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We’ll hear from Ad Age’s Jeanine Poggi about this year’s Super Bowl commercials: why brand are trying to keep their campaigns controversy-free and what representation looks like for the country’s most-watched event. Plus, inflation data analysis with FHN Financial’s Chris Low and an update on nuclear fusion technology from Europe.
We’ll hear from Ad Age’s Jeanine Poggi about this year’s Super Bowl commercials: why brand are trying to keep their campaigns controversy-free and what representation looks like for the country’s most-watched event. Plus, inflation data analysis with FHN Financial’s Chris Low and an update on nuclear fusion technology from Europe.
Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more. Hosted on Acast. See acast.com/privacy for more information.
Jeanine Poggi, Editor of Ad Age, joins Marketing Matters to discuss Marketing News of the week including new Twitter CEO, Cannes Lions Predictions, Ad Age's survey on Black-owned media companies and more! Hosted on Acast. See acast.com/privacy for more information.
Would you attend a Super Bowl party with valet parking? Ad Age's Jeanine Poggi joins the show to break down Super Bowl commercials with the guys. Who won the night? Who lost? Are the glory days of SB commercials behind us? Mike Golic called the game from the sideline and tells us what he saw and reports that Andy Reid tried to call a timeout on a play that resulted in a TD for the Chiefs but couldn't run to call it fast enough. Learn more about your ad choices. Visit megaphone.fm/adchoices
Would you attend a Super Bowl party with valet parking? Ad Age's Jeanine Poggi joins the show to break down Super Bowl commercials with the guys. Who won the night? Who lost? Are the glory days of SB commercials behind us? Mike Golic called the game from the sideline and tells us what he saw and reports that Andy Reid tried to call a timeout on a play that resulted in a TD for the Chiefs but couldn't run to call it fast enough. Learn more about your ad choices. Visit megaphone.fm/adchoices
Would you attend a Super Bowl party with valet parking? Ad Age's Jeanine Poggi joins the show to break down Super Bowl commercials with the guys. Who won the night? Who lost? Are the glory days of SB commercials behind us? Mike Golic called the game from the sideline and tells us what he saw and reports that Andy Reid tried to call a timeout on a play that resulted in a TD for the Chiefs but couldn't run to call it fast enough. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jeanine Poggi, Editor at Ad Age, joins Marketing Matters to talk about Super Bowl Commercials, trends, winners/losers, predictions and more!
This Super Bowl weekend, millions of eyes will be trained on TVs around the world to watch the big game — and the multi-million-dollar advertisements that come with it. We check in with Jeanine Poggi, editor of the publication Ad Age, to see what brands have up their sleeves this year. The NFL, meanwhile, is facing a lawsuit from a group of former players over the league’s handling of disability claims. And, a look at why video game prices are starting to deviate from the normal $60 for a new release. Need some Econ 101? Sign up for our Marketplace Crash Course and get weekly lessons to complete at your own pace!
This Super Bowl weekend, millions of eyes will be trained on TVs around the world to watch the big game — and the multi-million-dollar advertisements that come with it. We check in with Jeanine Poggi, editor of the publication Ad Age, to see what brands have up their sleeves this year. The NFL, meanwhile, is facing a lawsuit from a group of former players over the league’s handling of disability claims. And, a look at why video game prices are starting to deviate from the normal $60 for a new release. Need some Econ 101? Sign up for our Marketplace Crash Course and get weekly lessons to complete at your own pace!
Companies are shelling out big bucks to get your attention during the big game. (0:21) Bill Mann discusses: - Chipotle maintaining their stance on prices - Dutch payment processor Adyen dealing with higher costs - Uber posting a profit in the 4th quarter thanks to the company's investments (10:30) Dylan Lewis talks with Ad Age editor Jeanine Poggi about some of the major brands looking to get your attention before, during, and after Super Bowl 57. Stocks discussed: CMG, ADYEN, UBER, FOXA, COIN, NFLX, TAP, BUD Host: Chris Hill Guest: Bill Mann, Dylan Lewis, Jeannie Poggi Producer: Ricky Mulvey Engineers: Rick Engdahl, Tim Sparks
Juneteenth is a powerful day in history that marks the end of slavery in this country. However, big companies have been criticized for commercializing the holiday. We speak with Jeanine Poggi of Ad Age on how companies have missed the mark and what they should consider going forward. The Fed’s interest rate hike of three quarters of a percentage point raises questions of what’s next, not only for the Fed, but for the economy.
Juneteenth is a powerful day in history that marks the end of slavery in this country. However, big companies have been criticized for commercializing the holiday. We speak with Jeanine Poggi of Ad Age on how companies have missed the mark and what they should consider going forward. The Fed’s interest rate hike of three quarters of a percentage point raises questions of what’s next, not only for the Fed, but for the economy.
How do you advertise things that either might not be available or just cost too much now? That’s the question for brands everywhere as they wrestle with a constantly locked supply chain and rising inflation. For some insight into this, we talked to Jeanine Poggi, editor at Ad Age. President Biden is nominating Michael Barr to be the Federal Reserve's top banking regulator.
How do you advertise things that either might not be available or just cost too much now? That’s the question for brands everywhere as they wrestle with a constantly locked supply chain and rising inflation. For some insight into this, we talked to Jeanine Poggi, editor at Ad Age. President Biden is nominating Michael Barr to be the Federal Reserve's top banking regulator.
The second part of our discussion with Ad Age’s Jeanine Poggi explores how this year’s Super Bowl commercials could reflect the diversity and inclusion efforts both in society and within the advertising industry itself. Christopher Low joins us for more talk about inflation’s effect on the markets.
The second part of our discussion with Ad Age’s Jeanine Poggi explores how this year’s Super Bowl commercials could reflect the diversity and inclusion efforts both in society and within the advertising industry itself. Christopher Low joins us for more talk about inflation’s effect on the markets.
Super Bowl Sunday isn’t just about the game on the field, it’s also been of the biggest days of the year for advertising. What can we expect from this year’s crop of commercials during an era where topics ranging from NFTs to crypto to diversity can be tackled in a TV spot? We speak to Jeanine Poggi, an editor at Ad Age, for some of the answers. Canadian trucker protests are disrupting the supply chain, and various groups have urged the Canadian government to resolve the matter. We take a look at the effects of inflation when it comes to meat prices.
Super Bowl Sunday isn’t just about the game on the field, it’s also been of the biggest days of the year for advertising. What can we expect from this year’s crop of commercials during an era where topics ranging from NFTs to crypto to diversity can be tackled in a TV spot? We speak to Jeanine Poggi, an editor at Ad Age, for some of the answers. Canadian trucker protests are disrupting the supply chain, and various groups have urged the Canadian government to resolve the matter. We take a look at the effects of inflation when it comes to meat prices.
Jeanine Poggi of "Ad Age" and Deborah Ager, writing coach and thought partner at Radiant Media Labs chat with Abby Auerbach, CCO, TVB and Executive Director, NEXT Women about being a woman in journalism and share their challenges and tips for optimizing writing skills for effective communication.
Super Bowl ad time are the most expensive you’ll find on television. So after companies spend the money, what’s the best advertising strategy to use with your time? Jeanine Poggi, senior editor at Ad Age, believes that branding (over a specific call-to-action) is the way to go.
Investors react to the escalating drama with Redditt, speculators, and GameStop. Johnson & Johnson reports Phase 3 trial results from its one-shot vaccine. Apple reports record-breaking revenue. Microsoft hits a new high on earnings. Facebook slides. Atlassian rises. Starbucks surprises. And Tesla dips. Motley Fool analysts Andy Cross and Ron Gross discuss those stories and weigh in on the latest from Mastercard, Visa, and General Motors. Ron and Andy share two stocks on their radar: NextEra Energy and Unity Software. Plus, Ad Age’s Jeanine Poggi previews the advertising for Super Bowl LV.
Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020
In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.
On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive momentum around its leagues, including the inaugural season of the Call of Duty league.
On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Christy Tanner, executive VP and general manager of CBS News Digital, and Elaine Quijano, anchor, CBSN, about the state of the streaming news marketplace.
Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, global head of diversity and inclusion, Droga5, on how to move multicultural marketing beyond a check box.
Ad Age's Jessica Wohl, Jeanine Poggi and E.J. Schultz on the early trends emerging in advance of advertising's biggest day of the year.
The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there’s still a staggering amount of money on the table: Roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. Ad Age media reporters Jeanine Poggi and Anthony Crupi break it all down in a spirited special upfront edition of Ad Lib.
Even in this increasingly fragmented media age, the Super Bowl is one of those rare television events that really captures the country. Nearly one in three Americans -- more than 100 million -- tunes into the game. And while the NFL viewership in past eras has been overwhelmingly male, that’s no longer true: for the Super Bowl, nearly half of television viewers are women. And yet, commercials that air during the Super Bowl are infamous for their retrograde, sexist portrayals of women. But in this year of Me Too, will commercials finally reflect a more enlightened view of women? Jeanine Poggi from AdAge joins Kurt to review some of more sexist spots from recent Super Bowls -- and a few feminist moments. Poggi says that advertisers -- and their agencies -- should be on notice. “Any advertiser who this year goes into the Super Bowl with an ad that’s showing women half-dressed or any of the stereotypes we’ve seen in the past, like the nagging woman,” Poggi says, “will get a lot of blowback.” Learn more about your ad choices. Visit megaphone.fm/adchoices
Even in this increasingly fragmented media age, the Super Bowl is one of those rare television events that really captures the country. Nearly one in three Americans -- more than 100 million -- tunes into the game. And while the NFL viewership in past eras has been overwhelmingly male, that’s no longer true: for the Super Bowl, nearly half of television viewers are women. And yet, commercials that air during the Super Bowl are infamous for their retrograde, sexist portrayals of women. But in this year of Me Too, will commercials finally reflect a more enlightened view of women? Jeanine Poggi from AdAge joins Kurt to review some of more sexist spots from recent Super Bowls -- and a few feminist moments. Poggi says that advertisers -- and their agencies -- should be on notice. “Any advertiser who this year goes into the Super Bowl with an ad that’s showing women half-dressed or any of the stereotypes we’ve seen in the past, like the nagging woman,” Poggi says, “will get a lot of blowback.” Learn more about your ad choices. Visit megaphone.fm/adchoices