The Veterinary Marketing Podcast

In this episode, I had the pleasure of chatting with Dr. Sheila Fitzpatrick, a seasoned expert in veterinary practice management and valuation. We dove deep into the complexities of selling veterinary practices, exploring everything from the current market landscape to the nuances of selling to corporate buyers versus private individuals. Dr. Fitzpatrick shared invaluable insights on the importance of exit planning and how it can significantly impact the success of a sale. We also discussed the viability of both private and corporate sales, with Dr. Fitzpatrick highlighting that while corporate buyers often pay higher multiples, many veterinarians prefer selling to private individuals to maintain the essence of their practice. We also touched on the importance of understanding market trends and projections. Dr. Fitzpatrick emphasized the need for practice owners to attend town planning meetings to gain insights into local growth, which can be crucial when considering practice acquisitions. Additionally, she stressed the importance of early exit planning, ideally starting five years before a sale. This involves financial assessments, professional valuations, and preparing the business for a smooth transition. We also discussed the pros and cons of leasing versus owning real estate for veterinary practices, with ownership offering more control and stability. Moreover, Dr. Fitzpatrick shared strategies for enhancing practice value, such as diversifying services and leveraging technology. By investing in advanced diagnostic equipment and expanding service offerings, practices can increase their appeal to potential buyers. We also covered the impact of rising interest rates on practice sales and the challenges of recruitment and retention in the veterinary field. Dr. Fitzpatrick provided practical tips for effective marketing strategies, emphasizing the role of digital marketing and community engagement in attracting and retaining clients. Overall, this episode is packed with expert advice and actionable strategies for veterinary practice owners looking to navigate the complexities of selling their business.

In our latest episode, I had the pleasure of diving deep into the world of email marketing with some fantastic guests from Family Pet Health. Joining me were Michael Shirley, co-owner of Family Pet Health, Stephen Shirley, their Director of Operations, and Haley Cameron, who handles social media and public outreach. We explored how veterinary practices can harness the power of email marketing to not only attract new clients but also engage and retain existing ones. This episode is packed with actionable insights that any veterinary practice can implement to boost their email marketing game. We kicked things off by discussing the current state of email marketing at Family Pet Health. Michael shared how their email efforts have been somewhat sporadic, primarily focusing on informational content. However, they've recently ramped up their email frequency, sending out more emails in the last few months than they did in the previous nine months combined. The challenge, as Michael pointed out, has been incorporating strong calls to action in these emails. We then delved into their specific goals, like increasing dental compliance and raising awareness about their fear-free certification. Stephen highlighted the ongoing challenge of improving heartworm compliance, emphasizing the need for better communication with clients. We also touched on the tools they're using, like Pet Desk and Mailchimp, and how they plan to leverage these platforms more effectively. One of the key takeaways from our conversation was the importance of setting clear expectations with clients regarding email frequency and content. We discussed strategies like welcome sequences for new subscribers, win-back sequences for lapsed clients, and nurturing emails that provide valuable information while encouraging action. Michael stressed the need for educational content that guides clients on the next steps, whether that's booking an appointment or learning more about specific services. Haley shared her experiences with community outreach events and how email marketing plays a crucial role in promoting these initiatives. We wrapped up by discussing the value of client feedback and how being responsive can help create a collaborative relationship with clients. Overall, this episode is a treasure trove of practical advice for any veterinary practice looking to enhance their email marketing efforts.

In episode 287, I dive into some exciting strategies to help veterinary practices not just survive but truly thrive as we head into 2025. With my background in managing over $38 million in ad spend specifically for veterinary hospitals, I've gathered some valuable insights into effective marketing strategies, content creation, and client engagement. In this episode, I break down these strategies into actionable steps, aiming to guide you through the ever-evolving marketing landscape with confidence and clarity. One of the key topics I explore is the impact of artificial intelligence (AI) on marketing. While AI's evolution has been a bit slower than anticipated, its potential to revolutionize content creation and customer engagement is undeniable. I predict that 2025 will be a pivotal year for AI-driven tools, especially in areas like content automation and customer service chatbots. Imagine being able to generate blog posts, social media updates, and email newsletters effortlessly with AI tools like Jasper or Copy.ai. Plus, implementing AI chatbots on your website can handle common inquiries and appointment bookings, freeing up your staff for more complex tasks. But as AI makes content creation easier, the quality and relevance of your content become crucial. That's why I emphasize the importance of standing out by leveraging your unique experiences and insights to connect with clients on a deeper level. Whether it's through niche expertise or compelling storytelling, these strategies can help you build a loyal community around your practice. Another significant focus of the episode is on creating hyper-personalized offers. Understanding your clients' specific needs and preferences allows you to tailor services that truly resonate with them. By segmenting clients using your CRM based on factors like pet type, age, and health conditions, you can craft targeted offers that speak directly to each segment. Additionally, developing a value ascension ladder can guide clients from initial services to more comprehensive care options, encouraging them to explore additional services that benefit their pets. I also discuss the importance of retention marketing systems, such as personalized follow-up campaigns and client appreciation events, to nurture long-term relationships. Investing in a robust CRM system is crucial for automating follow-ups, managing client communications, and tracking engagement. By focusing on these strategies, you can enhance client engagement, drive growth, and ensure your practice is well-prepared for the future. If you're looking for more personalized advice, feel free to reach out to me via LinkedIn or through the Veterinary Marketing Podcast website. I'm here to help your practice succeed in the coming years!

In a recent episode, I had an insightful chat with Josh Vaisman, co-founder of Flourish Veterinary Consulting and author of "Lead to Thrive: The Science of Crafting a Positive Veterinary Culture." We explored how marketing, workplace culture, and leadership intersect in veterinary practices, and I'm excited to share some key takeaways and actionable advice that can help you enhance your practice's culture and client engagement. One of the main points we discussed was the importance of defining core values within your practice. Josh and I agreed that a strong culture not only attracts clients but also creates a positive environment for your team. We talked about how to articulate these values clearly and involve your team in the process, ensuring everyone understands and embodies them. Additionally, Josh introduced the concept of operational nudges and incentives to encourage behaviors that align with your values, like using peer recognition to reinforce positive actions. We also delved into the significance of psychological safety and how leaders can support their teams, especially during challenging client interactions. Josh shared some great tips on fostering a safe and supportive work environment, which is crucial for maintaining a positive culture. We even touched on the idea of filtering clients to ensure they align with your practice's values, which can help maintain a harmonious workplace. For those of you looking to enhance your practice's culture and leadership strategies, Josh's insights offer a valuable roadmap. Remember, building a positive culture is an ongoing journey that requires intentionality and commitment to shared values. If you're interested in diving deeper, I highly recommend checking out Josh's book and exploring the resources offered by Flourish Veterinary Consulting. Let's work together to create thriving environments for both our clients and teams!

In this episode of the Veterinary Marketing Podcast, I'm excited to share insights from a conversation I had with Colin Theriot, a renowned copywriting expert and founder of the "Cult of Copy" Facebook group. We dove into the transformative power of effective copywriting for veterinary practices and explored strategies to attract, engage, and retain clients. If you're ready to take your marketing to the next level, this episode is packed with actionable advice you won't want to miss. We started by addressing the challenges many veterinary practices face, particularly in competing with larger corporate entities. Colin introduced his DUST framework: Differentiate, Unique, Special, and Tribal - as a powerful way to stand out. From identifying what competitors are doing poorly to fostering community and loyalty, these strategies are key to building strong client relationships. One of the most impactful points was the need to understand client motivations and create offers that truly resonate. Consistent engagement through email marketing and social media ensures your practice stays top-of-mind. Colin shared how planning content with a calendar and inviting interaction in every message can maximize email marketing's potential. This episode is a must-listen for anyone looking to boost their veterinary marketing efforts and build long-term client connections!

In this episode, I had the pleasure of chatting with Isaiah Douglass, the host of the Vet Success Podcast, about how data can revolutionize veterinary marketing. We dove deep into the ways practices can use data to not just attract but also engage and retain clients. It's packed with insights that are especially valuable for veterinary practices eager to leverage data effectively. We kicked things off by discussing the importance of demographic data in shaping marketing strategies. I emphasized how crucial it is to understand the local population's values and preferences rather than relying on assumptions about an ideal client. Isaiah and I both agreed that moving beyond assumptions and focusing on real community data can lead to more successful marketing outcomes. As we continued our conversation, we explored the significance of identifying target audiences based on buying styles and preferences. Isaiah shared how understanding whether potential clients are bargain hunters or value quality can shape marketing strategies. I added that finding a "starving audience" those eager for the services a practice offers - is key to successful marketing. We also touched on the types of data practices should collect, such as drive-time reports, to make informed strategic decisions. Isaiah highlighted the importance of making data actionable, sharing examples of how demographic insights can reveal growth opportunities. We wrapped up by discussing the role of psychographics in crafting resonant marketing messages and how practices can collaborate with local businesses to enhance visibility. This episode is a must-listen for anyone looking to navigate the complexities of data-driven marketing in the veterinary field.

In this episode, I had the pleasure of chatting with Colin from Chckup about the transformative power of data in veterinary practices. We dove deep into how leveraging practice management software and online booking systems can significantly enhance operations, drive growth, and improve client engagement. This episode is packed with key insights and actionable advice for veterinary professionals looking to optimize their practices. We started by discussing the critical role of data in veterinary practices. Data offers invaluable insights into client behavior, operational efficiency, and revenue drivers. Colin emphasized the importance of tracking Key Performance Indicators (KPIs) such as revenue sources, appointment types, and client segments. By understanding these metrics, practices can make informed decisions that enhance service offerings and client satisfaction. We also explored how practice management software can streamline operations by automating processes and simplifying data management. Colin shared how Checkup provides tools that automatically pull relevant data and present it in an actionable format, making it easier for practice managers to review daily performance metrics and make necessary adjustments. We then shifted our focus to optimizing online booking systems. A user-friendly online booking system is essential for modern veterinary practices, as it not only increases appointment volume but also provides valuable data on client preferences and behaviors. Colin pointed out that online booking can guide practices in making informed decisions about where to invest their resources. We also discussed the importance of follow-up reminders to reduce no-show rates and how online booking systems can free up staff to focus on building relationships with clients. Finally, we touched on effective marketing strategies, including the importance of multiple touchpoints, collecting client reviews, and segmenting clients to tailor marketing efforts. This episode underscores the necessity for veterinary practices to embrace data-driven strategies and implement effective communication tools to thrive in a competitive market.

In a recent episode, I had the pleasure of chatting with Ariel Putter, a seasoned social media and content creator marketer with a rich background in veterinary marketing from her time at Spot On Veterinary Hospital. Now focusing on consulting for veterinary practices and brands, Ariel shared some incredible insights on how digital marketing can transform veterinary practices. We dove deep into social media strategies, especially the power of TikTok and short-form video content, to boost visibility and engagement with potential clients. One of the key takeaways from our conversation was the importance of authenticity over production. Ariel pointed out that audiences today are drawn to genuine, relatable content rather than overly polished videos. This trend is part of a broader "de-influencing" movement where consumers are becoming more skeptical of traditional marketing tactics. She emphasized capturing real moments within the practice, like behind-the-scenes looks or spontaneous pet moments, and embracing imperfections. We also discussed effective engagement strategies, such as using humor and timely comments on trending videos, and the growing trend of using TikTok as a search engine. Ariel shared her experiences and actionable advice on optimizing content for search, balancing original content with trends, and leveraging AI for efficiency while maintaining a human touch. This episode is packed with valuable insights for any veterinary practice looking to enhance its digital marketing efforts. If you're looking to refine your strategy or just starting out, Ariel's advice on identifying your unique niche and involving your team in content creation can provide a solid roadmap for success. Don't miss out on this episode, and feel free to reach out to Ariel at arieljune@gmail.com or connect with her on LinkedIn for more expert guidance.

In this episode, I had the pleasure of chatting with Dr. Mike Walker, the owner of Apollo Veterinary in Wimberley, Texas. Dr. Walker has done an incredible job of building and growing his practice since its inception in September 2021. We dove deep into his journey, discussing everything from branding and marketing strategies to the importance of creating a strong company culture. If you're looking to build and market your veterinary practice effectively, this episode is packed with actionable advice and detailed insights. Dr. Walker shared some fantastic tips on holistic branding, emphasizing that it's not just about a logo or a name but about creating a brand story that resonates with clients and reflects your practice's values. For instance, he chose the name "Apollo" after his dog and grandfather, giving the brand a personal touch that isn't tied to a specific location. He also talked about the importance of intentional choices in branding, like selecting calming colors and implementing an open-concept clinic design to foster transparency and trust. On the marketing front, Dr. Walker highlighted the power of social media, stressing the need for consistency and authenticity in your posts. He shared how real, behind-the-scenes content can create genuine connections with your audience and even attract potential employees by showcasing your clinic's culture and work environment. We also touched on some effective marketing strategies for new clinics, such as building a pre-opening email list and using Google Ads to attract new clients. Dr. Walker shared some innovative ideas like offering high-perceived value promotions during the grand opening and actively participating in community events to build strong relationships and trust. He also discussed the benefits of leveraging technology to enhance client communication and engagement, like using automated reminders and offering online scheduling. Throughout our conversation, Dr. Walker emphasized the importance of authenticity and professional help, preferring genuine client testimonials over polished influencer promotions and outsourcing tasks like digital marketing to professionals. By prioritizing these strategies, veterinary practices can thrive in a competitive market, attracting and retaining clients while fostering a loyal and motivated team. ‍

In our latest episode, we dive deep into the world of marketing strategies specifically designed for veterinary practices. Whether you're a startup in urgent need of clients, a practice that's hit a plateau, or one that's experiencing rapid growth and struggling to manage the influx, this episode has got you covered. I break down these practices into three distinct groups and offer actionable insights to help you attract, engage, and retain clients effectively. One of the key points I emphasize is the importance of tracking where your clients are coming from. Knowing your client sources is foundational for any marketing strategy. I recommend using tools like Google Analytics and CallRail to monitor and analyze this data. CallRail even offers a free two-week trial, making it easy for you to start tracking your marketing effectiveness. I also introduce the 80/20 rule, which suggests that 80% of your marketing efforts may not yield significant results, while 20% will drive the majority of client growth. Identifying and focusing on that 20% is crucial, and without proper tracking, you might end up wasting resources on ineffective strategies. For practices in urgent need of clients or those experiencing stagnation, I stress the importance of fixing the bottom of the marketing funnel—where potential clients convert into actual clients. This involves training your customer service representatives (CSRs) to handle inquiries effectively, engaging with potential clients on a personal level, and implementing follow-up systems to enhance client loyalty. Additionally, having an efficient online booking system, like Checkup App, can streamline the booking process and send reminders to clients, ensuring they return for follow-up visits. By diagnosing whether your practice has a marketing or sales problem and targeting clients strategically, you can craft a unique selling proposition that sets your practice apart in a competitive market. Tune in to this episode for a comprehensive guide to enhancing your marketing efforts and improving client acquisition.

I can't believe it's been ten years since we started this journey together! To celebrate this incredible milestone, I wanted to take a moment to reflect on the top ten marketing lessons I've learned over the past decade. This episode is packed with timeless insights and actionable advice to help you elevate your veterinary practice's digital marketing strategies. So, let's dive in and explore these invaluable lessons that have stood the test of time. First up, setting clear goals is absolutely crucial. Without defined objectives, it's tough to measure your efforts or make necessary adjustments. Start by identifying what you want to achieve, whether it's more client appointments, increased social media engagement, or higher revenue. Make sure your marketing goals align with your broader business objectives and use specific metrics to track your progress. Next, breaking down marketing activities into smaller steps can make the whole process less overwhelming. Map out the customer journey, identify key touchpoints, and focus on improving one area at a time. This way, you can create a more targeted and effective strategy. Another key lesson is the importance of measurement and tracking. Data is your best friend when it comes to understanding the performance of your marketing efforts. Set key performance indicators (KPIs) that align with your goals and use tools like Google Analytics to gather meaningful data. Regularly review this data to identify trends and make necessary adjustments. Targeting niche audiences can also make a huge difference. By creating specific and relevant messaging tailored to your ideal client, you can achieve more effective marketing results. Identify your niche, tailor your messaging, and use targeted advertising to reach your audience more effectively. And don't forget about differentiation and your unique selling proposition (USP). In a competitive market, standing out is crucial. Identify what sets you apart, communicate your USP clearly, and maintain consistent branding across all channels. These lessons, along with creating compelling offers, testing with organic content, amplifying existing strengths, maintaining consistency, and expressing gratitude, form a comprehensive roadmap for veterinary professionals looking to enhance their digital marketing strategies. Here's to another decade of growth, learning, and impactful marketing!

In this episode, I had the pleasure of chatting with Dr. Cody Creelman, the visionary founder of Vetcetera and a veterinarian who manages multiple practices. We dove deep into his innovative approach to veterinary care, discussing everything from the importance of exceptional customer experiences to fostering an innovative practice culture and thinking from first principles in both business and veterinary medicine. This episode is packed with actionable advice and detailed insights that are sure to inspire veterinary professionals and practice owners alike. Dr. Creelman shared his ambitious vision for creating a seven-star customer experience at Vetcetera, inspired by a TED talk on paradigm shifts in business. He believes that disruption is inevitable in every industry and aims to proactively implement a paradigm shift in veterinary medicine to ensure the longevity of his career. We talked about how he meticulously pays attention to every touchpoint in the customer journey, from a user-friendly and visually appealing website to a welcoming clinic ambiance with curated scents and high-end design. Dr. Creelman also discussed the importance of educating clients about available options, which not only enhances the customer experience but also opens up new revenue streams for the practice. Creating an amazing practice culture is another cornerstone of Dr. Creelman's strategy. He emphasized the importance of authenticity and transparency in marketing, which has been instrumental in attracting top talent and building a positive reputation for his clinics. We also explored his comprehensive marketing strategy, which includes content creation, social media management, and local event activation. Dr. Creelman shared his experiences with high-production video content on YouTube, highlighting the challenges and the importance of personal connection in video content. Lastly, we discussed his approach to innovation, including proactive adaptation to industry shifts, strategic expansion, and the vision of building a centralized concept with a 24-hour hospital. Dr. Creelman's insights provide valuable lessons for anyone looking to enhance their practice's customer journey, build a positive culture, or expand strategically.

In this episode, I have an amazing conversation with Dr. Glenn Robinson from Southwest Veterinary Solutions. We really dig into what it takes to build a thriving veterinary practice, touching on everything from creating effective teams and fostering a strong clinic culture to attracting the right clients and talent. Dr. Robinson brings a wealth of experience to the table and shares some incredibly actionable advice that I think you'll find invaluable. One of the key points Dr. Robinson emphasizes is the importance of having a clear mission, vision, and core values. These aren't just buzzwords; they are the guiding principles that shape your entire team and help attract clients and staff who truly resonate with your practice's ethos. We also talk about the importance of setting achievable goals. Whether it's a long-term five-year plan or a short-term 90-day action plan, having clear objectives ensures continuous progress and keeps everyone on the same page. On the marketing front, Dr. Robinson has some great insights into targeted strategies. He points out that different demographics respond to different platforms—like Facebook for older pet owners and Instagram or TikTok for the younger crowd. This kind of targeted approach can really make your marketing efforts more effective. He also stresses the importance of continuous recruitment efforts. Even if you're fully staffed, it's crucial to always be on the lookout for new talent to prepare for growth and any unforeseen circumstances. By aligning your practice's identity with your marketing efforts and continuously investing in your team, you can create a successful and sustainable veterinary practice. So, if you're a veterinary practice owner or manager looking to take your clinic to the next level, this episode is packed with insights and practical advice that you won't want to miss. Tune in to hear more from Dr. Robinson and get ready to implement some game-changing strategies in your practice!

In this episode, we're unpacking everything you need to know about Google Ads for your vet practice. It's like finding a map to buried treasure, but instead of gold, it's full of strategies to attract the perfect pet parents to your clinic. We're not just talking about any clicks here; we're aiming for clicks that count, clicks that turn into loyal clients who trust you with their furry friends. Now, let's chat about the magic of targeting the right crowd. Picture this: you're not casting a wide net hoping to catch a few fish; you're choosing the right bait for the fish you want. That's the minimum viable audience for you. It's about getting super specific with who you're talking to, so your message hits home every time. And when it comes to where your ads show up, it's a whole buffet of options. Search campaigns are your go-to, but there's also this new kid on the block called Performance Max campaigns. They're like the smart kids in class, using all the data to make sure your ad gets seen by folks who are actually looking for vet services. But hey, it's not all sunshine and rainbows. We've got to talk about the pitfalls too, like those sneaky smart campaigns that might drain your budget faster than a puppy chews a slipper. And then there's the art of choosing the right keyword match types – it's a balancing act. Plus, we can't forget about display and shopping ads. They've got their quirks, but they can work wonders for your brand and online store if you play your cards right. So, to wrap this up, mastering Google Ads is like being a digital marketing wizard for your vet practice. It's about making smart choices, analyzing the heck out of your data, and always keeping your eye on the prize – helping pets and their humans. Tune in to the episode, and let's take your practice to the next level together. Here's to making your vet practice the talk of the town (or the internet, in this case). Catch you on the podcast!

I've got some fresh, hot-off-the-press content for you today. First off, I've got to say sorry for the unexpected break—caught a bit of a bug, but I'm back and better than ever, ready to roll out weekly episodes just for you. And hey, your thoughts mean the world to me, so don't hold back on that feedback, especially for our in-between episodes! Now, let's get into the good stuff. I had this amazing chat with Harrison King, the marketing whiz who's been shaking things up over at All Star Veterinary Clinic. This guy's story is like a rollercoaster—he went from dreaming about video game design to diving headfirst into video editing and social media, and boy, did he make a splash. He crafted this killer business plan that rocketed his folks' vet clinic into the limelight of the digital world. We talked about how he navigated the social media maze, shifting gears from Facebook to Instagram, and then hitting it big with TikTok. His focus on content that educates and inspires led to a client boom at the clinic. Sure, they hit a few snags with ownership changes and sponsorship hiccups, but Harrison's a firm believer in the power of strategic partnerships, even for the little guys. And when I poked around about ROI, he admitted it's tough to pin down the direct effects, but consistency is your best friend when it comes to content and making those social media ads pop. Plus, with folks leaning towards more personal, phone-friendly content, it's time to rethink our approach to production and quality. Wrapping things up, Harrison gave us a peek into the future of social media marketing, talking about TikTok's shopping features and how targeted advertising is shaping up. He's all about planning with purpose and creating content that hits hard. And let's not forget the art of the hook and storytelling—because let's face it, those flashy edits just aren't cutting it anymore. So, that's a wrap on another episode. I'm Brandon Breshears, and I can't wait to share more game-changing conversations with you on the Veterinary Marketing Podcast. Keep pushing the boundaries, keep growing, and let's make a real impact together. Catch you on the next one!

In this episode, I'm the guy behind the mic at the Veterinary Marketing Podcast. I just wrapped up an amazing chat with Esteban Sotomayor, the mastermind running All Pets Hospital Veterinarians in Quito, Ecuador. We really got into the nitty-gritty of what it takes to stand out in the bustling vet scene over there, and let me tell you, Esteban's insights are pure gold. I can't wait to share with you all the smart strategies and deep dives into the world of veterinary marketing that we covered. Ecuador's vet market is something else, with more than 700 clinics in Quito alone! Esteban shared how he's making waves by doing things differently. He's got this killer approach to bringing in and keeping top-notch talent by giving vet students real-world experience and then making sure they stick around by keeping the job fresh and exciting. And when it comes to marketing, he's all about that premium client experience – think short wait times, spotless facilities, and a personal touch that makes all the difference. Plus, he's got social media down to an art, using Instagram to show off just how great his clinic is. Esteban's also big on learning from the best, taking cues from Disney to up his communication and client service game. He's a pro at understanding his clientele, using tools like WhatsApp to keep the conversation flowing, and he knows the importance of aligning his brand with what pet owners are looking for. We even talked about how these strategies aren't just for Ecuador – they're universal. Your team is your brand's biggest cheerleader, and getting that client-practice fit just right is key. I'm already looking forward to catching up with Esteban again to dive even deeper. Thanks for tuning in, and I hope you're as pumped as I am to put these insights into action. Keep an ear out for more episodes where we'll continue to explore the ins and outs of veterinary marketing. Catch you next time!

In this episode, I've got to tell you about this amazing chat I had with Derral Eves. If you haven't heard of him, he's the genius who's been helping YouTube stars like Mr. Beast become household names, and he's the brains behind Vid Summit. We got together to talk about something I'm super passionate about: leveraging YouTube for local businesses, especially for my fellow vets out there. And before we jump in, a huge thanks to WhiteSpark and CallRail for supporting our show and helping businesses shine with local SEO and call tracking. Now, let me tell you about Derral's journey. This guy started his digital marketing agency way back in '99 and pivoted to YouTube when it was just a fledgling platform in 2005. He's not just a marketing whiz; he's also a dad to five kids down in southern Utah. His personal story is a testament to how YouTube can revolutionize the way we build audiences and make money. In our conversation, Derral dropped some serious knowledge about the unique advantages YouTube has over other platforms like TikTok. We're talking about real revenue and engagement potential here. He shared stories of success from all kinds of niches, proving that no matter how specialized your interest is, there's room for you on YouTube. For us in the veterinary field, this is golden. I even shared how Dr. Cody Gillman's YouTube channel skyrocketed to 60,000 subscribers, boosting his practice and making it a magnet for young talent in the industry. Derral's parting wisdom? Focus on your passion, not just the views. Whether you're starting a new channel or building on an existing one, clarity and consistency are your best friends. And don't worry about being too niche – it's all about finding your unique specialty and owning it. Remember to check your YouTube data now and then, but don't obsess over it. Keep an eye on metrics like click-through rates and viewer behavior post-video to keep improving your content. Wrapping up, I'm just blown away by the potential YouTube has for vets and local businesses. It's not just about growing your practice; it's about building a community and sharing your passion with the world. So, if you're a vet looking to make a mark, or you're just starting out, consider this your sign to dive into video marketing on YouTube. It could be the best move you make for your business. Thanks for tuning in, and I can't wait to see where your YouTube journey takes you!

In this episode of the Veterinary Marketing Podcast, I, Brandon Breshears, had the pleasure of discussing quiz funnels with the brilliant Ryan Levesque, the mastermind behind the Ask Method and co-founder of Bucket.io. In our latest episode, we dove headfirst into the world of quiz funnels, and let me tell you, it's a game-changer for how we do marketing in the veterinary field. Ryan's a big deal in the marketing world, and he's got this killer strategy that's all about asking the right questions to really get what your clients need. It's not just about pushing products or services; it's about figuring out what's going on with your clients and how you can help them best. With quiz funnels, we're talking about sparking a conversation with potential clients, getting to know their specific needs, and crafting marketing messages that hit home for them. And then there's Bucket.io—this platform is like the Swiss Army knife for creating quiz funnels. Ryan walked us through how it uses AI to make the whole process a breeze and fits right in with the tech you're already using. It's perfect for us in the vet industry because it helps us make quizzes that are spot-on for what our clients are dealing with, like helping them prep for tough stuff like euthanasia appointments or figuring out the best wellness plans for their pets. So, a huge shout-out to Ryan for sharing his wisdom with us. If you're itching to get into the nitty-gritty of the Ask Method or want to start crafting your own quiz funnels with Bucket.io, definitely check out askmethod.com or bucket.io. And don't forget to follow Ryan for the latest tips and tricks. Remember, folks, integrating quiz funnels into your marketing mix can totally transform how you connect with clients. It's all about that personal touch and really understanding what your clients are after. With the right approach and tools, you're not just attracting clients—you're building a community of loyal fans for your practice. Thanks for tuning in, and I can't wait to share more marketing gems with you on the Veterinary Marketing Podcast. Catch you next time!

In today's episode, I'm super pumped to chat about the wild world of social media and how it's shaking up the game for vet marketing. I had an awesome talk with Cheyanne Flerx, who's pretty much a wizard when it comes to all things social media in our industry. We're diving into the big shifts in how folks are scrolling through their feeds and what that means for your practice. It's all about getting savvy with creating content that grabs attention and making the most of AI to keep things fresh and engaging. Now, let's talk content—because it's king, queen, and the entire royal court in social media land. With platforms like TikTok setting the pace, we've got to step up our game. It's not just about being seen; it's about making a real connection with pet parents through videos that tug at the heartstrings. And let's not forget the importance of really knowing who you're talking to. It's not just throwing posts out there and hoping for the best. It's crafting the kind of content that speaks directly to your audience, building a community that looks to you not just for vet services, but for a connection to a bigger pet-loving family. We also got into the nitty-gritty of using Instagram for reaching folks right in your backyard and how even a little bit of ad spend can go a long way. Plus, Cheyanne introduced Vet Vibes Hub, which is a total game-changer for keeping your social media on point without burning out. And, because we're all about growth, we covered the importance of stepping back, reviewing what's working, and doubling down on those strategies. Cheyanne's big on making sure your content has that personal touch—no more cookie-cutter posts! Vet Vibes Media is all about helping you keep it real and branded. Wrapping things up, we're inviting you to jump into the Vet Vibes Hub and catch more insights on the Veterinary Social Media Podcast. This social media journey is a marathon, not a sprint, but with the right tools and a solid plan, you're going to cross that finish line with a bunch of new pet-owner pals cheering you on. So, stay tuned, keep learning, and let's crush it in the digital space together. Catch you next time on the Veterinary Marketing Podcast!

In one of our latest episodes, we dove deep into a topic that hits close to home for a lot of us in the veterinary field: figuring out how to sift through the endless options of services and products that promise to boost our practices. It's a maze out there, and I'm here to share some of the golden nuggets we uncovered about how to make the best choices for your practice. First off, let's talk about knowing what your practice really needs. It's not just about the bells and whistles of a new product or service; it's about what's going to solve the specific challenges you're facing. Are you struggling to keep clients coming back? You'll need a system that's a pro at tracking and communication. Or maybe you're on a mission to grow your client list – then you're looking for a marketing powerhouse that can get your name out there. It's all about aligning with your goals. But here's the kicker: no product or service is going to be without its flaws. That's why it's crucial to dig into the potential downsides before you commit. Will it play nice with the systems you already have in place? Is it going to take forever for your team to learn? And let's not forget about the cost – are there hidden fees that'll hit you where it hurts? These are the kinds of questions that can save you a lot of headaches down the line. And you know what else? On the podcast, we talked about the importance of supporting small businesses. It's something I'm really passionate about. Choosing to work with smaller companies can often mean better, more personalized service, which can make a world of difference when you're trying to stand out in the veterinary market. So, to wrap it up, picking the right tools and partners for your practice is a big deal. It's about understanding your needs, being aware of potential pitfalls, and ensuring whatever you choose really gels with your operations. Stick to these principles, and you'll be setting your practice up for success. If you're digging these insights and want more where that came from, don't forget to check out the podcast. We're all about helping each other thrive in this industry, so let's keep the conversation going. Catch you on the next episode!

In our latest chat, we're tackling the ins and outs of digital marketing and how it can totally transform your vet practice. We're talking about drawing in new clients, keeping them engaged, and making sure they stick around. I'm here to guide you through this journey, so let's jump right in! First off, I want to give a massive shoutout to our sponsors, WhiteSpark and CallRail. These folks are changing the game in digital marketing, and I'll be spilling the beans on how their services can seriously up your practice's game. Now, let's get to the good stuff. We're zeroing in on client-centered marketing because, let's face it, your clients are the heart of your practice. It's not just about listing what you can do; it's about understanding and addressing what your clients and their furry friends need. From the moment they call your practice to the messages they read on your website, it's all about making them feel heard and cared for. And it doesn't stop there. We're diving into how to create meaningful interactions, educate your clients right from the start, and even how to get them to sing your praises to others. Plus, we can't ignore the power of online reviews. I'll share some killer strategies on how to manage feedback to boost your online rep. This episode is jam-packed with actionable tips that can make your practice the go-to spot for pet care. So, if you're ready to make some waves in your digital marketing efforts and create a practice that truly resonates with pet owners, you won't want to miss this. Stick around for more episodes where we'll keep unraveling the world of veterinary digital marketing. Until next time, let's keep pushing the boundaries and making those meaningful connections with our clients. Catch you on the flip side!

I'm thrilled to chat with you about some of the digital marketing strategies we've been unpacking on the show. It's no secret that vet practices are hitting some bumps in the digital road, with ad costs going up and client attention spans shrinking. But I've got your back! In a recent episode, we dove into this headfirst, and I'm here to break it down for you with some actionable advice. Let's kick things off with your value proposition—this is your secret sauce, folks. It's what makes your practice the go-to spot for pet care. We need to zero in on what makes you unique and how you can meet your clients' needs like nobody else. Think about your ideal client and shape your offers to hit the mark just right. Remember, we're not trying to please everyone; we're after the right ones who will appreciate the value you bring. Now, let's talk content—because it's king, queen, and the entire royal court in digital marketing. Your content has to pop and make people stop scrolling. It's not just about pretty pictures or catchy headlines; it's about telling stories that connect and educate, all while showcasing what your practice stands for. And don't forget tracking! You've got to know where your clients are coming from. Tools like CallRail can be game-changers, helping you pinpoint what's working and where to focus your marketing magic. Throughout the podcast, we've leaned on the smarts of folks like Seth Godin and Darren Shaw, and shared real-life stories, like the one about "Buy My Dad's Vet Clinic." These examples aren't just stories; they're proof that these strategies work. So, as you tune into the next episodes, remember that mastering digital marketing is totally doable. With a solid value proposition, killer content, and smart tracking, you'll be setting your practice up for success. Can't wait to share more with you—let's keep the conversation going!

In this episode, I just had an amazing chat with Jon Morgenstern, the paid advertising guru from VaynerMedia, and let me tell you, it was a goldmine of insights. Jon, who's worked with the legendary Gary Vaynerchuk, shared some incredible strategies that are just too good to keep to myself. So, a huge shoutout to our sponsors, White Spark and CallRail, for making this episode possible. Their tools are game-changers for local SEO and tracking conversions, and they help us bring these valuable conversations to you. In our conversation, Jon, or "JMO" as he's known, dished out some serious wisdom on the balance between high-level strategy and hands-on practice. He's a master at blending Gary Vee's "clouds and dirt" philosophy into something that businesses of any size can really use. And let me tell you, when Jon talks about embracing AI and the importance of creative diversification in advertising, you're going to want to take notes. He's got this passion for ad interfaces and staying on top of trends that's just infectious. Plus, he shared a killer case study about a vet practice that blew up on TikTok, proving that organic reach can be just as powerful as paid ads. We also got into the nitty-gritty of native purchasing on social platforms, and Jon's insights into TikTok's unique approach were eye-opening. It's clear that e-commerce is being shaken up in a big way, and there's so much potential for local businesses, especially in the vet industry, to make a splash on social media. Jon's advice on leveraging these platforms and partnering with local communities was spot-on. Wrapping up, his enthusiasm for TikTok's ability to connect people and businesses across the globe was truly inspiring. So, there you have it, folks. My chat with Jon Morgenstern was a deep dive into the future of digital marketing, and the key takeaways are crystal clear. Blend organic with paid, keep up with tech like AI, and tailor your content for each social platform. Stick around for more episodes where we'll keep uncovering the latest in marketing innovation. Trust me, you won't want to miss what's coming up next! ‍

In one of my latest episodes, I had an awesome chat with Darren Shaw, the big brain behind Whitespark, and let me tell you, it was a treasure trove of local SEO gold. We dove deep into the nitty-gritty of Google business listings and how they can make or break your visibility in your local community. If you're running a vet practice, you're going to want to hear this because Darren's insights could seriously put you on the map – literally. So, Darren's been in the local SEO game for over a decade, and Whitespark started out just like any other web development company in Edmonton. But now? They're the go-to for boosting your search rankings. And get this – your Google business profile is like your secret weapon. It's shocking how many businesses don't realize the power of keeping it fresh with updates, photos, and engaging content. It's not just about looking good; it's about drawing in those leads and calls that keep your practice thriving. But here's the kicker – local SEO isn't a one-and-done deal. It's a long game, and it's all about building a solid online presence that keeps you top of mind and top of search results. And with Google always shaking things up, Darren and I got into what's next for SEO and how to stay ahead. Plus, he dropped a killer pro tip: sprinkle some relevant keywords into your Google business profile name, and watch your local rankings climb. It's these kinds of strategies that can open up a world of growth for your business. Thanks for tuning in to this deep dive into local SEO with me. If you're ready to up your online game and get those leads rolling in, these strategies are your starting line. And remember, SEO is always on the move, so keep learning, keep tweaking, and keep climbing those rankings. Catch you next time!

In this episode, I'm super pumped to share with you the nitty-gritty of marketing for veterinary practices. We're going to dive into a killer strategy that will revolutionize how you attract new clients and ensure your existing ones remain loyal. We start at the bottom of the marketing funnel, which is where the real magic happens. This is the domain of your current clients, and it's crucial to keep them engaged and perfect the conversion process. We'll discuss crafting offers that tug at the heartstrings while also appealing to your clients' rational side. It's not just about the services you provide; it's about creating a sense of community and trust that pet owners are looking for. When communicating with your clients, it's essential to combine that emotional bond with concrete, logical reasons why your practice is the best choice. Differentiate yourself with unique offers and value propositions that make it clear why pet owners should choose you over the competition. We'll also explore ways to maintain a strong connection with clients through excellent web content, compelling copywriting, and impactful videos. Personalized emails and texts can show your clients that you care, even when they're not visiting your clinic. This episode will also cover how to give new clients a VIP welcome with an indoctrination sequence focused on delivering continuous value. Good reviews, referrals, and a well-managed Google Business Profile can significantly enhance your visibility. I've laid out everything for you, from making an impact at the top of the funnel with social media to ensuring you're the one they find when searching for vet services with smart SEO tactics. A big thank you to our sponsors for making this episode possible! As we conclude, I hope you're feeling equipped to elevate your veterinary marketing. It's all about nurturing those relationships and truly understanding your clients' needs. Stay tuned to the Veterinary Marketing Podcast for more insights and strategies, and let's continue to do incredible things for pets and their owners. Catch you in the next episode!

Today, I'm thrilled to dive deep into the world of Google Ads and how they can revolutionize your veterinary practice. Google Ads is more than just your typical search ads. It's a powerful platform with nine different types of ads that can help you achieve various goals. Whether you're looking to attract new clients, target specific demographics, or engage with your current clients, Google Ads has got you covered. One of the standout features of Google Ads is its ability to target based on demographics and behavior. By combining these two factors, you can create a highly effective targeting strategy. Google has a treasure trove of user data that can inform your targeting options and help you reach the right audience. When it comes to choosing the right campaign for your veterinary practice, I recommend search campaigns. These campaigns allow for tailored messaging and targeting based on user behavior. They're particularly effective for generating new clients and can be customized for different types of searches, such as informational, branded, and transactional searches. But that's not all! There are other campaign types worth exploring, such as video campaigns on YouTube, app campaigns for in-app networks, and even hotel campaigns for practices with pet hotels. Each campaign type has its own unique benefits and can help you achieve specific marketing objectives. As we look towards the future, it's important to stay updated on upcoming changes in digital marketing, especially with Google's search generative experience (SGE). These changes will require our attention and adaptation to stay ahead of the game. If you need assistance or want to discuss further, don't hesitate to reach out. I'm here to help and find joy in assisting you. Visit our website at vendormarketingpodcast.com and send me a message. And if you think someone else could benefit from this podcast, please share it with them. Your support means the world to me. So let's unleash the power of Google Ads together and explore the endless possibilities it holds for your veterinary practice. I can't wait to see what we can achieve. Have a fantastic day!

Today, I want to dive into the exciting world of digital marketing and share some insights that will help you stay ahead of the game. Trust me, you don't want to miss out on this! So, let's talk about the impending shift in marketing. We're on the verge of a major revolution in the digital marketing landscape, and it's crucial that we adapt to these changes. One of the big disruptors in the industry is Google's AI, known as Search Generative Experience (SGE). This AI is going to completely transform the way people use search engines, making them more conversational and interactive. And that means the old ways of marketing might not cut it anymore. Now, here's the thing - data and audience are going to be the keys to success in this new era of digital marketing. You need to master data reporting and understand where your clients are coming from. Platforms like Google rely on data to find more of your target audience, so it's essential to get a handle on it. But it's not just about data, my friend. Building an audience through content creation on social channels is equally important. It's a way to connect with your audience on a more personal level and not solely rely on Google. The changes brought by SGE and other advancements are just around the corner. In fact, I predict we'll start feeling their impact this year. So, it's time to take action and set up accurate conversion tracking. This will help you understand your audience better and make smarter marketing decisions. And hey, if you're feeling overwhelmed, don't worry. I'm here to help you navigate through these changes. If you need assistance or know someone who could benefit from this information, feel free to share this episode. In conclusion, the future of digital marketing is bright and full of opportunities. But to seize those opportunities, we need to adapt and evolve. Let's embrace the future together and make the most of what's to come.

In a recent episode, I discussed the five most crucial marketing activities for veterinary practices to ensure success in 2024. We all know that the upcoming year may bring some challenges, like price sensitivity and a decrease in clients and appointments. But fear not, because with effective marketing strategies, we can turn these challenges into opportunities for growth. First up, let's talk about the power of tracking and data analysis. I highly recommend using call tracking software like CallRail to determine where your clients are coming from and gather qualitative and conversion data. This information is crucial in understanding which marketing channels are effective and how to improve conversion rates. Another important aspect is focusing on what you want. It's essential to define your target audience and attract the right clients. By doing so, you can achieve better results in your marketing efforts. And speaking of clients, understanding their value is key. I advise practices to track revenue per client and break it down by source for effective marketing measurement. Now, let's dive into conversion tracking. While tracking website data is important, without conversion tracking, it may not directly impact your bottom line. I recommend using CallRail for call tracking, implementing source tracking for booked appointments, and utilizing Google Analytics for website data. Moving on, I want to stress the importance of marketing to your own email lists. Many practices currently underutilize this strategy, but it's a significant opportunity for growth. Regular communication and providing value to your clients can go a long way in building a loyal customer base. To build a community within your email list, I suggest incorporating text messaging and online chat widgets. Programs like Twilio can help you integrate text messaging into your marketing efforts and facilitate better communication with your audience. Inbound marketing and offers also play a crucial role in your marketing success. Having systems in place to generate leads and increase website traffic is essential. Paid advertising can be a flexible and effective way to boost traffic during slower periods. And don't forget about the power of offers in conveying value to your audience. Maximizing existing resources is another key strategy. Creating a positive customer experience and implementing internal marketing strategies can help you stand out from the competition. Setting up a referral program and implementing rewards and retention programs can keep clients loyal and prevent them from seeking services elsewhere. In conclusion, by implementing these strategies, veterinary practices can navigate challenges and thrive in the industry. I encourage you to share these insights with others who may benefit. Here's to a successful end of the year and an even better year ahead!

I am beyond excited to introduce you to something that is going to completely transform the way veterinary practices approach their marketing strategies. Get ready to meet the Vet Marketing Guru, a game-changing tool that is specifically designed to provide veterinary practices with the tactics, tools, and ideas they need to take their marketing efforts to the next level. Now, let me tell you why the Vet Marketing Guru is not your average tool. It's actually a Generative Pre-trained Transformer (GPT) that has been meticulously trained on all of our podcast episodes. This means that it can generate outputs based on the content we've produced over the years. You may have heard of ChatGPT, which is a fantastic tool, but it requires specific prompts to get consistent outputs. That's why I created the Vet Marketing Guru, a GPT specifically tailored for veterinary practices. This tool is constantly being upgraded, trained, and improved to ensure it remains relevant and effective. To access the Vet Marketing Guru, all you have to do is visit veterinarymarketingpodcast.com/gpt. Currently, it's available for ChatGPT premium members at a cost of $20 a month. Trust me, it's worth every penny. Not only does it save you time and effort, but it also provides you with incredible outputs. The Vet Marketing Guru comes with pre-built prompts and can generate ideas for content calendars, marketing messaging, ad copy, email copy, and so much more. It's like having a marketing expert right at your fingertips, ready to give you innovative and effective strategies whenever you need them. I really want to hear your thoughts on the Vet Marketing Guru, so please give it a try and provide your feedback. Many people have already been using it and have had amazing experiences. Your feedback is incredibly valuable in helping us improve and refine the tool to better serve your needs. In a nutshell, the Vet Marketing Guru is an invaluable resource for veterinary practices looking to enhance their marketing strategies. It's not just a tool; it's a partner that works with you to improve your marketing efforts and help your practice thrive. So, go ahead and give the Vet Marketing Guru a try. I can't wait to hear about the incredible impact it has on your marketing strategies.

I am thrilled to bring you this episode featuring a special guest, Dr. Stacee Santi. With her 20 years of experience as a veterinarian and her expertise in marketing, Dr. Santi is the founder of Vet to Pet and has developed the concept of the seven love languages of client loyalty. Trust me, this is a topic that holds immense value for veterinary hospitals. During our conversation, Dr. Santi shared insights on how understanding and catering to clients' individual love languages can help build strong relationships and provide value. We discussed the importance of delivering value in various areas, not just through loyalty programs. Dr. Santi also introduced the concept of taking the path of least resistance when designing systems for veterinary practices, highlighting the need to reduce friction and make processes more efficient. We delved into the seven love languages in veterinary medicine, including convenience, communication, accessibility, trust, education, and more. Dr. Santi emphasized the significance of empathizing with clients and tailoring marketing messaging and website content to their preferred communication styles. And to top it off, she introduced her new course, which aims to improve veterinary teams' communication skills and understanding of client needs. In a nutshell, implementing the seven love languages of client loyalty can revolutionize the way veterinary practices operate, leading to stronger client relationships, improved loyalty, and a more successful practice. So, join me in this episode as we dive deep into this fascinating topic with Dr. Stacee Santi.

I recently had the pleasure of chatting with a digital marketing expert on my show. We dove deep into the world of sales in the veterinary industry, and I'm excited to share the highlights of our conversation with you. First things first, let's address the elephant in the room: sales. I know it can have a negative connotation in the veterinary industry, but trust me, it's crucial for the success of your marketing campaigns. Sales and marketing go hand in hand, with marketing getting the message out there and sales coming into play when potential clients interact with your practice and make the decision to do business with you. So, how do you know if you have a marketing problem or a sales problem? It's important to identify the root cause of any issues you may be facing. If you're not seeing enough people showing up or booking appointments, that's a marketing problem. On the other hand, if you're getting plenty of website visitors but they're not converting into clients, that's a sales problem. Now, let's talk about the impact of improving your sales conversion rates. Even a small increase can make a big difference in your return on investment. For example, going from a 2% conversion rate to 5% can lead to a significant boost in profitability. It's all about reframing your perception of sales as helping people. By converting potential clients, you're able to provide them with the care they need and deserve. Belief in your offerings is key. If you don't believe in what you're providing, it's time to work on improving your service until you can confidently stand behind it. Remember, you're here to help people, and that belief will shine through in your sales efforts. When it comes to sales techniques, it's all about educating and guiding your clients. The goal is not to manipulate or convince, but rather to help them understand their problem and find the best solution. And don't underestimate the importance of effective phone handling. Building rapport, providing context, and offering value during phone conversations can make a world of difference. Now, let's talk about strategies for closing sales. After building rapport and explaining the process and pricing, it's time to ask the potential client, "So what day works best for you?" By offering a few options, you give them the freedom to choose a convenient time without feeling pressured. To wrap things up, I want to leave you with four key points for successful sales. First, frame sales as helpful, because that's what it's all about. Second, empower your front desk staff with conversation control tools. Third, create scripts and systems that align with your marketing strategies. And finally, provide recordings for training and improvement. Remember, even small improvements in your conversion rates can have a big impact on your profitability. So, don't shy away from sales. Embrace it as a way to provide great care to your clients. And if the word "sales" feels uncomfortable, just think of it as "helping people." Because at the end of the day, that's what it's all about. I hope you found our conversation insightful and packed with practical advice. By implementing these tips and tools, you can improve your sales skills and ultimately provide better care for your clients and their pets.

I'm thrilled to share my recent conversation with Elliot Greenwood, the co-founder of Chckup.app, a game-changing digital marketing app for veterinary hospitals. Chckup is an innovative app that goes beyond just reminders and analytics. It's a tool that unlocks the full potential of veterinary practices by leveraging owned data, such as email lists and phone numbers, to generate more revenue and attract better clients. During our chat, Elliot shared the story behind Chckup's birth and how they pivoted from focusing on price comparison for human medicine to addressing the need for better software in the veterinary space. What sets Chckup apart is its all-in-one solution that seamlessly integrates with practice management systems. It offers features like scheduling, client communication, analytics, and reviews, simplifying the booking process and maximizing conversions. Elliot emphasized the importance of personalization in marketing and how Chckup is revamping their reminders feature to allow for more targeted and personalized messages. We also discussed the potential of AI in veterinary practices, agreeing that the industry needs to be better prepared before fully integrating AI technology. Elliot also shared valuable insights on building referral partners and the importance of bringing value to those partnerships. As a user of Chckup myself, I appreciate their focus on solving the problem of marketing attribution, something that many other apps fail to address. To connect with Chckup and take advantage of a special deal for podcast listeners, visit Chckupapp.com and follow them on social media. I want to extend my gratitude to Elliot for his time and insights. Chckup's work is a testament to the importance of maximizing revenue to support staff and help pets. I'm excited to see how Chckup continues to revolutionize the veterinary industry.

In this episode, we had the pleasure of chatting with Dennis Yu, a marketing legend from blitzmetrics.com. Dennis boasts an impressive background, having managed over $1 billion in ads for major brands such as Nike, American Airlines, and the Golden State Warriors. What's even more intriguing is his ability to distill his expertise into practical tips for local businesses, including veterinary hospitals like yours. Dennis's journey in digital marketing began at Yahoo as a search engine engineer, and he has since been involved in significant projects. His mission is to create one million jobs, and he travels worldwide to collaborate with agencies and governments. During our conversation, Dennis shared some fascinating insights from his recent discussion with Facebook, where he underscored the importance of feeding conversion events back into the system for optimization. We also delved into the art of digital advertising, with Dennis emphasizing the necessity of at least 250 conversion events per month to optimize your campaigns. He introduced his renowned "dollar per day" method, enabling you to test different variations of successful ads without straining your budget. Dennis also stressed the power of hyper-local and relevant content, as well as the effectiveness of live streaming in cultivating a local celebrity status. One of the most captivating segments of our conversation was when Dennis recounted his visit to a funeral home in Las Vegas. He employed AI tools to transform the videos into engaging content for various platforms, highlighting the significance of creating content that might appear mundane to the business owner but holds audience interest. We also explored the truth about SEO, with Dennis expressing his skepticism about the industry and offering audits to assist small business owners in avoiding scams by agencies. Overall, our conversation with Dennis Yu was eye-opening, providing valuable insights into the realm of digital marketing. Whether you're a small business owner or a marketing professional, there's much to glean from Dennis's experiences and expertise. Make sure to tune in to the episode on the Veterinary Marketing Podcast and prepare to harness the power of digital marketing for your veterinary hospital.

In this episode, I had the pleasure of chatting with Sarah Rumple, the owner and chief creative officer of Rumpus Writing. We had a deep dive into the world of copywriting in veterinary marketing, and it was a fascinating conversation. Sarah and I discussed how copywriting plays a crucial role in attracting and retaining clients for veterinary hospitals. We explored the importance of creating a brand voice and identity, selling without feeling salesy, and achieving desired outcomes through effective copywriting. We also touched on the power of a good website and the common mistakes to avoid in copywriting. One of the key takeaways from our conversation was the value of educational content in establishing a veterinary practice as a credible source of information. Sarah shared that Rumpus Writing writes over 200 pet owner-facing blog posts every month for veterinary practices. We also discussed the potential uses of AI-generated content, such as ChatGPT, in veterinary practices. If you're interested in learning more about the power of copywriting in veterinary marketing and how it can benefit your practice, be sure to check out the full episode on the Veterinary Marketing Podcast. And don't forget to visit Rumpus Writing's website to discover their unique blend of medical knowledge and writing expertise. I hope you find this episode as informative and engaging as I did. Remember, with the right copywriting strategies, you can attract and retain the right clients for your veterinary practice. ‍

Today, I'm thrilled to bring you some amazing insights from a recent episode featuring Michael Shirley, the owner of Family Pet Health veterinary hospital. Let me tell you, Michael's veterinary practice knows how to make a grand opening unforgettable. They managed to attract a whopping 350-450 people to their grand opening event, despite the challenges of parking and logistics. But it wasn't just a celebration of their new location - it was a showcase of their unique approach to veterinary care. They took participants on a guided tour, where they got to learn about different aspects of the practice, from radiology to surgery and recovery. And get this, they even used a stuffed animal dog to simulate real-life scenarios, like a pregnant dog needing surgery. How cool is that? One of the biggest takeaways from Michael's experience is the power of special events in engaging clients. At the grand opening, they handed out passport books to participants, who had to collect stamps from different stations to enter a contest for free vaccines for life. This clever strategy not only created excitement, but also allowed Family Pet Health to collect valuable contact information for future marketing campaigns. And let me tell you, Michael knows a thing or two about marketing. He used social media to generate buzz leading up to the event, creating authentic videos with his cell phone to showcase the unique features of their new building. They even ran video ads on platforms like Instagram, YouTube, and Facebook, which received a high click-through rate thanks to their engaging content. But that's not all. Michael also shares his insights on controlling the message about his new vet hospital and addressing concerns about potential price increases. He emphasizes the importance of charging what they're worth and providing a higher-end experience. And let's not forget about community engagement - Family Pet Health has a large garage space that can be rented out for events, from dog training classes to wedding and baby showers. By offering this space at a low cost, they not only give back to the community, but also attract potential clients who may already have dogs and need a veterinarian. I hope you found these insights as valuable as I did. If you want to connect with Michael, you can find him on LinkedIn or Facebook, where he's always active. And don't forget to check out the Veterinary Leadership Book Club, a Facebook group with over 3000 veterinary professionals, where they read and discuss books related to veterinary practice. A big thank you to our sponsors, the International Veterinary Dentistry Institute, Veterinary Dentistry.net, Used Vet Equipment, and New Vet Equipment. Without their support, we wouldn't be able to bring you these amazing episodes. So, share this podcast with others who could benefit from the content, and let's keep learning and growing together in the veterinary industry.

In this episode, I want to share with you the incredible insights I gained from my recent conversation with Luria Petrucci, a true pioneer in the world of live streaming and content creation. With over 17 years of experience under her belt, Luria's expertise is invaluable for anyone looking to up their content game and connect with their ideal clients. During our chat, Luria emphasized the power of live streaming as the most effective form of content creation. She believes that going live builds trust and authenticity, allowing you to connect with your audience on a deeper level. The benefits of live streaming are numerous, including less post-production time and the ability to create content even if things aren't perfect. We also discussed the importance of incorporating both live and pre-recorded content into your strategy, as they serve different purposes in reaching and engaging your audience. Creating content that resonates with your audience is key, and Luria shared some fantastic tips on how to do just that. Leveraging your expertise and incorporating storytelling can make your content engaging without the need for extensive research. For veterinarians, Luria suggests using animals as props and finding unique ways to connect with your audience. We also touched on the challenges of creating content for a hyper-local industry like veterinary hospitals and the effectiveness of platforms like Facebook and Instagram, especially through live videos. Engagement is crucial in live videos, and Luria provided some great insights on capturing attention. Incorporating animals, children, and food can help grab your viewers' interest. Luria also stressed the importance of connecting with your audience on a human level and taking a stance on relevant issues. We discussed the ideal setup for content creation, addressing common issues like bad echoes and background noise. Luria recommends having professional quality video for credibility but also acknowledges the value of raw, authentic content. Lastly, we talked about Luria's upcoming workshop, which focuses on content strategy and driving business growth. She emphasizes the importance of being intentional and consistent with your content creation efforts. Results may take time, but staying committed and making adjustments along the way is key. To find out more about Luria's workshop, head over to procom/masterclass. So, whether you're a seasoned content creator or just starting out, remember to stay committed, be consistent, and always strive to connect with your audience on a human level. Happy streaming!  

In this episode, I'm super excited to share some awesome insights from our latest episode, where we dived deep into the fascinating world of loss aversion and how it can be harnessed in marketing and copywriting. Loss aversion is a psychological principle that suggests people are more motivated to avoid loss than to gain something. Think about it this way: losing $100 feels way worse than finding $100 feels good. This fear of loss can be a powerful motivator for people to take action. But here's the thing, we need to balance loss aversion with the potential for gain. We're not about fear mongering here, but rather framing offers in a way that highlights the potential benefits and the consequences of inaction. In addition to loss aversion, we also discussed three other levers that can be used in marketing: the gain lever, the logic lever, and the fear lever. The gain lever focuses on what can be obtained from taking action, like having a healthier and happier pet. The logic lever explains why taking action is important, such as how regular dental care is crucial for a dog's overall health and longevity. And the fear lever highlights what will happen if action is not taken, like the potential for serious health issues due to neglecting a dog's dental health. Sprinkling a bit of status, like the prestige of owning a healthy pet, can also be effective. So, my friend, loss aversion, when used ethically and strategically, can be a game-changer in your marketing efforts. By understanding and applying this principle, along with the three levers of marketing, you can improve response rates and create more effective offers. Remember, it's not about scaring people, but rather motivating action by highlighting the potential gains and logical reasons for taking action. Give it a try in your marketing strategies and see the difference it can make.

I recently had an awesome discussion about generating clients for veterinary hospitals using digital marketing. I wanted to share the insights from that episode with you, breaking down the six strategies I discussed and giving you my take on their effectiveness. First up, we talked about paid advertising. It's a powerful tool for reaching a wide audience, but it's important to remember that it should come after establishing other methods. Paid advertising can be effective, but it's not the first step in building a solid client base. Next, we touched on cold outreach. While it can be effective, it's not scalable and can be time-consuming. So, I don't typically recommend it as a primary method for generating clients. Now, let's talk about my personal favorite - client referrals. When your clients refer others to your veterinary hospital, it's a clear indication of good service. Plus, it attracts similar clients, helping you build a strong, loyal client base. Another great strategy is forming strategic partnerships with businesses that have the same client type. By partnering with boarding facilities or groomers, for example, you can tap into their client base and offer your services, creating a win-win situation. We also discussed the power of organic media, which involves creating and publishing content on external sites like blogs, social media, videos, and podcasts. This helps you reach a wider audience and establishes you as an authority in your field. Lastly, we talked about owned media, which includes email or text message lists. This is a powerful tool for directly communicating with your clients and keeping them updated about your services. To wrap it up, I emphasized the importance of diversifying your traffic sources to protect against market conditions. Referrals, building your own media list, strategic partnerships, and content creation should be prioritized. Paid advertising and cold outreach can be effective, but they shouldn't be your primary methods. Remember, building strong relationships with your clients and providing excellent service are key. If you have any questions or need assistance, feel free to reach out. I'm here to help you succeed in your veterinary marketing efforts. ‍

In one of our recent episodes, I had the pleasure of chatting with Chris Do, an Emmy award-winning designer, CEO, and chief strategist of Blind. Chris is also the founder of The Futur, an online educational platform that aims to teach one billion people how to make a living doing what they love. Today, I want to share with you some of the key insights from our conversation. Chris is a legendary figure in the world of branding and graphic design, with over 15 years of teaching experience at prestigious art and design colleges. During our chat, he emphasized the importance of building an emotional connection with customers. According to Chris, successful branding lies in understanding and catering to the unique values and interests of different clients. This approach can help businesses move away from the commoditization trap and towards value-based pricing. Speaking of value-based pricing, Chris advocates for a shift from pricing based on labor hours to pricing based on the value delivered to the client. He believes that different clients have different values and interests, and pricing should reflect that. For example, someone may value a logo differently based on their financial situation. We also discussed the role of branding in local businesses, the importance of efficient systems and exceptional customer service, and the significance of investing in research and development and marketing services. Chris's insights into branding and marketing strategies, particularly for creative professionals, were truly eye-opening. His expertise and experience make him a highly respected figure in the industry, and I'm grateful to have had the opportunity to learn from him. I hope you find these insights as valuable as I did.

In this episode, I have some exciting news to share! Recently, I had the incredible opportunity to sit down with none other than Seth Godin, the legendary marketer and author. Seth has written 20 New York Times bestselling books, and his book "Permission Marketing" was actually the first marketing book I ever read. Needless to say, having him on the show was a true honor, and I can't wait to share the insights we discussed. During our conversation, Seth and I dove into the ever-evolving world of marketing and advertising. We explored how digital platforms have completely changed the game, transforming marketing from just advertising to encompassing the entire experience and story of a business. We also delved into the power of storytelling and the importance of being genuinely unique in order to stand out in a crowded market. Seth shared some fascinating examples, including a chiropractor who built a successful practice by doing his work in public, demystifying the profession and attracting customers. We also tackled the role of discounting and diversification in attracting customers. Seth suggested offering discounts or benefits to loyal customers, as well as considering additional services associated with pet care, such as grooming or specialized treatments. By providing a range of services and benefits, veterinarians can differentiate themselves and attract customers who value their expertise and trust. Pricing was another hot topic, with Seth emphasizing that if a veterinarian can charge more and deserve it, they will likely do better. We also discussed the importance of choosing the right clients and getting rid of bad customers who don't appreciate your value. But it wasn't all serious business. Seth and I also touched on the impact of AI on marketing and the need for local businesses, including veterinary practices, to create a unique and memorable experience for customers. We even delved into selling businesses, perfectionism, and content creation, with Seth challenging the notion of perfection and suggesting that a simple one-page website with essential information is often sufficient. Overall, my conversation with Seth Godin was eye-opening and filled with valuable insights. As we navigate the ever-changing landscape of marketing, it's crucial to remember the power of storytelling, the importance of uniqueness, and the need to provide exceptional service. So let's embrace the challenge, meet specifications, and serve our clients to the best of our abilities.

In a recent episode, I had a thought-provoking conversation about a common mistake in social media marketing - posting content that adds no value and is just filler. Trust me, this is a topic that hits close to home for me because I truly believe that social media can be a powerful tool for connecting with clients and building a brand. We've all been guilty of creating those meaningless posts that seem to be there just for the sake of posting something. But here's the thing - posting nothing at all is actually better than posting content that serves no purpose. In the episode, I emphasized the importance of providing value through your social media posts. I shared an example of a missed opportunity - a simple "happy national cat day" post with no substance. Instead, I encouraged businesses, especially veterinary hospitals, to use these holidays as a chance to tell stories and connect with their ideal clients. By sharing funny or interesting stories about cats, talking about cat owners in the practice, or highlighting the unique aspects of your cat care, you not only provide value to your audience but also build your brand and establish a meaningful connection with your clients. But that's not all. I also discussed the pitfalls of outsourcing social media to companies that simply post pictures without generating engagement. It may seem like an easy solution, but it doesn't help with building a brand. It's crucial to put thought into your social media posts and ensure they serve a purpose. So, my call to action for you is to be intentional with your social media posts. Put effort into creating interesting and valuable content. Remember, it's not about quantity, but quality. And if you want to dive deeper into these topics, make sure to subscribe to the Veterinary Marketing Podcast because I've got some exciting episodes coming up. Let's make every post count in the world of social media.

In this episode, I want to dive deep into a recent episode where we tackled one of the biggest challenges faced by veterinary hospitals when it comes to marketing their practice: communicating value. You see, it's not enough to just offer services. It's all about how those services are perceived by your clients. Many practices believe they can't discount their services and feel the need to offer premium options. While being premium can give you a competitive advantage, it's crucial to understand what your clients truly care about and how your practice addresses their concerns. In our discussion, I introduced the concept of the four levers of value: the outcome and dream outcome, the perceived likelihood of achieving the outcome, and the time, effort, and money required. Effective marketing involves amplifying the dream outcome and perceived likelihood while reducing the perceived time, effort, and money required. To differentiate your practice from the competition, it's important to empathize with your clients and understand their desired outcomes. By framing the benefits of your services in terms of avoiding potential problems or improving quality of life, you can motivate clients to take action. Testimonials, specific claims, and guarantees can also help build trust and increase the perceived likelihood of success. But it's not just about the messaging. Practices can also make it easier for clients by offering convenient appointments, mobile services, or advanced procedures. By communicating your values and philosophy of medicine, you can attract like-minded clients who see the value beyond just the cost. If you want to dive deeper into these strategies and connect with other veterinary marketing nerds, I invite you to join our Veterinary Marketing Nerds community. It's a fantastic platform for learning, sharing, and growing together. And don't forget to subscribe to the Veterinary Marketing Podcast for more valuable insights. Remember, effective marketing in veterinary practice is all about effectively communicating value. So let's start communicating value effectively and watch our practices thrive!  

In this episode, we dive deep into the future of traffic and marketing in the veterinary industry. I had the pleasure of discussing this topic with Brandon Breshears, a seasoned marketer who shared his insights on the cycle of attention in marketing and how it applies to the veterinary industry. So, here's the deal. Every market experiences the emergence of a new medium that initially offers cheap attention and organic growth. In the past, this has been true for radio, TV, infomercials, and most recently, the internet. However, as these mediums stabilize, they inevitably become more expensive. Right now, the internet, especially platforms like Facebook and Google ads, provides a period of cheap traffic for businesses. It's been a game-changer, allowing veterinary hospitals to reach a wider audience without breaking the bank. But here's the catch - this trend won't last forever. As the internet continues to mature, traffic prices will increase, making it more difficult and expensive for businesses to stand out. So, what does this mean for veterinary hospitals? It means they need to focus on making their clients as valuable as possible. Attracting the right clients is important, but implementing retention tools is equally crucial. We're talking about having a support system in place, such as follow-up communication through email and text messages, to maximize revenue per customer. Now, I know this shift in the market may not be the most exciting prospect, but it's the reality we face. Businesses need to adapt to survive and thrive. My advice? Invest in your clients and build strong relationships to ensure their loyalty. Make them feel valued and appreciated, and they'll keep coming back, providing a steady stream of revenue. During our conversation, I also mentioned Russell Brunson, owner of ClickFunnels.com, as a marketer I enjoy listening to. His insights and strategies can provide valuable guidance for veterinary hospitals navigating the changing landscape of marketing. This episode was sponsored by Used Vet Equipment and New Vet Equipment, two websites that offer a range of veterinary equipment. They provide a valuable resource for veterinary hospitals looking to invest in their practices. In conclusion, the future of traffic and marketing in the veterinary industry will be challenging, but with the right strategies and tools, veterinary hospitals can navigate these changes successfully. Remember to subscribe and leave reviews on various podcast platforms to support the show and help us continue bringing you valuable insights.

In this episode of the Veterinary Marketing Podcast, I had the pleasure of speaking with two incredible veterinarians, Dr. Deborah Rotman and Dr. Christie Cornelius. We discussed their groundbreaking project, Vet Spark, and how it's revolutionizing end-of-life care services in veterinary practices. Before we dive into the episode, I want to give a special shoutout to our sponsors for this episode - Used Vet Equipment and New Vet Equipment. These platforms are a game-changer for veterinarians looking to buy or sell both used and new equipment, from cages to x-ray machines and everything in between. Now, let's talk about our amazing guests. Dr. Rotman and Dr. Cornelius have a wealth of experience in veterinary medicine and have successfully built and sold their own practices. Their passion for improving end-of-life care for pets is truly inspiring. During our conversation, Dr. Rotman and Dr. Cornelius emphasized the importance of mobile end-of-life care. They suggested that smaller practices in the same area could collaborate or specialize in specific areas, like dental or radiology, to better serve their clients. They also proposed the idea of having a dedicated team within a practice solely focused on end-of-life care. We also delved into the topic of mobile euthanasia services and how veterinary practices can incorporate them into their existing client base. Our guests recommended starting by offering the service internally to current clients and then developing a marketing plan to attract new clients specifically for end-of-life services. Now, you might be wondering about the equipment needed for mobile euthanasia services. According to Dr. Cornelius, it's actually quite simple. You don't need a fancy mobile vehicle; a regular car like a Subaru Forester would do just fine. And for larger pets, a stretcher is all you need. The key is having the necessary skills, medications, and confidence to perform euthanasia in different situations. Dr. Rotman and Dr. Cornelius also emphasized the importance of differentiating veterinary practices and marketing their unique offerings. Understanding clients' needs and educating them about available treatments and services is crucial. They also mentioned the potential of leveraging technical staff and customer service to create a comprehensive palliative care program. Expanding services and building networks are essential for veterinary practices. Our guests shared strategies like skill development in areas such as vena puncture and intra-renal injections for euthanasia in cats. They also suggested reaching out to other veterinary clinics in the area to introduce yourself and request to be added to their referral list. When it comes to pricing services, Dr. Rotman and Dr. Cornelius advised against solely basing prices on competition. Instead, they recommended considering the value and costs associated with the service and establishing a pricing strategy that reflects both aspects. If you're interested in learning more or need guidance in end-of-life care practices, start-up practices, general practices, or crematories, Dr. Rotman and Dr. Cornelius offer their consulting services through Vet Spark Consulting. I want to extend my heartfelt thanks to Dr. Cornelius and Dr. Rotman for sharing their invaluable insights. If you have any questions or need assistance, don't hesitate to reach out to them at vetsparkconsulting@gmail.com. Thank you so much for tuning in to today's episode. I hope you found it enjoyable and informative. Your support means the world to us, and we can't wait to bring you more valuable content in our next episode. Until then, have a fantastic day, everyone!

This episode is an absolute treasure trove for anyone looking to skyrocket their marketing conversion rates. To kick things off, I dive right into a quick tip that can truly make all the difference: recognizing buying signals. It's crucial to train your customer service teams to be able to identify these signals and convert leads effectively. Timing is everything, and being able to strike while the iron is hot can make or break your conversion rates. But here's where things get really interesting, my friends. I share personal stories that highlight the importance of avoiding biases and judgment calls in customer service interactions. We all know that first impressions matter, but I can't stress enough how treating new clients as important and special can be a game-changer. Nobody wants to feel like they're just another dollar sign, right? Now, listen up because this next part is an absolute game-changer. I emphasize the significance of closing and asking closing questions during customer service calls. This is the ultimate secret sauce to boost those conversion rates! By guiding the conversation towards a clear and decisive conclusion, you're more likely to seal the deal and turn leads into loyal customers. As we wrap up the episode, I extend an open invitation to all of you to reach out with any burning questions or comments you may have. Don't be shy! Take advantage of this opportunity to tap into my expertise and take your marketing game to the next level. Believe me, my friends, this episode is an absolute must-listen for anyone serious about crushing their marketing conversion rates. So grab your headphones, get ready to take some notes, and prepare to revolutionize your approach to customer service. Let's go out there and convert like never before!

In this episode, I'm sharing four simple marketing ideas that can help veterinary hospitals attract and retain clients. First up, I always recommend including a call to action on every marketing piece. Whether it's a flyer, social media post, or email, make sure there's a clear next step for potential clients to take. This can be anything from scheduling an appointment to signing up for a newsletter. Next, it's important to review the performance of your front desk staff when it comes to handling calls. Mishandling calls can result in lost revenue, so it's crucial to make sure your staff is trained to handle inquiries and schedule appointments effectively. Third, email and text message marketing can be incredibly effective for attracting and retaining clients. By providing value and building relationships through regular communication, you can keep your practice top of mind and encourage repeat visits. Finally, it's important to make your marketing, content, and website unique to your practice. Avoid commoditization by showcasing what makes your practice special and different from others in the area. This can help attract better clients who are a better fit for your practice. By implementing these ideas, you can improve your digital marketing efforts and see massive results. And don't forget to check out the sponsor of the episode, Used Vet Equipment and New Vet Equipment by Brad Haven, for all your veterinary equipment needs. Thanks for tuning in!

In this episode, I had the pleasure of interviewing Tobe Brockner from Katuva.com about how virtual assistants can help businesses save time and increase productivity. As a business owner, I know that time is my most valuable asset. But what if I could delegate some of my tasks to someone else? That's where virtual assistants come in. Tobe shared his experience in hiring and training virtual assistants from the Philippines to help businesses save time and increase productivity. During our conversation, Tobe explained that virtual assistants can do almost anything, from admin tasks like screening emails and managing calendars to marketing tasks like creating social media posts and videos. By hiring a virtual assistant, businesses can focus on high-value tasks while saving time and money. But how do you find the right virtual assistant for your business? Katuva.com offers a six-week onboarding process called Empower Plus, which includes a kickoff call to understand your needs, a DISC assessment to match you with a compatible VA, and over-the-shoulder calls to review progress and ensure a solid working relationship has been established. Tobe also shared his team's strategy of sending small gifts to clients who refer them to others. Investing time and effort in building systems in the beginning can save a lot of time and increase consistency in the long run. Building a client experience system can also help retain clients and attract new ones. The pricing for hiring a virtual assistant through Kava.com is also reasonable, with part-time VAs costing $695 a month and full-time VAs costing $1350 a month, which works out to be less than $8 an hour. In conclusion, virtual assistants can help businesses thrive by allowing owners to focus on high-value tasks while delegating other tasks to remote workers. Katuva.com offers a comprehensive onboarding process and reasonable pricing, making it a great option for businesses looking to hire a virtual assistant. So, if you're looking to save time and increase productivity, consider hiring a virtual assistant today!

I'm excited to share our latest episode with you. Are you finding it challenging to attract new clients to your veterinary hospital? Or maybe you're struggling to retain current clients and engage with them effectively? Well, you're in luck because in this episode, we're diving into how to create effective marketing systems for your veterinary business. Our guest speaker and I share valuable insights on the importance of creating reusable and duplicatable marketing systems with specific goals and objectives. We break down these systems into three categories: attracting new clients, retaining current clients, and engaging with current clients. By focusing on these three areas, you can ensure that your marketing efforts are targeted and effective. One key takeaway from this episode is the importance of using a consistent naming convention for easy access to content. This ensures that you can quickly access the relevant information you need and saves you time in the long run. We also highlight our podcast sponsors, usedvetequipment.com and newvetequipment.com, which offer used and new veterinary equipment with clear pricing and warranties. And as always, I offer free marketing consultations to interested listeners, with a focus on creating scalable, measurable, and dependable ways to generate clients for veterinary hospitals. In conclusion, if you're struggling with your veterinary business's marketing efforts, this episode is a must-listen. By following the tips and advice provided, you can create effective marketing systems that will help you attract new clients, retain current clients, and engage with them effectively. And remember, don't hesitate to reach out for further assistance and support.

I'm excited to dive into a topic that's essential for veterinary hospitals - long-form content. As a hospital, you want to attract high-quality clients who trust your expertise and values. But how can you do that through your content? In this episode of the Veterinary Marketing Podcast, we'll explore the importance of creating both short-form and long-form content, with a focus on the latter. Long-form content, such as podcasts and videos, allows you to provide more value to your clients and dive deeper into specific topics. Clients who engage with long-form content are more likely to believe in your recommendations and have a shorter buying decision process. They may also be more informed about your hospital's values and approach to veterinary care. But why does long-form content have such a powerful impact? It comes down to trust and credibility. When you take the time to create in-depth content, you demonstrate your expertise and dedication to your field. Clients are more likely to trust you and see you as a valuable resource, which can lead to long-term loyalty. Of course, short-form content like reels and stories also have their place in your content strategy. They can capture attention and provide a quick glimpse into your hospital's personality and services. However, don't neglect the potential benefits of long-form content. So, how can you get started with long-form content? Don't be intimidated! Consider topics that your clients may be interested in, and think about how you can provide in-depth value. Don't forget to showcase your personality and approach to veterinary care. At the end of the day, creating both short-form and long-form content can help you attract and retain high-quality clients for your veterinary hospital. Give it a try and see the impact it can make. And if you need any help or have questions, don't hesitate to reach out to us for content marketing assistance. As always, thanks for tuning in to the Veterinary Marketing Podcast!

I'm really excited about this episode because it's something that's really close to my heart. We're going to be talking about how economic challenges shouldn't hold you back from pursuing your passion for animals and veterinary medicine. I've been in the veterinary industry for a while now, and I know firsthand how tough it can be to start and grow a successful veterinary practice, especially in today's economic climate. But I truly believe that with the right mindset and strategy, it's possible to thrive and create a practice that not only supports you financially, but also allows you to make a real difference in the lives of animals and their owners. In this episode, I'm going to be sharing some of my top tips and insights for overcoming economic challenges and building a successful veterinary practice. We'll be talking about everything from developing a strong business plan to leveraging digital marketing and social media. There are plenty of strategies you can use to take control of your practice and steer it towards success. I always say that it's important to be the captain of your own ship and take charge of your practice's future. So if you're ready to overcome economic challenges and build the practice of your dreams, be sure to tune in to this episode of the Veterinary Marketing Podcast. I can't wait to share my insights with you!

In this episode I wanted to share a game-changing tip with all of you veterinary professionals out there who are looking to improve your conversion rates and attract more clients. In this episode, I discuss the importance of providing direct booking links on your social media and listing profiles. By providing these links, you make it easier for potential clients to book appointments with your practice. This not only improves your conversion rates but also helps to establish trust and credibility with your audience. So, if you're a veterinarian or work in a veterinary hospital, take note and make sure to implement this tip into your marketing strategy. It's a simple yet effective way to attract more clients and grow your practice. Tune in to the Veterinary Marketing Podcast to learn more about this topic and other marketing strategies for veterinary professionals.