Podcast appearances and mentions of Kevin King

Learn the global expansion blueprint from an 8-figure Amazon seller! Overcome tariffs, streamline logistics, earn miles, and boost Amazon listings with AI insights and smart strategies. Antonio Bindi, an accomplished eight-figure Amazon seller from Brazil, joins us to share his remarkable journey from dentistry to the e-commerce world. Antonio has become a success story by expanding his business in the US and Europe, leveraging the exciting and sometimes challenging opportunities that come with global expansion. His insights reveal how navigating tariffs, managing logistics, and optimizing inventory can open doors to new horizons and even world travel, painting a captivating picture of what it means to thrive in the e-commerce industry. Our conversation takes a closer look at the complexities of international e-commerce, with Brazil playing a central role. We discuss the challenges sellers face, such as the intricate Brazilian tax system and high tariffs, and how these hurdles impact foreign companies trying to enter the market. We also compare Amazon's efforts with MercadoLibre's dominance in Latin America, shedding light on the unique e-commerce landscape in the region. Antonio's experiences bring to life the dynamic nature of the market and the strategic moves necessary for success, regardless of location. The episode further explores the transformative power of AI in enhancing product listings on Amazon. By shifting from traditional keyword-driven strategies to intent-based searches, AI is revolutionizing how products are ranked and seen by customers. We discuss the importance of optimizing product imagery and tailoring listings to specific contexts, such as beach gear in its natural setting. These insights into product visibility and conversion strategies provide valuable takeaways for sellers looking to enhance their e-commerce toolkit. Antonio's story and expertise offer a wealth of knowledge for seasoned sellers and those just embarking on this exciting journey. In episode 449 of the AM/PM Podcast, Kevin and Antonio discuss: 00:00 - Exploring Global E-Commerce Opportunities With Antonio Bindi 02:41 - Theft in Rio Carnival Excitement 14:49 - Innovative Event Planning and AI Exploration 16:17 - Maximizing Miles With American Express 23:11 - Maximizing Travel Rewards and Mile Transfers 26:45 - Navigating Tariff Impacts in Canada 27:22 - Reviewing Global Inventory Strategy and Operations 31:09 - International Market Expansion Strategy 35:20 - E-Commerce Trends and Strategies Discussion 36:35 - E-Commerce Competition in Brazil 46:45 - Optimizing Product Listings for Amazon with AI 47:27 - Shifting Towards Intent-Based Analysis 53:13 - Exploring Business Pricing Strategy for Resellers 1:00:01 - Kevin King's Words of Wisdom

Oz Merchant is a leader and coach in the fields of sales and customer success for B2B SaaS and ecommerce companies. Oz is passionate about helping businesses grow and thrive. He is the former VP of Sales, Success, and Support at Viably. Currently he is the founder and CEO of Ecom Sellers HQ, a platform that could help you to start or scale your ecommerce business with the best software tools, service providers, and funding options.Highlight Bullets> Here's a glimpse of what you would learn…. Current challenges of margin compression in e-commerce, particularly on Amazon.Strategies for navigating cash flow challenges in the evolving e-commerce landscape.The importance of adopting an omnichannel approach for e-commerce brands.Insights on the transition from Viably to E-commerce Sellers HQ and its impact on sellers.The significance of understanding FBA fees and optimizing supply chain operations.The necessity of financial acumen and establishing clear Key Performance Indicators (KPIs).The disconnect between perception and reality in business performance metrics.Managing overhead expenses and identifying major expense buckets for e-commerce businesses.The implications of seeking external funding and understanding cash flow dynamics.The role of technology and automation in the future of e-commerce.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Oz Merchant, founder and CEO of E-commerce Sellers HQ. The discussion centers on the pressing challenges faced by e-commerce brands, particularly those selling on Amazon. Key topics include margin compression, cash flow management, and the importance of an omnichannel approach. Oz shares his transition from Viably to E-commerce Sellers HQ, emphasizing the need for financial acumen and strategic cost management. The episode also explores the future of e-commerce, highlighting the potential impact of AI and automation. This insightful conversation offers valuable strategies for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Optimize Profitability to Combat Margin CompressionRegularly audit your Total Advertising Cost of Sale (TACoS) and aim for 15% or lower.Negotiate with suppliers for better pricing on bulk orders to lower Cost of Goods Sold (COGS).Monitor FBA fees and optimize packaging to reduce unnecessary costs.Prioritize Financial and Operational EfficiencyConduct regular overhead expense audits to eliminate wasteful spending.Streamline operations using automation tools to reduce manual workload and improve efficiency.Set clear Key Performance Indicators (KPIs) to track financial health and operational performance.Leverage Technology and Community for GrowthInvest in AI-driven tools for inventory management, customer service, and marketing automation.Engage in e-commerce communities, networking events, and industry conferences to stay ahead of trends.Follow industry leaders for insights on best practices and evolving e-commerce strategies.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comE-commerce Sellers HQAWP (Amazon Warehouse Program)Hello ProfitSeller BoardGorilla ROIAmazon FBA Fee ReimbursementAmazonWalmartShopifyTikTokChatGPTLeadership and Self-Deception by The Arbinger InstituteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Oz Merchant, and we are going to be talking about how to prevent the margin compression happening right now on Amazon, navigating cash flow challenges, and the mindset that you need to have to win in e-commerce in 2025. This episode is brought t...

In this episode, our guest explores AI's impact on e-commerce, from voice search to prompt engineering, revealing strategies to future-proof your Amazon and online retail success. Andrew Bell, a thought leader in AI and e-commerce, takes us on his remarkable journey from studying ancient Greek and preaching to becoming a leading voice in the intersection of AI and online retail. He shares personal stories, including the influence of his late grandfather, a top contract negotiator, and his wife's inspiring story of being adopted from Ethiopia and launching a business that supports her orphanage. Andrew's insights into the e-commerce world reveal his strategic role in the growth of brands like Touch of Class on Amazon and his tenure as the Amazon lead for the National Fire Protection Association, where he champions the representation of vital safety standards. Explore the evolving landscape of AI in e-commerce, where image generation and large language models redefine user experience. Andrew shares success stories stemming from industry networking, illustrating how connections at conferences can lead to collaborations featured in prestigious outlets like Forbes. With an eye on the future, Andrew and I discuss emerging trends, such as the shift towards remote work and the decline of traditional keyword optimization. The conversation unveils new strategies like Omni Search Optimization and the rise of voice search, underlining the transformative role of AI in shaping the future of search and branding. Join us as we delve into the intricacies of AI-assisted tasks, where prompt engineering and multimodal strategies are revolutionizing human capabilities. Andrew emphasizes AI's potential to enhance rather than replace human skills, allowing for greater creativity and specialization. The discussion highlights innovative uses of AI, such as personalized recommendations and problem-solving via personality type consultations. By mastering AI technologies, businesses can optimize operations and scale efficiency, turning AI into a pivotal tool for growth and creativity in the digital age. In episode 448 of the AM/PM Podcast, Kevin and Andrew discuss: 00:00 - AI in E-Commerce With Andrew Bell 05:01 - Learning Amazon Selling With Freedom Ticket  09:21 - Tech Innovations Discussed in Conversation 11:44 - Business Transition to Amazon Lead Role 18:08 - Remote Work Career Shift and Creativity 18:23 - Emerging Trends in E-Commerce Optimization 22:01 - Omni Search Optimization Paradigm 28:02 - Answer vs Generative Engine Optimization 31:07 - Voice Search in E-Commerce Future 35:40 - Voice Search and Productivity Implications 36:01 - Optimizing AI Prompting Strategies 43:59 - Role of Agents in E-Commerce 44:48 - Augmenting Skills With AI Technology 48:07 - Personalized Knee Brace Recommendations Using AI 51:55 - Debates on AI Adoption in E-commerce Businesses 57:16 - Kevin King's Words of Wisdom

Sean Travis is a former LA firefighter for 14 years, built and scaled multiple eCommerce brands allowing for retirement and pursuing eCommerce full time. Now, he's operating these brands, coaching other first responders how to build the same, and working with a PE fund to do roll ups with recurring revenue eCommerce brands. Highlight Bullets> Here's a glimpse of what you would learn…. Transitioning from traditional careers to e-commerce entrepreneurship.Building and scaling multiple e-commerce brands.The significance of recurring revenue models for business sustainability.Strategies for enhancing e-commerce businesses through private equity and partnerships.The importance of mentorship and character in business success.Exploring innovative subscription models in traditional product categories.The necessity of diversifying revenue streams beyond platforms like Amazon.Conducting due diligence when forming partnerships with other brands.Understanding the financial implications of recurring revenue on business valuation.Celebrating small wins to maintain motivation and momentum in entrepreneurship.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Sean Travis, a former LA firefighter turned e-commerce entrepreneur. Sean shares his journey of building and scaling multiple e-commerce brands, coaching first responders, and collaborating with a private equity fund to acquire businesses with recurring revenue models. The discussion focuses on strategies for enhancing e-commerce businesses through private equity, partnerships, and investments, emphasizing the critical role of recurring revenue for long-term success and investment appeal. Sean offers actionable insights on creating synergistic partnerships, exploring subscription models, and aligning business strategies with end goals.Here are the 3 action items that Josh identified from this episode:Work Backwards: Define your end goal and ensure your strategies align with it. Whether aiming for a $100 million exit or a lifestyle business, your approach will differ significantly.Explore Recurring Revenue: Look for opportunities to implement a subscription or membership model in your business. This can provide financial stability and enhance your business's valuation.Partner with Other Brands: Consider forming partnerships with complementary brands or even competitors. This can lead to shared resources, expanded customer bases, and increased revenue potential.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comFresh Clean Threads (FCT)Rihanna's Savage x FentyAmazonShopifyWoocommerceTikTok ShopCostcoFunctional HeroBuy Back Your Time by Dan MartellThe E-Myth by Michael E. GerberAlex Hormozi on LinkedInLeila Hormozi on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King. Matt Clark from ASM. And Michael E Gerber, author of the E-myth. Today I'm speaking with Sean Travis, and we are going to be talking about how to play the game of e-commerce at a much higher level through private equity and partnerships and even investments. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a coach or consultant to help grow your brand, I bring the hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale, reach out to me directly at Ecomm Breakthrough. That's with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Sean Travis. Sean is a former L.A. firefighter. He worked there for 14 years, and he built and scaled multiple e-commerce brands, allowing him to retire and pursu...

Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers. Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market. Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction. The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives. In episode 447 of the AM/PM Podcast, Kevin and Kara discuss: 00:00 - Branding and Social Media Strategy for E-commerce 01:59 - 1P & 3P Consulting Experience at Amazon 06:52 - Understanding the Concept of Branding for Amazon Sellers 09:45 - Bridging E-Commerce and Branding With Social 13:32 - TikTok Marketing and E-Commerce Insights 14:49 - Utilizing TikTok Trends for Business Success 18:47 - Cultural Differences in Live Shopping 28:13 - AI and Shopping Integration in AILMs (46 Seconds) 34:17 - Future of Social Media and TikTok 35:11 - Building Brand Affinity and Community Engagement 39:10 - The Value of Branding in Selling Online 45:32 - Kevin King's Words of Wisdom

Many people going to the missions field have little exposure to actually sharing the gospel and need significant training. Why? The church has a passion for evangelism but traditionally, there has not been much focus on how to do it for regular people. Christians generally know how to explain the Gospel, but there's fear and ignorance of how to get into spiritual conversations. How do you get to that moment? How do you bridge a conversation to get to those opportunities?Listen in to this conversation and be challenged in your evangelism. Ted Esler and Matthew Ellison dive deeper into Kevin King's new book Living Out Loud: Letting Your Love for God Flow into Your Everyday Language (https://a.co/d/iN39Rel) and reinvigorate the desire to live out loud.Kevin King is cofounder and president of International Project, a missions-sending organization focused on church planting among unreached people groups across the globe. International Project has a variety of teams in New York City, as well as in other cities in North America and internationally.Kevin has a BA in Bible, an MA in biblical counseling, and an MDiv. His passion for evangelism began when he gave his life to Christ in high school—and later intensified to focus on reaching people who have never heard the gospel. He then discovered the strategic advantage of working with international students and the people groups God was bringing to the US through migration.Kevin and his wife, Jeanne, moved to New York City in 1998 and began sharing the gospel on college campuses and in ethnically diverse neighborhoods. Through the people they've led to Christ, churches have been planted in multiple countries. In 2010, Kevin founded Equip, a ten-month program training cross-cultural church planters to start simple churches that will expand and multiply. A core element of the training is equipping Christians to live their faith out loud in everyday conversations. Workers from multiple missions agencies who have gone through the Equip training are now serving effectively around the world.Kevin enjoys overseeing the International Project teams, as well as engaging in and starting Bible studies with international graduate students through Jeanne's ongoing campus ministry. He also loves running, scuba diving, and hiking. Kevin and Jeanne live in Harlem, where they raised their two children, who are now grown.The Mission Matters Podcast is a place to talk about the importance of our Mission as Christians. The Mission Matters is a partnership of Missio Nexus and Sixteen:Fifteen, who have a shared passion to mobilize God's people to be a part of His mission.

Mike is the owner & founder of Bullseye Sellers.  Founder of Impression Check at market research survey tool, and 5 new Amazon brands. He started off selling products at trade shows and eventually transitioned into selling on Amazon. In 2 months, he was able to grow to $30,000 per month in sales. In the first year, he made $80,000 per month. In his second year, $100,000 per month, and he kept doubling it every year after that.> Here's a glimpse of what you would learn…. Strategies for identifying trending products on TikTok for e-commerce.The importance of adapting products based on social media trends.Utilizing surveys and AI tools for product validation and design insights.The shift from traditional Amazon product discovery to social media-driven approaches.Market verification processes for assessing product viability.The significance of effective packaging and marketing strategies.Building a loyal customer base through engagement and feedback.The role of social commerce and user-generated content in modern e-commerce.Common mistakes in product development and the need for market alignment.Leveraging technology and software tools to enhance business operations and presentations.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michael Estey, founder of Bulls Eye Sellers and Impressions Check. They discuss leveraging TikTok to identify trending products and adapting these trends for e-commerce success. Michael shares his strategies for spotting trends on social media, using surveys, and AI tools to refine products for his brands. He highlights the importance of evolving marketing strategies, building a loyal customer base, and utilizing AI-driven tools like Gamma for efficiency. The episode offers actionable insights for scaling e-commerce businesses by embracing social media trends and innovative technologies.Here are the 3 action items that Josh identified from this episode:Leverage TikTok for Trend Discovery and Social CommerceStay updated on trending products by actively engaging with TikTok content.Encourage user-generated content and influencer collaborations to increase product visibility.Use TikTok as a primary marketing platform, not just for ads but for organic engagement and brand storytelling.Prioritize Strong Branding and Marketing InvestmentInvest in high-quality packaging and branding to make products stand out.Diversify marketing strategies beyond Amazon, utilizing platforms like TikTok, Instagram, and YouTube.Be confident in your product by allocating a budget for strategic marketing rather than relying on PPC hacks.Analyze Market Demand and Adapt QuicklyConduct competitor analysis to understand why certain products succeed.Reevaluate and relaunch stagnant products with better marketing, packaging, or positioning.Build a direct relationship with customers through surveys, engagement, and community-building to sustain long-term growth.Resources mentioned in this episode:Ecomm BreakthroughPickFuTikTokClickFunnelsHelium 10Google AnalyticsKeyword PlannerAmazon ArchetypeBullseye SellersGammaMatt ClarkEzra FirestoneSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Michael Estey, and he's going to be talking about how he finds trending products on TikTok, how he then is able to modify them using surveys and AI intelligence tools to be able to make them your own and your own brand, and how he's just seeing explosive success with those. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerc...

Amazon thought leader Danny McMillan joins us to dive into the latest on AI, Cosmo & Rufus, Amazon patents, seller conferences, and what's happening in the agency space! Importance of adapting event formats to meet evolving participant expectations. By sharing our experiences, we uncover the power of creating engaging, impactful environments that foster meaningful learning and networking opportunities. Lastly, we touch on the evolving trends within the agency business, the impact of AI and automation on e-commerce, and the critical role of understanding customer objections for conversion optimization. As agencies navigate the challenges of a competitive landscape, differentiation and genuine value become key to success. Meanwhile, the rapid advancements in AI technologies are reshaping industries, underscoring the necessity for sellers and companies to stay informed and adaptable. This episode offers a comprehensive overview of the e-commerce landscape, event management strategies, and future trends, making it a must-listen for anyone keen on staying ahead in the industry. Join us as we engage in a fascinating discussion with e-commerce thought leader, Danny McMillan. Danny shares his extensive knowledge on Amazon patents, AI developments, and the art of hosting successful e-commerce events. Let's explore the unique challenges of organizing such events across different regions, particularly the logistical hurdles of drawing attendees from various countries. Danny also provides an insightful look into how the COVID-19 pandemic has reshaped event planning, highlighting the need for flexibility and adaptability in the face of ever-changing safety regulations. Their conversation also explores the dynamic landscape of industry conferences and how they are being revolutionized by thought leaders like Kevin King. They discuss innovative event formats, such as the Market Masters event, which focuses on personalized, expert-driven sessions rather than traditional presentations. The transformation of Seller Sessions into a more interactive learning experience is highlighted, emphasizing the importance of adapting event formats to meet evolving participant expectations. By sharing our experiences, we uncover the power of creating engaging, impactful environments that foster meaningful learning and networking opportunities.   Lastly, we touch on the evolving trends within the agency business, the impact of AI and automation on e-commerce, and the critical role of understanding customer objections for conversion optimization. As agencies navigate the challenges of a competitive landscape, differentiation and genuine value become key to success. Meanwhile, the rapid advancements in AI technologies are reshaping industries, underscoring the necessity for sellers and companies to stay informed and adaptable. This episode offers a comprehensive overview of the e-commerce landscape, event management strategies, and future trends, making it a must-listen for anyone keen on staying ahead in the industry. In episode 446 of the AM/PM Podcast, Kevin and Danny discuss: 00:00 - E-Commerce Events and Challenges 04:02 - Europe vs US Amazon Seller Events  12:36 - Transition to Workshop-Style Seller Sessions 17:30 - Teaching With Lesson Plans and Goals 20:11 - Event Management Strategies and Security 24:31 - Agency Business Trends and Evolution 28:22 - Growth of Competition in Marketing Agencies 31:37 - Importance of Differentiating in E-commerce Sales 37:54 - Customer Objections and Conversion Optimization 45:17 - Discovering Consumer Preferences Through Testing 50:10 - Future Trends in AI and E-Commerce 50:38 - Challenging the Concept of Honeymoon Period 57:54 - The Power of Prompting and AI 58:05 - Enhancing Design Output With ChatGPT 1:01:09 - The Role of the Engineer 1:08:42 - Kevin King's Words of Wisdom

Ben is one of the Co-Founders and CEO of Superfuel AI, he's passionate about e-commerce  entrepreneurs and their aspirations. He is excited about bringing the advancements in AI to help ecommerce sellers scale in ways never thought possible.Highlight Bullets> Here's a glimpse of what you would learn…. The role of AI agents in scaling e-commerce businesses.Automation of routine tasks to reduce the need for additional staff.Competitor analysis and its importance for e-commerce sellers.Optimization of product listings, including images and keywords.Enhancements in advertising strategies through AI insights.The significance of quick decision-making in a competitive landscape.Future developments in AI technology for inventory management and pricing strategies.The balance between AI automation and human oversight in creative strategies.The impact of AI on operational efficiency and business growth.Encouragement for e-commerce professionals to adopt AI tools for improved decision-making.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ben Matthew, co-founder and CEO of Super Fuel. They discuss how e-commerce businesses can scale efficiently using AI agents, eliminating the need for additional staff. Ben shares insights on Super Fuel's AI capabilities, including competitor analysis, image and keyword optimization, and ad spend management. The conversation highlights the importance of quick decision-making and smart leadership in leveraging AI tools. Ben also shares his admiration for industry leaders and invites listeners to connect for further insights. This episode offers valuable strategies for scaling e-commerce operations effectively.Here are the 3 action items that Josh identified from this episode:Automate Pricing & Testing: Use AI to monitor competitors, adjust prices dynamically, and run scheduled price tests—freeing you up to focus on growth strategy.Cut Wasted Ad Spend: Let AI flag and remove non-converting keywords, and align your product listings with actual customer search terms for better ad performance.Streamline with AI Agents: Reduce manual tasks like competitor analysis and inventory planning by integrating AI tools, enabling faster decisions and leaner operations.Resources mentioned in this episode:Ecomm BreakthroughAmazonSuperfuel AIJungle Scout APIKeepa APIRitu Java's Newsletter; Ritu Java on LinkedInSean Riley (Founder at Dude Wipes) on LinkedInDeepak Mehrotra (Founder of California Design) on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Brandon Young from Seller Systems. Today I am speaking with Ben Matthew, and we are going to be talking about how you can scale your e-commerce business using AI agents without needing to hire more staff. He's got a super wicked smart AI software that he's going to be sharing. How he's able to do this, it maybe even can you run your business with one person and a whole bunch of AI agents to get to 100 million? That's a topic we'll say for another day, but that's the vision behind this. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you or someone you know is ready to scale, or looking for a coach or a consultant to really help them scale, reach out to me directly at Josh at Ecomm Breakthrough.Josh Hadley 00:01:00  Com. That's econ with two M's. And let's turn your dreams into reality. Today I am super excited to introduce you all to Ben Matthew. Ben is one of the co-founders and the CEO of Super Fuel. He is passionate about e-commerce entrepreneurs and their aspirations, and he is excited about bringing the advancements of AI to help e-commerce sellers scale in ways that they never thought possible. So with that introduction, welcome to the show, Ben.

Discover how this Amazon seller scaled her business from $1.5M to $5M in just 5 months! Learn her top strategies, brand tips, and growth secrets in this episode.   Discover the riveting journey of Palak Raniwala, a remarkable entrepreneur who catapulted her Amazon sales from $1.5 million to a staggering $5 million in just five months. We trace Palak's path from her early e-commerce missteps to her current success, all while exploring the pivotal role of storytelling in marketing. Her move from London to Austin and her immediate dive into the Market Masters event showcase her relentless commitment to her craft. Palak's story is a powerful testament to the transformative power of resilience and learning from past mistakes, with insights that any aspiring entrepreneur would find invaluable.   In this episode, we explore the art of brand storytelling, drawing inspiration from historical diamond marketing strategies to enrich a home linen business. By forging authentic connections through influencer marketing, Palak and I emphasize the importance of community and personal narratives in elevating a product's allure. Alongside these insights, we discuss the dynamic landscape of e-commerce and the necessity of maintaining a consistent brand voice across platforms like Amazon, Shopify, and Instagram. Through our conversation, listeners gain a deeper understanding of the challenges and strategies that define successful online ventures.   As we navigate the complexities of Amazon business growth, the episode highlights the impact of networking and strategic outsourcing. From managing inventory with Amazon to the power of virtual bundling, Palak shares her insights on leveraging industry events for breakthrough opportunities, like reinstating a suspended Amazon account. We also explore the critical nature of seasonal trends, revealing why spring and summer are prime times for home goods sales. With an eye on future aspirations, Palak discusses the potential of e-commerce and the ambitious goal of reaching $20 million in sales, showcasing the limitless possibilities when innovation, persistence, and strategic feedback converge. In episode 445 of the AM/PM Podcast, Kevin and Palak discuss: 00:00 - From Retail to E-Commerce Success 12:41 - Building a Home Linen Business 13:22 - Influencer Marketing for Amazon Sellers 19:09 - Market Masters and Community Networking Power 25:36 - Business Growth and Expansion Strategies 34:58 - Outsourcing and Brand Building Success 36:28 - Expanding Product Range With Multiple Suppliers 43:18 - Challenges and Successes in Brand Building 46:18 - Seasonal Trends in Home Sales 47:43 - Amazon Business Pricing Multiples Setting 51:22 - Growing Business Through Branding Efforts 53:09 - Kevin King's Parting Shot

Learn how to master Amazon flat files, optimize listings, protect your catalog, and avoid common backend pitfalls in this deep dive into the fundamentals of selling on Amazon. Vanessa Hung, a powerhouse in the Amazon-selling sphere, joins us to share her transformative journey from Venezuela to becoming a key figure in the Amazon-selling space. Our conversation kicks off with the serendipitous connections made through Clubhouse, a platform that became a lifeline for Amazon sellers during the pandemic. Vanessa's story is not just about her ascension in the Amazon community but also a testament to the power of collaboration and the unexpected friendships that have shaped her career. Her expertise in Amazon flat files and backend processes gives sellers essential tools to optimize their listings and master the platform's intricacies.   We dive into the often-overlooked world of Amazon flat files, exploring their pivotal role in catalog management and listing optimization. Vanessa sheds light on how flat files, with their access to hidden attributes, can significantly enhance product listings beyond the limitations of Seller Central's user interface. Her dedication to demystifying these tools through education and content creation has empowered countless sellers, particularly women, to excel in e-commerce domains traditionally dominated by technical challenges. From maintaining product catalog integrity to navigating Amazon's systems, Vanessa's insights are invaluable for anyone looking to secure a competitive edge.   Our discussion also covers the strategic importance of Amazon's Brand Registry and catalog management tactics to safeguard product listings. Vanessa shares her expertise in troubleshooting common issues with flat files, emphasizing the significance of the category listing report and the nuances of partial versus complete updates. We touch on the vulnerabilities within Amazon's system, how sellers can protect their listings from unauthorized changes, and the promising role of AI in simplifying data management. Whether you're a seasoned seller or just starting, this episode offers many strategies to enhance your Amazon selling journey. In episode 444 of the AM/PM Podcast, Kevin and Vanessa discuss: 00:00 - Amazon FBA Ecosystem Insights and Growth 06:11 - Entrepreneurial Growth & Realizations 12:26 - Tech Interest and Gender Stereotypes 13:20 - Empowering Women in E-Commerce Excel 16:32 - Navigating the Tech Industry's Gatekeepers 18:06 - Utilizing Amazon Flat Files for Optimization 19:14 - Importance of Category Listing Report 24:33 - Maximizing Product Listing Attributes 27:59 - Protecting Product Information on Amazon 29:55 - Amazon Brand Registry Catalog Privileges 43:32 - Amazon Listing Troubleshooting With Flat Files 45:19 - Maximizing Amazon Catalog Management Success 48:50 - Optimizing Amazon Listings With Flat Files 55:55 - Improve Listing Rank With Unconventional Methods 56:19 - Amazon Catalog Management Strategies 1:00:31 - Foundational Catalog Management for AI 1:04:21 - Kevin King's Words of Wisdom

Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere.Highlight Bullets> Here's a glimpse of what you would learn…. Overview of Simple Modern's growth and success in the drinkware market.Discussion of the company's journey from inception in 2015 to achieving $250 million in gross revenue in 2024.Importance of product quality and innovative design in driving brand success.Strategic decisions made by Simple Modern, including focus on drinkware and partnerships with major retailers.Challenges faced by the company, particularly in cash flow management and manufacturing defects.The role of effective marketing strategies, including leveraging social media platforms like TikTok.Insights on the significance of competition in the drinkware market and its impact on brand awareness.The value of strong relationships with manufacturers and partners in navigating business challenges.Emphasis on data-driven decision-making and quick feedback cycles in e-commerce.Advice for entrepreneurs on resilience, adaptability, and maintaining a long-term focus in a competitive landscape.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bryan Porter, co-founder and Chief E-commerce Officer of Simple Modern. They discuss Simple Modern's impressive journey from its inception in 2015 to achieving $250 million in gross revenue by 2024. Bryan shares insights into the strategic decisions that propelled the brand to success, including a focus on product quality, innovative design, and effective marketing. He emphasizes the importance of strong partnerships, cash flow management, and resilience in overcoming challenges. This episode offers valuable lessons for business owners aiming to scale their e-commerce ventures to new heights.Here are the 3 action items that Josh identified from this episode:Master Cash Flow EarlyHire a strong CFO and explore flexible financing options—like delayed tax payments or supplier credit—to avoid growth bottlenecks.Double Down on Key PartnershipsBuild deep, win-win relationships with select manufacturers to secure favorable terms and reduce inventory pressure.Always Be Amazon-ReadyKnow the pros and cons of 1P vs. 3P selling, and have a solid contingency plan to handle unexpected platform disruptions.Resources & Links SectionEcomm BreakthroughAmazonTikTok ShopTargetWalmartWhole FoodsDisneyFBA (Fulfillment by Amazon)Vendor CentralSiena AISimple ModernPracticing the Way by John Mark Comer on AmazonThe Operators on YouTubeBryan Porter on LinkedInBryan Porter on TwitterSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Bryan Porter. Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple modern is a digitally native brand, having sold over 50 million bottles in less than ten years, and they did 250 million. You heard that right. $250 million in gross revenue in 2024. Simple. Modern has grown into a category leader ...

In this episode, Oana Padurariu joins us to geek out on Amazon's AI tools, PPC, and SEO—breaking down 7+ Amazon programs and how to optimize your strategy using each one.   What can Amazon's AI technologies teach us about optimizing e-commerce strategies for the future? Join us as we unravel this intriguing question with our guest, Oana Padurariu, a dynamic PPC and SEO strategist. Oana takes us on her personal voyage from Romania to Italy, shedding light on her passionate shift from Google AdWords to Amazon's advertising ecosystem. Her unique insights into shopper psychology and indexation reveal the synergy between PPC and SEO, while her enthusiasm for Amazon's scientific advancements showcases her dedication to staying ahead in the ever-evolving landscape of e-commerce.   Accountability emerges as a key theme as we discuss building long-term professional relationships in the world of Amazon PPC. We compare the merits of hiring seasoned professionals versus nurturing fresh talent, driven by the urgency of specific roles. The conversation moves to Amazon's new audience-targeting capabilities and how AI is revolutionizing intent-based marketing. From customer profiles to AI-driven personalization, discover innovative strategies for enhancing shopping experiences and boosting conversion rates.   The dialogue further delves into Amazon's AI evolution, exploring groundbreaking technologies that are redefining product recognition and SEO. Learn about exciting tools like Cosmo, AVEN, and Tron, as well as AI frameworks like Rufus and Olympus, which are transforming search and recommendation systems. We wrap up with a look at the advancements in voice AI technologies, setting the stage for a thrilling future in e-commerce. This episode is packed with insights and strategies for anyone looking to navigate and thrive in Amazon's complex ecosystem.   In episode 443 of the AM/PM Podcast, Kevin and Oana discuss: 00:00 - Exploring Amazon PPC and AI Optimization 10:34 - Effective Learning Strategies for Amazon PPC 12:45 - Building Relationships Through Accountability 16:36 - Excitement Around Amazon's Audience Targeting 17:13 - Targeting Audiences With AI Analysis 21:44 - Sharing Amazon Algorithm Discoveries 26:34 - Understanding SEO and Amazon Algorithms 31:41 - The Impact of AI on Amazon Businesses 34:59 - Amazon's Evolution Through AI Technology 35:53 - Evolution of Amazon's Algorithm 42:33 - Comparison of COSMO and Rufus 43:24 - Optimizing Amazon AI Product Recommendations 48:21 - Product Recommendation Analysis With Olympus 51:23 - Optimizing Amazon AI and Voice Search 53:08 - Future of Search Tools 59:32 - Kevin King's Words of Wisdom

A new MP3 sermon from Paramount Church is now available on SermonAudio with the following details: Title: The Greatest Question Ever Asked Subtitle: Encounter the Gospel Kingdom Speaker: Kevin King Broadcaster: Paramount Church Event: Sunday Service Date: 4/13/2025 Bible: Matthew 16:1-20 Length: 58 min.

Pat Yates is a seasoned entrepreneur with a focus on e-commerce.  In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”.  Pat grew a single slipper kiosk business into a multimillion-dollar e-commerce focused business.  During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney.  In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an M&A advisor. He speaks on stages around the world and is an expert in the Ecom space.> Here's a glimpse of what you would learn…. Impact of "Shark Tank" on brand visibility and entrepreneur experiences.Importance of networking and community among entrepreneurs.Process and considerations for getting featured on "Shark Tank."Current challenges in the e-commerce market, including inflation and interest rates.Strategies for improving business performance before selling.Understanding business valuations and the significance of EBITDA multiples.Importance of preparation and accurate financial records for business sales.Actionable strategies for enhancing business value and growth.Role of technology and data analysis in e-commerce decision-making.Value of attending industry events for networking and learning opportunities.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes back Pat Yates, a seasoned entrepreneur and M&A advisor at Quiet Light Brokerage. Known for his successful "Shark Tank" deal with Robert Herjavec, Pat shares insights on leveraging the show's exposure, the importance of networking, and the current e-commerce landscape. He emphasizes the need for thorough preparation before selling a business, understanding financials, and maintaining realistic expectations. Pat also highlights the value of data-driven decision-making and the potential of AI tools to enhance business operations. This episode is a must-listen for entrepreneurs aiming to scale their businesses to new heights.Here are the 3 action items that Josh identified from this episode:Action Item #1 Consider "Shark Tank": Entrepreneurs with products that appeal to a broad audience should consider applying to "Shark Tank."Action Item #2 Maintain Accurate Financial Records: Running both accrual and cash basis books is crucial for understanding the business's financial position and preparing for potential exits.Action Item #3 Focus on Growth: Entrepreneurs should prioritize growth, especially if they are considering an exit.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comQuiet Light BrokerageExit Preneur PlaybookAmazon Business ReportsGoogle SheetsClaude AIChatGPTProsper ShowBillion Dollar Seller SummitThe E-MythDelivering HappinessScattered MindsShark TankBeyond the TankSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, the author of the E-myth. Today I am speaking with Pat Yates. He's actually a returning guest here to the ...

HR1 - Rory Mcllroy becomes sixth golfer to complete career Grand Slam In hour one Mike Johnson and Abe Gordon recap The Masters, react to Rory Mcllroy winning The Masters for the first time in his career, react to Mcllroy becoming just the sixth golfer to complete the career Grand Slam, react to the Atlanta Hawks beating the Orlando Magic 117-105 in their final game of the regular season, react to the Atlanta Falcons re-signing cornerback Kevin King, and react to the Atlanta Braves losing their three game series against the Tampa Bay Rays after losing the rubber match yesterday 8-3. The guys also react to the news that Spencer Strider is slated to make his season debut on Wednesday, and talk about which Braves players' stock they're buying into right now. Mike and Abe close out hour one by reacting to the Tennessee Volunteers football team moving on from quarterback Nico Iamaleava after Iamaleava held out and did not show up to spring practice because he wanted more NIL money from the Volunteers.

Braves win in the early hours, 2nd round of the masters update, Notre Dame allowing booze at football games, Falcons resign Kevin King, On this day in sports, and more See omnystudio.com/listener for privacy information.

Braves win in the early hours, 2nd round of the masters update, Notre Dame allowing booze at football games, Falcons resign Kevin King, On this day in sports, and more Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.

Amazon's top global seller reveals 3 keys to success, how brands can scale without giving up control, and game-changing AI and logistics strategies.   Imagine unlocking the secret to skyrocketing your brand's e-commerce growth without sacrificing ownership. In our conversation with Rob Hahn, the Chief Operating Officer of Pattern, we promise you'll uncover strategies that could transform your approach to selling on Amazon. With Pattern's model, which focuses on acceleration rather than aggregation, you'll learn how brands can maintain control while scaling their market presence. Rob provides a unique perspective on how Pattern's advanced technology, coupled with their expertise in fulfillment and logistics, empowers brands to flourish both domestically and globally.   Our discussion also takes you behind the scenes of Amazon's logistics revolution. Join us as Rob shares stories from his time as a former Amazon executive, highlighting the company's remarkable journey from relying on third-party logistics to developing its own delivery network. This shift not only gave Amazon a competitive advantage over rivals like Walmart but also reshaped the landscape for sellers navigating its complex logistics system. We discuss the intricacies of Amazon's fulfillment network and how recent changes have pushed many sellers to rethink their strategies, favoring those with substantial resources.   Finally, we explore the transformative power of AI and data-driven strategies in e-commerce. Discover how Pattern stays ahead of the competition by investing heavily in AI to predict market trends and optimize logistics. We dive into the competitive landscape of global e-commerce and the enormous growth potential that still exists. With insights into Pattern's innovative approaches and a sneak peek into their upcoming Accelerate event in Salt Lake City, this episode is packed with valuable takeaways for brands looking to amplify their e-commerce journey. Don't miss the chance to learn how you can leverage these insights for your brand's success. In episode 442 of the AM/PM Podcast, Kevin and Rob discuss: 00:00 - The Pattern E-commerce Accelerator 03:44 - Marketplace Growth Strategies With Established Brands 07:28 - Scaling Brand Growth Through Partnership 08:38 - Amazon Fulfillment Advantage 13:27 - Evolving Complexity of Amazon FBA 18:29 - Amazon Career to Startup Success 18:40 - Evolution of Amazon's Logistics System 28:33 - Amazon's Cost Center and Logistics Focus 29:40 - Logistics Complexity in Amazon Fulfillment 30:45 - Amazon's Two-Tiered Crosstalk System 35:38 - Evolving Trends in E-Commerce 36:21 - Leveraging Data and Insights for Success 39:06 - Data, Insights, and Actions Explained 42:44 - AI and E-Commerce Competition Future 43:48 - Impact of AI on E-Commerce Operations 49:58 - E-Commerce Growth and Opportunities 54:13 - Kevin King's Words of Wisdom

In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, editor of Pizza Marketplace, talks to Kevin King, who recently took over Donatos Pizza last October as president and CEO. Under King's leadership, the brand is embracing strategies to keep it relevant for both new and existing customers amidst rising pricing wars in the pizza industry.Donatos started in 1963 when its founder, Jim Grote, started a small pizza shop in the sound end of Columbus, Ohio based on principles and values that even today make Donatos a standout in the pizza industry.The brand is founded on three tenets: lead with love, follow the Golden Rule and do the right thing."If we do those, we know we'll have a successful business in the end," King said.Donatos has 180 traditional restaurants across the U.S. and 270 units inside Red Robin restaurants."Donatos has always been about abundance, great toppings, great quality and super consistent," King said.To learn more about the Donatos Pizza story, click the link at the top of the page.Don't forget to subscribe to the Networld Media Group YouTube channel for more great podcasts with industry leaders.

Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market.Highlight Bullets> Here's a glimpse of what you would learn…. Future of affiliate marketing in e-commerceStrategies for brands to engage effectively with publishersImportance of agency partnerships in affiliate marketingNavigating relationships with publishers and overcoming competitionPerformance metrics and benchmarks for affiliate marketing successRecommended agencies for affiliate marketing supportBlending direct-to-consumer (DTC) and Amazon strategiesImportance of personalized outreach and tailored communicationLeveraging micro-influencers and niche creators for brand visibilityContinuous testing and adaptation of marketing strategiesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jessica Seib, a seasoned publishing and brand consultant with extensive experience in affiliate marketing, particularly for Amazon-focused brands. The discussion delves into the future of affiliate marketing in e-commerce, highlighting strategies for brands to effectively engage with publishers and the importance of agency partnerships. Jessica shares insights from her career at BuzzFeed and Rolling Stone, emphasizing the need for a cohesive strategy, leveraging both DTC and Amazon channels, and the value of personalized outreach. This episode offers actionable advice for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Leverage Agencies to Enhance ReachPartner with affiliate marketing agencies or performance PR agencies with strong media relationships. These agencies can help brands cut through the noise, secure prominent placements, and amplify visibility.Action Step: Research niche-specific agencies like Levanta or Archer Affiliates and schedule consultations to align strategies with their expertise.2. Personalize and Strengthen Publisher RelationshipsTailor pitches to publishers by understanding their audience and focus. Providing product samples and personalized outreach can create stronger connections and increase your chances of being featured.Action Step: Develop customized product briefs and prepare sample kits to share with targeted publishers.3. Adopt a Dual Amazon-DTC StrategyBlend Direct-to-Consumer (DTC) efforts with Amazon strategies to capture a broader audience and gain deeper consumer insights. This dual approach maximizes reach while allowing brands to fine-tune their offerings based on channel-specific performance metrics.Action Step: Use analytics tools like Comscore to measure the effectiveness of both channels and optimize campaigns accordingly.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaArcher AffiliatesDreamday on LinkedInJLS PR on LinkedInBlossom PMComscore on LinkedInImpactTikTok ShopDark Matter by Blake Crouch on AmazonChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Jessica Seib. She is a publishing and brand consultant, a...

Message from Kevin King on April 6, 2025

E-commerce seller Kate Bray shares how she turned a personal problem into a likely 8-figure Amazon product. Learn her unique launch strategy in this inspiring episode! Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate's expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate's story is a testament to transforming personal needs into entrepreneurial triumphs.   In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere.   Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don't miss the insights and strategies shaping the future of e-commerce and innovation. In episode 441 of the AM/PM Podcast, Kevin and Kate discuss: 00:00 - Amazon E-Commerce Success Story 00:25 - Unique Product Solving Women's Problems 03:13 - E-Commerce Journey From Nursing Student 08:53 - Navigating the Amazon Community 11:26 - Creating a Vibrant Company Culture 19:42 - Culture of Openness and Positivity 23:20 - Entrepreneurial Inspiration and Product Development 24:12 - Innovating Period Pain Relief Products 30:56 - Building Email List From TikTok Success 34:54 - Launching and Scaling E-Commerce Success 37:43 - Successful Product Launch and Marketing Strategy 43:07 - Creativity and Validation in Fashion 44:11 - Innovative Period Pain Relief Business 45:28 - Website Conversion Through Education and SEO 49:32 - Amazon Selling Course Recommendation 50:00 - Kevin King's Words Of Wisdom

Live from the Prosper Show! Get top strategies, tips, and discover a marketplace you never considered selling on. Tune in for expert insights and game-changing advice! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we bring you a special podcast recording from the Prosper Show in Las Vegas, where we sit down with multiple guests starting with Michael Shaffa, an accomplished Amazon seller who has transformed his company's e-commerce strategy. Michael shares his journey from selling only a few units per month to achieving $1.2 million in annual sales. Learn how his team harnessed tools like Helium 10 and strategies such as keyword indexing and the Maldives Honeymoon launch strategy to find success. Michael's story underscores the significance of understanding your target market and adapting your strategies, shifting focus from a general audience to a specialized niche, and leveraging graphic design to create engaging authentic content. We also explore the role of AI in revolutionizing various aspects of Amazon selling with Kevin King. Discover how AI agents transform customer service, PPC, and product sourcing, potentially automating significant portions of an Amazon seller's business. As the industry evolves, these technologies promise significant advancements. Additionally, the episode touches on the psychology of marketing and its impact on sales strategies. At the Prosper Show, we spoke with Vivian Sun, head of business development at Shein Marketplace, about their expanding platform. While Shein is widely known as a D2C fashion brand, it has been developing a marketplace over the past two years, inviting local sellers to offer products beyond clothing. Shein Marketplace now supports a wide range of categories, including beauty, home goods, electronics, and even food and supplements. With a flat 10% fees and flexible fulfillment options, including self-shipping and Amazon MCF, sellers have multiple ways to operate. Interested sellers can sign up through the Shein Marketplace website or connect with Vivian (Wenjia Sun) and her team via LinkedIn. Finally, we explore effective bidding strategies and the importance of brand awareness in advertising campaigns. With insights from industry veterans, including Bojan Gajic, former CEO and CTO of Helium 10 and now CEO at Avask. You'll learn the benefits of low bids and branding campaigns. The episode also introduces an upcoming initiative called "Expansion Ticket," designed to guide sellers in expanding their businesses internationally. As we navigate these strategies and innovations, we emphasize the importance of leveraging expertise and existing knowledge to grow in the competitive e-commerce landscape. In episode 652 of the Serious Sellers Podcast, Bradley and his guests discuss: 00:00 - Amazon Seller Strategies at Prosper Show 05:53 - Smart Showdown 06:27 - AI Agents and Shein Marketplace Expansion 17:28 - Amazon Success Strategies With Lem Turner 17:59 - Amazon Brand Strategies and Advertising Success 25:28 - Amazon Expansion Strategies for Growth 30:35 - Amazon Seller Success Story 35:35 - Keyword Research and UGC Impact

Pat O'Neill shares his journey from retail arbitrage to managing a 9-figure pet brand on Amazon. Learn AI strategies, branding hacks, and e-commerce growth secrets! E-commerce veteran Pat O'Neill joins us, offering a wealth of knowledge from his extensive experience managing Amazon accounts for major brands like Zesty Paws. Pat's journey from retail arbitrage to spearheading successful brand strategies highlights the importance of building brands rather than merely selling products. He candidly shares entrepreneurial lessons learned, especially around the intricacies of financial management and the transition from a retail arbitrage beginner to becoming a pivotal figure in the pet supplement industry. His passion for offering genuine support is evident as he discusses his commitment to providing small sellers with boutique agency services that don't break the bank. The conversation shifts to the vibrant pet supplement market, where we explore the nuances of branding and marketing dog supplements on Amazon. Pat unpacks the complexities of making health claims, navigating legal hurdles, and combating competitor tactics. His insights into the emotional and financial commitments pet owners make for their furry companions underscore the growing demand for preventative care. The discussion paints a vivid picture of the unique bond between humans and their pets, emphasizing the role of supplements in enhancing pet health and longevity, and how these relationships drive market growth. We also venture into the transformative role of AI in shaping the future of e-commerce. Pat discusses innovative AI applications that streamline operations, from product sourcing to review management. He shares exciting prospects about AI-driven decision-making that enhances efficiency in product launches and market trend predictions. The discussion extends to influencer marketing strategies and the power of social media, reflecting on how AI tools are set to redefine e-commerce success. This episode is packed with actionable insights and forward-thinking strategies, ensuring listeners walk away with valuable knowledge to power their e-commerce endeavors. In episode 440 of the AM/PM Podcast, Kevin and Pat discuss: 06:07 - Amazon Entrepreneur's Start in Retail Arbitrage 10:31 - Career Growth in E-Commerce Industry 15:20 - The Growing Pet Supplement Market 20:59 - Navigating Challenges in Pet Supplement Sales 22:22 - Challenges of Making Claims in Supplements 27:40 - Social Media Influencer Launch Strategy 28:34 - Customer Acquisition Strategy in PPC 31:24 - Amazon Growth Strategies and Tactics 35:30 - Emergency Use Supplement Brand Hedge 38:18 - Product Expectations and Ratings 42:17 - Small Agency Philosophy and Growth 43:52 - E-Commerce Strategies and AI Innovation 47:54 - AI Impact on E-Commerce Trends 49:29 - Automated Product Opportunity Sourcing Process 54:57 - AI Innovation and Business Growth 1:00:02 - Kevin King's Words Of Wisdom

Learn how to scale your Amazon business with systemization! Michal Specian shares insights on hiring, building processes, and growing beyond the $1M mark. Don't miss this episode! Join us as we explore the Amazon seller journey of Michal Specian, who transformed his initial $5,000 investment into a thriving eight-figure brand. Michal shares his experiences of overcoming language barriers while attending university in Prague, launching his first Amazon product in the US sports category, and partnering with Miles to create a successful kitchen and dining brand. Discover how their Czech-inspired glassware brand expanded into European markets, utilizing Amazon's Pan-EU program, and learn about the strategies Michal employed for systemization, team building, and scaling his business effectively. As we shift focus, Michal reflects on his post-exit experiences and future strategies, highlighting the lessons learned from finalizing a business deal in the Canary Islands. Hear about his transition from the Amazon business model to consulting on internal operations, leveraging his background in economics and systems thinking. We discuss the evolving landscape of launching an e-commerce brand today and the importance of diversifying sales channels beyond Amazon. This chapter provides valuable insights into maintaining negotiation leverage and strategically selling a business. Finally, we explore transformative business mindsets and the future of AI in business. Michal emphasizes the importance of working on your business rather than in it, sharing tips on systemization, mindset shifts, and delegation. Listen as we discuss how AI is reshaping business operations, with potential applications in customer service and logistics, and how it can enhance productivity and efficiency. With practical strategies for systemizing businesses and insights into the exciting potential of AI, this episode offers a comprehensive guide for entrepreneurs aiming for growth and operational freedom. In episode 439 of the AM/PM Podcast, Kevin and Michal discuss: 00:00 - Amazon Seller's Journey to 8-Figure Exit 02:23 - E-Commerce Experience and Launch Location 05:52 - Successful Sale to Aggregator Bid War 08:08 - Post-Exit Reflections and Future Strategies 12:42 - Evolving E-Commerce Brand Strategy 16:16 - Prioritizing Balance and Enjoyment in Business 21:35 - Transforming Business Mindsets and Systems 26:21 - Role of Supply Chain Manager in Business 30:00 - eCommerce Hiring Challenges and Strategies 32:36 - The Future of AI in Business 39:08 - Global Success Stories in E-Commerce 40:41 - Business Growth and Systemization Strategies 42:21 - Motivating Through the Growth Process 46:13 - Kevin King's Words of Wisdom

Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at this year's event. Prosper Show (Las Vegas): Not just an expo—MDS (Million Dollar Sellers) Inspire Event kicks off before the main show. "Every night there are 2-3 major parties surrounding Prosper," Kevin says. The growing trend of "satellite events" around conferences, similar to Amazon Accelerate in Seattle. Iceland: Billion Dollar Seller Summit (BDSS): Kevin's last BDSS in its current form before shifting to a new event model. Over 120 high-level sellers attending, with an average revenue of $7.5 million. AI Contest, Market Masters, and Ted Talk-style sessions. Streaming available for those who can't attend in person. Post-BDSS event Elevate 360 focuses on non-Amazon marketing, featuring experts like Mr. Beast's YouTube strategist and Google Ads expert John Moran. Why Amazon Sellers Need to Expand Their Horizons Kevin emphasizes a major issue: Amazon sellers operate in a small fishbowl. “We stay in our little ecosystem and don't learn from general marketers,” Kevin warns. Successful sellers must learn skills from outside Amazon, such as YouTube, funnels, paid ads, and branding. Many Amazon educators only teach TikTok or PPC from an Amazon perspective, which limits sellers' potential. Kevin's Elevate 360 event brings in non-Amazon experts to teach sellers real marketing strategies. The Importance of Amazon Events & Networking Conferences aren't just about content, they're about networking and high-value connections. Kevin shares a powerful success story: A seller with a multi-million-dollar supplement brand was suspended for 8 months. After a hot seat session at Market Masters, Kevin advised them to attend Amazon Accelerate's Genius Bar in Seattle. The seller flew there, met an Amazon rep, and got reinstated in 24 hours. "These events can literally save your business," Kevin says. Seller Sessions Live: A New Approach Danny shares details about his upcoming Seller Sessions Live event, which shifts from the traditional conference model to a more hands-on learning experience: Built from the ground up with full participation from attendees. ClickUp documentation for frameworks, prompts, and strategies. Custom AI tools to reduce seller decision fatigue. “Most conference attendees take notes but struggle with retention and implementation. This new format solves that.” Kevin King's Newsletter & Industry Influence Kevin's Amazon newsletter is now the #1 source of industry insights. “More people come up to me at events and say they love the newsletter than anything else I do,” he says. He also runs four major events per year, including: BDSS & Elevate 360 (Iceland) Billion Dollar Seller Summit (Virtual) Market Masters (High-Level Mastermind) The Future of AI for Amazon Sellers AI tools must go beyond basic ChatGPT prompts—sellers need practical, plug-and-play solutions. Kevin and Norm Farrar are launching DragonFish, a new service suite that includes: AI-driven branding Advertising & content creation Managed services for Amazon & Shopify sellers Final Thoughts Attending the right events is crucial—it's not just about learning but also making connections that can change your business. Amazon sellers must think bigger—general marketing skills will separate average sellers from great ones. Kevin and Danny both challenge sellers to step outside their comfort zones and level up.  

Geek out on Amazon PPC with Mike Frekey! Learn data-driven ad strategies, AI's impact on advertising, and tips for optimizing campaigns to boost your Amazon sales.

Shivali Patel shares her journey from aspiring med student to e-commerce expert, plus FBA tips, AI insights, and a 7-day challenge to find winning products. Don't miss this episode! What if you could transform your career from the traditional paths to the flexible world of digital entrepreneurship? Join us for a captivating conversation with Shivali Patel, who shares her unconventional journey from aspiring medical student to a thriving Amazon seller and brand evangelist for Helium 10. Discover how Shivali's pivot into the e-commerce space began with dropshipping and evolved into a passion for creating self-help content through Kindle Direct Publishing (KDP). Shivali's story is a testament to the vast opportunities within the digital economy and the power of strategic career changes. As Shivali recounts her fascinating transition from beauty queen to Helium 10 evangelist, we explore the dynamic realm of e-commerce software. Uncover the unique strengths of tools like Helium 10 that enhance the seller's experience, driven by Shivali's expertise in marketing and communications. This episode is packed with personal anecdotes and highlights the competitive edge Helium 10 provides to sellers navigating the digital landscape. Shivali also shares practical strategies for Amazon sellers, including a seven-day challenge designed to find profitable products using Amazon FBA, while emphasizing the importance of perseverance and community support in overcoming initial hurdles. We also venture into the world of networking and knowledge-building, where Shivali discusses the value of attending industry events and engaging with professional communities for growth. Learn about the role of AI tools in book publishing and the future of AI in e-commerce, offering insights into creating and selling products in a rapidly evolving market. With actionable advice and inspiring stories, this episode is a must-listen for anyone eager to thrive in the competitive world of Amazon selling and beyond. In episode 437 of the AM/PM Podcast, Kevin and Shivali discuss: 02:12 - Interview on Content Creation Collaboration 07:55 - Entrepreneurial Journey 10:48 - From Beauty Queen to Helium 10 Evangelist 11:07 - Perspective Shift From User to Ambassador 19:30 - 7-Day Challenge for Amazon FBA Sellers 22:31 - KDP Metadata Training and Replays 27:20 - Building Relationships and Resources for Sellers 29:47 - Investing in Knowledge and Connections 31:05 - Mastermind Events and Networking ROI 35:44 - Exploring Opportunities With Amazon KDP 36:38 - Navigating KDP and Book Publishing 42:52 - Optimizing Book Cover Design for Conversions 45:56 - Future of AI and Amazon 51:17 - Shivali's Ultimate Life Goals 53:29 - Kevin King's Words of Wisdom

Neil Twa, Neil has 18 years of selling, coaching and mentoring, 10+ years on Amazon using Fulfilled By Amazon (FBA) with private label brands. He's been operating as an entrepreneur and business owner since 2007. Today he has served over 1000+ people during his coaching and consulting career, and currently supports over 200 clients in their Voltage Holdings organization which owns software, private label brands, a coaching and mentoring for beginners to advanced sellers doing more than $10M a year on Amazon FBA called Voltage Business Builders. They focus on creating business owners who scale using our company as an incubator. Highlight Bullets> Here's a glimpse of what you would learn…. Concept of an incubator model for Amazon FBA and e-commerce brandsComparison of incubator model versus aggregator model in e-commerceImportance of understanding business fundamentals for entrepreneursCriteria for selecting clients in the incubator programStrategies for scaling businesses to eight figures and beyondEmphasis on profitability and financial metrics in business operationsInventory management and its role in meeting market demandAdapting to changes in Amazon's ecosystem and algorithmImportance of optimizing product listings and understanding customer intentMindset shifts necessary for entrepreneurial growth and successIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Neil Twa, founder of Voltage Business Builders, to discuss advanced strategies for scaling e-commerce businesses, particularly through an incubator model tailored for Amazon FBA brands. Neil, leveraging over a decade of experience, shares insights into his unique incubator approach, which contrasts with the traditional aggregator model. Key takeaways include the importance of focusing on profitability, optimizing inventory management, and understanding Amazon's evolving ecosystem. Neil emphasizes the need for a coachable mindset and strategic product positioning to achieve sustainable growth and scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Implement a Product Audit with the “Greenlight Process”: Regularly categorize products by their profit potential—whether they have high growth potential, need improvement, or should be removed—to streamline inventory and enhance profitability.2. Optimize Listings for Algorithm Visibility: Ensure product listings include high-quality images and clear, concise descriptions. Avoid keyword stuffing, and instead focus on relevant keywords that align with customer intent to improve rankings on Amazon's evolving search algorithm.3. Make Data-Driven Inventory and Capitalization Decisions: Use metrics like unit ROI and sales velocity to plan inventory levels and optimize capitalization. Maintaining optimal stock is crucial for sustaining visibility and capturing market share within Amazon's A9 algorithm.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comThe High Voltage Business BuildersPatriot Growth Capital on LinkedInA9 AlgorithmCosmoShopifyChatGPTGrokThe BibleGood to Great by Jim Collins on AmazonSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Adam Heist. Today I'm speaking with Neil Toys of Voltage Business Builders, and with over a decade of experience selling in the Amazon FBA space, we are going to be talking about the specific levers and strategies you're going to need to employ in order to turn it into an omnichannel business and scale to eight figures and beyond. This episode is...

On this special episode, Jason Harris joins me again to talk about some upcoming movies. We use the usual puzzle pieces format on some trailers for movies that are coming out in March 2025. This month's episode includes Rule Breakers, Night Of The Zoopocalypse, Novocaine, Black Bag, The Electric State, Opus, Snow White, The Alto Knights, Bob Trevino Likes It, Magazine Dreams, The Woman In The Yard, Alexander and the Terrible Horrible No Good Very Bad Road Trip, Mickey 17 and A Working Man.As always, SPOILER ALERT for any of the movies we discuss!I also shout out some listener provided puzzle pieces from movies we covered in the month of January including pieces from Kevin King, Demetrius Sanders, Darlene Dalmaceda, Eric Langberg, Ali The Gran Finali, Steven Hughes, Nace DeSanders and Josie DeMarco.Jason Harris is a writer and stand-up comedian (not just here in Las Vegas).Check out Jason Harris on Facebook at https://www.facebook.com/jasonharriscomedy/My latest David Rosen album MISSING PIECES: 2018-2024 is a compilation album that fills in the gaps in unreleased music made during the sessions for 2018's A Different Kind Of Dream, 2020's David Rosen, 2022's MORE CONTENT and 2025's upcoming And Other Unexplained Phenomena. Find it on Bandcamp, Apple Music, Spotify and everywhere else you can find music.You can also find more about all of my music on my website https://www.bydavidrosen.comMy latest music video is “Shaking" which you can watch at https://www.youtube.com/watch?v=wzm8s4nuqlAThe song at the end of the episode is a new The Pup Pups song from their upcoming 4th album!Make sure to “Like” Piecing It Together on Facebook at http://www.facebook.com/PiecingPodAnd “Follow” us on Twitter @PiecingPodAnd Join the Conversation in our Facebook Group, Piecing It Together – A Movie Discussion Group.And check out https://www.piecingpod.com for more about our show!And if you want to SUPPORT THE SHOW, you can now sign up for our Patreon at https://www.patreon.com/bydavidrosenYou can also support the show by checking out our Dashery store to buy shirts and more featuring Piecing It Together logos, movie designs, and artwork for my various music projects at https://bydavidrosen.dashery.com/Share the episode, comment and give us feedback! And of course, SUBSCRIBE!And of course, don't forget to leave us a 5 star review on Goodpods,

The Kokomo Press Podcast is back with another amazing panel of funny people!Host Jordan Grainger and Co-Host Brian West Jr. are joined this week on the panel by two hilarious comedians from Indy, Darron Finesilver and Kevin King.Darron Finesilver has been a standup comedian since 2019. His high energy stage presence mixed with funny videos, and affinity for the weird make him a perfect guest for the show.Kevin King is somewhat new to comedy but has a strong footing. He operates an open mic out of Planetary Brewing as well as comedy shows and boasts a full slate of March shows.The panel dove deep into the intricacies of the characters one sees at an open mic, the Indy Comedy Scene at large including the recent news about Crackers Comedy Club, as well as pop culture topics including Pokémon, Professional Wrestling, Shane Gillis on SNL, Eminem, the Rizzler, and so much more.It was so high energy that one panelist completely passed out from laughing on this extremely fun and tongue and cheek episode of the Kokomo Press Podcast! @thekokomopress on YouTube, Facebook, and instagram.Jordan Grainger is @ultrajoyed on twitter, facebook, and tiktok.Jordan Bell is @hypocrisy_jones on all major platforms.Cortni Richardson is @cortni88 on instagram and @cortni_lean on twitter.Brian West is @veinypeckerpete on twitter and @westjr.brian on instagram.

Discover how sellers generate millions in sales on TikTok Shop in just days! Our guest, Liz Herrera, shares her strategies for helping creators go viral on TikTok. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an exciting conversation on the Serious Sellers Podcast by Helium 10, where we explore strategies for going viral on TikTok and harnessing its e-commerce potential. Our special guest, Liz Herrera aka "Hurricane Liz," a seasoned e-commerce entrepreneur, shares her incredible journey from selling Pokémon cards in her college dorm room to becoming a successful figure in the Amazon world. Liz opens up about her early ventures in retail arbitrage, the challenges she faced during the Black Friday poker incident, and how she adapted by launching her first private-label product. Her story is one of resilience and adaptability, offering valuable insights into building a thriving online business. Listen in as we discuss the evolution of TikTok as a powerful platform for business growth, transitioning from organic reach to leveraging TikTok Shop. We'll explore the nuances of working with influencers and creators, as well as strategies for managing these relationships effectively. Learn how businesses can build in-house content creation teams to reduce reliance on costly external creators and adapt to the ever-changing landscape of TikTok Shop and influencer marketing. An upcoming event in Vegas will also be highlighted, focusing on taking control of content to maximize commercial opportunities. Finally, we'll uncover the potential of AI in marketing and sales, challenging traditional notions of content creation. Discover how AI can be leveraged to generate a high volume of content on platforms like TikTok, enhancing brand presence and driving sales. We share practical tips for maximizing TikTok strategy, such as using multiple accounts and the shotgun approach in advertising. Be inspired by a success story where a client generated $1.5 million in just four days through strategic e-commerce tactics. Join us to gain a comprehensive understanding of TikTok's e-commerce potential and learn how to implement these strategies for brand growth. In episode 644 of the Serious Sellers Podcast, Bradley and Liz discuss: 00:00 - Strategies for Going Viral on TikTok 04:13 - From Thrift Stores to Private Label 08:32 - Navigating TikTok Shop and Influencers 12:35 - Tapping Into TikTok's E-Commerce Potential 13:57 - AI-driven Brand Growth Strategy 20:54 - Standing Out to Influencers on TikTok 23:43 - Maximizing TikTok Strategy for Brand Growth 24:36 - Monetizing TikTok Reach & Strategies 27:52 - AI With Green Screen Strategy Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Master Amazon PPC with Mansour Norouzi of Incrementum Digital! Discover data-driven ad strategies, AI insights, and expert tips to optimize your campaigns for growth.  Amazon advertising expert Mansour Norouzi, Director of Advertising at Incrementum Digital, shares his transformative journey from civil engineering in Iran to becoming a pivotal figure in the Amazon PPC space. Join us as Mansour unravels his unique experiences in Amazon PPC optimization strategies and his role at Incrementum Digital. He highlights the challenges of restricted U.S. travel and how these hurdles have shaped his career, emphasizing a strategic shift towards location independence and e-commerce.   We navigate the rapidly changing landscape of Amazon advertising, exploring how it has evolved to match, and sometimes surpass, the capabilities of giants like Google. Mansour dives into the advanced functionalities of the Amazon Marketing Cloud, a tool that grants advertisers an unprecedented level of customer interaction insights. This episode also addresses the transformative role of AI in marketing, balancing skepticism with the benefits of AI in streamlining tasks and enhancing client relations while underscoring the irreplaceable need for human strategic input.   Listeners will gain valuable insights into the intricacies of managing PPC campaigns, including common pitfalls and expert advice on optimizing budgets and campaign structures. Mansour candidly discusses the importance of maintaining a balanced organic and paid sales ratio, offering a roadmap for achieving sustainable growth. As a bonus, Mansour and Kevin also tease upcoming content from the Billion Dollar Seller Summit Iceland and an exciting future episode featuring Shivali Patel from Helium 10, ensuring our listeners stay ahead in the ever-evolving e-commerce landscape. In episode 436 of the AM/PM Podcast, Kevin and Mansour discuss: 00:00 - Amazon PPC Strategies With Mansour 06:43 - Scaling Supplement Brands Through Advertising 09:46 - Marketing Passion Project 11:24 - Evolving Amazon Advertising Strategies 15:44 - Amazon Marketing Cloud Audience Customization 25:28 - Future Impact of AI in Amazon PPC 30:26 - Generative AI Tools for Video Production 33:04 - AI Improving Agency Selection Process 35:25 - Amazon Advertising and Client Management 37:06 - Client Growth Incentives and Compensation 40:23 - Amazon Advertising Services and Brand Management 43:15 - Amazon PPC Campaign Optimization Strategies 50:58 - Grouping Keywords by Volume and Intent 54:45 - Kevin King's Words Of Wisdom

A change for the Serious Sellers Podcast, Walmart has caught up fast to Amazon in something, and Is Amazon Rufus meaningless? These and more buzzing news on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart CEO delivers alarming news for Amazon https://www.msn.com/en-us/money/companies/walmart-ceo-delivers-alarming-news-for-amazon/ar-AA1zHNTw?ocid=finance-verthp-feeds Amazon Alexa event live - Alexa Plus officially announced, with more news still to come https://www.techradar.com/news/live/amazon-alexa-event-2025-live TikTok Shop eyes 100% growth in 2025 https://jingdaily.com/posts/tiktok-shop-eyes-100-growth-in-2025-amid-us-uncertainty Is Amazon on course to upend LTL industry? https://www.freightwaves.com/news/is-amazon-on-course-to-upend-ltl-industry Online marketplace Temu allowing Canadian businesses to sell through platform https://ca.finance.yahoo.com/news/online-marketplace-temu-allowing-canadian-151954793.html Launching sponsored ads for authors: India, Japan, Mexico, Netherlands https://advertising.amazon.com/en-us/resources/whats-new/sponsored-products-and-sponsored-brands-ads-expansion/ We also take a closer look at the advanced features in Black Box and Helium 10 Ads, emphasizing new strategies for keyword harvesting that allow you to fine-tune your targeting criteria and adjust cost per click to boost your campaigns. Learn how utilizing these features can maximize your impressions and improve efficiency. Moreover, discover how Helium 10's Alerts tool can help you identify opportunities to save on fulfillment costs by making small adjustments to product dimensions. These tweaks could potentially save or earn you significant extra profit over the year. This episode also explores the controversial Amazon Rufus AI and its impact on Amazon listing optimization. While Rufus shows potential, it has limitations, particularly in generating accurate search suggestions for niche products and identifying deals. We highlight the importance of ensuring that product descriptions are comprehensive to improve customer experience and sales. Listen in as we analyze Rufus' keyword suggestions, examining their current relevance and potential future significance as more users adopt these recommendations. Thanks for tuning in and we'll see you next week! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:42 - SSP Schedule Change 02:47 - Walmart Same Day Delivery 04:36 - New Amazon Alexa? 06:07 - TikTok Growth 06:57 - Amazon LTL? 09:43 - Temu For Canadians 10:30 - PPC For Authors 11:06 - Helium 10 New Feature Alerts 15:22 - Strategy of the Week: Size Tier Alerts 18:55 - Hot Take Of The Week: Rufus is Meaningless? Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.      

Amazon shutting down its TikTok-like shopping feed, TikTok shop beginning its global expansion, and what is up with Shein and Temu? More buzzing news stories in this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon kills ‘Inspire,' its TikTok-style feed for discovering products https://techcrunch.com/2025/02/18/amazon-kills-inspire-its-tiktok-style-feed-for-discovering-products/ TikTok Shop expands to Europe, Japan, Brazil https://www.techinasia.com/news/tiktok-shop-expands-to-europe-japan-brazil TikTok Shop surpasses Shein, Temu in US sales growth https://www.techinasia.com/news/tiktok-shop-surpasses-shein-temu-in-us-sales-growth BillingPlatform Teams With Quickbase to Automate Revenue Management https://www.pymnts.com/partnerships/2025/billingplatform-teams-with-quickbase-to-automate-revenue-management/ TikTok Looks To Promote Livestream Shopping in More Regions https://www.socialmediatoday.com/news/tiktok-live-stream-shopping-push-brazil-japan/740389/ In our final segment, we unlock the secrets of keyword research to supercharge sales spikes. By analyzing seasonal and year-round product trends, we reveal strategies using Helium 10's powerful features, such as historical trend analysis and reverse ASIN searches. Learn how to harness these insights for a competitive edge, ensuring your products thrive in both peak and lull sales periods. As we conclude, we highlight the latest updates to Helium 10's Magnet tool, designed to elevate your Amazon business strategy as an essential step forward in the ever-evolving e-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Amazon Kills Inspire 03:28 - TikTok Shop Expands 05:07 - TikTok Beats Temu 06:52 - Shein, Temu Shift 08:41 - TikTok Live Surges 09:39 - Follow Helium 10 On TikTok 10:38 - Helium 10 New Feature Alerts 14:56 - Training Tip: How to Check an Amazon Product's Organic and Sponsored Rank History Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.  

Amazon fees, tariffs, and rising costs are squeezing cash flow. In this episode, we dive into funding options and smart financial strategies to keep your Amazon business growing strong. What if there were a way to finance your Amazon business without falling into the traps of traditional loans and predatory cash advances? Our latest episode of the AM/PM podcast promises just that, with insights from our special guest, Nadav Gorlicki of CapEc, who has charted an incredible journey from IT to Amazon entrepreneurship. Nadav shares his firsthand experiences in navigating the financial challenges that Amazon sellers face today, especially as rising fees and costs make sustaining a business more difficult than ever. He reveals the strategic financial solutions that CapEc provides, which are designed to align perfectly with sellers' ROI and cash flow, offering a viable path for sustainable growth. Starting an Amazon business is no small feat, especially if you're working with a limited budget. Managing cash flow effectively can mean the difference between success and failure. We discuss various strategies to overcome the long lead times before sales begin to pay off, and the critical decisions around funding options like loans versus equity investments. Nadav introduces alternative financing solutions that allow sellers to maintain inventory without the burden of personal guarantees or credit checks, thus preserving their ownership stakes. His insights are a game-changer for anyone looking to build a resilient and profitable e-commerce business. But let's not forget the bigger picture—while financial success is important, it shouldn't overshadow life's simple pleasures. In a thought-provoking segment, we reflect on the importance of balancing work with experiences that truly enrich our lives. From spending time with family to enjoying the moment, we encourage you to remember what truly matters beyond the balance sheets. Tune in to this enlightening episode with Nadav Gorlicki and uncover strategies that could transform your e-commerce journey while keeping life's joys in perspective. In episode 435 of the AM/PM Podcast, Kevin and Nadav discuss: 00:00 - The Challenge of E-Commerce Financing 07:42 - Rise of Specialized Companies in Selling 13:38 - Navigating Amazon Startup Financing 18:08 - Benefits of Partnership With Amazon Seller 19:00 - Sustainable Amazon Seller Financing Options 27:22 - Analyzing Product ROI for Business Success 32:26 - Effective E-Commerce Financing Strategies 36:08 - Financing New Product Launches 44:06 - Revolutionizing E-Commerce Financing Solutions 44:53 - Changing Amazon Industry Success Rates 50:34 - Understanding Payment Terms and ROI 53:04 - Finance Your Growth With CapEc 54:42 - Remembering Life Beyond Money 54:49 - Kevin King's Words of Wisdom

In this eye-opening episode, legendary Amazon expert Kevin King reveals game-changing insights about how Amazon's search and ranking systems really work. From the little-known concept of GeoRank to Amazon's powerful AI engine Cosmo, Kevin shares insider knowledge that every Amazon seller needs to understand to stay competitive in 2024 and beyond.Key topics covered:The truth about Amazon's GeoRank system and why your products might rank differently across regions – plus actionable strategies to influence your rankings in specific geographic areas.How Amazon's Cosmo AI analyzes your listings, images, and customer feedback to determine visibility – and why you need to start "selling to the AI," not just optimizing for keywords.Why the future of Amazon search is shifting from keywords to intent-based shopping, and how tools like Rufus are changing the way customers discover products.Fascinating insights into Amazon's incredible data collection and how it's shaping the future of personalized shopping experiences.Advanced marketing strategies combining AI with custom audiences and personalization that are generating "ridiculous conversion rates.'Whether you're doing $100K or $100M on Amazon, this conversation with one of the most knowledgeable figures in the Amazon space will transform how you think about optimization and marketing on the platform.

Stanley Ference, Stanley has an extensive background in intellectual property law, including Online Counterfeiting. He advises clients on all aspects of patent, trademark, and copyright law. Stanley's practice includes litigation for both plaintiff and defendant, patent prosecution for computer-related technology, trademark prosecution and oppositions. Stanley has argued before the U.S. Court of Appeals for the Federal Circuit and has served as an expert witness. He is an E-Discovery Special Master for the United States District Court for the Western District of Pennsylvania. Ference was selected to the 2022 Pennsylvania Super Lawyers list. In 2020 Stanley was recognized by Best Lawyers in America, Chambers & Partners, IP Stars and Super Lawyers. He has also been recognized as a Lawyer of the Year by U.S. News and the firm has been recognized as a Best Law Firm.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of protecting intellectual property (IP) for e-commerce businesses.Challenges posed by online counterfeiting and its impact on brand owners.Legal options available for e-commerce sellers facing IP infringement.Differences between patents, trademarks, and copyrights.Emotional and financial toll of counterfeiting on entrepreneurs.Strategies for enforcing IP rights and taking legal action against infringers.The role of online marketplaces in IP protection and their limitations.Mindset shifts for entrepreneurs regarding counterfeiting as a sign of success.Continuous monitoring and enforcement of IP rights as a necessity.Actionable steps for e-commerce sellers to secure and enforce their intellectual property.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley discusses the critical issue of online counterfeiting with Stanley Ference, a leading patent attorney from Pittsburgh. Josh shares his personal struggles with intellectual property (IP) protection, emphasizing its importance for business growth. Stanley offers expert advice on navigating IP challenges, including patents, trademarks, and copyrights. He highlights the necessity of proactive legal action and continuous enforcement to protect e-commerce brands. The episode provides actionable insights for seven-figure business owners aiming to scale, stressing the value of professional legal guidance in safeguarding their intellectual property.Here are the 3 action items that Josh identified from this episode:1. Prioritize IP Registration and Enforcement: Secure patents, trademarks, and copyrights for your products, and be proactive in monitoring for infringement. Regularly enforcing these rights is essential to protecting your brand from counterfeiters and should be a core business practice.2. Consider Legal Action When Facing Infringement: When encountering counterfeits, consult with a legal expert to assess your options, even if you don't have formal IP protections in place. Legal professionals can help you navigate complex cases, and actions like asset freezing orders can have a significant impact on reducing counterfeit activity.3. Be Prepared for Ongoing IP Protection: Recognize that IP enforcement is an ongoing effort. Regular monitoring of marketplaces and prompt action against infringers will help maintain your brand's integrity and reduce the risk of long-term damage. Stay organized and informed to streamline your IP protection strategy effectively.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Brand RegistryApex Program for PatentsMy Life in Court by Louis NizerFerence LawBill Gates on LinkedInSteve Jobs on LinkedInSteve Wozniak on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope of My Amazon Guide. Today, I am speaking with Stanley Ferentz, one of Pittsburgh's leading paten...

Matt Kostan is the CEO of ProductPinion, and he revolutionizes brand growth through real consumer insights. His platform transforms shopper feedback into sales-driving strategies.A serial entrepreneur with over a decade of experience, Matt has scaled multiple seven-figure brands across Amazon, Kickstarter and retail. From product development to market domination, he is renowned for sharing actionable advice for e-commerce sellers through his engaging talks on world stages. Highlight Bullets> Here's a glimpse of what you would learn…. Innovative strategies for e-commerce sellersEnhancing product listings to improve salesImportance of consumer insights in e-commerceThe "million-dollar image hack" for product imagesIntroduction of the AI tool "Variations" for image creationUtilizing consumer feedback for optimizing listingsThe shift towards conversational search queriesBuilding brand reputation in competitive marketsEffective A/B testing strategies for product listingsLeveraging external press and relationships with journalists for brand visibilityIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Matt Kostan, CEO of Product Pinion. They delve into advanced e-commerce strategies to help 6-7 figure business owners scale to 8 figures and beyond. Matt shares actionable insights, including the "million-dollar image hack" for creating standout product images based on competitor analysis. He introduces "Variations," a new AI tool for generating effective Amazon listing images. The discussion emphasizes the importance of consumer feedback, continuous testing, and leveraging AI tools to enhance product visibility and drive sales. This episode is a must-listen for ambitious e-commerce entrepreneurs.Here are the 3 action items that Josh identified from this episode:Action Item #1: Implement the Million-Dollar Image Hack: Focus on creating standout product images by analyzing your competitors and leveraging AI tools for creative differentiation. Test multiple image concepts in a controlled environment to measure click-through rates and select the most effective one for your Amazon listings.Action Item #2: Leverage Consumer Feedback for Listing Optimization: Collect feedback through customer reviews and surveys to identify relevant keywords and descriptors that resonate with shoppers. Continuously update your product listings to reflect these terms, improving search visibility and relevance.Action Item #3: Adapt to Conversational Search: Optimize your product titles and descriptions for natural, conversational queries. Use consumer insights to identify commonly used phrases in your niche, and ensure your listings are tailored to the evolving search behavior of shoppers.Resources mentioned in this episode:Product PinionCanvaGoogle FormsHelium 10Jungle ScoutPerplexityChatGPTWirecutter (New York Times)Vetted (Forbes)Underscored (CNN)InovioDescriptThe 4-Hour Workweek by Tim FerrissBuy Back Your Time by Dan MartellAlex Moses PodcastAndrew SedlakDorian GorskiSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Matt Kostan, the CEO of Product Pinion. And today we have some amazing hacks. We've got AI tools that he's going to be sharing with us. We're going to be talking about how ...

In this episode of Take-Away with Sam Oches, Sam talks with Kevin King, president and CEO of Donatos Pizza. Kevin recently took over the chief executive position after former CEO Tom Krouse retired, and he's now overseeing a new franchise expansion effort. Leading the way in this growth is Donatos' commitment to innovation and consistency — and particularly where those two traits intersect, as they have with new automated kitchen equipment that Donatos is rolling out across its system. Kevin joined the podcast to talk about why consistency and innovation are so important to Donatos as it fights for share in the pizza category, and how these characteristics trace back to founder Jim Grote.In this conversation, you'll find out why:You can go home again — and bring some new lessons with youIf you can't find the right tool for your operations, build it yourselfAutomated technology can allow your team to focus on guest interactionYou don't have to take an all-or-nothing approach to innovation Consistency is key to growth and relevanceHave feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.

Christyne Gray is a distinguished accountant, inventory planning expert, cash flow efficiency coach, certified tax specialist, and the visionary founder of She Profits Now. With a career spanning over 25 years, she has been a serial entrepreneur focusing on the retail industry since her college days. She has dedicated her career to helping high-achieving retail industry entrepreneurs create profitable and impactful businesses through her Financially Fabulous Coaching Program and her extensive experience in financial directorship and leadership.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of a profitability-focused mindset for e-commerce entrepreneurs.Overview of the "infinite financial loop" framework for financial management.Analyzing past sales metrics to identify strengths and areas for improvement.Recognizing opportunities and gaps in performance to inform strategic decisions.Planning for future profitability through actionable goal setting.Significance of effective inventory management and its impact on cash flow.Continuous evaluation and adjustment of financial strategies as businesses evolve.Creative approaches to financial management to engage entrepreneurs.Key financial metrics to monitor for better decision-making.Strategies for categorizing expenses to identify potential cost savings.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Christyne Gray, founder of She Profits Now, to discuss an "infinite financial loop" designed to boost e-commerce profitability. Christyne shares her expertise in accounting, inventory planning, and cash flow efficiency, emphasizing the importance of a profitability-focused mindset. Key takeaways include the 40-20-40 cash flow management rule, strategic inventory control, and the necessity of regular financial assessments. By following Christine's actionable steps, entrepreneurs can better manage their financials, optimize spending, and drive their businesses toward sustainable growth and higher profitability.Here are the 3 action items that Josh identified from this episode:Regular Financial Reviews & Profitability FocusSchedule consistent financial reviews to monitor your business's financial health and embrace a profitability-focused mindset. Invest in financial education to better understand key metrics and use that knowledge to make informed decisions that drive long-term sustainability.Strategic Sales & Inventory AnalysisContinuously analyze your sales and inventory metrics. Use customer segmentation and tools like Google Analytics to track performance. Apply the 40-20-40 rule for inventory pricing: 40% to cover cost, 20% for profit, and 40% for expenses to maintain balanced cash flow.Goal Setting & Continuous OptimizationImplement a SMART goal-setting process to plan for growth based on your sales data and inventory insights. Treat financial management as a continuous loop, revisiting and adjusting strategies regularly to stay adaptable and responsive to market conditions.Resources mentioned in this episode:She Profits NowAtomic HabitsChatGPT (Pro Version)Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael E Gerber, author of the E-myth. Today I am speaking with Christyne Gray. She is the founder of She Profits Now and today we are going to be talking about an infinite financial loop to make your business more profitable. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's e-comm with two M's. And then let's turn your dreams into re...

Unlock massive traffic with affiliate marketing! In this episode, our guest reveals how to connect with influencers, land top blog features & drive millions in sales for your Amazon business. Richie Carreon from Levanta graces our latest episode to unpack the fast-paced world of affiliate marketing, sharing his extensive expertise in ad tech and marketing technology. As we weave through this insightful conversation, Richie lays out how platforms like Levanta are bridging the gap between e-commerce sellers and influencers, creators, and major publications. Discover the transformative power of automating these connections to supercharge traffic and revenue, particularly during high-stakes sales events like Black Friday and Cyber Monday. We also dive into the magic of Amazon's affiliate traffic, revealing tricks to boost your product's organic search rankings and maximize your return on ad spend (ROAS). Uncover the untapped potential of passing along Amazon's brand referral bonus to entice creators and elevate your offers in a crowded marketplace. Whether you're a seller aiming to streamline administrative burdens or a creator seeking the perfect product fit, Richie shares how to effectively navigate this dual-sided marketplace of 7,000+ vetted influencers. Rounding off our episode, we highlight the human element in affiliate marketing and podcasting — building relationships that go beyond mere transactions. By nurturing genuine connections with podcast hosts and influencers, you can foster trust and drive organic promotion. Richie emphasizes the critical role of appreciation in these partnerships amid rising competition and skepticism toward traditional advertising. Join us for a transformative discussion that underscores the strategic use of affiliates and the immense power of relationships in today's marketing landscape. In episode 432 of the AM/PM Podcast, Kevin and Richie discuss: 00:00 - Affiliate Marketing Strategies With Richie Carreon 03:52 - Affiliate Marketing Success Stories 08:24 - Leveraging Amazon Affiliate Benefits 15:07 - Innovative Affiliate Marketing Strategies 18:51 - Affiliate Marketing and Advertising Strategies 20:45 - Newsletter Advertising With Beehive Platform 22:53 - Maximizing Ad Inventory Sales 26:24 - The Power of Affiliate Marketing 30:48 - Building Relationships for Affiliate Success 32:16 - Building Business Relationships Through Sponsorship 35:03 - Amazon Sellers Membership Pricing and Expansion 39:02 - Competition for High Base Rate 42:38 - Exploring Diversification in E-Commerce 47:33 - Kevin King's Words of Wisdom

Art Koch, Art is a globally recognized supply chain transformation expert and consultant with over three decades of transforming business performance at mid-market and Fortune 500 companies. He's increased corporate valuations by over a billion dollars, utilizing his proprietary methodologies to improve customer loyalty, reduce inventory by over $250 million, and increase EBITDA by $100 million-plus annually. His new book is now available, titled The Supply Chain Revolution: Unlocking the Sustainable Profit Chain. Highlight Bullets> Here's a glimpse of what you would learn…. Importance of supply chain efficiency in e-commerceChallenges and inefficiencies in inventory managementConcept of inventory as a depreciating asset"Art's Law" and its implications for business complexityStrategies for analyzing sales data to improve inventory practicesNeed for data integrity and inventory accuracyBuilding strong relationships with suppliersImportance of professional development and employee engagementRole of artificial intelligence in improving lead time accuracyFostering a culture of operational excellence and continuous improvementIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Art Koch, founder of Art Koch Management Consulting and a renowned supply chain expert. Art shares his insights on the critical role of supply chain efficiency in e-commerce, emphasizing the pitfalls of excessive inventory. He explains how inventory often masks deeper operational issues and depreciates over time. Art introduces "Art's Law," which highlights the disproportionate complexity driven by a small percentage of sales. He offers actionable strategies, including evaluating low-performing SKUs, ensuring data integrity, and hiring data experts, to help e-commerce entrepreneurs streamline operations and drive sustainable growth.Here are the 3 action items that Josh identified from this episode:Action Item #1: Streamline SKUs to Reduce Complexity: Analyze your sales data to identify low-performing SKUs that add complexity without contributing significantly to revenue. Consider eliminating or consolidating these SKUs to simplify inventory management and lower operational costs.Action Item #2: Ensure High Data Accuracy for Effective Inventory Management: Aim for near-perfect data accuracy (99.999%) when managing inventory, especially if using third-party systems. Invest in software tools like Power BI to track and report data accurately in real-time.Action Item #3: Foster Strong Supplier Relationships for Reliability: Build long-term agreements with suppliers rather than relying on spot buying. Maintain open, regular communication to keep suppliers informed about your inventory needs and forecasts, ensuring better support and reliability.Resources mentioned in this episode:Six SigmaSo StockedInventory PlannerPower BIChatGPTThe Supply Chain Revolution: Unlocking the Sustainable Profit Chain by Art KochThe Long Game by Dorie ClarkArt Koch Management ConsultingThe Supply Chain RevolutionElon Musk in LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Art Koch. He is the founder of Art Koch Management Consulting, and today we are going to be talking about why inventory is evil and art has a fantastic response as to why inventory is evil. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce businesses to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring...

A BetterMan Betters God's World. D is joined by Kevin King, an author and speaker who works alongside International Project. International Project is a missions organization that trains and sustains missionary teams that disciple diaspora communities in global cities. D and Kevin discuss how you can Better God's world in the places you go and see. Check out Kevin's Book Here: https://internationalproject.org/living-out-loud-book/ If you have questions for our Betterman Team please email info@betterman.com subject line Podcast Question.

In this episode, we explore cutting-edge e-commerce advertising. Learn strategies to maximize reach on multiple platforms like Amazon ads, Google ads, and more. Unlock the secrets of the digital advertising realm with us as we explore the journey of Navah Hopkins, a seasoned e-commerce advertising expert. Discover how Navah transitioned from teaching dreams to shaping the future of SEO and PPC marketing. With her experience in navigating the ever-changing digital landscape since 2008, you'll gain insights into the ethical dilemmas and strategic shifts that led her to embrace PPC. This episode promises a deep dive into the integration of PPC with SEO and the transformative role of AI in this burgeoning $91 billion industry.   Our conversation spans the evolution of advertising platforms, likening modern problem-solving to the once-dominant yellow pages. Navah shares how being present in the digital marketing space can secure a brand's status as a default consumer choice, similar to Amazon's rise to prominence. We also highlight the complexities of combining PPC and SEO strategies, the hidden challenges in automatic platform settings, and the value of accurate data interpretation on platforms like Google, Facebook, and Amazon. Nava sheds light on common advertising mistakes and offers practical advice on avoiding pitfalls that can mislead decision-making.   As we look towards the future, Navah shares her vision for the untapped potential of video advertising, particularly on platforms like Amazon where low competition offers a cost-effective edge. From influencer marketing to TikTok's global reach, we explore innovative strategies that maximize ad performance and attribution. Join us in uncovering how Navah Hopkins is leading the charge in ethical and innovative digital marketing, paving the way for what lies ahead in this dynamic industry.   In episode 431 of the AM/PM Podcast, Kevin and Navah discuss: 00:00 - AI Impact on SEO and Advertising 11:18 - AI's Impact on Branding and Consumers 14:11 - Navigating Different Online Advertising Platforms 14:59 - Evolution From Unknown to Default 22:01 - Google Ads Reporting Trustworthiness 23:00 - Avoiding Common Advertising Pitfalls 25:40 - Data Analysis for Marketing Decisions 31:23 - Discussion on Automated Tools and AI 32:34 - Vendor Selection for E-Commerce Sellers 35:10 - Payment Models in Marketing Strategies 38:22 - The Future of Video Advertising 42:58 - Amazon Prime's Transactional Ad Advantage 45:25 - Maximizing Google Ads Performance and Attribution 48:21 - Call Tracking and Attribution in Marketing 53:39 - Connecting With Nava Hopkins on Optimization 55:16 - Kevin King's Words of Wisdom

In this episode, an Amazon seller shares how creating products to save his dog launched his brand, leading to Amazon featuring his inspiring story on its website. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an inspiring conversation with Santiago Gelvez of PetCultures.com, a Colombian-born entrepreneur whose heartwarming journey to save his dog Tango sparked an innovative adventure in the pet product industry. Santiago's transition from a career with giants like Procter & Gamble and PepsiCo to founding a thriving e-commerce brand is a riveting tale of passion and perseverance. Discover how a personal crisis and a collaboration with a veterinarian friend led to the creation of a groundbreaking pet probiotic that not only improved Tango's health but also caught Amazon's attention, turning Santiago's entrepreneurial dream into a flourishing reality. Santiago opened up about his strategic expansion into the European market, sharing key insights into the unique challenges and opportunities he faced. Learn about his experience relocating to Europe and how it unveiled lower competition and cost per acquisition, proving crucial for growth in the pet supplement sector. Santiago emphasizes the importance of Amazon's Subscribe and Save feature, which has been instrumental in fostering customer loyalty and achieving profitability. Through his story, Santiago underscores the need for patience and strategic planning in the competitive landscape of online supplements. Marketing is at the heart of Santiago's success, and he generously shares his strategies for brand growth. From offering enticing discounts to crafting compelling personal stories, Santiago's approach is both innovative and relatable. He discusses the power of storytelling in branding, particularly the role of his journey with Tango, and explains how workshops with industry experts like Kevin King have fueled his brand's expansion across European marketplaces. This episode is a treasure trove of advice for aspiring entrepreneurs looking to make their mark in the pet product industry and beyond. In episode 632 of the Serious Sellers Podcast, Bradley and Santiago discuss: 00:00 - From Procter & Gamble to Pet Products 00:00 - Seller's Amazon Success Story 04:27 - Ineffective Probiotics for Pets 07:44 - Starting a Business and Making Profit 09:47 - Expansion Through European Markets and Strategies 18:31 - Pricing Strategy and Amazon Subscribe & Save 18:37 - Pet Products Marketing and Global Expansion 26:30 - Amazon Mexico Regulatory Challenge 29:59 - Pet Supplement Brand Marketing Strategy 30:38 - Expanding Brand in European Amazon Markets 33:50 - Private Label Product Launch Strategy

TikTok Shop sellers are looking at backup plans in case it's banned. Temu is now going to start charging for advertising. Amazon discontinues two programs. These buzzing stories and more on today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Tech war: China's TikTok sellers eye Amazon and Shein as US ban looms https://www.scmp.com/tech/tech-war/article/3294719/tech-war-chinas-tiktok-sellers-eye-amazon-and-shein-us-ban-looms Temu Trials Amazon-Killer Search Ad Business https://www.tipranks.com/news/temu-nasdaqpdd-trials-amazon-killer-search-ad-business Updates to packaging requirements for sharp products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EzVzhSV0ZGQ1VQSzla Amazon to shut down ‘Try Before You Buy' rival to Stitch Fix https://www.cnbc.com/2025/01/10/amazon-to-shut-down-stitch-fix-competitor-prime-try-before-you-buy.html Boost sales of more sustainable products with Climate Pledge Friendly https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERTQUJEUktKQ0NTOVFB Amazon's 360-degree image experience to be discontinued https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQkVLSzJKWTZRTEtGU1hD Amazon Autos launches online sales https://www.automotivedive.com/news/customers-can-add-vehicles-hyundai-shopping-cart-amazon-autos/736716/ In the final segment, we shift our focus to cutting-edge tools and events that empower sellers. Discover how Helium 10's newest feature enhances keyword research, helping sellers identify high-converting keywords and uncover lucrative market gaps. We share strategic insights for manufacturers, like those in the bamboo niche, to capitalize on market opportunities. Don't miss the details about our upcoming Helium 10 Elite workshop and AMZ Hacking Live Event in Berlin, where industry luminaries like Kevin King will provide indispensable insights into the e-commerce world. Prepare to elevate your e-commerce game with the knowledge and strategies shared in this episode. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - TikTok Shop Alternatives? 03:42 - Temu Ads 05:57 - Amazon Sharp Products 09:58 - Try Before You Buy Gone 10:54 - Climate Pledge Friendly 12:11 - 360 Images Gone 13:27 - Amazon Cars 14:25 - Helium 10 New Feature Alerts 22:58 - Strategy of the Week  27:36 - Germany Events for Sellers

In this episode, we cover creative packaging, premium pricing, sustainability, and unboxing strategies to boost consumer perception and e-commerce success. Transform your brand's presence with the power of packaging! Join Kitty Lai, a seasoned expert in design and branding, as she shares her journey from a young worker in a packaging factory to designing for iconic brands like Ted Baker and Cath Kidston. Discover how effective packaging can elevate your product, enhance brand recognition, and even lead to viral success. Kitty unpacks the secrets behind choosing the right packaging materials and designs that captivate customers and communicate value.    Imagine turning a simple kitchen knife, initially priced at $30, into a premium product that sells for $129 just by changing its packaging. Kevin King and Kitty Lai explains how strategic design changes can justify higher prices and improve product perception. Dive into the world of e-commerce and learn how market research can uncover customer willingness to pay more for perceived value. Kitty emphasizes sustainability, nudging brands towards recyclable and reusable options that resonate with today's environmentally-conscious consumers.   For those looking to expand from e-commerce to retail, Kitty offers invaluable insights into selecting and sourcing packaging that aligns with your brand's identity and customer expectations. She discusses the art of the unboxing experience, where simplicity and thoughtful design can transform customer satisfaction into loyalty. Whether you're an Amazon seller on a budget or a growing brand, Kitty's guidance on maintaining design consistency and leveraging creative packaging will inspire you to surprise and delight your customers. In episode 430 of the AM/PM Podcast, Kevin and Kitty discuss: 00:00 - The Importance of Packaging for Branding 03:23 - Career Path in Design Industry 06:02 - Evolution of Design Trends 11:31 - The Impact of Packaging Design 14:11 - Importance of Branding and Packaging 22:19 - Packaging Strategies for Amazon Businesses 27:08 - The Value of Presentation in Marketing 29:48 - Enhancing Customer Experience Through Packaging 31:19 - Packaging Design and User Experience Importance 34:01 - The Power of Packaging Extras 37:39 - Creative Packaging Solutions for Clients 39:57 - Packaging Design and Brand Consistency 45:29 - Importance of Brand Consistency 47:07 - Impacts of Creative Packaging Design 49:39 - Exploring Creativity in Brand Marketing 50:57 - Maximizing Packaging Impact 51:45 - Kevin King's Words of Wisdom

In this episode, get expert tips on ranking page one on Amazon, from keyword strategies and listing optimization to leveraging AI and actionable insights to boost your sales. Unlock the secrets to achieving the coveted page one ranking on Amazon as we sit down with Alina Vlaic from AZRank. You'll learn to master the nuances of constructing effective listings and targeting the right keywords to enhance your visibility and sales. Alina shares stories from her journey in the e-commerce world, highlighting the dynamic Romanian e-commerce community and how it's being driven forward by a strong IT and programming culture.   We trace the evolution of Amazon's ranking strategies, from the early days of product giveaways for reviews to today's focus on relevance and customer engagement. Discover how sellers have adapted to changes in Amazon's algorithm and hear about the tactics that continue to thrive. Alina and her team at AZ Rank, in collaboration with Helium 10, have pioneered methods like the CPR formula to help sellers navigate these challenges. Their insights shed light on crafting strategies that keep your products relevant in the ever-changing Amazon landscape.   Finally, we delve into the science of reverse engineering Amazon's AI, Rufus, to give your listings the competitive edge they need. Alina discusses the growing importance of rich media content like images, videos, and user-generated content, and how these elements can significantly amplify your product's appeal. Whether you're launching a new product or refining an existing one, learn how to harness tools like Helium 10 and Amazon's Product Opportunity Explorer to strategically position your brand for success. In episode 429 of the AM/PM Podcast, Kevin and Alina discuss: 00:00 - Strategies for Amazon Page One Ranking 04:40 - Entrepreneurial Journey in E-Commerce 15:47 - Evolving Strategies for Amazon Ranking 17:05 - Amazon Bans Activity, Goes Underground 19:41 - Developing Formula for Amazon Ranking 22:35 - Crucial Strategies for Amazon Ranking 27:57 - Optimizing Flat Files for Amazon Success 29:53 - Optimizing Amazon Launch Strategy and Ranking 31:22 - Product Testing and Data Collection Techniques 37:04 - Product Success Maintenance Planning Strategy 40:07 - Reversing Amazon AI for Ranking Success 44:42 - Amazon Listing Optimization Through UGCs 48:12 - Trends in Product Innovation 50:14 - Kevin King's Words of Wisdom