring. The Presidential award is the highest national mentoring award. She specializes in the fields of writing, web design and education. She is also an education blogger for Chicago Now, which is owned by the Chicago Tribune and manages ED News Daily. In 2012, Robyn's personal career story was featured on LinkedIn's corporate blog: An Unexpected Journey: 10 Ways LinkedIn Changed My Life In One Year. Jeff Weiner (LinkedIn's CEO) shared her story with his followers on LinkedIn and Twitter. Robyn's work has been published and/or profiled in various education magazines, including, but not limited to: LinkedIn Pulse, LinkedIn's Member Blog, LinkedIn's Career Blog, Career College Central, Reading Horizons, We Are Teachers, Chicago Now, Edutopia, Edudemic, Elmer's Glue Blog, Xavier University News and National Louis University News. In June 2012, alongside participants such as Illinois Secretary of State, Jesse White, Founder of Share This, Tim Schigel and CEO Stuart Aitken, Xavier University interviewed her about her life's work and dedication in the education field. To date, this interview, part of the “American Dream Project” is the only permanent video registration of American Dreamers. She also recently appeared on Fox News Chicago. She provided tips for parents and teachers in regard to bullying online and in the classroom. In addition to her devotion to the K-12 student population, she has a great love of higher education. She launched and managed the first graduate advising program for National Louis University in the history of the institution; she supported over 2,500 teachers and 50 professors. She holds a B.A. in Elementary Education and an M.Ed. in Curriculum and Instruction, with a concentration in ESL. When she is not working, she spends her time with her husband and daughter. She enjoys reading a good book, painting and writing. She especially enjoys helping others, as this is her true calling.  

Non-profit marketing and communications goes well beyond writing web content and sending e-newsletters. You also need to explore online marketing tools like Facebook, Twitter, blogs and more: non-profit social media. And don’t forget search engine optimization (SEO) to help potential non-profit volunteers, donors and advocates find you on the Web. How about turning to a […] The post Nonprofit Spark – Free non-profit help on Google Grants, SEO and social media advice – 11/28/11 appeared first on WebTalkRadio.net.

This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google Grants - $10,000 per month for any charity to spend advertising on Google! Small Business Big Marketing - Links & Resources Mentioned In The Show CMA Learning Group - Our Guest, Simon Dowling's business PLUS their EXCLUSIVE LISTENER OFFER - $250 off any public workshop - simply enter the promo code SBBM at check-out. The LinkedIn discussion that lead to our interview with Simon. Flying Solo - Australia's largest community of soloprenuers. Duration: 54 min / 63 MB The post #54 How To Have A Difficult Conversation. Google Plus. Pitching. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Please click on the POD button to listen to the latest Atlanta Business Radio  show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.   Here's how to listen to the podcast of our show. First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.This morning we had our not for profit special. We opened the show with Bruce Patterson founder of the Save A Smile Foundation. To learn more about how this organization helps children in America who suffer from cleft palates please go to www.saveasmilefoundation.org Next up we had on Gregg Orloff, Director of CancerQuest. Gregg is an Emory professor who created this website to help cancer sufferers and their families deal with the disease. His group is also a recipient of a Google Grant. To learn more please go to www.cancerquest.org We closed the show with another Google Grants recipient Mary Dykes with the Owens Foundation for Wildlife Conservation. Mary shared some amazing stories about her organization is making a tremendous impact in the lives of animals and people in Africa and throughout the world. To learn more please go to www.owens-foundation.org If you are involved with not for profit organization you might want to learn more about Google Grants for your group at www.google.com/grants Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show