Podcasts about brand analytics

Send us a textMost Amazon sellers ignore Brand Analytics, missing insights that can increase sales, market share, and PPC performance. Learn how data drives growth!Improve your ad performance! Download our PPC guide: https://bit.ly/3DLhywd#AmazonSales #PPCStrategy #Amazonfba Watch these videos next:The Best Time to Sell on Amazon https://www.youtube.com/watch?v=KDkYx-fEcPY&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3How to Perfectly Time Your Amazon Ads in Q1 https://www.youtube.com/watch?v=u_L4ShtrGqc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6-----------------------------------------------Struggling with your listing? Let's fix it—contact us: http://bit.ly/3B1LvHtGet expert advice, book your coaching call now: http://bit.ly/3B3HMJATimestamps:00:00 - Why Brand Analytics Matters for Amazon Sellers00:08 - How One Keyword Revealed a Big Opportunity00:26 - Updating Images & PPC Strategy for Better Results00:45 - Market Share TRIPLED Using This Data01:00 - Full Case Study Available at MyAmazonGuy.com01:07 - Why Amazon Sellers Ignore Crucial Data01:17 - How to Use Brand Analytics for PPC Campaigns01:30 - Common PPC Mistakes That Cost Sellers Money01:50 - The Truth About PPC Forecasting & Market Trends02:40 - How to Spot Keyword Trends for More Sales03:30 - Continuous Optimization is the Key to Success04:00 - Selling on Amazon Doesn't Have to Be Complicated----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textKeeping customers on Amazon requires strong brand loyalty. Learn how to use Brand Analytics and promotions to increase repeat buyers and sales.Seller success starts with PPC. Get the guide today https://bit.ly/3DLhywd#AmazonSelling #EcommerceGrowth #BrandLoyaltyWatch these videos next:Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3Q1 Insider Tactics https://www.youtube.com/watch?v=UzWMluqxKGA&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=4-----------------------------------------------Need help with your listing? Need Expert advice? Contact us http://bit.ly/3B1LvHtSee how we can help grow your Amazon business: http://bit.ly/4eVgJxUTimestamps:00:00 - Why Repeat Customers Matter00:22 - Understanding Brand Analytics for Customer Loyalty01:17 - What Are Brand Tailored Promotions?02:30 - The Difference Between Top Tier & Declining Top Tier Customers03:50 - Why You Should Focus on Declining Top Tier Shoppers05:10 - Should You Target High Spend Customers?06:30 - How to Attract New Customers on Amazon07:45 - The Importance of Brand Followers-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how Amazon sellers use Brand Analytics and tailored promotions to retain customers and increase sales. Discover strategies for targeting promising, at-risk, and hibernating customers using segmentation tools.#AmazonSellers #BrandAnalytics #CustomerRetention #EcommerceTips #amazonmarketing Get the secrets to winning Amazon ads for free https://bit.ly/3DLhywdWatch these next:Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3Winning Ad strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3----------------------------------------------Struggling to grow on Amazon? Book a coaching call today and get expert advice! http://bit.ly/3ZAVEohQuestions about your Amazon listing? Ask the experts now http://bit.ly/3B1LvHtSubmit your ASIN for a detailed review http://bit.ly/3ZAVEohTimestamps00:00 - Competing for Viewership on Amazon00:19 - Understanding Brand Analytics and Segmentation01:15 - Overview of Customer Loyalty Analytics02:30 - Using Brand Tailor Promotions for Retargeting03:45 - Identifying Key Customer Segments for Growth04:50 - Why Retargeting on Amazon is Crucial----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what's changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising. You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective. This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring. We'll see you in The PPC Den!

In this week's episode, we explore how to harness Amazon Brand Analytics for instant cash flow. Join us with Noah Wickham, Brand Director at My Amazon Guy, who manages a portfolio exceeding $150 million ARR. Discover how to interpret key metrics, create tailored promotions, and boost your brand's visibility on Amazon. Noah shares his extensive e-commerce expertise, including strategies for data-driven decision-making that can elevate your business. Subscribe for more insights and tips on growing your Amazon brand! Takeaways:Utilizing Brand Analytics for Data-Driven Decisions: Brand Analytics provides valuable insights into customer behavior, product performance, and market trends. Sellers can leverage this data to make informed decisions about inventory, pricing, and marketing strategies.  Creating Targeted Promotions: Analyze sales data and customer search behavior to tailor promotions and discounts. By identifying popular products and trends, sellers can create effective, targeted promotions that drive immediate sales. Effective Coupon Strategies: Use Brand Analytics to determine which products will benefit most from coupon promotions. Ensure that coupons are strategically placed to maximize their impact without causing overlap that could diminish their effectiveness.  Leveraging Customer Search Data: Understand what customers are searching for and adjust product listings accordingly. Optimize keywords, titles, and descriptions based on search data to increase visibility and attract more buyers. Monitoring and Adjusting Pricing: Regularly review pricing strategies based on competitive analysis and sales performance. Use insights from Brand Analytics to adjust prices dynamically to stay competitive and boost sales.  Understanding Market Trends: Stay updated with market trends and customer preferences by analyzing data from Brand Analytics. This helps in anticipating changes in demand and adjusting business strategies proactively.  Optimizing Product Listings: Improve product listings by using data insights to highlight key features and benefits that resonate with customers. This can enhance the appeal of listings and increase conversion rates.  Quote of the Show:Building brand awareness on Amazon is increasingly challenging due to the influx of Chinese sellers driving a race to the bottom. While Amazon has invested in making brand presence important, they've also created an environment where the brand itself seems to matter less. Brand analytics and tailored promotions add complexity, as they target audience groups rather than emphasizing the brand's true value. Links :LinkedIn : https://www.linkedin.com/in/noahwickham/Website :  https://myamazonguy.com/YouTube : https://www.youtube.com/@MyAmazonGuy/featuredWant To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

Join Bradley Sutton, as he explores the intricacies of Amazon product launches with the updated Maldives Honeymoon Launch Strategy. He'll walk you through optimizing your product launches during Amazon's critical honeymoon period, sharing his hands-on experience and the latest insights from his recent testing. Learn how to utilize Helium 10's Blackbox tool for effective product research, identifying opportunities with low title density to give your product a competitive edge. We address the evolving landscape of AI and algorithm changes in Amazon, reassuring you that the fundamental principles of successful launches remain robust. Discover advanced keyword research strategies using Helium 10's Cerebro tool to enhance your product's visibility from day one. We explain how to identify crucial keywords by examining competitors' rankings and uncovering hidden opportunities through niche keywords. By focusing on keywords where top competitors are already advertising, you'll ensure comprehensive keyword coverage and improve your product's relevancy signals on Amazon. Additionally, Bradley shows you how to leverage thematically related products frequently bought together with your competitors' items to optimize your listings and advertising efforts. Finally, he'll guide you through creating compelling Amazon listings that resonate with potential buyers. Learn to prioritize relevant keywords based on competitor performance, avoid keyword stuffing, and craft emotionally engaging content. Bradley emphasizes the importance of customer reviews and the effective use of images and bullet points to highlight product benefits. Plus, he shares his experiences with test listings to ensure a smooth launch and offers strategies for balancing expenditure and maximizing ranking during the critical launch period. Whether you're launching a new product on Amazon or optimizing an existing one, these insights and strategies are designed to help you succeed in the Amazon marketplace.   In episode 600 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Maldives Honeymoon Amazon Product Launch Strategy 08:33 - Keyword Research for Amazon Launch Success 16:16 - Utilizing Cerebro Historical Trends for Keywords 20:30 - Identifying Related, Non-Competing Products 20:37 - Strategic Keywords for Amazon Product Optimization 23:57 - Effective Amazon Listing Optimization Strategy 28:04 - Optimizing Amazon Listings for Success 28:54 - Launching a Test Listing Strategy 34:04 - Setting List Price Strategy for Sales 36:13 - Amazon Product Launch Strategy and Pricing 37:10 - Amazon PPC Strategy and Optimization 41:18 - Strategies for Amazon Discounts & Price Management 45:13 - Amazon Listing Relevancy and Ranking Strategy 49:36 - Product Launch Success With Amazon Relevancy  53:26 - Annual Amazon Launch Strategy Review ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: All right, guys, it's episode 600. You know what that means. It's time for another Maldives Honeymoon Launch Strategy. I'm going to be giving you guys, step by step, what you need to do in order to have the best launch that you can have for your Amazon products. How cool, is that? Pretty cool, I think. Black Box by Helium 10 houses the largest database of Amazon products and keywords in the world. Outside of Amazon itself. We have over 2 billion products and many millions more keywords from different Amazon marketplaces, from USA to Australia to Germany and more. Use our powerful filters to search through this database for pockets of opportunity that you might want to get into with your first or next product to sell on Amazon. For more information, go to h10.me/blackbox. Don't forget you can save 10% off for life on Helium 10 by using our special code SSP10.   Bradley Sutton: Hello everybody and welcome to another episode of Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers, as of any level in the e-commerce world. All right, and for you guys watching this on YouTube. You saw me do a dramatic transition from the pool. I'm here in the Maldives at a new resort that I've never been in, and I'm recording this as I do every year the Maldives Honeymoon Launch episode. This is now like the eighth version, I think. We used to do it every 50 episodes on the on the like the hundred and the 50. Uh, now we only do it every 100 episodes. So about once a year I come out here to the Maldives on my own dime I'm paying for this myself, and then I just take a couple of day's vacation and also record the episode for Maldives Honeymoon Launch Strategy. All right, so if this is your first time listening to one of these, you don't need to go back and listen to the others, because every year I update it.   Bradley Sutton: But basically, just a brief history is I started really focusing on what can give you the best bang for your buck for launches, and we all know about the so-called Amazon honeymoon period, where you get a little bit more bang for your buck when your product is just coming out. But then I started noticing things that gave me like that extra oomph, like a very special honeymoon, which is how I came up with the name Maldives Honeymoon, and that's why I am here and, for dramatic effect. I always come here to Maldives. I'm here at a resort I've never been it's the Huvafen Fushi Hilton, I believe it's called, but really great resort out here. And I'm here on my last day and I wanted to go ahead and share with you guys the new strategy.   Bradley Sutton: So what we're going to be going over today is I'm going to go over, first of all, this is like version 6.0 of this strategy, where we are going to just break down what are the steps. And this isn't just me coming up with these steps. I've been testing it the last year. I've been testing stuff this month, last month, the previous month. I'm constantly doing tests to make sure, hey, what is the best strategy? And guess what, guys, if you listen to episode 500, the last time I did one of these episodes it's different than what I'm going to talk about today, because things on Amazon do change over time and that's why I do these every 100 episodes. So we're going to first go over the list of what makes up this strategy right now and then I'll give you guys, I'll show you guys, some examples of some things that I did, you know, show how I even came up with this, why it works. All right.   Bradley Sutton: So first let's talk about product research. You know, the Maldives Honeymoon Strategy actually can doesn't always have to, but it can start with your product research when you're finding a new product to operate. I don't always just have the Maldives Honeymoon Launch Strategy in mind, but it's something that allows me to kind of like, pick the cream of the crop. Okay, so one of those features that I look for is a low title density. In Helium 10 Black Box, you use the filter under keywords for a title density. That means how many listings on page one, um, have this exact search keyword in the title? Uh, now, first of all, hold on.   Bradley Sutton: Let me just back up really quick, and one elephant that's in some people's rooms, not in everybody's, is hey, wait a minute, isn't launch and creating listings and things completely different now, here, towards the end of 2024, because of Cosmo Algorithm and Rufus and this and that. And first of all, just spoiler, no, 100% the same. I'm not doing anything differently, differently. That being said, I'm going to go deep into I might have already been dependent on when I'm recording this, but I'm going to go deep into another episode where we talk about, uh, what the future holds because of you know, AI and different things. But the beauty is that don't listen to people who are trying to say that, hey, everything has changed right now because it hasn't, I am not doing anything differently because of AI and I'm having the exact same successes now.   Bradley Sutton: The reason is because I have never been one somebody just focusing on keyword stuffing or keyword relevancy as the be all filter and stuff. If you're doing that, yeah, your launch strategies would have gone out of fashion years ago, because Amazon searches evolved before AI, before so-called Cosmo or Rufus and things like that. No, you got to do more than just stuff your keywords or your listings with keywords. Right, we've been teaching that you have to have the customer in mind when you guys are coming up with your listing, when you're choosing keywords, and not just have the Amazon algorithm in mind. Okay, and that's what we've always, even though the kind of strategies have changed. That's what we've always focused on in the Maldives Honeymoon Strategy is you're balancing Amazon algorithm with the customer and, again, nothing has changed, even though there's Rufus now and there's, you know, develop algorithms. If you're still doing that, you are a hundred percent fine. So don't get confused with people telling you that, hey, you've got to completely change everything you do or else you're completely irrelevant to the Amazon algorithm. Now, that being said, I hope nothing changes in the three weeks that from the time I'm recording this to the time I am releasing this, because I actually am recording this before Amazon Accelerate. Who knows, maybe something will come up from Amazon Accelerate that completely changes this.   Bradley Sutton: I was teaching the Maldives Honeymoon Strategy to do refunds and giveaways for a year, year, for like two years. So the Maldives Honeymoon Strategy, you do a giveaway and you rebate them. Why? Because that was allowed by Amazon until the. I was teaching that till the very day it wasn't um. So, like I don't like to be the one who speculates about what could change, what does change. I'm going to tell you what's working, and you know we can, you know, kind of have in mind, hey, well, what could, but not to the point where it distracts you from what is working. And so that's what I'm always going to do. I'm going to give you the facts, guys, without speculation or things about what might change. And then the instant that something does change, or Amazon announces some policy shift or they announce something that you know the different way that you have to make your listings, we'll go ahead and shift them all these honeymoon strategy, right. So just keep that in mind. Everything I talk about right now has nothing to do with AI and different things, because these strategies are working right now, even though there's, you know, Rufus and different things like that. All right.   Bradley Sutton: So again, going back to the product research, low title density is something I look at because that gives me an idea. If some of the main keywords in a niche have a low title density number, that means it's going to be really easy for me to get to page one of those search results, because that's just one of the ways that Amazon algorithm works. How it says that something is relevant for a keyword is like hey, is that keyword in the title? And if there's not that many listings that have that keyword in the title, well, it's like okay, well, maybe this listing isn't that important for this keyword, all right. So that's one of the factors I look at. Another thing I could look at again, not like I'm only looking for this, but it's just stuff that gives me more confidence when I do launch, especially if I have like five or six options and I'm like all right, I only want to launch one or two products, which are the one or two that I'm going to do first. Well, these are the things I'm looking at. So another one is I look at Brand Analytics and I'm looking total domination of one or two products, you know, because they're getting the majority of the clicks, the majority of the purchases, or, on the flip side, is the top three clicks. Do they only make up like 10% of the conversions, meaning 90% is wide open. I can go either way and it'll give me some confidence. It says, hey, if just one listing is dominating the clicks and the purchases, that that and I don't think that listing is that great or that product is that great that gives me some confidence that, hey, maybe I can go in right away and from day one, maybe dominate a little bit. Right On the flip side, maybe, if it's wide open, I'm like, oh shoot, people are just buying all kinds of products here on page one, the top three click products only make up 10% of the sales. That could give me some confidence too that, hey, I can have a lot better conversion share than these top three click products. That's just one of the things I look at as well.   Bradley Sutton: Another thing I like looking at is in Amazon not even Helium 10, but in Amazon product opportunity explore. I look at the conversion rate for the keyword. All right, so in the conversion rate, if it has like less than 1%, I'm like, wow, this is great. That means that out of every 100 searches, less than one person actually buy something when they search at that could be an indication that there's opportunity, that people aren't finding what they're looking for. I can actually I said not in Helium 10, but for those of you who don't have Helium 10, yeah, use Product Opportunity Explorer. You can do that inside of Helium 10 with the keyword sales metric. All right, so we have estimated sales, and so if you have a huge differentiation between search volume and keyword sales, guess what? You found a keyword where it not many people are seeing what they're looking for and thus people aren't buying it. And so that means, if you can figure out what's the gap, why are people searching for this, but why aren't they buying anything on the page? Now, all of a sudden, you've got a huge advantage and that could be a great opportunity to get in a certain niche. So these are some of the things I look at, even before we're talking about launch, even though I know this is a launch episode. Those are some of the things that help me decide which keywords I'm going to launch.   Bradley Sutton: Second step, before we even get to the launch, is the keyword research, and this is the key right. This is super key, and this is where I really think that you know, even though you can do launches without Helium 10. Guys, if you're using another tool that doesn't have these things I'm about to mention, you are leaving lots of money on the table with potential keywords, and so let me go over those. Now. The first thing I like to do is I'll put in 10 or 15 of the top competitors into Cerebro. Okay, so I'll take a baseline product, throw in 10 competitors, 15 competitors, minimum five, unless I'm in a brand-new niche where there's not much to look at. Let's just pretend that we're talking about something where there are at least five competitors that I can look at.   Bradley Sutton: First thing I do is I just hit the one click button top keywords in Cerebro. That gives me all of the keywords that most of the top competitors, or most of these top competitors are all ranking for, and they're ranking highly for, instantly. These, I know, are my keywords and so I'll take that, put it to you know, like a keyword list, that I have my keyword list. Next thing I do is I look at the opportunity keywords. It's another one click button. I hit opportunity keywords and now that shows me, hey, where the keywords were a maximum of only one or two products are crushing it and the others, like, are not even in the ballgame. Because that gives me a list of keywords that you know I'm going to go ahead and not have some. You know as much competition. You know those top keywords, everybody's competing for it. That's great. I need to know that. Those are the most relevant keywords, usually to a niche. But these opportunity keywords the reason why we call it opportunity is because, hey, these are getting sales for maybe one, max, two products. The others might not even know about this keyword. They're not even ranking for it really. So that could be an opportunity for you to come in.   Bradley Sutton: Instead of having a keyword that you're competing with all 10 or 15 top competitors You're just competing with, you know, like three or three, one or two, right, all right, so that's another one, Now, by the way, guys, I like setting up two different keyword lists. I put everything into a main keyword list, all right, inside of Helium 10. But then I set up a second keyword list. Now, this is something new, I haven't done this in the past but where I'm putting in some of my like outlier keywords, where I'm like hey, this is not going to be one of the top keywords, but I want to make sure I have this in phrase form, all right. So, like I'm looking for another like 10, 15 keywords that I'm going to put in this special list, 15 to 20, maybe even more, maybe I can go up to 30. I still want to put my main keywords in phrase form, but these are the ones where it's not going to have a highly competitive performance score. I'll talk to you a little bit about that later, but I still want to make sure it's like making a mental note hey, these are the keywords I want to put in phrase form, even though they might not be one of my main keywords. I'll explain a little bit more why later.   Bradley Sutton: Now the next step I do in Cerebro again. I do in Cerebro again, we're still looking at those keywords where I did 10 to 15, is. I want to look at where one competitor is ranking in the top 10, at least just one. Forget about what the other guys are ranking for. What are all the keywords where one guy is ranking the top 10 out of those 5, 10, 15 competitors? Copy those keywords to my keyword list because hey, those are keywords getting sales for one of my competitors. Why can't I get sales for it? It's not always going to be the most relevant keyword, right? So some of them are random. Obviously, a lot of brand names are going to come up. I'm not putting in brand names, keywords into my  listing. I would obviously exclude those. The next step is hey, where is just one competitor ranking in the top 50? It's making it a little bit more broad, like it's not going to be hated for it. And, by the way, the more keywords that you put in your listing that you share ranking with these other competitors, it's setting you up for success from day one as far as relevancy to the Amazon algorithm, because Amazon remember, if you have a brand new product, amazon doesn't know what your product is, it just can go by what's in your listing, and so the more that you can relate yourself to other products with established histories. It means from day one it's going to be like, okay, we're going to give a shot to this product for these other keywords, because it looks similar to this other listing, right, but uh, you know it, or because it has the same keywords, but you know, we're not exactly sure it's relevant for this. But let's give it a try. That's. That's kind of like how the honeymoon period even works.   Bradley Sutton: Uh, the next step is I'm going to go for, uh, something new-ish I've been doing just to get more keywords is 75% of the top competitors are ranking for a keyword, just ranking at all, all right, so obviously this is some keywords. I could have some completely off the wall keywords here, but here's the thing 75% of the top competitors. That means if I had 10 competitors that I put in Cerebro, I need at least seven or eight competitors all ranking for it, anywhere between one and 306. And the reason is maybe people aren't getting sales for it, but there's a reason. Most keywords have 1,000, 10,000 products indexed for the keyword. That means searchable, but only seven pages of search results come up. Right, only 306 listings come up. Now, if you can find keywords where maybe nobody's even ranking that high for it, but they're all in the top 306. Now, all of a sudden it's like, hey, this is probably somewhat relevant. Maybe it's not to the customer yet, but to Amazon. There's signs that Amazon has said, hey, this deserves ranking.   Bradley Sutton: Now there's where Helium 10 comes in. You use other tools like Jungle Scout or Data Dive, which is driven by Jungle Scout. They're only looking at the top, I think, 100 or 150 ranks, so you're going to miss out on tons of keywords. I'll be doing another podcast later where I talk a little bit more about how many keywords you miss out if you're using another tool. But that's one of the main advantages or not one of the main, but one of the many advantages I should say of Helium 10 is we're looking at all the ranks, all right. So if you're only looking at the top 150, you can miss out on some valuable keywords, on some valuable keywords.   Bradley Sutton: Next thing is another Amazon or Helium 10 only metric of Amazon recommended rank. Remember, Helium 10 has a direct connection with Amazon for the relevancy score, which we call Amazon recommended rank. It's because it's what Amazon recommends that you advertise for due to relevancy, all right. So I want to see what are the keywords that 75% of the listings again, seven out of 10, three out of five, you know, 10 out of 15, uh, 11 out of 15, actually I should say are all have or are all on this Amazon recommended rank. That means they're all on Amazon's relevancy radar and it's a top 200 average. All right. In helium 10, you can pick the Amazon recommended rank average. So that means across the board that on average it's one of the top 200 keywords that Amazon thinks is relevant, all right. So again, these are keywords that you're not going to find in other tools, but these can help you get these little sales, like one or two sales here or there. With some of these keywords. That's really going to help you get ahead of the competition.   Bradley Sutton: The last thing I'm doing in Cerebro with those top 15, 10, 5, 10, 15 listings is I'm looking for where 75% of the competitors are all advertising for the keyword. Now I might go take it a little bit narrow and say, hey, show me where at least three competitors are advertising in the top 10 positions. Then I know they're spending money and sure I'll run that. But at the very least I want to see where, hey, at least seven out of 10, at least 11 out of 15 of my top competitors. They're all showing up in the sponsor results, right up to 105 locations. Again, this is not something that all tools have. Some tools are only showing you where the top 40 or top 50 sponsored ads, but again, I'm looking, I like to look at the top seven pages, because if they're showing up in the top seven pages, their bid has got to be somewhat high, where it's even in the in the ballpark, and so if you're not looking at all seven pages, you could be leaving money on the table. So by now, at this point, I've got like a good two, three hundred or even more keywords. Not all I'm gonna be able to get in my listing, not all, definitely in phrase form, but this gets me on a good start.   Bradley Sutton: And one more thing that I like to do is I like to look at the historical trend. All right, this is another Helium 10 exclusive where, like, let's say, I'm doing looking into egg racks. Maybe, I think that in February, march, when Easter is coming, a lot of people are searching for different keywords. So I can hit this show historical trend and then I could look either at the product level or the entire niche level. Hey, what's going on in like February of the last couple of years and where were these products getting sales in February? And then it's kind of like taking a time machine in Cerebro, going back and looking all right, let me go ahead and pull all the important keywords in February and then I can see, oh, there's a whole bunch of keywords maybe that are not showing up right now. So, super important. This is something that is going to get you a lot of the historical keywords and the seasonal keywords that other tools just aren't going to show you, because it's only showing you what's going on now.   Bradley Sutton: Now the next thing I do is I'll take maybe three or four of those top keywords, the ones that had the highest competitor performance score in Cerebro. What I'm going to do is I'm going to go ahead and throw those one by one into Magnet and then I'm going to filter down for Smart Complete. Smart Complete is showing me the long tail versions of that keyword in various forms. So in other words, for example, coffin shelf. All right, so that's for my coffin shelf. That's the main keyword. I put that in Magnet. Hit Smart Complete. It's going to show me probably not that many, because coffin shelf is in a huge keyword, I'm going to get a good 15, 20 keywords where it'll be like coffin shelf for men, spooky coffin shelf, Halloween coffin shelf, whatever things like that. But those ones might not have a lot of ranking yet for whatever reason. But I'm going to go ahead and copy those keywords. A lot of it probably came up in my Cerebro, but there's always going to be like two or three keywords that probably didn't come up in Cerebro but that there's searches for, especially if I'm using a search volume filter, and I want to get those in my listing too, because, hey, if my product is a coffin shelf, I want to know what are the different forms of coffin shelf that people are searching for. Let me get those in my listing as long as they're relevant. So I'll go ahead and do that in Magnet.   Bradley Sutton: Next step is I can do this either in Helium 10, which is actually easier, or I can do this in top search terms Brand Analytics in Amazon. I'm going to take some of those top competitors all right, those top five, those top 10, and I am going to go back in history and I want to see any time that they were one of the top three clicked and they had purchases. It's not just a matter of being one of the top three clicked. They could be one of the top three clicked forever, but if they never had purchases, well, is that really a valuable keyword for them? Most of the keywords I'm going to come up with here are going to have already been what I found in Cerebro, but every now and then you'll find some random keyword because maybe they just randomly were ranking for it one day, or they just randomly got shown in an auto campaign. They never even realized it, so they never had you know, other sales again other weeks. But I'm going to go back and look a week by week for the past six months or so. Now this is kind of a tedious task. Now, soon, Helium 10 in our Brand Analytics Black Box tool, you're going to be able to look at multiple date ranges, so it's going to be just a couple of clicks, a button. But right now, whether you're using Helium 10 or Amazon, it's going to be kind of tedious. You're going to have to go week by week over the past six months. If you really want to do this right and just look at all the keywords where they were one of the top three clicked your top competitors maybe only your top five and where they actually had more than 0% conversion share, meaning they actually had purchases for it. I'm going to put that to my keyword list. Some of those I might actually put to that special keyword list where it's my top keywords.   Bradley Sutton: Next thing here is something that's been in my Maldives Honeymoon for a while very unique once again to Helium 10, is you want to look at the frequently bought together of some of your top competitors? I'm not going to do this to all 15, but I'll put in my top five competitors into Black Box product targeting. Now, what this is going to do is it's going to show me for these products I can do it one by one or I can put them all in where what other products have shown up in the frequently bought together for these products. Remember Amazon, frequently bought together is showing you products that people bought in the same purchase experience. So, for example, it's not like the old metric that was customer also bought, you know where. Like maybe Monday I bought a coffin shelf and Wednesday I bought diapers, right, you know like, yeah, sure, that's one competitor or one competitor, one customer who bought those two things. But are those relevant? No, but then if something is frequently bought together in the same shopping cart experience, it's usually because they're kind of relevant towards each other, like maybe it's a coffin shelf plus like a spider web shelf or something like that, or it's a coffin shelf plus some spooky decor item, because somebody's you know like decorating their Halloween haunted house or something like that. Right? So what I'm looking for is not other coffin shelves and other coffin shelves are going to come up, because sometimes people buy two of the same products or whatever your product is.   Bradley Sutton: I'm looking for what are the products that are showing up and frequently bought together with my competitors or my future competitors that are completely different? Not, I don't want to say completely different, but I mean it's not a coffin shelf. So, in other words, I want to look for a product that's like a coffin shelf with a you know, bat shaped bath rug or something, where it's like oh yeah, obviously this person is buying this kind of themed stuff, but it's not a competitor. You know, a bat-shaped bat rug is not a competitor with coffin shelf. All right, it's two separate products, but there's relevance, there's a history of people buying the two. Now, the reason I'm doing that is because now I'm going to take those products. Maybe there are five products that are commonly showing up with my competitors, maybe it's 10. It's up to you, and then I'm one or two keywords of each of those products, all right.   Bradley Sutton: So let's say that, to my coffin shelf, one of the other top products that showed up in frequently bought together was a coffin-shaped light cover, like a light switch right, or a coffin-shaped toilet paper dispenser, whatever. It is right. What is the main keyword of that? Well, it's going to be coffin-shaped light cover or something like that. Right, I want that keyword in my listing. They're number one and they're number two keywords, like the most relevant keywords. If I were to flip this and somebody had a coffin bath mat and my product is a coffin shelf, what keywords are they going to choose for me? Well, they would choose coffin shelf, right, you know for them. Now, why is this? This is something unique. All right, I want to be related to these products from day one. I don't I'm not making some wild guess that people who are interested in coffin shelves are also going to be interested in this coffin shape, like I know Amazon is telling me people are buying these products together.   Bradley Sutton: So how does it benefit me by having this kind of, this other product, which is doesn't describe my product, being indexed for that keyword? Well, it just sends that little relevancy signal to amazon saying, hey, Amazon, you know this, this product has this keyword in here. You know when I'm doing now, when I'm doing my product targeting, from day one usually I'm going to be able to target that other product. You know those are the products you want to target. If you just have, if you, if I have a coffin shelf and I don't have any of those, uh, coffin, you know light cover keywords in my listing eventually will I show up pin product targeting. You know sponsor display ads and things like that probably. You know when I went in an auto campaign, you know Amazon might one day just show it or you know, in some other kind of product targeting maybe you know I'll get impressions. But I want to start getting those impressions from like day one of my list and then, if I actually am indexed for that keyword, it's like it's going to give me a lot better chance from day one to start showing up in product targeting and then, uh, you know, I I'm hopefully going to get sales from those product targeting ads because I see a history of frequently bought together. So that's another uh set of keywords that I'm going to go ahead and want to put in my listing.   Bradley Sutton: Now another part, uh that doesn't have to do with Helium 10 is using Product Opportunity Explorer. Probably 98% of the keywords I'm going to see in product opportunity to explore I already got from Cerebro or Magnet or Brand Analytics or one of these others, but every now and then there's maybe some new up and coming keyword that might not be in the other ones. So this is kind of like a nice little bookend. And obviously, for those of you who don't have Helium 10 for whatever strange reason out there you're one of the few top sellers who don't use it Well, you kind of have to use only Product Opportunity Explorer. But I'll put my competitors into Product Opportunity Explorer and check what niches they're in, or if my main keyword has a niche on Product Opportunity Explorer not all main keywords do. I'm going to look at the other niche keywords and I'm going to get that and go ahead and put it in my keyword list as well.   Bradley Sutton: All right, next up is the Listing Optimization. This is key. All right, all those keywords from my two lists I'm throwing into Listing Builder. Okay, it could be 300, 400 phrases, I'm not sure. Well, Listing Builder immediately is gonna break down my phrases with my individual keywords. Now, remember the top keywords. By the way, at the same time I'm gonna bring in all of my competitors, those 10, 15 top competitors. I'm importing them into my Listing Builder. I think this is only a diamond in a plan so that you can see those competitor performance scores that you see in Cerebro. So now I know what are the most relevant keywords. What are those top keywords is because those probably have a CPS score of like eight, nine or 10. And how I'm going to prioritize this now is hey, even though it says 400 phrases or 300 or 100, there's no one number that's right or wrong. But however, many phrases I have, now I know, hey, I'm only picking, like a top 10 or 15 phrases, the ones that are the most relevant with that high score, to make sure I have in phrase form, plus any of those other keywords that I'm like.   Bradley Sutton: Hey, I you know, maybe I found this keyword in Brand Analytics, or maybe it's one of those opportunity keywords, or maybe it's something I'm going to go ahead and, you know, make sure those get in phrase form. The rest of it, guess what? All I have to do is make sure that those individual keywords are in there once. And where am I listening? Because if I have 300 phrases, they're probably you know, that's probably. You know three, maybe let's just say they have three words each. There's probably 900 words in those 300 phrases, right? It doesn't mean I have to put 900 different individual words. Those 900 words. There's probably only like 200 or 300 individual words that are unique. The rest are just duplicates of each other, right? So then what I would do is, hey, the Helium 10 Listing Builder is already taking out those duplicates. I just got to make sure each of those individual keywords I have somewhere in my listing. Now, at this point I can have AI and Listing Builder, kind of just like you know, make me a rough listing, or I could just write the listing.   Bradley Sutton: A couple things, remember when you're making the title all right, pick, put your best keyword in the title for me Coffin Shelf. Coffin Shelf is going to be there. If it's an egg holder, maybe egg holder countertop. But then what I'm going to do is there another top keyword like Gothic Decor? I'll stick that. It's the Coffin Shelf and Gothic Decor. They're not even nested keywords. But if I've got two top keywords I can usually find a way to put two top keywords in my listing. But here's the thing Once you do that, now use the helium 10 to see what are those root phrases. That, if it's a two-word root or more, now what happens is now I'm going to be like hey, what are some nested keywords I can use? You know, an example I've always used is maybe I have my main keyword is egg holder and then additional keyword egg holder, countertop. Egg holder, countertop for kitchen. Rustic egg holder, rustic egg holder, countertop for kitchen. If I put the keyword in my title rustic egg holder, countertop for kitchen, I've got like five, six phrases in phrase form right there, because Amazon is not making me you know it looks at those phrases just in the order of the words that it's at. It's not. It's not making me put those phrases all separately. So that's what you should do. Pick your two top keywords and then see what other nested keywords can you put in there, so you can kill a couple birds with one stone, for you know, sending those relevancy signals to Amazon that, hey, this is what my product is about. Now the rest of my listing again, I'm focusing on trying to get those key phrases in phrase form in my listing.   Bradley Sutton: But again, do not just keyword stuff. It's not just about, hey, I need to put these keywords this many times, et cetera. Listing builder we have some tool or some scoring that will help you to know what kind of score you have, but you have really got to write to connect to the customer when you're ranking your listing. This doesn't have to do with the launch per se, but again, this isn't necessarily about it. This is nothing new, guys. We've been taught. I've been talking about this for six years since I've worked at Helium 10. You have got to use review insights in Helium 10 to look at your competitors, reviews. What do people like about it, what do people not like about it? Talk about it in their coffee, right? Is that a keyword? No, but I'm going to write about that. I'm going to put that in my image. I'm going to show if I had collagen peptides, somebody at a kitchen table, you know, pouring it into their coffee, because that's how people are using. I'm going to talk about that in the bullet points.   Bradley Sutton: Again, not to send a relevancy signal for a certain keyword or to rank for in my coffee. I'm not trying to rank for in my coffee, but I'm trying to connect with the customer. And, by the way, guys, going back to what I said before, if something changed, you know, as things change with AI and Rufus and things like that, you know somebody might ask a question like hey, how can I find the best you know collagen peptides that'll fit in my coffee? Well, guess what? You're going to be the one that has that in your listing. So the Amazon AI is going to relate it to your product. But again, that's not the reason to do it. It's not because, oh yeah, Rufus is out there now. That's why you should put this. No, I've been talking about this for six years, even before there was a such thing as Rufus, right? So, again, make sure you are talking to the customer in your listing as well. Make those emotional connections with your customer. What problems does your product solve? What are the use cases? And I'm talking about images, I'm talking about your bullet points, your description, your A plus content. Speak to the customer, then you don't have to worry about fancy stuff, about AI and whatnot, because you're already covering your basis.   Bradley Sutton: Now the next aspect here is something I just released last year in episode 500, which I hadn't talked about before, and that's making a test listing. The reason why I want to make a test listing nowadays is because I don't know what's going on, but there are so many times where it seems like Amazon gets confused about products from the get go. I've talked about this before, but how this came up or how I discovered it, was because I was launching these coffee socks. And then what happened was, when I say coffee socks, it's socks that had a message on the bottom where it says hey, if you can read this, bring me coffee. And so I wanted to rank for coffee gifts for women or gifts for coffee lovers and things like that, and I couldn't even get impressions in PPC.   Bradley Sutton: And then when I ran the relevancy test that only you can get in Helium 10 with Amazon recommended rank, the coffee keywords were not even in its top 20. All the top 20 keywords was like oh, you know, black sock and pink sock and black shoe. And I'm like, oh man, amazon is completely confused about this product and I was like, well, it kind of makes sense because you know coffee is in the grocery category, right? My product? It's a sock, it's in the fashion category. Amazon probably thinks that. You know why does this product need to be relevant for the coffee related keywords, right? So this is what happens sometimes when you just launch a listing and then you usually have to like all right, I need to opt to reoptimize my listing. I need to send traffic.   Bradley Sutton: By the way, one of the best ways to get relevancy for keywords you are indexed for is using the old school two-step field ASIN URLs. All right, you can. You can pull one of those eight field ASIN two-step URLs by using index checker and then just give that to like four or five people. This is not against Amazon terms of service. Am I trying to rank? Am I trying to increase my ranking for a certain keyword? No, that's against Amazon terms of service. We used to do that all day long, you know, five years ago, that used to be part of them all these honeymoon strategy. The reason why this is not against terms of services I couldn't care less about ranking. I mean, maybe later I want to rank is just get a couple of orders for using one of those URLs to send that relevancy signal.   Bradley Sutton: I'm going to show you some examples about how amazing that works, where, in two days, I can get that Amazon relevancy for that keyword. That I didn't, and so that's what I did for my coffee listing. I do it for other listings. But anyways, these are things that you're testing. Maybe that doesn't work, maybe you have to do send a search find by which, again, is against Amazon terms of service if you're trying to rank. But if you're just trying to send relevancy, there's nothing against terms of service for that for now. But anyways, if you're trying to launch a product and you're in the honeymoon period and you're trying to figure stuff out and test and like, all right, let me check back tomorrow. Did this affect my relevancy? Do I get PPC impressions? Now you're losing days of your honeymoon.   Bradley Sutton: You want to hit the ground running from day one of your listing, right, and so it's important to make a test listing to see, hey, if, is Amazon confused? Oh, yes, if, yes, well, now what steps do I have to take to fix it? And then now you know, when you make your real listing, you know exactly on day one, exactly what you have to do, instead of trying to run these experiments. The other reason to do test listings is you can test your PPC. Are you getting PPC impressions from day one on all your keywords? If not, again you might have to do some relevancy switches on there. What PPC bid gets you in the top four positions? If you launch your product without this, it's fine. You'll know within four hours thanks to Helium 10's keyword tracker that has boost. You'll know in four hours. Oh, I need to raise or lower the bid, but since you're doing this anyways, might as well figure out what that exact bid is. That gets you to the top of search, right. And now, once you've got that bid, hey, when you make your real listing and you make your real PPC campaign, your launch campaign, you'll know from day one exactly the bids. That's going to get you at the top of the.   Bradley Sutton: A throwaway ASIN. I use similar images. I don't want to use the exact same images. All right, I have to use a throwaway UPC like throw a, fulfilled by merchant listing up. All right, you know, put one inventory in, I'll put a high price, cause I didn't want to get purchases, maybe, right, and then? And then I just start playing with these things and testing. You know I run it through Cerebro. What is the Amazon recommended rank? Start my PPC campaign for it. Where is it showing me? You know I run my keyword tracker. I get all of this data so that when I make my quote unquote real listing from day one I have all my ducks lined up in a row where I know exactly what I have to do.   Bradley Sutton: When you make your real listing but your product isn't ready to in Amazon yet, you know, make sure to put a future date. All right. Now be careful, though. All right, be careful. There's some listings that have this thing called street date, all right. So if you see four different dates, be very careful which dates you do. Before I used to just say, oh yeah, wherever you see a date for listing launch date and merchant, go live date or whatever just put some random date in the future and then, once the product actually gets there, then go ahead and change the date. But there's one of these things I'm going to talk a little bit about it later when I show you some real-life examples there's one of these dates that you can't change unless maybe use like a special flat file, which I haven't tested yet, but you can't change it, so you're locked into a pre-buy until then. So just be very careful when setting the date in the future.   Bradley Sutton: But you don't want to just create your listing and have your listing potentially active where other people can find that ASIN and like make it active in their, in their Seller Central, and now it's like counting days against your honeymoon period for you. You don't want to do that. So put your date in the future or just create the listing the same day. You're going to launch it. Those of you who have warehouses in the United States, like me, that's what I do. I don't put a future date always because I got the product in my warehouse. I turn on my Fulfilled by Merchant listing the same day and then I send the inventory to Amazon and I'm getting orders from day one. All right, you got to do one of those things. You've got your regular listing, everything is set up. It's launch date, all right.   Bradley Sutton: What do you do? I keep my product at what I want my list price to be. Maybe I want my list price to be above what my regular price is going to be. Um, let's just say your regular price. You want to target a 39 99. I want to maybe set a list price at 43 99. Just give me some leeway down the road price, set that as a baseline price and give me the best chance to get that strikethrough pricing. Okay, so if it's going to be $43.99, I have five people lined up, not giving them, like you know, search, find, buy. I'm not giving them, you know, URLs to try and rank for, unless you know it's to send those relevancy signals. Maybe I can do it as a combined thing, but I get five people to buy at a full price and then that sets that baseline price. It gives me the best chance to be able to have that strike through price because I want to do a big discount in the beginning.   Bradley Sutton: Now, other things that don't work to get the strike through price. I tried once to use a social media coupon code. I did a social media coupon code and I was like all right, $43.99. And then I had people use the social media coupon code, do it. Five of them didn't work to get the strike through price and it doesn't set that off and on. When it does work, is doing a coupon, all right, I can do a coupon, um, you know. Or a promotion, promotional price, where it's a clippable coupon, uh or uh, a promotion, that's on the page right when they click it. That sometimes works. But if you're just worried about like, oh, I'm not sure it's going to work out, the best thing to do is just get the full price. Uh orders five of them.   Bradley Sutton: Now, once that's ready, I immediately go ahead and start my PPC campaigns. Now, what I've been doing is I have one PPC campaign. It's going to be a throwaway campaign, as in. It's only going to last for maybe one month. I call it my launch campaign and in there I put my top five or 10 keywords that I'm trying to rank for. Again, it includes maybe only two or three main keywords that I'm really trying to rank for and then six to 10 of the supplementary keywords, using that same principle about how you make the title having keywords nested together, like, if the keyword is egg holder countertop, then I'll have large egg holder countertop, egg holder countertop, kitchen, et cetera, et cetera. I'm launching all these at once and I'm doing a fixed bid, no bid modifiers, just a fixed bid down only. No, just a fixed bid.   Bradley Sutton: And then what I'm doing is I put that PPC bid that I know is going to get me those first four PPC positions. And if I didn't do that test listing, no problem. I just put those keywords in keyword tracker, turn boost on. Within four hours I'll know did it get me that top ranking or a sponsored rank or not? Now what I'm doing here? The whole point of this is I'm trying to get enough orders for the CPR number that's in Helium 10, which is how many products you have to sell after the search of a keyword over eight days to give me the best chance. Now do you have to do all of the CPR number to get on page one? No, sometimes I'll do it with even half or even 25% of that CPR number. I'll go ahead and be on page one already, but the full CPR gives you the best chance at sticking on page one afterwards. All right, and now I've got that PPC campaign set up, I'll go ahead and set up in Helium 10 Adtomic my other campaigns as well, but with lower bids. That's my exact match campaign my research, which is a broad match campaign. My auto campaign, my sponsor display targeting campaign, my sponsor brand video campaign. Sometimes I start from day one, two, just with lower bids, just because I want to get some residual sales, but other people don't like to do those right away. Either way works.   Bradley Sutton: There's reasons to do it and not to do it. The reasons to do it is like, hey, when you're in your honeymoon period, you just get so much love from Amazon, it's going to show you across the board for all these keywords, right? So that's why I do it. But then the drawback is, if you have this huge, huge discount on your listing, you don't want just a random keywords where your product is showing up and then you're getting conversions and it doesn't even really. You're not even trying to rank for those keywords per se. Right off the bat. You know you're focused on those five 10 keywords. So then you know, maybe you don't want all your spend going to there. So that way I've done both ways before. You guys choose what works best for you.   Bradley Sutton: Now one thing as since I'm doing, you know I'm losing, but you're going to lose money, guys. I lose money my first month of selling, that's just that's for six years of launch. You lose. It takes money to make money, right? So you, you don't want to be losing more than you need to. So let's say, the CPR number for a keyword is 80, meaning I need 80 over eight days. That's like an average of 10 a day, like if I get 10 orders in one day for one keyword I'm monitoring those PPC numbers I'm going to go in and pause that bid for the rest of the day and then restart the next day until I get 10. All right, so that's just something to keep in mind that it's not going to help you rank. Stick your leg in anymore. If you get 25 orders that first day, right, and then that's not giving you a better chance. All you need is those 10, and then I'm going to pause it because I don't want to keep losing money when I've already done what I need to do to rank for that keyword. When I'm losing money on every order right Now, how do you do that big discount price?   Bradley Sutton: Well, what's the thought process here? The thought process of even doing a huge discount at the beginning? It's for two reasons. Number one is your product has no reviews. People might not even know your brand. You're trying to compete with products that do have reviews, even if they only got 50 or a hundred or more. Maybe you're doing a competitive niche. What reason would somebody have to buy your product if your price is the same, zero reviews. Maybe you had something in your image. This isn't guaranteed that you have to do it like this. Maybe you're the only product that has a laser that everybody needs on the water bottle or some weird thing like that. Well yeah, you don't even need to do any discount If everybody wants that because that's what they saw on TikTok, it went viral they're only going to buy your product.   Bradley Sutton: You can have your product more expensive than others. Those have thousands of reviews. You've got zero reviews and you'll get all the orders because you've got some special thing. But if you don't have that special thing, if you're just kind of similar, you just got a little bit better product than everybody else you've got to give incentives to people to buy your product without that trust, without that social proof of reviews, and to do that usually it's finding that price where it's like a person might not trust you yet but they're like shoot at this price. I'll go ahead and get it. All right for a couple of my products. You know like I had one product that my target price is going to be 24 bucks. To me that was like 12 bucks. It was like an egg tray for my coffin letter board that I was doing. My target price is going to be like $39. I had to launch at 17 because I just wanted to like make it a no brainer for people to get it all right. The other reason to have this low price, uh, is that's when I start my Vine, which is the next step of the honeymoon period is, start your Vine as soon as your low price goes active.   Bradley Sutton: Now, the reason is because the Amazon Vine reviewers there's two reasons, there's two reasons of this reason. Right, Amazon Vine reviewers, they only have so many products they can get for free before they have to start declaring tax or something like that. So, even though they're not paying for the product, they sometimes prioritize the lower price products so that it doesn't count so much to that monthly total that they have to hit or that they can't hit unless they hit that tax threshold. The other reason is it gives you a better chance to have a positive review from Vine. The Vine reviewers can see the product price and so if your product is full price $39, and they just a little bit kind of don't like the product, well, they might give you three or four stars when you're trying to get five stars because they're like ah, the value is not that great. I was expecting more. But now think about it. If they had the product, maybe they, they, they didn't like it too much. But then they remember oh shoot, this product is like $13. And I'm going to go ahead and give it five stars because it was $13. You like, like that, it's still a good value, all right. So you see how it could be a difference not always, but it could be the difference of you getting a three and a four star or a four and a five star, right. So those are the two reasons why I do a low price.   Bradley Sutton: Now the question is how to do low prices. All right, there's different ways, but you got to be careful because nowadays Amazon change again. This year we'll have you lose the buy box If you had a certain price using the sale price and then later you keep trying to raise it up. Like, at that price, I want to raise the $34. I started at 13. Maybe I go to 15. Once I hit like 22 or something, there's like no, no, you're you number of purchases at that new price point before I can go to something else. All right. So that's where you got to be careful. So there's different ways to do discounts. You can do a big coupon when you first launch, so you might want to do the coupon first, see how it works. You can just do a promotional price. All right, now you got to be careful.   Bradley Sutton: Sometimes those don't show up that that noticeable in the search results. You could just do a sale price on the product, right, especially that works if you get that strikethrough. Or you could do the discount. That's like something newish that Amazon just launched this year, the price discount section. But here's the thing If you're going to be doing this in phases, right, if you're doing a price discount, you're locked in at that discount and then the next thing you have to do is just go to that regular price, because you cannot go and say, all right, I'm going to do a 50-price discount now, in two weeks let me make that a 40. No, you can only go the other direction with price discounts. Amazon sets that as the cheapest price in 30 days and you can't just keep going a little bit higher. It's gonna say no, it's got to be at least 51 discounts now or something, something like that if your discount was 50. So then that's why sometimes maybe the first thing you do is a coupon and then the next thing you do is the price discount and then the next thing you do is like the sale price and then hope that Amazon gives you your buy box. But sometimes it doesn't. You're going to have to just grin and bear it and start raising that price up, little by little by getting those orders and raising that average price velocity. That whatever sets off Amazon's price. Um, you know, price matching, a buy box suppression that they do.   Bradley Sutton: Now, again, the whole reason of this, of this big discount whether it's 50%, 60%, whatever you're doing is you're trying to get that sales velocity on those keywords, on those PPC keywords, those launch PPC campaign that you're doing, you're showing up at the top of the search results. Somebody searched that keyword. They see you at the top, they click it, they buy it. That's going to help your organic ranking. All right. So just keep doing that until you can get reach organic rank that you're trying to reach. Now, once you hit that eight-day CPR mark or once you're just happy with your organic ranking, you turn off that fixed bid, turn off that target for that keyword, that you reach your ranking, that you like it. And then that's when I switched to that keyword, to my down, my down, only, my down only regular performance campaign. Because you know that fixed bid, I'm paying a lot of money for that position I want to dial back a little bit and just kind of, like you know, find what my evergreen bid is going to be. So you want to do that, one by one as you start achieving your organic ranks or your CPR number, until all of those in your launch campaign are finished, and then you just close, not archive, but just pause that entire launch campaign with all of those individual targets that are paused, all right. So that's pretty much the Maldives Honeymoon Strategy.   Bradley Sutton: Now let's go ahead and hop in and show you some of these things in action and what kind of results I had. Here's an example of one of the products I launched an 18-egg rack launch, all right. Here's my PPC campaign that I did, my launch campaign, and you can see that now they're all paused. But I had put a fixed bid and I had a very high bid here. Now look at this problem. This was like all the way back in June 14 to 16, three days. This was on my actual listing. I didn't do a test listing on this. Look at this for some of my keywords I was getting no impressions almost in three days. And for egg holder countertop my main keyword only 131 impressions in three days. I got this shows when my listing actually started was 614. All right, so this was terrible for the first three days of my listing. So I took the listing, I threw in a Cerebro, I ran it and I checked Amazon recommended rank. It only had me relevant, for whatever reason, for two stinking keywords. All right, kitchen decor and kitchen rack. Not even what my product is. And so now it's like okay, there's no doubt. Like obviously Amazon's confused.   Bradley Sutton: So then what I did was like I sent in my little Slack on June 16th. I'm like all right, I sent this to a couple employees here at Helium 10. I'm like hey guys, tomorrow, tonight or tomorrow can, can you guys do something for this case study? And it's also about my release date. You know I was testing something on my release date and I said hey, search egg holder countertop and then you'll see this product in the sponsored ads. Hopefully it's not. It's not showing you impressions. So it's like way down the line, you might have to go to another page because it's not giving me many impressions, but try to find it, click on that sponsored ad and purchase it. All right, and so that's what they did.   Bradley Sutton: Now, meantime, I had other issues with this listing Again. This is why I'm like saying you've got to do these test listings. Is, the pre-buy wasn't even like allowing me to launch this product and so, like I had to, I had this whole case I had with seller support, where I was trying to get that fixed, all at the same time that I was messing with my relevancy. So this, all of this, I should have done on a test listing if I had followed my own advice, but I was doing this on a live listing. Now, as you guys can see, right on June 16th, as soon as they started doing those orders, now, all of a sudden, I started showing up at the top. On June 14th and 15th, I was barely showing up, I was barely getting impressions. I was showing up in like number 50, number 55 for sponsored rank, right Now. Finally, I got my relevancy fixed, but then that's when I had this other problem where my listing just completely went dead and I had to fight for like two or three days to even get it working. And then I finally got it working back on June 16, June 17, around there, and so that's why you can see the sponsored rank increase.   Bradley Sutton: Now what was the result of those search find by? In order to send those relevancy signals Again, not for rank, but to send those relevancy signals to Amazon. Take a look at this to send those relevancy signals to Amazon. Take a look at this when I ran in Cerebro on June 19th, just three days after they did that relevancy signal push those three coworkers here at Helium 10. Take a look now at the Amazon recommended rank. Remember how it was only showing two keywords for Amazon recommended rank. Now it was showing multiple ones and it put that keyword that I sent the relevancy signal for egg holder countertop it had Amazon recommended rank number three, which basically means that that was the third most important keyword according to Amazon for this product.   Bradley Sutton: Now do you remember what I was getting for impressions in PPC? Like 200 total impressions over three days? What did sending those relevant signals to Amazon do for my PPC impressions? Take a look at this the next three-day period from June 19th when my relevancy got fixed to June 21st instead of 200 impressions, 5,000 impressions, 4,000 of that. What keyword was it for? Egg holder countertop, that one that I sent those relevancy signals to Amazon for. This works, guys. Now what happened to my organic rank now that I was able to finally start getting some impressions in PPC and really doing my Maldives Honeymoon Strategy? Look at my organic rank Now that I was able to finally start, you know, getting some impressions in PPC and really doing my Maldives Honeymoon Strategy.   Bradley Sutton: Look at my organic rank. I was on page two, you know, on the first few days of my listing, by June 20th, I was already on page one only one day later. And then by June 23rd, I was like in the top five on page one for my main keyword egg holder countertop. Uh, remember I was targeting other longer tail versions of that Fresh egg holder countertop. June 23rd in the top six positions. Another keyword fresh egg holder. All right, so that's part of egg holder countertop fresh egg holder. By June 23rd in the top 10 positions for that keyword. And I was able to stick the landing there Because of some of those sales velocity that I got. I got this new arrival pick badge. Sometimes I'll get the new arrival pick, sometimes I'll get other badges like the top new seller. These kind of will help your conversions as well. If you can get these badges, you can also see because I got those five orders at regular price Amazon gave me a strike through price and it said list price $33.97, my price $24.97.   Bradley Sutton: I did the same exact thing for a very similar product that was a 36-egg holder. I did now one for 24 egg holder. I was like pick the same exact keywords like a month or two later, do the same exact thing, just to make sure. Hey, I got to make sure this strategy wasn't just a fluke. Can I reproduce these results? And sure enough, the same thing happened. Before doing anything, I launched the product. I only had Amazon relevancy for kitchen rack, kitchen holder, kitchen decor, a little bit more, but still no egg holder countertop. But this time I was ready. So from day one I had more employees

Send us a textAmazon's Vendor Central purge is finally happening, and many accounts are being closed soon. If you're one of the sellers affected by this, don't worry, there's still time to switch to Seller Central. In this video, Steven Pope explains what this change means and how you can successfully move from Vendor Central to Seller Central.Steven Pope covers the challenges you might face, like understanding how FBA works, managing logistics, and handling payments and customer service. This transition can actually help your business. One of the benefits is that you'll finally have control over your pricing, which can improve your profit margins. Plus, you'll get access to better data through Amazon's Brand Analytics reports.If your account hasn't been closed yet, it could be soon, so it's important to be prepared.#amazonupdate #amazonvendorcentral #amazonsellercentral #amazonsellingtips → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.-----------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to the Vendor Central Purge00:30 - Notice of Vendor Central Account Closures01:00 - The Shift from Vendor Central to Seller Central01:35 - Challenges in Transitioning to Seller Central02:10 - Common Mistakes When Moving to Seller Central02:50 - Benefits of Seller Central: Price Control and Brand Analytics03:30 - Final Thoughts on Vendor Central and Future ChangesSupport the show

PPC auf Amazon ist ein Minenfeld? Felix Preiß von IMZ Advertise entschlüsselt die Geheimnisse hinter erfolgreichen Amazon-Werbekampagnen. Felix gewährt tiefe Einblicke in das Phänomen der Kannibalisierung und zeigt auf, wie man inkrementelle Verkäufe richtig misst und optimiert. Ihr werdet erfahren, warum einige Keywords, die organisch bereits stark performen, zusätzliche Werbeausgaben benötigen und wann diese besser vermieden werden sollten. In unserer Diskussion beleuchtet Felix die Unterschiede zwischen Fathead- und Longtail-Keywords und deren Auswirkungen auf eure Werbestrategien. Ihr erhaltet konkrete Strategien zur Analyse von Werbeausgaben und wie ihr sicherstellt, dass diese tatsächlich zu einem Anstieg der Verkäufe führen. Durch seine praxisnahen Beispiele macht Felix die theoretischen Konzepte greifbar und zeigt, wie man durch gezielte Maßnahmen die Sichtbarkeit und Effizienz der Kampagnen verbessern kann. Zum Schluss teilen wir wertvolle Tipps zur Optimierung eurer Marken- und Werbeaktivitäten. Erfahrt, wie ihr eure PPC-Kampagnen im Seller Central verfeinern könnt und welche Rolle Produkttargeting dabei spielt. Nutzt die Möglichkeit unserer monatlichen Networking-Calls, um euch mit anderen Amazon-Verkäufern auszutauschen und wertvolle Insights zu gewinnen. Seid dabei und maximiert euren Marktanteil durch gezielte Werbemaßnahmen! Herzlichen Dank an Felix für seine Expertise und die praxisnahen Tipps! In Folge 144 des Serious Sellers Podcast auf Deutsch, Marcus und Felix diskutiére 00:00 - PPC-Kampagnen 07:39 - Die Messung Von Kannibalisierungseffekten 22:46 - Optimierung Der Marken- Und Werbeaktivitäten 32:32 - Networking-Call Für Amazon-Verkäufer

Ranking in Real Time Part 3 In this episode of Ranking in Realtime, Colin Raja returns for part 3 of the series, focusing exclusively on finding highly converting keywords. Using past PPC performance data alongside tools like Datadive, Brand Analytics, and SellerSprite, Colin shares strategies for optimizing keyword selection to enhance campaign effectiveness for launching.   Key Focus Areas: PPC Performance Review: Analyzing historical data to identify top-converting keywords for launches and relaunches.   Tool Utilization: How to leverage Datadive, Brand Analytics, and SellerSprite to uncover new keyword opportunities and improve search visibility. Conclusion   By analyzing PPC data and utilizing powerful tools, sellers can identify high-impact keywords, enhance visibility, and boost sales on Amazon.   Missed Part 2? Colin explored advanced Amazon strategies, including category optimization, competitive analysis, semantic mapping, NLP models, and Amazon Recognition to enhance listings and predict user behavior. He also covered phased PPC strategies to refine keyword focus over time.   Check out Episode 1 to start from the beginning and learn more about ranking strategies on Amazon!   Looking for a Free PPC Audit? Visit Databrill.

Join Bradley Sutton in this episode of the Serious Sellers Podcast as we explore the vital importance of search volume metrics for Amazon sellers. We'll reveal why accurate search volume data is crucial for making informed decisions on listing optimization, PPC campaigns, and more. We'll discuss how to gauge demand in a niche and prioritize keywords effectively, while also addressing the limitations of Amazon's own search volume metrics. Listen in as Bradley addresses the misinformation circulating in the industry, particularly a misleading LinkedIn post comparing search volumes from Helium 10, Data Dive, and Jungle Scout. The episode highlights the flawed methodologies used in such comparisons and the significant differences between normalized and denormalized search volumes. Bradley clarifies the historical changes Amazon made to its search volume data and emphasizes the importance of fact-checking and accurate representation in tool comparisons. Lastly, we'll highlight the importance of maintaining civility in discussions about Amazon tools, particularly when it comes to the accuracy of search volume data. After conducting comparison tests, where we matched Helium 10's data against Amazon's only normalized search data, Brand Analytics, Helium 10 achieved an impressive 93.5% accuracy rate. In comparison, Jungle Scout scored 41.9% accuracy when evaluated against Search Query Performance, which uses a denormalized search metric. It's crucial that we provide our audience with reliable information. We are committed to addressing misleading information in future episodes, ensuring that our listeners receive the most insightful and accurate information. Thank you for your support, and stay tuned for more in-depth analysis. In episode 590 of the Serious Sellers Podcast, Bradley talks about: 01:52 - Accurate Amazon Search Volume Metric Importance 06:30 - Keyword Sales Is The Best Metric 07:11 - Addressing Misleading Information 12:19 - Debunking Jungle Scout's Blog On Keyword Accuracy Analysis 17:30 - Search Frequency Rank And Why It's Important 20:27 - Normalized vs. Denormalized Searches 20:58 - The History Of Search Volume In Amazon 21:22 - Understanding Normalized and Denormalized Searches 25:31 - Stop Comparing Apples to Oranges 26:20 - Let's Do A Real Test 27:42 - How Accurate Is Helium 10's Search Volume? 29:18 - Jungle Scout and Data Dive vs Search Query Performance Data 32:20 - Confusion Over Jungle Scout Search Volume History 35:45 - Bradley's Final Message ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Search volume is one of the most important metrics for Amazon sellers to help make decisions like Listing, Optimization, PPC and more. Now, who has the most accurate search volume out there Jungle Scout and Data Dive or Helium 10? Well, spoiler alert in today's case. Today I'm going to show you that Helium 10 wins with a 93.5% accuracy, with Jungle Scout coming in second at 41.9%. How cool is that? Pretty cool. I think. You want to know what keywords are driving the most sales for listings on Amazon. To do that, you need to know what highly searched for keywords the product is ranking for, maybe at the top of page one. You can actually find that out in seconds by using Helium 10's keyword research tool, Cerebro. Now, that's just one of the many, many functions that make this tool my favorite tool in the whole suite, and it's the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me/cerebro. Don't forget to use the Serious Sellers Podcast discount coupon SSP10. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And today, guys, we are going to have a special episode where I'm going deep. I spent a couple of nights without sleep working on this because things got me real riled up on this. All right, this is an important topic to me, and there's just so much misinformation out there that I was like I got to set the record straight. Bradley Sutton: Now the question is who has the most accurate search one? Well, of course, the first answer would be Amazon itself has the most accurate, because they're the ones who are providing information. Now, sometimes, though, it's not always the most useful though, like, for example hey, I'm trying to do research into a niche that I'm not selling in. Yet you're a little bit limited with being able to see search volume in Amazon. Search Query Performance for an existing listing. Great, all right. Uh, that shows you denormalized numbers. We're going to talk about what that means a little bit later. But if you're looking at, hey, well, the keywords that I'm getting traction for already, what is my search volume? There's nothing better out of a great apples to apples comparison as that. Now, the drawback there is you can only see what you're already ranking for you can't really like, put in your competitors and see their search volume. But again, obviously this is Amazon's platform. They've got the most accurate search volume. I'm sure they have multiple search volume metrics, some of which Amazon sellers can get at. Bradley Sutton: But let's just talk about this. Take a step back. Why is search volume important? Why do Amazon sellers rely on this metric so much? Well, there's a lot of different reasons. Maybe you're just looking for demand in a certain niche, for example. Hey, I'm looking into selling in this category. I don't see many products here with sales, so I can't really estimate demand because there's not enough sales. Maybe it's something newer, but there's a lot of search volume, right, because you could have a lot of search volume for something, but no sales yet because there's no competitors yet. All right, so that's something exciting. That's where search volume could be important. What about you've already decided to make a product right? The number one reason that we need search volume is prioritization. What do I mean by that? Let's say I've identified 200 equally relevant keywords. Obviously, all keywords aren't equally relevant. Let's just play devil's advocate and say we've got 200 keywords. That we've done in all of our keyword research and I need to put them in my listing. Bradley Sutton: Now, can you put 200 unique phrases in phrase form in your listing to send those relevancy signals to Amazon, to let Amazon know hey, this is my product. You know, you always want to put your most important keywords in phrase form in your listing. No, you don't have room for 200 separate phrases. You maybe have room for 15, 20, 25. Well, how do you prioritize? Which ones you're going to put in phrase form, which ones you're going to concentrate on? Right, if all things were equal, the one thing that is different is search volume, right? Hey, my most search ones of these equally relevant keywords. That's what I'm putting in phrase form. The most search ones of the most relevant. That's what's going in my title, right? Similar with you. Know, when you're deciding what you're going to do for PPC, hey, am I going to try to equally target all 200 words? No, I might try and like target 20 words at first, 30 words at first. Again, relevancy is the most important. But then the next metric is search volume. All right, you know, I'm not going to try and put a whole bunch of 1 million search volume keywords in one campaign and then another campaign with an equal number of keywords that have 100 search volume. That just wouldn't make sense, right? So, I'm sure all of you would agree with me that a search volume is something that is important. Helps us in many different ways as Amazon sellers. Bradley Sutton: Now here's the interesting thing. It's not always the number itself as the most important. When you think about search volume for prioritization, it's really the order in which they're in, right? That's one of the factors, not just the number itself, like, for example, um, you look at google trends, uh, google trends is not search volume, right? People have been using google trends for years and it's a scale of one to 100. Helps you prioritize, right? Brand Analytics, which you guys know I love. You know there's no search volume number in Brand Analytics. That's the data point that amazon gives and has been giving for like what, four or five years now. There's no search volume in there. It's just giving you an order. It gives you search frequency rank. Bradley Sutton: You're totally able to prioritize keywords not based on a search volume number. Like, if all you had was Brand Analytics and zero search volume number, guess what You'd be able to do almost everything you do right now, right? Even if there was no Helium 10, no Jungle Scout, no, anything. You just had Brand Analytics, no search volume numbers at all. That's enough information to prioritize. Now you might have to make your own little formulas or something like that to try and see hey, I only want the search frequency rank from, from, you know, 500,000 and up, or 500,000 below, I should say, you know. Or a hundred thousand and below, you know. Of course, you know you might have to do something, but still, you could get around, uh, get along without the actual search volume number. So, it's not necessarily the search volume number that's the most important. Again, it is which ones are searched more in comparison with whatever other keywords you have, right? Bradley Sutton: Now, of course, the best way to prioritize even more than just search volume itself or search order, is keyword sales, right? Not all keywords are created equal, right? You could have a 500,000-search volume keyword that generates, you know, the products on the page generate a hundred sales only because there's low, low buyer intent. You could have another keyword that's 500,000-search volume and it could generate a thousand sales because there's a lot more buyer intent. So actually, the best metric, of course, to prioritize if you're talking about, hey, what's going to potentially bring me the most sales is keyword sales. Bradley Sutton: Now, are you able to see estimated keyword sales by keyword? Yeah, Helium 10 can help you with that. Jungle Scout doesn't have that. I would assume that Data Dive doesn't. I have access to a Jungle Scout account. I don't have access to a Jungle Scout account. I don't have access to data. I can only monitor the biggest competitors out there. So, Jungle Scout, the last time I checked, no keyword sales. I would assume data doesn't. But if I'm mistaken, I apologize. Bradley Sutton: Now, why am I even doing this episode? How did this drama all get started and why am I so worked up?  Now, before I even get into this, let me just give a kind of disclaimer here. I'm pretty passionate about this subject. I might get a little worked up in this episode. I hope nobody takes anything personal. I'm even going to blur names over here. People can probably figure out by looking at posts and stuff where the party's involved. But again, I'm not trying to call somebody in particular out. So, I hope this doesn't come off as oh, I'm trying to like fight somebody in the backyard or something like that. All right, I just really get worked up about this kind of topic and when people are throwing Helium 10 under the bus, or when people are misleading others, intentionally or not, who are you know? Known figures like it just bothers me, all right. So again, I'm not going to try and throw any name, drop here personal names. I apologize if anybody ahead of time, if anybody gets offended. I'm just stating the facts. All right, just the facts, ma'am. All right. Bradley Sutton: Now, how did this all get started? It all got started with this LinkedIn post. Uh, that's somebody. I have no idea who this person is, I'm not connected to them, but somebody I think they tagged me. Uh, people tag me all the time on LinkedIn. I'm not that great on LinkedIn. I don't do the whole, you know, interaction with other people's posts, like I'm supposed to. But anyway, somehow this post did get on my radar and I have nothing against this guy who made this post. He, he's not an influencer in this space where I could say, oh, he should definitely know better, whatever. But anyways, here is how this post looks like on LinkedIn. Bradley Sutton: He was like hey, Helium 10 versus Jungle Scout versus Search Query Performance, comparison of search form. So, when I saw it, I barely skimmed it, because I get so many of these tags every day. I don't interact with hardly any of them, but he was like hey, why does helium 10 display three to four times lower search volume compare to Jungle Scout and Search Query Performance? Bradley, what are your thoughts? Blah, blah, blah. I use 80 keywords to compile the data, et cetera, et cetera, et cetera. Now, at the time I didn't really even look very closely at this, because I think I saw this graph that he gave and it didn't even show the keywords or anything. I'm like okay, it is what it is. This is just one of those things that I get tagged like on a million times. Bradley Sutton: But then what happened later is at the top of my feed, somebody who I am connected to and again is at the top of my feed. Somebody who I am connected to and again who I think is a very, one of the most respectable, uh, respected, people in the space, put out this message where he reposted it and was like hey, this, this dude did an analysis where he did 80 keywords that analyze with Data Dive and Jungle Scout compared to Helium 10. And he was questioning which one is most accurate and I told him to check Search Query Performance. All right, so there's strike one. I'm like why would you do that? What does Helium 10 have to do with Search Query Performance? All right, we're going to talk about that. Why? Why, this is such like a no brainer. Like why in the world is this person doing that? But let me keep going here. He says oh, after doing this, he found that Data Dive was within 5% accuracy for this keyword and Helium 10 had a deviation of 70. All right, this data is crucial. Bradley Sutton: So now, all of a sudden, I'm starting to get pissed. I'm like this this is ridiculous. Helium 10 has nothing to do with Search Query Performance. Uh, you know whether Data Dive or Jungle Scout is. You know, we'll talk about that in a little bit. But like, why are you even bringing Helium 10 into this conversation? It's ridiculous that this other guy had mistakenly compared the two, thinking it was the same. But again, he doesn't work for a SaaS company. He doesn't know. You know the ins and outs of he's not monitoring. You know other companies and knows what they base their search volume. But I wouldn't expect this individual to have no. And I even, when this like, I think you probably want to delete this post, you know, couple of times. I said, I was like, I don't think this is a good look you know for you to like put out misinformation like trying to say that, oh Data Dive, Jungle Scout is 5% off of this amazon data point, but Helium 10 somehow has that 70% off. But they never took down the post. I'm like alright, that's when I started not sleeping, like two nights in a row of just like data crunching and preparing for this episode. I'm like all right, you asked for it. Now, again, I told you guys, I wouldn't make it personal, but I get worked up about this. Bradley Sutton: Anyways, it wasn't just this, things were escalating even more. Like a high-level executive from Jungle Scout hops on this thread and says, oh, we consistently see similar results in our own validation and hear similar feedback from customers, you know, basically talking about, oh, that Jungle Scout is so close to this Search Query Performance, but then Helium 10 is so far off. Supposedly they validate this all the time. And this is what and they hear this from customers all the time. Like what is going on? More misinformation from somebody who's respected in the industry. Like why are you saying this nonsense? This is happening now. Bradley Sutton: But then a couple of months ago, uh, somebody forwarded me a blog, uh, on March 21st, that Jungle Scout put out Jungle Scout versus Helium 10, a comprehensive review. Uh, march 21st, 2024. You see it right here, dun, dun, dun. Like you see the big logos you know, versus each other. Now this blog, anyways, was just, oh, my goodness, there were so many inaccurate things in there, it just boggled my mind, really got me upset, but like I never did anything at that time, it was just all of this now together, kind of like put me over the edge. Bradley Sutton: But the one part, that of that blog that has to do with this, was a big section they had on Keyword Accuracy Analysis. Who is more accurate Jungle Scout or Helium 10 for search volume? Keyword search volume information? And look at what they said in this blog. They're like hey, amazon provides Search Query Performance and we found that Jungle Scout was way more accurate than Helium 10's keyword tool. On average, keyword Scout showed a positive 10.93% difference from the search volume provided by Amazon and Helium 10 showed a negative 58% difference. See the info below. And we chose keywords from Search Query Performance. And again, so like hey, if Jungle Scout wants to compare themselves to Search Query Performance, fine, if that's what they're basing their search volume on, go ahead. But why are you bringing Helium 10 into this conversation? Helium 10, uh search volume has nothing to do with Search Query Performance search volume. Bradley Sutton: But then I'm looking at this, this, this case study that they supposedly did, and it just didn't make sense. It was like potty pads Helium 10, 11, three, 93 search volume. All right, this is, this is like their big expose to show how Helium 10 is different. Now, first of all, the number is just super weird here. Even according to them, uh, Amazon had 10,000, Helium 10 had 11,000, but somehow the difference was negative, 8%, like we were under. Like that, that's not right, like we're over according to this, but anyways, that's not important. Bradley Sutton: I was trying to find out okay, in in Helium 10, we, we have history that goes back five years for a search volume. Okay, I think Jungle Scouts got only has two years, but anyways, Helium 10, 393. I was like, let me try to find where that is. And I kept having to go back and back in time to try and find out when in the heck they were pulling this data. And, lo and behold, I found this 11,393 number on 9/24, wait for it, guys 2022. So, this is a new blog. The date is 2024. And they're pulling some data point from September, like two years ago, two years, literally two years ago. So, I was like, well, that's weird, it did really Jungle Scouts numbers uh, you know, look like this way. Bradley Sutton: Back then. Now that's where things started getting weird. I was like this whole article just doesn't make sense because, uh, again, you know, they were saying that, hey, Jungle Scout said 10,800. And so, if they were taking Helium 10 in September of 2022, I was like, well, what really Jungle Scout said, such a close number to search, create performance. So, I look back in Jungle Scout to that same date of September of 2022 and started adding the numbers up. I was like no, look, these are weekly search volume that Jungle Scout is giving and it's like 6,000, 6,000, 5,000. I mean, we're talking like 20, 30,000. Where in the world is Jungle Scout saying that they were 10,800. Bradley Sutton: Now I think maybe what happened was, later Jungle Scout changed, you know, after 2022 changed our whole search volume a model, because they made announced that they were trying to follow the search, create performance. So, I'm assuming they did go to like the denormalized number. I didn't realize at the time that they actually backdated and went back in time and maybe changed all their search volume numbers from before Helium 10 numbers don't change once we have the search one. That's there permanently. But anyways, I'm not sure that's the reason, but I could not find where Jungle Scout was 10,800. Because if I went back in time right now using Jungle Scout, it's way more than that. Bradley Sutton: But anyways, these things were just like oh, really making me mad. Like LinkedIn, a bunch of people saying these crazy things, and then here's Jungle Scout blogs again. That's what kind of upsets me when people with authority you know who people trust is putting out misinformation to try and pump themselves up. Like, no, if you want to pump yourself up, pump yourself up with facts. Like why are you pulling in wrong information? So now that's when I was like, ok, fine, let me go and do a deep dive no pun intended, on this original guy's post. Well, again, I don't know who he is, I have nothing against him personally, but I'm looking here and, like I said, there was no even keywords mentioned here. So, I was like, well, I can't even double check this information and then just weird things were happening. First of all, you know, remember the other individual who I respect was trying to say, oh yeah, Helium 10 is off by 70%. That's not even what this guy was saying in his post. He was saying Helium 10 was off by 70% from Jungle Scout. I'm like why are we even doing it? Why are you comparing Jungle Scout with Amazon? But then you're just comparing Helium 10 with Jungle Scout. Bradley Sutton: And then take a look at this, the way they were calculating the numbers for some of these. He's saying Search Query Performance says zero and Helium 10 and Jungle Scout are saying a certain number, but then somehow that means a Jungle Scout is a hundred percent off. So, if Search Query Performance is saying zero and Jungle Scout says a certain number, that's infinity percent off. You know, like you shouldn't even have counted that, bro, like I don't even know what. That's not the way you do. I'm not a data scientist, I'm not a mathematician at all, but I'm pretty sure you can't just say it's 100% off when you're comparing something with the number zero. But anyway, so his numbers of 5% off for Jungle Scout and 70% off of Helium 10, the whole thing is bogus, right. Like it wasn't an accurate test and he shouldn't have even done it anyways, as I'm going to show in a little bit, because Helium 10, again has nothing to do with Search Query Performance. Now Jungle Scout has said multiple times, even in this thread hey, you know, we're close at Search Query Performance, so go ahead and compare Jungle Scout to Search Query Performance. Guess what I'm about to do that you know in a few minutes here. Uh, so that part was fine. But again, why are you all trying to bring Helium 10 into this conversation? Now you might be wondering well, what is Helium 10 search? I'm going to get to that in a little bit. Bradley Sutton: Now, another funny thing about this one you know graph that this guy came up with is the numbers. Instead of showing that, you know, Jungle Scout is so close If you can take this numbers for granted it actually shows that Jungle Scout is way off. Remember I told you, what's more important than the actual number is the order in which, uh, the number of searches is presented. Right, the order, the search frequency, rank. That's the important thing. Take a look at this guy's own graph, like, for example again, I don't know the keywords here because he didn't put it but look at this keyword a, let's just call this keyword a. He's saying Search Query Performance was 6,000. Okay, and this keyword B was 5,000 something. Okay. Bradley Sutton: So, you know, if you were going to prioritize one keyword over the other, which one would be the priority. With the actual Amazon data, it would be keyword A right Because it says it has 6,000 search volume. But then look at in his own chart, the Jungle Scout numbers. Or for those same keywords, keyword A only 3,000 search volume. So, the number is far, way, far off. But again, nothing wrong with a number being off. That's not what's important. The importance is the order. But his keyword B Jungle Scouts, keyword B was 4,000 search volume. So, it actually not only was way off in the search form. It was prioritizing the wrong order. So, if you were going by Jungle Scouts, you would have prioritized keyword B, because keyword B has 4,000 search volume and keyword A only had 3000, but guess what? Search Query Performance was completely opposite. So, he thought he was like maybe trying to hype up Jungle Scouts supposedly 5% accuracy but actually he was exposing something where it's off. Bradley Sutton: Now, as I started reading this more and I found you know what this entire thing was off because he was taking Jungle Scouts search volume from right now, or you know the last time Jungle Scout checked, which was August 10th. Okay, he was comparing it to Search Query performance all the way from July 1st through the end of July. So, we're not even talking about an apples versus apples comparison here. So, like again this whole original post, kind of like a waste of time here. But what happened was is people started jumping on this and that was what. That was what made me mad and nobody, nobody checked this. Bradley Sutton: It's like all these people jumping on this post and say, yeah, this is exactly what we see and we find the same numbers ourselves, and another person said, you know is reposting this and saying look at you know, uh, how accurate Jungle Scout and Data Dive are. But this whole thing was just a ridiculous post in the first place and none of these respected people should have been posting this information. I'm sure maybe I'll do that sometimes, maybe I'll just get so happy that somebody is hyping up Helium 10 and maybe I don't fact check, fact check, uh. But if it has to do with, like throwing a competitor under the bus, you're never going to find me throwing a competitor under the bus If I haven't, like, fact checked everything, like I literally spent the last 48 hours fact checking all of this before I make this podcast here to make sure I'm doing my due diligence and I'm not putting out misinformation, and that's what I would expect others to do as well. But again, you know, regardless of all these numbers being wrong, the whole premise of this was wrong, even if he picked the perfect numbers, because he's trying to compare things to Helium 10, which is based on normalized searches, and Search Query Performance is based on denormalized, and Jungle Scout is denormalized too in day to day because they've been open to say, hey, we're comparing ourselves to Search Query Performance, so they actually said that they were changing to denormalized a couple of like about a year and a half ago. Now let's get a little bit more into the history of search volume on Amazon so you can kind of understand how we got to this normalized versus denormalized. Now Amazon years ago like 2018 around there actually made a search volume that is normalized the actual number that Helium 10 designed its algorithm after it was available in the API to like software tools, and Helium 10 was the very first one to get access to it, and so we've got the most historic search volume data out there Now. Bradley Sutton: Normalized means how many times pretty much somebody typed in a search term. So, if I search coffin shelf right now, that's one search. But then if I search that same keyword 10 hours from now, you know within 24 hours the search volume that Amazon counts as normal. Normalized means it still only counts as one. If I click to page two, it only counts for one. If I click back on my browser after I was on page two, it still only counts as one. There's only one search that somebody did in 24 hours. Bradley Sutton: Now, denormalized means hey, I search coffin shelf right now, there's one search. I click on a product on that page, I click back on my browser. Guess what that's? Another search. I click another product and I click back. There's another search. There're three searches. Now I click to page two of the search results. Guess what that's counted as a search. Now we're up to four. Five hours later I come back to my computer and I search again that same exact keyword. Guess what that's five? I hit refresh on my browser for whatever reason. Guess what that's six? So, D? Uh, norm, denormalized means it's counting six searches, six search volume for that one individual, whereas normalized, which is what the original Amazon search volume is based off of, it's only counting one. Bradley Sutton: Now, before, when Amazon first started product opportunity explore and Search Query Performance, amazon still was basing their search volume on normalized searches. But then they made this big announcement all over the place in about April May of 2023, that says, hey, we are changing our model. This was plastered all over the place in Search Query Performance we're changing our model to be denormalized, and they explained exactly what denormalized meant, and that was like what I was talking about. And so, what was the difference in the search volume number Once Amazon moved it? I actually have some screenshots. Take a look at this. This is from a post I made because I used to talk about denormalized and normalized all the time. So, here's a post I made in one of our Facebook groups If you look at the coffin shelf niche, all of the keywords put together for 360 days was 85,000 searches. That's the normalized search volume. But then Amazon changed Search Query Performance and opportunity explorer to denormalized and now what was a 360-day search volume? Take a look at this screenshot here 406,000. It was like a five to one difference. Almost you see how big of a difference that made it. When they went to the Dean uh, normalized. And so again, this is why I was thinking that hey, like, hey, every all these respected, you know executives in the industry, they know this stuff. I mean that was all over Amazon. Um, I'm sure they've got to know these things and we weren't keeping, we were not hiding this. Bradley Sutton: I would just talk about this nonstop Episode 433 of this podcast. You'll see I talked about the normalized versus denormalized Episode 435 of the podcast, episode 485. I actually had the Search Query Performance team from Amazon come on the podcast and they did a complete breakdown of what normalized versus denormalized meant. Even up to like a month ago I had Mansoor on the podcast he was talking about normalize versus denormalized in episode 584. So, this is not like some industry secret. All right, everybody should know what normalize versus denormalized means and that Helium 10 has always been based on the normalized. Bradley Sutton: Now you might ask me like which one is better? Now, that's a subjective thing. Everybody can like their own kind of search volume. But for me I like the normalized searches better because to me that's more of an indication of what I'm trying to get at. I want to, I'm trying to find out how many customers are searching for this product and the normalized will count that one, that search volume, as one, but the denormalized counts it as five or six, just because they're clicking around on the browser. So, to me the more accurate number is the normalized search because you know it tells me hey, in this one instance there's one customer who is looking for it, or there was 100 customers who are looking for it, whereas on the other one I'm not sure how many times somebody was clicking around. That number just is kind of inflated. So that's why I personally like normalized. But hey, if somebody might have a use case for denormalized, I'm not sure what it would be, but let me know why you think that one might be better. Either way, you're still going to be able to prioritize it's. It shouldn't be that far off. But yes, Search Query Performance is going to be different than Brand Analytics, Amazon versus Amazon data, even though it's both from Amazon, because it's normalized versus denormalized. That's why the order is actually different, even when you're comparing those two. Bradley Sutton: So again, that's one of the reasons why I was getting so upset that they were all posting about this is because it's not. We're not even talking about comparing apples to apples. It's kind of like in this post, everybody was jumping on the bandwagon and saying, hey, look at, Jungle Scout is a tangerine orange, very close to a blood orange, right, ooh, that's very nice that they're close. Great, you're comparing an orange to an orange, good on you. But then they're coming in and saying, oh, but look, Helium 10 is an apple or a Granny Smith apple. Look how far off it is from this blood navel orange. Like, why are we even comparing this Granny Smith apple? We're not even trying to be an orange, or if there were Jungle Scout orange. Bradley Sutton: Anyways, where not even trying to be an orange, were just trying to be an apple that's all were tying to do. So, why are you trying to bring us into this conversation about oranges, right. So, that was when I became so upset. But now, looks like, you know what, let's go and let's do a real test. You know like here, ah, I think we all agree that how bogus is this test that was done was and how useless it is. But like, all right, let's go ahead and take Brand Analytics. Let's compare that to Helium 10. Let's take Search Query Performance, let's compare it to Jungle Scout. And who has the most accurate search volume. Who has the most actionable search order. Bradley Sutton: So, what I did was I spent like much of the last 48 hours just like diving deep into their information. All right, I pulled in the Brand Analytics search frequency rank for 31 keywords that have to do with like coffin shelves and stuff. All right, I took the Search Query Performance from each week though the exact week that matched the Brand Analytics, and then, four weeks, I pulled out all of these keywords one by one, because I'm an idiot who doesn't know how to use pivot tables and V lookups and stuff. So, I took these one by one, the search ones, because remember that one guy's test was based on a number from July. I'm like, no, let's make it apples to apples. Here's Jungle Scouts number as of eight, 10, which is a full month number. Let's take the eight, three to eight, 10 search rate performance. Let's take the seven, 28 to eight, three. Let's add up those four weeks and make it a month and let's compare it. All right. So, I took all of that, I went in and I took all of the Jungle Scout numbers. Bradley Sutton: I went into Helium 10 and I took all of the magnet numbers for the search volume and I was like, all right, let's go ahead, put this stuff to the test and then so let's take a look, all right. So, first of all, why do I say, where did I get that 93.5 accuracy for Helium 10? Well, remember, there is no public search volume that you can compare one V one, the number of Helium 10, but what kind of normalized search do we have in Amazon that we can compare with Helium 10 Brand Analytics? So here, the first test I did was I took the Brand Analytics 31 keywords that have to do with coffin shelves and then I took Helium 10 and I got all the search volume of those same exact keywords. And then I sorted Brand Analytics keywords in the search frequency rank order, because that means you know the higher or the lower the number of search frequency rank, the more that it's searched Right. And then I ordered the Helium 10 one in the order of descending search volume order and guess what? It was almost identical. The first 29 keywords was 100% the exact same order. Only on the 20 or the 30th keyword here did things, uh, get out of whack and two of them were flipped coffin pet bed and glass coffin. Helium 10 had in the wrong order compared to Amazon Brand Analytics. So that is a 93.5% accuracy. How cool is that? All right, only two off. So, can you trust Helium 10 search volume? Is Helium 10 accurate a hundred percent? Well, maybe not a hundred percent 93.5%, all right. So there that part of the story is done. Helium 10, 93.5% accuracy. If you're comparing it to the only normalized data point we have, which is Brand Analytics. Bradley Sutton: Now what about Jungle Scout? With Jungle Scout, what I did was I took the all of the Search Query Performance for four weeks. Right, I took four exact weeks and added it all up, so we have a full 30 day or one month search volume number uh goth, uh 121,000. Uh, gothic decor a hundred thousand, so on and so forth. And then I took the Jungle Scout search volume from the tool, their 30-day search volume. So here in Jungle Scout you can see where I got that information of 83,903. This is the exact search volume 30 day for the keyword goth. And if I actually click on their details, I can see when that date was from, because the very last date that they have in the system is August 10th. Okay, so we are like on a apples to apples comparison here, because search group performance was also based on the week, the month ending October or August 10th. Bradley Sutton: And so, the first thing, remember Jungle Scout data dive. Everybody loves to compare. Jungle Scout is so accurate compared to a Search Query Performance. Let's look at the raw number. Remember, spoiler, like I said before, like I don't think the number is the most important thing, but if you guys are going to flaunt your uh accuracy, is that really true? Let's take a look. If you compare the month search volume of Search Query Performance versus Jungle Scout, on average, look at this it's 44% off, 46% off, 44% off, 71% off, 84% off. As a matter of fact, on average, it's a total of 34.5% off. Okay, 34.5% off is the number, but what? What if you say, okay, forget about the search volume number? You know search volume, you know? Actually, I don't think that 34.5% is that bad. If something has 10,000 searches and then it really has 7,000, is that the end of the day? You know, probably not right, but again, I'm just calling this out because they're trying to say, oh, our numbers and our data shows that we're 5% off. You know always. No, all right. Bradley Sutton: Now the other thing is remembered I said that search position, the order of search, is actually arguably more important than the search volume. So how off was Jungle Scout compared to Search Query Performance? The very first 11 keywords, Jungle Scout was 100% on, but then things got off the rail, and almost every other keyword was out of order. For example, coffin box was the 17th most searched term for Jungle Scout, but it was the 12th most searched term for Search Query Performance. And that is where I got the number of 41.9% accurate, because only 13 out of 31 had the right order of keywords 41.9%. How many did Helium 10 have when compared to Brand Analytics? 29 out of 31, which is the 93.5%. So again, whose search volume is more accurate between Data Dive and Jungle Scout and Helium 10? Helium 10 wins with 93.5% and Jungle Scout with 41.9%. Bradley Sutton: But then something was bothering me. Let me show you exactly what I mean. So, what was bothering me was when I looked at the Jungle Scout search volume history, I noticed that week by week, they actually had a weekly search volume, which I thought was actually pretty cool. I was like, oh, that's nice, they give the exact search volume for 30 days, but then weekly. But then it didn't add up. Like if you add up these last four weeks it does not add up on Gothic Decor to 68 000. Like wait a minute, this doesn't make any sense. How can the week uh be different? I was thinking, oh, maybe, maybe you know it's 28 days and so they need to. You know there's two days extra and I couldn't get it to like Jive. Bradley Sutton: But then I figured out what Jungle Scouts doing and they're actually doing something similar to Helium 10. They're actually basing their monthly search volume on a weekly velocity of the last day, the seven days, which is actually, actually, like I said, that's what Helium 10 is doing and that's good on Jungle Scout for figuring that out. That's the best way to present it. But you know you might be confused if you might think that Jungle Scout was doing something weird in the numbers, because the monthly doesn't add up to what the weekly is. But watch this. This is what I figured out. Look at, the very last week of this Gothic Decor keyword had 15,982. If we take 15,982 divided by seven days, and then we multiply that by 30 days seven days, right. And then we multiply that by 30 days, that is the number 68,494. And that's what their exact search volume for the full month is. Bradley Sutton: So, then I thought, wait a minute, maybe I was shortchanging Jungle Scout on this. I was just taking their, their number at raw data, their exact 30-day number, and comparing it to 30-day Search Query Performance. But if the real number is the week search volume because that's what it seems like they're basing their whole month off, I should just be comparing apples to apples and compare their latest week to Search Query Performance, latest week, right, again, if they're trying to be Search Query Performance, that would be a better comparison. So, I was like, oh, who knows, maybe the numbers are going to look better, did it? Let's take a look. Bradley Sutton: The first thing that I tested was just the percentage off on the week. So again, I'm comparing the Jungle Scout super specific week number with the Search Query Performance week number and it was off 48%. It was 48% lower than Search Query Performance. I'm like, nope, no help there, this is actually worse. This actually made it worse Now that I got the real number because, remember, their month data, for whatever reason, was only off by 34%. This is off by 48%. So, then the next thing, I was like, okay, well, let me go and maybe the order is a little bit better. You know how? For from the, if I'm comparing the one week to the other week, is the order of the search volume at least better than before? Nope, 35.4% accuracy. Bradley Sutton: Jungle Scout and Data Dive versus Search Query Performance, even when you're just comparing the week. So, no matter what way you spin this around, well, no matter what way you look at it, Jungle Scout and data diver just way off from Search Query Performance. Now, I don't mean to sound like I'm exaggerating. I've said this a few times before. I don't think numbers being far off is that big of a deal. Like, if you're 30% off, you're within the realm of possibility. But again, I'm bringing this out because, oh my God, do you know how many, how many blogs Jungle Scout has come out with saying oh, we are 5% more accurate than Helium 10, 11%. This is a big deal. And they're making a big deal out of 11% or something which I don't agree with those numbers in the first place. But even so, how can they be saying that when all their search volume numbers are literally 30% off and Helium 10 is 93% accurate? So anyways, guys, hope you guys stuck with me to the end. Bradley Sutton: I usually don't get so worked up like this, but I used to argue on the internet all the time. That was how I got discovered at Helium 10 was. I would always go on Facebook groups and start arguing with people who had misinformation, and I I've kept to myself for a while, but I just this, this just latest uh episode just kind of upset me and I was just like I just want to set the record straight again. I don't have anything personal against anybody involved in this this. You know people writing the blogs or the, or the people you know posting on LinkedIn and stuff. But it's my advice to every you know people out there who are respecting you know like there are people you know I guess I'm one of them Like is it still kind of strange for me to think like that? Bradley Sutton: But if you're a public figure in the Amazon world or any world, be careful what you post. You know, like be proud of your company. Nothing wrong with that. I mean you, you you've worked really hard to build up your company in the Amazon ecosystem. By all means, be proud of it. You know, um, I'm proud of my company. Bradley Sutton: Otherwise, why would I put a Helium 10 logo on my basketball court and do all the other crazy stuff? I do nothing wrong with being proud of your company, but don't put out misinformation just to. You know, kind of like elevate your company, or I would hope that nobody even here is doing that purposely, but then the alternative if it wasn't on purpose. It means that you're just like not even fact-checking and not even making sure that you're putting out the correct information, because you just want to, you know, hype yourselves up and try and throw Helium 10 to the bus. It doesn't even have to be Helium 10. Bradley Sutton: I don't care who we're talking about. It could be Jungle Scout versus Data Dive or whatever comparison you're going to do. Guys, just let's keep it civilized. Talk about facts if you want to talk about facts, but don't try and sensationalize certain things and paint the wrong picture, because people listen to those of us who have these kinds of platforms on the internet and they take our word at face value, and so that's a heavy responsibility. Bradley Sutton: And I'm not saying to totally misrepresent the entire way that a company does things or misrepresent my own accuracy, you know, and just hope that nobody calls me out on it. But anyways, um hope you guys found this interesting because, like I said before, search volume is important and you got to know who you can trust, and I think it's hands down. This has proven that. Hey, you are going to be able to trust Helium 10 with your search form, because we've got the most accurate out there at 93.5%. So, um, thank you guys for tuning in, and I'm going to do some other exposés now because I'm still riled up about some of these crazy blogs. It's time to set the record straight. But hope you guys enjoyed this episode and we'll see you in the next one.

In this week's episode with with Andrew Tookey, Co-Founder & CMO of iDerive and a former 10-year Amazonian, as he reveals Amazon's hidden strategies and tools! With experience launching key programs like Fulfillment By Amazon (FBA), Seller Fulfilled Prime, and Brand Analytics, Andrew shares essential insights on optimizing product listings, leveraging Amazon's advertising tools, and making data-driven decisions. Learn how to enhance your customer experience, use Amazon's resources effectively, and stay ahead in the dynamic Amazon marketplace. Andrew, who managed top brands and surpassed $1B in revenue, now brings his expertise to iDerive, where advanced AI tools optimize every facet of selling on Amazon. Whether you're a new seller or refining your strategy, this episode offers actionable advice to elevate your Amazon business. Takeaways:Amazon's Culture: Understanding the culture and internal dynamics of Amazon can offer valuable insights into how the platform operates and what strategies work best. Targeted Advertising: Emphasizes the importance of targeted advertising and the use of Amazon's tools to reach specific customer segments. Leveraging Amazon's advertising solutions effectively can enhance visibility and drive sales.  Product Listings: Focus on optimizing product listings with detailed descriptions, high-quality images, and relevant keywords to improve searchability and attract potential buyers.  SEO Strategies: Implementing SEO best practices for Amazon's search engine to enhance product visibility and increase conversion rates.  Analytics Utilization: Using Amazon's data analytics tools to monitor performance, track metrics, and make informed decisions. Data-driven strategies help in understanding market trends and optimizing sales efforts.  Customer Feedback: Importance of managing and responding to customer reviews and feedback to build a positive reputation and improve customer satisfaction.  Utilizing Amazon's Tools: Leveraging various tools and resources offered by Amazon, such as Seller Central, to streamline operations and enhance efficiency.  Third-Party Solutions: Exploring third-party tools and services that integrate with Amazon to optimize inventory management, pricing strategies, and marketing efforts.  Quote of the Show:Amazon Brand Analytics helps you understand customer search and purchase behavior, providing demographic insights like age, gender, income, and education. It offers transparency with the top 2 million search terms on Amazon every week, ranked by search frequency. The highest volume terms are ranked first, showing the most popular search terms on Amazon. Links :Website: https://www.iderive.com/LinkedIn: https://www.linkedin.com/company/ideriveWant To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success. We'll see you in The PPC Den!

Hoy Adriana Rangel nos guía a través del poder de elegir términos que tus competidores pasan por alto, abriendo así un abanico de posibilidades en nichos de mercado menos saturados. Abordamos la optimización de palabras clave en títulos y cómo esto puede ser decisivo en tu estrategia de marketing, además de proporcionar técnicas para utilizar los informes de Brand Analytics y descubrir oportunidades inexploradas en el mercado. Finalmente, Adriana Rangel nos comparte cómo podemos utilizar la sección "Frequently Bought Together" para comprender mejor el comportamiento de compra y cómo puedes utilizar esta información para ampliar tu gama de productos relacionados. Te damos ideas creativas para diseñar campañas publicitarias efectivas, aprovechando los datos para ofrecer paquetes atractivos que los clientes no podrán resistir. Con estos conocimientos, estarás equipado para tomar decisiones más acertadas y elevar tu negocio en Amazon a un nivel superior. ¡Acompáñanos en esta travesía y transforma tu estrategia de ventas en línea! En el episodio #128 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Masterclass De Blackbox Para Amazon 11:27 - Optimización en Amazon De Listados/Productos 25:44 - Filtros De Palabras Clave 30:22 - Optimización De Palabras Clave en Títulos 34:52 - Filtros De Competidores en Amazon 49:30 - Análisis De Productos en Amazon 54:12 - Ideas De Campañas De Publicidad

Discover how to boost your Amazon sales with our expert tips! Learn to optimize your listing images, use Amazon's Brand Analytics effectively, and integrate PPC with SEO for better cost efficiency. This video is packed with strategies from image optimization to understanding the IAP Marketing Funnel, providing essential insights for every Amazon seller.#AmazonSelling #EcommerceTips #SEO #PPC #BrandAnalytics #ProductListing #OnlineSales→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Enhancing Amazon Sales00:04 - Importance of Main Images for Amazon Listings00:20 - Demonstrating Image Impact on Search Decisions01:00 - Strategic Use of Main Images for Higher Click-through Rate01:34 - Using Amazon's Brand Analytics for Image Optimization02:00 - Detailed Breakdown of Optimizing Listing Images03:00 - Discussion on Market Strategy with Amazon's Brand Analytics04:00 - Explaining the IAP Marketing Funnel: From Impressions to Purchases05:01 - Focused Marketing: Matching Images to Customer Searches06:00 - PPC Strategy Integration with SEO for Cost Efficiency06:57 - How All Marketing Elements Interact to Boost Amazon Sales10:54 - Recap and Key Takeaways for Amazon SellersSupport the Show.

Ever felt like you were just one product away from striking it rich on Amazon? That's the tantalizing possibility we explore as we dive into the art of Amazon product research using Helium 10's Blackbox tool. This episode is your compass to navigate the e-commerce landscape, offering a masterclass on seizing those elusive product opportunities that could propel your financial success to new heights. We're not just talking theory here; Our host, Bradley Sutton is pulling back the curtain on Black Box's massive database, its different keyword and niche exploration tools, and the game-changing impact of Amazon's Brand Analytics data mixed into it. Picture yourself uncovering hidden gems among Amazon's top sellers, skillfully leveraging competitor data like a seasoned pro. That's exactly what we're tackling in this episode, where he breaks down how to analyze a rival's portfolio of products to inspire your own potential Amazon product innovations. We're diving into the deep end of keyword searches, emphasizing those potent long-tail phrases with great search volume. With Bradley's guidance, you'll be equipped to expand your product line strategically, positioning yourself to tap into Amazon's competitive marketplace and watch those sales figures soar. As the journey wraps up, we don't just leave you with a map—we hand you the spyglass to zoom in on niche markets calling out for exploration. Discover how title density can catapult you to the top of Amazon's search results or how a strategic Amazon PPC campaign can breathe new life into your selling strategies. Whether you're a newcomer to the Amazon selling scene or an old hand looking to sharpen your edge, this episode is packed with wisdom that could see your profits skyrocket thanks to Helium 10's arsenal of tools. So buckle up and get ready to transform your approach to Amazon product research!   In episode 553 of the Serious Sellers Podcast, Bradley discusses: 01:25 - Amazon Product Research With Helium 10's BlackBox Tool 02:08 - Introduction and Overview To Black Box by Helium 10 05:06 - How To Find Potential Products with Opportunity To Sell 12:41 - How To Research a Brand's or Seller's Top Products 14:59 - How To Find Product Opportunity by Searching for Keywords 21:40 - How To Find Product Opportunity by Looking at the Top 10 Search Results 24:46 - How To Find Product Opportunity Using Amazon Brand Analytics 29:09 - How To Search And Filter Amazon Brand Analytics Keywords 31:48 - How To Find Competitors For Any Amazon Product 35:04 - How To Hyper-Filter Amazon Search Results Without Being on Amazon 37:44 - How To View the History of Items Frequently Bought Together With Other Amazon Products 41:55 - Helium 10 Seller Connect Forum ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Benjamin Loya reveals how to use Market Basket Analysis to target high-converting audiences & build profitable virtual bundles.  Boost your PPC campaigns and sales with this powerful new strategy. #amazonppc #amazonadvertising #brandanalytics #marketbasketanalysis→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Brand Analytics for Profit00:17 - Access Market Basket Analysis00:48 - Target High-Converting Audiences01:03 - Example: Target Complementary Products01:40 - Build Profitable Virtual Bundles02:11 - Refine for Targeted Bundle Opportunities02:43 - Identify High-Potential Virtual Bundles02:58 - Boost Sales with Strategic Bundles03:00 - Unlock the Power of Brand AnalyticsSupport the show

Join us for an exclusive session with Will Haire, CEO and Founder of BellaVix, where we'll explore best practices for optimizing your product listings and getting the most out of brand analytics.In this video, Will will share his experience and knowledge on how to stand out in the competitive world of e-commerce. You will discover effective strategies to improve the visibility of your products, increase conversions and strengthen the perception of your brand in the market.From keyword selection to creating compelling descriptions and smart use of analytics tools, we'll explore every crucial step to maximize the performance of your product listings.Don't miss this opportunity to learn from one of the leading e-commerce experts! Join us and take your online sales strategies to the next level.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Alina Vlaic is the Founder of AZ Rank, which provides innovative strategies on various e-commerce platforms for scaling. She's also Co-founder of PressX, an establishment helping brand owners leverage press articles to launch and rank products on Amazon and other e-commerce platforms. Her latest venture, FotoLive, offers a fresh perspective on user-generated content. Alina's journey began in her father's grocery store, evolving into a successful publishing house and sparking her passion for entrepreneurship. With a master's in international business, Alina delved into the global market, later making waves in the Amazon marketplace.In this episode…In the competitive world of Amazon, mastering product launches requires a strategic approach that goes beyond listing optimization. What are three essential keys to thrive and stand out in the marketplace?E-commerce expert Alina Vlaic emphasizes the importance of thorough keyword research to optimize product listings on Amazon. By utilizing data tools like Brand Analytics, Opportunity Explorer, and SQL data, businesses can gain valuable insights into keyword performance and strategically leverage them to enhance product visibility and ranking on the platform. Additionally, Alina advocates for building external traffic sources by creating incentives such as warranties or digital downloads to collect customer email addresses or mobile numbers. Embracing creativity in marketing efforts, particularly through platforms like TikTok, Instagram Reels, and YouTube Shorts, allows businesses to encourage user-generated content and prioritize authenticity — ultimately driving brand visibility and sales growth in the competitive e-commerce landscape.In this episode of the eComm Breakthrough Podcast, host Josh Hadley invites Alina Vlaic, Founder of AZ Rank, to delve into effective product launching strategies. Alina shares insights on reaching target audiences, leveraging press coverage for brand visibility, and navigating the impact of geo ranking on Amazon product rankings.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonAlina Vlaic on LinkedIn | Instagram | Facebook AZ Rank | YouTubeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInThe E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. GerberShipment Maker ProThe Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work by Vishen LakhianiVishen Lakhiani on LinkedInCarlos Alvarez on LinkedInBradley Sutton on LinkedInMindvalleyMC InnovateXmarsRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast“Money Lost, Lessons Gained: Carlos Alvarez Reveals the Mistakes Behind His $16M Business Mistakes!” on the eComm Breakthrough Podcast“Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” on the eComm Breakthrough Podcast

Join us as we explore the intricate art of keyword research with Jason Mclellan, the mastermind behind Vitacup's impressive $20 million e-commerce achievement. This episode is a great resource for anyone looking to enhance their Amazon selling skills, where we unravel sophisticated strategies to optimize your Amazon product's online presence. With tools like Helium 10, Amazon's Brand Analytics, and Product Opportunity Explorer at our disposal, we dissect the methodologies that lead to keyword research excellence, pinpoint niche markets, and boost your brand's visibility. This is not just another chat about keywords—it's an immersive experience of how big sellers operate their Amazon business. We navigate through the ever-changing landscape of consumer trends, driven by the influence of social media platforms like TikTok, to keep your listings fresh and relevant. Together with Jason, we dissect the strategies that make products rank for the keyword "extra shot coffee" stand out in a crowded space. It's about refining, optimizing, and capturing the essence of what your customer is looking for, turning clicks into conversions, and conversions into Subscribe and Save loyal customers. Wrapping up the conversation, we dive into actionable insights for harnessing the full potential of keyword strategies on Amazon and Walmart. It's about more than just being seen—it's about resonating with your audience. We share how to weave the benefits of your products into descriptions that speak directly to your niche and discuss the significant impact of organic search success on platforms like Amazon. So pour yourself a cup of Rapid Fire Protein Coffee, pull up a chair, and let's unlock the secrets to catapulting your products to the top of the search results.   In episode 540 of the Serious Sellers Podcast, Bradley and Jason discuss: 00:00 - Deep Dive Into Advanced Keyword Research 00:50 - Keyword Research Strategies for E-Commerce Sellers  04:44 - Learning From Successful Amazon Sellers  06:45 - Product Research and Optimization Methodology 07:20 - Product Refinement for Increased Sales  14:38 - Identifying Top Search Terms for Niche  20:37 - Understanding Product Placement Strategies 22:57 - Amazon Keyword Strategy for Coffee Products 24:26 - Amazon Seller Keyword Strategies Training 28:56 - Advanced Keyword Research Strategies for Amazon 34:52 - Top Keywords for Platinum Account Success 40:33 - Keyword Research Strategy Discussion 43:02 - Importance of High Search Volume Keywords 44:27 - Optimizing Amazon Listing for Spanish Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Today, we're going to have an advanced deep dive into some of the top keyword research strategies for 2024, including some strategies from a seller who does over $20 million on e-commerce per year. How cool is that? Pretty cool, I think. Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or, as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10's Index Checker to check any keywords you want. For more information, go to h10.me/indexchecker. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton and this is the show. It's a completely BS free, unscripted, and unrehearsed, organic conversation about serious strategies for Serious Sellers of any level in the e-commerce world. We're going to be talking today about Keyword Research. And just like last time, I'm not going to have a bunch of slides that I'm going to be showing. Basically, what we want to do is show you real life examples of how we have done keyword research for some of our products, how we would do keyword research in 2024, and not just in Helium 10, but also we're going to be showing you some things for those who have brand registry and are able to access search query performance. Okay, we're going to be showing you some things that even if you don't have brand registry, a way you can find good keywords for your listing using something called product opportunity explore. Now, a couple of things just really quick. I want you guys to bookmark this one page. I want you guys to go to forum.helium10.com. And that is our new Seller Connect Forum where you're going to be able to interact with different helium 10 members in addition to our Facebook groups that we've already had, we're going to have one where it's right inside of Helium 10. Okay. And so we've got some information already there. I posted some blogs, but make sure to bookmark that guys. And I want you to regularly connect. So before we get started into, I want to go ahead and introduce a special guest that we had teased on today, a real live person who is going to show us his products and his keywords and his keyword research too. You know, how many of you Amazon sellers out there, if I ask you in the chat, what is your product? That's how it is. People usually don't want, the majority don't wanna sell their product. Show their product. Today, we don't have that. So Jason, go ahead and come on and let's introduce Jason. He has been on the podcast before, but for those who haven't met you Jason or haven't seen your podcast episode, go ahead and introduce yourself, please, and brief history on Amazon and what company you work for. Jason: Hi, my name is Jason McCallum. I've been with the last five years of the company called VitaCup. We are a vitamin and superfood -infused coffee and tea. We're probably the number one functional coffee on Amazon right now, a wide variety of modalities. So, there's just always keeping us busy between the K -Cup format, instant copy and ground. So I've been in this market space since the early 2000, starting off in eBay. So I've kind of seen the evolution of the place from eBay to Amazon and where we're kind of going in the future with some other things that are developing on other marketplaces. And just... love online marketplaces. Bradley Sutton: All right, so I take his products too. Here's his VitaCup Extra Shot. This is very important for the morning. So I am running a little bit on empty. So we are gonna test this now because I've stayed up most of last night and then this morning, like I said, did back to back webinars. So I am actually taking this product and we are going to go ahead and I'm going to be drinking it live right here. First of all, stir it. Hold on. This is one of my tests for if products are good or not, like how easy it is to open this. How am I supposed to open this there? Oh, look at that. Easy, easy, open, easy, open.   Jason: Much better than the other one you try..   Bradley Sutton: Last year, I didn't like how to open it. It was like impossible. And it's sprayed all over my face. We won't mention it.   Jason: And we're changing it just for you. No one asked for. Just for you. Yeah, Just for you.   Bradley Sutton: All right. So now I'm making my instant coffee and stirring it up. So again, like I said, the reason why I'm just going overboard here in this product is like I said, hey, Jason is somebody who has opened up his product and listings to us before. And although most Amazon sellers don't want to do that, he is doing that. So we thank him. And now Jason, just as you know, you're kind of a humble guy. So people won't, you know it just by the way you talk. But what kind of gross revenue is your, is VitaCup doing on Amazon and Walmart, if you were to combine both of those marketplaces per year about?   Jason: Around 20 million. Bradley Sutton: About 20 million dollars, all right? So, you know, there might be a couple of people here on the call or on this call who do a little bit more, but I would say most of us, including myself, don't, aren't at that level. And that means we can probably learn a thing or two from Jason. Now, Jason does a lot of the same strategies, maybe that are common practice as far as finding new keywords for listings. But he also has got some unique things that he does as well on and off of Helium 10 on and off of Amazon. So I would like to I would like to go ahead and turn the stage a little bit over to you. What is the first keyword research strategy that you are going to help us? Give us the background first. Like, is this something that helps you find a product? Is it something that you already had the product and now you are like, all right, I got to find this, some keywords that are going to convert for me. Set up the stage here for this first one. Jason: So great question. The first thing I'm going to start off with is product opportunity, explore something that's been released for around the last four years. It's been evolving. I really call it at this point, the Swiss army knife of Seller Central. There's a wide variety of uses you can use for it. We look at it and research it for when we're developing new functional blends and flavors. I try and keep my process simple. A lot of people you know the more complex you get, the harder it is. Starting with product opportunity explore, we're researching and launching a new product. It's great to see what the market potential is, what customers like, what they don't like, sort of those keywords that are driving sales can start doing some research on what's the average CPC projected for those. Is it going to be something that we think we can do some conquesting on keywords and how much is it going to cost and is it even worth it? We started hitting over X amount of dollars for keywords. It really is not that viable. So, and then we also use for refinement, and the example I'm going to show right now is we start off in product opportunity explore and we're continually doing improvements and testing new things on our products and just how we go through and find those keywords and then the competing products on it we're going to be using. We'll use the extra shot coffee as example and then Bradley Sutton: What do you mean by refinement? Jason: Because we're continually refining your content and your images and we utilize the data to improve our images, which improves your conversion and increases your sales dramatically at this point, you got to consider 70, 80% of all Amazon shopping today is done via mobile experience. Your hero and your secondary images are actually more important than your product description, your bullet points and your A plus content at this point because of how everything's delivered. I mean, if everyone has their phone there, you can pull it out and at some point you can get ready by the cup, extra shot K Cups and we can take a look at that as we're going through and why. And so we're utilizing the keywords. We're pulling a product opportunity explorer and the keywords we're pulling in refinement. We're pulling out of Cerebro and we're directly addressing the data that we learned from that into our images, not just our bullet points, not just our titles, and because of that we're seeing a great conversion like extra shot. We just ran this through where we've seen it wasn't one of our stronger performing products, but we've seen in the last 30 days we've seen basically doubling the sales on that my lead, my number one product. In my rolling 30 day sales average over the last two weeks I'm up 16% on sales because we applied the same methodology. You continually have to be updating content. New words enter the ecosystem, Amazon new consumer trends are going on. TikTok drives a lot of different trends depending on the categories you're in, and that introduces a lot of search relevancy. People see things on TikTok or other social media forums. and they come to Amazon looking for it and necessarily you're not just trying to compete for your own space, but when these new trends come on board, sometimes that product isn't there and Amazon will see for those terms that your product is really relevant. And if you've been running for a while and you have some relevancy, you'll start getting delivery. And if you have sharp titles, bullet points and images, your conversion will be great and you'll continue to grow and accumulate on these new trends that are just kind of ancillary to what you're doing. So we see a lot of growth in that. So we're always just in a constant rotation of just testing out all content, all aspects, and then kind of refining and judging, through catalog performance, what your different points in the chain through click through to purchase, conversion, our improvements being made.   Bradley Sutton: Now, a lot of your sales comes from subscribing, save and maybe certain things like sponsor display ads and a lot of other ways. Now, have you ever looked at search career performance for a week and looked at your brand's overall search career performance attributed sales, which is very limited? As far as hey, it has to be from a search, it can't be sponsored brand or sponsor display ad. They have to have clicked it, they have to have purchased it within 24 hours. Have you ever compared the amount of sales for a week that came through search career performance with your overall unit sales to see, like, hey, how much of your keywords or how much of your sales are coming from the normalized searches, which for some people it's 15%, some people it's 50%, some people more.   Jason: You know I haven't broken it down that more when I generally start, because where I generally start to look at what branded searches and everything is what we're running off Amazon. Amazon, there's no like. Amazon actually is great, but if you use it for a while you understand that it's not capturing the full thing. Or if you're just doing, especially doing stuff on TikTok, it's not capturing hardly any of it. So I track by week, by month on branded searches to see if there's any spikes in overall, like wide a cup searched terms, and then we can start to correlate. And if there's a spike in sales we can start correlating. It is what we're running off traffic to educate the consumer about a particular blend or a particular product. Is that having a positive impact in customers coming back and searching for it? Because, as you're saying, like you know, we're running a lot of DSP, we're on search display and so we have all these lovers we're pulling. So we want consumers to touch our page, because we want to get them in the flow, because we want to acquire a new customer and move them to subscribe and save, and that's the way you kind of take the approach on it. So first one is is you're finding the niche in which your product exists, and so mine is looking at extra shot. I know it's already strong coffee. You can search by ASIN and the ASIN will generally allow you to select it. So you pin your product ASIN and sometimes there's enough affiliation. Where it can drive up. So two niches under strong coffee is for the K-Cups and the high caffeine coffee. I've already been through both these. The keywords are kind of similar. We're selling in a K-Cup format so I wanted to focus on that one Initially. You kind of can see the total search volume over the last three, 60 days, kind of how the product niche has been growing, the estimated unit sales on an annualized basis. What we're starting to see more and more is really kind of interesting. Is this return rate percentage. So for other, this is a consumable item and you're not technically supposed to be even be able to return it, so it's always going to be pretty low. But if you're looking at researching products that you're going to potentially get into, you can say, hey, does this statistically have a very high return rate, or does it have very low return rate? Because you're going to want to build that into your business model for the product. It gives the price range and then the kind of that sweet spot, the average price. So you know, from a pricing point of view, when you're thinking about pricing it, where do you fall in line? So we're going to select strong coffee K-Cups and then just there's such. They keep adding a wealth of information to this. What you're going to see on the first tab for products is all the ASINs that make up 90% of the volume that are associated with this strong coffee K-Cups. The second portion is the search term. These are going to be your top search terms for the niche. So this is where you can come up with a search term. So you can come up with a search term, your top search terms for the niche. So this is where you can kind of start getting an understanding of 90% of the volume that has been driven by the volume that's being driven by 90% of the search terms. So I tend to look at, what are the search terms that are non branded? so definitely, which I'd kind of ignore. But you know high caffeine, coffee, K-Cups. So everyone remember that term high caffeine, coffee, K-Cups, strong coffee K-Cups, extra caffeine coffee K-Cups, double caffeine coffee K-Cups, and then you start seeing some variations. So we've got strong coffee pods search less than strong coffee K-Cups, but still has relevancy. So you know that when people are coming to search they're not always necessarily searching for K-Cups, but they're also searching for coffee pods in some form or another High caffeine K-Cups, double caffeine K-Cups and etc. Also, it's really interesting as you can use this as a tool to monitor how you're performing within a product niche. So for this instance, if you're interested in going after high caffeine coffee K-Cups, this need. All the niches are updated once a week, so over time you can start seeing am I making headway into being one of the number one top click product on it, which is Deathwish, the number two, which is a variety pack of high caffeine coffee pods, or the number three clicked on is Wake the Hell Up, dark Roast. Keep that in mind. Like these are your top keywords. This is where I start with. I get my top keywords and then I'll eventually be going over Cerebro to find out what are those medium to low end keywords, and you're also gonna see these. The beauty of Cerebro is when we run the top three, our product with the top two products in it, we're gonna see a lot of the same keywords. It's gonna give a lot of validity. This real data that we're getting out of Amazon live, from the source, is being mirrored what's coming out of Cerebro, and so it's giving validity to Helium 10's authenticity, to those lower and mid keywords. You can then trust the data that, hey, for long tail keywords, I'm gonna grab these and build them into the text. For just some organic ranking. I wanna run some long tail keyword strategies on my Amazon PPC. I wanna build some of this content into my images. The next thing I go through and I look for keywords customer sentiment is on Customer Review Insights. This is amazing. So what it does, it takes all these products and starts aggregating that. We're on the product page. It starts aggregating the reviews together and looks for themes and looks for what consumers want. So the first one is aggregated haste. We can start seeing what customers are saying, and I love when I see things like just delicious, or the coffee is delicious. That tells me when we're communicating to the end consumer, we have to be communicating in the text, in the imagery, in the bullet points, in the A plus content that it's gonna be a delicious cup of coffee, so talks about flavor quality and we start smooth, so we start stripping this information out and that's what we're gonna use to help build. So in Cerebro what I do is I take my product extra shot plus two or three of the leading ASINs and I run it in Cerebro to get my top keywords.   Bradley Sutton: And for those who aren't familiar with Cerebro, what this is doing is it's pulling up all the keywords where, in the last 30 days, any of these three products have shown up in the organic search results. They have shown up in sponsored search results or that, according to the Amazon algorithm, it suggests is relevant for the keywords, regardless if it's in organic or ranking. And so you know there's what? Oh my goodness, 24,000. 24,000.   Jason: So we don't want yeah, that's pretty Two of the keywords. So, honestly, one of my favorite like filters is just the quick top keywords filter that's built into Cerebro, this, you know it at down to 83 filtered keywords. I do a little bit more refinement. I wanna exclude phrases like death, death wish, black rifle, pistachio and wake. For what I'm trying to do, regardless. This bumps it down to 59. So, and we'll search by search volume, things that are gonna be important we have a shot of espresso in our, so the espresso K cups, that's a great one. Blackout coffee I'm still trying to figure out how do you work out blackout within the text, cause blackout is a branded term, so utilizing it within blackout coffee Same as danger coffee. You're picking up a lot of these things, but then you start seeing like hey, strong coffee, k cups, high caffeine coffee, dark magic I know dark roast is really important to this, so that dark magic is a blend and so on. So you know, I'll go through and I'll delete out the ones that I don't like from this. I'll pull these out and I'll start using both these sets of data, to start building out what this should look like in as far as new content for both imagery and bullet points, and I-.   Bradley Sutton: Now one cool thing. You know you might not have been looking at it, but just in this sense, guys, they're the column on. You guys see on the very right hand side, a match type. This also kind of shows you where if we have seen one of these products doing other placements. You know I said that Cerebro's showing keywords where you have shown up in organic results and sponsor results, but it's not just those two. If they're coming up in one of those widgets that says Amazon recommended, if you see something that says SBV, that means a Sponsored Brand video. So now you can know where your competitors are advertising in the video sections. Maybe the Sponsored Brand ad at the top, maybe if it comes up in highly recommended. So these are other ways where you can kind of look for holes in the market on the keyword side. So right now Jason just showed us two ways. Hey, look at Product Opportunity Explorer. Look at which products are dominating the niche. Remember, like he said, Product Opportunity Explorer isn't the products that make up 90% of the clicks and also the keywords that make up 90% of the clicks of that market. Here he can round out his strategy, using Cerebro to find other keywords that maybe aren't part of that Product Opportunity Explorer niche, but the competitors are probably getting some sales here or there. Do you have anything else for us today, Jason?   Jason: Yeah, I could run through how we're using manager experiments, where we popped it in that we're running experiment now on this board.   Bradley Sutton: Oh yeah, why don't you show that to close things out, and then I'm gonna show some more strategies and then maybe we'll bring it back here for some Q&A.   Jason: Right now we do take that details and we're running on through manager experiments and anyone who is brand registry has the ability to access and manage experiments and you can run A-B testing on titles, bullet points, A plus content and images. So right now we're running one for title and bullet points. As you can see, I totally just deconstructed my listing for this so you'll notice I've started to put in high caffeine coffee pods. Espresso shot. Through some other research I saw not just espresso but espresso shot was very important. Dark roast, strong coffee, espresso powder once again because powder it's a little bit different. People could have used espresso shot and espresso powder, but I saw, just because we had that included in it, there was actually some relevant high volume search relevancy on it. And then you start lacing some of these key words into your introduction double caffeine, strong, smooth and robust. We picked up on strong, smooth and robust dark roast all in like flavor profiles through product opportunity explorer. Customers were specifically using these keywords, so why not use them? They identify with them. It has meaning for them. Then we always have like a functional benefit to our. So we talk about our vitamin B12, there's a sub niche called healthy coffee that we dominate. So I always like layering in healthy coffee, and then we talk about our pods. All this is going to be baked in. It's going to start as we start driving advertising more and more focused on it, on these keywords. We're doubling down to try and gain organic relevancy. Amazon will pick on it, our AI will pick up on it, and this is kind of the process we use.   Bradley Sutton: Love it. All right, Jason, thank you so much for sharing that. I want it. Instead of just being like, oh, this is going to be a Helium 10 training where just Helium 10 employees are showing stuff, I want to show, hey, Jason is a real live Amazon seller with a real live product, and these are the strategies that he's using to get ahead. You don't just randomly achieve the success of making 20 million a year on Amazon and Walmart without some solid keyword strategies, and those are some of the things that he has. Now I want to show you guys some common and some also maybe off the wall keyword research strategies in the next 10 minutes and then we'll open it up for Q&A. One of the things I want to show you and this I mentioned before some things you have to have a brand registry for the first thing that Jason was talking about Product Opportunity Explore. You don't need brand registry for the thing that he showed about how to use the experiments with his manager experiments and showing the alternate kinds of titles and bullet points that had different keywords in it. You need brand registry for that. This next one I'm going to show you also requires brand registry and it's because it's utilizing brand analytics. Now I could do this inside of Amazon, but it's much easier to do it inside of Helium 10, because I can search multiple weeks a lot faster. So let me go ahead and share my screen and while he was talking I just loaded up that search for one of the keywords yeah, strong coffee K cups. So I'm just going to take and look at VitaCup. Right here at the very top is advertising. Let's say I'm not VitaCup and I'm just going to copy him and copy his ASIN, and I want to go ahead and see where he is, has been ranking or one of the top three clicked. All right, now. What I want everybody to do is, right now, go into Black Box inside of Helium 10. And then, if you have a Diamond account, all right. I don't think it is available for Platinum just yet, hit this new tool called ABA top search terms. ABA stands for Amazon Brand Analytics and I'm going to be pasting in a few ASIN. So let's go ahead and put that ASIN in here. Did I copy it? I must not have copied it. Oh, there, it is. Okay, I pasted it and let's go ahead and take in the red alert coffee. This guy is selling about a thousand units a month and maybe a couple more ASIN'S here. Death wish, he was mentioning death wish, or there we got three ASIN's from the top ones. All right, so now what I can do is I'm going to look, let's just say, going to February 4 to February 10. I'm going to hit apply filters and now what is going to come up is where any one of these products was one of the top three clicked products for that keyword. Now, not that many keywords came up, only 17, because I only put in three. But imagine I could have put here maybe 20 or 30 products and then for any week or any month I can say hey, show me where these are these products. At least one of them was one of the top three clicked and I could say I want to see the ones where at least maybe one ASIN had more than 1% of the conversions, meaning that there's got to be some conversions on there and theoretically, all keywords said have that, but there might be some like lower level keywords that have no conversion. Sure enough, there was one, because now there's only 16 keywords left here. But look at this I am now looking at any keyword where at least one of these products is one of the top three clicked, and I could start going in deep here and seeing all right, what is the history of how this product, who are the top three clicked? Like, for example, look at this one protein coffee K cups. All right, protein coffee k cups is not a branded term, and so I'm looking at the Search Volume All right, 735. This is not that much search volume. Is this something that's newer or is it trending? I personally have not seen this keyword before and I'm looking at the last year on Amazon and I could see that, hey, it's actually gone up from like in the 200s and 300s and slowly it's on the rise. So, right off the bat, you know this is not some crazy amazing keyword 735 searches but it's on the upper trending. You know I'm probably one of the ones who's trying to search for out because I'm looking for like hey, is it? Is there a chance to get some protein when I'm drinking coffee, you know? So I would keep looking at this keyword. Now I'm like all right, well, who has been some of the ones who are converting for this keyword? So I click the total click share chart in Helium 10 for the keyword. And now, if I'm looking on a month to month basis, I just put my mouse over and I could see who are the top three clicked products and are they similar to my product? Right, like, for example, look at here in the month of December, VitaCup Keto Coffee Pods was the top the sick, the third most clicked product. Now who is dominating, though? The rapid fire protein coffee. Right, they've got protein in their title of their product, so it's no doubt that somebody searching this is actually a great example. I completely just by chance, found this is a perfect example of keyword research and how it's important and how it actually kind of like will give you an idea about who's going to be one of the best products here. Think of somebody who is actually typing in protein coffee, k cups. All right, I look at the search results and I see all three of these products this Corelatte one, the VitaCup Keto one and the Rapid Fire Protein one. But just the fact that in their title and the name it just so happens to be the name of the product is protein coffee, it's going to get them a lot more clicks. And then, look at that. I don't have to guess if it did or not. Look, amazon is telling me this product got 28% of the clicks right and total makes total sense. The VitaCup one is just a keto. One might give some protein but it only got 6% of the click. It's still top three. But you can understand now all of a sudden why this product is dominating. So that means if I really wanted to dominate this product I might have to think I can just make up protein and say, oh yeah, my product is. You know, this extra shot. VitaCup is a protein coffee. If it's not a protein coffee, that's false advertising, right. But if I'm developing a product I really got to take that in consideration. Now this is how Keyword Research ties in even to your product development. Right, I've got to think about putting that keyword in my title if I want a chance at kind of like busting into this rapid fire proteins market share here. I can also see the history here on the right hand side about how organic and sponsored rank ties in to being one of the top three clicked. For example, this protein coffee in December, in January, in November, they, for this keyword, were not running any sponsored ads. Nowadays, you know, somebody might think you know you got to be running, you got to be having a high bid on this, on any keyword that you want to have a big sales, but for whatever reason, this protein coffee comes like nah, I'm good, I don't need to do sponsored after this keyword because I'm dominating without it right Now. What about VitaCup? VitaCup here in December. This is pretty cool, guys. All right, this is exactly why combining Helium 10 data with Amazon data is so cool. VitaCup was one of the top three clicked ASIN's, right. The number one clicked ASIN was this protein coffee. Rapid Fire All these brands are really great, right,Rapid Fire. And then you're looking oh, no wonder they're the top click ASIN. They were Organic Rank one. Now, if you were just looking on Cerebro, right, and you saw our Keyword Tracker and you saw that VitaCup Genius Coffee was ranked 12th, you might think, oh, there's no way it's one of the top three clicked because it's kind of like towards the middle of page one. But this is one of the top three clicked and you don't have to wonder why or how. Look at the sponsored rank average. So in December of this month, this variation family was showing up on average right there on the top. So you see how, in some situations, organic rank is all is all that's needed, but if VitaCup was relying on their organic rank only to get clicks for this keyword, would they be one of the top three clicked? Absolutely not, because their organic rank is all the way down here, but they were able to be one of the top three clicked because of their high sponsored rank. So this is, guys, this is like not your grandfather's keyword research strategy we're talking about today. This is like next, next, next level, where you're going into seeing who are the top click to try and like, understand, buy your intent, and then now you're reverse engineering the strategy with how these different companies were able to dominate this keyword. For this company, it's a matter of hey, they named this product after this keyword. It's in their title, right there at the beginning. They're able to dominate this. For VitaCup, it's completely opposite. Their path to being one of the top three clicked was through sponsored ads. So for every product there's always going to be different strategies, but this is the once you guys are experienced sellers, this is kind of the level of keyword research you need to do. It's not just hey, let me throw in an ASIN and a group of ASINs in a Cerebro. You obviously have to do that, exactly what Jason showed and find those 24,000 keywords and then whittle that down into what are the most important ones. But you also need to take a step farther and start using Product Opportunity Explorer and the Brand Analytics Data to kind of understand, well, what are companies doing after they find that keyword and how are they getting their sales. So that's Brand Analytics. For anybody that has the Diamond plan, I highly recommend it. Now let's say you're on the newer side and you just have a Platinum account, which is totally fine. What is the easiest way to get the top keywords? Let me just show that. Let's go back to that page that's Coffin shelves. Where are we at More Coffin shelves? Where's my coffee one? Here we go, all right. So I'm going to choose the top products on this page that I just want to go ahead and measure my success and my keywords versus them. Or maybe I'm just I don't have my own coffee product yet and I want to know what are the top products here. And, by the way, you can still see there's VitaCup still right there with their Genius Cup right there as one of the top three sponsored ranks, and this is kind of cool. I bet that Jason is actually spending slightly less than Deathwish Coffee and what is his wake the hell up Dark Roast, but he's probably getting a very similar click-through rate. You don't have to be position one or two on sponsored to be one of the top clicked or sponsored Dial back that spend, be the number three or number four and you'll still get almost the same kind of click-through rate and clicks. Let's go ahead and hit Red Alert. I got the Deathwish and I don't want to do Pete's. Let's do community coffee, right. And then what I'm going to do is I'm going to hit run Cerebro. Now this is going to open up in Cerebro, kind of like just what he showed. Now I wasn't paying attention to. If these products are all pods and if they're definitely competitors I'm assuming they are. But you guys need to really take a closer look at who you are putting into Cerebro and make sure that you're doing very similar competitors or that, like Jason was talking about, you're pulling it from Product Opportunity Explorer and you know by definition they're in the same niche. But I just picked four random ones just from the search results, but within seconds here, or a minute or so, I'm going to be able to get where all of these keywords or all of these products, the keywords that they are ranking for and that they're doing sponsored ads. The very first thing that I'm going to do once this shows up is I'm going to hit the button top keyword right here, top keywords so everybody can do this anytime they run Cerebro, and basically what it's doing is it's like hey, where are most of these keywords are ranking for, or most of these products ranking for on these keywords very highly? And look at that. I came up with 24 keywords and a lot of these are branded. But, just like Jason showed, there's a lot of non-branded keywords here as well, like, for example, high caffeine coffee cake. I'm almost positive. He literally found that in Product Opportunity Explorer and I guess randomly guys, this is the first time I've ever searched these things in my life. It just shows how Helium 10 is validated by the Amazon data. That exact keyword that he found is showing up right here Strong coffee. There's the other keyword that he found that came up right here Protein coffee K cups. That's the keyword that I had found just on my own that I put up here. So these are the top keywords. Another thing, though I like to do, this obviously, is going to just show tons and tons of branded ones. I like hitting this button Opportunity Keywords, because, instead of looking at the products or the keywords that everybody is ranking highly for, this button allows me to see, in seconds, products where only one or two of these competitors are ranking high and, by definition, of course, the majority of those are going to be branded. But every now and then I'm going to be able to see unique keywords that other competitors might not be able to see, they might not be paying attention to. Like here, instead of k cups, here's a keyword that I didn't realize. Some people are typing in kpods. Now why did this kpods keyword come up here? Let's take a look at the Relative Rank here. All right, perfect, look at this. I don't know who is who, but look at this Of these top competitors. Let's say these guys are all kind of equal, competing with each other. Do you see where everybody is ranked here on this page? One of them is 78, one is 107, 241, 245. There is only one of these competitors getting sales from this keyword cake pods with no spaces, and they're ranked on page one, position 12. What does that mean? That means that if I were to kind of like, do a campaign on this keyword. It potentially could be easier for me to rank for this because I'm not having to go up against all of my main competitors. So that's why this button, guys, is a sleeping giant of a button right here. Opportunity keywords let's see if we can find any of the hidden gems in here that aren't branded keywords. Let's take a look here: Coffee pod, bulk k cups. Maybe some of these products think, well, we're not really bulk so we don't think we should put that in our listing. But there are some people, for one of these products at least, where they are heavily ranked for bulk k cups, even though they're not really a bulk and they're actually getting sales from it. So this is just another way to get some keywords that can help you. I want to give you guys some deep dive strategy sessions on keyword research. To kind of round out your on Amazon and off Amazon, your on Helium 10 and off Helium 10 strategy. So let me go pull up those episodes right now. We did a three-part keyword research series on Helium 10 a few months ago. That really is going to help you, in about three hours of time, get all of the keyword research tips that you need. So you guys got a pen handy, write this down. And the way you can find this is everybody, go ahead and pull out your phone. If you have an iPhone, type in podcast and open up the podcast app. Or Spotify if you have a Spotify and type in Serious Sellers Podcast, all right, type in serious sellers podcast, and then go ahead and hit subscribe. And then the ones I want you guys to look at are these three episodes here keyword research masterclass 100% free, doesn't it? And you don't have to be a Helium 10 member to listen to these. All right. Episode 506, 507, and 508. All right, so again, go to the podcast, Serious Sellers Podcast. Type in episode 506, 507, and 508. If you guys are more visual, it's h10.me/506 , h10.me/507, and h10.me/508 . If you go to those links you'll go to a page where you can actually even see the video too of it. But either way, subscribe to the podcast and go to those episodes and maybe next time you're on your treadmill or you're taking a drive or a run, listen to those and then go back later to the video to kind of like have the overview. But what Jason gave and what I gave are maybe only like six or seven different research strategies. We have over 33 in those videos that will help round out your knowledge, and not everything is Helium 10. Half of them just have to do with Seller Central. Liz says I'm a newbie to Helium 10. I want to know where to start. All right, the podcast is a great way to start. If you don't have your first product yet, product research is what you want to get into. I would go and go into Blackbox and look at hit the Learn button, Liz, and watch all the videos there. And definitely, if you're brand new to Amazon altogether, don't even go there first. Go into the Freedom Ticket, go into the Learning Hub. At the very top of your Helium 10 dashboard you'll see a button called Learning Hub or Freedom Ticket. Hit that and start going through the training there. That'll give you a good way to start. So, Jason, are you looking at what's more important that, a high search volume or not a high search volume, a trending up search volume, kind of like that protein K Cup, or a keyword that already has like 3000 searches? Compared to that one only had 700 and thus has a lot more sales. Which one is more important for you?   Jason: It depends. So let's if we take protein. We actually released a protein coffee slim protein coffee back in December. That's because of the AI and the way Amazon runs broad and other campaigns, it started picking up on that search term. So it started delivering on Genius. Genius gets delivered on every new search term that gets in. It's trying to find relevancy just beyond what other one product you're carrying. So we developed slim protein coffee because we saw a high search increase on protein coffee in general, which was a trend off Amazon as well. So but I also have baked into our slim protein coffee high search terms such as instant coffee and some other ones. So it's kind of a mixture of both. I always like high search term keywords built into titles and bullet points because it's going to bake in some organic relevancy that it's gonna be cheaper for me to try and build long-term. That it is versus advertising on.   Bradley Sutton: Okay, excellent. Does Amazon auto translate keywords from different languages? One of my organic ranked keywords is Spanish, but I never added to my listening Great question, and the answer is yes. So in America and different countries, it's different languages. In America, Spanish is the main second language that Amazon is on, and if you turn your Amazon browser into Spanish, it automatically translate your listening and then those keywords a lot of them you are already indexed for, and so sometimes, if it doesn't, I highly recommend looking for organic keywords that you're ranking for, and then what you might have to do is adjust your listing optimization, because the Amazon auto translator sometimes doesn't use the exact phrases, and so you might not be that relevant to the Amazon algorithm, even though you're indexed for it. So definitely look at what are the top Spanish keywords and then, if your translation is not good, talk to Amazon and see if you can get your translation updated with better keywords. Jason, thank you so much for joining us. Appreciate the extra shot I had today, and thanks to everybody for joining us today. Hope you guys enjoyed this session. We'll see you guys next time. Bye-bye now. I'll see you guys next time.  

Ever wonder how an Amazon seller jumps from zero to hero with a product that defies the odds? In our first-ever Seller's Edge Series episode, let's explore success stories, product journeys, and every tactic that will help you find your first or next E-commerce product. Special guest Shivali Patel, brand evangelist at Helium 10,  joins us bringing the heat with a story of how a $45,000 revenue bomb was dropped in just two weeks after launching in Q4, proving that with the right strategies, such as leveraging BlackBox for product research and adding unique value, anyone can stand out in the crowded Amazon marketplace. Finally, for those ready to expand their horizons, our brand, Manny's Mysterious Oddities, is branching out into the bat niche, where opportunities lurk in the shadows. Using Amazon's Product Opportunity Explorer and Helium 10's BlackBox, we dissect how to scout and validate new product extensions for your Amazon brand. This episode isn't just about telling you what worked; it's about showing you how to pivot and roll with the punches, finding those hidden gems in the market, such as bat-shaped bath mats, that could become your next big win. And for the cherry on top, resources and podcast episodes are flagged to help you turn these insights into action. Join us to learn about these actionable strategies, and let's raise the stakes in your Amazon selling game.   In episode 533 of the Serious Sellers Podcast, Bradley and Shivali discuss: 00:00 - Sellers Edge Monthly 00:31 - Strategies for Finding Profitable Amazon Products 04:50 - Discover New Business Opportunities at Trade Shows 15:55 - Profit Margin and Sales Success  19:16 - Discovering Product Opportunities on Amazon  24:16 - Bat Niche Product Opportunities Exploration 30:47 - Launch New Product At A Higher Price 31:29 - Advanced Keyword Research and Product Opportunities 37:27 - Combining Amazon Brand Analytics and Helium 10 BlackBox Data 42:36 - Brand Analytics and Launch Strategies 43:38 - Accessing and Listening to Podcast Episodes Transcript Bradley Sutton: Today is our first ever Sellers Edge Monthly Training. In this episode we're going to go over how I found a brand new product that I can come in at a price point twice as much as the competition, and how Shivali was able to sell $45,000 on her brand new product in only two weeks. How cool is that? Pretty cool, I think. One, two, three, four. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, as mentioned, this is the first in a new series that we're going to do monthly where we go over a different topic in our sellers edge training webinar. I actually recorded this in front of a live audience, so this episode might have a little bit different sound than normally and there's definitely some interactions there, but we have here cut up the highlights from that training and basically I'm going to show you how Shivali took some steps to have a product that nobody can compete with her in and it was over $100 and she was able to get 40% profit and sell $45,000, even though she launched right after Black Friday Kind of crazy. And then how I am launching a product like in the next couple of weeks and I'm going through all the steps on exactly how I found it and how I can have a higher price point as well, and we go over some other product research strategies that I think will definitely be able to help you guys. So this is a new series. Hope you enjoy it. Bradley Sutton: This is 100% based on value that can help you find your first or next product to sell on Amazon. Here we go, welcome to our new monthly workshop. We call it Sellers Edge Monthly Series, and this one is entitled how to Find your First or Next Product to Sell in 2024. So we are going to start off with a real life experience. I'm going to interview somebody right now who launched a product and had a lot of success on Amazon, especially in Q4, which is kind of like when people say, oh, you should never launch a product during that time. So we're going to ask Shivali to come on the show right now. Shivali, you there? Shivali Patel: Yes, I am Awesome. Bradley Sutton: I want to talk to you about your product launch. We had you on the podcast a few months ago and you were talking about this long journey of getting it ready, but then you actually launched in December. But for those who maybe didn't hear that podcast, let's start on this. You were selling on Amazon years ago and then you've always been selling for years, like books, but you really wanted to have a physical product to sell. A lot of people here they're looking for their first product, so they might have been kind of like in a it wasn't your first product but you were restarting it, so there might be a similar situation to you. So how do you tackle it? First, like, were you like hey, I want to try to find a product that just there's a lot of demand for it. Or you like hey, I want to find a lot of demand, but it's got to be something that maybe I'm passionate about. What was your thought process when you first started? Shivali Patel: I was quite open to whatever opportunity I was finding. I was using Blackbox, which I love because I come my first brand I launched years ago. I did manually. I was inside of Amazon, going through best sellers list, looking at BSRs, trying to understand the reviews, figure out what I could do better, and that's great, it works. But it takes a long time, and so that's where software like Blackbox is really, really helpful, because the process is over 2 billion data points daily right, Something that you can't actually do. So going in I was pretty open. I did many, many searches inside of Blackbox and then from there, started narrowing things down based off of different parameters. So whether that was profitability I mean all these things are important but profitability, what I can add? Value creation, the price point, checking out the market, the competition, what sort of reviews there are yeah, and I also did go to trade shows as well, so I went. I actually flew out. At the time I was considering a cocktail smoker kit. Bradley Sutton: What is a cocktail smoker kit. Shivali Patel: It's those for anybody who drinks. I mean you don't have to necessarily have it be a cocktail but a mocktail or even smoking. Your food comes with a little blow torch and then a different oak piece. Bradley Sutton: Yeah, I see that. Shivali Patel: Yeah, it's really nice. But I was considering that and a supplier ended up saying, hey, I'm actually in the US, and so I flew out to meet that supplier in person, which is a really, really cool experience. There was many vendors there, people that have flown in from Indonesia, from China. I got to see actual products, field them, try to negotiate a price point, get a basic understanding. Cool Enough is I ended up meeting somebody who helped me design a brand new product which I'm hoping to launch eventually as well. Bradley Sutton: This was at the trade show that you went to. Shivali Patel: At the trade show. Yeah, so they designed in a completely new style of a product for me. Bradley Sutton: Okay, so that's the first thing that's probably interesting to. Maybe some of you guys haven't thought about that, but you know, maybe you think that, oh, the only place you can go to trade shows which is 100% accurate, like it's a great place to go, is like in China. But what she's always talking about, I believe, was in Chicago or somewhere in the United States. So sometimes you know a lot of Chinese factories, indian factories and other factories. They'll come to US based trade shows and it's also a place where you can go and meet a supplier. Maybe you've been talking to online, like she was doing, but also you might meet somebody else. That is completely not even why you went there. So in her situation, she met somebody who's helping her design another product. So then that original product, the Smoker Kit you went to that trade show. You kind of like I'm probably not going to do this. How did you land on this makeup bag that you ended up going with? Shivali Patel: I found it inside a black box and I saw many different keywords. Actually, I was using the keywords tab. I went through and I did a few other things. I did the regular products tab, I did the keywords tab, I went into product opportunity explorer inside of Amazon. I was looking at Etsy and Pinterest trends as well. Anytime I was scrolling on social media. I mean the list was massive. And then eventually I found, I think, five to six different keywords inside of the keywords tab that were all related to the bag, so obviously there was a growing demand for it. And then from there went into the product validation and I felt like I could actually contribute something to that space, because I grew up in fashion and in the beauty personal care sector. I guess is something that I've taken time to educate myself on and spent many hours with, and so when I started having conversations after that with you, I think we also had a very unique pitching point that I felt I could go onto the market with a premium price point, because anytime I'm selling something, the value of creation is important, but you also want to make it worth the person's while. So if I'm going in with a premium price, I want to over, deliver on it, and I think this bag really hit all those spots. Bradley Sutton: And this was a high. The current the market was kind of high, aren't most products there like 80, 100 bucks or so? Shivali Patel: Now. So when I was looking at this product, everything was 30 bucks and I wanted to sell it for 120. And I knew I wanted to sell it for somewhere between 120 and like 140. But by the time that I actually launched, there was a couple bags on the market that were selling for 160 with a lot less value. In my opinion, they're nice, but also, if you think about anything else in the world you have your cars, you have your coach bags there's always a market for something. So I suppose at that point it's just what you're planning to or who you're really getting. Bradley Sutton: So then you know a lot of people here in this room. You know they might not be able to afford a product that requires an investment, you know pretty high, because you know if you're having a 100, $120 product, you know your costs might be like 30 bucks or 40 bucks a unit. And then, if you're, what was your MOQ, by the way? Shivali Patel: My MOQ was 500. Bradley Sutton: 500, all right. So, like, you guys can do the math, if you're buying a product that costs $30 and you have to order 500 or 1000, you know you're already talking about 15, $20, $30,000 before you even consider shipping. However, on the flip side is if you can afford that. This is just by itself a way that you can differentiate yourself from from these saturated niches, because not that many people can afford to go into a niche like that. So you're immediately kind of like disqualifying a lot of the potential people that you might that you might, you know, be going up again. So let's fast forward. You know, you took a few months. You started designing the product. You're looking at different, different needs and you actually built in like your own program. Since you're kind of like your own influencer, you're like, hey, I'm going to sell this product with also like this course, and so just, you know, briefly, like in a minute or so, can you talk about how that idea came? And then what's the deliverable? Like, like, are people getting this, this card inside the thing that says, hey, sign up for my beauty course, or how did that work? Shivali Patel: I have always sold physical and digital products separately, and I thought it would be interesting to combine the two, especially because a lot of the competitors inside of the makeup bag market were selling, essentially as the add-on, a 10x magnifier. It was like a bonus piece that people throw in for bundling options. And I know for me, while a magnifying mirror is helpful, I don't actually use one on a day-to-day basis, so it has no real value for me as a consumer, not to say that it doesn't for somebody else, but for me. Outside of that, they also had these little travel jewelry compartments, which is great, but again, what's something that would be more of an experience, right, that would justify $120 price point. And so I started looking at the intersection of a digital course or a live coaching element, which one increases your touch points with the customer you get to hopefully get with, of course, in like, I'm not saying anything, black hat, I'm just saying that you can get to know, maybe, your customer a little bit better and then you'll know their order number so you can ask them to request a review a little bit later on. But yeah, the delivery aspect of it for the actual course is the product insert, which I created a QR code using Helium 10s portals and then just put that in so they get access to exclusive course that pretty much no other competitors can replicate, right? Because it takes a significant amount of time to go through and film a bunch of videos and then also end up taking time to do live coaching as well. Bradley Sutton: Yeah, hold on. I want to pause you right there because this is important. I want to make sure people understood the main point here. We hear so much and maybe you who haven't started on Amazon yet you've probably heard oh my goodness, it's too late to sell on Amazon, or there's just too much competition, or no matter what I sell, everybody's going to copy me. And then everybody's going to do it and have a low price. And, guys, let me tell you that's, first of all, that's not true. Like in some, you know, like categories, maybe, okay, maybe that's true. Like, if you just have a generic product, could everybody copy you? There's not much room for differentiation? Sure, but there are so many opportunities out there where you as, like you know, if you're selling in Europe, you're Europe based. You're selling in America, you're US based. There's things that you can do, there's skills that you have, or maybe, utilizing the network you have, that you can kind of like competition proof what you're trying to make. So, Shivali, she was like what can I do that? You know, probably the bakeries that are trying to sell direct on Amazon can't do All right. And one of them was like, hey, she's like let me make an actual course that nobody you know no Chinese factory or Indian factory or any other country that makes this are going to take the time to find an American based influencer and film this whole course and have that be a threat. Bradley Sutton: Like literally nobody is going to do that. So this is something that she has like a 100% exclusivity on that she never has to worry about competing with other people and it's going to allow her to keep a higher price point as well, because there's this added bonus. So don't let people tell you, oh it's, it's impossible to compete on Amazon because of the competition. No, you, absolutely, you know, can do that. Now let's just fast forward. Now you launched on what doesn't have to be the exact date, but when did you actually launch your product? November 30th or right, wait, November 30th. Was that during Black Friday weekend or? Shivali Patel: Okay, I was trying to get ahead of Black Friday and Cyber Monday, but the issue was it's an electronics item and I had some sort of request that they asked for like an MSDS safety sheet, and then it got classified as a dangerous good. So all my inventory was at the facilities but it was in reserve. I couldn't access it, I couldn't sell it. And then eventually, when it finally happened, I pretty much didn't know when it like went live. I was checking but I couldn't tell because it was like some of the products looked okay and then I made the stupid blunder of trying to check if it was available by buying, but then it wouldn't let me buy because I'm a seller. I didn't process that. But finally, November 30th, I had my first sale. It went live and I had my first sale and then I actually discounted that product for I think it was like 20 bucks or not 20 bucks, 20%, and then I had like that nice strike through price so I dropped from 120 to $90 and then went back up because my end of the November. Bradley Sutton: You're doing all this which, by the way, guys, she's talking about like what we call the Maldives honeymoon strategy. I'll give you, guys, links to how to launch your product. You know, based on the Maldives honeymoon strategy. It has to do with PPC and putting a heavy discount on your product. Now some people in the chat are asking about if they can see the product. I can throw it up here. Is it out of stock right now? Like, did you sell out or is it actually live still? Shivali Patel: No, it's still live. radley Sutton: Fast forward guys. She kind of like was doing stuff that some people say, oh, you should never do, like never launch a product in Q4., don't launch a product during Black Friday weekend. But she did that and then, right away, what did you get your kind of like daily sales up to? 70 units a day 70 units a day at $100 price point. But, guys, this is the product that we're talking about. It's a live, real live product that was just launched on Amazon a couple months ago. Here we go, brand new. She doesn't even have the video on here yet, like she even didn't even do the brand registry at first, I remember, because she just like got this, got this up, but where does it? Man, these are some nice images. So here's the image that talked about her makeup lessons. Okay, there she is. She's her own influencer. Totally fine, you're not going to see me put my picture on a coffin shelf, which is the product. Shivali Patel: I sell. I don't know. I think a lot of people right now that are watching would buy things if you were the influencer. Bradley Sutton: I don't know, I don't know. That's not the way I roll, but you can see, like if you go back in her BSR like when she launched the product and look at these crazy BSRs that she was having. Now obviously the sales have gone down after Christmas. This was a heavy, heavy item in Christmas. But long story short, like how much money did you sell in December of this product? What was your gross sales at? Shivali Patel: $46,000. Bradley Sutton: $46,000. Shivali Patel: And what kind of profit margins? Bradley Sutton: did you have? Shivali Patel: So after all the time, I originally thought I had like a 57% profit margin, but after all the calculations I think it was closer to 45% profit margin 45. Bradley Sutton: Now, guys, we're not going to be here and say that, oh, everybody who sells on Amazon using her strategies and using Helium 10, it's going to be able to sell $45,000 in three weeks and 40% profit margins. She obviously worked really hard to do this, but it shows that what is possible. Because she didn't use any special hack because she's a Helium 10 employee or some backdoor into Amazon. She just used the same exact strategies that you could have it. And somebody asked hey, after ad spend, what was the margin? No, that is after everything, after her cost, after PPC, after everything, 40%. Yeah, Ron says she doesn't even have A plus content. Yeah, she didn't have brand registry. She got this out so fast. She didn't even have brand registry yet and she just sold out almost completely. All right, well, that's a cool story. I'm going to give one of mine. So let me give you guys one more story about something that hasn't even launched yet. But let me walk you through the process, and this has a. She talked about how she found her opportunity in helium 10. Bradley Sutton: Let me show you something where I found an opportunity, and originally it came not from black box, but another tool that's not even designed for product research? All right. So does anybody in here use the regular market tracker? All right, this is not market tracker. You know 360 regular market tracker. Let me show you guys, let me retrace, what I did a few months ago. This is the regular market tracker and, as you guys may or may not know, so if you're new to, if you're new to helium 10, you probably haven't seen Project X, but we launched this product called a, a coffin shelf. All right, and so I've been. I've sold hundreds of thousands of dollars of these coffin related items, and so I have this coffin shelf market and basically what it does is I'm tracking my market share, I'm tracking like where my market compared to the others, and actually I did so well in Q4. I sold out, until just like a week ago, of of coffin shelves. Bradley Sutton: Okay, now let me show you here what I was looking at, what the purpose of this tool is. It allows me to track what is going on with my direct coffin shelf competitors, right, but then it also suggests to me like, hey, there's a new coffin shelf or a new potential player that might be like coming into your niche, right, and so you can see here those of you watching this and if you're listening to this later, you might not see this visual here, but there's a button that says track or ignore. So it's saying like hey, here's a new player in this niche. Do you want to start tracking him to, to, to track how, how your market share is going, all right. And so I was scrolling on here and then look, do you guys see what this is? Let me know in the chat, do you guys? If you can see it, it's kind of hard. These two things that are not coffin shelves, what does it look like to you guys? Bats yes, exactly, these are bat shelves. Bradley Sutton: Okay, so now, all of a sudden, let me just explain how my thought process went. I'm like, wait a minute, this is kind of interesting. All right, like these people are not my direct competitors, but they must be ranking for similar keywords, and I'm like that makes sense. Like in in, coffin decor is like a bat shelf might be kind of like a kind of spooky thing, right? So I went into a, an Amazon tool. All right, that is the product opportunity explorer. Okay, this is another thing that anybody on this call should have access to. Whether or not you, whether or not you guys, have brand registry you should have product opportunity explorer. So I typed in the keyword coffin shelf because, again, that's what I was selling and I'm like all right, let's take a look at what are the top clicked products after coffin shelf. So after people search coffin shelf and the related search terms, what are people clicking on? Okay, now, this is. This is not helium 10. This is directly from Amazon. All right, I like to kind of validate to see a little bit deeper what's going on. Bradley Sutton: Once I saw that, initially inside of helium 10, and then, sure enough, look here in the top 10 products after my products. A lot of these are my products that I'm selling. I saw I start seeing these bat related products and so I'm like, okay, that's interesting, but I want to. I want to take it a step further, like I could launch a bat shelf and I still might do a bat shelf, but are there any other bat related items? Maybe I could start a line of bat related items. Bradley Sutton: So here's what I did, all right. So Shivali situation was kind of like hey, she was looking for her first product on a new brand. A lot of you guys haven't found your first product yet. You follow that technique, right? I'm talking about what, if you're ready, are selling a brand, how can you expand it out? And this is the kind of process for you guys. Bradley Sutton: All right, so I went back into helium 10 black box. Okay, let's go ahead and go into that tool. So now this is what I want you guys to do. We're literally retracing my steps. I'm going to try and remember what I did. I'm selling, you know, there's probably a lot of bat related products that maybe you might be in the pet niche, like people making bat houses and stuff like that. There's probably a lot of Batman stuff in the memorabilia, right. But I wanted to do stuff in my niche. So hit the category and subcategory, drop down in black box and select home and kitchen All right. Bradley Sutton: So I wanted to find products in the home and kitchen niche, all right, okay. The next thing I wanted to do was I wanted to make sure that you know we weren't going to have some like $5 products or, at the same time, products that cost, like you know, $60 or more. So I put in the sales price field minimum 10, maximum 60. I wanted to find products that we're selling already, like is there a product in this bat niche that is selling pretty decently already. So under monthly sales okay, under monthly sales I put minimum 100 per month. All right, that means, hey, here's a bat related product that is in the home and kitchen that's priced between 10 and $60. And it is 100, selling at least 100 units per month. I didn't want to have a bunch of variations, like a product that had a whole bunch of sizes. So what I put, I think again, I'm trying to retrace this, I'm doing this live here, guys, I think I put a maximum one under variation count. Bradley Sutton: Okay, now what else do I do? Okay, you might be wondering well, how in the world am I looking for bat related products? All right, well, what I did was, like, I figured if it's a bat related product, it's probably got bat in the title. Okay, and Nicole says variation yes, max should be in the max right here under one. This is the minimum. I don't put anything, max, I put one. Okay, that's why, that's why the, the, the min is blank, all right. So under title keywords I put bat. So like, that means that I'm trying to find a product that had the word bat in it. Because I like again, couple steps back, I saw in market tracker, there's bat related products showing up in my market. I looked and validated that in Amazon opportunity explore. There's bat related products and I'm just wondering is the only bat related products shelves, or are there other bat related products? Okay, I'm not sure if I, if I entered more things, I'll know by the number. Go ahead and hit search now, guys, and let's see how many, how many things come up. Let's see 14 items. Okay, this is probably it. Bradley Sutton: And then I started seeing some super interesting things. Now, of course, some things were completely unrelated, because obviously a baseball bat, you know, might, might show up. But take a look at this, guys, a bat, I don't know what. This is like a remote control holder or a decor box. Look at this one a bat shaped wine and beer opener. Now, all of a sudden, my like creative juices were flowing. Here is a bat shelf. And then, as I was scrolling down, boom, I was like, wow, look at this, a bat Bath mat or bath rug. I was like that is such a novel idea. And so I started looking at this. I'm like, hey, there is some opportunity here to make a bat bath mat. But here's the problem. When I looked on Amazon, I was like the price is a little bit low, all right, compared to my cost. So I was like, is there any way I can differentiate this? So let me just show you what I was looking at. Um, let's just go here to Amazon and let's type in bat bath mat. Bradley Sutton: Now, at the time the prices were actually higher. But let me just walk you through, kind of like my thought process here. Okay, so take a look here. I started seeing this and, by the way, when I was looking at this, I think it was kind of like around the Halloween time and there were like hundreds and hundreds of these being sold, like now there's only a couple, that there's like a hundred or so being sold, but I'm like this is a super cool product. What I like to see is like the number one product, like the one who, who is selling the most. Bradley Sutton: What can somebody in the chat tell me about? What is wrong with this? Like, what are they doing wrong that could get them literally suspended they're listening, suspended at any time. Yes, alexander says no white background. Everybody, a lot of you professional stuff. I was like I love to see this. We're the number one seller in the niche Probably doesn't even know how to sell on Amazon because they've got this ugly image of a tile floor and it. This literally could get suspended by Amazon at any time because it's not white background. Bradley Sutton: And then, as I scroll down here, this is what I love to see. I'm already like, not even halfway down the page. All right, these, these are organic results. What do you guys notice here about these organic results? Is this one a bath, a bat bath mat? No, it's unrelated results. Who said that? Jonathan says that unreal. I'm not even halfway down page one and I have completely different results, like, like, here is somebody who's advertising here with a stone bath mat has nothing to do with this. Here's some spider web bath mats. This is what I love to see. Now, guys, this is now four months later. Bradley Sutton: It was even more drastic when I was looking at this, where I like nobody had bath bath mats but at that time that all of these were like around 20 bucks and I'm like, ah, man, this is like this is. You know, I want to have some higher Profit margins. I'm like, look at, some of these guys are just blowing stuff out because, because you know, they probably had overstock. But I'm like, how am I gonna have a product that's gonna go for like 20 to 30 dollars when people have, at the time, like 16 17 dollars? So this is what I what I looked at. I was like, let me just look at regular bath mats. All right, bath mat. Okay, this is has nothing to do with bat shaped or coffin shaped or anything. And then this is what I saw, like a lot of people had it for cheap prices. I'm like, okay, fine, but you know, since I have a bat one, I I don't have that much competition. Bradley Sutton: But look at this, I didn't know much of Beth Matz at the time, but look at this. Do you guys anybody see the difference between these and those ones that were the bat, the bat ones? Anybody know about bath mats and like could see instantly I know I'm zooming in here the difference. So what the difference is is the material. Do you guys see how thick this is? This is what's called and I don't know if I'm pronouncing this right this is what's called chenille, if I, if I'm mispronouncing that, I apologize. I literally know nothing about this. This niche Chenille. This is a lot more expensive material than I thought it would be. This, this niche Chenille. This is a lot more expensive material and it is like it's kind of cool, like your foot sinks into it and your foot almost disappears into this material and it's much more absorbent and I'm like, okay, all right. So here's the thing I want to make some bat bath mats and that could launch some other products, like maybe some coffin bath mats and everything, but everybody's selling for this cheap price. So what I want to do is sell a bat shaped bath mat, and I'm going to be the only one that's going to make it Chenille. So let me show you. Bradley Sutton: I went to, I got the product made and then I went to AMZ One Step and paid them to go ahead and have a photo shoot done at their factory, and my product is not yet launched. Guys. I just got this. I'm gonna open up a Google Drive, guys. This is like real stuff. This is just a Google Drive that was sent to me two days ago. I got the images ready and take a look at the products that I was able to develop based on all of these steps that I went. Here's a same thing Chenille bat shaped Bath mat. Let me show some more images here. I did some research and I'm like all right, some of these are not machine washable. I'm going to make sure to have an image where people can clearly see that this is machine washable. That's another way that I can differentiate my myself with the other competitors. Bradley Sutton: What else did I put here? I made some detail about how the non-slip you know backing right. What else did I have in the images? I did like a really expensive photo shoot, guys. I really wanted to go out. Look at this, this is not 3D, this is like a real. This is a real Airbnb, not Airbnb. I don't know if it was Airbnb, but it might have been Airbnb. But they literally rented a house to have this that had like these kind of like minimalistic, gothic vibes and we did a photo shoot to really kind of like differentiate. Now take a look at some of these images and compare it to the images that we saw on the bath you know, bath mat over there. All right, completely different. Right, very high quality. So basically, guys, this is a product that I am going to launch either maybe this week or next week, and I'm going to launch at over $20, when everybody else was selling it for um for a lot cheaper. All right, so there's two different cases. Shivali will open up a brand new brand. Bradley Sutton: Here's me. I was selling coffin shelves and I wanted to open up a kind of new line of products that aren't coffin related but are from the same kind of like um customer profile. I guess you could say you know somebody who's weird enough to buy a coffin shaped thing, probably weird enough to buy a bat shaped thing. So those are a couple of techniques. Let me give you guys a couple more techniques that those are real life examples. Let's go back into black box, guys. All right, let's go back into black I can't even say that right back into black box. And then everybody, let me know in the chat if you're with me. We're going to do something together. We're going to pick a imaginary product research situation right now and somebody said will the US consumer buy this all year long? Absolutely, believe it or not, people buy coffin shelves all year round. They would absolutely buy this. The people who are into Gothic decor, they just love this kind of stuff. All right, everybody's ready. Bradley Sutton: Now I want you guys to click into keywords. This is the keywords tab. All right, now, everybody, give me some sample ideas of categories to choose. I'm going to give you kind of like an advanced technique and I'm going to do one more advanced technique and then we're going to open up to Q&A for about five minutes here. Somebody says kitchen, somebody says pet, a bunch of people saying pets. Okay, let's go with those. So everybody. Go ahead in your black box keywords select kitchen, kitchen and dining, home and kitchen just for kicks and giggles. And then what was the other thing that people started? Yeah, pet supplies. All right, select pet supplies. Now I'm on a tool that looks at keywords. So who can tell me in the chat what signifies demand for a keyword? Is it sales? What is the metric that signifies demand for keywords? All right, it is search volume, exactly. So I'm going to say, hey, let me see a keyword that has at least 2000 search volume, maybe a maximum of 10,000. And I might have to like, lessen these because I might be doing something a little bit too narrow here. All right, and let's go into a price range where the average product on the search results, on average of the top products, are between, let's say, 20 and 50 dollars. All right. Bradley Sutton: Now here's what I like to do. I'd like to go to the very bottom of black box keywords and, under competitor revenue, I'm going to do something that's opposite from logic. All right, this is opposite from the way that you might have learned how to do this tool. I'm going to say competitor revenue more than $5,000, a maximum of four and a minimum of one. Traditionally you might. And, by the way, guys, there's not a right way and a wrong way here. I'm just trying to show you that you can have an opposite technique and you could still get a good result. The traditional teaching here is you want to find a keyword where most of the products are selling at least $5,000. I'm trying to do something different, where maybe only a couple products are really doing well and the rest are just kind of like throwaways. Why do you think, guys, why do you think this could give me something that might be opportunity? Let me know what you think in the chat. Why would I want to see when a keyword where not that many products in the top 10 are making good sales? Bradley Sutton: Ritu says improvement opportunity. Max says bad listings yes. Kl says try to be in the top yes, very good. Louis says low PPC. Guess what, guys? Everybody's correct. These are all reasons on why I'm doing this. Now, it doesn't mean that the opposite way is not going to get me good results too, but this is what I'm doing for this one. Now, competitor reviews out of the top 10, what I'm going to say is hey, I want to see a minimum of, let's just say, six products have less than 150 reviews. So that's what I'm doing in black box keywords Again competitor reviews at less than 150, minimum six. Now there might be either a whole bunch or not enough. Bradley Sutton: I'm not sure what's going to come up here. Yeah, I have too much hair. Oh, my goodness gracious, I found a pretty cool product right away, guys. I've never looked at, I've never seen this keyword in my life Goat blankets for winter Search for 3,000 times a month. Like there are 3,000 people out there trying to find blankets for their goats. Or is it blankets made from goat fur? I don't know. We can take a look at that. What else do we see here? Oyster shells, cat collar, camera, wedding table numbers, tree wall art guys, these are all Good opportunity stuff. Pottery apron like I guess a pottery apron would be different than a regular apron. Like it maybe needs to be more thick. Alright, to Taylor Swift Betty, I'm not gonna do that one, because that's probably Branded there, trademarked, I should say. Bulldog storage decoration what the heck like storage that? Is that a brand name or is that, like people want storage with pictures of bulldogs on it? Table numbers for wedding reception here's a Vietnamese keyword that I don't know. A Heart-shaped charcuterie board. Bradley Sutton: Guys, I literally just came up with one search. I came up with about 15 product opportunity ideas that all of these are pretty good. Jonathan says these are blankets for goats. I used to have goats myself, believe it or not, like here in San Diego County. I have one acre here property. I used to raise goats. I I never bought them blankets. You know, I'm sorry, sorry to say, but I guess I was, you know. But but I'm in Southern California so it doesn't get too cold so I think my goats were doing fine. But anyways, guys, that was just one search I just did with you guys right here and we found 10 Opportunities that could be worth looking at. Bradley Sutton: One last quick one I wanted to do before we get five minutes of of Q&A. Another new tool here in black box. Now, those of you who have the diamond plan, you'll be able to see this. It's a BA top search terms. All right, this is combining Helium 10 data with what's we're called Amazon brand analytics. Okay, amazon brand analytics is something directly from Amazon and we could see in here what are the top three clicked items by any keyword. This is directly from Amazon. This is not a helium 10 metric. I mean you're looking at it in helium, but that's what this is. So, right here, guys. Bradley Sutton: Um, this is Gold because, like, for example, I could say, hey, show me something, let's say a keyword that has the word bat in it. Going back to my original example, but where? If I take a look at the top three clicked ASINs, okay, I want to see their total click share, maybe at least 50%, meaning that let's just let's just see if anything comes up. That might be nothing, might come up here, let's just take a look. But what that means is, if I take the three products that have the most clicks after this keyword, it makes up more than 50% of the clicks overall. Okay, so that's what I would want to do phrases containing bats and look at that. I might do the top three conversion share. That's another thing that I could look at as as well, but these are unique data points that somebody could use, where you combine Amazon data with helium 10 data to find something completely new and different. Bradley Sutton: Alright, I've got five minutes now, maybe less, for question and answer. Let me take a look in the Documents here in the chat, what you guys have sent in. Alright, here we go. This is from Frank what is better to use a coupon or discounted price? Great question, frank. So he's talking about when you launch a product, like she volley did, either. Or yeah, I personally use discounted price. I try and get a strike through and have a big discount and then sometimes it's like it'll put a little red symbol that says, like you know, 50% off. But then other times, if that doesn't happen, using a coupon might be better because it gives you that green bar in the search results. Bradley Sutton: Alexandra says what was the product photography company? Oh, the one that did the batch of that was AMZ One Step. So you can see them at. Go to hub.helium10.com, Alexandra. hub.helium10.com and you can contact them right inside helium 10. Just type in AMZ and then one step. And then Make sure that. Make sure that you say that helium. You know you learned or heard from a helium 10 or from Bradley on this workshop. Shivali, who can you let us know? Who made your images? Alright, so I think you. One step, Shivali. So James is wondering who? Who did you use? I? Shivali Patel: Used myself. Bradley Sutton: You actually took yourself for like your phone. Shivali Patel: I did my own images. I also made my own infographics. Wow, I did the only. I did the course on my own. Bradley Sutton: I you had to have outsourced something, though, like anything. I've outsourced nothing wait, you know how to do Photoshop and stuff like that. Yeah. Shivali Patel: I didn't even Know. I make all my own videos for TikTok, for Instagram. Anything I post, I do. I did my own product photography with a camera I have at home. Although I For social, I typically just I phone it and then use Canva for Infographics. So that's free, which contributes to the very high profit margins. Bradley Sutton: Yeah Well, yeah, that definitely helps. Like me, me, I have no Photoshop skills. Maybe a lot of you don't have Photoshop skills, so you've got an outsource. Shivali Patel: I Didn't use that much Photoshop, all I did like. If you wanted to do this yourself, they actually the same thing that you pay $1,000 for you can do on your own. All I did is take a white sheet, put it up on Like a wall at home, got a phone I ordered like a 20 or $30 circular thing, but that was for video, it wasn't even for just photography and then I put it on to like a white table and then threw it into a free app free iPhone app for background remover and then put everything into Canva. Okay, so canva Able to do a pretty, pretty impressive if you guys want to do this on your own, you can also. I believe we have a module in Freedom Ticket For making your own product images, so you guys can watch that too. I filmed that one. Bradley Sutton: If you are at all artistically inclined, it doesn't even take Photoshop to do this. But you could be like me and be completely Illiterate from artistic sense, and that's why I outsource my stuff to different companies who are the Professional. So there's not a right or a wrong way to go about it. Hosam asked how does brand analytics help you? Could you please explain with an example? So, brand analytics that the number one benefit of brand analytics is that Amazon is telling you, after the search of a keyword, which three products are click the most and of those three products, what kind of sales share do they have of the people who end up buying a product after that, after searching that keyword. Super, super valuable information that you can see inside of helium 10. That comes directly from brand analytics. Um Frank says I would like to some launch help, for example, vying coupons, giveaways what would you recommend these days? So if you're talking about, like the old school Giveaways, you know that that's against terms of service. Now, on Amazon, what Shivali did, what I'm gonna do is Fully within terms of service is mainly just using PPC, all right. So if you guys want to know the three episodes, you guys have some homework. You guys want to know how to launch a product in the same exact way that Shivali and I launch our product. This is what I'm gonna leave you guys with. Bradley Sutton: Right this time, everybody have a pen and paper ready. All right, right down these three episodes h10.me/466, all right. Or it's Serious Sellers Podcast, episode 466. You can look it up on your. I want everybody actually typing it in right now go into your Apple iPhone and go to Apple podcast and go into Serious sellers podcast and hit subscribe the three episodes you want to look at for how to launch your product, to get ready for it is 466 and 467, so you can go on your podcast. Or you can just type in h10.me forward, slash 466 or 467. The one to actually launch, it is 500, all right. So there's three episodes that you want you guys to listen to 466, 467 and 500. Thank you guys for joining and we'll see you later. Bye, now you.

Listen in as we explore the latest buzzing news shifting the landscape of e-commerce, where we talk about TikTok's slowing usage, Amazon's AI integrations, and more! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop buyers will have to pay higher order minimums to get free shipping as the company cuts back https://www.businessinsider.com/tiktok-shop-cutting-back-free-shipping-trims-costs-2024-1 Amazon aids seller listings with new generative AI partnership https://chainstoreage.com/amazon-aids-seller-listings-new-generative-ai-partnership Etsy targets gift shoppers with AI-based tool https://techcrunch.com/2024/01/19/tiktok-usage-is-starting-to-slow-is-tiktok-shop-to-blame/ TikTok usage is starting to slow — is TikTok Shop to blame? https://techcrunch.com/2024/01/19/tiktok-usage-is-starting-to-slow-is-tiktok-shop-to-blame/ Learn how to stay ahead of the curve as Carrie shows you the power of  Helium 10's BlackBox tool together with Amazon's Brand Analytics data. Your perspective is the missing piece so make sure to share them in the comments below or in the Helium 10 Users Facebook group as we dissect Amazon, Etsy, and TikTok shop's evolving marketplaces and the power dynamics at play for sellers. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:43 - TikTok Shipping 01:25 - Amazon Listing AI 03:32 - Etsy Gift Finder 04:23 - TikTok Usage Slowing 05:32 - Amazon Search Terms 07:14 - New BlackBox Tool ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos  

Have you ever wondered how the savviest Amazon sellers pinpoint products that skyrocket to success? Join us as we navigate the complex landscape of Amazon's seller tools with insights from our expert guest, Yi Zhen from Amazon Singapore, who unpacks the secrets of the Product Opportunity Explorer, Brand Analytics, and more. We tackle the nuts and bolts of metrics that matter—from sponsored ad percentages to the telling average age of selling partners—all to equip you with a map for mastering sales trends and strategic inventory decisions.  Unboxing the art of personalized promotions, this episode reveals how a deep dive into customer loyalty analytics can revolutionize your sales approach. We share real-life tales and tactics for waking up those hibernating buyers and how vital understanding customer lifetime value can be to your growth. From decoding top search terms to smart segmentation targeting, this is an arsenal of strategies you won't want to miss. Lastly, we journey with Helium 10 to find niche markets where the quirky, like coffin-shaped cat trees, become a good product opportunity. Discover how leveraging data from Amazon and Helium 10 can lead to unexpected product triumphs, and why sometimes, the more peculiar the product, the more passionate the customer base. Our candid conversation wraps with a heartfelt thanks to our guest and a teaser of what's on the horizon for Amazon sellers. Tune in to get ahead of the game and keep your finger on the pulse of Amazon market opportunities. In episode 526 of the Serious Sellers Podcast, Bradley and Yi discuss: 00:00 - Analyzing Product Opportunities and Customer Trends 03:51 - Understanding the Product Opportunity Explorer 12:16 - Product Returns and Display Color Analysis 15:43 - Tailored Promotions and Customer Loyalty Analytics 17:19 - Understanding Customer Loyalty Analytics 21:43 - Discover Niche Markets With Helium 10 21:55 - Analyze Product Opportunity With ASINs 29:21 - Analyzing Consumer Behavior for Product Development ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: And today we have invited you back onto the show the second half of the episode. I couldn't cut it off because there's just too much amazing stuff that we're going over. So let's go ahead and get you the second part of this interview and let's learn all there is to know about product opportunity Explorer, brand analytics, customer loyalty dashboard. We're going to talk about a whole bunch of cool stuff. Here we go. Did you know that Amazon sometimes loses or damages some of your inventory? Usually they reimburse you for this, but sometimes they might miss things. That's where refund Genie comes in. What Helium 10 refund Genie does is we go check out your reports and see if Amazon owes you any money, and then we give you the reports that you need to submit to Amazon so that you can get your money back. If you haven't run this, you can have hundreds, if not thousands, of dollars that Amazon might owe you, especially if you've never used this before and you sell a lot on Amazon. So to find out more information, go to h10.me forward slash refund Genie. Hello everybody and welcome to another episode of the series tellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. What else, so what else we have?   Yi: here. Okay, I will just move on to the other tabs, because each tab will have different interesting insights for us to know.   Bradley Sutton: So this one speaking of insights, I just clicked on insights.   Yi: That's right. So over here you'll be able to know wow, I mean you'll be able to see the different matrix for instance, how many percent of the products are using sponsored product top five products. How many click share are they taking out?   Bradley Sutton: At one glance, you're a good saleswoman, by the way, really Kind of like me. She's like she does this every day, but she's like, wow, like this never ceases to amaze me, Like this is so amazing. That's like you're like me and Helium 10, like look at this Helium 10 thing, guys. Wow. Like oh, my goodness, like I'm speechless. I'm just like, yeah, I love it. I love the genuine. This is a wow thing because this is I'm seeing here the 90% of click, like how many percent of people are using sponsored products? How many percent is prime, you know, and it's like 100% right. But then imagine if you guys found a niche where it's like 50% only are using prime. Wow, that would be a real wow. Right there, exactly.   Yi: Exactly. Yeah, I think the reason why I said wow is because I saw that the percentage of products using sponsored products is above 90%, which is pretty high compared to many other niche I've done research over. Usually, I think the average I've seen so far is between 80 to 90%. This is like 90 to 98%, so it's pretty high. I would say it's really competitive, which is why I guess, when you see in the search term, tap earlier on, the search conversion rate is so low, because I think way too many people are running advertising on this. It might be a bit expensive. Yeah, correct, correct, this might. It's a consideration point.   Bradley Sutton: I'm not sure if you can give this information, but what does it mean here when it says number of successful launches, like what determines successful launch?   Yi: I think actually, if you hover your mouse over the, over the matrix, you actually tell you. It means the number of new launch. It's been in launches in the past 180 years. Wow, it's in there, right there. We've annualized it. Didn't say that before.   Bradley Sutton: Like I was like in the dark. This was like six months ago.   Yi: Since I've looked at this, I didn't even notice that.   Bradley Sutton: Yes, Number of new launches with an annualized revenue amount of over $50,000 in the past 30 days. All right, yes.   Yi: I think we are just being more transparent, especially because many sellers are telling us they don't really understand this matrix. Can you explain this better, this product opportunity explorer? I think throughout the entire year I've seen so much changes and in fact it's for the better, yeah.   Bradley Sutton: All right, cool. So I see this. By the way, for the people not watching this, I see there's columns for today, columns for 90 days ago, 360 days ago. Oh, my goodness, the one thing that tells me to stay far, far away. Not stay far away from this niche, but average selling partner age almost 10 years. So, like these are like experienced sellers in this niche and if you're a brand new seller, you might not want to go against people with 10 years of selling under their belt. So there's another piece of interesting information here. Pretty cool, all right. Next one here is or is there anything else on this page? No, I think we can move on to trends.   Yi: Okay, yeah, I think what helps over in the trends page firstly is to identify the seasonality of the product and also when you should enter to sell. So firstly for this product, as you know, shower curtains typically is something usually people will buy across the year. Right, there shouldn't be much pigs, but from what I see over here I think there's a pig in July. Probably is because of Prime Day. Prime Day yeah probably is because of Prime Day, otherwise it's quite flat throughout. So I think, regardless of where you, when you launch, I think it's fine. But just take note, maybe when you do your inventory planning or when you try to you know purchase your product from manufacturer, maybe before Prime Day you might want to manufacture more, right? So it helps you to do your inventory planning for that.   Bradley Sutton: Also. I'm just looking at this and the number of products goes down. So that could mean one of two things. It could mean that more products are going out of stock, like maybe this people in this niche are not keeping their product in stock come Christmas time and they're running out, or like the stronger listings are getting more powerful because now it takes less products to make up the 90 percent. But either way, there's a clear trend here where, from September where it was about you know 90 products that make up this niche, and then now in November and December it's down to 65. So that's a pretty significant drop there, pretty cool stuff.   Yi: Yeah yeah. There are also many other matrix that you can just toggle into to just quickly see, like how this niche doing. For instance, you can also look at the search conversion rate, but I just quickly see and it's pretty stagnant throughout. In fact, I think it seems like it's increasing towards like slightly.   Bradley Sutton: Oh, I didn't even know that I could hit this button and it shows me the graph history. Man, there's so much new stuff in here. I mean I swear. I looked at this like a few months ago I didn't know I could do all this stuff. Pretty cool, yes.   Yi: Yes, so you can actually see, the search conversion rate seems to be increasing slightly, but yet the product count is decreasing. Maybe it's because, like, more products are stopping to sell or it's going out of stock, like you mentioned. So the remaining products are actually doing much better in terms of like search conversion.   Bradley Sutton: Yeah, yeah, correct, correct Okay.   Yi: Cool, okay. The next one would be purchase drivers. This is actually something new, and I noticed that not many sellers have access to this beta page, so for you that you are able to see this, oh.   Bradley Sutton: I'm special.   Yi: Yeah, you're special, yeah, so over here it's something new that I think it got released in October, so it's really really very recent. It will tell you what are the different features. They are leading to a successful sale or like a purchase by customer Right. So what are the important features I would say in this case? Then you could see the color white or it has to have curtain hook or the team is boho. Typically are the top three positive feature for this shower curtain. So maybe it's something you need to take note of when you come out with different variations for your shower curtain when you want to start selling it.   Bradley Sutton: I'm going to read the little tool tip here where it explains what does positive drivers mean. It says here, because I didn't know, I was like what the heck am I looking at here? It says feature specific to this niche that positively impact the number of units sold by products within it. The impact is calculated by comparing the estimated sales of the products with that feature against the average units sold by all products in the niche. Okay, and then I'm assuming negative just means the opposite.   Yi: It means the opposite here.   Bradley Sutton: Okay, all right, interesting. So this means people do not like the stripe pattern Exactly and they don't like that fabric one because it's not waterproof, I guess Correct, correct.   Yi: So let's say if you can come out with something water resistant. Maybe you have a chance and maybe your advertising may not have to be that expensive. If they are not much similar selections, they are water resistant.   Bradley Sutton: Anything else on this page, or can I go to the next one?   Yi: The next one.   Bradley Sutton: All right, customer review insights. So this is you know. We looked at the review insights based on like an ASIN. This is kind of just like based on the all the products in the niche right.   Yi: Correct. Correct, and I also briefly talk about it for, like the particular ASIN just now, just that what you see over here is on the niche level. So you know, at the aggregated level for shower curtains, what are typical things that are wanted or not wanted by customers, and this is something I would say for you to work on, especially on the negative reviews for you to innovate your product in order to differentiate from existing products that are currently selling. Right, for instance, you see, there might be a seller selling the shower curtain a cloth shower curtain since 2014. But, let's say, if you're able to come out with a water resistant curtain which people like you can even like, win over some of the click share.   Bradley Sutton: Yes, so water resistant is one. I'm looking here and I clicked on the negative and I see a lot of people have issue with the magnet. The magnet is not strong. I know exactly what they're talking about. I bought one of these shower curtain. I don't know if it's this one, but but it doesn't. Yeah, it doesn't. It doesn't work very, very good. Maybe I'm part of this percentage in this niche of these negative mentions here.   Yi: Okay, yeah, yeah, I think people also talk about the thickness of the product. So, yeah, there's something very immediate. In fact, the mentions of thickness is 18%, which is significantly higher compared to the other topics, like magnetic strength, because magnetic strength, even though it's second, it's only 5%. So, in fact, something that you immediately need to work on will be the thickness of the shower curtain.   Bradley Sutton: Yeah, I see that right here.   Yi: Yeah.   Bradley Sutton: Okay, and then here at the bottom it says topic impact on the star rating. So yeah, the thickness is the number one, like everything else. Is that like two? Or point zero, point zero, two, but the thickness at 0.2, so like 10 times as much. So that's a easy way to see what people are complaining about.   Yi: Correct, correct. So I mean looking at the product itself, even though we see like the product might be quite competitive in state in terms of like the sponsored products percentage, in terms of search conversion. But actually there might still be opportunities because people are quite strong about the negative review they are talking about. That means there are products on Amazon.com. They are not able to satisfy people that are complaining about existing product within this niche. So in this case, if you are able to come out with something different, position yourself differently, there might still be opportunities for you to go in. Yeah, even though there are multiple Asians available already.   Bradley Sutton: Yeah, Alright, we're ready to go to the next tab.   Yi: Yeah, the returns.   Bradley Sutton: Let's see, oh return. There's another one of the new ones, because there's beta here.   Yi: Correct, correct. This is something new. I think it was announced in Amazon Accelerate this year, which I think you are quite lucky.   Bradley Sutton: Do you see my shirt on Word today? Look.   Yi: I bet you don't even have this sweater here. I don't have it.   Bradley Sutton: I was a speaker at Amazon Accelerate so I feel special. I got to have an Amazon Accelerate sweater. That's my word.   Yi: Yeah, it's nice, it's nice.   Bradley Sutton: Alright. So I'm looking at this literally my first time looking at this because I haven't looked at this and I see a lot of the same data points here as far as search volume and things like that, at the very top. But if I scroll down here under product returns insights, it gives me the percentage of mentions of certain things like. The number one thing was the display colors. There's that thickness right there, 8%. The material, the value for money. So yeah, that's interesting how people were giving bad reviews for the thickness the most, but as far as why they returned it, it looks like they didn't like the colors.   Yi: They feel like it wasn't accurate, right? I think they mentioned the green didn't look like what it was as advertised. So the product listing images also plays a very important part in this, as well as part of the returns, which is why we always emphasize on coming out with a good listing, as accurate as possible. Give sellers or customers, in fact, even more information to help them make decisions on whether they want this product and help them understand this product, so that you'll reduce possibility of returns. So yeah, in this case, display colors really like a huge issue.   Bradley Sutton: All right, so tons of new stuff here in Product Opportunity Explorer. Now, one thing I kind of referenced was there are some familiar data points with the top clicked and stuff that we might have been used to from years ago in brand analytics, but it is a little bit different brand analytics. So then, how would a seller use Product Opportunity Explorer with Amazon brand analytics?   Yi: Yeah, I would say it's more of how do you use brand analytics together like some initial insights of what you should sell. Then Opportunity Explorer is always a tool for you to look more in-depth into and see how can you further validate the product selection. So I think that I would probably share a few useful cases of how people can use brand analytics in order to shortlist a couple of ideas from there. But just something to note brand analytics is only available for sellers and wrote into brand registry, so, beyond just professional selling account, they need to have an eligible trademark that is enrolled into brand registry to access brand analytics.   Bradley Sutton: Cool, yeah. So Product Opportunity Explorer guys, remember it's available for everybody, but brand analytics is only available to brand registered sellers. So hopefully most of you guys are brand registered and if so, go ahead and click over to brand analytics and there's a whole bunch of new stuff here. Are we going to talk about the CLA? This is the CLA. As soon as I get in brand analytics, it goes directly to the CLA Customer Loyalty Analytics. Oh my goodness, look at all of this new stuff here.   Yi: Yes, yes, this is something that I wanted to introduce, actually, because it's something that's pretty new, also, I think, introduced around in October. So over here, you'll be able to understand what are, like, the demographics of the people that are buying your products. Right Then, from here, actually, what we'll recommend for sellers to do is to tie it up with brand tailored promotions in order to run specific discounts or promotions that will be able to help you to retarget a particular segment that you want to grow further. Yeah, have you tried using brand tailored promotions?   Bradley Sutton: Yes, I have. Yeah, yeah, yeah, yes, like I've done in some of my accounts the abandoned cart and some other different markets here where I was able to get some sales that I probably wouldn't have gotten without that correct. Now this here is looking at one of my. I'm seeing my coffin shelf brand here. I see I have an option of weekly, monthly, quarterly, yearly. And wow the hibernating customers what's a hibernating customer?   Yi: Basically people who haven't, I guess, purchased in a long while. So, which is why it's very important for you to look into these analytics before you actually do your brand tailored promotions. Because when brand tailored promotions first launch, sellers always ask us which segment should I target? They don't really know right. But over here, after looking at our analytics, you'll be able to know which segment you have the most customers in, so that you'll be able to re-target them or re-activate that particular segment. For instance, your hibernating customers is 600 plus. Maybe you might want to run a promotion that target sellers or customers that haven't been purchasing your product for a while. Maybe you want to do something special about that.   Bradley Sutton: And there's a button right here that I can do that on the right side. I'm assuming this kind of ties directly to the brand tailored promotions. Right, this create promotion button. Okay, correct.   Yi: In fact, over here, if you go to the top left corner, there is a button where you can click into the segment view. So the thing about customer loyalty analytics ideally it's for sellers that have been selling on Amazon for at least a year, I would say so that there will be sufficient data for you to make decisions on Of course, you need to have enough customers for you to re-target right. In this case, over here under the segment view, you'll be able to see a few metrics, including predictive customer lifetime value, right. So usually, if there's sufficient data, it will roughly tell you what is customer spending this year and what they are predicted to sell, to buy next year as well, for, like your top tier customer. So this is what's very important for you to know, so that maybe you'll be able to Kind of like retarget them, either through promotions or actively through the post that you have, in order to engage with them.   Bradley Sutton: Yeah, yeah, see my repeat customers average repeat purchase interval.   Yi: Very interesting stuff if multiple people are like Purchasing from you, if you're selling like commodities, if maybe you can consider doing subscribe and save, for instance. So it really depends on what segment you have so that you'll be able to leverage on, like the different programs or different promotions that you have, in order to retarget this group of customers.   Bradley Sutton: This wasn't even. Was this even in your presentation in Singapore?   Yi: No, it isn't, yeah, because this wasn't even out a couple months ago. Okay, yeah, that's what I thought.   Bradley Sutton: I know my memory is bad, but I didn't know was that bad? Okay, good, I'm glad. I'm glad it's not that I forgot about it. All right, cool, anything more in the CLA.   Yi: Nothing much to highlight additionally here? Yeah, because after all, is still a very new tool. I guess, at a very start for sellers, when you review this dashboard is to see is to understand more about the Demographics of like customers that are purchasing, how valuable they are. If not, is there are some immediate actions that you can take, for instance, using brand tailored promotions in order to actively engage with them first.   Bradley Sutton: Yeah, yeah, I haven't done that. In a few weeks I might be. I might need to look at my numbers here and run, run some more.   Yi: Yeah, let me know how it works for you.   Bradley Sutton: Oh, what's the next hour? Gonna switch to Marketplace.   Yi: Amazon brand analytics, but I just I'll be talking about maybe three use cases on the different reports that you'll be able to use in order to shortlist the kind of products that you want to Investigate further or explore further using OX.   Bradley Sutton: All right, so that's it for the customer loyalty analytics. What's next? What should I? What should I click on? Yes, you're, you're, I'm the driver and you're the navigator. You got to tell me where to go next.   Yi: Okay, okay, right now We'll still stay in Amazon brand analytics, but the next thing that you need to click on is the top search terms report. I think it's under the Correct.   Bradley Sutton: I see it's under search analytics and go to top search terms correct. All right excellent.   Yi: So over here.   Bradley Sutton: This is the one that I.   Yi: Often use.   Bradley Sutton: I love like three years ago when this came out. This is the greatest thing in the history of mankind, I think yeah, but this is cool, and now it's like kind of crazy because it's like the oldest thing now. Now Everybody's talking about the OX and SQP, but still I think this has some Definitely has some value, yes, yes.   Yi: So over here, what I think is actually useful is let's say, if you don't really know, you know what kind of products that you want to sell, but then, or maybe you already have like an idea of like the keywords of like that item that you want to sell. Maybe, to put it better, in a better way, let's say if you have a rough idea, yeah, if you have a rough idea of what you want to sell by I'm not sure how to Validate the selection or what niche is it in actually right, so you'll be able to use the top search term report I would say keen the keywords in the search bar over there. I'm gonna put coffin because that's my, that's my main.   Bradley Sutton: My main thing here.   Yi: Correct.   Bradley Sutton: And here we go.   Yi: Okay, so over here, immediately, you'll be able to see what I like, for instance, the top click brand and top a, since over here, so immediately, you'll be able to know what are the similar a, since you can benchmark yourself against right. But how do you work backwards in order to find out what are the niche for this product, in order to do more research? Because, after all, within this analytics report, the Data available is still limited to a certain extent. So what I would advise sellers to do over here Is to copy the ASIN. For instance, we can take the top ASIN. Take this coffin show and copy that we can put it back into opportunity, explorer and search for this product Correct. So over here You'll be able to see your target ASIN. So likewise, like what we have did Previously, you'll be able to see, like customer review insights while like the click counts etc for this ASIN. But I think what's more interesting would be if you can go to the previous page, you can click into niche view, which is beside ASIN view, can you see at the left side You'll be able to see which niche this product is Situated in and in fact, for some ASINs. Sometimes it might be present in multiple niche. So over there you'll be able to work. Go backwards then after that to do your research, for on the niche level, yeah.   Bradley Sutton: I see it right here. All right, so for those just listening, you haven't seen what I was in. I took the ace in, put it back to product opportunity explorer and then looked into the ace in view and also the niche view. Now You've been showing me stuff this whole time. Let me show you something you've never seen but that we just launched in Helium 10. This. This you might think is pretty cool. So we took brand analytics now, because this is available in the API, and now we have this kind of like database here Inside of black box and again, just like with brand analytics, you can only get this. You know, Helium 10 is checking your account if you have brand registry, and if you don't have brand registry, we can't show you this information because we always play by Amazon's rules, and which is a Reasonable rule. So let me show you something I literally found today. This was my first time. I think I actually did a video on this and it was a product that I couldn't believe existed. But what I did, let me see if I can remember. I think I did the same thing where I typed in coffin here and, and then I was like, alright, show me a keyword that has, and now it's easy. The cool thing about this is taking like Helium 10 data At the same time as as Amazon data. So I'm like hey, show me something that has at least I think I said 500 search volume where at least two items had greater than 30% Click.   Yi: Share you see like right, this is something you can't.   Bradley Sutton: I mean, you could download this, of course, in In brand analytics and I'm not doing anything new other than the search form. This is all stuff that anybody can just download, but I'm just doing it right here in this dashboard. And then let me I'm not sure if this is the exact thing I typed. Let's just take a look, I'll know when it comes up and I hit apply, there, it is right here. Look at this Cat tree. And I'm like you've got to be kidding me. What the heck is this 3,200 search volume? I, you know, I thought I knew everything about coffins, right, and then so I actually click this again. I got this from brand analytics and then you I know you guys are a lot of you guys can't see what I'm looking at. This is insane, guys. There is these cat trees, oh, and the one that is out of stock. It's out of stock already. There is one that's a hundred and forty dollars and it's sold like 800 units or something. Here's one that's a 100 and it's a hundred and forty dollars. It's crazy. People are buying cat-shaped trees.   Bradley Sutton: Let me see if, if that product is still here, that was number one. Where is it? This one here? It is right here. This is the number one selling one. This is cool, guys. It doesn't show up in Amazon search anymore. That's why I didn't come up, but because it's in Brand Analytics, which is another good thing about Brand Analytics. By the way, I bet you I could find this right here in what we just did. Let me coffin cat. There. It is right here. So, you see, I would have found this even if I was in Brand Analytics. There it is coffin cat tree. But it takes me right to this number one click one, which is now out of stock because it was being bought too much. People were selling this for ridiculous amount of money and they sold almost 1,000 units of this. But I discovered a completely new niche thanks to Brand Analytics and this new Helium 10 tool that incorporates Brand Analytics. So yeah, guys, brand Analytics is still very valuable. You can get some really cool ideas. Do you have any pets?   Yi: cats or dogs or anything I don't have a dog or cat, but my boyfriend do have a Pomeranian.   Bradley Sutton: Okay, now would he make a coffin shaped bed? Like isn't that kind of morbid? Why would you do that for your pet? Like I don't understand pet owners, but guess what guys? There's 1,000 people a month who want a coffin shaped toy or a bed for their cat to sleep in. I worry about those people, but I'll gladly take their $140. $140 is a really, really good price point. I'm quite sure the person's margin must be great, Considering.   Yi: I mean, there are many other sellers selling at much cheaper price, but people still buy the $140. There must be something great about it right, yeah, yeah, yeah, it's great, it's great, but my boyfriend's dog just lies on the towel. That's all we wanted to buy a bed, but it doesn't want it, that's normal.   Bradley Sutton: see, that's normal. Putting it in a coffin shaped towel, that's not normal.   Yi: Oh yeah, okay, anyways, anyways.   Bradley Sutton: So I was. We were in. Let me go back to where we were. We were looking at the search terms. You were talking about the cool use of this. Anything left on this search term page or should I go somewhere else now?   Yi: Now we'll move on to the next one, which is under the brand analytics as well, is the consumer behavior analytics.   Bradley Sutton: Yeah, Okay, do I just click it, or do I click one of these three sub-options here, or you can click into the market but size analysis. Market MBA, so that normally stands for like a master of business something or other, like a degree that I don't have, but here it means market basket analysis. Correct, correct.   Yi: What's useful?   Bradley Sutton: And here's all my products. This is my Project X products. Right here I can see.   Yi: So I think what's useful about this page is, let's say, if you already have an existing product that's already selling, right, you're wondering what kind of product can you extend to sell? What kind of new selections can you introduce? So right over here you'll be able to see what are people commonly buying together with your products and if this is actually something that is relevant, it might be something you want to consider selling as well. Let's say, if you want to brand yourself as, like, a coffin shelf or coffin team seller, maybe you can expand to sell even like those brush holders, et cetera, right?   Bradley Sutton: Yeah, my skull shape. For those who can't see this, I just clicked in the very first one and 4% of people are buying it with a skull makeup brush holder.   Yi: It must be like the person that's buying your coffin bookshelf, just like the coffin team, kind of like products. You know there are people who have like their whole house filled with Hello Kitty, so I'm not surprised there's someone who likes everything coffin related. So maybe this is something or like the brand, that brand positioning you want to go into, or like the team you want to get started with, so you do not need to sell, like you know, different kind of shelves. In fact, you can just go stick to coffin team products. Yeah, that's something that you can consider as well. So that's one way. Then the last way that I would like to just quickly introduce would be under the consumer behavior analytics as well, under demographics. So over here you'll be able to know at one glance who are actually purchasing your products, Like you know, the gender, income, education, the age of the people buying your products. So the way that you want to introduce new product, or like the type of product that you want to introduce to like the this customer segment that you have, it can be fully customized.   Bradley Sutton: There are three people who make $250,000 a year. Who is buying the coffin shelves? All right, so it's not just for cheap people. This is for the high class people they have high class kids. Yeah exactly.   Yi: So if you scroll to the left side, for instance, let me take a look at what is the age demographic? Oh, it's quite well spread out throughout, like 20s to 40s.   Bradley Sutton: Yeah, that's actually surprising, maybe.   Yi: I'll consider them, maybe the office crowd, so you may want to launch something that is favorable for them. Maybe, you know, it can be like the coffin pen holder, which can also be used for the brushes, right? Maybe you can position it as like a pen holder, something like that. So we need to understand who are actually buying your product so that you'll be able to launch products that suit them, right? So this just roughly gives you an idea to help you. You know, have like initial sparks or something to get started with initially. Yeah, so it's at the idea stage. Yeah, so I think, just for the purpose of like product research, I think these are the three common ones that you can start using first. Then maybe next time I can share more.   Bradley Sutton: Yeah, yeah, I mean yeah this is like way more than I have been using lately. I guess you use kind of like the traditional stuff, but now this shows me that I definitely need to be in here a little bit more looking at stuff. All right, so, wow, this was a lot of information. Now, pretty much everything that we went over today is available in those marketplaces and even more, actually, the OX is available in those six, seven marketplaces that she mentioned earlier. You know Europe, USA, Japan Brand Analytics is actually available a lot of the stuff in almost all of the marketplaces. But also, you know, like he works here in the Amazon, Singapore and you do some like you know, if anybody's in your region, you actually have some cool programs. But first of all, let's talk about what is your region? It's not just Singapore. Like, right, like, like what. What countries are you servicing the sellers?   Yi: So we are actually covering Southeast Asian sellers. There are from Singapore, Malaysia, Philippines, Indonesia and Cambodia, so any sellers that are coming from this country. Actually, we do provide free account management support To help them on board and start selling out Amazon.com. So I think many of the sellers May not know that we exist, but I just want to share that we are here beyond just the account management support. We do have many other educational resources available, for instance, seller university Live broadcast webinars so you can watch it anytime. We do have our monthly seller meetup and events yeah, every month, but this is only currently more for Singapore sellers. So if you are a Singapore listener, please drop by for our event and Do let me know. If you want to attend an event or do not know where is the registration page, let me know. We'll let you in. Yeah, so we do have many other pages, like our telegram community groups, as well as Facebook Pages as well, where we do share some practical tips from other existing seller on how to sell better. Yeah, and also we do share updates on like new products or any policy updates, etc. So just stay tuned. We do actually have a lot of different Pages available or have support that we can provide to Southeast Asian seller, so do reach out to us. If you are a new seller within this region, we'll be able to help you and then how can people do that?   Bradley Sutton: How can people reach out like where's what website should they go?   Yi: They can either go to sell.amazon.com.sg to Reach out to us, either through by attending our live webinar or signing up for our seller events. Alternatively, they could also hit us up via our Facebook page, which is the global selling Southeast Asia Facebook group, so they can also Reach out to the marketing team from there. Then they'll reach the seller with account managers like us. Then we'll be able to follow up accordingly to help them launch.   Bradley Sutton: Yeah and, by the way, guys, if anybody has doesn't have Helium 10, actually Amazon Singapore has special discounts that we don't give to anybody else because they help, you know, they help new sellers, you know, come and join. So, like, if you want to discount, like actually you can give you one that's probably better than the discount that I can give. So that's a. So make sure to go through Amazon Singapore, guys. They got the, they've got the hookups. And now I was talking to Anna in In China last week when I was in China and she's arranging the Potential Philippines.   Yi: Amazon conference.   Bradley Sutton: So I'll be hopefully going there and maybe March. There might be a smaller one in February, but I'm gonna probably go to the March. Any chance that you can go, that you can, should I? Should I put in a good word to Anna, like make sure, hey, we need a you over there talking about this?   Yi: kind of stuff, maybe. Maybe if for the March one you might see me there, then I'll bring you around for good food. I do know some nice.   Bradley Sutton: Yes, yes, yes, that's, I am. Um. I've only been to Philippines like four times, but I am half Filipino and I need to. I need to connect more to my roots, but I have a team out there. I'm definitely gonna be trying to go in in the middle of March, whenever this conference is, to look out for more information on there. Well you, thank you so much for joining us, and this has been an amazing year, I think, for Amazon and for brand and little lakes, for search group performance, for product opportunity Explorer. Well, it was great to have you on here. I didn't realize it was gonna last two episodes, but there's just too much good stuff here. So, thank you so much, and then maybe you know, next year or in 2025, we'll definitely want to bring you back, because probably by then there'll be so much new stuff that have been released that will need you to talk to us about it, and then, until then, maybe we'll see you in Philippines, or maybe next year, some in Singapore hope to see you again with to bring you more good stuff so that we can share with all your listeners Next time round.

Listen in as Bradley Sutton unveils the game-changing Black Box Brand Analytics tool, a groundbreaking resource that blends Amazon's Brand Analytics with Helium 10's robust capabilities. This episode is a gold mine for Amazon sellers eager to master product research and optimize their keywords to increase Amazon product rankings. Bradley walks you through the ins and outs of using the tool to pinpoint high-traffic keywords, unpack the nuances of search frequency rank, and demonstrate how these insights can drastically improve your click and conversion rates. Using practical examples, such as the comparison between "coffin decor" and "coffin cat tree," he highlights the market saturation and what it means for your marketing strategies and listing optimization. In the second part of our session, we turn our attention to the strategic application of data filters for laser-focused keyword research. Bradley guides you through advanced techniques to navigate through the data, revealing how to eliminate certain terms and hone in on keywords with substantial search volumes. Moreover, we shed light on how to identify products with low conversion rates and dissect the competition by examining click share and conversion share metrics. We also dive into analyzing Amazon's Best Sellers Rank to identify high-performing products and dissect the success factors driving traffic to top listings. By listening to this episode, you'll gain valuable insights into market gaps and learn how to strategically position your products to stand out in the crowded Amazon marketplace.   In episode 523 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Introducing Black Box and Brand Analytics inside Helium 10 05:03 - Click Rates and Sales Dominance Analysis  08:44 - Data Filters for Targeted Keyword Research 12:34 - Searching for Dominating ASINs and Keywords  21:41 - Analyzing Top Clicked Keywords for Competitors  25:16 - Newer Home and Kitchen Products 30:19 - Keyword Analysis for New Product Launch 35:08 - Helium 10 Demo ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Today I'm introducing a brand new, really cool tool to Helium 10. It's called Blackbox Brand Analytics and it allows you to combine Amazon data from Brand Analytics with Helium 10 data in ways that you have never used before. How cool is that? Pretty cool, I think. I want to know what keywords are driving the most sales. For a list of keywords. To do that, you need to know what highly searched for keywords the product is ranking for maybe at the top of page one. You can actually find that out in seconds by using Helium 10's keyword research tool, cerebro. Now, that's just one of the many, many functions that make this tool my favorite tool in the whole suite, and it's the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me/cerebro. Don't forget to use the Serious Sellers Podcast discount coupon SSP10.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our monthly Ask Me Anything and training session. This is actually something that we do every single week for our Serious Sellers Club and Helium 10 Elite members. I got a cool demo I'm going to be doing today a little mini training on a brand new tool that Helium 10 launched a couple of weeks ago that maybe you haven't had a chance to play with yet. So we're going to be demoing that so that you guys can see how you can get benefit from it. So let me show my screen here. This is brand analytics. All right, so this is not Helium 10. Obviously, this is from Seller Central, but this is something that you guys have been using maybe for years, right, it's? Anybody with brand registry can use it. The way you access it is go to your menu in Seller Central, then you go to Brands and then you go to Brand Analytics and then you want to hit, under Search Analytics, the top search terms.   Bradley Sutton: Now how I've been using this, how sellers have been using this the one, the version that's on Amazon, is you can go to a date range, like weekly, you can go monthly, you can go quarterly, and then let's say, first of all, that you want to see all of the keywords that start with the word coffin. Right, like hey, what keywords have coffin in it that was searched for the most? So here is one use case. All right, so I'm going to hit Refine Results after I put coffin inside the search term and then now all of the keywords that were searched the most on Amazon show up here for this week. Let's start with the word coffin. So we see, here we've got coffin nails tips, a lot of stuff that has to do with nails. Right, search frequency rank is how often it has been searched compared to other keywords. There we go. There's coffin shelf all right, c coffin shelf has been searched for is the 129,000th most search term on Amazon for the week of 1217 to 1214,. All right, you can see other other keywords here that have come up Now. This is great. Obviously, you know it's been out for a little over three years almost four years I think and it gave unprecedented at the time information you know, like, for example, let's take that word coffin shelf. Or let's go into a different one, let's go to coffin decor all right. So now if I see here under coffin decor, I can see the top three clicked. All right. So again, if you guys know this, you know you might be bored right now, don't worry, we're going to get into the new stuff soon, but I want to make sure everybody understands the value of this data.   Bradley Sutton: First of all, what Amazon is telling you is, for whatever keyword, here are the top three clicked out of the after the search of a certain keyword. So if somebody searched coffin decor, the product that was clicked more than any other product in all of Amazon after the search of that keyword is this Gothic wooden makeup organizer. All right, and it makes up 5% of the clicks. Now, of the conversion share, it was 6%. That means of the actual sales of that product it makes up 6%. So, right off the bat, I know that they have a better conversion rate than just the average because, theoretically speaking, if they were converting at the same rate as everybody else on this page, well, their click share, or their conversion share, should be about the same as their click share should be 5%. Right, but it's 6%, okay.   Bradley Sutton: The other thing I can do when I look at this and how I used to use this is I, right off the bat, can tell this is a wide open keyword. Why the top clicked product is only 5%, meaning that the other top clicked, the top three clicked, are less than 5%. What does that mean? That means that more than 85% of all of the sales from this keyword are from products that weren't even the top three clicked. Does that make sense, guys? That means it's wide open. That means people are probably purchasing like 30 different products on that page, and let me just contrast that with this keyword right here. This is actually the keyword that I found the other day using this tool. Look at this keyword here Coffin Cat Tree. Now, coffin Cat Tree. Take a look at the percentage of clicks that the top clicked product has 33%. You guys remember what the other one was 5%, right. The second top clicked product 27%. So, right off the bat, I know that this keyword, coffin Cat Tree the top two clicked products, already make up more than 50% of the clicks out of all the clicks on this keyword. Look at the conversion rate 33% for this top clicked one and 11%. That means that the other products on the page are only making up about 60%. You guys remember what it was on the other one it was more than 90%, all right, so you see the huge difference. So this is being dominated by a certain number of products.   Bradley Sutton: The other thing that you could use brand analytics for is your historical data. Before Helium 10 had the historical cerebro, this was the only way that you could do historical research Like let's say, all right, hey, valentine's Day is coming up, right. What's interesting is I can actually look at what were the top keywords, and maybe I want to put valentines here. So here in brand analytics, I'm going to. What did I say I was going to look at 12th to February 18th. What were the top keywords? That has to do with valentines, all right. And yeah, I think I picked the right date because, look at these, valentine's Day gifts was the eighth most searched term in all of Amazon for the week of February 12th. So obviously this was a hot keyword. But if I were to try and do this right now, you know, if I was using not historical cerebro, it's not going to give me what are the best selling Valentine's products, because nobody's buying Valentine's Gifts in December, right. So this is was one of the ways that people could do Historical keyword research and see what were the products that were doing well, right, all right.   Bradley Sutton: Now that brings us to this announcement of this new tool inside of helium 10,. All right, I want everybody to navigate with me there. It's going to be under tools and then go to black box. All right, black box is a tool you guys know and love to find products, and now this tool Is in black box, and there is a new Tool here called a BA top search terms so I call this black box brand analytics. All right, a BA is just a abbreviation, because that's too long. A BA stands for Amazon brand analytics, so just click that and let me explain how this tool works and why this is going to be beneficial for you.   Bradley Sutton: This is going to be pretty awesome, guys, because this is pulling in all of that data from Amazon, and now it's combining it with the helium 10 data points that you already know and love, and it's giving you just a lot more targeted filtering ability and research capabilities. For example, I could just use it the same way that I was using it right now. Right, like again, hey, let me go in to the week of February 12th to the 18th and let me See what keywords that have the word Valentine in it, and then go ahead and apply the filters, and there those same keywords are coming up here right now. All of a sudden, though, I can see that, hey, what does being the eighth most search term mean? Right, it's not just that, which doesn't give me that much information, but now I can see, oh wow, the search volume was 2 million, because that's a Helium 10 Data point.   Bradley Sutton: All right, I could see the top three ASINs, total conversions, share. I could see pictures of the top products All right, and I could also go to the history of the click share for this product. So I can do already just what current things that you can already do in Brandon Alex. But here's where it starts getting cool. Maybe I I'm like, hey, I want to Not see any keyword that has candy in it. So I'm gonna say exclude phrases containing candy, all right. Now I want to see. Maybe I want to see were there any products or Were there any keywords where the current the click share was wide open, meaning that people were clicking all over page one. There wasn't any dominant products. So I'm gonna say the top three ASIN total click share is a maximum of if I were to add them up together, a maximum of 20%. Let's just say, all right, maybe I want to see I don't want to see this two word Keywords. I want to say, hey, show me any keyword that hits this but that actually had three words. So like Valentine's Day wouldn't come up, but Valentine's Day gifts would come up, all right, what else can I do? Hey, I want to see the keywords that have a search volume of at least 20,000. All right, a search volume of at least 20,000? All right, let's just. Let's just see how that filters it down here.   Bradley Sutton: Now, all of a sudden, those 2,600 keywords Go down to 36. Look at that. I went from 2,600 to 36 and now I can see Instant information, exactly what I was looking for. What are some other things I could search by? Like maybe I want to say, hey, what are all the the keywords where the top three products had bad conversion rate? All right, so let me reset these filters on and I'm gonna go and look at Just this last week. All right, guys, I have not tested any of this, I'm doing this all live right on the fly here. But let's look at December 10th through the 16th. Let's just say, out of any of the top keywords from December 10th to the 16th, if it was a keyword that had, let's just say, at least, let's just, let's just narrow it down. Let's try and find some low-hanging fruit. Let's go 2000 search volume to 6,000 search volume. All right, we're finding, from the week of the 10th through the 16th, a Keyword that had between 2000 and 6000 search volume. It's at least two words long, okay.   Bradley Sutton: And then look at this. I'm gonna go hey, I want a Matt. Let's just say One asin had greater than, hmm, let's just say, 50% of the clicks. So I want to find a keyword where one asin is just dominating. All right, they were just dominate. I'm not sure if, you know, I can actually find something here. I might have to fix this a little bit, but we're one what had more than 50% of the clicks, meaning that you know, maybe they're, they're, they're just completely Dominating the clicks. Everybody's looking for this one product, all right. But if I take, look at this, the top three click asins, the average age is less than, let's just say, 12 months. All right, this is crazy, guys. You can't do this in seller central. Let me see, first of all, if anything comes up. I might have gone too narrow on this. Let's take a look here. And let's go 12 months average age 94 keywords come up. Look at that. All right, let me. Let me make it even more narrow conversion share let's just say we're one asin. Number of asin has greater than 40% of the conversions. That narrows it down to 62 keywords.   Bradley Sutton: Now let's just take a look at it now. Obviously, we've got Lego and stuff like that here, but Is there anything One? So a lot of brand names here? Okay, that that that explains it, right? Which would you expect Products to dominate on a certain keyword like this? Well, obviously, it's going to be brand branded keywords. Mostly, if I'm searching for a Lego, I'm not gonna buy something else, right? Or here here. But look at this bubble face wash, right? Maybe I don't know what bubble face wash is. Well, I just put my mouse over here. I can see the top 10 products. So I'm like what? Why in the world is A Product getting dominated? Well, it does look like bubble is a brand name, which I didn't realize, right? But let's say that. What? Let's pretend that bubble wasn't a brand name? This would be something I would want to look into. Like, wow, there's only one product that's really getting a lot of sales here and a lot of conversion rate, and so that means that if I add another product, it's gonna be that much more likely that I can, I can get in on the action.   Bradley Sutton: Let's take a look at some of the other keywords that come up here to see if we can see any non, any non branded branded ones I might want. I might want to go a little bit. I'm gonna go a little bit wider on this. All right, let's go. One asin had more than 30% and the top three ASIN's total review count is less than 400. All right, again, this is stuff that you cannot do in Seller Essential guys. But what I'm saying is, hey, I wanna see where it has a lot of the clicks. I need to go a little bit wider on this, but if I add up the top three click products, their total review count is less than 400, meaning it's a relatively newer niche. Let's take a look at the keywords that come up here Bassinet, lipliner, and I'm still seeing a lot of branded keywords here. All right, which is what you would expect, but look at these conversion share Top three ASIN's total conversion share 70% for this one Top ASIN click share 73%, 98%, 46%, 30%. So this is just an example of the filters that I'm entering, but you can see the potential here of how you can instantly find keywords that might have opportunity here. I was going and I was looking on the opposite end of the spectrum, where I wanna see where one or two products are dominating. Maybe I wanna see the opposite, where I want to see the top products only have a maximum of 5% click share or conversion share.   Bradley Sutton: The list goes on and on. There's literally a million different combinations of filters that you could enter into here. Let's just go over some of these other filters I could use. I could have an exclude phrases. I can have the top three ASINs have a total click share with a minimum and maximum total conversion share, minimum and maximum search frequency rank. That's from Amazon where it's like which rank of search volume does it have? I could use the helium 10 search volume. I can have the search frequency rank trend. All right, search volume trend. Like, let's say it's, I'm looking at the week list on helium 10. Let's actually do that because I think that's a cool one. Maybe I want to see what are the keywords from week to week from December 10th through December 16th. Are there any keywords with at least 5,000 searches that increased 200% and that had at least three words, meaning that, hey, these keywords had to have like less than 2,000 search volume if it increased? And there's tons of them. Good grief, botox face serum look at that. Botox face serum went up. Let's take a look at the search volume here. Good grief, look at this. Like I'm not saying guys, go and source this product. But would I ever have known that Botox face serum went in one week from 10,000 search volume to 200,000 search volume? That's way more than 200% increase.   Bradley Sutton: Look at this one gag gifts adults, dog beds for large dogs Dog beds for large dogs obviously was a hot Christmas product because it went to 151,000 search volume from 22,000 search volume. All right, let's narrow this down. I don't want to see these humongous ones. Let's go to 5,000 to 15,000 search volume. Anything that increased 200%. Let's take a look. We've got 1,200 keywords. Grippy socks, women all right, grippy socks, women is a keyword that went from and we can take a look here. It went from last month 9,000, now it's up to 14,000 searches. Let's see another one here, mr and Mrs Gifts. All right, 14,000 searches. It is up from 6,000 searches, all right. So, as you can see, guys, here the possibilities are endless as far as what you want to play with. Now, the question is this is just version one of this tool is what do you want to see? How do you want to search brand analytics to find products or to find keywords? Remember, this is not just a product research, but this is also a keyword research. You can enter I didn't show this to you, but you can enter in an ASIN. I probably should show that, because that's an important way of using the tool that we didn't go at all.   Bradley Sutton: Let's just go to Amazon. I'm gonna go to Amazon and let's just say that I am looking for a bat shelf. All right, or I'm thinking of selling in the bat shelf, or I am selling a bat shelf and so I wanna see, hey, who's one of the top players in this niche and I could see that, hey, this product here is definitely a top one, so I can copy his ASIN, all right. Now I'm gonna go into Black Box brand analytics and I can paste that here. Okay, and I don't wanna just do this top one, maybe, I wanna do a lot of the top products. So let's just take a couple more of these bat shelves here, all right. Here's another bat shelf that sold like 100 units. Maybe let's go ahead and copy that. I can actually put up to 99 different ASINs here, all right, let's do another one. Let's copy this ASIN, all right. So here's three ASINs. So basically, what I'm saying is here for the week of December 10th through the December 16th.   Bradley Sutton: Show me any keyword that has over 500 search volume where one of these three bat shelves was one of the top three clicked. All right, so this isn't just hey, they were ranking high, which is what's the rebro, and you know keyword tracker and tools like that tell you. But they were ranking high, but they were also one of the top three clicked and there's actually only three keywords that these came up that had at least 500 search volume. Bat shelf, goth shelf and bath home decor Tells me right now. Maybe I wanna go ahead and take off this search volume. Let's go ahead and apply the filters, see if any lower search volume ones come up. Six keywords come up. All right, emo home decor, bat shelves. Plural, bat room decor. All right, so this tells me now where any of my competitors were one of the top three clicked products in all of Amazon for that keyword. So if I have 20 competitors, I drop them all in there and I would instantly I would instantly see that to see where they were one of the top. All right, let's go ahead and open it up right now.   Bradley Sutton: Do you guys have any questions on how to use this tool and what I can help you with or how to use anything helium-tun related. Guys, this is your time here. David says I would like to see leave out a specific ASIN or choose a competitor. Hmm, the second part, to choose a competitor we have that, so you could put in there your ASIN. I would assume, david, the exclude is because you may. Are you saying that you maybe you want to look specifically at keywords, that you are not one of the top three clicked already? And if that's true, yeah, that would seem like a reasonable, reasonable request right there.   Bradley Sutton: We got another question here from Joanna. Can helium 10 find out what's new sellers who are settling the top 10 and best sellers ranking are doing in order to get their Product the top 10 so fast? Well, yeah, absolutely, you could see on the keyword side, all right, so so I don't, I've never done that, but let's walk through this and let's see if we can do it. All right, let's go ahead, joanna, and let's do this as a nice little case study. So let's, first of all, I'll go to see who is in the top 10 BSR in a certain category and then again that's in black box. So I'm gonna go this time to black box products, all right, and let's go into a, a subcategory All right, let's go in the home and kitchen category and let's go into the Kitchen and dining category and let's go bakeware All right.   Bradley Sutton: So let's go bakeware and let's just see who has been in the top 100, like in the last month in BSR. And I can do that right here using the filters, where I put a minimum one of BSR and Maximum 100, and I'm in the bakeware category, I go ahead and hit search. Let's go a little bit higher. Instead of looking at that category, let's look at what was I in home and kitchen. We can just look in all of home and kitchen. Let's see. They better not be doing maintenance on this. Let me get mad. Nope, the here we got, we got tons of products in the home and kitchen category, all right. So maybe I want to know are there any products that are newer here? All right, and we do that by age, all right. So let's, let's go and put here under age a maximum Of, let's just say, four months. Are there anybody within one to 100 of BSR that have a product that's only four months or less? And we've got a lot of products here that have variations. So that's why there's tons of products coming up here, let's see, that has a lot less reviews. I actually don't want. I actually don't want the variations to come up. So let's just say max variation one, let's see if anything comes up at all. Nothing comes up in the home and kitchen category. So what you were asking nobody in the home and kitchen is less than four months old. That doesn't have variation.   Bradley Sutton: So let's let's check out another, let's check out another category here. Let's go under. Let's look up baby, let's look up beauty, let's look up the Entity of home and kitchen. Here we go. Is there anybody? That's a new product that's up. So right now, Joanna, there's not many products that are newer, that are really hitting your criteria. But let's just, let's just expand this out and just do a make-believe. Let's go to 1000 BSR or 2000 BSR and let's see if anything comes up. Here we go, sorry. So here is a product. Let's just take a look at one of these products strong ahead Hair kit. The heck is this.   Bradley Sutton: Let's take a look at this product on Amazon Strong ahead hair kit. I have no idea what this product is, but it's fairly new. It's less than four months old and it's already got a strong BSR. So if I wanted to see instantly what was some of the keyword ways that this product is getting up here, I could actually just run Xray keywords on this page itself, all right. So if I'm on an Amazon page, I put my mouse over the Helium-10 chrome extension and Select x-ray keywords and then I could see, without even having to go into Cerebro, what were the top searches, and I can see there's tons of branded searches. So for this product, now I know instantly why is it one of the top BSRs and it's a brand new product, and the reason is they have crazy amounts of brand search. Like, look at this Olaplex brand search 232,000 search volume Right.   Bradley Sutton: So this is the process, Joanna. Any product on Amazon that you are seeing is doing really well and it's brand new, maybe doesn't have that many reviews. Just run x-ray keywords on it. If you wanna go a little bit deeper, go into Cerebro and then you'll find out where they are at least getting their organic and sponsored traffic, all right. So this is this doesn't show you the sponsored traffic on x-ray keywords. You'd have to look into Cerebro for that, but that's not going to tell you. Are they running Instagram traffic to it, et cetera, but it'll at least give you a nice overview of where their organic traffic is coming from. That allows them to be one of the top sellers. So thank you for that question. Joanna Danian says how does this match up to competitor software using brand analytics data? Well, there's no competitors to Helium 10 that have this as far as, like all in one suites of tools, we're the only ones to have this in it.   Bradley Sutton: Joanna now has a product, so this is the product that Joanna found. It's not selling that great. This is a top BSR, did you say. Let's take a look at their BSR, if it even says anything. So it is the number 33 in the Garment Steamer category right now. Okay, there we go number 33 in Garment Steamer category. Let's take a look here. What are we going? How old is this listing? Let's take a look at the BSR chart history and I could see that it has only been out for three days. All right, it's only been out for three days, so the odds that we could see words ranking for already is probably slim to none, because there's not enough time if this product has only been out for three days. But let's just give it a try. I don't think anything is going to come out here because this is too brand new Like even brand analytics is more than three days old. So brand analytics I'm not even going to look, because brand analytics is usually one week behind a little bit. So when I would check this, joanna is, I would check this next week, once the data comes out. But let's just see if Helium 10 has any data at all for this keyword, even though it was only launched three days ago. Oh, my goodness man, helium 10 is on it We've got.   Bradley Sutton: Let's take a look at keywords where they're ranking in the top 20 and at least 300 search volume. Might not be too many here because, again, this product was just launched three days ago, but there we go, it's already ranking for 30 keywords in the top half of the page. So right here, look at this Travel steamer for clothes, portable mini. Good grief, that is a long tail keyword if I ever saw one. It already has 10,000 search volume and this product is organic rank 13. And look at their sponsored rank. They were one. So they are going hard and heavy on this brand new keyword and sponsored. So there you go.   Bradley Sutton: I was kind of like selling Helium 10 short, saying that we wouldn't have any data since this product was just launched three days ago. Nope, I'm wrong. Helium 10, one Bradley, zero here. Easy to see where this product is getting sales from, because on a 10,000 search volume they're bidding for top of search and they're already ranking number 13. All right, so there you have it. That's where this product is getting a lot of its sales from that exact keyword, right there. Good question, joanna. I hope that was clear for you guys on how to do that for any product on Amazon. All right, you wanna know where their traffic is coming from, at least their organic search traffic. You just run Cerebra on it or look at it in the brand analytics, if it's been out there for longer than a week, and you're instantly gonna get an idea of the keywords that are driving sales for the product.   Bradley Sutton: Jerov says I'm a new Amazon seller. I look for keywords to rank higher on Amazon, but I am still in 306 rank. So if you're 306, that means that you're not ranking at all, because Amazon only shows 306. I'm assuming that you're looking in Helium 10 keyword tracker and it shows greater than 306. That means that you're not ranked. Actually, how can you help me, because I've yet to make three sales. All right, the first step you need to do, jerov. If you're not ranking for keywords that you know are relevant to you, you need to make sure if you're indexed. Let me show you how you can do that. All right, so let's just take this product right here. This is the steamer that Joanna had found. I need to see if I'm indexed for certain keywords, all right, so let's go here to index checker. All right, what I'm gonna do is you're gonna take your ACI. I'm doing this for this travel steamer. You gotta put your ACI in here and I'm gonna put a keyword I know it's already ranking for, just to show you how this works. And so we already determined that this product is getting sales.   Bradley Sutton: From what was that keyword? Here we go travel steamer for clothes, portable mini All right, so I'm gonna put that here. But what's a keyword that is probably not indexed for? I'm just gonna put a random keyword here sumo wrestling All right, but obviously you're not gonna put these nonsense keywords here. You would put the keywords that you think you should be ranking for, but you're not All right. So this is what you're gonna look for. You're gonna hit check keywords and then you are looking for the right column on index checker if there is a checkmark or not. Forget about all these other columns here. You just wanna see this cumulative and so I can see that travel steamer for clothes, portable mini.   Bradley Sutton: For this product there's a checkmark. That means I am indexed. That means I am even if I'm not ranking. There's a potential for me to rank. But look at this keyword sumo wrestling. Maybe this was a product that I thought was super relevant to me, but you see here how there's a dash instead of a line. That means that I am not indexed. And what does that mean? That means I can't run PPC on this keyword. That means it's literally impossible for me to rank for that keyword. So the first thing you need to do, jerov, is make sure that on your keywords that you're trying to rank for that you even can. And if there's a dash there, the simplest reason could be you don't even have that keyword maybe in your listing. That means you're not indexed for it. If it does have a checkmark but you're not ranked, it's just. You know there's hundreds and hundreds of products that are indexed for certain keywords To be one of the top 306, it takes some doing. You probably gotta start running some sponsored ads to there. So, for any keyword that you are not ranking but that you are indexed for and you wanna get ranked, the path to doing that is running sponsored ads at the top of the search and hopefully people will see your product, click on it, buy it and that's what's going to move up your organic rank.   Bradley Sutton: David says can you show us how Helium 10 works for Walmart sellers Interested in seeing its abilities for keyword ranking and finding arbitrage opportunities? All right. So, david, pretty much almost everything I've shown other than Blackbox. It works the same way for Walmart. So, for example, so let's look at walmartcom, all right, and let's go. I don't know, let's look up this product here Steamer iron for clothes. Let's do a search for that on Walmart. So let's just type in steamer iron for clothes. Okay, so this is not really for arbitrage, but this is more for ranking.   Bradley Sutton: Like, hey, I wanna have, I'm gonna come out with you know some steamer, you know my own travel steamer and I wanna see the products that are selling a lot on Walmart in this niche. Where are they getting their sales from? All right, so let's just take, let's just go to this product right here. This is like the organic rank product. I'm gonna copy the item number, which I believe is this item number here at the very top of Walmart. Let's go into Cerebro and now I change this left hand marketplace chooser to the Walmart marketplace, all right, and let's type in that product ID. I'll know in a couple seconds if this is the right product ID or not.   Bradley Sutton: And you just press get keywords and now this is going to find all of the keywords that this product is ranking for. And there it is. Look at that, let's find. Let's go search under the Walmart search volume anything over 1000 search volume, and now instantly I can see the top keywords where this product is one of the top 10 organic ranked. And now I know where this product is getting sales from. And these are the keywords I'm gonna have to put in my Walmart listing and I would also add this to keyword tracker for Walmart. If I'm already selling this product, I'm not ranking very high. I'm gonna put it in keyword tracker and track my organic and sponsored rank for these keywords Right off the bat too.   Bradley Sutton: For this Hamilton Beach product, I can see that they are not running sponsored ads, so there's an advantage right there where I know, hey, Hamilton Beach is not running Walmart sponsored ads for this product, because Helium 10 doesn't show any sponsored ranks, so there's an instant advantage. I know that I can get as far as arbitrage goes. You just have to kind of like search for the products that have a high amount of sales, and we don't have as many sales estimates for Walmart products as we do for Amazon, because Walmart doesn't have what Amazon does, which is BSR, which allows us to make an algorithm, but we do have some sales estimates for Walmart products, and so that's another way that you could use the tool for Walmart selling. I'm about to actually start doing some arbitrage and some wholesale on Walmart myself. I was just talking to one of my team who I used to use a few years ago. We're gonna relaunch my Walmart business, so I'll have a lot more Walmart information for you guys soon.   Bradley Sutton: Thank you guys for joining us. If you're an Elite member or a Serious Sellers Club, we'll be back next not next Monday, but next Tuesday, I believe, because Monday's a holiday. If you are just watching this on YouTube or another platform, make sure to come back. At the end of January. We'll go ahead and have this available as well. But thank you guys for joining us, appreciate it. Make sure to use that tool and we'll see you later. Have a good one, bye, bye now. I'll see you guys next time.

Curious about how the latest Amazon innovations could reshape your selling experience? Let's see what's buzzing in the tech giant and Helium 10's newest features that are stirring the E-commerce pot! We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. We're dishing out the details on Amazon's revolutionary Fit Insights tool and the game-changing low inventory level fee, set to shake up the way apparel and shoe vendors approach their trade. Experience firsthand how Amazon's shoppable A+ content module is making waves with its compelling conversion rates, and join us in tipping our hats to TikTok's staggering $10 billion consumer spending landmark, a true testament to the app's growing prowess in the digital realm. As we navigate the ebb and flow of online retail, we're also spotlighting Amazon's translation feature for sponsored ads, now making waves across North America and Europe. And for a quirky twist, don't miss our take on California's recent ban on donkey skin gelatin sales. TikTok becomes first non-game app to reach $10B in consumer spending https://techcrunch.com/2023/12/11/tiktok-becomes-first-non-game-app-to-reach-10b-in-consumer-spending/ Language translations are now available for Sponsored Display custom creatives https://advertising.amazon.com/en-us/resources/whats-new/language-translations-available-for-sponsored-display-custom-creatives/ Amazon will stop selling donkey skin gelatin, but only in California https://www.engadget.com/amazon-will-stop-selling-donkey-skin-gelatin-but-only-in-california-212555337.html We're thrilled to have Bradley with us, sharing his expert insights into the new Black Box Brand Analytics tool, a powerhouse for sellers seeking to maximize product research efficacy. This episode is brimming with strategic insights, so plug in and prepare to power up your Amazon and Walmart selling game! In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:44 - Minimum Inventory Tool 02:00 - Fit Insights Tool 03:35 - Shoppable A+ Content 04:45 - Tiktok Hits 10B? 05:43 - Language Translations for SD 06:33 - Partnered Carrier 07:32 - Your Donkey Meat 08:05 - Subscribe to Helium 10's YouTube Channel 08:17 - Pro Training Tip: Helium 10 BlackBox x Amazon Brand Analytics ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Optimizing Conversions and Scaling Traffic with Mansour Norouzi In this episode of Seller Sessions, Danny McMillan interviews Mansour Norouzi, ecommerce expert and director of advertising and partner of Incremental Digital, about optimizing conversions and scaling traffic on Amazon. Key Takeaways Conversion and traffic are the two main factors of the "Amazon equation" needed to grow and scale Targeted traffic is key - non-targeted traffic with low relevance won't convert Align traffic growth with conversion rate to balance advertising costs Use Product Opportunity Explorer to optimize listings and identify customer preferences Add virtual bundles, A+ content, comparison charts to increase conversion Leverage promotions for at-risk customers and cart abandoners Optimize organic rankings with external traffic and targeted PPC Analyze category insights and keyword research to scale PPC efficiently Optimizing Listings for Conversion Mansour shares various tips for optimizing Amazon product listings: Use the Product Opportunity Explorer to identify key purchase drivers, customer insights and topics from reviews to inform listing optimization. Add these details throughout the listing - title, bullets, images etc. Assess Listing Quality score using Helium10 to evaluate areas for improvement. Create virtual bundles to cross-sell products, take up competitor space and increase order value. Ensure bundles receive positive reviews. Feature Brand Story to share your brand narrative visually with lifestyle imagery. Upgrade to premium A+ content for additional features like video and quizzes. Add comparison charts in A+ to showcase products. Use coupon codes - even on non-promotional products - to trigger increased conversion via badges. Ensure codes don't stack negatively. Driving Targeted Traffic When scaling advertising, Mansour emphasizes monitoring conversion rates and being disciplined with budgets to maintain profitability. He outlines a few key traffic driving tactics: Leverage the new Customer Loyalty analytics for tailored promotions - target customers in various tiers or those who recently abandoned cart. Create Amazon Posts to garner impressions and potential sales from seasonal or evergreen lifestyle content. Balance paid and organic traffic growth to efficiently improve organic rankings long-term. Avoid saturating search with irrelevant gift traffic that won't convert. Follow niche trends in Product Opportunity Explorer and adjust budgets seasonally to match market demand rather than goal-setting in isolation. Compare category insights for market share benchmarking. Conduct thorough keyword research combining Product Opportunity Explorer parent categories, Brand Analytics search data and performance metrics like click share % to identify the optimal search terms to target. Mansour reminds us not all keywords are equal and many low commercial intent keywords that drive mainly browsing aren't worth aggressive paid targeting.

Get ready to immerse yourself in an enlightening discussion and AMA session with Matt, an expert in advanced strategies and Amazon PPC. Join us in this TACoS Tuesday episode, as we answer questions about variation listings, auto campaigns, broad campaigns, and ranking. We also take a peek into Matt's impressive background in e-commerce, recounting his experiences with selling textbooks and private-label products. Hear us as we dissect Amazon's latest data tools like Product Opportunity Explorer, Search Query Performance, and Brand Analytics and discuss how these can help sellers optimize their advertising strategies in this highly competitive market. As we journey deeper into Amazon PPC campaigns, we touch on our “north star metric” of two sales and a click-through rate above 0.2%. Learn about the significance of negative matching and how to identify underperforming keywords using the search query report. We also shed light on the benefits of using software like Pacvue for automation and analytics and how it can save you time and effort. Plus, discover the advantages of day partying and understand the impact of different match types on campaign creation.   Lastly, listen in as we dissect the topic of Amazon PPC and how to leverage it to drive sales and boost profits. We share the calculation for adjusting bids based on target ACoS and emphasize the importance of not solely focusing on ACoS as a metric. We also touch on the recent announcement of Sponsored TV and its potential for both large and small brands. Tune in as we demystify the misconception that PPC must always result in immediate profit and share strategies for effectively utilizing broad keywords despite their increasing cost. This episode is packed with practical advice, insightful discussions, and cutting-edge strategies to help you win in the world of Amazon selling.   In episode 516 of the Serious Sellers Podcast, Bradley and Matt discuss: 00:00 - Expert Matt Altman Discusses His Amazon PPC Strategies 07:59 - Keyword Promotion, Sales Metrics, and Negative Matching 11:59 - Maximizing Advertising Efficiency With Pacvue 15:44 - Bid Adjustment and Amazon Sponsored TV for Sellers 23:28 - Amazon PPC Strategy and Optimization 28:21 - Analyze Ad Performance With Feature Pack 32:25 - Using Keywords for Effective Campaigns 35:27 - Boost Search Ranking With Brand Name 37:29 - Amazon Variations and Outside Traffic Strategy 43:08 - Invitation for January Case Study ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got one of the world's foremost knowledge experts on Amazon Advanced Strategy and PPC Matt back on the show and he's going to be answering all of your questions live, as well as answering a lot of my advanced questions on things like variation listings, auto campaigns, broad campaigns, ranking and much more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our tacos Tuesday PPC show of the week or of the month, I should say where we go in-depth into anything and everything Amazon advertising with special guests that we have, and this week or this month we're going to have a special guest. We're going to invite him up. We're having some technical difficulty. I'm here at the Helium 10 office actually here in Irvine, California, today. So I don't have my regular setup here, but wanted to make sure everybody's having a great Q4. So far, all right. Let's go ahead and bring up our guest of the month, and it is Matt from Clear Ads. Matt, how's it going? Matt: Good, how are you doing, Bradley? Bradley Sutton: Doing awesome, doing awesome. Where are you actually watching us from? Where are you located? Matt: So currently in London. So we're here in London for the next few months, but we moved to Spain about six months ago. Bradley Sutton: Oh, nice, how's that been. Matt: We're in Barcelona. It's been great so far Loving it. Bradley Sutton: Awesome, awesome. Have you been to any FC Barcelona games since you've been out there? Matt: We haven't yet now, but it is at the top of my list. Bradley Sutton: Yeah, I've been to a couple when Messi was still there. Of course, those are good times. Love Spain Now, just in general. We've had you on the podcast before and you gave us really cool strategies in general. Today we're kind of going to be focused on PPC. That's like one of your specialties, but can you talk a little bit about your background and how you came into that Amazon space, if maybe somebody might be listening to you for the first time? Matt: Yeah, definitely so. Been in the space since around 2011, started in college actually selling textbooks and retail arbitrage, so did that for about three to four years. Kind of scaled up my bankroll to where I could get into private label and jumped at it and honestly launched a bunch of crap. We did really well for a few years until a lot of the manufacturers just started going direct to Amazon and had some pretty bad years. But pivoted, got into supplements and food and that's been for like the last six years. Bradley Sutton: Awesome. Now you are known for a lot of like really next level strategies. We've had you before at our elite workshop and things. And so thinking just first of all, I mean it could be about PPC, but just thinking outside of PPC, almost with all this new data that Amazon has come out with in the last couple of years, I mean I think a lot of us were even surprised years ago when Brand Analytics came out. And then nowadays, search career performance and things like that, this is stuff that I would say I don't know about you but me. Like four years ago I would have bet $10,000 that there's no way Amazon would ever tell you exactly how many sales are coming from a non-normalized search and what the click share percentage of top 10 competitors are, and this and that I mean people were paying Amazon employees thousands of dollars for these underground reports that weren't even as robust as what is now available for everybody. So what's your favorite thing? I'm assuming it's search career performance. Your favorite thing that Amazon has come out with? And then what part of that especially do you think is super powerful that Amazon sellers should be using? Matt: Yeah. So I would definitely say search career performance is up there. I would say they haven't changed too much about it in the last like year and a half, but really, where we've been getting a lot of knowledge and data from is Product Opportunity Explorer. I would say like this used to be kind of bland, like years ago. They recently updated it, and the amount of data that they are giving you is insane. I mean, they're telling you exactly if you sell such and such supplement. These are the 15 keywords that matter. Here's the trends on that, here's the seasonality. Like every data point that you really need is there, and that's what you need to win on, I would say. The other big one, though, is the new reports in the brand analytics, where it's giving you greater details into your customer segments. So, like we sell and consumables, and we've always kind of taken a strategy on ads that's hey, like, even if our cost is 100%, what is our cost per net new customer? And we were trying to manually calculate that previously, and now they're telling you specifically by week, how many returning customers, how many net new customers you have. So it's really helped us dial in the ads for that specific strategy. Bradley Sutton: Okay, cool, like. One thing I always liked about Product Opportunity Explorer even when it was kind of bland, as you said was seeing how many, for example, how many products it took to make up or in the old days, 80% of the sales for the entire niche. Now they kind of like, without even announcing it, they change it to 90%. But then it'll be interesting to see that you know some, you know quote, unquote markets or niches, what they call it you know, would have like 200 products, means like it's kind of like wide open, it takes 200 products just to make up 80 or 90% of the sales. And now you know there might be some where it's like only 40 or 10, you know like or like wow, there's 10 people dominating this. Now how would you personally use that information? Like is one or the other like better than the other? Matt: Yeah, so the great thing about Product Opportunity Explorer is it really shows you what keywords are driving the sales for those. So more than how many products are there we're looking at, are there branded terms that are in the Product Opportunity Explorer.  So like an example that we were looking at this past week was for a floor cleaning product and we saw that of the 20 top like 50 keywords, bona was one of the main sales driving keywords. Like, even if there weren't that many products in that category, we aren't going to be able to overcome that branded search deficit. So it's just not something that we would go into Um, but we definitely prefer to go into categories where those sales are spread across more Um. The main reason for that is we really like to do kind of um I would call it kind of like tailgating. We like to kind of stay behind everyone and we'll pull like 10% of the sales from this person, from this person, and you can kind of pick off keywords from certain top products and they may not notice that you're coming up and then you can really use that to catapult yourself to the top of the category before the rest of the products in the category realized what's happening. Bradley Sutton: Interesting, interesting, all right Now. Just, you know switching gears and going, you know kind of like PBC. Let let's do like some kind of beginner question, then let's do some some, some, some advanced things. But just, I always ask a lot of the, the the tacos Tuesday guest, about their strategy on this, because I think this is applicable almost to any level of seller. But what's your, your kind of like rule set as far as uh, when you promote keywords from like an auto or broad to to an exact, and also when you negative match on the promotion side, like, in other words, like are, are you looking for at least you know just one sale, or does it have to be two or three, like in the auto and then, and then, and then you, you put it in um or what. What's your criteria for for moving something from an auto to a exact? Matt: Yeah, so short answer. We're usually looking for two sales and a click through rate above like 0.2% Um. That's kind of like our North Star metric Um, but it really depends on the strategy of that campaign. Um, like, if we're wanting to run a lot of just awareness, we're going after ones where we may not even have sales at all but we have a high click through rate because it's a discovery keyword, that someone's kind of navigating that category with Um. So it varies, but typically it's two orders and above like a 0.2% click through. Okay, Awesome. Bradley Sutton: On the flip side, when are you negative? Uh matching, like uh, is it a certain number of clicks? Uh, is it a certain number of clicks that, uh, you have to have? Is it spend that you're looking at without a sale? Um, and then the follow-up question to that is are there scenarios where you're like not just automatically negative matching but you're like, oh shoot, this is like an important keyword. I got to figure out why in the heck I'm not converting on it before I go and just blindly negative matches. So it's kind of like a two prong question there. Matt: Yeah, Um, so this is, this is where really the search query report kind of data comes into play. Um, we're looking at, hey, like for competitors, um, like, is this performing? Kind of what's happening? Why aren't we getting sales? Um, we'll go ahead and test, possibly changing out our titles, our images, um morph towards those keywords and seeing if we can produce some sales through that. Um, but again it kind of goes back to, like, you know, the, the, the, the sort of focus that we used over a year and a half. Back to like, what is the source of that keyword? Is it really a converging keyword? Is it a discovery keyword? Like, we have a few keywords that we spend thousands of dollars on a month on my own brands, where we maybe get one or two sales Like it's out of loss, but we know it's a keyword that someone that's looking for a type of product uses is like their first term when they're trying to figure out which one to buy. And we just want to make sure that we're always top of mind really hard to like, distinguish that out and see that you were getting benefits from that. But now we're able to go a little bit deeper in that funnel and see that like yes, this is actually driving sales further down the funnel for us. Bradley Sutton: Okay, cool, cool. Now on the more advanced side, like you know, as I just threw on my, my pack view, my pack view jacket here, what, what are you? You know, like I know you've been using pack view for a while, but you know somebody out there my in general not understand, like you know, some of these services. You know pack view is not like oh yeah, you know, $49 a month subscription, but no, it's, it's, it's, you know costs, costs some money to you. So at what point does does it make sense for somebody to to like say you know what, I'm overdoing these Excel spreadsheets, I need to use a software. And then what? What makes a software suite like Pacvue so valuable? Like, how to you know? Cause you're not going to be paying money for something for you or your business or your clients that doesn't give you good ROI. So why is it worth it for you? Matt: Yeah, yeah. So we've been using Pacvue for gosh almost like seven years now. I think we were one of the first like agencies at my prior agency to come onto the platform and we love it. Honestly, wouldn't go anywhere else. So first thing I did when we came to Clare ads, we actually started switching all the accounts over to Pacvue. But in reality I would say it's usable for every level of seller. But we've had a lot of accounts come to us that may be using it but they don't know how to actually use Pacvue to its full advantages. They aren't taking advantage of all of the automations and analytics that are on the back end there. But I would say, even if you're a smaller seller like in using something that, like Bradley said, is $49 to $59, like even though Pacvue is gonna cost more, you're going to get so much more out of it. It will make your ads been more efficient. You will see better results as a whole. Like make the switch now, because it's a lot easier to switch when you're starting out and you have very few campaigns. Like migrating accounts over that have 400 campaigns already. Like it starts to get hard and you've got to really rework a lot of that. So I believe in doing it right from day one, and you're gonna save yourself a lot of work down the line. Bradley Sutton: Now, one of the things Pacvue does that probably eventually is gonna come to regular sellers might have some visibility in this aspect, but it's kind of like the ability to do like day partying and things. So is that something that you guys actually do Like? Do you use that service of turning off ads or changing budgets at certain times of the day and if you are, what's your criteria when you're looking at that? Matt: Yeah, so we do use that on every single account. We use it in one of two ways. One is we're manually adjusting it based on, like our peak sales hours that we know of, if it's a high selling account. But on other accounts, Pacvue actually has an awesome feature where you can set up a day partying scheduler based on conversion rates, click through rates, number of orders by hour, and it will dynamically update that based on a trailing two week, three week period, whatever you set it to. So Pacvue really does a lot of the thinking for you and eliminates kind of that concern from your mind. Bradley Sutton: All right, let's see we've got from Dota In Amazon PPC campaign. Should I create one campaign containing an ad group for phrase match exact and broad, or should I create each match in their own campaign or like? So I guess he's saying like maybe he should have different ad groups in one campaign or do you just have like one ad group per match type, per campaign? Matt: Yeah, so I'll tell you why we do it a certain way. I would say this is definitely kind of interchangeable depending upon how you want to manage your campaigns, but in order to have full and absolute control you need to have a separate campaign for each of these. A good example of this is we had a client who came to us. They had a lot of mixes within their ad groups during Black Friday, cyber Monday, they upped their bids with top of search modifier and they didn't realize that it would affect their broad targeting terms, that they were spending like $7 on broad terms and just getting placements everywhere and tank the performance. So we always break them out into their own campaigns and then even from there we'll typically segment out, like superhero keywords, into their own single keyword campaigns. Bradley Sutton: Okay, excellent. Let me see we've got another one here from Kim Kim K. I don't think it's the Kim K. Hey guys, do you have a calculation that you use to determine how much to adjust bids? Longstanding sponsor campaigns with lots of history is the focus target. Acos, thanks to Vets. Matt: Yeah, so this is pretty easy. You can put together a pretty simple formula to figure out bids based on your target ACOS. So, off the top of my head and I could be saying this wrong we have it in Excel sheet. But you're really just looking at cost per click times, conversion rates, and then equals your ACOS over that. I would say we typically don't optimize any campaigns towards ACOS. I think it's something that's been brought up a lot across, like the Amazon ecosystem, and it's never really the best metric to look at. We've had a lot of accounts that have come to us where their sales have depleted over the last year, year and a half, and they're running very efficient. Like 20% ACOS. Tacos are like three to 5%, like the account looks healthy but you're undermining the daily velocity per keyword that you can achieve, which ultimately kills your organic ranks, and then you may not see it now or three months from now, but six months from now you're gonna be like what the heck happens and it's really hard to climb yourself back out of that pit. Bradley Sutton: Yeah, yeah makes sense. But just in general, before I go into some more specific ones that I had. You know, we recently had Amazon unbox and there was a number of announcements one of them being sponsored TV, that create a lot of buzz. But the question I think a lot of people have is is, well, that's still something, or maybe only for humongous, you know sellers like first of all, is that true, or is there a path to using sponsored TV for, you know, maybe there's a low seven figure seller, high six figure seller, and then is it kind of only for brand awareness, or do you think that there's? You know the way that they're doing it, sometimes with QR codes, you know, like on Black Friday football game that they had, where there's a direct to purchase link or is it more for brand awareness, do you think? Matt: Yeah. So we ran some over Black Friday, cyber Monday, across large and small brands and actually saw decent performance on quite a bit of them. I would say the biggest factor that really drove it was the quality of creative. A lot of our smaller brands didn't have the creative backbone to really fulfill a huge TV push like that, and that's probably the guardrail that smaller brands are going to have trouble getting over. Like you can't take a $200 video off the Fiverr and put it on TV and expect it to do well. So really focusing in on the creative and making it more like a TV commercial definitely helped for us. But we did have some very basic like stop motion slide animated videos with just some text over them and they did pretty well as well. So I would say it's worth trying out. Just make sure you're really narrowing down those audiences that you're targeting, because the CPMs on it are extremely high. But test it, put $20, $30 behind it per day and just really see what you can do. I do think this will kind of be a big lever that larger brands can definitely lean more into to increase that awareness as they tap out other pieces of DSP and Amazon ads. But smaller brands is like it's just as evil, even as a playing field. But the creative does have to be elevated. Bradley Sutton: Okay. William says should I expect to see profit from PPC? I rarely see profit, however, the volume of sales increases. Where I see profit Maybe he's kind of like talking a little bit of tacos here, or like you know people, I think the narrative nowadays when you hear, when you hear sellers, is oh my goodness, like PPC is so expensive, like I don't even know how I can be profitable. But it's not always trying to just make profit on the exact ad. Right, talk a little bit about that. Matt: Yeah. So like one question I always ask sellers that even like potential clients that come to us when they're complaining about profits or tacos or a cost, I'm like, what's your CPA? And honestly, I can count on one hand the number of people that actually knew their CPAs by product that we've talked to. Every other ad channel you look at CPAs, whether you're running on meta, TikTok, whatever you're looking at CPAs, and every time we've run the numbers the CPAs are way cheaper on Amazon than they are on any other channel. What that means is yes, probably there are some categories where you're going to run PPC at a loss, Like on my brain, main brands. We run PPC at a loss because it keeps our velocities up, it keeps our organic rankings up and you'll see those metrics in your tacos. So really, tacos is kind of your guiding light on that, but really setting in stone a target CPA and not adjusting your bids based on a cost or tacos. But as long as you're hitting that target CPA, you're continuing to see growth. That's what we really like to maximize towards. Bradley Sutton: Excellent, thank you for that. William Guarov says hey, amazon PPC is getting costly. What's a strategy to play with broad keywords? And then maybe I can piggyback on that and take a step back. Broad it seemingly has almost changed over the last year or so. I could kind of predict what would come with Broad. I would use Helium 10, magnet, I would do the smart complete and then I could see all the Broad kind of variations. I kind of know what could potentially come up here Now. I might have coffin shelf as a Broad match and then I'll get thrown in like Gothic decor, like not even the same, doesn't even share the same keyword, and so maybe I'm not sure, if that's what he's talking about there, how it might be getting more expensive. And then if, if so, like, like, how do you deal with that? Matt: Yeah, so I'll answer this and I'll answer more about kind of what you went into, Bradley, because I think that's a bigger picture that people need to look into in the future of Amazon. But really when we're running Broad, we're running modified Broad campaigns so that we're at least trying to get more exact towards what we wanted. I will say it doesn't always work. Sometimes you still get those keywords way out of left field, but you have a bit more control. But I would focus again really on the search query performance data and the product opportunity. Explorer, like Amazon, is telling you specifically what keywords are being searched and what's being purchased. Broad isn't as useful for us as it used to be like. All that data now is getting piped back to us and using Helium 10, using Pacvue, you can find pretty much every keyword that's going to be a converting keyword. The biggest thing that we've seen Broad actually do for us here recently and I would say for the last six months, is it's allowed us to catch on to like TikTok trends that are basically going viral and it's picking up those keywords quicker than we would be able to pick them up. So that has been a huge opportunity. But there are a lot of other, like TikTok, specific tools that you can use to kind of find those trending things to get them into your ad campaigns. Matt: The bigger thing kind of on how Broad has expanded is Amazon, like Google and other search engines, is really kind of shifting towards a semantic search, which is why, like you're coming up for Gothic decor and things like that and you've probably heard other people in the space talking about semantics this has been key in, like Google, seo for the last few years and it's only going to get more and more relevant in Amazon as Amazon starts to switch more towards an AI learning model for their specific search. So a lot of what we've been doing and working on is, for example, typically if you're creating your listing, you'd find your keywords through Helium 10, you'd use Scribbles to craft your listing, make sure you get all your keywords in there, but, like in your example, gothic decor that is a huge semantic keyword that is relevant to your coffin. We would go ahead and put that on the back end or try and figure out how to fit it into the bullet points, because it's just a checkmark that Amazon's looking for now because semantically they're saying you should say something about Gothic with your current product and a lot of products that we've been optimizing towards this on, we've seen success like crazy, probably more than anything else that we've done in the last year and a half. Bradley Sutton: Okay, interesting, let's see. Guarev has another question here. What would be the ideal ratio performing and non-performing keywords in broad? Not sure if I understand that question fully, but do you know what you might be listening for? Matt: Say like in broad you're going to have a lot more non-performing just because of the control factor. Unless you're using a lot of negatives, negative phrases, throughout it, I would say we don't really look at the ratio of performing and non-performing in broad because really where we're caring about performance is on our exact match. We aren't caring as much here. We're using this to seed keywords, so even if they are performing, they aren't staying in broad that long if they are. So typically for us it would be like 90 to 95% are non-performing. Bradley Sutton: Okay, Now switching gears to auto campaigns. What's your strategy as far as, like the close match, loose match substitutes? Do you keep them all in one campaign or do you actually segregate those targets in separate auto campaigns? Matt: Yeah, so we actually mix it up. We've seen hit or miss performance on these when we break them out, for whatever reason. Sometimes they work better even with the exact same beds when they're all together. I don't know why that happens, but we typically test both and then whichever one's performing, we pause out the others and let one continue on. We do do a lot of negative matching in our auto campaigns that we're bidding on elsewhere, but we do also always still run a super low bid auto campaign. We negate out brand of terms and run them at like 30 cents per click, and I was just looking at account before I hopped on here Last week one of them got 135 sales for like $22. Like these campaigns still work, I've used them honestly as long as I've been selling on Amazon and we always set them up for all of our products. Bradley Sutton: Now, going back to software, software like Pacvue Adtomic. One cool thing that we can do is I could just see a search term, but not just at the campaign level. I could see it in all campaigns. Like, let's say, in an auto campaign, for example, I got a coffin shelf and in that campaign I had 40 clicks and zero sales. And let's say I felt that it wasn't too relevant of a keyword. I'm like, yeah, I don't want to keep spending money on this. Obviously, at 40 clicks I would negative match it. But with the software I can see that, hey, it's getting impressions and clicks in a broad campaign over here, maybe an exact campaign over here, but in those campaigns there's only like maybe five clicks. So, theoretically speaking, if I was just looking at that campaign in isolation, there might not have been enough information to be a negative match. But since you have so many negative or clicks with no sales in one campaign, do you just go ahead and say you know what, across the board, I don't want this keyword showing up in any of these campaigns. Or do you let the number? Do you let it roll? Do you let it ride in those other campaigns? Matt: Yeah, so great question. This is actually a feature pack view that we use every single day because you see a lot of variance in this and even like moving keywords over to exact match. But it may be in phrase that have dead like a third of what your exact match one is. Whatever reason, the phrase one is serving like crazy and you're getting sales. The exact match one isn't. So we look at this daily and we're trying to figure out one like why isn't our exact match getting served? Like hey, what's going on here? And adjusting the bids and keeping a close eye on it. But typically if we're seeing performance elsewhere, we'll keep it on, mainly because we don't know exactly where that ad is appearing Like. I mean, we now know like top of search, rest of search, product pages, but we don't really know granular details. This is also something that pack view does really well. When you have your share of voice turned on, you can see exactly where your ads appearing and what placement, what percentage of time. So using pack view or actually I don't know any other tools that do it as deep as pack view does on that We've been able to really narrow it down and figure out like, hey, this one's performing really well and slot four of ad positions. Like we can't get served for this one and slot two or three, and we can readjust our entire strategy for that keyword for position four and actually set up automations in pack view to make sure we're always in sponsored position four. Bradley Sutton: Nice. Now, speaking of that, how are you keeping at top of search? You know like I'm kind of old school where you know you're more old school than me, but you know like in my days when I first started learning PPC, there was no, you know, top of search modifier and things like that. You just raise and lower the bits and I kind of kept doing that because, like you know, I obviously with helium 10, like I'll turn on the boost and keyword tracker and it's checking 24 times a day, rotating, you know addresses and browsing scenarios. So I kind of like, no, am I showing up in top of search and sponsor or not? And I've just kind of like kept doing that. Now, are you still doing that, or do you use those those? You know like, hey, I'm going to go 200% for top of search or some kind of formula like that. Matt: Yeah. So I'll say when the bid modifiers first came out like they were amazing. We could bid like 60 cents with 900% top of search and get crazy conversions and everything was great. Too many people are using them now and it's kind of just a battle of who's going to pay more to get that position. What we've actually switched most accounts over to is actually using pack view organic and paid position bidding. So we'll set up rules to basically increase the bids until we're in position one and that will like set our new base bid if we're going for top of search and then we'll use that and then look at our percentage of serving time through pack view into that and adjust as needed. Like. One nice feature is you can set like I want a 90% top of search share of voice for this keyword and pack view will automatically update your bid without the modifiers, because sometimes using the modifiers can get out of hand quickly and you could spend your whole budget and one day, if the keywords big enough, within a few hours on one of the 50 keywords in your campaign. So we really rely on pack view to figure a lot of that out for us and optimize the perfect position for ads and we've kind of stepped back away from modifiers. The one place we do still use them quite frequently, though, is product page modifiers. We do a lot of product targeting where that's really what we're going after, and it does seem to still work well for us there. Rest of search hasn't been a great modifier for us as of yet. We have better success using set rules and pack view to manage that versus the rest of search modifier. Bradley Sutton: OK, cool, I got a fight to bring that into Adtomic. I didn't know that pack view had that Nice Two part question here from Duda how do you use these keywords Electrolyte protein phrase match and then electrolyte protein powder phrase match? My issue is that they are my main keyword but they generate different variations in customer search terms with different variations. With only one click or two, the most Out of those 50 different search terms that get that those main keywords are generated. How do I pick those that convert it? So I'm assuming that he's got two targets here and that maybe he's getting clicks on a whole bunch of long tail versions of this. Perhaps, if I'm deciphering this correctly. Matt: Yeah. So it depends on how that campaign is set up. So a typical phrase match campaign for us we would never put those keywords into the same ad group or campaign because electrolyte protein is electrolyte protein powder phrase. If you do have them split out into separate campaigns, if you have different bids there, one's going to serve over the other always. You have no real control in that. So I would say if it were me, I would just do electrolyte protein as a phrase match and get rid of any type of variation possible and use that as my guiding light. If you aren't getting served typically I know that's a high volume category your budgets probably aren't enough within that campaign to keep it serving constantly and you're getting middle of page or bottom of page placements. So that's how it's getting your budget throughout the day. I would test increasing the budget on that campaign and seeing what it scales up to and you'll probably see a bit more even click distribution between those. Bradley Sutton: OK, Cool. Sergio has a question here. Hey say, when launching, you tell your friends and family your brand and your product and hey, go buy it. Should I do an exact campaign for the brand name so they don't have to scroll? So first of all, at least it's good that you're like, don't be doing search, find, buy things or something which it sounds like you're not. Otherwise you wouldn't even have this question and hopefully you're telling your friends and family, do not leave your reviews just at all, to make sure that you're not getting in trouble with Amazon. But yeah, if you're trying to get your friends to support your product, I mean I think regardless, if you're trying to get your friends and family to support your product, shouldn't you always target your brand name, or that's only kind of like when you're more of a mature brand, Does that really come into play? What do you think? Matt: Yeah, I would say it depends on your brand name. If it's a unique brand name that, like nothing else is really going to come up for, like yeah, I wouldn't run ads. But if it's something that could be construed as something else, I would definitely run some ads to get towards the top. The one thing I would say about this and it's something that we do when we're launching and you're telling friends, family, anyone about it, we leave it kind of bland and just say, hey, this is my brand and it's a protein powder. I would really appreciate if you can buy it. You're not telling them to go search, fine, by keywords. But if you tell them that, hey, it's protein powder, and brand names are probably going to search protein powder, that brand name without you doing anything, Because it's always better, which is why search fine buys work to get a real keyword in there beyond your brand. But even just pumping the brand name does work as well. We've seen it with TikTok. Brand name searches can skyrocket you for every other keyword that you're relevant for. Bradley Sutton: William says yeah, this is a universal question, I think, or universal debate, I think. For successful exact keywords, do you recommend making those keywords negative in the broad? Some people teach that although you're converting for a keyword in the exact, do not remove that keyword from broad. Matt: Yes, this is debated quite a bit and I'll tell you from our experience it can kind of go either way, like sometimes we'll negate it in broad and then the exact stops performing. Sometimes we'll leave it and the broad performs better. Like it can go either way. I would say it's something that you should definitely test. Amazon ads is still kind of finicky on some of these things. For whatever reason. Older campaigns still tend to work better for us. So if your broad campaigns older than your exact match, it may still continue to outperform for a little bit. But what we do typically do is if we're going to leave it in broad, we lower the bids in broad I'm not specific keyword quite a bit and try and give the exact match as much room to run as it possibly could. Bradley Sutton: OK, cool, let's see. Hina has a question. I have 10 variations. They're not page one ranked. What strategy can I apply to get a good conversion on it? So I'm not sure exactly what he's saying here. But let me just change this into another question here. Like I've got betting that has a bunch of variations, or a consumable that has a whole bunch of different flavors, are you putting all the variations into one campaign? Do you have different campaigns for each variation? Do you only promote maybe one or two child items out of the whole variation? What's your strategy on variation items for PBC? Matt: Yeah, so we run a lot of variations. This is the one place where we do run ad groups. So our main products, the main variation, is flavored. So if someone's searching for a lemon flavored one, you obviously don't want that running against a chocolate flavored one. So an exact match campaign would have an ad group for each flavor and we'd be breaking out the different flavor variances within there. If it's a more broad term that doesn't include a flavor name, we're usually pushing it towards our hero product within that variation. But something that you can definitely test. I would say one thing to look at is search query performance and also the top I think they call it top search term report Now it used to be the old brand analytics report and see what the other top click products are. In our instance, if someone's searching for a sugar cookie, it may be that they're searching for a specific flavor and you can see that by the click through rate and a commercial rates from brand analytics. Bradley Sutton: Cool. Now, before we get into your final strategy of the day, can you talk a little bit about clear ads? I mean who you know, who, who you guys might be able to help the most, and what you guys do. Matt: Yeah, definitely. Um, so we're an ads agency um based in the UK. Um, we work with sellers and actually every single amazon marketplace now, so can help you across the board there. Um, we also do offer like full service management. So if you're looking for content creation, lipstein optimizations or even just day to day like inventory management, case log management, we can help you with all of it. Um, we also run DSPs, so pretty much a to z on amazon, we've got you covered. Um, and many of you may know George Um the founder. Um, he's everywhere. Um, so, yeah, head us up if you need any help with any of those things. Bradley Sutton: Awesome, awesome, all right, now um 60 second strategy of the day could be about PPC. It could be about search career performance. Could be about how to live as a foreigner in Barcelona. It could be about anything you want, so go ahead. Matt: All right, um, so I'm going to take it away and I'm going to do. Uh, outside traffic to amazon Um, so I think one of the big questions that search career report has brought up with a lot of people is like, hey, these sales numbers in here are extremely low. I know I'm selling more for this keyword or this product. Like, why isn't this represented? And I think majority of people don't ever look at outside traffic to listings and what's happening. But if you actually take the time to dive deeper, you would be amazed at how much traffic comes straight to your listing from other sources outside of amazon. Um. One great way to do this is how we do it. Um, you can use SCM, rush or a trust or really any kind of SEO tool. Plug in your canonical um amazon URL and just see, like, what articles have been written about you that you know nothing about, where you're getting posted on social. It will highlight all of these things. Um, but really the big key factor that we've been looking at is if you have a competitor in your category that you just you can't figure out how they're doing things. Chances are it's all coming from outside of amazon and that's why you can't compete. So doing this simple search, you can see like, hey, these are the bloggers that are talking about it, these are the articles that they got. You can reach out to those people directly. Most of those positions are paid. Like, don't trust any of those top 10 articles, they're all paid. Um, you can reach out and pay for those, and sites like a H refs SCM rush will tell you how much traffic that bloggers are, so you can kind of estimate what your return is going to be on that dollar. Um, I would say another big piece that we've been kind of working on for these is for a lot of terms like your, your coffin example. Matt: Like there's no one out there that has a website about coffins, like that specific product, it would take you with AI a few days to whip together a basic word press site that has everything you would ever want to know about small coffins and since no one else is writing about that, you're going to rank in Google like top three within a few weeks. If you're in these categories where there isn't that much competition or it's a unique product, start making some micro sites. Um, like I've shared some examples at some prior events and presentations, we have a few of these micro sites that are giving us seven to 8000 people a month now to our Amazon listings, and we used AI for the entire process. Um, so it took us maybe an hour per site and they just continue to produce. And the big thing with that is it's a traffic channel that no one else can really steal from you, because most people aren't looking at this and you'll always kind of stay at the top of your category because your velocities will just always be higher. Bradley Sutton: That might be something I'd like to dive into, if you are able to come out in January. Like your step by step case study on that, that sounds fascinating. Alright, well, matt, thank you so much for joining us. I know it's late over there. I appreciate it and hopefully we get to see you in January. Matt: Sounds good. Thanks for having me.

Get ready for an Amazon sales game-changer! In this video, Steven Pope, the founder of My Amazon Guy, unveils the ultimate strategy to double your Clickthrough Rate (CTR) on Amazon and supercharge your sales.Join Steven Pope on this journey to transform your Amazon sales with the power of CTR optimization. Don't wait; your success awaits! 

Haben Sie jemals darüber nachgedacht, wie Sie mit Amazon Brand Analytics die Top-Marken und Bestseller identifizieren können? Stellen Sie sich vor, Sie könnten die effektivsten Keyword-Strategien Ihrer größten Konkurrenten kennenlernen und nutzen. In dieser spannungsgeladenen Episode geben wir Ihnen genau diese Einblicke. Gemeinsam erforschen wir die Möglichkeiten von Helium 10, einem Tool, das Sie dabei unterstützt, Ihre Konkurrenten auf Amazon genau zu analysieren und deren Aktivitäten und Erfolgsgeheimnisse zu entschlüsseln. Kommen Sie mit auf eine Reise in die Welt der Verkäuferstrategien, Keyword-Optimierungen und PPC-Trends. Wie können Sie die Suchbegriffe und PPC-Trends Ihrer Konkurrenten analysieren und Ihre eigenen Strategien verbessern? Und was ist das Geheimnis hinter der Nutzung von Helium 10, um das Beste aus diesem Tool herauszuholen? In dieser Episode wird das alles und noch mehr enthüllt. Wir gehen auch auf verschiedene Pläne von Helium 10 ein und erklären, wie Sie einen Rabattcode erhalten können. Um keine neuen strategischen Einblicke und Tipps zu verpassen, abonnieren Sie unseren Podcast und bleiben Sie immer auf dem Laufenden. Lassen Sie uns gemeinsam die Amazon-Welt erobern und die Konkurrenz überholen! In Folge 94 des Serious Sellers Podcast auf Deutsch, Marcus diskutieren: 01:15 - Recherchiere die besten Suchbegriffe aus der Hochsaison 02:25 - Finden den Bestseller mit der Amazon Brand Analytics 04:44 - Neu: Historische Keyword Recherche mit Cerebro 10:08 - Welche PPC Suchbegriffe machen den Umsatz der Amazon Produkte 14:54 - Werde Alamiert über Rabatt Aktionen deiner Konkurrzen mit Insight Dashboard 21:50 - Schlage deine Wunschfunktionen für Helium10 vor Transkript Marcus Mokros: In der heutigen Episode erwarte dich wieder eine Verkäuferstrategie-Spezialausgabe. Wir gehen über Helium 10 und wie du es Maximum daraus holst, und hier in dieser Episode speziell durchleuchten wir unsere stärksten Konkurrenz. Wie haben Sie sich entwickelt mit Ihren Keyboard-Strategien? Wie haben Sie Ihre Keyboards, ihre Suchbegriffe optimiert aktuell, aber auch in der Vergangenheit, zu speziellen Events Und wie kannst du dir anzeigen lassen, welche Aktivitäten deine Konkurrenten über den Tag durchführen, zb. Preiserhöhnen, rabattaktionen schalten, ihr Listing bearbeiten? All das erfährst du in dieser Episode. Hallo zusammen und willkommen beim Serious Seller Podcast auf Deutsch. Mein Name ist Markus Mockross, und das ist die Show, in der wir alles um Amazon, fba, private Label besprechen, was Unzendler, auf Deutsch gesagt, ernsthafte Umsätze generiert. Daher auch der Name der Show Serious Seller Podcast auf Deutsch. Marcus Mokros: Und damit kommen wir direkt zum Punkt 1. Konkurrenzumsätze in der letzten Saison. Wofür kann das interessant sein? Ja, stell dir mal vor, du hast ein Produkt, was du dir gerade angucken möchtest, und das hat aktuell Nebensaison. Wenn du jetzt recherchierst nach den Umsätzen deiner Konkurrenten, nach den Suchbegriffen, die sie verwenden Du bekommst nur unrelevante Daten. Vielleicht ist es sogar so, dass viele Händler aktuell gar nicht anbieten, weil sie in der Nebensaison gar keine Lagerkosten haben wollen und keine PPC-Werbung schalten. Und du breitest dich vor mit einer Basis von Daten, die komplett anders sein wird, so bald die Käufer kommen in der Saison, und darum dreht sich unser erster Heck. Und als erstes wollen wir dann mal rausfinden, wen wir überhaupt unter die Lupe nehmen wollen als unseren Konkurrenten. Marcus Mokros: Wie machen wir das denn, wenn der gerade gar keine Produkte aktiv hat? Dafür gibt es eine Möglichkeit, und zwar die Amazon Brand Analytics. Dafür kannst du es benutzen. Wenn du deine Marken registriert hast bei Amazon und in der Markenregistrierung bist, hast du das Tool. Das ist ziemlich cool, Das zeigt ja einiges an Daten, und deswegen wollen wir es jetzt benutzen. Marcus Mokros: Nimm mal hier ein Beispiel Wir wollen Strohhalme verkaufen, aber Sonderstrohhalme mit Weihnachtsmotiven. Jetzt, wo ich die Episode aufnehme, anfang September die Sommerferien sind gerade vorbei Absolut unrelevant, niemand kauft die Dinger, und deswegen kannst du auch davon ausgehen, dass die Suchergebnisse komplett anders sind. Die Leute schalten dafür keine Werbung, die sind vielleicht nicht mal findbar. Deswegen unser Ziel mit der Brand Analytics von Amazon. Wir wollen jetzt erstmal überhaupt die Bestseller identifizieren, und dafür locken uns im Cell Essential ein und rufen die Brand Analytics auf und wählen als Datum das Datum, was für uns relevant ist, zum Beispiel der letzte Dezember. Der ist doch sicherlich recht relevant, um die Umsätze von Weihnachtsstrohhalm anzugucken, Und deswegen wählen wir als Zeitraum den Dezember aus letzten Jahres, 2022, und setzen den Zeitraum auf Monatlich. Wir wollen uns den ganzen Monat angucken lassen, und damit schicken wir die Anfrage ab und bekommen von Amazon jede Menge Daten zurück Und unter anderem auch, wer denn die meisten Klicks bekommen hat in der Kategorie, wer die Top Brands waren, wer der Bestseller waren, und das interessiert uns, wer ist der Bestseller für den wichtigsten Suchbegriff in dieser Nische? Marcus Mokros: und den nehmen wir uns damit als Basis. Falls du es nicht hast, kein Problem, du kannst es auch einfach machen mit einer Marke, die du jetzt aktuell findest, die dein Produkt anbietet. Höchstwahrscheinlich wird die auch schon letzten Dezember verkauft haben oder eben in der letzten Saison und wird ja auch jede Menge Daten geben. Dann gehen wir weiter, und das ist der nächste Schritt. Da öffnen wir Helium, tensy, rebro und das Keyword Tool, in dem wir Suchbegriffe recherchieren können, und denkt da als Anwendungsbereich einfach mal an Produkte vielleicht, die sich speziell als Geschenk eignen oder die zu einem bestimmten Zeitraum im Jahr einfach viel mehr nachgefragt werden, zum Beispiel Produkte, die für Muttertag heiß laufen, oder sei es der Suchbegriff Dekoration, frühling jetzt Anfang September wahrscheinlich absolut irrelevant. Marcus Mokros: Oder sei es Deutschlandflagen, könnte ich mir vorstellen, wird auch nicht so viel verkauft wie zum Beispiel während der letzten WM. Wenn so bald Fußball ist, europameisterschaft, da laufen Dinger heiß. Also all solche Produkte, die haben ihre Saison, und da willst du dann passend zum Datum gucken können, und das machen wir genau jetzt. Als erstes nehme uns mal die Asens, die Amazon Artikelnummern von den Konkurrenten, die wir uns angucken wollen, hier in die Zerebro Suchmaske rein, oder eben, wenn du es halt aus der Brand Analytics hast, nimmst du daraus ich habe es mal hier für das Beispiel genommen einfach die beiden passenden Strohhalmsets, die ich hier auf Amazon sehe, die solche Weihnachtsmotive haben, das ist einmal einer mit weißen Strohhalm, der goldene Punkte und Sterne hat sicherlich typisch Weihnachten und einmal einer mit komplett golden Strohhalm, und da gehe ich jetzt davon aus, das sind meine Weihnachtsmotive, die passend sind für meine Abfrage. Marcus Mokros: Die werfe ich jetzt mal in Zerebro rein und klick direkt mal auf Keywords erhalten und gucke, was mir da ausgespuckt wird als wichtigste Suchbegriffe, und da bekomme ich 1600 Keywords zurück, für den diese Papierstrohhalme auftauchen. Also Trinkhalm, gold Strohhalm, schwarz gold, weihnachtsstrohhalme sehe ich auch schon dabei. Jetzt gehe ich mal mal ein bisschen tiefer und ändere jetzt hier die Suchmasken und klicke auf Suchvolumen und sag mal, zeig mir nur Suchbegriffe an, für die die Produkte auftauchen, die mindestens 300 Aufrufe im Monat haben also wirklich Suchbegriffe, die auch wirklich viel benutzt werden. Und dann trage ich noch einen zweiten Filter ein, und zwar Position. Und da sage ich Zerebro zeigt mir nur die Suchbegriffe an mit mindestens 300 Suchen im Monat, für den meine Artikel auf Rang 1 bis 15 erscheinen, also für die ich auch noch weit oben findbar sind, und da wird es schon mal deutlich dünner. Marcus Mokros: Jetzt habe ich nur noch drei Keywords, die hier mal eine Suche passen. Das sind überraschenderweise Strohhalme-Gold, plastik-bestärk-gold und Strohhalme-Hochzeit. Also noch gar nichts mehr zu lesen von diesem Weihnachtszug begriffen, einfach weil es gerade außerhalb der Saison ist. Und jetzt lösen wir das Problem. Es gibt einen neuen Button. Den hast du, wenn du Helium-Ten mindestens jetzt in der Diamond-Version hast. Marcus Mokros: Die hatten vorher nur die Elite-Mitglieder Das Helium-Ten-Paket, was 400 Dollar im Monat kostet, und das ist jetzt eine Stufe runtergerutscht. Das ist jetzt auch zugänglich für alle Diamond-Mitglieder. Eine große Sache. Ich weiß, die Elite-Mitglieder haben das Regel benutzt und sich regelüber gefreut über das Update. Und da klicke ich jetzt mal auf den Button, Und was ich dann bekomme, ist eine Statistik, die mir zeigt, für wie viel Suchbegriffe in den Organischen suchen und in den PPC anzeigen dieses Produkt über die Zeit findbar ist. Marcus Mokros: Und was eine Überraschung in den Weihnachts-Wintermonaten sind, ist, deutlich mehr Suchbegriffe, für die es findbar ist. Und dann geht das Ganze runter. Und in diesem Balkengraf klicke ich jetzt mal auf den Dezember 2022 und klicke auf Filter anwenden. Jetzt lädt sie Reblow einmal neu Und was ist jetzt passiert? Ich habe plötzlich andere Keywords, die mir angezeigt werden, mit den gleichen Filtern, die ich vorhin benutzt habe, aber jetzt filter ich einfach den Datenstand vom Dezember 2022 und nicht mehr den aktuellen Monat, und damit habe ich diesen Suchbegriff, zum Beispiel Strohhalmhochzeit, nicht mehr drin. Ich sehe hier Strohhalme Gold, goldestrohalbe Papierstrohhalme und Strohhalme Weihnachten Eine andere Sortierung als bei meiner Suche vorhin. Marcus Mokros: Das Suchvolumen hat sich plötzlich geändert, weil wir jetzt ganz andere Daten haben. Wir recherchieren jetzt wirklich anhand der Daten in der Saison, anhand der Daten zu dem Zeitpunkt, wo wirklich die Kaufnachfrage da ist, nach unseren Strohhalmen Weihnachtsmuster, und jetzt haben wir eine ganz andere Basis, um unser Listing zu erstellen, unser Listing zu optimieren und unsere PPC Kampagnen zu erstellen. Nehmen wir ruhig noch ein zweites Anwendungsgebiet jetzt, und zwar analysiere, welche PPC Keywords den Umsatz machen und da zum Beispiel welche Keyword Rankings von einem Monat mit hohen Umsatz, und da zum Beispiel, welche Keywords speziell, welche PPC Keywords siehst du in einem Monat mit hohen Umsatz? Wenn du das jetzt mal vergleist und nimmst dir einen Monat, wo der Konkurrent einen tieferen Umsatz hat, einen deutlich tieferen Umsatz, und dann vergleiste mal, welche PPC Keywords siehst du jetzt und verstehst, welche sind weggefallen. Dann weißt du auch automatisch, welche PPC Keywords sind jetzt für den Umsatzrückgang verantwortlich. Marcus Mokros: Und die Analyse sagt dir was sind die effizienten Suchbegriffe, interessante Technik, oder zum Beispiel gibt es mehrorganische Suchbegriffe plötzlich? Das ist auch interessant zu wissen. Wächst die ganze Nische oder geben die Konkurrenten mehr oder weniger Geld für PPC aus? In dem Beispiel gerade haben wir das gesehen, dass in bestimmten Monaten gar keine PPC Werbung mehr geschaltet wurde, und damit hat Cerebro uns auch weniger Treffer angezeigt in den bestimmten Monaten. Also viele Anwendungsgebiete. Und dafür nehme ich mal hier ein anderes Beispiel Produkt, und zwar Reifentaschen, kennst du vielleicht. Marcus Mokros: Wenn es Zeit ist was ja wieder bald ist für die Winterreifen, dann kommen die Sommerreifen vom Auto runter, und manche Leute packen die dann nochmal in Reifentaschen ein, damit die auch schön sauber bleiben, nicht zu stauben oder eben beim Transport das Auto nicht schmutzig machen. Und da habe ich jetzt auch den Eindruck, dass es dafür eine sehr, sehr starke Saison geben mag. Also gehe ich jetzt mal auf Amazon und gib den Suchbegriff Reifentaschenset in die Suche ein und ziehe mir mal den Bestseller raus. Das sind hier Cienfira-Set für Reifentaschen für 18,99,. Marcus Mokros: Schöner Preis. Dir ticke ich nur mal, kopiere ich mir jetzt und füge sie hier in Cerebro ein klick auf Keywords erhalten, dann bekomme ich ja jede Menge Suchbegriffe angezeigt, für das dieses Reifentaschenset auftaucht, und zwar 619 gefilterte Keywords, die ich hier bekomme. Auch für dieses Beispiel klick ich auf Historischen Trend Anzeigen, und jetzt sehe ich wieder schön meine Grafik, in welchen Monat in den letzten 12 Monaten, in den letzten 24 Monaten, so wie es mir anzeigen möchte, sehe ich denn hier wieviel Keywords, und das unterteilt in organische Keywords und in die Anzahl der PPC Keywords. Und da fällt mir auf, dass der Anbieter zwischen Oktober und März PPC Kampagnen geschalten hat und zwischen April und September keine mehr, und seine, die die Menge der Suchbegriffe unter dir aufhinde, ist, die gehen konstant runter. Also dadurch, dass seine ppc Kampagne abgeschaltet hat, hat er weniger und weniger Umsatz. Und jetzt aktuell im September, ist die Anzahl der, der der Suchbegriffe, unter die seine, sein z auftaucht, am geringsten. Marcus Mokros: Nicht das zum Beispiel vergleiche, hatten wir hier im oktober vom letzten jahr einen Balken im Diagramm, der wahrscheinlich doppelt so hoch ist, und damit habe ich auch viel mehr Daten in dieser zeit. Was auch interessant ist, könnte einfach auch an dem produkt liegen. Oktober ist ja einfach der monat, wo die winterreifen gewechselt werden. Wo die winterreifen drauf kommen, kann es vielleicht sein, dass man diese reifentaschen bevorzugt kauft, wenn die sommerreifen eingelagert werden sollen. Und dann, wenn es der teil vom jahr ist, wo die, wo die sommerreifen mit aus auto kommen, und die winterreifen kommen, wieder in die ecke, in die garage, dann ist die nachfrage nach den taschen vielleicht nicht so hoch, weil weil die für die meisten sind die winterreifen eben sowieso nicht die schönen Räder, die besonders gut aufgehoben werden mussten, oder die Leute haben dann einfach schon die taschen, weil sie die erstmals für die sommerreifende kauft haben. Marcus Mokros: Auf jeden fall sehr interessanter schad kann man eigentlich viel von ablesen. Kommen wir zum nächsten punkt hier in dieser episode, und zwar noch mal zu insides dashboard. Da habe ich in der letzten episode schon drüber gesprochen, und das ist auf sehr viel interesse getroffen. Das hat mich gefreut, weil insidesport, das ist wirklich zum tief eintauchen für den händler, der schon sehr aktiv ist. Das ist kein anfängertool, aber umso hilfreicher für händler, die einfach weiter optimieren wollen, weil hier zieht ihr helium 10 praktisch auf der startseite, wenn ich ein lockst Daten zusammen von verschiedenen helium 10 tools, aber auch aus dem hezela essential, die du so auf einen blick nie zusammen siehst, dass erspart ihr jede menge klickerei, wenn du es dann überhaupt daran kommen würdest. Marcus Mokros: Das macht insidesport so cool, und das hat angefangen als überblick über deine eigenen artikel, und in der letzten episode ist eben der vergleich dazu gekommen, den du von deinen artikeln zu den top konkurrenten machen kannst, und das wollen wir uns jetzt noch mal genauer angucken. Wie überwachen wir deine konkurrenten? du kannst fünf konkurrenten auswählen für deinen artikel, und das kann schon sein, dass der helium 10 ein paar selber vorgeschlagen hat, aber das kannst du natürlich editieren nebenan einfach zum beispiel auf amazon suche machst und im x-ray auswählst, welche, welche verkäufe ab den höchsten umsatzwert, wirklich das relevante ähnliche produkt zu dir, und kopiert ja die asens und wir sie dort ins insidesport, und zwar nicht irgendwo, sondern wenn du auf der startseite bist, bist du auf meine produkte und das ist so ein klein feil neben deinem produkt, der nach unten zeigt. Da klar kannst du das menu einfach ausklappen und vergrößern, und wenn du das machst, dann öffnet sich eben ein kleines untermenü. Da steht dann kompetitors bzw konkurrenten, und dort kannst du dann die hinzufügen, und da siehst du jede menge interessante sachen. kommt den titel mit dem bild angezeigt, aber du siehst jetzt hier schon einige detailangaben, zum beispiel der preis, der monatliche umsatz. Marcus Mokros: Helium 10 bewertet dir die qualität von dem listing. Du siehst den fulfillment typ, ob er über amazon lagern verschickt oder das ganze selber macht. Du siehst, wieviel Varianten sein produkt hat, und du bekommst hier schon angezeigt, ob er gerade coupons schaltet, also eine werbemaßnahme, und wenn ja, siehst auch, wieviel prozent rabatt er mit den coupons einräumt. Schon mal auf den ersten blick eine sehr, sehr interessante information. Du bekommst auch die info, über wie viele suchbegriffe dein konkurrent findbar ist, und kannst darüber dann auch eben zehn. Sind da vielleicht suchbegriffe dabei, wo er nennenswerte verkäufe drüber macht, für die du gar nicht gelistet bist? das wäre doch interessant zu wissen. Marcus Mokros: Ah, da muss ich weiter optimieren, für den muss ich auch noch gerankt werden, um da mein mein maximum an umsatz rauszuholen. Oder du willst ppc werbung schalten. Auch da bekommst du angezeigt, für welche ppc begriffe ist dein konkurrent findbar, für die du nicht findbar bist. Also hat deine kampanie da vielleicht defizite. Dann willst du das auch schnell nachbessern. Aber du hast noch mehr außer diese kleine übersicht. Du kannst noch speziell alarm Einrichten und definieren. Marcus Mokros: Zum beispiel kannst du definieren Gib mir einen alarm, also eine meldung, wenn ein Konkurrent deutlich in seinem bestseller rank fällt oder steigt, also wenn er plötzlich verschwindet, wenn er plötzlich einen Umsatzrückgang hat oder eben einen gewissen Umsatzanstieg, und was du dann machen kannst, ist zu gucken, was ist da genau passiert, weil auch dafür bekommst du Alarme. Du wirst informiert, wenn dein Konkurrent etwas geändert hat, und zwar ziemlich genau. Wenn er sein Titel ändert, bekommst du das ganz genau so gesagt. Wenn der Konkurrent sein Listing ändert, wenn ein Konkurrent die Bilder ändert, wenn er mehr PPC-Werbung schaltet, und jedes Mal, wenn du siehst, er verbessert sich deutlich in seinem Bsr, in seinem Bestseller-Rank, dann willst du nachgucken, was hat er da gemacht, und siehst okay, er hat sein Titel optimiert, muss er es vielleicht auch machen, oder er jetzt seinen Listingtexte überarbeitet oder ein Foto ausgetauscht. Also auf jeden Fall sehr interessante Sachen. Du bekommst mit, wenn er sein Preis ändert, wenn er Rabatt-Aktionen machst, und kannst du vielleicht gleichziehen, damit er nicht dir die Käufe stählt. Und das Schöne ist auch, du siehst nicht nur, was er gemacht hat, sondern bei vielen Fällen siehst du auch den Vergleich. Marcus Mokros: Helium Ten Insights, der Sport, zeigt dir zum Beispiel bei dem Titel an wie ist sein neuer Titel, und in der Spalte daneben wie war sein Titel vorher? und du kannst direkt vergleichen ah, wie hat er seine Titelstruktur verändert? welche Suchbegriff hat er neu reingenommen oder welchen Wortlaut hat er neu reingenommen? sehr, sehr interessant. Damit musst du nicht raten. Marcus Mokros: Du bekommst es im Insights-Disch-Bord direkt vor deiner Augen zum Vergleichen, zum Rauslesen angezeigt, und das kannst du dir alles als Alarm konfigurieren und kannst zum Beispiel sagen ja, es schickt mir einen Alarm, wenn sich der Bestseller-Rank ändert, aber nur, wenn er deutlich ansteigt, zum Beispiel bei mindestens 25 Prozent, und informiere mich, wenn er fällt, zum Beispiel mindestens um 25 Prozent. Du kannst dir den Review-Account anzeigen lassen, wenn er, wenn sich sein Review-Account ändert, aber auch da definieren, dass es eine deutliche Änderung sein muss, zum Beispiel, wenn er plötzlich 20 Prozent mehr Reviews hat. Da willst du auch gucken, was hat er gemacht. Oder natürlich, wenn die fallen Fehler. Ich hatte da irgendetwas gemacht, was man nicht machen sollte. Marcus Mokros: Amazon ist ihm auf die Schläche gekommen und hat ihn seine Bewertungen gelöscht. Genauso bei den Sales, bei den Stückzahlen. Da kannst du auch sagen, wenn sie seine Sales, seine Stückzahlen, die er am Tag verkauft, ändern um zum Beispiel 50 Prozent, dann schickt mir in dem Fall einen Alarm. Also du hast alles direkt konfigurierbar. Das gleiche gilt auch für andere Felder, wie zum Beispiel für den Preis, und auch da kannst du entscheiden willst du einen Alarm, willst du keinen Alarm Bei einer Änderung? wie groß muss die Änderung sein, damit du einen Alarm angezeigt bekommst. Marcus Mokros: Also du kannst Inside-Dashboard wirklich zu deinem Tool machen und die Daten herauslesen, die dich interessieren. Und kann es vielleicht sein, dass es noch irgendwas gibt, wo du sagst das würde mich jetzt speziell interessieren, und da bist du jetzt gefragt. Wenn du bei Helium 10 eingeloggt bist, siehst du oben in der Navigation das Fragezeichen, das eigentlich um Hilfe zu bekommen, um den Support zu kontaktieren. Aber indem du die Menü liest du auch teilen sie ihre Ideen, neue Funktionen anfordern? also gibt es da Daten, wo du sagst, die hätte ich gern im Auge behalten, die möchte ich direkt schon beim Einloggen im Inside-Dashboard sehen. So möchte ich meine Konkurrenz analysieren und klick hier, klick auf das Fragezeichen, klick auf neue Funktionen anfordern. Marcus Mokros: Beschreib, was dir speziell im Inside-Dashboard noch einfällt, was du gerne noch analysieren möchtest. Helium 10 mit noch reihenweise Updates dafür bringen, das kann ich dir versprechen. Aber wenn du was Spezielles hast, hier kannst du selber aktiv werden und mitwirken. Was zum Beispiel demnächst kommen wird, ist, die Konkurrenz pro Variante anzusehen. Momentan siehst du einfach dein Artikel, dein Parentartikel, dafür trägst du die Asen ein. Aber bleib mal bei den Reifentaschen. Stell dir vor, du bietest Reifentaschen an für Motorräder, für Autos oder für Traktoren. Marcus Mokros: Dann hast du da bei den einzelnen Varianten wahrscheinlich schon komplett andere Konkurrenz. Wahrscheinlich wird die Nische der Reifentaschen für Traktorreifen von anderen Händlern dominiert, und deswegen wäre es schön, deine Konkurrenz pro Variante individuell festlegen zu können, und das wird in Zukunft kommen. Das Update steht jetzt kurz bevor, also da sind sie. Vieler machen, falls du kein Diamondplan hast. Also das sind die meisten Tools, die, über die ich heute gerede sind. Die sind im Diamondplan zugreifbar. Marcus Mokros: Wenn du den Platinumplan hast, siehst du vielleicht Teile davon oder gar nichts. Deswegen wird es sich für dich lohnen, wenn du aktiver Händler bist, wenn du einige Produkte hast, deinen Nutzen daraus zu ziehen, und ich kann dir nur raten, probier es mal aus, vielleicht für ein paar Monate, und du wirst sehen, dass du es täglich benutzt, und falls nicht, kannst du dich bei Helium Tanya immer zurückstufen lassen. Du kannst auf Pläne klicken und wieder zurückwechseln in deinen tieferen Plan, wenn du damit zufrieden bist und hast es zumindest einmal für dich ausprobiert. Also, wenn du es machen willst, und falls du gerade kein aktiven Rabatt hast, dann kannst du den nehmen. Marcus Mokros: Markus 10, da kannst du auch den Support anschreiben und sagen, du willst wechseln von zum Beispiel Platinum auf den Diamondplan und sagst, du möchtest aber noch einen Rabattcode nutzen, markus mit großen M, mit C geschrieben. Markus 10, das gibt dir lebenslang 10% Rabatt, und dann weißt du auch, dass du auch dann noch Spaß. Also beim Plan wechseln kannst du ansonsten nämlich kein Rabatt nutzen. Aber wenn du den Support anschreibst dafür, dann meldest du das gerne für dich das noch als Tipp dazu. Hey, ich hoffe, dir hat diese Sonderepisode gefallen, ohne Gast, aber mit ganz, ganz viel Wissen zu Helium 10, wie du es wirklich wirklich fortgeschritten benutzt. Mir ist mal Spaß gemacht, wieder Sonderepisode zu haben. Die nächste wird definitiv wieder mit Gast sein, und wenn es dich interessiert und du noch nicht abonnierst, mach's jetzt klick auf abonnieren, folgen, subscribeen, wie es in deiner Podcast App heißt, damit du auch benachrichtigt wirst, wenn die nächste Episode erscheint. Also viel Erfolg beim Ausprobieren, und wir hören uns nächste Woche wieder. Ciao, ciao.

En este episodio Adriana Rangel nos comparte estrategias para potenciar el rendimiento de tus productos y maximizar tus ganancias. Hoy, Adriana te ofrece una mirada experta sobre cómo evaluar el desempeño de un producto a lo largo de los años. Vemos cómo identificar productos de alta demanda, te mostramos ejemplos prácticos de cómo extraer la información necesaria para determinar cómo se está desempeñando un producto en el mercado. Además, ahondamos en la importancia de las palabras clave y su impacto en la posición orgánica de un producto. Adriana Rangel te comparte cómo la data histórica de las palabras clave puede incrementar tus ganancias al ayudarte a identificar qué palabras clave atraen más tráfico y generan más ventas. ¡No te pierdas este episodio! En el episodio #93 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Evaluar Desempeño Producto Últimos Años 13:52 - Palabras Clave Y Posición Orgánica 23:23 - Análisis Ventas Y Comportamiento Producto Transcripción Adriana Rangel: En este episodio hablaremos sobre cómo podemos saber qué tal le ha ido a un producto, o inclusive a un nicho de productos, en los últimos años. Esto es especialmente útil para los productos de temporada, pero también nos permite ver información sobre los productos que no son necesariamente de temporada, verdad, pero que también queremos como indagar? verdad, porque durante ciertos periodos tiene cierto pico en ventas, etcétera, para nosotros replicar la estrategia. Verdad, estás listo para aprender y sacarle provecho esta oportunidad? Si es así, bienvenidos a Series Shores Podcast en español. Bienvenidos a todos a este episodio de Series Shores Podcast en español. Mi nombre es Adriana Arranjel y yo estoy aquí para platicar sobre las mejores estrategias de crear y clasiar tu nueva función Amazon, walmart y ToyCommerce en general para venderos de todos los niveles.   Adriana Rangel: Comenzamos, ok, y por acá les comparto mi pantalla. Entonces, bueno, para la gente que nada más me está escuchando en Yasias, spotify o Apple Podcast, los invito a que nos visitan acá en el canal de YouTube para que puedan ver el tutorial, verdad, porque voy a estar compartiendo por acá unos datos. Entonces, bueno, para el primer ejemplo, ok, y les comparto mi pantalla. Entonces, para la gente que nos está escuchando únicamente en Apple, ok, les comparto mi pantalla. Entonces, para la gente que nos está escuchando por Spotify. Los invito a que revisen el vídeo por acá en YouTube, porque acá voy a compartir mi pantalla para que vean los números y vean tal cual la información, este de la cual estoy hablando, verdad?   Adriana Rangel: Entonces aquí quiero comenzar hablando sobre los productos de que tienen cierta temporalidad, verdad? Entonces aquí puse un ejemplo muy obvio, que viene siendo unos, es que iba a decir popotes, porque en español les en bueno, más bien en México le decimos popotes, creo que en España le dicen en pajillas, algo así, y no estoy muy segura cómo le llaman a este tipo de producto en otros países. Pero bueno, espero que esas dos palabras, como ya da y les sirva de referencia, verdad? Entonces puse este ejemplo y yo voy a hablar sobre estos productos que tienen temporalidad, porque en ocasiones la gente que quiere comenzar a vender en Amazon no quieren encontrar un producto para vender, sino ya tienen ellos un producto y hasta que ya lo fabrican ellos o tienen alguna conexión por ahí con un fabricante y ya están decididos en qué tipo de producto quieren vender, verdad, entonces seguramente ya han escuchado o ya han visto por ahí los tutoriales donde hablamos sobre cómo encontrar un producto con demanda y etcétera, etcétera, pero si ya saben cuál es el producto que van a vender.   Adriana Rangel: Ahora, lo que la información que necesitan básicamente es oya, ver qué tanto está vendiendo este producto, cuáles son los meses en los que vende más. En ocasiones hay, digo, es muy obvio cuál es el mes como más importante para cierto producto, como en este caso este tipo de popotes o de pajillas, para que se vende mucho en Navidad, verdad, decorativas. Sin embargo, por ahí hay otros productos que no tienen una temporalidad tan obvia, verdad? O sea, sabes que más o menos venden la misma cantidad durante todo el año, pero hay ciertos meses que no, verdad? Que no tienen tantas ventas y por ende, te quieres poner a planear tu inventario, verdad? Y más o menos saber cuál es lo que vas a esperar, verdad? Porque en este tipo de negocio el tema del flujo de efectivo es muy, muy importante, verdad? Entonces, para saber cuándo vas a estar recibiendo más dinero y que otros meses posible no puedes esperar tantas ventas, verdad? Entonces? bueno, aquí les comparto mi pantalla y por acá estamos viendo estos productos, que me doy cuenta que por acá ya no salen inclusive anuncios de popotes.   Adriana Rangel: Voy a quedar con el término de popotes para este tutorial, para no estar diciendo tantos diferentes términos, pero bueno que están vendiendo popotes con decoraciones de tipo Halloween, verdad? Entonces? sin embargo, y bueno, esto es definitivamente, dado que estamos grabando este episodio en septiembre, estoy segura que ya este tipo de producto, de todo lo relacionado con Halloween, seguramente ya está experimentando un como un incremento en ventas, verdad, pero todavía falta definitivamente unos cuantos meses para navidad y entonces vemos por acá que tenemos estos productos, verdad, de los popotes con diseños ahí, de como de Santa Claus, de este no sé de tipo nieve, de los colores verde y rojo también, y nos damos cuenta que sí, por acá vemos este, algunos productos que supuestan que están en vivo, ahorita, pero la verdad es que no necesariamente los productos que nos aparecen ahorita son los productos top que aparecen, verdad, durante la temporada de diciembre, porque hay gente que y lo entiendo completamente, verdad, yo no vendo productos con una temporalidad así tan marcada, pero definitivamente existen, existen vendedores que dicen o véis, es que si yo sé que no va a vender nada de junio a septiembre, pues ahorita.   Adriana Rangel: La verdad es que no voy a mandar inventario o igual, y mando algo de inventario como para mantener ahí activa mi activo, mi listado, pero no se enfoca necesariamente en cuidar tanto su ranking orgánico durante este periodo, etcétera. Sin embargo, ahora que menciono esto, lo del ranking orgánico, tienes que empezar a invertirle, ¿verdad? A? precisamente a mejorar tu ranking orgánico, porque toma varias semanas en que Amazon se de cuenta que tú si eres relevante para esas palabras clave y que tú si eres un listado, un producto, ¿verdad? Que vende, etcétera, entonces te vas subiendo ahí gradualmente en las posiciones orgánicas, ¿verdad? Entonces, este es un trabajo que debes de comenzar a ser varios meses antes al periodo pico para tu producto, ¿verdad? Entonces? por ejemplo, ahorita estamos en septiembre. Precisamente por eso quisimos hablar sobre este tipo de estrategia Ahorita en septiembre, porque definitivamente la gente que está esperando vender mucho noviembre o en diciembre, o inclusive en enero, deben de estar ya pensando cómo se van a posicionar.   Adriana Rangel: ¿por qué? Porque es lo mejor que puedes hacer desde mi punto de vista, porque tus competidores ahorita están como, como decimos en México, dormiéndose en sus labreles, ¿verdad? Entonces es por eso que es importante ahorita empezar a sacar ventaja, posicionarnos para cuando los demás digan OK, ya sabes que déjame, le prendo a las campañas publicitarias, tú ya estés bien posicionado en tu ranking orgánico y ya no tengas que invertir tanto en anuncios. ¿verdad? Entonces? aquí vemos, por ejemplo, varios productos, sin embargo, inclusive vemos algunos, algunos popotes, para que aquí únicamente el estado tiene 50 reseñas. Eso me hace pensar que esos listados no son necesariamente, no tienen tanta antigüedad, porque si son, porque los productos, estoy segura. ¿verdad? Porque para empezar, estamos en el listado.   Adriana Rangel: En el mercado acá de Estados Unidos, los productos que están vendiendo este mucho, que venden mucho durante estos meses, que venden millones de dólares, ¿verdad? Como venden tanto, también reciben bastantes reseñas durante este periodo, ¿verdad? Entonces, si únicamente tienes 50 reseñas, pues eso me indica, a mí, que no has estado durante estas temporadas o no te he ido muy bien durante estas temporadas de mucho tráfico, de muchas ventas, porque si no tendrías más reseñas, ¿verdad? Entonces, por ahí, la manera en que nos enteramos precisamente cuáles son los top competidores durante ese periodo es que nos apoyamos también por ahí de la herramienta de Brand Analytics. Sin embargo, tenemos que tener nuestra marca registrada acá dentro de Amazon para poder tener acceso a Brand Analytics, ¿verdad?   Adriana Rangel: Entonces acá, para la gente que está viendo mi pantalla, se pueden dar cuenta que estamos en el reporte, estamos viendo la información del reporte de top search terms Y lo que hace este reporte es mostrarnos cuáles eran los top 3 productos para cierta palabra clave durante cierto periodo. ¿verdad? Entonces acá se van a dar cuenta que yo seleccioné acá ver esta información de periodos mensuales y no de semanas, pero por acá puedes seleccionar precisamente si lo puedes ver, si lo quieres ver a nivel de semana o de mes o de cuarto de año, ¿verdad. Entonces yo seleccioné acá Monthly, que viene siendo lo del mes, y acá seleccioné el año, que fue el año pasado, el 2022, ¿verdad? Porque quiero ver más o menos cuáles son los competidores que se llevaron las ventas o los top del año pasado. Entonces acá selecciono, acá en el filtro del mes, seleccionó diciembre, ¿verdad, porque por el tipo de producto, ¿verdad, popotes navideños.   Adriana Rangel: Entonces acá, en la parte, en el filtro de search terms, que viene siendo la palabra clave, ¿verdad, usa la palabra que la gente utiliza, que pone ahora sí que la barra de búsquedas en Amazon para encontrar un producto de este tipo, ¿verdad? Entonces, cuando ya le doy click acá en Refine Results, y por acá vemos la lista de las palabras clave que más tráfico tienen, ¿verdad? Y que están relacionadas a esa palabra clave, ¿verdad? Entonces acá la palabra clave que yo estoy buscando es Christmas Truss. Y vemos por acá, ¿verdad, vemos Christmas Truss, christmas Truss, plastic, christmas, paper Truss. Para alguien que su primer lenguaje no es el inglés, estoy aquí como que batallando un poquito, pero bueno, christmas Cups with Leeds and Truss, etc.   Adriana Rangel: Entonces aquí vemos las búsquedas mensuales, etc. Pero acá lo que nos queremos enfocar es básicamente en hallar precisamente cuáles son los productos que más vendieron durante este periodo. Entonces acá lo que yo hago es seleccionar este listado. ¿verdad? Quiero abrir y quiero analizar el listado que más vendió durante ese periodo. ¿verdad, acá lo abrir? por acá vemos que es el que tiene el número de identificador QHW.   Adriana Rangel: El motivo también ya lo tengo por acá abierto. El motivo también por el cual quise analizar este producto es porque no me voy necesariamente únicamente con el producto que me sale para la primera palabra clave. ¿verdad? Porque también quiero asegurarme que este producto no sea un producto que únicamente llegó a esa palabra clave, así como por suerte o algo así, o porque le invirtieron mucho.   Adriana Rangel: ¿verdad? Al tema de los anuncios, sino que también está apareciendo para otras palabras clave. Entonces aquí lo que hice fue precisamente, rápidamente me di cuenta que estaba apareciendo para otras palabras clave igual y no en la primera posición para todos, pero sí para otras palabras clave. Lo que hice acá para hacer como una búsqueda rápida, simplemente le di control F, ¿verdad? Como para buscar en qué otras palabras clave sale ese número de identificador Y pongo acá el número de identificador y veo que acá me aparece también para esta Es básicamente el competidor número 2, si estoy viendo a ver si parece para esta segunda, pero no Para esta palabra clave que también tiene bastantes búsquedas mensuales, que es Christmas Paperstress.   Adriana Rangel: También vemos que aparece acá para esta palabra clave, en la posición número 1, también acá para esta palabra clave, y seguramente va a aparecer, me imagino, también para otras palabras clave. Pero bueno, eso como quiera, nos dice que este producto está bien anclado, está bien posicionado para otras palabras clave porque está en la posición, en la primera posición, ¿verdad? Para más palabras clave que, como quiera, tienen bastantes búsquedas mensuales. Entonces quise hacer ese paréntesis por ahí, porque creo que es importante en ocasiones que no nos dejemos llevar ¿verdad? Porque vemos que está apareciendo en la primera posición para una sola palabra clave, ¿verdad? Si no darnos cuenta precisamente que sí, relevante parece nicho, porque está apareciendo para otras palabras clave similares.   Adriana Rangel: Entonces aquí vemos este producto por acá y entonces vemos precisamente lo que hago yo en automático, es me voy acá a como la mitad de la página para ver más o menos cuál ha sido, como que, el comportamiento del BSR, que ya sabemos, que es la métrica del Besselerang que esa métrica lo que nos dice es básicamente, ahora sí, que en cuanto vende ese producto no-transcript. Entonces un ejemplo así, muy, muy rápido, es que, por ejemplo, un producto con un bsr de 100, o sea de un número de 100, vende más que un producto con un bsr de 200 o de 300 o de 400, entonces es por eso que esta gráfica nos muestra de manera visual cuando es que el bsr de este producto es más bajo, porque es ahí donde nosotros queremos ver oye, este es el periodo porque acabemos la información sobre el tiempo durante el cual estos productos tuvieron ese número bsr. Entonces acabemos que, por ejemplo y claro hay productos que definitivamente es muy obvio nos damos cuenta que el bsr para este tipo de producto es más bajo durante la temporada de, por ejemplo, empieza en noviembre y obviamente en diciembre y luego ya justo cuando pasa la navidad para la gente que está viendo por acá mi pantalla, vemos que vuelve a incrementar, vuelve a subir el número de bsr, lo cual nos indica que a partir de básicamente mediados de diciembre, deja de obtener tantas ventas. Entonces quise dar, como este paréntesis, esta explicación del bsr porque precisamente cuando empezamos a analizar esta gráfica, nos damos cuenta que ahorita que estamos en septiembre, es más desde prácticamente desde junio, julio, este producto pues obviamente menos ventas ha estado obteniendo y eso es importante. Eso nos muestra precisamente la importancia de analizar el producto y su ranking orgánico y también su ranking de sponsor products, verdad, su ranking de sus anuncios pagados durante el periodo en el que más ventas tuvo, verdad? porque eso nos va a decir oye, yo lo que quiero ver es para qué palabras clave estuvo bien posicionado este producto durante este periodo, porque eso me indica que esas palabras claves son relevantes. Son importantes y va a ser importante que yo, si quiero lanzar un producto similar, me posicione para esas palabras clave.   Adriana Rangel: Entonces, la manera así rápida de enterarnos de este, del historial, por así decirlo, de este producto es le damos clic acá a este botón quise keywords que nos van a abrir básicamente la herramienta de cerebro acá dentro de helium-10. Ya saben que esta graficita la pueden ver cuando tienen la extensión de helium-10 habilitada, verdad? ya saben que la extensión es gratuita? simplemente crean una cuenta con helium-10, bajan esta extensión a su navegador de chrome, que es importante mencionar eso, lo de chrome, porque no funciona en safari y estas otras. Creo que Microsoft tiene el Edge o algo así del otro navegador que siento que nadie utiliza. Entonces es por eso que es importante estar preparados para bajar esta extensión a nuestro navegador de chrome.   Adriana Rangel: Entonces le damos clic acá a la palabra de keywords y eso nos va a abrir la acá la herramienta de cerebro, y como ya saben, lo que hace cerebro es nos muestra toda la lista de las palabras clave para los cuales este producto está apareciendo, es decir que está rankeando. Verdad, esta tiene un ranking por ahí, ya sea orgánico o de, o de su o para sus anuncios publicitarios, verdad, o ambos. Entonces, aquí lo que voy a hacer es fíjense, acá vemos que hoy, verdad, en septiembre, este producto está apareciendo para esta cantidad de palabras clave y su ranking para cada uno de estas palabras clave. Sin embargo, yo acá me voy, le voy a dar clic a este botón que dice show, historical trend, que creo que ya lo he mencionado por ahí en otros vídeos anteriormente, que esta herramienta ya está disponible en español. Simplemente se pueden dar cuenta que acá, en el menú de arriba, puedo seleccionar el lenguaje de mi preferencia. Ahora, ahorita están inglés, y es meramente porque estamos pues analizando acá el mercado americano. Sin embargo, si prefieren utilizarlo en español o quieren analizar otro mercado, pues simplemente ahí selecciona, en verdad?   Adriana Rangel: entonces le damos clic acá a show historical trend y se van a dar cuenta que es lo que la herramienta prepara, el tipo de reporte que prepara para nosotros. Nos damos cuenta, precisamente, fíjense, acá, esta barrita naranja nos muestra la cantidad de palabras clave. Nos dice la cantidad de palabras clave para la cual, para las cuales este producto estuvo apareciendo durante estos periodos, verdad, y acá, esta barrita naran no naranja, esta es la barrita morada nos dice la cantidad de palabras clave para los cuales estos productos, o este producto en específico, porque ahorita les va a mostrar como también podemos correr un análisis de varios productos, este y también obtener este reporte, también obtener esta información histórica, verdad? entonces, sin embargo, esta barra morada nos muestra la cantidad de palabras clave para las cuales este producto estuvo pagando anuncios para aparecer para estas búsquedas. Entonces, bueno, aquí es muy clara.   Adriana Rangel: Esta gráfica nos muestra muy claramente como, ahorita, en septiembre, fíjense, si nosotros no estuviéramos analizando estos datos históricos para esta información únicamente, podríamos analizar, o sea, únicamente obtendríamos la información de 139 palabras clave, cuando nos damos cuenta que acá en cuando este producto está vendiendo más tiene, se posiciona para fíjense, por ejemplo, en octubre, que ni siquiera es el pico, pero acá en octubre, para más de 1400 palabras clave, acabamos noviembre, más de 2000 palabras clave y acá en diciembre más de 1800.   Adriana Rangel: Para eso digo, es de es de esperarse, verdad, porque en diciembre ya la mitad del mes, prácticamente ya la gente deja de comprar este producto. Luego vemos cómo va para abajo, etcétera, y lo tiene otros piquitos por ahí. Pero definitivamente la cantidad de información que nosotros obtenemos, si nos ponemos a analizar la información de noviembre, en este caso del 2022, pues va a ser muy diferente, verdad, a la cantidad y a la calidad de la información que vamos a obtener. Si estamos analizando por acá únicamente el mes de septiembre, es más. Aquí les voy a mostrar mi mi pantalla, les voy a mostrar la diferencia en la información que obtenemos, este de ahora, ciclan la información que muestra de noviembre del 2022 a la información que muestra ahora de septiembre, es más a agosto, como para dejar que porque todavía no termina septiembre, entonces igual, y todavía no hay tanta información por ahí.   Adriana Rangel: Pero no va a poner a analizar esto como del lado al lado para mostrarles entonces acá en noviembre, si le damos clic acá, simplemente seleccionamos el mes, el que queremos analizar, o sea como que ver la información de ese mes este ahorita ahora sí que como una cápsula del tiempo, entonces le damos clic acá en apply filters para ver la información de noviembre. Y acá está otra pantalla que estoy analizando. Acá voy a seleccionar la información de es iba a ser de septiembre, pero no mejor de agosto, que ya te que ya nos muestra como que el mes completo, verdad? entonces acá vemos, vamos a ver si está cargando y acá vemos o que nos regresamos a noviembre. De hecho, acá vemos, verdad este que estamos seleccionando el mes de noviembre y vemos que ese producto en específico estaba posicionado para más de dos mil palabras clave. Y vemos acá, para wow, para agosto del 2023, únicamente 238 palabras clave.   Adriana Rangel: Es una diferencia de, pues, diez veces la cantidad de palabras clave. Pero no únicamente. Nos tenemos que, a pesar de que esto nos dice bastante, no únicamente enfocarnos en el tema de oye, para cuántas palabras clave. También nos tenemos que enfocar en la posición. Ahora sí que la posición orgánica de este producto para esas palabras clave, no únicamente la cantidad, sino la posición de preferencia orgánica, verdad? entonces les voy a mostrar que es a lo que me refiero cuando digo esto, verdad? entonces acá, por ejemplo, vemos inclusive las, las, la cantidad de búsquedas mensuales. Vemos básicamente que es lo que podemos esperar, verdad, el incremento en búsquedas, que eso nos a nosotros nos dice que hay un incremento en demanda. Verdad, y no únicamente digo sabemos que incrementa el interés por este tipo de producto en estos meses, pero no sabemos qué cantidad, verdad, entonces acá igual. Y no, pues yo calculo que se duplican este las búsquedas, verdad, se triplican las búsquedas acá. Ya no tienes que adivinar. Acá te dice así en cesierta cuáles este, cuáles son las búsquedas mensuales de ese para esa palabra clave.   Adriana Rangel: Verdad, este durante ese periodo, y acá vemos las búsquedas mensuales durante este periodo, que vemos claramente que obviamente tendríamos que comparar, verdad, palabra clave con palabra clave. Sin embargo, acá vemos la diferencia, este, sin tener que hacer eso, verdad, vemos que las búsquedas mensuales son de 300, 400, 200, etcétera, si hay otras por acá que este, que si tienen bastantes búsquedas, pero es porque esta palabra clave es paper straws, que es una palabra clave, que pues, este tipo de producto se venden durante los 12 meses del año. Verdad, y acá vemos, fíjense, el incremento. Sabemos la diferencia, definitivamente. Sin embargo, acá queremos ver cuál este, cuál fue el ranking, verdad, el posicionamiento del producto durante este periodo, como para ver y decir hoy sabes que si hubo un incremento en ventas para este producto durante este periodo. Quiero ver, quiero ver que palabras clave trajeron. Ahora sí que el tráfico ha listado y por ende las ventas.   Adriana Rangel: Para entonces, acá lo que hago es me voy al filtro de search volume, que son las búsquedas mensuales, y le digo que me muestre únicamente que es para las clave que tengan como mínimo 500, 500 búsquedas. Y por acá vemos el de organic rank, que es el posicionamiento orgánico. Yo le digo muestrame únicamente que es para las clave que para las cuales este producto apareció en las primeras 15 posiciones, o sea mínimo 1 y mínimo y máximo 15, y le damos clic acá a apply filters. Hacemos lo mismo por acá este con la información de agosto de este año. Entonces le hicimos 500, que eso me imagino que va a filtrar, va a quitar muchas palabras clave, porque a cuál se que ahorita las búsquedas mensuales, este para estas, para estas palabras claves son, son, están bajas, perdón. Entonces le damos clic acá al filtro de organic rank, el ranking orgánico, y le pedimos que me muestre que es para las clave que para las cuales este producto estuvo apareciendo en las primeras 15 posiciones, le damos clic acá Y nos damos cuenta que no está apareciendo, o sea no existe ninguna palabra clave que tenga como mínimo 500 búsquedas mensuales para las cuales está apareciendo en las primeras posiciones. Ahora, en agosto, el mes pasado, aquí tendríamos que modificar el filtro Fíjense. Eso nos dice pues sí, claro O sea definitivamente igual. Es está apareciendo para las primeras 15 posiciones de palabras clave, pero estas palabras clave no tienen ni siquiera 500 búsquedas mensuales.   Adriana Rangel: Seguramente, por acá, si abrimos el, si bajamos acá el mínimo a 300 búsquedas mensuales, seguramente nos va a salir por ahí más van a salir más palabras clave. Ok, únicamente dos palabras claves. Sí, porque estas tienen 400 búsquedas mensuales y 454. Entonces, claramente, aquí lo que me interesa mostrar es básicamente la diferencia en los datos que obtenemos Dependiendo del periodo, en este caso del mes del año, para este tipo de producto que tiene temporalidad, pero también aplica para aquellos productos que no tienen necesariamente una temporalidad. Verdad, la información va a variar porque pasan pues mil cosas de un mes a otro que pueden afectar la demanda de cierto producto.   Adriana Rangel: Entonces acá nos regresamos a la búsqueda que corrimos acá para el mes de noviembre del 2022, utilizando estos filtros de 500 búsquedas mensuales y las primeras 15 posiciones, y nos damos cuenta que este producto estaba apareciendo para estas 24 palabras clave, estaba apareciendo en las primeras posiciones. Vemos que esto estaba apareciendo en el número 1, en la posición 1, en el número 1, y luego acá está en 2, 3, 4, 5, y 7, 7 y 8, verdad? Entonces claramente acá podemos hacer la relación precisamente de oye, este producto tuvo un pico en ventas durante este periodo de tiempo y es precisamente porque se pudo posicionar, para estas palabras clave, en las primeras posiciones. Porque, si no, ¿de dónde vendría el tráfico? ¿Verdad, si no es de estas palabras clave, en las que está apareciendo en las primeras posiciones, que claramente tiene todo el sentido del mundo. Porque estas? porque, imagínense, esta palabra clave es obviamente muy relevante para el producto Christmas Papers, trust, y también tiene bastantes búsquedas mensuales, ¿verdad? Vemos esta por acá, christmas Trust, etcétera, y pues, simplemente, si no vienen de, si las ventas no vienen de estas palabras clave, pues, que más tráfico tienen? pues, ¿de dónde vienen? ¿Verdad, únicamente pueden venir de estas palabras clave.   Adriana Rangel: Entonces quería por acá mostrarles básicamente, prácticamente la información, ¿verdad? Y la diferencia que vemos en la información de estos dos periodos, y vemos precisamente el valor de oye. ¿sabes qué? Yo ya sé que gente que no está viendo estos datos históricos, no sabe cuáles son las palabras clave que más peso tienen en este nicho, ¿verdad?   Adriana Rangel: No puede analizar básicamente cuál ha sido el comportamiento de este producto en los últimos dos años, o 18 meses, o 12 meses, depende del periodo que quieres analizar. Y por ende no se puede, ahora sí que preparar para, pues, lanzar un producto y posicionarlo para estas palabras clave desde ahorita, de preferencia, porque, les digo, el ranking orgánico ese no simplemente se gana de un día a otro, ¿verdad, toma un par de semanas al menos para ir subiendo ahí en las posiciones. Entonces, bueno, les quiero hablar rápidamente y les voy a poner acá como ejemplo otro producto que en este caso también tiene cierta temporalidad, pero no me quiero enfocar necesariamente en la parte de la temporalidad, porque yo sé que muchos otros vendedores vendemos productos que no necesariamente tienen una temporalidad tan marcada, ¿verdad? Como lo que estamos viendo ahorita de los popotes navideños o pajillas navideñas. Entonces, bueno, acá puse, se me ocurrió poner como ejemplo este producto, porque es un producto, o este nicho más bien, porque este es un nicho en el que vende, que tiene básicamente unos productos, acá Heelumten, como para correr precisamente pruebas, crear listados, imágenes, etcétera, ¿verdad?   Adriana Rangel: Entonces, si nos ponemos a analizar este producto que vemos por acá, acá, básicamente lo que quiero es encontrar cuáles son los meses, ¿verdad? O inclusive las semanas, inclusive a nivel de día en ocasiones, ¿verdad? En los cuales estos productos obtienen más ventas, que es obviamente muy popular durante el periodo de Halloween, fíjense que nos dimos cuenta, precisamente nos llamó mucho la atención que este producto vende muy bien también prácticamente durante al menos 10 meses del año, porque hay gente que le gusta, como que, el tema gótico de decoraciones góticas y de no sé yo, la verdad, no sigo mucho ese tipo de decoraciones, no, la verdad, no para nada, muy apenas es más. Ni celebro Halloween, honestamente o sea, no me interesa tanto. Pero hay gente que si les gusta, que inclusive es como un estilo de vida, ¿verdad? El tipo gótico, etcétera, ¿verdad?   Adriana Rangel: Entonces acá, lo que yo hago de inmediato, prácticamente cada vez que entro acá a X-Ray, lo que hago, el primer paso que tomo es, básicamente, ordeno la información por ventas, por unidades vendidas, no ventas en cuanto a facturación o en cuanto a dólares, sino por unidades vendidas. Entonces le doy click acá, a esta columna que vemos por acá, para que me ponga acá la información y me muestre hasta arriba los productos que más ventas han obtenido, ¿verdad? y el motivo por el cual y creo que ya lo mencionado por ahí en otros tutoriales por el cual básicamente lo primero que hago es ordenar esta información por ventas para poner aquello listados que me aparezcan, aquello listados que más unidades han vendido hasta arriba, y bueno, los que no han vendido tanto hasta abajo, es porque estos listados que más ventas han obtenido seguramente están apareciendo para más palabras clave. Estos listados generalmente tienen también, en ocasiones, hasta más antigüedad y se han logrado posicionar para más palabras clave porque entre más éxito tenga tu producto, entre más ventas obtenga tu producto. Generalmente lo que hace amazon es posicionarte para más palabras clave, entonces, como una bola de nieve ahí que ayuda bastante a los venderes.   Adriana Rangel: Entonces, acá al que voy a el listado que voy a querer seleccionar, voy a seleccionar este por acá, verdad? porque me doy cuenta que vende bastantito, verdad? veo por acá que tienen más de dos mil, más de dos mil seiscientas reseñas. Entonces seguramente este es un listado que este que le va bien básicamente, verdad? entonces vamos a dejar que cargue por acá y acá lo que voy a hacer.   Adriana Rangel: Fíjense, me voy otra vez acá a la mitad de la página y vemos por acá de nuevo la gráfica que nos muestra el bsr, lo que platicamos hace unos momentos.   Adriana Rangel: Y acá lo que quiero hacer es precisamente me voy a ir hasta atrás ahora sí que ver la información de en cuanto al bsr de este producto, de, pues, prácticamente todo el tiempo que esté de preferencia, verdad que ha estado en este en vivo, este listado, y nos damos cuenta que sí, definitivamente vemos por acá, verdad que empieza que tiene un este ahora, sí que un pico en ventas, porque acuérdense que cuando vemos estos como valles en el bsr, eso nos indica que más ventas este obtuvo ese producto durante esa temporada, verdad.   Adriana Rangel: Pero también vemos, fíjense es más lo voy a poner de los últimos del último año como para este para ver esta información de manera más clara vemos, por ejemplo, por acá que definitivamente tuvo este, tuvo más ventas durante septiembre, octubre, verdad, porque la gente empieza a comprar para halloween, etcétera. Vemos que acá tuvo, sí, pues, noviembre también, ya, ya ven que la gente este está comprando porque tienen, porque es bien el prime day también viene este, se me fue la palabra como se llama este holiday que este este día festivo en en estados unidos, este el thanksgiving, obviamente el thanksgiving que es muy importante allá en estados unidos, no tanto en en los otros países, pero pero por allá sí, vemos que diciembre, etcétera, ok, y luego claramente vemos que la gente como que pierda interés en este producto en, pues sí, prácticamente a inicio del siguiente año, en este caso en enero, febrero, marzo, etcétera. Sin embargo, yo, por ejemplo, veo este valle, verdad, que indica un pico en ventas. Vemos que en julio, de repente, la gente compra bastantito. Y digo bastantito porque, si nos damos cuenta, acá, vemos que el bsr es de cerca de 2000, o sea es un número de 2000, y vemos que acá, inclusive, en diciembre, muy apenas, y alcanzó el número de 2000, inclusive, me atrevo a decir que este producto estaba, estuvo vendiendo más en julio que en diciembre, verdad, un poquito más igual, y este similar, pero me atrevo a decir que un poquito más verdad.   Adriana Rangel: Entonces, acá, lo que vamos a querer ver es básicamente la información, los datos de julio, verdad, como para ver en para qué palabras clave se posicionó mejor este producto durante el mes de julio, como para ver, verdad, este, cuáles son esas, esas palabras clave y nosotros poner esas palabras clave en nuestro listado y asegurarnos, verdad, de estar apareciendo en las primeras posiciones, porque claramente esas palabras clave están trae y están trae y están trayendo ventas para este listado, verdad? entonces, acá, lo que hago es me voy otra vez a la. Entonces, acá, lo que hago es me voy otra vez a la pestaña de keywords que nos lleva, ya saben, a cerebro, verdad, y ya sé que, por lo que acabo de ver ahorita en la gráfica que quiero analizar él, en este caso el mes de julio, verdad que es donde de repente vimos un pico, como bueno, un valle, en este caso del bsr bastante pronunciado, porque, fíjense, pasó de a principios de julio tener inclusive este, pues sí, ahora sí que un incremento en el bsr y de repente se fue para abajo de manera bastante marcada, verdad? Entonces vamos a ver qué es lo que pasó por acá en cerebro en julio. Nos damos clic acá en show historical trend y vamos a ver, a ver que si encontramos algo ahí que nos llama la atención, fue julio, sí, fíjense, acá vemos el incremento que empezó desde junio y vemos acá que en julio este obviamente sigue por ahí un poquito la tendencia, y luego en agosto, y luego bajo otra vez este que me imagino que ya no tarda otra vez en subir, verdad? Y acá lo que queremos ver es básicamente, número uno, identificar esas palabras clave, pero también nos damos cuenta de detallitos, como vemos estas barras de colores, vemos la barra de color morado de la cual hablamos hace unos momentos, y vemos que también en junio, y podemos hacer como que esa correlación, verdad, decir oye, sí, vemos un incremento en ventas, pero también vemos un incremento en inversión en anuncios publicitarios. Entonces pudiera ser fíjense, y esto lo estamos analizando ahorita a nivel de producto, pero ahorita vamos a rápidamente analizar a nivel de nicho Nos damos cuenta que el incremento, o como concluimos, que el incremento en ventas está, pues fue impactado definitivamente, verdad, por el incremento en anuncios pagados, porque vemos cómo esta barra pasa de acá de prácticamente nada, verdad, en abril los años están pagando a nuestros pagados, a de repente, pues más de 1500 palabras clave que están para las cuales este competidor está pagando anuncios. Entonces decimos ok, bueno, igual y no tiene tanto que ver, aunque sí vemos como ya es una buena cantidad de palabras clave y posicionamiento orgánico en el cual este pues ahora sí que este producto está apareciendo de manera orgánica. Pero vemos que definitivamente el incremento aquí, como más que, pues sí, como más pronunciado, por así decirlo, es básicamente en los anuncios pagados.   Adriana Rangel: Acabemos por acá también y acabemos que le bajó un poquito a la inversión, pero como quiera, es este pues una inversión muchísimo más grande que la que estaba haciendo en abril, en marzo, etcétera, verdad? Entonces así, rápidamente podemos ver hoy Sabes qué? Bueno, déjame, me voy a analizar cuáles han sido, es más, lo voy a hacer ahorita, aquí en vivo. Quiero ver cuáles han sido las palabras clave, cuáles fueron las palabras clave en junio, para los cuales este producto estuvo pagando anuncios, verdad, como para yo precisamente, puedo duplicar verdad, este, puedo yo aplicar esta estrategia más bien en mis productos? Entonces, acá, lo que yo hago es, básicamente, utilizo estos filtros. Bueno, vemos aquí las palabras, las palabras clave, las orgánicas, etcétera, pero yo quiero ver a ver para cuáles palabras clave estos product, este producto, en este caso, puso anuncios, verdad, y que aparecieron en las primeras, vamos a decir 10 posiciones, verdad, acá dentro de Amazon. Entonces vamos a ver rápidamente y vemos aquí de inmediato la lista de las palabras clave para los cuales, fíjense, estuvo apareciendo el anuncio pagado, estuvo apareciendo en la primera posición para esta palabra clave, en la primera posición, pues, prácticamente para todas estas, a excepción de estas, este, de estas dos que estuvo apareciendo en las primeras, en la posición tres, verdad, pero como tira es bastante información. Entonces ya sabemos que, pues, ahí hay una relación, verdad, entre que hubo un incremento en inversión para este para aparecer para estas palabras clave y eso lo llevó prácticamente a este vendedora a obtener más ventas durante este periodo de tiempo. Ya, por último, ya sé que ya hice este episodio un poquito largo, pero bueno, ya, por último, les quiero mostrar como todo esto, lo que acabamos de hacer y lo voy a hacer de manera muy rápida también lo podemos analizar no únicamente por producto, pero podemos analizar varios productos y obtener esta misma información. Entonces nos vamos a xray, otra vez hacemos lo mismo de acomodar por unidades vendidas. Es prácticamente lo que yo hago de inmediato, verdad, y selecciono aquellos productos que obviamente son relevantes para para el nicho. Entonces voy a seleccionar las, sin meterme necesariamente a analizar cada uno de estos productos. Voy a seleccionar estos que son cinco. Ok, luego clica acá a RunSerybro. Obviamente este, si tenemos más tiempo, verdad, nos ponemos a haberlo listado, es verdad, como para para saber de qué se trata un pro el relevante, este ejemplo, rápidamente corremos la búsqueda para estos cinco productos y fíjense acá de nuevo. Le damos clic ahorita que se termine de cargar. Le damos clic acá a Show Historical Trend, que es aquí donde vemos los datos históricos y vemos la información, todo el nicho, es decir como la información agrupada. Precisamente a mí, el, el motivo por el cual Me interesaría ver esta información es porque también podemos ver ahora sí, que no únicamente el tema de las ventas de un producto en específico, pero vemos más o menos el incremento en ventas en el nicho, pues sí, en el nicho completo, aunque ahorita nada. Si estoy analizando 5 competidores, pues bueno, ya saben que aquí dentro de Cerebro podemos analizar hasta 10 en una sola búsqueda, ¿verdad? Entonces acabemos de definitivamente un pico en octubre. Y acá podemos ver de manera desglosada, ahora sí que como la repartición o la participación de mercado, en este caso de cada uno de estos productos, ¿verdad? Este vemos acá que lo marcan con diferentes colores. Vemos que el morado es para este producto. Que vemos por acá, vemos que el azul es para este producto. Que vemos por acá. Y acá vemos claramente, ¿verdad? Que el producto, aunque ni tan claro, porque les iba a decir este, el naranja es el que más, el que más participación tiene, pero este morado le gana definitivamente durante el periodo de octubre, ¿verdad? Vemos que por acá también, fíjense, si no, nada más octubre, noviembre, otra vez en diciembre y luego, como que poco a poquito empezó a ganar un poquito más de participación, pero este le lleva bastante ventaja, al menos hasta ahorita, ¿verdad? Vemos, podemos analizar esta información a nivel de producto como este. No nos tenemos que ir a abrir otra pantalla para analizar únicamente el producto en específico. Pero acá, si le damos clic y regresamos acá a la parte de las palabras clave, le damos clic acá al producto de este nicho que queremos analizar. Vemos ahí el comportamiento. Vemos que sí, existe una tendencia, pero no necesariamente para todos. Nos damos cuenta, por ejemplo, para acá, que este vemos aquí, ¿verdad, que sube, ¿verdad, hasta llegar a octubre y luego bajo un poquito, luego vuelve a subir. Vemos lo mismo un poquito para este producto, pero no está tan, ahora, sí tan marcada, ese tan marcado, ese patrón. Sin embargo, vemos este por acá que, pues, como que no le no le fue tan bien, especialmente durante el periodo que le debió de haber ido bien, ¿verdad. Y podemos seguir analizando esta información, pero bueno, ya no los quiero dormir porque ya se hizo un poquito largo este episodio. Entonces, bueno, espero que les haya servido y les haya interesado esta información y bueno, pronto nos vemos con más. Hasta luego.

PPC costs keep going upPinterest adsMore data, more reportsBrand AnalyticsFBA storage limits Q4 every year from here on outWe don't see an Amazon competitor emerge until at least 2026The fastest way to grow on Amazon will continue to be add new productsUnlock the future of Amazon for FBA sellers with Stephen Pope, founder of My Amazon Guide! In this insightful video, Stephen delves into predictions, best practices, and trends for 2023 and beyond.

In this episode, let's learn about Amazon data and metrics from the team behind Brand Analytics, Search Query Performance, and Product Opportunity Explorer.

0:00 Why CTR is the Most Important Factor in 20230:08 Improving Click-Through Rate (CTR) for Enhanced Conversion0:50 Leveraging Visuals to Enhance Product Appeal and Click-Through Rate (CTR)2:34 The Impact of Improved Main Images on SEO and Rankings for Amazon Listings3:37 Kids Journal: Conveying Product Information through Main Images for Enhanced Customer Engagement6:35 BBQ Caddy: Differentiating Your Product and Increasing CTR with Innovative Main Images9:01 Age of Sage: Enhancing Click-Through Rate (CTR) with Strategic Visual Elements and Messaging10:16 Leveraging Search Query Performance and Brand Analytics to Optimize Main Image for Increased Visibility and Click-Through Rate (CTR)13:55 Exploring PPC Ads as an Effective Approach without Keyword Integration in Main Image14:14 Exploring Additional Videos on Improving Performance and Getting a Free ASIN Review

Have you considered using brand analytics to optimize your approach? In a recent discussion, PPC expert, Steven Noch revealed how brand analytics can provide valuable insights for PPC success.One of the most important aspects of brand analytics is search query performance data. By analyzing this data, you can identify your highest opportunity keywords, see search query volumes, and understand your purchase rate. This information can help you identify issues with your campaigns, such as decreasing conversion rates or changes in consumer behavior.One of the best things about brand analytics is that it provides first-party data. This means that you don't have to rely on third-party estimates, which can be inaccurate. With brand analytics, you can get accurate and reliable insights that will help you make better decisions about your campaigns.Another useful aspect of brand analytics is brand share information. This is especially helpful for client-facing roles, where you need to communicate success to clients. By analyzing brand share, you can show clients that you are taking more of the market share away from competitors, even if total sales are down.While search query performance data and brand share information are the most commonly used tools within brand analytics, there are other useful features as well. For example, market basket analysis can help you identify new product targeting options, while dashboard data can give you a clear overview of your performance metrics.Mastering brand analytics is crucial for PPC success. By leveraging the power of search query performance data, purchase rate information, and brand share insights, you can optimize your campaigns and gain a competitive advantage. So, if you're struggling with your PPC strategy, consider using brand analytics to take your campaigns to the next level. With the right insights and strategies, you can achieve great results and see a significant return on your investment.00:00 Using Brand Analytics for Amazon PPC Tricks and Strategies01:00 Search query performance is powerful and provides valuable insights.01:45 Purchase rate data helps identify platform-wide issues or product-specific issues.02:35 Brand share information is useful for client-facing roles.03:04 Search query performance dashboard is the most used tool within brand analytics.

In today's episode, we cover an update to the Brand Analytics Top Search Terms Report, especially for those using Vendor Central. Even though the update has already been rolled out in Seller Central, we delve into the specifics of this powerful report that can provide critical insights for your brand.Welcome to episode 35 of Amazon Ads Raw Daily. In this episode, we break down the updates to the Brand Analytics Top Search Terms Report that were recently introduced to Vendor Central, as well as recap some key features already available on Seller Central.Understanding the Update: The Brand Analytics Top Search Terms Report provides valuable insights about search terms, top-clicked brands, and products, and the click and conversion share of the top three clicked products. You can select a specific category or narrow down your search to a particular brand or ASIN.Key Features of the Report:Reporting Range: You can choose from quarterly, monthly, weekly or daily ranges. Do note that there's usually a delay in data availability.Top-Clicked Products: This feature allows you to select up to 100 different ASINs.Top-Clicked Brands: You can choose any brand to focus on.Category and Search Term: You can select a specific category or an individual search term for more targeted results.The report offers a consolidated view that combines the search term view and competitor view, providing a snapshot of your click and conversion share. However, it does not provide data on impression share, which would be a helpful metric to have.Taking Action on the Report: The report allows you to refine your results and download them based on the filters you've selected. This can help you identify which products are doing well and where there might be room for improvement. For instance, if your product is ranked as the third most-clicked, you might consider increasing your PPC efforts to improve click share.To sum it up, whether you're using Vendor Central or Seller Central, the Brand Analytics Top Search Terms Report is a powerful tool that can provide you with actionable insights to optimize your Amazon advertising strategy.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #9 - "Amazon Brand Analytics: Decoding Repeat Purchase Behavior

In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity Explorer, Search Query Performance, and Brand Analytics to give more insight into the market. They share tips on how to best use these tools and the value they provide. We'll see you in The PPC Den!

As an Amazon seller, having access to Amazon Brand Analytics can greatly benefit your business. It provides valuable insights into your brand's performance, helping you make informed decisions to maximize your business's growth. Time Stamps [03:35] Understanding The Results [05:31] Why Should You Prioritize The Image [06:12] Conversation Rate Optimization [06:50] Getting Reviews [09:22] Managing Your Reviews [15:05] Search Query Performance Report [19:13] Summary Understanding Your Analytics Performance One of the main benefits of using Amazon Brand Analytics is having a comprehensive view of your brand's performance. This tool provides data on your brand's sales, impressions, conversion rate, and more. Having this information at your fingertips allows you to make informed decisions to drive growth. Monitoring Your Competition Another important aspect is the ability to monitor your competition. By tracking your competitors' performance, you can identify areas where you can improve your own products and strategies to gain a competitive advantage. Improving Product Listings : In addition to providing insights into your brand's performance, Amazon Brand Analytics also offers valuable information on how to improve your product listings. This information can help you optimize your product listings to increase conversions, drive more traffic, and ultimately grow your sales. Making Data-Driven Decisions You can make informed, data-driven decisions that will help maximize your business's growth. This tool provides insights into your brand's performance and helps you make informed decisions about your product offerings, pricing, and marketing strategies. In conclusion, Amazon Brand Analytics is a valuable tool for any Amazon seller. By using this tool, you can make informed decisions that will help grow your business and stay ahead of the competition. So if you haven't already, be sure to take advantage of Amazon Brand Analytics and start maximizing your business today! Resources Reach Out to Mina Elias!

We're back for part 2 of this series, and in this episode, Bradley's going to talk about search volume and how the Amazon algorithm calculates it. Plus, more results of his case studies!

How to Download your Search Query Performance Brand Analytics00:00 Introduction00:05 Amazon is working on making Search Query Performance reports downloadable00:19 Use instant data scraper - Link00:37 Click on Search Query Performance and click CSV, and it will populate the spreadsheet01:04 Other uses of Instant Data ScraperInstant Data Scraper Link here: https://chrome.google.com/webstore/detail/instant-data-scraper/ofaokhiedipichpaobibbnahnkdoiiah?hl=en-US

Looking at Brand metrics can help understand whether it's a low conversion or poor PPC management driving that ACOS up, and what impact your PPC ads are making on awareness, consideration, and purchase stages.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit

00:00 Weekly Amazon FBA Live Q&A With Jason Mastromattero and Faith Denniston11:03 Amazon Earnings Call11:19 Black Friday and Cyber Monday are coming up11:32 Restock Limits are frozen!13:07 Join Steven Pope on Thursday at Noon EST14:21 Does MAG have any videos on the best wording to request more inventory space15:41 KDP book release does it matter if I run ads to the paperback ASIN or the eBook ASIN16:17 One of the ASINs PDP has changed to the dog page21:47 Since Amazon trashed restock limit, any 3PL recommendation22:43 I have an ASIN for which the FNSKU starts with B instead of X and I want to change it24:51 Selling projector screens w/ stand and unable to rank it; spent $10k on PPC27:33 I sell pillow that Amazon classified as a toy because of the "toy" included in the title (have since removed). It's now in the home and kitchen category29:20 Can be enabling small and light for my best-selling product cause any problem31:41 I was approved for BR but the lawyer submitted the name in all caps and that is how Amazon approved32:52 Any advice for a product that sells 70% of its sales on single KW34:32 If I target exact "candle holder" then negative exact "candle holders" will that work35:46 I have like 500 campaigns many of w/c are not converting or showing impressions, would turning off so many at once negatively impact my PPC36:24 Should I use UPC or ASIN when doing a Full Update37:14 Would I be able to get Amazon to update if I get pending TM adjusted before it's approved37:57 Cannibalization Question: If you have very similar search terms in the same campaign w/ exact and broad match on all search terms  will they cannibalize each other39:18 Steven launches tumblers themed towards diff niches, any reason why they are never in the Vine program40:46 If the same ASIN is in Canada and in the USA, can they have different titles41:54 Does MAG manually track KW ranking for their clients43:08 I'm doing PL but for some days Amazon restricted me to edit my own listing and asked to get approval from that brand44:51 Recently got BR however the listing I need to use it on has my company name as the brand name47:30 Need hands-on experience in PPC listing optimization under the MAG mentorship49:26 Is Amazon seller your full-time source of income50:58 For the BR, I see we need to send an image of my brand on a product but I have mostly paper prints and we don't print our logo on them53:32 Is FBM also a profitable way to go55:29 Can FBM have a prime badge56:13 Do you have any tips to pass the internship57:42 Amazon slashes your restock limit1:01:02 Amazon fooling around w/ the main image sizes1:02:29 Any tips on how to overwrite a Whole Foods listing1:05:33 Any tips for product photography1:08:12 Why is white background so important1:11:13 Can you guys talk about some good ways to use Brand Analytics to identify the most useful KWs and search terms1:14:30 Search terms KWs is Golden KWs1:15:04 Anyone uses Adtomic at MAG1:16:38 How do you set your bids to automatically lower as your daily budget begins to reach limit1:17:51 Planning to sell artificial flowers does adding captions such as "Happy New Year" to "Happy Birthday" on the pots would enhance my sales1:20:06 What's the best way to manage the buy box when it is being split between 2 sellers and it's coming down to the price1:21:24 My new account was recently deactivated1:22:58 Any 3PL recommendations to offset any delays in FBA receiving or restock limits1:24:08 Visit https://myamazonguy.com/1:24:41 Visit https://mag-school.com/Support the show

It's always important to know how a tool could help us maximize something to successfully optimize our brand. Reason why we have our guest here Today, Daniel Fernandez of AMZ Clever to enlighten us about what Amazon Brand Analytics does, its features, and valuable insights it could provide our brand and some tricks to go along with it.  Listen in this loads of insightful episode and learn a nugget or two you may implement right away. In This Episode: [00:45] Daniel Fernandez on the show. [03:45] Why VSR doesn't work? [07:25] The difference between search volume and SEO. [11:40] Choosing date range. [17:15] Organic results. [25:50] Data gathering. [28:30] Common mistakes newbies make in brand analytics.   Guest Links and References: Website: https://www.amzclever.com/ Email: daniel@amzclever.com LinkedIn: https://www.linkedin.com/in/danielfernandezamazon/ Book References: Made In America by Sam Walton Scaling Up by Verne Harnish Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

If you're already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD. We'll see you in The PPC Den!

ICAP Search Query Report: NEW ASIN Level Data00:00 Introduction00:13 Search Query Performance Report00:22 Link to the ICAP video : https://youtu.be/xDsphG2GsBE00:37 As of this morning, you can now click on the ASIN view01:08 Data Analysis of Age of Sage incense smudge sticks ASIN level01:37 ICAP analysis for the number of Impressions, Clicks, Add-to-Cart, and Purchases02:05 We can now know the market share of a particular keyword02:19 Switch to 6 packs variation of Age of Sage smudge sticks to get different data02;40 We now have customizable SKU data, the ICAP market share down to the keyword and ASIN level are all now in one report.03:29 The default columns in the customizable report are the best choice03:57 Apply what's needed to be added, work on the back end of the Inventory Report04:10 If the Brand Analytics dashboard for the Search Query Performance Report says that a particular keyword is the most important for the product, then it has to be added to the Title05:10 Rework the Title based on the keywords that showed up10:59 Link to the SEO Masterclass video : https://youtu.be/-Dc-ufvTHVg17:04 Recommended saving the before and after of the Title change for comparison and reporting purposes.

Today's guest is a private-label guru and a law school graduate turned entrepreneur. Shaff Qureshi is the Founder of Sulazra Brands. Shaff shares his secrets to success with Amazon PPC ads, whether you should target long tail or short tail keywords, and how to construct your Product Display Page to convert.Takeaways:You need to pay more upfront in your CPC costs, even if you might be losing money, in order to get customers in. this is especially important when your customers have a significant lifetime value. Once a customer buys your product, it will be in their house taking up space on their shelf and also staying top of mind. This is why your product has to be great along with your branding. The real value of running a short-term campaign that has very high CPC costs is that the order you generate from that campaign will improve your Best-Seller ranking (BSR) within Amazon and you will be able to dominate the organic traffic on those keywords.While many people still use a strategy of pursuing many longtail keywords with low volume, it's actually better to target a few short-tail keywords that are a good match for your product without caring about the high CPC. This will also improve your BSR.When you go after short tail keywords, you will see a higher click-through rate (CTR) on your ad than you would see if your ad was targeting long tail keywords.Amazon has launched many new tools under Brand Analytics that sellers can use to better plan and understand their Amazon PPC strategy. The new tools allow brands to see key metrics like accurate impression sharesBefore you worry about advertising, you need to make sure you have a great product. When you identify a category that you want to sell in, look at multiple products and find two features that you could add to the product to make it the best in the category.Quote of the Show:“Clicks cost money, but impressions are free” - Shaff QureshiLinks:LinkedIn: https://www.linkedin.com/in/shaff-qureshi-jd-aa2049139/ Twitter: https://twitter.com/shaff_qureshi?lang=en Instagram: https://www.instagram.com/shaff.qureshi/?hl=en Amazon Storefront: https://www.amazon.com/s?me=A2IPIVPMTQPJXO&marketplaceID=ATVPDKIKX0DER Shout Outs:Helium 10 - Keyword research toolPickFu - Split test image research toolWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTube

Brand Analytics (Amazon Search Terms tab) + Search Query Performance Reports Combo For Launch Daniel Fernandez joins me today to discuss ways to use Brand Analytics and the Search Query Performance Reports for launching new products. Daniel is the founder and CEO of AMZclever.com, a full-service agency that manages and grows brands on Amazon and Walmart since 2015. He has worked with several 7, 8, 9-figure brands; public companies; and product startups on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally. Daniel spent some years living in China; he has spoken at several industry-leading conferences in US, Canada, China, Netherlands, Hong Kong; and is a frequent contributor to different publications in the Amazon and e-commerce space. Currently resides in Florida, where he leads his global team and enjoys the sunny weather.

In this jam-packed episode, we cover all the latest news on Amazon and talk about strategies for Amazon PPC, keyword research, and brand analytics.

In this episode, we cover the latest news about Amazon, answer your frequently asked questions, and show you around the Listing Analyzer tool.

New Brand Analytics search dashboards are now available! There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers' shopping funnels and the top queries relevant to your brand.