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In this episode, I had the pleasure of chatting with Dr. Cody Creelman, the visionary founder of Vetcetera and a veterinarian who manages multiple practices. We dove deep into his innovative approach to veterinary care, discussing everything from the importance of exceptional customer experiences to fostering an innovative practice culture and thinking from first principles in both business and veterinary medicine. This episode is packed with actionable advice and detailed insights that are sure to inspire veterinary professionals and practice owners alike. Dr. Creelman shared his ambitious vision for creating a seven-star customer experience at Vetcetera, inspired by a TED talk on paradigm shifts in business. He believes that disruption is inevitable in every industry and aims to proactively implement a paradigm shift in veterinary medicine to ensure the longevity of his career. We talked about how he meticulously pays attention to every touchpoint in the customer journey, from a user-friendly and visually appealing website to a welcoming clinic ambiance with curated scents and high-end design. Dr. Creelman also discussed the importance of educating clients about available options, which not only enhances the customer experience but also opens up new revenue streams for the practice. Creating an amazing practice culture is another cornerstone of Dr. Creelman's strategy. He emphasized the importance of authenticity and transparency in marketing, which has been instrumental in attracting top talent and building a positive reputation for his clinics. We also explored his comprehensive marketing strategy, which includes content creation, social media management, and local event activation. Dr. Creelman shared his experiences with high-production video content on YouTube, highlighting the challenges and the importance of personal connection in video content. Lastly, we discussed his approach to innovation, including proactive adaptation to industry shifts, strategic expansion, and the vision of building a centralized concept with a 24-hour hospital. Dr. Creelman's insights provide valuable lessons for anyone looking to enhance their practice's customer journey, build a positive culture, or expand strategically.
In this episode, we discuss the many financial resources that are out there for veterinary professionals. We share our favorite resources on personal finance and business ownership with books, blogs, podcasts, helpful calculators, courses, and more.- Our favorite podcasts on financial topics for vets- Resources on Student Loans- Compensation resources- Veterinary business resources- House call vet resources- Courses, books, and blogsMentioned in this episode:Cody Creelman's business plan:docs.google.com/document/d/1h90hz8GZLEWm1hmnxRHIMBzrqcPLHh2nJeX8NT9v-5c/editVFS Courses: https://vetfinancialsummit.thinkific.com/VFS Blog: https://vetfinancialsummit.com/blog/Ways to connect with Veterinary Financial Summit: VetFinancialSummit.comInstagram: @vetfinancialsummitFacebook: https://www.facebook.com/VetFinancialSummitEmail: Leadership@VetFinancialSummit.com
One week until Christmas, what'd you miss in vet med? FDA sending coal Vetster and AirCanada to the rescue Pet Food Inflation Impact Must See TV Get ready for Friday Subscribe to the Fountain Report weekly newsletter: https://bit.ly/3JTYjRzHelpful links: BuyMyDadsVetClinic Industry Report: Pet Food in the US, 17th Edition Webinar - From DVM to CEO: Cody Creelman's Blueprint to Practice Ownership
On this episode, I'm joined by Dr. Cody Creelman. Dr. Creelman for those unaware is the CEO of Fen Vet - which is striving to reimagine veterinary care for the betterment of patients, clients, and the veterinary team. They focus on improving animal wellness, providing a better veterinary care experience, and continually challenging traditional animal care paradigms. He's an entrepreneur & a thinker on many topics both inside and outside of veterinary medicine. We discuss: When the beard is coming back?Why there is an oversupply of veterinarians in his mind.Why there is a leadership & efficiency shortage in veterinary medicine. Why some veterinary brands are built to sell, and some are built to do veterinary medicine.How grassroots conversations and efforts are what change veterinary medicine. How he's set and built culture at FenVet - how that's been adopted by the team. How he thinks about equity in FenVet vs. personal cash flow - what the future plan is for FenVet.How his unlimited FenVet CE for techs is working.The impact of open-sourcing FenVet's business plan.AND SO MUCH MOREGuest LinksFenVet Business Plan DownloadCody's InstagramCody's LinkedIn Our Sponsors LifeLearnGuardianVets (be sure if you reach out to mention us for 50% off your first month) OfferFirst (use code "VSP" for 20% off) Shepherd Veterinary Software Bitcoin for Veterinary Medicine
Building a brand for your veterinary clinic or for yourself personally is a daunting task. And like today's guest mentions in the episode, you are building a brand whether you like it or not, so why not be in charge of how people see you? Danielle K. Lambert shares many more marketing gems in today's episode. She is the CEO and Founder of The Snout Group and The Snout School where she spends her time helping veterinarians' brands look pretty and guides them to communicate their authentic values to clients and colleagues. Meet Danielle!If you're seeking a veterinary marketing and brand strategist that gets real results, look no further than The Snout Group's Danielle K. Lambert. Her colorful background makes her uniquely prepared to help veterinary brands develop effective branding and marketing campaigns. And when it comes to social media, there's no one in #vetmed with the proven ability to repeatedly create viral posts that Danielle has! Danielle utilizes her unique experience - including 5 years in practice management - to guide some of the biggest brands in veterinary medicine. Past clients include powerful personal brands, like Dr. Crocker Pet Vet, The Derm Vet, and Dr. Andy Roark, plus innovative practices like Dr. Cody Creelman's Fen Vet. Danielle is a passionate activist, using her social media following to discuss topics like living wages, anti-racism, and empowering female entrepreneurs. Connect with Danielle!@daniellesnout danielle@thesnoutgroup.com www.SnoutSchool.com ...Find out more about The Whole Veterinarian at our new website!Instagram: @thewholeveterinarianFacebookEmail: thewholeveterinarian@gmail.com
WhiskerCloud CEO Adam Greenbaum and Cody Creelman talk about Cody's passion for veterinary medicine and how they are working to bring veterinary medicine into the future.
So, a cow walks into a vet clinic...now what? Ever wondered how we treat bovine pain? Ever want to wake up at 4am to do a farm call? Ever put on one of those rubber gloves that goes all the way up to your shoulder? Then this is the episode for you! Join Cody Creelman for a look at how we provide good anesthesia and pain management to our cow friends! For more information on Cody Creelman DVM check outhttps://codycreelman.com/
We were introduced to Dr. Dan Markwalder when we interviewed to Dr. Cody Creelman, who kept referring to him as one of the best mentors out there. Seeing as we're all about mentoring here we knew that we had to have him on the show, and Dr. Dan certainly has the experience to make him an absolute mentoring guru: He founded his first hospital at age 28, and has grown that business into an eighteen practice success story with the help of good partnerships and through fantastic mentoring relationships. He still practices in the clinics that he owns, and he is still passionate about mentoring veterinarians of all ages in all aspects of their careers. Dan speaks throughout the United States to veterinarians and practice managers on the importance of developing a culture of mentoring at a practice level, and frequently lectures to both SCVMA and VBMA chapters at numerous veterinary colleges throughout the United States. He also the Mark in Markroy Consulting - a consulting service that offers coaching and workshops on aspects of practice management like leaderships skills, bridging generational gaps the practice, and team culture. Dan's most recent venture, Vet Mentor Solutions, aims to share the mentoring model that has been so instrumental in assisting many new graduate veterinarians to achieve their individual goals, as well as help them in raising their personal production, with the greater global veterinary community though an on-line mentoring platform (vetmentorsolutions.com) Dan's insights in this interview on what mentoring actually means, and how we can, and should, apply it in our own workplaces has given me a lot to think about in my own workplace. And if you've ever wondered about whether you should consider practice ownership you really need to hear what Dan has to say on the topic. He discusses topics like choosing your business partner, setting the culture of your practice, what it looks like to be a good practice owner, and much much more. To see the show notes or to check out our guests' favourite books, podcasts and everything else we talk about in the show, click on the webpage link on the episode page wherever you listen to us, or visit the podcast website at https://thevetvault.com/. If you have a question that you'd like us to answer with the help of our guests you can leave us a voice message by going to our episode page on the anchor app (https://anchor.fm) and hitting the record button, via email at thevetvaultpodcast@gmail.com, or just catch up with us on instagram. (https://www.instagram.com/thevetvault/) We'd love to hear from you! And if you like what you hear, then please help us to spread the word by subscribing to the podcast (it's free!), and by telling your friends about us. --- Send in a voice message: https://anchor.fm/vet-vault/message
There was a cow head mask, and there was dancing in a cow head mask. An epic group of motivated veterinary professionals met in Chicago under circumstances that were shrouded in mystery until now. What happened at this meeting, and what does it mean for the future of veterinary business? 7S Society co-founders Dr. Adam Conroy, Dr. Cody Creelman, Danielle Lambert, and Dr. Dan Markwalder recap it all on this inaugural podcast. You’ll get to know a little more about each founder and their experience in everything business, from multi-practice ownership to social media marketing. From there, you’ll be right there as our founders reveal inspiring insight on the future of veterinary practice ownership. What do the ownership numbers we see from the AVMA mean, and how can you use them to your benefit? Our founders are here to show you a new view of practice ownership, and you’re here because you’ve got what it takes to make it all happen. Lucky you - you’ll even find out how you can get more guidance on reaching your practice ownership goals by joining us at a live 7S Society gathering. Visit 7SSociety.com to get updates on live 7S Society gatherings Follow @7SSociety on Instagram Like 7S Society on Facebook
What's an antibiotic? What is animal welfare? How do we know our cows are happy and healthy? This week we dive into all these questions with the fun and knowledgeable Dr. Cody Creelman. I pick his brains about everything related to antibiotics and why we use them, to the history of industrialized agriculture, and how we are working together as veterinarians and farmers to make animal welfare better every day. @farmsplaining Askafarmer101@gmail.com Cody: @codycreelmancowvet Joy: @nystrohj Intro: @vaudervillerevival --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Today, Jason talks with Cody Creelman, a veternarian and digital story teller based in Alberta, Canada. We chat about his journey from vet school to practicing vet to becoming a pioneer in the ag world telling his story online. Cody also shifts the conversation to speaking about the rate of depression and suicide in the veterinary community, something Jason was not aware of. Go check out Cody online at https://codycreelman.com/ . Cody and I talk briefly about the Do More Agriculture Foundation. To check them out go to https://www.domore.ag/about-us
Today, Jason talks with Cody Creelman, a veternarian and digital story teller based in Alberta, Canada. We chat about his journey from vet school to practicing vet to becoming a pioneer in the ag world telling his story online. Cody also shifts the conversation to speaking about the rate of depression and suicide in the veterinary community, something Jason was not aware of. Go check out Cody online at https://codycreelman.com/ . Cody and I talk briefly about the Do More Agriculture Foundation. To check them out go to https://www.domore.ag/about-us
When we started organising this episode with our guest he was neck-deep, or shall we say shoulder-deep, into clinical cow practice. However, the last few weeks have seen some major changes in the life of Dr. Cody Creelman, Cow Vet. Up until about 3 weeks before we recorded this episode Cody Creelman was a veterinarian, multiple practice owner, and digital storyteller based in Alberta, Canada. Cody shares his story in real-time on social media by creating entertaining and educational videos of his daily adventures. With over 20 million video views, he has created a very loyal following of ranchers, veterinary professionals, and the general public, and it's easy to see why: his videos are tonnes of fun, and his can-do positive attitude towards work is truly inspiring. So it was a total shock to his fans (and to anyone trying to research him for a podcast!) when he announced that he was quitting clinical work and pursuing new adventures. Join us for an insightful conversation about change, passion, fun, fear, and to hear what the future holds for Dr Cody Creelman. Enjoy! --- Send in a voice message: https://anchor.fm/vet-vault/message
Continuing our excursion to the Great White North, I had a really cool conversation with cow vet and social media superstar, Cody Creelman! We discussed ranching, feedlots, the mindset of the cattleman and a bunch of other cool stuff. Featured MusicTalkin' Veterinarian Blues - Corb Lund Go FollowFacebook and YouTube Cody Creelman, Cow Vet @codycreelmancowvetwww.codycreelman.com@moveyerass Song Requestshttps://open.spotify.com/user/125818725/playlist Contactmatt@burnin-daylight.com
Cody Creelman, Disruptor Cow Vet on life changes, keeping up in the digital world and jumping in with both feet. https://codycreelman.com/
Cody Creelman, Disruptor Cow Vet on life changes, keeping up in the digital world and jumping in with both feet. https://codycreelman.com/
Cody Creelman, Cow Vet, from Airdrie, Alberta, Canada joins me to talk about different ways of handling and thinking about the task of castration. We discuss regional strategies as well as some out of the box tactics people are using to realize some unexpected gains.Leave WCP a Voicemail:(605)549-5401Guest's Vlog:Keep up with Cody:FacebookYouTubeTwitterSnapchatvahs.netIntro Voice Over:H/T: Jim ThompsonIntro Music:H/T: Luke Dowler
Cody Creelman is a cow veterinarian and Vlogger in Airdrie, AB, CA. He recently attended the New Harvest 2018 conference at MIT in Cambridge, MA, a conference focused on cellular agriculture. He joined me to discuss some of his takeaways from the conference. Share the Working Cows Podcast: Twitter Facebook Apple Podcasts Google Podcasts Cody’s...
In this episode I am very excited to share the microphone with Dr. Cody Creelman. Known as the internet's favorite cow vet, Cody has made his name known through his presence on social media. Through platforms such as YouTube, Instagram, Facebook, Snapchat and now through podcasting, Cody has shared his daily experiences as a cattle vet in Canada. With this experience he was the perfect person to talk to when it comes to the writings of Alf Wight, better known as James Herriot. Listen along as we compare the experiences and medicine of James Herriot's days to the current environment of veterinary medicine. Follow Cody: Podcast - Cody Creelman, Cow Vet Youtube - Cody Creelman, Cow Vet Instagram - codycreelmancowvet --- Send in a voice message: https://anchor.fm/thatvet-life/message
On today’s show, I am joined by Dr Cody Creelman Cow Vet. Cody, our second Canadian in a row, is cow vet “extraordinaire” growing up near Beaverlodge, Alberta on a commercial cattle operation and attended the University of Alberta where he received his Bachelor of Science in Agriculture with distinction in 2006. He followed this up with his Doctor of Veterinary Medicine in 2011 from the Western College of Veterinary Medicine. Soon after, Dr Creelman joined Veterinary Agri-Health Services as an associate veterinarian and is now a managing partner with professional interests including pathology, large animal surgery, feedlot medicine and the production of abscess and gore-spattered videos for youtube. These videos and his talent for crafting together the story of his everyday life with great images, and upbeat feel and great music; have elevated him to become a bona fide veterinary youtube star with farmers, vets and students alike. Cody has amassed an impressive 30,000 subscribers with over 6.5 million plays of his content notably over 2.5 million of those plays are of exploding cow abscesses, so there are clearly some very sick puppies embedded within his audience! Now, just before we jump into the episode, I just wanted to drop a quick word from today’s show sponsor which today is my very own VetX Graduate Mentoring community. If you are a practice owner and want to offer your new vets a higher level of support, so they grow faster and stay longer with your practice, then jump onto my website drdavenicol.com/vetx and learn how we are helping graduates across the world thrive in practices just like yours. Back to Cody, and aside from his evident love of life, one of the things that most impresses me about Cody is his ability to produce high quality, high volume content consistently. He averages a whopping two video blogs and two podcasts each week. The guy is a genuine content monster. He does this while running three businesses and bringing up his young family too. So, if you are having a hard time wondering whether you might be able to publish an article each month for your blog, you might do well to watch Cody’s moves carefully. So with that said and done; let’s not waste any further time. It gives me enormous pleasure to bring you my conversation with Cody Creelman, Cow Vet.
In may I had the opportunity to go speak at Dr. Andy Roark's conference called Uncharted in Greenville South Carolina on April 7-9. This conference was amazing and it was also my first experience in speaking. Not only did I have a great time meeting a bunch of people who have been listeners to the podcast I finally got to meet many of the people who I've had on as guests. I haven't been to too many conferences or in person events, but Uncharted really seems like it is something special. The community that Dr. Roark and his team have created around the event was amazing, and he has also created online trainings and resources to help attendees continue to grow and implement new ideas into their practices. Since I had all of these amazing marketing minds here at the event, I figured it would be a great time to interview everyone and get their best take-aways or pieces of advice they had given at the conference. In today's episode, I have Dr. Andy Roark, Danielle Lambert, Dr Cody Creelman and Dr Caitlin DeWilde go over what they thought was worth sharing on the podcast. The schedule was jam packed full of great events, speakers and break out sessions so unfortunately I wasn't able to get Dr. Jessica Vogelsang, Maurice Allin, Summer Holmstrand-Irtimer or Heather Prendergast for an interview, but I did hear them speak and they were sharing some really great info. In today's episode though, I'm able to get some good insights into marketing and how to market your veterinary practice better and I dive into the points that each one makes. The biggest take away I think that I got from the practice is that the most important element for your success in marketing your practice is that you take action. Since the attendees of the conference are set up as a community I've been able to see so many of the attendees progress especially related to their practice's content and story telling. It is amazing to see the difference adding content creation, or an advertising strategy to their practice makes in helping to connect with clients and grow their practice. If you have the time and ability to go to Uncharted next year, I can't recommend it enough, it will have a huge positive impact.
Dr. Cody Creelman received his Bachelor of Science in Agriculture with distinction in 2006 from the University of Alberta and his Doctor of Veterinary Medicine in 2011 from the Western College of Veterinary Medicine. Cody grew up near Beaverlodge, Alberta on a commercial cow/calf operation and raised purebred Simmental cattle. Dr. Creelman joined Veterinary Agri-Health Services, in May 2011 as an associate veterinarian and now, as of 2013, is a managing partner. His professional interests include pathology, large animal surgery, cow/calf and feedlot production medicine. Since becoming a veterinarian Dr. Creelman has discovered a new passion, revolving around the use of mobile technology in the field. This includes consulting on veterinary application design projects as well as leveraging various social media platforms to market veterinary services.
Vet School Unleashed: Dissecting the DVM - Talking About All Things Veterinary School
Join us for a very thought-provoking, motivating, and inspiring conversation as we sit down with vlogging sensation, Dr. Cody Creelman,… The post 08: Imposter Syndrome, Networking, Words of Wisdom, and More featuring Dr. Cody Creelman, Cow Vet appeared first on Vet School Unleashed Podcast: Dissecting the DVM.
I'm so excited to have Dr. Cody Creelman back on the podcast in this week's episode. Cody has been on the podcast 3 other times which has some great topics that we've covered, but today's episode is one of m favorites for sure! Since the last time Cody has been on, Cody has started an (almost) daily vlog nearly a year ago and has been able to grow it in huge ways. For those of you who don't know Dr. Cody Creelman, he is a beef cattle veterinarian and practice owner of Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter(you can see him post his live streams here), Instagram, Snapchat (creelmancody), or YouTube…… he is active on them all! Since starting his Vlog, Cody has been able to get millions of views and has absolutely positioned himself as one of the most visible and expert beef cattle vets in the world. When I saw Cody start, I really didn't think that there was going to be too much potential for direct client acquisition, I figured he would see benefits from being able to hire the best people, and developing his own personal brand, but I couldn't have been more wrong. Creating this amazing content on a regular basis gives Cody so many opportunities to get new clients as well as a bunch of other benefits. Cody shares a bunch of great insight into what is working for him, what kind of equipment he uses and more. This episode is extremely valuable for anyone in veterinary medicine who wants to grow their practice, increase their client base or attract the best staff possible. There is so much opportunity out there for anyone who wants to be visible and document their work. Thanks again Cody for being on the podcast, it has been amazing to see him develop his brand and create a world class vlog. Subscribe to Cody's Youtube Channel: https://www.youtube.com/user/codycreelman Like Cody's Facebook Page: https://www.facebook.com/CodyCreelmanCowVet/
I am amazed at how fast new marketing features and platforms are coming out this year. New features and updates are coming to social media platforms and ad platforms faster than ever! Sometimes I wonder how anyone can possibly keep up with all of these changes, and I love spending time using and testing new things. Since things are changing so rapidly, I always want to make sure to test out features before I encourage you to use them for your veterinary practice. Facebook has recently released 3 new features that I think are important enough to test out for your veterinary practice, and I cover all three in today's podcast episode. Facebook Live Streaming For Pages Manager Facebook has been rolling out live streaming for a while now. First, it was just for personal pages and Verified Accounts(like celebrities and people with large followings). Now in the past I've done specific episodes on how to livestream for your veterinary practice with Dr. Cody Creelman, we covered Periscope and Meerkat. There are some pretty significant differences that I think are important to note with Facebook livestreaming. First off, the user interface is definitley different, you can see live viewers, and also respond to comments, which is a good way to interact with your clients and viewers. It is actually pretty simple to get the livestream going, simply open your pages manager app and then hit publish. Once you enter the publish screen you'll see a little icon all the way to the left with a head and circles around the head, hit that button and then it will prompt you with a live stream preview. Check out the image below for the 4 steps to getting to live streaming. There are tons of applications on how to use live streaming for your veterinary practice. I think it is a great way to engage on a really deep level with people who follow your practice's social media brand. It puts an actual face to the practice and makes it so that your practice is real people and not just a brand. You can do education, cute animals at your practice or just interesting/entertaining content. Facebook Canvas Mobile Ad Types Facebook just rolled out a new canvas type of native ad that lets you create ads that are really interesting on mobile devices. The editor for creating the canvas can be found under publisher tools on your facebook page and if you've never created a canvas before it will show you a tutorial canvas. I think there are tons of ways to use this Canvas ad and I go into what I used it for and my experience creating the ads. It is very easy to use and intuitive though, it reminds me of a templated WSYWIG web editor. These ads only show on mobile devices though. Facebook Lead Ads Lead ads and native ads in general are my favorite type of ads. I love them because the social platform user doesn't have to leave the platform to engage and opt in. This is huge for marketers because any chance you get to reduce friction, the higher conversion and the lower the cost will be (most of the time). Facebook Lead ads were released back in the Fall of 2015, but they were clunky and there were some continuity problems. Once a client or prospective client opted in, they wouldn't be clearly guided to the next step. Facebook has since added Cards at the end of the Facebook lead forms which serves as a thank you page and lets your client know what to do next. This is great because now you can help turn that interest into conversion. Setting expectations up front was pretty difficult when someone would opt in and then there was no explanation of how and when they would be contacted or receive content. This combined with other 3rd party integrations like Zapier that let you automate the exporting and integration make this one of my favorite ad types now! Try these ads out.
If you're ever considering building your own website or having a developer create a website for you I think that Wordpress is a great option for you and your veterinary hospital. Wordpress, for those of you who don't know, is an online, open source website creation tool written in PHP. In plain terms, it is likely the easiest and most powerful blogging and website content management system that is available. Since it is open source, wordpress is free to download and install on your servers, which is really cool. What we're talking about today are plugins for your Wordpress site. Plugins are pre-built pieces of functionality that do specific things on your website, so that you don't have to go out and code a piece of software to make your website custom made. For example, maybe you want a live chat or appointment setting feature, so you'd go out and find the right plugins to do that, which there are already pre-built ones. Plugins can be both free and also cost money, but the ones I'm going to talk to you about are going to be free. Plugins mentioned in this episode: Wordpress SEO by Yoast- This plugin helps with SEO, and really helps you approach your content and site from a SEO standpoint without having to get a really in-depth knowledge of how to do SEO on your website. This has feeature that do everything from give you previews of how your content will look in search results to create XML sitemaps that you can then submit to Webmaster's Tools. Shareaholic- This is a really good social plugin that lets people engage with your content across social media. It also has a google analytics integration so you can measure your social efforts. Easy Content Templates- This is a great tool when combined with my 31 Veterinary Blog Posts Ideas Guide, don't worry about what to write, just be able to sit down and grind out some really good content. Editorial Calendar- This is great for creating content with a group of people. So if you want to get the whole team engaged, or just plan your content around the calendar, this has great features for getting your content published. Google Webmaster Verification Tools- This can help your hospital integrate with google analytics, google adwords and google webmaster tools. It makes pasting your user ID very simple. Measure your marketing or you're just guessing! New stuff to check out this week: Dr. Braden Collins at Bunbury Eaton Veterinary Hospital doing some really awesome holiday photo competitions. This is great! Take a look Click Here Dr. Cody Creelman's new VLOG on Youtube, check it out, it is epic content, click here Danielle Lambert's new SnoutSchool.com Scoop, stay up to date on all kinds of pet related events and holidays, click here
There’s no doubt that having a vaccination protocol on hand could save booster misses, bring all farm employees to the same page and improve overall confidence in our herd health programs. But, developing that protocol can be more than a little overwhelming. At the 2015 UCVM Beef Cattle Conference, I (finally!) tracked down Cody Creelman, veterinarian... Read More
Content creation and consumption continues to change as people and technology change. Remember when people never thought that they would ever purchase something online? Remember when people used to be private and not share every detail of their lives online like they do now with social media? I think that live-streaming is that next step of content consumption and creation that people will be adopting and that is why I'm so excited to have Dr. Cody Creelman on the podcast again to talk about how to take advantage of this new way to engage with clients. Dr. Cody Creelman is a beef cattle veterinarian and practice owner of Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter(you can see him post his live streams here), Instagram, Snapchat (creelmancody), Vine, or YouTube…… he is active on them all! How people interact with brands is pretty interesting to think about and smart marketers are always seeing where the new way to engage and attract attention are. Live streaming is a great utility(for now) that you can use in conjunction with your current social media channels to give you a greater depth of relationship and create content that is hopefully really engaging and educating. Dr. Creelman shares with us the basics on Meerkat and Periscope, the two most popular live-streaming apps, and gives us some best practices for using them. He also shares how he uses live-streaming for his practice as well gives examples on other uses that it could have for in practice marketing. This episode is full of awesome advice from a vet who is actually doing it and using it, so be sure to listen to the entire episode.
When you have livestock, you have scouring stock. Or, at least that’s how it seems some years, when any spare time you thought you might have is spent mixing, smelling and tubing warm electrolytes. In this episode of Ruminating with RealAg (the podcast), we hear about calf scours from Cody Creelman, a large animal veterinarian... Read More
You've probably heard about Snapchat, and unless you're under 25 chances are you aren't using it, not yet anyways. As is with most mobile apps or social networks younger demographics tend to flock to places before they become mainstream. What I think sets Snapchat apart from other apps and social media platforms is that large sized companies like CNN, Discovery Channel, VICE, ESPN and others are all creating native content and paying lots of money to show up in the discover section. Dr. Cody Creelman is a beef cattle veterinarian and practice owner of Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter, Instagram, Snapchat (creelmancody), Vine, or YouTube…… he is active on them all! We go over Snapchat, Instagram and Twitter's new native video platform.
Should you be using video at your practice? In this episode, I talk to Dr. Cody Creelman on why you should be creating epic content and engaging with clients with videos. Dr. Cody Creelman is a beef cattle veterinarian and practice owner of Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter, Instagram, Snapchat (creelmancody), Vine, or YouTube…... he is active on them all! We talk about using Vine, Youtube, Instagram and Twitter at your practice. Not only do we talk about using video to attract and engage clients, but we also talk about really creative ideas like attracting potential employees to your practice as well. Also mentioned in this episode, if you want to be better at social media and make your practice stand out, check out Danielle Lamber and SnoutSchool.com. Podcast listeners can check out a Free on demand course at SnoutSchool.com/brandon