Podcast appearances and mentions of liz murphy

Today's guest, Liz Murphy is one of those you eagerly follow online (she was a knitting pattern designer and shared her family's homesteading journey) and feels like you know her in real life.  In fact, even though she doesn't know your name, you're pretty sure she's one of your dear friends, she just doesn't know it yet!  At least that's what happened to me!  (is that sketchy? ;-) Over a year ago, Liz announced online that, to her very own surprise, she was shifting gears from designer knitting patterns and into offering mediumship readings.  Her email was grounded and heart-centered and I remember reading it in awe of her bravery.Shortly after I booked a reading and had an experience that I can't logically explain.  We talk a bit about it on the show!We also talk about how Liz and her family live a life different than most and how allowing herself to shift gears and pivot when it feels right have given her a life she loves.mediumlizmurphy.comtina@kinshiphandwork.com

We're back with another exciting conversation about #INBOUND24, because HubSpot has dropped their first round of featured speakers!Ryan Reynolds Join the Hollywood star as he gives the audience an in-depth look into his ventures outside of acting. He'll touch on his production company Maximum Effort, his advertising platform MNTN, as well as his many other ventures including his recent reinvention as the co-owner of Wrexham Football Club. Join this special closing session to gain a better insight into how Ryan decides where to invest his time and energy and how he brings a growth mindset to everything he does.Serena WilliamsSerena has spoken about the early mornings and late nights that come with her latest chapter as founder of Serena Ventures, the venture capital fund backed and founded by her in 2017, crediting this latest challenge as part of her love of “reinventing herself in different and authentic ways.” Serena will provide her insights and learnings on this new entrepreneurial phase of her life in a special conversation with celebrated media voice Kara Swisher.Kara Swisher Recognized as Silicon Valley's most feared but revered journalist, Kara Swisher's unparalleled access to industry leaders has positioned her as the oracle of the tech world since the mid-90s. Whether it's a tech trend, a new innovative company that is making waves, or a groundbreaking interview, Swisher is always at the forefront. Join the award-winning journalist, podcast host, and founder of Recode as she shares her insights about where the technology industry has been and where it's going over the next few years.

The beginning of a new year is the perfect time to review your systems for marketing and fundraising. But as you evaluate your processes, it's equally important — if not more — to also evaluate how you measure success and improvement in your programs. Of course, it takes more than just logging into Google Analytics. In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we're counting the Five Fundraising Measurement Mistakes to Avoid in 2024. Allegiance Group + Pursuant agency leaders Liz Murphy, EVP of Client Relationships, and Kim Richardson, AVP of Client Strategy, share what they've learned in their years of experience and with clients so you can better measure your digital channels. These are the most common pitfalls fundraisers and markets can fall into: 1. Not having a measurement mark 2. No system set up for channel attribution 3. No way to integrate data across platforms 4. Not having web analytics set up properly 5. Not being prepared for the ever-changing digital landscape