Podcasts about gif design studios

In this episode, Andy and Stephen have a discussion with Joana Galvao, co-founder of award-winning design agency Gif Design Studios and business coach for ambitious creative. They discuss the early and exciting days of Gif, the rapid growth of the company, and the hard lessons learned along the way. You can find more information about Joana at theambitiouscreatives.com/beautifulfailures --- Support this podcast: https://podcasters.spotify.com/pod/show/beautifulfailures/support

Having your schedule completely booked with your dream clients sounds pretty amazing, right? Today's guest, Joana Galvão, is an expert in teaching entrepreneurs just how to achieve this dream goal. Her three part system is a gold mine for transforming word of mouth from passive hopefulness into an effective and targeted strategy… and it works. Aside from this invaluable framework for generating consistent work, Joana also gives us a peek into her story; mistakes included. Her inspiring journey holds some valuable lessons on everything from doing what it takes to land a dream client to creating a culture of open communication and health within your business. Key Takeaways  Transform word of mouth into an active strategy to land better clients more consistently. Create a culture of open communication within your business to grow a strong team while preventing issues. Orient your business so that it can connect with the clients that you align with. About Joana Galvão Joana Galvão is the co-founder of the award-winning design agency Gif Design Studios. Based in Porto, Portugal, and with a team of 7, her agency specializes in brand identities and conversion-obsessed design and serves industry leaders in 17 countries on five continents. Her coaching program, Ambitious Creatives Booked Solid, helps freelancers get booked solid with dream projects, to 6-figures and beyond, without burnout. Joana speaks internationally on entrepreneurship, the power of design, and creativity, and her work has been featured in the Guardian, Brand Brilliance, and Digital Arts magazine. But the thing Joana is most proud of is having recently taken a 4-month maternity leave without ever checking email, and having her agency not only survive but see its most profitable months to date. In This Episode  [00:00] Welcome to the show! [02:29] Meet Joana Galvão [11:41] Making the transition into hiring help [15:20] Remote vs in-person work [20:56] Mistakes to avoid in your business culture [32:13] Constant evaluation [37:27] Transforming word of mouth into strategy [46:55] Focus on this when starting out [54:52] Connect with Joana [56:05] Outro Quotes “I like to turn word of mouth into a strategy” [39:48] - Joana Galvão “It's quite simple: the more people know about who you are, what you do, and for whom, the more likely it is that they'll send work your way.” [40:09] - Joana Galvão “I think the best thing to do is get very clear on the type of client that you would love to land.” [47:21] - Joana Galvão Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Joana Galvao online  Find Gif Design Studios online Follow Joana Galvao on Instagram Get the Secret Stash of email templates from Joana for free Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Book Mentioned Rework, by Jason Fried

I see a lot of creatives comparing themselves to their successful peers, saying things like: “Oh they have more experience than me, that's why they can charge higher prices…” “They have a bigger network than me, that's why they have more clients!” "They niched down, but I don't want to do that because it's not fun". While having experience, a network, and a niche are helpful to becoming a successful creative, I want to show you an example of how those things are NOT all required when you're early in your career. Meet Joana Galvão. Joana is the owner of the incredibly successful GiF Design Studios. When she launched her freelance design career straight out of college, her calendar was booked solid for 6 months... Without years and years of experience… Without a long list of contacts and relationships built up over time… Without niching down... Now that we have those excuses you had out of the way, listen in on my conversation with Joana to break down the concepts of lead generation, referrals, and how to thrive as a creative! In this episode you'll discover: How Joana launched her brand new freelance career with a calendar full of paid projects How she earned $2k in ten days to pay for an unexpected expense The problems with accepting any request a potential client has How to stand out (and get clients) as a generalist in a "red ocean" How she's turned "word of mouth" into a strategy Asking easy questions to get a response The $60k cold email Forming strategic relationships to grow your network Handling cash flow problems in your business Asking for referrals the right way Ways to keep yourself accountable as a business owner For full show notes, visit https://6figurecreative.com/238

Joana Galvão is the co-founder of Gif Design Studios, an award-winning design agency specialized in brand identities and conversion-obsessed design.  Based in Porto, Portugal, with a team of 7 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents.Joana speaks internationally on the power of design and creativity and her work has been featured in the Guardian UK, Brand Brilliance, and Digital Arts magazine. MEMORABLE MOMENTS“So I like to think that there are three V's to branding there is vision, voice and visuals. And what we have to make sure is that all of them communicate the same thing.”“If you go to a conference, you put a lot of thought, or a lot of people will put a lot of thought into what they're going to wear because that communicates so much about themselves. And so what you put out in your brand and your website visually, they can do the same.”“if you have a confusing user experience on your website, you might be leaving a lot of money on the table.”“You're not trying to get the yes on the first email, you're just trying to get the next email or the next point of contact eventually.”“Everything needs to work in unison, to supplement the strategy.”“A website can feel like a really huge project, you know, and you might have a vision…but we can build it in layers. ““Design is not to make things pretty, we're here to solve business problems, or to help you get to business goals.”“Confidence means just being comfortable in my own skin.” Connect with Joana:⭐ Connect on Instagram @joanagalvaodesign⭐ Connect on Instagram @gifdesignstudios⭐ www.gifdesignstudios.com⭐ www.joanagalvao.com  Connect with Allison:⭐ Connect on Instagram @allisonwalsh⭐ JOIN OUR FREE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity⭐ Check out book recommendations from the show here⭐  JOIN the 12 week #CrushyourGoals challenge group today by clicking this link.  Use code goals50⭐ LEARN MORE about THINKIFIC COMMUNITIES here

Joana Galvao is the founder of award-winning branding and web design agency GiF Design Studios. She is also on a personal mission to help fellow creative service providers stay booked solid. In this special episode, Joana takes us through her entire marketing funnel. You will hear how it developed and how she automates nearly everything to maximize efficiency. Joana's marketing process worked so well that she took four months of maternity leave and did not check her email once. If that doesn't impress you, we don't know what will. Better yet, Joana was kind enough to share this process as a free download to The Futur Podcast listeners. Download the document and follow along as you listen (or save it for later). Sponsored by Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're considering hiring your first team member, or scaling your team further, then you'll definitely want to give this episode a listen! Joana Galvao, co-founder of GIF Design Studios from Porto, Portugal, is sharing her story of how she grew her business from working as a freelancer to managing a team of 7 designers and developers. Growing your team isn't an easy journey and Joana generously shares about the challenges she faced and the lessons she learned along the way, as well as what it takes to be a good leader and what she would do different if she were to do it all over again.  Tons of golden nuggets and practical advice you can start incorporating in your business straight away whether you're considering hiring full-time, part-time or simply working with collaborators on specific projects. Follow Joana on Instagram for more branding and marketing tips https://www.instagram.com/joanagalvaodesign/ or learn more about her agency at https://www.gifdesignstudios.com/ 

"Eu consigo fazer isto sozinho(a)!" É o pensamento que muitos têm quando começam uma aventura empreendedora. Trata-se de uma tendência natural de querer fazer as coisas acontecerem, e materializar as ideias que pairam na cabeça. Apesar de ser uma atitude admirável (uma vez que ao fazê-lo bate-se os primeiros inimigos do sucesso: a procrastinação e o perfeccionismo)... Limita tremendamente o nosso potencial, uma vez que não estamos a alavancar o conhecimento e experiência de outras pessoas que já passaram pelos mesmos e desafios (que inevitavelmente aparecem), e que já os ultrapassaram. Por outro lado, perdemos oportunidades de "serendipidade" que acontecem quando nos expomos e falamos sobre o que estamos a fazer com várias outras pessoas. Ora a convidada do episódio 55 d'O Podcast do Tiago Faria chama-se Joana Galvão, co-founder da Gif Design Studios... E ela é alguém que passou por isso mesmo, tendo extendido a sua rede de contactos além fronteiras e angariado clientes de renome como o Lewis Howes. Para ver mais entrevistas como esta e artigos que desmistificam o marketing digital, aceda a: https://tiagofaria.pt/blog/

We are going to have some fun in this episode. This is one of those where I get to have a conversation with one of my very, very good friends.It's not just about a pretty logo and the right colors. It's about having a perspective, having a point of view. I thought that would be an interesting thing to talk about on this episode of the mic drop moment and when I think about brand identities and creating them, there's no one better than my friend Joanna Galvao.She is the co-founder of GIF Design Studios. It's an award-winning design agency that specializes in brand identities. They're based in Porto, Portugal. They help entrepreneurs and industry leaders in over 17 countries and counting. And their goal is to help people elevate their brands through beautiful and conversion driven design.We talk about that a lot in this episode. How it's not just about having a pretty website or a pretty slide deck, how it's about understanding what you want your audience to do and then guiding them through that via design. Joanna's also one of my favorite public speakers, she teaches in this way that is engaging, fun and elegant and you walk away learning so much.Links mentioned:For more information about Joanna got to https://wedesignbrandidentities.com/

Joana Galvão is the co-founder of Gif Design Studios, an award-winning design agency specialized in brand identities and conversion-obsessed design. Based in Porto, Portugal, with a team of 7 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. Joana speaks internationally on the power of design and creativity and her work has been featured in the Guardian UK, Brand Brilliance, and Digital Arts magazine.

Meet Joana Galvão Joana Galvão is the co-founder of Gif Design Studios, an award-winning design agency specialising in brand identities and conversion-obsessed design. Based in Porto, Portugal, with a team of 10 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. Joana speaks internationally on the power of design and creativity and her work has been featured in the Guardian UK, Brand Brilliance, and Digital Arts magazine. You can find Joana on her website - http://www.joanagalvao.com (http://www.joanagalvao.com) - and on Instagram - http://www.instagram.com/joanagalvaodesign  (http://www.instagram.com/joanagalvaodesign ) Fav quotes from this episode: “When you’re trying to be successful, you may need to compromise on quality in order to ensure that the product is delivered on time and profitability.” “Adulting means taking responsibility and ownership of your actions and what’s happening in your life” “Being someone’s boss is hard. Hiring at 22 was hard! I definitely wasn’t taking responsibility and ownership of my actions at that point.” “There are always lessons to learn!” “If you’re not willing to take responsibility in my business, it won’t work. I don’t have the capacity for that.” In this episode we talk about: Joana’s first experience of ‘Adulting’ as a boss at 22, and the lessons she learnt from a difficult situation The importance of not ‘diluting’ responsibility when you’re working with a team - Joana talks about how she gives different designers leads on different projects to ensure that there is always someone there to take ownership of quality and delivery. Why it’s so important as a creative individual to take some time out to create just for you. That sometimes you need to take a leap in order to get out of your comfort zone and closer to what you want to actually achieve.  Plus, we talk how a last-minute competition entry has opened up a world of public speaking opportunities for Joana.

On Today's show, I interview my dear friend Joana Galvão. Joana Galvão is the co-founder of Gif Design Studios, an award-winning design agency specializing in brand identities and conversion-obsessed design. Based in Porto, Portugal, with a team of 10 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. Joana speaks internationally on the power of design and creativity and her work has been featured in the Guardian UK, Brand Brilliance, and Digital Arts magazine. On today's episode, here's what we cover: Learn how planning her first art show in college landed her 3 job offers How she got started freelancing while working at an agency Inspired by Marie Forleo, she asked herself “Wouldn't it Be Great If,” put herself out there, and manifested enough client work to invest in B-School In her first year in business, she went from freelancer to owning an agency and created a productized service Why she uses a template for everything - including what she does on her sales calls, what she asks in her in-take forms, the phases of design How she recommends designers get booked solid How great it can be to have talk triggers, something she learned about from Jay Baer Why always delivering things on time, sending thoughtful postcards and giving extra attention to her clients helped her land a ton of referrals Why designers should try to get featured where their clients are, not where their competition is Hear the story about how she found her first hire and how she and her husband (then boyfriend) started their agency Listen to the story about how she put herself out there, and even pulled an all nighter and got to meet Selena Soo, Derek Halpern, and Lewis Howes in person Why networking at high ticket events are the ones to get the most referrals Why she solely focuses on sales, speaking, and being a creative director Learn what she does that gets the most leads Learn how she's priced her website projects since starting her agency 5 years ago How she collaborates with her clients and other creatives to get the project moving on time And how she stays inspired but learn what she does to start her day Links mentioned: Joana's Instagram Marie Forleo's Web Site Marie Forleo's B-School   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community! Let's connect on Instagram!

This week I had the honor of sitting down with Joana Galvao, the co-founder of Gif Design Studios, an award-winning design agency specialized in brand identities and conversion-obsessed design. Based in Porto, Portugal, with a team of 10 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. I always allow these podcast interviews to flow naturally, and this conversation flowed straight to a topic that Joana knows very well -- creativity. This episode is packed with insights on harnessing your creativity and applying it to every aspect of your life and business. Some of my favorite takeaways include... How several moments in high school helped to shape Joana's career path, including her discovery of graphic design and the true meaning of creativity.  Joana's secret to boosting creativity and not waiting for inspiration to strike before you do the work. Her tips for putting her teams into "idea generation mode", and the different techniques she uses for managing her team. How Joana uses humor and her love of acting to handle running a business with her partner. Check out Joana's guide on how to create websites that position you in the top 1% of your business at https://www.gifdesignstudios.com/thedigital1/ You can find her on Instagram at @joanagalvaodesign or on her website at https://www.gifdesignstudios.com Create like you mean it, Jamie

This week I had the honor of sitting down with Joana Galvao, the co-founder of Gif Design Studios, an award-winning design agency specialized in brand identities and conversion-obsessed design. Based in Porto, Portugal, with a team of 10 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. I always allow these podcast interviews to flow naturally, and this conversation flowed straight to a topic that Joana knows very well -- creativity. This episode is packed with insights on harnessing your creativity and applying it to every aspect of your life and business. Some of my favorite takeaways include... How several moments in high school helped to shape Joana's career path, including her discovery of graphic design and the true meaning of creativity.  Joana's secret to boosting creativity and not waiting for inspiration to strike before you do the work. Her tips for putting her teams into "idea generation mode", and the different techniques she uses for managing her team. How Joana uses humor and her love of acting to handle running a business with her partner. Check out Joana's guide on how to create websites that position you in the top 1% of your business at https://www.gifdesignstudios.com/thedigital1/ You can find her on Instagram at @joanagalvaodesign or on her website at https://www.gifdesignstudios.com Create like you mean it, Jamie

This week I had the honor of sitting down with Joana Galvao, the co-founder of Gif Design Studios, an award-winning design agency specialized in brand identities and conversion-obsessed design. Based in Porto, Portugal, with a team of 10 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. I always allow these podcast interviews to flow naturally, and this conversation flowed straight to a topic that Joana knows very well -- creativity. This episode is packed with insights on harnessing your creativity and applying it to every aspect of your life and business. Some of my favorite takeaways include... How several moments in high school helped to shape Joana's career path, including her discovery of graphic design and the true meaning of creativity.  Joana's secret to boosting creativity and not waiting for inspiration to strike before you do the work. Her tips for putting her teams into "idea generation mode", and the different techniques she uses for managing her team. How Joana uses humor and her love of acting to handle running a business with her partner. Check out Joana's guide on how to create websites that position you in the top 1% of your business at https://www.gifdesignstudios.com/thedigital1/ You can find her on Instagram at @joanagalvaodesign or on her website at https://www.gifdesignstudios.com Create like you mean it, Jamie

This week I had the honor of sitting down with Joana Galvao, the co-founder of Gif Design Studios, an award-winning design agency specialized in brand identities and conversion-obsessed design. Based in Porto, Portugal, with a team of 10 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. I always allow these podcast interviews to flow naturally, and this conversation flowed straight to a topic that Joana knows very well -- creativity. This episode is packed with insights on harnessing your creativity and applying it to every aspect of your life and business. Some of my favorite takeaways include... How several moments in high school helped to shape Joana's career path, including her discovery of graphic design and the true meaning of creativity.  Joana's secret to boosting creativity and not waiting for inspiration to strike before you do the work. Her tips for putting her teams into "idea generation mode", and the different techniques she uses for managing her team. How Joana uses humor and her love of acting to handle running a business with her partner. Check out Joana's guide on how to create websites that position you in the top 1% of your business at https://www.gifdesignstudios.com/thedigital1/ You can find her on Instagram at @joanagalvaodesign or on her website at https://www.gifdesignstudios.com Create like you mean it, Jamie

Joana Galvao is a design guru and co-founder of Gif Design Studios. Based in Porto, Portugal, and with a team of 10 designers and developers – which includes her husband – her design agency has done pretty awesomely. Starting as a designer at an agency in London, and earning a rather basic salary, Joana could barely make ends meet. She sought out means of having extra jobs as a designer – on the side – and that move landed her the first big opportunity to bag more clients through a Facebook group. Today, Joana runs an award-winning agency specializing in brand identities and conversion-obsessed design, at the tender age of 27. Early Kick-off, Challenges, and Breakthrough Joanna founded Gif Design Studios at age 22. She had only become independent and started dealing with freelance clients three months prior. She started hiring immediately, building up a team of 4 – consisting of two other designers. Things didn’t work out initially as the staff quit working at the agency no sooner than they had started working. And then, they consequently poached the agency’s clients. Joana states that those events almost made her want to quit, but with support and advice from her husband, things got more stable over time. The Team – Growth over time “I think building my team has been a challenge, but in a good way. Being a leader is challenging, figuring out how to lead without micro-managing was the big thing that I had to learn because I like to think that I am kind of a control freak and so letting that go is always tough.” Joana admitted when quizzed on the biggest challenge in getting this far. Gif Design Studios is five years old as an agency and offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. Joana also speaks internationally on the power of design and creativity and her work has been featured in the Guardian UK, Brand Brilliance, and Digital Arts magazine.  Business Strengths Joana has ensured that the design studio focuses on being profitable as an agency. She looks after her team by creating a healthy work environment.  “I wish more people were chasing and focusing on profit instead of revenue,” Joana argued. “I mean, what is it worth to us if we have a 7-figure business and 7-figure expenses?” Earlier Aspirations You’d think that Joana had always fancied the life of being a designer. But as a child, she loved to write and aspired to become a writer.  When she started moving countries and began to learn English, speaking less Portuguese which she was initially more fluent in, she had to stop writing as she was no longer comfortably fluent in either language at some point. Then she delved into designs, recognizing the universal nature of its expression. It gave her a chance to share her experiences, ideas, and thoughts just like writing had offered her. Public Speaking and Motivational Engagements Joanna has been able to do what she loves – sharing messages and posts about her life’s experiences and ideologies with scores of followers on her social media and through speaking engagements. She was invited by a client to speak on design to an audience of about 400 people in Austin, Texas. She delivered a speech to the best of her ability on that day, and much later something struck her through a statistic. Running through the revenue of her agency for that year, Joana realized that 50% of the income had come from people who had heard her speak at that particular event. This was a turning point moment in her speaking career, as she acknowledges the immense potential in talking more and the direct benefits to her business. Later on, Joana was one of 5 candidates invited to speak in a competition organized by Giovanni, the founder of the Arc-Angel Summit. She talked on creativity in front of an audience of 3,000 people. After sharing the video of her speech on Instagram, she got asked to give a 30-minute keynote on creativity to 300 designers, in Porto. Joana has recalled fond memories of her speaking engagements as she gets to do what she loves.     Philosophy for Branding Joana says “for me, there are three V’s to branding, my version of branding, that is; Vision, Voice, and Visuals.” She believes that vision covers the actions that you take and the idea behind what you want to do. A voice is what you say and the message you convey through your work, and then there’s visual adding to it. She believes that all three elements must align perfectly in anything being put out. Consistency “To be consistent, you need to be clear on what your brand is, what it does, what it says, and how it looks like,” Joana said when asked about her consistency drive. “Without that clarity, it’s impossible to keep being consistent.” Favorite Book Joana’s favorite books to recommend for anyone looking to uncover the artist within or uncover their creativity more, include: “The Artist’s Way” by Julia Cameron, it's nicely structured into an 8-week program with some exercises for the reader to partake.  Then there’s the second book, one which Joana recommends for anyone looking to tap into the power of their brain; titled “Head Strong” by Dave Asprey. The book talks about how to use the power of food, exercise and other things to unleash your potentials, be energetic and do so much more. Resources You can follow Joana on Instagram via @joanagalvaodesign or on her website at www.joanagalvao.com. Her agency website is www.gifdesignstudios.com.

Nowadays, your website has 10 seconds to convince a passing visitor that your brand, message and business are the real deal. Good design matters, whether it comes from your site or branding, it can do so much more than play the part of eye-candy, it can convert too. In this episode, the founder of GiF Design Studios and designer Joana Galvao joins the show to talk about how design can negatively affect your business if it isn't done the right way, why your visuals need to match what your brand is all about and so much more. Joana and I talk about laying the basics of your brand identity and go through all the essentials from color theory and the importance of choosing the right fonts to how to get a well-designed logo on a bootstrapped budget. We also get into a great conversation on how to work with creatives and how to cultivate a good relationship with your graphic designer. I know you are all going to enjoy this conversation with Joana, especially for all our listeners who are thinking of designing their first website or planning to revamp their current websites. Enjoy! Essential Learning Points From This Episode: How to begin planning your brand look before approaching a designer. Why Joana recommends using Google fonts when starting out with brand design. Chris and Joana talk about when you should approach websites like Fiverr or 99 Designs for logo designs. Joana shares her tips on how to avoid paying for professional photos done during the beginning of your business. Much, much more! Important Links & Mentions From This Episode: Joana Galvao's website (http://joanagalvao.com/) Joana Galvao on Twitter (https://twitter.com/jgalvaodesign) GiF Design Studios (http://www.gifdesignstudios.com/) Fiverr (https://www.fiverr.com/) 99Designs (https://99designs.com/) Behance (https://www.behance.net/) Matthew Kimberly (https://www.matthewkimberley.com/) Rise of the Youpreneur (http://www.riseoftheyoupreneur.com) Personal Branding Roadmap (https://chrisducker.lpages.co/branding-ebook/) Sign-up for the FREE Youpreneur Launchpad Training Course (http://chrisducker.com/launchpad) Join the Youpreneur Community and Build Your Business FAST! (http://youpreneur.com/) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to  leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to  (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

Joining us today is Joana Galvao, cofounder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. We go beyond what makes a website bad or good, and talk about the nitty-gritty that can make an unparalleled website. Find Out More About Joana Here: Joana Galvao Joana Galvao on Instagram @JGalvaoDesign on Twitter In This Episode: [01:13] - What makes a website really bad, in Joana’s opinion? She answers by also addressing why it’s important for a website to be good. [03:22] - Stephan talks about a popular trend that he’s really sick of because it doesn’t create a great user experience. He and Joana then talk about how long you have before a visitor loses interest, and what you need to convey in that short time. [06:27] - What sort of feeling does Joana suggest creating, and how does she start the process of getting to the right feeling? [09:09] - Joana talks about who is in charge of creating the mood board that she has been discussing. She then addresses how she goes through the process of creating a mood board. [12:31] - How does Joana come up with an iconography style for each of her branding projects? [14:06] - Stephan responds to Joana’s point that you don’t need a website to be successful. [15:29] - Joana addresses what the costs are for doing a website build from beginning to end, including everything she has already mentioned. [17:39] - Joana likes to find out a client’s needs and curate a team based around those needs. [19:44] - Is copywriting included in the costs Joana has been discussing, or is it an additional cost? [20:42] - Joana discusses the concept of having a brand, and explains what a brand is. [23:01] - Joana addresses the question of whether she does focus groups or surveys to identify clients’ pain points. [24:58] - We hear Joana’s thoughts on challenges, which she thinks are a great way to get clients invested in you. [27:03] - Joana discusses things that do (and don’t) help with conversion by sharing a story about a rumor that was going around a few years ago. [28:48] - Stephan brings up a related point: there’s a big difference between correlation and causation. [31:27] - What is Joana’s view on parallax? [33:08] - Joanna briefly covers some best practices for typography. [36:07] - Joanna goes into more depth about images for use in headers, addressing whether they need to have a deeper meaning or just look good. [37:24] - Is there a way to leverage metaphors in the design? Stephan offers an example to clarify what he means by this question. Joana then discusses a couple of stock photo options. [40:27] - Stephan and Joana talk about a few free stock photo sites. [41:44] - Joana recommends a Chrome extension called WhatFont. She then explains what font foundries are. [46:04] - What one piece of advice would Joana like to offer listeners that she hasn’t already provided? [49:50] - How can listeners get in touch with Joana to work with her or learn more about the next steps? She answers, then offers listeners a generous free gift! Links and Resources: Joana Galvao Joana Galvao on Instagram @JGalvaoDesign on Twitter Gif Design Studios The Guardian UK Smart Marketer Digital Arts Magazine Sally Hogshead on Marketing Speak Tier 11 Ephraim Olschewski on Marketing Speak 99designs Jeff Bezos Scott Oldford Stephan Spencer’s Five-Day SEO Maximizer Challenge Stocksy Death to Stock Pexels Unsplash WhatFont MyFonts Creative Market  

Joana Galvao is the co-founder of a world-renowned digital company, Gif Design Studios -- a team of 10 people that deliver top-quality print and digital designs to industry trendsetters in 17 countries across the globe. The Guardian UK, Brand Brilliance, and Digital Arts magazine have featured some of the projects she's worked on. She has worked with some of the most recognized entrepreneurs across multiple industries, including Nicholas Kusmich, Andrew Hubbard, and Michelle McGlade.   In this episode, Joana shares how to create a standout brand and website that will reflect your vision and increase your conversions. She tells us about the process online entrepreneurs go through as they consider creating a website, the framework for starting a site, and the elements to consider when establishing brand identity. “By having the right color on your website, you can trigger an emotion, maybe even a smell. It's all about the experience you create for your viewers.” - Joana Galvao In This Episode of The Sigrun Show: The difference between a web designer and a web developer The three “Vs” of branding How much time you have to make an impression on the viewer Why mood boards are vital in the planning stage and how to create them The importance of knowing the psychology of color in logo design The effects of color on consumers Different logo and font approaches for varying brand categories Why a Brand Style Guide is a must have Why you should be mindful of the colors and body language in photos A sample timeline from planning stage to launching a website Key Takeaways: Your first website doesn't need to be perfect. Know the types of people you are hiring. Get clear on your brand identity first. Connect with Joana Galvao: GifDesignStudios.com Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.