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How does an Australian who moved to the US relatively recently build a real estate portfolio worth more than a half a BILLION dollars? Reed Goosens is the founder of RSN Property Group, a multifamily syndication investing firm which has been involved in the acquisition of over $680 million worth of real estates to date. His background is in civil/structural engineering and he has over 9 years of professional experience before taking the plunge full time into real estate investing and development. His real estate investing journey first started back in 2009 and he soon thereafter moved to the US in 2011.Finally - as a fellow podcaster, he has also launched the podcast “Investing in the US – An Aussie's Guide to US Real Estate.” Download the full episode: https://www.buzzsprout.com/1650301/10632470-episode-63-building-a-massive-650mm-real-estate-empire-with-reed-goosens.mp3?download=trueKey topics: How did he go from 0 to 680MM in real estate transactions in such a short period of time? What is Reed's superpower? How do others find theirs? His keys to successQuitting his day jobPushing the boundaries Top tip for new investors#podcast #multifamily #assetmanagement #podcasting #podcastlife #financialfreedom #investing #cashflow #redlineequity #crushingit #crushingcashflow #gains #finance #buildingwealth Learn more about investing with us www.investwithredline.comGet in touch with Reed: https://reedgoossens.com/
Reed Goossens is a real estate entrepreneur, investor, author, public speaker, and author. His professional background is in civil/structural engineering, and after nine years in the field, he took the plunge full time into real estate investing and development. Reed moved to the US in 2011, and within the first year, he had purchased his first duplex for $38,000. He subsequently started RSN Property Group, a multifamily syndication investing firm involved in the acquisition of over $60 mill worth of real estate to date. Reed also launched the podcast Investing in the US – An Aussie's guide to US real estate in early 2016, where he interviews the cream of the crop within the real estate industry to better educate other investors who want to break into the US Market. Reed joins Jilliene on the show to share the details of his portfolio, his investment thesis, and the assets he's currently investing in. He gives listeners insights into the mindset required to overcome your fears, the importance of taking action, and the habits that he practices to keep him on track to achieve his goals. Reed also shares what he is doing in his underwriting to mitigate climate change issues in his assets, particularly in the light of the unanticipated weather in his major area of interest. "You don't get to deal number 10 without doing deal number one." - Reed Goossens “Investment strategy has to be value-added — I have to be able to come in and add value to the asset, it's not coming in and putting it on pause and letting it coast, and hopefully, inflation and market growth happens, I want to be forcing that that appreciation.” - Reed Goossens This week on The Reality Mogul Podcast: How Reed made the giant leap into purchasing his first property in Syracuse, NY, and the lessons he learned from that purchase How he found networking opportunities in the USA and the moment he realized he could scale his property business Key lessons that Reed has learned as part of his growth journey Why his investments are concentrated in Austin and San Antonio in Texas and whether he saw a lot of problems with your assets during the major freeze earlier in 2021 Reed's value-added strategy of not buying fully stabilized deals Which markets other than Texas are attractive to Reed right now Reed's thoughts on where interest rates are going to go and how he is mitigating his risks What Reed thinks about the impact of and inflation as the result of COVID relief bills and other stimuli and how it will impact his portfolio and thesis moving forward What the next five to 10 years hold for the RSN Property Group Connect with Reed Goossens: Reed Goossens Website Reed Goossens on Instagram Reed Goossens on Facebook Reed Goossens on Twitter Connect with Realty Mogul: Realty Mogul Website Realty Mogul on Instagram Realty Mogul on Facebook Realty Mogul on Twitter
Reed Goossens is a real estate entrepreneur, investor, author and public speaker. He moved to the US in 2011 and within the first year of living in the US had purchased his first duplex for $38,000. This experience taught him a lot about the benefits of Investing for cashflow here in the US. Barriers to entry are a lot lower compared to his homeland of Australia. Since this time, he has gone on to start RSN Property Group, a multifamily syndication investing firm which has been involved in the acquisition of over $60 million worth of real estates to date. He has also launched the podcast Investing in the US – An Aussie's guide to US real estate in early 2016, wherein he interviews the cream of the crop within the real estate industry to better educate other investors who want to break into the US Market. In this episode, Jack Bosch chats to Reed about his move to the US and how the property market compares to his home country of Australia. Reed also gives insights into large scale real estate investing, specifically in apartments. Reed also discusses how he goes about raising money for investments as well as the mindset he has cultivated in order to bring him success in his career. What's inside: Discover why Reed Goossens moved to the US Learn about how Reed moved from investing in duplexes to scaling his business up Get insights into the mindset of a highly successful entrepreneur Mentioned in this episode Subscribe and rate our podcast at: http://www.Jackbosch.com/podcast Follow Jack Bosch on Facebook to get the latest updates: http://www.facebook.com/jack.bosch Learn to flip land for pennies on the dollar: http://landprofitfun.com/ Join the Land Profit Generator Facebook Group: https://www.facebook.com/groups/LandProfitGenerator/ Learn More about Reed Goossens and to find out more about real estate investing visit: https://www.reedgoossens.com/ or email Reed at info@reedgoossens.com
The Commit to Wealth Podcast - Creating Generational Wealth through Real Estate Investing
Reed is a managing partner and co-founder of Wildhorn Capital. Through his company, he and his partners control over 1,700 units worth over $175M spread throughout Central Texas. He's the author of the Amazon bestselling book called “Investing in the US: The Ultimate Guide to US Real Estate” and he's the host of the top rated real estate investing podcast, Investing in the US - An Aussie's Guide to US Real Estate. Topics Covered: What to look for in a complimentary business partner Investing in a transitioning market for the longterm Creating culture across assets Letting property managers in on your vision Avoiding the J curve Communicating with investors (even when things aren't going well) Attracting new investors Nuggets of Wealth What is a good tool, source, or platform that you use almost daily that can also help others? Slack, Google Drive, What was the best business advice you ever received? A fool and their money are easily parted. What book are you currently reading and which one has had the biggest impact on your life? Ray Dalio's Principles, Rich Dad Poor Dad, 4 Hour Work week, Key Person of Influence Best strategy to manage your time? Diary, every Sunday night look at the week ahead. To do list, To stop list, At the end of your life, how do you want to be remembered? A good person who was honest and transparent. Enjoy life. Where can Commit to Wealth Nation go to contact you and find out more about you? reedgoosens.com info@reedgoosens.com
Monumental | Entrepreneurs | Visionaries | BIG Thinkers | Real Estate Investors
Reed Goossens is a real estate entrepreneur, investor, author, public speaker who moved 10,000 miles from Australia to the Big Apple, looking for the American Dream. His real estate investing journey first started back in 2009 when he picked up the little purple book “Rich Dad Poor Dad” by Robert Kiyosaki. Within the first year of living in the US he purchased his first duplex for $38,000. Since this time, he has gone on to start RSN Property Group, a multifamily syndication investing firm which has been involved in the acquisition of over $60 mill worth of real estates to date. He also launched the podcast Investing in the US – An Aussie’s guide to US real estate, where he interviews the cream of the crop within the real estate industry to better educate other investors who want to break into the US Market. Reed's website: https://www.reedgoossens.com/ Follow Reed on Instagram: https://www.instagram.com/reedgoossens/ https://www.linkedin.com/in/reed-goossens-b2a6a933/ Investing in the U.S. Podcast: https://www.reedgoossens.com/podcast-investing-in-the-u-s/ Leave a review for Monumental on iTunes: www.bit.ly/eholladay Subscribe to the podcast and emails from Evan: www.evanholladay.com Follow Evan on Instagram: www.instagram.com/evanholladay Follow Evan on Facebook: www.facebook.com/EvanHolladay Follow Evan on Twitter: www.twitter.com/EvanHolladay Contact Evan: www.evanholladay.com Interested in passively investing in cashflowing multifamily real estate? Fill out the investor form at www.holladayventures.com and join our Monumental Investing Club. If you are looking to get into your first multifamily investment property but feel like you need help, then go to www.coachwithevan.com and let’s hop on a call and see how I can best help you achieve you big multifamily goals!
Reed Goossens moved to the United States in 2012 to pursue a career in structural engineering, however he then discovered a passion for real-estate investing. With limited funds and no credit, Reed went from purchasing a small duplex to growing his own real estate investing firm, RSN Property Group. Reed now syndicates large multimillion-dollar deals across the US and certainly lives up to the “never-say-die” Aussie attitude when it comes to being a successful entrepreneur. Reed is also the host of the up-and-coming podcast, Investing in the US: An Aussie’s Guide to US Real Estate (and has recently published a book of the same title), wherein he invites other distinguished real estate investors and entrepreneurs to speak with him about their success and help guide other international investors who want to successfully invest in the US. “The ARV (After Repair Value) was not large enough to justify how much money we ended up spending to add this third story.” Reed Goossens Worst investment ever ‘Networking on steroids’ typifies Aussie engineer’s view of first real estate event in US Reed moved the United States in early 2012 and was without a job, so he took the brave move of walking the streets of New York City to visit every engineering firm he could find, with his portfolio in hand and saying, “Hey, give me a job!” He quotes Tony Robbins, who says: “One ‘yes’ will change your life”. And it did. He looked at medium-sized firms, and admiring his spirit, one actually did employ him. Within two weeks of moving to the US, he was at his first real estate networking event, and he realized the Americans were on a different level than he was coming from Australia. He called the US experience “networking on steroids”. Learning about US property Realizing he had much to learn in his new home country, he spent the next six months doing just that. He realized quickly however how low the barriers to entry to the property market are in the US compared to those in in Australia, in that he could go out and buy a property for US$38,000. He was amazed, stating that you could never buy in Australia for under around $250,000-$300,000. He visited upstate New York and bought a number of properties but quickly ran out of his own money and banks were shy about lending to this new arrival. So he found a partner, and with him, started looking at properties in Philadelphia, as he wanted to try his hand at flipping houses. He was confident he could do so as a chartered structural engineer who had worked on many ground-up developments, including the London 2012 Olympic Games site. Reed finds a partner and they buy a row house in Philadelphia to flip So, he and his business partner bought an early 1900s two-story row house in Philadelphia for $110,000. Their goal was to add a story to match adjacent houses and make this row house similar to others in the city and those in New York, and thereby add value to the property. Reed did all the structural engineering drawings and they hired a general contractor (GC). Contractor’s thievery and other horrors make for a lengthy and costly project And here Reed explains the two main problems with the investment. The story he said is a very good lesson in After Repair Value (ARV) and underestimating the cost of carrying out the renovations. In the end, the ARV was not large enough to justify the amount of funds they ended up spending to add the third story. Combine that with shoddy GC work – the general contractor stole materials from them and Reed had to take over the GC work himself and handle all the subcontractors. There were other problems on the mechanical, planning and electrical sides, as the original GC had cut corners and sealed walls before the city had inspected plumbing and electrical wiring. They even found some of their stolen materials at project site a few streets from the house, as they had been networking and were invited onto another developer’s project site. Extra pressure hovers nearby as investor’s father is also involved The situation was also riding on some emotional issues. Reed’s father was also invested in their project and it was Reed’s first foray into syndication. They all thought the build was only going to take around six or seven months, but it ended up taking about a year. And they were holding it the more spending was happening on the debt, the soft costs, and just really having to try to get it out of a hole. One of the subcontractors also ended up being jailed over a bar fight. So, suffice to say, a lot went wrong. At the same time, Reed was trying to move to Los Angeles to be with his girlfriend, who was from there, and his business partner stayed to finish the job. Heart of the loss was how much the home would be worth after repairs The summary though was this and Reed points out the heart of the problem was in the ARV. They bought the house for $110,000, spent about $220,000 or $230,000 on it and sold it for only $375,000. Reed did take care of his father, and kept the promiser of a 15% gain on his investment. Personally, Reed took a loss of about $40,000, or he calls it a $40,000 lesson. He opines that if the ARV was going to be worth $500,000, they would have been very happy. Quick sale but investor takes $40k hit In the end, the house sold within 30 days, which showed there were no issues with what they produced but it just took six months too long. From the time they started looking at the property to the time that they exited and got paid, it was a full 18 months. Some lessons Never overestimate your After Repair Value. On paper everything can look great, but excessive time taken in undertaking renovations can eat into the ARV. Do a lot of research on all possible hidden costs. These can take the form of regulatory issues, materials, builder errors, and contractor overruns. Ensure you work with the right people. Obviously, try not to work with thieves, but build a great team around you, a team you can trust. Never underestimate the value of time and timing the market. Andrew’s takeaways Opportunity cost can have a massive impact. Reed was drawn into a project that became much deeper and expensive in time than he had expected. He could have been working on another deal or bringing in revenue from some other sources. It’s very hard to estimate what can go wrong. But that is part of risk management. And then Andrew discusses My Worst Investment Ever’s six common mistakes, particularly in reference to No. 2, failed to properly assess and manage risk. But also Andrew argued that sometimes we can do all we can and things can still go wrong. Collated from Andrew’s My Worst Investment Ever series, the six main categories of mistakes made by interviewees, starting from the most common, are: Failed to do their own research Failed to properly assess and manage risk Were driven by emotion or flawed thinking Misplaced trust Failed to monitor their investment Invested in a start-up company Anomalies can scare us. They can also be misleading and some people get scared out of investing completely. But don’t build your career and investments around these anomalies. These will often happen and there’s not much we can plan to avoid them. Actionable advice Partner with the right people. Your team is everything. Making sure you have the right team around you, who have done it before, can go a long way toward avoiding such risks. No. 1 goal for next the 12 months In terms of investing, Reed would like to close on another 1,000 units in the United States. On the personal side, he would like to travel more and spend a lot more time on business development, podcasting, book launches, which is the type of activities he is growing to love. Parting words “A fool and their money are easily parted. So don’t be that fool.” What that really means to Reed is he recommends getting out there be educated, learn from other people’s mistakes, but at some point in your life, you’re going to have to take action. Invest in yourself first and foremost, and get yourself knowledgeable about whatever investment strategy you’re going into, whether it be stocks, bonds, mutual funds, investments, real estate investments, and be knowledgeable before you pull that trigger. You can also check out Andrew’s books How to Start Building Your Wealth Investing in the Stock Market My Worst Investment Ever 9 Valuation Mistakes and How to Avoid Them Transform Your Business with Dr.Deming’s 14 Points Connect with Reed Goossens LinkedIn Website (business) Website (personal) Blog Twitter Facebook Pinterest YouTube Email Phone: +13235191111 Connect with Andrew Stotz astotz.com LinkedIn Facebook Instagram Twitter YouTube My Worst Investment Ever Podcast Further reading mentioned Reed Goossens (2018) Investing in the US: The Ultimate Guide to US Real Estate
“I felt like this star athlete sitting on the sidelines and watching the game of my life go by and not being able to take any control.” Listen to Reed Goossens’ journey of realizing he COULD have and be MORE than what life was offering. Growing up in Australia, working in blue collar construction, moving into civil engineering, and then being EXPOSED to incredibly wealthy lifestyles all around the world, Reed left his life behind in the Outback and boldly moved to NYC, where he began his real estate career. Beginning on simple and fundamental investing principles, learning from others around him, Reed SHOCKED even himself as he increasingly became aware of what he could achieve TOO! From blue collar roots to a current portfolio of $10MM, this story is sure to inspire and renew that FIRE in us all! Listen along here, and be sure to look into his newly released book Investing in the US - The Ultimate Guide to US Real Estate. Reed’s Bio: Reed Goossen’s real estate investing journey first started back in 2009 when he picked up the little purple book “Rich Dad Poor Dad” by Robert Kiowsaki. His background was in civil/structural engineering and Reed had over 9 years of professional experience before taking the plunge full time into real estate investing and development. Reed moved to the US from Australia in 2011 for the love of two things: Firstly, his wife (at the time my GF) and secondly the Big Apple, NYC! Within the first year of living in the US Reed had purchased his first duplex for $38,000. Since then, he started RSN Property Group, a multifamily syndication investing firm which has been involved in the acquisition of over $60 mill worth of real estates to date. Reed launched his podcast, “Investing in the US – An Aussie’s Guide to US Real Estate” in early 2016. How to Contact Reed: https://www.reedgoossens.com/ info@reedgoossens.com
23% of working adults in Australia have a side business. That's the largest percentage of side business owners in the world. This fun and informative conversation with Los Angeles transplant Reed Goossens reveals why the Aussies are crushing it in side business circles! In a fast-paced conversation, Reed explains his philosophy of income diversification with lots of examples from his personal work. His process to ensure financial independence is to acquire assets, invest in creating multiple income streams from those assets, and develop new businesses associated with those assets. With his bright smile and never say die attitude, Reed transitioned from a structural engineering career in Australia and hustling a small duplex purchase to becoming a multi-million apartment syndicator in the US. To help his fellow Australians learn the ropes of being an international investor, Reed also hosts a popular podcast show called “Investing in the US: An Aussie's Guide to US Real Estate.”
Target Market Insights: Multifamily Real Estate Marketing Tips
A passion for exploring led Reed Goossens to move from Australia to the US. After studying real estate in Australia, Reed was amazed that he could purchase real estate so cheaply in America. However, he soon ran out of money before discovering a new strategy to raise money and syndicate large apartment deals. On this episode, Reed shares his criteria for vetting target markets and sub-markets for large apartments and explains why investing in larger deals is actually less risky than smaller investments. Key Market Insights Started with a Class D, Section 8 triplex in Syracuse, NY Investing for beginners: Don’t just look at the numbers on the paper Two things that drain cash flow quickly: deferred maintenance and high vacancies From small investments to syndication deals: Reed moved from using his own money to buy duplexes and triplexes to using other people’s money to go after bigger deals The biggest benefit of raising your first $100,000 of investment capital? To build the network and reputation that allows you to close more deals Biggest mistake people making in syndication deals: Thinking they have to make a lot of money in deal #1 Why international investors invest in America: High yield on capital, US currency is one of the strongest in the world, Long-term capital preservation View syndication as 2 businesses: 1) Finding the real estate and 2) Raising capital. It’s a team sport Reed’s personal investment strategy for markets: safe, affordable housing for blue collar renters Looks at population growth, good GDP, moderate cap rates, household income between $45,000 - $70,000 per year Seeks 200 basis points difference in national interest rates and local Class B cap rate Identifies Houston neighborhoods where there is infrastructure growth= Areas where the following are prevalent Amazon Fulfillment Centers, Home Depot, Starbucks, Engagement from city council How to navigate new markets: examine the data, have a solid team in place, listen to the locals, have meetings with real estate stakeholders #1 Tip: Get off the couch and cold call people Do desktop research via Trulia and similar sites to map the data for properties of interest Resources Mentioned Reed’s Free eBook – “The 4P Rule: Start Raising Capital Like a Pro” by Reed Goossens Reis Report www.reis.com CoStar www.costar.com CBRE Market Reports www.cbre.com Tweet This: “Syndication is a team sport.” – Reed Goossens “Don’t just look at the numbers on the paper” – Reed Goossens Places to Grab a Bite in Los Angeles: Taco stands in Santa Monica Street Vendors and Food trucks Connect with Reed: Website: www.rsnpropertygroup.comEmail: reed@rsnpropertygroup.comPodcast: Investing in the US: An Aussie’s Guide to US Real Estate - Twitter: www.twitter.com/reedgoossens Leave us a review and rating on iTunes or Stitcher for a chance to win a copy of Get Paid for Your Pad by Jasper Ribbers or Best Ever Real Estate Investing Advice Ever by Joe Fairless. Be sure to check out more info at TargetMarketInsights.com