Podcasts about Trulia

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Best podcasts about Trulia

Latest podcast episodes about Trulia

Authentic Business Adventures Podcast
Data Driven Real Estate Investing

Authentic Business Adventures Podcast

Play Episode Listen Later Jun 19, 2026 64:23


Neal Bawa - Grocapitus and MultifamilyU On Using the Right Tools to Make Good Decisions: "I said, I'm going to mine as much data as possible and try to get insights from that data." Many investors use real estate investing as an investment vehicle in their portfolio.  Most of those investors are looking at their local real estate market and trying to find deals that can pump out the returns they want. But the world is smaller now, and real estate investing in your backyard is no longer necessary.  You can invest hundreds of miles away and possibly turn over a stronger margin.  The way to find the best place to invest, starts with gathering data and comparing places. Neal Bawa, known widely as the "mad scientist of multifamily," is the engineer turned real estate investor that combines his knowledge of real estate, data science, and artificial intelligence. Neal shares his unconventional journey from running a successful tech company to revolutionizing real estate investing through data-driven decisions and AI-powered tools. Neal weathered the housing crash of 2008, built a thriving syndication business and a free educational community at MultifamilyU. Listen as Neal teaches us how to be fascinated by real estate, curious about the AI revolution, and to seek new ways to scale and automate your business. Enjoy! Visit Neal at: https://multifamilyu.com/ Sponsors: Calls On Call Extraordinary Answering Service, phone answering for small businesses: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan   Podcast Overview: 00:00 Bringing IV therapy to Madison 05:39 Navigating Franchise Regulations 07:47 IV therapy goes mainstream in Tokyo 12:50 Curated med spa offerings 14:44 Choosing Hydrate IV Bar for Madison 19:02 Starting with franchise questions 20:37 Building a Health-Focused Community 24:53 Benefits of Vitamin D Supplementation 27:55 Challenges with supplement patents 32:20 Functional medicine consultations at Hydrate 34:08 Patient advocacy and safe care 39:05 Frequency of sessions per week 41:33 Supplements and their credibility 47:04 Choosing the right location 48:42 Optimizing franchise location space 52:48 Hiring nurses for IV procedures 56:16 Spa services and mobile options Podcast Transcription: Neal Bawa [00:00:00]: We are currently at 1% of the data center needs that we have where humanity is going through the greatest change in its existence. Greater than the invention of the wheel, greater than the invention of fire, greater than the invention of the personal computer and the Internet put together. We have never seen anything of this Type. The smartphone wasn't even 1% of the AI revolution. And we think of the smartphone as the greatest invention of our times. It's nothing compared to AI. James [00:00:37]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com we are locally unwritten by the bank of Sun Prairie Calls On Call, Extraordinary answering service, the Bold Business Book as well as Live Switch. And today we're welcoming, preparing to learn from Neil Bawa of Growcapitus. I'm told, Neil, you are the mad scientist of multifamily. Is that true? Neal Bawa [00:01:10]: It's a moniker I present at many conferences. So I presented at over 101 of the times when I was walking up to the stage, they were announcing and talking about me. The announcer said, the mad scientists of multifamily. And that got a nice gasp out of the audience and I was like, I like this. And so the next year I went to the conference, he introduced me as a mad scientist. And then eventually I was like, people like this concept because it helps them understand that I'm data driven. I'm very AI focused. And so it's an interesting moniker. Neal Bawa [00:01:41]: I don't have the dark brown hair, but I mean that's how I roll. So I let it be and eventually it became part of our story. James [00:01:51]: That is incredible. So tell me the story. How did you end up with the moniker of the mad scientist of multifamily? That's not something people throw randomly around. Neal Bawa [00:02:00]: Yeah, so look, I'm not a real estate guy, not a real estate royalty. No one in my family is in real estate. I'm a technologist. I'm from India, came here as a computer scientist. Data science is my area of interest. I'm an amateur data scientist, but my degree is in computer science and I ran a tech company from 1999 to 2013. Very successful, not a start up, you know, hundreds of employees. And we sold it in 2013. Neal Bawa [00:02:28]: And my interest in real estate started when the senior partner in the firm, I was a junior partner, basically said in 2003, we are not going to rent, we are going to build our own campus. And this wasn't a multifamily campus at that time. It was an office campus for a business. And, you know, we had 150 employees, and we were renting from somebody. And he didn't like that. So he, under his guidance and his expert advice, I built the first campus in 2003. We took 12 months to build it. We had no investors. Neal Bawa [00:03:00]: We had no bank. It was just all cash. We built it ourselves because the business was quite profitable. At the end of that process, I realized just the extraordinary, shockingly high benefits that you get when you use depreciation, Right? Cause this big campus, 27,000 square feet, and I just all of a sudden was making. Taking a lot more money home. I wasn't making more money. I was just taking a lot more money home because the depreciation of that building was phenomenal. And that got me hooked into real estate. Neal Bawa [00:03:30]: Because at one time, I remember after that building was done, James, I remember saying to my wife, I think real estate is the best authorized tax scam in America. Now, obviously, I didn't know depreciation back then. I didn't understand accounting. Now I understand that there's nothing scammy about it. You know, depreciation is a legitimate right. And you take it for real estate. You can also take it for other things. But for real estate, it's. Neal Bawa [00:03:56]: It's extremely beneficial compared to any other form of depreciation, any other business. And so I realized that I, you know, I had the big fat tax salary, and I was living in Taxifornia, so I was basically working for the man. 50% of my salary was going to state and federal. And so I said, I need to find a way around this, because I read a book by Robert Kiyosaki, and I remember the statement, it's not what you make, it's what you keep. Right? And I was like, I ain't keeping much of my salary. So I was like, okay, I need to get into real estate. So I went back to my boss and said, you know, what we did with this campus was really great. Let's do it again. Neal Bawa [00:04:31]: And so we built a bunch more campuses. I think four or five campuses were built and improved coming up to 2008. And so each year, what would happen is I was keeping more and more of my income because of all the depreciation that I was getting. And so I was saving and saving and saving. And so I'd ended up with, you know, pretty large amount of money by the time 2008 hit. And then when that happened, all of a sudden, property values plummeted. They went down. And so I would go to, you know, my family events and everyone would just bash real estate. Neal Bawa [00:04:58]: Everyone's like, this is horrible. Don't buy real estate. It's horrible, horrible. It's going to crash. You know, it's worth nothing, blah, blah, blah. And you can imagine everyone was saying that because, you know, all the television, on the tv you're just hearing bad news, bad news. Every day it's bad news. It can only go down further. Neal Bawa [00:05:11]: You know, millions and millions of homes are in foreclos. And I'm like, I don't understand this. I don't understand. I mean, I'm from the Warren Buffett school of investing, which is, you know, when things are cheap, you buy them. So I'm like, but I don't want to make a mistake. You know, I have this money, this, that I've saved up over the last five or six years. I want to go out and buy as many single family homes as I can. But I don't want to make a mistake. Neal Bawa [00:05:34]: What if I'm just an idiot that knows nothing? So I decided that I would basically educate myself. And I did that in the typical way that, you know, technologists and engineers do. I said, I'm going to mine as much data as possible and try to get insights from that data. So I started mining websites like Bureau of Labor Statistics and Zillow and Trulia and Redfin and you know, all these other sites that realtor.com that you've heard about in the real estate area. And I'm mining gigabytes of data and putting them into a statistical analysis software called R. The software is R and statisticians know it. And you know what R does? It makes it easy for you to take huge amounts of data that you know nothing about and give you insights, right? These days, AI does it and it even does it better than the software. But back then there was no AI. Neal Bawa [00:06:23]: So the software would give you insights, it would give you correlation. So you could say something like, show me real estate profits that are made in this city and this city and this city and correlate that real estate profit with these various things that I'm looking at. What is the highest correlation? Is the correlation of profits highest to population growth or job growth or income growth or home price growth or crime reduction or schools. Where's the correlation? The connection? The biggest, right? And then based on that correlation,...

Welcome to the Arena
Sami Inkinen, Co-founder & CEO, Virta Health — Reversing Diabetes: How nutrition and technology are rewriting what's possible in metabolic health

Welcome to the Arena

Play Episode Listen Later Jun 17, 2026 34:03


The medical establishment spent decades telling patients that type 2 diabetes is a chronic and irreversible disease. Today's guest decided to prove them wrong.Sami Inkinen is the co-founder and CEO of Virta Health, a company using a combination of nutrition science, remote monitoring technology, and individualized coaching to help patients reverse type 2 diabetes, obesity and other metabolic conditions.  Previously, Sami co-founded Trulia, the online real estate marketplace, serving as COO and president through its IPO and eventual sale to Zillow. He has also held roles at Microsoft and McKinsey, and rowed from California to Hawaii with his wife to raise awareness of the dangers of sugar.Sami joins us to talk about how his own health journey influenced his decision to start Virta, the challenges of scaling in the health space, and the incredible success they've had in treating metabolic disease. Highlights:A personal pre-diabetes diagnosis (2:35)Lessons from Trulia (6:00)Why reversal, not management (9:30)Clinical results and outcomes (12:47)GLP-1s and Virta's approach (15:26)Technology and personalization (17:33)Selling to employers (20:17) Overcoming the status quo (22:33)Building a full-stack team (25:15)Rowing California to Hawaii (28:30)Goals for ‘26 into ‘27 (30:58)Links:Sami Inkinen LinkedInVirta Health LinkedInVirta Health WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co

Tangent - Proptech & The Future of Cities
Residential | Are AI Agents Real Estate Agents' Best New Partners? with Breezy Founder & CEO James Harris

Tangent - Proptech & The Future of Cities

Play Episode Listen Later Jun 9, 2026 33:06


James Harris built his real estate career from scratch after relocating from the UK to Los Angeles. His latest venture is Breezy, an AI tool for real estate agents designed to reduce the administrative load that eats into most agents' days. Breezy recently raised a $10 million pre-seed round led by Ribbit Capital with participation from Fifth Wall, DST Global, and others. Over the past decade he's closed more than $6 billion in luxury residential sales across Beverly Hills and the Platinum Triangle, and appeared on Bravo's Million Dollar Listing LA for seven seasons spanning over nine years before stepping away to focus on his next chapter. He also hosts Rise Above the Ranks, where he talks through the practical side of the business: negotiation, discipline, and how to build something that lasts.(2:11) - What Proptech Gets Wrong About Real Estate Agents(6:49) - Realtor Painpoints(8:54) - What is Breezy(13:32) - Why Now(16:26) - Real Estate Agent & Founder Resiliency(18:31) - Brand, Distribution & Early Traction(21:42) - AI Agents Enhance and/or Replace Real Estate Agents(24:20) - First Mover Advantage(26:36) - What Parts of Real Estate Will Be Human-driven in 3-5 years(28:24) - The Power of Data & Workflow Platforms(29:16) - What Changes in Real Estate Over the Next 2-3 Years?(30:49) - Collaboration Superpower: The Founder Entrepreneur

UBC News World
Trulia vs Apartments.com: Which Rental Platform Actually Delivers?

UBC News World

Play Episode Listen Later Jun 4, 2026 9:38


Trulia and Apartments.com both promise to simplify your rental search, but which one actually delivers? We compare neighborhood insights, AI-powered search tools, listing accuracy, and the full leasing experience to help you choose the right platform for your next move. Regina Parker, Weichert Real Estate Agent City: Bowie Address: 4201 Mitchellville Rd, Suite 203 Website: https://www.myagentregina.com/

Problem Solvers
How To Sustain High Performance - Sami Inkinen of Virta Health

Problem Solvers

Play Episode Listen Later Jun 1, 2026 27:21


Sami Inkinen is a three-time founder and world-class triathlete. A triathlete! And yet he went to the doctor and discovered he was pre-diabetic. The news triggered a series of changes including a pivot away from his real estate startup Trulia toward his healthcare company Virta Health, where he's now on a mission to reverse metabolic disease in one billion people. And along the way, he developed something he calls sustainable high performance. It's the idea that if you're building something that takes decades, you'd better figure out how to last that long. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Tim Ferriss Show
#866: Sami Inkinen of Virta Health — Reversing Type 2 Diabetes, Rowing 2,750 Miles, and Lessons from Fixing Metabolic Health in 100,000+ People

The Tim Ferriss Show

Play Episode Listen Later May 20, 2026 139:41


Sami Inkinen (@samiinkinen) is a Finnish-born, Stanford-trained entrepreneur and the founder and CEO/president of Trulia and Virta Health. Virta is on a mission to reverse metabolic disease in one billion people using technology, AI, and nutrition. A world-class endurance athlete, Sami is a triathlon age-group world champion and an 8-hour, 24-minute Ironman finisher, having completed the Hawaii Ironman World Championship seven times.This episode is brought to you by:Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/TimAG1 all-in-one nutritional supplement: DrinkAG1.com/TimWealthfront high-yield cash account: Wealthfront.com/Tim Wealthfront disclaimer: New clients get 3.30% base APY from program banks + additional 0.75% boost for 3 months on your uninvested cash (max $150k balance). Terms and conditions apply. The Cash Account offered by Wealthfront Brokerage LLC (“WFB”) member FINRA/SIPC, not a bank. The base APY as of 1/30/26 is representative, can change, and requires no minimum. Tim Ferriss, a non-client, receives compensation from WFB for advertising and holds a non-controlling equity interest in the corporate parent of WFB, which creates a conflict of interest. Individual experiences and outcomes will differ. Instant withdrawals may be limited by your receiving firm and other factors. Investment advisory services provided by Wealthfront Advisers LLC, an SEC-registered investment adviser. Securities investments: not bank deposits, not bank-guaranteed or FDIC-insured, and may lose value.DISCLAIMER:The content of this episode is for informational purposes only. Neither Sami Inkinen nor Tim Ferriss is a medical professional, and nothing discussed here should be taken as medical advice or a substitute for consultation with a qualified healthcare provider.Timestamps:[00:00] Start.[01:45] How Sami uses 15 minutes every Sunday to outrun the universe.[03:37] Virta: at a thousand employees and counting.[04:15] The 5 a.m. boot-up: cold lake, core work, and emptying the dishwasher.[06:45] Why mood follows movement before the brain even boots up.[11:54] Saying no to 99% of what “normal people” do.[19:29] The weekly architecture.[20:29] Two direct reports: the case for radical subtraction.[21:09] 553 CEO letters and the case for one scalable habit.[32:36] The text-file life plan.[33:32] The 15-year personal plan Sami stumbled into by accident.[34:30] The four-pillar formula for not cracking in 26 years of founder life.[38:20] What “white Japanese people” and beer steins in saunas have in common.[45:55] Smoke saunas, löyly, and the one Finnish word worth knowing.[48:37] The lean, ten-percent-body-fat triathlete who was quietly going prediabetic.[53:07] Why 93% of American adults are metabolically unhealthy.[56:05] Reversing type 2 diabetes the way Virta actually does it.[1:00:17] Most surprising interventions.[1:03:32] The pancreatic cancer trial that bought patients 35% more time.[1:07:02] The McDonald's protocol: how to reverse diabetes from the drive-thru.[1:16:00] Why GLP-1 adherence collapses and Virta's doesn't.[1:21:10] Vegans, tofu, and the hardest macronutrient to get right.[1:25:27] The dose-response curve that lets perfect stop being the enemy of progress.[1:29:32] VO2 max blocks: how Sami trains an 80+ engine without burning out.[1:41:56] Hacking 10% off your running speed in four weeks.[1:46:09] Progressive overload, specificity, and the case against the long ride.[1:50:07] 45 days, three hours, and a contract to keep a marriage afloat.[1:55:27] The lightning strike in the middle of the Pacific that started a family.[2:01:15] The 36-year-old who bought his first car only because his wife made him.[2:05:40] The book recommendation no one saw coming: Trejo.[2:07:51] The PSA: chronic, progressive, and irreversible — three words Sami refuses.[2:11:40] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Low Carb MD Podcast
How Virta Health is Reversing Chronic Disease | Sami Inkinen - E438

Low Carb MD Podcast

Play Episode Listen Later Apr 13, 2026 43:08


Sami Inkinen is the co-founder and CEO of Virta Health, a leader in reversing metabolic disease through nutrition, technology, and expert support. Inspired by his own experience with prediabetes, he has helped scale Virta to serve over 100,000 members nationwide. A former Trulia executive and endurance athlete, Sami once rowed 2,750 miles from California to Hawaii to raise awareness about sugar and metabolic health. In this episode, Dr. Tro and Sami talk about… (00:00) Intro (03:13) Sami's personal health journey and career journey that led him to the founding of Virta Health (08:32) How Sami went from being a successful entrepreneur to focusing his efforts on metabolic health (18:29) Virta's approach to reaching people and the world with metabolic freedom (30:07) How Virta uses AI to help people reverse disease (36:52) Outro For more information, please see the links below. Thank you for listening! Links: Please consider supporting us on Patreon: https://www.lowcarbmd.com/ Sami Inkinen: Virta Health: https://www.virtahealth.com/ X: https://x.com/samiinkinen Website: https://www.samiinkinen.com/ Linkedin: https://www.linkedin.com/in/samiinkinen/ Dr. Brian Lenzkes:  Website: https://arizonametabolichealth.com/ Twitter: https://twitter.com/BrianLenzkes?ref_src=twsrc^google|twcamp^serp|twgr^author Dr. Tro Kalayjian:  Website: https://toward.health Twitter: https://twitter.com/DoctorTro IG: https://www.instagram.com/doctortro/ Toward Health App Join a growing community of individuals who are improving their metabolic health; together.  Get started at your own pace with a self-guided curriculum developed by Dr. Tro and his care team, community chat, weekly meetings, courses, challenges, message boards and more.  Apple: https://apps.apple.com/us/app/doctor-tro/id1588693888  Google: https://play.google.com/store/apps/details?id=uk.co.disciplemedia.doctortro&hl=en_US&gl=US Learn more: https://toward.health/community/

Iron Sharpens Iron Radio with Chris Arnzen
April 7, 2026 Show with Samuel Farag AND Craig Trulia on “Is the Eastern Orthodox Church the Church Jesus Christ Founded?”

Iron Sharpens Iron Radio with Chris Arnzen

Play Episode Listen Later Apr 8, 2026 119:52


April 7, 2026SAMUEL FARAG,an Oriental Orthodox convert toReformed Baptist theologyANDCRAIG TRUGLIA,a Reformed Baptist convert toEastern Orthodoxy, who will bothaddress:“IS the EASTERN ORTHODOX CHURCHthe CHURCH JESUS CHRIST FOUND-ED?: A REFORMED BAPTIST & EAS-TERN ORTHODOX CONVERSATION” Subscribe: iTunes TuneIn Android RSS Feed Listen:

The Thoughtful Entrepreneur
2409 - Finding Opportunity Through Fear as an Entrepreneur and Paraglider with Patrick Sweeney

The Thoughtful Entrepreneur

Play Episode Listen Later Apr 7, 2026 16:57


Harnessing Fear as Fuel: Leadership and Decision-Making Insights from Patrick J. Sweeney IIIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Patrick J. Sweeney II—serial entrepreneur, bestselling author of The Founder's Creed, and renowned public speaker—to explore the intersection of fear, leadership, and entrepreneurial success. Patrick's journey, ranging from paragliding in the Alps to investing in over 75 companies including unicorn startups like Trulia, offers a masterclass in transforming biological responses into a leadership superpower. This conversation provides a comprehensive guide for founders and executives seeking to turn the inherent uncertainty of business into a strategic advantage by mastering the "fear center" of the brain.The Neuroscience of Courage: Moving Beyond the Amygdala HijackThe human brain is essentially a prediction engine, constantly scanning the environment to match current reality with past expectations. Patrick J. Sweeney II explains that when an entrepreneur faces the unknown, the brain experiences a "prediction error," creating free energy that the amygdala often interprets as a threat. This ancient survival mechanism triggers a fight, flight, or freeze response—what many call an "amygdala hijack"—which can override the rational prefrontal cortex and lead to reactive, fear-based decision-making. To lead effectively, one must recognize that fear is a natural biological signal rather than a personal failing; by understanding the science of how the brain processes risk, founders can learn to depersonalize the experience and maintain executive function under pressure.Transforming this biological energy into fuel requires practical, repeatable techniques to regulate the nervous system in real-time. Patrick advocates for "micro-dosing discomfort" to build neurological resilience, such as seeking out small risks like public speaking or difficult conversations to widen one's comfort zone. In high-pressure moments, simple tools like box breathing can signal safety to the brain, effectively "calming the dragon" and restoring the ability to think critically. By normalizing these discussions within a company culture, leaders create a foundation of psychological safety that allows for genuine innovation, as the team feels empowered to take calculated risks without the paralyzing fear of failure.The ultimate goal for a growth-oriented leader is to replace the chaos of a startup with a sustainable "cadence" of decision-making. Patrick introduces the "Buddha Doctrine," a strategic loop that expands on military OODA (Observe, Orient, Decide, Act) models by adding "Believe" as the critical first step. Unlike military operations backed by institutional authority, entrepreneurs must build belief from scratch—starting with self-conviction and radiating that certainty outward to investors, employees, and customers. By establishing regular rhythms and cycles of strategic reflection, a scale-up can maintain its urgency and momentum without burning out, ensuring that growth is driven by a shared, unwavering belief in the mission rather than a reactionary response to market crises.About Patrick J. Sweeney IIPatrick J. Sweeney II is a serial entrepreneur, an investor in over 75 technology startups, and a world-renowned expert on the biology of fear. Known as "The Fear Guru," he has spent years researching the neuro-biological basis of courage and decision-making, working with everyone from Olympic athletes to Fortune 500 CEOs. He is the author of the bestselling book, The Founder's Creed, and is a frequent keynote speaker on how to leverage fear to achieve peak performance and lead with conviction.About The Founder's CreedThe Founder's Creed is both a strategic framework and a call to action for entrepreneurs navigating the volatile journey of building a company. It provides leaders with the psychological and operational tools needed to bridge the "belief gap" and scale organizations with discipline and speed. Through the principles of the Buddha Doctrine, the platform helps founders move from a state of reactionary chaos to a sustainable cadence of growth, centering on the idea that the most successful ventures are built on a foundation of mastered fear and unwavering belief.Links Mentioned in This EpisodeThe Founder's Creed Official Website: www.thefounderscreed.comPatrick J. Sweeney II on LinkedIn: linkedin.com/in/thefearguruKey Episode HighlightsThe Amygdala Hijack: Understanding the biological roots of fear and how to prevent it from sabotaging your rational decision-making.The Buddha Doctrine: A five-step decision-making framework (Believe, Observe, Orient, Decide, Act) tailored specifically for the entrepreneurial journey.Micro-Dosing Discomfort: Why regularly stepping outside your comfort zone is essential for building long-term neurological resilience.Bridging the Belief Gap: Strategies for creating internal conviction and external buy-in from early believers and investors.Cadence Over Chaos: Moving from the frantic energy of a startup to a sustainable, repeatable rhythm of strategic growth.ConclusionThe conversation with Patrick J. Sweeney II reinforces that fear is not an obstacle to be avoided, but a powerful catalyst for leadership when mastered. By applying the science of courage and the discipline of the Buddha Doctrine, entrepreneurs can navigate uncertainty with clarity and build organizations that truly thrive on the other side of fear.More from The Thoughtful Entrepreneur

Real Estate Insiders Unfiltered
The Merger That Could Destroy the MLS

Real Estate Insiders Unfiltered

Play Episode Listen Later Apr 1, 2026 46:20


What happens when data, technology, and power start consolidating in real estate? In this episode, James and Keith sit down with Pierre Calzadilla, co-founder and CEO of Upfront, to break down one of the biggest shifts happening in the industry right now. From his early days at Trulia to building multiple proptech companies, Pierre shares a unique perspective on how mergers, data control, and AI are reshaping the real estate landscape. The conversation explores what happens when platforms start controlling inventory, how that impacts transparency, and why the future of the MLS could be at risk if fragmentation continues. If you want to understand where the industry is heading and what's actually driving these changes this episode will challenge how you think about real estate. Connect with Pierre on LinkedIn. Learn more about Upfront on LinkedIn and online at myupfront.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

California real estate radio
A Chatbot Just Outsold Every Agent in Florida. Your Brokerage Doesn't Care.

California real estate radio

Play Episode Listen Later Mar 23, 2026 7:34


This week the largest residential brokerage in history was born and nobody asked the only question that matters. Can the agents actually do the job?Compass completed its merger with Anywhere Real Estate, swallowing Coldwell Banker, Century 21, Corcoran, and Sotheby's into 340,000 agents under a single roof. The same week Zillow launched Zillow Preview, signing Keller Williams, RE/MAX, and Home Services of America to display listings on Zillow and Trulia before they even hit the MLS. eXp Realty cut its own syndication deal with Realtor.com, Homes.com, and Google. Two mega alliances formed in days. Team Compass with Redfin and Rocket on one side. Team Zillow with Keller Williams and RE/MAX on the other. eXp in the middle trying to play both.Every single one of them fighting over the same thing. Who gets to show the listing first. Who captures the first click. Who owns the top of the funnel. This is a plumbing war. They are fighting over pipes. Not one of them is solving whether the agent behind the listing can defend a price at a seller's kitchen table.While they fought over pipes, Fortune Magazine reported that Robert Levine of Cooper City, Florida used ChatGPT to sell his home. He used it for pricing, marketing, scheduling, and negotiations. Showed the home to 15 buyers. Five made offers. Sold in five days for $954,000. That was $100,000 more than what the licensed real estate agents told him his home was worth. His reason for bypassing the agents? They lacked confidence in their own pricing. A chatbot had more conviction about the value of a home than professionals who do this for a living.That is not a technology problem. That is a competence problem. And not one of these brokerage alliances is solving it.Connor connects this to the larger AI consolidation pattern. Elon Musk announced TerraFab in Austin, a $20 to $25 billion semiconductor fabrication facility that would produce 50 times the current global advanced chip output. Same play. Own every layer of the stack. And Friday the White House dropped its national AI policy framework signaling light touch regulation and innovation first. The window for independent operators is open but consolidation is accelerating.The competitive advantage for small operators remains speed, proximity, and trust. Distribution is a commodity. Competence is not.Watch the full episode: https://youtu.be/RnP6WDDWkDwConnorWithHonor.comYoutube Channels:Conner with Honor - real estateHome Muscle - fat torchingFrom first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.Dive into Real Estate with Connor with Honor:Santa Clarita's Trusted Realtor & Fitness EnthusiastReal Estate:Buying or selling in Santa Clarita? Connor with Honor, your local expert with over 2 decades of experience, guides you seamlessly through the process. Subscribe to his YouTube channel for insider market updates, expert advice, and a peek into the vibrant Santa Clarita lifestyle.Fitness:Ready to unlock your fitness potential? Join Connor's YouTube journey for inspiring workouts, healthy recipes, and motivational tips. Remember, a strong body fuels a strong mind and a successful life!Podcast:Dig deeper with Connor's podcast! Hear insightful interviews with industry experts, inspiring success stories, and targeted real estate advice specific to Santa Clarita.

this Week in Real Estate
Zillow Teams Up with Keller Williams, Remax, Home Services, & MORE!

this Week in Real Estate

Play Episode Listen Later Mar 18, 2026 76:51


The listing wars just hit a new level. Zillow rolled out Zillow Preview, teaming up with major brokerages including Keller Williams, RE/MAX, HomeServices of America, Side, and United Real Estate to push pre-market listings into public view on Zillow and Trulia, while insisting the product will operate alongside its Listing Access Standards. Then eXp answered with its own pre-marketing syndication deal across Realtor.com, Homes.com, and ComeHome.com. This week, we break down what this means for agents, sellers, portals, transparency, private inventory, and the future of listing distribution. We're also digging into why more sellers are testing the market before going fully live, and whether this "pre-market" phase could actually increase supply or just create a new battlefield in the portal wars. Redfin says giving sellers room to test pricing and demand before full launch could boost inventory by 6% to 12% in some markets, while industry leaders are already warning this latest Zillow move should be a serious pulse check for the business. On top of that, we tackle one of the week's most uncomfortable stories for the industry: a Florida seller reportedly used ChatGPT, a flat-fee MLS, and an attorney to sell a home without a listing agent and close in just five days. We'll talk about what that does and does not mean for real estate agents, and where human value still matters when consumers start experimenting with AI-driven transactions. Then we zoom out to the broader market: NAR's response to new executive orders aimed at housing affordability and mortgage lending, a hotter inflation backdrop pushing expectations for the next Fed cut further out, refinance demand getting crushed as rates jump, pending home sales rising 1.8% in February, and fresh signs that geopolitical uncertainty is starting to mess with consumer confidence around major purchases like homes and cars. If you want real talk on Zillow Preview, pre-market listings, private inventory, mortgage rates, housing affordability, Fed policy, pending home sales, AI in real estate, and what it all means for agents, buyers, and sellers, this is the episode for you. Join us live every Wednesday, 12 PM CST!

Purple Patch Podcast
WIN CYCLE: Manage Energy, Not Time — Sami Inkinen's Playbook for Sustained High Performance

Purple Patch Podcast

Play Episode Listen Later Nov 19, 2025 53:32


Welcome to the Win Cycle Podcast! On this episode, IRONMAN Master Coach Matt Dixon and Purple Patch Fitness Co-Founder Kelli McMaster interview Sami Inkinen, co-founder and COO of Trulia and CEO of Virta Health, discussing his journey of high performance in sports and business. He emphasizes the importance of managing energy over time, integrating work, family, and personal interests, and treating oneself like an Olympic athlete. Inkinen highlights the significance of sleep, nutrition, and movement for sustained high performance. He also shares his approach to building high-performance cultures at Trulia and Virta, focusing on individualized support, community, and the role of leadership in modeling healthy habits. Inkinen's strategies include weekly planning, prioritizing rest, and fostering a culture of sustainable high performance. Purple Patch and Episode Resources Learn more about Win Cycle: https://wincycle.org/   Check out our world-class coaching and training options: Book a complementary needs assessment coaching call: https://calendly.com/coaches-purplepatch/offseason-assessment-call Tri Squad: https://www.purplepatchfitness.com/squad 1:1 Coaching: https://www.purplepatchfitness.com/11-coached Run Squad: https://www.purplepatchfitness/com/run-squad Strength Squad: https://www.purplepatchfitness.com/strength-1 Live & On-Demand Bike Sessions: https://www.purplepatchfitness.com/bike Explore our training options in detail: https://bit.ly/3XBo1Pi Live in San Francisco? Explore the Purple Patch Performance Center: https://center.purplepatchfitness.com Everything you need to know about our methodology: https://www.purplepatchfitness.com/our-methodology Amplify your approach to nutrition with Purple Patch + Fuelin https://www.fuelin.com/purplepatch Get access to our free training resources, insight-packed newsletter and more at purplepatchfitness.com  

MomAdvice Book Gang
Inside Bindery Books with CEO Matt Kaye

MomAdvice Book Gang

Play Episode Listen Later Oct 24, 2025 53:01


Go behind the scenes with Bindery Books to discover their innovative publishing process, where tastemakers reshape how diverse books are made and sold.In this week's episode, we sit down with Matt Kaye, cofounder and CEO of Bindery Books, to explore how his multifaceted career—from traditional publishing to Amazon to Patreon—shaped a bold new model for the book world.Matt shares how the company identifies and empowers their carefully selected Tastemakers who curate, acquire, and co-develop books, offering listeners a rare, inside look at how these partnerships work from manuscript to marketing. Discover how the company tackles its small business challenges and the heartwarming pride that infuses many of its published works, including a project that's even captured the attention of celebrities.In this enlightening conversation, we discuss:

The Military Millionaire Podcast
How to Manage Your Rentals From Anywhere

The Military Millionaire Podcast

Play Episode Listen Later Sep 30, 2025 11:20


In this episode, I break down how to manage your own rental properties remotely—step by step—using the exact processes my friend Dave uses to keep vacancies under two weeks in San Diego, CA and Jacksonville, NC. You'll learn: How to fill vacancies fast with smart, wide-net marketing (Zillow, Trulia, HotPads, Realtor, FB Marketplace, Craigslist, IG, word-of-mouth) and pro-level photos/video Why enforcing “application before walkthrough” saves time and filters for qualified tenants The pipeline: application → walkthrough (with a trusted local) → attorney-vetted lease → first month + deposit → move-in How to structure deposits and rent accounts (separate, interest-bearing) and avoid commingling What to include in a welcome letter, plus move-in/move-out forms that protect your deposit decisions How to build a maintenance Rolodex and a reliable on-the-ground helper for inspections and showings Timestamps (00:00) Intro (00:37) Managing rentals from anywhere (01:18) Dave's record of short vacancies (01:45) Marketing channels and pro photos (03:39) The rental pipeline explained (05:27) Payments and separate accounts (06:39) Move-in day essentials (07:13) Protecting deposits with forms (07:50) Rent collection methods (09:06) Building your maintenance team (10:21) The War Room Mastermind Resources & Links Free book: https://www.facebook.com/groups/militarymillionaire YouTube: https://www.youtube.com/@Frommilitarytomillionaire?sub_confirmation=1 Instagram: https://www.instagram.com/frommilitarytomillionaire/ LinkedIn: https://www.linkedin.com/in/david-pere/ X: https://x.com/militaryreji TikTok: https://www.tiktok.com/@militarymillionaire About the Show The Military Millionaire Podcast helps service members, veterans, and their families build wealth through personal finance, entrepreneurship, and real estate investing—no BS, just actionable steps you can use right away.

Massive Agent Podcast
4 BRUTAL Money Mistakes Agents Make... and What to Do Instead

Massive Agent Podcast

Play Episode Listen Later Aug 28, 2025 26:38


Send me a message Realtors basically light money on fire every single month… and then pretend it's “investing.”

Proptech Espresso
Chad Link & Rob Brower - Making Real Estate More Equitable

Proptech Espresso

Play Episode Listen Later Aug 18, 2025 57:36


In major real estate downturns, who has all the real estate business? What do real estate agents need to do differently in a real estate recession? What was the innovation that Trulia and Zillow brought to the home buying industry? Why has Zillow been detrimental to so many real estate agents? What middlemen artificially add costs to the home purchase transaction? How did Rob transition from being a vendor of Chad's to being an investor and co-founder in his technology solution? Why has professional honesty been an important cornerstone of Swyvvl's success? How was personal sacrifice necessary for Chad to be successful with its brokerage business? Why are consistent client leads so hard to come by for real estate agents? What has traditionally caused  real estate agents to shy away from brokerage CRM solutions in the past? How has Swyvvl flipped the business model for real estate agents in order to create more economically beneficial outcomes?Chad Link and Rob Brower - co-founders of Swyvvl, join Proptech Espresso to answer these questions and discuss how an early development /design oversight demonstrated the personal integrity and commitment that laid the foundation for a future co-founder relationship.

The Heart of Healthcare with Halle Tecco
Why Intractable Healthcare Problems Might Finally Be Solvable | Solv Co-founder & CEO Heather Fernandez

The Heart of Healthcare with Halle Tecco

Play Episode Listen Later Aug 11, 2025 34:32


Three simple questions plague every American seeking healthcare: Where should I go? When can I be seen? And how much will it cost me? Despite seeming basic, these questions have remained largely unanswerable—until now.In this episode, we explore how Heather Fernandez, co-founder and CEO of Solv, is building the infrastructure behind same-day care for 210 million Americans. We discuss how AI is finally cracking the code on price transparency and why workflow complexity can be a competitive moat in healthcare.We cover:

The Agile World with Greg Kihlstrom
#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ

The Agile World with Greg Kihlstrom

Play Episode Listen Later Jul 21, 2025 23:22


Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers.Today we're going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI.To help me discuss this topic, I'd like to welcome Brit Starr, CMO of CreatorIQ. About Brit Starr Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing influencer marketing for thousands of brands and agencies, including Nestlé, Sephora, and Unilever. With over 15 years of experience in marketing and consulting, Brit has played pivotal roles at some of the most iconic consumer brands, including Lyft, Guitar Center, Shiner Beer, Verve Coffee Roasters, and Trulia. Brit Starr on LinkedIn: https://www.linkedin.com/in/britmccorquodale/ Resources CreatorIQ: https://www.creatoriq.com https://www.creatoriq.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

The Agile World with Greg Kihlstrom
#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ

The Agile World with Greg Kihlstrom

Play Episode Listen Later Jul 21, 2025 26:52


Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers.Today we're going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI. To help me discuss this topic, I'd like to welcome Brit Starr, CMO of CreatorIQ. About Brit Starr Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing influencer marketing for thousands of brands and agencies, including Nestlé, Sephora, and Unilever. With over 15 years of experience in marketing and consulting, Brit has played pivotal roles at some of the most iconic consumer brands, including Lyft, Guitar Center, Shiner Beer, Verve Coffee Roasters, and Trulia. Brit Starr on LinkedIn: https://www.linkedin.com/in/britmccorquodale/ Resources CreatorIQ: https://www.creatoriq.com https://www.creatoriq.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Go To Market Grit
Bret Taylor's Journey Leading Salesforce, Sierra & OpenAI

Go To Market Grit

Play Episode Listen Later Jun 2, 2025 89:48


Over the past two decades, Bret Taylor has quietly helped shape the arc of Silicon Valley.From co-creating Google Maps to steering Facebook, Salesforce, and OpenAI, he's been behind some of the most consequential products in tech. Now, with his new company Sierra, he's starting from zero—again.In this conversation, Bret opens up about how founders navigate identity, why the best ideas often come from everyday friction, and how staying relentlessly focused can unlock real momentum in AI.Guest: Bret Taylor, Co-Founder of SierraChapters:00:00 Trailer00:49 Introduction01:57 Saving OpenAI09:15 Overwhelming yet capable of a lot13:36 Father and founder16:49 History is written by the victors22:13 How you price matters35:58 Stickiest piece of software49:48 The first realtime social network55:34 Facebook CTO who rewrote Google Maps1:02:10 Least known, most impressive1:11:39 The best way to predict the future1:16:22 Most personally passionate1:21:22 Currency of reputation1:27:17 Away from work1:28:35 Who Sierra is hiring1:28:58 What “grit” means to Bret1:29:18 OutroMentioned in this episode: Google Maps, Salesforce, OpenAI ChatGPT, Meta Facebook, X (formerly Twitter), Sam Altman, Elon Musk, Mark Zuckerberg, Google, Marissa Mayer, Excite, MSN, AltaVista, Amazon, Harvey, Airbnb, Coinbase, Apple, John Doerr, Cursor, Codeium Windsurf, Perplexity, xAI, Kleenex, Amazon Web Services (AWS), FriendFeed, Tumblr, Kevin Gibbs, Google Maps, Yelp, Trulia, iOS App Store, Blackberry, Facebook Messenger, Marvel Avengers, Slack, Quip, Leonardo da Vinci, Clay Bavor, Microsoft, Eric Schmidt, Alan Kay, Brian Armstrong, Brian Chesky, Shopify, SiriusXM, Patrick CollisonLinks:Connect with Bret TaylorXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Real Estate News: Real Estate Investing Podcast
Zillow Pushes MLS Compliance: What It Means for Listings, Agents, and Investors

Real Estate News: Real Estate Investing Podcast

Play Episode Listen Later May 12, 2025 3:38


Zillow is enforcing stricter MLS compliance, requiring publicly marketed listings to appear on the MLS within one business day — or be removed from Zillow and Trulia. This move could have major implications for agents, investors, and off-market deal flow. In this episode, Kathy Fettke breaks down what the policy means, why it's controversial, and how it could reshape transparency, competition, and control in the real estate industry. Topics Discussed: 00:00 Zillow's Shakeup 00:25 Zillow's MLS New Rules 01:00 Investor Impact 01:30 Buyer Visibility 01:50 The Controversy  02:28 Zillow's Reasoning  LINKS Download Your Free Top 5 Cities to Invest in 2025 PDF!https://www.realwealth.com/1500 JOIN RealWealth® FOR FREE https://realwealth.com/join-step-1 FOLLOW OUR PODCASTS Real Wealth Show: Real Estate Investing Podcast https://link.chtbl.com/RWS Real Estate News: Real Estate Investing Podcast: https://link.chtbl.com/REN Source: https://www.usatoday.com/story/money/personalfinance/real-estate/2025/05/06/zillow-home-listings-new-guidelines/83447930007/ 

The Doctor's Farmacy with Mark Hyman, M.D.
Reversing Diabetes Naturally: The Science Big Medicine Ignored

The Doctor's Farmacy with Mark Hyman, M.D.

Play Episode Listen Later Apr 28, 2025 77:01


There has been a fundamental shift in understanding metabolic health and chronic disease, particularly Type 2 diabetes, challenging long-standing dietary dogma by emphasizing that insulin resistance is largely driven by overconsumption of refined carbohydrates, not dietary fat or red meat. While highlighting the success of carbohydrate restriction and ketogenic approaches, nutrition is being seen as a powerful tool for reversing diabetes—often more effective and sustainable than conventional medication. The implications are far-reaching, not only for individual health outcomes, but also for reshaping public health strategies in addressing today's chronic disease epidemic. In this episode, I speak with Gary Taubes, Sami Inkinen, and Dr. Greeshma Shetty about an approach to treating Type 2 Diabetes that works. I also discuss how red meat is not to blame, but we should be looking at high sugar and starch diets. Gary Taubes is an award-winning science and health journalist, and co-founder and director of the Nutrition Science Initiative (NuSI). He is the author of The Case Against Sugar, Why We Get Fat, Good Calories, Bad Calories, and, most recently, The Case for Keto. Gary is a former staff writer for Discover and correspondent for Science. He has written three cover articles on nutrition and health for The New York Times Magazine, and his writing has also appeared in The Atlantic, Esquire, and numerous "best of" anthologies, including The Best of the Best American Science Writing (2010). He has received three Science in Society Journalism Awards from the National Association of Science Writers, and is also the recipient of a Robert Wood Johnson Foundation Investigator Award in Health Policy Research. He lives in Oakland, CA. Sami Inkinen is the CEO and Co-Founder of Virta Health, a pioneer in reversing diseases like obesity and type 2 diabetes through a nutrition-first approach. Sami's personal connection to diabetes and passion to advance global health was the motivation behind Virta and its innovative care model. Previously, Inkinen was the co-founder of the leading online real estate marketplace Trulia, serving as its COO and president and board member until its IPO and eventual sale to Zillow Group. Dr. Greeshma Shetty, board certified in Internal Medicine and Endocrinology, currently serves as a Lead Clinician in the Virta Medical Group and the Director of Quality and Safety at Virta Health. Prior to joining Virta, she was clinical physician educator at Harvard Medical School, where she directed the combined Joslin - Beth Israel Deaconess Endocrine Fellowship program and Co-Directed the Asian American Diabetes Initiative. She is dedicated to clinical excellence, leveraging health technology, transforming healthcare delivery, driving health equity and building high performing teams. This episode is brought to you by BIOptimizers. Head to bioptimizers.com/hyman and use code HYMAN10 to save 10%. Full-length episodes can be found here: The Evolution of Diabetes Treatment How to Reverse Diabetes Naturally Does Red Meat Cause Type II Diabetes?

Boundaryless Conversations Podcast
#120 - Stackable Business Models: Startup Strategy in the AI-Native Era

Boundaryless Conversations Podcast

Play Episode Listen Later Apr 28, 2025 42:50


Pete Flint, General Partner at NFX and founder of Trulia, joins us for an expansive conversation on how AI is reshaping the foundations of entrepreneurship, platform economies, network effects, and defensibility strategies.Drawing from his deep experience as both a founder and an investor, Pete breaks down what it means to build in a world where CAC is difficult to change and requires expanding LTV by designing invisible, agent-powered experiences and adopting “stackable” approaches to product development.Speaking on the low barriers to entry for startups, he highlights why speed now trumps precision, saying, “There is no prize for being right, but there is one for being fast.”This conversation is a must for anyone navigating the fast-moving world of AI, platform innovation, and startup strategy.What does it mean to build a startup in a world of frictionless tools and unpredictable technological shifts?In this episode, Pete, one of the world's most prominent internet entrepreneurs, helps us unpack how the dynamics of company-building are being transformed - not just by AI, but by new patterns of behaviour, demand, and value creation. We explore consumers' hyper-personalised requirements and what that means for founders navigating shifting entry points and stackable business models. He also speaks on cultural foundations and how an organisation's ecosystem affects outcomes.For anyone grappling with how to lead or build in this dynamic landscape, this episode offers a take on what truly matters.Key Highlights

LABOSSIERE PODCAST
#57 - Kevin Hartz

LABOSSIERE PODCAST

Play Episode Listen Later Apr 10, 2025 45:11


Kevin Hartz is Co-Founder and General Partner at A*, a venture capital firm specializing in early-stage investments. Before establishing A*, Kevin co-founded Eventbrite and guided the company as CEO for its first 11 years before it went public. His entrepreneurial journey also includes co-founding Xoom, a digital money transfer service that PayPal acquired in 2015 for over $1 billion. Kevin has established himself as a successful angel investor with seed investments in companies like PayPal, Airbnb, Pinterest, Ramp, Trulia, and Anduril. His investment portfolio also includes early stakes in prominent companies such as Uber, Palantir, SpaceX, Square, Gusto, and numerous others.00:00 - Intro04:25 - Kevin's North Star06:27 - The Bottleneck to Entrepreneurship09:20 - The Explosion of Capital in Private Technology Markets11:52 - Monopolies and the Shift in Private Enterprise Value Distribution15:18 - Do Public Markets Price Themselves In?16:37 - When Is VC a Suitable Capital Instrument?19:09 - Agglomeration and The Future of Venture Capital20:56 - Cost of Capital and Competing in Venture23:09 - Is Value-Add Real?25:33 - On IPOing27:14 - Picking and Magnitude of Outcomes28:41 - Founders and Investors as Personality Types29:56 - Seed and Growth Investing as Distinct Skillsets32:02 - Incubations33:56 - Symptoms of Excess Capital35:55 - Can You Kingmake With Capital?37:17 - When Does It Make Sense to Raise a Huge Round?38:17 - Capital Efficiency39:39 - The Expansion of Technology Markets41:51 - Capital Innovation in Venture43:47 - The Endgame of Evaluation44:33 - What Should More People Be Thinking About?

Two-Sided - The Marketplace Podcast
S3E08 - Building defensible marketplaces: insights on network effects and AI - Pete Flint (NFX)

Two-Sided - The Marketplace Podcast

Play Episode Listen Later Mar 12, 2025 27:01 Transcription Available


In this episode, we dive into the world of marketplaces with Pete Flint, co-founder of NFX, one of the leading venture firms specializing in network effects. Pete brings decades of marketplace experience, from the founding team at Lastminute.com to the creation of Trulia and its merger with Zillow. At NFX, Pete and his team have a unique perspective on how network effects drive defensibility in marketplace businesses.Here are three highlights from the conversation:The Key to Defensibility: Pete explains why network effects are the best form of defensibility for marketplace businesses and how they make companies resilient over time.AI's Role in Marketplaces: Pete discusses how AI is both disrupting and enabling marketplaces, and why it's creating entirely new marketplace models.The Best Advice for Marketplace Founders: Pete shares his top tips for aspiring founders, from identifying the hardest side of the marketplace to seizing opportunities during economic or regulatory change.Tune in to hear Pete's insights on building long-lasting, resilient marketplace businesses powered by network effects.

Crazy Sh*t In Real Estate with Leigh Brown
How to Build a Brokerage That Agents Don't Want to Leave with Charis Moreno

Crazy Sh*t In Real Estate with Leigh Brown

Play Episode Listen Later Jan 2, 2025 37:16


What's the secret to real estate success? In this episode, Leigh Brown sits down with Charis Moreno to explore how relationships, culture, and adaptability drive the industry forward. Charis shares her unique journey from technology to brokerage, offering insights on building strong agent-broker connections and thriving in a competitive market. Plus, don't miss the jaw-dropping story of how Charis stalked her dream home for years and scored the deal of a lifetime. Tune in for a blend of humor, heart, and hard-earned wisdom. You don't want to miss this one! Key takeaways to listen for Why culture, not commissions, is the secret to retaining top talent Strategies to thrive financially in a tough real estate industry Reasons human connection always beats the latest app or tool How persistence secured Charis' dream home and how it can help you Actionable insights to align broker and agent goals for mutual success Resources mentioned in this episode Realtor.com Trulia NextHome Shoe Show About Charis MorenoCharis is a seasoned real estate professional with over 20 years of experience, specializing in franchise growth, culture building, and fostering agent success. As Vice President and Chief Culture Officer at NextHome, Charis has played a pivotal role in expanding the franchise from zero to over 600 offices nationwide. With a background in sales leadership at Realtor.com and Trulia, she brings a unique perspective on blending technology and human connection in real estate. Connect with Charis Facebook: Charis Moreno Instagram: @onefittexan Email: charis@nexthome.com Connect with Leigh Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.   Sponsors "You Ask. Leigh Answers." Your Affordable Coaching Program Hey there, real estate pros! Are you ready for some more Leigh Brown wisdom in your life? Then don't miss out on my brand-new program, "You Ask. Leigh Answers." It's your exclusive gateway to the insights and advice you need to supercharge your real estate business. With "You Ask. Leigh Answers." you get Direct Access to Leigh Brown, directly! Expert Coaching, Community Connection, and Extensive Resources. Whether listening to this on the go or watching at home, sign up today at Answers.RealEstate and take your business to the next level. Trust me, you'll be glad you did!  

One Thing with Dr. Adam Rinde
Episode 109. Type 2 Diabetes Reversal with Sami Inkinen

One Thing with Dr. Adam Rinde

Play Episode Listen Later Nov 13, 2024 49:12


In this Episode I welcome on Sami Inkinen CEO of Virta Health to discuss Virta Health's approach to Type 2 Diabetes reversal' Virta Health utilizes a continuous remote care intervention (CCI) that incorporates individualized carbohydrate restriction, health coaching, and telemedicine to manage and reverse Type 2 Diabetes We cover topics such as: Impact of individualized carbohydrate restriction: The role of the patient-provider relationship: Addressing quality of food The Virta change model: GLP-1 Receptor agonists as a bridge: Sustainable solutions require addressing nutrition: Research Findings of Virta's approach. Long-Term Effects of CCI: A 2-year non-randomized clinical trial published in Frontiers in Endocrinology showed significant and sustained improvements in multiple clinical markers of diabetes and cardiometabolic health in the CCI group compared to the UC (usual care) group . These included reductions in HbA1c, fasting glucose and insulin, weight, blood pressure, triglycerides, and liver alanine transaminase . The CCI group also saw higher rates of diabetes reversal and remission . GLP-1 Deprescription: A recent study published in Diabetes Therapy explored the impact of discontinuing GLP-1 agonists in patients who had successfully integrated Carb-Restriction Nutrient Therapy (CRNT) supported by Virta's telemedicine model . The study found that patients did not experience weight regain after stopping GLP-1 medications, and while HbA1c levels increased slightly, they generally remained below the diagnostic threshold for diabetes About Sami: Join NowSami InkinenFounder, Chief Executive Officer Sami Inkinen is the Chief Executive Officer and Co-Founder of Virta Health, the leader in diabetes reversal and sustainable weight loss. With a combination of proven nutrition, expert support, and advanced technology, Virta empowers members with the tools and knowledge to sustain changes for a longer, healthier life. A data-driven technology entrepreneur, Sami's personal experience with diabetes and passion to advance global health was the motivation behind Virta. Working with over 500 large employers, health plans, and government organizations across the country, Virta has helped over 100,000 members reverse their diabetes and obesity. Previously, Sami was co-founder of leading online real estate marketplace Trulia, serving as its COO, president, and board member until its IPO and eventual sale to Zillow Group, and held roles at Microsoft and McKinsey & Company. He also founded Fat Chance Row to raise awareness of the dangers of sugar and its connection to diabetes, rowing from California to Hawaii — 2,750 miles — with his wife, completely unsupported.  He holds a MS in engineering physics from the Helsinki University of Technology and a MBA from Stanford University, and is also a triathlon age group world champion and 8 hour 24 minute Ironman finisher, having completed seven Hawaii Ironmans. He lives in Colorado with his wife and two daughters, enjoying the outdoors and the delight of their small barn of egg-laying chickens. Socials Website: https://www.virtahealth.com/Instagram: https://www.instagram.com/virtahealth/?hl=enFacebook: https://www.facebook.com/virtahealth/Linkedin: https://www.linkedin.com/company/virta-healthYouTube: https://www.youtube.com/virtahealthX: https://x.com/virtahealth --- Support this podcast: https://podcasters.spotify.com/pod/show/onethingpod/support

Wild Health
The Surprising Tools to Reverse Diabetes: Saunas, Nutrition, and Tech with Sami Inkinen

Wild Health

Play Episode Listen Later Oct 23, 2024 52:11


In this episode of the Wild Health Podcast, host Dr. Mike Stone talks with Sami Inkinen, CEO and co-founder of Virta Health. They dive into Sami's transition from tech entrepreneur (co-founder of Trulia) to leading a groundbreaking mission to reverse type 2 diabetes and obesity at Virta Health. The discussion highlights the power of nutrition, technology, and lifestyle changes in managing metabolic health, as well as the influence of Finnish sauna culture on well-being. They also explore the potential role of GLP-1 drugs in chronic disease management, sharing personal experiences, scientific insights, and the critical role behavior plays in achieving long-term health success.

Real Estate Marketing Dude
The Future Of Buyer Agency | Go Extinct Or Partner With Mortgage?

Real Estate Marketing Dude

Play Episode Listen Later Oct 19, 2024 37:38


What the hell is going on in the real estate industry? More specifically what is going on with the future of buyer agency? Is the end near and will buyer agency cease to exist? I'm hearing of agents already "losing" buyers who are unwilling to pay a buyers agency fee at closing so is this the beginning of the end? Here's what I know for certain, if you don't change you will go out of business because here's the truth.  Commission compression is real and the future of buyer agency as an income stream is real. There is a large segment of the real estate buying population that does not see the value in paying 2.5-3% buyers agency fee. My Prediction: The average buyers agency fee will be 1-1.5% in the next 6-18 months. NOTE: Listen to this podcast to see the ins and outs of how to profit with mortgage legally. The Future Of Buyer Agency Compensation Is Through Ancillary Services Or Indirect Services If real estate agents and brokerages do not start making adjustments, they are at risk for a massive wake up call. We're talking about a 50% reductions on buyer agency commissions which WILL CHANGE the way the entire industry operates. However, it's not all doom and gloom because there is a massive opportunity here to because I believe a large part of the future of buyer agency compensation can be through mortgage. I made a post a on my personal Facebook page back in March stating that every loan office just became a buyers agent and i got a lot of shit for it.  In today's market I think my prediction is starting to see fruition because the opportunity to shift. “BUT MY COMPANY NAME IS… AND WE HAVE BEEN AROUND FOR 99 YEARS… OUR MARKET SHARE IS AMAZING & I DON"T NEED TO ADJUST!” Nobody gives a crap.  People care about one thing and that's their bottom line.  What is your alternative going to be with a buyer client when they say no to your buyers agency agreement? Are you just going to let them go because your ego is too big thinking you are "worth 2.-3%"?  Guess what, 100% of nothing is still zero. This is going to be one of th ebuggest challenges we see within the real estate industry over the next 12 months, but what are you going to do about it? Well, through a mortgage partnership you can legally collect anywhere between .5-.75% (lenders call these basis points) of the loan amount. So if you were to receive 1-1.5% commission as a buyers agency fee, you could not also receive additional compensation legally through referring the mortgage, which you probably do anyways 90% of the time. The Future of Buyer Agency Is Thinking Outside The Box Everything changed with the NAR lawsuit. This has changed the consumer expectations. In addition telling a byer they need to come up with an additional 2-3% plus their downpayment is a tough sell.  I'm not discounting buyers agency at all, the public is, I'm just trying to show you an alternative. The way real estate is bought and sold has changed dramatically in the last 15+ years. It was not long ago when consumers needed a real estate agent to obtain information on the buying and selling process. In today's world, buyers can get that information easily by turning on their computer and logging onto Zillow, Trulia, Red Fin, Realtor.com, and other property search related websites. The value of a buyer's agent has lost much of it's value in the eyes of consumers. Your Buyers Agency Value Proposition Has To Change People don't hire your broker they hire you, but you have to show them you're worth it. What do you do that nobody else does?  The client experience and your personal brand have never been more important. part of having a value proposition can be marketing yourself as a hybrid agent or a true one stop shop. Now your buyer clients can use you to help them find, negotiate, and finance their next property which is much different than someone who cannot offer that. People don't hire or remember what you do, they remember how you do it.

The Made to Thrive Show
Diabetes and PreDiabetes Can Be Reversed! Proven Strategies to Get Healthy and Maintain Performance. Sami Inkinen Virta Health

The Made to Thrive Show

Play Episode Listen Later Sep 5, 2024 64:03


It's not your fault, and you don't have to wait for hope, it's already here. That's a message from today's guest Virta Health CEO Sami Inkinen, the man on a mission to reverse diabetes in 100 million people. And guess what, he's doing it. With a 60% success rate in type II diabetes, and an average weight loss success of 14 kilograms, Virta health is leveraging the power of data, AI and human expertise to maximum potential and changing people's lives. If you are one of the millions and millions out there feeling hopeless, ashamed and given up on your chances of weight loss and diabetes success, stop whoever you are doing and listen to this potentially life changing 60 minutes.Sami Inkinen is the Chief Executive Officer and Co-Founder of Virta Health, the leader in type 2 diabetes reversal and creator of a new standard in medical care for people living with type 2 diabetes, prediabetes, or obesity. A data-driven technology entrepreneur, Sami's personal connection to diabetes and passion to advance health on a global scale was the motivation behind Virta Health and its innovative approach to diabetes care.Previously, Inkinen was the co-founder of the leading online real estate marketplace Trulia, serving as its COO and president and board member until its IPO and eventual sale to Zillow Group. He also worked on Microsoft's strategy team for MS Office, and as a consultant for McKinsey & Company within the software, telecommunications, and government sectors.Join us as we explore:Why metabolic disease is the health apocalypse of our times, with 50% of urban adults being diabetic or obese, and how metabolic disease is at the core of ill health.The story of how Sami's company Virta began, and how they are winning their mission of reversing type 2 diabetes and obesity in 100 million people.The ins and outs of how Virta is reversing diabetes in 60% of their patients.Virta's incredible, novel payment structure - no objective results, you don't pay!Contact:Website: https://www.virtahealth.comSupport the showFollow Steve's socials: Instagram | LinkedIn | YouTube | Facebook | Twitter | TikTokSupport the show on Patreon:As much as we love doing it, there are costs involved and any contribution will allow us to keep going and keep finding the best guests in the world to share their health expertise with you. I'd be grateful and feel so blessed by your support: https://www.patreon.com/MadeToThriveShowSend me a WhatsApp to +27 64 871 0308. Disclaimer: Please see the link for our disclaimer policy for all of our content: https://madetothrive.co.za/terms-and-conditions-and-privacy-policy/

What Moves Her Pod
Episode 18: Building Bridges: Ginger Wilcox on Career Evolution and Industry Relationships

What Moves Her Pod

Play Episode Listen Later Sep 4, 2024 24:22


Join Ginger Wilcox and Sherry Chris as they kick off Season Two of the “What Moves Her” podcast. They delve into Ginger's impressive career journey, from real estate agent to executive roles in major companies like Trulia. The episode highlights the significance of professional relationships and cultural alignment in the real estate industry, culminating in Ginger's transition to leading Better Homes and Gardens Real Estate. For more info, follow us on whatmovesher.com and ⁠⁠⁠⁠instagram.com/whatmovesher.

The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private E
444. Lessons from Founding Trulia to IPO, How to Enter New Industries with No Experience, and Why Technology is Critical to Combat Diabetes in an era of GLP-1s (Sami Inkinen)

The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private E

Play Episode Listen Later Jul 29, 2024 59:11


Sami Inkinen of Virta Health joins Nick to discuss Lessons from Founding Trulia to IPO, How to Enter New Industries with No Experience, and Why Technology is Critical to Combat Diabetes in an era of GLP-1s. In this episode we cover: Early Days of Trulia, Product Market Fit, and Challenges Faced by the Founder Building a Successful Company Without an Exit Strategy Reversing Diabetes through Nutrition and Technology Using Biomarkers and Software to Track and Adjust Diet and Lifestyle for Optimal Health Addressing Obesity through Telemedicine and Value-Based Care Healthcare ROI and Patient Retention in a US-Based Digital Health Platform Managing Complex Stakeholders in Healthcare and Real Estate Industries Guest Links: LinkedIn Twitter/X Virta Health Website The hosts of The Full Ratchet are Nick Moran and Nate Pierotti of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter. Are you a founder looking for your next investor? Visit our free tool VC-Rank and we'll send a list of potential investors right to your inbox!

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20VC: How I Lost Airbnb at Seed Because of an Exploding Term Sheet | Investing Lessons from Roelof Botha & Peter Thiel | Why VC is Less Collaborative Than Ever and Great Companies Are Being Destroyed by Too Much Cash with Kevin Hartz @ A*

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Jul 22, 2024 62:54


Kevin Hartz is a Co-Founder and General Partner at A*, an early-stage venture capital firm. Prior to founding A*, Kevin co-founded Eventbrite, a publicly traded company, and served as the CEO for the first 11 years of the company. Before Eventbrite, Kevin co-founded Xoom, a money remittance company that was acquired by PayPal in 2015 for over $1BN. Kevin is also a prolific angel investor having backed companies such as PayPal, Airbnb, Pinterest, Ramp, Trulia, and Anduril at the seed stage, and was an early investor in Uber, Palantir, SpaceX, Square, Gusto and many others. In Today's Episode with Kevin Hartz We Discuss: 1. What Makes the Best Founders: What questions does Kevin always ask founders in the investment process? Does Kevin prefer serial or first time founders? Why? Does Kevin prefer founders who are new to a problem or who are insiders and experts? When Kevin has gotten a founder bet wrong, what did he not see that he should have seen? 2. The Exploding Term Sheet That Cost $10BN: How did an exploding term sheet for the seed round of Airbnb cost Kevin $10BN? What did Kevin see in the seed round of Airbnb that so few other investors saw? Does Kevin agree that the best businesses often start off as ridiculous or toys? 3. From World's Greatest Angel to VC with $600M AUM: Why does Kevin think a barbell strategy of Seed and Series C is best today? Does Kevin agree that the Series B and growth stage is dead today? Why does Kevin strongly disagree that seed is the hardest stage of the market? Why does Kevin think that venture is less collaborative than ever? How does Kevin approach when to sell vs when to hold a position? What are his biggest lessons from seeding and holding Opensea? 4. Learning From the World's Best Investors: What have been Kevin's lessons from his relationship with Peter Thiel? What have been Kevin's biggest takeaways from investing alongside Roelof Botha in many deals? What have been Kevin's biggest lessons from watching and observing the great Pierre Lamond?  

Get Rich Education
507: Compound Interest is Weak

Get Rich Education

Play Episode Listen Later Jun 24, 2024 47:35


Join our live, virtual event for Memphis BRRRR properties on June 25th. Free. Sign up now at: GREmarketplace.com/webinar Compound interest in stocks gets worn down to less than nothing due to: inflation, emotion, taxes, fees, and volatility. I focus on the little-understood deleterious effects of volatility. DON'T focus on getting your money to work for you. Learn what to focus on instead. Compound leverage and OPM are the wealth-building flexes. We discuss how to use a lower down payment to achieve a potential 20% cash-on-cash return with the BRRRR Strategy. Join our live, virtual event for this at: GREmarketplace.com/webinar Resources mentioned: Join our live, virtual event for Memphis BRRRR properties on June 25th. Free. Sign up now at: GREmarketplace.com/webinar For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 For advertising inquiries, visit: GetRichEducation.com/ad Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  GRE Free Investment Coaching: GREmarketplace.com/Coach Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold   Complete episode transcript:   Keith Weinhold (00:00:01) - Welcome to GRE. I'm your host, Keith Weinhold. Compound interest is weak. What kind of iconoclastic heresy is that? Oh, I've got even more. Including. Don't get your money to work for you. This is a wealth building show. So why don't we discuss 401 days in IRAs here? It's precisely because they're not designed to build wealth. We'll get into that then. A way you can achieve higher property, cash and cash returns than you can with buy and hold real estate today and get rich education.   Robert Syslo (00:00:38) - Since 2014, the powerful get Rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate, investing in the best markets without losing your time being a flipper or landlord. Show host Keith Wine, who writes for both Forbes and Rich Dad Advisors and delivers a new show every week. Since 2014, there's been millions of listeners downloads and 188 world nations. He has A-list show guests include top selling personal finance author Robert Kiyosaki.   Robert Syslo (00:01:06) - Get Rich education can be heard on every podcast platform. Plus it has its own dedicated Apple and Android listener. Phone apps build wealth on the go with the get Rich education podcast. Sign up now for the get Rich education podcast or visit get Rich education.com.   Corey Coates (00:01:23) - You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold (00:01:39) - We're going to go from Saint Helena Island to Helena, Montana and across 188 nations worldwide. I'm Keith Weinhold, and you are listening to get Rich education. Compound interest is weak. Compound leverage is powerful. And with both available to most anyone, why don't you have more leverage in your financial life? That was a long time listener. You probably understand that if you're a newer listener, your reaction to that is like, wait, what? I mean, your inner self is telling you something like that challenges my existing longtime belief about how compound interest builds wealth. In fact, I will fight to protect this core belief. Even Albert Einstein purportedly called compound interest the eighth wonder of the world.   Keith Weinhold (00:02:36) - All right, well, let's break down compound interest until it looks as impotent as it is, as pathetic as it is, and as fallacious as compound interest is in the sense that it applies to your life as an investor. Now understand, I once thought the same limiting way that perhaps you once did, and that most others still do. When I was out of college and at my first job, I thought that there could be nothing better than getting my money to work for me with compound interest. Oh, and then maybe even the layer on top of that with the tax efficiencies of, say, a 401 K, 400 3B4 57 plan or an IRA. Then I took a real interest in this stuff, and I soon learned that I don't want any of those things because they don't build wealth. I don't want compound interest. I don't want to focus on getting my money to work for me. And I don't want any of those government sponsored retirement plans either. And that's why today I don't have any of them now, I remember when I had this one particular appointment, a financial planning appointment a few years ago, and I had it with what I'll call a conventional financial planning firm.   Keith Weinhold (00:03:56) - Maybe I remember it so well because it was an in-person meeting. It was in a tall office building that I went to and visited in downtown Anchorage, Alaska. And when I was in this money manager's office where basically what he was trying to do is win me as a new client. That's fine. That's his business model. Well, he had this big paper and cardboard sort of laminated charts thing resting on an easel, and this chart was prominently placed in his office so that I or anyone could see it. It showed the rate of return over time of. And I forget which index it plotted. It was either the Dow or the S&P, but no matter. It showed the return line going up and to the right for over 100 years. Your classic chart go up. It gave the impression to a prospective new client like me that, oh well, I had the opportunity to buy into this. And if I just invest my capital with this money manager and pay him fees for managing it for me now, I was at the point where I was starting to become better educated on these sorts of things compared to a layperson, for sure.   Keith Weinhold (00:05:06) - And I had been a real estate investor for a while at this point. Well, that physical chart in his office resting on an easel, it showed something like an 8 or 10% stock market return over time. Let's just be kind and call it 10% annually. And that's the first time in my life that I ever remember asking the question when I asked that money manager something like the chart shows a 10% market return, but what would my return be after inflation? Emotion taxes, your fees and volatility. Mic drop. You could hear a pin drop. I'll tell you what. That money manager almost froze. He didn't know what to say. I just remember, he began his reply, starting with talking about how inflation was low at the time. And yes, CPI inflation was low at that time, but he just didn't have a good answer for me. He was overwhelmed. He may have not ever had anyone ask him a question like that in his life. That sure is how he acted. And needless to say, I left his office that day without ever becoming one of his investors.   Keith Weinhold (00:06:17) - All right, so then let's dig into it. I've scratched the surface a little. What is the problem with, say, a 10% average annual return compounded over time? I mean, that sounds rather attractive when it's presented that way. Well, first, what do you think that the real rate of. Long term inflation is some make the case that it's still 15% today, even though the current CPI is 3 or 3.5%, and anyone that's looked at it feels that measure, the CPI is understated. So what do you think you want to use 6%. How about 6% as the long term true diminished purchasing power of the dollar? Okay then will your 10% stock market return -6% or you're already down to a 4% inflation adjusted return? Then there's the emotional component to buy and sell at exactly the wrong time, because no matter what people say they're going to do, most people want to sell when stocks are low because they're discouraged and they're just tired of taking their losses and they want to cut their loss. And then conversely, people want to buy when stocks rise because they're encouraged and they say they're a momentum investor and they experience FOMO if they're not in and riding the stocks up, well, what did you just do then? You just sold low and bought high.   Keith Weinhold (00:07:42) - How much does that emotional effect drag down your 4% inflation adjusted stock return that were already down to now? I mean, are you already at less than zero? Then there's taxes. Even in a 401 or IRA, you either pay the tax now or you pay the tax later. It's not tax free. How far below zero is your real return? Now that it's taxed? The IRS won't adjust your tax for inflation on a capital gain. Then tack on the investment fees, which can be 2% or higher. If you've got a professional money manager like the guy I met with in downtown Anchorage, or the fees can be really low if you are in an index fund. But how far below zero are you now? And that brings us to the last drag on compound interest in the stock market. We're not even done yet, remember? Okay, all we've done now is deduct out inflation, emotion, taxes and fees. What about adjusting it down further for volatility. Let's look at how deleterious volatility is to this floored compound.   Keith Weinhold (00:08:48) - Interest builds wealth thesis right here. Because you know on a lot of episodes we've just glossed over that. It just comes down to math. If you're up 10% one year and down 10% the next year, you're not back to even run the math and you'll see that you've lost 1%. That's just simply math. And now I'm going to get wonky here for a moment, and I'll use a more extreme example to demonstrate my volatility point for you. But I must get that way in order to debunk this myth about how compound interest builds wealth, or the getting your money to work for you builds wealth. Time spent making up lost returns is not the same as positively compounding your return. Any time you're looking at the annual average performance of an investment, it is vital to check how that performance has been calculated. And bear with me here for a minute, because this is substantive. Say your collection of stocks or whatever it is, just your overall portfolio value. It doesn't matter. Say it's up 50% one year, down 40% the next, then 50 up 40, down 50, up 40 down again.   Keith Weinhold (00:10:05) - All right. That right there was a 5% average annual return. But your average annual return. That is a lie because a 5% return through arithmetic performance. That sounds better than what really just happened to your money. So in a mutual fund prospectus, you might see that as a headline number, the 5% average annual return. But that's a lie in the small print. That's where you're more likely to see this CAGR, the compounded annual growth rate, and the CAGR. That's usually going to be worse than what the average annual number is. That headline number. And in our example, the CAGR is -5.1%. In this case that's the geometric figure. That's what you really want to look at not the arithmetic one. It looked like the market was up 5%, but your real return on your money was down 5.1%, a delta of 10.1% then. And the more volatile your returns are, the wider and wider this difference becomes. Now, if there were zero volatility, your average annual return, the arithmetic thing and the CAGR, the geometric thing, they would be the same and there wouldn't be any need to have this discussion.   Keith Weinhold (00:11:35) - This discussion is. Germane because volatility exists in the stock market and its related derivatives. So small differences over time compound and see really the problem is over the decades in your conventional retirement account, if you think that you're going to be quadrupling your money over time, but you only double your money over time, now you can see how this becomes a major problem. Come time for your retirement when it's too late. All right. Now, if you didn't follow that part because there were a few numbers flying around, just remember this time spent making up for lost returns is not the same as positively compounding your return inflation, emotion, taxes, fees, and volatility that just broke down any conventionally invested nest egg to less than nothing. This is why volatility is worse for investments than most people think. Well, we had someone write in to our general mailbox a while ago. And by the way, we like to hear from you. You can always communicate with us here at GR either through email or voice at get Rich education.   Keith Weinhold (00:12:52) - Com slash contact that's get rich education comment. I'd love to hear from you and really appreciate having you as a listener. Well, a listener wrote in on our inbox. They're asking why, if we're a wealth building show, why don't we talk about the benefits of 401 or IRAs? Well, it's squarely because those things don't create wealth. They aren't even designed to build wealth, but they create the illusion of doing so, partly due to the myth of compound interest that I just explained. But there's more outside of any employer match for IRAs and just generally investing cash in mutual funds or stocks or ETFs, they all have another gigantic problem. It could be a problem even bigger than the compound interest fallacy, which I just addressed. And that is all you're trying to do is get your money to work for you. Getting your money to work for you does not build wealth. Show me some evidence that it does. All right. Well, what's the problem here with these 41K and IRAs? I think you know, where I'm going is that you don't get any leverage.   Keith Weinhold (00:14:06) - Where is your leverage? Every single dollar that you lock away there means that you don't get the opportunity to ethically use three x or four x of what you've invested in OPM, other people's money, which you can build wealth off of. Where is your compound leverage with those conventional vehicles? It's gone. It never existed in the first place. Plus there's typically zero monthly cash flow. Plus you could have it invested where you don't legally have to pay any tax. Instead any tax, because retirement fund investors either pay tax today or pay tax later. Real estate can permanently mitigate income tax like you can get with real estate depreciation and absolutely zero capital gains tax on your real estate with the 1031 exchange. But let's not let the compound interest versus compound leverage case go to rest here just yet okay. How does then compound leverage build wealth instead? Well, the most available means for you to get access to leverage OPM is with real estate. Well, let's just look at what's going on today. Today, per the Fhfa, national home prices, they're up 6.6% year over year.   Keith Weinhold (00:15:26) - That's the latest figure that's not too different than historic norms. All right then. Well, if one year ago you had made a 20% down payment on a property that's 5 to 1 leverage, so you just take your 6.6% home price appreciation rate multiplied by five, and there's 33% for you. You went from a 6.6% return on the asset to a 33% return on your money, because you got the return on both your money and the bank's money. The majority is from the bank, OPM. So if you got a 33% return in year one, maybe it's 26% the next year and 21% the following year. It will go down over time as equity accumulates. And that's compound leverage. That's the wealth builder. And notice what else? Now that you know how destructive volatility is to returns, there is less volatility in real estate asset values. So now you're really on the path because you have a durable wealth builder. And then of course in real estate those high leverage returns are one of just. Five ways you can expect to be paid, but that one is the biggest leveraged appreciation.   Keith Weinhold (00:16:41) - That is the biggest return source of the five over time. And now you better understand why you don't want to set up your investor life to optimize getting your money to work for you. You don't want that. It's to get other people's money to work for you. And my gosh, mathematics makes compound interest in getting your money to work for you look amazing. But the real world proves that compound interest in getting your money to work for you is a farce, and it will keep you working at a job, maybe a soulless job until you're old. But the sheep believe it. You're listening to this show, so you're not a sheep. You're not among the masses. If you do what everyone else does, you'll only get what everyone else got. If you want wealth for yourself. All right, well, then, do you see that? You would have to think differently. And do you think that you would have to learn new things and then act differently than the masses? Well, yes, of course you do.   Keith Weinhold (00:17:41) - You can either go through life as a home run hitter or as a bunter. Most people are afraid to do anything other than learn how to be a bunter. And that's why the most popular personal finance platforms give the worst advice that limit you and keep you small. It's because they're talking to people with average or below average mindsets, not below average intelligence, but an audience of average or below average mindsets, which are the masses and they're just striving to get to a level of mediocrity, okay. They cater to financially irresponsible people that are just trying to get up to a mediocre level. And you know what? I was recently listening to one of these shows, I'll call it, a get rid of your debt and invest for compound interest and get your money to work for you shows. One caller called in. He and his wife got a $60,000 windfall from an heir. And they're wondering what they should do with the money. And they owned a home valued at 500 K, with 320 K left on the mortgage, which was a 3.25% interest.   Keith Weinhold (00:18:53) - And the guidance that the host had for this caller. I'm not kidding. Here was to use the 60 K to pay the 320 K mortgage down, so then they'd only owe 260 on the mortgage. I'm not kidding. That was the recommended course of action. And this is not an aberration. I've heard this same guidance with other callers on this conventional show. I mean, the opportunity cost of such a misguided move, what has he done when he pays down his mortgage? 60 K like that. He lost liquidity, he lost leverage. And it didn't even help with his cash flow. Because with a fixed amortizing loan, your monthly payment is the same the following month. Anyway, that 60 K, instead of being used to pay down a mortgage that could have been leveraged again by purchasing, say, a 250 to 300 K rental property. So my point is that conventional guidance does not build wealth in financial freedom. When you're actually young enough to enjoy it, you do things like learn how to get out of debt and then solely grind for decades, doing so, all while paying the opportunity cost of being leveraged less for the opportunity cost of targeting something like debt free, which is the wrong target rather than being financially free.   Keith Weinhold (00:20:18) - It's just like, if you want a wealth coach, well, then you don't hire and listen to guidance from a mediocrity coach. It's the same is if you want to learn how to skydive, then don't ask a basketball coach because you're going to die. We practice what we preach here at GRA. Now me what would I do if I had a paid off rental property or paid off home? Well, first, I've never had any residential rental property paid off in my life. Not one. Although I could, I'd recognize the opportunity cost of zero leverage. But just say, hypothetically, a paid off home fell in my lap. What's the next thing I do? I would go get the maximum loan against it, and then I'd have access to cash that I could invest in other properties. But what about these new loans that I'm taking out? What happens with them? I'm not concerned because both tenants and inflation pay it down passively, without my involvement at all, without my grinding for it at all, without me trading my time for dollars at all.   Keith Weinhold (00:21:27) - Well, I am really glad that we got into this here in the first segment of today's show. If you're near the show, it probably gave you a starting point for. Some new topics to search. Maybe you should start with learning the difference and reading more about average annual return versus compounded annual growth rate. It's really eye opening. And yes, you've heard me say on the show before that stock returns are dragged into negative territory with inflation, emotion, taxes, fees and volatility. And what's new here today is that I took the volatility component and broke it all the way down for you. There is a real paradox out there in America and elsewhere. You know, people spend all this time learning about how work works, zero time learning about how money works. And yet money is the main reason that people go to work. So congratulations so far on educating yourself some more today. Suffice to say, compound interest does not build wealth. If you're focused on getting only your money to work for you, you are really missing out on leverage through OPM.   Keith Weinhold (00:22:38) - And the good news here is that you actually don't have to believe everything that you think. Even if you thought the same way for years or decades. Chances are you're by yourself when you're listening to me right now. So that way you can change your mind all on your own without anyone thinking that you're wishy washy. Is it iconoclastic? Yeah, sure it is. If you're going to live an outsized life, if you're going to have an outsized impact in this world and on others, then you don't want to get labeled as normal. I mean, me, myself. I want nothing to do with normal. You can learn more on topics like this with our Don't Quit Your Day Dream email letter that makes it visual for you. Get it free at get Rich education com slash letter I write every word of the letter myself again. Get it at get Rich education.com/letter or it's quicker while it's on your mind right now. Text gray to 66866 to get the letter. Text gray to 66866. More straight ahead on how to potentially achieve cash on cash returns of 20% plus with real estate today.   Keith Weinhold (00:23:58) - That's next. I'm Keith Reinhold. You're listening to get Rich education. Your bank is getting rich off of you. The national average bank account pays less than 1% on your savings. If your money isn't making 4%, you're losing your hard earned cash to inflation. Let the liquidity fund help you put your money to work with minimum risk. Your cash generates up to an 8% return with compound interest year in and year out. Instead of earning less than 1% sitting in your bank account, the minimum investment is just 25 K. You keep getting paid until you decide you want your money back there. Decade plus track record proves they've always paid their investors 100% in full and on time. And I would know, because I'm an investor, to earn 8%. Hundreds of others are text family 266866. Learn more about Freedom Family Investments Liquidity Fund on your journey to financial freedom through passive income. Text family to 66866. Role under the specific expert with income property you need. Ridge lending Group Nmls 42056. In gray history from beginners to veterans, they provided our listeners with more mortgages than anyone.   Keith Weinhold (00:25:21) - It's where I get my own loans for single family rentals up to four Plex's. Start your pre-qualification and chat with President Charlie Ridge personally. They'll even customize a plan tailored to you for growing your portfolio. Start at Ridge Lending group.com Ridge lending group.com.   Ken (00:25:48) - This is Rich dad advisor Ken McElroy. Listen to get Rich education with Keith Reinhold and don't quit your daydream.   Keith Weinhold (00:26:06) - We're talking about how to profit more and faster than with buy and hold property with the BR real estate investing strategy will tell you more about a live virtual event tomorrow night, with more about it where you can attend from the comfort of your own home and have any of your questions answered in real time. And can is with me today to talk about it. Welcome in. Hello, Kate. Thank you. Thank you for the invitation to be.   Ken (00:26:32) - A part of the get Rich education podcast.   Keith Weinhold (00:26:34) - Oh, we're honored to have you. Tell us a little more about yourself. First, you're Memphis based and you're part of a real estate family. Your wife is a realtor.   Keith Weinhold (00:26:44) - Yes, that is true. I have been in.   Ken (00:26:46) - The real estate industry in Memphis, Tennessee since 1992. I believe I was born to be in real estate. If real estate's in my DNA. If you cut me open little houses, duplexes, commercial buildings and multifamily apartments will drip out. I am pure real estate.   Keith Weinhold (00:27:05) - And you definitely came up in the right place for that. For us major metros, you're in perhaps the best cap rate market. Now. A lot of people are familiar with fix and flip real estate, maybe something that they've seen on HGTV where you buy low, you fix it up and you sell it for more. In fact, a lot of people think that's what real estate investing means. And others, they think of real estate investing more passively by identifying a good property that's already fixed up for you with a tenant in it, and ready property management. That's sort of the turnkey way. Tell us more about the BR, where I think of it as using elements of both the fix and flip world and the buy and hold world, putting them together to produce high returns and even infinite returns.   Ken (00:27:54) - That is correct. So what we're doing and what we offer, it's a hybrid, turnkey and BR, we call it BR key a nice. So basically that acronym as you know it stands for buy, renovate, rent, refinance and repeat. And we've added the key to it because we do all of the turnkey worked for our investor clients. We do all of the heavy lifting. So we turn BR into a passive investment where we find properties through our sourcing, we vet the properties and then the properties are offered to investors in as is condition. We provide a desktop appraisal which provides a future estimated after repair value after the property has been renovated. We seek out appraisers who are certified, who are licensed in the areas in the markets that we provide properties in, so that we're not just shooting at the door on a future value, basing the values on what Trulia says or Zillow or Redfin and what have you. So it's a real certified value from a licensed appraiser. Then we have licensed contractors to provide the scope of work and an estimate on how much the renovations are going to cost.   Ken (00:29:24) - And then we do we have a relationship with an in-house property manager. The property manager markets the property, leases the property out, and our target market is partially section A, government subsidized tenants, because we found that in the Memphis, Tennessee area is that section eight pays more than market rate in most instances. And I like to say that section eight rent payments, the recession proof, they're Covid proof, they're pandemic proof. I have not received a call yet. And section eight says, hey, we could not get your section eight payment out because of Joe Biden not being able to sign the check, or he didn't work last week, or Donald Trump could not sign the check or what have you. But time and time again, those section eight payments, even during the pandemic, they always showed up at the beginning of the month without fail.   Keith Weinhold (00:30:25) - I have rented to section eight tenants myself, and I can attest to that. That check just keeps coming in. You have to have a case manager come in and take a look at the property.   Keith Weinhold (00:30:38) - Prior to that section eight tenant being placed. Section eight a government subsidized housing program for those that qualify. But now that we've talked about the tenant, some what which is the rent are if we look back at the first are in the borough that is the rehab. You could also call that first are renovation. And really what you're doing there is you're eliminating friction for a lot of people because one thing that turns. People away from the Bir or concerns them about the BR. Is that first r the rehab because they find it daunting or intimidating to manage contractors? A lot of people don't want to have to manage contractors, and those that do, they don't want to do it again. But the thing is, is that you formed a team of contractors, property managers, project managers to manage those contractors and lenders to assist with that entire BR key process, making it pretty hands off for the investor.   Ken (00:31:37) - That's absolutely correct. So we have the relationships with contractors your locally that we've vetted that have proven themselves.   Ken (00:31:46) - They're true blue and these contractors have withstood the test of time. We develop relationships with electricians, plumbers, heating and air conditioning guys, roofers, painters, flooring experts, guys that can do kitchen cabinets, countertops, everything from the router to the tuner. And we also have excellent relationships that we've developed not only with the big boxes, Home Depots, Lowe's, but there are actually many locally owned mom and pop family owned supply houses that we are able to get better prices on some items versus the big boxes. So if those savings are passed on to the investor clients that our project managers and contractors are renovating those properties for.   Keith Weinhold (00:32:41) - I want to talk more about how that's actually going the actual track record with that team. But before we do, if we talk bigger picture, let's look at some real numbers on an example property so that one can understand the overall process. On why BR is attractive to investors, and why they can put substantially less money into the deal than they can with what we would call a deal that's already completely done for you.   Keith Weinhold (00:33:08) - Turnkey.   Ken (00:33:09) - Yes, and I like to use a $100,000. It's a nice round number, right.   Keith Weinhold (00:33:16) - Inflation is basically it, but you can still find some.   Ken (00:33:19) - Yes. So an example said hypothetically, if we had a vetted property that was available to be purchased by an investor client, and that appraised value after repairs is estimated to be $100,000, we simply take 75% of that after repair value of $100,000, and we arrive at 75,000. So we work in reverse, in a sense. And if the contractor has estimated that the renovations, labor and material cost is going to be $25,000, 75,000, 75% of the 100,000, -$25,000 in renovation expenses that would leave $50,000. So the actual purchase price of the property would be $50,000 plus $25,000 in renovations. So the investors approximate all in is $75,000. That doesn't take into consideration title company fees, homeowners insurance. We encourage all of the investor clients to get a six months builder's risk policy from one of our sources that we use here locally, but of course, all of the investor clients are free to use or choose whomever they'd like to.   Ken (00:34:53) - So the property is purchased for 50,000. The renovations, which are high quality, are done for 25,000. So now the investor is all in for $75,000. Now we're at that second stage, and many times the renovations are completed before the property is rented. So though that second and third are kind of interchangeable, sometimes we the property's refinanced before it's rented, sometimes it's rented before it's refinance. So in a perfect world, the property has been rented to a client. So if the client's all in for $75,000 and we have what we created, our own 1% rule of thumb. So if the investor is all in for 75,000 and the numbers are still based on renting it for maybe 1% of the value. So we find that our rent versus price return is more than 1%. So in many cases we blow that 1% out of the water. We're talking about the.   Keith Weinhold (00:36:01) - Monthly rent being 1% or greater of the overall value or purchase. Price of the property.   Ken (00:36:06) - Yes, sir. That's true. That's correct. So after the property is rented for, let's say, $1,000 per month.   Ken (00:36:15) - Now it's time to get the property appraised. We do have lending partners that are very experienced with investment refinancing, whether it's conventional or whether it's DSC or refinancing. So now the appraiser comes out to the property after the investor client has made loan application. The investors appraiser comes out and voila, the property is totally renovated. It's rented out. The appraiser appraises the property for $100,000 plus or minus. It may appraise for 95, it may appraised for one T, and so on, so forth. So what happens with the investment refinancing the loan to value or LTV is usually 75%. It's not typical for the lender to refinance at 80% or 85% of the refinance. But with investment financing, refinancing nowadays is typically 75%, so the praise is for 100,000. The lender lends 75% of the 100,000, which is 75,000 on the refinance. So now the investor who has paid cash or possibly obtained a hard money loan or private financing in order to purchase the property, their coffers are replenished with it. 75,000 were either the hard money or the private.   Ken (00:37:42) - Long is paid off, and the investor now has a property that they've refinanced for 75,000. That's worth 100,000. But the key is now they've refinanced and they're at that final, or now they're able to repeat the process, rinse and repeat, re-up whatever you want that are to me. But it basically means you can reuse that $75,000 again to purchase your second property. Third property, you're able to scale quickly or pay off the hard money lender. And the hard money lender says, hey, I don't need this $75,000. Do you own it again to buy property number two? We're property number three. And it just goes on. And I'd like that word that to use key efficient.   Keith Weinhold (00:38:28) - Right. Because in at least one of the scenarios you described there, you would have no money left in the deal and 25% equity in the property.   Ken (00:38:37) - That is correct because even though the investor is all in for 75,000, that new roof, the new windows, the new luxury vinyl plank flooring, the new HVAC system and so on, so forth.   Ken (00:38:53) - Those improvements cause to happen is called force appreciation. It's worth more than $75,000 because of all of the improvements that have been made to $25,000 to new light fixtures, the pretty paint color, the new mailbox, the landscaping. So we found that many of the houses that we offer, they once were the ugly ducklings of the neighborhood. Now they're the beautiful swans of the neighborhood, and they're the homes and houses that people flock to that they prefer to living.   Keith Weinhold (00:39:30) - Yeah. So we're talking about some of those rehabs you might LVP the floor do a kitchen fluff up. By that I mean maybe you're saving and painting the cabinets, but replacing the countertops, new light fixtures, perhaps keeping bath tile in place, but glazing it and then bringing everything to code?   Ken (00:39:47) - Yes, sir. That's absolutely correct. And we do have a really nice design for our properties. We use really nice neutral colors when it comes to the tile, to the paint, the flooring, the vent hood color, so on, so forth.   Ken (00:40:02) - And you mentioned code enforcement, which we had excellent relationships with the Memphis Shelby County Code Enforcement officers, whether it comes to the electrical inspection, plumbing inspections, what have you, we have really good relationships with those government officials.   Keith Weinhold (00:40:20) - You might want exotic colors for your own home, but in a rental property you want to go neutral. It can take a while to rent a purple kitchen. Now talk to us about the the timeline to rehab and refinance a property. How many months or days does that take? And I'm looking for an not an optimistic scenario, but a realistic scenario and a real life track record of what you've done. Because I've known that our followers have bought a number of properties from you.   Ken (00:40:49) - Yes, our average turnaround time right now is approximately 90 days. The quickest turn that we've ever done from acquisition all the way to the final stage of refinancing was 32 days. But that particular property there was the scope of work of $15,000. It was really clean. Okay, already had a new roof, the AC system was already top knots, so there was just very few things that had to be delivered.   Ken (00:41:21) - But on average it's about 90 days from start to finish. And in this part of the country the weather's quite nice, especially during the summertime. It's very hot, but we are hit occasionally in the wintertime with snow and ice, and it paralyzed the city of Memphis because we're just not equipped the way the northeast is and some other parts of the country when it comes to snow and ice. So we push back our estimated time frame to complete a Berkey property during the winter months to about 120 days. But our average is 90 days, and we tend to we like to under-promise with the 90 days, but we may hit our target in 75 days or 80 days, and we just recently had some properties that we should be able to smash the all time record of 32 days, where we may be able to get from a buy to refinance done, and maybe 21 days.   Keith Weinhold (00:42:21) - Wow. That's the result of a well refined system. And I would submit to most any listener to try to do that across state lines or even in your own home market, as you're trying to manage contractors and codes and inspectors and appraisers and lenders and everything else, you're going to join us with our investment coach narration, co-hosting Gre's live virtual event.   Keith Weinhold (00:42:47) - Alex, a little bit more about what one can expect there. Attending the live virtual event to learn more about what.   Ken (00:42:54) - One can expect is that we will have, I guess, actual numbers on properties that are available, scopes of work, rental amounts that are based on our studies with the data that section eight provides, as well as the local market rents for cash paying tenants. So I do want to make it clear we do have cash paying tenants as well. But we do offer to the investor clients a choice. If we have a four bedroom property, for example, that section 8th May possibly pay 1700 a month for, and then all of a sudden we get a cash paying tenant that's willing to pay 1600. We present the information to the investor to say, hey, would you rather hold out for the $1,700 section eight tenant? Or would you rather go with the $1,600 cash flowing ticket that works at Blue Oval City, the electric vehicle plant that's on the outskirts of Memphis, about 30 miles outside of Memphis at the end.   Ken (00:44:01) - Who knows? Real soon. It was just announced yesterday that X, I and Elon Musk, they've chosen the city of Memphis to be the headquarters for the world's largest supercomputer. So we're looking forward to the benefits and economic boom that that's going to add to the Memphis market.   Keith Weinhold (00:44:23) - All right. So we've got some economic drivers behind this. Learn more about vetting tenants. Berkey and importantly, the value added here. By bringing that team, especially those contractors that are being managed for you with the Berkey join Jerry's live virtual event. It's where you can attend live in real time. You can ask questions if you wish that way, and you can do it all from your own home. Gree investment coach extraordinaire Naresh is going to co-host it along with my guest Ken. Here it is free to attend free learning and if you wish, expect a buying opportunity for property conducive to the BR. Often single family homes two, three and four bedroom properties in Investor Advantage Memphis, you'll learn which properties are right for this and which ones are not.   Keith Weinhold (00:45:10) - Attend tomorrow night it is Tuesday the 25th at 8:30 p.m. eastern, 530 Pacific. Attend tomorrow and sign up now at GR webinars.com. You can do it right now while it's top of mind for our live event that is at Gray webinars.com. Hey, it's been great having your insight. Thanks so much for coming on the show today.   Ken (00:45:33) - Thank you. You're welcome.   Keith Weinhold (00:45:40) - Between last year and this year, more followers have bought from this provider in this system than any other in the entire nation. Strong deals with less out of pocket for the investor. And maybe you don't prefer a section eight tenant. You can ask about that during the virtual event. And again, what was I saying here last week? This is the event that's a bigger deal than Olympic handball. Really though I would like for you to attend. This is entry level housing. So you're going to own a scarce asset that everyone wants. Expect to be in for a little of your own skin in the game, and you'll own a leveraged asset of tangible value that down the road.   Keith Weinhold (00:46:27) - Demographics say that people will desire to first rent from you and then later buy from you. If you think that it can benefit you and you like to learn, then I'd really like you to attend tomorrow night. I invite you Tuesday the 25th at 8:30 p.m. eastern, 530 Pacific. Register free now at Gray webinars.com. Until next week. I'm your host, Keith Wild. Don't quit your day dream.   Speaker 5 (00:46:58) - Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get Rich education LLC exclusively.   Keith Weinhold (00:47:26) - The preceding program was brought to you by your home for wealth building. Get rich education.com.  

StartUp Health NOW Podcast
A Masterclass with the Founder of One of the Great Success Stories in Health Innovation

StartUp Health NOW Podcast

Play Episode Listen Later Jun 14, 2024


Virta Health is one of the greatest success stories in health tech today. Join us for an insightful StartUp Health NOW episode featuring Sami Inkinen, the visionary CEO & Founder of Virta Health, a pioneering company focused on the reversal of Type 2 diabetes. In this Masterclass, originally recorded in front of a virtual audience of entrepreneurs in the StartUp Health community, Inkinen – also a member of the community – shares his journey and the innovative strategies behind Virta Health's success. Inkinen's impressive background includes co-founding Trulia, leading it to a successful IPO and eventual sale to Zillow Group. At Virta Health, he's raised $366M and achieved a $2B valuation, with the company recognized as a TIME100 Most Influential Company in 2023. Beyond his business acumen, Sami is a world-class athlete and health advocate, known for his rowing expedition to raise awareness about diabetes. In this episode, Inkinen delves into: The biggest surprises he faced as a health tech founder Balancing his roles as CEO, father, and husband The strategic planning rhythms that drive Virta's mission His personal journey, from existential crises to global health impact As is typical of members of the StartUp Health community, Inkinen is generous in sharing his wisdom. Tune in to learn from his experience and gain valuable insights into leadership and achieving sustainable product-market fit in the digital health industry. Innovating in Alzheimer's disease? Learn how you can join our new Alzheimer's Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

GrowthCap Insights
Ironman and Bold Entrepreneur: Virta Health's Sami Inkinen

GrowthCap Insights

Play Episode Listen Later Jun 12, 2024 27:13


In this episode, we speak with Sami Inkinen, the Founder and CEO of Virta Health. Virta is an online specialty medical clinic that reverses type 2 diabetes safely and sustainably, without the risks, costs, or side effects of medications or surgery. Created in 2014, Virta's innovations in nutritional biochemistry, data science, digital tools, and clinical expertise are shifting the diabetes treatment paradigm from management to reversal. Before Virta, Sami was a Co-Founder of the leading online real estate marketplace Trulia. He also previously worked for top companies including Microsoft, McKinsey, and Nokia. Sami is also an endurance athlete.  Sami and his wife rowed from California to Hawaii—2,750 miles, completely unsupported. He is also a triathlon age group world champion and 8 hour 24 minute Ironman with seven Hawaii Ironman finishes. I am your host RJ Lumba.  We hope you enjoy the show.  If you like the episode click to follow.

Tech Nest: The Real Estate and Tech Show
Brokerage-As-A-Service for Residential Real Estate Agents with Stephen Capezza, President at Side

Tech Nest: The Real Estate and Tech Show

Play Episode Listen Later Jun 6, 2024 29:39


This week's engaging interview is with Stephen "Capz" Capezza, President of Side. Stephen shares his journey in real estate and provides a deep dive into Side's unique brokerage-as-a-service model. Side is a true pioneer in the real estate brokerage space as the only brokerage-as-a-service platform. The success of this platform can be seen based on the industry recognition many of their agents have achieved, including lists from Real Trends. Stephen shares his experience and what he's witnessed throughout his decade-plus tenure, leading real estate technology teams, the trends that have come and gone, and what's needed now for brokers to be successful. Tune in for an enlightening conversation about the future of real estate for agents and brokerages. More about Stephen and SideSide is the pioneer and the industry's only real estate brokerage-as-a-service platform that empowers the very best agents, teams and indie brokers to create and grow their own companies — without the time, cost or risk of operating a brokerage. Unlike consumer-facing brokerage brands, Side works behind the scenes to provide our partners with time-saving technology and premier support services. This way, they're free to focus on what matters most: serving their clients and communities.Agents partner with Side to help them create a company and act as that company's brokerage of record and back-office support. The companies that make up Side's network are locally owned and operated boutiques that are empowered with the full resources of a national brokerage.Stephen 'Capz' Capezza is President of Side. He has significant industry experience, and a deep understanding of the specific needs of the top-producing agents and teams Side partners with. Capz has decades of experience managing high-impact sales and customer success teams. Before Side, Capz was at Zillow Group, where he served as senior vice president of business operations. In this role, he oversaw Zillow Premier Agent, which connects consumers searching for homes on Zillow with real estate professionals. Zillow Premier Agent serves over 150,000 agents nationally and generates over $1.2B in revenue. Capezza joined Zillow in 2015 following the company's acquisition of Trulia, where he spent two years leading Trulia's San Francisco sales and operations teams.Connect with Stephen on LinkedInFollow Side on TwitterCheck out Side

Patty's Playhouse
Flat Fee Services & What Do I Get?

Patty's Playhouse

Play Episode Listen Later Jun 4, 2024 44:00


We offer Flat Fee Services$495 and you get in to the MLS and all of the big portals: Zillow, Trulia, Realtor.comYou also get a Realtor to negotiate for you. Often, flat fee brokers won't negotiate for you. You have to negotiate.We offer a la carte because not all commissions are for everyone and we believe it puts people off thinking they are giving "away" alot of their profit on the sale and they don't understand where the money goes... We help you make more by keeping more! Get bonus content on Patreon Become a member at https://plus.acast.com/s/pattysplayhouse https://plus.acast.com/s/pattysplayhouse. Hosted on Acast. See acast.com/privacy for more information.

Forward Guidance
Jack Ryan on The Housing Cartel That's Stifling The American Economy

Forward Guidance

Play Episode Listen Later May 28, 2024 74:39


Forward Guidance is sponsored by VanEck. Learn more about the VanEck Morningstar Wide MOAT ETF (MOAT) at https://vaneck.com/MOATFG. Jack Ryan's book: https://www.simonandschuster.com/books/Bringing-Adam-Smith-into-the-American-Home/Jack-Ryan/9798888451946 Follow VanEck on Twitter https://twitter.com/vaneck_us Follow Jack Farley on Twitter https://twitter.com/JackFarley96 Follow Forward Guidance on Twitter https://twitter.com/ForwardGuidance Follow Blockworks on Twitter https://twitter.com/Blockworks_ __ Timestamps: (00:00) Introduction (01:01) The Residential Agency Brokerage Business Is “The Largest Cartel In The U.S.” Argues Jack Ryan (17:31) Is This Legal? (22:54) Role of Multiple Listing Services (MLSs) (28:02) Zillow's Business Model (34:54) VanEck Ad (35:34) Rex's Plans To Go Public Disintegrated After Material Slowdown In Business Upon Zillow Change (39:09) Long And Short Ideas If Brokerage Fees Were To Go Down (43:56) If Brokerage Is Such A Good Business, Where Are All The Excess Profits? (48:10) How Zillow's Business Decision May Have Impacted Rex Homes (53:41) Rex's Lawsuit Against Zillow, NAR, and Trulia (01:05:25) National Association of Realtors (NAR) Has A Grip On Washington DC (01:11:29) Closing Thoughts On Strength Of U.S. Housing Market __ Disclaimer: Nothing discussed on Forward Guidance should be considered as investment advice. Please always do your own research & speak to a financial advisor before thinking about, thinking about putting your money into these crazy markets.

DealMakers
Sami Inkinen On Building Two Billion-Dollar Companies, Raising $360 Million For The Second To Reverse Type 2 Diabetes

DealMakers

Play Episode Listen Later May 26, 2024 33:40


When it comes to building a billion-dollar company, doing it once might be considered luck, but doing it twice is a testament to skill and perseverance. Sami Inkinen, the entrepreneur behind two successful ventures, shares his journey from humble beginnings on a Finnish farm to founding companies like Trulia and Virta Health. Sami has raised funding for Virta Health from top-tier investors like Tiger Global, Sequoia Capital Global Equities, and Caffeinated Capital.

DealMakers
Sami Inkinen On Building Two Billion-Dollar Companies, Raising $360 Million For The Second To Reverse Type 2 Diabetes

DealMakers

Play Episode Listen Later May 26, 2024 33:40


When it comes to building a billion-dollar company, doing it once might be considered luck, but doing it twice is a testament to skill and perseverance. Sami Inkinen, the entrepreneur behind two successful ventures, shares his journey from humble beginnings on a Finnish farm to founding companies like Trulia and Virta Health.

Killing It In Real Estate
How to run a 15 million dollar business - with Kyle Whissel | |Ep.95

Killing It In Real Estate

Play Episode Listen Later May 22, 2024 38:18


Welcome back to the Millionaire Real Estate Podcast! Today, we sat down with special guests Kyle Whissel to discuss How to run a 15 million dollar business   Kyle has been in the real estate industry in San Diego since 2002 when he purchased his first investment property. Since then, he's worked in all aspects of the industry including property management, commercial real estate (apartments and retail), investing, distressed sales (REO & short sale), flipping and residential real estate. He is the CEO and team leader of Whissel Realty Group brokered by eXp Realty. He has three locations throughout San Diego County including Santee, San Diego, and Carlsbad. They've been recognized as the #1 real estate team in the County by The Wall Street Journal and the #6 team in the state by Trulia and Zillow. Thier team approach has allowed them to help a large number of clients while still treating every client like they're our only client. - This episode is sponsored by CanZell Realty. CanZell is one of the fastest-growing virtual/hybrid companies with a focus on providing local leadership, revenue share opportunities, and top technology for agents. Learn how you can keep more of your commission and sell more real estate at joincanzell.com - Join CanZell HERE: https://joincanzell.com/

Top of Mind
Growing an Iconic Real Estate Brand with Ginger Wilcox, Better Homes & Gardens Real Estate

Top of Mind

Play Episode Listen Later May 8, 2024 27:15


In this episode of the Top of Mind podcast, recorded live at HousingWire's The Gathering conference, Mike Simonsen sits down with Ginger Wilcox, President of Better Homes & Gardens Real Estate, to talk about her plans to grow the iconic international brokerage in a challenging market. Ginger shares insights into how they're preparing their agents for what the future holds, why their size and scale helps them weather storms in the market, and the recommendations they're giving home buyers to help them navigate and succeed. She also weighs in on AI and how technology is changing the consumer experience in real estate. About Ginger Wilcox Ginger Wilcox is the President of Better Homes and Gardens® Real Estate and is responsible for the strategic growth and operations for the BHGRE global network of more than 12,000 affiliated brokers and independent sales associates and approximately 420 offices across the United States, Canada, Jamaica, the Bahamas, Australia, and Turkey.  Ginger has held prominent leadership roles spanning real estate technology, brokerage, and transaction services. She has a proven track record of developing and growing unique brands in the industry, having served as Head of Industry Marketing and Relations for Trulia, an online real estate marketplace, where she focused on go-to-market strategies, marketing innovation and digital engagement.  Before stepping into her current role, Ginger served as CEO of RealSure, the joint venture between Anywhere and Home Partners of America that developed innovative solutions to reduce friction in residential real estate transactions. Before RealSure, Ginger was Chief Experience Officer at Homepoint, a leading mortgage lender that, under Ginger's strategic direction and brand building efforts, grew into the third largest wholesale mortgage lender and the tenth largest non-bank mortgage lender in the United States with over 400,000 customers. Resources mentioned in this episode: Ginger Wilcox on LinkedIn Better Homes & Gardens Real Estate Mike Simonsen on LinkedIn Altos Research Featuring Mike Simonsen, President of Altos Research A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets. Follow us on Twitter for more data analysis and insights: Altos on Twitter Mike on Twitter About Altos Research The Top of Mind Podcast is produced by Altos Research. Each week, Altos tracks every home for sale in the country - all the pricing, and all the changes in pricing - and synthesizes those analytics to make them available before becoming visible through traditional channels. Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How To Use Market Data to Build Your Real Estate Business.

The Extra Mile - The Official Charity Miles Podcast
Sami Inkinen - Reversing Type 2 Diabetes

The Extra Mile - The Official Charity Miles Podcast

Play Episode Listen Later Apr 11, 2024 50:39


Sami Inkinen is the Co-Founder and CEO of Virta Health, which is reversing type two diabetes through nutrition, lifestyle change, and a new standard of medical care. Prior to Virta, Sami was the Co-Founder and COO of Trulia, which many of you probably used to find a house or apartment. Sami took Trulia public and then sold it to Zillow. Sami is also an Ironman Age Group Champion and all-around world-class endurance athlete. To raise awareness about the dangers of sugar and its connection to diabetes, Sami and his wife rowed from California to Hawaii—2,750 miles, completely unsupported.  I've been personally lucky to know Sami for over ten years now.  I was introduced to Sami through the Global Good Fund, a fellowship program for social entrepreneurs.  Sami became my mentor through GGF, and has always been generous with his time and insight whenever I need it through the years. I've wanted to record this interview for a long time. Big thanks to Sami for sharing so much with us. #EveryMileMatters!

Creating Wealth Real Estate Investing with Jason Hartman
2124: Interest Rate Hikes, Zillow Accuracy, Most Market Values Still Low & More with Elisabeth & Jason

Creating Wealth Real Estate Investing with Jason Hartman

Play Episode Listen Later Mar 1, 2024 46:38


This Flashback Friday is from episode 842 published last Jun 12, 2017. Client and fellow podcaster, Elisabeth Embry joins Jason to discuss the importance of coming to the live events, finding the true value of your properties and what happens when interest rates rise and inventories are low. The upcoming Venture Alliance and Oklahoma City Property Tour and Jason Hartman University Live events are a great way to meet like-minded people who are income property investors. You can share your creative ideas with Jason or any of the investment counselors at these events and there are tried and true professionals who share their real life experience on the panels. Go to JasonHartman.com/Events and sign up today. Key Takeaways: 3:26 In a booming real estate market nobody is making money if they don't have any inventory to sell. 7:01 The quality of properties lowers when property inventories are limited. 9:57 Puerto Rico, are the tax breaks worth the risk? 16:30 Zillow could be getting sued for their Zestimates. 23:40 A Trulia article states houses haven't reached the pre-recession peak. 27:40 To see properties that make sense come to the Oklahoma Property Tour and Jason Hartman University Live Event. 30:45 Will there be three rate hikes by the Federal Reserve in 2017? 35:48 Sarbanes-Oxley had very little effect on Wells Fargo thievery. 40:49 If you are a Jason Hartman client and want to contribute to a mutual project or goal contact your investment counselor. Mentioned in this episode: Renter's Warehouse - Get 3 free months of property management with this link. Jason Hartman Venture Alliance Mastermind Hartman Education The Jetsetter Show Women Investing Network   Follow Jason on TWITTER, INSTAGRAM & LINKEDIN Twitter.com/JasonHartmanROI Instagram.com/jasonhartman1/ Linkedin.com/in/jasonhartmaninvestor/ Call our Investment Counselors at: 1-800-HARTMAN (US) or visit: https://www.jasonhartman.com/ Free Class:  Easily get up to $250,000 in funding for real estate, business or anything else: http://JasonHartman.com/Fund CYA Protect Your Assets, Save Taxes & Estate Planning: http://JasonHartman.com/Protect Get wholesale real estate deals for investment or build a great business – Free Course: https://www.jasonhartman.com/deals Special Offer from Ron LeGrand: https://JasonHartman.com/Ron Free Mini-Book on Pandemic Investing: https://www.PandemicInvesting.com

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20VC: Startups Only Fail When Founders Stop Trying, Why the Two Weeks Following Our IPO Were the Worst of my Life & Why Tieing Your Identity to Your Company is the Most Dangerous Thing and How to Avoid It with Sami Inkinen, Co-Founder & CEO @ Virt

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Feb 28, 2024 61:30


Sami Inkinen is the Co-Founder and CEO of Virta Health, the company reversing type 2 diabetes. Before Virta, Sami was the Co-Founder of Trulia, steering the company to a successful IPO and its eventual sale to Zillow Group. Outside of the boardroom, he launched Fat Chance Row, a daring venture to row 2,750 miles across the Pacific, unsupported with his wife, rowing 18 hours straight per day. In Today's Episode with Sami Inkinen: 1. From Farm in Finland to IPO Founder: Relationship to Money How did Sami's humble upbringing on a farm in Finland impact his early mindset and ambition? How does Sami analyze his relationship to money today? How has it changed over time? Why was the two weeks following Trulia's IPO the worst two weeks of his life? 2. The Secret to Marriage: Rowing 2,750 Miles Together: What are some of the biggest lessons on marriage Sami has from spending 45 days rowing the Pacific with only his wife for company? What was their single biggest argument over the 45 days? What did Sami learn from it? Sami worked with his wife, what are the biggest pros and cons of working with your spouse? Would Sami recommend it? What does Sami believe are the core fundamentals that underpin the best marriages? 3. The Secret to Parenting: The Regret of Delegation: What is Sami's biggest regret when it comes to parenting? How does Sami think about what it means to be a great father today? How has that changed? How did Sami's relationship with his wife change when they had kids? 4. Relationship to Identity: Why does Sami believe tieing your identity to the company, as a founder, is so dangerous? How does Sami advise on creating multiple personas to prevent this? Why does Sami believe that all the best founders are addicts to some extent?

Sit Down Startup
Trulia's Founder; product-market-fit journey with Sami Inkinen

Sit Down Startup

Play Episode Listen Later Feb 8, 2024 42:49


In the latest episode of Sit Down Startup, uncover Sami Inkinen's entrepreneurial journey, [00:11:28] beginning with how seizing the opportunity in his 20s set the stage for a phenomenal career. Sami shares his groundbreaking strides in [00:19:51] revolutionizing residential real estate with interactive maps, helping Trulia achieve an unparalleled product-market fit. Venturing into health tech, [00:36:53] Sami discusses Virta Health's mission to reverse diabetes through nutrition, not pharmaceuticals. This episode is nothing short of a masterclass in unwavering commitment, diving headfirst into entrepreneurship, and fostering a genuine passion for success in work. Host Adam O'Donnell steers this insightful conversation to inspire and equip startup founders on their journey to market fit.Apply to join the Zendesk for Startups program and use Zendesk free for six months. Provide your customers with exceptional customer experiences from day one: https://www.zendesk.com/lp/startup-partner/?ref=gen&partner_account=0016R00003GUn7OQAT

Screenwriters Need To Hear This with Michael Jamin
117 - TikTok Star Mackenzie Barmen

Screenwriters Need To Hear This with Michael Jamin

Play Episode Listen Later Jan 24, 2024 57:35


On this week's episode, I have TikTok Star Mackenzie Barmen. We talk about what she has already accomplished in her very short time in LA, as well as some of the projects she has planned for the future. There is so much more so make sure you tune in.Show NotesMackenzie Barmen on Instagram: https://www.instagram.com/mackenziebarmen/Mackenzie Barmen on TikTok: https://www.tiktok.com/@mackenziebarmen?lang=enMackenzie Barmen on YouTube: https://www.youtube.com/channel/UCAP_cFPc2fqGTe50YhOlkDg/videosMichael's Online Screenwriting Course - https://michaeljamin.com/courseFree Screenwriting Lesson - https://michaeljamin.com/freeJoin My Newsletter - https://michaeljamin.com/newsletterAutogenerated TranscriptMackenzie Barman:There's a part of me that worries on some level all the time, but then there's a stronger part of me. I think that's pretty delusional in a good way, that I'm like, no, I am certain that I'm supposed to do this, and I just can't falter. I just, I'm doing,Michael Jamin:You're listening to, what the Hell is Michael Jamin talking about? I'll tell you what I'm talking about. I'm talking about creativity. I'm talking about writing, and I'm talking about reinventing yourself through the arts.Hey everyone. Welcome back to another episode of, what the Hell is Michael Jamin talking about? Well, I'll tell you what I've been talking about. If you've been listening to any number of my podcasts or by social media, I've been saying the same thing a lot. I've been saying, if you are an aspiring whatever, if you're an actor or a writer or performer, put your work out there. Just start doing it, and the more you do it, the better you get. And then my next guest is someone who did just that and is doing that, and I discovered her maybe a year or two ago, and we're going to talk, and she's big. We're going to talk to her about her journey here. Mackenzie Barman, thank you so much for coming here. Lemme tell you when I first found you, and then you'll Yes, please. Then we'll tell you were doing a bit, it was a piece on you were reciting nursery rhymes, and you playing two characters.You generally will talk about this, but you generally do two characters have, and you're both, and usually it's kind of a sweet and naive version of you. And then there's kind of a meaner more, not sinister, but cynical. And I guess she puts you in your place. She's a little, and she wants up making you cry a lot. And so the sweet one was talking about nursery rhyme, and the other one was telling you, you're so naive, you have no idea what these nursery rhymes are about. And so that blew up and that's how I found you, and it was really funny. I loveMackenzie Barman:It. Thank you.Michael Jamin:Well, tell me, what is this? So you're huge on TikTok, you have almost 3 million followers, which isMackenzie Barman:AlmostMichael Jamin:Huge. I've written for shows that haven't been seen by anywhere near 3 million people. So you have a giant following, but tell me, so why did you start doing this?Mackenzie Barman:Well, I was an actor in the pandemic, and I didn't really know what to do with myself. And so everyone was on TikTok for fun. That was when TikTok was really blowing up, and I kind of just decided to start making videos and then not taking it seriously at all. But then I was like, well, it gives me a kind of a platform. And no one was really using it like that yet. But I started to see some sketches pop up and I was like, huh, or viral videos, whatever. And then I ended up just at random seeing somebody write about a nursery rhyme in a Facebook status. And I was still using Facebook, which I don't, and I was like, oh. And I learned in that moment what that nursery rhyme meant. So I just on a whim made that firstMichael Jamin:Video. So that was one of your first videos?Mackenzie Barman:Yeah, it was one. I did a whole series of those ones. So I did it and I just kind of improvised it. And the next morning I woke up and it had gone kind of viral, and so I made another one, and then I made another one and they kind of just blew up. And so, yeah, it was kind of random.Michael Jamin:But your intention, it was boredom or was it, you said you wanted to have a platform. What was your goal?Mackenzie Barman:Well, it was a little bit out of boredom, but it was more so like, well, let me put myself out there. And I used to go to a lot of casting director workshops and when I lived in New York City, and they would always say the same thing when YouTube was really big, make your own web series, put yourself out there, all that stuff. And so that's always been in the back of my mind, and I've always kind of considered myself a multihyphenate. I also shoot and direct and all that stuff, so I was like, I need to do that. So that's why I've always kind of focused on acting, being the primary thing in my videos. Let's get to that.Michael Jamin:Yeah, I was going to say, it's really smart. You show a range. I mean, you have, like I said, the sweet side, and then the other side is, and sometimes you play well, you're always playing characters, but to me it's smart. You're showing your range as an actor.Mackenzie Barman:Yeah.Michael Jamin:What do your reps have to say about all this?Mackenzie Barman:They love it. I actually got my managers through TikTok, they found me and oh myMichael Jamin:God, really?Mackenzie Barman:I had already had voiceover representation through my agency, but I didn't have a manager or anything. And I met my manager, Rachel. I loved her right away. And they love it, and they love the content and that it's acting first and the series and all that.Michael Jamin:So they give you any feedback or No, they just like, we love it.Mackenzie Barman:No, not really. They just let me roll with it. Yeah.Michael Jamin:Interesting. And then what other opportunities have come from all this?Mackenzie Barman:Gosh, well, one of the coolest things is the relationships that I've built with other creators, especially actor creators. And you just kind of know when you vibe with some people or when I watch certain people, I'm like, I know our brains work the same way. So I seek those people out to become, I love getting to know the people that I admire. It's cool to meet people talent first, and then it's doing a play with somebody. IMichael Jamin:Know you collaborate with people sometimes. I've seen some of those videos you've done.Mackenzie Barman:I've done a couple. I'm going to be doing more now that I'm in LA and with a lot more people. But that's been a really cool thing that's come from this. DidMichael Jamin:You start this in New York your first three years? Yeah. Oh, really?Mackenzie Barman:Okay. Yeah, I just moved to LA a few weeks ago. I was in New YorkMichael Jamin:City. Oh, when you said you changed your apartments, I assumed you were moved, okay. From in la, but you're Oh, you're, well, welcome to la. Okay. Thank you. Wow, this is a big adjustment for you. So what prompted you to move to LA then?Mackenzie Barman:Well, my managers are out here, and since TikTok, I've really, it's funny. I was always kind of like, I wanted to really be such a chameleon and not hone in on any one thing. I didn't want to just do comedy. I didn't want to just do drama. But now with TikTok, it's really pushed me more into comedy, and I've found that I really do love it. So out here, there's so many comedy opportunities, and I'm going to be doing part of a live show on December 10th, and just being, I just needed to be out here.Michael Jamin:Okay. So how did you get, you've only been here for three minutes, so how did you get this live show already?Mackenzie Barman:Through a friend of mine, actually, through social media. Someone you, ohMichael Jamin:My God, so smart. I'm always yelling at people. They're like, do I have to be in la? I'm like, well, this is where everyone is. I mean, why would you know? What were you doing? Were you doing a lot of theater in New York?Mackenzie Barman:Yeah, so I did a lot of regional theater. I did an off-Broadway musical, and then when the pandemic happened, I was really trying to shift into more TV and film work. I really wanted to be on tv. I still do. That's really my big focus is to be on tv, be in movies. But I was kind of transitioning and doing the casting director workshops and doing all those things, and then the pandemic hit. But yeah, mostly theater. I'm a theater girlMichael Jamin:Now. Did you study, where have you studied? Did you study in college? Where did, yeah,Mackenzie Barman:I went to a SUNY school and I loved it. I went to SUNY Potsdam in upstate New York, and I studied theater and theater education. I didn't really start doing plays until high school and in high school. SoMichael Jamin:You're from New York?Mackenzie Barman:Yeah, I'm from New York. FromMichael Jamin:New York, okay.Mackenzie Barman:Yeah, born and raised, upstate New York, near Albany. And then, yeah, I moved down to the city to be an actor and do all that. Right.Michael Jamin:Wow. You've only been here three weeks and so much has already happened for you already.Mackenzie Barman:What do you think? Yeah, I'm trying.Michael Jamin:What do you think It's a culture shock. What do you think?Mackenzie Barman:Right now, I'm in my lust for life extrovert phase where I'm like, because a homebody pretty much, I'm an extroverted homebody, so I like to be home a lot. But right now I'm just trying to be out a lot, meet people that I've, and just kind of be really social,Michael Jamin:Been amazing. How did you get into play? Okay, you moved here. Did you stay with a friend when you found your, how did, because I'm telling people come out. How did you do it? How didMackenzie Barman:It was a pain? So I visited last August, and I stayed with one of my managers. Actually, I crashed at her place. I went a couple different places, but she's the best. I love her. And they're in the West Hollywood area, so it's really the only place I know. So that's where I am now. I'm in West Hollywood. And then I looked at a couple apartments when I was here, but I really didn't know where I was. I kind of did, but I don't really know. And then, so I just, Zillow and Trulia, and I ended up finding this apartment on Trulia, and I had a couple of friends come look at it and FaceTime me,Michael Jamin:And it was good enough.Mackenzie Barman:I was like,Michael Jamin:And then Did you drive here? YouMackenzie Barman:Flew here? I drove,Michael Jamin:Yeah. That's how you do it. Did your car. Wow. Now tell me, when you start posting, these are thought out, these videos you make, how much time do you spend a day making, and how many times do you post a day?Mackenzie Barman:It's really funny. I usually post once a day at most. I really should try to post once a day at least. It's usually every two or three days. Oh, really? Yeah. But I've been kind of busy, but it was once a day when I was doing the nursery rhymes, but I kind of got a little burned out, I think.Michael Jamin:Yeah, you do get burned out. It'sMackenzie Barman:A lot. It's a lot. It's a lot. Yeah. But I don't write anything beforehand. I improvise everything, but I kind of write it in my head as I go, and I have a loose idea going into it of if it was a nursery rhyme or something, I would have to research and have the facts ready. I would do that research beforehand and then kind of reference it as I improvised it. But for the character stuff, it's all kind of, they kind of just take over. I take a backseat,Michael Jamin:But you must edit some stuff out, or no, is everything what you say goes in?Mackenzie Barman:Sometimes if I say something and then I'm like, even if it's improvised, I'm like, huh, you know what? I think I want to tweak that and put the intonation somewhere else, or put a micro look or an eyebrow raise kind of somewhere else. I'll redo it. But most of the time it's my first take, honestly.Michael Jamin:So, okay. I was going to ask you where you're editing it because you're like this, you're holding it, and you do your one line, and then you turn around and do the other line, and thenMackenzie Barman:I swap. Yeah.Michael Jamin:So you're not even editing it?Mackenzie Barman:No, because I shoot in the app, unless it's Snapchat filters, which a couple of my characters are Snapchat filters, in which case I'll film them. It used to be that if I was doing the Snapchat filters, I would just shoot one character as a monologue and then post that. But then with my Danny and Bab series, this new, these characters, I haveMichael Jamin:The ugly babies that you post.Mackenzie Barman:They're adults. Okay. I just, I'll pull up his filter, shoot his line, save the video, switch the filter, do her response.Michael Jamin:I'm surprised you can't even remember what you just said. You know what I'm saying? With the last character just said,Mackenzie Barman:Yeah, I don't know. It's just kind of alive in that moment. ButMichael Jamin:Are you thinking in advance, okay, this is going to do well, or this is just what I want to do today? Do you care?Mackenzie Barman:I do care only because I kind of have to care. I feel like it influences so much. Now your numbers and all that stuff, but I also care because I want people to like it. I want people to genuinely have a response to it that's a little deeper maybe than normal. On TikTok scrolling, which I do get a lot. I'll get people being like, wait, this is actually, so peopleMichael Jamin:Are, well, your fans really loved you. I've read some of these comments, and what surprises me is that you interact with pretty much everyone.Mackenzie Barman:I try. I try and they're smart. Okay.Michael Jamin:Why do you try?Mackenzie Barman:Because it, it's weird. It's like this weird, I don't really ever go to anyone's profile or whatever, but I can almost hear the comment in my head, and it almost in that brief moment feels like a conversation's actively happening. So I'm bantering with this person, or I don't know. It's just, it's fun to be engaging. And I've had people respond when I do engage and they're like, oh my God, I can't believe you applied. And that to me is just so lovely.Michael Jamin:It is lovely, but it's so much work on your part.Mackenzie Barman:I know, but I sit and scroll a lot. So it's like part of the package. It's like part of producing the video almost is then the engagement after. And I don't do it as much as I used to, but I do. It depends on what mood I'm in.Michael Jamin:I wonder though. I wonder what you're supposed to do when I started, are you supposed to, I'm not even sure when I get, my page is very different from yours. They have questions for me. They want, as opposed to you. I think they're like your fans, they just want to, and so they'reMackenzie Barman:Just making a commentary on itMichael Jamin:Or something. Well, they really like your show. They like what? You're the fans. And so I just don't know what the rules are. I don't know if you're supposed toMackenzie Barman:Interact yourself. I dunno. And it depends. If somebody does leave a nasty comment or say something mean, which is oddly really rare, don't come from me guys. Don't start. But it's rare. They're pretty good, my, because some people get it bad for some reason, and I don't really get that.Michael Jamin:Yeah, go on. What do you do?Mackenzie Barman:Wait, I've lost my train of thought. WhatMichael Jamin:Was it? You said? Some people come after you and they're mean,Mackenzie Barman:And either I'll completely ignore them or I'll delete it. If it's a needle in a haystack and it's just something mean, I'll delete it. But sometimes I'll respond with sarcasm or I'll make a sarcastic response video, and then it makes it funny. So then it's like, oh, this is actually a joyful experience. But most of the time I'll just ignore them if I do get them.Michael Jamin:And you don't block 'em, you just ignore them?Mackenzie Barman:Yeah. I don't really block anybody unless they're trying to impersonate me, butMichael Jamin:Even, yeah. Wow. You don't even block the haters.Mackenzie Barman:Not usually. There's been maybe two or three.Michael Jamin:Oh, wow. I get more than you do I get more than haters than you?Mackenzie Barman:They don't really come for me. It's weird. I don't know.Michael Jamin:Wow. But now you're putting yourself out there. It's pretty vulnerable. I mean, it may hit, it may not. It may be funny. It may not be. I mean, was that hard at the beginning for you to do that?Mackenzie Barman:Yeah, I think the nursery rhyme videos did so well. Those were just one of those weird viral things where every video was getting a million plus and it was every day. It was just crazy. And now it ebbs and flows so much with TikTok. And now I have more normal numbers, I think. But I definitely do get a little anxious about that. Sometimes I'm like, oh gosh, I thought this video would do better. Or I'll post something out of my norm and then I wake up and it's done really well, and I'm like, oh, and then I'll try to do that again, and then it doesn't do as well. So it's like a flash in the pan thing.Michael Jamin:Do you share it as well on Instagram? I mean, what do youMackenzie Barman:I do, yeah. Yeah,Michael Jamin:Immediately. Same content. You just put it up there.Mackenzie Barman:Yeah.Michael Jamin:Do you put it anywhere else?Mackenzie Barman:Not really. I've put a couple on YouTube. I really need to start utilizing the YouTube shorts because I think where it's at and Snapchat, I need to start utilizing more. I think they're up and coming. They're coming back. You thinkMichael Jamin:So?Mackenzie Barman:They're coming back? I think so.Michael Jamin:How many hours a day or minutes a day do you spend on this?Mackenzie Barman:I would say on average, I probably spend an hour on a video.Michael Jamin:Really? Okay. It's not nothing. It's not nothing.Mackenzie Barman:Yeah. It's not nothing. But it's not like I know some people put in and you can tell some of these videos are gorgeous and the editing is, but since it's just me, it's also a lot harder for me to film outside of my hand, setting up the tripod moving and just a lot more to do. So it's just easier for me toMichael Jamin:Do. Do you have a list of ideas that you keep? And are you running out of ideas?Mackenzie Barman:I always feel like I'm running out of ideas. I always think if a video, especially if a video does really well, I'm like, I'm never going to do this well ever again. But I don't usually keep a list of ideas. Sometimes I'll jot down, I have a bunch of notes, like separate note app ideas. But a lot of the times it's just, if I have the thought, I'll just record it. That's why a lot of the times I look kind of like shit in my videos a little bit, because I film them. Usually my ideas come right in the morning, and so I'll just wake up and film an idea, and then it's, before I've even brushed my teeth or anything, I'm just gross. But it's when, and I just do it.Michael Jamin:And you put it up. It's so interesting. I don't know. Is there a fear? Is there any fear associated? It seems like you don't have any fear at all about this.Mackenzie Barman:I feel like I do. I feel there's a constant anxiety of one. I have imposter syndrome pretty intensely.Michael Jamin:Okay. And who do you think you are? Do you, you're not, is thatMackenzie Barman:I don't come from an industry family or any kind of connections like that. So I'm always like, who am I?Michael Jamin:But they have imposter syndrome too, because their mother and father was, they're famous. So I think they have bigger imposter syndrome than you do. You'reMackenzie Barman:Self made. I'm learning that. I'm learning everyone deals. There was a great Viola Davis interview where she talked about imposter syndrome, and it was great to hear that.Michael Jamin:What did she say?Mackenzie Barman:Just that it never goes away and that she was doing, oh gosh, what was the movie she did with Denzel Washington?Michael Jamin:Oh, was it Fences?Mackenzie Barman:Fences? Yeah. I think it was about fences. And she was talking about she was playing that part and was like, who am I to do this? It may have been that, but she was just talking about that, and I was like, that's really refreshing, because I think I look through rose colored glasses at these celebs sometimes, and I'm like, oh my God. They're so confident. But we're always seeing the best take, and we're always getting, especially as you get more involved in the industry, you start to see that it's all kind of smoke and mirrors. You just have to fake it.Michael Jamin:I read an article yesterday about Brian May from Queen. He said he still has some imposter syndrome, and he's Sir Brian May, and he's like, why isn't they call me, sir?Mackenzie Barman:It's wild. Yeah, it's wild. But that there is fear there. There is that fear of the imposter syndrome of like, oh my gosh, who am I? And it's silly. It's silly. And I know that, butMichael Jamin:Are you monetizing TikTok or no? Yeah. You are? Yeah. In the creator fund?Mackenzie Barman:Yeah. So they have the creator beta program or program beta, whatever it's called. Great. IsMichael Jamin:That effective use?Mackenzie Barman:I dunno, maybe, but I don't dunno. Interesting. It's nice because you can only monetize on content over a minute, and most of my content is over a minute, so it really was a good thing for me. Yeah,Michael Jamin:You'd have to change anything.Mackenzie Barman:Yeah.Michael Jamin:But you have to have a personal account, not a business account. Right? Isn'tMackenzie Barman:That what you maybe? Yeah. I don't know. I don't know.Michael Jamin:Now, in your reps, as I was checking out some of your videos, you are, it's funny that they said this, but they like that you're in character. They like that you're acting. And I was curious, why don't you, or have you thought of, this is me today. I'm not going to act today. This is me. This is, I'm want to table my life. You're not doing that though.Mackenzie Barman:Yeah, no. I've done a couple of videos like that. I've probably done 10 or 12, maybe 20. I don't even know how many I have on my page, but where it's me doing something. But I feel like sometimes it feels like I'm always in a bit, and I don't know if that's being an actor or if it's my own neuroses, but if I am in front of a camera, it's kind of hard for me to be just me, unless I'm doing a podcast and talking to somebody. But if it's me looking at myself on video, I'm always going to be like, ha.Michael Jamin:It'sMackenzie Barman:Difficult for me sometimes. But I do think about that because there is a part of me that really wants to be more like, wait, okay, so here I am as a person. Get ready with me. As I tell you this story, I thought about doing more of those just because it is fun to do that.Michael Jamin:Right? But theMackenzie Barman:Math is always on. I don't know.Michael Jamin:That's more of a you thing. It's so interesting. I wonder, I was going to ask if you feel almost trapped in this persona that you are now?Mackenzie Barman:Yeah. Yes and no. No, probably not. I don't think so. I think I play such a variety of characters on my TikTok.Michael Jamin:Except for yourself. You play characters exceptMackenzie Barman:For you. It's never really me. Definitely the closest one to me. And I think I'm pretty split right down the middle between the dark me and the innocent me in the nursery rhyme videos. And that dynamic is, in a lot of the videos, there's always me and me and whoever else, Chelsea or whoever. But I'm definitely split right in the middle. But if I had to lean, I would definitely lean toward the happy, bubbly me. That's probably the closest to me in any of my videos.Michael Jamin:But not that you should, I'm just pointing out you're not sharing anything really personal or intimate about yourself orMackenzie Barman:No, no. In a weird way, I think that it's like, I don't know. There's a part of me that likes, there admires those celebs that you really don't know too much about Florence Pugh or Jennifer Lawrence. They give you glimpses into their life, their personal life. But there always is this level of mystique to them. And not that I'm trying to be mysterious, but I do think that it in the long run might serve me better as an actor to be more private than to be so human. I don't know. Well,Michael Jamin:It's interesting because it's also like you must know Elise Meyers, because I mean, she's big, but you're up there. I mean, you're not far behind her, and she's more, and it seems like she's doing what she wants to do, but she's more actor and she's more, I guess, personality.Mackenzie Barman:Yeah. Yeah. I love Elise, and I don't know her, but I love her because she's so just herself. She might have self-doubt, whatever. I have no idea. Imposter syndrome and stuff, but she appears and she does speak on things, her iss, and she's just so honest about it. And I do love that. I don't know. I just can't do it.Michael Jamin:Right. Well, you're being authentic or IMackenzie Barman:Can, but yeah, I don't know. It's just tricky. There is that kind of want to keep this, but who is Mackenzie thingMichael Jamin:And what surprising opportunities have come from this or partnerships or relationships or whatever.Mackenzie Barman:I'm trying to think. Besides auditions and stuff.Michael Jamin:So you've gotten direct auditions from this? IMackenzie Barman:Have.Michael Jamin:How did that work?Mackenzie Barman:Well, a lot of the times I'll go through my reps and then my reps will reach out to me, say, oh, you've been actually personally requested for this.Michael Jamin:That's a big deal.Mackenzie Barman:It really is. And I've gotten some callback. I've gotten, most of the time, if I audition for projects like that, I'll get a call back and then go whatever, and then it doesn't happen or whatever for whatever reason. But it's happened, yeah, a few times. But a lot of the time too, I don't know. I really don't know how much, because I get auditions through my agents, a normal actor would. So I don't really know on the back end of it how much they're like, oh, here's her video. I don't really know.Michael Jamin:But do your reps try to sell you like, Hey, she's got 3 million followers on, because that would be good to help sell the show when you book it or whatever.Mackenzie Barman:Oh, I think so. Yeah. I think that's definitely a leverage point. Working on treatments and stuff. There is work that I want to put out and produce and whatever, and I do think that helps and is a big aspect ofMichael Jamin:It. So is that on your resume, like your follower account on your acting resume or no?Mackenzie Barman:I don't dunno. Actually. It mightMichael Jamin:Be it. Should it be right? Shouldn't it be?Mackenzie Barman:I think in today's world, yeah, I think it probably should. It probably is. And it probably needs to be updated, actually, now that I'm thinking about it. But yeah, I think it is on there.Michael Jamin:One thing you don't do, I don't think you do, is sell merch.Mackenzie Barman:No, I did one drop and I had a bad experience.Michael Jamin:What happenedMackenzie Barman:With doing it? I think my problem is I am not a salesy person. And when I was trying to sell or advertise my merch, those videos did not do well and not a of lot of eyes saw them because the people who would typically see my content, it was so out of the realm of what their algorithm would be that it didn't pop up for 'em and it just didn't do well. And I was like, you know what? And I didn't like working with, so if I think if I did, I would just do it myself.Michael Jamin:Wait, weren't you doing print on demand? How is it?Mackenzie Barman:I had worked with a merch company. I don't even remember the name of the company actually, but I had worked with a merch company and it was just a quick drop. I think typically if it's a first time, they'll do a limited drop to see how it does and then moveMichael Jamin:On. You work with the merch company. Why don't you just go to some place that print on demand? I have five T-shirts if you want to make 'em one at a time.Mackenzie Barman:Well, it was kind of near when I was kind first starting out, and it's one of those things where you kind learn as you go approached. They had reached out and they said, Hey, we think McKenzie would be great. And they'd worked with other people. I think that's how it went down, or no, no, that's not true. I think it was my idea to make merch. And then I had, they were recommended because they had worked with some other great people and were really successful. So I think it was just my particular launch didn't do.Michael Jamin:Didn't do well.Mackenzie Barman:Yeah.Michael Jamin:Hey, it's Michael. If you like my content and I know you do listening to me, I will email it to you for free. Just join my watch list. Every Friday I send out my top three videos of the week. These are for writers, actors, creative types, people. You can unsubscribe whenever you want. I'm not going to spam you, and the price is free. You got no excuse to join. Go to michae jamin.com. And now back to what the hell is Michael Jamin talking about.What about brand deals? Are you working with people with companies? Yeah.Mackenzie Barman:Yeah. I've done some brand deals, which are so fun. I want to do more of them because they're just fun. It kind of gives me a, because a lot of the times there's no guiding light in my videos. It's just what's ever in my head. So when I have a brand to work with, it's fun. I can work around that.Michael Jamin:Did you hook up onto the backend of TikTok, or, I don't even know they hook you up, or no.Mackenzie Barman:Well, I think a little bit. I'm so bad. I don't really know all the business backend things of TikTok. I've seen some ads and stuff you can apply to be a part of this ad or something, but the pay is really low sometimes, or it's like a share a revenue share system, and I just don't want to be bothered with that. So these ones, they'll come through my management or my agents and be like, really? Hey, they want to work with me. Yeah,Michael Jamin:But do you have special agents, social media agents, or No, just your acting agents?Mackenzie Barman:Yeah. At my agency, they have a department for everything. So I'm working with an agent there. Yeah. Oh,Michael Jamin:Wow. So interesting.Mackenzie Barman:Yeah, I'm still learning too. It really is a business. And you'd kind of go to theater school and you're like, okay, yeah, sure, it's a business, but then you're in the world and you're like, oh, this is a business.Michael Jamin:Alright, so is this your primary income or no?Mackenzie Barman:No, kind of. So I do a lot of things. So I also run a video production company. You do? It's very small, but it's called Real You, and it's a demo reel production company for actors. So basically, yes, I work with actors. I was an actor who had a MISHMOSHED demo reel of all these different student films, or you just wouldn't get the footage. So it was always a hassle if you didn't have stuff to put a reel together. And so I basically sit with actors, figure out their branding, their type, whatever, and then write them scenes and then film them. But professionally, I have a real camera and all that good stuff.Michael Jamin:And how do they find you? These peopleMackenzie Barman:Through my website or there's a business website and stuff. And it's funny because all of the SEO is for New York, and so I need to figure out a way to make everyone know that we're in LA now. So I do that and I do voiceover, so I do commercial and animation. Well, nothing animation yet. I audition a lot, but I'm hoping to book something soon. But a lot of commercial work and radio stuff, so I just have a lot of,Michael Jamin:But it seems very smart what you're doing. You're also working with, you're meeting actors, you're working with actors, you're making contacts, and you're getting paid for it out here. It'sMackenzie Barman:Making me a better writer, a better director, a better actor, because I also edit the scenes. Each scene is about a couple minutes long, and so I know when I'm directing them and shooting it, oh, this was helpful in the editing process, or, oh, this was actually difficult.Michael Jamin:So it's interesting though that you write stuff for them, but you don't write for yourself. You just impro yourself.Mackenzie Barman:I do write some stuff. My tiktoks, I don't write for some reason. I really should maybe try to sit and write something. I think I just write backwards when I'm doing that. But when I'm writing treatments, we're working on TV stuff, then I'll sit and write if it's because a lot of the stuff that I write is for me, but it's also for other people.Michael Jamin:Right. Yeah. It's so interesting. Like I said, I thought what you're doing was so smart because you're really showcasing your writing, you're showcasing your acting, and you're, your range, your acting range by playing all these different characters. It just seems like that's exactly what you should be doing. Yeah.Mackenzie Barman:Yeah. I'm really trying to build a brand there. And it's nice because it kind of acts like a resume or a reel. I'm like, just go watch my tiktoks and you can see, you can see what I'm all about.Michael Jamin:Wow. And what about the partnerships, the other actors that you're working with? Tell me a little bit about what that had led toMackenzie Barman:The actors that I shoot forMichael Jamin:Or that you shoot with or that you collaborate with.Mackenzie Barman:Oh, man. Well, I've only collaborated with a couple people. My friend's Taylor and James, who are content creators, and they're both actors. They're amazing. They live in la. I did a video with them, and I actually shot this morning with Laura Clary. Do you know Laura Clary? She's great. She's so funny. She's like an internet queen. And so when I'm shooting with them, I love working with other people, a theater person. So it's in my soul to have tangible people with me. But most of the time I'm alone. So when I'm working with another actor, it's just the best, especially when I'm just bantering freely with them or, because Laura, for instance, she wrote a script for us, and when I clagged with Taylor and James, we kind of improvised it, had an idea of what it was going to be. It was like a curb situation. We had the bones, but Laura wrote it, and then we kind of improvised on the fly. It was great. I loved it.Michael Jamin:And they're pretty much want what you want. They want to get more traditional acting on TV and film.Mackenzie Barman:I think so, yeah. Well, I know that some of them do. Laura's already established and stuff, but my client actors, they're all either working actors who want to update their reel or want to add a very specific, they need a detective scene, or they need this specific type of scene. They'll come to me. Some of them I've become really good friends with just because I'm like, oh, I love you.Michael Jamin:I mean, you've only been in LA three weeks. Are you going to get involved in the theater scene or the improv scene, or what are you going to do?Mackenzie Barman:So I really want to get into the comedy scene of the character shows and a little bit of standup. I'm going to kind of play on the 10th. I'm going to have a five minute set and this show. So I think I'm just going to totally improvise it and just see what happens. This is my first show. So who caressMichael Jamin:And where is that going to be?Mackenzie Barman:That is going to be, oh, I don't know where it's going to be. Actually, I don't,Michael Jamin:By the time this airs, it'll be too late. But I'm just curious as to,Mackenzie Barman:Yeah, I don't know. It's called One Star Review. It's like a comedy showcase.Michael Jamin:It's amazing how quickly you jumped into it, honestly, you jumped into it. I don't,Mackenzie Barman:I always feel like I'm not doing enough. I always feel like I need to be doing, but I probably am fine.Michael Jamin:It's only been three weeks. Yeah, I, but it seems like, I don't know. I admire you because you're not worried about figuring out. You're just doing it. It'll fall into place. And I think a lot of people are afraid to try and to, yeah,Mackenzie Barman:I think that I'm definitely always a little bit afraid. There's always a part of me that is like, oh my gosh, what if I run out of money? What if I don't? I don't really have anyone really to fall back on in that way, any connection. I just don't have, there's no alternative for me.Michael Jamin:But you didn't in New York either. I mean your family, but there are upstate New York,Mackenzie Barman:And it's just really tricky. And I think that there's a part of me that worries on some level all the time, but then there's a stronger part of me. I think that's pretty delusional in a good way, that I'm like, no, I'm certain that I'm supposed to do this, and I just can't falter. This is what I'm doing.Michael Jamin:When you mean do this, what do you mean? Do what?Mackenzie Barman:Just be an actor and be in this industry. I've always felt that way about myself, and it's weird. It's a weird just knowing, and I don't want to come off pretentious at all about it. I'm not saying, oh my God, I'm so good. It's more of just like a, no, I know this is what I have to do. It's weird.Michael Jamin:But I'm wondering if you, because you got a giant following. I mean, and it's weird. On TikTok, you have 3 million fans, but on any given day a hundred makes, it doesn't mean 3 million going to see your work. The algorithm is so weird. But I wonder if you have any bigger plans from this or from, what are they then, other than getting cast and having someone else? What else?Mackenzie Barman:No, so really, I really, truly, I think that I need to create the vehicle for myself. And I think a lot of people do that and need to do that. I don't think people just, it's rare that you're just discovered or someone's like you. I'm going to cast you. It's just so rare. And so I am definitely being proactive with writing and stuff, and I've written a pilot. I have a treatment for that pilot, and that's the clearest idea I have. I'm also writing a one woman show at the moment, like a stage show. Great. I'm in the early planning stages, early as is. I just had this idea two days ago of a monthly kind of mackenzie and Friends comedy show.Michael Jamin:WhatMackenzie Barman:Kind of show? I think I want it just to be a variety show of whatever the comedians want to do.Michael Jamin:And it'll be a stage show.Mackenzie Barman:Yeah, stage show. And I would just host it. But also, I have treatments that I'm working on for TV series and movies, and so I'm flushing those out, getting everything in order. I really, really want to pitch in 2024 and be ready for that. And I also want to write,It's something, excuse me, that I kind of recently, I think I always have liked that part of the process, but I think in my mind, I always thought to be a writer, you have to sit down and write, there's only one way to do it, and this is how you have to do it. But I'm learning that it's just not that way. I think David Mamet, he paces and he talks out loud before he ever sits down to write. And so I did. I host a podcast that I'm bringing back in January that I had Cola Cola on, and I love them. And I was talking to them and I was saying that, oh, I'm not a writer. And they were like, no, you just do it backwards. And they write on TV shows and all that. And it really changed. They had an effect on me when they said that because it really changed.Michael Jamin:So what is your intention with the podcast then? You're busy. Well, theMackenzie Barman:Podcast. I know, I'm trying, I'm so the podcast, it's called Bullshittery. It had one season, but I did it on TikTok Live, and I did not like that format at all. I thought it would be fun and experimental, and it just felt like a TikTok Live and not an actual podcast. So I'm doing it now in person in January, now that I'm here, and it's like an interview-based podcast, but it's very loose structure and just chatting with different people that are kind of in the industry, our comedians, and just a loy sheet of shit.Michael Jamin:You're going to rent a studio for that?Mackenzie Barman:I'm going to do it in my apartment. InMichael Jamin:Your apartment? Yeah. Very good. So you got to get another microphone. Is that what you're going to do? I got toMackenzie Barman:Get another mic.Michael Jamin:And you got to edit it though.Mackenzie Barman:And I got to edit it. Yeah,Michael Jamin:That's work too.Mackenzie Barman:I know, I know. And TikTok live was easy because the sound and the video were just there. I really didn't have to edit that. But this I will, because I'm going to up the quality a little bit. I'm going to use a proper camera and do it. Do it right.Michael Jamin:You can need a couple cameras. You probably, you want two cameras and maybe a master. Right.Mackenzie Barman:I was thinking that of either doing one and just keeping it in a two shot the whole time, which some people do. But also doing the single cam on each side. I don't know yet. I don't know yet. I'm open to suggestions if you have any. Oh,Michael Jamin:I don't know. There are studios that you can go and rent it out and they'll do the whole thing, but you pay by the hour.Mackenzie Barman:I know. I, I did that once in la. It was actually a great experience. I love doing it, but I'd rather, because I don't have any sponsors yet. Once I get sponsors, then I can kind of up my,Michael Jamin:I think you need around 10,000 downloads to get meaningful sponsors. I think IMackenzie Barman:So, I think so. Yeah.Michael Jamin:You're probably not there yet, but you will be. Don'tMackenzie Barman:Think. But I'm also a terrible marketer, so when I was doing the podcast before, I posted a couple of videos and I was like, this just is not me. And I need to get past that. I need to just sell my stuff, but I feel guilty.Michael Jamin:But I bet you people don't even know. I mean, people don't, you've got a giant following. They may not be aware of it. You don't have to market it. You say, oh, by the way, new episode tomorrow. I haveMackenzie Barman:Some, no, I know. I really just need to do the clips, the podcast clips.Michael Jamin:Yeah. Yeah. You'll figure it out.Mackenzie Barman:Yeah, I'll figure it out. Yeah,Michael Jamin:You will. I mean, you absolutely will. And maybe you'll do characters talking about your podcast.Mackenzie Barman:I know. I do want to do that. I want to do bits. If I have someone to banter with and go into character with, I'll definitely do that. Yeah.Michael Jamin:It's amazing how when I moved to la, I was young. I didn't have any of this shit that you got going on. I didn't even occur. I don't know. I wasn't as extroverted and as, I don't think, as confident as you are. So yeah, you're going places.Mackenzie Barman:I'm trying. I really am trying. Well, I know where I have to end up, so I know that I need to get in there.Michael Jamin:And when you say, and okay, you want to be on tv, you want to be, the problem is not many sitcoms anymore.Mackenzie Barman:I know. Well, I really, I am more of a streaming series girl. My ideal dream seriously would be to be a series regular on an hour long drama, drama d kind of a show that would be like,Michael Jamin:Tell me what show that you absolutely love that you wish you could be part ofMackenzie Barman:Something,Michael Jamin:And it doesn't have to be on the air anymore. SoMackenzie Barman:Yeah, there's a couple there, obviously. Huh? Well, I loved Big Little Lies. I love an ensemble like that. The White Lotus. If I could be on the White Lotus, that would be the, honestly, above all, that would be the show I would want to be on right now.Michael Jamin:Wow. Okay.Mackenzie Barman:Succession would've been one that I would've wanted to be on. It has that snarky, realistic element to it that I love. But I also love shows like Search Party or The Comeback. I want to do a mockumentary. I want to play a version of myself. Right. Yeah.Michael Jamin:I don't, well, you can do a series on TikTok. Just bang something out.Mackenzie Barman:Yeah. Yeah.Michael Jamin:I don't know. You already are. You kind of already are.Mackenzie Barman:I kind of already am. And I do try to sprinkle in dramatic elements too sometimes. And I don't know, it's funny. I like to evoke weird reactions from people. I'm laughing, but I'm also upset. I making people feel like that.Michael Jamin:I wonder, I think you're going to get to the point, I don't know, maybe you already are, where your reps, your agent manager, whatever, introduce new clients to you as to spring help springboard them. You really have a big platform. Has that coming? Has that happened yet?Mackenzie Barman:No, not yet. I don't know. It's so hard now because it's so forward facing too. I feel like there are some people that just do so well with the pop culture element of being present and being up to date with pop culture, I think is so huge. And I don't really touch upon that too, too much. So there's that small aspect I think that's keeping me from going even bigger. You know what I mean?Michael Jamin:Well, you did a piece where you kind of made fun of Congress when they were doing the TikTok here. Yes.Mackenzie Barman:Yeah. I'll mess around with it sometimes if I see a good opportunity and I'll do it.Michael Jamin:But you think you need to be more topical?Mackenzie Barman:I think from what I see, and this might just be because we all have different worlds now too, which is another thing from my world, it seems like the people that do really well and that become kind of more forward facing are people who lean into pop culture and things that are really trending in that moment. And I feel like I maybe just don't do that enough. Not that it's a bad thing. It's almost intentional maybe. ButMichael Jamin:Are you studying people wondering, are you trying to emulate other creators? Is that what you mean?Mackenzie Barman:No, I don't think I'm trying to emulate any other creators. I honestly think my biggest influences come from people outside of TikTok.Michael Jamin:Who are they then? Who are your influences?Mackenzie Barman:Like Lisa Kudrow, Tony Collette, actors,Michael Jamin:Amy Think, Amy Poller,Mackenzie Barman:Amy Poer, the classics. They're like,Michael Jamin:And do you think of them to get inspiration, or what do you mean when you mention them?Mackenzie Barman:I think that's just what comes together in my brain. It is all in there, and then it just all goes away, and then something comes out from it. I don't think I'm actively thinking like, oh, I need to channel Amy Po here, or be, I think the person that I'm closest to unintentionally, but I'll notice it sometimes, is Lisa Kudrow. I think I just love her so much and her isms that I feel like I might imitate her more than I even realized. Watch videos sometimes I'll be like, that was very Lisa cre. I'm like, that moment. But I think I'm developing my unique voice that's a blend of all these people.Michael Jamin:That's the step. And then I was going to say, how do you use art to influence what you do if you do? Yeah.Mackenzie Barman:How do I use art to influence?Michael Jamin:Yeah. I don't know. I guess what I'm asking is where are you drawing inspiration from? Who would you love to be? And maybe it's Lisa Kra. I know your version of them, but whatever.Mackenzie Barman:Yeah, I don't really know. I feel like I always have the thought in my brain that I, I'm very conscious about what I'm putting out. Is this too silly that it's dumb? Or is it too serious that I feel like, oh my gosh, I don't even know what really influences myMichael Jamin:Well, are there videos then that you don't put out? I mean, you shoot and you're like, eh, I'm not putting this up.Mackenzie Barman:Rarely. Most of those are the silly tiktoks of if I see a viral sound or something and I'll just do it, but I won't post it, I'll just do it. I dunno. It feels weird. It feels like I'm breaking some rule with myself to go outside of, and it might be this snobbish thing that I'm doing. It might be like, oh, I need to be this character actor person. And then if I break out of that and I'm just like a real girly girl, I don't know, maybe. I don't know.Michael Jamin:Well, but that's interesting. I feel there are certain trends and there's certain challenges you could do, and I don't partake in any of that shit. I feel like I'm too old for it, but I also feel like that's just not my brand. I'm not going to do any of that. And I wonder if you feel the same way.Mackenzie Barman:Yeah, I'll watch them and I'll enjoy them. Even sometimes I'll do them and I'll record them, and then I've posted a couple some, but most of the time it just feels weird to do it. I feel like I'm like, again, maybe that's that imposter syndrome creeping. I'm like, nobody wants to see me do this. Nobody wants to hear me talk about this or,Michael Jamin:Yeah, but then, and you might be right, the thing is, you might be right. You might try that. And if you get almost, I dunno, whatever, a low view count, then you're like, I guess they didn't want to hear it then. And it may just be random.Mackenzie Barman:And then you're in your head like, oh my gosh, if I'm my real self and they don't like it, right? Oh my God, they don't like me, do I? And I think maybe that's part of it too. It's like I am confident when I'm acting because it's not me anymore. It's like it's somebody else. Their fear is gone really of like, well, if you don't like it, it's not me. You don't like, it's them you don't like. But when it's just me being myself, I'm questioning my humor. I'm questioning my relatability. I'm questioning my, am I girly enough? Am I quirky? It's too many thoughts.Michael Jamin:No, I get that. I mean, on the occasions that I'm funny in my video, I'm like, this better be funny. This guy says he's a comedy writer. What's going to throw shade at me? And they'll be, right.Mackenzie Barman:Yeah. But I admire that. And it seems silly when I'm talking about it, it seems like just be yourself. I know people love me, but I don't know. It just feels weird. But I admire so much, and I watch all the videos of people who are just like, story time. I'm going to tell you this time. And I love that. I don't know. I just feel like if I do it, I'll record it and watch it. I'll be like, the story is dumb. Or I don't know, a lot of self-doubt, but it's weird. It's like I can have self-doubt here, but then I'm like, no, this is amazing. Somewhere else.Michael Jamin:Right. Okay. And is there any thought, I guess there isn't because you kind of improv this, but I'm always thinking, I better get too, because people got that thumb on and they can scroll so fast. Do you give any thought to that? How fast you're going to get this thing moving? How fast you're going to get to the good part?Mackenzie Barman:Yeah, a little bit. Yeah. Because I think sometimes the music helps if people, that's why I always will use sinister music, because people immediately are like, oh, what's going on here? And I think that will compensate for me taking my beats and taking my sweet time with it. Because at the end of the day too, I love storytelling and I love of keeping people engaged with something. So I kind of let the music do that part. But I do think about that, oh, I should really get to it quickly within the first 10, 15 seconds at least. But even then, it's too late.Michael Jamin:It's so interesting. I don't know how we're supposed to handle any of this, but again, I guess I want to get back to you before I get to let you go, before you respond. The relationships that you've formed, I guess they are your fans and you correspond with them, whatever.Mackenzie Barman:And a couple have become friends, a couple of Really, yeah. There's a couple people that I've just messaged and just vibed with you just kind of, most of the time it's like nothing. But doMichael Jamin:They reach out to you first? Or how does that work?Mackenzie Barman:Yeah, there have been a couple people that I noticed will comment a lot, and then I'll kind of randomly respond to dms on Instagram. I respond to a lot of dms, honestly. But then sometimes if there's just, you just know energetically. If they're kind of odd or they're kind of pushy or they say something weird, then I'm like, okay, bye. But sometimes they'll be kind of funny and kind of like bantering. I'm like, huh, okay. There's a girl, Faye, I love her. Shout out Faye. She's from Ireland. And I love people that are not from the United States, too. If you're from England or Ireland or somewhere, I'm going to love you automatically. But she's from Ireland, and we were kind of joking about her teaching me an Irish accent, whatever. So we were like voice memoing back and forth. And then she's the one who now Photoshops my Danny and Babs photos. She's just amazing at it. And she's like, I'll just do it. Don't worry about it. I'm like,Michael Jamin:Oh, wow.Mackenzie Barman:Okay.Michael Jamin:Isn't that nice? IMackenzie Barman:Love her. I love her. Wow.Michael Jamin:It's such an interesting, I don't know, community, and I wonder how big this thing is. I wonder how many creators. There's a small circle that I seem to be in, and I'm like, is this everybody? Or am I missing about 10 billion of us?Mackenzie Barman:I think it's both because I feel like it's a small world. Most of the time, the people I know, the other people that I know and influencers are comedic content creators. But then there will be somebody with 12 million followers who I've never seen or heard of before, and I'm like, I did not know you even existed, but you're so famous on the internet. And I'm like, I've never seen you. So it's weird.Michael Jamin:And you reach out to them, or No, you just follow them orMackenzie Barman:Something. Oh, no, I'll just hear about it. Or I'll see a random person pop up on TikTok and go to their profile and they have 12 million. And I'm like, I have never seen you before. It's just odd. It's suchMichael Jamin:An odd thing. There's this woman that I follow, and maybe you've heard of her. She's digging a ton under her house, butMackenzie Barman:I want to be on that.Michael Jamin:Yeah. I don't know where she lives, but she has a house and she's literally digging. She has a lab coat, and she's pouring concrete and she's digging, and it's just her passion. But I don't know if she's a, I don't thinkMackenzie Barman:She is that legal. Can you do that?Michael Jamin:Right. And she's not really, I don't think she's a certified structural engineer, but she has all these books and she's reading them. She's like, and this is how I learned how to do the electricity. It's like, oh my God, I just had to read this book. And so she's like a mad scientist. And then she was picked up on Yahoo. Yahoo did an article about her, and then I DMed her. Look at, you're on Yahoo now.Mackenzie Barman:Oh my gosh.Michael Jamin:There's just so many interesting people doing interesting things. I'm like, wow.Mackenzie Barman:No, I know. I'm deep on some tiktoks. I love conspiracy talk. I love it. I don't buy into it, but I love it.Michael Jamin:But see, I don't want to, don't think you want to get too far. You don't want to.Mackenzie Barman:I know.Michael Jamin:I know. You can keep them from a distance, but you don't want to,Mackenzie Barman:You start to tread a line where you're like, wait a minute, this is suddenly not where I want to be. That happens.Michael Jamin:Right? Wow. Mackenzie, thank you so much for joining me. What an interesting, again, I have such admiration for what you do and I'm a fan, and there it is. Yeah,Mackenzie Barman:I mean, you too. I mean, we got to talk shop too at someMichael Jamin:Point. Well, when we finish this, we will do that, but I want to make sure everyone knows where to find you. So tell everyone what all your handles are.Mackenzie Barman:Yeah, follow me guys. I'm at Mackenzie Barman everywhere. So I'mMichael Jamin:EverywhereMackenzie Barman:At Mackenzie Barman. I'm mostly on TikTok and Instagram. But follow me on YouTube too, because I'll be there and SnapchatMichael Jamin:Can find me. I dunno anything about Snap, but alright. Thank you again and don't go anywhere. I'll sign off. I won't. Alright, everyone, another great talk. Be like her. Go follow her. Just put yourself out there and then work on it and you'll get better and better. Okay, everyone, until next week, keep creating.So now we all know what the hell Michael Jamin is talking about. If you're interested in learning more about writing, make sure you register for my free monthly webinars @michaeljamin.com/webinar. And if you found this podcast helpful or entertaining, please share it with a friend and consider leaving us a five star review on iTunes that really, really helps. For more of this, whatever the hell this is, follow Michael Jamin on social media @MichaelJaminwriter. And you can follow Phil Hudson on social media @PhilaHudson. This podcast was produced by Phil Hudson. It was edited by Dallas Crane and music was composed by Anthony Rizzo. And remember, you can have excuses or you can have a creative life, but you can't have both. See you next week.

The CMO Podcast
Micky Onvural (TIAA) | Discover Your Roses, Thorns and Buds

The CMO Podcast

Play Episode Listen Later Oct 11, 2023 53:31


Jim's guest this week on The CMO Podcast is Micky Onvural, the Chief Marketing and Communications Officer at TIAA, whose mission is to help people find confidence in retirement. TIAA is an acronym for Teachers Insurance and Annuity Association; it was founded 105 years ago by Andrew Carnegie, to help teachers with their financial security in their retirement. TIAA is now a Fortune 100 financial services organization, with revenue north of $40 billion, serving clients in academic, research, cultural, medical, and governmental fields.Micky is a returning guest on The CMO Podcast–she joined Jim in October 2021 when she was the CEO of Bonobos, the apparel brand owned by Walmart at the time. This is Jim's first guest who was a CMO, became a CEO, and then returned to a CMO role. Micky is a graduate of Cambridge University, where she studied French and Spanish, before beginning a career that took her to L'Oreal, Kellogg's, eBay, Trulia, Bonobos, and now TIAA. Tune in as Jim welcomes a CMO–who was a CEO–and discovered she would rather be a CMO!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.