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With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch periods, and why putting lower-priority tasks on hold is often necessary to make meaningful progress. Plus, Jason and David share their favorite aspects of the newest version of Basecamp.Key Takeaways00:00 – Introduction00:10 – Pausing processes and the power of “not now”03:41 – Moving quickly and deciding to just build it08:38 – Pressing pause on routines to stay focused on the goal11:20 – Staying flexible while working through the chaos13:54 – What life after launch will look like20:54 – Jason and David share their favorite Basecamp 5 updatesLinks and ResourcesRecord a video question for the podcastWatch The REWORK podcast on YouTubeBasecamp is the no-nonsense project management system. Sign up for free at Basecamp.comHEY is a fresh take on email. Sign up for a 30-day free trial at HEY.comFizzy is a modern spin on kanban. Sign up for free at fizzy.doBooks by 37signalsJason Fried on XDavid Heinemeier Hansson on X
In this episode, Andrew Warner, founder of Mixergy, host of over 2,500 founder interviews, and creator of The Next New Thing, reveals why the most exciting business opportunity in AI right now isn't building another chatbot or SaaS tool. It's building for AI agents as customers. Andrew shares how one founder went from $3K to $70K/month by simply pivoting his social media tool to serve AI agents instead of humans, why Jason Fried at Basecamp is now adding agent-first features, and what this means for every entrepreneur and operator watching the AI wave. Andrew breaks down his own AI tech stack (Claude Code, VS Code, Atlas Browser, OpenClaw), why he keeps a separate laptop just for AI agent work, and the brutal honesty about how much time we're all spending "playing" with AI vs. actually building revenue-generating products. He and Liam go deep on the "SaaSpocalypse" debate, whether intelligence becoming a utility makes audience and distribution the only real moats, and why the agent-to-agent economy, where software sells to other software, might be the biggest shift since mobile. Key Topics Covered How Andrew built a $30M/year email newsletter business in his 20s and what he learned about monetization The origin story of Zapier: Andrew was their first paying customer before they even had a product Why AI's "shiny object syndrome" is the biggest trap for builders right now Andrew's daily AI tech stack: Claude Code, VS Code, Atlas Browser, Claude Desktop, and WhisperFlow How Postiz went from $3K to $70K/month by becoming the social media tool for AI agents The agent-to-agent economy: why your next best customer might not be human Is SaaS dead? Andrew's nuanced take after 2,500+ founder interviews Why audience and platform stickiness are the only real moats when intelligence becomes a utility Liam's Claude automation workflows: auto-generating guest research, marketing assets in 5 minutes Vibe video editing and the future of AI-powered content production Episode Timestamps 00:00 - Introduction and welcome 00:28 - Andrew's background: building a $30M email newsletter empire 02:00 - Selling the business in his mid-20s and traveling the world 06:19 - Starting Mixergy and doing 2,500+ founder interviews 09:39 - The founders Andrew admires most: Wade Foster and Zapier's origin story 12:07 - How solving problems for free changes your career 12:51 - AI's shiny object syndrome: building for fun vs. solving real problems 14:36 - Andrew's mission: helping AI builders find real revenue 17:45 - Andrew's AI tech stack: VS Code, Claude Code, Atlas Browser, WhisperFlow 22:32 - The ideal future of work with AI agents 24:31 - What's most impressive and most underwhelming about AI right now 25:20 - Building a social listening tool with AI 27:08 - The SaaSpocalypse debate: can you vibe-code your own tools? 36:12 - Postiz: from $3K to $70K/month by selling to AI agents 38:17 - The agent-to-agent marketplace future 40:06 - Liam's Claude automation: auto-generating guest research briefs 43:19 - Real-time AI workflows with WhisperFlow and Claude 48:02 - Why investing time in AI compounds exponentially 50:05 - Creating marketing assets in 5 minutes with Claude 51:27 - Vibe video editing: the next frontier for content creators 53:42 - Thought experiment: what's defensible when intelligence is a utility? 55:39 - The bread maker analogy: why SaaS won't actually die 58:01 - What makes software defensible: switching costs and stickiness 01:00:47 - Postiz deep-dive: the agentic social media scheduling tool 01:03:26 - Agent-first businesses: newsletters, chat apps, and tools built for agents 01:08:51 - Where to find Andrew and closing thoughts Andrew's Socials: LinkedIn — https://www.linkedin.com/in/andrewwarner/ Website — https://thenextnewthing.ai Partner Links Book Enterprise Training — https://www.upscaile.com/ Subscribe to our free newsletter — https://www.theaireport.ai/subscribe Get free AI resources: https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2016: Pat Flynn shares how losing his dream job forced him to confront the hidden downside of rigid plans and ultimately led him toward a more flexible, opportunity-driven life. By learning to let go and adapt, he discovered that unexpected disruptions can open doors to more meaningful paths than the ones we carefully design. This perspective shift turns uncertainty into a powerful advantage for growth. Read along with the original article(s) here: https://goinswriter.com/plans/ Quotes to ponder: "Writing a plan makes you feel in control of things you can't actually control." "Plans are important to have, but they are dangerous to stick to." "You are in control of how you react to the curve balls life throws at you." Episode references: Rework by Jason Fried: https://www.amazon.com/Rework-Jason-Fried/dp/0307463745 Learn more about your ad choices. Visit megaphone.fm/adchoices
Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, keeping customers by choice instead of pressure, and why people are more likely to share their positive experience when you don't make it hard to go.Key Takeaways00:11 – Leaving should be just as easy as signing up03:23 – Offering a pause instead of forcing a full cancellation11:00 – Simplifying the buying experience from the start14:07 – How transparency builds long-term loyalty17:05 – Creating experiences that make people want to come backLinks and ResourcesRecord a video question for the podcastWatch The REWORK podcast on YouTubeBasecamp is the no-nonsense project management system. Sign up for free at Basecamp.comHEY is a fresh take on email. Sign up for a 30-day free trial at HEY.comFizzy is a modern spin on kanban. Sign up for free at fizzy.doBooks by 37signalsJason Fried on XDavid Heinemeier Hansson on X
Jason Fried didn't follow the startup rules most founders swear by. He rejected venture capital, refused to chase growth at all costs, and chose to stay small on purpose. What started as a scrappy web design agency turned into Basecamp, a multi-million-dollar business built on profitability, simplicity, and conviction. In this episode, Jason joins Ilana to challenge everything you think you know about scaling a business. He also opens up about how a single leadership decision caused 30% of his company to quit overnight, and how staying principled ultimately made the company stronger. Jason Fried is the co-founder and CEO of 37signals, the company behind Basecamp and HEY. For over 27 years, he has grown Basecamp into a multi-million dollar business without ever taking venture capital or chasing aggressive growth targets. In this episode, Ilana and Jason will discuss: (00:00) Introduction (03:18) Lessons from Selling Stereo Equipment as a Kid (06:58) Starting 37signals from Scratch (14:13) Pivoting to Software Through Basecamp (16:41) The Perks of Being a Small Company (27:24) The Policy That Made 30% of the Company Quit (31:45) Surviving the Backlash and Rebuilding the Team (39:21) Building Thicker Skin as a Leader (42:43) How to Incorporate AI Without Getting Carried Away (45:15) How Basecamp Is Reinventing Itself with Version 5 (48:56) Why Jason Won't Advise His Younger Self (54:07) Q&A: How to Decide Your Next Career Move Jason Fried is a co-founder and CEO of 37signals, the makers of Basecamp. He is a bestselling author of Rework and It Doesn't Have to Be Crazy at Work. Known for his contrarian approach to entrepreneurship, Jason emphasizes simplicity, profitability, and long-term thinking. For over 27 years, he has grown Basecamp into a multi-million dollar, fully profitable business without ever taking venture capital or chasing aggressive growth targets. Connect with Jason: LinkedIn: linkedin.com/in/jason-fried X: https://x.com/jasonfried Resources Mentioned: Jason's Books: Rework: https://www.amazon.com/Rework-Jason-Fried/dp/0307463745 It Doesn't Have to Be Crazy at Work: https://www.amazon.com/Doesnt-Have-Be-Crazy-Work/dp/0062874780 37signals' Website: https://37signals.com Basecamp's Website: https://basecamp.com Leap Academy: Ready to make the LEAP in your career? There is a NEW WAY for professionals to fast-track their careers and leap to bigger opportunities. Check out our free training today at https://bit.ly/leap--free-training
Knowing when to stop is harder than it sounds. In this episode, Jason Fried and David Heinemeier Hansson talk about the moment when more work stops helping and starts getting in the way. They share how to recognize when something is done, why chasing perfection can do more harm than good, and how putting the pencil down at the right time leads to better results.Key Takeaways00:11 – The "pencils down" phase of product development01:24 — Testing by the entire company03:17 — AI Workflow & vibe coding09:58 — Speed vs durability15:08 — Refinement & cutting features18:08 — Full launch strategy20:00 — “Give It Five Minutes” MindsetLinks and ResourcesRecord a video question for the podcastWatch The REWORK podcast on YouTubeBasecamp is the no-nonsense project management system. Sign up for free at Basecamp.comHEY is a fresh take on email. Sign up for a 30-day free trial at HEY.comFizzy is a modern spin on kanban. Sign up for free at fizzy.doBooks by 37signalsJason Fried on XDavid Heinemeier Hansson on X
Profit matters, but it's not the whole story. In this episode, Jason Fried and David Heinemeier Hansson talk about building a company around independence instead of endless growth. They reflect on finding the right size for a business, keeping costs low to preserve freedom, and choosing a long, sustainable run over chasing scale at any cost.Key Takeaways00:10 – Finding your “orbit” when you don't need to keep pushing for more03:39 – Letting go of the idea that growth has to be endless09:05 – Choosing independence instead of outside pressure17:48 – Keeping costs low so you have room to try things your way19:57 – Why steady can beat getting biggerLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward.Key Takeaways00:11 – Letting your gut guide decisions03:54 – Strengthening instincts through real choices05:08 – Sometimes the best move is simply to build it07:49 – Breaking free from analysis paralysis15:02 – Real products bring real feedback17:11 – Learning to trust your own judgment18:26 – Welcoming feedback instead of fearing itLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates.Key Takeaways00:12 – Putting AI tools to work06:42 – Using AI to reclaim time, not replace thinking12:19 – Where 37signals sees thoughtful implementation fitting in17:16 – Why rushing adoption can backfire18:25 – The ongoing debate from the customer perspective21:45 – Why workforce changes aren't always tied to automation25:40 – Human interaction still mattersLinks and ResourcesThe owner's word weighs a ton by Jason Fried on Signal v. NoiseFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Jason Fried, co-founder of Basecamp and HEY, joins Wes Bush to unpack what fuels his “challenger” approach to building software. Jason shares why he has been more public lately, how being an underdog shaped his motivation, and why he loves shipping products that surprise people, especially when a small team takes on problems most assume require massive headcount. They dig into Jason's product philosophy: build what you personally need, avoid “validation” theater, and let the market be the only real judge. Jason explains the difference between resonance and validation, why he believes asking customers hypothetical questions leads teams astray, and how strong point of view can be a durable differentiator when features get commoditized. The conversation also covers why 37signals writes books, why they do not obsess over attribution, how product-led growth became their default, and what it really takes to maintain products over time. Jason closes with advice for founders on risk, independence, and the billboard message he would share with every B2B SaaS builder. Key Highlights: 01:52 - Why Jason Got More Social (He's Building Again)03:10 - The Underdog Mindset and Where It Came From06:43 - Building to Surprise: Why HEY Went Full Stack08:10 - How New Product Ideas “Pick” You12:16 - Why Jason Refuses to “Validate” Ideas Upfront14:01 - Finding a Real Point of View Without Faking It20:11 - Why the Books Exist (Sharing the “Recipes”)25:53 - Product-Led Growth: Let the Product Sell Itself28:43 - When to Build More Products and When to Focus36:26 - Founder's Job: Inject Risk, Then Trust Your Gut Resources: Basecamp (Jason's company): https://basecamp.comConnect with Jason Fried on LinkedIn: https://www.linkedin.com/in/jasonfried/
Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void.Key Takeaways00:11 – Writing customers from a real inbox05:21 – Building real relationships with the people who use your product11:34 – Keeping the line open after the first exchange14:07 – Why email still feels more personal than sliding into DMs19:29 – Getting to know who your customers actually are21:55 – Why real human connection is still the pointLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
The confetti's settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line.Key Takeaways00:10 – What happens shortly after launch02:09 – Dialing the team back05:10 – Product touch ups and enhancements06:16 – Returning to a familiar work rhythm07:16 – Balancing the product push with real breaks10:39 – Not letting early signups call the shots20:32 – Sticking with what works for your team22:00 – Putting the product ahead of quick money moves27:26 – Why launch buzz doesn't last foreverLinks and ResourcesThe Great Falls of Boeing, Intel, and Apple from David Heinemeier Hansson's HEY WorldFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
A fresh batch of listener questions leads this week's conversation. Jason Fried and David Heinemeier Hansson talk through how they approach product walkthroughs, what's ahead for open code at 37signals, and why a little fun still belongs in serious software.Key Takeaways00:22 – Recording product walkthroughs without scripts or polish11:45 – Writebook as an open source product15:04 – How the 37signals team uses Basecamp and Fizzy together22:52 – The quiet joy of Easter eggs and playful details in softwareLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Coming up with a product name doesn't have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.Key Takeaways00:10 – How Fizzy got its name and what it was almost called04:29 – No name ever checks every box10:25 – When an available domain influences the choice13:18 – The legal realities17:26 – What's behind the name Omarchy (and how do you actually say it?)20:12 – Good names work by making an easy connectionLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Leadership today is no longer about commanding the ship. It is about setting the right outcomes, assembling the right teams, and trusting decision-making where the work actually happens.In this episode, we unpack a fundamental shift in how high-performing organizations should operate in a world that changes every ninety days. The leader's job is not to make sixty percent of the decisions. The leader's job is to define the outcome, create psychological safety, and architect teams that can execute with speed, ownership, and accountability.We explore why command-and-control leadership breaks under modern complexity, how ninety-day outcome-based pods create clarity and momentum, and why dynamic shared ownership allows organizations to move faster without sacrificing trust or alignment.Drawing inspiration from leaders like Jason Fried, this conversation reframes leadership as orchestration, not domination—outcomes over hierarchy. Trust over control. Teams that draft around capability, not title.This is not about soft leadership. It is about disciplined clarity, radical transparency, and building systems that enable people to make the right decisions at the right time.This is the Business of Alignment.
Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They talk about borrowing from the past without getting stuck in it, giving new concepts time to catch on, and keeping space for creativity as products evolve.Key Takeaways00:11 – Letting strong ideas travel between products02:49 – Giving each product its own design voice07:26 – Bringing back old features when it makes sense12:03 – Avoiding nostalgia just for the sake of it17:55 – Using real-world use to guide product improvements22:10 – Keeping your creative process flexible23:57 – Leaving space for fun in the design31:13 – Designing around feel instead of rulesLinks and ResourcesNewcity Design magazineSegura Inc. (Carlos Segura's Design Firm)Fizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Five Questions About The Ag Robotics Revolution (FIRA 2024 Reflections)The Next Great Ag Equipment Brand will be Autonomy-First with Charlie Andersen of BurroAutonomous Sprayers with Gary Thompson of GUSSMaking Spot Spray Technology Accessible With Jaisimha Rao of Niqo RoboticsThe Path To Superhuman Farming with Curtis Garner and Brent Shedd of Verdant RoboticsCategory Design with Dan SchultzTHE BIG REGRESSION (by Jason Fried on X) I attended FIRA USA a few months ago, which is a great event focused on agricultural robots and autonomous solutions. Like I did last year, I wanted to share some reflections on the current state of the ag robotics sector. Today you'll hear from AgTonomy CEO Tim Bucher and Ecorobotix CEO Dominique Mégret on today's episode about how autonomy in agriculture is much more than a way to reduce labor needs. It's about re-thinking what it means to farm better. And while these solutions are finding their footing, we're still a long way from widespread adoption. We talk about both the opportunities and the challenges of ag robotics and automation on this episode!
Release day always looks smooth from the outside. Behind the scenes, there's a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms.Key Takeaways00:00 – Introduction00:10 – How Fizzy's launch came together02:17 – Choosing what really needs to ship in V108:51 – The downside of announcing dates too far ahead12:33 – How algorithms have reshaped marketing23:37 – Building buzz through word of mouth30:00 – It all comes down to building a solid productLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Ever wondered why so many remote teams fall apart while others scale to $100M and beyond… without burning out? This episode is a raw, practical look at exactly what it takes to build and lead a remote-first organization that actually works, not just in theory, but in the trenches.Cameron Herold sits down with Ryan Montgomery, COO of ClickFunnels, to expose the real playbook behind thriving distributed teams, rapid-fire decision making, relentless innovation, and building systems that keep a visionary CEO's wildest ideas on track. You'll hear the battle-tested culture moves, hiring decisions, and frameworks that eliminated chaos as ClickFunnels vaulted from scrappy startup to industry king.Don't let unpredictable growth, relentless tech changes, or a “too many ideas” CEO destroy your progress! Listen now for exclusive, battle-proven insights you won't get on any other COO podcast. Miss this conversation and risk getting left behind chasing hacks instead of building something legendary.Timestamped Highlights[00:00] – How a rejected idea turned into a $100M phenomenon[02:35] – The radical decision that forever changed ClickFunnels' growth[04:28] – Why most teams struggle with remote culture—and the proven fix[09:55] – The secret to keeping a visionary CEO happy without burning out your team[13:39] – What to throw away from your last company if you want to survive hypergrowth[18:44] – How ClickFunnels keeps employee turnover shockingly low[25:31] – The Go Meeting: an addiction for solving obstacles at lightning speed[32:06] – When and why “killing sacred cows” saved the company[41:03] – What Ryan wishes he'd known before leading thousands through explosive changeAbout the GuestRyan Montgomery is the Former Chief Operating Officer at ClickFunnels, where he's been instrumental in scaling the company from a small startup to a global, remote-first powerhouse serving nearly 100,000 customers. A seasoned software engineer and relentless problem solver, Ryan is celebrated for building high-performance teams, architecting resilient systems, and distilling visionary energy into repeatable growth engines.
Open source has always played a big role at 37signals. This week, Jason Fried and David Heinemeier Hansson share why they're drawn to working in the open, and how that mindset carries into their newest product, Fizzy.Key Takeaways00:12 – Why open source continues to matter at 37signals05:12 – Sharing work publicly pushes quality higher09:55 – How open source fits into Fizzy's SaaS setup15:15 – Treating open source as a gift19:41 – Getting direct feedback in unfamiliar but fun ways 22:56 – How the team decides what goes into Fizzy and what doesn't24:34 – A Danish language lessonLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
There's a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it's time to ship.Key Takeaways00:12 – Recognizing when a product is ready to meet the world02:55 – Strip things back to the essentials first07:32 – Weighing real-world feedback from early users10:03 – Add the final layer of polish without overdoing itLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.do"Quality: The Concept2 RowErg" from Jason's HEY WorldRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they've made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn't for them, and why simple, steady pricing beats clever tricks.Key Takeaways00:11 – The pricing experiments over the years10:48 – Why 37signals avoids enterprise deals18:05 – How Basecamp's pricing style differs from HEY's25:12 – Avoiding gimmicks and overthinking31:03 – Fizzy's pricing modelLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they're really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face.Key Takeaways00:14 – How 37signals approaches its twice-a-year meetups01:52 – What's required and what's optional04:09 – The deeper purpose behind bringing everyone together07:51 – Finding the right blend of scheduled time and free time16:37 – The limits of video calls23:22 – Yes, there's fun, but it's still a work tripLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they're looking for, and how it all shapes the final version. It's a rare peek into the “guests are coming over” phase of building Fizzy.Key Takeaways00:12 – Inside Fizzy's early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – Cutting the to-do list down to what truly matters09:59 – Why early access is different from beta testingLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it's time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what's coming in Basecamp 5.Key Takeaways00:10 – A walk through of Basecamp's evolution03:00 – How to recognize when it's time for a new version05:52 – Pricing considerations11:42 – There's no perfect moment to ship a new version13:16 – How and when to evaluate customer feedback18:58 – A sneak peek at Basecamp 5 featuresLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
37signals makes tens of millions in profit every year but Jason Fried isn't all that interested in running a business.Instead, he cares most about making great products—like Basecamp, HEY, and Ruby on Rails—products that are centered around a single, coherent idea. These products are complete wholes, where each piece matters—like a Frank Lloyd Wright house or a vintage car.But how do you create products like that?In this conversation, we talk to Jason about what two decades of building 37signals has been like—and how to build products that have soul.If you found this episode interesting, please like, subscribe, comment, and share!Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It's usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribeFollow him on X: https://twitter.com/danshipperListen to Working Smarter wherever you get your podcasts, or visit workingsmarter.aiTimestamps:00:00:00 - Start00:00:32 - Introduction00:02:06 - What architecture, watches, and cars teach us about software00:10:54 - How Jason thinks AI plays into product-building00:20:58 - How developers at 37signals use AI00:25:47 - Jason's biggest realization after 26 years of running 37signals00:29:58 - Where Jason thinks luck shaped his career00:32:41 - What Jason would do if he were graduated into the AI boom00:37:22 - Dan asks for advice on running a non-traditional company like Every00:46:39 - Why staying true to yourself is the only way to build something lasting00:49:38 - Wholeness as the north star for building products—and companiesLinks to resources mentioned in the episode:Jason Fried: Jason Fried (@jasonfried), Jason FriedMore about 37Signals: 37signalsThe book about architecture by Christopher Alexander: The Timeless Way of Building
With the launch of Fizzy getting closer, 37signals co-founders Jason Fried and David Heinemeier Hansson use this episode to answer listener questions about the upcoming product. They talk about how Fizzy and Basecamp will coexist, why aesthetic design choices matter, and which AI features are actually worth using.Key Takeaways00:11 – Fizzy and Basecamp, competitors or complementary?02:00 – Finding the right tools that fit your workflow11:39 – Why aesthetics matter in software18:45 – Not every AI feature adds real valueLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Get your personalized AI Growth Cheatsheet here. Check out a great highlight from Jon's chat with Jason Fried, founder of 37signals.This clip is from episode 128, originally aired in May 2024. You can find the original episode at this link, or on your favourite streaming platform.___Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.Get a free Marketing ROI Checkup with JD's team here.Grow your business with JD's marketing agency Influicity here.Learn how to drive revenue with social media with the 15-day challenge here.Download JD's free business playbooks here.Get JD's bestselling book, Marketing Superpowers here. Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.
Time has a way of reshaping what we believe, and sometimes, what we've published. In this week's episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters.Key Takeaways00:10 – The change in perspective on multiple products03:15 – The team needed for the company's expansion05:28 – Recognizing when you've taken on too much09:16 – The real value of writing ideas down12:35 – Advice on launching new products while maintaining previous onesLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don't give them results. They talk about how meaningful marketing comes from genuine support and real connection.Key Takeaways00:12 – Why marketing ROI looks different for every business10:35 – Spend your marketing budget on companies and people you believe in17:35 – What kinds of marketing actually does work for 37signals28:02 – How AI is making the authentic human connection stand outLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.Key Takeaways00:11 – What the “11th hour” looks like before a product launch03:50 – How to weigh deadlines against final release decisions05:44 – The importance of customer onboarding11:18 – A playful touch added to Fizzy's logo15:30 – Why version 1.0 is just the beginningLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
In their book REWORK, 37signals' co-founders Jason Fried and David Heinemeier Hansson caution against glorifying nonstop work. In this week's podcast, they tackle a listener's questions related to the chapter Workaholism and dig into employee management including how to measure productivity and how to track progress. They explain why simple conversations often matter more than complex systems.Key Takeaways00:15 – Judge productivity by paying attention and staying engaged07:50 – Tracking progress doesn't require complicated systems11:44 – Conversations matter more than systems; don't be a coward15:11 – When work ramps up, handling busier times without burning outLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
In this spontaneous post-workout episode of The E1B2 Collective Podcast, AJ dives deep into a powerful insight inspired by Jason Fried of Basecamp. Too many companies rely on executives to drive innovation and take risks — but the reality is, those at the top are often too far removed from the day-to-day to create real, rapid change.AJ explores why empowering individual contributors to take calculated micro-risks is the key to sustainable growth, innovation, and long-term success. With guardrails in place, frontline employees can become the engine of new ideas, customer impact, and consistent revenue growth — helping organizations scale from $10M to $150M without losing their soul or agility.Whether you're a CEO, a manager, or an individual contributor, this episode challenges you to rethink who in your organization truly has the power to innovate — and how to unleash them.
Curious how Jason Fried and David Heinemeier Hansson keep their attention where it counts? In this episode of The REWORK Podcast, the 37signals co-founders join host Kimberly Rhodes to talk about the different ways they approach focus. From procrastination that sometimes pays off to meditation and visualization, Jason and David share their tips for finding and maintaining focus. Key Takeaways00:44 – What procrastination really tells you05:30 – Traditional and alternative meditation practices13:28 – Breaking through a creative block16:35 – Building a work schedule that makes focus easierLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Get your personalized AI Growth Cheatsheet here. Check out a great highlight from Jon's chat with Jason Fried, founder of 37signals.This clip is from episode 128, originally aired in May 2024. You can find the original episode at this link, or on your favourite streaming platform.Subscribe to JD's newsletter here.Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.
37signals' co-founders Jason Fried and David Heinemeier Hansson share more about their business than many founders. In this episode of The REWORK Podcast, they chat with host Kimberly Rhodes about why transparency is important to them. They talk about how sharing openly can double as marketing, the upside of showing work that's still in progress, and why timing matters when deciding what to put out to the public.Key Takeaways00:13 – Why transparency matters at 37signals03:07 – Everything is marketing09:22 – Letting people follow along while the work is happening12:43 – Knowing when and what to shareLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.Key Takeaways:00:12 – How 37signals' marketing started organically with a blog02:53 – Authenticity is a must when writing07:02 – Patience is key to growing an audience08:18 – Don't let algorithms dictate your content13:08 – Make time to write while your ideas are fresh16:21 – Marketing is simply transferring enthusiasm22:22 – Audiences want to see behind the curtainLinks and Resources:Record a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Undiscovered Entrepreneur ..Start-up, online business, podcast
Did you like the episode? Send me a text and let me know!!Podcast Episode: Building Virtual Teams for StartupsWelcome to another episode of Business Conversations With PI, where we answer the most pressing questions for new entrepreneurs and startup founders. In this episode, we dive deep into the world of virtual teams, remote work, and actionable strategies for building a successful business in the digital age.Key Topics & Timestamps[0:00] IntroductionMeet your hosts and learn about the mission of Business Conversations With PI.Why AI-powered advice is a game-changer for entrepreneurs.[1:30] The Value of Remote Work for StartupsHow remote teams reduce overhead costs and increase flexibility.Accessing a global talent pool and fostering innovation.[2:10] Top Benefits of Virtual TeamsReduced overhead costs.Increased flexibility and productivity.Wider talent pool.Improved collaboration and communication.Enhanced innovation through diversity.[3:07] How to Find and Recruit Virtual Team MembersUsing job boards (Indeed, Glassdoor, LinkedIn).Leveraging social media for recruitment.Attending virtual networking events.Asking for referrals and using freelancer platforms (Upwork, Fiverr).[4:03] Hiring on a BudgetOffering equity as compensation.Hiring interns and recent graduates.Bartering services and seeking volunteers.Implementing performance-based compensation models.[5:07] Tips for Hiring InternsPartnering with universities and using student-focused job boards.Promoting opportunities on social media.Creating valuable, growth-oriented internship experiences.Offering stipends or travel expenses to attract top candidates.[6:13] Recommended Books for Building Virtual TeamsExpert book recommendations to help you master remote team management and startup leadership.Mentioned BooksVirtual Teams: People Working Across Boundaries with Technology by Jessica Lipnack and Jeffrey StampsRemote: Office Not Required by Jason Fried and David Heinemeier HanssonThe Culture Code: The esbootcamp.wearejonesinfor.com Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.com Skoob at Gettin' Basted Facebook PageAcross The Start Line Facebook Community Find out what one of the four hurdles of stop is affecting you the most!!If you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom
Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to field a fresh round of listener questions. They share perspectives on when coding assistance makes sense, finding a co-founder to compliment your skills, business succession planning, and more.Key Takeaways:00:17 – When AI coding tools help vs. when they get in the way05:44 – Does start-up success require a co-founder?10:02 – Small business succession planning15:46 – Honing the skill of coming up with new product ideas21:41 – New ideas are often just solving existing problemsLinks and Resources:Record a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
In this solo episode of the Print Hustlers Podcast, Bruce shares 15 hard-hitting business lessons inspired by the book Rework by Jason Fried and David Heinemeier Hansson (the founders of Basecamp/37signals).
In this episode, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about why résumés, job titles, and career timelines take a back seat to what really matters when hiring — your actual work. They share how real-world examples cut through the noise, and open doors for people who may not have a traditional path.Key Takeaways:00:00 – Episode highlights00:10 – Why final hiring decisions come down to a candidate's actual work03:50 – The 37Better redesign project07:27 – How real project work reduces the guesswork of hiring14:29 – Why creating work outside your portfolio shows your range and creativity20:02 – Hiring when it hurtsLinks and Resources:“Years of Evidence” from Jason Fried's HEY WorldThe 37Better Project (archived)Record a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
This week on The REWORK Podcast, 37signals' co-founders Jason Fried and David Heinemeier Hansson explore a listener question about approaching software as art. They discuss the importance of having a point of view as you're building products.Key Takeaways:00:15 – Great software helps customers see things from the creator's perspective07:31 – A company's worldview comes through in the product14:09 – Your product's point of view evolves as it takes shape18:35 – The creation process is meant to stay flexible20:05 – Solve one problem at a time to maintain a clear development flowLinks and Resources:Record or upload a video question for Jason and DavidGet Basecamp for free at Basecamp.comBooks by 37signalsHEY World | HEYREWORK podcast merchThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
37signals' co-founders Jason Fried and David Heinemeier Hansson are back behind the mic with host Kimberly Rhodes. This week, they're discussing balancing personal interests, health, and hobbies with business success. They discuss building a healthy company without it taking over your life.Key Takeaways:01:12 – Why business health is all about balance05:48 – The hidden cost of overcomplicating your business08:36 – Taking a closer look at how you're spending your time15:10 – Leaders should be available18:57 – The downside of over scheduling your days20:44 – Basecamp's approach to requesting people's time25:26 – Your outside interests don't have to tie back to workLinks and Resources:Record or upload a video question for Jason and DavidGet Basecamp for free at Basecamp.comBooks by 37signalsHEY World | HEYREWORK podcast merchThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1760: James Altucher unpacks the hidden assumptions that silently steer businesses toward failure, revealing how questioning these ingrained beliefs can unlock innovation, reduce risk, and spark new opportunities. By challenging the status quo and recognizing the cognitive traps we fall into, entrepreneurs can reshape their strategies and think more clearly in a constantly changing market. Read along with the original article(s) here: https://jamesaltucher.com/blog/biggest-assumptions-business/ Quotes to ponder: "Assumptions are like barnacles on a ship. Eventually, they slow you down and you sink." "Nobody knows anything. If they did, they'd be doing it." "When you question every assumption, you end up with better ideas." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Rework by Jason Fried and David Heinemeier Hansson: https://www.amazon.com/Rework-Jason-Fried/dp/0307463745 The Innovator's Dilemma: https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1760: James Altucher unpacks the hidden assumptions that silently steer businesses toward failure, revealing how questioning these ingrained beliefs can unlock innovation, reduce risk, and spark new opportunities. By challenging the status quo and recognizing the cognitive traps we fall into, entrepreneurs can reshape their strategies and think more clearly in a constantly changing market. Read along with the original article(s) here: https://jamesaltucher.com/blog/biggest-assumptions-business/ Quotes to ponder: "Assumptions are like barnacles on a ship. Eventually, they slow you down and you sink." "Nobody knows anything. If they did, they'd be doing it." "When you question every assumption, you end up with better ideas." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Rework by Jason Fried and David Heinemeier Hansson: https://www.amazon.com/Rework-Jason-Fried/dp/0307463745 The Innovator's Dilemma: https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780 Learn more about your ad choices. Visit megaphone.fm/adchoices
Dan Shipper is the co-founder and CEO of Every. With just 15 people, Every publishes a daily AI newsletter, ships multiple AI products, and operates a million-dollar-a-year consulting arm—all while their engineers write virtually zero code. It's the most radical example of AI-first operations, and Dan is a prolific writer who has become a leading voice on how AI is transforming the way we build and work.Learn:1. Why Dan thinks AI won't steal jobs en masse—and may actually reshore many jobs to the U.S.2. The most underrated AI tool for non-programmers3. An inside look at Every's AI-first workflow4. Why every company needs an “AI operations lead”5. How Dan's team uses an arsenal of AI agents (Claude, Codex, “Friday,” “Charlie”) in parallel, treating each AI like a specialist with unique strengths6. Why generalists will thrive in an AI-first world, as rigid job titles blur and everyone becomes a “manager” of AI tools7. Dan's playbook for making any company AI-first—from the CEO setting the example, to hosting internal prompt-sharing sessions, to upskilling teams on AI tools—Brought to you by:CodeRabbit—Cut code review time and bugs in half. Instantly: https://www.coderabbit.ai/DX—A platform for measuring and improving developer productivity: https://getdx.com/lennyPostHog—How developers build successful products: https://posthog.com/lenny—Transcript: https://www.lennysnewsletter.com/p/inside-every-dan-shipper—Where to find Dan Shipper:• X: https://x.com/danshipper• LinkedIn: https://www.linkedin.com/in/danshipper/• Podcast: https://every.to/podcast—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome and introduction(04:04) Hot takes on AI and job reshoring(07:06) The power of Claude Code for non-coders(14:35) The future of AI in business operations(18:45) AI's role in enhancing human skills(22:26) The evolution of AI tools and their applications(25:40) Building an AI-first company(29:50) Innovative AI operations and team dynamics(35:35) Dan's AI stack(41:26) Compounding engineering(48:29) The impact of AI on learning and development(50:10) Accelerating career growth with AI(51:36) Revolutionizing code review and workflow(53:07) The importance of coding knowledge(57:26) Building AI-driven products(01:02:01) Innovative fundraising strategies(01:08:45) Consulting and AI adoption in companies(01:17:01) The allocation economy and future skills(01:20:12) The value of generalists in the AI age(01:24:07) Lightning round and final thoughts—Referenced:• Claude Code: https://www.anthropic.com/claude-code• Gemini CLI: https://blog.google/technology/developers/introducing-gemini-cli-open-source-ai-agent/• Microsoft Copilot: https://copilot.microsoft.com/• Cursor: https://www.cursor.com/• Base44: https://base44.com/• Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo: https://www.lennysnewsletter.com/p/the-base44-bootstrapped-startup-success-story-maor-shlomo• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Plato's Argument Against Writing: https://fs.blog/an-old-argument-against-writing/• From ChatGPT to Instagram to Uber: The quiet architect behind the world's most popular products | Peter Deng: https://www.lennysnewsletter.com/p/the-quiet-architect-peter-deng• Granola: https://www.granola.ai/• Tobi Lutke's post on X about context engineering: https://x.com/tobi/status/1935533422589399127• Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook• Every: https://every.to/• Cora: https://www.cora.computer/• Sparkle: https://makeitsparkle.co/• Spiral: https://spiral.computer/• Lex: https://lex.page/• Nathan Baschez on LinkedIn: https://www.linkedin.com/in/nbashaw/• Kate Lee on LinkedIn: https://www.linkedin.com/in/kate-lee-506768/• Katie Parrott on LinkedIn: https://www.linkedin.com/in/katieparrott/• Animalz: https://www.animalz.co/• Rachel Woods on X: https://x.com/rachel_l_woods• Nityesh Agarwal on LinkedIn: https://www.linkedin.com/in/nityeshaga• Claude Opus 4: https://www.anthropic.com/claude/opus• Codex: https://openai.com/index/introducing-codex/• Superwhisper: https://superwhisper.com/• Wispr Flow: https://wisprflow.ai/• Notion: https://www.notion.com/• Kieran Klaassen on LinkedIn: https://www.linkedin.com/in/kieran-klaassen/• Friday: https://www.friday.run/• Charlie: https://www.gocharlie.ai/product/ai-agents/• Avengers: https://en.wikipedia.org/wiki/Avengers_(Marvel_Cinematic_Universe)• Alex Duffy on LinkedIn: https://www.linkedin.com/in/alex-d/• Danny Aziz on LinkedIn: https://www.linkedin.com/in/dannyaziz/• Dia: https://www.diabrowser.com/• Reid Hoffman's website: https://www.reidhoffman.org/• Starting Line VC: https://www.startingline.vc/• Walleye Capital: https://walleyecapital.com/• At This $10 Billion Hedge Fund, Using AI Just Became Mandatory: https://every.to/podcast/at-this-10-billion-hedge-fund-using-ai-just-became-mandatory• Reflexive AI usage is now a baseline expectation at Shopify: https://x.com/tobi/status/1909251946235437514• Klarna CEO Sebastian Siemiatkowski on Getting AI to Do the Work of 700 Customer Service Reps: https://www.sequoiacap.com/podcast/training-data-sebastian-siemiatkowski/• The Pin Factory: https://www.adamsmithworks.org/pin_factory.html• Deadwood on HBO: https://www.hbo.com/deadwood• Joel Spolsky on X: https://x.com/spolsky• Jason Fried's website: https://world.hey.com/jason• Jason Fried challenges your thinking on fundraising, goals, growth, and more: https://www.lennysnewsletter.com/p/jason-fried-challenges-your-thinking• Sam Harris's website: https://www.samharris.org/• Bill Simmons on X: https://x.com/billsimmons—Recommended books:• War and Peace: https://www.amazon.com/War-Peace-Vintage-Classics-Tolstoy/dp/1400079985• Anna Karenina: https://www.amazon.com/Anna-Karenina-Leo-Tolstoy/dp/0143035002• Playing and Reality: https://www.amazon.com/Playing-Reality-Routledge-Classics-86/dp/0415345464• The Death of Ivan Ilyich: https://www.amazon.com/Death-Ivan-Ilyich-Leo-Tolstoy/dp/1468014315• A Swim in a Pond in the Rain: https://www.amazon.com/Swim-Pond-Rain-Russians-Writing/dp/1984856022• The Master and His Emissary: The Divided Brain and the Making of the Western World: https://www.amazon.com/Master-His-Emissary-Divided-Western/dp/0300245920/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com
The extended leadership team (those just below the C-suite) often finds itself stuck between translating strategy and triaging dysfunction. They're tasked with cross-functional execution, but are rarely equipped, empowered, or aligned to pull it off. And in most organizations, this group is caught in a cycle of managing up, managing down, and managing chaos all around—with very little time or clarity left to lead. This week, Rodney and Sam take a closer look at what's really going on with extended leadership teams, why they matter so much, and what gets in their way. From power dynamics and peer competition to vertical incentives and missing cross-functional glue, they pull apart the system that makes this group so hard to organize—and so critical to transformation. They also share field-tested tactics that can turn this underutilized layer into an OS-upgrading powerhouse. -------------------------------- Let's work together: https://www.theready.com/working-together Get our newsletter: Sign up here. Follow us: LinkedIn Instagram -------------------------------- Mentioned references: Fruit Roll-Ups leadership teams org design ep: AWWTR Ep. 13 Sunshine Zone: Depthfinding Ep. 3 Basecamp (aka 37signals) and managers Haier and managers Twilight Zone: Depthfinding Ep. 4 mission-based teams (MBTs): FoHR Ep. 1 Jason Fried & "company as the product" 00:00 Intro + Check-In: What is one of your favorite low tech work hacks? 02:53 The Pattern: The extended leadership team is trapped between strategy and execution 05:17 The C-suite's peace comes at the expense of chaos in the extended leadership team 09:04 Silos and competition between departments 12:52 Functions don't truly understand what other functions contribute 15:40 The true work of the extended leadership team 21:40 External pressure on GenX and Millenial leaders reinforces the status quo 27:56 Idea 1: Identify shared purpose of your extended leadership team 30:45 Idea 2: Top missions for cross-functional leadership teams 35:21 Idea 3: Chartering a leadership team “role” for shared participation and ownership 37:52 Wrap up: Leave us a review and share the show with your colleagues Sound engineering and design by Taylor Marvin of Coupe Studios.
David Heinemeier Hansson (aka DHH) is a legendary programmer, creator of Ruby on Rails, co-owner & CTO of 37signals that created Basecamp, HEY, & ONCE, and is a NYT-best-selling author (with Jason Fried) of 4 books: REWORK, REMOTE, Getting Real, and It Doesn't Have To Be Crazy At Work. He is also a race car driver, including a class-winning performance at the 24 hour Le Mans race. Thank you for listening ❤ Check out our sponsors: https://lexfridman.com/sponsors/ep474-sc See below for timestamps, transcript, and to give feedback, submit questions, contact Lex, etc. Transcript: https://lexfridman.com/dhh-david-heinemeier-hansson-transcript CONTACT LEX: Feedback - give feedback to Lex: https://lexfridman.com/survey AMA - submit questions, videos or call-in: https://lexfridman.com/ama Hiring - join our team: https://lexfridman.com/hiring Other - other ways to get in touch: https://lexfridman.com/contact EPISODE LINKS: DHH's X: https://x.com/dhh DHH's Website: https://dhh.dk/ Ruby on Rails: https://rubyonrails.org/ 37signals: https://37signals.com/ DHH's books: Rework: https://amzn.to/44rSKob Remote: https://amzn.to/44GFJ91 It Doesn't Have to Be Crazy at Work: https://amzn.to/46bzuwx Getting Real: https://amzn.to/4kzoMDg SPONSORS: To support this podcast, check out our sponsors & get discounts: UPLIFT Desk: Standing desks and office ergonomics. Go to https://upliftdesk.com/lex Lindy: No-code AI agent builder. Go to https://go.lindy.ai/lex LMNT: Zero-sugar electrolyte drink mix. Go to https://drinkLMNT.com/lex Shopify: Sell stuff online. Go to https://shopify.com/lex NetSuite: Business management software. Go to http://netsuite.com/lex OUTLINE: (00:00) - Introduction (00:58) - Sponsors, Comments, and Reflections (08:48) - Programming - early days (26:13) - JavaScript (36:32) - Google Chrome and DOJ (44:19) - Ruby programming language (51:30) - Beautiful code (1:09:31) - Metaprogramming (1:12:52) - Dynamic typing (1:20:10) - Scaling (1:33:03) - Future of programming (1:50:34) - Future of AI (1:56:29) - Vibe coding (2:05:01) - Rails manifesto: Principles of a great programming language (2:29:27) - Why managers are useless (2:38:48) - Small teams (2:44:55) - Jeff Bezos (3:00:13) - Why meetings are toxic (3:07:58) - Case against retirement (3:15:15) - Hard work (3:20:53) - Why we left the cloud (3:24:04) - AWS (3:33:22) - Owning your own servers (3:39:35) - Elon Musk (3:49:17) - Apple (4:01:03) - Tim Sweeney (4:12:37) - Fatherhood (4:38:19) - Racing (5:05:23) - Cars (5:10:41) - Programming setup (5:25:51) - Programming language for beginners (5:39:09) - Open source (5:48:01) - WordPress drama (5:59:18) - Money and happiness (6:08:11) - Hope
In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer a fresh round of listener questions. They share how they stay focused when new ideas pop up, how structured work periods lead to steady progress, and why they're careful about adding too much to their products.Key Takeaways:00:18 – Staying grounded by tackling one thing at a time06:08 – How scheduled work cycles keep the team on track11:58 – Trimming complexity to keep products lean20:21 – A preview of what's in store for Basecamp 5Links and Resources:Record or upload a video question for Jason and DavidGet Basecamp for free at Basecamp.comBooks by 37signalsHEY World | HEYREWORK podcast merchThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X