Podcasts about arts marketing

Send us a textIn this episode, we pull back the curtain on the exact AI system that's helping martial arts school owners generate more leads, follow up instantly, book more appointments, and enroll more students — without burning out their staff.We break down:What's broken in the current follow-up systems most schools useWhy AI is no longer optional if you want to scaleReal results from schools already using itHow this technology is freeing up owners to run their schools, not just chase leadsWhat to expect in the next 6–12 months if you're ahead of the curve (or behind it)This isn't theory. It's the future of martial arts growth — and it's already happening.Comment "Episode" below, and we'll send over the recording!

In this episode of Leading the Way, Jill S. Robinson talks with Seth Godin about strategic leadership in the arts. Together, they explore how cultural leaders can bridge immediate operational demands with long-term vision, embracing adaptability, empathy, and purpose to create meaningful, audience-centered institutions that thrive beyond today's challenges.  Drawing on insights from Seth's lates book This Is Strategy: Make Better Plans the conversation touches on the urgent need for leaders to step out of reactive cycles and into proactive, strategic modes of thinking. They discuss how to define success beyond sellouts, build deeper audience loyalty, and lead with intention; not just passion.  For more insights, past episodes, and to sign up for our newsletter, visit trgarts.com/leadingtheway  Contact Info:  Email letstalk@trgarts.com 

This week on the podcast is part two of our interview with Lynette Shy. She's an arts marketer and the founder of Confluence Arts Solutions, a company that helps small to mid-sized arts organizations increase revenue and improve organizational effectiveness.Prior to founding CAS, she served as the Marketing Director at BalletMet where she helped earn four Emmy Awards, secure 20 times more media coverage and boost revenue for The Nutcracker by 54% in just 4 years.  ​Plan to join us to hear Lynette's tips for growing your arts brand! https://confluence-arts.com/

This week on the podcast is part one of our interview with Lynette Shy. She's an arts marketer and the founder of Confluence Arts Solutions, a company that helps small to mid-sized arts organizations increase revenue and improve organizational effectiveness.Prior to founding CAS, she served as the Marketing Director at BalletMet where she helped earn four Emmy Awards, secure 20 times more media coverage and boost revenue for The Nutcracker by 54% in just 4 years.  Plan to join us to hear Lynette's tips for growing your arts brand! https://confluence-arts.com/

Marketing has changed so much for arts administrators in recent years that you might not know how to maximize your marketing budget these days. What percentage should you allocate? What marketing channels are the most effective this year? How much should you spend? This episode, Aubrey explains how to think strategically about reaching the audience you want—and how to budget for it. The Offstage Mic is made possible by Artelize: their Audience Retention Dashboard is the one-stop place to access your audience data across every important metric. And also by Annual Fund Toolkit: they've built a support system to help grow your donor community and major gift pipeline.

Jiu Jitsu Dummies Podcast, presented by Black Belt Digital Marketing and AcademySafe.org In this episode of Jiu Jitsu Dummies, we sit down with martial arts marketing expert Matthew Brenner. Matt shares his journey in the martial arts world, his insights on effective marketing strategies for gyms, and his personal experience finding the perfect Jiu Jitsu academy after relocating to South Florida. Don't miss this informative and entertaining episode!   Instagram Handle: @blackbeltbrenner1   Thank you to Episode Sponsors:  Black Belt Digital Marketing - Request a FREE Review of your company's online presence today! Academy Safe - Join or Donate now  Leheal Biogenix - Regenerative Medicine - Learn More Here BioPro- Get $30 OFF orders of $295 or more with Code: JJD Flow N Roll - Get 20% OFF with code: JJD Leao Optics - Get 10% OFF with Code: JJD The BJJ Box - Get 20% OFF your first box with Code: JJD20 Jiu Jitsu Dummies Podcast Store - Get 15% OFF with code: JJD   Contact the Dummies @JiuJitsuDummies on Instagram, Facebook, and Twitter or at milton@jiujitsudummies.com to submit questions for consideration on the show. You can now also find us on TikTok @JiuJitsuDummiesPodcast Visit Jiu Jitsu Dummies for more details about the show, becoming a Sponsor, and a list of sites and apps to download or view the podcast.

I've got Andrew Recinos on the podcast today!  Andrew is the CEO of Tessitura.  He came to me with a great idea: we have our podcast conversation built around the ideas I share with folks in 'The Fans for Life' workshop.  We discussed ideas such as: Why Andrew enjoys my POV of looking at tickets through the gamut of tickets sold.  We discuss the idea of inspiration from outside of the world of arts.  Andrew shares where he finds his ideas from. Especially ethnography.  Innovation, creativity, and opportunity.  We hit on all kinds of great stuff!  This one is a lot of fun, actionable, and one I'm glad I got to have.  Let me know what you think.  Send me your thoughts at Dave@DaveWakeman.com  Check out Tessitura's website: www.tessitura.com Get my newsletters and keep up with me at www.DaveWakeman.com Rate, review, and share the podcast! Every little bit helps. 

My guest today is Angela Meleca. What a great conversation.  We got into a really interesting conversation about: Arts' business models Funding Arts as a business The public value of the arts Framing conversations Measuring the impact of arts And, much more!  You can find Angela on LinkedIn: https://www.linkedin.com/in/angelapmeleca Meleca Creative Advisors: https://www.melecacreative.com Visit me at www.DaveWakeman.com Get 'Talking Tickets': https://talkingtickets.substack.com Get 'Business of Value': https://businessofvalue.substack.com Join the 'Talking Tickets' Slack Channel: https://talking-tickets.slack.com/join/shared_invite/zt-119g3ze9e-IMCN~xcmlm8o2nkAREKHqA    

In this bonus episode of "Leading the Way" with Jill S. Robinson speaks with Marna Seltzer and Dasha Koltunyuk from Princeton University Concerts. Explore how they're reshaping the classical music landscape through groundbreaking initiatives designed to connect deeply with audiences in a post-pandemic world. From the serene blend of music with meditation to the powerful Healing with Music series, discover how they're pioneering new pathways to engage, inspire, and heal. This episode isn't just about music; it's about community, innovation, and the relentless pursuit of relevance in a rapidly changing world. Learn about their strategies for audience growth, the embrace of social media to capture unique concert experiences, and the vision for the future of classical music. With insights on building trust and community, adapting to digital advancements, and maintaining core values, this conversation is a beacon for anyone looking to make a lasting impact in the arts. For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com.       Key Topics & Chapter Markers:       Podcast Introduction [00:00:01.930]: Introduction to the podcast, guests Marna Seltzer and Dasha Koltunyuk, and their work at Princeton University Concerts. Adapting to Change [00:01:35.670]: How Princeton University Concerts is evolving with new approaches to arts and culture. Pandemic Impact [00:02:01.690]: The significant effects of the pandemic on the arts and the necessity for new planning and thinking. Music's Importance [00:04:45.050]: Discussion on the enhanced appreciation of music during the pandemic. Innovative Programs [00:06:39.620]: Introduction of new programming, including music with meditation and the Healing with Music series. Audience Growth [00:07:04.230]: The increase in events, subscribers, and efforts to engage a broader audience. Healing Series [00:09:42.410]: Details on the Healing with Music series and its goals. Audience Diversity [00:12:45.600]: The variety in audience demographics and how different programs attract different groups. Community Building [00:15:23.670]: Reflections on the importance of building trust and community before and after the pandemic. New Initiatives [00:18:53.550]: Introduction of unique initiatives like pre-concert speed dating to foster community. Intergenerational Values [00:21:38.510]: Discussion on shared values across different generations within the team. Post-Pandemic Adaptation [00:23:11.150]: Adapting to the post-pandemic world with new perspectives and digital savviness. Social Media Engagement [00:24:48.420]: How social media initiatives like "sound bites" have enhanced audience engagement. Future Vision for 2040 [00:27:08.150]: Dasha Koltunyuk's outlook on the future of classical music and its universal appeal. Classical Music Resilience [00:28:53.440]: Marna Seltzer reflects on the longevity and future challenges of classical music. Demographic Changes [00:32:37.810]: Discussion on how future demographic and community changes might influence classical music engagement. Building Community Values [00:34:21.730]: The podcast concludes with thoughts on shared creativity values and lessons from Princeton University Concerts' experiments in community engagement.   Contact Info:    letstalk@trgarts.com

In this bonus episode of "Leading the Way" with Jill S. Robinson, the spotlight is on Ariel Fristoe, the Artistic Director of Out of Hand Theater, an Atlanta-based theater company renowned for its innovative integration of art, social justice, and civic engagement. The conversation delves into the origins, evolution, and significant impact of Out of Hand Theater since its inception in 2001. Ariel Fristoe shares insights into how the company has distinguished itself by focusing on social issues and working closely with community groups and experts, leading to a unique business model that monetizes artistic skills while addressing pressing societal challenges like racism, poverty, and violence. Significant milestones include the theater's recognition by the New York Times as the best theater of 2020 and the notable growth following this acclaim. Fristoe emphasizes the importance of collaborative programs with various organizations, detailing the expansion of their team and the ambitious vision driving their work. She provides advice to other performing arts organizations on achieving authenticity and broad community engagement by prioritizing partners' goals and focusing on local issues, which can unlock new audiences and sustainability for the arts. For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com.  Key Topics & Chapter Markers:       Introduction (00:00:04.010): Jill S. Robinson introduces Ariel Fristoe and talks about the achievements of Out of Hand Theater. Founding of Out of Hand Theater (00:01:11.640 - 00:02:58.250): Ariel Fristoe shares how the theater was started in 2001 with a focus on social issues. Business Model Changes (00:04:24.850 - 00:06:21.050): Ariel discusses how the theater evolved, especially in monetizing their work and focusing on combating racism, poverty, and violence. Educational Impact (00:07:21.790 - 00:10:19.180): The impact on schools and communities through theater programs is highlighted. Growth from Recognition (00:12:14.270 - 00:14:33.510): Ariel talks about the growth following recognition by the New York Times and others in 2020. Collaborative Programs (00:15:08.450 - 00:15:35.390): All programs involve collaboration with various organizations, Ariel emphasizes. Team Expansion (00:16:03.010 - 00:19:07.550): Details on how the team has grown since 2018, including their roles and the ambition driving them. Team Satisfaction (00:20:40.590 - 00:21:11.260): Ariel reflects on the satisfaction with her team's work and their passion. Future Goals (00:22:24.750 - End): Ariel discusses her vision for Out of Hand Theater to become national leaders in arts and community collaboration. Advice to Arts Organizations (00:23:33.230 - 00:26:43.000): Ariel advises arts leaders on prioritizing partners' goals to gain authenticity and broader engagement. Challenges in Theater (00:26:43.000 - 00:29:26.390): Ariel talks about the challenges in theater, especially around racial and equity issues, and suggests focusing on local issues to engage audiences. Closing Thoughts (00:29:26.390 - 00:30:27.590): Jill thanks Ariel for the insightful discussion, highlighting the potential of art to improve communities   Contact Info:    letstalk@trgarts.com  

The delightful Jess drops by the Babble to talk all things Bayley Arts…..and toilet paper.

Jill S. Robinson closes out season 1 of Leading the Way with a retrospective considering the patterns and through lines of her conversations this year. Innovators or disruptors all, the guests of Leading the Way point to not only the key pillars of TRG Arts, but also the direction of necessary attention for arts and cultural leaders heading into 2024 and longer, 2040 and beyond.   For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com.    Key Topics & Chapter Markers:    Introduction to the Final Episode (00:00:00.330): Jill S. Robinson introduces the final episode of the "Leading the Way" podcast, reflecting on the leadership thoughts and examples discussed since late 2023, focusing on the sector's recovery and resiliency. First Pillar - Financial Stability (00:00:00.330): Conversation with Vincent Van Vliet (Phoenix Theater) and Jill Anderson (Syracuse Stage) about financial stability in the arts sector, highlighting positive growth during the pandemic. Second Pillar - Customer Relationships (00:01:49.600): Discussions on customer relationships with Tom Bird (Sheffield Theaters) and Ross Benny (Cleveland Orchestra), focusing on relevance, future audiences, and innovative membership programs. Third Pillar - Organizational Frameworks (00:03:31.570): Highlighting the importance of organizational frameworks, with examples from Boston Children's Chorus's new framework led by Andres Holder and Akiba Abaka. Fourth Pillar - People-Centric Teams (00:05:21.330): Discussion with Andrew Taylor on the "overhead myth" and its impact on people-centric teams in the arts and cultural sector. Wrap-Up and Broader Conversation (00:06:49.970): A broader conversation with Alicia Lawyer (Roko) about disruption in classical music, touching upon all four key pillars. Four Provocations for the Future (00:06:49.970): Jill S. Robinson shares her thoughts and provocations on the current state and future of the arts and cultural sector, focusing on the rigid nonprofit mindset, the need for growth capital, the "Great Shakeup," and setting sights on 2040. Conclusion and Thanks (00:17:02.200): Closing remarks, thanking listeners and inviting suggestions for future inspiration. Podcast Closing and Invitation to Subscribe (00:17:55.510): Conclusion of the podcast episode, inviting listeners to subscribe and visit the website for more resources.   Contact Info:  letstalk@trgarts.com  

In this episode, Jill talks with Alecia Lawyer (artistic director and founder of the chamber orchestra, ROCO). Alecia shares how this Houston-based orchestra disrupts and innovates the traditional presentation of classical music. With a revenue model where 95% comes from contributed revenue, ROCO designs audience-first experiences. Alecia is putting the fun, access, and creative license back into the world of classical music through what she calls wildcatting in the arts.    For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com.     Key Topics & Chapter Markers:     [00:01:32.910] - Introduction and ROCO's acronym change discussion.  [00:02:21.550] - Alecia Lawyer's background and how she founded ROCO.  [00:08:03.130] - ROCO's unique approach to classical music.  [00:09:16.270] - Explanation of "Wildcatting in the Arts" and its importance.  [00:19:47.350] - The special audience experience and program book features.  [00:24:33.850] - Integrating personal and professional aspects in ROCO.  [00:25:04.690] - The role of faith and vulnerability in Alecia Lawyer's journey.  [00:26:13.720] - Creating a safe space for musicians to take risks and find rewards.  [00:28:04.330] - Agency, co-creation, and the relationship between composers, musicians, and the audience.  [00:46:49.400] - Development of the Octava app and its original purpose.  [00:49:21.650] - Inspiration behind creating the children's book "Nightingale."  [00:52:08.880] - Leadership journey of ROCO and challenges in maintaining its culture.  Contact Info:   letstalk@trgarts.com  

In this episode, Jill talks with Andrew Taylor (program director and associate professor of Arts Management at American University), a leading voice in the North American nonprofit arts sector, to discuss the prevalent issue of the “overhead myth.”  The discussion takes a deep dive into the challenges arts organizations face, the scarcity mindset, and the importance of understanding the values in direct and indirect costs. Andrew also talks about educating future arts leaders about these financial intricacies. For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com.Key Topics & Chapter Markers:  [00:02:04.970] The Infinite Game  [00:03:19.190] The Overhead Myth  [00:06:03.800] Mindset around Scarcity  [00:11:12.790] Role of Communication in Budgeting  [00:11:24.520] Starvation Cycle  [00:14:08.800] Overhead Costs  [00:16:22.410] Finding a Balance in Overhead  [00:18:49.140] Shifting Dynamics in Arts  [00:23:30.520] Artistic Evolution and Challenges  [00:27:45.250] Venture Capital in Arts  [00:28:45.690] Philanthropy and Overhead  [00:32:15.850] Teaching Overhead to the Younger Generation  [00:34:36.260] Future Leaders in the Arts  [00:36:00.310] Power Dynamics in Arts Management  [00:37:49.430] Direct and Indirect Costs     Contact Info:  letstalk@trgarts.com 

In this episode, the Boston Children's Chorus (BCC) shares its organizational mission, spotlighting the pivotal role of its new Director of Good Trouble. Guests Andrés Holder and Akiba Abaka offer listeners a deep dive into BCC's community engagement, its programming, performance metrics, and visionary educational initiatives. Andrés and Akiba also share their views on the broader concept of "just cause" within the arts sector and the importance of it to the sustainability of BCC.  For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com. Key Topics & Chapter Markers: 00:03 Boston Children's Chorus history. 00:05 Akiba's role.  00:07 Concept of "Good Trouble" 00:12 - Listening Tour.  00:17 BCC community and services.  00:20 BCC performance stats.  00:24 BCC's educational plans. 00:27 "Just cause" in arts.  00:35 Organizational sustainability.  00:42 Arts relevance and financial models.  00:48 Leadership in the arts. 00:52 Changing arts focus.  00:57 Optimism about change.  01:01 Insights on "Great resignation".  01:03 Entrepreneurial spirit post-pandemic.  Contact Info: letstalk@trgarts.com Newsletter sign-up: For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com. 

Ross Binnie of The Cleveland Orchestra joins Jill to discuss the orchestra's decade-old Center for Future Audiences program. The initiative aims to attract younger audiences to classical music concerts. Binnie discusses their digital platform "Adella" and their mission to shift perceptions of classical music to make it more inclusive. Additionally, he emphasizes the importance of finding new ways to engage and retain audiences across age groups and shares how The Cleveland Orchestra is doing just that.  For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com. Contact Info: letstalk@trgarts.com Newsletter sign-up: For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com. 

In this two-part episode, Jill sits down with accomplished UK arts leader Tom Bird (Chief Executive at Sheffield Theatres). Drawing inspiration from Nina Simon's book, "The Art of Relevance" and their own personal leadership experiences, Jill and Tom engage in a rich dialogue about how to keep audiences at the center of every decision and what relevance means in today's arts and cultural industry. For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com. 

In this two-part episode, Jill sits down with accomplished UK arts leader Tom Bird (Chief Executive at Sheffield Theatres). Drawing inspiration from Nina Simon's book, "The Art of Relevance" and their own personal leadership experiences, Jill and Tom engage in a rich dialogue about how to keep audiences at the center of every decision and what relevance means in today's arts and cultural industry. For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com. 

In this episode, Jill highlights two arts leaders and their organizations that are not just surviving but thriving in contrast to overwhelmingly negative narratives surrounding American theatre. Jill Anderson (Managing Director of Syracuse Stage) and Vincent VanVleet (Executive Director of The Phoenix Theatre Company) share how they've managed to keep their theatre organizations robust in financial stability, fundraising and marketing strategies, artistic innovation, and mission fulfillment. For additional resources and to sign up for the podcast newsletter, we invite you to visit our website at leadingthewaypodcast.com.

Prankin' and Skankin' is the WDUM's patreon exclusive show.  P&S contains exclusive, brand new calls for patrons only.  The episodes are typically a half hour to 45 minutes and contain solely prank calls, no yammering in between.  There's plenty more fun to be had over on Patreon.com/WDUM including full length bonus episodes with favorite guests like Spade and Topher as well as some exclusive tracks from Pizza Boi's upcoming record.  Today, the WDUM begins a new tradition of airing every 5th episode of Prankin' and Skankin' for free. Stick around til the end of the episode for a little treat. We return to the traditional format next week.Check us out live on Tuesdays at 7:30EST on Prankcast.comSpecial thanks to the Woods Foundation for the Arts Marketing department for helping us set up our patreon.  For exclusive calls and bonus content https://www.patreon.com/WDUMDonate to the WDUM on https://bmc.link/wdumshow

Martial Arts Marketing For School Owner Podcast - Ep #100Gus and Allie discuss "Martial Arts Marketing For School Owner Podcast - 100th Episode Celebration!"

If we think consumers are looking at arts organizations just to experience great art, we've got it all wrong. Instead, customers are “hiring” organizations to solve a problem, meet a need, or do a job they need done in their life. That's the premise of Jobs to Be Done Theory, developed by Harvard Business Professor Clayton Christensen.In this episode, Clayton Christensen Institute Chief of Staff Ruth Hartt, who's a former opera singer, joins Aubrey to talk about the Jobs to Be Done framework through an arts lens to better market to new audiences.Ruth also shares examples from the wild — real classical music ads done right and wrong — as she unpacks Jobs to Be Done Theory. If you want to see the visuals Ruth talks about, you can watch that part of the conversation here.Visit Ruth's website and subscribe to her arts marketing hall of fame at https://www.cultureforhire.com/.

Ep. 16 Josh Holliday: Creative Instinct and Arts Marketing    Josh Holliday joins our host, Katie, to demystify Arts Marketing by giving real examples of how to create a marketing plan, how PR differs from marketing, and more. Our hosts talk about their favorite marketing campaigns, and revel in the masterclass that Josh Holliday presented in this short interview.  Josh Holliday has a career in Arts Marketing, founded Fresh Coast Perspective (https://www.freshcoastperspective.com/), and is currently the Director of Communications at the Tennessee Performing Arts Center (https://www.tpac.org/). Follow us on social media and let us know your thoughts and questions - https://linktr.ee/nobusinesslikepod

Grant Freeman is the Chief Customer Officer at Thryv. Grant's primary focus is ensuring Thryv operates as a customer-centric company. Grant focuses on continually improving the experience delivered across a client's journey to create highly engaged and happy clients. He oversees acquisition, retention, and monetization for our software segment at Thryv. In addition, he leads recruiting, revenue enablement, and learning teams.With 20+ years of sales, service & leadership experience, Grant oversees every aspect of client success, from the acquisition of new clients through the rapidly growing inbound, partner & enterprise sales channels to enhance the customer experience across every interaction, increasing engagement & retention.Grant is also responsible for developing the breadth and depth of the team by leading the recruitment and training teams. His primary focus is ensuring that Thryv operates as a customer-centric company. Grant is also a Contributor and Member of the Atlanta Business Journal.Prior to joining Thryv, Grant served as director of digital media for hibu (formerly Yellowbook). While there, he led a team of senior digital specialists and was instrumental in helping the company reach its digital revenue targets. He and his team were also responsible for training 700 sales reps (and their leaders) across 23 states.Grant received a Bachelor of Arts – Marketing degree from Pennsylvania State University.We discuss:Why small businesses should embrace the next wave of digital transformation now that consumers and enterprises are moving to the cloud Why customer experience is a critical piece of small businesses, and how they can maintain it Cloud-based business management solutions as well as individual team member developmentAfter Hours Entrepreneur: Your Guide to Profitable, 6-Figure YearsQuit your job. Make more money.Listen on: Apple Podcasts SpotifyBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to Side Hustle City and join our Community on Facebook

Katie checks in with senior consultant at Capacity Interactive, the premier digital marketing consulting firm for culture and the arts, and her professor at NYU, Jane Whitty.

De Facto broadcasts in English! Listen to a new episode of our podcast, this time with Sandra Kumorowski, who joined online from Chicago.Sandra is currently pursuing a Ph.D. degree in Communication & Media at Charles University's Faculty of Social Science with research focus on arts marketing, media, and communication.

In this episode, we are joined by Andy Levey, talking all things Arts Marketing. Andy Levey is a high performing and dynamic C-suite leader, specialising in business and brand leadership for the digital age. Over the last two decades, he has been at the forefront of initiatives that connect consumers in a rapidly evolving and increasingly segmented market, developing and implementing competitive, data-driven business and portfolio strategies and executing programs with precision, to expand market presence and target audiences. He is particularly proud of the following successes: He was the Clio Award Winner in 2021 with Two Bit Circus, was named as Fast Company's Most Innovative Companies in 2020 with Two Bit Circus, he helped relaunch the Sesame Street brand in the Middle East, built a marketing team and successfully launched La Perle By Dragone in Dubai, increased sales and established KPIs, ROIs, and social media advertising channel sales with Cirque du Soleil in Las Vegas and Montréal, advocated for a successful multi-year content plan, initiating digital programming, media strategy, and distribution with the Cirque du Soleil marketing team, and finally, Andy holds an MBA (Marketing) and an MS (Hospitality) from the University of Nevada – Las Vegas and a BS (Finance) from Tulane University in New Orleans.  Andy talks to us all about his fascinating career, and what Arts marketing means today in an ever-changing world. We want to hear from YOU and provide a forum where you can put in requests for future episodes. What are you interested in listening to? Please fill out the form for future guest suggestions here and if you have suggestions or requests for future themes and topics, let us know here! @theatreartlife Thanks to David Zieher who composed our music.

Tom talks to longtime international arts marketer and now TOCG Vice President Rani Haywood about the changing nature of connecting with audiences, ways they both hope the field will evolve on the other side of the pandemic, and the changing nature of what it means to be an "arts marketer." Rani is the former Senior Director of Sales and Marketing at the Metropolitan Opera, former Associate Director of Marketing at Roundabout Theatre Company, and Head of Marketing and Customer Service at Sydney Theatre Company, among many more roles in her 20+ year career. Read Rani's full bio here. For more on Tom O'Connor Consulting Group, visit www.tomocgroup.com.

Neurodiversity & Mental Health in theatre, a conversation with Alia Ettienne, Emerjade Simms, and Victoria Urquhart. Emerjade Simms is a Jamaican-Canadian actor and storyteller. She is a graduate of the Acting program at the University of Windsor and holds a BFA degree. Emerjade is also a 2016/17 graduate of the Mechanicals program at Factory Theatre. In her career as an actor so far, she has worked with many wonderful people and companies. Select theatre credits include Peter Pan (Bad Hats/Soulpepper), School Girls; Or, The African Mean Girls Play (Obsidian/Nightwood), Wounded Soldiers (4th Line), The Bird Killer (Let Me In). Television credits include Forbidden, Fear They Neighbor, See No Evil and Paranormal 911. Emerjade enjoys napping in her down time and thanks her family for inspiring her daily. Twitter: @emerbabe Instagram: @em.er.jade Alia Ettienne is a theatre writer, actor, performer and facilitator from Toronto, ON. Ettienne is of Afro Caribbean descent which often influences her performances and writing. Initially, she studied Performance at Sheridan College, moving on to explore Creative Writing and Arts Marketing. Her first solo piece, YellowZoned, premiered in The 2016 Toronto Fringe Festival, remounting in Hamilton,ON on two separate occasions. This led to her being featured in Hamilton's View's Magazine. Her creative wellness program, Chill N Do Art, has been running for a total of four years. This workshop series then inspired her to start the Creative Coping Kits Initiative, which attracted the attention of Toronto blog She In The City. Currently, she is most focused on The Creative Coping Kits Initiative, and writing her second full length piece Allow For Release: The Xiety Complex. www.aliaettienne.com **Instagram: @**its_aliaj Victoria Urquhart is a queer, triple-invisibly-disabled neurodiverse artist hailing from Caledon, living and working professionally as an actor, director, artistic director of the Spur-of-the-Moment Shakespeare Collective and all around creator in theatre and film across Toronto and Ontario. Favourite credits include acting in Chloe Whitehorn's Dressing Amelia, directing Theatre Orangeville's 2019 TYA production of Treeboy and the fringe production, _The Girl In The Photograph. _Tune in to find her playing Vivian in the debut episode of Web of Darkness on T&E this spring. Twitter: @gnitenet Instagram: @g_nitenet Support Stageworthy Tip Jar: https://tips.pinecast.com/jar/stageworthy Merch: https://shop.stageworthyproductions.com/

In this episode I'm joined by good friend, martial artist, business consultant and academy owner, Ron Amram. We chat about the common pitfalls of marketing and reaching students, how easy it can be to compromise our ethics, and how the strategies that are used by predators and conmen are the same strategies we use to get their victims into training!  Check it out and leave a review if you like the conversation.    *** Support our Partners: FujiSports (Americas): www.fujisports.com FujiSports (Australia): https://www.fujisports.com.au/?ref=mvp Enter discount code MVP10 for 10% off your order (excludes mats, cages and custom gear) ***   Make sure you check out this episode on our website: www.violencepod.com   LISTEN ON YOUR PLATFORM OF CHOICE: https://podfollow.com/managingviolence/   Thanks for listening.   Make sure to subscribe and leave us a review so you never miss future content.   Want to check out the bonus content for this episode and others? www.patreon.com/managingviolence Check out our YouTube channel here: https://www.youtube.com/channel/UCvJgyuUe-wxu-ii88QEc2Zg  

In this episode I'm joined by good friend, martial artist, business consultant and academy owner, Ron Amram. We chat about the common pitfalls of marketing and reaching students, how easy it can be to compromise our ethics, and how the strategies that are used by predators and conmen are the same strategies we use to get their victims into training!  Check it out and leave a review if you like the conversation.    *** Support our Partners: FujiSports (Americas): www.fujisports.com FujiSports (Australia): https://www.fujisports.com.au/?ref=mvp Enter discount code MVP10 for 10% off your order (excludes mats, cages and custom gear) ***   Make sure you check out this episode on our website: www.violencepod.com   LISTEN ON YOUR PLATFORM OF CHOICE: https://podfollow.com/managingviolence/   Thanks for listening.   Make sure to subscribe and leave us a review so you never miss future content.   Want to check out the bonus content for this episode and others? www.patreon.com/managingviolence Check out our YouTube channel here: https://www.youtube.com/channel/UCvJgyuUe-wxu-ii88QEc2Zg  

If your martial arts marketing budget is stalling your growth,... READ POST The post 112 – Should You Have A Martial Arts Marketing Budget? appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Madeline Pollis is the Industry Enrichment Content Producer & Assistant to the President at Capacity Interactive. A former opera singer, Madeline joined Capacity Interactive in 2018, where she produces the CI to Eye podcast and CI to Eye Live! She also works on the Arts Industry Digital Marketing Benchmark Study, Performing Arts Ticket Buyer Media Usage Study, and is part of the team that produces Digital Marketing Boot Camp for the Arts. In this episode, Erik and Madeline have a candid conversation about the Arts Industry Data Analysis: Pandemic Response research. They explore the methodology and share never-before-heard insight into what the data means for arts marketers now and into the future.    

This episode features a hopeful chat about directing during a pandemic with Meriah Sage! While listening, share the show on social media! Support the show by leaving a rating or review and subscribing wherever you listen to podcasts. Thanks for listening, I appreciate you!The Tea aka Topics: Theatre, University of Findlay, Self Care, Directing, Work-Life Balance, Western Michigan University, Eastern Michigan University, Where the Wild Things Are, College Theatre, Women Directors, Working in Academia, Arts Administration, Ensemble Building, Historical Theatre, Social Media Marketing, Wearing Many Hats, Children's Theatre, Arts Marketing, Directing During the Pandemic, Adapting, To Kill A Mockingbird, Process Design, Image Files, Facilitation, Cabaret, Viewpoints, Creative Storytelling, Characterization, Navigating Systems, Female Educators, Female Director, Women Performers, Roles for Women, Sexism in Theatre, New Voices in Theatre, Education Theatre Association, Blooms Taxonomy, Empathy, Paying ArtistsSupport the show!Continue the conversation on Instagram: https://www.instagram.com/lifeintheatrepodcast/Follow the pod on Facebook:https://www.facebook.com/lifeintheatrepodcastSubscribe to our Patreon:https://www.patreon.com/lifeintheatrepodcastFOLLOW FINDLAY THEATRE: https://www.findlay.edu/arts-humanities-social-sciences/art/theatrehttps://www.facebook.com/UFTheatrehttps://twitter.com/UFtheatrehttps://www.instagram.com/uftheatreprogram/Podcast Art by Christine FranzenTheme music by Tommy BarkerSupport the show (https://www.patreon.com/lifeintheatrepodcast )

Here's a simple martial arts marketing tip, if you're not already doing it, to get fast results. . IN THIS EPISODE, YOU WILL LEARN: The importance of tracking marketing strategies that work Why you should never be reluctant to reuse past content And more *Need help growing your martial arts school? Learn More Here. TRANSCRIPTION When […] The post 103 – Quick Martial Arts Marketing Tip appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Here's a simple martial arts marketing tip, if you're not already doing it, to get fast results.IN THIS EPISODE, YOU WILL LEARN:The importance of tracking marketing strategies that workWhy you should never be reluctant to reuse past contentAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONWhen was the last time you repeated something that worked in the past? Hey, it's George. Hope you're well. So I want to share a quick marketing tip with you, something you can do right now. It's not rocket science. It could potentially get you good results and maybe you're already doing it, maybe you're not. Maybe you've forgotten or maybe you're doing it routinely. Either way, I hope this serves a good reminder. Now, I know I haven't shot a video in a while. I've been busy with some secret stuff. No, just doing stuff behind the scenes. Really working, looking after our members and working on our member portal. We're sitting up doing a bit of behind the scenes stuff, which is kind of contrary to the advice I'm actually going to be giving today, so I kind of got to look myself in the mirror for this one.Anyway, back onto the topic. So on the topic, obviously the last few months have been a little different, a bit crazy for some, and for the most part, I feel people have at least mentally moved on. I don't want to say move on and I don't want to take for granted where you're at and what situation you're facing. I know for us in Perth, things have been back to normal for a long time. That's us. We're just lucky for where we live, and I know for our clients in Queensland, they've been doing great. New Zealand as well. I know there are some spots where you're still facing restrictions and lock downs and crazy stuff.So I know it's not an even play for everyone, but whatever the situation is, I feel there has been a mental shift, at least. Whether that is people are used to the situation or things are sort of starting to look up for the better. So that comes down to the sip and it comes down to this question. “When was the last time you repeated something that worked in the past?” This is something actually we did with … and we've been doing this as restrictions have lifted wherever our clients have been at. The first thing that we've actually done is we just looked at what worked in the past and hit repeat. That could be on Facebook ads, just looking at your Facebook ads and looking, “All right. Well, what type of ads were working prior to COVID and the pandemic?” and we just hit reactivate...

How can a martial arts school attract more prospective students? Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service. This is a very strategic tool that dojos can utilise. We’re in a tough time right now, let’s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funnel today on the Martial Arts Business Podcast. KEY TAKEAWAYS Attention – Marketing Online & Offline, Communication Send email newsletters and post quality content regularly on your social media platforms. These will give visuals to your company. Communicate with previous and current clients, aside from the new prospects. You will never know who might need your services again. Prospect Conversion – Talk, Engage, Communicate, Build Rapport Once you get their attention, there’s a possibility that they’d ask for more information. Grab the opportunity to be presentable during this recruitment process. Engage and build a strong rapport with them. First impressions last in the business, remember that. Serve, Sell, Close – Service, Classes, Experience, Value If they decided already that they want to try your service, then congratulations on that accomplishment! But before patting yourself on the back, ensure that you CAN and you will give them a great service. Make it memorable and worth their time and money. Service – Talk, Engage, Communicate, Build Rapport Provide an excellent service so you can keep them, and gain more! Most likely, it’s from them that you’ll get great feedback and reliable recommendations. BEST MOMENTS “People are consuming content at a faster rate than ever.” “We’re in a busy world. We have to remember that people don’t take actions right away.” “Their marketing gets attention and triggers an inquiry but what they don’t do is log the inquiries of everybody.” “Your business starts from the attention you get, the marketing, and the exposure to your brand.” VALUABLE RESOURCES The Business of Martial Arts by Gordon Burcham ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD G Force Martial Arts

This episode features a passionate chat about theatre magic with assistant managing director of Eastern Michigan University Theatre, Pam Cardell! While listening, share the show on social media! Give us a rating, leave a review if you’re feelin’ it friend, and subscribe wherever you listen to podcasts. Thanks for listening, I appreciate you! The Tea aka Topics: Theatre, Eastern Michigan University Theatre, Confidence, Spiritual Health, Auditioning, Auditioning Tips, Expressing your Creativity, Success, Future of Theatre, Diversity in Theatre, Acting, Why we Love Theatre, Vulnerability, Self-Doubt, Negativity, Directing, Design, Arts Marketing, Entertainment Design & Technology, Magic, Focus, Perspective, Work/Life Balance, Boundaries, Self Love, Taking Yourself SeriouslyRead this article about how the heartbeats of theatre audiences synchronize with each other during a performance: https://www.ucl.ac.uk/pals/news/2017/nov/audience-members-hearts-beat-together-theatreSupport the show!SUBSCRIBE ON PATREON! All subscriptions go back into making the show: https://www.patreon.com/lifeintheatrepodcastContinue the conversation on Instagram: https://www.instagram.com/lifeintheatrepodcast/Interested in sponsoring the podcast? Email the host at https://www.tylercalhoun.com/contactFOLLOW EMU THEATRE: https://www.emich.edu/cmta/productions/https://www.facebook.com/EMUTheatre/ https://twitter.com/EMUTheatrehttps://www.instagram.com/emutheatre/Tyler’s Tip:Get yourself a yoga practice, and here are some magical books for confidence and spiritual health!The Universe is Calling You by Char Margolis: https://us.macmillan.com/books/9781250258694The Artist’s Way by Julia Cameron: https://www.newyorker.com/culture/cultural-comment/the-artists-way-in-an-age-of-self-promotionBuy Yourself the F*cking Lillies by Tara Schuster: https://www.penguinrandomhouse.com/books/565945/buy-yourself-the-fcking-lilies-by-tara-schuster/Support the show (https://www.patreon.com/lifeintheatrepodcast )

When martial arts marketing agencies make promises too good to be true, it probably is. .IN THIS EPISODE, YOU WILL LEARN:  Why you should avoid those ‘too good to be true’ marketing strategies  Why a ‘quick fix’ does more harm than good How a wrong offer damages the culture in your martial arts school  How […] The post 85 – Martial Arts Marketing BS! appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Miss Art World aka Katherine and Lisa sit down to chat about arts marketing, the role of the gallery in marketing your art reception and of course some art news! Don't forget to call into the hotline! (202) 642-ARTS (202) 642-2787

Ακούστε την συνέντευξη από την εκπομπή του Amagi "Marketing on the GO" όπου ο Χρήστος Πετρίδης, Εικαστικός & Διαφημιστής & Events Manager, μιλάει μαζί μου και παρουσιάζει το πώς εφαρμόζεται το μάρκετινγκ στην Τέχνη (Arts Marketing).

How to avoid the biggest marketing mistake that martial arts school owners make when advertising online. .IN THIS EPISODE, YOU WILL LEARN: Matching your message for the right platform. If this one thing doesn’t work, your ads won’t work. The ‘kitchen sink’. The real reason why you need to simplify your sales funnel. And more […] The post 67 – And Still… The No.1 Martial Arts Marketing Mistake appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Arts marketing expert Gillian Edwards gives us some great tips for getting your work out into the world! We talk branding, social media marketing, tapping into trends and much more!

Our guest today is Anneliese DeDiemar. Anneliese has extensive experience in arts marketing in Chicago and Washington D.C. and presents nationally on non-profit integrated marketing and communications best practices, including seminars for the American Marketing Association, Americans for the Arts and Theatre Washington. Resources: Written summary of this podcast and a handy infographic of tips. Want more? Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard. Suggest a guest on Facebook. Rate or review this podcast on iTunes.

In this video interview we're sitting down with George Fourie to talk about how to do Effective Marketing for your Martial Arts school. For more detailed information, join George's webinar here: martialartsmedia.com/bogdan Subscribe for more videos and click the bell to be notified every time I upload a video or go Live: https://www.youtube.com/user/sifubogdan?sub_confirmation=1 Recommended playlist - From 1 to 1 Million, see my journey towards helping one million people unleash their power and heal themselves: https://www.youtube.com/watch?v=YNf3X8R5zO8&list=PLsbEZARxmygrEk3gQ70KJsDZJXlsbef_X Recommended Download - 'How To Have Unstoppable Self-Confidence Without Seeming Arrogant': http://addicted2wingchun.com/unstoppable-self-confidence/ See acast.com/privacy for privacy and opt-out information.

Though I love to travel, there’s no place like my home in Missouri. I was born and raised just north of Kansas City, and being a Midwest girl, I believe in hard work and authenticity. I’ve always been fascinated with people and I’m the kind of person who strikes up a friendly conversation with the cashier at the grocery store, or the guy standing next to me in a long line. When I got to college and discovered that you can actually get a degree in communicating effectively with other human beings (who knew?), I couldn’t get signed up fast enough! Heading into my senior year, I had the crazy idea of becoming a TV advertising executive, so I landed an internship at a nearby cable station. One day, a producer asked me to read the script for a commercial and I suddenly discovered my passion for voice over! That was 10 years ago, and now here I am, recording in my home studio or with real people in their Kansas City area studios. When I’m not behind a microphone, I still hone my skills regularly by reading to my four young children or watching HGTV with my husband; when you’re in voiceover, the commercials become a lot more interesting! I love meeting new people through social media, so feel free to connect with me on LinkedIn, Facebook, or Twitter. I’m half right-brained/half left-brained so, from me, you get the best of both worlds. I love pretty things, but I’m happiest when they are neatly ordered. You could say my world points to ordered chaos. In fact, my five—yes you read that right, five—children are all budding artists. They take after me in creativity; the ordered part, well, we’re working on that. Odds & Ends I have my Masters in Arts Marketing and Development. I love Pinterest; looking at pretty is a great way to spend an afternoon. I still use paper to-do lists, especially in stylish notebooks. My heart skips a beat when I check something off on my to-do list. I LOVE WHAT I DO! And, my goal is that you feel the same way about your work. So . . . Are you ready to expand your business with a greater digital presence? You can focus on what you love, and hand off the Newsletter, Pinterest board, revamped Website, or Social Media Management to someone who lives, eats and breathes Digital Marketing. For more info on this and other episodes head over to mikelenzvoice.com.    

Keep your martial arts marketing activities simple, clear and specific... READ POST The post 22 – How To Have Simplicity And Clarity In Martial Arts Marketing appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Keep your martial arts marketing activities simple, clear and specific with these key tips from the tropics. IN THIS EPISODE YOU WILL LEARN: The art of simplicity and clarity within marketing your martial arts school Why you should never rely on assumptions The power of using deadlines within your offers And more *Need help growing […] The post 22 – How To Have Simplicity And Clarity In Martial Arts Marketing appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Take 20 minutes to learn about the future of digital arts marketing with industry expert Erik Gensler.

Dr Daragh O'Reilly is a Senior Lecturer in Creative and Cultural Industries at Sheffield University Management School. In this talk, Daragh discusses Cultural Value from an arts marketing perspective. Daragh brings a wealth of experience from working in marketing roles for international companies.

Looking for a way to break through the clutter when it comes to marketing your martial arts business? According to TIMA co-founders Phil Britten & Graham McDonnell, even if you spend a lot of money on marketing and advertising, if you have nothing to offer them once they arrive, you’ll lose clients.

Have you been avoiding marketing for your martial arts school because of the high price tag? According to TIMA co-founders Phil Britten and Graham McDonnell, martial arts marketing doesn’t have to be an expensive endeavour. In this episode, Phil and Graham share their tips for marketing that is low cost, high impact.

Dwight Woods opened his Unified Martial Art Academy in Miami, Florida in 1987. Dwight takes concepts from Bruce Lee's Jeet Kune Do and applies them to the business end of martial arts to create tremendous, long-term success. Follow Dwight's weekly blog at: www.SifuDW.wordpress.com

Dwight Woods opened his Unified Martial Art Academy in Miami, Florida in 1987. Dwight takes concepts from Bruce Lee's Jeet Kune Do and applies them to the business end of martial arts to create tremendous, long-term success. Follow Dwight's weekly blog at: www.SifuDW.wordpress.com

Dwight Woods opened his Unified Martial Art Academy in Miami, Florida in 1987. Dwight takes concepts from Bruce Lee's Jeet Kune Do and applies them to the business end of martial arts to create tremendous, long-term success. Follow Dwight's weekly blog at: www.SifuDW.wordpress.com

"Using Social Media for Arts Marketing" hosted by: San Francisco State University, College of Business, at San Francisco State University, Downtown Campus. Originally recorded: Wednesday, February 15 at 2:00 PM - 2:50 PM. Featuring Anthem Salgado from Art of Hustle, Kathy Jaller from The Contemporary Jewish Museum, Andi Wang from Walt Disney Family Museum, and James Im from Yerba Buena Center for the Arts. Host: Kathy O'Donnell. Thank you for subscribing! Please rate the podcast and leave comments. I look forward to building with you. More information and tons of free tips on marketing and management at: ArtOfHustle.com.