Podcasts about marketing speak

Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half. But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less. Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO. As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these. Don't get left behind in the AI revolution. Listen to episode 506 now!  The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/506.

From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time. His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing only on what's needed for your next step. This strategy helped him launch a physical product (SwitchPod) with zero manufacturing experience and create a YouTube Shorts channel that hit 1 billion views in under a year. Most powerful takeaway: "There's no unique messages, there's only unique messengers."

After 20 years transforming technical B2B brands into compelling stories (and winning awards alongside Bloomberg and National Geographic), Molly St. Louis reveals why traditional PR is dead—and what's replacing it. In this Marketing Speak episode, discover: How to create your brand's "Marvel universe" Why 500 engaged views beat viral content every time The entertainment secrets that make technical content irresistible From actor to award-winning content strategist, Molly shares the counterintuitive approach that helped her clients stand out in crowded markets. Transform your technical content now! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/502.

From $250K in debt to 3 seven-figure companies—discover the exact marketing formula that transformed Garrain Jones from living in his car to commanding six-figure speaking fees worldwide!

Imagine scaling your business — not through force or burnout — but by mastering your energy and channeling universal intelligence. This week on Marketing Speak, meet Jennifer Lyall, intuitive business mentor and creator of the Thrive Client Attraction System. Jennifer reveals how she transformed from an exhausted entrepreneur to a magnetic force of abundance and flow by tapping into her intuitive gifts and clearing the energetic blocks that held her back. Tune in now to unlock your intuitive power and activate your next-level success! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/499.

Lost $1M, rebuilt everything, and then helped his wife overcome severe depression and PTSD. Mike Zeller's journey from financial devastation to pioneering trauma-informed leadership is a masterclass in resilience and innovation. His insights on combining cutting-edge biohacking with deep emotional healing transform our thinking about peak performance. Key learning: Traditional success metrics don't matter if you're carrying unresolved trauma. Learn how to identify and release these blocks to unlock your true potential in this Marketing Speak episode.

Productivity isn't just “doing more”; it's accomplishing what truly matters with mindful intention and strategic focus. Productivity guru Tiago Forte joins us in this episode of Marketing Speak to share his PARA method for effortless organization. He shares his insights on using intuition in business, combating information overload, and the inherently creative process of knowledge work. Tiago Forte is a global authority on productivity. He has guided thousands worldwide to successfully leverage timeless principles and cutting-edge technology to accomplish revolutionary productivity, creativity, and personal effectiveness changes. He has lent his expertise to renowned organizations like Genentech, Toyota Motor Corporation, and the Inter-American Development Bank. Featured in The New York Times, The Atlantic, and Harvard Business Review, Tiago Forte is a true luminary in the productivity space. Don't miss the game-changing lessons that will transform your approach to productivity! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/495.

Are you still doing SEO like it's 2005?

We're excited to bring you an insightful conversation with Dan Sullivan in this Marketing Speak episode. Dan is a visionary entrepreneur, strategic thinker, and the founder of Strategic Coach, where he's helped thousands of entrepreneurs transform their businesses through innovative marketing and strategic thinking. With deep expertise in reverse engineering success and understanding market dynamics, Dan shares his unique perspective on how technology, human behavior, and market forces intersect. In this episode, Dan delves into the crucial relationship between marketing strategy and technological advancement. We explore his groundbreaking "Who Not How" concept and its application to modern marketing teams. Dan also shares fascinating insights about measuring marketing success, understanding client metrics, and the evolution of search engine optimization from its early days. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/493.

From selling toys at flea markets with his last £20 to building multiple million-dollar businesses, losing it all, and rebuilding again - this Marketing Speak episode with Peter Sage reveals the mindset secrets that turn business challenges into opportunities for growth. Peter is an accomplished entrepreneur, author, and transformational educator with a wealth of experience. He has built over twenty companies and advised top global entities like Google and NASA. He dives deep into the essence of lasting mindset change, a journey he furthered during his 15 years working with Tony Robbins. He also recounts his surprising imprisonment and how he embraced it as an opportunity to serve others, which led to his impactful book, The Inside Track. This episode unfolds like a riveting movie as we discuss the profound lessons learned from adversity, the importance of emotional maturity, and the universal quest for growth and cooperation. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/491.

When Cyrus Shepard took a $15/hour job as a Google quality rater, he discovered something fascinating: Google's recent updates aren't actually about "helpful content" - they're about eliminating over-optimized websites, even when they provide valuable information. In this illuminating Marketing Speak episode, the former Moz SEO lead explains why traditional optimization tactics are becoming toxic and how to adapt. Drawing from his experience analyzing thousands of websites through recent updates, Shepard shares why brand authority has become the new key to SEO success and why even small companies can build enough brand recognition to protect themselves from algorithm updates. Most importantly, he reveals what's actually working in 2025 - and it's not what most SEO experts are teaching. If you're wondering why your traffic has plateaued or dropped despite following best practices, this episode is a must-listen! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/490.

The difference between a story that sells and a fortune-less fable? Purpose. In this game-changing Marketing Speak episode, Caroline Onyedinma reveals how she transitioned from translating complex tech concepts in corporate boardrooms to helping experts transform their everyday experiences into million-dollar messages. After nearly two decades in software development, Caroline cracked the code on something even more valuable than programming languages: the ability to turn any moment - from breakfast conversations at the Burj Al Arab to supermarket shopping decisions - into stories that drive consistent 6-7 figure revenue. Discover her unique approach, which combines the Story-Sway-CTA framework to turn mundane moments into magnetic content and attract and convert "deluxe lurkers" (7-8 figure decision makers who silently consume your content). Ready to transform your expertise into stories that sell? Tune in to learn how to build your own story bank that converts while you sleep! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/489.

Think you need to be a celebrity or have a massive budget to go viral? Think again. In this Marketing Speak episode, Brendan Kane shares how he helped transform ANY brand to go viral.  Brendan's data-driven strategies have generated 60 billion views and 100 million followers across platforms. After analyzing 10,000 hours of viral content, he's cracked the code on what makes content spread - and it's not what most marketers think. His secret? It's not about having amazing ideas—it's about understanding the science behind viral content. Brendan reveals his agency's framework for generating billions of views and the critical mistakes that keep good content from reaching a wider audience. He also breaks down the specific elements that make content spread, and they're not what you'd expect. Plus, he shares real case studies of brands that went from zero traction to millions of views using his methodology. Stop guessing what works and start using data-driven strategies that deliver results. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/488.

Elevate your business to new heights with Jay Samit, a former NASDAQ CEO and bestselling author who has turned $0 budgets into multimillion-dollar successes.  In this Marketing Speak episode, Jay emphasizes the importance of identifying a niche in social media marketing, pairing it with daily goal-setting and review practices, such as creating and prioritizing a to-do list, to ensure continuous personal and professional growth. Jay's philosophy that “disruption isn't about what happens to you; it's about how you respond” is a powerful reminder that we have the tools and the power to turn challenges into opportunities. Discover his unique approach to leveraging AI and strategic partnerships to drive massive growth. Don't miss these actionable insights—tune in now! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/487.

Feeling stuck with launches or any other marketing tactic? Ask: What aspects of this task excite me? How can I focus on those to make the process more enjoyable? Embrace what feels natural. In this Marketing Speak episode, we're diving into insights from marketing expert Milana Leshinsky, a business strategist and the brain behind the Marketing Mojo method card deck and Coaching Genie software. Milana's unique journey from music teacher to marketing expert lends her a fresh perspective on how entrepreneurs can transform their relationship with marketing. In this episode, Milana delves into the deep connection between childhood experiences and marketing, revealing how negative beliefs formed early in life can impact one's business endeavors. Milana introduces us to the power of EFT (Emotional Freedom Technique) and how it can be used to break through marketing blocks, making the daunting task of promotion feel more natural and authentic. Whether you're struggling with the fear of being on camera, feeling overwhelmed by the complexity of launches, or just need a fresh, intuitive approach to your marketing, this episode offers valuable insights and strategies to help you get unstuck and thrive. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/486.

What scent, fabric, or vacation spot embodies your brand? In this week's Marketing Speak episode, think tangibly as a brand as Juliet Wright, a global branding strategist with a fascinating journey from darkroom photography to leading a full-service creative agency, shares her unique approach to branding. She emphasizes the importance of continuous improvement, cohesive brand identities, and using sensory elements in design to transform elements like fonts and colors into a trust-built tapestry. Juliet's passion for finding "better ways" to do things drives her to simplify complex ideas, challenge norms, and seek small yet impactful improvements. Discover how she uses tools like the YOS (Your Original Source) assessment and personality insights to understand and accelerate client processes deeply. We'll also explore the role of brand consistency, the power of pre-written messages, and the influence of immersive experiences. Join us as Juliet opens up about overcoming personal challenges, her transformative experience in Miami, and how she helps clients unify their brands through a common purpose. Don't miss this episode packed with strategies to enhance your brand's authenticity and connection with your audience. Tune in!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/485.

Experimentation drives innovation. In this Marketing Speak episode, we dive deep with Jason Hennessey, CEO of Hennessey Digital, as he shares his innovative journey in the SEO landscape. With over two decades of experience reverse-engineering Google's algorithms, Jason discusses his experimental strategies, including the use of AI-generated content and multilingual approaches that have significantly boosted traffic and revenue.  You'll hear about his business philosophy, emphasizing transparency and financial reinvestment, as well as his successful marketing maneuvers, like the "free book strategy" aimed at generating substantial recurring revenue. Jason also reflects on scaling his agency, his speaking engagements worldwide, and the unique challenges he faced along the way. If you're interested in scaling your business and staying ahead in the SEO game, definitely check out Jason's pioneering methods!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/484.

In this Marketing Speak podcast, we delve into the pressing issue of burnout in the workplace with our esteemed guest, Ana Melikian. This episode explores the negative impacts of working to exhaustion and emphasizes the importance of creating optimal conditions for sustainable performance. Ana Melikian shares her own transformative journey through battling cancer and how it reshaped her approach to work and life. We discuss the differences between burnout and overwhelm, the systemic causes of burnout within organizations, and practical strategies to foster mindfulness, rest, and effective performance. Ana introduces helpful frameworks and assessments, like the P.I.E. method and the Maslach Burnout Inventory, to boost self-awareness and organizational health. You'll also hear about the power of aligning work with core values and the significance of interdependence for achieving greater outcomes. Tune in to learn how to recognize the warning signs of burnout, implement proactive changes, and harness the power of rest and reflection to thrive both personally and professionally. Don't miss this opportunity to equip yourself with valuable strategies to avoid burnout and promote a healthier, more engaged work environment. The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/483.

Establishing a loyal customer base involves more than just transactions. In the recent Marketing Speak podcast, we are featuring Dr. Yaniv Zaid, known widely as Dr. Persuasion. With a background in economics, law, and international consulting, Dr. Zaid has captivated millions with his expertise in communication, persuasion, and business growth. Discover how attending major international book fairs and cultivating relationships with multiple literary agents can help you reach your perfect market. From creating targeted marketing plans to developing concise, impactful sales scripts, learn how Yaniv's approach can help your business resonate with your audience's needs. Whether you're a seasoned marketer or just starting, you'll find Dr. Zaid's insights transformational. Tune in to the latest episode of Marketing Speak to revolutionize your approach to marketing and community building!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/482.

I had the pleasure of diving deep into the world of science, education, and dynamic content creation with the incredible Steve Spangler on the latest episode of Marketing Speak. Steve, known widely as "America's science teacher," has made remarkable strides from his days as a school teacher to becoming a leading figure in STEM education and viral content creation. Steve delves into his successful YouTube strategy that hooks viewers in mere seconds, the impact of his viral science experiments, and the evolution of his nationally syndicated TV show, "DIY Sci." We'll explore Steve's remarkable journey from a school teacher to a digital content pioneer, including his memorable Guinness World Record, significant e-commerce achievements, and the influence of his work, now spanning multiple platforms and inspiring millions. Discover the secrets behind his engaging experiments, such as the infamous Mentos and Diet Coke reaction and his collaboration with NASA for an exciting new space experiment. Tune in for inspiring stories and actionable strategies that will empower you to elevate your own marketing and educational endeavors!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/481.

While digital strategies often steal the spotlight, the enduring power of offline word-of-mouth marketing shouldn't be underestimated. In this episode of the Marketing Speak podcast, marketing strategist and storyteller Clay Hebert dives into the art of crafting "portable stories" that spark conversations and drive brand awareness. Recognized by Entrepreneur Magazine as one of the "50 Most Daring Entrepreneurs," Clay brings a wealth of expertise to the discussion. He shares his innovative "verb your noun" framework for creating impactful taglines and value propositions, along with insights into how AI tools are reshaping the landscape of copywriting. This episode explores a wide array of marketing and branding topics, including the strategic importance of selecting your audience, the power of clear and polarizing messaging, and effective domain and branding strategies. Clay also provides actionable advice for authors and content creators looking to amplify their ideas. Packed with practical tips and thought-provoking insights, this episode is a must-listen for anyone eager to elevate their marketing approach. Tune in to learn how to blend creativity and strategy to leave a lasting impression!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/480.

In this Marketing Speak podcast episode, we have a remarkable guest, Cameron Herold. Cameron is the visionary force behind the COO Alliance, a mastermind community that empowers Second-in-Command from 17 countries and is focused on skill development and company growth.  Known for his work in scaling 1-800-GOT-JUNK and his global speaking engagements, Cameron shares insights on marketing, leadership, and the transformative power of vivid vision documents. In this episode, we delve into Cameron's experiences as a digital nomad, traveling to 54 countries and finding lessons in presence and intentionality. We also explore the flywheel concept for business success, creating a desirable company culture, and leveraging AI for competitive advantage. Cameron discusses his personal journey, focusing on building meaningful connections and enriching his relationship with his wife. Plus, get a sneak peek into Cameron's recommendations for ongoing learning and personal development. Don't miss this captivating conversation as we uncover the strategies and philosophies that have propelled Cameron Herold to success! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/479.

YouTube isn't just a platform but a dynamic marketing tool for Eddie Pinero, our latest guest in this Marketing Speak episode. Eddie is the founder of Your World Within, an international speaker and content creator whose work has garnered over 250 million views. In this episode, Eddie shares his journey from a corporate career to becoming a beacon of inspiration through YouTube and other platforms. We'll explore his strategies for creating engaging content, including the importance of long-form content, effective YouTube optimization techniques, and the balance between authenticity and growth. Eddie also opens up about the lessons learned from high-production projects versus simplicity in storytelling and how he uses various tools and AI for content creation, thumbnails, and more. Get ready to learn about the nuances of YouTube algorithms, the art of compelling storytelling, and the essence of building a community focused on personal development. Plus, discover how Eddie promotes his brand and services without compromising the viewer's experience, and gain insights into his creative process and evolving business approach. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/478.

The staying power of SEO, experimenting with different SEO tactics, and how to create content that resonates with your audience. ----- Welcome to episode 492 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stephan Spencer.  The Art of SEO with Stephan Spencer In this episode, Stephan Spencer, author of The Art of SEO, breaks down why SEO is still as important as ever, even with AI changing the search landscape. While AI may shift how we search, SEO remains the backbone of the internet. Stephan encourages listeners to stay focused on their SEO goals, keep investing in strategies that work, and adapt to the evolving world of search. You'll also hear Stephan talk about the power of experimentation. Don't be afraid to tweak things like title tags and test different tactics—whether it's a boost or a drop, tracking results is key and tools like Google Search Console, SEMRush, and Ahrefs can help you monitor performance and refine your strategy. Lastly, you'll learn about the importance of creating content that resonates with your audience—Google rewards authentic, helpful content, so the more personal and valuable your content is, the better it'll perform in search. Three episode takeaways: SEO Still Reigns Supreme: Despite the rise of AI, SEO isn't going anywhere. AI may change how we search, but SEO has been the backbone of the internet for decades. Keep investing in it, stay focused on your goals, and create your own reality in the world of search. Experiment and Track Results: Don't be afraid to experiment with SEO tactics (like changing title tags). You may see a boost—or a drop—but you can always course-correct. Stephan also talks about how you can use tools like Google Search Console, Analytics, Ahrefs, or SEMRush to track your results and optimize your strategy. Create Content That Connects: Focus on crafting comprehensive content that meets your audience's needs and expectations. Personal stories and experiences matter, too! Google's E-E-A-T metric rewards real, human experiences, so the more authentic and valuable your content, the better it'll perform. Resources: Stephan's website Stephan's podcast: Marketing Speak Episode 465 of the Marketing Speak podcast: Monetize Your Content with Bjork Ostrom Get Yourself Optimized (Stephan's new site!) The Art of SEO: Mastering Search Engine Optimization by Stephan Spencer The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Stephen Pressfield Claude Ahrefs SEM Rush Moz SEO Testing SearchPilot HeyGen Purple Cow: Transform Your Business by Being Remarkable All Day I Dream About Food The Coffee Chronicler: Ultimate Guide to Aeropress Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Life's trials can lead to extraordinary transformations. In this Marketing Speak episode, we deep dive into entrepreneurship, personal growth, and the importance of taking full responsibility for one's life with Ryan Crownholm, a successful entrepreneur, mentor, and advocate for personal growth and reintegration. In this episode, we also delve into Ryan's unique parenting philosophy, discussing rites of passage and the challenges of traditional education. Ryan shares his transformative experiences, including his innovative approach to fitness and the profound impacts of daily habits on physical and mental well-being. We'll explore his intriguing insights on radical accountability, purposeful living, and his commitment to creating a balanced life grounded in family values. Tune in to hear invaluable wisdom on resilience, entrepreneurship, and the power of incremental changes from a man who has dedicated his life to helping others find their purpose. Get ready for an episode filled with inspiration, practical advice, and heartfelt stories! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/477.

From medicine to technology, our world is run by science. In this episode of the Marketing Speak podcast, join our dive into technology and its impact as we sit down with Brad Templeton to unravel the intricacies of our tech-driven world. Brad is the founding faculty for Computing & Networks at Singularity University and is Chairman Emeritus of the Electronic Frontier Foundation (EFF), a leading cyberspace civil rights foundation.  Brad has used his extensive background in futurism to advise Google's self-driving car team and to share his insights on robocars at robocars.com and Forbes.com. He's also a guiding force in developing delivery robots and LIDAR technology and is a pioneer in micro-mobility and e-VTOL (flying car) solutions. Brad also founded ClariNet Communications Corp, the world's first dot-com company, and even holds the distinction of creating the legendary rec.humor.funny and www.netfunny.com. Don't miss out on this incredible discussion on the challenges and promises of technology, the delicate balance between convenience and privacy, and the future that awaits us in this rapidly evolving digital age. Whether you're a tech enthusiast or simply curious about the forces shaping our world, this episode is an absolute must-listen. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/476.

From $40M Success to FTC Investigation - A Story of Resilience. In this Marketing Speak episode, Anik Singal openly shares his journey through an 18-month FTC investigation that changed everything. Learn how this experience transformed him from a successful digital marketer into a passionate advocate for compliant marketing. Key takeaways: The real impact of FTC investigations  How to protect your business The importance of compliant marketing Turning challenges into opportunities Listen now to this powerful episode and discover why compliance isn't just about rules—it's about building a sustainable business.   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/475.

Throughout my journey, I've always found inspiration in those who dare to think differently and break the mold. During my recent conversation with Tom Shipley in the Marketing Speak podcast, I encountered a treasure trove of insights into leveraging creativity and audacity in business. Tom Shipley, a serial entrepreneur who has driven over $2 billion in sales, shared some game-changing strategies that can transform how we approach business challenges and growth opportunities.  From overcoming a potential $600,000 company loss to creating a market-leading women's hair regrowth brand, Tom's journey illustrates the importance of resilience and iteration. His experience in the military taught him the value of grit, discipline, and surrounding oneself with people who share similar values and integrity. In business, as in life, it's crucial to push boundaries and challenge assumptions. Tom's insights are a testament to the power of audacity and strategic thinking. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/474.

AI in content creation is a game-changer! In another episode of Marketing Speak, we dive deep into the intersection of SEO, AI, and content creation with none other than Bruce Clay.  Bruce Clay is a pioneering figure in the SEO industry, renowned for his innovative approaches and comprehensive expertise. As the founder of Bruce Clay Inc., he has dedicated his career to enhancing the symbiotic relationship between content and search engine optimization, emphasizing the growing importance of usability, authority, and trust in Google's ranking algorithms. His strategic use of FAQs on web pages has proven to significantly boost search rankings by establishing sites as subject matter experts. Bruce shares valuable insights on tools like PreWriter.ai and discusses the nuances of AI-human collaboration, AI detection, and the ever-evolving SEO landscape.  Whether you're an SEO veteran or a curious beginner, this episode is packed with actionable insights to enhance your digital marketing strategy. Tune in and learn how to harness AI's power without sacrificing creativity or authenticity!   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/473.

Aligning your strategy, offer, audience, and energy is crucial. In this episode of Marketing Speak, we feature expert copywriter Danielle Weil to delve into the magic of "divinely orchestrated meetings" and how they shape meaningful personal and business relationships. Danielle shares insightful stories and valuable lessons from her journey, highlighting her unique approach to copywriting and the "laptop lifestyle." They explore the importance of understanding audience beliefs for successful product launches and discuss the power of shifting these beliefs to align with product offerings. Danielle reveals her strategies behind generating over $170 million in sales through sustainable and authentic marketing campaigns. We also discuss powerful principles drawn from influential books, such as Carol Dweck's Mindset and Robert Cialdini's Influence, and how a growth mindset can transform your approach to business and personal challenges. Plus, get a peek into Danielle's work-life balance, her social media strategies, and her program, LaunchFlow.  Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your launch strategies. Tune in and get ready to be inspired! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/472.

This week on the Marketing Speak podcast episode, we're thrilled to dive into the world of incentive-based marketing with none other than John Dwyer, a visionary entrepreneur and mastermind behind some of the most innovative marketing campaigns. John illustrates a unique campaign that shows how understanding and capitalizing on customers' desires can lead to new business opportunities. He also emphasizes the importance of tailoring rewards to align with your target audience.  For those managing smaller ventures, John offers 'done-for-you' promotions, including vacation programs and fuel discounts. His experience working with both large corporates and SMEs has honed his ability to design scalable, high-impact marketing campaigns suitable for all business sizes. Catch up now and discover strategies that can transform your marketing approach! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/471.

Transforming from a software developer to a serial entrepreneur with six successful startups can seem daunting, but Rob Walling has shown us how it's done. As highlighted in our latest Marketing Speak episode, his journey is packed with invaluable lessons for anyone in the entrepreneurial space. In this episode, you'll discover Rob's profound insights from founding six companies, authoring four books on entrepreneurship, and investing in over 190 startups. We explore the importance of balancing persistence with adaptability, the significance of market choice, and the necessity of developing a founder's intuition. Rob also discusses leveraging AI for efficiency, the nuances of bootstrapping versus venture capital, and the valuable lessons from his Kickstarter experience. For more inspiring insights into navigating the startup landscape, entrepreneurship tips, and balancing persistence with adaptability,  tune in!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/470.

It's always a pleasure to engage in deep conversations with industry experts like Dov Gordon. Recently, on the Marketing Speak podcast, Dov shared invaluable insights on building sustainable marketing and selling systems.  Dov Gordon is a recognized expert in creating strategic partnerships and joint ventures, leveraging his profound understanding of customer behavior to build effective, repeatable marketing systems. Observing a gap in conventional, charisma-driven marketing approaches, Dov founded the Joint Venture Mastermind (JVMM) community to connect small business owners, coaches, consultants, and entrepreneurs with similar target audiences.  His commitment to ethical business practices and a deep-rooted belief in serving others have earned him a respected place in the business community. Tune in for more insights on creating lasting business relationships and effective marketing strategies! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/468.

Attention marketers and communicators! Want to captivate your audience from the get-go? In the newest episode of Marketing Speak, Sam Horn shares invaluable tips for her strategies for turning heads and making memorable impressions. Sam Horn, a master of captivating communication and the dynamic CEO of the Intrigue Agency, has dedicated her career to helping individuals and businesses communicate with impact. Her journey started on a groundbreaking note as the co-founder of the Maui Writers Conference, where hopeful authors could pitch directly to industry decision-makers. Over time, her expertise in engaging audiences garnered attention from prestigious platforms like the New York Times and NPR, and she has since presented to high-profile organizations, including Intel, Accenture, and NASA. Through her ten insightful books and numerous TEDx talks, Sam Horn's legacy continues to empower others to communicate with clarity, integrity, and intrigue, always aiming for that moment where a well-placed question or a compelling story turns a fleeting encounter into a lasting impression. Catch the full episode for more insights and elevate your communication game!   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/467.

Unlock customer success in this Marketing Speak episode this week as we feature Jason Friedman, who shares some remarkable strategies for crafting compelling customer experiences.    Jason, a former theater enthusiast with a degree in lighting design, found his passion for business through an unconventional path. Initially involved in theater and working with rock bands, Jason transitioned into the business world by applying theatrical principles to create immersive customer experiences. His breakthrough came when he helped design a Foot Locker store, significantly boosting sales. This success propelled him to work with notable brands like Bank of America, Armani, Disney, and Universal Studios, helping them craft compelling customer journeys. In this episode, Jason shares his unique strategies for crafting compelling customer experiences, drawing fascinating parallels between the world of theater and business. We'll delve into the importance of earning client commitment, guiding them through a memorable journey, and maintaining momentum through small yet powerful wins. Jason also highlights the significance of removing friction points in business using advanced tools like VMiX and Stream Deck to enhance presentations and engage audiences effectively. Additionally, Jason's insights into the essence of customer retention, the psychology of quick wins, and the transformative power of improvisation and acting techniques in entrepreneurship are set to provide valuable takeaways. Stay tuned for practical tips on creating seamless customer journeys, the kinetic customer formula, and a refreshing perspective on maintaining progress and avoiding pitfalls in business! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/466.

Build a scalable, impactful online business in this Marketing Speak episode with Bjork Ostrom, where we delve into the dynamic world of content creation, monetization, and optimizing digital assets. Bjork, recognized for his adeptness in growing online communities and monetizing content, began his journey with a humble blog that initially earned a mere $20. Alongside his wife, he transitioned from traditional jobs to creating food content on the internet, ultimately growing their blog to generate thousands of dollars per month. His success is rooted in continuous learning, content optimization, and strategic partnerships with ad networks like AdThrive and Raptive. The episode is a goldmine for anyone looking to build, monetize, and grow their online presence sustainably. Tune in!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/465.

Understanding and connecting with your audience is irreplaceable. Even with AI, human connection keeps podcasts relatable. In my conversation with Spencer Shaw in the latest Marketing Speak episode, we explored ways AI is reshaping the podcasting landscape. It's intriguing to see how AI tools are not just enhancing production efficiency but also creating immersive and personalized content experiences. Spencer Shaw is a serial entrepreneur whose ventures span software, real estate, and podcasting. Owning and operating a specialized podcast production company, Spencer has leveraged AI to innovate in podcast creation, producing hundreds of episodes for diverse industries, including financial, legal, medical, and technology sectors. His company focuses on integrating synthetic voices and personas into podcasts, setting a new standard for content creation. Spencer's journey into podcasting came from a mix of curiosity and the desire to solve complex problems with AI. In this episode, you'll learn how Spencer uses the audio feature of Chat GPT for guided conversations and content creation and how he teaches others, including his kids, to leverage AI for amazing projects like book writing and travel guides. Spencer also unveils the secrets behind fully AI-generated podcast segments and the tools essential for producing high-quality audio and video content. Tune in to discover how to humanize your content, connect deeply with your audience, and harness the power of AI to elevate your business ventures. The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/464.

In today's Marketing Speak episode, we have the pleasure of speaking with David Henzel, a serial entrepreneur who believes in driving decisions with love, not fear, both in business and personal growth. David shares his fascinating journey from being a troubled student and rebellious teenager to finding his path in entrepreneurship. He discusses the importance of aligning with co-founders who share your values and provides insightful examples from his own experiences. After facing personal challenges, including his wife's battle with breast cancer, David made the decision to sell his company and pursue more impactful work. This led him to develop a course on managing happiness, which evolved into a self-leadership course and a book on conscious capitalism. We also delve into David's ventures, including his BPO business, LTV Plus, and his SaaS platform, Upcoach, both of which stem from his desire to create positive change. Join us as we explore David's current focus, Love Not Fear, born from his experience as a recovering introvert and the influence of a friend who excelled at networking and public speaking. Stay tuned for more of David's wisdom and practical tips on making decisions guided by love rather than fear! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/463.

In the latest episode of the Marketing Speak podcast, authenticity meets strategy with Suzanne Reilley, a business coach, marketing strategist, and copy advisor, to delve into the art of customer-centric marketing.  Suzanne emphasizes the importance of understanding your customer's needs and aspirations through insightful research methods while avoiding overreliance on surveys. Discover tips for crafting engaging and respectful copy that connects with your audience, and learn about ethical marketing practices that build trust without feeling spammy.  Suzanne also shares her thoughts on leveraging AI in writing, balancing personal well-being with business growth, and the critical role of intuition and authenticity in creating genuine marketing campaigns. Tune in for a conversation that promises to enlighten and empower your marketing approach!

Whether in marketing, sales, or speaking, connecting with your audience is crucial. In the latest Marketing Speak podcast episode, Joel Weldon, a master speaker and entrepreneurial coach shares invaluable wisdom on how to transform negatives into positives and achieve success, drawing from decades of experience and personal anecdotes. As a respected figure in the speaking industry, Joel has dedicated his career to helping entrepreneurs and professionals master their speaking skills through his Ultimate Speaking System and lifelong coaching program. His teachings emphasize the importance of focusing on the audience, setting clear goals, and maintaining a positive outlook even in challenging times.  In this episode of our podcast, we dive into the world of positive mindset and the power of perspective. Discover how Joel's unique approach to coaching, his ultimate speaking system, and innovative tactics like the 30-day goal-setting method can revolutionize your personal and professional life. Learn practical tips for effective presentations, the significance of evaluating marketing efforts, and the importance of maintaining a positive mindset, even in tough times. For those looking to enhance their speaking abilities and build a robust positive mindset, Joel Weldon's coaching and ultimate speaking system (

Safeguarding your business begins with clear, tailored contracts. In another Marketing Speak episode, we're thrilled to have Heather Pearce Campbell, an esteemed attorney and legal coach for entrepreneurs, join us to dive deep into the critical areas of intellectual property, business contracts, and legal protection for small businesses.  Heather shares her comprehensive insights on the importance of obtaining timely trademarks and copyrights to safeguard your business assets and the significant advantages these protections afford, such as statutory damages and the ability to pursue infringers. We'll also explore the nuances of creating fair and clear business contracts, the necessity of tailored insurance policies, and the proactive steps small businesses can take to mitigate legal risks.  Whether you're just starting or seeking to bolster your existing business framework, this episode is packed with essential advice to help you navigate the legal landscape confidently. Tune in for practical tips and strategies to ensure your business is both legally sound and well-protected!

Discover the future of marketing in the latest episode of the Marketing Speak podcast as we dive deep into the mind of marketing genius and SparkToro founder Rand Fishkin.  This isn't just another chat about AI or social media trends; it's a masterclass in leveraging short videos, understanding audience behaviors, and navigating the turbulent waters of the modern marketing landscape. Rand doesn't just talk theory; he shares real, actionable tactics that can change the way you approach marketing. Plus, he opens up about SparkToro's unique funding model and his commitment to creating a fairer entrepreneurial environment. This is a must-listen for anyone looking to stay ahead in the fast-evolving marketing world. Check it out, and let's discuss how these insights can transform our strategies!

Curiosity and emotional intelligence are the keys to entrepreneurial success.

Excited to share in this Marketing Speak podcast episode featuring the incredible Craig Filek, creator of Purpose Mapping and co-founder of Purpose AI.  In our conversation, Craig reveals:

In this bonus rebroadcast of Marketing Speak Hosted by Stephan Spencer, we dive into my entrepreneurial history, creating first the School of Style, my trade school for fashion stylists, in 2008, and then the Life Stylist brand in 2016.I lay out many hard-won trade secrets of podcasting from the past eight years in the business, like the reasons I almost exclusively do face-to-face vs. online interviews, why investing in production values pays off, and how I select my guests. I also emphasize why it's so critical to have shared values in your relationships—not just professionally, but in your personal life as well. On that note, I share the very beautiful and unique relationship story of me and Alyson, from how we met to becoming the loving married couple we are now.Stephan and I talk about the importance of stepping off the hamster wheel of ambition periodically and taking time to celebrate your successes, and how getting clear about your core values, passions, and talents can translate into a lifestyle where you never "work" a day in your life!In case you're interested, I've also been a guest three times on Stephan's other podcast, Get Yourself Optimized. In 2018, we did episodes 126 and 128 on biohacking, and we did episode 8 on fashion styling back in 2015.If you're curious about the business of producing a successful podcast, or are just interested in entrepreneurship in general, this one's for you.