POPULARITY
Hurray's Girl Beer isn't just another craft brand. It's a calculated rebellion against an industry stuck in the past. In this episode, Hurray's founder Ray Biebuyck joins Taste Radio editor Ray Latif and Brewbound managing editor Jess Infante to share her vision for a beer brand that doesn't just challenge convention, it openly mocks it. Witty, unapologetic, and intentionally unorthodox, Hurray's markets flavored light beers, including Pineapple Yuzu and Blueberry Lavender varieties, crafted not to honor tradition, but to disrupt it. The brand's satirical, female-forward positioning flips the script in a category that has long overlooked nearly a third of its audience: women. Ray discusses how Hurray's draws more from stand-up comedy than legacy brewing playbooks, using humor and irreverence as tools for connection, and conversion. She also reveals how this disruptive approach is translating into real-world traction, with Hurray's on track to reach over 3,000 retail locations, including Whole Foods, Trader Joe's, BevMo, Total Wine, Sprouts, and Walmart, by Q1 2026. Show notes: 0:25: Interview: Ray Biebuyck, Founder & CEO, Hurray's Girl Beer – Ray traces her roots back to New England and her early career in the corporate world, with stints at J.P. Morgan and WeWork after graduating from college in New York City. She discussed how, at the onset of the pandemic, she stepped in to support operations for a local beverage alcohol brand and recognized a gap in the market: a disconnect between male-dominated beer branding and female consumers. Ray eventually launched Hurray's Girl Beer in 2024 and shares the uphill journey of pitching a new beer brand in a male-dominated, slowing market, and how she carved out a niche by courting an underserved audience. She recalls self-distributing cases out of a Toyota Camry to landing shelf space in 200 retail doors across Los Angeles and Orange County and how Girl Beer secured distribution at Whole Foods, BevMo, and Total Wine. Ray also details the pivotal relationship with an Anheuser-Busch-aligned distributor, which accelerated growth and expanded reach and why she believes the brand is on track for a breakout year in 2026. Brands in this episode: Hurray's Girl Beer, Shacksbury Cider, Woodchuck Cider, Magic Hat, Ben & Jerry's, Seventh Generation, Green Mountain Coffee, Poppi, Olipop, Liquid Death, Garage Beer, Surfside, Budweiser, Bud Light, Golden Road, Elysian, Busch, Heineken, White Claw, Truly, Bud Light Seltzer, Michelob Ultra, Friday Beers
All sorts of magic, sports and otherwise...in the hat this Thursday.
Is it Hakeem, Shaq or Giannis many days until Blazers season...how bad must the Bills beat the Dolphins to get McDaniel fired...and the Magic Hat.
Lots of Magic for the show, not much left in Boulder and it's all magic for Giannis with Greece.
So much magic, so little time...but is anyone getting jiggy with it any more?
We can hardly contain our excitement for the start of the NFL season...wait, did we move to Seattle? Plus the Magic Hat is very full today.
Soooooo much magic, so little time...are these movies actually scary...where are all the 12s and more
Pocket snacks...and a season opening Sprague vs. Swag family showdown
The rare 9am edition of the Magic Hat...Dirt has a fashion dilemma tonight and what did Cam Ward learn from his practice scuffle.
Can't tell if Sprague is fired up for Hood to Coast...Dirty Poll countdown at #7 LSU...Who could be this year's Cam Ward in college FB....are we nostalgic for Lee Corso's swan song...Josh Pate is back this CFB season what is he most interested in to start the season...how does Dan Lanning feel about his team right now...will a tier 2 Power 4 team spoil the playoff party this year...the Magic Hat late in the show and Dirt has a fashion dilemma for tonight.
Kansas Jayhawk boosters...is PPV dead and more in the hat this week
How high was Swag taken...The Magic Hat...24 hours after we learned of the Blazers new potential owner how do we feel, what's next? A Dirty Poll preview for the #12 Oklahoma Sooners...Bo Nix sophomore slump? What is Hugh Freeze thinking?
Just how high did Swag get taken last night...after sleeping on Tom Dundon buying the Blazers, why are people so skeptical...plus the Magic Hat.
►► Dein kostenloses Erstgespräch: https://donjonverfuehrt.com/kostenlose-beratung/►►► Direkt zur Coaching-Anfrage: https://donjonverfuehrt.com/verfuehrer-coaching/Meine Bücher:Mein NEUES BUCH: Die dunkle Kunst der Verführung:Bestelle es JETZT vor und erhalte die Chance, eine Stunde Remote-Coaching zu gewinnen, indem ich über einen Knopf im Ohr dir in den Arsch trete, Frauen anzusprechen und deine Flirts zu verbessern. Alles was du dafür tun musst:Bestelle mein neues Buch vor und schick mir eine Bestellbestätigung an buch_donjonverfuehrt@outllook.com.Am Tag der Veröffentlichung wird der Gewinner ermittelt- Das Gewinnspiel gilt nur bis zum Tag der Veröffentlichung!1. Amazon.dehttps://www.amazon.de/Die-dunkle-Kunst-Verf%C3%BChrung-Praxiserprobte/dp/39696764442. Thalia.dehttps://www.thalia.de/shop/home/artikeldetails/A10750587453. Orellfuessli.chhttps://www.orellfuessli.ch/shop/home/artikeldetails/A1075058745Thalia.athttps://www.thalia.at/shop/home/artikeldetails/A1075058745►►► Das Player-Prinzip - Unkonventionelle Wahrheiten, Verhaltensregeln und Mindsets, um wirklich bei Frauen zu landen:https://amzn.to/33zszPj►►► Textgame Gun - Nummern in Dates verwandeln: http://bit.ly/Text-Game-Gun ►►► Mein Podcast: https://donjonverfuehrt.com/podcast/ ►►► Mein Instagram:https://www.instagram.com/donjon__verfuehrt__►►► Mein TikTok-Kanal:https://www.tiktok.com/@donjon_verfuehrtMeine besten Playlisten für dich:►►► Versteckte Kamera - LIVE FLIRTS: https://www.youtube.com/playlist?list=PLTzUh03XjlNuWAAF4kcDQBAvW-nBuD2-5►►► Die häufigsten FEHLER beim Verführen von Frauen: https://www.youtube.com/playlist?list=PLTzUh03XjlNv7SKMbZ0ohlTBnIFgAET_p►►► Reden lernen - Locker und frech kommunizieren:https://www.youtube.com/playlist?list=PLTzUh03XjlNuebAHHuUf2eUSGqjEkRneBAls professioneller Flirt-Trainer und Dating-Coach betreut DonJon hauptberuflich Klienten aus Deutschland, Österreich und der Schweiz, die ihr Dating-Leben verbessern wollen und sich mehr Erfolg mit Frauen wünschen. Durch seine praxisnahen Coachings hat er bereits über 2000 Männern dabei geholfen selbstbewusster und sicherer auf neue Frauen zuzugehen und diese für sich zu gewinnen. Egal ob du eine Beziehung, eine FreundschaftPlus oder ein One Night Stand suchst… DonJon ist dein Experte auf dem Gebiet, da er selbst seit vielen Jahren immer wieder aufs neue Frauen anspricht und verführt. ►►► Facebook-Fanpage: https://www.facebook.com/donjonverfuehrt ►►► offizielle Website: http://donjonverfuehrt.com/#erfolgbeifrauen #frauenansprechen #donjonverführt
Dirt and Swag throw a wet blanket over some of Sprague's magic in the hat this week
We need more Brad Johnson's...Rockies redefining bad in sports...all sorts of CFB and NFL preseason thoughts...the Magic Hat, visits from Brett McMurphy and Brady Henderson...plus adult pacifiers and is a CFB Red Zone on the horizon?
(0:00) Felger, Mazz, and Murray kick off the second hour debating whether the Patriots will be alright with Drake Maye or if they missed out on Jayden Daniels. (15:45) Thoughts on Jayden Daniels’ clutch factor for the Commanders last season, and caller reactions about the Daniels/Drake Maye discussion. (27:27) Revisiting the Magic Hat picking Jayden Daniels as the best quarterback in the 2024 Draft, plus more caller reactions on Drake Maye. (38:14) Commenting on if Drake Maye can put up numbers this season similar to Jayden Daniels’ last season.
Football is back Baby!, Mariners go all in by bringing Geno back to Seattle and the Magic Hat is overflowing on a Thursday
The Magic overfloweth on a Thursday with three segments of hot take sports and pop culture stories.
Football is Back Baby! The Mariners did it...a three segment Magic Hat...Ducks announce their Grateful Dead game...Trent Bray addresses the media after first practice of the season...NFL training camp news and nuggets...Joe Freeman is back on the Blazers beat and joins the Ticker...will Portland civic leaders put their money where their mouth is to keep the Blazers happy in Portland...and the MLB trade deadline heats up.
Hour 1 - The Amazon distribution center issue/controversy in Essex. What happened and why? Guests are Lois Whitmore of the Essex community opposition and Essex Reporter reporter Ella Ruehsen.Hour 2 - Fixing Burlington - among other topics - through the eyes of a a serial entrepreneur with Alan Newman, founder of Seventh Generation, Magic Hat, and many other Vermont businesses.
Swag had to adjust the guys' widgets to start the show, Bo Nix seeking Drew Brees' insight heading into year 2 then a full dose of the Magic Hat.
Was LeBron on roids? Salmon sperm for what? Is there a new cult in Arkansas? and did Paul George have surgery again?
The guys check on Swag after Manilow, and Open update...best Gillis lines from the ESPYs...The Magic Hat is back...CFB QB Tier lists are out, do they make any sense...Josh Peterson in Omaha hops on the Ticker...then lots of NFL nuggets in the final hour including the top 10 WRs in the League.
The guys check with Swag after his night at Barry Manilow, and Open Championship update and Shane Gillis' best jokes from the ESPYs, and the Magic Hat is back.
The Magic is back this week with tales of the opening week for CFB season, Trump stealing trophies, Shams being a sham, and failures to launch.
In Hour 1, Swag and Schultzy wonder if this is the USA's last chance to be relevant in soccer, dive into the Magic Hat, and more.
Yang Hansen....yep, we feel the same way...what are the Blazers doing, because we don't see it right now. Plus the Magic Hat.
The rest of the NBA Draft and some props to The Big Dumper
The guys reminisce over the final days of the schoolyear and field day...watching the role guys in the NBA Finals opening some draft wounds for Blazers fans...then the Magic Hat delivers.
The Mt. Rushmore of best boring athletes....more domed football stadiums...and which franchise looks worse.
Dirt's back...he recaps how the move is going...what a start to the Stanley Cup Final...and the Magic Hat has plenty to offer this Thursday.
Lots to marvel at in the Magic Hat this week...is softball better than baseball...is the Madden Jinx still a think...and should you follow back colleagues spouses?
Dirt's back...he updates us on his move...what a way to start the Stanley Cup Final...the Magic Hat...Sprague wasn't even trying to upset Blazers fans...NBA Finals Game 1 preview...can the Pacers give us more drama...Dirt would like a word with the Ducks Baseball Team...not ready for Charles Woodson, Jr...Ben Golliver on the Ticker and Dirt takes up for Nemec.
The guys blame Dame for this...how long is the Thunder run going to be now...Collin Wilson previews the NCAA Baseball Tournament...Sprague has a special Top 10 list for Dirt...we dip into the Magic Hat...should the NFL tweak the Salary Cap...The Pirates don't deserve Paul Skenes...good news for the Pirate...what Team USA Flag Football should do...and which college program is the most dominant in the state.
Scary Aussie Twins, RIP Jim Irsay and is the SODO MOJO back
Sprague hoping the golf bug biting his wife...flowers for the Pacers...the Magic Hat...then how will the pending sale of Blazers affect Joe & Chauncey's approach to the season...the NFL schedule release...An NBA draft preview in the Ticker...how much is riding on the 11th pick....how hard do you have to come for the cup...will OKC do it tonight...and a PGA check in.
Sprague wondering if the golf bug is biting his wife...who had the Pacers and T-Wolves both returning to the Conference Finals this year...and there's plenty of mystery in the Magic Hat this week...
So much from the sports world outside of the Playoffs that has our attention...what will the Magic Hat reveal?
The FAN's Conclave appears to be over...Do Boston fans really care about the Celtics? Then all sorts of mystery coming out of the Magic Hat...
Sprague looks for a comparison to what the Maple Leafs are doing...how creepy is Mark Zuckerberg and blowback for Dirt from Yesterday's Stat or Story.
How are the Celtics this bad in the 4th quarter...the Magic Hat providing on a Thursday, can the Knicks keep doing this, is there anything in the playoffs you are absolutely sure of, a ticker stop in Pittsburgh, Dirt catches us up on some MLB musings, Nick Saban to the rescue for college football and some concert etiquette.
Tip of the cap to the Mariners...when you have hoarders in the family...when Sprague becomes a women's college basketball coach and lost to reveal in the Magic Hat.
The random sports stories that stoked the curiosity of Dirt & Sprague from the past week.
Dealing with hoarders in the family...if Sprague became a women's college basketball coach...the Magic Hat is full of wonderment...can't we get past the LeBron-MJ debate and celebrate Ant...did you see what the Blazers did with their coaching staff...David Samson on the Ticker, could a new Blazers owner be on the way...Dirt can't get enough of the Belichick saga...the NIL misinformation has to stop...NBA Playoff ratings way up, and our best bets for all the Game 6 action tonight.
The NBA Playoffs are getting spicy, the NFL Draft looks like one of the larger crapshoots in years, Dan Lanning speaks before the Ducks Spring Game, plus the Magic Hat and the Ticker stops in the Big Apple.
The guys excited to play golf today and wish for their youth with a little less technology...is Jimmy OK, a Cup Check then plenty of amazement in the Magic Hat this week.
Plenty of Magic in the hat this week with Pink Ponies, Will the Thrill, the always meritocratic CFB Playoff Committee and bad influencers.
The guys wonder if they should be giving life and career advice...what happened to the Kings...and the Magic Hat has been restocked for the week.
The guys question their life and career advice, recap night 2 of the NBA Play-In tournament, dive into the Magic Hat, wonder what they would do with Travis Hunter...muse over NFL news and notes, check in with recruiting expert Brandon Huffman and embrace debate over the RBC.