PodSpot - The UK HubSpot Podcast

In this episode 59 of PodSpot, we sit down with Ed Turner, Website Manager at Allica Bank, to explore how HubSpot CMS is driving smarter, faster digital growth. Ed shares how Allica Bank built a standout digital experience for established businesses often overlooked by traditional lenders and increased conversions by 30–40% in the process. From A/B testing to stakeholder alignment, Ed unpacks the tools, tactics, and mindset behind a high-performing website that adapts quickly and delivers real value. If you work in digital strategy, web operations, or business transformation, this episode is packed with practical takeaways to sharpen your approach.   Key discussion points: 05:15 - Ed Turner's Journey to Allica Bank  12:33 - Website Conversion Optimisation Through AB Testing  17:20 - The Role of HubSpot CMS in UX  20:50 - Improving Website Conversion Rates Through Redesign  23:30 - Challenges and Triumphs in Digital Strategy   Want to learn more about RevOps and HubSpot? Visit our website: https://www.karman.digital/services/revops-services  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

In this episode of Podspot, Jon Pittham hosts Jade Falkenbridge, founder of Attributed Marketing, to explore the transformative potential of Revenue Operations (RevOps) in professional services. Jade shares her expertise in aligning sales, marketing and client services to streamline revenue generation. The discussion covers the integration of data, technology and processes to create cohesive teams dedicated to revenue goals, emphasising the importance of aligning with the evolving needs of CFOs. Jade highlights the complexities of implementing RevOps, noting the challenges posed by disconnected systems and misaligned definitions. Leadership buy-in is crucial for success, as the transformation requires significant commitment and can take up to 18 months to achieve. The episode dives into the current drivers of RevOps, including AI advancements and digital transformation, stressing the need for a clear vision to navigate these challenges.   Key discussion points: 06:04 - RevOps Alignment for Professional Services 17:29 - Maximising Value and Quick Wins 22:08 - Campaign Value and Revenue Metrics 28:16 - Building a Strong Revenue Operations Team   Want to learn more about RevOps and HubSpot? Visit our website: https://www.karman.digital/services/revops-services  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

In this insightful episode of PodSpot, Jon Pittham welcomes Ryan Hall, founder of Friday Solved, to discuss the transformative impact of RevOps and SalesOps on modern sales strategies. With over 23 years of experience, Ryan shares his journey from aggressive sales tactics to a more relationship-focused approach. The conversation delves into the role of HubSpot in building scalable sales systems, highlighting the non-linear nature of the B2B sales journey. Ryan and Jon explore how technology, particularly AI, is reshaping sales operations. They discuss the importance of segmenting the sales funnel and aligning tasks with individual skills, allowing businesses to maximise the potential of their sales teams. The episode also emphasises the critical role of aligning sales and marketing under unified leadership, fostering collaboration and celebrating sales successes. Join Jon and Ryan as they uncover the power of RevOps and SalesOps in driving sales transformation and discover actionable insights to revolutionise your sales processes.   Key discussion points: 04:35 - Building Scalable Sales Systems 09:47 - Leveraging Technology and Data in Sales 15:20 - The Non-Linear B2B Sales Journey 18:42 - Enhancing Sales Efficiency with AI 22:53 - Aligning Sales and Marketing for Success 27:10 - Celebrating Sales Team Successes   Want to learn more about RevOps and HubSpot? Visit our website: https://www.karman.digital/services/revops-services  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

In this technical deep dive, Jon Pittham is joined by HubSpot experts Jon Dean and Jaime Boardman to explore some of the most impactful HubSpot updates of 2024. This episode focuses on advanced tools like React, APIs, and webhooks, highlighting how these updates enhance customisation, speed, and overall functionality for businesses. The discussion also touches on wishlist features for 2025, with plenty of practical insights for developers and users alike.   Key discussion points: 9:20 - APIs and CRM Extensions 11:06 - Webhooks in HubSpot 15:04 - GraphQL for HubSpot 17:32 - Improved API Documentation 22:19 - Wishlist for 2025   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

HubSpot's relentless innovation in 2024 has brought a wave of beta features reshaping the CRM, sales, and marketing landscape for businesses. In episode 55 of PodSpot, Director, Jon Pittham sits down with some of  Karman Digital's HubSpot experts Ryan Clark  (Head of HubSpot Services) and Samantha Mumby-Harrison (CRM Specialist) to explore the year's standout updates on HubSpot in part one of a two part series. From AI-powered breakthroughs to smarter tools for managing data, this conversation digs into the possibilities these new features unlock. How are businesses already seeing the benefits? What's making life easier for marketers, sales teams and ops managers? And what's next for HubSpot in 2025? Whether you're looking for fresh ideas to optimise your workflows or curious about the future of HubSpot, this episode is packed with practical insights and bold predictions.   Key discussion points: 01:46 - AI-Powered Innovation 06:13 - Lead Scoring Improvements 10:17 - Breeze Ecosystem 22:57 - Challenges in Feature Adoption 30:27 - Wishlist for 2025   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

Migrating data into a new CRM is often more complex than anticipated. In episode 54 of PodSpot, Jon Pittham sits down with John Bohnert, a CRM Migration Specialist at HubSpot, to demystify the process. From scoping your project to ensuring data integrity, John provides a wealth of insights for businesses looking to make the move. John explains that every migration comes with its own set of challenges, whether it's managing vast amounts of relational data or coordinating multiple departments. He highlights the importance of prioritising essential data, noting that not every piece of information needs to make the transition. Using HubSpot's data quality tools, businesses can address issues such as duplicates and inconsistencies after the migration, streamlining what can otherwise be a laborious process. A standout point in the discussion is John's take on data cleansing. Rather than investing time in perfecting data beforehand, he suggests leveraging HubSpot's robust capabilities to clean and organise data post-migration. This not only saves time but also helps teams become more familiar with the platform's functionality. For businesses embarking on a CRM migration, John's advice is clear: focus on bringing over what's essential in a usable format and embrace the iterative nature of data management. Tune in to the full episode for more practical tips and expert insights on making your HubSpot migration a success.   Key discussion points: 05:30 - Common Migration Challenges 11:15 -  Stakeholder Involvement 17:00 - Handling Bad Data 23:45 - Managing Duplicates and Relational Data 30:20 - Migration Process Tips   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

In episode 53 of PodSpot, host Jon Pittham is joined by Joe Fulton, Senior UX designer at Karma Digital, to explore the intricacies of Conversion Rate Optimisation (CRO) within the HubSpot ecosystem.   Joe emphasises how leveraging HubSpot's tools can significantly improve user engagement and conversion rates. The conversation highlights the importance of data-driven decision-making and how understanding user behaviour through analytics can lead to more effective strategies.   The pair also addresses common misconceptions about CRO, particularly the tendency to prioritise traffic volume over conversion efficiency. Joe shares insights on optimising user experience by identifying friction points in the conversion process and by focusing on creating personalised experiences and utilising HubSpot's features effectively, businesses can realign their marketing strategies to maximise conversions and drive growth.   Key discussion points: 1:35 -  Understanding CRO in the Context of HubSpot  13:06 - Applying Design-Driven Approaches to CRO  20:48 - Benchmarking and Measuring Success   25:39 - What's Next in HubSpot's CRO Capabilities   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

On this episode of PodSpot, we're unpacking the future of sales and marketing with the latest AI updates from HubSpot's Inbound 2024! Join Jon Pittham, Founder/Managing Director and Ryan Clark, Head of HubSpot Services at Karma Digital, to dissect how Breeze AI and Breeze Intelligence are transforming the landscape.  These cutting-edge tools are designed to shoulder the burden of administrative tasks, freeing up sales teams to focus on what they do best—engaging with prospects. Plus, get the inside scoop on the new Breeze AI agents, including Breeze Social, Content, and Prospecting, which are set to streamline workflows and enrich your data, making your processes smoother and more unified than ever. This episode also explores how integrating CRM functionality with third-party tools via app cards in HubSpot is changing the game. These app cards bring external app data right into HubSpot, creating a seamless and productive experience. Ryan and Jon discuss the importance of data integration for maximising the capabilities of AI and discuss the evolving role of AI versus human contributions in sales and service.  Listen to the end as the pair share their excitement about the potential to build AI agents for various business functions, even for those without a development background, opening up a world of opportunity for agencies and businesses alike.  Don't miss out on this comprehensive look into the future of AI in HubSpot!   Key discussion points: 01:04 - The power of AI in HubSpot 10:35 -  Empowering sales with AI integration   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

In this episode of PodSpot, Jon Dean, HubSpot Development Team Manager and Chris Brown, Senior Developer here at Karman Digital discuss the benefits of using HubSpot for website management. They highlight HubSpot's built-in security and maintenance, which allow businesses to focus on content creation without worrying about technical issues. The platform's scalability, marketer-friendly interface, and recent AI-powered content creation tools are key features that make it suitable for businesses of all sizes. The conversation also covers advanced features like smart content, embedded content versatility and HubDB for sophisticated data management. The recent updates to HubSpot's Content Hub, including AI tools for blog writing, image generation and translations, demonstrate its comprehensive capabilities. These tools enhance productivity and accessibility, offering a powerful, all-in-one solution for managing and optimising online presence for businesses of all sizes.   03:16 - 41:10 03:16 - HubSpot's advantages in website management and security 06:04 - Who HubSpot is suitable for 14:22 - Advanced features and smart content 21:43 - Content Hub and AI tools 37:12 - HubDB and its applications 41:10 - Reporting capabilities in HubSpot   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

In this episode of PodSpot, host Jon Pittham is joined by HubSpot Senior Product Marketing Manager, Gabe Wahhab to discuss HubSpot's latest innovation, the Content Hub. They explore the challenges marketers face today, the transformative role AI plays in content marketing and how HubSpot's Content Hub is designed to streamline and enhance content creation.  Gabe shares insights on new features like Remix, AI-powered blog generation, podcasting tools and the integration of smart content into WordPress. They also discuss the roadmap for future advancements in Content Hub, including the exciting potential of the content specialist agent and AI video.  Tune in to understand how to maximise your marketing strategies with HubSpot's cutting-edge tools.   Key Discussion Points: 02:01 Challenges in Modern Content Marketing 03:41 The Evolution of Customer Journeys 07:42 HubSpot's Content Hub: Features and Benefits 09:52 AI-Powered Content Creation 12:37 Transition from CMS Hub to Content Hub 22:05 Personalisation and Smart Content 29:16 Future Roadmap and Exciting Developments   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

In this episode of PodSpot, Jon Pittham, director and founder of HubSpot consultancy agency, Karman Digital, speaks with industry expert and consultant, Nick Goring about the evolutionary journey of both Karman Digital and HubSpot over the past five years.  They discuss the shift from HubSpot being perceived primarily as a marketing tool to becoming an all-encompassing business platform. Nick highlights the importance of understanding HubSpot's true capabilities and the need for business leaders to grasp the potential of integrating HubSpot with other platforms.  The conversation also explores the future of AI in enhancing customer relationships and how both Karman Digital and HubSpot are poised to adapt to these technological advancements. The episode underscores the importance of trust, client engagement and continuous questioning in leveraging HubSpot's full suite of services.   Key Discussion Points: 01:37 - The Evolution of HubSpot 09:00 - Karman Digital's Transformation 13:51 - The Role of Technology in Business 24:34 - AI and the Future of Business 30:50 - HubSpot's Brand and Trust 36:06 - Insights and Future Perspectives   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts

Content Design is a relatively new term in the realm of content marketing, gaining traction over the last 3 to 5 years. But what exactly is Content Design and how can businesses maximise the results of their content marketing efforts?   On this episode of PodSpot, Ian Townshend is joined by Karman Digital's previous Content Designer, Jamie Beech, to discuss how businesses can harness the power of data to achieve their content objectives. Together, they delve into the history of content design, the power of usability testing, topics like information architecture and content design through the lens of HubSpot.

One year on from the launch of ChatGPT, we learn exactly how HubSpot are harnessing the revolutionary technology.  Expect to hear Julia and her team's favourite AI tools for marketing efficiency, the real results of using AI in marketing efforts and updates already making a difference for users.   

Answer: HubSpot In the latest episode of SpotLight, a show that dives deep into the archives of PodSpot, we hear from two business leaders, Alice De Courcy, Chief Marketing Officer at Cognism, and James Leavesley, former Chief Revenue Officer at TradeKart. Taken from episodes 5 and 44, we'll be hearing about the practical realities of optimising and customising HubSpot, through the lens of enterprise level business.  Expect WordPress and Squarespace comparisons, the power of the HubSpot API and two very happy Karman Digital partners. 

In this special episode, Karman Digital's Elysha Shave and Phil Thomas answer their team's most frequently asked questions. From workflow efficiency and data migration right through to the importance of organisation and communication, sit back and enjoy as the pair weave through topics.

In the latest episode of SpotLight, a show that dives deep into the archives of PodSpot, we look back and answer the question: how a successful  campaign be ensured? We'll be hearing from Managing Director at Karman Digital, Jon Pittham, Head of Digital, Matt Wood and Claire Rowling, as we define a campaign and find out what a successful planning stage looks like. We'll also learn about the power of the HubSpot campaign tool, the importance of accurate reporting and much more. 

In episode 45 of PodSpot, the UK's only HubSpot themed podcast, Karman Digital's HubSpot team seize the microphones from Ian Townshend and discuss the importance of a smooth HubSpot implementation phase. Listen and learn about the importance of strong communication, the necessity of a 'discovery phase' and the number one factor that determines a successful implementation project. 

In the latest episode of SpotLight, a show that dives deep into the PodSpot archives, we look back and answer the question: what makes HubSpot development and content management so special?  Expect a final judgment on the HubSpot vs Wordpress debate, a comprehensive run through of some of the key web-dev and content management tools, and much more. 

In episode 44 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by James Leavesley, Chief Revenue Officer at London based tech start-up, TradeKart. In a wide ranging, 40+ minute discussion, we learn how TradeKart were able to level up their growth ambitions by utilising custom integrations and HubSpot.

In our first episode of a new series "SpotLight", We'll be bringing you bite-sized wisdom from our experts and partners from over the last 2 years, helping you to harness the power of digital and HubSpot.   In our first episode, we'll be casting our ears back to 2021, hearing what Jason Mcfeetors and Jaime Boardman had to say on low and no-code integration technology. 

In episode 43 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend returns to the studio with integrations lead at Karman Digital, Jaime Boardman.  This week, the pair sit down and take a look at the power of custom integrations within HubSpot.

In episode 42 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend returns to the Karman Digital studio with friend of the podcast, Matt Wood. This week, we learn how Service Hub supports enterprise level service teams and allows them to deliver a world class customer service experience. 

In episode 41 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by developers Jon Dean and Chris Brown in the Karman Digital podcast booth.  The trio sit down for a 40 minute discussion, covering a range of topics, from UX (User Experience) to HubSpot's roadmap for development in the coming years. 

In this episode of PodSpot, the UK's number one HubSpot themed podcast, host Ian Townshend is joined by HubSpot's very own Senior Customer Onboarding Specialist, Siobhan Brady. From security and information management through to integrations and automation, this episode is brimming with insights. 

In this special episode of PodSpot, we hear from Karman Digital's Matt Wood and HubSpot consultant Sam Turner, directly from Inbound 2022. The pair pore over the key insights they picked up at the annual HubSpot event in Boston - from a new SEO and social media tool to HubSpot's scope for future growth. 

In episode 38 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend sits down with Head of Digital at Karman Digital, Matt Wood, to discuss HubSpot training. What is it? When will your business need it and what should you avoid when it comes to HubSpot training? Listen and find out. 

In episode 37 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by Vidyard Account Executive, Chris Van Praag, to discuss the power of video marketing within HubSpot. 

In episode 36 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by linked-in sensation and Senior Inbound Sales Professor at HubSpot, Kyle Jepson. The pair sit down for a 35 minute conversation, discussing a wide variety of topics, from HubSpot's early years and philosophy to the tools it possesses today that help drive mid-to-enterprise level growth. 

In this episode of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend sits down with PodSpot veteran and HubSpot expert Matt Wood to discuss all things HubSpot automation.  

In episode 34 of PodSpot, the UK's only HubSpot themed podcast, Karman Digital's Head of Growth, Ian Townshend, takes the seat to host MD Jon Pittham for the first time. The pair tackle HubSpot customisation, the advantages and it's potential perils.

In episode 33 of PodSpot, the UK's only HubSpot themed podcast, host Matt Wood catapults himself into the technical world of low-code and no-code technology.

In episode 32 of PodSpot, the UK's only HubSpot themed podcast, host Matt Wood dives into the deep and sometimes awkward world of data migration and management with Managing Director of Karman Digital, Jon Pittham.  About to switch your CRM to HubSpot? Need to know the key considerations before making the jump? Maybe you just want the low down on the best tools to migrate and manage your data. Whatever the reason, this podcast has you covered. 

In episode 31 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Jon Pittham, Managing Director here at Karman Digital. Together they delve into microservices. What are they and how do they interact with HubSpot?

In episode 30 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Sabine Schmidt, Senior Inbound Consultant at HubSpot. Together they delve into HubSpot Service Hub, the purpose built customer service toolset within HubSpot.

In episode 29 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Paul Hogg, Performance Marketer, at Karman Digital. They discuss SEO for your HubSpot website and how you can optimise it using various tools and strategies.

In episode 28 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Claire Rowling, Senior Account Manager, and Jon Pittham, Managing Director, at Karman Digital. They discuss campaign management and how to identify the strategies you will use to support your business goals

In episode 27 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Sam Turner, HubSpot expert and Consultant. Together they discuss why alignment between HubSpot and your business strategy is the key to success.

In episode 26 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Jon Pittham, Managing Director, and Alex Ahmadu, Digital Consultant at Karman Digital. Together they discuss HubSpot onboarding, covering everything from initial planning to optimising usage.

In episode 25 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Ari Plaut, Principal Product Marketing Manager at HubSpot. Together they discuss HubSpot's newest product: Operations Hub. The duo cover everything from what sparked the idea for the new hub to where it's going next.

In episode 24 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Matt Wood, Digital Strategist at Karman Digital. Together they discuss HubSpot's chatbot functionality and how to make the most of it.

In episode 23 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Sam Turner, HubSpot Consultant and Jon Pittham, Managing Director at Karman Digital. Together they discuss managing CMS Hub's key tools and functionality.

In episode 22 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Jon Pittham, Managing Director at Karman Digital. Together they discuss managing integrations and API.

In episode 21 of PodSpot, the unofficial UK HubSpot podcast, host Kerry Thompson talks to Zack Wolfson, Senior Developer Advocate in Developer Relations at HubSpot. Together they discuss the API - what is it, how it can be used and what is next for HubSpot and API.

In episode 20 of PodSpot, the unofficial UK HubSpot podcast, host, Kerry Thompson, brings you a conversation between Jon Pittham, Managing Director of Karman Digital, and Caleb Buscher, Channel Account Manager at HubSpot. Together they discuss the HubSpot CRM - how it came to be what it is today and where it is headed.

In episode 19 of PodSpot, the unofficial UK HubSpot podcast, we bring you a conversation between Kerry Thompson, PR & Digital Engagement Manager, and Jon Pittham, Managing Director of Karman Digital. Together they discuss what to look for when choosing a HubSpot Solutions Partner agency to work with.   Formerly hosted by ClientsFirst.

In episode eighteen of PodSpot, the unofficial UK HubSpot podcast, we bring you a conversation between Kerry Thompson of Karman Digital and Lisa Kelly of HubSpot. Together they discuss HubSpot portals and how you can get more out of them.   Formerly hosted by ClientsFirst.

In episode seventeen of PodSpot, the unofficial UK HubSpot podcast, we bring you a conversation between Kerry Thompson and Matt Wood of Karman Digital. Together they discuss the campaigns tool in HubSpot - how it works and when to use it.   Formerly hosted by ClientsFirst.

In episode sixteen of PodSpot, the unofficial UK HubSpot podcast, we bring you a conversation between Kerry Thompson and the Karman Digital development dream team; Jon Dean and Chris Brown. Together they discuss HubSpot modules: What are they? How do they work? And how can they help your website?   Formerly hosted by ClientsFirst.

In episode fifteen of PodSpot, the unofficial UK HubSpot podcast, we bring you a conversation between Kerry Thompson and Matt Wood of Karman Digital. Together they discuss HubSpot workflows: What are they? How do they work? And how can they help businesses?   Formerly hosted by ClientsFirst.

In episode fourteen of PodSpot, the unofficial UK HubSpot podcast, Kerry Thompson, PR and Engagement Manager at Karman Digital, talks with Jon Pittham and Gemma Hayes, Directors at Karman Digital. Together they explore what digital will look like in 2021.   Formerly hosted by ClientsFirst.

In episode thirteen of PodSpot, the unofficial UK HubSpot podcast, we bring you a conversation between Kerry Thompson and Jon Pittham of Karman Digital. Together they discuss how some HubSpot users aren't utilising HubSpot to its fullest potential, and how that can change.   Formerly hosted by ClientsFirst.