Podcasts about veterinary practice

Dr. Jill Clark is on a mission — not to maintain the status quo, but to revolutionize veterinary medicine. In this episode, she shares her winding path from the film industry to founding Ignite, why she's fiercely dedicated to elevating veterinary receptionists, and how she's learned to lead with honesty, integrity, and courage. We talk about: The “frozen chicken” moment that launched her vet med career Why CSRs deserve education, recognition, and investment How to fire with compassion — and why it matters Creating cultures where people stay, grow, and thrive The power of magical moments in client experience This episode is packed with wisdom for anyone who cares about leadership, culture, and doing vet med better. Chapters 00:00 Introduction and Personal Connections 03:05 Mission and Revolution in Veterinary Medicine 05:59 Elevating Veterinary Receptionists 09:02 The Importance of Education in Veterinary Practices 12:01 Career Path and Transition to Veterinary Medicine 21:05 Lessons from the Film Industry 28:02 Leadership and Accountability in Veterinary Medicine 35:11 The Importance of Honest Conversations 39:25 Building a Strong Team Culture 41:27 Hiring for Cultural Fit 46:11 Interviewing Strategies for Success 49:52 Creating Exceptional Client Experiences 01:04:54 The Journey of Building Ignite 01:15:46 Expanding Horizons: Innovative Learning Solutions 01:21:40 Setting Boundaries: Preventing Burnout in Veterinary Practice 01:26:18 Cultivating Culture: The Importance of Hiring 01:30:15 Navigating Leadership: The Art of Firing 01:36:02 Core Values: Building a Strong Team Culture Follow for more:  FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d  IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr  LI: https://www.linkedin.com/company/choose-people-love-pets/ 

In episode 76 of the Medical Nursing Podcast, we're chatting all about something that honestly baffled me when I was working in general practice (and in my very early referral nursing days), and that's chylothorax. As far as I was concerned back in 2015, before I lived and breathed medicine, a chylothorax would have been just another patient needing a thoracocentesis.  I didn't understand what was causing the disease or its impact on the patient. And aside from them being a respiratory patient and needing monitoring, I had NO idea what nursing actions I could take to make things better - I didn't really know how to help.  But when I started learning what a chylothorax was, why it happens, and what we can do to help these patients? That's when I stopped feeling out of my depth, and realised that I CAN make decisions as a vet nurse, and my actions WILL help my patients. So in this episode, I want to share the three essential things you NEED to know about chylothorax - and more importantly, how to turn that knowledge into nursing care that really helps your patient. So next time you're handed a patient with chylothorax, you'll know exactly what to watch out for and exactly how to help them. --- Resources mentioned in this episode:

In episode 75 of the Medical Nursing Podcast, we're talking about a messy, sort of gross, but oh-so-satisfying respiratory disease… Yep, today we're chatting all things pyothorax nursing. Pyothorax is probably the second most common pleural space disease we see. These patients often present in respiratory distress, needing a LOT of nursing support.  In this episode, we'll discuss what pyothorax is, the common causes, and the clinical signs, diagnostics, and nursing management - so you can care for these patients confidently. Plus, I'll share the biggest lessons I've learned from (too many!) years of caring for these patients, so you can spend less time learning the hard way, and more time using your skills (and giving great care whilst you're at it). --- Resources mentioned in this episode:

In this episode, Andrea and David chat with Dr. Dani Rabwin, DVM, founder, owner, and CEO of Ready, Vet, Go! Together, they talk about the importance of mentorship in veterinary medicine, not just in the clinical setting but in critical thinking and mental health aspects as well. Dr. Rabwin's mentorship program has proved to be beneficial not only for newly graduated veterinarians but for the mentors in the program as well, who have been in the veterinary field for 20-plus years! Her remote programs are designed to build confidence, competence, and connection to help achieve long-term career success. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane!   Guest Links: https://www.linkedin.com/in/dani-rabwin-dvm-18034b217/ https://readyvetgo.co/   Our Links: Website: https://www.pawsitiveleaders.com/   FB: https://www.facebook.com/PAWSitiveLeaders   IG: https://www.instagram.com/pawsitiveleaders/   Furpaws Consulting: https://www.furpawsconsulting.com/   Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985/  David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com   LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/  

In episode 74, we're diving straight into pneumothorax - what it is, how it presents, and most importantly, how you can help manage it as a veterinary nurse. We see these patients commonly, and they're usually a real nightmare to manage. From big dogs with ruptured pulmonary bullae, to post-RTA patients with continuous air leakage, they're a real test of our nursing skills - but in reality, there's so much we can do to help them. So, let's go through everything you need to know to feel more confident nursing a pneumothorax patient - so that YOU can give better care to yours. --- More free ways to learn with me:

Pleural space disease is a really common cause of respiratory distress in many of our patients, from traumatic pneumothorax patients to pyothorax cats and everything in between. And it's also a very nursing-heavy disease, with many ways we can use our skills to better care for these challenging patients. In this episode (the first in a mini-series on pleural space disease), we'll look at what the pleural space is, why it should be there, and what happens when things end up there when they shouldn't. We'll touch on the common causes, the signs to look out for, and the diagnostic, treatment, and nursing care needs these patients have, so that you can make more of a difference to them in practice. --- Resources mentioned in this episode:

Whether you're managing a patient with aspiration pneumonia, pulmonary oedema or trauma causing haemorrhage and bruising, patients with lung disease can decompensate quickly and need intensive nursing care. Knowing what to look out for and the nursing considerations these patients need is vital - and that's exactly what we're discussing in this episode. We'll be breaking down the different pulmonary diseases we see, the impact they have on our patients, and how we can manage them successfully as nurses and technicians. Plus, I'm sharing six of my all-time top tips to help you care for these patients confidently (whilst using a load of nursing skills). So if you've ever felt unsure about pulmonary pathophysiology or felt like you could do more to help your respiratory patients, this episode is for you. --- More free ways to learn with me:

In episode 71 of the Medical Nursing Podcast we're following on from last week's feline focus and taking a look at lower airway diseases in our canine counterparts.  We might not see them as often, and they might appear more stable - well, most of the time - but these cases are anything but boring, requiring lots of nursing care, both in the clinic and long-term. Just like our asthmatic cats, it's good quality nursing that makes all the difference, and to give that great care, we need to understand the lower airway diseases we see, and the impact they have on our patients - which is exactly what we're covering in this episode. --- More free ways to learn with me:

In episode 70, we're talking about some of the most difficult patients we see - dyspnoeic cats. Yep, there's nothing like that dyspnoeic cat emergency - they arrive SO stressed, and it feels almost counterintuitive that staying AWAY from them is actually the thing that helps them most in those early stages. The majority of dyspnoeic cats we see have feline asthma - a form of lower airway disease. This disease is pretty misunderstood and is far more complex than ‘just' being asthma, so in this episode of the Medical Nursing Podcast, we're looking at exactly what it is and how to manage these patients confidently and calmly from start to finish. --- Resources mentioned in this episode:

In this reflective episode of the Veterinary Leadership Success Show, I'm diving into one of the most important, yet often overlooked questions we face as veterinary leaders: Are we spending our precious time wisely?Sparked by a personal experience attending the funeral of a dear friend, I explore three deep reflections that emerged—how business can be a force for good, why who you spend your time with matters more than you think, and the sobering reminder that none of us are guaranteed endless tomorrows.If you've ever found yourself delaying important decisions, holding off on essential conversations, or postponing dreams for "someday," this episode offers a timely nudge to re-evaluate what really matters—and to take action now.Episode Outline: [00:00] – Reflections from a Life Well Lived[02:15] – Business as a Force for Good: Why It Matters[04:40] – Escaping the Zero-Sum Game Mindset in Veterinary Practice[05:55] – Why the People You Work With Matter More Than You Think[07:10] – Building Teams That Energize, Not Drain[08:00] – Do You Really Have Time? Facing Life's Big Question[09:00] – The Urgent Call to Act on What Truly MattersFollow Dr. Dave Nicol for More Leadership Insights:Follow Dave: @drdavenicolLearn more about Veterinary Leadership Training: Veterinary Leadership AcademyEnjoyed this episode?Leave a review on iTunes and share it with your veterinary colleagues!Mentioned in this episode:Mentioned in this episode:Are you finding it impossible to carve out time for leadership tasks in your veterinary practice? Do you feel like you're always putting out fires instead of leading your team? You're not alone. Many practice owners face the challenge of balancing clinical work with the demands of leadership, often leaving little time to work on the business rather than just in it. The Veterinary Leadership Academy is here to help. Our program is designed specifically for busy practice owners like you. We teach you how to streamline your operations, delegate effectively, and make time for the leadership tasks that drive growth. With weekly group coaching sessions, you'll get practical advice on managing your time and staying on track. The course is online, accredited, and ready for your application. Visit drdavenicol.com/veterinary-leadership-academy to learn more. Stop letting time slip away and start leading your practice with intention. Visit drdavenicol.com/veterinary-leadership-academy today.

If you've ever seen an overweight Yorkie honking like a goose, then there's a good chance you've dealt with tracheal collapse before. It's a progressive and often challenging condition to manage and can make breathing a real struggle for our patients. But by managing these patients well and providing client education and support, we can make a significant difference to these patients. Plus, in severe cases, there are some cool interventions we can perform - and therefore skills we can use - too! In episode 69 of the Medical Nursing Podcast, we're going to break down what tracheal collapse is, who the patients most at risk are, how to stabilise, diagnose and treat them, and what we can do as nurses to support these cases. --- More free ways to learn with me:

Ever seen a Husky or a German Shepherd with sneezing, nasal discharge and a TON of fungus up their nose?! If so, then you'll know the gross satisfaction that comes with pulling all of that out, and then packing them full of antifungals. Today, we're rounding off our mini-series on nasal disease by diving into a relatively common condition, especially in our large dogs - fungal rhinitis. We'll get prepared for these patients together by discussing what fungal rhinitis is, the patients we see it in, and how we manage it (as well as the skills we can use with these patients as nurses), and, as always, I'll share my tips for nursing these patients confidently. --- More free ways to learn with me:

In episode 67 of the Medical Nursing Podcast we're talking all about a very common, very frustrating, and in my opinion a very under-appreciated condition - chronic rhinitis. Chronic rhinitis is one of those conditions that can easily fly under the radar - we often think lots about nursing our cat ‘flu cats for example, but there are many patients who suffer with chronic nasal disease that can significantly impact quality of life. There's quite a bit we can do to support these patients long term, and to do that well, we first need to understand what chronic rhinitis is, how it affects our patients, and how we treat it, which is exactly what you'll find in this episode.  Plus, I'll leave you with 5 key tips to nurse these patients confidently. --- Resources mentioned in this episode:

Dr. Lisa Pinn McFaddin was raised in the Baltimore, Maryland area. She identified at an early age that she wanted to be a Veterinarian.She earned her Bachelor's Degree in Biology from Kenyon College in 2003 and her DVM from the Virginia-Maryland Regional College of Veterinary Medicine in 2007. Afterwards, she did a Small Animal Rotating Internship in Small Animal Medicine and Surgery in a private specialty hospital in the Chicagoland area.After her Internship, she worked in both Emergency and General practice as well as doing Relief work in the Chicagoland area. Looking for a new challenge, she earned her CVA from Chi University in 2013, followed by her Graduate Diploma in Veterinary Chinese Herbal Medicine from CIVT in 2015. She also is certified in Food Therapy from Chi University, and in Veterinary Spinal Manipulative Therapy as well as Veterinary Massage and Rehabilitation Therapy from the Healing Oasis.She moved back to Virginia in 2014 and worked in a few practices there before settling into her current position at Caring Hands Animal Hospital in Bristow, Virginia.Please enjoy this conversation with Dr. Lisa Pinn McFaddin as we discuss her education, work history, holistic training, her service on the AHVMA Board, and her book "Integrative Medicine in Veterinary Practice."

In this episode of the Medical Nursing Podcast we're talking about a really common, commonly misunderstood and often frustrating disease - feline respiratory disease complex, aka FRDC or cat ‘flu. When I think about those ‘flu cases, I think back to sweating in PPE in a makeshift isolation room in my earlier nursing days, spending countless hours cleaning nasal discharge, creating steam baths outside of kennel doors, and tempting tiny kittens to eat. This is a disease that is MADE for nursing - there is so much we can do to support these patients. And as always, giving that great care starts with understanding what ‘flu is, and how we manage it - which is exactly what's waiting for you inside this episode. --- Resources mentioned in this episode:

Send us a textSelling a veterinary practice is a major decision that requires careful planning and strategy. In this episode, Tom Seeko, co-founder of Florida Veterinary Advisors, sits down with Bill Murray, founder of Wiklow Healthcare Advisory, to discuss the evolving landscape of practice sales. With 25 years of experience in the veterinary industry—primarily in lending—Bill now helps veterinarians navigate their exit strategies.From financial readiness to understanding the emotional side of selling, they break down key factors every practice owner should consider. Whether you're thinking about selling in the near future or just starting to plan your exit, this conversation offers valuable insights on maximizing practice value, avoiding common pitfalls, and ensuring a smooth transition for your team and clients.Find Wicklow Healthcare Advisory on LinkedinFind Bill on LinkedinFind Wicklow Healthcare Advisory on XDiscover our book “Unleashed: The Financial Clarity Every Veterinarian Needs”Buy Now: Book – Unleashed | Florida Veterinary Advisors—–Extra resources galore!Listen to more episodes: https://flveterinaryadvisors.com/smarter-vet-financial-podcast/Watch the no cost 5 part video course to review your finances and see where you could be doing better in your finances.5 Foundational Steps to Financial Balance Video Course-http://series.flvetadvisors.com/Find out what you could be overlooking within your practice by taking our brief assessmentTest My Personal Financial IQ-https://flveterinaryadvisors.com/personal-test/Sign up for a complimentary phone call to talk about how to get better use of all the cash inside your practice.Schedule a time-https://flveterinaryadvisors.com/contact-usCheck out our social media channelsFacebook-https://facebook.com/flvetadvisorsLinkedIn-https://linkedin.com/company/flvetadvisorsYouTube-https://www.youtube.com/channel/UCAK-PzGDIch3vzKiAjWVrQQ

Nasal disorders are common in practice, and the nursing care these patients need is vast. From those snuffly cat ‘flu patients who are really miserable, dehydrated and anorexic, to lifelong diseases like rhinitis, there's a lot to think about when managing these patients. In episode 65 of the Medical Nursing Podcast, we'll introduce the common nasal disorders seen, the problems they cause, and the nursing care patients with them benefit from - and then we'll dive deeper into common nasal diseases in the next few episodes. --- Resources mentioned in this episode:

In our latest episode, I had the pleasure of diving deep into the world of email marketing with some fantastic guests from Family Pet Health. Joining me were Michael Shirley, co-owner of Family Pet Health, Stephen Shirley, their Director of Operations, and Haley Cameron, who handles social media and public outreach. We explored how veterinary practices can harness the power of email marketing to not only attract new clients but also engage and retain existing ones. This episode is packed with actionable insights that any veterinary practice can implement to boost their email marketing game. We kicked things off by discussing the current state of email marketing at Family Pet Health. Michael shared how their email efforts have been somewhat sporadic, primarily focusing on informational content. However, they've recently ramped up their email frequency, sending out more emails in the last few months than they did in the previous nine months combined. The challenge, as Michael pointed out, has been incorporating strong calls to action in these emails. We then delved into their specific goals, like increasing dental compliance and raising awareness about their fear-free certification. Stephen highlighted the ongoing challenge of improving heartworm compliance, emphasizing the need for better communication with clients. We also touched on the tools they're using, like Pet Desk and Mailchimp, and how they plan to leverage these platforms more effectively. One of the key takeaways from our conversation was the importance of setting clear expectations with clients regarding email frequency and content. We discussed strategies like welcome sequences for new subscribers, win-back sequences for lapsed clients, and nurturing emails that provide valuable information while encouraging action. Michael stressed the need for educational content that guides clients on the next steps, whether that's booking an appointment or learning more about specific services. Haley shared her experiences with community outreach events and how email marketing plays a crucial role in promoting these initiatives. We wrapped up by discussing the value of client feedback and how being responsive can help create a collaborative relationship with clients. Overall, this episode is a treasure trove of practical advice for any veterinary practice looking to enhance their email marketing efforts.

In this episode of the Veterinary Leadership Success Show, I'm joined by Debra Vey Voda-Hamilton, a litigator-turned-mediator specializing in veterinary medicine. Debra has dedicated her career to helping veterinary teams and pet owners navigate conflicts with compassion and clarity.Let's face it—difficult conversations are inevitable in veterinary practice. Whether it's handling an upset client, resolving team disagreements, or addressing medical missteps, knowing how to defuse emotional “bombs” before they explode is an essential leadership skill.In this episode, Debra shares her top strategies for handling high-stakes conversations, including the key phrases every veterinary professional should know to keep discussions constructive and to avoid escalation.Episode Outline:[00:00:00] –Why Conflict Resolution is a Must-Have Skill in Veterinary Medicine[00:03:00] – The #1 Mistake Vets Make When Handling Upset Clients[00:07:00] – Defusing the Bomb: The Art of Active Listening & De-escalation[00:12:30] – Managing Expectations: How Transparency Prevents Future Conflicts[00:18:45] – Top 5 Phrases Every Vet Should Use in Difficult Conversations[00:24:15] – "Get It Right, Don't Be Right" – The Mindset Shift That Changes Everything[00:28:30] – How to Train Your Team to Handle Conflict EffectivelyConnect with Debra Vey Voda-Hamilton:Visit Debra's Website: Hamilton Law & MediationListen to Debra's Podcast: Why Do Pets Matter?Follow Dr. Dave Nicol for More Leadership Insights:Follow Dave: @drdavenicolLearn more about Veterinary Leadership Training: https://www.drdavenicol.com/veterinary-leadership-academy Enjoyed this episode?Leave a review on iTunes and share it with your veterinary colleagues! Mentioned in this episode:Mentioned in this episode:Is managing conflict and stress within your team becoming a daily struggle? Are strained relationships and unresolved tensions holding your veterinary practice back? For many practice owners, navigating the complexities of team dynamics can be overwhelming. Without the right skills, stress and conflict can quickly escalate, affecting your practice's culture and performance. At the Veterinary Leadership Academy, we specialize in helping practice owners develop the skills to manage conflict and reduce stress. Our program will teach you effective communication strategies, how to handle difficult conversations, and ways to foster a positive, collaborative team environment. With weekly group coaching sessions, you'll receive ongoing support to address these challenges head-on. The course is fully online, accredited, and open for applications now. Visit drdavenicol.com/veterinary-leadership-academy to apply today. Don't let conflict and stress undermine your practice. Equip yourself with the tools to lead a harmonious, high-performing team. Visit drdavenicol.com/veterinary-leadership-academy now.

In this episode, Andrea and David chat with Rhys Giannarelli, Veterinary Practice Owner and owner of Innovative Veterinary Management Solutions where he provides veterinary leadership teams with the tools and strategies to get their practice on track  to accomplish their long term goals. Rhys gets candid with how he was able to provide a psychologically safe environment for his team that helps them work together to make decisions that best align with their practices core values.   So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane!

In this episode, Andrea and David chat with Dr. Natalie Fayman DVM, iPEC Certified Professional Coach, Energy Leadership Index Master Practitioner, COR.E Wellbeing Dynamics Specialist, Owner of No Limits Coaching and Recovering Workaholic. Preventing and overcoming burnout in the veterinary field is a daunting task, but Natalie talks about finding the right tools to help those who know they need help but don't know where to start.    So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane!

In this episode, I sit down with Dr. Tyler Troop of Performance Equine Associates for a down-to-earth conversation about life as a performance horse veterinarian. Dr. Troop shares his journey—from tackling the challenges of vet school to working with some of the top equine athletes in the industry. We dive into the realities of equine sports medicine, the latest advancements in keeping horses performing at their peak, and the dedication it takes to care for these incredible athletes. Dr. Troop's passion for his work is clear, and his practical, no-nonsense approach makes this a must-listen for anyone in the horse world. Whether you're in the industry or just love a good horse story, this episode is packed with insight, and real-world experience. Chapters: 00:00 Introduction 01:55 Passion for Guitars and Collecting 03:45 Transitioning to Veterinary Medicine 09:41 The Challenges of Vet School 19:05 Overcoming Struggles and Finding Purpose 28:39 Becoming a Veterinarian and Clinic Ownership 30:20 Choosing the Path of Equine Veterinary Medicine 39:05 The Challenges of Diagnosing Non-Verbal Patients 44:35 The High Stakes of Veterinary Medicine 51:00 The Emotional Rewards of Equine Care 57:48 Lessons Learned and Misconceptions in Veterinary Practice 01:02:20 Navigating Bad Advice and Personal Relationships 01:04:14 Evolution of Equine Care: Past vs Present 01:09:22 The Role of Technology in Equine Medicine 01:11:31 Therapies and Supplements: What Works? 01:13:52 The Comparison Game: A Personal Journey 01:15:45 Advice for Aspiring Veterinarians 01:19:28 Finding Your Why in Veterinary Medicine Enjoy the show!! This episode is brought to you by Kimes Ranch: https://kimesranch.com and Kerry Kelley Bits and Spurs: https://kerrykelleyspurs.com

Dr. Kerl is pleased to welcome Dr. Sibele Konno to the VCA Voice Podcast. In their conversation, she shares her journey into veterinary medicine, discussing her early inspirations, the landscape of veterinary education in Brazil, and the challenges faced by new graduates. Dr. Konno reflects on her career evolution, her leadership role at Petcare Brazil, and the importance of quality care in veterinary practices. The discussion highlights the significance of hands-on training, the impact of leadership in veterinary care, and the growth of Petcare Brazil under her guidance. In this conversation, Marie and Sibele discuss the innovative pet care services offered in Brazil, including specialized medical treatments and the importance of training new veterinarians through internship programs. They explore the challenges faced by veterinary technicians in Brazil and the potential for future certification. Their discussion also highlights the cultural differences in veterinary practices between Brazil and the U.S., as well as the evolving relationship between pet owners and veterinarians, emphasizing the need for effective communication and understanding of pet parents' expectations.Visit our website: vcavoice.comAll episodes produced by dādy creative

Fourth week of January, what'd you miss in vet med?Mashura, CUBEX parent co., bringing in $300MSerenity Vet offers a new reliefMixlab ramps their lab portfolioFDA and CBDCatch me at VMX!Helpful links:The Bird Bath substackUse of Cannabis-Derived Products, Including Cannabidiol, in Veterinary Practice; Request for Information

In her conversation with Dr. Kerl, Dr. Julia Georgesen shares her journey from aspiring veterinarian to Vice President of Strategic Sourcing at Mars Veterinary Health. She discusses her early influences, career development, and the challenges and rewards of owning a veterinary practice. Julia emphasizes the importance of teamwork, quality in veterinary medicine, and the role of partnerships in enhancing animal health. She also highlights her current responsibilities in sourcing and quality assurance, and the significance of having veterinary technicians involved in decision-making processes. Dr. Georgesen discusses the vital roles of veterinary technicians, the importance of sustainability in veterinary practices, and her involvement in charitable work aimed at improving access to veterinary care. She also shares insights on global vaccination efforts in Africa through her work with the Africa Network for Animal Welfare- USA and offers advice for veterinarians considering career changes, emphasizing the value of relationships and staying curious.Visit our website: vcavoice.comAll episodes produced by dādy creative

Send us a textVet Life Reimagined guest: Dr. Alexandra (Sasha) NefedovaDr. Sasha Nefedova was born in Russia to physician parents, and her early life was filled with international moves and learning multiple languages. She completed her veterinary degree at the University of Melbourne and worked in various clinical settings before finding her true passion in business. This podcast episode covers the challenges of uniting the important pair of clinical knowledge with business acumen, the importance of networking, and the evolving veterinary landscape in Australia. Join us as we explore Sasha's insights into the significance of financial management in veterinary practice and university settings and the future of veterinary medicine.Resources:

In this conversation, Dr. Peter Weinstein, Dr. Phillip Nelson, and Stacey Pursell delve into the significance of emotional intelligence (EQ) in the veterinary profession. They discuss the varying levels of EQ among veterinarians, the importance of feedback, and the necessity of strong communication skills. The conversation also touches on the current workforce challenges in veterinary medicine, the potential impact of new veterinary schools, and the controversial idea of mid-level practitioners.  Join us for another courageous conversation. --- Support this podcast: https://podcasters.spotify.com/pod/show/peterandphil/support

In this episode of the Making Ripples podcast, we are joined by the wonderful Kristi Martin, a behavior specialist with a diverse background in both the zoo and veterinary fields. Kristi shares her journey from caring for a wide variety of species in zoos to transitioning into the veterinary field, where she specialized in behavior care. She talks about her current work at the Richmond Animal Behavior Wellness Center, where she assists a veterinary behaviorist and runs a DigiTherm thermal scanner to help assess pain in behavior patients. Kristi's expertise shines as she discusses her experiences working with animals, including the shift from zoo work to veterinary care, and how her passion for learning has driven her to continually expand her skill set. From handling complex cases of fear, anxiety, and aggression in pets, to integrating the latest technology in veterinary behavior, Kristi's insights offer valuable lessons for both pet owners and animal care professionals. Listeners will be inspired by Kristi's approach to simplifying behavior modification plans, her dedication to making training practical for pet owners, and her emphasis on the importance of checking for pain or discomfort as a potential cause of behavior issues. With her varied experiences, Kristi provides a refreshing perspective on animal behavior and welfare. https://www.abwellnesscenter.com/

Lift your clinical game with our RACE approved clinical podcasts. Get your first two weeks free at ⁠⁠vvn.supercast.com⁠⁠  for more clinical confidence and better patient outcomes, or check out our Advanced Surgery Podcast at ⁠cutabove.supercast.com⁠.  Get case support from our team of specialists in our ⁠Specialist Support Space⁠. What if you asked the head of a famous business school for some veterinary business advice, but instead of telling you about a new system to increase productivity or some new marketing hack, he tells you to ‘focus less on the business side of veterinary practice'?  "You have to stop imposing a managerial mindset on these types of businesses - a 'business mindset.' Managerialism has seeped into everything - into industries where it shouldn't be. " An interview that started with the goal of helping vets get better at having difficult finance conversations quickly detoured into a discussion about: - The philosophy of veterinary business, - Why the managerialism  that works in some industries doesn't always translate well into ours, and - What true success could look like.  (Don't worry - we do also get insights on how to make those money conversations less stressful!)  Dr Paul Harrison is the Director of the MBA program and Co-Director of the Better Consumption Lab at Deakin University's School of Business, and Adjunct Professor at Sacred Heart University in Milan.The MBA program that Paul designed for Deakin ranks 1st in the world for class experience. Paul is a renowned  international speaker on issues related to consumer behaviour, public health and well-being, governance, and marketing.   Topics and Timestamps Money Conversations: Challenges and Strategies 04:50 Balancing Business and Values in Veterinary Practice 07:29 Rethinking Success: Beyond Financial Growth 12:17 Exciting News: Clinical Podcast Updates 17:24 Embracing Uncertainty and Value 19:32 Controlling the Customer Experience 24:08 Philosophical Approaches in Business 24:29 Understanding Customer Needs 25:45 Money Conversations in Veterinary Practice 27:15 Human Decision-Making in Emergencies 34:05 Emotional Management in Emergencies 40:30 We love to hear from you. If you have a question for us or you'd like to give us some feedback please get in touch via our contact form at ⁠thevetvault.com⁠, or catch up with us on ⁠Instagram⁠. And if you like what you hear, please share the love by clicking on the share button wherever you're listening and sending a link to someone who you think should hear this. 

In this VETgirl veterinary continuing education podcast, we interview Dr. Natalie Marks, CVJ on what we can do to improve our efficiency in veterinary practice... and therefore improve our veterinary work-life balance! She'll discuss her life hacks and tips - which including working smarter, not harder - with tools like artificial intelligence to empowering your team to building your team culture. Tune in to learn how we can improve efficiency in veterinary medicine, from texting our clients to not talking to your client as much, to making sure you are utilizing your veterinary technicians while empowering them!Sponsored By: CoVet

In this week's episode of "The Veterinary Viewfinder," Dr. Ernie Ward and Beckie Mosser, RVT, MPA, shine a spotlight on the crucial yet often unsung role of veterinary practice managers.  November 10-16, 2024, is Veterinary Practice Manager Recognition Week, a time dedicated to acknowledging the dedication and tireless efforts these professionals bring to veterinary clinics.  Dr. Ward and Beckie dive into practice managers' daily responsibilities and challenges, from streamlining clinic operations to fostering a positive workplace culture that helps teams thrive despite challenges. They share insights on how these managers create stability and continuity, ensuring clinics run smoothly and clients receive the best care. The episode also highlights ways veterinarians and teams can show their appreciation and make practice managers feel valued, from a simple thank-you to organizing small celebrations in their honor. Tune in to discover why a strong practice manager can genuinely be the backbone of a veterinary clinic! If you enjoy our podcast, please leave us a 5-star review on Apple Podcasts or your preferred platform. Your support helps us connect with more veterinary colleagues. We'd love to hear your thoughts on this topic! To learn more, visit the Veterinary Hospital Managers Association (VHMA) website: https://bit.ly/48JVTAd Please share your thoughts with us on Facebook or Instagram at @VeterinaryViewfinder or VeterinaryViewfinder@gmail.com. #veterinary #veterinarytechnician #veterinary #podcast #veterinarypodcast #vettechpodcast #vetpodcast #VHMA #practicemanagers

In today's VETgirl online veterinary CE podcast, we chat with Dr. Jane Shaw, PhD and Dr. Jason Coe, PhD on the importance of putting communication skills into veterinary practice. Why should you invest in developing communication skills in your veterinary practice? In this Part 2 (of 2) VETgirl communication podcast, we talk about the importance of investing in the beginning and ending of an appointment, how to involve the pet owner in diagnostic and treatment plan, and how these communication skills translate to your teams interactions! If you haven't listened to Part 1, check that out first HERE.Sponsored By: Antech

Are you struggling to find a veterinarian to care for your horse? You are not alone! The number of large animal veterinarians is diminishing and reaching a crisis point. Listen to Dr. Lacher describe the reasons why and what you can do to ensure that you have a vet when you most need it for your horse.

If you work in emergency practice, or you're considering it, then this episode is for you. ⁠Dr Brooke Schampers ⁠and ⁠Dr Taleta Hompas ⁠are ECC veterinarians with more than two decades experience between them who create resources and coach others on how to thrive as an ECC shift worker through there ⁠EMV4Life⁠ program. In this episode they will tell you: How to better structure your shifts to optimise for sleep and health. How to navigate the swing between night and day shift. How Taleta manages shift work as a parent of young children. How to increase productivity on shift to reduce cognitive load and stress and get you out the door sooner. How to bring more joy into your emergency shifts.   We discuss what there is to love about emergency vetting, what to consider if you are thinking of a career as an ECC vet, and what other challenges there are beyond sleep and shift work. Contact us⁠ to find out about our Vet Vault/EMV4Life resource bundles to help you up skill and navigate life as an emergency vet. Lift your clinical game with our RACE approved clinical podcasts. Get your first two weeks free at ⁠⁠vvn.supercast.com⁠⁠  for more clinical confidence and better patient outcomes, or check out our Advanced Surgery Podcast at ⁠cutabove.supercast.com⁠.  Get case support from our team at specialists in our ⁠Specialist Support Space⁠. Topics, Time Stamps and Chapters 00:00 Intro 03:22 Why ECC? What's to love about it?  06:38 Are Certain Personalities Better Suited for ECC 15:39 The Impact of Shift Work on Health 22:21 Brooke's Routine for Sustainable Night Shifts 32:51 Balancing ECC Work with Family Life 46:18 Setting Yourself Up for Long-Term ECC Careers 50:32 Rostering 54:17 Increased Productivity On Shift 01:06:17 Finding Your Joy in Veterinary Work We love to hear from you. If you have a question for us or you'd like to give us some feedback please get in touch via our contact from at ⁠thevetvault.com⁠, or catch up with us on ⁠Instagram⁠. And if you like what you hear, please share the love by clicking on the share button wherever you're listening and sending a link to someone who you think should hear this. 

In a recent episode, I had the pleasure of chatting with Ariel Putter, a seasoned social media and content creator marketer with a rich background in veterinary marketing from her time at Spot On Veterinary Hospital. Now focusing on consulting for veterinary practices and brands, Ariel shared some incredible insights on how digital marketing can transform veterinary practices. We dove deep into social media strategies, especially the power of TikTok and short-form video content, to boost visibility and engagement with potential clients. One of the key takeaways from our conversation was the importance of authenticity over production. Ariel pointed out that audiences today are drawn to genuine, relatable content rather than overly polished videos. This trend is part of a broader "de-influencing" movement where consumers are becoming more skeptical of traditional marketing tactics. She emphasized capturing real moments within the practice, like behind-the-scenes looks or spontaneous pet moments, and embracing imperfections. We also discussed effective engagement strategies, such as using humor and timely comments on trending videos, and the growing trend of using TikTok as a search engine. Ariel shared her experiences and actionable advice on optimizing content for search, balancing original content with trends, and leveraging AI for efficiency while maintaining a human touch. This episode is packed with valuable insights for any veterinary practice looking to enhance its digital marketing efforts. If you're looking to refine your strategy or just starting out, Ariel's advice on identifying your unique niche and involving your team in content creation can provide a solid roadmap for success. Don't miss out on this episode, and feel free to reach out to Ariel at arieljune@gmail.com or connect with her on LinkedIn for more expert guidance.

In this episode Andrea and David chat with David McCormick, CVA with Simmons and Associates about prepping your practice for sale. David gets in the weeds with how managers can be an intricate part of preparing the practice owners exit strategy and participating in a smooth transition to new ownership. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane!   Guest Links: https://www.linkedin.com/in/dfmcc/   Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/   To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/

Send us a textWhat if you could enhance the success of surgical interventions in animals through a simple addition to a procedure? Join us on this fascinating episode of Veterinary Vertex as we welcome Richard Pan, one of the 2024 JAVMA Student Award winners. Listen in as Richard shares his reaction to winning an AVMA Journal Award and how it has influenced his career path. Richard emphasizes the importance of passionate projects and strong mentorship in achieving research success. Richard also offers insightful advice for veterinary students aiming to publish their work. And for a touch of fun, we explore which superpower Richard would choose and why it's so fitting for a dedicated veterinarian. Don't miss this episode packed with inspiration and practical wisdom from a rising star in veterinary surgery.JAVMA article: https://doi.org/10.2460/javma.23.03.0141INTERESTED IN SUBMITTING YOUR MANUSCRIPT TO JAVMA ® OR AJVR ® ? JAVMA ® : https://avma.org/JAVMAAuthors AJVR ® : https://avma.org/AJVRAuthorsFOLLOW US:JAVMA ® : Facebook: Journal of the American Veterinary Medical Association - JAVMA | Facebook Instagram: JAVMA (@avma_javma) • Instagram photos and videos Twitter: JAVMA (@AVMAJAVMA) / Twitter AJVR ® : Facebook: American Journal of Veterinary Research - AJVR | Facebook Instagram: AJVR (@ajvroa) • Instagram photos and videos Twitter: AJVR (@AJVROA) / Twitter JAVMA ® and AJVR ® LinkedIn: https://linkedin.com/company/avma-journals

Get access to our clinical podcast series with our ⁠30% off IVECCS Special.⁠ I have a love-hate relationship with in-house pleural effusion analysis. Love, because it's really quite interesting, and the results can be tremendously useful for your very sick effusion patient. Hate because it can be REALLY challenging! But not anymore... This episode highlights some key takeaways from a very informative IVECCS session on how to get maximum information from your in-house effusion analysis to help you make quick and logical treatment decisions, including a real McGyver hack for doing advanced diagnostics on the cheap. ⁠Dr Holly Brown⁠ is a board certified clinical pathologist who works in a bustling general, referral, and emergency practice where she sees a wide variety of diagnostic submissions and enjoys playing an important role at the interface of diagnostics and patient care. Dr. Brown has always been passionate about delivering continuing education to doctors and technicians around maximizing laboratory testing, and she serves an important role as Chief Veterinary Educator for Antech Diagnostics.  ⁠Jessica Wilson-Hess⁠ is a certified veterinary technician and veterinary technician specialist in small animal internal medicine who nerds out on all things clinical pathology, including teaching other techs and nurses how to get really good at it. Sign up for our ⁠free weekly newsletter⁠ to hear about my favourite 3 lessons I learnt in that week from making the podcasts. Get case support from our team at specialists in our ⁠⁠Specialist Support Space⁠⁠. Topics and Time Stamps 02:18 Importance of In-House Analysis 02:48 Understanding Pleural Effusion in Cats and Dogs 05:20 Classifying Effusions: Transudate, Exudate, and More 09:59 Sample Handling and Common Mistakes12:09 Using Analyzers for Fluid Analysis 17:04 Cytology and Concentration Techniques 24:24 Understanding Centrifugation in Cytology 25:33 In-House CSF Analysis Techniques 26:59 DIY Cyto-centrifuge Using a Salad Spinner! 30:43 Manual Cell Counting Methods 33:14 Chemistry and Effusion Analysis 38:15 Identifying Neoplastic Cells 41:46 Empowering Technicians in Veterinary Practice

Self-care is crucial for a thriving veterinary career, yet everyday challenges often hinder our pursuit of well-being. This week on the Veterinary Viewfinder, we delve into some of the most common reasons people fail to adhere to self-care practices: too little time, money, and ability to do it. Our special return guest is  Rebecca Newman, a certified veterinary technician and well-being expert. Rebecca shares strategies to overcome self-imposed barriers, helping you kickstart your wellness journey. Join Dr. Ernie Ward and Beckie Mosser, RVT, MPA, as they explore practical tips for achieving a balanced, healthy life in the demanding world of veterinary medicine. Viewfinders, we're excited to welcome back Rebecca Newman, AAS, BA, Psy.M, CVT, who is the Assistant Director/Wellbeing Coordinator, Veterinary Technology at Appalachian State University Veterinary Technology program. To learn more about her work, visit here: https://rri.appstate.edu/faculty-staff/rebecca-newman-aas-bs-ms-cvt If you enjoy our podcast, please leave us a 5-star review on Apple Podcasts or your preferred platform. Your support helps us connect with more veterinary colleagues. We'd love to hear your thoughts on this topic!

In our latest episode, we dive deep into the world of marketing strategies specifically designed for veterinary practices. Whether you're a startup in urgent need of clients, a practice that's hit a plateau, or one that's experiencing rapid growth and struggling to manage the influx, this episode has got you covered. I break down these practices into three distinct groups and offer actionable insights to help you attract, engage, and retain clients effectively. One of the key points I emphasize is the importance of tracking where your clients are coming from. Knowing your client sources is foundational for any marketing strategy. I recommend using tools like Google Analytics and CallRail to monitor and analyze this data. CallRail even offers a free two-week trial, making it easy for you to start tracking your marketing effectiveness. I also introduce the 80/20 rule, which suggests that 80% of your marketing efforts may not yield significant results, while 20% will drive the majority of client growth. Identifying and focusing on that 20% is crucial, and without proper tracking, you might end up wasting resources on ineffective strategies. For practices in urgent need of clients or those experiencing stagnation, I stress the importance of fixing the bottom of the marketing funnel—where potential clients convert into actual clients. This involves training your customer service representatives (CSRs) to handle inquiries effectively, engaging with potential clients on a personal level, and implementing follow-up systems to enhance client loyalty. Additionally, having an efficient online booking system, like Checkup App, can streamline the booking process and send reminders to clients, ensuring they return for follow-up visits. By diagnosing whether your practice has a marketing or sales problem and targeting clients strategically, you can craft a unique selling proposition that sets your practice apart in a competitive market. Tune in to this episode for a comprehensive guide to enhancing your marketing efforts and improving client acquisition.

Learn more and register for Fetch Kansas City here: bit.ly/46jjaaU David Hall was named a “Top 100 Marketing and Advertising Influencer” by MARsum, invited by Forbes to join their prestigious Agency Council, has been Director of SEO for four award-winning marketing and advertising agencies, founded theSEOeffect.com, and Co-Founded GeniusVets. David is known for delivering incredible results for clients ranging from local and regional businesses to global Fortune brands.  As the author of eight books on modern marketing, David often speaks at events and leads workshops, providing key insights and actionable steps to strengthen and grow your business.

In this episode of the Veterinary Viewfinder, we dive into a historic achievement for veterinary technicians: their inclusion in the Minnesota Veterinary Practice Act. This monumental change, a result of nearly two decades of advocacy, means that the term "veterinary technician" will be protected by the Minnesota Board of Veterinary Medicine (MBVM), along with an interesting pathway for licensureWe'll talk with one of the key architects of this groundbreaking legislation, Kim Horne, AAS, CVT, VTS (Dermatology), about its implications for veterinary professionals in Minnesota and beyond. Discover how this new law, signed into effect as part of a 1430-page omnibus package, sets a precedent for other states and elevates the veterinary technician profession. Join hosts Dr. Ernie Ward and Beckie Mosser, MPA, RVT, as they explore the journey to this victory, the upcoming licensure process, and what it all means for veterinarians and veterinary technicians. If you enjoy our podcast, please leave us a 5-star review on Apple Podcasts or your preferred platform. Your support helps us connect with more veterinary colleagues. We'd love to hear your thoughts on this topic! Please share them with us on Facebook or Instagram at @VeterinaryViewfinder or VeterinaryViewfinder@gmail.com. Thank you to Kim Horne, AAS, CVT, VTS (Dermatology) Charter Member, for joining us! She is a Co-Founder of the Academy of Dermatology Veterinary Technicians and worked at the University of Minnesota Veterinary Medical Center.

In today's VETgirl online veterinary CE podcast, we chat with Dr. Jane Shaw, DVM, PhD and Dr. Jason Coe, DVM, PhD on the importance of communication in veterinary medicine. In this Part 1 of 2 communication VETgirl podcast, we'll talk about how to develop effective communication, how it can impact appointment efficiency and practice culture, and how you can serve as a role model for effective communication!

Dr. Emily Tincher joins us to discuss the rising costs of veterinary care and how they impact pet families. Dr. Andy Roark and Dr. Tincher dive into her co-authored book chapter on cost, access to care, and payment options, highlighting key factors driving price increases, such as staffing costs, practice economics, and the cost of consumables and drugs. Dr. Tincher also shares insights on effectively communicating with pet owners about these costs and the importance of understanding their preferences. LINKS: Nationwide's Most Common Claims: https://news.nationwide.com/041824-dermatitis-gastroenteritis-most-common-conditions-prompt-vet-visits/ Cost of Care, Access to Care, and Payment Options in Veterinary Practice: https://www.vetsmall.theclinics.com/article/S0195-5616(23)00156-0/abstract Spectrum of Care: www.spectrum-of-care.com Open Door Veterinary Collective: https://opendoorconsults.org/ Pyometra Peer Reviewed Article Referenced: https://avmajournals.avma.org/view/journals/javma/260/S2/javma.20.12.0713.xml ABOUT OUR GUEST Emily M. Tincher, DVM, is Senior Director of Pet Health at Nationwide. A second-generation veterinarian, she is co-author of a chapter in Veterinary Clinics of North America: Small Animal Practice, "Cost of Care, Access to Care, and Payment Options in Veterinary Practice.” Dr. Tincher is a member of the Board of Directors for the Veterinary Leadership Institute and has become a sought-after speaker, most recently on spectrum of care topics, presenting at major veterinary conferences across North America.

Connect with Dr. Dani Rabwin HERE: https://readyvetgo.co (08:06 - 09:08) Quality Mentoring for New Vets (62 Seconds) (14:03 - 15:37) Challenging Judgment in Veterinary Medicine (94 Seconds) (18:39 - 20:20) Positive Intentions in Veterinary Practice (101 Seconds) (23:37 - 24:08) Navigating Difficult Client Relationships (32 Seconds) (28:45 - 30:39) Importance of Sharing Medical Mistakes (115 Seconds) (32:46 - 33:18) The Evolution of Veterinary Medicine (31 Seconds) (36:59 - 38:05) Future of Veterinary Profession Explored (66 Seconds) Join us as we welcome Dr. Dani Rabwin from ReadyVetGo, a groundbreaking remote mentorship program for new and early career veterinarians. Dr. Rabwin shares her incredible journey from two decades as a small animal practitioner to becoming an innovative mentor during the pandemic. Learn how her program, which started with Zoom meetings, has grown to include many experienced mentors and has supported nearly 150+ veterinarians. Discover the unique aspects of ReadyVetGo, such as its focus on finding joy in veterinary practice and the importance of translating medical knowledge into lay terms to better connect with clients. Listen in as we explore the significance of proactively seeking and collecting mentors throughout a veterinary career. We discuss the offerings of the ReadyVetGo mentorship program and how to get involved. The conversation emphasizes the value of intentional mentor-mentee relationships and provides insights on navigating and utilizing these connections effectively. We also address common issues of judgment within the veterinary field and stress the importance of fostering a supportive professional environment. Finally, we tackle the challenges of judgment and the need for transparency, vulnerability, and authenticity in veterinary practice. Hear how adopting these traits can foster deeper connections and trust between veterinarians and clients, ultimately improving patient outcomes. Dr. Rabwin shares personal stories and insights on the multifaceted roles within the veterinary profession, the beauty of balancing career and personal life, and the impact of mentorship. Celebrate the contributions of Dr. Rabwin and the growth of ReadyVetGo in creating a more compassionate and supportive veterinary community. --- Support this podcast: https://podcasters.spotify.com/pod/show/veterinary-vibes/support

In this episode, we're unpacking everything you need to know about Google Ads for your vet practice. It's like finding a map to buried treasure, but instead of gold, it's full of strategies to attract the perfect pet parents to your clinic. We're not just talking about any clicks here; we're aiming for clicks that count, clicks that turn into loyal clients who trust you with their furry friends. Now, let's chat about the magic of targeting the right crowd. Picture this: you're not casting a wide net hoping to catch a few fish; you're choosing the right bait for the fish you want. That's the minimum viable audience for you. It's about getting super specific with who you're talking to, so your message hits home every time. And when it comes to where your ads show up, it's a whole buffet of options. Search campaigns are your go-to, but there's also this new kid on the block called Performance Max campaigns. They're like the smart kids in class, using all the data to make sure your ad gets seen by folks who are actually looking for vet services. But hey, it's not all sunshine and rainbows. We've got to talk about the pitfalls too, like those sneaky smart campaigns that might drain your budget faster than a puppy chews a slipper. And then there's the art of choosing the right keyword match types – it's a balancing act. Plus, we can't forget about display and shopping ads. They've got their quirks, but they can work wonders for your brand and online store if you play your cards right. So, to wrap this up, mastering Google Ads is like being a digital marketing wizard for your vet practice. It's about making smart choices, analyzing the heck out of your data, and always keeping your eye on the prize – helping pets and their humans. Tune in to the episode, and let's take your practice to the next level together. Here's to making your vet practice the talk of the town (or the internet, in this case). Catch you on the podcast!

 Uncover advanced dental techniques and tackle some of the most challenging cases in veterinary practice with Dr. Brett Beckman, a board-certified veterinary dentist. This episode delves into practical advice on managing dental emergencies, root canals, and more!

In this episode of My Veterinary Life Podcast, co-hosts Drs. Marci Kirk and Annie Chavent discuss the advantages of pursuing advanced education opportunities. Dr. Chavent shares her experience and motivation for obtaining her MBA as well as the benefits she is already seeing from earning this degree. They also explore how an MBA can enhance career prospects in veterinary practice and delve into the considerations for selecting a program. Dr. Kirk shares about her recent experience at the Disney Institute for Leadership Excellence and why exploring education outside of the veterinary profession is a great option to explore. Let us know what educational opportunities you have pursued! Remember we want to hear from you! Please be sure to subscribe to our feed on Apple Podcasts and leave us a ratings and review. You can also contact us at MVLPodcast@avma.orgFollow us on social media @AVMAVets #MyVetLife #MVLPodcast

Tom sits down with evidence-based Psychotherapist & Consultant, Crystal Stokes for a fascinating discussion on employee retention, wellness, and development in veterinary medicine. Crystal is the founder of Full Circle Lab, where she supports veterinary retention by bridging the gap between leadership and their teams. https://www.linkedin.com/in/crystalstokes/ -----Extra resources galore!Listen to more episodes: https://flveterinaryadvisors.com/smarter-vet-financial-podcast/Watch the no cost 5 part video course to review your finances and see where you could be doing better in your finances.5 Foundational Steps to Financial Balance Video Course-http://series.flvetadvisors.com/Find out what you could be overlooking within your practice by taking our brief assessmentTest My Personal Financial IQ-https://flveterinaryadvisors.com/personal-test/Sign up for a complimentary phone call to talk about how to get better use of all the cash inside your practice.Schedule a time-https://flveterinaryadvisors.com/contact-usCheck out our social media channelsFacebook-https://facebook.com/flvetadvisorsLinkedIn-https://linkedin.com/company/flvetadvisorsYouTube-https://www.youtube.com/channel/UCAK-PzGDIch3vzKiAjWVrQQ

In this episode, I've got to tell you about this amazing chat I had with Derral Eves. If you haven't heard of him, he's the genius who's been helping YouTube stars like Mr. Beast become household names, and he's the brains behind Vid Summit. We got together to talk about something I'm super passionate about: leveraging YouTube for local businesses, especially for my fellow vets out there. And before we jump in, a huge thanks to WhiteSpark and CallRail for supporting our show and helping businesses shine with local SEO and call tracking. Now, let me tell you about Derral's journey. This guy started his digital marketing agency way back in '99 and pivoted to YouTube when it was just a fledgling platform in 2005. He's not just a marketing whiz; he's also a dad to five kids down in southern Utah. His personal story is a testament to how YouTube can revolutionize the way we build audiences and make money. In our conversation, Derral dropped some serious knowledge about the unique advantages YouTube has over other platforms like TikTok. We're talking about real revenue and engagement potential here. He shared stories of success from all kinds of niches, proving that no matter how specialized your interest is, there's room for you on YouTube. For us in the veterinary field, this is golden. I even shared how Dr. Cody Gillman's YouTube channel skyrocketed to 60,000 subscribers, boosting his practice and making it a magnet for young talent in the industry. Derral's parting wisdom? Focus on your passion, not just the views. Whether you're starting a new channel or building on an existing one, clarity and consistency are your best friends. And don't worry about being too niche – it's all about finding your unique specialty and owning it. Remember to check your YouTube data now and then, but don't obsess over it. Keep an eye on metrics like click-through rates and viewer behavior post-video to keep improving your content. Wrapping up, I'm just blown away by the potential YouTube has for vets and local businesses. It's not just about growing your practice; it's about building a community and sharing your passion with the world. So, if you're a vet looking to make a mark, or you're just starting out, consider this your sign to dive into video marketing on YouTube. It could be the best move you make for your business. Thanks for tuning in, and I can't wait to see where your YouTube journey takes you!