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Real Estate Experiment
Mastering Multifamily: Jason Lee's Experiment as both a Real Estate Broker & Multifamily Investor - Episode #249

Real Estate Experiment

Play Episode Listen Later Sep 20, 2023 55:55


Welcome to another episode where we dive deep into the dynamic world of multifamily real estate with a true industry powerhouse, Jason Lee. Jason is the President of JLM Real Estate, and his name carries immense weight in the multifamily real estate realm. With an unwavering commitment to excellence, Jason has become a trusted expert known for his prowess in facilitating property acquisition, sales, and 1031 exchanges. His track record speaks volumes, having successfully represented over 100 investors and masterminded transactions exceeding $250,000,000 in real estate sales throughout San Diego County. But Jason Lee is more than just a real estate broker; he's a hands-on multifamily investor with a remarkable portfolio. In the past 12 months alone, he's acquired over 15 properties, amassing a substantial portfolio worth over $35,000,000 in San Diego County. His achievements and industry insights have garnered attention, earning him features in prestigious publications like the San Diego Business Journal and Costar. In this episode, Jason delves into the intricacies of real estate investing, emphasizing value-add strategies, maximizing profitability, and navigating the complex world of financing. Whether you're a seasoned investor or just starting in the real estate game, Jason's expertise will provide invaluable insights on leveraging technology, securing loans, and much more. Tune in now and discover how to make smart real estate investments, as Jason Lee shares his wealth of knowledge to help you thrive in this ever-evolving industry. Don't miss out on this opportunity to learn from one of San Diego County's foremost real estate authorities! Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprint HIGHLIGHTS OF THE EPISODE: 04:41 Jason talks about the top two ways to exit a property 34:54 Jason talks about what the trading up process looks like KEEPING IT REAL: 03:25 Real estate investor specializing in the multifamily 04:45 Real Estate Investing: Value Add and Time Frames 09:54 Value-adding vs. Deferred Maintenance 14:57 Maximizing value and profitability in real estate 19:51 Cost-effective renovations for real estate investments 24:53 Securing a loan for a property 29:55 Trading up: Steps and considerations 34:47 1031 Exchange and Real Estate Investing 39:51 Financing a Real Estate Investment 44:51 Leveraging technology and smart locks in real estate investing 51:42 What's next for Jason 52:38 We are OUT NOTABLE QUOTE (KEY LESSONS): “ Your biggest enemy when you trade up is time, because after you close, you have that 45 day window to identify that property.” - Jason Lee JOIN OUR MTR INSURANCE NETWORK: https://mtrinsurancenetwork.com/join/ Get coached on how you can repurpose your existing home or investment property into an Airbnb with me: https://experimentrealestate.com/hospitable-hosts Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment Get our international best-seller book, Hospitable Hosts: https://amzn.to/3e4LEhE: https://amzn.to/3e4LEhE FOLLOW ME ON: Instagram: https://www.instagram.com/therealestateexperiment/ Facebook: https://web.facebook.com/therealestateexperiment/?_rdc=1&_rdr LinkedIn: https://www.linkedin.com/company/the-real-estate-experiment-network Linktree: https://linktr.ee/therealestateexperiment WORK WITH ME: Book a call to work with me and my team: https://calendly.com/rubenkanya/discovery-call Website: https://experimentrealestate.com/ #Multifamily #1031Exchange #InvestingStrategy #RealEstateInvesting

Cinema Strikes Back
#253 Alles fake? Der Skandal um Rotten Tomatoes! | Podcast

Cinema Strikes Back

Play Episode Listen Later Sep 15, 2023 98:41


In Hollywood wird immer noch an allen Fronten gestreikt. Ein großer Film nach dem anderen wird verschoben und dennoch überschlagen sich die Nachrichten. Aktuell ist das scheinbare Hollywood-Traumpaar Ashton Kutcher und Mila Kunis in aller Munde: Danny Masterson, ihr Freund und Co-Star aus DIE WILDEN SIEBZIGER, wurde nämlich zu einer über dreißigjährigen Haftstrafe verurteilt. Kutcher und Kunis aber schrieben Briefe an die Richterin, in denen sie den tadellosen Charakter ihres schuldig gesprochenen Freundes preisen und um Milde bitten. Das hat für viel Entsetzen gesorgt. Diesem schwierigen Thema nehmen sich heute Lenny, Xenia und Alper an! Aber nicht nur das: Sie sprechen über einen weiteren Skandal, in dem es um gekaufte Kritiken auf der Filmbewertungsplattform Rotten Tomatoes, außerdem über A HAUNTING IN VENICE, den dritten Teil der Krimi-Reihe des Meisterdetektiven Hercule Poirot, und über TRAUZEUGEN, den vielleicht schlechtesten Film aus Deutschland der letzten Jahre. Damit ein herzliches Willkommen zu einem weiteren Podcast hier auf CINEMA STRIKES BACK!

The Multifamily Millionaire: Real Income From Real Estate
#152 - Is The San Diego Real Estate Market Going To Crash? (2023 Market Update)

The Multifamily Millionaire: Real Income From Real Estate

Play Episode Listen Later Sep 14, 2023 13:06


Is the San Diego Real Estate Market Going Down A Good Or Bad Direction? You will find out everything in this podcast. All of the points made in this podcast is data from Costar.com and SANDAG. I hope you enjoy the podcast. Want to learn how to invest in real estate for free? Sign up for my FREE course! - https://www.multifamilymasterclass.li... Watch on youtube: https://www.youtube.com/watch?v=ZWt9Ag-vhOY 0:00 Intro 1:05 Price Per Unit / Cap Rate in the past 12 months 2:25 Why San Diego Owners Don't Feel The Pain 3:12 Prices Fell How Much? 4:00 Transaction Volume is dying 4:30 Why People aren't selling 5:30 Why its a great time to buy! 6:30 North County Is Amazing Because... 8:41 Flight to quality 10:11 Why Deals Are Tough Right Now

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Results And Communication During And After A Core Update -- Craig Harkins // CoStar

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Sep 14, 2023 22:13


Craig Harkins, Director of SEO and Content at CoStar, talks about management in a core update. Google's core updates can yield three outcomes: stability, enhancements, or declines in website performance. Even when there's no change, a compelling narrative is essential to justify ongoing investments of time and effort in SEO. Today, Craig discusses results and communication during and after a core update. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Organization and management during a core update -- Craig Harkins // CoStar

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Sep 13, 2023 18:20


Craig Harkins, Director of SEO and Content at CoStar, talks about management in a core update. During a core update, effective organization and management are essential to ensure a smooth transition and positive outcomes for your website. As search behavior and intent are always changing, staying on top of these elements is crucial to avoid negative outcomes after a core update. Today, Craig discusses organization and management during a core update. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Therapy Unfiltered
Ep. 87 - Meet Dr. Janie Lacy of Life Counseling Solutions, One of Petey's Co-Star Therapists on The Last Resort! We Chat About Our Experience and The First Four Episodes of This Hit Reality TV Series

Therapy Unfiltered

Play Episode Play 45 sec Highlight Listen Later Sep 11, 2023 77:49


WHAT'S NEWPetey and Sarah are co-hosting the Soul Journeys Couple's Retreat for you and your partner to reconnect and reignite your love.  Join us May 13-18, 2024 in Costa Rica! You can learn more at https://www.souljourneysretreats.com. The first 5 couples to sign up will receive $500 off!Tune in to watch Petey on THE LAST RESORT Mondays @ 9pm EST! Thank you to our advertiser, Dr. Bethany Padgett of Whole Hearted Holistic Solutions, where they combine a mind, body, and spirit approach to provide professional nutritional advice, necessary supplements, and spiritual practice recommendations to help you on your health journey.Website: www.wholeheartedlyyours.org Phone: 352-449-8421TODAY'S GUEST Dr. Janie Lacy, LMHC, NCC, CSAT, Relationship Trauma Expert, Psychotherapist, TV Commentator & Owner of Life Counseling Solutions in Maitland, Florida.Dr. Janie Lacy is a Licensed Relationship Trauma Psychotherapist who has over a decade of experience working with those who have unsuccessfully tried to break free from their toxic relationship patterns. By addressing the root issue of their suffering, Janie creates breakthrough experiences from the inside out, allowing her clients to finally find peace within themselves they have so desperately longed for in life. To stay connected with Dr. Janie, follow  her here!https://www.janielacy.com/https://www.facebook.com/LifeCounselingSolutions/  https://www.facebook.com/LifeCounselingSolutions/ LET'S STAY CONNECTED! Petey https://www.peteysilveira.com/ https://www.instagram.com/peteysilveira https://www.facebook.com/NewPathwayToHealing Sarah www.heysarahburnett.com https://www.instagram.com/heysarahburnett TODAY'S AFFIRMATIONI embrace vulnerability and courage as essential parts of the therapeutic process. I give myself grace and trust that everything is happening for my highest good.Oracle Cards:Separation: Time apart from your partner is on the horizon.Getting To Know Each Other: As you reveal your innermost selves to each other, your bond deepens.You Deserve Love: You are lovable!Thank you for subscribing, rating, reviewing, sharing and reposting the show! I appreciate each and every one of you! ⭐️⭐️⭐️⭐️⭐️Petey & Sarah are co-hosting the Soul Journeys Couple's Retreat for you & your soul partner May 13-18, 2024 in Costa Rica! You can learn more at https://www.souljourneysretreats.com/LET'S STAY CONNECTED! Petey Website: www.peteysilveira.com Instagram: https://www.instagram.com/peteysilveira Facebook: https://www.facebook.com/NewPathwayToHealing Sarah Website: www.balanceisthekey.com Instagram: https://www.instagram.com/heysarahburnett

MASTERPIECE Studio
Unforgotten Co-Star Sinéad Kennan Has Big Boots to Fill

MASTERPIECE Studio

Play Episode Listen Later Sep 11, 2023 27:06


As an Unforgotten fan herself, actor Sinéad Keenan was well aware of the boots she was filling by stepping into the role of the new DCI. And as if that wasn't enough of a hurdle for her character DCI Jessica James, less than an hour before her first day at work, Jess's husband Steve drops some shattering news. Sinéad joins the podcast this week to reflect on some of the challenges her character faces and how she approached playing the bristly and complex Jessica James.

Mojo In The Morning
Dirty 2: Ashton and Mila Apologize Over Their Support of Convicted Rapist Co-Star

Mojo In The Morning

Play Episode Listen Later Sep 11, 2023 8:42


Noticentro
El Tren Maya costará 3.3 veces más que lo planeado: IMCO

Noticentro

Play Episode Listen Later Sep 9, 2023 1:50


El tema de las drogas debe abordarse de forma integral propone MéxicoDe cara al Desfile Aéreo del 16 de septiembre se realizan prácticas en el Valle de MéxicoSólo el 50% de los mexicanos adultos es capaz de leer y entender textos breves: OCDEMás información en nuestro podcast

Lejano Este
¿Tan fácil es engañarnos?

Lejano Este

Play Episode Listen Later Sep 7, 2023 12:22


Os debo un episodio sobre el crédito social en China, lo sé... Está gestándose, tened paciencia, quiero que sea lo más completo posible y quede como una auténtica referencia en la red sobre este concepto. Pronto llegará. Un episodio para contaros que algo no existe, lo cual es bastante complejo. Es fácil hablar, bien o mal, sobre las cosas que existen... Pero es mucho más difícil demostrar las cosas que no existen. Puedo hablar sobre las croquetas de mi madre, la contaminación o la estupidez humana pero es mucho más difícil demostrar que no estamos siendo invadidos por una especie extraterrestre que se introduce en nuestros cuerpos y cercena nuestro espíritu crítico. Por muchos indicios que tengamos en ambas direcciones. Costaría. Habitualmente la carga de la prueba debería recaer sobre el acusador y no sobre el acusado. Así que es más sencillo, de momento, ridiculizar a los que creen que el crédito social existe, los que lo comparten, los que lo propagan, que demostrar que en realidad no existe.

Noticentro
Hacer el pozole y pambazos para el 15 de septiembre costará un 40% más caro: ANPEC

Noticentro

Play Episode Listen Later Sep 5, 2023 1:43


A las 7 de la noche inician las actividades del festejo del 15 de septiembre en el Zócalo: AMLO3 militares resultaron lesionados por explosión al controlar una toma ilegal en un ducto de PemexUn científico enfermó es rescatado de la Antártida

Dropping Bombs
Jason Lee. How to Make MILLIONS with Commercial Real Estate. Episode 625 with The Real Brad Lea (TRBL)

Dropping Bombs

Play Episode Listen Later Sep 4, 2023 75:22


Jason Lee is a highly recognized real estate agent in the multifamily real estate industry. He has worked with over multiple eight to ten figure real estate investors from San Diego County, helping them acquire and sell apartment complexes. In the last few years, Jason has represented over 100 investors and sold over $200,000,000 worth of real estate in San Diego County. He is well respected by his investors and he is currently one of the top producing real estate agents in San Diego County. His transactions have been shared in the San Diego Business Journal and Costar. Jason's core values putting his clients' interests before his and absolute integrity. He also currently owns several apartment complexes himself, so he can offer advice from a broker standpoint and from an investor point of view.  Feel free to talk to Jason about your real estate concerns.   In this episode, Jason and Brad talk about how to make millions with commercial real estate and why the learning the business and working with the right people matters every time.   Follow Jason @jasonjosephlee  Learn more about what Jason does at https://www.jlmrealestateinc.com  Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182  Watch the full video episode on Brad's Youtube Here: https://bradlea.tv  

Good Morning Hospitality
Jan Freitag Talks Hotel Data & Merging of Short-Term Rentals & Hotels

Good Morning Hospitality

Play Episode Listen Later Sep 1, 2023 34:20


Jan Freitag is the National Director of Hospitality Analytics at CoStar and he joined us for this Friday's Bonus episode to share more numbers and data around the current hotel landscape and what they're seeing during this economic times. Happy Friday and enjoy the Labor Day weekend! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Graveyard Show Podcast
GYS Classic #11 (Lonnie Martin & Judith O'Dea, Writer/Director & Co-Star, Women's Studies) (06-03-2010)

The Graveyard Show Podcast

Play Episode Listen Later Sep 1, 2023 39:54


Welcome...to the Graveyard Show Classic. This is a look back at my interview with the writer/director of the the film Women's Studies, Lonnie Martin. Judith O'Dea, who co-stars in the film will join us as well to talk about the film. Of course you know her as Barbara from the original Night of the Living Dead. I also discuss being honored at A Nightmare to Remember, which was held in San Francisco, and I also discuss the movies included in the Viscera Film Festival, which included the film Lipstick. Haven't heard about Lipstick? Stay tuned and you'll hear an excerpt descibing what that film is about. Plus, a post-show mention of the passing of actor/director Dennis Hopper. The Graveyard Show Podcast can be found everywhere podcasts exist, and you can also find exclusive content on the GYS channel on YouTube. And as you exit the graveyard I would like to remind you to please…lock the gate behind you…we wouldn't want anyone to get out. Until next time...

Real Facts on Real Estate
Finding Deals for Real Estate Investors - EP238 - Real Facts on Real Estate

Real Facts on Real Estate

Play Episode Listen Later Aug 29, 2023 8:11


In this episode we discuss that when working as a real estate agent for investors your reputation is being judged and is on the line with each suggestion. Sending an investor client “deals” with numbers that do not work is a quick way to prove you're an amateur. For investors to be interested in a deal there must be some meat on the bone for them to take advantage of. This means to find something and will take searching high and low and getting creative as to what could be done with the property to create wealth. When searching for properties that may work make sure to think outside the box. Use all your resources to locate a property such as MLS, CoStar, Zillow, Loopnet, Public Record, Reverse Prospecting, Town Hall, ETC. Deals are out there, you just need to find them.

Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 299: One Stop ShopIn this episode, Kevin Oakly, Beth Russell and Julie Jarnagin marvel that they're only one episode away from episode 300! They discuss Zillows new "Super App" which promises to be the one-stop shop for everything by cutting out the middleman and how the one group that will struggle with the change is realtors. Together, they celebrate kids going back to school and discuss the difference between highlighting scarcity and creating artificial scarcity.Story Time (04:45)Julie says she gave her son “bad parenting advice” by telling him he doesn't need to do his best in school…other than math.Kevin helped a builder problem solve: 6 leads to 54 (18 walk-ins + 36 online leads) Beth has another house update: their house is nearing completion and have a closing date of Sept. 5th!Kevin says AI is not going to solve your “people problem” or make them adapt to change.News (21:38)Zillow Group to acquire Spruce, a tech-enabled title and escrow company, as a building block in the housing super app (https://www.zillowgroup.com/news/zillow-group-to-acquire-spruce/)Real estate agents grapple with cyberattack on Rapattoni (https://www.housingwire.com/articles/real-estate-agents-grapple-with-cyberattack-on-rapattoni/)Strained housing affordability is a ‘manufactured crisis' created by bad zoning—just look at L.A. (https://fortune-com.cdn.ampproject.org/c/s/fortune.com/2023/08/13/los-angeles-housing-affordability-manufactured-crisis-through-oning/amp/)Self-driving cars were supposed to take over the road. What happened? (https://www.cnn.com/2022/11/01/business/self-driving-industry-ctrp/index.html)Favorites/Hates (55:03)Julie is propagating her house plants.Beth hates when one person can taint an organization, that one friend or family member who can taint a room.Kevin's favorite is his peek design wallet.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript: KevinWelcome to episode 297. I'm Kevin Oakley. And with me today is Julie Jarnagin and Andrew Peek, because Beth Russell went full on Miley Cyrus with her voice today. I didn't know thats a thing.AndrewAnd?KevinWe were conversing this morning. And I was like, huh, You're talking about you've gone for Miley Cyrus and she's like, Sorry, that was a mom joke, which I didn't realize mom jokes were a thing. So I just was happy that we have equal opportunity bashing adult jokes.AndrewI, I support it. Yeah. Miley has a pretty low voice, little boy raspy. It's not that. Well.JulieHer kid has been sick and so apparently it got passed down.AndrewIt's this is the beginning. Schools just started. So.JulieYeah, that's true. That's true. It's going to hit all of us.AndrewIt will only get worse.KevinNo one else in my family got an apology covered. That was shocking.JulieGood.AndrewGood.KevinTotally. Totally in the clear. All right, story time. Who's going first?JulieI can go.AndrewOh your first.JulieMine is kind of. Kind of random. So just randomly in my email, I got an email, like a marketing email from Hidden Valley Ranch. I was like, How in the world did I end up on this list? Is it a really, really old list I was on from like, maybe I got a recipe or maybe they sold it.JulieSomebody? I don't know. I just thought it was funny that I got it because I was like, That's random. Then I woke up the next morning. I had two from them overnight, so that was my third. Then within the span of like less than 48 hours, I had six different marketing emails from Hidden Valley Ranch, and I would try to and I would try to unsubscribe and I would keep getting them.JulieAnd so finally I just had to hit the like, this is spam button in my email, you know, quit sending them to me because it's just a reminder, not that you're Hidden Valley Ranch, but don't if you have a list and you haven't sent any emails and you just start spamming, don't do that. You need to send emails consistently on some kind of normal basis so people are expecting them.JulieAnd don't just send six in a day about Hidden Valley Ranch because.AndrewIt's like they're it's like a marketing automation just exploding.JulieCrazy.AndrewThe more, you know, thank me. What could they even promote? Like, do you get like a 36 pack of of all these.KevinOh no they they cross promote using recipes like sour cream or something. Yeah. Like you know you can ads you can add a ranch packet to sour cream and make them.JulieIt was a lot of recipes, I think. So I don't know how I ended up on it, but they were aggressive fun.KevinIs there a preferred email cadence like as well? I got this email today from someone said, Hey, my onsite team doesn't ever want marketing to send emails because they said, We don't want to overwhelm our customers with too much communication when it comes to too from marketing, what do what do we think?JulieI personally, I say twice a month from from marketing, maybe once a month. If you can't do two good once a month, do one good one a month, and probably no more than two a month. That's me. You all may have a different.KevinNumber two is my cap from marketing.AndrewLike and I like that I gave props to Opendoor a while ago where they gave a lot of value in their email. They're like, your new offer. Your new offer. I think it's every three weeks and it's there's value in there. They probably see that I open it. And so that's why they're giving me maybe I have an accelerated cadence compared to someone else.AndrewYeah, I think twice. And then maybe some type of like trigger that helps you slow down that cadence. Like, okay, now they're a purchased let's not give them all of the marketing emails, maybe they switch different list whatever maybe. But I think we all agree lean on less versus more from marketing.JulieWell, less as long as it's not non or randomly have a new just when we think that everybody needs some, I feel like it needs some kind of plan and strategy around it instead of when we get to it, because that usually means never until we're panicking. And then people get it and they're like, Wait, who is this?JulieWhat is this? If you do have a cadence, they at least are used to seeing you pop up in their inbox and it's not so insulting. I don't know if it's things are awkward, but with Hidden Valley Ranch Spammy.AndrewYeah.KevinYeah. It's one of those areas that as an industry we still don't use data properly, I think, to clearly find like, you know, from the time something becomes a lead to the time they decide to go on an appointment, I would argue that you you could if you to your point, if you had the great content, Julie, if you had, let's say, 15 amazing in-depth articles, slash blogs with photo galleries and or videos or virtual walkthroughs, about 15 different stories of customers who chose your homes and love them.KevinI think you could send one of those a month if they're good enough or sorry, one of those a week if they're good enough over 15 weeks. But the signal of once they once you go to an appointment, you're kind of transitioned to another phase. And while it might still be interesting to get those, you might then have to do the work of saying where are the best three that they haven't already seen and spacing them out more because there's now it's it's still going to be interesting just like people love watching issue TV even though they already know where they're going to move or you know, they just bought something.KevinThey still want to, but they don't need to be deluged with it in the same way. And of course, all those ideally would have the signal of go here in view more if you want, let the customer binge them, but then know not to send them because they've already seen them in an ideal world.AndrewSo maybe.KevinI'll write. Mine comes from a call early this week because I feel like this is happening a lot, not just with the builders that we work with, but but around the country where traffic is still high. In fact, the aggregate data set from homebuilder data, it's about the same as where it was in February, March in terms of traffic to homebuilder websites, lead volume depending on the price point an area some some places are down.KevinBut if you look at year over year, most people are still up tens. And so you're talking about a struggling neighborhood. And this last month in June, they had six leads in there. So this particular better uses lasso. When you use lasso and you're analyzing lead volume, a reminder that you typically have to go look in two places.KevinYou have to go look into the individual community project. And that's going to let you see all of the online leads that have transitioned to on site through an appointment as well as walk in traffic. And then you're going have to go to the online sales bucket project and look at the leads that have come in just for that neighbor.KevinThen you have to add the two together. So we started out looking in the project folder. First thing was that no one on the call immediately kind of already had their finger on the pulse of what the lead volume was for the community, which is marketers. We should always, especially the ones that are high focus, like this is a neighborhood that I taken over the call from Jacqui, the Penske issue on maternity leave, but they're like, Oh yeah, we talk about this one like every time.KevinSo cool, so many leads that we have. Last month. It's okay. Like, you know, they didn't know it, but we looked it up and they had 38 leads in the onsite project. And I was like, okay, cool. Well, we looked at where the lead sources were coming from, both in terms of like just phone call form submission as well as actual marketing source.KevinAnd then we go to June and there were six. It's like, Wow, that's a statistically significant difference. Like something changed what happened? And we go through the list and you want to guess what changed? Actually, I'm going to make a guess. You probably don't want to because you're like, I don't know, but.AndrewWhat's the number.KevinOf 6 to 38 leads just in the onsite project? What do you think.AndrewSix up to 38.JulieMM Oh, they increased more finished quick movements listed or I.KevinGuess.AndrewI think they just added them. They were there before that at everybody their close like they register them like, like they're like this. They had the same number. Maybe the number didn't change but they just decided like, well everyone's looking at me, I'm in the hot seat. I better add something in here.KevinWhich. Okay, so that's your final clue. For those of you playing at home, when leads start being put in the system by onsite agents, after there has been five or six months of intense scrutiny of said onsite agents, what's happened is there is a new one. There is a new onsite agent who doesn't know the game to be played and silly, silly salesperson.KevinYou're putting all of your walk in leads in the system. They don't know better. It's like I always go back to when I first started playing golf. It was the best golf I've ever played in my life, in my life, because I was just playing. I wasn't overthinking it. And then you start overthinking it. You start doing all these adjustments that are wrong.KevinTypically when you're new, you start playing worse, you get in your head. And so new salesperson now in the online bucket, we went back and there were 36 online leads for July for this neighborhood. And and so then we went back to the onsite project and just ran only the walk ins and there was eight of them. And then I'm really bad at Mass.KevinIt took me about 45 seconds to figure out that the total lead count for this struggling neighborhood was 54 in a 30 day period.JulieWow. Well.KevinThe one thing I always like to remind everyone is the way that we approach marketing and advertising and do you convert means that we don't have to consider at all unless our builder partner has chosen to do something that we don't recommend. We never have to wonder to ourselves. I wonder if those 54 people are interested or qualified in any sense of the word.KevinWhy don't we have to do that? And again, this is a really big deal because every ad we ever run talks about the location, price point and type of products that you are selling. So when those leads come across, they're not just like, you know, trying to collect a $50 scratch off ticket by entering in their contact information or entering to win a car or whatever the like.KevinSo to bring it all back down to the now that I've told you that journey, it was just like, wow, we don't have a struggling community from an advertising problem. We don't have a struggling community from a lead problem. What we have is an appointment to sale conversion challenge and with 54 people in a 30 day period, someone needs to give the sales team permission to screw it up.KevinAnd what I mean by that is just start getting sales. You know, they were like, Well, this is a hiring neighborhood. And we always get the feedback that a lot of customers are concerned about selling their existing home. I go make up and make up an existing home sale package incentive. Hey, no problem. What will we'll create? What is that?KevinMake it up. Just say, Well, will partner with three agents that we know are great agents and they're they've promised to do an enhanced listing package on any referral that we send over so you can pick any of those three agents. And then as the builder, you might have to pay an extra couple hundred bucks to them to make sure you get the best photographer that they typically would use an on site or do a little bit more advertising, whatever it is.KevinBut just say, yeah, we're just putting together the finishing touches of our list. Your home VIP experience. Let's just sign contingent upon using the details of that program and feeling comfortable selling your house or whatever. But something there's too much like, yeah, it's price. Yeah, but it and I think I talked about this last time so I'm not going to go into it but that builder that had a 6% performance sell ratio really changed some things around and got to a 20% that 11 sales to 51 sales.AndrewThat's a lot of.KevinNew cumulative leads for that incentive for people that are already in their system. And I was on a call with Jesse Suggs, online sales coach for another builder this morning. She did analysis for a builder and something like 80% of their sales were to people who had been in the system for over three months. All of the friction that's preventing sales is coming from the middle and the bottom of the funnel right now.KevinAnd that's likely to continue through the end of the year. And so just wake up, smell the coffee smell and then start adjusting accordingly because you're not. I have not. Maybe one of you two have. I haven't seen any promotion that anyone has done. 80 different builders, almost every state in the country over the last three months. That has significantly increased their lead volume.KevinAnd again, the only aspects there would be qualified leads, not just leads that are from performance max campaigns and mostly spam.AndrewDon't do that.KevinYou're not you're not going to convince anyone that today is the first day that they should start thinking about buying a house or moving.AndrewNo. And we'll we definitely have some news lined up to really support that.KevinLet's just jump into that one. Oh, we got it. So from a Business insider, over 80% of Americans think it's a bad time to buy a house, which coincidentally also means that the majority of Americans also think it's a bad time to sell a house. So sellers are also buyers and so they don't want to sell if they think it's a bad time to buy because most of them are going to have to buy.KevinSo 82% think it's a bad time to buy a new home. Affordability has plunged. So unless there is a reason to move, like even this goes back to I mean, you're someone text me this right now and I'm just I'm overdoing this point because it is so important. For the second half of this year, someone said, hey, what's your thoughts about success and failures around special inventory events, i.e. showcase of homes, liquidation event, year end sales, event, everything must go, etc. It's like, well, let's not call it everything must go or liquidation sale.KevinBut even in a good market, doing that consistently once a year and then at Heartland, we just that was the only incentive we did all year. Everything else was adjusting pricing to market. But every year we did basically a December to remember sales event. It was the only sales event of the year and that trick will work once.KevinSo I was just saying, you know, maybe end of summer and fall is a better time to get your stuff sold before the end of the year when everyone else is panicking. I kind of I don't mind that, but I said, Hey, just remember 70% of the buyers are probably already in the system. So it's communicating to those people you already know.KevinAnd they said back, we were thinking of doing this event for 75 to 90 days. What's your reaction to that?AndrewI I'm trying to figure out what I want to say out loud, but it feels like it's not a real event. Then it's garbage. Like it like I'm I view it negatively. Like it's not a real deal. It's just a fake promotion.KevinIt's too long. I feel like it's too long, especially knowing that the majority of people who will take advantage of that opportunity will be people they already know. So I said, Hey, probably doesn't need to be that long, you know, just heads up and said, Well, I think we're going to have to do longer because we don't do well.KevinFostering leads long term too, which I just wanted to say that's, that's an unacceptable.AndrewThat I misunderstand that they need it longer because they're not good at fostering leads.KevinBecause they think that, yeah, they're not good at nurturing leads longer term.AndrewOkay?KevinAnd so they feel like the salesman has to go for 90 days so that new leads can come in, have time to absorb the opportunity.AndrewEtc.. So they lose people after that when they're all leads aren't useful anymore, right? And you're like, No, no, no, that's your mortgage sitting there. You have your revenue.KevinEver been right now?AndrewYeah. Yeah. Interesting.KevinYeah. Back to the article. I kind of like merging story time. Article time.AndrewYeah, that's one's perfect. Unplanned. So that's fun.KevinThe average 30 year fixed mortgage rate has risen from under 5% to nearly 7%, according to Freddie Mac. With the Federal Reserve's most aggressive interest rate hiking campaign since the 1980s. I was born in 81, so the it's been a while and everyone's still kind of pessimistic now. But that doesn't mean that but that does mean by default the people who have to are more urgent.AndrewRight?JulieYeah, they have to. And I think it's such a good opportunity to just agree with them. But yeah, it is a terrible time to buy an existing house like. Yes, absolutely. You are completely right. It is a terrible time to buy an existing house. It's a great time to buy a new house because look at this great thing.JulieWe can do to help you and look how our how they hold their value. And it just is a good opener to a conversation to talk through these things. So I don't think you're ever going to convince all these people that, oh, 80% of people are wrong. You know, everybody because they.KevinThink about the think about the psychology here of you think it's a bad time to buy and you see an ad that a builder runs that says 50, 75 grand off if you buy by the other month. I think I think your negativity bias is like, see, I told you it's bad time to buy. You don't think you're so much money.AndrewYeah, I.KevinWasn't going to buy, but now I can save 75 grant like again. It doesn't mean it doesn't work, but it doesn't work for the reason we tell ourselves. It works. When someone buys something that's on sale, that's because that's what they believe it's actually worth. Or they believe that there's some that like it's not the savings we justify that we tell our spouse, Hey, don't get mad at me.KevinI just saved us $100. But in our minds, we knew that that's not what we did.AndrewYeah, that's what it should be paid. I can see that reaction being like, oh, desperation. It's still overpriced. This as far as like if you're being kind of indoctrinated with like these articles like this where like 80% say it's bad time to buy, your reaction is to be correct with the rest of society. And so you're like, Well, I'll go along with that.AndrewI feel like they'll make me look smart. And like you said, Julie, like, well, the builders are the ones offering like these great incentives 5.25, five and a half, 4%, whatever. Like that's different than 7%, significantly different. So.KevinWell, and the other thing that's interesting about interest rates. Barbara Corcoran, you all know her from Shark Tank. Well, she's kind of got a thing that's going viral around the the U.S home industry right now because she's like everyone. You've got to buy a house now that rates are at 7% because when rates go down, the prices are going to go up.KevinSo what she's correlating to and it's not a crazy thought at all, is when rates were at four and a half and they went down to three. It took it took too long for most builders to figure this out. But builders are like, wait a minute, I can you know, I still remember people were like, how much should we raise prices by Kevin?KevinI mean, they just keep selling. What should we raise? And so I go, Just do the math of exactly what is the same payment and you can go there. Now it's the affordability around payment. You can just go to that price. You have to look at your cost, just go to that price. And so her argument is if you buy now and take that pain, you'll be better off because the rates go down, the prices of everything will go higher.KevinThat's not a guarantee, by the way, because if rates go down, it still means that there's bad things going on in the economy and the job market. It's earned.AndrewBut it's, I think to say kind of rudely my brain like that's like privilege problems, right? Like she's like I have X amount a bank account like I'm I'll deal with this and two years I'm out of the situation. But if you're stuck at 7% forever, you can't refi. Your financial situation doesn't change or drastically go up. Then you're kind of you could be stuck.AndrewSo for normal people, maybe not. But I, I definitely understand what she's what she's saying there. What's interesting is do we know anyone This is going way back. Remember Daw d0r the.KevinYork tracking the infrared tracking tool?AndrewYeah, I remember. They weren't that expensive to implement. And then, like, as we kind of got used to that and I'm not sure if there's any builders still using it, but there's a recommendation like put it, don't put it at the front door. But like in the primary bathroom or something or whatever, it'd be like, okay, real people and the model home will definitely go here versus someone going in and out, in and out deliveries, mail, etc., etc..AndrewInteresting. Having that data to kind of normalize like the salesperson. This is back to the first part of your story. Like leads went up. Now it's just a new you'll see a new sales agent on site. It's like, well, we've had 300 people come in, 200 people, a hundred people, whatever it is, that person has six, six. So that just kind of like normalize the data.AndrewBe interesting. So my little story is just like maybe it's it'll make you feel comfortable. J4 is still quirky. I don't, I don't like it. I don't get it. I was just on a call about an hour and a half ago. Really intelligent guy is like, Hey, we're seeing this like what is happening? And I'm sitting there like, Man, I wish I could be super smart right now and have the answer to this.AndrewI'm like, I have no idea. Like, let me just rebuild that report for you and maybe that will fix it. Like, I do not know, like essentially it was only charting one campaign, but the other campaigns were down here. The numbers were making sense. The ad and like, you know, everyone has the delay of the data. It seems like 24, 36, 48 hours.AndrewThere seems to be a little bit longer than that. It's a lot of fun and they have a lot of data. So it's not like we've seen some where like at the sampling a smaller is could be goofy, but it just seems to be inconsistent all over the place and it's not much fun. Thank you. Google it's not fun at all.KevinYeah it's well and the inconsistencies fortunately are not. It'd be one thing if it was just Google but it's implementation still up for on some web environments that you know it's yeah and that's where you can't I mean you will because you're human you'll get mad at the web developer but it's it's multiple web developers that are having this issue it's not just one.KevinAnd sometimes it's for a bit of code that really should have nothing to do with causing any interference with GFR. So I feel like I use this a lot. But you know, WordPress is a great format for a blog, but trying to build a website with WordPress, in fact, again, just this morning talked with a large organization, multistate organization that still uses WordPress for their and we were talking about they are having a spam issue.KevinAnd I said, well, a lot of times WordPress is something that doesn't help that and they're like, Oh really? Why go? Because you don't often update WordPress as often as you should when you've got 20 different plug ins that are connected to that. Yeah. So then we'll potentially break when you update it. Like, yeah, we're on a really old version.KevinI go, Yeah, you're going to get spammed.AndrewIt's been hacked.KevinSo it's that same kind of issue though that WordPress has where you're using the same website you always have go for said, Hey, no big deal, just put in this line of code and put it here exactly where we tell you and everything will be fine. But there's interaction with other lines of code that really shouldn't be affecting it, that that are for some people, thankfully, it's only about 5% that are still working through that issue.KevinAnd also, thankfully, I just saw an article posted yesterday like for 90% of people, UK is still alive and kicking and I.AndrewDidn't see it. I'm like, I want to use it. But then I. Principal Mike, I don't think I could be the one that says I.KevinFinally converted all of my little stars on Google Analytics over to Jay for accounts versus UK. But it is terrible.JulieI have to say I've gotten more use to die for than I thought because the other day I was in there and I was like, Oh shoot, I'm using you. Like just because it looked familiar to me. And I was like, Oh, I'm not. I'm just used to this now. So that's good. And Andrew, the most frustrating thing is when a piece of data is showing up in one place, like randomly, but it's showing up in the place it needs to show up.JulieYou're like, I know it's there, it exists, I just can't make it. So that was where it needs to show.AndrewI think that was Tuesday. Julie and I were troubleshooting Google Tag Manager and J4 and like everything was correct, it just wouldn't show up in both places. For certain events. We're setting up to support conversion tracking. Yeah, there's no certainty. Which by the way, I look above my head. The site added. You look right, that perfect.JulieWill.AndrewColor my room. It's stuff that's that's all my story is but I get the 5% of of all of it so like 90% of my world is it's it's broken J for I'm like are you kidding?KevinAndrew is our level five tech support. Yeah.AndrewSo it all rolls sideways and uphill and diagonally to me. It's great.KevinWe don't have a perfect tracker here to fixing everything, but we are, I think, nearly perfect on identifying the cause. Like if it's something that we can't touch, like a website or a server issue or whatever. But we can, we can usually help sometimes.JulieI'm actually happy when Andrew can't fix it out, so I feel like it was a dumb question. It was like, This might be stupid. Andrew And then when you can't and I'm like, Yes, it's a real.AndrewProblem and sometimes that's enough is like, okay, cool. I'm not going crazy anymore. Like we all agree this is just weird and quirky. We're not going to worry about it for a little bit. And then sure enough, I'll just fix itself on its own.KevinNext up, I guess we'll link to my tweet. We still call it that. I don't know. But Zillow is hiring over 100 photographers around the country like to continue to enhance their enhanced listings product. And so what's really cool about this is Zillow. If you've missed somewhere, been under a rock over the last six months or so, showing shown time plus which they purchased, which is like the centralized scheduling platform and then they've kind of built around that enhanced listing features, 3D tours, photos, basically everything you need to get your listing to look better.KevinYou get a better layer on the actual map as well. They're going all in on this and I think it's the right call for any syndication company to do so because, you know, Julie wrote a book and that's great, but content's still hard for builders, harder than it maybe should be. A lot of times it's just because they are still doing something really stupid, like connected TV advertising or billboards or whatever.KevinLike you have the money to solve this problem, but you're using it for for less efficient purposes. But I, I have a feeling this is going to be huge when they start to roll it out. And I have no idea when they'll be doing this. But the moment the builders can just say are already advertising on Zillow and it's like, yeah, for X amount more or I don't know if they're going to include it, but you want to just come take pictures of this house, like really good pictures and it's also a good box out move for home XCOM, which is trying to come in and disrupt.KevinAlthough I read an article that basically they even know they're not going to be Zillow, it's like where our goal is to be a really good number two and keep Zillow honest. But we're not going to we're not going to take over.AndrewI mean, there's there's being ads to Google ads. So there's always the number two. I wonder if they'll even have the photographers edit, Which would be.KevinI think so. I mean, basic basic edits. Yeah, basic cleanup.AndrewAnd that's like, imagine that.KevinBe really smart about this from a strategic perspective. And homes while Costar Homes parent company started this on the commercial side they can take these pictures and again I haven't seen any paperwork so I have no clue how this will work. But my hunch is it will work similar to Costar. And that Costar lets the commercial agents use the imagery that they shoot for anything except to send to other commercial real estate syndication portals.KevinSo this whole concept Inman Connect in Vegas has gone on this week, and one of the panels with Robert Rifkin, the CEO of Compass and someone from Redfin and the CEO of Next Next Home, I think is the name of the company. They're all talking about how like pocket listings or like listings that are unique to to a company are just so incredibly important right now because there's not enough of them.KevinAnd that's why we talked about Howard Hanna's move in the Cleveland area to be like, Nope, we're not sharing our listings with other offices in the same way we have been. This is just like, again, it's in the technology world. They call it like getting closer to the bare metal. You're talking about taking pictures of listings, You're getting closer to boxing out competitors in like the most bare metal approach, like here, like it's where the rubber meets the road.KevinLike you don't have pictures. Great. So you're listing on homes that com says that the house is 2000 square feet but it has no pictures.AndrewYeah, it's pretty simple.KevinNo one's going to care, Alison.AndrewEspecially the beat, I'm sure. Great pictures to like. They'll be standardized and like, that would be the look for real estate photography. Whatever Zillow decides, if they end up being like they set the mood, they set the tempo of it. So that's, that's pretty cool. Good for them.KevinYeah. I just think what good for everyone if it's done right and we don't know if it will be done right, but anything that helps a builder solve a problem at a reasonable price and help Zillow like that's doesn't happen often again. But win win wins are really good.AndrewYeah, I like it again.KevinAll right. Back to bad news that we're we're going. I think so.AndrewIt's like bad news I think it's bad.KevinFrom from Redfin dot com housing market Update The typical U.S. homebuyers monthly payment is up nearly 20% from a year ago as prices rise.AndrewThat's a big 20%.KevinThe average price of a home is only up 3.2%, but the average payment is up 20. Thank you. Interest rates?AndrewYeah. Interest rates, do you think? Obviously lower down payments, I would assume so. That's affecting it. Yes. Is it my mind on this goes to everything outside of housing like this does affect housing, but I'm like, so I'm in Florida right here by the water 5 minutes away. I'm thinking like, oh, like a lot of people on a boat.AndrewYou got a boat show. You do not see a price. You see a monthly payment on every boat. And you're like, yeah, boats 229 a month bring a boat warranty and include seats. So all this stuff here, like I'll be looking at Lindsay 229 month, like we just don't have to go to Chick-Fil-A six times. Like that's not bad.AndrewLet's sacrifice that. We could get a boat, bring boat. But as things like this go up, I'm like, Oh, that's not an option anymore. Let's not do that. And now the person that's selling the boat, they have less commission now they're making less money. That's kind of like a cascading effect of like if you're what's the phrase like house house for like eventually I feel like that long term, I don't have the data on this and not on The Economist info on this like you eventually that affects other industries and it's this full circle of like, that's not good.AndrewI'm sure there's like a perfect number to be at, right? That I don't know. Maybe there isn't where if it's too high, then it affects you spend less in other places. If it's too low, then there should be more spend and housing. You could afford more as that keeps prices lower, keeps demand lower, if that makes any sense in my head.AndrewThis makes perfect sense.KevinI think it makes it just like, I don't know, 2000 people who work for the Fed, who are trying to figure out like answer that question extremely complicated. That's why rates are moving around and I'm just I got a little bit distracted because I'm looking at this chart, which is on the video version on on YouTube. For those of you watching or on do, you can become yeah, home listings are down 21% year over year look at so 2022 the red line this is when everyone's like see I told you so the world is going to end because listing listings started reappearing and then June, July they fell off and they I mean, the yellowKevinline for 2023 is just I mean, it's it's in the range, let's just say, of 2020 COVID lows, like April, May, number of new homes that hit the market was at an all time low for April May. But we've kind of been hanging around there all of 20, 23. It's just incredible, like the amount of pain on the used home side of the world for these folks who don't have the number of transactions is crazy.KevinAnd I am hearing again, we got to get an agent or a broker on the program to talk about this because I'm getting more emails and texts as well from builders who are like, what is going on with real estate agents? They are losing their their mind. Every deal is like a huge there. I mean, some of the words they use to describe the behavior, I don't know if I can say on air, but.AndrewYou need a little sensor.KevinBut they're like, please tell us that you have something happen at the summit in September talking about how to handle agents and what to do because it's just it's but I mean, you have to understand the pain that a lot of them are going through here. It's not it might be irrational behavior, but it's irrational behavior caused by irrational source, if that makes.JulieSense. That's why I just had a conversation with a builder that I'm like, Why? What did you do? Why are your walk ins so much higher? And it's somebody who they have never wanted to bother with realtors. They never needed realtors. They were just a pain in their side. And she was like, What? Honestly, we've been Dylan more with realtors and open to working with them now just because they need they need listings and we've got the listings.JulieSo we're like, okay, so what's kind of even changing how some people are open to working with realtor.AndrewRealtors.JulieI'm sure.AndrewPursuing.JulieIt's going to make things more crazy for them for sure.KevinYeah. Interesting. All right. I don't think there's anything else really that I want to talk about from the news. It's more like we know that stuff. Elon Musk is trying to win back advertisers with brand safety technology. I mean, I'm I don't even want to think.AndrewAbout it for. That's my thought. I'm then I have this for this this new or old news I don't know.KevinFirst of all the whole the whole thing, I mean, maybe it settles down and in some ways it has because thread thread who like, what's that thing? All the users that I and the community is alive and well they're most of the people I interact with are not have not gone away or stopped actually on. Okay but like advertisers are so fact I do want to read this I pulled up another thing that we can't share the link to because it's a subscription to Digiday plus they called me in to like a $200 subscription for the year because I really wanted to read get you again a point for like great content wins.KevinBut advertisers are so fickle and right now they're such pressure to perform that experimentation on a platform that's been there, done that, and not much has changed. It's like now we all tried. Remember, everyone was going to boycott Instagram and Facebook and never used them again and they were going to go on LinkedIn and Twitter and Pinterest and all these other places.KevinWell, guess what? They're back because they need things that actually deliver qualified people in revenue. So this article is here's what ad and media execs really mean when they commented on their queue to earnings. This is hilarious to me. So and so far so good. I'll try to use different voices just for entertainment value. So these are all things that that high level executives said on their earnings call.KevinThe is Doug Horn, the CFO at Gannett. For those of you who are born in the last 35 years, that's a newspaper company who tries to do digital media as well. But here's what he said. Despite secular headwinds, the decrease in print advertising revenue was limited to 8.9% year over marking the smallest decline observed in the past year.KevinAnd then here's what he actually meant. That quarter could have been a lot worse, except for the fact that our print advertising sucked less than expected. I think people are still dumb enough to buy print ads. Spence Newman, the CFO at Netflix, said. Our overall ad arm subscription plus ads continue to be higher than basic ad free globally, same as the statement on standard Bore.KevinHere's what he meant. Advertising is not a major moneymaker for Netflix, yet we made all of our money by just not letting people share subscriptions. I'm not even going to say what they actually said, just what they meant, because it's it's to me, it's just a really good insight into the chaos that is the traditional advertising world. Zaslav Warner Brothers CEO said.KevinWho needs a massive subscriber base When you can focus on a handful of loyal customers and make millions, am I right? So basically it's like we're not even going to try to grow the number of subscribers we have there. Just charge them a heck of a lot of money for not a lot of content, and it's working just fine.KevinMichael CAVANAUGH Comcast president. There are too many moving parts that would need to align for a deal of the magnitude to come together of being sold or swapping business units. See, I think there's one other one in here that was really interesting. Bob Bakish, CEO of Paramount Global, talking about the whole writers strike and labor dispute. Basically, whoever has the goal tends to make the rules and we've got the gold.KevinAnd they also by the way, it's been interesting just hearing all of the AI generative AI discussions around like, could you pick a worse time to have a strike over something that.AndrewSo yeah.KevinIt just is really interesting. So I mean, Mark Zuckerberg, this is pretty good. Rails plays exceeded 200 billion per day across Facebook and Instagram. We're seeing good progress on real monetization as well with the annual revenue run rate across our apps now exceeding $10 billion up from 3 billion last fall. What he actually meant is we're about to make a whole crap ton of money from short form videos.KevinVery soon.AndrewYeah.KevinBut like people in the print industry, I mean, even TV again, I've hinted at a couple of times, but connected TV advertising sounds awesome. And like Disney Plus right now is pivoting their last call. Iger just said, You know what? We don't want people like we're going to up the price of Disney Plus because we will make way more money.KevinIf we can sell ads, then if we make people pay what they're willing to pay for the platform. So their goal is actually to grow the ad supported subscriptions more than anything else. And if if they and others convince more people to do that and you can start affordably, that's the key. Affordably targeting households with TV advertising on streaming services, that would be great for right now.KevinIt's the only way that people like Disney can make money. They can sell the that because the concept of it is so good in an actual performance it it's not worth the expense being paid except for those people who are making money from the ads being being bought.AndrewYeah, I mean, essentially it is Go ahead.JulieDoes it it feel weird that we're like subscriptions? No more ads. And then the pendulum is swinging other way, right? It's like our kids aren't going to understand. No, no, we're just going back to cable. Like, we already had this, and then we didn't have this, and now we have this again. It's just the way things cycle through is interesting to me.KevinWell, I think it's a cat and mouse game of we as advertisers. We want this ability to target at the household level. What screen streaming accounts allow that cable accounts didn't I used to do cable TV advertising at Heartland and you could pick a zip code. That was it like you could you can say target all of the Time Warner or Comcast subscribers in the zip code.KevinThat was the most you could target. Now that you can target accounts and you know who those accounts are, and that data gets blended with other data sources, it's the right thing that advertisers want. Whether consumers will put up with it is another thing, because it's it's hard to go back to like we use YouTube TV. Big brother is out.KevinMy wife loves Big brother. That's usually I get her the subscription to like the all access thing for Big Brother for her birthday. We missed the first two episodes, so we have to go back and watch YouTube, TV records, everything. But you have to. If you don't put it in your own DVR tool, you have to watch it with ads.KevinAnd I kid you not like every ad break is 8/32 commercials and they ad and like double it's like punitive. It's like you missed it haha we got you.AndrewYou want it.KevinAnd it's just painful to watch that stuff.AndrewPainful. I mean, at the end of the day, it's revenue per user, right? Just like you look at Facebook when they deliver their quarterlies, you read the PDFs and you're like, okay, okay. Like, all right, a average U.S. user is worth $23.54 per quarter. So you're like, Oh, well, I'll just pay $15 a month. I have no ads on my Facebook for them.AndrewYou know, they're not making that choice to do that. But that's what it is. That's at least that's why I interpret it like, right, we could go this way or this way. Revenue per user and then revenue at the end. But then they get into like, well, we need longevity, we need retention of these users. We can have attrition and dying off.AndrewSo they have to factor in all those things. But a fun, fun analysis for billions of dollars and and revenue to do. And like, here's what I'm presenting shaking your hands like I'm nervous to tell this to someone.KevinBut okay favorites.AndrewOh man. Oh man.KevinYeah. Andrews. Andrews again filling in for Beth last second. Let's see I think.AndrewFavorite.KevinAnd you can skip if you need to.AndrewActually you.KevinGot everything.JulieI got one. So my son just turned 15. He's starting high school, so for his birthday, he wanted us to take him shopping at the backpacker, which is like a it's more expensive than we're like usually for school clothes we would do like Target and all Navy because it's very everybody knows that I'm thrifty like that, so it's more expensive.JulieBut they had the they got the coolest school backpacks there to him out of the loop but they're there have an insulated pocket in the front for their lunches. So you know, you're 15 at high school. You don't want to carry a lunch bell. You must have like, built into the cool little backpack. So watch me cringe. Like it.JulieYes. Made me cringe a little bit when we.AndrewYeah, these are up there. I'm looking at them.JulieWhat we paid for all his clothes there. But, you know, he's getting older. He wanted the the cooler clothes.AndrewYeah. Yeah.KevinI'll just I'm wondering, I think your favorite should be the kids are back in school.AndrewThat is. That is my favorite. Yeah, that's great. It's my favorite. That's that. You want to do it this year. But yeah, I started This will be our next so like two weeks ago they started I time this is out I think or a week ago, whatever it may be. But yeah, I'm excited for that. But the fun challenge though is record 330 Eastern day at home.AndrewLike right now I want at 4:00 but I want to start is when they get home. So I'm like mute, unmute, mute because I have to walk through the door, which is, you know, 15 feet that way with my door shut and all that stuff is fine. But yeah, that was fun shopping for them. We have three so that you have to but you went to the backpacker, which Looks like a super sweet spot to go to.JulieFor a few things not have.AndrewYou think about.JulieEverything.AndrewBut it's yeah, our kids are in uniforms which is great, but you still like they got to get the dry fit ones otherwise, like the collared shirts shrink and then so they don't last long time. But yeah, so it's expensive starting back up school but I'm glad they're gone. It's quite the power bill will definitely go down because Fortnite and the Ps5, the Xbox and desktop are not running upstairs all day.AndrewRight. I'll take that. Forgot about that.KevinBut I am. I'm late to the game here. I feel like food shown up in boxes has come and gone for most people. They're like, Yeah, I tried Blue Apron, all that stuff. This is factor 75. I don't know if you've heard of this, but their refrigerated meals, they're all fully, fully prepared.AndrewOkay.KevinAnd the quality of the meat in particular is incredible. Like it is. It's like going to Cardinals, which is the premier butcher here in town. If you're going to make ribs or steak for special occasion, you're going to craft onions. All the meat is really, really good. It's not I guess some people use it for like dieting or whatever, but there's four or five categories like keto or like low calorie vegetarian, vegan or whatever.KevinIt's all really good. There is a pork chop thing that my wife had because she did it first and I was like, What are we doing? This is dumb. And I tried it. I thought it was filet mignon covered with like a cheese sauce. It was some pork chop thing. And I was like, okay, I'm sold. They can make pork chop tastes like filet mignon.KevinI'm in. I don't I'm sure it's expensive. But here's the thing. Everyone's going to school for the first time. No more home schooling for the Oakley's. And that means there's not lunches that are going to be downstairs and I won't eat anything. Like, I'll just eat a a a protein bar for lunch.AndrewKevin.KevinAnd it's way better for my body if I just eat actual meal.AndrewIt does a good and it's, yeah, we do some meal meal prep like this as well. It's definitely worth it. It's still cheaper than going to cheaper as in, if I do leave the office, I go pick up Chick-Fil-A, then I wait in line and then I drive back and then I sit at it like there's 45 minutes right there.AndrewEven though chick flies 10 minutes and this is maybe a dollar two because.KevinIt's all refrigerated, there's really no prep time for every single one of these entrees is 2 minutes.AndrewYes. And it's real food. Like, it's not like the ingredients are like chicken.KevinIn the bath. It does take up a little bit of fridge space. But yeah, that's some surprisingly because this is not really my thing.AndrewSecond fridge, I'm thinking that's well. Oh, have you had their blueberry buttermilk pancakes or.KevinIt's not done any breakfast. It's just purely a lunch thing. So Melanie doesn't have to mess with extra groceries for lunch for either of us. We just. And the portion sizes. I'm not. I'm not hungry.AndrewWith a smoky bacon and cheddar egg bites. Four of them looks pretty good.KevinFor those of you who may not be familiar, Andrews to all of the sessions are food and clothes.AndrewShorts, shopping for short.KevinOr shopping for shirts.JulieSpecifically shorts.AndrewIt's hot. It's hot and miserable. Yeah. I'll just move to like, not unlike the cold either. I'm stuck here.KevinAll right, That'll do it for this week. Thanks again for tuning in and joining us every week. We've got some fantastic guest episodes coming out shortly, one including Julie, talking a little bit more in-depth about her book. For those of you who haven't order in yet, you get a little bit of a preview. So check that out. We'll see you next time. The post Ep 299: One Stop Shop appeared first on Online Sales and Marketing for Home Builders - DYC.

Union Radio
Román Lozinski - ¿El correismo está estancado a pesar de pasar a segunda vuelta en Ecuador? ?¿Esto le costará la presidencia?

Union Radio

Play Episode Listen Later Aug 21, 2023 11:48


La correista Luisa González y el joven empresario Daniel Noboa, se disputarán la presidencia de Ecuador en una segunda vuelta el próximo 15 de octubre, luego que el escrutinio de las elecciones los sitúe como candidatos más votados. Con más del 78% de los votos escrutados, González obtuvo el 33,19% de los votos y Noboa el 24,04%. Igor Laborem, corresponsal de Unión Radio en  Ecuador y periodista del diario la Hora en Quito, aseguró que estos resultados son inéditos, ya que por primera vez el debate presidencial en Ecuador, parece haber tenido una importancia clave. Explicó que esto permite que Daniel Noboa pase de estar con un 3% en las encuestas a estar en este 23,6% que muestra en este momento el CNE. Laborem indicó que también se ve una Luisa González convertida en la primera mujer que gana la posibilidad de ir al balotaje, ninguna mujer había logrado llegar a la segunda vuelta. «En esta votación del correismo apenas supera lo que logró Arauz en 2020. El correismo se mantiene estancado, no está permeando a otros lugares del país y se mantiene con su voto duro y eso le costará en la segunda vuelta» añadió. También te puede interesar: Resultados Elecciones Ecuador Destacó que los ecuatorianos que no votaron por González, probablemente se decantarán por Noboa en segunda vuelta, siendo este un porcentaje importante. El periodista recordó que Noboa es un empresario que entra en la política siguiendo los pasos de su papá, Álvaro Noboa, quien se lanzó a la presidencia en varias ocasiones y nunca llegó. «Estamos viendo una población que ya conoce al correismo y está apostando por un nuevo proyecto que mostró Noboa en su discurso; unidad, acercamiento y apalancado en el electorado joven» acotó. Resaltó que el país está sumido en la inseguridad por parte de los grupos narcotraficantes y las propuestas de los candidatos fueron en esa dirección

Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 297: Less is MoreIn this episode, Kevin Oakly, Andrew Peek and Julie Jarnagin discuss the lack of data being used by large corporations in regards to their marketing strategies as well as their frustrating experience with GA4 so far. They muse on the cascading effect on the economy of monthly mortgage payments being 20% higher than they were a year ago and how the low used homes inventory is causing realtors in a frenzy to reach out to builders for their listings.Story Time (04:41)Julie is being spammed by Hidden Valley Ranch emails.Kevin helped a builder problem solve: 6 leads to 54 (18 walk-ins + 36 online leads) Andrew finds that GA4 is still pretty clunky and has odds and ends to work out.News (31:10)Housing Market Update: The Typical U.S. Homebuyer's Monthly Payment Is Up Nearly 20% From a Year Ago As Prices Rise (https://www.redfin.com/news/housing-market-update-monthly-mortgage-payments-near-record-high/) Mortgage demand drops again after FHA loan interest rate hits 21-year high (https://www.cnbc.com/2023/08/09/mortgage-demand-drops-again-after-fha-loan-interest-rate-hits-21-year-high.html) Over 80% of Americans think it's a bad time to buy a house (https://www.businessinsider.com/house-price-outlook-homes-real-estate-investing-fannie-mae-survey-2023-8)Elon Musk's X aims to win back advertisers with new brand safety technology deal (https://www.cnbc.com/2023/08/08/elon-musks-x-aims-to-win-back-advertisers-signs-deal-with-ias.html)Favorites (48:45)Andrew's favorite is the kids are back to schoolKevin: Is loving his new refrigerated meals and especially is impressed with the quality of the meat.Julie loves the new backpack she got for her son to go back to school with that has an insulated pocket in the front for lunch.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript: KevinWelcome to episode 297. I'm Kevin Oakley. And with me today is Julie Jarnagin and Andrew Peek, because Beth Russell went full on Miley Cyrus with her voice today. I didn't know thats a thing.AndrewAnd?KevinWe were conversing this morning. And I was like, huh, You're talking about you've gone for Miley Cyrus and she's like, Sorry, that was a mom joke, which I didn't realize mom jokes were a thing. So I just was happy that we have equal opportunity bashing adult jokes.AndrewI, I support it. Yeah. Miley has a pretty low voice, little boy raspy. It's not that. Well.JulieHer kid has been sick and so apparently it got passed down.AndrewIt's this is the beginning. Schools just started. So.JulieYeah, that's true. That's true. It's going to hit all of us.AndrewIt will only get worse.KevinNo one else in my family got an apology covered. That was shocking.JulieGood.AndrewGood.KevinTotally. Totally in the clear. All right, story time. Who's going first?JulieI can go.AndrewOh your first.JulieMine is kind of. Kind of random. So just randomly in my email, I got an email, like a marketing email from Hidden Valley Ranch. I was like, How in the world did I end up on this list? Is it a really, really old list I was on from like, maybe I got a recipe or maybe they sold it.JulieSomebody? I don't know. I just thought it was funny that I got it because I was like, That's random. Then I woke up the next morning. I had two from them overnight, so that was my third. Then within the span of like less than 48 hours, I had six different marketing emails from Hidden Valley Ranch, and I would try to and I would try to unsubscribe and I would keep getting them.JulieAnd so finally I just had to hit the like, this is spam button in my email, you know, quit sending them to me because it's just a reminder, not that you're Hidden Valley Ranch, but don't if you have a list and you haven't sent any emails and you just start spamming, don't do that. You need to send emails consistently on some kind of normal basis so people are expecting them.JulieAnd don't just send six in a day about Hidden Valley Ranch because.AndrewIt's like they're it's like a marketing automation just exploding.JulieCrazy.AndrewThe more, you know, thank me. What could they even promote? Like, do you get like a 36 pack of of all these.KevinOh no they they cross promote using recipes like sour cream or something. Yeah. Like you know you can ads you can add a ranch packet to sour cream and make them.JulieIt was a lot of recipes, I think. So I don't know how I ended up on it, but they were aggressive fun.KevinIs there a preferred email cadence like as well? I got this email today from someone said, Hey, my onsite team doesn't ever want marketing to send emails because they said, We don't want to overwhelm our customers with too much communication when it comes to too from marketing, what do what do we think?JulieI personally, I say twice a month from from marketing, maybe once a month. If you can't do two good once a month, do one good one a month, and probably no more than two a month. That's me. You all may have a different.KevinNumber two is my cap from marketing.AndrewLike and I like that I gave props to Opendoor a while ago where they gave a lot of value in their email. They're like, your new offer. Your new offer. I think it's every three weeks and it's there's value in there. They probably see that I open it. And so that's why they're giving me maybe I have an accelerated cadence compared to someone else.AndrewYeah, I think twice. And then maybe some type of like trigger that helps you slow down that cadence. Like, okay, now they're a purchased let's not give them all of the marketing emails, maybe they switch different list whatever maybe. But I think we all agree lean on less versus more from marketing.JulieWell, less as long as it's not non or randomly have a new just when we think that everybody needs some, I feel like it needs some kind of plan and strategy around it instead of when we get to it, because that usually means never until we're panicking. And then people get it and they're like, Wait, who is this?JulieWhat is this? If you do have a cadence, they at least are used to seeing you pop up in their inbox and it's not so insulting. I don't know if it's things are awkward, but with Hidden Valley Ranch Spammy.AndrewYeah.KevinYeah. It's one of those areas that as an industry we still don't use data properly, I think, to clearly find like, you know, from the time something becomes a lead to the time they decide to go on an appointment, I would argue that you you could if you to your point, if you had the great content, Julie, if you had, let's say, 15 amazing in-depth articles, slash blogs with photo galleries and or videos or virtual walkthroughs, about 15 different stories of customers who chose your homes and love them.KevinI think you could send one of those a month if they're good enough or sorry, one of those a week if they're good enough over 15 weeks. But the signal of once they once you go to an appointment, you're kind of transitioned to another phase. And while it might still be interesting to get those, you might then have to do the work of saying where are the best three that they haven't already seen and spacing them out more because there's now it's it's still going to be interesting just like people love watching issue TV even though they already know where they're going to move or you know, they just bought something.KevinThey still want to, but they don't need to be deluged with it in the same way. And of course, all those ideally would have the signal of go here in view more if you want, let the customer binge them, but then know not to send them because they've already seen them in an ideal world.AndrewSo maybe.KevinI'll write. Mine comes from a call early this week because I feel like this is happening a lot, not just with the builders that we work with, but but around the country where traffic is still high. In fact, the aggregate data set from homebuilder data, it's about the same as where it was in February, March in terms of traffic to homebuilder websites, lead volume depending on the price point an area some some places are down.KevinBut if you look at year over year, most people are still up tens. And so you're talking about a struggling neighborhood. And this last month in June, they had six leads in there. So this particular better uses lasso. When you use lasso and you're analyzing lead volume, a reminder that you typically have to go look in two places.KevinYou have to go look into the individual community project. And that's going to let you see all of the online leads that have transitioned to on site through an appointment as well as walk in traffic. And then you're going have to go to the online sales bucket project and look at the leads that have come in just for that neighbor.KevinThen you have to add the two together. So we started out looking in the project folder. First thing was that no one on the call immediately kind of already had their finger on the pulse of what the lead volume was for the community, which is marketers. We should always, especially the ones that are high focus, like this is a neighborhood that I taken over the call from Jacqui, the Penske issue on maternity leave, but they're like, Oh yeah, we talk about this one like every time.KevinSo cool, so many leads that we have. Last month. It's okay. Like, you know, they didn't know it, but we looked it up and they had 38 leads in the onsite project. And I was like, okay, cool. Well, we looked at where the lead sources were coming from, both in terms of like just phone call form submission as well as actual marketing source.KevinAnd then we go to June and there were six. It's like, Wow, that's a statistically significant difference. Like something changed what happened? And we go through the list and you want to guess what changed? Actually, I'm going to make a guess. You probably don't want to because you're like, I don't know, but.AndrewWhat's the number.KevinOf 6 to 38 leads just in the onsite project? What do you think.AndrewSix up to 38.JulieMM Oh, they increased more finished quick movements listed or I.KevinGuess.AndrewI think they just added them. They were there before that at everybody their close like they register them like, like they're like this. They had the same number. Maybe the number didn't change but they just decided like, well everyone's looking at me, I'm in the hot seat. I better add something in here.KevinWhich. Okay, so that's your final clue. For those of you playing at home, when leads start being put in the system by onsite agents, after there has been five or six months of intense scrutiny of said onsite agents, what's happened is there is a new one. There is a new onsite agent who doesn't know the game to be played and silly, silly salesperson.KevinYou're putting all of your walk in leads in the system. They don't know better. It's like I always go back to when I first started playing golf. It was the best golf I've ever played in my life, in my life, because I was just playing. I wasn't overthinking it. And then you start overthinking it. You start doing all these adjustments that are wrong.KevinTypically when you're new, you start playing worse, you get in your head. And so new salesperson now in the online bucket, we went back and there were 36 online leads for July for this neighborhood. And and so then we went back to the onsite project and just ran only the walk ins and there was eight of them. And then I'm really bad at Mass.KevinIt took me about 45 seconds to figure out that the total lead count for this struggling neighborhood was 54 in a 30 day period.JulieWow. Well.KevinThe one thing I always like to remind everyone is the way that we approach marketing and advertising and do you convert means that we don't have to consider at all unless our builder partner has chosen to do something that we don't recommend. We never have to wonder to ourselves. I wonder if those 54 people are interested or qualified in any sense of the word.KevinWhy don't we have to do that? And again, this is a really big deal because every ad we ever run talks about the location, price point and type of products that you are selling. So when those leads come across, they're not just like, you know, trying to collect a $50 scratch off ticket by entering in their contact information or entering to win a car or whatever the like.KevinSo to bring it all back down to the now that I've told you that journey, it was just like, wow, we don't have a struggling community from an advertising problem. We don't have a struggling community from a lead problem. What we have is an appointment to sale conversion challenge and with 54 people in a 30 day period, someone needs to give the sales team permission to screw it up.KevinAnd what I mean by that is just start getting sales. You know, they were like, Well, this is a hiring neighborhood. And we always get the feedback that a lot of customers are concerned about selling their existing home. I go make up and make up an existing home sale package incentive. Hey, no problem. What will we'll create? What is that?KevinMake it up. Just say, Well, will partner with three agents that we know are great agents and they're they've promised to do an enhanced listing package on any referral that we send over so you can pick any of those three agents. And then as the builder, you might have to pay an extra couple hundred bucks to them to make sure you get the best photographer that they typically would use an on site or do a little bit more advertising, whatever it is.KevinBut just say, yeah, we're just putting together the finishing touches of our list. Your home VIP experience. Let's just sign contingent upon using the details of that program and feeling comfortable selling your house or whatever. But something there's too much like, yeah, it's price. Yeah, but it and I think I talked about this last time so I'm not going to go into it but that builder that had a 6% performance sell ratio really changed some things around and got to a 20% that 11 sales to 51 sales.AndrewThat's a lot of.KevinNew cumulative leads for that incentive for people that are already in their system. And I was on a call with Jesse Suggs, online sales coach for another builder this morning. She did analysis for a builder and something like 80% of their sales were to people who had been in the system for over three months. All of the friction that's preventing sales is coming from the middle and the bottom of the funnel right now.KevinAnd that's likely to continue through the end of the year. And so just wake up, smell the coffee smell and then start adjusting accordingly because you're not. I have not. Maybe one of you two have. I haven't seen any promotion that anyone has done. 80 different builders, almost every state in the country over the last three months. That has significantly increased their lead volume.KevinAnd again, the only aspects there would be qualified leads, not just leads that are from performance max campaigns and mostly spam.AndrewDon't do that.KevinYou're not you're not going to convince anyone that today is the first day that they should start thinking about buying a house or moving.AndrewNo. And we'll we definitely have some news lined up to really support that.KevinLet's just jump into that one. Oh, we got it. So from a Business insider, over 80% of Americans think it's a bad time to buy a house, which coincidentally also means that the majority of Americans also think it's a bad time to sell a house. So sellers are also buyers and so they don't want to sell if they think it's a bad time to buy because most of them are going to have to buy.KevinSo 82% think it's a bad time to buy a new home. Affordability has plunged. So unless there is a reason to move, like even this goes back to I mean, you're someone text me this right now and I'm just I'm overdoing this point because it is so important. For the second half of this year, someone said, hey, what's your thoughts about success and failures around special inventory events, i.e. showcase of homes, liquidation event, year end sales, event, everything must go, etc. It's like, well, let's not call it everything must go or liquidation sale.KevinBut even in a good market, doing that consistently once a year and then at Heartland, we just that was the only incentive we did all year. Everything else was adjusting pricing to market. But every year we did basically a December to remember sales event. It was the only sales event of the year and that trick will work once.KevinSo I was just saying, you know, maybe end of summer and fall is a better time to get your stuff sold before the end of the year when everyone else is panicking. I kind of I don't mind that, but I said, Hey, just remember 70% of the buyers are probably already in the system. So it's communicating to those people you already know.KevinAnd they said back, we were thinking of doing this event for 75 to 90 days. What's your reaction to that?AndrewI I'm trying to figure out what I want to say out loud, but it feels like it's not a real event. Then it's garbage. Like it like I'm I view it negatively. Like it's not a real deal. It's just a fake promotion.KevinIt's too long. I feel like it's too long, especially knowing that the majority of people who will take advantage of that opportunity will be people they already know. So I said, Hey, probably doesn't need to be that long, you know, just heads up and said, Well, I think we're going to have to do longer because we don't do well.KevinFostering leads long term too, which I just wanted to say that's, that's an unacceptable.AndrewThat I misunderstand that they need it longer because they're not good at fostering leads.KevinBecause they think that, yeah, they're not good at nurturing leads longer term.AndrewOkay?KevinAnd so they feel like the salesman has to go for 90 days so that new leads can come in, have time to absorb the opportunity.AndrewEtc.. So they lose people after that when they're all leads aren't useful anymore, right? And you're like, No, no, no, that's your mortgage sitting there. You have your revenue.KevinEver been right now?AndrewYeah. Yeah. Interesting.KevinYeah. Back to the article. I kind of like merging story time. Article time.AndrewYeah, that's one's perfect. Unplanned. So that's fun.KevinThe average 30 year fixed mortgage rate has risen from under 5% to nearly 7%, according to Freddie Mac. With the Federal Reserve's most aggressive interest rate hiking campaign since the 1980s. I was born in 81, so the it's been a while and everyone's still kind of pessimistic now. But that doesn't mean that but that does mean by default the people who have to are more urgent.AndrewRight?JulieYeah, they have to. And I think it's such a good opportunity to just agree with them. But yeah, it is a terrible time to buy an existing house like. Yes, absolutely. You are completely right. It is a terrible time to buy an existing house. It's a great time to buy a new house because look at this great thing.JulieWe can do to help you and look how our how they hold their value. And it just is a good opener to a conversation to talk through these things. So I don't think you're ever going to convince all these people that, oh, 80% of people are wrong. You know, everybody because they.KevinThink about the think about the psychology here of you think it's a bad time to buy and you see an ad that a builder runs that says 50, 75 grand off if you buy by the other month. I think I think your negativity bias is like, see, I told you it's bad time to buy. You don't think you're so much money.AndrewYeah, I.KevinWasn't going to buy, but now I can save 75 grant like again. It doesn't mean it doesn't work, but it doesn't work for the reason we tell ourselves. It works. When someone buys something that's on sale, that's because that's what they believe it's actually worth. Or they believe that there's some that like it's not the savings we justify that we tell our spouse, Hey, don't get mad at me.KevinI just saved us $100. But in our minds, we knew that that's not what we did.AndrewYeah, that's what it should be paid. I can see that reaction being like, oh, desperation. It's still overpriced. This as far as like if you're being kind of indoctrinated with like these articles like this where like 80% say it's bad time to buy, your reaction is to be correct with the rest of society. And so you're like, Well, I'll go along with that.AndrewI feel like they'll make me look smart. And like you said, Julie, like, well, the builders are the ones offering like these great incentives 5.25, five and a half, 4%, whatever. Like that's different than 7%, significantly different. So.KevinWell, and the other thing that's interesting about interest rates. Barbara Corcoran, you all know her from Shark Tank. Well, she's kind of got a thing that's going viral around the the U.S home industry right now because she's like everyone. You've got to buy a house now that rates are at 7% because when rates go down, the prices are going to go up.KevinSo what she's correlating to and it's not a crazy thought at all, is when rates were at four and a half and they went down to three. It took it took too long for most builders to figure this out. But builders are like, wait a minute, I can you know, I still remember people were like, how much should we raise prices by Kevin?KevinI mean, they just keep selling. What should we raise? And so I go, Just do the math of exactly what is the same payment and you can go there. Now it's the affordability around payment. You can just go to that price. You have to look at your cost, just go to that price. And so her argument is if you buy now and take that pain, you'll be better off because the rates go down, the prices of everything will go higher.KevinThat's not a guarantee, by the way, because if rates go down, it still means that there's bad things going on in the economy and the job market. It's earned.AndrewBut it's, I think to say kind of rudely my brain like that's like privilege problems, right? Like she's like I have X amount a bank account like I'm I'll deal with this and two years I'm out of the situation. But if you're stuck at 7% forever, you can't refi. Your financial situation doesn't change or drastically go up. Then you're kind of you could be stuck.AndrewSo for normal people, maybe not. But I, I definitely understand what she's what she's saying there. What's interesting is do we know anyone This is going way back. Remember Daw d0r the.KevinYork tracking the infrared tracking tool?AndrewYeah, I remember. They weren't that expensive to implement. And then, like, as we kind of got used to that and I'm not sure if there's any builders still using it, but there's a recommendation like put it, don't put it at the front door. But like in the primary bathroom or something or whatever, it'd be like, okay, real people and the model home will definitely go here versus someone going in and out, in and out deliveries, mail, etc., etc..AndrewInteresting. Having that data to kind of normalize like the salesperson. This is back to the first part of your story. Like leads went up. Now it's just a new you'll see a new sales agent on site. It's like, well, we've had 300 people come in, 200 people, a hundred people, whatever it is, that person has six, six. So that just kind of like normalize the data.AndrewBe interesting. So my little story is just like maybe it's it'll make you feel comfortable. J4 is still quirky. I don't, I don't like it. I don't get it. I was just on a call about an hour and a half ago. Really intelligent guy is like, Hey, we're seeing this like what is happening? And I'm sitting there like, Man, I wish I could be super smart right now and have the answer to this.AndrewI'm like, I have no idea. Like, let me just rebuild that report for you and maybe that will fix it. Like, I do not know, like essentially it was only charting one campaign, but the other campaigns were down here. The numbers were making sense. The ad and like, you know, everyone has the delay of the data. It seems like 24, 36, 48 hours.AndrewThere seems to be a little bit longer than that. It's a lot of fun and they have a lot of data. So it's not like we've seen some where like at the sampling a smaller is could be goofy, but it just seems to be inconsistent all over the place and it's not much fun. Thank you. Google it's not fun at all.KevinYeah it's well and the inconsistencies fortunately are not. It'd be one thing if it was just Google but it's implementation still up for on some web environments that you know it's yeah and that's where you can't I mean you will because you're human you'll get mad at the web developer but it's it's multiple web developers that are having this issue it's not just one.KevinAnd sometimes it's for a bit of code that really should have nothing to do with causing any interference with GFR. So I feel like I use this a lot. But you know, WordPress is a great format for a blog, but trying to build a website with WordPress, in fact, again, just this morning talked with a large organization, multistate organization that still uses WordPress for their and we were talking about they are having a spam issue.KevinAnd I said, well, a lot of times WordPress is something that doesn't help that and they're like, Oh really? Why go? Because you don't often update WordPress as often as you should when you've got 20 different plug ins that are connected to that. Yeah. So then we'll potentially break when you update it. Like, yeah, we're on a really old version.KevinI go, Yeah, you're going to get spammed.AndrewIt's been hacked.KevinSo it's that same kind of issue though that WordPress has where you're using the same website you always have go for said, Hey, no big deal, just put in this line of code and put it here exactly where we tell you and everything will be fine. But there's interaction with other lines of code that really shouldn't be affecting it, that that are for some people, thankfully, it's only about 5% that are still working through that issue.KevinAnd also, thankfully, I just saw an article posted yesterday like for 90% of people, UK is still alive and kicking and I.AndrewDidn't see it. I'm like, I want to use it. But then I. Principal Mike, I don't think I could be the one that says I.KevinFinally converted all of my little stars on Google Analytics over to Jay for accounts versus UK. But it is terrible.JulieI have to say I've gotten more use to die for than I thought because the other day I was in there and I was like, Oh shoot, I'm using you. Like just because it looked familiar to me. And I was like, Oh, I'm not. I'm just used to this now. So that's good. And Andrew, the most frustrating thing is when a piece of data is showing up in one place, like randomly, but it's showing up in the place it needs to show up.JulieYou're like, I know it's there, it exists, I just can't make it. So that was where it needs to show.AndrewI think that was Tuesday. Julie and I were troubleshooting Google Tag Manager and J4 and like everything was correct, it just wouldn't show up in both places. For certain events. We're setting up to support conversion tracking. Yeah, there's no certainty. Which by the way, I look above my head. The site added. You look right, that perfect.JulieWill.AndrewColor my room. It's stuff that's that's all my story is but I get the 5% of of all of it so like 90% of my world is it's it's broken J for I'm like are you kidding?KevinAndrew is our level five tech support. Yeah.AndrewSo it all rolls sideways and uphill and diagonally to me. It's great.KevinWe don't have a perfect tracker here to fixing everything, but we are, I think, nearly perfect on identifying the cause. Like if it's something that we can't touch, like a website or a server issue or whatever. But we can, we can usually help sometimes.JulieI'm actually happy when Andrew can't fix it out, so I feel like it was a dumb question. It was like, This might be stupid. Andrew And then when you can't and I'm like, Yes, it's a real.AndrewProblem and sometimes that's enough is like, okay, cool. I'm not going crazy anymore. Like we all agree this is just weird and quirky. We're not going to worry about it for a little bit. And then sure enough, I'll just fix itself on its own.KevinNext up, I guess we'll link to my tweet. We still call it that. I don't know. But Zillow is hiring over 100 photographers around the country like to continue to enhance their enhanced listings product. And so what's really cool about this is Zillow. If you've missed somewhere, been under a rock over the last six months or so, showing shown time plus which they purchased, which is like the centralized scheduling platform and then they've kind of built around that enhanced listing features, 3D tours, photos, basically everything you need to get your listing to look better.KevinYou get a better layer on the actual map as well. They're going all in on this and I think it's the right call for any syndication company to do so because, you know, Julie wrote a book and that's great, but content's still hard for builders, harder than it maybe should be. A lot of times it's just because they are still doing something really stupid, like connected TV advertising or billboards or whatever.KevinLike you have the money to solve this problem, but you're using it for for less efficient purposes. But I, I have a feeling this is going to be huge when they start to roll it out. And I have no idea when they'll be doing this. But the moment the builders can just say are already advertising on Zillow and it's like, yeah, for X amount more or I don't know if they're going to include it, but you want to just come take pictures of this house, like really good pictures and it's also a good box out move for home XCOM, which is trying to come in and disrupt.KevinAlthough I read an article that basically they even know they're not going to be Zillow, it's like where our goal is to be a really good number two and keep Zillow honest. But we're not going to we're not going to take over.AndrewI mean, there's there's being ads to Google ads. So there's always the number two. I wonder if they'll even have the photographers edit, Which would be.KevinI think so. I mean, basic basic edits. Yeah, basic cleanup.AndrewAnd that's like, imagine that.KevinBe really smart about this from a strategic perspective. And homes while Costar Homes parent company started this on the commercial side they can take these pictures and again I haven't seen any paperwork so I have no clue how this will work. But my hunch is it will work similar to Costar. And that Costar lets the commercial agents use the imagery that they shoot for anything except to send to other commercial real estate syndication portals.KevinSo this whole concept Inman Connect in Vegas has gone on this week, and one of the panels with Robert Rifkin, the CEO of Compass and someone from Redfin and the CEO of Next Next Home, I think is the name of the company. They're all talking about how like pocket listings or like listings that are unique to to a company are just so incredibly important right now because there's not enough of them.KevinAnd that's why we talked about Howard Hanna's move in the Cleveland area to be like, Nope, we're not sharing our listings with other offices in the same way we have been. This is just like, again, it's in the technology world. They call it like getting closer to the bare metal. You're talking about taking pictures of listings, You're getting closer to boxing out competitors in like the most bare metal approach, like here, like it's where the rubber meets the road.KevinLike you don't have pictures. Great. So you're listing on homes that com says that the house is 2000 square feet but it has no pictures.AndrewYeah, it's pretty simple.KevinNo one's going to care, Alison.AndrewEspecially the beat, I'm sure. Great pictures to like. They'll be standardized and like, that would be the look for real estate photography. Whatever Zillow decides, if they end up being like they set the mood, they set the tempo of it. So that's, that's pretty cool. Good for them.KevinYeah. I just think what good for everyone if it's done right and we don't know if it will be done right, but anything that helps a builder solve a problem at a reasonable price and help Zillow like that's doesn't happen often again. But win win wins are really good.AndrewYeah, I like it again.KevinAll right. Back to bad news that we're we're going. I think so.AndrewIt's like bad news I think it's bad.KevinFrom from Redfin dot com housing market Update The typical U.S. homebuyers monthly payment is up nearly 20% from a year ago as prices rise.AndrewThat's a big 20%.KevinThe average price of a home is only up 3.2%, but the average payment is up 20. Thank you. Interest rates?AndrewYeah. Interest rates, do you think? Obviously lower down payments, I would assume so. That's affecting it. Yes. Is it my mind on this goes to everything outside of housing like this does affect housing, but I'm like, so I'm in Florida right here by the water 5 minutes away. I'm thinking like, oh, like a lot of people on a boat.AndrewYou got a boat show. You do not see a price. You see a monthly payment on every boat. And you're like, yeah, boats 229 a month bring a boat warranty and include seats. So all this stuff here, like I'll be looking at Lindsay 229 month, like we just don't have to go to Chick-Fil-A six times. Like that's not bad.AndrewLet's sacrifice that. We could get a boat, bring boat. But as things like this go up, I'm like, Oh, that's not an option anymore. Let's not do that. And now the person that's selling the boat, they have less commission now they're making less money. That's kind of like a cascading effect of like if you're what's the phrase like house house for like eventually I feel like that long term, I don't have the data on this and not on The Economist info on this like you eventually that affects other industries and it's this full circle of like, that's not good.AndrewI'm sure there's like a perfect number to be at, right? That I don't know. Maybe there isn't where if it's too high, then it affects you spend less in other places. If it's too low, then there should be more spend and housing. You could afford more as that keeps prices lower, keeps demand lower, if that makes any sense in my head.AndrewThis makes perfect sense.KevinI think it makes it just like, I don't know, 2000 people who work for the Fed, who are trying to figure out like answer that question extremely complicated. That's why rates are moving around and I'm just I got a little bit distracted because I'm looking at this chart, which is on the video version on on YouTube. For those of you watching or on do, you can become yeah, home listings are down 21% year over year look at so 2022 the red line this is when everyone's like see I told you so the world is going to end because listing listings started reappearing and then June, July they fell off and they I mean, the yellowKevinline for 2023 is just I mean, it's it's in the range, let's just say, of 2020 COVID lows, like April, May, number of new homes that hit the market was at an all time low for April May. But we've kind of been hanging around there all of 20, 23. It's just incredible, like the amount of pain on the used home side of the world for these folks who don't have the number of transactions is crazy.KevinAnd I am hearing again, we got to get an agent or a broker on the program to talk about this because I'm getting more emails and texts as well from builders who are like, what is going on with real estate agents? They are losing their their mind. Every deal is like a huge there. I mean, some of the words they use to describe the behavior, I don't know if I can say on air, but.AndrewYou need a little sensor.KevinBut they're like, please tell us that you have something happen at the summit in September talking about how to handle agents and what to do because it's just it's but I mean, you have to understand the pain that a lot of them are going through here. It's not it might be irrational behavior, but it's irrational behavior caused by irrational source, if that makes.JulieSense. That's why I just had a conversation with a builder that I'm like, Why? What did you do? Why are your walk ins so much higher? And it's somebody who they have never wanted to bother with realtors. They never needed realtors. They were just a pain in their side. And she was like, What? Honestly, we've been Dylan more with realtors and open to working with them now just because they need they need listings and we've got the listings.JulieSo we're like, okay, so what's kind of even changing how some people are open to working with realtor.AndrewRealtors.JulieI'm sure.AndrewPursuing.JulieIt's going to make things more crazy for them for sure.KevinYeah. Interesting. All right. I don't think there's anything else really that I want to talk about from the news. It's more like we know that stuff. Elon Musk is trying to win back advertisers with brand safety technology. I mean, I'm I don't even want to think.AndrewAbout it for. That's my thought. I'm then I have this for this this new or old news I don't know.KevinFirst of all the whole the whole thing, I mean, maybe it settles down and in some ways it has because thread thread who like, what's that thing? All the users that I and the community is alive and well they're most of the people I interact with are not have not gone away or stopped actually on. Okay but like advertisers are so fact I do want to read this I pulled up another thing that we can't share the link to because it's a subscription to Digiday plus they called me in to like a $200 subscription for the year because I really wanted to read get you again a point for like great content wins.KevinBut advertisers are so fickle and right now they're such pressure to perform that experimentation on a platform that's been there, done that, and not much has changed. It's like now we all tried. Remember, everyone was going to boycott Instagram and Facebook and never used them again and they were going to go on LinkedIn and Twitter and Pinterest and all these other places.KevinWell, guess what? They're back because they need things that actually deliver qualified people in revenue. So this article is here's what ad and media execs really mean when they commented on their queue to earnings. This is hilarious to me. So and so far so good. I'll try to use different voices just for entertainment value. So these are all things that that high level executives said on their earnings call.KevinThe is Doug Horn, the CFO at Gannett. For those of you who are born in the last 35 years, that's a newspaper company who tries to do digital media as well. But here's what he said. Despite secular headwinds, the decrease in print advertising revenue was limited to 8.9% year over marking the smallest decline observed in the past year.KevinAnd then here's what he actually meant. That quarter could have been a lot worse, except for the fact that our print advertising sucked less than expected. I think people are still dumb enough to buy print ads. Spence Newman, the CFO at Netflix, said. Our overall ad arm subscription plus ads continue to be higher than basic ad free globally, same as the statement on standard Bore.KevinHere's what he meant. Advertising is not a major moneymaker for Netflix, yet we made all of our money by just not letting people share subscriptions. I'm not even going to say what they actually said, just what they meant, because it's it's to me, it's just a really good insight into the chaos that is the traditional advertising world. Zaslav Warner Brothers CEO said.KevinWho needs a massive subscriber base When you can focus on a handful of loyal customers and make millions, am I right? So basically it's like we're not even going to try to grow the number of subscribers we have there. Just charge them a heck of a lot of money for not a lot of content, and it's working just fine.KevinMichael CAVANAUGH Comcast president. There are too many moving parts that would need to align for a deal of the magnitude to come together of being sold or swapping business units. See, I think there's one other one in here that was really interesting. Bob Bakish, CEO of Paramount Global, talking about the whole writers strike and labor dispute. Basically, whoever has the goal tends to make the rules and we've got the gold.KevinAnd they also by the way, it's been interesting just hearing all of the AI generative AI discussions around like, could you pick a worse time to have a strike over something that.AndrewSo yeah.KevinIt just is really interesting. So I mean, Mark Zuckerberg, this is pretty good. Rails plays exceeded 200 billion per day across Facebook and Instagram. We're seeing good progress on real monetization as well with the annual revenue run rate across our apps now exceeding $10 billion up from 3 billion last fall. What he actually meant is we're about to make a whole crap ton of money from short form videos.KevinVery soon.AndrewYeah.KevinBut like people in the print industry, I mean, even TV again, I've hinted at a couple of times, but connected TV advertising sounds awesome. And like Disney Plus right now is pivoting their last call. Iger just said, You know what? We don't want people like we're going to up the price of Disney Plus because we will make way more money.KevinIf we can sell ads, then if we make people pay what they're willing to pay for the platform. So their goal is actually to grow the ad supported subscriptions more than anything else. And if if they and others convince more people to do that and you can start affordably, that's the key. Affordably targeting households with TV advertising on streaming services, that would be great for right now.KevinIt's the only way that people like Disney can make money. They can sell the that because the concept of it is so good in an actual performance it it's not worth the expense being paid except for those people who are making money from the ads being being bought.AndrewYeah, I mean, essentially it is Go ahead.JulieDoes it it feel weird that we're like subscriptions? No more ads. And then the pendulum is swinging other way, right? It's like our kids aren't going to understand. No, no, we're just going back to cable. Like, we already had this, and then we didn't have this, and now we have this again. It's just the way things cycle through is interesting to me.KevinWell, I think it's a cat and mouse game of we as advertisers. We want this ability to target at the household level. What screen streaming accounts allow that cable accounts didn't I used to do cable TV advertising at Heartland and you could pick a zip code. That was it like you could you can say target all of the Time Warner or Comcast subscribers in the zip code.KevinThat was the most you could target. Now that you can target accounts and you know who those accounts are, and that data gets blended with other data sources, it's the right thing that advertisers want. Whether consumers will put up with it is another thing, because it's it's hard to go back to like we use YouTube TV. Big brother is out.KevinMy wife loves Big brother. That's usually I get her the subscription to like the all access thing for Big Brother for her birthday. We missed the first two episodes, so we have to go back and watch YouTube, TV records, everything. But you have to. If you don't put it in your own DVR tool, you have to watch it with ads.KevinAnd I kid you not like every ad break is 8/32 commercials and they ad and like double it's like punitive. It's like you missed it haha we got you.AndrewYou want it.KevinAnd it's just painful to watch that stuff.AndrewPainful. I mean, at the end of the day, it's revenue per user, right? Just like you look at Facebook when they deliver their quarterlies, you read the PDFs and you're like, okay, okay. Like, all right, a average U.S. user is worth $23.54 per quarter. So you're like, Oh, well, I'll just pay $15 a month. I have no ads on my Facebook for them.AndrewYou know, they're not making that choice to do that. But that's what it is. That's at least that's why I interpret it like, right, we could go this way or this way. Revenue per user and then revenue at the end. But then they get into like, well, we need longevity, we need retention of these users. We can have attrition and dying off.AndrewSo they have to factor in all those things. But a fun, fun analysis for billions of dollars and and revenue to do. And like, here's what I'm presenting shaking your hands like I'm nervous to tell this to someone.KevinBut okay favorites.AndrewOh man. Oh man.KevinYeah. Andrews. Andrews again filling in for Beth last second. Let's see I think.AndrewFavorite.KevinAnd you can skip if you need to.AndrewActually you.KevinGot everything.JulieI got one. So my son just turned 15. He's starting high school, so for his birthday, he wanted us to take him shopping at the backpacker, which is like a it's more expensive than we're like usually for school clothes we would do like Target and all Navy because it's very everybody knows that I'm thrifty like that, so it's more expensive.JulieBut they had the they got the coolest school backpacks there to him out of the loop but they're there have an insulated pocket in the front for their lunches. So you know, you're 15 at high school. You don't want to carry a lunch bell. You must have like, built into the cool little backpack. So watch me cringe. Like it.JulieYes. Made me cringe a little bit when we.AndrewYeah, these are up there. I'm looking at them.JulieWhat we paid for all his clothes there. But, you know, he's getting older. He wanted the the cooler clothes.AndrewYeah. Yeah.KevinI'll just I'm wondering, I think your favorite should be the kids are back in school.AndrewThat is. That is my favorite. Yeah, that's great. It's my favorite. That's that. You want to do it this year. But yeah, I started This will be our next so like two weeks ago they started I time this is out I think or a week ago, whatever it may be. But yeah, I'm excited for that. But the fun challenge though is record 330 Eastern day at home.AndrewLike right now I want at 4:00 but I want to start is when they get home. So I'm like mute, unmute, mute because I have to walk through the door, which is, you know, 15 feet that way with my door shut and all that stuff is fine. But yeah, that was fun shopping for them. We have three so that you have to but you went to the backpacker, which Looks like a super sweet spot to go to.JulieFor a few things not have.AndrewYou think about.JulieEverything.AndrewBut it's yeah, our kids are in uniforms which is great, but you still like they got to get the dry fit ones otherwise, like the collared shirts shrink and then so they don't last long time. But yeah, so it's expensive starting back up school but I'm glad they're gone. It's quite the power bill will definitely go down because Fortnite and the Ps5, the Xbox and desktop are not running upstairs all day.AndrewRight. I'll take that. Forgot about that.KevinBut I am. I'm late to the game here. I feel like food shown up in boxes has come and gone for most people. They're like, Yeah, I tried Blue Apron, all that stuff. This is factor 75. I don't know if you've heard of this, but their refrigerated meals, they're all fully, fully prepared.AndrewOkay.KevinAnd the quality of the meat in particular is incredible. Like it is. It's like going to Cardinals, which is the premier butcher here in town. If you're going to make ribs or steak for special occasion, you're going to craft onions. All the meat is really, really good. It's not I guess some people use it for like dieting or whatever, but there's four or five categories like keto or like low calorie vegetarian, vegan or whatever.KevinIt's all really good. There is a pork chop thing that my wife had because she did it first and I was like, What are we doing? This is dumb. And I tried it. I thought it was filet mignon covered with like a cheese sauce. It was some pork chop thing. And I was like, okay, I'm sold. They can make pork chop tastes like filet mignon.KevinI'm in. I don't I'm sure it's expensive. But here's the thing. Everyone's going to school for the first time. No more home schooling for the Oakley's. And that means there's not lunches that are going to be downstairs and I won't eat anything. Like, I'll just eat a a a protein bar for lunch.AndrewKevin.KevinAnd it's way better for my body if I just eat actual meal.AndrewIt does a good and it's, yeah, we do some meal meal prep like this as well. It's definitely worth it. It's still cheaper than going to cheaper as in, if I do leave the office, I go pick up Chick-Fil-A, then I wait in line and then I drive back and then I sit at it like there's 45 minutes right there.AndrewEven though chick flies 10 minutes and this is maybe a dollar two because.KevinIt's all refrigerated, there's really no prep time for every single one of these entrees is 2 minutes.AndrewYes. And it's real food. Like, it's not like the ingredients are like chicken.KevinIn the bath. It does take up a little bit of fridge space. But yeah, that's some surprisingly because this is not really my thing.AndrewSecond fridge, I'm thinking that's well. Oh, have you had their blueberry buttermilk pancakes or.KevinIt's not done any breakfast. It's just purely a lunch thing. So Melanie doesn't have to mess with extra groceries for lunch for either of us. We just. And the portion sizes. I'm not. I'm not hungry.AndrewWith a smoky bacon and cheddar egg bites. Four of them looks pretty good.KevinFor those of you who may not be familiar, Andrews to all of the sessions are food and clothes.AndrewShorts, shopping for short.KevinOr shopping for shirts.JulieSpecifically shorts.AndrewIt's hot. It's hot and miserable. Yeah. I'll just move to like, not unlike the cold either. I'm stuck here.KevinAll right, That'll do it for this week. Thanks again for tuning in and joining us every week. We've got some fantastic guest episodes coming out shortly, one including Julie, talking a little bit more in-depth about her book. For those of you who haven't order in yet, you get a little bit of a preview. So check that out. We'll see you next time. The post Ep 297: Less Is More appeared first on Online Sales and Marketing for Home Builders - DYC.

So Dramatic!
DAILY: MAFS' Ollie Skelton Exposes 'Two-Faced' Co-Star!

So Dramatic!

Play Episode Listen Later Aug 16, 2023 7:38


A MAFS star has announced their engagement in the strangest way! Below Deck Down Under's Laura Bileskalne SLAMS the show for ‘manipulating' narratives after being fired for sexual misconduct! MAFS' Ollie Skelton exposes ‘TWO-FACED' and ‘INAUTHENTIC' co-stars! PLUS LOTS MORE! Want more of the latest gossip? Get extra hot tea on PATREON! Visit SO DRAMATIC! ONLINE and sign up for our newsletter! Follow on INSTAGRAM, FACEBOOK, TIK TOK, and join the FACEBOOK GROUP! Got a tip, request, question, or receipts? Contact: tips@sodramaticmedia.com! Want to partner or advertise with us? Contact: Partnerships@sodramaticmedia.com! This is an independent podcast by entertainment journalist Megan Pustetto, who is dedicated to bringing you the hottest reality TV tea each week!See omnystudio.com/listener for privacy information.

Cash Flow Connections - Real Estate Podcast
Phoenix Multifamily Market - CoStar Viewpoint - E700 - TT

Cash Flow Connections - Real Estate Podcast

Play Episode Listen Later Aug 15, 2023 27:43


In this Topical Tuesday's episode, I spoke with Connor Devereux who oversees CoStar's analytic coverage of Phoenix as the Director of Market Analytics. He is responsible for providing insight and market analysis to help clients formulate strategies, raise funds and close deals. Be sure to tune in if you're interested in learning about: What the supply of new multifamily looks like in the Phoenix MSA and what impact that is having in property fundamentals The impact of high interest rates on new development projects and what deliveries are expected to look like 2-3 years in the future How new supply is impacting the different classes (A, B and C class) of multifamily properties How the Phoenix economy has evolved since the Global Financial Crisis and why it's positioned much differently than it was back then Why Phoenix is uniquely strong and exciting compared to other markets moving forward To your success, Tyler Lyons Resources mentioned in the episode: Connor Devereux LinkedIn CoStar LinkedIn Interested in investing with Asym Capital? Check out our webinar.   Please note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors. Tired of scrambling for capital?  Check out our new FREE webinar -  How to Ensure You Never Scramble for Capital Again (The 3 Capital-Raising Secrets). Click Here to register.   CFC Podcast Facebook Group

Somos Eléctricos
El nuevo Tesla Model 3 Highland ya se está fabricando y podría costar 25.000$ | EP118 | 10/08/2023

Somos Eléctricos

Play Episode Listen Later Aug 10, 2023 10:55


Bienvenidos al DAILY NEWS, un podcast diario de martes a viernes donde conocerás en menos 10 minutos toda la actualidad del sector de la automoción (Coches eléctricos) y movilidad eléctrica. Puedes usar nuestro código de referidos de TESLA a la hora de comprar tu coche: https://www.tesla.com/es_es/referral/antonio43900 para recibir créditos TESLA de forma gratuita. Si te gusta nuestro proyecto de podcast recuerda que puedes apoyarnos a través de nuestro PATREON: https://bit.ly/patreonSE y accederás a un grupo exclusivo de Telegram. También lo puedes hacer a través de IVOOX. Tan solo ves a esta URL https://www.ivoox.com/podcast-somos-electricos_sq_f1627406_1.html y pulsa el botón de APOYAR. Tu ayuda nos permitirá invertir más tiempo y recursos en el proyecto de Somos Eléctricos. ¿Te animas?

Acting Business Boot Camp
Episode 243: Not Working to Working - Interview with Juan Carlos Diaz

Acting Business Boot Camp

Play Episode Listen Later Aug 2, 2023 44:10


Learn More About The Working Actor Road Map About Juan Carlos: Juan Carlos Diaz is an actor born and raised in New York City. He began acting at the age of six in various school plays and musicals while in private school. While still in high school, he began working at the Puerto Rican Traveling Theatre under the direction of Miriam Colon Valle, which led to his first Equity production at the age of 17 at New Media Repertory Theatre, where he immediately became part of the children's theatre company there.   Juan Carlos holds a BA in theatre from Bard College, where he studied under the tutelage of JoAnne Akalaitis and Liz Smith.   His work can be seen in BULL, HALSTON, LAW & ORDER, LAW & ORDER SVU, The Last Thing He Wanted (with ANNE HATHAWAY), and many other TV shows and films. I've always been a good listener so I can figure out the homework later and take notes. I went for the audition, and then this went on for about two years. I would even get emails that he's pinned for this with just the name. And you start going, "Well, I haven't auditioned for that in months, if not a year. Okay, what's the name? Let me start doing homework." And then, eventually we got an offer, and it was a guest star spot. It allowed me to understand what our mentors try to instill in us. Sometimes it's waiting. I got a, "I can't let you go out on this, not this CoStar. I'm going to wait for something bigger for you." I don't care if I'm one line or a scene. You're soaking in so much that you're going, "Oh, okay. What is that? That's the gaffer. What's he doing? Okay. Because I need to know this, right." And be part of the collective. That show allowed me to connect with, it's one of its stars, Fred Rodriguez, and being a Latino. It allowed me to say, "Hey man, I came out of college, and I didn't have hope, and I would see you on this show," I think he was on Six Feet Under. And I identified. I thanked him because he is part of a seminal movement across the board in this disenfranchised world, and he helped open doors and be a part of his show in this capacity. Not to mention, I have scenes with him. Networking You know, you'll run into a friend who you haven't done a thing with in a while, and then you, that might be a thing, or at least you're like, "Hey, let's stay in contact." One of the things that you're bringing up is relationships. It's finding those pockets of the right people. And I think now I'm starting to understand networking way better, which is,  I don't have to go and do this whole formal, like a date. It's my friend who has a film. I want to support that. Oh, now I have seen four other films. I'm going to reach out to the festival, and I'm going to reach out to the directors and say, "Hey man, love that thing. Identify with that." It's also about being genuine with it. In other words, if you see a director's movie and don't like it, that's not a director you'll reach out to. Only reach out to the people who you really, really like. Something that was taught to me very early in my career, and unfortunately, it's much easier to say than to do and implement, is it's one audition in a lifetime of auditions. So you bombed an audition, honey; there will be 10,000 of these after this. You may not think so, but there will be. The other thing that you said is that, when you were talking about the spokes of the wheel, you know, I think a lot, a lot of times, the actors think they have to be the whole wheel. You don't have to be the entire wheel; you just have to do your part well. One more brilliant thing that you said is this idea that you're coming in to a casting director, to an agent, to a producer, to a writer, to a celebrity as peers. You're not trying to get them to like you. There is no us; we are figuring out this thing and bringing our own ingredients. If you want to get better, you have to have those conversations either with somebody who sees it outside of you. And or with yourself. Remain teachable. Measuring your progress. I allow myself somehow to get back to the work, and because I'm so, in a good way, obsessed with it, it's what allows me to feel 100% truly alive. Watching movies and tv to all creativity to come. Read a play.

Entrevistas La FM
¿Le costará el puesto al canciller su posición frente a licitación de pasaportes?

Entrevistas La FM

Play Episode Listen Later Aug 1, 2023 3:54


The Todd Starnes Podcast
Remembering the incredible life & legacy of Paul Reubens… and Mark Holton reacts to the passing of his good friend and co-star

The Todd Starnes Podcast

Play Episode Listen Later Jul 31, 2023 122:42


Actor Mark Holton joins Fox Across America With Jimmy Failla to share his exclusive reaction to the passing of legendary actor Paul Reubens, who he co-starred with in the 1985 comedy Pee-wee's Big Adventure. Jimmy shares his thoughts on Paul's unique career, and tells us how he inspired his own love for comedy. Later, founder and Executive Director of Power The Future Daniel Turner stops by to talk about the Biden administration's crackdown on the oil industry has led to a recent rise in gas prices. PLUS, Fox News contributor Joe Concha checks in to discuss Reubens' incredible life.  [00:00:00] Archer to be questioned by Oversight Committee lawmakers  [00:37:05] Consequences of the Left's radical climate agenda [00:55:30] Daniel Turner [01:13:52] Remembering Paul Reubens [01:20:03] Mark Holton  [01:35:30] Joe Concha  Learn more about your ad choices. Visit megaphone.fm/adchoices

Closing Bell
Closing Bell Overtime: Norfolk Southern CEO On Winning Back Investor Trust; Costar CEO On Commercial Real Estate 7/28/23

Closing Bell

Play Episode Listen Later Jul 28, 2023 44:34


Stocks bounced back after Thursday's late afternoon swoon. 3Fourteen Research's Warren Pies and Ariel's Charlie Bobrinskoy break down the huge week of earnings, data and Fed news. Lux Capital's Josh Wolfe talks investing in China and safeguards for doing business there. Former FDIC Chair Sheila Bair on banking regulations. Norfolk Southern CEO Alan Shaw on his company's quarter and its new $416M charge related to the Ohio train derailment. Costar CEO Andrew Florance talks earnings and competition.  

Kayla Got The 411 Podcast
Ariana Grande Allegedly Creeping With Married Wicked Costar Ethan Slater | Whats The 411

Kayla Got The 411 Podcast

Play Episode Listen Later Jul 28, 2023 18:00


Hear my thoughts on the rumors regarding #arianagrande and #EthanSlater being put on blast by his wife Purchase 411 guide book Journal ➡️ https://amzn.to/3Qa9Zl7 FOLLOW ME ON SOCIAL MEDIA ☎️ Official website www.kaylagotthe411.com INSTAGRAM▪️ https://www.instagram.com/kaylagotthe... FACEBOOK▪️ https://m.facebook.com/kaylagothe411/ TWITTER▪️ https://twitter.com/kaylagothe411?s=09#Trending #youtubevideo #marriage #subscribers #subscriber #reaction #celebrity #youtubecontent #newvideo #subscribe #youtubevideo #youtuber #news #youtubevideos #news #tmz #selenagomez #ariana #wicked ****************************************************************************** All the information in this video is published in good faith and for general information purpose only. Kayla Got The 411 does not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the information you hear is strictly at your own risk. --- Send in a voice message: https://podcasters.spotify.com/pod/show/kaylagotthe411/message Support this podcast: https://podcasters.spotify.com/pod/show/kaylagotthe411/support

Earnings Season
CoStar Group, Inc., Q2 2023 Earnings Call, Jul 25, 2023

Earnings Season

Play Episode Listen Later Jul 28, 2023 55:06


CoStar Group, Inc., Q2 2023 Earnings Call, Jul 25, 2023

Naughty But Nice with Rob Shuter
Ariana Grande dating ‘Wicked' co-star Ethan Slater after Dalton Gomez split. Prince Harry, Meghan Markle asked to use Air Force One after Queen's funeral — but got denied. Kim Kardashian ‘would never take back' her struggles with Kanye West.

Naughty But Nice with Rob Shuter

Play Episode Listen Later Jul 21, 2023 22:02 Transcription Available


Ariana Grande is dating her “Wicked” co-star Ethan Slater amid her split from Gomez. Prince Harry and Meghan Markle tried to hitch a ride back to America on Air Force One after Queen Elizabeth II's funeral but were quickly rebuffed. Kim Kardashian said she would “never take back” the struggles she's endured with ex-husband Kanye West. Instinct magazine's Corey Andrew joins Rob with all the dish! Don't forget to vote in today's poll on Twitter at @naughtynicerob or in our Facebook group.See omnystudio.com/listener for privacy information.

We Hear: Quick Fix
Ariana Grande is dating her 'Wicked' co-star after her split from Dalton Gomez, more

We Hear: Quick Fix

Play Episode Listen Later Jul 21, 2023 6:26


Ariana Grande is dating 'Wicked' co-star Ethan Slater after her breakup with Dalton Gomez. Joe Manganiello files for divorce from Sofía Vergara after 7 years of marriage. And America Ferrera admits her guilty pleasure is "not showering for a few days"! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Jeremiah Show
News you Need: Ariana Grande rumored to be dating Wicked co-star Ethan Slater after separating with husband

The Jeremiah Show

Play Episode Listen Later Jul 21, 2023 5:51


News you Need for Friday, July 21, 2023. No power and flooding in the area, opening match of the 2023 FIFA Women's World Cup for the U.S. team is tonight at 9, Rachel Leviss has given her dog back to her ex, Ariana Grande is rumored to be dating Wicked co-star Ethan Slater after separating with her husband. Margot Robbie hyped "Barbie" in a pitch meetings as a "billion dollar movie."

Thanks For Visiting
273. From Lawyer to Hotelier: Build Your Portfolio with Diya Liu's Real Estate Investing Strategies

Thanks For Visiting

Play Episode Listen Later Jul 20, 2023 55:41


We are thrilled to welcome former lawyer turned hotelier, Diya Liu, to the podcast. Diya is a true powerhouse in the real estate and hospitality industry. Drawing from her academic background in chemical engineering and biochemistry, she pursued a legal career in patent litigation. However, her incredible success in reaching $200,000 net rental income with short-term rentals led her to make the courageous decision to quit her job and fully immerse herself in the world of real estate investing. With her extensive portfolio, she owns four boutique hotels and around a dozen short-term rentals across the USA. As if that wasn't impressive enough, Diya is also the CEO of Welcome Capital, a remarkable $10 million STR and hotel fund. What sets Diya apart is her ability to leverage her legal background to teach others not only how to achieve financial independence through short-term rentals but also advanced techniques such as off-market acquisitions, creative financing with zero down payments, and innovative exit strategies like wrapped note transactions. She is passionate about sharing her expertise and empowering experienced short-term rental operators and owners to scale into hotel investing.We are honored to have Diya share her invaluable insights, experiences, and strategies with us on this podcast. Diya gives us the lowdown on where to find hotel acquisition opportunities in the best markets, unique marketing strategies for boutique hotels, optimizing operations with new technology, what's in her buy box and why now is the golden era for boutique hotels. Get ready to be inspired and gain the knowledge you need to take your real estate and hospitality ventures to new heights.To learn more, and for the complete show notes, visit: http://thanksforvisiting.meResources:• Instagram: @DiyaESQ• Event: Western NC Hotel Bootcamp & Market Tour August 22-26• Facebook: Airbnb Professional Hosts: Short Term Rentals, Mid Term Rentals, and Hotels• Website: diyaliu.com• Twitter: @diyaesq• Facebook: Diya ESQ• Welcome Capital: thewelcomefund.com• CoStar: costar.com• Cloudbeds: cloudbeds.com• LoopNet: loopnet.com• Crexi: crexi.com• Ten-X: ten-x.com• #STRShareSunday: @thebrooklyninnThanks for Visiting is produced by Crate Media.Mentioned in this episode:Breezeway | Breezeway is our favorite all-in-one property operations and messaging app. We use Breezeway to standardize our cleaning, maintenance, and inspection processes and automate...

Left of Str8 Show
Left of Str8: "5 Questions With..." 6 sets, 10 guests, Go!

Left of Str8 Show

Play Episode Listen Later Jul 18, 2023 61:32


"5 Questions With.." is a bonus feature from the Left of Str8 Show, where we ask our guests 5 sometimes silly, sometimes serious questions that our curious mind wants to know. We have a 6x dose of "5 Questions With" today with our podcast friends from the No New Friends Podcast and the Multiamory Podcast; Long time Favorites to the show Terry Ray and Stan Zimmerman; and from the great films "Brotherly Lies," and "Exteriors," writer and director Mark Schwab and Co-Star of both movies, YouTube sensation Pano TsaklasBe sure to check out all of their work and you can follow all their social media, merchandise and their websites. Thanks for listening and come back every Tuesday with another episode of "5 Questions With..." from my interviews of LGBTQ celebrities and personalities from Entertainment, Foodies, Books, Music and Advocacy.Listen in, share with your friends, and subscribe to the Left of Str8 Show on your favorite podcast distributors including Spotify, iTunes, iHeartRadio, Google Podcasts, and more. Also sign up for our newsletter and reminders of upcoming interviews at www.leftofstr8radio.com

The Horrific Network
The Horrific Podcast #316 Rachel True (The Craft, Half Baked)

The Horrific Network

Play Episode Listen Later Jul 17, 2023 63:29


Co-Star of The Craft and Half Baked among tons of other films Rachel True is here to talk all about the cult classics she has appeared in on today's show!

Union Radio
Román Lozinski - Fedeagro denuncia que en algunos casos diesel les puede costar hasta 0,70 dólar por litro

Union Radio

Play Episode Listen Later Jul 13, 2023 10:42


 El día de ayer se anunció en Gaceta Oficial que el precio del Diesel para el sector industrial sería de 0, 32 centavos de dólar por litro. Celso Fantinel, presidente de Fedeagro, aseguró que este aumento se ve con mucha preocupación «Pareciera que el Ejecutivo no entiende que los tractores y cosechadoras no se pueden llevar a estaciones de servicios, los precios aumentan por los fletes de llevarlos a las unidades de producción. No cuesta 0,32, está costando 0,35 o 0,45 en los distribuidores» añadió. Explicó que para un productor pequeño no es tan complicado llenar dos pipas de 200 litros en una estación de servicio, sin los costos que incluye el paso a los distribuidores, sin embargo, la guardia los persigue al hacer esto. Fantinel recordó que el diesel industrial se venía pagando entre 0,15 y 0,18 por los gastos que tienen los distribuidores. «No es que nos negamos a pagar 0,32 centavos de dólar por litro en diesel, es que nos puede costar hasta 0,70» acotó. También advirtió que cuando hay escasez del combustible y se debe optar por el mercado negro, un productor pequeño paga hasta 2$ por litro. Indicó que todos esos costos que se van acumulando en el año, terminan en la espalda de los productores. «Estamos viendo que la materia prima en el mundo está bajando de precio y el industrial se aferra a eso, haciendo que no podamos aumentar nuestros precios y tener una ganancia digna para poder seguir con la inflación» señaló. También te puede interesar: Fedeagro se pronuncia tras fin de subsidio del diésel para el sector industrial El presidente de Fedeagro insistió en que en el caso de un maicero, que tiene un solo flujo de caja al año, hace que los esfuerzos en ingeniería financiera sin créditos sean mayores. Destacó que le hicieron llegar una carta al ministro, esperando que desde PDVSA y el Ejecutivo lleguen a un acuerdo de precios. «El sector industrial puede aumentar los precios, pero nosotros no, el Ejecutivo nombra a la industria, pero no al sector vegetal primario. Cada vez veremos menos productores de maíz, arroz y caña, hacemos esfuerzos extraordinarios con ayuda de algunos empresarios» dijo.

One Broke Actress Podcast
179. BOSCH Star & "Think Bigger" Acting Coach DaJuan Johnson on Going From Co-Star to Series Regular

One Broke Actress Podcast

Play Episode Listen Later Jul 6, 2023 57:43


In this episode, I sit down with actor DaJuan Johnson (BOSCH, Grey's Anatomy) about his experiences in the entertainment industry. DaJuan opens up about the importance of community and building tools to trust oneself in the face of uncertainty. He also discusses the challenges of managing time as a parent, partner, and actor, and emphasizes the value of prioritization and a strong support team. DaJuan also shares his experiences as a Black gay man in the industry, and how he navigated years of rejection until finally booking his series regular role. DaJuan gives us practical tips for actors on set, advice for a lifelong career, and motivation for anyone who may be struggling right now to keep going in these uncertain times. Watch the Full Video Podcast Here! 00:00 — Intro 02:14 — Maintaining Positivity 03:33 — DaJuan's Acting Journey 07:40 — Going to College for Acting 12:20 — The "Big Break" 17:30 — Exploitation & Feeling Lost 21:10 — Booking BOSCH 26:16 — Being a Delight on Set 32:26 — Becoming an Acting Coach 35:00 — The World We Live In vs. The World On Set 44:01 — Actor Mindset 46:17 — A Day in DaJuan's Life 51:34 — Being Black & Gay 56:37 — Wrap-Up Resources Mentioned in This Episode: One Broke Actress Mini Ep: BOSCH Star DaJuan Johnson on the Writer's Strike, Residuals, and the Long Game DaJuan Johnson's IMDb DaJuan Johnson Official Website Follow DaJuan on IG @dajuanjohnson Think Bigger Coaching Think Bigger Actors Podcast The Actor's Mindset: Acting as a Craft, Discipline and Business by Craig Archibald -------- Want more? Check out Patreon for bonus episodes, IG Close Friends content, and so much more. And don't miss all the content on IG and as always at, OneBrokeActress.com And if you're needing some personalized help from Sam, you can schedule a chat with her right here. Don't forget to join the mailing list here! 

Comedy Hype News
Aries Spears Ends Long Term Feud With MadTV Co-Star Bobby Lee: ”Finally” - CH News

Comedy Hype News

Play Episode Listen Later Jul 5, 2023 3:24


https://www.hypeplustv.com/ - Aries Spears looks to have ended his feud with fellow MadTV co-star Bobby Lee. Spears would take to Instagram to share news that he and Lee would finally reunite for a podcast interview. Instagram: @ComedyHype & Twitter: @ComedyHype_

Real Estate Runway
136: Operational Efficiencies in Multifamily Real Estate Investing with Percy Nikora

Real Estate Runway

Play Episode Listen Later Jul 4, 2023 34:06


Did you know that Huntsville, Alabama, is emerging as a hot spot for real estate investors? In today's episode, Chad Sutton meets Percy Nikora, the Managing Partner of Penn Capital Group. Percy keenly understands what it takes to perform due diligence while effectively raising capital for new projects, with a wide network in the investor community. He will reveal nuggets to successful multifamily real estate investing, the advantages of vertical integration, and a winning investment thesis focusing on growth markets. Learn about his strategy, fast cash flow-based financing, and the importance of a diversified team.  Tune in now and contact Percy at Penn Capital Group for a free investing guide!   Learn more about ALTERNATIVE BUSINESS and INVESTMENT STRATEGIES through QUATTRO CAPITAL! LinkedIn: /TeamQuattroCapital Instagram: @TeamQuattroCapital Facebook: @TeamQuattroCapital Website: www.TheQuattroWay.com  TikTok:@realestaterunwaypodcast   [00:00 - 08:43] Percy's Journey to Founding Penn Capital, a Vertically Integrated Multifamily Operator Percy's journey includes technology, financial services, and real estate, culminating in Penn Capital's success as a multifamily property operator He founded Penn Capital as a vertically integrated owner-operator of multifamily properties in the Sunbelt region The decision to become vertically integrated was driven by the goal of maximizing returns and closely monitoring net operating income Penn Capital focuses on three or four markets, with a strong emphasis on one currently, while considering expansion into other markets [08:44 - 15:29] Strategic Investments in Growing Markets Penn Capital's investment thesis focuses on staying ahead of the institutional competition by strategically deploying capital They shifted their attention from hot markets to areas with good jobs and population growth, and less compressed cap rates Huntsville, Alabama, emerged as one of their main markets due to its growth potential and affordability The company utilizes a mix of proprietary and public data sources, including CoStar and the US Census Bureau, to analyze market trends Consideration of rent-to-income ratios is crucial when assessing market viability and sustainability   [15:30 - 24:20] Investment Focus and Opportunities Percy said they focus on acquiring B and A-class properties built in 2000 or later, with a preference for properties built in 2014 and newer They focus on built-to-rent communities, considering them a sub-asset class within multifamily properties, while also seeking properties with assumable debt and low-interest agency loans to optimize investor returns Upgrades and amenities like discounted Google Fiber and virtual concierge services enhance property value They offer investment opportunities through their fund, enabling diversification and direct deals   [24:21 - 34:05] Insights on Fund Structure, Investing, and Philanthropy Percy shares insights on fund structure and addresses the concept of rebalancing within the fund The fund follows a closed-ended structure with a preferred return and a profit split to incentivize investors Philanthropy is an integral part of Penn Capital's values, with plans to establish its own foundation and support multiple nonprofit organizations A free guide on commercial real estate and multifamily investing is available to help newcomers understand different asset classes and industry terms   Quote:  "I would say building excellent teams is absolutely a superpower and essential to running a business." - Percy Nikora   Connect with Percy through LinkedIn or visit https://penncapitalgroup.com/meet-our-team/   You can get a free guide to investing in commercial real estate at https://penncapitalgroup.com/investment-guide/ or email percy@penncapitalgroup.com and mention this podcast.   LEAVE A 5-STAR REVIEW + help someone who wants to explode their business growth by sharing this episode. Find out how team Quattro can help you by visiting www.TheQuattroWay.com. Real Estate Runway Podcast is all about alternative business and investment strategies to help you amplify life, and maximize wealth! Click here to find out more about the host, Chad Sutton.   Nectar: https://app.usenectar.com/quattro-capital   Entity Keeper: Join the EntityKeeper community today to simplify the way you manage your entities and org charts while reducing manual errors. Easily organize corporate data, visualize ownership structures, store unlimited documents, and manage important filing dates with one secure solution. Click here to start simplifying your entity management with EntityKeeper now!

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Outcomes: How to Identify and Make an Impact -- Craig Harkins // CoStar

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jul 4, 2023 24:35


Craig Harkins, Director of SEO and Content at CoStar, talks about SEO outcomes: how to identify and make an impact. At the start of each new year, we often set ambitious SEO goals and create extensive lists of tasks to accomplish. However, if the developers, marketing, and sales teams cannot see how the suggested SEO work will drive business and user impact, you're likely to receive support in implementing those tasks. Today, Craig discusses SEO outcomes. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Mick A Mook and A Mic
INDIA DE BEAUFORT: Actress, co-star of the hit NBC series, NIGHT COURT. Ep. #143

A Mick A Mook and A Mic

Play Episode Listen Later Jun 28, 2023 71:22


Actor and singer, India de Beaufort, will be the guest of Frank and Billy on the June 28th podcast of A Mick A Mook and A Mic. India currently stars as assistant district attorney, Olivia Moore, in the NBC revived hit series, Night Court.  She  has acted in many films and television shows, including NCIS, Zoey's Extraordinary Playlist, Veep, Modern Family  and One Day At A Time. In 2020, India released her single titled “Crack”. Born Southwest of London in Kingston upon Thames, she attended Esher College in Surrey, England.In 2015, India married actor Todd Grinnell, and in 2018 she gave birth to a son, Crosby James. Be sure to join Mick and Mook, plus the talented and delightful India on June 28th.

The Thriving Wellness Podcast
115: $50 million Portfolio by age 26, Commercial vs Residential Real Estate, and Strategies for Investing in High-End Markets - with guest Jason Lee

The Thriving Wellness Podcast

Play Episode Listen Later Jun 28, 2023 50:33


In today's episode, I'm joined by guest Jason Lee, who is a highly recognized real estate agent in the multifamily real estate industry. He has worked with multiple eight to ten-figure real estate investors from San Diego County, helping them acquire, sell, and 1031 exchange to improve their portfolio. In the last few years, Jason has represented over 100 investors and sold over $250,000,000 worth of real estate in San Diego County. Jason is currently one of the top-producing real estate agents in San Diego County. His transactions have been featured in the San Diego Business Journal, Costar, and the Real Deal. Jason is also a real estate investor and has personally acquired over 25 properties in just a few years and now owns over 100 units in San Diego totaling over $50,000,000!      Connect with Jason Lee: https://jasonjosephlee.com https://jlmrealestateinc.com Jason's Socials: https://www.instagram.com/jasonjosephlee https://www.youtube.com/@Jasonjosephlee https://www.facebook.com/jasonleecre/ https://twitter.com/JasonJosephLee https://linkedin.com/in/jason-lee-3b7806115 https://www.tiktok.com/@jasonjosephlee?lang=en JLM Socials: https://www.instagram.com/jlm.realestate https://www.facebook.com/jlmrealestateinc https://www.linkedin.com/company/jlm-real-estate/ Link to free real estate deal analyzer: https://jlmrealestateinc.com/free-property-valuation/ Register for the FREE Multifamily Masterclass Today! Spots are Limited! - https://www.multifamilymasterclass.live/register     Connect with Ryan: - Ryan's preferred blood testing company - Ryan's go-to supplements - Ryan's favorite on-the-go snack (15% off applied at checkout)  - Leave a review for the Podcast - Watch on YouTube - Instagram @ryanckennedy - Website   *The information depicted in this podcast is purely for informational purposes only. Please consult your health care professional before making any changes to your lifestyle or routine.

Naughty But Nice with Rob Shuter
Don Lemon claims CNN fired him for refusing to put ‘liars and bigots' on-air. Jamie Foxx's co-star gives update on actor's health 2 months after hospitalization. Vanna White wants big raise to remain on ‘Wheel of Fortune'

Naughty But Nice with Rob Shuter

Play Episode Listen Later Jun 27, 2023 20:02


Former CNN anchor Don Lemon claimed the network fired him for refusing to put “liars and bigots” on his news programs. Jamie Foxx is “doing well” two months after being hospitalized for a mysterious illness, his co-star Porscha Coleman says. Vanna White is negotiating her contract to stay on the beloved game show past the 2023-24 season. Rob's best pal Delaina Dixon from DivaGalsDaily's joins him today. Don't forget to vote in today's poll on Twitter at @naughtynicerob or in our Facebook group.See omnystudio.com/listener for privacy information.

Es la Mañana de Federico
Federico a las 8: El espectáculo de la derecha que puede costar las generales

Es la Mañana de Federico

Play Episode Listen Later Jun 23, 2023 21:33


Federico analiza el espectáculo que está dando la derecha tras triunfar en las elecciones autonómicas y que le puede costar las generales.

The Bert Show
Sarah Jessica Parker Breaks Silence On Former Co-Star Kim Cattrall

The Bert Show

Play Episode Listen Later Jun 21, 2023 6:53


Sarah Jessica Parker Breaks Silence On Former Co-Star Kim Cattrall Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating Wealth through Passive Apartment Investing
EP#340 Reid Kirchenbauer's Insights on Asia's Real Estate Markets with High Potential

Creating Wealth through Passive Apartment Investing

Play Episode Play 60 sec Highlight Listen Later Jun 20, 2023 25:44


Have you ever considered investing in real estate in Southeast Asia? In this podcast episode, Reid Kirchenbauer, the managing partner at Investigation and CoStar, shares his valuable insights on investing in the region. Reid emphasizes the importance of looking at cities that are becoming financial centers and capital cities, rather than resort areas, and considers the future of a city more than its current population size. He also shares a valuable lesson he learned about taking opportunities that may not seem significant at first. Reid's journey from acting in movies in Los Angeles to investing in real estate in Southeast Asia is inspiring, and his advice on how to get started in investing in the region is helpful for anyone interested in diversifying their portfolio. Tune in to learn more! Support the showhttps://www.buzzsprout.com/1187780/supporters/newFollow Rama on socials!LinkedIn | Meta | Twitter | Instagram|YoutubeConnect to Rama KrishnaE-mail: info@ushacapital.comWebsite: www.ushacapital.com Register for this year's Multifamily AP360 virtual conference - multifamilyap360.comRegister for Multifamily CoachingTo find out more about partnering or investing in a multifamily deal: Text to 252-292-2604 or email info@ushacapital.com

Chicago's Morning Answer with Dan Proft & Amy Jacobson

0:00 - At least 23 shot, 1 killed, near Willowbrook, officials say 12:30 - Envision Unlimited's Summer of Cycling: Riding for Freedom on the Major Taylor Trail 31:14 - Trump Is Only a Co-Star in America's Unreality Show 49:38 - Sisters of Perpetual Indulgence honored by Dodgers, not fans 01:07:44 - Dakota Wood served America for two decades in the U.S. Marine Corps and is the Senior Research Fellow for Defense Programs at The Heritage Foundation. He joined Dan and Amy to talk about the meetings between China and Bill Gates as well as Antony Blinken. 01:22:41 - Ken Cuccinelli is the National Chairman of the Election Transparency Initiative and former Virginia Attorney General. He joined Dan and Amy to talk about election integrity going into the 2024 election. 01:40:05 - John Murawski is a reporter with Real Clear Investigations. He joined Dan and Amy to talk about his column: Queering Jesus: How It's Going Mainstream at Progressive Churches and Top Divinity Schools 01:56:34 - Gerald Posner is an investigative journalist and author of Pharma: Greed, Lies and the Poisoning of America. He joined Dan and Amy to talk about his column: The Truth About ‘Puberty Blockers'See omny.fm/listener for privacy information.

The Real Estate Syndication Show
WS1701 Insights What Tenants Want | Highlights Michael Zaransky

The Real Estate Syndication Show

Play Episode Listen Later Jun 18, 2023 27:17


What does it take to create a truly standout apartment community in today's competitive market? We had the pleasure of discussing modern amenities in ground-up construction with Michael Zaransky, founder and managing partner of MZ Capital Partners. Michael shares his extensive knowledge about how to cater to the live, work, and play mindset of today's renters, emphasizing the importance of providing a high-end communal experience and features that create a 'wow factor.'We also explore the vital aspects of real estate development and market analysis, from transportation and retail infrastructure to the significance of proxy indicators such as the presence of major banks or retailers. Michael highlights the value of reviewing occupancy rates and market data from subscription services such as CoStar and Xco, as well as the importance of visiting potential sites in person to get a true feel for the market.Lastly, we delve into the world of real estate underwriting and the power of giving back to the community. Michael shares his insights on the importance of being patient with investments, the role of referrals, and how luck has played a part in his success. Join us in this informative and inspiring episode, and learn from a true expert in the field.Full Interviews:1431https://lifebridgecapital.com/2022/09/21/ws1431-what-renters-want-in-apartment-amenities-michael-zaransky/1432https://lifebridgecapital.com/2022/09/22/ws1432-how-to-find-the-best-multifamily-submarkets-michael-zaransky/VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow

Hocus Pocus Lets Focus
Tech Paganism: Unveiling the Magical Realm of AI | S2 Ep. 15

Hocus Pocus Lets Focus

Play Episode Listen Later Jun 15, 2023 77:23


Susane and D kick off the episode by discussing the emergence of AI apps designed specifically for witches. These apps provide tools for spellcasting, divination, and connecting with the spiritual world. They highlight the convenience and accessibility these apps offer, allowing practitioners to explore their craft anytime, anywhere. However, they also acknowledge the potential drawbacks, such as the loss of tangible, physical interactions that are inherent to traditional witchcraft.The duo then transitions into the impact of AI on social media platforms and its role in building communities for modern witches. They explore how AI algorithms can curate personalized content, connecting witches with like-minded individuals, and fostering a sense of belonging within the online pagan community. Susane and D discuss the positive aspects of this digital space, including the exchange of knowledge and the empowerment it brings to practitioners. They also touch upon the challenges of maintaining authenticity in a virtual realm, as well as the potential for misinformation and appropriation.Next, our hosts turn their attention to the integration of crystals in computers and how it amplifies the magical energy of technology. They discuss how witches incorporate crystals into their devices to enhance their spiritual connection and intention-setting while working with AI. Susane and D share personal anecdotes and explore the significance of this practice in merging ancient wisdom with cutting-edge technology.To conclude, Susane and D weigh the pros and cons of AI in paganism. They emphasize the importance of striking a balance between utilizing technology to enhance their craft and preserving the fundamental aspects of traditional witchcraft. They encourage listeners to embrace the opportunities that AI brings to the pagan community while remaining grounded in their beliefs and values.Join Susane and D in this thought-provoking episode as they unravel the fascinating possibilities and considerations within the realm of Tech Paganism. Discover the wonders and challenges of merging ancient wisdom with the digital age, and explore how AI has truly created a magical space for witches to express themselves and connect with one another.Promotions:Free TAROT CARD READING:✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨Items discussed on Podcasthttps://tinyrituals.co/blogs/tiny-rituals/emf-protection-crystals-what-to-buy-and-how-to-use-them   ✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨Contact UsInstagram: @hocuspocusletsfocusFacebook: Hocus Pocus lets focusEmail: hocuspocusletsfocus@gmail.com✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨Cover art by IG https://www.instagram.com/drop.dead.zombie/?hl=en✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨Want to help support the Podcast? Consider becoming a Patron!https://www.patreon.com/hocuspocusletsfocus✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨Advertise with us!Just shoot us an email over to hocuspocusletsfocus@gmail.com✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨***Disclaimer***We are not doctors, lawyers, or professionals. We are amateurs, and nothing we say should be taken as advice, instruction, or seriously. Any action taken based on what we say or imply can and will lead to illness, existential crisis, injury, yor worse potential death. HPLF makes no promise or guarantee, expressed or implied, and assume any legal liability or responsibility for any injuries resulting from the use of information contained within our podcast.

Passive Income Brothers Podcast
80: Understanding Headline Inflation and Media Sensationalism in Real Estate

Passive Income Brothers Podcast

Play Episode Listen Later Jun 14, 2023 26:56


Today, we take a deep dive into the intricacies of the latest Consumer Price Index report, its impact on the housing market, and the surge of information from the mainstream media. Join us as we unravel these interconnected topics and shed light on the complexities of the real estate landscape.WHAT TO LISTEN FORThe basic concept of CPI and its impact on the economySignificant obstacles faced by first-time homebuyers in today's housing market Adverse effects of the increasing rental property supply How the mainstream media influences the real estate industry RESOURCES/LINKS MENTIONED Jay Parsons | LinkedIn and Twitter Black Knight: https://www.blackknightinc.com/ CNBC: https://www.cnbc.com/ Sunbelt Construction Boom Threatens Top Apartment-Building OwnersTreasury Department: https://home.treasury.gov/ CoStar: https://www.costar.com/ Yardi: https://www.yardi.com/ RealPage: https://www.realpage.com/ CONNECT WITH USTo learn more about investment opportunities, join the Cityside Capital Investor Club.Follow us on Facebook: Cityside CapitalFollow us on Instagram: @citysidecapital_tim_lyonsConnect with us on LinkedIn: Tim LyonsConnect with us via Email: greg@citysidecap.com | tim@citysidecap.com

The Art of Passive Income
GET A SUCCESSFUL NEW YORK CITY BROKER”S PROVEN TIPS ON REAL ESTATE INVESTING

The Art of Passive Income

Play Episode Listen Later Jun 6, 2023 31:25


Highly acclaimed investment sales broker James Nelson is Principal and Head of Avison Young's Tri-State Investment Sales group in New York City. During his 25-year career, Nelson has sold more than 500 properties and loans totaling over $5 billion. His accolades include being named Commercial Observer's Power 100, CoStar's Power Broker, and receiving the Deal of the Year award by REBNY. Nelson is also a serial real estate investor and has launched two real estate funds with total capitalizations of over $350 million. He is passionate about helping others achieve real estate success and offers regular training through his podcast “The Insider's Edge To Real Estate Investing.” He regularly lectures at Columbia, Fordham, NYU, Wharton, and his alma mater Colgate. Episode Notes:James and Mark cover:Why James decided to devote his life to real estate.Dissecting a recent real estate deal and what was attractive about itHis best-selling book and the most important advice for beginningWhat he looks for in team membersWhat made him decide to write a bookSkills and attributes that make good brokers and sponsorsWhat's not going to change in real estateHis favorite asset classes TIP OF THE WEEKJamesOne of my all-time favorite books is “Give and Take” by Adam Grant. He's a top-rated professor at Wharton and has a great podcast. His book is a mindset, an abundance mentality. He did a study of people who are givers. Those people are more successful and happier. Also, get out and pound the pavement. Real Estate is such a touch and feel business. Talk to people. Make connections. MarkLearn more about James Nelson and the Insider's Edge to Real Estate Investing. Go to jamesnelson.com. WANT TO LISTEN MORE?Did you like this episode? If so, listen to another AOPI podcast episode about investing in real estate."Are you ready to learn more about land investing? Just click HERE to schedule a call.""Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?"