Podcasts about ironsource

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Best podcasts about ironsource

Latest podcast episodes about ironsource

two & a half gamers
The 4 Generations of Rewarded Ads: Personalization + LiveOps = The Future of Offerwalls

two & a half gamers

Play Episode Listen Later Sep 10, 2025 50:32


In this special Two and a Half Gamers episode, Matej and Felix sit down with Zino Rost van Tonningen (TyrAds) to deep dive into the history, present, and future of rewarded monetization & offerwalls.Key insights:History of rewarded ads:Early “incent installs” → rank-boosting campaigns (TapJoy, FreeMyApps).Multi-reward systems (TapJoy, IronSource, Fyber).Misplay breakthrough: timer-based playtime rewards + personalization.AdJoe & others scaled Misplay's model into SDK solutions.The shift to personalization:Old offerwalls = one-size-fits-all.New generation = hyper-personalized rewards per user.Use of media source data (Google, Unity, AppLovin, etc.) to adapt rewards based on traffic quality.Publisher perspective:Offerwalls can contribute 5–30% of game revenue depending on genre.Biggest impact: retaining non-payers & dolphins by giving them an alternative to IAP.Integration fights today echo old mediation wars (bonuses, rev guarantees, exclusivity deals).Best practices for choosing an offerwall partner:LiveOps environment — events, hot deals, timed offers.Transparency — explain revenue spikes/drops & media source impact.Personalization — reward scaling, segmentation by user type & UA source.UI/UX — aesthetics matter; no more “Windows 95” offerwalls.Zino's TyrAds SDK v3.0:One-time integration, no updates needed.Customizable design to match game branding.Hyper-personalized rewards, dynamic leveling systems.LiveOps events triggered per user (push, in-app messages).Takeaway: Rewarded monetization has entered its 4th generation: hyper-personalized, data-driven, and LiveOps-powered.https://tyrads.com/Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Special guest: Zino Rost van Tonningenhttps://www.linkedin.com/in/rovato/zino@tyrads.comJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Rewarded User Acquisition04:30 The Evolution of Rewarded Monetization07:10 The Shift from Incentivized Installs to Quality KPIs09:51 Innovations in Rewarded Advertising: Multi-Reward and Playtime Solutions12:33 The Role of Personalization in Rewarded Monetization14:56 Challenges in Current Rewarded Solutions17:48 Evaluating Monetization Solutions: Key Considerations20:15 The Importance of LiveOps in Engagement23:06 Transparency and Optimization in Offer Walls28:34 Differentiating Offer Walls for Monetization30:44 The Importance of Data in Monetization Solutions31:28 Personalization and User Engagement in Offer Walls33:18 SDK Evolution: From Version 1 to Hyper-Personalization36:14 Leveraging Machine Learning for Offer Wall Optimization40:14 Engaging Users with LiveOps and Hot Deals44:01 Dynamic Leveling Systems for Enhanced User Experience46:58 Criteria for Effective Offer Wall Implementation48:47 Revenue Impact and Client Engagement---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comZino Rost van TonningenCEO of TyrAdshttps://www.linkedin.com/in/rovato/zino@tyrads.com---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

two & a half gamers
Acecraft review: Retro Cartoons + Hardcore Gacha. Collectible Albums just hit Midcore!

two & a half gamers

Play Episode Listen Later Sep 4, 2025 53:53


We dive into AceCraft, Moonton's new Tom & Jerry–themed midcore gacha shooter that mixes Cuphead-style 1930s cartoon art with Habi-inspired systems and miHoYo-style monetization depth.Key insights:Gameplay & Core Loop: Systems & MetaDual banners (Tom & Jerry separately) with pity timers, skewed rates, and duplicate scaling.Each major character has a signature weapon requiring rolls.Collectible album (Royal Match / Monopoly Go style) with trade functionality, now ported into midcore — a first.Co-op synchronous modeThree-layer skill trees, elemental affinities, wingman companions.Monetization:~$330K/day IAP revenue post-launch (peaking with Tom/Jerry banner).Battle Pass upsell trick: Downloads ~300K/day at launch, half from China.Scaling across 17+ networks: TikTok, Facebook, YouTube, Unity, AppLovin, IronSource, Mintegral, etc.UA creatives lean on retro cartoon surrealism, dancing ads, Tom & Jerry music, plus street interview trend (borrowed from Raid Rush).Prediction:Likely to fade in Western markets (art style too niche, monetization too punishing).Moonton may line up other WB/Looney Tunes IPs (Sylvester, Tweety, Popeye, Roadrunner) for similar launches.Takeaway: AceCraft is one of the deepest midcore gacha launches in 2025 — but built for Asia, not the West.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Intro03:46 Discussion on Ace Craft and Impressions09:22 Core Gameplay Mechanics and Innovations12:14 Character Development and Gacha Elements15:04 Battle Pass and Game Structure21:05 Exploring Game Modes and Social Features23:05 The Collectible Album Revolution25:23 Gacha Mechanics: A Deep Dive31:48 Event-Driven Engagement Strategies41:03 Nostalgia in Gaming: The Influence of Classic Titles47:09 The Role of IP in Game Development50:32 Cultural Differences in Game Reception---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

two & a half gamers
(Live Case Study) AdMon for Beginners: Full Setup Walkthrough by Matej & Felix

two & a half gamers

Play Episode Listen Later Sep 3, 2025 20:30


In this special Two and a Half Gamers duet episode, Matej and Felix walk through how to set up Ad Monetization (AdMon) from scratch using Matej's own test app as a live case study. This episode is part tutorial, part comedy of errors, and part step-by-step guide for anyone new to AdMon.Key insights:App-ads.txt basics:Required by IAB for fraud prevention.Must be hosted on the developer's listed website (App Store/Google Play).Each network (Google, AppLovin, IronSource, Unity, Meta, Mintegral, etc.) requires unique entries.Some networks (like IronSource) force you to request Publisher ID via support, making setup painful.Mediation setup (MAX):One network is never enough — competition = higher eCPM.Best practice: integrate multiple (Google AdMob, AppLovin, IronSource, Unity Ads, Meta Audience Network).Connect networks directly in MAX for payout reconciliation & fraud safety.Network quirks:Google AdMob: straightforward, rewarded bidding setup.AppLovin: entries visible in account dashboard.IronSource: must email for Publisher ID.Unity & Mintegral: dashboard accessible.Meta/Facebook: painful; rewarded ads disabled for non-games, only interstitial/rewarded interstitial available.Best practices shared by Felix:Always keep app-ads.txt updated with every network.Cross-check revenue between MAX vs. direct networks.Expect a lot of clicking, logins, and waiting, but setup today saves revenue disputes later.Live Learnings:Matej's developer website missing → crawlers failed.Felix guided step-by-step through creating ad units, adding IDs, and verifying setups.By the end, Matej had MAX + multiple networks integrated, app-ads.txt updated, and was ready to monetize his app.Takeaway: AdMon setup is annoying, but essential. Do it properly once, and it will pay you back forever.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to App Development and Advertising03:51 Understanding AdMob and App Ads TXT06:22 Navigating Ad Networks and Their Requirements08:52 Setting Up Ad Units and Bidding Strategies11:36 Integrating Multiple Ad Networks14:25 Finalizing App Setup and Future Steps---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Mobile Dev Memo Podcast
Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

Mobile Dev Memo Podcast

Play Episode Listen Later Aug 19, 2025 50:41


In this episode of the podcast, I speak with Itai Kafri on the topic of signal engineering. Itai is the Head of Product Growth at Voyantis and previously held senior roles at TikTok and ironSource. I've defined signal engineering as "the process of designing and capturing high-quality outcome proxies (eg., pLTV) so they can be reported back to ad platforms in real time such that those platforms optimize campaign targeting for them." Given the rise of platform-integrated automation, signal engineering is an emerging and increasingly critical tactic in digital marketing.In my conversation with Itai, we consider:The purpose and goal of signal engineering.How platform automation (eg., ASC, PMax) has intensified the value of signal engineering.Whether signal engineering is best accomplished using existing events or by experimenting with new, purpose-built events.Who within the organization is best positioned to manage the signal engineering experimentation process.What a team should aim to proxy with signal engineering.The different approaches that various types of advertisers take with signal engineering, eg., mobile games vs. ecomm vs. subscription apps.The commonalities that exist amongst the companies that have seen the most commercial success with signal engineering.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

Startup for Startup ⚡ by monday.com
הפרקים האהובים: על מיזוגים ורכישות כאסטרטגיית צמיחה (תומר בר זאב, IronSource)

Startup for Startup ⚡ by monday.com

Play Episode Listen Later Apr 28, 2025 57:36


איך אפשר להפוך מיזוגים ורכישות לאסטרטגיה? איך שומרים על תרבות של חברה שההרכב שלה משתנה באופן תדיר? מה נדרש כדי להצליח לעשות את זה כבר מהשנה הראשונה בחיי חברה? כששומעים את צמד המילים מיזוגים ורכישות, זה תמיד נשמע כמו משהו שרק חברות גדולות יכולות לבצע. הנטייה שלנו היא לחשוב שהמקום של חברות קטנות בתוך העסקה הזאת הוא רק בצד הנקנה או המתמזג. עבור איירון סורס, העסקה הראשונה שביצעו הייתה בסך הכל שנה לאחר הקמתם, והיא כללה רכישה ומיזוג עם חברה יותר גדולה מהם. מאז, הם ביצעו רכישות נוספות, ולמעשה הפכו את אותן רכישות ומיזוגים לאסטרטגיה שאפשרה להם לצמוח ולהפוך לחברה ציבורית עם אלפי עובדים במדינות שונות. השבוע אנחנו חוזרים לאחד הפרקים האהובים בפודקאסט, שבו דריה ורטהיים מדברת עם תומר בר-זאב, מנכ״ל ומייסד-שותף בחברה, על ההחלטה להשתמש באסטרטגיה הזו, על הדרך בה הם בוחנים חברות לרכישה, ואיך הרכישות האלו משפיעות על התרבות והמבנה של החברה. הפרק שודר לראשונה בחודש מאי 2022. ---- פרקים נוספים בנושא: 159: אלטרנטיב - על ההבדל בין הקמת עסק לסטארטאפ. אורחת: עינת גז (פאפאיה גלובל) 153: אלטרנטיב - על העברת השליטה בחברה. אורחים: נדיר יזראעל ויבגני דיברוב (ארמיס) 146: אלטרנטיב - חברה אחת, ארבעה פיבוטים: על איך משנים כיוון בסטארטאפ. אורח: בועז כץ143: אלטרנטיב - על מכירה של חברה לחברה אחרת. אורח: אסף רפפורט --- מוזמנים להצטרף אל קבוצת הפייסבוק שלנו ולהמשיך את השיח - www.facebook.com/groups/startupforstartup/ ניתן למצוא את כל הפרקים ותכנים נוספים באתר שלנו - https://www.startupforstartup.com/See omnystudio.com/listener for privacy information.

Beyond the Code
Inside Israel's Crypto VC Scene: A Deep Dive with Eylon Aviv of Collider VC

Beyond the Code

Play Episode Listen Later Jan 27, 2025 50:42


In this episode, Yitzy sits down with Eylon Aviv, a partner at Collider.VC, Israel's leading crypto-centric venture capital fund. Eylon shares his journey from early days at tech unicorn IronSource to becoming a driving force in Israel's crypto ecosystem. We discussed Eylon's investment thesis, the unique challenges and opportunities of being a crypto-focused VC, and the innovative ways the fund supports startups in Israel and beyond. Eylon offers candid insights into the future of Web3, the importance of community, and how Israel's tech DNA is shaping its role in the global crypto space. Tune in for a lively discussion packed with practical advice, thoughtful reflections, and a sneak peek into Building Blocks 2.0.

Chip Stock Investor Podcast
Episode 260: Can Unity Stock Make A Comeback In 2025? U Stock Analysis

Chip Stock Investor Podcast

Play Episode Listen Later Jan 15, 2025 15:57


Fund your account in five minutes or less at https://www.public.com/CSI and get up to $10,000 when you transfer your old portfolio. Chip Stock Investor revisits Unity Software and examines changes that have been made at the video game and 3D content creation business the last two years. Nick and Kasey discuss the competitive landscape, the messy merger with ironSource after Unity rebuffed AppLovin's acquisition offer, and the significant changes under new CEO Matthew Bromberg. They also explain financial challenges and what needs to happen for the stock to soar in 2025. Join us on Discord with Semiconductor Insider: https://ko-fi.com/chipstockinvestor/tiers Supercharge your analysis with AI! Get 15% of your membership with our special link here: https://finchat.io/csi/

Growth Masterminds Podcast
The best ad networks on the planet

Growth Masterminds Podcast

Play Episode Listen Later Mar 20, 2024 37:03


Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet. I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various geographies and verticals. Lina asks me about my background in mobile ad tech and my path from journalist to VP of Insights at Singular, plus my philosophy on app growth and user acquisition. Key topics include the effectiveness of various ad networks like Google Ads, Meta, TikTok, and ironSource, the surprising success of smaller networks like Moloco, the potential of Apple Search Ads, and the strategic use of artificial intelligence in marketing. We also talk about future innovations in the mobile industry, including multiple app stores and ads personalized through generative AI. See a full transcript on SplitMetrics' website:https://splitmetrics.com/blog/category/app-growth-series/ 00:00 Welcome to a Special Crossover Episode! 00:43 Introducing John Koetsier 03:58 Unveiling the ROI Index: A Deep Dive into Mobile Ad Networks 05:21 The Golden Six: Top Ad Networks Uncovered 08:40 Exploring Apple's Search Ads Performance 15:08 Reddit's Unique Position in the Ad Space 19:10 Exploring AI's Impact and Future in Tech 21:15 The Evolution of Advertising with AI 24:49 Emerging Technologies and Innovations in the Industry 28:47 Insights from the ROI Index Report 30:55 Advice for Small and Growing Mobile Businesses 36:09 Concluding Thoughts and Future Sessions

Data Engineering Podcast
Troubleshooting Kafka In Production

Data Engineering Podcast

Play Episode Listen Later Dec 24, 2023 74:43


Summary Kafka has become a ubiquitous technology, offering a simple method for coordinating events and data across different systems. Operating it at scale, however, is notoriously challenging. Elad Eldor has experienced these challenges first-hand, leading to his work writing the book "Kafka: : Troubleshooting in Production". In this episode he highlights the sources of complexity that contribute to Kafka's operational difficulties, and some of the main ways to identify and mitigate potential sources of trouble. Announcements Hello and welcome to the Data Engineering Podcast, the show about modern data management Introducing RudderStack Profiles. RudderStack Profiles takes the SaaS guesswork and SQL grunt work out of building complete customer profiles so you can quickly ship actionable, enriched data to every downstream team. You specify the customer traits, then Profiles runs the joins and computations for you to create complete customer profiles. Get all of the details and try the new product today at dataengineeringpodcast.com/rudderstack (https://www.dataengineeringpodcast.com/rudderstack) You shouldn't have to throw away the database to build with fast-changing data. You should be able to keep the familiarity of SQL and the proven architecture of cloud warehouses, but swap the decades-old batch computation model for an efficient incremental engine to get complex queries that are always up-to-date. With Materialize, you can! It's the only true SQL streaming database built from the ground up to meet the needs of modern data products. Whether it's real-time dashboarding and analytics, personalization and segmentation or automation and alerting, Materialize gives you the ability to work with fresh, correct, and scalable results — all in a familiar SQL interface. Go to dataengineeringpodcast.com/materialize (https://www.dataengineeringpodcast.com/materialize) today to get 2 weeks free! Data lakes are notoriously complex. For data engineers who battle to build and scale high quality data workflows on the data lake, Starburst powers petabyte-scale SQL analytics fast, at a fraction of the cost of traditional methods, so that you can meet all your data needs ranging from AI to data applications to complete analytics. Trusted by teams of all sizes, including Comcast and Doordash, Starburst is a data lake analytics platform that delivers the adaptability and flexibility a lakehouse ecosystem promises. And Starburst does all of this on an open architecture with first-class support for Apache Iceberg, Delta Lake and Hudi, so you always maintain ownership of your data. Want to see Starburst in action? Go to dataengineeringpodcast.com/starburst (https://www.dataengineeringpodcast.com/starburst) and get $500 in credits to try Starburst Galaxy today, the easiest and fastest way to get started using Trino. Your host is Tobias Macey and today I'm interviewing Elad Eldor about operating Kafka in production and how to keep your clusters stable and performant Interview Introduction How did you get involved in the area of data management? Can you describe your experiences with Kafka? What are the operational challenges that you have had to overcome while working with Kafka? What motivated to write a book about how to manage Kafka in production? There are many options now for persistent data queues. What are the factors to consider when determining whether Kafka is the right choice? In the case where Kafka is the appropriate tool, there are many ways to run it now. What are the considerations that teams need to work through when determining whether/where/how to operate a cluster? When provisioning a Kafka cluster, what are the requirements that need to be considered when determining the sizing? What are the axes along which size/scale need to be determined? The core promise of Kafka is that it is a durable store for continuous data. What are the mechanisms that are available for preventing data loss? Under what circumstances can data be lost? What are the different failure conditions that cluster operators need to be aware of? What are the monitoring strategies that are most helpful for identifying (proactively or reactively) those errors? In the event of these different cluster errors, what are the strategies for mitigating and recovering from those failures? When a cluster's usage expands beyond the original designed capacity, what are the options/procedures for expanding that capacity? When a cluster is underutilized, how can it be scaled down to reduce cost? What are the most interesting, innovative, or unexpected ways that you have seen Kafka used? What are the most interesting, unexpected, or challenging lessons that you have learned while working with Kafka? When is Kafka the wrong choice? What are the changes that you would like to see in Kafka to make it easier to operate? Contact Info LinkedIn (https://www.linkedin.com/in/elad-eldor/?originalSubdomain=il) Parting Question From your perspective, what is the biggest gap in the tooling or technology for data management today? Closing Announcements Thank you for listening! Don't forget to check out our other shows. Podcast.__init__ (https://www.pythonpodcast.com) covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast (https://www.themachinelearningpodcast.com) helps you go from idea to production with machine learning. Visit the site (https://www.dataengineeringpodcast.com) to subscribe to the show, sign up for the mailing list, and read the show notes. If you've learned something or tried out a project from the show then tell us about it! Email hosts@dataengineeringpodcast.com (mailto:hosts@dataengineeringpodcast.com)) with your story. To help other people find the show please leave a review on Apple Podcasts (https://podcasts.apple.com/us/podcast/data-engineering-podcast/id1193040557) and tell your friends and co-workers Links Kafka: Troubleshooting in Production (https://amzn.to/3NFzPgL) book (affiliate link) IronSource (https://www.is.com/) Druid (https://druid.apache.org/) Trino (https://trino.io/) Kafka (https://kafka.apache.org/) Spark (https://spark.apache.org/) SRE == Site Reliability Engineer (https://en.wikipedia.org/wiki/Site_reliability_engineering) Presto (https://prestodb.io/) System Performance (https://amzn.to/3tkQAag) by Brendan Gregg (affiliate link) HortonWorks (https://en.wikipedia.org/wiki/Hortonworks) RAID == Redundant Array of Inexpensive Disks (https://en.wikipedia.org/wiki/RAID) JBOD == Just a Bunch Of Disks (https://en.wikipedia.org/wiki/Non-RAID_drive_architectures#JBOD) AWS MSK (https://aws.amazon.com/msk/) Confluent (https://www.confluent.io/) Aiven (https://aiven.io/) JStat (https://docs.oracle.com/javase/8/docs/technotes/tools/windows/jstat.html) Kafka Tiered Storage (https://cwiki.apache.org/confluence/display/KAFKA/KIP-405%3A+Kafka+Tiered+Storage) Brendan Gregg iostat utilization explanation (https://www.brendangregg.com/blog/2021-05-09/poor-disk-performance.html) The intro and outro music is from The Hug (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/Love_death_and_a_drunken_monkey/04_-_The_Hug) by The Freak Fandango Orchestra (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/) / CC BY-SA (http://creativecommons.org/licenses/by-sa/3.0/)

The Mobile User Acquisition Show

This episode examines the potential of SDK Ad Networks for subscription apps. With the continuing challenges with SKAN's data obfuscation, it might be time to consider ad network platforms like IronSource, AppLovin, and Unity as part of your UA mix. In this episode, we share 4 reasons why we're seeing these work and perform for many apps in our portfolio.**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/sdk-ad-network-subscription-ua/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Make the Game with Matt Hackett
The Unity Debacle

Make the Game with Matt Hackett

Play Episode Listen Later Sep 19, 2023 20:13


Unity, owning your tools, JS GameDev Summit, Pixel Washer, & Game music: https://valadria.com/the-unity-debacle/

Yet Another Value Podcast
Doug O'Laughlin from Fabricated Knowledge on management incentives at $APP

Yet Another Value Podcast

Play Episode Listen Later May 8, 2023 58:05


Doug O'Laughlin, Founder and Editor of the Fabricated Knowledge and Mule's Musings Newsletter, joins the Yet Another Value Podcast for the 3rd time to discuss AppLovin Corporation (NASDAQ: APP). Doug became excited about the idea and wanted to come on to chat about it because a very aggressive PSU that recently happened at AppLovin, and what these management incentives could mean for the business. For more information about Doug O'Laughlin and his newsletters, please visit: Fabricated Knowledge: https://www.fabricatedknowledge.com/ Mule's Musings: https://mulesmusings.substack.com Chapters: [0:00] Introduction + Episode sponsor: Stream by Alphasense [2:17] Overview of AppLovin $APP [4:50] What does IDFA means and why this is important when looking at $APP, understanding "Mediation" [13:19] $APP's business model and their portfolio of hyper-casual games [20:41] Unity and ironSource deal and how that affected AppLovin $APP [26:22] $APP valuation [29:30] What is the market missing about $APP? [32:52] Share buybacks [36:36] PSU grants and management incentives [39:32] What concerns Doug the most about $APP [40:23] Industry headwinds (ad rates getting crushed throughout 2022) [42:58] $APP corporate governance, acquisition hit rate, incentives [52:37] Strategic optionality of selling the games business and AI lever Today's episode is sponsored by: Stream by Alphasense Are traditional expert calls in the investment world becoming obsolete? According to Stream, they are, and you can access primary research easily and efficiently through their platform. With Stream, you'll have the right insights at your fingertips to make the best investment decisions. They offer a vast library of over 26,000 expert transcripts, powered by AI search technology. Plus, they provide competitive rates on expert call services, and you can even have an experienced buy-side analyst conduct the calls for you. But that's not all. Stream also provides the ability to engage with experts 1-on-1 and get your calls transcribed free-of-charge—all for 40% less than you would pay for 20 calls in a traditional expert network model. So, if you're looking to optimize your research process and increase ROI on investment research spend, Stream has the solution for you. Head over to their website at streamrg.com to learn more. Thanks for listening, and we'll catch you next time. For more information: https://www.streamrg.com/

LevelUp
Anna Popereko | User motivations: Where game design and monetization meet

LevelUp

Play Episode Listen Later Mar 28, 2023 26:52


In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations-where-game-design-and-monetization-meet/

How I Grew This
[Greatest Hits] Senior Manager for Mobile Growth and Business Strategy on LinkedIn: Martijn Lancee - Top Preload Strategies for Driving Mobile Growth

How I Grew This

Play Episode Listen Later Feb 23, 2023 29:56


Martijn Lancee is the Senior Manager for Mobile Growth and Business Strategy on LinkedIn, where he has grown as a product leader over the past three years. Before LinkedIn, Martijn spent eight years at Google, where he was responsible for developing and implementing Google's app distribution strategy focused on preloads and pre-installs. Working on mobile growth preloads as a strategy, Martijn advises developers to launch a test with Digital Turbine and ironSource to understand how preloads could work for them. The challenging part is that you have to build that trust in time. Converting desktop and web users to start using your app offers more engagement and monetization. To convert users, you should constantly make effective app banners and let your users know about the benefits of using the app. You need to drive member value when launching a new feature or app. LinkedIn puts a lot of effort into ensuring that the platform is valuable to everyone with a job or looking for a job.

LevelUp
Dan Greenberg | AI and creatives: Now, later, and the far-future

LevelUp

Play Episode Listen Later Feb 9, 2023 35:00


In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI image generation, what it is, how it can be used now, and what it needs to truly change the game. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/dan-greenberg-ai-and-creatives/

Tech Won't Save Us
Why Advertising Shapes the Tech Economy w/ Daniel Joseph

Tech Won't Save Us

Play Episode Listen Later Nov 24, 2022 52:54


Paris Marx is joined by Daniel Joseph to discuss why advertising is central not just to the tech economy, but modern capitalism itself, and how the business models of companies are increasing shaped by serving ads and collecting data to inform them.Daniel Joseph is a Senior Lecturer of Digital Sociology at Manchester Metropolitan University. He's also written for a number of publications, including Briarpatch Magazine, Motherboard, and Real Life Magazine. Follow Daniel on Twitter at @DanjoKaz00ie.Tech Won't Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, support the show on Patreon, and sign up for the weekly newsletter.The podcast is produced by Eric Wickham and part of the Harbinger Media Network.Also mentioned in this episode:Daniel wrote about how advertising and the need to create audiences is much more central to the tech economy than is often discussed.Shoshana Wodinsky explained why so many companies are getting into advertising, including hotel chains, retailers, and more.Unity faced criticism for merging with IronSource, a known advertising malware distributor.After reporting a subscriber decline earlier this year, Netflix launched an ad-supported tier in October.Companies like Apple and Uber are expanding their efforts to increase advertising revenue.Ramon Lobato wrote Netflix Nations: The Geography of Digital Distribution.Support the show

Virtual Economy
Episode 144: Weird Corporate Shenanigans (News Show)

Virtual Economy

Play Episode Listen Later Nov 13, 2022 92:44


We're SO close to the end of earnings season. This week: Square Enix, Nintendo, Take-Two, Unity (and a discussion about that brutal Bloomberg expose about CEO John Riccitiello). Also: Strange happenings at Studio ZA/UM, Remedy details Control 2 publishing deal, the EU gets prickly about Microsoft's proposed Activision acquisition, and more. You can support Virtual Economy's growth via our Ko-Fi and also purchase Virtual Economy merchandise! TIME STAMPS [00:02:03] - Square Enix Earnings [00:11:00] - Nintendo Earnings [00:18:41] - Take-Two Earnings [00:26:22] - Unity Earnings and Discussion about Bloomberg Riccitiello Expose [00:38:20] - Investment Interlude [00:44:03] - Quick Hits [00:46:56] - Labor Report (Activision, Kabam, Studio ZA/UM, iD Software) [01:18:38] - Listener Question SOURCES Consolidated Financial Results for the Six-Month Period Ended September 30, 2022 | Square Enix Consolidated Results for the Six Months Ended September 30, 2021 and 2022 | Nintendo Notice of Establishment of Joint Venture Company with DeNA Co., Ltd. and added as a Specified Subsidiary | Nintendo Take-Two Interactive Software, Inc. Reports Results for Fiscal Second Quarter 2023 | Take-Two Unity Announces Third Quarter 2022 Financial Results | Unity Unity and ironSource merge to simplify launching and growing great mobile games One of Gaming's Most Hated Execs Is Jumping Into the Metaverse | Bloomberg (Paywall) Activision Blizzard files motion to impound Albany union vote ballots | Games Industry Composer Sarah Schachner Exits ‘Call of Duty: Modern Warfare II' Soundtrack Citing ‘Challenging Working Dynamic' With Audio Director | Variety November 2nd, 2022 Bargaining Session Update | Game Workers Alliance TO FANS OF DISCO ELYSIUM, CONCERNING THE SITUATION AT ZA/UM | Robert Kurvitz and Aleksander Rostov on Medium Gaming company Kabam lays off 7% of its workforce to better align with goals | TechCrunch Disco Elysium studio ZA/UM confirms former employees were fired for misconduct | Games Industry INVESTMENT INTERLUDE Mergers: Commission opens in-depth investigation into the proposed acquisition of Activision Blizzard by Microsoft | European Commission KRAFTON, INC. REPORTS Q3 2022 REVENUE OF 433.8 BILLION KRW ($320.4 MILLION) | Krafton Remedy Entertainment signs a co-development and co-publishing agreement with 505 Games for Control 2 | Remedy

TechFirst with John Koetsier
Unity CEO John Riccitiello on gaming, ironSource acquisition, metaverse

TechFirst with John Koetsier

Play Episode Listen Later Oct 14, 2022 31:23


Unity CEO John Riccitiello talks about playing his first game (Pong), coding his first game, co-coding his first game with his daughter, and of course all the other stuff: - gaming - game monetization - ironSource acquisition progress - Applovin attempt to get Unity to buy them - the metaverse and the future of gaming

Growth Masterminds Podcast
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello

Growth Masterminds Podcast

Play Episode Listen Later Oct 14, 2022 32:11


In this crosspost from the TechFirst podcast, we chat with Unity CEO John Riccitiello about Unity's latest gaming report. Riccitiello talks about monetization of multiplayer games, which have much higher paying player rates than just about any other kind of games or apps. We also chat about the ironSource acquisition, the first game he played, and how he sees the metaverse evolving. In addition, we touch on 2022: what's happening now after 2 years of explosion in the global gaming industry.

Business of Apps
#121: Untapping app growth with great ad creatives with Dan Greenberg, Chief Design Officer at ironSource

Business of Apps

Play Episode Listen Later Sep 19, 2022 33:16


You've seen these great videos from Apple they tend to start with the WWDC event every summer, right? Both indie app developers and big app powerhouses get a chance to share a bit of their experience of building an app business. Do you know what's in common for such a broad spectrum of app developers? In one word - growth. The scale can be very different but the necessity to grow their user base is always there. It's 2022 - pandemic, recession, wars, iOS 14.5, a huge competition, how do you grow your mobile app in this environment? Ad creatives are one of the answers, it may sound trivial to you but that's only when your ads do work when they do generate sales and revenue. When they don't - I bet you don't think it's trivial that a good ad can bring you sales. In this episode, we've got Dan to tell us about the role of quality ad creatives in mobile app growth. Today's Topics Include: Born in Tel-Aviv, graduated as a graphic designer, and joined ironSource pretty much from day one to grow to its Chief Graphic Designer What is in today's app marketer's toolbox What makes an ad creative, pun intended, to click with people What makes a mobile app's UI cool for Dan Android or iOS? iOS on iPhone X What features would Dan miss most? Easy - WhatsApp :-) What's missing from mobile app technology? More advances for AR and VR Links and Resources: Dan Greenberg on LinkedIn ironSource Business Of Apps - connecting the app industry Quotes from Dan Greenberg: “4 years ago when apps and games were doing user acquisition, most of the creatives would imply investing a lot of money to create a kickass like the trailer but that would be just one creative. ” “In the end, creative, and you can say for some extent marketing, is something that we are always trying to quantify and turn into something that is machine-lead. ” “There are a lot of ads that take it to 11, meaning everything is exaggerated. If it's a game, for example, it would be something that looks epic and could be way more than the actual game.” Follow Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Business of Apps
#121: Untapping app growth with great ad creatives with Dan Greenberg, Chief Design Officer at ironSource

Business of Apps

Play Episode Listen Later Sep 19, 2022 33:16


You've seen these great videos from Apple they tend to start with the WWDC event every summer, right? Both indie app developers and big app powerhouses get a chance to share a bit of their experience of building an app business. Do you know what's in common for such a broad spectrum of app developers? In one word - growth. The scale can be very different but the necessity to grow their user base is always there. It's 2022 - pandemic, recession, wars, iOS 14.5, a huge competition, how do you grow your mobile app in this environment? Ad creatives are one of the answers, it may sound trivial to you but that's only when your ads do work when they do generate sales and revenue. When they don't - I bet you don't think it's trivial that a good ad can bring you sales. In this episode, we've got Dan to tell us about the role of quality ad creatives in mobile app growth. Today's Topics Include: Born in Tel-Aviv, graduated as a graphic designer, and joined ironSource pretty much from day one to grow to its Chief Graphic Designer What is in today's app marketer's toolbox What makes an ad creative, pun intended, to click with people What makes a mobile app's UI cool for Dan Android or iOS? iOS on iPhone X What features would Dan miss most? Easy - WhatsApp :-) What's missing from mobile app technology? More advances for AR and VR Links and Resources: Dan Greenberg on LinkedIn ironSource Business Of Apps - connecting the app industry Quotes from Dan Greenberg: “4 years ago when apps and games were doing user acquisition, most of the creatives would imply investing a lot of money to create a kickass like the trailer but that would be just one creative. ” “In the end, creative, and you can say for some extent marketing, is something that we are always trying to quantify and turn into something that is machine-lead. ” “There are a lot of ads that take it to 11, meaning everything is exaggerated. If it's a game, for example, it would be something that looks epic and could be way more than the actual game.” Follow Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Techmeme Ride Home
Mon. 08/15 – Adam Neumann To Take Another Crack At Real Estate

Techmeme Ride Home

Play Episode Listen Later Aug 15, 2022 17:54 Very Popular


Galaxy Digital shows Elon Musk real reasons to terminate an acquisition deal. a16z is making its biggest ever single investment. You'll never guess with whom. Snap has more than a million paying subscribers. Cable Internet is losing subscribers for the first time ever. And that time Apple tried to talk Facebook into creating a subscription version of its services.Sponsors:Kolide.com/rideStoryblok.com/ridehomeLinks:Galaxy Digital terminates its acquisition of BitGo (The Block)Unity rejects AppLovin's takeover bid, to go ahead with ironSource buyout (Reuters)Adam Neumann Gets a New Backer (NYTimes/DealBook)Court Documents Confirm Xbox One Sold Less Than Half PS4 Numbers (GameLuster)Snapchat+ Tops 1 Million Paying Customers, Adds Four New Features (Variety)Cable Finally Loses Broadband Market Share in Q2 with First Negative Growth Quarter Ever (NextTV)The Secret Talks That Could Have Prevented the Apple vs. Facebook War (WSJ)The job openings at Sensel: https://www.indeed.com/cmp/Sensel/jobsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Squawk on the Street
Markets and the China Surprise, Unity Rejects AppLovin, and Job Cuts at Peloton and Best Buy 8/15/22

Squawk on the Street

Play Episode Listen Later Aug 15, 2022 43:24


Jim Cramer and David Faber led off the show with market concerns surrounding slowing growth in China. The country's central bank unexpectedly cut two key interest rates in wake of weaker-than-expected economic data. Crude prices and energy stocks were hit hardest by the news. The anchors explored how investors should play the energy sector. Also in focus: Unity Software reaffirms its merger deal with ironSource and rejects AppLovin's unsolicited takeover bid, Peloton and Best Buy announce planned job cuts amid lower consumer demand, Tesla's stock rebound accelerates, and record profits for oil giant Saudi Aramco.

The Metacast
Unity's Love Triangle & Blizzard's Breakup - Roundtable

The Metacast

Play Episode Listen Later Aug 12, 2022 61:21


In this Metacast episode, Matt Dion, Joost van Dreunen, and David Amor, join your host Maria Gillies to discuss: #1 Blizzard & NetEase Cancel WoW Mobile Game: Why was the World of Warcraft mobile game canceled?#2 AppLovin x Unity Merger Proposal: Will Unity swap ironSource for a merger with AppLovin?#3 Gaming Accessories Market: Will the gaming accessories market survive in a post-pandemic world?#4 Microsoft x Unity Partnership: Why aren't there more game engine competitors?If you would like us to discuss any other gaming-related topics, do reach out at maria@naavik.co or metacast@naavik.co. We'd love to hear your general thoughts and feedback too! And as always, if you like the episode, you can help others find us by leaving a rating or review!Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Use the promo code METACAST to save 10% on your first payment. TLDListen?: Episode summaryWatch the episode: YouTube video Join the discussion: Naavik DiscordRead more: Naavik DigestWatch more: YouTube channelGo premium: Naavik ProFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Cabe.

The Big Story
Google's Pain Is The Trade Desk's Gain

The Big Story

Play Episode Listen Later Aug 11, 2022 35:58 Very Popular


AppLovin wants Unity – but only if Unity calls off its planned acquisition of ironSource. Why doesn't AppLovin want ironSource? And how is Apple's ATT driving consolidation in mobile ad tech? Listen in. Plus: The Trade Desk claims to benefit whenever a regulator starts investigating Google.

Jogabilidade (Games)
Vértice #342: Citizen Sleeper, Garden Story, skate. F2P, Nintendo fazendo algo certo e mais!

Jogabilidade (Games)

Play Episode Listen Later Jul 26, 2022 137:38


Continuando em nosso novo formato que mescla tradição e modernidade falamos de Garden Story, Citizen Sleeper, a sobrevida de Vampire: Bloodlines 2, as polêmicas da Unity, uma surpresa boa vindo da Nintendo e mais! 00:04:26: Unity compra IronSource 00:09:24: skate. vai ser F2P 00:17:58: Vampire Bloodlines 2 ainda vive 00:27:06: Jogo 1: Garden Story 00:55:37: Perguntas! 01:03:19: Jogos estão vendendo menos em 2022 01:08:32: Nintendo reconhece casais gays 01:14:21: Multiversus e suas roupas de 250 dólares 01:23:05: Jogo 2: Citizen Sleeper 01:55:58: Finalmentes: Last Call BBS 02:11:53: Finalmentes: Mario Strikers: Battle League Contribua | Twitter | YouTube | Twitch | Contato

Wardcast
Episode 265: The Transformers Method

Wardcast

Play Episode Listen Later Jul 25, 2022 132:56


We awaken from our Wardcast cryosleep long enough to get ahold of some audio equipment and record ourselves a podcast. Much has happened while we were away — too much to cover in a single podcast, in fact, so we'll just focus on the most recent events. Namely, John Riccitiello's continued mismanagement of Unity with its announced merger with ironSource. We then scooch on over to talk about the games we've been preoccupying ourselves with — we stand on either end of the soulslike spectrum with Tunic and Elden Ring, converse about Wordle and Wordle accessories, and take command of some decks in Magic: The Gathering. All this and more on this very special Wardcast! Games include The Elder Scrolls IV: Oblivion, Tunic, Inscryption, Wordle, Fortnite: Zero Build, Pokémon Legends Arceus, Elden Ring, and Magic: The Gathering. Got a question for the show? Join us on Discord at ward-games.com/discord or email us at contact@ward-games.com!

Deconstructor of Fun
TWIG #192 Tesla enters gaming / Netflix latest gaming veteran hires / InnoGames publishes salary bands

Deconstructor of Fun

Play Episode Listen Later Jul 21, 2022 55:59


The crew returns back to Unity's merger with ironSource as Eric Seufert offers his view of the deal. There's a conversation about the latest government ruling not to regulate loot boxes. Talk about Tesla's new gaming initiative. InnoGame's approach to publishing salary bands and Netflix's latest batch of gaming veteran hires. We also talk about E3's return to in-person events and what we can expect from it. Hosts: Eric Kress, Eric Seufert, Laura Taranto --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

The WAN Show Podcast
I Stand Corrected - WAN Show July 15, 2022

The WAN Show Podcast

Play Episode Listen Later Jul 19, 2022 130:14 Very Popular


Mint Mobile: Save money on your phone plan today at https://www.mintmobile.com/wanshow Gusto: Get three months of Gusto FREE at: https://gusto.com/wan NordSec: Get Exclusive NordSecurity deals here: https://nordsecurity.com/wan All products are risk-free with Nord's 30-day money-back guarantee! Timestamps: (Courtesy of NoKi1119) 0:00 Chapters 1:08 Intro 1:27 Topic #1 - Community reaction to Linus's RAM notes ft. special guests 3:39 Buildzoid's video on YouTubers & RAM 5:13 Discussing NForce, Intel & XMP 7:45 Linus tried to push NCIX into boutique PC building 11:24 Enabling XMP can void warranties 12:11 Summarizing Buildzoid's video 14:40 Crucial's blog posts on RAM technology 17:45 FP poll: Intel's ARC Jersey, showcasing A770, discussing games 23:00 FP Poll result, opening & showing off ARC 25:02 Linux support for ARC 27:58 Possibility of a 900 trim, families 29:02 Linus requests a good naming scheme 31:40 Discussing the RGB limited edition 33:38 Intel's view on efficiency, FP's rack & database 37:58 Shadow tech invites Linus to France, Luke wanting to go 40:36 Device sharing services, latency & encoding 43:26 AV1 codec, supporting encoders 46:56 Streaming community, cross-brand support 53:20 Discussing limitations on ARC, other features 56:30 Quadro branding, FP poll on supporting features 59:48 Intel plans to talk with the community 1:07:30 Linus wants a disruption in the GPU market 1:09:03 Guests leave the set, ARC's jersey shirt 1:10:20 Sponsor - Squarespace 1:11:24 Sponsor - Wealthfront 1:12:17 Sponsor - Axiom 1:13:11 Topic #2 - New LTT pop-up shop for backpack 1:13:55 Limited in-person & back orders 1:17:32 Pricing & location for the pop-up shop 1:19:22 The shop will NOT include the screwdriver 1:20:25 In-stock notification will show pop-up shop 1:21:50 Topic #3 - Whale LAN event 1:25:35 Topic #4 - Unity acquiring IronSource 1:25:48 John Riccitiello & IronSource ft. Luke's F-bomb 1:28:53 Topic #5 - Sony's Playstation Star 1:31:50 Complaint on LTT content being mainstream 1:32:32 Merch Messages #1 1:32:51 Companies growing on a positive way 1:35:09 Polium 1 NFT Web3 gaming console 1:37:49 Topic #6 - Dr DisRespect's Project Moon 1:42:37 Topic #7 - BMW's subscription on seat warmers 1:45:40 Topic #8 - Linus showcases Miner VGA 1:54:18 Topic #9 - Cole-Bar Hammer update 2:01:36 Linus dies, last attempt 2:05:15 Luke's YouTube channel on Assassin Creeds 2 2:10:00 Outro

Game Dev Field Guide
Ep. 060 Current Events: Unity x Ironsource

Game Dev Field Guide

Play Episode Listen Later Jul 19, 2022 32:40


In this episode Zackavelli talks about the recent events with Unity and Ironsource. Pocket Gamer Interview with John Riccitello: https://www.pocketgamer.biz/interview/79190/unity-ironsource-john-riccitiello-marc-whitten-merger/ Skip to Body of Episode: 9:12 Buy my game BounceShot on Steam: store.steampowered.com/app/1736980/BounceShot/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Youtube: www.youtube.com/channel/UCoGo58coz8d1jIjuJ8H2eKw Intro music by: Avaren Outro remix by: Mugamoomoo

The WAN Show Podcast
I Stand Corrected - WAN Show July 15, 2022

The WAN Show Podcast

Play Episode Listen Later Jul 18, 2022 145:10


Mint Mobile: Save money on your phone plan today at https://www.mintmobile.com/wanshow Gusto: Get three months of Gusto FREE at: https://gusto.com/wan NordSec: Get Exclusive NordSecurity deals here: https://nordsecurity.com/wan All products are risk-free with Nord's 30-day money-back guarantee! Timestamps: (Courtesy of NoKi1119) 0:00 Chapters 1:08 Intro 1:27 Topic #1 - Community reaction to Linus's RAM notes ft. special guests 3:39 Buildzoid's video on YouTubers & RAM 5:13 Discussing NForce, Intel & XMP 7:45 Linus tried to push NCIX into boutique PC building 11:24 Enabling XMP can void warranties 12:11 Summarizing Buildzoid's video 14:40 Crucial's blog posts on RAM technology 17:45 FP poll: Intel's ARC Jersey, showcasing A770, discussing games 23:00 FP Poll result, opening & showing off ARC 25:02 Linux support for ARC 27:58 Possibility of a 900 trim, families 29:02 Linus requests a good naming scheme 31:40 Discussing the RGB limited edition 33:38 Intel's view on efficiency, FP's rack & database 37:58 Shadow tech invites Linus to France, Luke wanting to go 40:36 Device sharing services, latency & encoding 43:26 AV1 codec, supporting encoders 46:56 Streaming community, cross-brand support 53:20 Discussing limitations on ARC, other features 56:30 Quadro branding, FP poll on supporting features 59:48 Intel plans to talk with the community 1:07:30 Linus wants a disruption in the GPU market 1:09:03 Guests leave the set, ARC's jersey shirt 1:10:20 Sponsor - Squarespace 1:11:24 Sponsor - Wealthfront 1:12:17 Sponsor - Axiom 1:13:11 Topic #2 - New LTT pop-up shop for backpack 1:13:55 Limited in-person & back orders 1:17:32 Pricing & location for the pop-up shop 1:19:22 The shop will NOT include the screwdriver 1:20:25 In-stock notification will show pop-up shop 1:21:50 Topic #3 - Whale LAN event 1:25:35 Topic #4 - Unity acquiring IronSource 1:25:48 John Riccitiello & IronSource ft. Luke's F-bomb 1:28:53 Topic #5 - Sony's Playstation Star 1:31:50 Complaint on LTT content being mainstream 1:32:32 Merch Messages #1 1:32:51 Companies growing on a positive way 1:35:09 Polium 1 NFT Web3 gaming console 1:37:49 Topic #6 - Dr DisRespect's Project Moon 1:42:37 Topic #7 - BMW's subscription on seat warmers 1:45:40 Topic #8 - Linus showcases Miner VGA 1:54:18 Topic #9 - Cole-Bar Hammer update 2:01:36 Linus dies, last attempt

PC Perspective Podcast
Podcast #685 - Core i9-13900K Tested Early, Bluetooth Audio Improving, PC Sales Decline, ARC 750 GPU + MORE!

PC Perspective Podcast

Play Episode Listen Later Jul 17, 2022 50:39 Very Popular


We are back at it YET AGAIN, podcasting about another week's worth of PC hardware and software news. It's the kind of content you can only find in a few thousand other places, so you really don't want to miss this one.Note: we recorded this BEFORE the Gamers Nexus video on Arc graphics with Tom (and Ryan) from Intel was published. You can watch that here: https://youtu.be/AN8ZAf15DrMAnd no, it didn't end up being "50 min and 36 sec" after all. Somehow the running time ballooned up to a whopping 50 minutes and 39 seconds between rendering and uploading. Where did the extra 3 seconds come from? ALIENS. (Probably.)00:00 Intro02:04 Food with Josh04:12 Arc A750 GPU at GN (they released another video the next day)06:12 Intel Core i9-13900K sample apparently tested10:40 Brief digression11:34 Bluetooth audio poised to improve soon14:52 Corsair's new HXi Series PSUs16:58 PC sales decline24:03 Skyrim Together Reborn28:33 Unity and ironSource merger31:45 Spectre never dies35:38 MS 365 requires Win 10 and up after this year36:52 Picks of the Week48:08 Outro★ Support this podcast on Patreon ★

TechLinked
Unity acquisition, Nothing Phone, Internet Archive lawsuit + more!

TechLinked

Play Episode Listen Later Jul 14, 2022 7:15 Very Popular


0:00 No News in the Void 0:18 Unity acquires Ironsource 1:28 Nothing Phone 1 2:34 Internet Archive lawsuit 3:28 JSAUX Steam Deck Dock 4:03 QUICK BITS 4:14 Bandai Namco hacked 4:50 Retbleed exploit 5:32 Gamers Nexus Artesian Builds video 5:58 Optimum network outage 6:32 Doom installed in Doom News Sources: https://lmg.gg/WNrql

Deconstructor of Fun
TWiG 191 Is remote work is killing your studio's efficiency? / HOT take on Unity x ironSource

Deconstructor of Fun

Play Episode Listen Later Jul 14, 2022 63:36


With so many new games delayed the crew has their long-awaited debate on what is the optimal way of working for game studios. On-site, hybrid, or fully remote. Eric Kress whales on GameStop, which went full “crypto bro” in the middle of the crypto Winter. And gives his hyperbolic analysis of Unity's merger with ironSource. Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur Hosts: Laura Taranto, Eric Kress, Adam Telfer and Mishka Katkoff --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Infection - The SURVIVAL PODCAST
Unity Stock – Infection – The SURVIVAL PODCAST Episode 391

Infection - The SURVIVAL PODCAST

Play Episode Listen Later Jul 14, 2022 65:05


Unity merging with ironSource, Red Dead Online scales back0 and more on this week's episode of Infection – The SURVIVAL PODCAST The post Unity Stock – Infection – The SURVIVAL PODCAST Episode 391 appeared first on Infection - The SURVIVAL PODCAST.

Techmeme Ride Home
Wed. 07/13 – Twitter Takes The Gloves Off

Techmeme Ride Home

Play Episode Listen Later Jul 13, 2022 16:23 Very Popular


Twitter officially sues Elon Musk and by the sound of things, has decided to go to the mattresses. Has Apple officially cut ties with Jony Ive? Here come the tech mergers and acquisitions. How streaming has officially killed traditional tv by at least one measure. And an interesting new gadget. Nothing. I'll explain.Sponsors:StoryBlok.com/ridehomeKeeperSecurity.com/techmemeLinks:Twitter Sues Musk After He Tries Backing Out of $44 Billion Deal (NYTimes)15 Revelations in Twitter's Suit Against Elon Musk (Intelligencer)Apple Ends Consulting Agreement With Jony Ive, Its Former Design Leader (NYTimes)Unity is merging with Ironsource in an all-stock deal valuing Ironsource at $4.4B in a big consolidation play for gaming (TechCrunch)Read the memo Google's CEO sent employees about a hiring slowdown (The Verge)Nothing officially announces flashy Phone 1, starting at £399 (The Verge)HBO & HBO Max Smash Past Netflix In Total Emmy Nominations As Hulu & Apple Score Strong Showings (Deadline)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

WSJ Minute Briefing
U.S. Stocks Decline on June Inflation Report

WSJ Minute Briefing

Play Episode Listen Later Jul 13, 2022 2:43 Very Popular


Investors predict Fed will raise rates at least another 0.75 point. Oil prices stabilize. Netflix names Microsoft as partner to develop ad-supported streaming service. Unity Software to buy ironSource in $4.4 billion videogame deal. J.R. Whalen reports. Learn more about your ad choices. Visit megaphone.fm/adchoices

Squawk on the Street
Inflation Hits Fresh Four-Decade High, White House's NEC Director Reacts to CPI, and Twitter Sues Elon Musk 7/13/22

Squawk on the Street

Play Episode Listen Later Jul 13, 2022 46:05 Very Popular


Carl Quintanilla, Jim Cramer and David engaged in a wide-ranging discussion about inflation news that sent stocks tumbling: The Consumer Price Index for June up 9.1% from a year ago -- a new four-decade high. National Economic Council Director Brian Deese joined the program with White House reaction to the numbers. The anchors also explored how big an impact inflation could have on earnings season, as big banks get ready to report. Also in focus: Twitter sues Elon Musk as it looks to enforce their $44 billion deal, Delta's earnings miss on higher costs, Google's hiring slowdown, plus M&A: Game development platform Unity Software agrees to buy ironSource in a $4.4 billion all-stock deal.

Stock Market Buy Or Pass?
Unity Stock Price Down After Ironsource Stock Price Merger

Stock Market Buy Or Pass?

Play Episode Listen Later Jul 13, 2022 7:50


Unity Stock Price Down After IronSource Stock Price Merger. Jose Najarro looks at Unity Stock price as it goes down on recent Unity Stock News and Ironsource stock price up on Ironsource stock news of a Unity Merger. Time to buy Unity Stock?https://www.fool.com/jose*A portion of this video is sponsored by The Motley Fool. Visit https://fool.com/jose to get access to my special offer. The Motley Fool Stock Advisor returns are 319% as of 06/29/2022 and measured against the S&P 500 returns of 112% as of 06/29/2022. Past performance is not an indicator of future results. All investing involves a risk of loss. Individual investment results may vary, not all Motley Fool Stock Advisor picks have performed as well.I have a position on $UNewsLetterhttps://www.fool.com/josenajarroDISCORD GROUP!! https://discord.gg/wbp2Z9STwitter: https://twitter.com/_JoseNajarroDISCLAIMER: I am not a financial advisor.  All content provided on this channel, and my other social media channels/videos/podcasts/posts, is for entertainment purposes only and reflects my personal opinions.  Please do your own research and talk with a financial advisor before making any investing decisions.

Deconstructor of Fun
TWIG #190 What has happened to all the video games?

Deconstructor of Fun

Play Episode Listen Later Jul 8, 2022 42:32


In this episode, Laura talks about why games are being delayed and whether mobile games suffer from it as much as PC and console games. We also discuss what the metaverse is. Analyze the impact of Samsung Gaming Hub coming to Xbox. And Eric Kress does doom and gloom updates on the mobile market. Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur Hosts: Laura Taranto, Eric Kress and Eric Seufert --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
TWiG #189 Is Blizzard back on track? Why did Miniclip acquire Sybo? Why standards for open metaverse is risky?

Deconstructor of Fun

Play Episode Listen Later Jun 30, 2022 55:58


Hold on to your AirPods because we have more than a full house on this episode. There's no more doom and gloom. Mishka and Seufert drop teasers for two upcoming parties. We analyze if Blizzard is “back”. Talk Stumbel Guys, Fall Guys, Sybo and Clash Quest. And take the episode home by talking about the master plan behind creating standards for open metaverse interoperability. Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur Hosts: Mishka Katkoff, Adam Telfer, Laura Taranto, Eric Kress and Eric Seufert --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
TWiG #188 Surviving the mobile marketing winter / Netflix mobile titles seen only 13m downloads / return of the Crypto Corner

Deconstructor of Fun

Play Episode Listen Later Jun 23, 2022 50:06


The team discusses Riot joining Microsoft's GamePass. Talks about the $24M made by Diablo Immortal after the first two weeks. Reviews the abysmal number of downloads Netflix games has racked up to date. Dives deep into how to survive the mobile marketing winter. And with Ethan back on the podcast, covers your most essential crypto updates, as the wheels are coming off the first iteration of blockchain games. Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur Hosts: Ethan Levy, Adam Telfer, and Eric Seufert --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
TWIG #187 Discussing the announced PC/Console blockbusters / Spending $100k in Diablo Immortal / Saudi Arabia's grab of Embracer

Deconstructor of Fun

Play Episode Listen Later Jun 16, 2022 69:38


This was a BIG week for console and PC games. We talk about Diablo 4, Modern Warfare 2, Overwatch 2, Stormgate... We got our first take on all of them. We also discuss Summer Game Fest, Saudi Arabia's $1B investment into Embracer, and how to optimally spend a massive stack of cash in Diablo Immortal. As always, we kick off the episode with corrections. Keep the (anonymous) feedback coming and we'll keep correcting ourselves. Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur Hosts: Eric Kress, Adam Telfer and Eric Seufert --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
TWIG #186 Inside the decline of mobile games market / The impact of updates to Apple's SKAd Network

Deconstructor of Fun

Play Episode Listen Later Jun 10, 2022 55:56


Adam does a light dive on Diabo Immortal after playing it intensively since launch. Eric Kress breaks down the decline of the mobile games market by looking at the performance of top genres and titles. Eric Seufert analyzes Apple's update to SKAd Network. The crew also talks E3, Pokemon Go passing $6 billion in lifetime revenue, and Summer Game Fest with Geoff Keighlye. Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur Hosts: Eric Kress, Adam Telfer, Eric Seufert and Laura Taranto --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
Battle Passes - Everything You Ought to Know and Then Some

Deconstructor of Fun

Play Episode Listen Later Jun 6, 2022 86:53


The most comprehensive breakdown of the Battle Pass system in games. This analysis discusses best practices, biggest fumbles, and optimal ways to price and balance Battle Pass in your game. Host and Guest: Mishka Katkoff & Javier Barnes Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
TWIG #185 Analysis of Sony's investor day / The $222 billion gaming market vs. global rececession

Deconstructor of Fun

Play Episode Listen Later Jun 2, 2022 54:37


This episode is all about headwinds. The crew discusses the global mobile gaming market, which is according to Data.ai set to hit $222 billion this year. Eric Kress dissects Sony's investor day. The crew also predicts Apex Mobile's success, marvels Diablo Immortal, and discusses Catalyst Black as an example of why MOBAs just don't work in the West. Links: Questions and Feedback Sponsors: Google, ironSource, Xsolla, Recur --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
TWIG #184 Why EA is not for sale / TikTok's push into gaming / Snap's lower guidance

Deconstructor of Fun

Play Episode Listen Later May 26, 2022 69:20


Eric Kress dismantles the rumors of EA being for sale. Eric Seufert analyzes Snap's multiple lowered guidances. Laura Taranto looks into TikTok's push into gaming. Team also discusses recent two big mobile launches: APEX Legends from EA and Dislyte from Lilith. And what would be a TWIG episode without hearing the latest of Kress' son's basketball life... Links: Questions and Feedback Sponsors: Google, ironSource, Appsflyer, Xsolla, Recur --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
TWIG #183 Ubisoft's bet on mobile / AppLovin's masterful earnings report / the problem with braintrusts

Deconstructor of Fun

Play Episode Listen Later May 20, 2022 58:34


We discuss why Ubisoft shifts attention to mobile amidst declining sales. Kress provides a breakdown of the AppLovin quarterly review, where the company put on a show of the ages and got rewarded with a 35% growth in their stock price. We talk about Bethesda's delayed games and the implication of this. Adam breaks down why brain trust, which sounds so amazing on paper, rarely if ever works in real life. Links: Questions and Feedback Sponsors: Google, ironSource, Appsflyer, Xsolla, Recur --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
TWIG #182 Crypto crash and blockchain gaming / Explaining FIFA's breakup with EA

Deconstructor of Fun

Play Episode Listen Later May 12, 2022 64:04


We discuss the crash of crypto and how it affects blockchain gaming. Dive deep into Space Ape's development process and compare it to the one Wooga used to unsuccessfully follow before the Playtika acquisition. Kress explains why FIFA is the one to lose out after the breakup with EA. Links: Questions and Feedback The Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Ethan Levy, Eric Seufert Sponsors: Google, ironSource, Appsflyer, Xsolla --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Deconstructor of Fun
TWIG #181 Embracers shopping spree continues / Blizzard launches Warcraft Clash

Deconstructor of Fun

Play Episode Listen Later May 5, 2022 65:28


We discuss the mixed reviews of APEX Mobile. Congratulate Bernard Kim on his latest baller move. Doom Warcraft mobile. In this episode Kress also ponders why NewZoo keeps triggering him. Seufert updates us on the latest anti-trust charges Apple is facing. Links: Questions and Feedback The Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Ethan Levy, Eric Seufert Sponsors: Google, ironSource, Appsflyer, Xsolla --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support