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Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
The opportunity people need to take advantage of, and where marketers are getting it wrong, is you can get organic views and virality and still have a pull-through strategy to get ROI. What if you can use blockchain technology to make every content view on TikTok count? Listen to Benoit Vatere, CEO and Founder at Mammoth Media, as he discusses how blockchain and TikTok work together. Show NotesConnect With: Benoit Vatere: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
When Liquid Death wanted to launch in Target, it needed a way to drive people from its growing digital presence to retail. How did they pull it off and sell out at Target at launch? TikTok campaigns. Have you been struggling to find success on TikTok and want to know how Liquid Death did it? Listen to Benoit Vatere, CEO and Founder of Mammoth Media, as he discusses how Liquid Death leverages TikTok for brand building. Show NotesConnect With: Benoit Vatere: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
The opportunity people need to take advantage of, and where marketers are getting it wrong, is you can get organic views and virality and still have a pull-through strategy to get ROI. What if you can use blockchain technology to make every content view on TikTok count? Listen to Benoit Vatere, CEO and Founder at Mammoth Media, as he discusses how blockchain and TikTok work together. Show NotesConnect With: Benoit Vatere: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
When Liquid Death wanted to launch in Target, it needed a way to drive people from its growing digital presence to retail. How did they pull it off and sell out at Target at launch? TikTok campaigns. Have you been struggling to find success on TikTok and want to know how Liquid Death did it? Listen to Benoit Vatere, CEO and Founder of Mammoth Media, as he discusses how Liquid Death leverages TikTok for brand building. Show NotesConnect With: Benoit Vatere: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. I am talking with Benoit Vatere who is the CEO and founder of Mammoth Media, and he is absolutely at the cutting edge of new ways that brands are reaching their people and providing experiences both in the digital world and the physical world, and even somewhere in between.Listen in as we talk about:[2:33] How did brands leverage Web1? What was the mindset behind it and what did they hope to accomplish?[7:50] How/When did the mindset shift from thinking of the web like a digital billboard to realizing that they could deliver a different experience to their customers?[13:31] What were cutting-edge brands doing in early Web2 but before the rise of social media?[16:17] How did branding and messaging change after the release of smartphones (especially the iPhone)?[20:46] How were brands adopting the early phases of social media? [25:01] What is really exciting about Web3?[29:36] What should brands not ignore as we move into the latest phase of brand experiences?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.
It was a quick 9 holes that allowed Brooks Koepka to claim victory over "rival" Bryson DeChambeau on Friday, and hosts Alex Lauzon and Michael Russell break it all down, including the smack talk and changes Brooks jumps off another couple major victories (2:13). Across the pond, the European Tour has a new name, and thanks to a new COVID variant, a shortened tournament (10:41). This weekend is the Hero World Challenge, hosted by Tiger Woods, who is splashing back into the golf world and maybe making a return to the PGA Tour (12:59)? In Tuned In, Michael watched a 2019 movie that is NOT about a famous magician, and Alex is watching the Will Smith's latest acting turn in "King Richard" (17:08). Alex is recapping his adventures in LA-LA-Land and rubbing elbows with film stars and golf celebrities alike after a visit to the Mammoth Media Institute Open, where he chatted with the likes of Josh Cassaday, the Country Club Adjacent boys, and Tisha Alyn (20:20). College football rolls into the final conference weekend, and by Sunday we'll know whose getting into those coveted four CFB Playoff spots, but Alex and Michael are sure it'll still be the usual two in the National Championship Game (30:35). As the guys #AlwaysEndWithFood, it's all Thanksgiving dinner and the best food they put on the table last week. Oh, and it's raining latkes (34:35)! Listen + Love + Subscribe: http://bit.ly/3fdoQed Part of the Morning Read Podcast Network: https://bit.ly/3k0jSnk Support the First Tee - Greater Austin: https://bit.ly/3n09U4I Have you listened to our new food podcast? https://bit.ly/3vrJvj9 Join us on Facebook: http://bit.ly/2NpEIKJ Follow us on Instagram: https://bit.ly/2QJhZLQ Watch us on YouTube: http://bit.ly/3qvq4Dt
Jason is currently the VP, User Acquisition at Mammoth Media (formerly Science Mobile). He has worked as an advisor and consultant with a wide range of companies, such as Urban Sitter, Dollar Shave Club, Google, Urban Remedy, Home Hero, and Cult Cosmetics. He has also worked at Experian EXPGF (OTCMKTS), ValueClick (VCLK) and Looksmart (LOOK). Jason is a highly-adept digital marketing executive and has the ability to build and manage high performance teams. There are a lot of golden tokens of value in this episode. Enjoy! Attached Things/Links That Were Mentioned: Team Management Advertising/Marketing Organizational Behavior Relationship Building Leadership (Servant Leadership) High Quality Traits of High Quality People Day-1 Mindset Meditation Self-awareness EQ Hiring Jason’s Car Accident Story Jason’s Journey in Digital Marketing/Startups Dollar Shave Club DSC Viral Campaign Jason’s LinkedIn: https://www.linkedin.com/in/jahayward Mammoth Media Website: https://mammoth.la/ #DreamBIG #ImproveYourselfImpactLives To see what we are up to and what is going on around the Dream BIG & Co community you can follow us on the following platforms: Website Instagram Twitter Facebook Vimeo Snapchat Tik Tok LinkedIn Medium Our Spotify Playlist Our Amazon Alexa Skill - Dream BIG Daily Our Amazon Alexa Skill - Dream BIG Quotes
It was great to have my long-time friend, fellow Twitter fanatic and product builder extraordinaire Josh Elman on this episode to get some insights from the man who has a lot of experience at basically every social company imaginable. Josh is someone who is ahead of his time – he’s philosophical, creative and has seen growth on the ground floor of some amazing companies (in another time he was even an intern at Microsoft). Josh is a product leader who has been involved in the early stages of platforms such as LinkedIn, Facebook, Twitter and Robinhood. In his many years as General Partner at Greylock Partners, he has served on the boards of some of the most innovative social companies, including Discord, Musical.ly (currently TikTok), Medium, Mammoth Media and more. I wish Josh and I could have touched on even more topics during our conversation this episode. But, it was fun getting his unique perspective on everything from his time working at some of the biggest social product companies, what tech company he thinks is the most evil, his most fun job, TikTok, rocket ships and more. Guest - Josh Elman, Veteran Product Builder and Leader howardlindzon.com Twitter: @howardlindzon, @joshelman, @knutjensen Medium.com/@joshelman linkedin.com/in/joshe #fintech #invest #investment #venturecapital #stockmarket #finance
Benoit Vatere is the founder and CEO of Mammoth Media, one of the most successful mobile entertainment studios in the world. They are the masterminds behind hyper-viral Gen-Z social apps Yarn and Wishbone, which have accumulated over 60 million downloads.Connect with Benoit:TwitterMammoth MediaConnect with Igor:TwitterScience Inc.Check out our newsletter here! Thanks for listening!
On this week's episode, I have a conversation with Josh Elman, a former VC at Greylock Partners and an experienced product builder. Josh has built products at companies startups LinkedIn, Twitter, Facebook and Robinhood. In addition to being a Venture Investor at Greylock from 2013 to 2018, funding consumer companies, including Musically, Houseparty, Medium, and Discord, to name a few. Josh currently sits on the boards of Medium, Discord and Mammoth Media as a Greylock Board Partner. Due to his experience as a prominent VC and Product Builder in the valley, I knew I wanted to have Josh on the program to discuss topics including but not limited to the evolution of products, the next great platform, and Josh's ambitions in the years to come! This conversation was recorded on July 28th, 2020, thanks for listening!
A new app called CatchUp might be useful for anyone who's struggling to keep up with the latest headlines, podcasts and Netflix shows. CatchUp is the latest offering from Mammoth Media, the startup behind chat fiction app Yarn and social polling app Wishbone. Founder and CEO Benoit Vatere told me that the product started out […]
Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do they care about? How can game developers and brands appeal to them? And what sort of content do they love? Tune in to find out, or read the edited highlights here: https://www.ironsrc.com/podcasts/creating-mobile-content-gen-z/
Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do they care about? How can game developers and brands appeal to them? And what sort of content do they love? Tune in to find out, or read the edited highlights here: https://www.ironsrc.com/podcasts/creating-mobile-content-gen-z/
Barry Blumberg is the Chief Content Officer of Mammoth Media, a mobile entertainment studio behind the popular Yarn and Wishbone apps. Prior to Mammoth, Barry was an EVP at Harvey Entertainment and President of TV Animation for Disney. After leaving Disney, Barry discovered Ian Hecox and Anthony Padilla, the creative comedy duo behind Smosh, and helped them build the brand into a powerful digital franchise. In this episode, we discuss Barry’s penchant for breaking with tradition to create new media experiences, from reinventing Saturday morning cartoons to redefining youth entertainment through mobile content. Barry also recounts the story of Smosh – how he partnered with the creators to help them grow and eventually sold the business to Alloy Digital (now part of DEFY Media), where they developed Smosh into one of the most successful digital franchises of all time. Finally, we delve into Barry’s passion for politics and one of his new projects: Prompt, a left-wing political news brand that aims to inform and activate young audiences. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
App Masters - App Marketing & App Store Optimization with Steve P. Young
Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and his approach to working with some major brands like Skype and Starbucks. Scott Silver is the Partnerships Manager at Mammoth Media.
Benoit Vatere is on a journey to redefine mobile entertainment, a few minutes at a time. As Founder and CEO of Mammoth Media, he leads his data-driven team in pioneering the future of media through new forms of content.
Mike Jones is the co-founder and CEO of Science Inc, a disruptive media company, incubator, and fund that invests in, and scales early stages startups like MeUndies, Mammoth Media, Flutter, and Earny. They're also one of America’s most successful incubators with exits including Delicious, DogVacay, and Dollar Shave Club, which was acquired by Unilever for $1B in 2016. In this episode, we learn about Science Inc's recently announced Science Blockchain ICO, the first ICO blockchain incubator of it's kind. We also dig into Mike's plans for the ICO as well as his views on how ICOs will affect traditional venture capital. Learn more about Mike Jones, Science Inc, and the Science Blockchain ICO! Follow Mike on Twitter @mjones. Mike's favorite book: Ready Player One If Mike was the CEO of any company for a day, it would be: Snapchat or Riot Games _____ Executive producer & host: Joe Mahavuthivanij Edited by: Debra Lin Theme music by: Music for Makers Logo design: Debra Lin
Mammoth Media's CRO & Head of Partnerships, Peter Szabo, sits down with us to discuss the evolution of media, and how targeting and engagement strategies have changed through marketing to Cord-Cutters to the newer mobile-native Cord-Nevers of Generation Z.