Let's Talk About Brand

Andrew and Pete became best friends 15 years ago at uni, and have never held a job beyond running their own business together. How did they quickly build to the point where, in under a decade, they'd spoken on huge international stages, amassed a community of thousands, and created one of the largest conferences in the UK?Well, you'll hear it from them, but a huge part of it is sheer gumption. They talk about how they made big asks, swung for the fences, and leveraged other people's kindness in the best possible ways. And of course, the way they received that kindness was by showing up with value first.We'll also hear about how they went from highly-paid speaking events and growing their global community to now hosting one of the UK's largest conferences for small businesses, ATOMICON.(ATOMICON25 has now passed, but you can grab your early-bird ticket NOW for ATOMICON26! Use my affiliate link and I'll buy you a drink in Newcastle…)In this episode:“...that very first moment where I walked into the kitchen and Andrew is putting away his Crunchy Nut Cornflakes in the cupboard…”First business (motivational texts!)Branding agency “We'd throw chocolate across the room and we'd do little fun presentations and poems and wraps, and we'd do like, you know, some silly things to get attention.”From local networking meetings to speaking at Social Media Marketing World in San Diego. Big Domino Theory“We stalked those 10 people religiously for about two or three weeks..”Organizing their first big conference (online)“We were just gutsy. We had nothing to lose when we were 24 of putting ourselves out there.”Growing the Atomic communityFocusing on doing one thing really remarkably at a timeLaunching Atomicon…with an expectation of 80 peopleBeing really deliberate about putting on the best event possible, and never getting complacentTheir current growth plan for the foreseeable futureWhat lights Andrew upWhat lights Pete upWhat people get out of Atomicon beyond what's on the tinMoving from a personal brand to a brand-brandFind Andrew and Pete:ATOMICON26 (affiliate link)AtomicInstagram❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to theLet's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Anytime there's an update to Facebook (or even a rumored feature!), thousands hightail it to Mari Smith's profiles to see what she has to say about it. But how did Mari establish such authority in the world of Meta marketing? How did she build her name professionally to become “the” Facebook guru? Why was Facebook the platform she chose to build her career on?What did she do before Facebook⏤and what might she do after? As with all good, aligned personal brands, the same motivating forces have guided Mari throughout her journey. Primary among those forces is her fascination with human relationships. Relationships got her to the United States to begin with. Relationships enabled her to explore a variety of career paths. Relationships have always been the core of her interest in Facebook; she does love tech, but the thing that has always fascinated her most about Facebook is its power as a connection tool.But as you'll hear, Mari's also looking more at the impact of social media on mental health, relationships, and society⏤for better and for worse.This is definitely an interview that you have not heard Mari give before. We delve into her personal story, her varied professional background, and her unfiltered takes on Meta, marketing, and what's next.In this episode:Leaving Scotland for San Diego (with no money or job)Saved by the Cake!Bartering for legal help“From cakes to lawyers to a mobile disc jockey…”SEO Master“My love and my tech”“Mari, you, you can't be Miss Email Marketing, technology, internet and relationships⏤you gotta pick a lane!”Discovering FacebookHer first Facebook Marketing for Professionals courseThe power of early Facebook networking (and the DMs!)“I just love to teach and to explain!”Human Design and 10-year cycles“I'm going all in with this.” Mike Stelzner and Social Media Marketing WorldWhy Mari has remained focus on organic social mediaFacebook vs. other platformsMari's current career transition“Mental wellness, mental health, and specifically, ironically, social media's impact and isolation and loneliness and depression…”“I just know how to market!”What has driven Mari in all phases of her life and careerWhy people trust herThe public, the personal, and the privateFind Mari:WebsiteFacebook InstagramMari Smith's Superstars community❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today I'm talking to a fellow personal branding person (which means so many different things to so many different people!): Sophie Lee, founder of Electric Peach! Sophie doesn't just want to help people who are interested in making money. She's putting the powerful brand storytelling tools she's learned how to leverage over her career into the hands of people who are trying to change the world for the better: mission-driven, impact-driven businesses and female founders with something to say.(She is also a fellow disco-ball-loving, collaboration-not-competition, sparkly badass; you can see why we get along!) ❤️One of the themes we discuss over and over in this episode is about what it means to use one's voice. Sophie is all about empowerment of people's voices, specifically people who want to make positive changes in the world, and helping them harness the power of communication to do just that. Hearing Sophie's journey makes it clear not only that she really knows her stuff, but also that she's finely honed her personal values, her sense of self, and her own commitment to using these tools for good.In this episode:Teaching English to the Czech governmentJoining the Disney “cult” in Shanghai“Journalism” in ChinaThe UK press's misery machineAccidentally becoming a marketerThe entrepreneurial bugA toxic relationship, and a new business partnershipBecoming known for UGC (user-generated content)Building The Joyful for actual purpose-driven businessesBecoming Sophie Lee and Electric PeachCommunication instead of polarizationEmpowering people to communicate their messages with passion and clarityWhat Sophie sharesFind Sophie:InstagramLinkedInElectric Peach❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to theLet's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

I've known Amanda Webb of Spider Working for years. While she started as a digital marketing generalist, Amanda has really built her name for data and analytics in recent years, especially Google Analytics (for which she is a certified trainer with Enterprise Nation).But, like many of us, Amanda didn't start out in marketing, and she shares how her time in the film industry and a small business owner helped her build the tenacity and skills that eventually helped her launch her own successful consulting and speaking business, becoming globally known as an expert on how to make sense of analytics and succeed with data-driven marketing strategies.Of course, we also discuss what lights Amanda up, what she truly delivers beyond just marketing insights, and what cats have to do with any of it (spoiler alert: not much, and she likes it that way!).In this episode:“That's me: I am going to be the next Mike Lee!”Hustling to get those union tickets signed (including in the pubs)The importance of persistence“Let's face it…I'm never going to be the female Mike Lee.”“I know! I'll start a business!”Death of a Saleswoman“You're not coming up on Google…”Facebook, LinkedIn, bloggingAn opportunity in recession“I was everywhere”Getting more widely known via videoIrish Blog AwardsAgorapulse, Social Media Marketing World, Meta and Google (via Enterprise Nation)Helping people feel cleverCats, knitting, film, and boundariesFind Amanda:LinkedInWebsiteThat Analytics PodcastThat Analytics Show❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to theLet's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today's guest is The Queen Bee herself, Ms. Dani Wallace! Dani is a speaking coach who runs the I Am The Queen Bee community and The Big Festoon event. She delivers confidence. She delivers encouragement. She delivers badassery. But what she truly delivers, at the root of all she does, is to deliver the message that success can feel safe.Her event, The Big Festoon, certainly does that. Her community does that. She's even got a documentary film, “The Festoon Effect,” about what she does and the message she's spreading.Dani definitely comes across as someone who is fully confident in the value of her own message and in her own authority to do what she's doing out here–but, as you'll hear, she's just like the rest of us deep down. She experiences self-doubt and energetic crashes. But she also recognizes the importance of the message she's here on this earth to deliver, and the empowerment the sense of community she creates brings to others.In this episode:The council estates of PrestonTraveling the world as a performerCall center trainingDomestic abuse and homelessness with two children under the age of two “Life is either going to continue happening to me or I'm going to happen to life.“Gigging singer to early live-streamer (and mascara seller!)“Show up, wise up, rise up”Safety in successSharing her learningsAn “overnight success” 10 years in the makingOvercoming daily self-doubtCreating what she needed most via The Big Festoon“I'm really famous…”Fly Anyway FoundationCollaborationsReleasing her own filmSmashing the patriarchyTelling your story while bringing actual value to the worldCreating that “joy space” that helps cement actual learningOwning her origin story without leaning on itThe one thing about Dani's energy you'd never guess!Find Dani:Instagram“The Festoon Effect” documentary❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have. I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.” What I didn't do is really get into the nitty-gritty of how I built my professional presence. So we're going to take a walk down memory lane as to how I grew my own personal brand visibility, and hopefully some of these tactics can help you build yours as well.In this episode:The beginning of Christine Gritmon Inc. in May 2016“Be visible doing the thing that you want to be known for doing”“Say yes to opportunities!”How I pivoted my personal brand “People who knew, liked and trusted me were up for coming along on this new journey because I focused on transferable skills and transferable values.”Deciding who I was going to learn fromNetworking before, during, and after events“Don't think that speakers are these untouchable people who are on this whole other plane of existence from yourself. Go talk to them!”“A slightly outdated tactic: I live-Tweeted events…”Becoming a conduit to information. Put yourself in the conversation and connect with others who are also part of that conversationRebranding (again!) to personal branding“Take a look periodically at making sure everything is aligned” the things that you're offering, the audience you're offering it to, the audience you have, the things that you are doing. Make sure that it's all pointing in the same direction.” “What worked in the US isn't going to work here…”“Don't be afraid to realign, but make sure that you have something built on the fundamentals, the foundations that people have come to know you and trust you for, those transferable skills.”“Don't be afraid to show up.”Find Me:WebsiteLinkedInInstagramFacebookYouTube❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn't share as part of both her personal and business lives.In this episode:Teresa's first personal brand as an employee “I basically started from fear and having my back up against the wall and knowing I need to make money…”“They sort of borderline stalked you!”What made people buy in to Teresa in the early daysLearning from the expertsGetting clients from speaking…then not getting clients from speakingSaying yes to opportunities“...doing the small stuff and working your way up to it”The Hustle: gift bags, selfies, and flying 5,000 miles for coffeeChoosing what opportunities to say yes or no toWhy marketing?Delivering empowermentHer sobriety journey and “Losing Parts Of Myself” podcastWhat she will and won't shareFind Teresa:InstagramLinkedInteresaheathwareing.com Your Dream Business podcast❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

You know I love having a chance to speak with non-marketers! (Then again, is there truly such a thing in the world of personal branding?)Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, key moments of recognition, and of course the companionship of her identical twin sister, Tali, with whom Ophira shared almost all of these adventures.The biggest message of Ophira's story is: do what you do, put your creativity out there into the world–and if opportunities arise from it, say YES to them!Hear about:Growing up an identical twin in a Middle Eastern family in the MidwestWinning allllllllll the contestsDenim Rebellion and Double Vision(and Urban Outfitters and Raven-Symoné)Getting “Sassy” in NYCHues MagazineBack to NY & getting onlineAstrology as personal insight……and personal brand……and science.Gloria Steinem!Ms. Magazine“Adios, Barbie”Teen Vogue and the birth of the AstroTwins brand“Astro Style”Astrology as a conduit for connectionAstroStyle.comSyndicationElle MagazineWhy Beyonce and Jay Z are still together (it was in the stars!)Bringing individual skills to a joint brandTapping into commonalitiesProviding hope and guidanceFind Ophira:Astrostyle.com “The Astrology Advantage”InstagramTikTok❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Fab Giovanetti bounds onto any stage she's invited to “excited and excitable as a Labrador every single day”⏤and it's highly contagious!On this episode we discuss how Fab transitioned from hiding behind a community she'd built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Alt Marketing School online learning academy. Now she's taking it a step further as a fractional CMO.Fab's had several touch points over the years where she's had to rebalance the boundaries and overlaps of her different positions: as a marketer, as a community leader, as an educator, and as her own vibrant self. Through it all, she's forged a career all about helping people via stronger systems, more effective marketing, and, above all, a sense of fun!Listen for:“Big Labrador energy”Fab's start as a business and marketing coach for health and wellness entrepreneurs at Health Bloggers Community (later Creative Impact)Becoming known via community events“I was kind of hiding behind the company because it was more about community, about others…”Alt Marketing School Podcast“I'm going to say the P word: ‘pandemic'”Sharing her journey as a founder and learning in publicBecoming the go-to for marketing business support “Helping making marketing better for marketers”Working out the Fab, the person, and the personal brand, and the expert would play within Creative Impact? And how did you work out the differences and or similarities of how Fab, the person, would factor into Alt Marketing School? “I'm clear about my mission I'm clear about what I want to do and I'm clear about what I enjoy doing within that as well”“The energy that I bring in is so essential to the school…I embody it by being an absolute doofhead.”Why systems are so essentialShowing upThe boundaries and overlaps between Fab and Alt Marketing SchoolBecoming a fractional Chief Marketing Officer, and adding that to the mixThe drive to help othersWhat Fab truly delivers to people via Alt Marketing SchoolHow long ago were the 80s?Her husband's fansFind Fab:LinkedInInstagramfabgiovanetti.comaltmarketingschool.com ❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

When people in the know hear the word “community,” they think of Christina Garnett.But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.Say hi, tell us about yourself, and what you like to tweet about. Make friends." You'll hear us talk about that tweet a lot in this week's episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways. Listen and learn:Community as a response to COVID-era isolationThe TweetWhy it hitNot overthinking itContinuing to keep it realHaters gonna hatePre-Tweet careerPandemic Medium articleBurnout, vulnerability, reaching out and getting knownWhy people wanted herBeing a connectorData driven strategyThe voice of the communityParasocial relationships with brands, and how personal brands come into play with solidifying that relationshipDeciding not to become an influencerCreating her own job titleWhat drives ChristinaWhy companies need communityWhat Christina specifically brings to the tableThe personal and the professionalFind Christina:TwitterLinkedIn❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily). But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author. On her “Useless Etymology” channels, Jess presents word origins and history in an engaging and entertaining way, and is working on her third etymology book. We discuss how she concurrently built her careers as a journalist and a “pop etymologist” and how she's balanced both.Listen and learn:Jess's career in journalism Her Adweek chapter, and building a name for herself“How could you be so incurious?...”Why this topic interests me (Christine) so personallyJess's research background”It's kind of like linguistic anthropology–linguistic sociology, more so…”Useless Etymology blogBuilding TikTok accounts for both Adweek and Useless Etymology“Once Upon A Word”Jess's brand voice“I didn't want to jeopardize the career that was affiliated with my primary income…”Growing Useless EtymologyContent lessons“Words From Hell”The violent history of the word “decimate”“Offbeat word origins for curious minds…”Jess's book development process“Useless Etymology: The Book”!“I actually let my audience choose for me…” What lights Jess up about etymology“Have you ever tried to read the OED?”The positive opportunities “Words From Hell” has opened upWords Unraveled podcastThe topic of Jess's fourth bookFind Jess:BlogPodcast TikTokInstagramUseless Etymology InstagramBooks:Words From HellOnce Upon A Word❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today's conversation is with a good friend of mine. Paul Ince, a.k.a. BizPaul, is the owner and founder of LikeMind Media, a content marketing agency in Loughborough, UK, as well as the founder of the MarketEd Live conference.We talk about how Paul Ince, regular human, became Biz Paul, content marketing thought leader, back in the early days of social media. We also talk about being in touch with the things that light you up about what you do, and the challenges that can come along with expansion, especially if what your clients are really buying is you.Finally, we get into my favorite thing about a personal brand: no matter what it is that you do, other people do it too, so what really makes you the right person for someone to work with? Because it's not about what you deliver. It's about what you personally bring to the table–and that, of course, is your personal brand.A few of the things we hit in today's episode:Working for a national technology company How the 2008 Beijing Olympic games indirectly led to @bizpaul Becoming a content creator in the tech space“I had no intention of setting up a business…”Trying to sell an app people weren't ready for……and deciding to focus on closing that knowledge gap insteadPaul's first cringey business cardPaul's first cringey pitch deck (it worked!)Not the footballerHow events changed the gameMarketEd LiveStarting to take on helpBalancing BizPaul and LikeMind Media“I don't really want to be known as the funky-shirted marketing guy…”What keeps him in the gameWhat he truly deliversWhat makes someone a fit—or not a fit⏤or LikeMind MediaWhat people are really buying into when it comes to BizPaul“Maybe it's a Gen X thing. I suspect it might be…”Find Paul:BizPaul.comPaulInce.comLikeMind.MediaLinkedInInstagram❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Brooke Sellas of B Squared Media was on previously talking about the thing that she is known for: customer care. This time we're digging into how she got known for it, what it really means to her, and her motivations behind it. This is an especially relatable conversation because despite owning a successful marketing agency, appearing on massive stages such as Social Media Marketing World and Inbound, co-hosting a few prominent podcasts, and writing a book on her topic of expertise, Brooke initially struggled to put herself out there in each of those situations. In all cases, it was a nudge from someone else who believed in her that helped Brooke get to those next levels of visibility and thought leadership. As you'll hear today, she is starting to take the reins a little bit more herself, and recognizing after all these years of all of this external validation showing that, yes, actually she is an expert, she does have something to say that people need to hear from her specifically, she's finally recognizing that these people may be onto something. She's ready to start not just accepting these opportunities, but creating these opportunities and guiding where she wants her personal brand to go. I hope Brooke takes a listen to this episode and says, “Wow, I sound pretty smart.” (Because she does.)Here's some of what we get into in today's conversation:How Brooke came to start B Squared MediaHow she got started in social media to begin withExpanding the agency beyond herselfHer professional point of difference“Think Conversation, Not CampaignTM”Why customer conversations are so vitalStepping into her personal brandGetting on stagesCo-hosting podcastsWriting her book, “Conversations That Connect”The future of Brooke's personal brandBrooke's true (professional) loveThe need Brooke truly solves for her clientsThe power of goofinessFind Brooke:LinkedInB Squared MediaBook:Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

When I first got to know Mario Marchese, aka Mario the Maker Magician, nearly a decade ago, he had already achieved some success as a children's birthday party magician (including performing for many NYC celebrities). Mario now has a full stage show, selling out theatres and festivals in NYC, London, Edinburgh, and Adelaide. He's won awards from the Magic Castle and has appeared on Sesame Street, Blue Peter, and The Tonight Show. Here's a bit of what we cover in today's entertaining, inspiring conversation between friends:How Mario went from teaching elementary school, to performing as a weekend magician, to running his own business (alongside his brilliant, visionary wife, Katie Marchese);Learning how to bring more of his genuine self (and his personal style) to his shows;An overheard comment that changed his life; Building his own show, quite literally;The celebrity moment that helped his dad finally understand;Shifting gears from living rooms to theatres (and learning how to fill them!);The four minutes of every show that make it all worthwhile;What it all means to Mario (and, hopefully, to his audiences);Why less is sometimes more.Find Mario at:https://www.mariothemagician.https://www.instagram.com/mariothemagician Books:The Maker Magician's Handbook: A Beginner's Guide to Magic + MakingRobot Magic: Beginner Robotics for the Maker and Magician❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to “Let's Talk About Brand”! My 2023 was a little bit hectic; I did manage to get some incredible episodes released in autumn 2023…and then I didn't pick it back up. But I've finally got my feet under me again. And I'm back with a brand new format—one that I'm debuting today with myself as guest!On this season's episodes, my guests will first lead us through their own personal brand development. Then, I'm going to take them through a few of the deeper questions I go through with my clients to get to the heart of their genuine personal brand: their motivations, the value they bring, all that good stuff.Let's get to it.My career journey before I built my own personal brandTwo life-changing things that happened when I became a full-time journalistHow I leveraged my personal brand to launch a new careerHow Christine Gritmon Inc. has changed since May 20162020: amazing; 2021: awful; 2022: employed; 2023: laid offRe-embracing my personal brand in 2024Why I do what I doThe deeper needs people who work with me haveWhat I truly deliverBringing more personal elements into your personal brandI'm so excited to start the season. Let's go!https://www.gritmon.com/ltab/s5e1cgritmon❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week's guest, Michael Stelzner.He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry.In today's episode, Mike is going to walk us through the development of his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned!Tune in as we talk about: [00:00] Welcome Michael Stelzner[04:28] How white papers launched Mike Stelzner's personal brand[10:25] How did Mike pivot from being "The white paper guy" to social media?[14:30] How did Mike build up his contacts in an industry he was relatively new to?[16:45] How did Social Media Examiner Start?[18:47] How did Mike move people from online content to an in-person conference?[22:42] How does Mike balance three brands?[25:37] How does Mike find up-and-coming industry voices?[29:33] What should you do if you are asked to be on stage?[30:25] What characteristic does Mike think makes someone successful?[32:00] What is Mike's current mission?[34:11] How to connect with MikeGet Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/preworkFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

This week I'm excited to talk to fellow brand designer, Liz Mosley!Liz was originally a stationary designer before recognizing her knack for branding creatives. We're going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She's going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding.We are also going to talk about the evolution of Liz's own personal brand, and we're going to get to the things that she has learned from her own podcast, Building Your Brand.Tune in as we talk about: [00:00] Welcome Liz Mosley![02:26] How did Liz come to focus on branding?[07:09] What has it been like for Liz to brand herself?[09:06] How did you brand Liz Mosley Designs when it was a stationary company[15:30] How it's different working with a fellow creative on the creative elements of their brand? [18:42] What are the elements that creatives need to have in their branding? [23:04] The story of Liz's brand transition[27:30] How has Liz's podcast fit into her brand?[31:20] Connect with Liz MosleyContact Liz MosleyPodcast: Building Your Brand - https://www.lizmosley.net/podcastWebsite: Liz Mosley Design - https://www.lizmosley.net/Social Media at LizMMosleyGet Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/preworkFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

While a personal brand is … well…personal. It isn't something you should work on defining on your own.But have you ever thought about working with personal brand coach? Do you wonder what it would be like? What would you talk about? What conclusions would you walk away with?This episode is going to be a little bit different. In this episode, I'm going to give you a little taste of what I do with clients in my personal branding work. It's not like a whole session, but my brilliant podcast editor, Sarah Scott of Sarah Scott Studios, has said to me, “I think it might be interesting to see you do your thing on an episode.”And so I've turned that right back around on her and said, “how about I do it with you?”She of course agreed! So I'm very excited for today's conversation with Sarah about her personal brand. This is not nearly as thorough or as specific as I would do with an actual client, but I wanted to give you an episode that hopefully you could take some of this discussion back to yourself and use it to figure out some more of your own personal brand. If you want to take a look at the guide I gave Sarah before our session you can download it here: https://www.gritmon.com/preworkTune in as we talk about: [00:03] Welcome! This episode will be a little different![01:31] Introducing the Guest: Sarah Scott[02:49] Sarah's Journey from Healthcare Consulting to Podcast Management[06:41] The Importance of Niching in Business[09:41] How Your Experiences Can Lead to Building Your Personal Branding[12:50] The Power of the Personal Brand Coaching Pre-Work[14:21] Digging into Past Experience for Your Personal Brand [23:30] Blending Skills to Define Your Personal Brand[29:00] Building a Personal Brand[32:33] One way Christine built her brand[33:14] Choosing a platform for your brand[35:49] Benefits of Establishing Your Brand[38:34] The Power of Networking to Build Your Brand[47:30] Defining Your Brand: The Struggle of Self-Representation[51:42] Generous Curiosity: The Key to Successful Branding[58:26] Where to Find Me: Connecting with Sarah Scott[59:18] Wrapping Up: The Journey of Personal BrandingIf you are ready to start taking your personal brand seriously. Start by downloading my Personal Branding Worksheet at https://www.gritmon.com/preworkContact Sarah ScottWebsite: Sarah Scott Studios Linkedin: Sarah ScottShow Linkshttps://www.gritmon.com/ltab/lets-talk-about-personal-band-coaching-session-sarah-scottFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay. Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself. Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whether it's planetary health or actual health. She works with and advises founders who stand out in their fields. Many of whom are women, people of color, and part of the LGBT+ community. So today, Kaitlyn and I are going to discuss the development of her personal brand, which really started with developing her reputation in the market by doing the work and absorbing as much as she could from other startup founders. She talks about what influenced her to become an entrepreneur and how storytelling is such a large part of building a brand. And finally, we're going to hear from her about how she put together her personal brand, how that is influenced by being a co-founder and the things that she personally struggled with.Tune in as we talk about: [00:00] Welcome Kaitlyn Barclay![03:37] Where did your career start, and how did it get to that point?[07:09] Why did Kaitlyn decide to work with other companies first, rather than starting her own company? And how did that help you later? [10:41] How did Kaitlyn's reputation get her into FitMob?[13:21] Why is it that Kaitlyn decided to focus on building brands for startups? What is the focus of Scout Lab?[15:50] How did Kaitlyn's personal brand change when she made the shift from consultant to agency founder?[19:05] How does a two-founder brand work when it comes to those personal brands and how do those personal brands serve the agency?[23:03] How does Kaitlyn help founders tell their stories?[25:59] How does Kaitlyn help founders find the balance between professional and personal stories while highlighting their differences?[28:22] Does a founder's personal brand help them build trust for investors and partners?[31:00] What do you personally as Kaitlyn struggle with or have you struggled with the most in the past when it comes to your own personal brand? [34:06] How to connect with Kaitlyn BarclayContact Kaitlyn BarclayWebsite: Scout Labs - https://www.scoutlab.com/Email:Kaitlyn@scoutlab.com Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging. So that is, of course, what we are talking about today.We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand. Tune in as we talk about: [00:00] Welcome Kate DiLeo![02:10] How do you define brand?[04:16] How did Kate start to build a SaaS (software as a service) brand technology?[06:28] Are there differences in the approach to building a personal brand vs a company brand?[08:00] What about B2B or B2C, is there a difference in the brand messaging there? [09:50] How does a brand get the consumer to ask "Who am I?"[12:05] Where does brand messaging fit in with your overall marketing content?[14:44] What do brands need to have in order to have a strong brand message[17:03] When did brands shift from being aspirational to being real and relatable?[20:10] Let's talk about becoming a personal brand inside of an organization[22:55] How did Kate start her personal brand?[28:05] What is the most effective way to get your brand message out there?[30:18] Catch up with Kate DiLeoContact Kate DiLeoWebsite: https://katedileo.com/Linkedin: https://www.linkedin.com/in/katedileo/Instagram: https://www.instagram.com/katedileo/Show Linkshttps://www.gritmon.com/ltab/lets-talk-about-Building-Your-Brand-Messaging-Kate-DiLeoFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

On today's episode, I want you to be inspired by the personal brand story of George B. Thomas. I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives. Today we are going to talk about how he first grew his personal brand by aligning himself with other companies and what that led to. We're going to talk about his adventures within agencies and how they helped him to continue to evolve his brand. Then we will talk about the next phase of his career as he launches his own agency and how all that work became the unknown foundation that allowed him to launch quickly. Finally, we talk about his newest initiative that goes beyond his agency work and speaks to the core of what he's always been about, which is, corralling untapped human potential and encouraging others to go for it the way others have encouraged him along his journey.Tune in as we talk about: [00:00] Welcome George B. Thomas![04:34] How did George start his personal brand?[07:51] Personal Brand Lesson: Be very careful that you don't let what you think are weaknesses stop you, because many times what you think is a weakness can be your strength.[09:14] What was George doing (before video, podcasting or any internet content) that captured the attention of Marcus Sheridan? [11:03] Personal Brand Lesson: If you're sitting in an organization you can become a leader. You can be a thought leader. Even if you're not the owner, even if you don't work for the organization that you're teaching the things around, that's the power of building a personal brand inside of the organization. [15:31] When it comes to building a personal brand remember that different people engage with different types of humans. So its not a competition with others - you are just reaching the people you were meant reach and others are reaching the ones they are meant to reach.[19:42] How George decided to start his own agency and how the work he had done on his personal brand helped him launch quickly. [24:07] How does George decide what opportunities he is going to align himself to? [29:18] What is next for George? Geroge B. Thomas PodcastHubHerosBeyond Your DefaultFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again!Today I'm talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are. To do that we first define what a brand and culture is and we discuss what it means to make a measurable change in a culture. We also talked about how you find the message that your brand will be the vessel for. Then we wrap it up with a marketing lesson from Picasso. Emmanuel Probst is the head of global thought leadership at Ipsos (one of the largest market research firms). He also teaches brand strategy at UCLA, and he's the author of "Assemblage: The Art and Science of Brand Transformation." Tune in as we talk about how personal brands can make an impact: [00:00] Welcome Emmanual Probst![03:09] How do you define a brand?[06:52] How do you define culture?[08:22] At what point are you considered to have a personal brand?[11:20] Should you follow your gut or data when it comes to marketing your brand?[14:02] Is there a separation between the person inside the brand and they things that are selling?[17:51] How can you find the core message for your personal brand?[21:20] What roles do influencers play? [24:46] What marketing lessons can we learn from Picasso?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

What comes to mind when you think of personal brand design? Is it fonts? Colors? Logos? Images? Templates? All of the above? Or maybe none of the above? That is not all that uncommon, a lot of people, when they think of design, they think of a consumer brand or something like that, or, some big corporation, but personal brands also need some design love too.Today I'm talking with brand designer, Amy Walker from Bloom Creative about,what goes into brand design, what type of visual branding is useful for a personal brand to have, what brand parameters make sense for a personal brand to have and so much more!While there are no hard and fast rules when it comes to personal brand design, Amy has worked with many people to design their personal brands, so she's going to tell us her expert opinion on what are good things to think about when it comes to designing your personal brand.Tune in as we talk about the following design choices for personal brands: [00:00] Welcome Amy Walters![02:36] What is the core of every personal brand design?[04:05] How does color psychology play into selecting a brand color?[10:22] What is important when it comes to visual branding for personal brands?[13:03] Should personal brands have a logo?[18:08] How do photography and brand images come into play with personal branding?[20:39] What are some of the digital assets that are needed for a personal brand design? [24:11] What is included in a personal brand design guide? [26:03] What are the limits for colors and fonts in a personal brand?[30:03] What should be taken into consideration as a brand evolves over time?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

How do you feel about selling in your business? If the very thought makes you feel ‘ick', then you are not alone.But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today's episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a strong personal brand.Tim talks to us about how people are buying from people which means that ultimately they are buying from people that they know, like, and trust (shout out to Bob Berg). So it's our goal to show the world that we are not just another sales person and we are going to do that by leveraging social media. And Tim will give us some ideas on how we can do that.Tune in as we explore: [00:00] Welcome Tim Hughes[03:31] What is the problem with the approach that most people make with sales today? And how can that be solved?[07:12] What should your personal brand (on social media) look like? How does having a personal brand work with or replace a buyer's need to search for information? Why do we trust people's opinions over research (in some cases)?[15:49] People want an experience that is rent-free. Meaning that they want to connect with you, but not end up in a funnel or a sales cycle. So how can companies position their salespeople in a way that their customers go to them and not directly to the company?[21:32] What kind of content should you be using to create a strong personal brand primed for social selling?[26:55] How can companies create programs that encourage the development of personal brands?[29:02] What are Tim's thoughts about using email lists? And how can you protect your brand from the constant changes in social media platforms?[34:20] Can this approach be scalable? And should it be?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Have you ever wanted to write a book?This week's episode has the goods on personal branding and book publishing. If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to? Mindy Gibbins-Klein, a.k.a. The Book Midwife, has helped hundreds of people get their books out of their heads and onto the page⏤and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of "The Thoughtful Leader," and that title really sums up the various work that she does⏤not only in book coaching, but in leadership consulting as well. Tune in as we chat about:[01:42] Is publishing easier or harder these days?[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?[10:39] What are some ways that writing a book can be part of an overall personal branding strategy? [16:51] What commonalities are seen in books that are well-leveraged within personal brands?[28:18] How did writing a book impact Mindy's own career?[33:37] What are some things you should consider before starting to write your book?Contact Mindy Gibbins-KleinBook Midwife - https://bookmidwife.com/MindyGK - https://mindygk.com/Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that's how good the information is!)So today's topic I have avoided as long as I could and it is now at the point where I can't ignore it anymore (especially as the social platforms are starting to incorporate it to). Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO. Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.Tune in as we talk about:[03:29] How is Artificial Intelligence (AI) defined? [05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.[11:36] How do you use the AI to know more about your audience?[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?[20:49] How is AI impacting SEO performance on content creation?[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?[27:07] What are three ways brands can get started using AI to help them with their branding efforts?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Season 4 premiere of Let's Talk About Brand! I've been talking to today's guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can't wait to share with you the lessons he's learned along the way.If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.I am excited to welcome Jack Appleby! Tune in as we talk about:[00:00] Introductions[01:43] Welcome Jack Appleby![04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?[34:13] What three things does Jack recommend you do to grow your LinkedIn community?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

It's the season 3 finale of Let's Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community. Pat Flynn is a successful entrepreneur and passive income advocate. He believes that passive income is achievable through upfront work and strategic automation. Pat has a diverse portfolio of passive income sources, including books, online courses, workshops, and YouTube channel revenue. His dedication and hard work have led to a seven-figure per year income.Tune in as we talk about:[00:00] Introductions[02:21] Let's clarify this, what is passive income (and what is it not)?[06:45] What was Pat Flynn's first entrepreneurial venture?[4:24] Learn more about some of Pat's income streams[10:26] How did Pat start to build his personal brand?[14:47] How did Pat move his personal brand into a company brand?[21:46] Pat tells us about the development of Deep Pocket Monster.[19:00] What does Kimmy look for in the brands that she wants to invest in?[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is a hugely important part of branding. And today's guest, Kimmy Scotti has built brands from her own personal interests and as an investor in other people's brands.Today we're gonna talk about what goes into brand building, what you really need to know if you're going to be building a brand, what the important elements of her brand are, and what she looks for as an investor.Today's guest is Kimmy Scotti. She is the co-founder of Fig.1, a serial entrepreneur and venture capitalist, is a self-ascribed skincare obsessive. She is also a founding partner at 8VC where she focuses on consumer and healthcare investments.Tune in as we talk about:[00:00] Introductions[03:34] On a personal level, what are some brands that were part of Kimmy's earliest experiences with brand affinity?[05:43] Kimmy tells us about the accidental way she started her jewelry business at the age of 15.[10:01] How did Kimmy become an investor and start 8VC?[14:23] When you are highly creative how do you learn when to step in or stay out of a brand you are investing in?[16:21] How does Kimmy advise on brands that are not in her area of expertise?[19:00] What does Kimmy look for in the brands that she wants to invest in?[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode I am speaking with Jonathan Trimble, founder of And Rising, to discuss the topic of conscious brands. Jonathan shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder well-being. We delve into the importance of a brand's consciousness and how it relates to consumer self-identity. The conversation highlights the shift in brand storytelling, with an increased focus on product origins and sustainability. We also discuss the focus that brands must have on putting functionality first for eco-friendly products and the need to offer superior alternatives. Jonathan emphasizes the importance of providing opportunities for consumers to engage with brands beyond purchasing products. He also shares his hope for a future where regenerative business models dominate. The episode wraps up by talking about the challenges faced by founders in maintaining their well-being and balancing their mission with self-care and how And Rising is helping. Tune in as we talk about:[00:00] Introductions[02:49] Jonathan tells us about what And Rising is all about and what conscious branding and conscious companies mean to them.[07:09] How do brands drive consumption of their products while also framing it as something that will actually is making a perceptible difference in the world?[10:15] How does And Rising make sure that the brands they are working with aren't just talking the talk, but are actually walking the walk of consciousness as a brand?[15:08] How much of the operational details should be shared with the consumer when marketing and branding a conscious brand?[19:28] How do companies make sure they don't niche down too far into only the most hardcore consumers with their messaging?[20:36] What are some ways that brands can get consumers engaged that don't include purchasing?[25:51] How do founders of conscious brands differ from ordinary founders?[29:19] How does And Rising work with founders to make sure that they're not just making the world a better place, but that they're able to be in a good place in the world as well?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let's face it consumers have pretty sensitive bullshit detectors in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool.Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.   Today's guest is Tamsen Webster. Tamsen is part keynote speaker, part message strategist -- and all about building big ideas. She has combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer into a simple way to change how people see, and what they do as a result.Tune in as we talk about:[00:00] Introductions[03:12] What is a brand?[04:29] What are some of those actions that companies take that give people these experiences that inform the brand impression?[07:31] Are we expecting too much of brands today? Especially as we seem to anthropomorphize them so much more.[17:16] How do brands really speak to their audience without it feeling like they are trying to hard to “fit in” with them?[22:36] How can companies make sure that the actions they are taking to create their brand and impression are actually going to create that impression that they hope for?[34:08] In conclusion, Tamson Webster, what question does your personal brand answer? How does it answer it? And what are your beliefs that drive what behaviors that drive what brand?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Today is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.   Today's guest is Yash Chavan, the founder of SARAL: The Best Influencer Marketing Tool on the Planet right now.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression.We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that those conversations put the best foot possible forward for your brand, and we delved into emerging technologies such as Chat and AI when it comes to customer conversations.  You won't want to miss this conversation about conversations.Today's guest is Brooke B. Sellas. She is the founder and CEO of B Squared Media LLC, which is a social-first marketing agency that has a special focus on customer care. She is also the author of the book Conversations That Connect.Tune in as we talk about:[00:00] Introductions[02:40] How did conversations become the focus?[05:47] Should the social media team be separate from the customer care team and even the sales team?[07:39] What are the different types of conversation that happen with brands on social?[11:51] Is social media a sales channel or a branding channel?[13:59] Should social media managers be trained in sales or should companies have sales teams that step into social conversations?[18:30] What are Brooke's feelings about the use of chatbots and AI in brand conversations?[22:45] When should brands step into conversations found through social listening?[24:57] In Brooke's opinion where should conversations take place on dark social or in public?[26:39] What are some of the common things that brands are missing and what should they be taking advantage of in conversationsFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Do you know what Beyonce, Jesus Christ, and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. In today's branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture. Today's guest is Dr. Marcus Collins, he studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take action. Tune in as we talk about:[00:00] Introductions[02:41] How do we define culture?[05:05] How do the disciplines of sociology, anthropology, and psychology bring context and insight to a marketer?[09:31] How can brands balance taking cultural context into consideration but also stand out in the market?[14:29] How can brands let go of trying to get the cultural context right for everyone and focus on those that their message is for?[21:29] What are some key factors that enable a brand to transcend and almost become a culture unto itself?[21:21] What is social contagion? How can brands learn for it to leverage its influence?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Is there a connection between boudoir photography and branding photography? You bet there is!They both require you to be both vulnerable and confident enough to show up in your own way!Stepping into the spotlight of your own personal brand can be a very empowering activity, and it really does involve empowering yourself with a certain amount of fearlessness to show up as your true self, to bring your personality into it and to just really say here's who I am, here's what I stand for and what I am all about.But how does that empowerment come across in your brand photography? Tune in to find out.Today's guest is Tigz Rice, a UK-based Empowering Portrait Photographer, who helps fearless humans re/connect with their bodies & feel empowered, confident & unapologetically present in both their personal and professional adventures. Tune in as we talk about:[00:00] Introductions[03:03] How did Tigz become an empowerment photographer?[06:16] People tend to have mental blocks when it comes to showing up as our true selves, how can a photographer work with you through that? Or does the work need to be done first? [08:23] What is it about capturing our image that freaks people out so much?[09:26] How a photograph express the why as a person or their business?[11:39] What is the difference between a headshot and a branding photo?[13:07] How should you prepare for a branding shoot?[15:40] What is a lifestyle shoot and why should you have one for your personal brand?[19:37] How is the act of showing up in a different way for our brand photography, empowering?[21:09] How can you use the images from a branding shoot?[23:26] What are ways that you can bring personal elements into a branding shoot that won't muddy your message?[21:09] How can you use the images from a branding shoot?[31:28] What is one tip that you would give people to help them through that process and get a little closer to being able to show up in that way?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Is your brand persuasive? What does that even look like? Do you know what elements your brand needs to have to be persuasive? If you're not sure then you're in the right place. Today we're talking about what persuasion is, what it means, and what branding has to do with your ability to persuade.Today's guest is Jason Harris, author of the book, the Soulful Art of Persuasion, host of the podcast Soul & Science, and CEO of MekanismTune in as we talk about:[00:00] Introductions[02:56] Jason defines for us what persuasion is. [05:21] The art of persuasion has changed over the years. What does it look like now?[06:52] People hate ads but love brands. What does that mean for you and your brand?[10:18] How is your brand's soul connected to persuasion and branding?[14:08] How can you communicate to buyers that your brand is tied to a purpose and not just looking to make more money?[18:00] How do you take your company from being one that has a soul and a purpose to making that a brand that people can truly connect with?[22:09] What does your brand need to be persuasive?[23:58] If your brand is failing to catch, do you know where to look?[27:08] Jason and I both define brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?Today we're gonna be talking with sales and marketing coach Janine Coombes, who specializes in offerings.Tune in as we talk about:[00:00] Introductions[2:23] How Janine got started with helping people define their offers.[5:48] Why is it important to niche down?[8:01] How do you find out more about your audience and what they really need?[12:25] Let's talk about pricing your offer![19:14] Once you have an offer, how do you make sure it sells?[22:33] How do you put your brand into an offer so you can stand out from others offering the same thing?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business. We discuss the importance of having a signature talk, understanding your audience, and picking a topic you're passionate about. We also touch on the symbiotic relationship between speaking and branding, building relationships, and creating marketing assets such as headshots and bios. Join us as we explore the world of speaking and how it can help elevate your brand.Bri Williams is a speaker coach. She works with professionals who are ready to leverage speaking to get to that next level in their career visibility. And she also works with entrepreneurs to build. Speaking businesses.[0:00] Introductions[3:40] How did speaking become Bri's business?[5:49] How do you know you are ready for a speaking career?[9:56] How do you focus your talk so you don't overwhelm your audience?[13:07] Why you should be marketing your business through speaking[13:59] How do you focus your efforts to find your signature talk and turn speaking into your business?[19:15] How do you make sure that the speaking you are doing is actually building your business (and not harming it)?[23:18] What assets do you need to have in place to begin speaking?[25:28] What are two things that people commonly struggle with when they start speaking?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Today we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. I am talking with Benoit Vatere who is the CEO and founder of Mammoth Media, and he is absolutely at the cutting edge of new ways that brands are reaching their people and providing experiences both in the digital world and the physical world, and even somewhere in between.Listen in as we talk about:[2:33] How did brands leverage Web1? What was the mindset behind it and what did they hope to accomplish?[7:50] How/When did the mindset shift from thinking of the web like a digital billboard to realizing that they could deliver a different experience to their customers?[13:31] What were cutting-edge brands doing in early Web2 but before the rise of social media?[16:17] How did branding and messaging change after the release of smartphones (especially the iPhone)?[20:46] How were brands adopting the early phases of social media? [25:01] What is really exciting about Web3?[29:36] What should brands not ignore as we move into the latest phase of brand experiences?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand. So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands. We will talk about different ways to get your brand messaging out there from traditional PR, how PR and marketing can work together, and how brands can leverage events as PR opportunities.I am talking with Gabie Kur, the senior VP of Code Word, a marketing agency that helps tech companies in both the B2B and B2C sectors get their name out there and build that brand recognition. So whether you're working with a B2B brand, a B2C brand, or just building your own personal brand, this episode is definitely going to tell you all about how to leverage PR in your marketing efforts. [0:00] Introductions[2:50] What does it mean when someone says “get your brand ‘out there'”?[4:01] What is the role of PR? And how is it different from marketing?[5:22] Who does a PR campaign focus on?[7:11] What do brands need to have in place to take full advantage of a PR campaign?[8:58] How can PR and marketing work together to promote your brand?[11:22] What PR activities should you focus on (when even the PR expert hates press releases!)?[13:25] Do influencers play into a PR campaign? [15:19] How can events be leveraged effectively to market your brand? [19:50] Should your brand consider events as part of their marketing?[19:50] Are there any unique ways to market your brand that most companies are not leveraging at this time?[23:28] How does storytelling factor into a PR campaign?[25:17] What can B2B, B2C and personal brands learn from each other when it comes to leveraging PR?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of. I am talking to Erik Huberman CEO of Hawke Media, an agency that brings Fortune 500 company-style branding to companies of all shapes and sizes. Listen in to learn:[2:13] What does Erik do to help companies with their marketing and branding?[4:56] What is the relationship between company size and market trust? Is being small a superpower or a disadvantage?[6:59] How can smaller brands gain trust if they don't have a large budget?[8:41] What are some ways that smaller businesses can get press opportunities?[11:01] If getting press opportunities means that you need to stand out, how do brands figure out how they do that?[12:09] What factors make a brand fun to work with at Hawke Media?[13:47] What are some common factors that indicate that a company is primed for growth?[15:47] When is the right time for a brand to outsource their marketing to an agency?[17:16] Why is it better to hire an agency than to build an in-house marketing team?[18:58] What other opportunities do big companies have access to that smaller companies might not have?[21:58]What are some of the best ways that a brand can get ROI from social media?[23:58] What can big brands and smaller brands learn from each other?[25:41] What three things are most important when building a brand?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today's guest is going to show us how she has taken her experience in branding and marketing large B2C companies and applied it to a B2B micro niche. Melissa LuVisi, the Chief Strategy Officer at tab32. tab32 is the leading innovator of dental practice management technology. Listen in to learn:[2:19] What has been Melissa's interesting career journey?[4:05] What does a strategy office do?[5:12] How did Melissa transition from larger niches into the micro-niche of dental practitioners? [7:48] How do you build a following for a micro-niche?[9:48] What has been her strategy behind the frequent rebranding?[12:27] Where did Melissa first start when she started branding a micro-niche?[17:07] What is the difference between marketing a large B2C niche and a B2B micro-niche?[19:40] What does Melissa believe is the next thing that companies should lean into to get their brand out there?[23:51] What are some things that bigger companies might learn from smaller ones and smaller companies could learn from the bigger ones about branding?[26:47] What can B2C and niche B2B learn from each other as well?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Building internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting. Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives. Listen in to learn:[3:10] What is thought leadership?[5:42] What are the benefits to developing internal thought leadership?[7:22] What is one reason companies are hesitant to develop thought leaders?[10:03] How does Ashley's role as a product marketer make her the perfect person to develop thought leaders?[13:46] How should a company select its thought leaders?[17:01] What are the best platforms or outlets for new thought leaders?[20:34] How does Ashely help to develop thought leaders?[22:16] How does Ashley work with new thought leaders to move beyond one piece of content?[25:09] What are some of the benefits Ashley has seen from developing thought leaders?[27:43] What can a smaller company do to begin to develop thought leaders?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

"Brand Sustainability" Here is a term that means different things to different people, different brands, and even different industries. But what is it really and how should your brand respond?Katie Klencheski from SMAKK Studios discusses what brand sustainability is and how brands can make a meaningful impact that resonates with their customers.Listen in to learn:[2:50] How is sustainability defined?[5:21] What is cause-washing and how can companies avoid it?[7:55] What do different generations expect when it comes to sustainability?[10:14] Can small changes really have an impact?[13:03] Why is it so hard for companies to change and is it really worth the effort?[15:05] Is absolute sustainability possible? [18:43] Are consumers focused on the right things when considering sustainable brands?[22:16] What practices are emerging among companies?[25:43] How can companies stand out when sustainability is expected and not a differentiator? Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

"Thought Leadership." We've all heard the term. But what exactly does it mean, and who can it benefit?Katie McKiever discusses why thought leadership matters for ALL professionals⏤even those with employers⏤and how we can earn some of it for ourselves.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

A strong network and a strong personal brand are not the same thing. But they can certainly benefit each other⏤or, if done poorly, damage each other.Beth Granger discusses how crucial the right networking can be to building your personal brand, and how to ensure you're communicating your brand well to new connections, whether in person or online.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do⏤the rest be damned.Transformational coach Kute Blackson has seen the power of surrender to set people free to be their greatest selves. We discuss how surrender is an essential step to bringing greater purpose to our brands⏤and lives.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

No, you don't have to invent something totally brand new and different in order to have an impactful brand...but it certainly doesn't hurt to buck trends and chart your own branding path sometimes!Robin Albin has helped create unique brand positionings and voices in a variety of industries. She discusses how to make sure your brand stands out from the crowd in a memorable way.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Self-empowerment is, of course, one of the benefits of a strong personal brand⏤but the strongest opt to bring others up along with them.Throughout her varied career, Allison Walsh has always made it a priority to use whatever power she has to empower others in turn. She guides us through some ways to do it and why it matters.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

We know how important it is to determine how our brand looks (colors, fonts, even people), speaks (brand "voice"), and feels...but what about how it sounds—literally? What about how it moves?In his work creating multimedia pieces for brands, David O'Hearns has learned the importance of sound and motion in creating and conveying an overall brand impression. We discuss what that means and how to define it.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

What makes your brand worth listening to?It's all about the story your brand is telling—and how.Scott Newman of work x work and On Air Fest discusses the importance of telling your brand story through content, with a focus on podcasting as a uniquely powerful medium. Hosted on Acast. See acast.com/privacy for more information.