Podcast appearances and mentions of steven yates

In this episode, host Josh interviews Steven Yates, CEO of Prime Guidance, about strategies for scaling e-commerce brands. Steve emphasizes optimizing Amazon listings and leveraging all available tools before expanding to other marketplaces like Walmart or eBay. He discusses the importance of having a direct-to-consumer website, maximizing Amazon advertising, and using analytics tools to track performance. Steve provides actionable advice on when and how to diversify sales channels, ensuring brands grow efficiently and profitably while building a strong foundation on Amazon first.Chapters:Introduction to Steven Yates and Prime Guidance (00:00:00)Josh introduces Steven Yates, his background, and expertise in retail management and e-commerce.When to Expand Beyond Amazon (00:00:48)Discussion on timing and considerations for expanding to other marketplaces like Walmart, eBay, Wayfair, and international markets.Sales Lift Estimates from Other Marketplaces (00:01:28)Steve provides rough estimates of sales lift from Walmart, eBay, and other channels compared to Amazon.Importance of Optimizing Amazon Before Expanding (00:01:39)Emphasis on being 80-90% optimized on Amazon before moving to other marketplaces.Choosing the Right Next Marketplace (00:03:32)Advice on analyzing where your customers are and not following a cookie-cutter approach to expansion.Launching a DTC E-commerce Website (00:04:04)Discussion on when and why to launch a direct-to-consumer website alongside Amazon.Benefits of Having a DTC Website (00:04:38)Steve explains the strategic advantages of having your own e-commerce site for brand building and customer retention.Capturing and Nurturing Website Visitors (00:05:46)Tactics for capturing emails and engaging visitors who land on your DTC website.Key Levers to Pull on Amazon (00:06:21)Josh asks for a list of actionable levers to increase sales and grow a brand on Amazon.Detailed Breakdown of Amazon Optimization Levers (00:06:33)Steve details optimization tactics: product pages, infographics, A+ content, pricing, assortment, advertising, and Amazon programs.Amazon Advertising and External Traffic Strategies (00:08:05)Discussion on types of Amazon ads, external traffic, and leveraging Amazon's Brand Referral Bonus.Utilizing Amazon Programs and Betas (00:09:11)Overview of Amazon programs like FBA Small and Lite, brand store, Amazon posts, and customer engagement emails.Order of Operations for Optimization and Traffic (00:10:31)Advice on optimizing for Amazon's algorithm and conversion before scaling advertising and traffic.Three Actionable Takeaways for Brands (00:11:21)Josh summarizes three key takeaways: maximize Amazon levers, focus on Amazon traffic, then expand to other channels.Tools for Tracking Amazon Metrics (00:13:40)Discussion on aggregating and analyzing Amazon data using third-party tools and Excel.Brand Analytics and Bonus Tool Recommendation (00:14:59)Steve recommends using Amazon Brand Analytics and nozzle.ai for tracking repeat purchases and customer lifetime value.Where to Learn More About Prime Guidance (00:16:21)Steve shares how listeners can contact or follow Prime Guidance for further help.Links and Mentions:Tools and Websites  Prime Guidance  Shopify WooCommerceAmazon Attribution Program  Amazon Posts  Helium 10Nozzle AI  Transcript:Josh 00:00:00  Today, I'm excited to introduce you to Steve Yates. He is the CEO and founder of Prime Guidance. Steve developed well-rounded expertise working for multi-billion dollar fortune 500 retailers such as Amazon, Dick's Sporting Goods and eBay enterprise prior to founding Prime guidance in all industry consulting. With 30 years experience in retail management and 23 years experience in e-commerce. Steve and his team provide companies with strategic advice and innovative solutions that are based on real life experience working for industry leading retailers. He helps companies grow faster, smarter and more profitably by providing advice, mentoring and coaching for today's busy executives. So welcome to the podcast, Steve.Steven 00:00:46  Thank you. Josh. Thanks for having me.Josh 00:00:48  One of the first questions I want to ask, just kind of selfishly for myself, because we're looking to expand onto different channels right now with our business. We've grown to eight figures just on Amazon alone. But we're we are looking to, you know, is it time to explore or double down more on Walmart eBay, Wayfair? Do we try to get into target? Do we go international right and start shipping stuff into Canada, Mexico, the UK, etc.? So my question to you here, Steve, is what kind of sales lift do you see from those different marketplaces? Right.Josh 00:01:28  Like what do you estimate as hey you go to Walmart it best case scenario, you're probably looking at a 10% lift eBay. Maybe it's a 2%, you know, so on and so forth.Steven 00:01:39  Yeah. So it's a very tricky question because I've seen it wildly different. So interesting. I had to if I had to, to put a rough assumption across a lot of different categories and product lines, I would say Walmart is the very next marketplace you're going to want to focus on outside of Amazon. And by the way, don't do it until you're what I like to say 80 to 90% optimized on Amazon. Don't spend your time on these smaller marketplaces, because that's oftentimes the shiny object that gets you in trouble when you're doing a whole bunch of different things, you're not doing any of them well. You've got to you've got to be really well positioned on Amazon. And when I say 80 to 90%, I don't mean of your total opportunity for growth. But if you've identified all these levers you need to pull on Amazon, you need to have a good storefront.Steven 00:02:26  You need to have A+ content. I need to have all of these different components pulled together. Do you feel good about how well optimized they are, and are they in place 80 to 90% of where they should be before you, you know, start migrating to another marketplace? Because if you don't, you're essentially lifting and shifting a catalog that's not optimized to another marketplace. And now all of your optimization efforts are going to be that much harder because you're doing full optimizations across a whole bunch of marketplaces. That's a that's always a risk. I would say Walmart is probably, in the number of 10 to 20% of the Amazon business, and eBay is probably the neighborhood of 10%, maybe 5 to 10% of the, of the Amazon business. but it really does differ quite a bit. I've seen some I've seen some people that actually sell more on Etsy than they do on Amazon because their product is sold out after on that website. I've seen people that do phenomenal on eBay, even though eBay is, you know, not not growing.Steven 00:03:32  It's. Yeah, it's it just so happens that their customers there and that's why I go goes back to, analyzing where your customers spend their time and money and make sure you're present there, do it in the right order. But ultimately make sure you're you're present there. And where you go next is not a cookie cutter answer just because everybody else goes to this next Walmart, you know, Walmart next or eBay after that or whatever, doesn't mean that's...

Steven Yates explains how we've seen a gradual structural move back to a fundamentally feudal system (technofeudalism/technocracy) in which Big Tech overlords, owners of cloud capital, have replaced landed gentry. And if we till the soil of its platforms for a fee, we're cloud serfs or cloud proles. He also discusses expatriating to Latin America. Watch on BitChute / Brighteon / Rumble / Substack / YouTube Geopolitics & Empire · Steven Yates: Navigating Technofeudalism as a Cloud Serf #573 *Support Geopolitics & Empire! Become a Member https://geopoliticsandempire.substack.com Donate https://geopoliticsandempire.com/donations Consult https://geopoliticsandempire.com/consultation **Visit Our Affiliates & Sponsors! Above Phone https://abovephone.com/?above=geopolitics easyDNS (15% off with GEOPOLITICS) https://easydns.com Escape The Technocracy (15% off with GEOPOLITICS) https://escapethetechnocracy.com/geopolitics Expat Money Summit 2025 (20% off VIP with EMPIRE) https://2025.expatmoneysummit.com PassVult https://passvult.com Sociatates Civis https://societates-civis.com StartMail https://www.startmail.com/partner/?ref=ngu4nzr Wise Wolf Gold https://www.wolfpack.gold/?ref=geopolitics Websites Substack https://stevenyates.substack.com News With Views https://newswithviews.com/author/steveny About Steven Yates Steven Yates is a (recovering) ex-academic with a PhD in Philosophy. He taught for more than 15 years total at several colleges and universities in the Southeastern U.S. He has authored three books, more than 20 articles, numerous book reviews, and review essays in academic journals and anthologies. Refused tenure and unable to obtain full-time academic employment (and with an increasing number of very fundamental philosophical essays refused publication in journals), he turned to alternative platforms and heretical notions, including about academia itself. In 2012, he moved to Chile. He married a Chilean national in 2014. Among his discoveries in South America: many of the problems in the U.S. are problems everywhere, because human nature is the same everywhere. He has a Patreon.com page. Donate here and become a Patron if you benefit from his work and believe it merits being sustained financially. Steven Yates's book Four Cardinal Errors: Reasons for the Decline of the American Republic (2011) can be ordered here. His philosophical work What Should Philosophy Do? A Theory (2021) can be obtained here or here. His cosmic horror novel The Shadow Over Sarnath (2023) (written for the sheer fun of it) can be gotten here. *Podcast intro music is from the song "The Queens Jig" by "Musicke & Mirth" from their album "Music for Two Lyra Viols": http://musicke-mirth.de/en/recordings.html (available on iTunes or Amazon)

Continuation of a conversation with the great Steven E. Yates about life, purpose, engineering, planet earth, sustainability, and reflection. Music at the end from Francis of Delirium with Blue Tuesday.

Steven Yates, a Green Circle Award winner, is a kind and supportive man with a gentle soul. He spent his career as an environmental scientist and is now retired. He visited the Space Cave via PlugNMeet and we discussed his life, reflections, the state of the world, caring for the planet, and much more. Music … 281 – Retirement and Purpose with Steven Yates pt. 1 Read More »

The importance of nothing. “You get up every day, you're entitled to … nothing. Nobody owes you … nothing. You could have talent, but if you don't have discipline, if you don't execute, you don't focus, you get nothing. If you're complacent, and not paying attention to detail, what does that get you? Nothing.” — Steven Yates

House Judiciary Chairman Jim Jordan (R-Ohio) is issuing a new subpoena related to Trump's indictment. He's asking for an appearance from a former Manhattan prosecutor who pushed to indict Trump and who also wrote a book titled “People vs. Donald Trump.” What is the GOP looking for as they probe this unprecedented legal case against the former president? We turn back to the Afghanistan withdrawal that left 13 U.S. troops dead. The Biden administration is now releasing its review of the mission—the White House says it learned a few lessons while they try to lay the blame elsewhere. House representatives are on a three-day visit to Taiwan starting Thursday. The lawmakers say the Chinese Communist Party tried intimidating them before their flight took off. To discuss the changing dynamics in U.S., China, and Taiwan relations, we hear from Steven Yates, a global strategist and former deputy national security adviser. New competition for the Democratic nomination arises from one of the most powerful names in American politics. We recap how the 2024 presidential field is shaping up. Could three Democratic state representatives be expelled after protests last week? Tennessee lawmakers are voting on it. The White House condemns the vote, criticizing GOP lawmakers. ⭕️ Watch in-depth videos based on Truth & Tradition at Epoch TV

Steven Yates is the CEO of Prime Guidance, an agency providing Amazon, Walmart, and eBay sellers and vendors with coaching and advisory services to help them grow their businesses on marketplaces faster and operate smarter. He is also the Founder of All Industry Consulting, which offers expert advice to clients regarding merchandising, purchasing, sourcing, sales, and business development. Before founding Prime Guidance and All Industry Consulting, Steve developed well-rounded expertise working for multibillion dollar Fortune 500 retailers such as Amazon, Dick's Sporting Goods, and eBay Enterprise. In this episode… Are you an Amazon seller? Which levers do you need to pull in your business to increase sales and grow on Amazon and other marketplaces? With the high competition on Amazon, sellers need to up their game and try to stand to sell more. To increase their conversion rate in any marketplace, sellers need to optimize product pages, keyword research, internal and external traffic generation, and content creation, including A+ content and infographics. Learn how Steven Yates helps shoppers win with all these and more through Prime Guidance.  Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Steven Yates, CEO of Prime Guidance. Steve talks about Prime Guidance and what it does, other marketplaces Prime Guidance helps sellers thrive in apart from Amazon, considerations for migrating to other marketplaces, and levers sellers can pull on Amazon that can influence sales and help them grow their brands. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Prime Guidance  Call Prime Guidance on 972-885-9262 All Industry Consulting  Steven Yates on LinkedIn  Special Mention(s): Kevin King Steven Pope on LinkedIn Helium 10  Splitly Reviews Anker   Nozzle.ai  James Thomson on LinkedIn  Prosper Show  Past episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"

2-2-2022: Buck takes a look at the ongoing liberal media meltdown as CNN Chief Jeff Zucker resigns from his post and ABC suspends The View co-host Whoopi Goldberg. Also, Buck talks to Steven Yates about the Biden administration's decision to deploy 2,000 troops to Poland and Germany, and a Johns Hopkins University study shows lockdowns had no effect on COVID-19 mortality rates. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comFollow Clay & Buck on YouTube: https://www.youtube.com/c/clayandbuckSee omnystudio.com/listener for privacy information.

2-2-2022: Buck takes a look at the ongoing liberal media meltdown as CNN Chief Jeff Zucker resigns from his post and ABC suspends The View co-host Whoopi Goldberg. Also, Buck talks to Steven Yates about the Biden administration's decision to deploy 2,000 troops to Poland and Germany, and a Johns Hopkins University study shows lockdowns had no effect on COVID-19 mortality rates. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

On this episode I bring another portion of my interview with Steven Yates a business consultant and business owner with over 20 years of marketing experience. In this episode Steven speaks of a huge mistake he made in his business that he doesn't want you to make. Not only did it cost him $200,000 but it could have cost him much more. Steven enjoys helping small and medium sized businesses market their products and services domestically and abroad. His areas of expertise include marketing, import/export and professional services.  He is a veteran of Desert Shield/Desert Storm and life-time member of the US. Air Force Air Demonstration Squadron Thunderbirds.  Steven's Contact info:  steven.yates@theedgeconnection.com or heros_intl_tr@yahoo.com Please feel free to email me stitchedforsuccess@gmail.com IG: @stitchedforsuccess --- Send in a voice message: https://anchor.fm/stitchedforsuccess/message

On this episode I interview Steven Yates a business consultant and business owner with over 20 years of marketing experience. Steven enjoys helping small and medium sized businesses market their products and services domestically and abroad. His areas of expertise include marketing, import/export and professional services. He is a veteran of Desert Shield/Desert Storm and life-time member of the US. Air Force Air Demonstration Squadron Thunderbirds. Steven's Contact info: steven.yates@theedgeconnection.com or heros_intl_tr@yahoo.com Please feel free to email me stitchedforsuccess@gmail.com IG: @stitchedforsuccess --- Send in a voice message: https://anchor.fm/stitchedforsuccess/message

Join us today as Bishop Steven Yates begins our new series, The Parables of Jesus: Unlocking the Parable with the Keys to the Kingdom. Today, Bishop comes from Isaiah 55:9-13 and we will learn what it means for you.

China and Taiwan expert Steven Yates discusses how the Hong Kong protests could affect the U.S.-China trade war, Taiwan's 2020 presidential election, and inspiration for democracy in mainland China.

What happened last night in Sweden? Dana has answers. Steven Yates discusses tensions between the US and China.

This Episode we talk to Steven Yates abut the upcoming "That's So Sick Fest". Part one of our talk with Shannon Byers of Timeless Paranormal. Music from Throne of Eden.

This episode we discuss concussions, the sequelae that happen as a result of concussions, and the long term effects of repeated head trauma. We seek answers from “Captain Cortex”, Prof. Stuart Swadron. Medical team physician for the Cleveland Indians, Dr Tom Waters, explains the process of assessing when an injured player in the NFL can go back in the game. Dave’s personal trainer, Steven Yates, talks about his experience with concussions, as a former college football player. And Jess speaks to a young patient and his mother, who recently came into the ER after a head injury, about their story.