Podcasts about pr communications

On this episode of MisInterPReted Fletcher Director of Media Relations, Allison Lester talks with two newsroom managers about the state of the U.S. media.Martha Jennings, WRAL's Managing Editor, coordinates assignments and staffing for Raleigh, NC's #1 news station. She was the News Director for WBIR, in Knoxville, TN. an executive producer for WFLA, in Tampa, FL. and a producer for WRAL and WCBD. She's a graduate of the University of South Carolina. With over 25 years of media experience, Jeremy Campbell is Managing Director at Spectrum News in New York City, where he oversees coverage and staff within two 24-hour newsrooms: NY1 and NY1 Noticias.His work has reached millions of viewers through TV, digital, and non-traditional platforms - and has been used as an educational tool by the U.S. State Department to train international journalists.He believes “one story can make a difference, and a team of journalists can change the world.”Both have won *numerous media awards from Edward R. Murrow awards to Emmy's - just to name a few.As PR professionals, we are always interested in the ever-evolving state of the U.S. media. We have looked over the annual surveys conducted by both Cision and Muckrack - two large PR/Communications platforms. They conduct these surveys every year polling and interviewing thousands of journalists across the country - and found similar findings.Topics Discussed:Biggest changes in the industry in the past five yearsMaintaining credibility as a trusted news sourceThe Muckrack survey says 70% of journalists say PR pros are either important or very important to the success of their jobs, but fewer than half actually respond to PR pitches - Why?Tips for pitching journalists?What not to do when pitching a local journalistPredictions for the future of journalism

Scott Mason talks with former Tampa Bay Bucs Communications Director and PR/Communications expert Jon Grella about the latest media narratives surrounding the Jets and their apparent lack of proper damage control! Jon discusses the Rodgers mini-camp absence and Rodgers in general, the Haason Reddick situation, how stuff like this generally works behind the scenes in the NFL, the flaws in the Jets' handling of all of this and what they should be doing......and much more! Check out the Play Like A Jet store and get your "Play Like A Jet" logo shirt RIGHT NOW! Hoodies, hats, mugs, etc.....also available! https://www.teepublic.com/t-shirt/19770068-play-like-a-jet-logo-shirt?store_id=717242 To advertise on Play Like A Jet, please contact: Justin@Brokencontrollermedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Canucks take game 1, Vandy/Vols win series', Scott Yoffe joins, Stat of the Day, Mark McGee talks Preds, Belmont softball player Nicole Hughes joins, and Bet of the Day.

David Eisenstadt is a PR/Communications expert. He also has music in his blood. For this reason, he decided at 76 years-old to start writing a book, which he called: Under the Radar: 30 Notable Canadian Jewish Musicians. Once that was done, he set about writing his second book called: Musicians Under the Radar: 36 Notable Canadian Jewish Performers. Some of the musicians/performers David has written about include: Percy Faith, Ofra Harnoy, Corey Hart, Rick Moranis, Steven Page and William Shatner. The book has endless number of interesting tidbits. Give it a read. Well worth it.

Today, there are countless platforms to reach consumers, but utilizing too many outlets can also fragment a brand's image. Our guest on this episode specializes in strategic brand exposure, providing clients with guidance to target consumers, and maintain a united market presence.We're sitting down with Anton Nicholas, Managing Partner at ICR. Anton just celebrated his 12th anniversary at ICR, and he runs the corporate PR team for all of Consumer, from retail to apparel to food to restaurants to CPG. It's a big practice within ICR, but we've also added a new brand: Blue Engine, an ICR offshoot creative consumer communications agency, and Anton is also taking care of that.We'll dive into Anton's career and his work with Blue Engine, but not before settling an important debate about snack foods...Highlights:Tom and Anton break the ice (2:51)Anton's work background and path to ICR and Blue Engine (4:34)Anton describes the work he oversees at ICR (5:30)How the ICR Lifestyle Lab transitioned into Blue Engine (6:52)Anton explains what distinguishes Blue Engine's work from the Lifestyle Lab (7:52)The acquisition that led to Blue Engine (8:52)Size and scale of the business (10:04) Where ICR and Blue Engine connect, and differ in their approach (11:52)Where the name 'Blue Engine' came from (14:21)The industries and clients Blue Engine is best suited for (15:28)Anton walks through potential hurdles as the business grows (17:47)An example of Blue Engine's offerings through their work with a specific client, and how they handle crises for clients (19:09)Anton answers a burning question from Tom (22:14)Links:Anton Nicholas on LinkedInICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.

Loneliness, anyone?Ever since the pandemic, loneliness has become more widespread. Social media has been working overtime to divide the humanity, which is contributing to the epidemic of loneliness as well. On top of that, you might be going through a spiritual awakening journey and you might be now living in a different world than your friends.If that's you, you are not alone. In this episode, we welcome Shelley Doyle, whose mission is to help us combat loneliness and provide practical solutions. After working as a PR/Communications consultant for 20 years, she is now passionate about working with individuals and corporations by guiding them how to reconnect with yourself and find the people who align with the current version of yourself and grow together.About Shelley:Website: https://communiverse.vip/LinkedIn: https://www.linkedin.com/in/shelleydoyle/Learn more about her signature course “Belong & Rise” here. The next cohort starts November 3, 2023: https://communiverse.vip/5-150Book a discovery call here: https://shelley.as.me/discoveryFree download “3 ways to attract inner circle friends”: https://communiverse.vip/newsletterResources discussed in this episode:What is Dunbar's Number?What is reciprocal vulnerability?What is Brahma Kumaris?What is "Hygge"?"Science of Happiness" - Course offered at UC BerkeleyWays to connect with Masako:Let's meditate together on InsightTimer!Why not meditate? FB Groupwhynotmeditate.podcast IGmasakozawa_coaching IGWebsite**Masako is now offering one-on-one coaching!**Submit your application for a 30 min complimentary discovery call here: https://masakozawa.com/coachingSupport the show

Master the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a communications plan, unearthing the critical role it plays in any PR process. Gini, with her expertise, paints a vivid picture of an effective communications plan by exploring its 16 essential elements, from strategic objectives to impactful positioning statements. Ever wondered how tools like chatGPT can revolutionize your communication strategy? Well, hold tight as we embark on a fascinating journey into the world of tech-savvy PR, discussing chatGPT, competitor analysis, and the importance of SMART metrics. Gini also highlights how her model can be harnessed to build trust and credibility in the process. As we navigate through the ever-changing landscape of communications planning, we emphasize the importance of setting realistic goals and the magic of inclusiveness in planning. So, buckle up and tune in to gain a wealth of knowledge and practical tips to turbocharge your PR communications plans. Don't forget to share the episode with your colleagues and remember to join us for the next edition of the Public Relations Review Podcast. We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to orApple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.Support the show

About Leila Masinaei Leila Masinaei is a dynamic serial entrepreneur and the visionary founder behind the META Cinema Forum, the Middle East's largest Cinema Convention, and the META Film Fest, the UAE's pioneering independent international Film Festival. As Managing Partner of the Great Minds Group, comprising Event Management and PR/Communications agencies, Leila is dedicated to transforming the META Cinema Forum and Festival into a global cinema hub, elevating the creative economy's impact on the region's GDP.With an extensive leadership background in both public and corporate sectors, Leila holds an MBA in International Marketing. She is deeply committed to nurturing the next generation of leaders, making META Film Fest her paramount endeavour.About this EpisodeImagine if a young woman from Dubai could revolutionise the world of entertainment. What would that journey look like? Meet Leila Masinaei, a serial entrepreneur who transitioned from medical research to shaking up the regional film scene with her Meta Cinema Forum and Film Festival. Laila's unique platforms have triggered a seismic shift in the industry by creating a shared space for business stakeholders to discuss cinema as a business.In this episode, we also unpack the Meta Film Festival, a platform Leila created for students to showcase their work, obtain hands-on experience, and potentially secure employment. From her humble beginnings to her 'Greenpill Moment' - the defining point in her career, Laila's journey is nothing short of inspiring. Tune in to learn how this multi-tasking entrepreneur is daring to break barriers and disrupt industries.Quotes16:09 – The exchange of ideas and interaction with people who are experts in the industry is the only way you can hone your skill18:46 – Nothing comes without hard work, courage and the guts to stand up when you get knocked down19:17 – Failure is not something that should be looked at negatively19:24 – Be persistent, believe in yourself, work hard and learn from failures21:34 – I don't push myself beyond my brain capacityUseful LinksInstagram: https://www.instagram.com/leilamasin/LinkedIn: https://www.linkedin.com/in/leila-masinaei-034a0034/The Matrix Green Pill Podcast: https://thematrixgreenpill.com/Please review us: https://g.page/r/CS8IW35GvlraEAI/reviewThe Matrix Green Pill Podcast: https://thematrixgreenpill.com/Please review us: https://g.page/r/CS8IW35GvlraEAI/review

Ruth Zubairu Ruth believes in her mandate to be a shining light that inspires and empowers. Coming from a background in Human Anatomy, she has reinvented herself and built a thriving career in Business Strategy, PR Communications and Digital Marketing. ♥ Thank you for listening to Obehi Podcast. Share also with your friends who might need it. ♥ Want to learn more about our storytelling mastery for small businesses? Start by downloading the first chapter of ⁠The Storytelling Series⁠: Beginners' Guide for Small Businesses & Content Creators by Obehi Ewanfoh. --- Send in a voice message: https://podcasters.spotify.com/pod/show/obehi-podcast/message

Dushka is a renowned communication expert with over 20 years of experience in the industry. Dushka's work revolves around helping companies and individuals develop their personal brand. She helps people and businesses find their unique voice. Her work has been consumed on Q&A site Quora over 265 million times, and she has written over 10 bestsellers, including most recently “For All I Know - A Shebang of Checklists for life” and “Please Don't Blame Love - A Relationship Handbook”.Enjoy!

On today's episode of All in the Industry®, Shari Bayer's guest is Gia Vecchio, CEO & Founder of Foxglove Communications, a publicity and strategy agency focusing on hospitality, which she founded in 2018 as a solo-entrepreneur, and five years later, the company has a footprint and employees in Philadelphia, Delaware, New York, New Orleans, Nashville, & beyond. Foxglove champions impassioned experts, community advocates and entrepreneurs throughout all facets of hospitality, with a current international portfolio of acclaimed clients including Ace Hotels, Award Winning Chef and Restaurateur Ashley Christensen, Top Chef Winner and James Beard Award Winning Author Gregory Gourdet, Ellen Yin's High Street Hospitality Group, Pomegranate Hospitality from Alon and Emily Shaya, Sisterly Love Collective, Tales of the Cocktail Foundation, and The Dead Rabbit, to name a few. Foxglove recently received the PR Net Next Gen Awards 2023 as an emerging leader in PR + Communications. Today's show also features Shari's PR tip to send calendar invites and reminders; Industry News Discussion about David Chang's Pantry Essentials Brand Momofuku Goods Raising $17.5 Million; plus, Shari's Solo Dining experience at Mariscos Jalisco food truck in Los Angeles, CA. ** Check out Shari's new book, CHEFWISE – Life Lessons from Leading Chefs Around the World (Phaidon, Spring 2023), now available for pre-order at Phaidon.com, Amazon.com, and wherever books are sold! #chefwisebook -- -And if you're in the Philly area, please join Shari on Sunday, April 16th for a panel previewing her book, CHEFWISE, in a discussion through the lens of women in hospitality with Sisterly Love Collective members. The complementary panel will take place during Philly Chef Conference from 3PM to 4:30PM at The Study at University City (20 S. 33rd St, Philadelphia, PA). RSVPs required. For more information, go to: thestudyatuniversitycity.com. Hope to see you there!**Photo Courtesy of Gia Vecchio.Listen at Heritage Radio Network; subscribe/rate/review our show at iTunes, Stitcher or Spotify. Follow us @allindustry. Thanks for being a part of All in the Industry®. Heritage Radio Network is a listener supported nonprofit podcast network. Support All in the Industry by becoming a member!All in the Industry is Powered by Simplecast.

— Nothing real can be threatened. Nothing unreal exists. Herein lies the peace of God.  ~~ A Course In Miracles Valeria interviews Carey Hauri  — She is the author of  “Life Salsa: Life Lessons From the Dance Floor.” As a journalist Carey listened to people's stories and communicated them. As a life coach she supports people to explore and transform their stories. As a professional speaker Carey shares her own stories and the life wisdom she has gained from them. Born in Switzerland, she immigrated with her family to Australia when she was six years old. While she now call Australia home, Carey has also lived in Switzerland, Hungary, South Africa and Spain, visited more than 30 other countries and learned four languages. Consequently, she enjoys being with people of all ages, cultures and backgrounds. Her life and work experience is rich and varied. In addition to being a coach and speaker, Carey also works part time with a vocational training organization where she has her dream job leading a dream team of highly skilled, passionate and caring Learner Support Services case managers, dedicated to empowering and helping students to complete their vocational training qualification and transition into further study and/or employment. During her professional life she has also enjoyed working in a variety of other roles including office administrator, English teacher, PR/Communications officer, media liaison officer, business mentor, event/training coordinator and vocational trainer. Carey is passionate about sharing her skills, knowledge and experience, and has enjoyed being a guest speaker at a variety of team building days, events and conferences in Australia and overseas. She also has an International Coaching Federation (ICF) Associate Certified Coach. When she is not working, you might find her meditating in the peace of the early morning, enjoying a glass of red wine with a friend, sitting in a favorite cafe absorbed in a book or walking at the beach at sunset. To learn more about Carey Hauri and her work, please visit: careyhauri.com               — This podcast is a quest for well-being, a quest for a meaningful life through the exploration of fundamental truths, enlightening ideas, insights on physical, mental, and spiritual health. The inspiration is Love. The aspiration is to awaken new ways of thinking that can lead us to a new way of being, being well. 

Zane Landin recently graduated from Cal Poly Pomona with a Bachelor of Science degree in Communication and Public Relations. He was diagnosed as a neurodiverse individual at an early age which led in part to his strong interest in and advocacy for mental health awareness. What I discovered during our interview is that Zane is quite a good storyteller which should serve him well as he enters the job market.   As you will hear in this episode, Zane already has accomplished a great deal including starting and operating his own online digital magazine entitled PositiveVibes. PositiveVibes tells stories about mental health, inspiration and wellness.   Zane's stories, engaging communication style, and his positive attitude about life make him quite an engaging guest. For a person just out of college he is quite a passionate human being who will help many realize that they are more unstoppable than they think.     About the Guest: Zane Landin is a recent graduate from Cal Poly Pomona with a Bachelor of Science in Communication and Public Relations. He is from Chino, California. He has interned at places like USAID, NASA, and General Motors. He is a mental health and disability advocate, queer rights activist, entrepreneur, and positive change maker. He identifies as Hispanic, Queer, and Disabled. He is the founder of PositiveVibes Magazine, which is a digital magazine dedicated to telling authentic stories about mental health, wellness, and inspiration.   He attended the first-ever Mental Health Youth Action Forum in Washington, D.C., where he met President Biden, Selena Gomez, Dr. Murthy, and Dr. Biden. Out of hundreds of applications, 30 young advocates across the country were selected to advocate for mental health. He is a passionate storyteller who writes for the Power of Positivity and Entrepreneur about wellness, psychology, and culture. He has been featured on over 50 platforms like Seek the Joy Podcast, Forbes, and Coming from the Heart Podcast.   How to connect with Zane: Personal Instagram: https://www.instagram.com/zanelandin/ Personal LinkedIn: https://www.linkedin.com/in/zane-landin-b2417a187/ Personal Twitter: https://twitter.com/LandinZane PositiveVibes Magazine website: https://positivevibesmag.com/     About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.   Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.     Transcription Notes Michael Hingson  00:00 Access cast and accessibility initiative presents unstoppable mindset, the podcast where inclusion, diversity and the unexpected meet   Michael Hingson  00:15 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i  capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson  01:16 Hello, once again, I'm Mike Hingson, your host for unstoppable mindset. And I have the honor pleasure and joy of interviewing today is Zane Landin, who is a recent graduate of Cal Poly Pomona. Now, many of you may have heard of Cal Poly Pomona in one way or another. One of the stories I know about it is that it is one of two Cal Cal Poly campuses. The other is in San Luis Obispo. And each year, each of the campuses design half of a float for the Tournament of Roses Parade. And then they come together, put the float pieces together and make a whole float that you can see every year in the parade. What a remarkable feat of engineering. These campuses are a few 100 miles apart, or at least a couple 100 miles apart but yet they design these half floats in a way they go. Zane, welcome to unstoppable mindset.   Zane Landin  02:21 Well, thank you so much for having me today.   Michael Hingson  02:23 Have you worked on floats at all?   Zane Landin  02:25 I worked on one copper pipe on a float. Funnily enough, I wasn't a student. I don't remember when it was it was the time I was in high school. It was the buckets and like it was something like that, like the pirates. I did get to sit on the float and you know, help put things on it. So that was super exciting. But I never got involved in both float throughout my time at university. But it is really admirable the work that they do.   Michael Hingson  02:51 Well, I know that it Cal Poly, you got your Bachelor's in communications and public relations, which is really pretty cool. So definitely want to learn a little bit about what got you started down that road. But why don't you tell us about little of your stories growing up and all that let's start at the beginning as they say, oh, gosh, a long time ago in a town Far, far away, right?   Zane Landin  03:18 Yeah, little quaint town called chino. I've been here 24 years. And growing up, I had, you know, kind of a nuclear family of mother and father and my sister and we had a category. And you know, yeah, of course, I had, you know, a really supportive family, it doesn't mean that we always had everything definitely times or we struggled or my parents definitely I saw stress on their shoulders, but they always gave us what we desired or what we needed. And I'm always grateful for what they've been able to do. And growing up, you know, I'm very open about, you know, having a decline in my mental health very young. And so I experienced what it feels like to have mental health conditions and because I'm, I'm always advocating for mental health, I try my best to be open about it when I was young, but you know, I saw a psychologist very young, I was also put on a 504 plan and, you know, throughout elementary school because I had trouble socializing and concentrating in school, which I'm sure I still have today. And so, you know, I identify as, as neurodiverse and these different aspects. So that was, those were some of the things that definitely shaped me growing up. But it's the getting that support dynamic, very young helped me kind of come to terms with who I am today, and kind of helped me move forward with you know, a job or whatever it is I'm looking for. It always helps it all supported me.   Michael Hingson  04:43 How did you and kind of When did you get diagnosed as being neurodiverse or divergent?   Zane Landin  04:52 me I had to ticket on a 504 plan. So that was when I was I don't remember the exact time because I wasn't exactly made aware that I was diagnosed I didn't know like, as a kid, I didn't really know. And I kind of found out recently because I never knew really what a 504 plan was when I was in elementary school. But now I learned recently that I was on it, I remember that my parents, my family did tell me that, you know, I am neurodiverse and I had trouble concentrating in class, which definitely makes sense for the sometimes I have trouble concentrating class now. I mean, not anymore, since I'm not in school. But you know, and sometimes I have trouble with time management. So Moyes working to try and fix those things or make myself better at them. But it was, yeah, I don't have the exact age. But it was definitely like when I was maybe in second or first grade, something like that.   Michael Hingson  05:40 What is that 504 plan. It was just for me,   Zane Landin  05:43 it was a specialized plan that just helped, that gave me accommodations that I needed to kind of be in an equal and equal level playing field with my peers. So I was given like, one on one tutoring, and I was given less homework. And also I was, I was able to see a counselor throughout. If we met every other week or once a week, I'm pretty sure was every other week, there was like a specialized program where I was given, you know, like opportunities to be equal to my peers if it was cheating, or like somewhere, and I have to lie.   Michael Hingson  06:16 Do you know why it's called a 504? Plan? No, I am not sure. But I'm wondering if somehow it has to do with section 504 of the Rehabilitation Act of 1973. And that's very well, probably is in a sense where it came from, because that's where a lot of the original issues dealing with disabilities and creating some level of equality and access came from a lot of affirmative action and so on. Right came from there. And that's probably where it was from. But you went to high school and you had support, you had a good support system. It sounds like   Zane Landin  06:53 it was interesting. I actually did not I was on I was on a 504 plan in high school. I was in elementary school, and then going to middle school in high school. I was not, and I still did. Okay, so I think the I think I was lucky enough to get good enough resources in grammar school, that were the building blocks for me to kind of succeed in middle and high school. I definitely still struggling in middle school. But I just, you know, my mom helped me a lot in remembering what I was taught and how to, you know, deal with time management and to actually set time aside to study. That helped a lot.   Michael Hingson  07:27 And, but you didn't have that. In high school? Do you know why? Just out of curiosity?   Zane Landin  07:35 No, I don't know why. No, I think maybe because I think what was gonna happen was, you know, going through middle school, they were going to see if I needed to have a poor, but I was doing okay. And I was doing pretty well enough that maybe they didn't think I needed one. And obviously I didn't know what it was. So I didn't advocate to be on one myself and my parents decided I didn't need it. So yeah, that's kind of what happened.   Michael Hingson  07:58 Did you ever get involved in negotiations for an IEP and ended by an individualized education plan?   Zane Landin  08:05 No, I never was on an IEP. Yeah. Okay. Well,   Michael Hingson  08:09 but you went through high school and you obviously survived it. And then what, what made you go to Cal Poly Pomona?   Zane Landin  08:17 Well, I will say a couple of money is very close to the high school I went to I attended one of high school, it's probably like five minutes away from it. And from where I live, it's probably 15 or 20 minutes away. So that was a huge contributing factor to where I wanted to go. And I wanted to attend a university that was very affordable. So I chose Cal Poly Pomona, and I have known about Catholic Moana my entire life. If people know about the famous Winnie living, you know, I remember going on the freeway and seeing that 20 billion I was like, This is the weirdest building, what is that place? And I don't even remember asking as a kid, but I learned I was Chapala. And it was just very nice to actually attend it by digging into other universities like you UCI UCR Chapman, they're all expensive for one and they were pretty far from where I was. So we've been a large community, or I wouldn't live there. But I wanted to help my family save money. And so I ended up attending Catholic Moana and it was great experience.   Michael Hingson  09:15 Why was it less expensive to go to Cal Poly than something like one of the UC campuses?   Zane Landin  09:21 Well, I'm pretty sure UC campuses are private, so that I think but it's not there.   Michael Hingson  09:27 They're not private. They're part of the University of California. It's their state operated, but anyway, go ahead.   Zane Landin  09:33 So then they're not private. Nevermind. I don't know. I just they were more expensive. The tuition was a lot higher. I don't know why. But they just were I mean, you know, a lot of Cal States are inexpensive, which I think is great. You know, especially for   Michael Hingson  09:47 California state system. Right?   Zane Landin  09:49 Yeah. Yeah. All part of the CSU 23 campuses. Of course they're all gonna be different. I don't know the tuition is for all of them. But I like that the CSU is really are Like equitable and they're like creating a lot more opportunities for especially first gen students for people who come from underrepresented backgrounds or low income. Yeah, and Cal Poly has been named many awards for helping people like migrate out of like lower class middle class. That's like something they received like a couple of years ago, which is really exciting.   Michael Hingson  10:21 I always kind of remember the Cal State system, my brother went to Cal State Fullerton and I went to UC Irvine. And as I heard explanations, I think, the University California system is kind of higher oriented toward more research and things. And a lot of people told me that the whole California state system as opposed to UC was, well doing research and other things. Also, more teaching oriented, which was, I think, a good thing. I enjoyed UC Irvine. But if I couldn't have gotten there would have been interesting and fun to go to one of the Cal State Systems. I grew up in Palmdale. So I did live at UC Irvine, and thoroughly enjoyed it. Of course, when I went there was a long time ago, there were 2700 students at the campus the first year I was there, so it's a great time to be there.   Zane Landin  11:14 Oh my gosh, now universities are a little overpopulated. Even at Cal Poly, there's 27,000. Students.   Michael Hingson  11:23 I think there are at least that many at UC Irvine. I don't know how many there are. But I've been back there a few times. And it has grown a tremendous amount. And as you said, they're overpopulated and growing. But   Zane Landin  11:37 go ahead. Oh, sir, I was gonna say, and I have heard what you said. I didn't know that CSU was teaching oriented. But I did know that, you know, the UCS were very heavy research oriented.   Michael Hingson  11:48 But you know, there's nothing like college life. And you obviously sound like you enjoyed it, and so on. What made you choose to decide to go into communications and public relations as kind of a field and get a degree in that?   Zane Landin  12:04 Yeah, it's good question. Because there's a journey with that. I started off couple has a really interesting major called a science, technology and society. And pretty sure it was started in the 70s. At Stanford, I'm pretty sure. And it really is this kind of multi disciplinary look at science, ethics, and stem. It was interesting. And I was really looking into going into some sort of policy career. And the major itself kind of propelled you to kind of go into a science, technology policy kind of position. It was always hard to find positions like that, or internships. So it was always difficult. So I was kind of just looking for general, you know, positions or internships where I could work on policy or legislation, but I never really landed a position doing that. And I think it was, it was going into my fourth year beer. My third year, I was president of the College of Education and integrative studies Council. And they're, they're designed to oversee the clubs in the college. And I wanted to better the communications between the organization and the college. So I worked with the communication specialist at the college. And her name is Ashley Jones. And she also mentioned that she was looking for a intern like munications intern. And I had different internships from different organizations, but I never had an internship base, all around communications, and I had no idea what that meant, or what that looked like. So it was and it was, you know, it's very, you know, it was only two or three hours a week, it wasn't a huge commitment. So I was like, why not? And I really enjoyed working with her. So I decided to, and a lot of stuff that was working on, it was very similar to what I was already doing in my extracurricular activities. And what I will say is, since Cal Poly is that is, you know, it's kind of known as a commuter school, it was kind of hard to find a community there for myself, what I had to do as since I wasn't living in the dorms, or the, you know, residence halls, they call it, I needed to find somewhere I could kind of be myself and find a community. So I just kind of joined, you know, public extracurriculars, I ended up there my entire university career, I was involved in a lot. But you know, at the beginning, I just was involved in the College of Education, and integrated studies councils. Firstly, I joined, and I just really loved it. So, extracurriculars kind of, kind of gave me value and purpose, more so than my classes, because those are classes. And, you know, you go to class and you leave, but there was something that won't I kept me there. Something that, you know, was the culture for me. So, extracurriculars were a huge thing for me, and it really helped me. I honestly would have imagined if I wasn't really involved in extracurriculars, I would have become depressed Just because if I was just going to classes and coming home, I wasn't, I wouldn't be making friends, I wouldn't be building relationships. So a lot of my success comes from the extracurricular activities I was able to do anyways. So, I love doing that. And so when I, when I felt that the work that I was doing for this internship was so similar to the work that I was doing with extracurriculars, that all kind of connected, and I, you know, I talk to her about what is a career in communications look like. And she kind of said, it's kind of what I'm doing, you know, writing stories, connecting with people from university planning events. And that's all stuff that I love doing. I just never knew that you could turn that into a career. And I didn't really know much about the communications industry or PR industry, I didn't even know these careers really existed. But it's funny because I actually took a career readiness program, or course, because I really didn't know what I was doing. So my second year, I was like, I gotta take this career course, because I really don't know what I'm doing. And we took like, a career aptitude test. And like, number two, or number four was public relations. But I was focusing on the rest, I was like, I didn't really know what public relations was. So I kind of ignored it. So it was always so funny that it kind of circled back. And I actually did find myself going into PR, and communications and it kind of a natural way. And she taught me kind of everything she knew. I mean, that's a lie. But she taught me a lot about communications and the stuff that she worked on, and I loved the work I was doing. So the year, and my fourth year, I changed my major to communications, and with an emphasis in public relations, and absolutely loved it. I love the classes. I love the professors. And I loved every single part about it and their extracurriculars. Because I got involved in the communications Honor Society, and the PRSSA, which is the PR, Student Society of America. So all that stuff just really helped build my passion for storytelling and communications. And through that, I just got involved in so many more organizations. And that's where I build a passion for communications and disability, because I think that there's kind of a missing link there, that a lot of the times I see a lot of disability organizations are always pushing for, you know, legality or equity, which I'm definitely needed. But I love focusing on the storytelling aspect of how do we actually get people with disabilities on screen on shows, and stories where people just see them, you know, more and see them as people rather than what the stereotypes are out there, or what the ablest ideas are out there. So it's definitely all the stuff I've learned in university about communication says kind of child itself, and so my passion for mental health and disability as well. And that's, hopefully that answers your question. Why decided to major in PR?   Michael Hingson  17:44 Well, no, you did. It's, it's absolutely a great answer to the question, and you bring up so many topics with, with that kind of an answer. One of the things that immediately comes to mind for me, and I realized that this is more of probably a blindness oriented thing over other kinds of persons with disabilities. But it's ironic in the world today, how many different ways we're doing more to dispense information. And the ability to do it in an accessible inclusive way exists and we're not doing it. I just watched a commercial this morning, using what is it the Queen song, we will rock you and You here we will, we will rock you. You hear the song for a while, and then it goes away. No talking nothing to say what the commercial is for. So I as a person who happens to be blind, would never know that. It is Qatar airlines. And there are so many commercials like that, while we're creating technologies that make things so much more potentially available to everyone that is to make them to make information and make items inclusive. We're not doing it. We're making them less inclusive than they used to be. And there's no reason for that. So I sincerely hope as you go out into the workforce and get to do more that, you know, you'll you'll keep that in mind because I do appreciate that your disability is different. And that's great. You've got issues that you get to address regarding the things that you deal with on a day to day basis. But we all deal with the fact that we tend to leave out groups that we shouldn't, and there's no reason that we need to do that nearly as much today as we used to do.   Zane Landin  19:58 I agree and I don't plays an advocate. So I'm always advocating, because I'm not an accessibility specialist, I do not know much about it. But I will be in spaces where we need it. And so there are times where I say, are we doing accessible communications? Like, is our communications accessible? Do we have an accessibility person here? And if we don't, why not? Why isn't there an accessibility team? So things like that. And there are many companies that don't have accessible, I mean, I love seeing a lot of accessibility drops coming up. But there's, there's still a lot of companies that do not even consider it. And there are many companies that don't even consider, you know, the accessibility and Dei, you know, DIA is becoming more popular. But even when you look at I don't remember the exact percentage, it was like, out of all the DI initiatives coming out of these different companies around 8%, or even 4%. I remember the exact it's very low on it, and how disability is included in di initiatives, saying   Michael Hingson  20:56 well, and it's not included in di, which is really the big problem when we talk about diversity and so on. We never include or rarely, rarely ever include the whole issue of disabilities, which is why I like the term inclusion. And the way I'll define it is you either are inclusive, or you're not, you can't be partially inclusive, it really has to be a quantum leap, either you're going to be inclusive, which means you're going to include disabilities, or you're not inclusive. It is it ought to be that simple. I interviewed someone a few weeks ago, and we were talking about disabilities and and this person happened to say, well, there's a problem, we talk about disability. So people think it's a lack of ability. And my response is change the meaning of the word, we've already done it with diversity. The reality is that a disability is a characteristic. And one of the things that I point out to a number of people is, I have yet to find one person in this world who doesn't have a physical disability. That is to say the vast majority of people have eyesight. And what happens when the lights go out, and you don't have a light to guide your way. You're stuck. Thomas Edison provided the light bulb so that people who have liked dependency can see in the dark, but it doesn't change the fact that they have a disability. And can you learn to overcome that? Sure. But we do it mainly with technology, but don't leave other people behind just because you forget your disability and you cover it up. And it is one of the things that we really need to address in society.   Zane Landin  22:37 I agree with what you're saying, especially again, language and communications is so powerful. And I know that you will believe that that you know, the word disabled means inability. But I love that there are more content creators and people even on LinkedIn, that are pushing this narrative that it's not that that is disabled, or disability is not inability, and that they are kind of changing the narrative of the term, disability, as empowering as how it's been described before, and how it's been used against people with disabilities. And that was not their choice, that term was, you know, cemented onto them, they were not the ones to say, you know, that this is wrong, that's how they were. But you know, people who didn't have disabilities kind of put that on them. So it was never a choice,   Michael Hingson  23:21 we are slowly getting to the point where people are recognizing that I and you and other people are not disabled, we may have a disability. But again, I can point that out for everyone. So there really is a difference between disabled and disability. And the fact is, I am not disabled, I can be a person with a characteristic that classifies me as being a person with a disability. But that's a whole different story than saying that I don't have ability. And it's perfectly reasonable to evolve to take a non verb and make it a verb. Or to make it a different kind of part of the language, but to evolve us into recognizing that disability is an appropriate term to describe any number of people and you talked about the conversation. And the fact that a very low percentage of people in the whole dei world ever talk about disabilities, even though according to the CDC, 25% of Americans have some sort of disability. It's really ironic.   Zane Landin  24:33 There's they're running, and you know, and businesses are not, they're losing out on huge market and I'm not saying that's the only reason that they should be engaging and being accessible. But if they're gonna think, with profit in their mind and ways to build more money and build more relationships, engaging in an authentically gauging the disability community is the way to go because it's such a big market.   Michael Hingson  24:55 Sure. And the reality is that there have been a number Have reports anywhere from the Nielsen ratings to studies Ability One and the American Foundation for the Blind and others have done that have demonstrated beyond any reasonable belief that when you engage persons with disabilities, you're creating clients and customers or employees or and or employees who are most likely going to stick with you a lot longer than other people, because we know how hard it is to overcome that barrier of 70% of all persons with disabilities who are employable, don't get jobs, because we know that it isn't that we can't work. It is more that people think we can't work. And so they pigeonhole us where they shouldn't.   Zane Landin  25:43 Yeah, no, interesting. And for me, when it's hard, because there's not very many companies doing it, when I say a company that is actually celebrating or making things accessible, I know that they're doing a good job elsewhere. Because disability is sometimes the like, most minoritized group where you said, there's 25%, but they're treated as, like, it's, there's point 1% of them in the population when it's a huge community. So when I see a company actually doing the work, and authentically representing people with disabilities, it's safe to say they're doing good elsewhere. But you know, what, you don't want to make sure, but that, to me is when I see that, that that is a good sign in a company that they're doing things right for the AI.   Michael Hingson  26:26 And I agree, I think it's wonderful when people really take a position of doing it. Can you talk about any companies specifically that you're thinking of that do a great job? Or is that probably not fair to do or what?   Zane Landin  26:39 Fair I will say. I see companies, I mean, I a lot of tech companies, I've been see like, like meta, and Google and Microsoft, of course, are doing a good job. And that's just what I see from the outside. I don't know what's going on. On the inside. I will say from a company that I worked with, I worked at General Motors, I think they're doing a great job, you know, they started accessibility team, and they're doing their disability or G came out very early, you know, like post the ADA signing, which is exciting to see. And I see companies now building disability or G's or organizations or groups, which Better late than never, but it's very impressive to see that General Motors was kind of ahead of the game and started at, you know, post ADA signing, I wish it was before, but even the world at that point, was not ready for that because they were there was still nothing legally wrong with discriminating against the person with disability. Which, and it wasn't even that long ago, if you think I mean, 9090 was not that long ago. And that was actually happening. So the thing like you said, things are moving slowly. But it's nice to see. And it makes me happy to see that.   Michael Hingson  27:47 I suppose one could make the argument that even pre Ada, it was legally wrong, because we're covered in the Constitution. But the fact of the matter is that it still wasn't recognized. And so the ADA has helped a lot. Now we are just seeing new proposed legislation that would make it unlawful to not make websites inclusive for all, and that'll be exciting to see happen. Yeah, it was a long time coming. As you know, I work for a company called accessibe. That was created because Israel passed legislation requiring website accessibility in 2017. And the founders of accessibe, who had their own company making websites before then realized that they needed to make their customers websites accessible. And through that created accessibe, and now access to be has grown to a very sizable company in the inclusion world, making websites accessible both through an Artificial Intelligence Component, and the internal staffing component that does the things that the AI system can't do. And, you know, excessively his goal is to make the entire internet accessible and inclusive by 2025. What a great goal. Yeah, wow. And the reality is, it's not just dealing with blindness when you've got an example with accessibe profiles that allow people with ADHD to make websites do things to help them focus more, or people with epilepsy who encounter a website with a blinking hour or a number of blinking elements. And if the website uses accessibe, then they can stop that and they're just a lot of things like that. And but there's a long way to go. It's, it is it's still a bleeding edge technology, but the reality is, it's doing a lot which is which is great. That's making a big difference. Yeah,   Zane Landin  29:45 no, I agree. That's great.   Michael Hingson  29:46 So you've interned at a few companies. Did you do that while you were still in college or was that after college or what?   Zane Landin  29:54 No, as well. I was. I was while I was still in college. I did so much Favorite internships I've done where I did want at General Motors, doing GM brand communications. And that was super exciting. That was kind of that was in the summer of 2021. So last summer, that was really my first internship at, you know, the, the traditional corporate America, because I've never done one like that a lot of my internships, rent nonprofits or small businesses. So I had no idea what it was going to be like, interning at a big company like that. And it was virtual. So there's so many different moving pieces. But you know, I was really engaged and the team I was on, I'm, you know, forever grateful for it, because they really gave me meaningful work, they really had a good direction for me, and they helped me identify my goals. And since I've done a lot of internships, I know when that is a good thing, when that doesn't happen. Because that's, that's happened many times where I wasn't given that support. And also times where I did internships, where there really wasn't a purpose for the internship, it was there to just kind of do the work that the person can't do. Which is, if that's really your goal, then I guess that's fine, but not really, we really want to like authentically engage your interns, like with meaningful work that they're really going to benefit from in sometimes they're going to be doing mundane tasks, that's okay. That's, that's going to be expected. But are there projects that the organization's working on that you can bring them on in, because I think insurance actually offer a powerful voice, that sometimes I don't think organizations tap into that, when you're working on a company, that's all you see is that company, you're not seeing it from the outside, you're not seeing it anymore like that, because you're in the culture of the company. But when you have an intern that's coming for a couple of months, leverage them as a consultant, leverage them as a third party voice, because they definitely bring good perspective. Usually, they're young, or maybe they're older. They mean, sometimes it's usually when they're young. They just, they bring a whole perspective. And sometimes you may not be getting a youth perspective, if your company is for one not diverse with age groups. And also, you want to know what young people are thinking about, especially when you want to market your product, or whatever it is that you're trying to build on your organization that really leverage intern voices, because they're, I think they're really prominent, and sometimes they're not leveraged enough as they could be. So you know, luckily, I did an internship with that, and I did an internship, the next I did for fall in spring and summer, I did an internship at NASA. So that was super exciting. And that was NASA JPL. So Jet Propulsion Laboratory, I didn't get to work on the campus, because it's, it's really nice, and it's apparently bigger than Disneyland. But I got to go to the campus a couple times, just to like receive a badge or for different things I needed to do. But I never worked on the campus was completely remote. But I got to work on so many different cool projects that had to do with astrophysics and exoplanets. Which, if you told me a year before that, we'll be doing that I wouldn't believe you. So it was interesting, the places I landed, and he will forget that every organization needs communication. So whatever you're passionate about, you can find it. If you're passionate about hobbies, or even chess or something, there's organizations out there that may that definitely need PR people to, to market, whatever it is they're working on. So oh, sorry, I was, I wasn't finished. I love that. And then I love the gym internship so much, I asked to come back. And so I did one internship post grad. So you know, I graduated in May of 2022. And then in June, to August, I did an internship at GM, this time doing di communications, which was exciting, because I've never done it before. And it was a, it was great to see that they were engaging the accessibility team and looking at how they can embed accessibility into their communications. So it was really it was it was nice to be kind of a not the big voice. But it was a voice for that. And that actually impressed me the most. Because sometimes I feel like you know, sometimes when you have a disability or you're a disability advocate, sometimes you can feel like you're alone in the room. And sometimes it's awkward to bring it up. It's like, oh, here we go. They know I'm gonna bring it up. Hopefully they're not annoyed that Oh, here they go bring up disability again. Sometimes I have gotten that reaction from some people, not these companies. But other places I haven't get I have received that reaction, that kind of feedback. And so it was really exciting that they were bringing up disability conferences to attend. They were talking about how do we celebrate Disability Pride Month, and I was like, Well, I'm not even saying anything. And I'm used to being the person to say something. And so it was actually so exciting to see that the team was like really pushing the boundaries. And I was like, it was nice that I didn't have to carry that burden, if that makes sense. And I'm not saying it's a burden to be an advocate. But sometimes it can feel that way when you're always the one having to push something when you're in a space where maybe it's not recognized like you wish it would be.   Michael Hingson  34:50 Yeah. And it can be a challenge if people aren't listening or don't want to hear it. And more important If they hear you, but then don't do anything about it, then that's a real problem. So I'm assuming when you worked at JPL and so on, you didn't have to do any PR outreach or communications with any Martians or any of those guys, huh? No, no. Okay, well, one of these days.   Zane Landin  35:19 I mean, I work with scientists, though. I mean, which was really exciting. So I work with, you know, scientists from JPL, who don't remember the exact location where they, where they call it a specific place where they live. But yeah, the scientists went to like Antarctica for like, six months to work on missions, and different, like, you know, things coming out. And like, you know, actual things are seeing up into space, you know, stuff you kind of see on sci fi movies, you know, people going to Antarctica and working on stuff. And I was like, Oh, this is such a sci fi experience. And when they told me, I was like, Oh, I forget that people actually do that. And it was just, it was kind of unbelievable, to hear from them in their experience going there. And just, it was very intimidating at times, because like, so many people were really, really smart.   Michael Hingson  36:05 Well, even if you think about the press secretary for the President, that has to be a fascinating job. Because there's so much that you have to deal with, you have to help and do a lot of the message creation. But there's, there's a whole lot to a job like that. And for anyone who really respects communications, and the kinds of things that you're talking about, it must be a fascinating job to do. Of course, it's a very high pressure job for a lot of reasons, some of which shouldn't have to be there, but they are. But nevertheless, it has to be a fascinating job to be able to coordinate a lot of communications in so many ways.   Zane Landin  36:47 I think that job is I can imagine, at least stressful that job is you need to be a very fascinating and compelling storyteller and speaker to just to like communicate everything that's going on, you have to know about everything basically about what's going on, and you need to be confident about it. And nowadays, what I've seen with politicians, and even celebrities or just people, it's like, you can't make mistake anymore. Like you make one wrong. You say one wrong thing, one wrong sentence. And you're completely scrutinized for it. And this happens with tons of press secretaries. Nowadays, it's like, they say one wrong thing. Now they're advocating for this when maybe they had nothing, they didn't even say anything like that. But because of how it sounded. There's just like no room for, like change or anything. It's like when someone says one wrong thing. Sometimes their life is over. And I think that communication is important. But we we also need to recognize that, you know, people make mistakes, and everyone communicates differently. And just, you know, try to understand, try to listen, instead of kind of feeding what you think they're saying, if that makes sense.   Michael Hingson  37:56 You ought to be able to tell the difference between a mistake that someone makes it's a legitimate mistake and a trend where someone really is different than that. But I mean, have you kept up with the stuff that that went on? And is still going on with the Los Angeles City Council and the whole debacle going on there? No, I have not. So apparently, there were three people, three council members who were talking about the fact that Latinos needed more representation, and they were talking about how to do redistricting. And they were recorded as making some pretty unflattering remarks about the black child of another city council member. And that's different than a mistake, right? Because because they didn't know they were being recorded. It also took a year to come out. But one of them has resigned and they're growing calls for the other two to resign. It will be interesting to see how it goes. But so often, what you said is absolutely true. There's no room anymore. For conversation. There's no room anymore for understanding. And that's so unfortunate. Yeah. And I really don't know how we get over that.   Zane Landin  39:17 I don't either. I mean, it's it's obviously a huge, complex challenge. But I think it just, I don't know, I think it just has to kind of do with try to remove yourself from your echo chambers, try to go outside, try to have actual decent conversation with someone. And if disagreement happens, I think that's actually I think that's great. That's actually I think that can be empowering as long as you respect one another as people. I think we forget that because we, we, I say we as a collective that, you know, people now have these strong assumptions that this person does this. They voted for this. They believe this one thing, equals they're a horrible person, and they keep that in their mind and so So, of course, if you think that by each other, it's like, it's very easy to not respect one another, but you forget, we forget that people are multifaceted beings that may believe one thing may believe this thing. And I think that a lot of people commonly are good. And we forget that and we convince ourselves that they're not because they're not on our side, or they're on this side. It's very unfortunate. And I think we just need to the like core of it is just recognize that were people, and then when you start treating her like that, and that people can make mistakes, people can sometimes say the wrong thing. Again, it's different when you're intentionally saying really harmful stuff. But you know, even just making a mistake, or just trying to make your point across, and it doesn't mean that they're horrible, it just means that this is what they're trying to say, I think we just need to be understanding. And I always try my best to listen to whatever anyone has to say.   Michael Hingson  40:47 And that's important to be able to, again, that's the whole concept of the art of conversation, which is, which is pretty, pretty important that we do need to do more with, well, you have said that you identify as Hispanic queer, and you have a disability, we've talked about your disability and so on. And, and all three of those categories are ways that you, you can be observed as being and so on. And none of them should be interpreted in any kind of a negative way, although that I'm sure happens.   Zane Landin  41:24 Absolutely.   Michael Hingson  41:27 So you know, it is it is still one of the things that that all too often we have to deal with, which goes back to the whole concept of we're way less tolerant than we really ought to be. We need to become a little bit more open in our mindsets to to dealing with that stuff. And I hope we get there. So I   Zane Landin  41:48 do. And I also will say just my perspective and just my experience, not so recognize that people have experiences, even if they don't seem like they do. And so what I mean by that is some people may look at me and say, I don't have a disability, it's not really their parents to tell me if I do or not. But looking at me when think that I think people forget that there's non apparent disabilities. And I think that there are non apparent racial identities. Getting if you look at me, you're not going to think I'm Hispanic, some very light skinned. Yeah, there's a lot of whites can Hispanics is actually a lot, quite a few I see a lot, actually. And there's plenty of my family. And there's plenty of my family that are darker, you know, so you have you have many different shades of culture and, you know, racial identity. And I think that people forget that. We don't want to feed into the stereotype, again, the stereotype that all Hispanics speak Spanish, to all Hispanics are darker, it's like, well, there are light skinned Hispanics, there are some that don't speak Spanish. That's me, you know. And so that doesn't make me any less or more Hispanic, it just makes it different. But I'm still Hispanic in this country. And you know, I have gone through termination, if it's, it was people who don't take me seriously as Hispanic because I'm light skinned, or if it's people that are white, that will see me as someone who is Hispanic and not taken seriously that way. It's very, there's very different dynamics. But I've been in spaces that are geared around the Hispanic experience, and they definitely perpetuate the, like colorism and discrimination because they may not see me as Hispanic, or, or I'm not authentically Hispanic, because I don't share certain attributes with them. Which isn't fair again, because like it's Gamber, ignoring the intersectionality, that every experience of being Hispanic is different. Just like being queer is different for everyone, just like there's just so many different disabilities and experiences. Why can't that be the same for different, you know, Hispanic identities, you know, someone who is someone who is blind, it's gonna be very different from someone else who's blind and very different experiences all makes up who they are. And so, for me, we still need to recognize that there's still a person who is blind, and don't treat them any differently. So recognize I'm still Hispanic or queer, and don't treat me any differently even from my own communities that I want to be a part of. And sometimes I don't, I feel neglected. And does that make sense?   Michael Hingson  44:06 It does, have you ever felt that you have faced real, overt discrimination? And there's no right or wrong answer to that. I'm just curious if you think that's really ever happened?   Zane Landin  44:21 No, I don't think so. I mean, depends. I mean, I only have ever just experience over discrimination. For like any racial identity. I have been assumed to have certain identities that I don't have. That's not definitely discrimination, but making the assumption is kind of wrong. I mean, I have been in spaces where I have heard that being queer as, you know, horrible. I have heard that growing up. But it was never aimed at me. So I wouldn't say it's over discrimination against me, but I have heard over discrimination against groups and it has definitely impacted how I feel about myself, and how I've navigated anatomy those identities.   Michael Hingson  44:56 Probably if you faced any it was misconcept shins regarding the the neurodiverse disability. Yeah, that's him. And, like with anything, it's all about prejudice. It's really all about a lack of education and understanding.   Zane Landin  45:15 miNo, absolutely.   Michael Hingson  45:16 Which, you know, which we have to deal with? Well, you started a magazine somewhere along the way, when did you start it? And when did you start? Not all that happened.   Zane Landin  45:26 I started in May of 2020, I was taking a copy editing class. Yeah, copy editing, and it was a class need to take. And that was when I kind of just switched to communications, actually, because 2020 was my fourth year. So it's one of my first communication classes I was taking in spring. And as you know, the pandemic end 2020. And, you know, as someone who experienced mental health, it definitely there was a time where it was a big change. And it got kind of worse during the pandemic, which it did for millions and millions of people across the globe. But the unfortunate thing was, then when I wanted to see was the mainstream media take a lead in sharing those stories. And I don't know what I was expecting, because the mainstream media has ever really pushed the storytelling for the mental health community. And if they did, it was always in a non in a good way, or a negative way. So that's something I've always wanted to see. And I don't, I see more happening today, but still not as much. And even when I do see something, it's sometimes for not a good reason, or it's mental health month. So of course, let's share straight mental health that we forget, it happens, you know, all the time, those identities don't go away. So I would like to see more of a more initiative in terms of that. So anyways, I wanted to, for the final project of the Creator and publication, so I wanted to create something, I had an idea, but I decided not to do it. But I decided to change directions and choose a magazine dedicated to mental health stories. And there's plenty of platforms out there, but this is what I wanted to see. And I want it to be based on positivity and strength and optimism. Because sometimes when you hear about mental health, you think the negative that, you know, this is what they're lacking. This is what's wrong with them. This is why they're depressed, and sort of, you know, kind of celebrating what their experiences are. And showing that just because you have a mental condition doesn't mean you're, it's the end of the world, because I feel like, sometimes miss all this pain, it's so negatively in the media that when you think of itself, you think of these extreme things. It's like I would never want, you know, mental health is so extreme. I don't want to be around that. And it's like, it's, it's not, you're forgetting that. So regular experience, actually. And there are TV shows that are portrayed in a good way. One of my favorite shows growing up was Degrassi. And you know, they had teens in the show experience when tough conditions, and they're still regular teens going through life. And they're not, you know, what we see in the media, you know, very extreme. And I think that you need those stories, you definitely need the stories of, you know, this is, this is what untreated mental illness could lead to this extreme. But then you also remember that, it's not all like that. And there are people with mental health conditions that just have this regular experience. And for some, it's worse. And for some, it's, it's not as bad. But they all need to be taken very seriously. And so I was I started because I wanted to see the mainstream media do that. And I'm really hoping they do one day, I would really love to see a mental health segment on a news channel. I don't care which one it is. But if it's on Fox News, or at CNN or MSNBC, or ABC, whatever it is, it'd be cool if they had just like maybe a half an hour or an hour segment just on mental health news. And they're sharing stories of mental health and awareness and bring on guests to talk about it. I know I've seen like, Good Morning America, I know they've done stuff like that, where they bring on doctors and stuff. But I think that that's still a certain audience. And I think the mainstream media really impacts a large amount of people even larger. And so I would love to see more stories on that. So that makes sense. And so it started like that. Started with social media. And then we just started featuring people. And then very fortunate that we featured over 80 people, we're still growing and we still have a lot more stories to release. But it just saddens me how incredible people's journeys are. And we, for the ordinary people that have these incredible stories we don't get to hear. And I love hearing stories of people who are just going through life they may not have, they may not have done something huge, like I don't know, like serving in the government or going to the White House or whatever it is that they've done. Things like that, but they they really impact their communities. And I think that's the most important I've ever seen anyone had the like the local heroes. I love seeing that. I just wish there was like a upskill of that. You know that we see more?   Michael Hingson  49:39 Yeah, we we have some of that on Channel Seven in LA. But I hear I hear what you're saying and it would be great to have more. It's really unfortunate that we have media programs like the view that celebrate Hispanic awareness and Latino Awareness Month, African American or Black History Month, I have yet to see them ever discuss, cover or bring to the forefront national employment, National Disability Employment Awareness Month or national blindness Employment Awareness Month, which is October, or white cane Safety Day, which was October 15, to talk about the contributions that people with disabilities and of course, from my perspective, blind people in specific have dealt with. We, for example, there have been, I believe, as I recall, two blind people who were Senators of the United States and one blind congressman, maybe it was the reverse, but I think it was two senators who happen to be blind in one, Congressman, but that was all before 1940. We don't do any of that now. And it would be a real challenge because of the prejudices today for that to occur. Fortunately, we've got some persons with disabilities in government, Tani. Tammy Duckworth from Illinois, of course, was a veteran, is a veteran and is in a wheelchair and so on. But we don't deal with the issues. And it continues to be as much as anything, I think, a fear issue, which goes back to our conversation about words disability, as opposed to disabled, and we need to remove that blind people are considered blind or visually impaired. And there are two problems with that, visually. I didn't think that I was really different because I happen to be blind from a visual standpoint. So you could change that to vision impaired, but then you still have impaired, why is it that eyesight has to be the main judge by which people are viewed, I think a much more appropriate term would be low V would be yellow vision, sort of like deaf and hard of hearing. A person who happen to be deaf or hard of hearing would probably hit you over the head if you said deaf or hearing impaired, because they recognize the problem with impaired. But we haven't dealt with that with blindness, which has been a disability that the Gallup polling organization has even said, has been more approached by fear than any other disability, which is unfortunate. But people think that eyesight, it's the only game in town, and somehow we've got to change that   Zane Landin  52:25 is interesting. I mean, like, it is nice that they're celebrating, you know, if it's LGBTQ Pride Month, but they never focus on disability, and I hope they do one day,   Michael Hingson  52:41 I hope it changes. Certainly disability groups are calling for more of it. But hopefully, we'll we'll see more of it happen, which is, I think the the big important part. So you went to the mental health Youth Action form. Tell me a little bit about that. I mean, at first, what it is and what it was like and all that. Right. So it was   Zane Landin  53:09 this really big program that MTV hosted. And they worked with several mental health nonprofits. And these are like some of the biggest like Jed foundation active mines. Pretty sure the Trevor Project, I'm pretty sure I'm not actually sure that, but you know, just anyways, but big organizations like that, and I was involved in active mines. And I first heard about this opportunity. And I was like, Oh, my goodness, you know, it was at the White House. It wasn't virtual. So it's like, okay, is it we're going to the White House, is it virtual? I mean, that's not that big of a deal. It is still big deal. But nothing like being physically there at the White House, that it was, you know, you're physically there. And so I ended up I applied, and I was like I really, since I started the magazine, I became more of a mental health advocate more so than before. I was involved in different organizations before. But the magazine really opened my eyes to more of what's out there and what people experience and the different dimensions of what people experience and their stories, all that stuff. And it just also the form was all about how do we actually influence mental health with media that's all about what I was trying to do with the magazine and trying to achieve. So I wanted to bring that experience forward with this. So I definitely spoke on that stuff. But the application was brief. There was like three questions, and you had like 100 words to answer. So it was very brief. And I hadn't heard back for like month or month and a half and I checked my spam. And I was excited to see that, you know, I was moving forward as a semifinalist. And there was never an interview, which is really interesting, like how they chose people. And there wasn't even a video so it was interesting when they were going to do how they were going to choose that way. Maybe it was maybe that is the most best way they could do it. So there wasn't bias, but anyways, they ended up filling another form out and And, you know, I spent hours on it. And then I think it was a couple weeks later I found out I got in, which was a surreal moment. Because again, I was just like going through my day. And then like just going to my email, and then it went right to my email that, you know, I was selected, and I was kind of just hit me. And I was like, or, actually, maybe it didn't hit me at first, I think it hit me later, I was like, Oh, my gosh, I'm actually going to the White House. And I don't know who I'm going to meet. I don't know exactly who's gonna be there yet. Because there's all this stuff happening. So they did tell us that. In the press release, we knew that Selena Gomez was going to be the keynote speaker basically, and which is good, because she actually has a history of mental health. And she's definitely a strong advocate for it. So I'm glad they brought an influencer that actually has a story with it. And I, Dr. Murthy was going to be there. And Dr. Biden. So very interesting people, very people high up in the government I've never met before. And I didn't know too much about. And you know, the forum happened. And it was three days, it was kind of over that he was pretty sure, May 16. Two days, if this were the exact date, there was three days and there was just so many different things happening. So and I hadn't been in DC for a while. Because last time I went was like an eighth grade for this trip. So it was interesting to be there again. And it was nice to connect with people because like throughout the forum, we met virtually, like, was it every other week, and learning about different topics and connecting before we actually went to the forum in person. But yeah, like most of the time, we were just practicing soy cheese. We got there Monday, and then Tuesday came around. We were practicing because there was like two parts of the forum. So on Wednesday, we were gonna do like this interactive dialogue, you know, with Selena Gomez, Dr. Murthy. And it was it was just like a broadcast event. And then some people actually saw it on television, which was really cool. So the first part was that the second part was we were presenting ideas that we started on our own as groups, and we pitched it to media companies like Pinterest, and Spotify. So big media partners, really excited to see I mean, of course, MTV has these partners. But that was great. But I mean, the the best part was, of course, being in the White House, you know, seeing where the President gives his speeches, seeing where, like Abraham Lincoln stood, and seeing all of this, the sculptures and the art that they have their and just so much history made. It was it was it was definitely a lot of   Michael Hingson  57:30 people attended the conference. There was only 30.   Zane Landin  57:33 I mean, okay, wait, so the the event were 30 advocates, us we're on stage, but people in the audience, there's probably like 100 people. And it was, I think people from like very, you know, walks of life, very different levels of government, the places of advocacy, and I didn't see people with disabilities there that was like, yes, like, I'm excited to actually see people here excited about mental health, and also bring in the aspects of disability as well. Because they definitely correlate and all intersect. And yeah, so after the event, I wasn't chosen as a speaker. Because those 30 of us were not going to speak that would be too much. They chose six speakers, that was so great to be on that stage and just hear their stories. And know that there was a lot of people watching at the time. And it was exciting to walk in the doors. So right before the event started, and we walked to our seats, like people were clapping. And it was just exciting. It was like, this is probably the only time I'm gonna experience like paparazzi. It was fun. It was it was a great experience. And I learned a lot. And after the event, we were like kind of like waiting in the Blue Room where we were before. And President Biden did show up. He just kind of showed up randomly. And I don't think he was supposed to be there because even the MTV people were kind of super over the top excited. And, and excitement that I don't think they anticipated. Like I don't think that they were like, low. It's a prison. I think they were like, Whoa, what the heck, we had no idea the President was actually going to be here. And because he's touched his schedule is so tight. I think that he made efforts of either, which is really exciting. But I don't think he was supposed to be there. I didn't feel like he was supposed to be there. But it was just so cool to see. And like he talked to us a little bit and we were like huddled around him like we were kids. It was super fun. It was great to hear from him. And it was just so baffling. That was like, like just a couple of like inches almost away from the President. You know, and then even like one of his people were like, Oh, Mr. President, it's time to go and it's like, oh my gosh, like I've heard that like in movies like that exact verbiage. And you hear it I was like, Oh, it's just so it was just so exhilarating. So that was that. So that was the entire experience and even now, it's just nice to be connected to MTV. And like there's still there's still bring forth opportunities left like going back to the White House, but like they're trying to opportunities. Because I, because Selena Gomez was there, her company where beauty and proceeds from her company go to mental health organizations

South African Tourism general manager of global PR Thandiwe Mathibela discussed how they hold dialogue with resorts dealing with racism, how such incidents dampen the tourism sector, and what should be done to stop racism in the country. See omnystudio.com/listener for privacy information.

After more than a decade at EG, this summer Damian Wild became managing director of ING, the leading PR + Communications agency for the built environment.Damian has spent more than 25 years working in business information, as a journalist, editor and publisher. He has worked in the UK and Hong Kong, across a number of sectors. He began his career at Public Finance magazine in 1993 covering local government and moved to Hong Kong in 1997 where he worked on the South China Morning Post during the handover. 

In episode 111 of IDEAS+LEADERS podcast I am speaking with Lee Caraher on communicating your brand and being quoted by the media more. Really interesting episode with tips on how to be more visible. Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. You can contact Lee HERE Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast https://podcasts.apple.com/pl/podcast/ideas-leaders/id1531433083

On this episode of Lochhead on Marketing, let's talk about public relations/communications, and a very different point of view about that. In particular, why your content is your marketing. Towards the end, we'll talk about five easy steps to consider when building your own direct audience, and bypassing the legacy publications: the old-school, dusty gatekeepers. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Problem with Legacy Media This episode is inspired in part by a conversation I had with a CEO friend, which I then posted on LinkedIn. It reads: A CEO friend just asked me, if he should go to a PR/Marketing smooze event with the legacy business media. Here's my advice. (Warning: I'm biased. But for a reason) The bulk of legacy media is a waste of time. I used to write for many of the biggest legacy business media outlets. Stopped 5+ years ago, because a) (almost) no one reads it and b) it is mostly clickbait. No one reads Forbes fortune Fast Company, Inc, etc. anymore. Your best ROI will come from building your own media and thought leadership. And the AHA here is every company needs to be a media company. Playing Both Sides Another issue is that even as these legacy media have gone digital, they still rely on cookie cutter strategies and clickbait-y articles. They play the SEO game to keep their websites on top of searches, and then have companies pay to be featured as top so-and-so in a category. Some even go as far as charging subscription to access their media, which is a whole other reason why people don't read their stuff anymore. You pay to get the “information”, only to find out that it's something you can probably read 2 lines down the search results. Essentially, they are trying to get revenues from both sides of the process, which will eventually lead to burning both ends of the stick faster. They are still clinging to traditional ways, which shows even when they went digital. Go Direct to the Source So rather than subscribing to “publication lists” that doesn't really net you any traffic, it's best to do it in-house and go direct to the source by tapping into the digital market itself. You can start small with building up channels in various social media platforms, and promoting your content and linking back to your website if they are interested for more. At the very least, you now have a platform to actively engage your audience, and get a pulse of what works and what doesn't, and go from there. To find out the other steps in doing better PR and communications on your own, download and listen to this episode. Bio Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger. He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur. Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist. In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion. He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive. We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today's episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories. Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Lee Caraher and Double Forte: Lee's Website ---> www.leecaraher.com Double Forte ---> www.double-forte.com Twitter ---> www.twitter.com/LeeCaraher Facebook ---> www.facebook.com/LeeCaraher1 LinkedIn ---> www.linkedin.com/in/leecaraher Instagram ---> www.instagram.com/leecaraher  --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

Hiring a PR agency is one of the easiest ways to boost your PR communications if you're not well-geared to do your own PR strategies to bring their brand to life. But what does PR really do and how does it help companies and entrepreneurs #getnoticed? That's what our guest for this episode, Fiona Goldsworthy, Managing Director, Business & Technology and Head of Global at Brands2Life, will share and explain why good storytelling is the foundation of a good PR.Fiona also shares why they've focused on the tech industry and how they've helped hundreds of tech companies around the globe for more than 20 years now, and how they do it for an entrepreneur as well. She also shares what she thinks are the mix of communications that an entrepreneur or a company needs to have in order to get noticed nowadays, and gives some guidance for entrepreneurs like you for their PR strategies if they do it in-house and/or if they've hired a PR agency. And lastly, she shares what PR strategies they do for their PR agency to #getnoticed.Post-production, transcript and show notes by XCD Virtual AssistantsBuild responsive quizzesGenerate higher quality, higher converting leadsVidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personalAI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 MinutesPeppertype - Virtual Content AssistantGenerate better content copies in seconds. Support the show

Episode #37 - Cultivating Loyalty as a Leader and Being Loyal to Yourself with Lee Caraher Be who you want to be, know what you want to contribute to the world, know your non-negotiables, define what you want out of your work, understand your goals and vision, and always prioritize what matters to you. These are the critical ingredients shared today by our guest, Lee Caraher, CEO of Double Forte. Paying attention to these things took Lee from a degree in medieval history to running a successful company, allowing her to split her time between New York, San Francisco, and Eau Claire. Today, Lee is sharing how she's built a company of loyal employees, what leaders need to know to do the same, AND what women can do to create a career they love. In this episode of the Midlife Career Rebel Podcast, you'll discover… Lee's journey to building her successful company Double-Forte How leaders can foster loyalty in their team and employees Why it's essential as a leader and employee to be first loyal to yourself How you can ensure you're respected and valued in the workplace What women and women of color can do to build and foster greater loyalty Featured On the Show: Career Rebel Academy: https://bit.ly/3mZ7Mwm Boomerang Principle: Inspire Lifetime Loyalty from Your Employees: https://leecaraher.com/books/ About Our Guest: Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte's “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Email me if you have a question or ideas for the podcast at hello@carolparkerwalsh.com. Check out my FREE monthly roundtable called The Boardroom, where we discuss the current issues impacting high-achieving professional women in midlife: https://buff.ly/3ljiYls Get access to my FREE training 10-Minute Career Jumpstart. Three videos to help you clarify your current career challenges, master a proven system to get the career and life you want, and learn why now is the best time to take action: https://bit.ly/10MinCareerJumpstart Rate, Review & Follow on Apple Podcasts (or your favorite Podcast platform) "I'm loving the Midlife Career Rebel Podcast!" If that sounds like you, help us support more people like you to create a career and life they love. After all, the Midlife Career Rebel Podcast would not be possible without you. Click on one of the links below to subscribe, give us a five star rating, and leave a review on Apple Podcasts. Apple Podcast Spotify Amazon Music iHeart Radio Stitcher Google Podcast Thanks for listening, Carol Be sure to follow me: Website: https://www.carolparkerwalsh.com/podcast LinkedIn: https://linkedin.com/in/parkerwalsh Instagram: https://instagram.com/drcarolparkerwalsh Twitter: https://twitter.com/drcpwalsh Facebook: https://facebook.com/DrCarolParkerWalsh YouTube: https://youtube.com/carolparkerwalsh

About Mark London and Mad Cave Studios: I grew up addicted to movies and comic books. If you want to talk about, fantasy, storytelling, Conan, Transformers, GI Joe, or Japanese Animation, I'm your man. Perhaps it's the filmography of Jean Claude Van Damme, Arnold Schwarzenegger, or Sylvester Stallone. As a kid, I loved it. As an adult, I still love it. I've channeled that passion into my independent comic book publishing company, Mad Cave Studios, which I established in 2014. From the beginning of our studio's inception, I've reached for nothing short of the best in terms of artwork, storylines, and team members. That level of quality has shown in what we've produced and in the things we've achieved the last three years. We've exhibited at Wizard World's Chicago Convention (2016), New York Comic Con (2016, 2017), WonderCon Anaheim (2017), and Megacon Orlando (2017). Our medieval fantasy comic, Battlecats, will be distributed by Diamond Comic Distributors and was featured in their December 2017 edition of Previews World. Now we are working simultaneously on six comic book series as we release Battlecats, Midnight, and Knights of the Golden Sun throughout 2018. We have big plans for Mad Cave Studios in 2018 and beyond. Learn more about what we're doing by visiting madcavestudios.com or clicking on the links below. Established in 2014, Mad Cave Studios is an independent comic book publisher from Miami, Florida driven by madness and committed to creating the most fun and diverse comics on the market. With our roots founded in a medieval fantasy world, every Mad Cave series is incepted by us before it is filtered through the feedback of our readers. We attend multiple conventions each year to talk with our fans and learn what they are excited about. The result is a comic book experience that is second to none, transporting our readers to a world that comes to life with beautiful artwork and a story that carries a hidden, purposeful meaning. Every single person hired by Mad Cave Studios carries a passion for the industry. Our writers, editors, artists, graphic designers, marketers, and PR/Communications professionals are all dedicated to this work.

Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform.In this episode Arvind Parthiban explores all things PR for a startup with Aakriti. Here are the key take aways.2:55 How PR agencies work?6:13 PR's impact on Cost of Acquisition & Valuation8:55 Directly reaching out to the media v/s working with a PR agency10:20 The Why now & Who cares factors12:51 Right time to start PR17:40 Breaking down PR : Signalling19:50 Trendjacking20:20 How do you consistently get covered in the press?25:17 PR for Organic Lead generation27:30 Levers of PR31:32 How do you measure PR37:55 How to work with PR agencies the best way?42:22 Biggest peeve in PR42:38 Favourite PR agency43:31 Favourite PR hack43:41 Top 3 media information sources44:10 One advice to startup foundersHappy listening! 

Explore your curiosity w Kate Dinon about PR, communications and investment to scale startups.Learn about how Kate had her break into PR & CommunicationsBuilding out her own firm Character & Distinction, based in Melbourne with a roster of recognisable brands. First few months of starting the firm, client relationships, bad story telling and displaying culture in their office space. Unpacking Kate's foray into supporting startups through mentoring and investment via Protagonist Capital & what they're looking for in founders and early stage startups. Don't miss out on a special rapid fire round with your community questions! Please enjoy exploring your curiosity as I did mine through this conversation!***Find out more about Curiosity Center, including 75+ episodes at www.curiositycenter.xyz Find out more about Character + Distinction and Protagonist Capital at https://ofcharacter.com/Share your feedback and discuss partnership opportunities with us at vidit@curiositycenter.xyzFollow the show on Linkedin / Instagram***TIMESTAMPS02:20 - Where you were born and live now 03:02 - Do you remember the first time you heard of PR & Communications? 04:16  - Was it a conscious decision to start your own PR firm? 06:08 - What were the first months like in 2017 and unknowns? 07:55 - Did you find building relationships was a focus moving back to Australia from Switzerland? 10:31 - How does a client relationship work in practise? 12:40 - How does a first client meeting work and what can PR help with? 15:14 - What is bad story telling? 17:22 - Are there high maintenance vs low maintenance industries? 19:44 - What are your sources of learning and inspiration? 22:17 - Importance of Character and distinction visible in their office space 25:15 - Supporting startups through Protagonist Capital 27:32 - What are you looking for in the deals? Specific sector or person to support? 29:00 - Supporting founders in consumer facing brands and enterprise tech for future of work 30:32 - Naming conventions for Protagonist and Character + Distinction 32:29 - Rapid fire round of your community questions  

Nia is the CEO of Socialee Media Agency, a social media marketing agency for beauty and lifestyle brands, based in Toronto, Ontario, Canada. Coming from a PR/Communications background along with years of experience working for beauty brands such as NYX Cosmetics, Bite Beauty & DECIEM (the creators of The Ordinary), she combined both passions for social media and beauty to launch her agency and now her new beauty brand, Oilee Skincare, made for you to embrace and take care of your oily, acne-prone skin. Nia's: website www.socialeesavvy.com Product of the Week: Burberry Her Fragrance: https://shopstyle.it/l/bFNwWWhat's New In Beauty: Fenty drops a new eye + bronzing palette: https://shopstyle.it/l/bFNwSElf x Dunkin Donuts: https://shopstyle.it/l/bFNvPThe makeup community and the world love legendary makeup artist A.J. CrimsonGet In Touch With The Podcast & Submit Your Product of the Week? Send me an email:Podcast@Cmichellestyles.comConnect With Me On Socials: YouTube: http://www.youtube.com/cmichellestylesInstagram: http://www.instagram.com/cmichellestyles Pinterest: http://www.pinterest.com/Cmichellestyles Facebook: http://www.facebook.com/CmichellestylesSign Up For My Weekly Emails: https://view.flodesk.com/pages/61c0dd92d2fc90968d6f4673*Besos*Some links are affiliate See acast.com/privacy for privacy and opt-out information.

"If you can't communicate well, you can't have relationships, if you can't have relationships, you can't have a business", said Lee Caraher in the interview. Lee is an acclaimed strategic communications pro and the CEO of Double Forte a national PR & Communications agency.  Lee is the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials.  Her second book, The Boomerang Principle helps companies create high producing, positive work cultures that employees want to return to – a critical factor in sustainable businesses. Lee is active in the community and currently serves on two nonprofit boards. Follow her here: www.double-forte.com www.leecaraher.com https://twitter.com/LeeCaraher https://www.facebook.com/LeeCaraher1 https://www.linkedin.com/in/leecaraher/ https://www.instagram.com/leecaraher/  

What is Public Relations and do small businesses need it? In today's episode, Lee Caraher will share why public relations isn't just something big businesses need to invest in and how vital it is for small businesses too.Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems and she has a reputation for building cohesive, high-producing teams who have fun together at the same time. Lee has authored two top-selling books about positive and profitable work culture.So if you want to know how to use public relations for your benefit as a small business, tune into today's episode.BY THE TIME YOU FINISH LISTENING TO TODAY'S EPISODE, YOU'LL LEARN:●  What are public relations and do small businesses really need it?How to make PR a priority in your business even if you're on a budget.● Is there such a thing as bad publicity, and how do you overcome it. If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway– whether it's created those aha moments or given you food for thought on how to achieve greater success. And while you're here, make sure to follow us on Instagram @creativelyowned for more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.To apply for Elevate, an experience for coaches & consultants wanting to craft & scale their offers that sell on autopilot using attraction marketing, click here! To get your hands on how to write content that connects, and attracts the most aligned clients, grab it here!!https://www.creativelyowned.com/contentthatconvertsTo connect with Lee:Website: leecaraher.comFacebook: https://www.facebook.com/LeeCaraher1Twitter: @leecaraherInstagram: @leecaraher

In this episode we explore modern diverse workplace culture, intergenerational leadership, and the reality that everyone will leave. What can we do about it, and how do we leverage it? The Boomerang Principle. Connect with nate at https://www.linkedin.com/in/natelesliecec Guest Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte's “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how compete and grow their businesses. to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Connect with Lee: https://twitter.com/LeeCaraher https://www.facebook.com/LeeCaraher1 https://www.linkedin.com/in/leecaraher/ https://www.instagram.com/leecaraher/ www.double-forte.com www.leecaraher.com lcaraher@double-forte.com --- Send in a voice message: https://anchor.fm/nathan-leslie/message

Often, there is an expectation that work and home life should remain walled off from each other.Yet, the best leaders know how to bring the challenges they have faced and conquered into their leadership.Today's guest, Naushaba Salahuddin, Director, Head of PR & Communications at Zilingo, is one such leader. A survivor of domestic violence, she's bringing her story into the workplace to help empower others to overcome their own challenges and succeed in B2B communications.Join us as we discuss:How Naushaba's story informs her leadershipThe value of diversity in B2B communicationsNaushaba's advice for empowering others in the workplace  To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

“To have your own rules you have to be really good at what you do and have confidence in it and not give up on it.” Lee Caraher Communication is often one of the core functions of top performing organizations. Understanding how to communicate effectively and what to say is important for the performance and sustainability of businesses. Our guest today, Lee Caraher, is a communication strategists and believes that communication is everyone's job, and not only top management.  Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte's “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. In today's episode, Lee talks about her journey to becoming the acclaimed communication strategist she is today. Listen in! Social Media Email: lcaraher@double-forte.com Website: www.double-forte.com or www.leecaraher.com Facebook: /LeeCaraher1 Twitter: @leecaraher Instagram: @leecaraher I'm the president and founder of double forte which is a national Independent Public Relations strategic communications company. [3:41] We help our clients achieve their business goals through communication. [3:52] The biggest mistake companies can make is not make sure that they understand what marketing is and what it is not. [5:41] I want to build a business on actually helping people achieve their goals. [8:20] There's no way in between for an agency to do it without the client doing their part, and if they're unwilling to do it, no one can be successful. [9:45] I think communication is the heart of all things, and that what you say matters. [11:03] The thing about culture is that It's a common story among us and that the behaviors you allow in your team have to be articulated. [11:27] The people we work with every day are the ones we spend most our time in relationship with and that's where you need to actually overemphasize communication. [11:54] The job of communication is not just the leaders' but everybody's. [12:29] My two books are about how you create a culture of transparency that is built on relationship, which therefore has communication at the heart. [12:37 You need to make sure you're all speaking the same language because if you don't, it all falls apart. [14:10] Commercial break [14:42] Two events that led me to start my own company but are my son having developmental disorders and my mom being diagnosed with stage four cancer. [17:28] I advise everybody to not define yourself by what you don't want but rather define yourself with what you do want. [21:18] I think you do so much better work when you're interested in what is around you. [22:50] I have learned that to have your own rules you have to be really good at what you do and have confidence in it and not give up on it. [23:45] My belief is that we should keep people with us as long as we possibly can if they are the right people. [27:47] The rules I put on who we work with apply to how we treat our people and that is transformational for my house. [28:58] The advice I would give my younger self would be, just do it yourself because you are good enough. [30:40] You can do something bigger than you think and you a bigger story to share with the world. [33:10] ………………………………………………… Thank you to our January Sponsor: www.businessmiracles.com or Heather Dominic Are you a highly sensitive individual? You can learn to be in charge of yourself physically, spiritually and financially in a way that honors your highly sensitive self. Heather Dominic is the founder of Business miracles.com. and she's been training highly sensitive entrepreneurs and leaders since 2010. Whether you've been in business for years, or just starting out, learn how to be comfortable in your highly sensitive skin, to create your work and life to match who you truly are, so you can work less while making more impact and income. Learn more: https://energyrich.isrefer.com/go/HSCC/SYP/

It's John Madden story time, folks. Find a cozy spot, grab a friend, and enjoy a few stories you've never heard about perhaps the most important man in NFL history. The Playmaker chats with two guests who were very close to John to help pass along his legacy - former NFL OG Nate Newton & Rich Dalrymple, Senior VP of PR & Communications for the Dallas Cowboys. Nate shares many of the chats he had with John, life lessons he learned, belly laughs, Stubbs breakfast sandwiches, and more. Rich takes us inside a week with John Madden, how he revolutionized NFL broadcasts, and just how large of an impact this great man had on this world. Thank you, Coach Madden.

In this inspirational coaching episode, Marni speaks with Tara. Tara was part of the 5-Keys to Becoming Irresistible program in May of 2020. She is a 38-year-old, single, Professional Marketing and PR Communications expert. Tara describes how she created the life she wanted by using the foundational principles of the program.     Key takeaways from this episode:  Setting boundaries Keeping your word to yourself Knowing when to bow out of a relationship Putting yourself out there   Finding the Key to What Was Missing [2:25] Tara was put into a position of leadership within the craft brewing community of Charleston, SC. She moved from NYC after providing financial and human resource services to a fast-paced company. She had traveled, changed jobs, and cities but still didn't have a partner. When Tara thought about it she realized she didn't know how to date. She knew she needed help because what worked for her in the past didn't really work for her. She was aware enough to know that there must be a better way. So, she reached out to Marni and the team then joined the 5-Keys to Becoming Irresistible program in May of 2020.   Previous to joining the program, Tara had spent years in therapy, studied her attachment style, read books, and had even tried to travel it out but none of these things empowered her to get the life she wanted. One of her biggest takeaways from the 5-Keys program was to create, communicate, and implement boundaries.    Transform Your Dating Life [10:32] Many people believe they are stuck in their attachment style and patterns. But it is possible to rewire our brains to overcome, shift, and shed existing patterns. Tara describes how she shifted her attachment style.  She says it will always be work. She has to constantly remind herself that she put her boundaries in place for a reason.  She knows if she breaks her promise to herself she will go back into the behavior that doesn't allow her to get her needs met.  Tara started a new relationship using what she learned from the program and while it didn't work out with the guy, it did get her closer to where she wants to be. She says she wanted to believe that love conquers all but it just isn't realistic. People need to have some values in alignment but they have to be bigger than the areas of contention.    Whether it is an App or a Pub, You Have to Put Yourself Out There [28:18] Tara says she put out to the universe that she wants to meet someone organically. A couple of days later she went to a pub for a late lunch. A guy sat down beside her and they have been together for two months. She knows she wants a partner she can do things with but she doesn't have to have a ring on her finger. It's more important, for her, to have shared values with someone.   Make a Connection: Visit Our Website Join Our Dating Den Facebook Community Here! Learn how to attract your perfect equal...watch our latest training here! Interested in working with us? Book a Breakthrough session at DWDVIP Get a Free Coaching Session with Marni on Our Podcast - Sign up Here to Be a Guest On Our Show Download a Complimentary Copy of our Book - How to Find a Quality Guy Without Going on 200 Dates

En este programa hablamos sobre la digitalización y adaptación de un negocio tan tradicional como la farmacia. Un claro ejemplo del éxito es el ecommerce de farmacia de Mifarma by Atida la cual se planteó la necesidad de ofrecer sus productos a través del canal online con el objetivo de facilitar que los clientes pudieran disponer de artículos desde cualquier ubicación. Así nos lo explica Llanos García, Head of PR & Communications, como los fundadores se aventuraron a digitalizar el negocio de su farmacia tradicional. Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

Oktopost's VP of Marketing, Natalie Binns, gets put in the hot seat and is challenged on who should own social media at a B2B company, and how multiple teams can work together to achieve social media goals that impact the company. In most B2B organizations, social media activity is the sole responsibility of the marketing team. But should it be? Social media is a critical engagement channel for almost every department from HR to Customer Service, Events and PR/Communications, and more. Oftentimes, not all content requests for social are marketing-related. The question becomes: where exactly should social media sit in a B2B organization? Natalie answers it all in only 34 minutes!!

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today's episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories. Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Lee Caraher and Double Forte: Lee's Website ---> www.leecaraher.com Double Forte ---> www.double-forte.com Twitter ---> www.twitter.com/LeeCaraher Facebook ---> www.facebook.com/LeeCaraher1 LinkedIn ---> www.linkedin.com/in/leecaraher Instagram ---> www.instagram.com/leecaraher  --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today's episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories. Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Lee Caraher and Double Forte: Lee's Website ---> www.leecaraher.com Double Forte ---> www.double-forte.com Twitter ---> www.twitter.com/LeeCaraher Facebook ---> www.facebook.com/LeeCaraher1 LinkedIn ---> www.linkedin.com/in/leecaraher Instagram ---> www.instagram.com/leecaraher  --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world. My Guest: Lee Caraher: Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte's “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Pivotal Moments: ·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the company's agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries. ·       Lee worked for Sonic the Hedgehog. ·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first. ·       Lee also had to work out how to convince people to buy. ·       Lee's job was to create a story that advances the company's objective. ·       11 People reached out asking what Sonics' middle name was. This proved to them that people were so interested in the game. ·       Every time you put something crappy in the market it ruins your reputation. ·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company. ·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals. ·       Lee started her company; she only hired people with 10 years experience. Advice: Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more. Scale down and do less of good versus lots of bad, and then you get referrals. Quote: You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert. Links & Resources:    lcaraher@double-forte.com    http://www.double-forte.com/ (www.double-forte.com) / http://www.leecaraher.com/ (www.leecaraher.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/everything-i-need-to-know-about-marketing-i-learned-from-sonic-the-hedgehog-with-lee-caraher-1 (estierand.com/127-1) Did you enjoy...

How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world. My Guest: Lee Caraher: Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte's “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Pivotal Moments: ·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the companies agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries. ·       PR years ago they spoke with media so that they would talk to people who would subscribe to them. PR nowadays is ·       Lee worked for Sonic the Hedgehog. ·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first. ·       Lee also had to work out how to convince people to buy. ·       Lee's job was to create a story that advances the company's objective. ·       11 People reached out asking what Sonics' middle name was. This proved to them that people were so interested in the game. ·       Every time you put something crappy in the market it ruins your reputation. ·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company. ·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals. ·       Lee started her company; she only hired people with 10 years experience. Advice: Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more. Scale down and do less of good versus lots of bad, and then you get referrals. Quote: You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert. Links & Resources:    lcaraher@double-forte.com    http://www.double-forte.com/ (www.double-forte.com) / http://www.leecaraher.com/ (www.leecaraher.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/127-2

Ariane Vera was born in 1994 in Munich with German and Argentinian roots, studied International Relations & English Literature at the University of Aberdeen (Scotland) and Trinity College Dublin (Ireland). She has been involved in the start-up scene, working in PR & Communications and writing for digital platforms and magazines on the topic of women empowerment, gender equality, new work, and entrepreneurship.  She has given 3 TEDx talks, won the Welcome To Europe Song contest and carried her music and message to the European Parliament during the European Youth Days in 2018. In Mexico, Ariane hosted a show at the State's Radio Station in cooperation with the Global Goals by the United Nations, she has been involved in Girl Up as an Ambassador and founded Fridays For Future in Aguascalientes, Mexico. Whilst her engagement and work has been tied much to the promotion of the Sustainable Development Agenda, she now closed that chapter, embarking on the next, new step, which is more focused on fostering connection and communication, promoting women and leadership behaviour, advocating for new work, and physical, emotional, mental and spiritual well-being at the workplace. Ariane is a self-published author and enjoys her leading and mentoring role as CMO at Foster Creative, Aguascalientes. She is currently working on her second book, co- founding a coffee business, continuing to perform and collaborate in the music industry and business, and founding her own business in the area of coaching & personal development. She is a firm believer in the power of kindness and empathy, and envisions a future in which each and every being is respected for their most authentic version of themselves.    How to find Ariane on Social Media:  Instagram: https://www.instagram.com/iam.arianevera/ Facebook: https://www.facebook.com/arianeveramusic Twitter: https://twitter.com/vera_ariane LinkedIn: https://www.linkedin.com/in/ariane-vera/ Gmail: contact.ariane.vera@gmail.com Ariane's book "100 Ways to speak of Love": https://amz.run/4nwn Subscription to Ariane's newsletter: https://arianevera.us18.list-manage.com/subscribe?u=49b7e927a7d4107baf4b2790b&id=aad9a5e378 Upcoming LinkedIn classes: Online Masterclass about LinkedIn - The Basics (in English on August 17th and in German on August 18th) English - https://www.eventbrite.com/preview?eid=165934954917/ German - https://www.eventbrite.com/e/linkedin-die-basics-mit-ariane-vera-tickets-166233778707 Photo credit: James & Moose & Foster Creative Aguascalientes   Quotes from our conversation about sustainable development goals, multi-cultural, multi-generational and international perspectives,  new work and more: "There is no normal. It is all a matter of perspective." "Used to be... now it is..." (talking about climate change) "With the things that bring you joy you can make a difference."   Washington Post article that talks about no longer using different generation labels: https://www.washingtonpost.com/opinions/2021/07/07/generation-labels-mean-nothing-retire-them/     If you would like to support the podcast: Ko-fi Account: Ko-fi.com/karintischler Buy me a coffee Account: https://buymeacoffee.com/KarinTischler   How to connect with Karin Tischler, producer and podcast host of "Job Sharing and Beyond", and founder of Emily's Path Consulting (EPC): Website: https://emilyspath.ca/  LinkedIn:https://www.linkedin.com/in/karin-tischler/ Instagram:  https://www.instagram.com/jobsharingandbeyond/ Twitter: https://twitter.com/JobsharingByond Twitter: https://twitter.com/karin_tischler Instagram: https://www.instagram.com/karintischlerbc/ LinkedIn: https://www.linkedin.com/company/emilyspathca/?viewAsMember=true Facebook: https://www.facebook.com/EmilysPathConsulting

Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! On this episode of Monetize the Mic, Jess sits down with Lee Caraher to discuss women's visibility!   Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems.    Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.    Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte's “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses.    Jess wants to see more women investing in their visibility.    In Jess's experience, she finds that a lot of women feel like they're not ready to increase their visibility. However, a lot of men have confidence at the start. Jess is passionate about seeing more women invest in their visibility, become featured in the media, and really become leaders of their industry.    Jess asks, what is Lee's perspective of women being featured in the media?   Lee explains that 70% of people quoted in the media as experts are men. 90% of people quoted in the first page or first 15 minutes of the media are men. Those statistics are even worse for BIPOC women. These numbers don't reflect the number of actual business experts either. There are much more women running businesses than you'd think based on the number of women business experts quoted in the media.   Lee argues that you have to put yourself out there as an expert, and you have to be found. You have to make it so easy to find you, so that a reporter who has 2 seconds to find an expert can find you really fast. In Lee's experience, companies tend to invest more in men. Business owners who are men invest more time, money, and effort in putting themselves forward as experts. Because of this, the media can find men much easier than they can find women. Reporters need to find people fast, and so if you're not able to be found quickly online you will not be found. This tends to diminish women in general, women's authority in their categories, and women's ability to implement their agenda.    Lee introduces us to a concept called the Say Gap. The Say Gap is the difference between how many times men are quoted versus the amount of times women are quoted in the media. 70% of quotes are from men, and only 30% of quotes are from women. That is a gap of 40%!   There are things you can do to be known as an expert. There is time you can invest. But the most important thing is to change your mindset over who is an expert!   Lee was deciding whether she wanted to continue writing her second book. One night she was on the couch thinking about it, and watching the 2016 presidential debate. This debate was the one when the former president called the former secretary of state a “nasty woman.” After that moment, Lee immediately knew she was finishing this book.    Lee knows that one thing she can do is make sure there is another book written by a woman CEO on an important topic. At that moment in time, Lee thought “I have something I can do to change this, to at least be another option in the world.”    In Lee's experience, she finds that women owned businesses typically underinvest in themselves. Her company helps put small businesses, with a particular focus on women owned businesses, on the map. She helps businesses achieve their goals through communication, messaging, and confidence.   Jess asks Lee, why is it so important that more women are leading and being visible?   Lee reminds us of the assumption that you can't be a wife, mom, and run a successful business. That assumption is completely false. We should be declaring ourselves as women business owners!    By declaring you're a woman owned business, you're not making the assumption that people don't know it, you're declaring the value of it. That declaration helps you in terms of authority and quotability. The more normal we make it to be women experts, the more normal we make it to be heard, the more normal we make it to be featured and visible in the media. It is not the norm to take our authority and declare our expertise. And that is doing ourselves and our industries a disservice! As women, we need to make sure the value that we have created is attributed to us.   Lee also discusses how podcasting can help anyone increase their visibility. By being a guest on podcasts, you'll start appearing all over the internet. This increased findability drives authority through the roof. Lee recommends that you guest on as many podcasts as possible with several but specific topics. If you search Lee's name, you will find hundreds of podcasts that she's been on! These podcasts are easy to find and easy to reference. By increasing your visibility online, you'll start being known as an expert in your industry!   You can find Lee at double-forte.com!

Hosts Brian Avery and Shelley Lyle, with the University of Florida Department of Sport Management, Office of Engaged Learning interviewed Taylor Wells, a Senior Coordinator for the MLS. Taylor received her bachelors from Concordia University Irvine and her masters of business administration from La Sierra University. Her work experience includes PR/Communications for the L.A. Clippers, Client Service Rep for Bank of America, Marketing and Global Outreach Coordinator for the Grover Corner Counseling and Community Center. Taylor has worked for the MLS for over 3 years serving as the Executive Assistant to Deputy Commissioner and Executive Vice President, Communications before taking on her current role as Senior Coordinator of Player Engagement. She is also attending Law school at Fordham University of Law. #UFSPM #GoGators #UF

Many companies are now expanding overseas and it is challenging to adapt to a different market workwise and culturally. How then do you rise above this situation and come up with a win-win outcome?  It's very important to build trust and camaraderie, as well as to actually understand the way the Chinese market and companies are handling their businesses and processes. That way you know what’s going on; you find and learn ways to adapt to the culture.    Sean Upton-McLaughlin is a PR & Communications professional who specializes in working with foreign companies wishing to enter the Chinese market and Chinese companies looking to expand internationally. He has previously worked for Weber Shandwick, Huawei, and other Chinese tech firms.  In this episode, Sean shares how you need to put in the time and effort to have face-to-face experiences, talking and being around Chinese people and the community. You can read as many books as you want but there is no substitute for having on-the-ground experience if you want to make it and thrive in China.    What you will learn from this episode:  Learn how to successfully expand your company globally without having to worry about adapting to a different culture Find out why, in addition to being on the ground in China, you also have to take the time to speak and interact with Chinese people face-to-face Learn how to look beyond your experiences and accomplishments and really put in the time and effort to know how things operate in the Chinese market   “The thing that has been most impactful to my own experience is not just being on the ground in China, but taking the time to speak and interact with the Chinese people face to face, most simply talking to them at work and then going to their own community, going to dinners with them. There is no substitute for this.”  - Sean Upton-McLaughlin     Topics Covered: 02:04 - Who for him is an ideal client 02:12 - Helping bridge the working and cultural divide between China and the West 03:23 - How having rose-colored glasses won’t let you see a forest with trees on it 04:05 - Why trying and jumping on too directly and early into the Chinese market is one big mistake 04:57 - One valuable FREE action that will help you understand the Chinese market: Check out Sean’s articles on management difficulties in China on his website. Click here:  https://chinaculturecorner.com/ 05:37- Useful organizations that will help you solve your problems concerning the Chinese market 06:41 - An impactful experience that helps him navigate the Chinese market and which he recommends everyone doing it 07:45 - Should Westerners think about working for Chinese companies, Chinese tech companies?   Key Takeaways: “I help to connect both sides to help them see that they're both working towards the same goal and to find a way to maybe not do everything perfectly for one side or the other. But you make things work so that everybody can have a win-win outcome.” - Sean Upton-McLaughlin “Especially in the professional world, they are very experienced, they have many accomplishments, and they are often convinced that they are right, they will always be right. And that it's very hard for them to see past that hubris or experience. And if you have rose-colored glasses on, you can't see the forest for the trees in many cases.” - Sean Upton-McLaughlin “What often is a very big problem is that if you are unable to be on the ground in China. It's very hard to kind of make that cultural leap. And so, starting off by being members of Chamber of Commerce, whether actually through the organization or groups on LinkedIn or other places. That is a very good way to get your toes wet and to start hearing experiences from people who have been working in the Chinese market in this example, for a number of years.” - Sean Upton-McLaughlin “You can read as many books as you want. But unless you have that experience yourself, there really is no substitute.” - Sean Upton-McLaughlin “We see many companies now expanding overseas, but people might worry about whether or not they could make it in that culture. It does take a lot of commitment. It is not for everyone. But there is, I think, an enormous opportunity for those with the drive and the interest to try and figure out what's happening with these Chinese companies.”  - Sean Upton-McLaughlin   Ways to Connect with Sean Upton-McLaughlin: Website: https://chinaculturecorner.com/ LinkedIn: https://www.linkedin.com/in/seanum/   Ways to Connect with Howard Whiteson: Website: https://www.wealthwithoutborders.net/ Podcast: https://www.wealthwithoutborders.net/podcast/ LinkedIn: https://www.linkedin.com/in/howardwhiteson

Melissa Dohmen, Senior Brand Manager, PR/Communications at Expedia Group calls into Palmetto Mornings.

Wooga and employee mental health: Episode Notes Wooga, a well-known Berlin based game developer, have recently made it to the news for being 100% carbon neutral. Given their impressive achievement, we approached them to discuss their employee mental health initiatives.  The gaming industry has long been under scrutiny for its long work hours (also referred to as “crunch”). In fact, game developers can be extremely passionate about their jobs, and often run the risk of wearing themselves out in order to deliver outstanding results within specific deadlines.  Since their foundation in 2009, Wooga have strived to implement a culture based on transparent communication and role-modeling, and have promoted several initiatives to foster their employees’ mental health.  Below are a few highlights from our discussion:  Developing a sustainable culture is a long process. Before suggesting specific initiatives or even start collecting feedback, it is crucial to build trust with employees.  Wooga first leveraged their own resources to create an internal counselor position. At a later stage, they partnered with an external provider to better measure feedback and expand their scope of support.  Especially during the current pandemic, managers should be able to assess situations where they can be of support. On top of offering to help, it is important to proactively suggest that employees choose which tasks can be handed over or postponed.  At Wooga, it is not uncommon for employees to attend knowledge exchange sessions, where experts in their field can share their views with like-minded professionals. This has turned out to be an effective Learning & Development exercise which requires limited time and effort.  In July 2019, Wooga partnered up with Take This, a non-profit organization poised to address mental health issues in the game industry. Our Guests: Lenka Kaciakova & Maike Steinweller Lenka joined Wooga in 2012 as HR Business Partner. Back then, Wooga was a 3-year-old games company, enjoying tremendous success and going through a phase of hyper-growth. Almost 8 years later, Wooga is dominating the hidden object games genre and is growing. Climbing to the top came with challenges and lessons learned. Lenka’s focus in this period was on sustainable workplace culture, change management and leadership development. In her current position as VP HR, Lenka and her team work on creating a working environment where people are driven to contribute to Wooga’s success. A clear vision together with a people-centric culture keeps playing a major part in this. Prior to Wooga, Lenka worked at eBay, Accenture and startups in various HR roles.Maike is Wooga’s Head of Communications. In that role her mantra is “Thoughtful Communication”, which is Wooga’s core company value and demonstrates the importance communication has for the Berlin based developer of story-driven casual games. Her focus for both external and internal communication is to share news in an authentic and transparent way, always ensuring to choose the right channels and spokesperson for each message. Maike has been with Wooga since 2012 and held various roles within the PR & Communications team. Before joining Wooga she gained experience while working for trade associations as well as agencies.References:Lenka Kaciakova Linkedin profileMeike Steinweller Linkedin profilewww.wooga.com  Listen to the next Episode All Podcast Episodes

UNO Souls Chat: I am honored today to be chatting with Heathere Evans - She is the founder of PIVOT, a coaching organization.Heathere is an insightful and delightful (oh, I rhymed

Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts.   Connect with her on Twitter: https://lnkd.in/eM4ARaX On LinkedIn: https://lnkd.in/eJ8-VvW  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  More marketing tips: https://lnkd.in/bDTft_d --- Send in a voice message: https://anchor.fm/ctrappe/message

Today we are joined by Director of Revolution Communications, Rebecca Banks. We discuss her amazing career working in PR & Communications over the last 20 years with some of the world's biggest brands. Through hard work, Rebecca found herself working in Formula One, and hasn't looked back since. We discuss how PR & Communications has massively changed over the years, thanks to the rise of social media as well as how to make sure you stand out. One thing that certainly sticked with us, was the importance of focusing on yourself. She gives some amazing advice, regardless of the industry you want to venture into, with one key message; if things don't to plan, never give up. Head to the E4S website to find student jobs, as well as tips and career advice: www.e4s.co.uk Find us on Instagram and Twitter @e4scouk Head to the Revolution Communications website: http://www.revolution-communications.com Check out their Twitter: https://twitter.com/RevolutionComms Find Rebecca on Twitter: https://twitter.com/rebeccabanks Listen to Jennie Gow's webinar: https://www.youtube.com/results?search_query=jennie+gow+webinar

Join the conversation with MICE Talk 360 guest: Steven Phenix, Director of PR & Communications for The Refuge Ranch for DSMT. Listen as Steven updates us on what is happening with The Refuge Ranch, focusing on how positive change is taking place, helping us all understand the primary source of the problem, and just maybe how effort on our part can make a difference. Please listen, and learn. You'll be glad you did.

Mind Of A Mentor #116 - Jennifer Risi (PR/Communications Veteran) by Ossa CollectiveMind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa, visit: https://ossacollective.com/Follow Ossa on Socials- Instagram: https://www.instagram.com/ossaforpodcasters/LinkedIn: https://www.linkedin.com/company/ossa-collective/Facebook: https://www.facebook.com/ossacollectivenetwork

Mind Of A Mentor #116 - Jennifer Risi (PR/Communications Veteran) by Ossa Collective

Christian Cunningham and Laura Racky get a bit surly about escalating matters of governance in the state of Victoria. We also caught up with Gemma Tognini from GT Media to talk all things PR Communications in the Weirdness. Sound gets a bit swampy at times, but think we got the best of it.

Hi everyone, we're Loren & Alyson - welcome back to our podcast! Today, we're joined by PR maven and veteran YouTuber, Lottie Smalley. Lottie explains her growth as a content creator over her 8-year+ stint as a YouTuber, shares her internship experiences in the PR/Communications world, and opens up about ways that college was unlike her expectations. Plus - discover what Alyson had to do to bribe Lottie into riding the Tower of Terror at Disney World!M - E - N - T - I - O - N - SKeep Up with Lottie!YouTube | TikTok | Instagram | Twitter | Website'The 1' of the Week Loren - American Royals by Katharine McGee (Book)Alyson - The Try Guys (YouTube Channel)FOLLOW THE PODCAST: On Instagram, @NiceToHaveAFriendPodAt Our Website, www.NiceToHaveAFriend.comFOLLOW ALYSON: Blog | Instagram | Twitter | GoodreadsFOLLOW LOREN: Blog | Instagram | Twitter | Goodreads

HEALTHY LIFESTYLE with Host Lori Anne Casdia with Guests Linda Marie Paul, PR Communications and Event Manager from The Crescent Beach Club and EVENTS by LINDA MARIE with special guest Christine Hart from the Hart Method. Discussing Town Hall Meetings, C Suite Retreats, AV/Giveaways, Micro parties and Micro Weddings; and Dining club member. Doing events on premise, off premise on boats and more.www.thecrescentbeachclub.com516-840-9475lmpaul@thecrescentbeachclub.comPlease email us at HealthyLifestylewithLA@gmail.com and follow us on social media @healthylifestylewithLAOur Goal at Healthy Lifestyle is to inspire, educate and empower you to fulfilling a healthy, emotional, spiritual and physical life, so you can feel empowered to live the life you have always wanted and dreamed. We are here to lift each other up with encouragement and positivity. To serve one another.ABOUT Lori Anne De Iulio CasdiaBusiness & Marketing Strategist, Law of Attraction Practitioner & Master Mindset MentorFounder of LDC StrategiesFounder of Monarch LuminariesFounder of Soar to Success ProgramMotivational Speaker/Inspirational SpeakerEmcee/ModeratorMaster Mindset MentorLaw of Attraction PractitionerHost of HEALTHY LIFESTYLE (LI News Radio/I Heart Radio/InTune/Sound Cloud/YouTube)Publisher/Owner of Port Lifestyle MagazinePerformer/VocalistColumnist for LIBNCertified Herbalist Certified Aromatherapist Certified Life CoachCertified Kundalini Meditation Yoga CoachCertified H'oponopono PractitionerCertified Canfield Train the TrainerYoung Living ConsultantAwarded the 50 Top Most Influential Women in 2018Lori Anne’s personal philosophy is “We are all here to serve others and lift each other up. Be the best you because everybody else is taken.”Links www.LDCStrategies.com@LDCStrategies (FB/IG))@Healthylifestylewithla (FB/IG)You can also Listen to Healthy Lifestyle with Lori Anne on your favorite app: I Heart Media | iTunes (Apple Podcasts) | Google Podcasts | Spotify | Spreaker | Sound Cloud | TuneIn | YouTube

Markus Kramer is a Managing Partner at Brand Affairs AG, an independent PR & Communications agency headquartered in Zurich. He is a brand strategy expert, with a deep knowledge of global marketing, and media & reputation management across multiple sectors, including luxury, automotive, financial services, and government institutions. A native of Switzerland, Markus began his marketing career two decades ago, on the client side of the industry, at the Swiss offices of Honda. In 2003, he joined the Harley-Davidson Motor Company, where he led marketing efforts for over six years, first for the Swiss market and eventually as the Marketing Operations Director for EMEA (Europe, the Middle East & Africa). From there, took on the role of Global Marketing Director at Aston Martin, based in the U.K. In 2013, Markus transitioned to the agency side by joining Brand Affairs as a Managing Partner. Since then, he has divided his time between London and Zurich, and he has become an Associate Professor of Brand Management at the Faculty of Management Sciences of the Cass Business School in London. He is the author of The Guiding Purpose Strategy: A Navigational Code for Brand Growth. And he is also a current Board Member of the Swiss-based BPN Foundation, a non-profit that supports entrepreneurship in developing countries.   Links: Markus' personal website Markus' book: “The Guiding Purpose Strategy” Brand Affairs website Brand Affairs on LinkedIn Brand Affairs on Facebook Brand Affairs on Instagram Brand Affairs on Twitter Markus on LinkedIn Markus on Twitter   This episode was sponsored by Vistatec.

Alex Shirazi sits down with Dr. Miotto and Leo Groenewegen to chat about the exciting new developments from CellulaREvolution, based in the UK. Dr. Martina Miotto and is the co-founder and Chief Scientific Officer at CellulaREvolution Ltd. She began her studies at the University of Ferrara (Italy), where she completed a BSc in Biotechnology and a MSc in Biomolecular and Cellular Sciences. Subsequently, she moved to Newcastle University (UK) where she completed her PhD in corneal tissue engineering and a significant part of this involved the development of the technology underpinning CellulaREvolution. Following her successful PhD, Dr Miotto has focussed firmly on a commercial career pathway. She initially received a Newcastle University Enterprise Scholarship, followed by an ICURe Fellowship to explore further the market and value proposition. Afterwards, she was awarded an Enterprise Fellowship by the Royal Society of Edinburgh to receive mentoring and training in the business sector. Since the spin-out of CellulaREvolution from the University in July 2019, Martina has led the scientific development of the company. Leo Groenewegen is co-founder Chief Executive Officer at CellulaREvolution Ltd. Leo has extensive experience in the fields of Biotech and Pharmaceuticals. During his career he has enabled a wide array of firms to out-perform by achieving scientific, financial and commercial excellence. As Chief Executive Officer, Leo ensures that the overall goals of the company are achieved. Leo Groenewegen has previously held a position as CFO at a Swedish based biotech company, where besides financing he was also responsible for Investor relations, PR/Communications and Business Development. Some of his other experiences included positions at reputable consulting firms such as IMS Health and Deloitte. --- Support this podcast: https://anchor.fm/futurefoodshow/support

Today's episode features Kristal Howard, Head of Corporate Communications and Media Relations at Kroger. Kristal completed her undergraduate degree at the University of Houston, studying Public Relations/Advertising, Retail and Consumer Science. With more than 13 years in the PR industry, and roles spanning agency, freelance and in-house for corporate brands, Kristal is very much so a trailblazer in the PR world, most notably named One of the Top 25 African American PR Millennials to Watch in a 2017 Huffington Post feature.  Listen as we discuss Kristal's journey to leading corporate communications for the world's third largest retailer, including navigating the competitive dynamics of the PR/Communications industry, the power and importance of using her voice while often being the youngest leader and the only Black woman in the room, and why she argues that showing up as your authentic self is your competitive advantage. 

Caitlyn Brooksby is the Executive Director of PR and Communications at Canary Speech. She talks about why Canary Speech was named one of the most promising NLP Startups of 2019, why they believe patents are important in voice, how her clients have seen results in using their company, why she feels sponsorship is important for brands and why she chose to sponsor VOICE Summit and the success it's brought her company because of it. Want to learn more about sponsoring opportunities at VOICE? Learn more here. Join us for Voice Talks Presented by Google Assistant! Register for this free event here. Will you be joining us for our virtual event, VOICE Global on June 9th? Learn more and sign up here. Want the chance to speak at VOICE 2020? Call for proposals is open until June 12, 2020. Get them in here!

Women are more likely than men to start businesses which benefit society and the environment versus purely economic ventures. However, 60% of women with a business idea don’t pursue it because they don’t believe they have the right skills to be a business owner or the confidence.This is all according to Kim Sprague, who believes hugely in women-led businesses and is passionate about supporting them. Flamingo Life is Kim’s purpose driven coaching business aimed specifically at women who want to make a difference. There is also a podcast - Her Balanced Business - that supports it. After making it to the top in her field in PR/Communications, Kim found it didn’t make her as happy as she thought. “If you ask a lot of people if they would like to do something else, you’ll be surprised at the number of people who say yes”, says Kim. A near fatal labour experience and a detour via a yoga practice made Kim realise she wanted to make an impact but needed to balance this with income. “It comes down to balancing impact and income”. Find out Kim’s goal setting tips and more for women who want to make money they deserve for doing good in the world. Plenty for men to learn here too! Smash The Box is a personal development business. Everything I do is with the aim of inspiring you to find your purpose so you can make your mark on the world. One way I do this is by sharing people’s stories. Inspiring stories that the world needs to hear. Stories of breakthroughs, of adversity overcome, of achievements, successes, of setbacks and turnarounds, of realisations and lightbulb moments. This audio experience is a natural and perfect complement to the existing services of Life Coaching, Leadership Coaching, Breakthrough Workshops and Inspirational Talks - all of which forms something quite unique and special. If you are looking to find your purpose in life, in work, or both, then don’t just think outside the box. It’s time to Smash The Box! Connect with us! www.smashthebox.me www.youtube.com/channel/UC7fEEvjX52qS928oyLGCtuQ www.facebook.com/SmashTheBoxMarkPitcher/ www.instagram.com/markpitcher_smashthebox/

Sabinna Rachimova is the founder + CEO of ethical fashion brand, SABINNA. I recently was introduced to Sabinna through our friends at Own-Kind, and in the weeks before lockdown in the UK we worked together in many different ways - Fran Quendler (Head of PR + Communications at SABINNA) spoke on our Clothes Swap + Sustainability Talks panel, I featured on their podcast "Connecting People", and I also dipped my toe back into modelling to shoot their lookbook. Sabinna is a brand that I've really been inspired by lately, mainly because of the fact they are so much more than an "ethical fashion brand". They hold community close, as we do at modelme, and regularly were running workshops so that their community can understand the time it takes to, for example, crochet - recently they held a "how to create your own crochet" workshop. I loved this podcast with Sabinna, we cover feminism to readjusting to the work-from-home-every-day life, what it was like to move to the UK from Austria + what to look out for with greenwashing! www.sabinna.com @sabinna_com Sabinna on linkedin Connecting People Podcast @model_me Sign up here for our future membership online launch + to join our mailing list Check out modelme: www.modelmemission.co.uk modelme is designed to empower and educate models and creatives, the modelme podcast is a place to learn and hear different insights from talented creatives from all over the world, in many different areas of the creative and fashion industry.

My guest Leisel Douglas is probably best described as an enigma. Known for her outgoing personality even though she considers herself somewhat of an introvert and a dreamer. Passionate about the field within which she operates, Leisel believes that effective communication is the answer- no matter the question. This led her to the world of entrepreneurship, founding Pros & Comms – a PR & Communications agency.  She has hosted the popular Caribbean Passport a regional, travel & lifestyle magazine broadcasted throughout the Caribbean and in the tri-state area and has also worked with notable international artistes such as Walshy Fire of Major Lazer and Potoje. To connect with Leisel: Email: Leisel@PRosandcomms.co Instagram:@prosandcomms.co If your goal is maximize your career opportunities, join the free This Woman Can Community NOW - and gain access to the support, community and resources you need for career success.  www.thiswomancan.coach     Connect with me  LinkedIn or Facebook: Iamjanicesutherland   

Today, we are interviewing Shirin von Wulffen, Co-Founder of Bastide. She is extremely accomplished, having worked at Tom Ford, Gucci, Yves Saint Laurent in PR & Communications. She is now the Co-Founder of a beauty, skincare & lifestyle brand based in Aix-en-Provence with her husband, Frederic Fekkai. We hope you enjoy learning about her career path and brand! https://thestylethatbindsus.com/bastide/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/delia-folk8/support

Elizabeth Rosenberg, Global Head of Communications at 72andSunny, joins us to shed light on the huge role PR/Communications professionals play in the agency world. Hear about why encouraging speaking engagements within your own office is underrated, the strategy involved in crafting and pitching a story to the media, tips for networking in the industry, the demand for PR talent, how we should be receiving and using the feedback we get, and tips for getting paid what you're worth. For more guidance from the industry, subscribe to our Weekly Email—it's a small dose of advice, delivered Mondays.

Laura Byrne Christiano brings a rich background and experience in web, media and the theatre to what she does with WordPress for business and the community. Having run a hugely successful blog, she has what it takes to help her clients and run the PR/Communications team for WordCamp US!

Today we have the pleasure of speaking with Jasmine Kent. Jasmine is a seasoned communications professional, with experience spanning public relations, marketing, event production, and entertainment. With a Bachelors of Science in Public Relations from Virginia Commonwealth University, and currently completing UCLA’s extension program for The Business and Management of Entertainment, Jasmine is carving out her path as a force in the entertainment industry. And as the Entertainment Committee Chair for the LA Urban League Young Professionals and Board Member for the Black Public Relations Society LA, she is advocating for black professionals, especially black women, along the way. Listen as we dive into her career journey, some of the challenges she's encountered along the way, and how using her voice at work has helped her through. Show Notes Urban League Young Professionals Event: "Leading the Future: Entertainment Summit and Awards Brunch October 5-6, 2019 Details: laul.org Social Media: Follow Jasmine Kent on Instagram @lovejasmedia Instagram: @blackwomentalkwork Facebook: Black Women Talk Work Twitter: @blkwomentlkwork Website: www.blackwomentalkwork.com

Lee Caraheris the best-selling author of two books about how to create positive, sustainable business cultures - titled The Boomerang Principle--Inspire Lifetime Loyalty from Your Employeesand Millennials & Management: The Essential Guide to Making it Work at Work.  She's also the CEO of Double Forte, a national PR/Communications agency headquartered in San Francisco and New York. She believes that leadership is communication and that everything you do -- as a person, a manager, a brand - speaks for you. And she's on a mission to help people and companies lead through communication.  In this episode, Audrey, Lee (our co-host) and Lee (our guest expert) discuss: ·            How your career can suffer from poor communication·            What % of companies undercommunicate·          Creating value in your communications·            Managing to hold teams accountable for information they receive·          Managing how you talk to millennial workers "It is impossible to overcommunicate. One and done is never enough." – Lee Caraher  Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.    Connect with Lee Caraher Website:  www.leecaraher.comwww.double-forte.com LinkedIn: https://www.linkedin.com/in/leecaraher/ Facebook: https://www.facebook.com/LeeCaraher1/ Instagram: https://www.instagram.com/leecaraher/ Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you become a media-savvy business leader in a world where no communication is internal anymore? CEO of Outcast and legendary tech PR leader Alex Constantinople shares with us the story of her career and what leaders need to know about the modern media landscape. “At the end of the day, it is also what other things should we be doing to get our story out.” - Alex Constantinople Three Things We Learned Representing somebody entails not only knowing them At 22, Alex found herself as the PR representative of Larry King, one of the most high-profile people in the world. She did extremely well on her first job and has learned a lot through her two-year stint. To represent somebody means more than knowing what they're about; you need to have a deep respect for who they are and what they do. Acting like a corporate executive is exhausting Her skills and confidence in communications contributed a lot to her eventual success working with Larry King and at NBC. But when Alex moved to corporate life and had to take on the image of a corporate professional, she found it extremely exhausting. Ultimately, being real remains the easiest and fastest way to go and build a career. Business leaders can't rely solely on media anymore It is one thing to build a story that you can own and present to your customers. The next step is to determine how to present this story so customers can find them where they need to see them. But telling your story through the media is no longer the sole channel for this purpose. The media landscape has changed over the course of history. The techniques through which businesses can tell their stories have also evolved. Only those who realize the limitations that come with relying solely on media can actually attain success and progress in this tech-driven world. Links: Outcast Twitter LinkedIn We hope you enjoyed Alex Constantinople on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

This is the most fun show we’ve done in ages, or maybe ever. My friend Jean-Stephane Gourevitch offered to gather some really interesting people in London to talk about the data economy. We finally sat down last fall, during London’s Regtech Rising conference, and wow, did we talk. Jean-Stephane himself is French, based in London, and works with fintech startups throughout the world. His guests were, first, Edward George, who leads both research and the UK representative office for the pan-African bank, Ecobank. We also had Fiona Ghosh, a top London lawyer in the financial and fintech space -- Fiona is a partner at Addleshaw Goddard. Our other two participants have both founded young fintechs. Lukas Zoerner is CEO of Mespo, a fully independent robo money saver. And Luca Schnettler, from Germany, has founded HealthyHealth, which uses data to change the insurance world and to make people...healthier. We had an incredible conversation. We talked about how Europe’s new data regulations -- PSD2 and the GDPR -- will change banking and fintech (which, by the way, is a revolution that’s being under-discussed in the United States). We covered the opportunities that fintech is opening up in the developing world and especially Africa, where suddenly it’s possible, through the mobile phone, to bring banking to hundreds of millions of people who couldn’t be profitably served before. We talked about the future of cash. We figured out what regulators need to do. For me, probably the most riveting moments were a debate that broke out between the two fintech CEO’s -- both millennials -- who turned out to have strikingly different views about how data should be used, and also about consumers’ responsibility for securing their own wellbeing. I’ve never heard a discussion quite like it. So, we had six people around the table, counting me. It was a yeasty mixture of nationalities, languages, ages, continents, professional expertise, products, and target markets -- and with everyone having a whole lot to say. More about today’s guests Jean-Stephane Gourévitch Jean-Stéphane is an expert of the strategic, public policy and market aspects of digital/mobile payments, mobile money, digital/mobile banking, digital/mobile commerce, fintech, the data economy and innovation ecosystem with over 25 years global experience at senior management levels and a mix of corporate and entrepreneurial experience. He has held senior management positions with International telecom operators including Everything Everywhere Ltd. (EE), Orange, France Telecom, Verizon Business, Colt Technology Services Ltd. He has worked for OFCOM, the UK digital communications regulator. He also has held senior positions with Deloitte Consulting and with strategic marketing and PR/Communications firms. Jean-Stephane created his own management consulting company 5 years ago, combining strategic, public policy and commercial vision about digital convergence, fintech, insurtech and the data economy. He also has global experience mentoring and advising entrepreneurs and start-ups, in particular very young entrepreneurs. A frequent speaker on fintech, payments and insurtech, Jean-Stephane has addressed events such as Fintech Connect Live, Pay Expo, and Money2020. He is also an independent conference director, creating programs/content for major conferences such as Fintech Connect Live in London, INPAYCO Digital Payments in Toronto and Paris, Mobile Payments: Regulation, Risks and Opportunities in Berlin and London, the Africa Fintech Forum in Abidjan, Ivory Coast. As a mentor and advisor to 24 fintech, insurtech and digital technologies startups and to young entrepreneurs in Europe, Africa, Asia, Latin and North America, Jean-Stephane’s expertise lies in strategy, business development, regulatory affairs, public policy, Government Relations, stakeholder relationships management, communication and PR. Edward George Twitter @DrTeddGeorge Dr. Edward George is the head of the UK representative office of pan-African bank, Ecobank, as well as being head of group research. Edward oversees the teams in the London office, with a focus on corporate banking, financial institutions/international organisations and research. As head of research he also manages a team of nine analysts based across Middle Africa covering the fixed-income, currencies and commodities space. His specialties include soft commodities and agribusiness, trade and trade finance, and disruptive technology. Edward is also the bank’s specialist on Francophone West Africa and Lusophone Africa. Prior to joining Ecobank in March 2011 he worked for The Economist Intelligence Unit (EIU) for seven years as a Senior Editor in both the Commodities and Africa Departments. There he was responsible for producing and editing reports on Lusophone and Francophone Africa, as well as on 25 industrial raw materials, food, feedstuffs and beverages. Before joining the EIU, Edward worked as a freelance writer covering the politics and economics of Sub-Saharan Africa. A linguist by training, Edward is fluent in French, Spanish and Portuguese and holds a PhD in Political Science from the University of Bristol. His PhD thesis on the Cuban intervention in Angola was published as a book by Routledge in 2005 and as a paperback in December 2012. Luca Schnettler Luca started HealthyHealth  in January 2017 to realize his vision of using digital means to innovate the insurance sector and help customers become healthy individuals. Before having any partners or advisors, Luca was able to persist and focus on the objective, following his goal and passion of building a company that truly changes customers perception on Insurance and helps them to improve their health. Lukas Zoerner Twitter @lczoerner Lukas Zoerner is the Founder and CEO of Mespo, a fully independent robo money saver that detects and executes savings opportunities for consumers. Mespo has established a UK's market first partnership between a FinTech such as Mespo and a Credit Union, My Community Bank. Mespo won the UK's Fintech For All 2017 Financial Inclusion challenge in the category "New Fintechs". Lukas previously worked in Morgan Stanley's investment banking division advising Power & Utility companies across EMEA. He holds a degree in business administration from the University of Mannheim in Germany. Fiona Ghosh Fiona is a Partner in Addleshaw Goddard's Commercial Group, specialising in complex commercial, IS, payment and FinTech arrangements, particularly in the financial services sector where she has focused her practice for more than a decade. Fiona heads the firm’s FinTech Group. Her work has included bringing new payment solutions, including ApplePay, Samsung Pay and Android Pay, to market. She is an appointed expert on the editorial board of the Payments & Fin Tech Lawyer journal. Fiona's expertise also includes outsourcing and other complex commercial arrangements in the investment banking, retail banking, insurance and asset management sectors. She has longstanding experience in strategic advisory work, negotiation and drafting of multijurisdictional business process outsourcings, including back and middle office, platform integration, facilities management and global administration services for multinational corporations, banks, asset managers and global insurers. A leader in her field on advice relating to strategic alliances and joint ventures, Fiona has led several international joint venture arrangements for the provision of pensions, credit cards, loans, mortgages and related insurance products acting for both retailers and for providers. She also specialises in advising in the field of retail payments including payment services and commercial arrangements relating to digital and mobile payment solutions, payment aggregation and merchant acquiry in the UK, US and further afield. Fiona is a regular speaker at international conferences and events on FinTech and payments law including Pay Expo Europe, the Westminster Forum Projects and Digital Payments Intensive. More Links Ecobank Research portal Ecobank Twitter account: @ecobankresearch Edward George: ‘Banks are in danger of becoming utilities’ Africa FICC      It’s the disruption that matters All Hands on Bank: How Mobile Banking is Changing Personal Finance AG Elevate GDPR PSD2 Sanjay Jain Podcast on Barefoot Innovation AFI Podcast on Barefoot Innovation More for our listeners Watch for our upcoming shows, including two more from London. One is with the charismatic CEO of Starling Bank, Anne Boden (who was referenced in today’s show with high praise), and the other is with Innovate Finance CEO Charlotte Crosswell. Back in the U.S., we’ll have three fascinating CEO’s -- Financial Services Roundtable head Tim Pawlenty; Nerd Wallet CEO Tim Chen, and Cross River Bank CEO Gilles Gade. We also have an inspiring conversation with Michael Wiegand, who heads the Gates Foundation’s work on financial services for the poor. And we’re going to do a special one in San Francisco with my cofounders of Hummingbird Regtech -- so, stay tuned! I’ll hope to see you at upcoming events where I’ll be speaking: March 19-20 - Innovate Finance Global Summit - London April 18 - Bank Director, The Reality of Regtech - New York, NY May 3 - Texas Bankers Association Annual Convention - Houston, TX (and here’s the cover story I wrote for their magazine, on innovation and community banks) May 16 - Comply 2018 - New York, NY June 26, American Bankers Association Regulatory Compliance Conference - Nashville TN As always, please remember to review Barefoot Innovation on iTunes, and sign up to get emails that bring you the newest podcast, newsletter, and blog posts, at jsbarefoot.com. Again, follow me on twitter and facebook.  And please send in your “buck a show” to keep Barefoot Innovation going. Till next time, keep innovating! Support our Podcast Subscribe Sign up with your email address to receive news and updates. Email Address Sign Up We respect your privacy. Thank you!

The Edelman Trust Barometer: A recording of our live stream video with Edelman Intelligence UK head Louise Turner. Howard Kosky from markettiers and James Erskine from Social Circle Consumers are less trusting of social media and continue to be sceptical of government, business, media and NGOs in the UK. This is according to the 2018 Trust Barometer, PR firm Edelman’s 18th annual trust and credibility survey. The UK version of the Edelman Trust Barometer found that social media companies have lost the trust of most of the public, with only a quarter of the UK population now saying that they trust social media as a source for news and information. Where social media companies were once seen as champions of free speech and democracy, they are now seen as not taking enough responsibility for key issues including extremism, fake news, and cyberbullying. As a consequence, the majority of people are now calling for greater regulation in the sector. Key stats There is a huge increase in trust in traditional media (61%), reaching levels not seen since 2012. But it is not all good news, as people are consuming less traditional media and some are actively avoiding it altogether (19%). There is a rebound in faith in experts and leaders. Only 6% of people now consider themselves part of the informed public – those who consume business or political news several times a week, this is an all-time low. News rejecters say the news agenda is too depressing (40%), that the news is too biased, and that the news itself is controlled by “hidden agendas”. Trust in government remains very low at 36% and the majority feel as though their views are not represented in politics today. When looking at the bigger picture, Britain remains subdued with distrust continuing across the board and Britons are becoming more pessimistic about their economic outlook. The biggest concerns for the future of Britain include ensuring the NHS is able to provide care for an ageing and growing population (79%) and the worry of rising political or religious extremism (72%). Only 20% feel their standard of living will improve in 2018 and 36% expect it to worsen. These findings show that business communicators have an opportunity to offer the public better news, especially as there is increasing trust in CEOs.

This is a break from the traditional episode listeners of ICology might be used to. I attended and spoke at this year's PRSA Connect, PRSA's annual employee communications event. While there, I thought it would be great to catch some audio from a few of the speakers.  This is the second in a three-part series of interviews I conducted while at the event. In this episode, you'll hear from  Christopher Hannegan, EVP & US Practice Lead for Employee Engagement, EdelmanAlison Davis, CEO, Davis & CompanyElisabeth Wang, Executive Director, PR & Communications, Piedmont Healthcare Make sure you subscribe so that you don't miss anything from this series or future episode of ICology.  Subscribe:  iTunes   ||   Google Play   ||   RSS

The Sharvette Mitchell Radio Show | Tuesday at 6:00 p.m. EST | http://www.sharvette.com/ First Segment: Lorra Brown ( The Prosperity Diva) has ever made it her mission to provide financial empowerment to individuals and entrepreneurs. As Founder of J. Stevens & Associates and Lorra Brown Enterprises, LLC, her active lecturing practice focuses on strategies for growing businesses and financial empowerment. An advisor to many large and small companies, Lorra also acts as a passionate advocate for families, women and adolescents. Lorra's passion for helping others stems from her own story where she found herself a teenage mother, married and separated with three young children Second Segment: Miles D. Mealing and Nu'Movement's single "I'm A Survivor" releases soon! Miles Mealing & Nu'Movement have worked with artists/groups such as Va'shawn Mitchell, Twinkie Clark, Sherri Moffet Jones, Larry Callahan & SOG, Kevin Lemons & Higher Calling, Monica Lisa Stevenson, Deitrick Haddon, Donald Lawrence, Da Truth, Men of Standard, Johnathan & Jason Nelson, Lisa McClendon, James Fortune and Hezekiah Walker. Miles Mealing & Nu'Movement are the 2013 Rhythm of Gospel Award winners in the category for Best Performance by Praise and Worship Artist. Third Segment: Motivational speaker and Pastor, Valeria Weeks-Mcmillon is a wife and the mother of three successful children. She has two sons who are Major League Baseball Player's, Rickie Weeks of the Milwaukee Brewers, Jemile Weeks of the Baltimore Orioles organization and a daughter who is a successful PR/Communications specialist. Visit her online www.godshouseminitriesoforlando.org | 

Is email broken as a PR communications tool? Two public relations industry insiders share their views on this week's PR True Or False podcast.

NSPRA'S RICH BAGIN AND MONTGOMERY COUNTY TENNESSEE' SCHOOLS COMMUNICATIONS  DIRECTOR ELISE SHELTON ON THIS VERY ENGAGING TOPIC.

Frank Phillips, is the President and CEO of Phillips, Phillips, and  Allen (PPA), a Washington, DC area based consulting firm providing public relations, marketing and other services. PPA services Corporate, Defense and other Government clients worldwide. Mr. Phillips extensive background includes, top strategic communication and public relations professional with Capitol Hill, Pentagon, corporate and academic experience in strategic planning, public/media relations, corporate communication and training.