Podcast appearances and mentions of joe fairless

Title: Million Dollar Monday - Joe Fairless Summary: In this short conversation between Seth Bradley and Joe Fairless, Joe shares that he made both his first and last million dollars through apartment deal exits. Although he lost his first million on his very first deal, his net worth surpassed $1M after exiting his 7th or 8th apartment investment. Joe emphasizes a singular focus on multifamily investing as the key to his continued success, echoing the mantra: “Riches are in the niches.” Links to Watch and Subscribe:   Bullet Point Highlights: First and last million came from apartment deal exits Lost his first million on his very first deal Reached $1 million net worth after the seventh or eighth deal Focused entirely on multifamily apartment investing Believes in the philosophy: "Riches are in the niches" Plans to continue scaling by sticking with apartment deals Transcript: Joe Fairless (00:00.11) So how did you make your first million dollars?   Same way I made my last one. So spoiler alert, it's selling when a deal exited. was probably like the seventh or eighth deal. One million dollars on one transaction, right? Is that true?   It's a million dollars in your net worth.   So...   What puts you over the edge there? How did you grow that first million?   Seth Bradley (00:29.962) I lost my first million before I ever came across it. That was on the very first deal. It would probably be through an exit of a deal.   Sure, yeah and I'll bet it's probably similar. mean how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments. All about apartments man, I love it. Singular focus, that's where it's at. mean, riches are in the niches.   same thing.   Seth Bradley (00:57.775) Yep. Yup. Yup. Awesome Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

Title: Million Dollar Monday - Joe Fairless Summary: In this short conversation between Seth Bradley and Joe Fairless, Joe shares that he made both his first and last million dollars through apartment deal exits. Although he lost his first million on his very first deal, his net worth surpassed $1M after exiting his 7th or 8th apartment investment. Joe emphasizes a singular focus on multifamily investing as the key to his continued success, echoing the mantra: “Riches are in the niches.” Links to Watch and Subscribe:   Bullet Point Highlights: First and last million came from apartment deal exits Lost his first million on his very first deal Reached $1 million net worth after the seventh or eighth deal Focused entirely on multifamily apartment investing Believes in the philosophy: "Riches are in the niches" Plans to continue scaling by sticking with apartment deals Transcript: Joe Fairless (00:00.11) So how did you make your first million dollars?   Same way I made my last one. So spoiler alert, it's selling when a deal exited. was probably like the seventh or eighth deal. One million dollars on one transaction, right? Is that true?   It's a million dollars in your net worth.   So...   What puts you over the edge there? How did you grow that first million?   Seth Bradley (00:29.962) I lost my first million before I ever came across it. That was on the very first deal. It would probably be through an exit of a deal.   Sure, yeah and I'll bet it's probably similar. mean how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments. All about apartments man, I love it. Singular focus, that's where it's at. mean, riches are in the niches.   same thing.   Seth Bradley (00:57.775) Yep. Yup. Yup. Awesome Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

Title: The 1% Closer - Joe Fairless Summary: They emphasize that what separates them from others is consistently doing what they say they'll do,  to others and themselves. They focus on character over reputation, believing that who you are when no one is watching matters more than public perception. The real measure of discipline and integrity is in keeping promises to yourself, whether it's finishing a solo run or getting up with your alarm when you said you would. Links to Watch and Subscribe:   Bullet Point Highlights: Stands out by consistently doing what they say they'll do Focuses on character, not reputation — character is who you are when no one's watching Values self-discipline and holding personal promises Examples include finishing personal challenges and getting up with the alarm Belief: integrity is shown in how you act when no one else is holding you accountable Transcript: Alright, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?   I do what I say I'm gonna do and sadly that separates me from a lot of people, not all people. That's a big focus of mine. And it's not about my... I recently read something that resonated and that was don't focus on your reputation, focus on your character. A reputation is such a vanity metric but the character is who you are when no one's looking and being proud of who you are and that's vital to me.   Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.   Good point. Yeah, I'm on those runs and I can just stop whenever I want, but I'll know. I'll know I didn't go through this made up finish line that I had predetermined in my head. And there's something to be said there. I'm glad you brought that up.   For sure. Yeah, that's the key, right? It's not just when somebody, when it's dependent on somebody else or somebody else is watching. It's, you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through? Do you keep those promises? Things as easy as, when you set your alarm in the morning and you wake up, do you get up or do hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off. Do you keep that promise? Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

Title: The 1% Closer - Joe Fairless Summary: They emphasize that what separates them from others is consistently doing what they say they'll do,  to others and themselves. They focus on character over reputation, believing that who you are when no one is watching matters more than public perception. The real measure of discipline and integrity is in keeping promises to yourself, whether it's finishing a solo run or getting up with your alarm when you said you would. Links to Watch and Subscribe:   Bullet Point Highlights: Stands out by consistently doing what they say they'll do Focuses on character, not reputation — character is who you are when no one's watching Values self-discipline and holding personal promises Examples include finishing personal challenges and getting up with the alarm Belief: integrity is shown in how you act when no one else is holding you accountable Transcript: Alright, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?   I do what I say I'm gonna do and sadly that separates me from a lot of people, not all people. That's a big focus of mine. And it's not about my... I recently read something that resonated and that was don't focus on your reputation, focus on your character. A reputation is such a vanity metric but the character is who you are when no one's looking and being proud of who you are and that's vital to me.   Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.   Good point. Yeah, I'm on those runs and I can just stop whenever I want, but I'll know. I'll know I didn't go through this made up finish line that I had predetermined in my head. And there's something to be said there. I'm glad you brought that up.   For sure. Yeah, that's the key, right? It's not just when somebody, when it's dependent on somebody else or somebody else is watching. It's, you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through? Do you keep those promises? Things as easy as, when you set your alarm in the morning and you wake up, do you get up or do hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off. Do you keep that promise? Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

Title: Stop Chasing the Woman in the Red Dress: Multifamily Is the Smartest Move with Joe Fairless Summary: In this conversation, Joe Fairless and Seth Bradley discuss the importance of authenticity in business, the current state of the multifamily real estate market, and effective strategies for raising capital. Joe shares insights on sticking with multifamily investments despite market fluctuations, leveraging technology like AI and EOS for operational efficiency, and the significance of building authority and expertise in the field. The discussion also touches on personal reflections and aspirations, emphasizing the value of character and commitment in both business and personal life. Links to watch and subscribe:   Bullet Point Highlights: Authenticity is key in business interactions. Focus on your strengths and expertise. The multifamily market fundamentals remain strong. Utilize technology to enhance capital raising efforts. Building authority is crucial for new capital raisers. Networking through influential connections can be effective. Character is more important than reputation. Sticking to one niche can lead to greater success. Continuous learning and adaptation are essential. Coaching and mentoring can be fulfilling personal pursuits. Transcript:  Joe Fairless (00:03.629) Hey, how you doing?   Seth Bradley, Esq. (00:04.881) Alright man.   How are you? I don't know if we've actually met in person or not, but funny, I'll share the story once we start officially recording, but once upon a time when I was trying to find my place in this syndication world, had a phone call with you and it was awesome to actually get to speak with you at the time because it was just like, whoa, this is Joe Fairless, right? So it was a huge deal, so it's awesome to have you on the show.   Joe Fairless (00:34.966) You know what? I take notes of every conversation and I see it was around May of 2019. Yeah, yeah, I see that. It's awesome. Well, looking forward to every five years we should do this.   Seth Bradley, Esq. (00:43.988) There you go. There you go. Awesome, man. Awesome.   Yeah, let me...   Seth Bradley, Esq. (00:53.1) Sounds good, man. Sounds good. Sounds good. So just to give you a little bit of groundwork here. So I'm a securities attorney by trade. I've raised capital for syndications, those sorts of things. I'm currently with Tribest, I'm chief legal officer over there. So we do, put together fund to funds in a box for capital aggregators. And I'm rebranding the podcast. So once upon a time it was Passive Income Attorney. I was really focused on bringing in investors into my deals, raising capital, that sort of thing.   Now I'm rebranding this as raising the bar gonna be kind of more of a general General podcast on business and raising capital and in real estate that sort of thing. So It's gonna be more of a general audience before it was past investors This is gonna be more kind of business people active investors because I'm actively trying to bring in you know capital raisers and People like that. They're putting deals together for my law firm and for for tribe vest   Joe Fairless (01:33.998) Mm-hmm.   Joe Fairless (01:48.354) Mm-hmm.   Joe Fairless (01:51.884) Makes sense. Thanks for that context.   Seth Bradley, Esq. (01:53.544) Yeah, cool cool. So and then format wise we'll just do it'll be pretty short We're gonna do like 25 minutes 30 minutes And then we'll go into kind of these like mini segments because I want to do these mini episodes And I think I sent those over to you one is just million dollar Monday. Just kind of how you made your first million How you made your last million how you're make your next that sort of thing and then the next one is the the 1 % segment which is kind of you know, how did you become basically?   Joe Fairless (02:00.504) Sweet.   Joe Fairless (02:15.47) Mm-hmm.   Seth Bradley, Esq. (02:21.364) 1 % like the best top 1 % in what you do and that sort of thing and just kind of giving actionable steps to the listeners about how they can get there too.   Joe Fairless (02:25.442) Mm-hmm.   Joe Fairless (02:30.314) Awesome. Sounds good. Sounds like fun.   Seth Bradley, Esq. (02:32.98) Cool. All right, man. Well, we're already recording, so I'll just kind of jump into it and then we'll make the, I'll make the cuts later. cool. Welcome to Raise the Bar with me, your host, Seth Bradley, where we have elevated conversations on raising capital, real estate, and entrepreneurship. Today, we have an incredible guest, Joe Fairless. If you've been living under a rock, then maybe you haven't heard of Joe, but everybody in my industry knows Joe as an industry leader, a thought leader.   real estate entrepreneur, extraordinaire, marketer, master marketer, all of the above. So Joe, welcome to the show.   Joe Fairless (03:10.36) Looking forward to our conversation, Seth.   Seth Bradley, Esq. (03:12.884) for sure man. So, you know, I like this question because it's kind of unusual and I have a hard time answering it and you might too, but we'll see. you know, when a stranger asks you what you do and it just comes up to you maybe at a conference or on the streets, what do you say?   Joe Fairless (03:28.398) I'd I buy apartment buildings.   Seth Bradley, Esq. (03:30.546) I love it. Keeping it simple, man. I guess that was an easier answer than I anticipated.   Joe Fairless (03:35.182) Well, yeah, I've been to in my early days I went to seminars and they have much longer more thought-provoking responses like, know, I help high income earners create passive income or something along those lines, but I keep it simple. I buy apartment buildings and then, you know,   let the conversation go where it naturally would go.   Seth Bradley, Esq. (04:06.366) I love that man. Yeah, and you know, to be honest, know, that response that you just mentioned is a little bit played out. Don't you think? I feel like if you're on LinkedIn or if you're on, you know, conferences, everybody's like, yeah, I raised capital from passive investors so I can help them do this and do that. Do you think that's a little bit played out? Do you think that people need to kind of change that marketing strategy at this point?   Joe Fairless (04:25.697) Well...   I think you should just be authentic. think just go with what feels right for you and what you'll enjoy talking about. Just go with what feels right for you. That's what I do. I am not a salesy person.   I feel uncomfortable if I'm trying to sell someone something. I believe in what I do, but I feel uncomfortable if I'm trying to force it. And so if I'm like, I was just at a dad-daughter dance this past Sunday and we met up with some couples that I didn't know any of them. was just couples that, you know, my daughter...   goes to their parents of the kids who go to school with my daughter. And so I was talking to one of the dads and he said, what do you do? I I buy apartment buildings. And he said, that's interesting. Then we started talking about what I do because he was naturally interested. And I enjoy that much more than trying to intentionally bait a hook. I'd just rather just have a conversation.   Seth Bradley, Esq. (05:40.03) Yeah.   Seth Bradley, Esq. (05:43.57) Yeah, yeah, I think that's the key, right? Especially in today's world where everything's online and you just get marketed to and advertised to all the time. You've got to be authentic and you need to have an elevator pitch, it's got to be authentic. It's got to be really who you are. And it can't be sales because people are so sensitive to that nowadays, whether you're raising capital or whether you're W2 doing your job. And we're all salespeople to a certain extent, whatever we do.   But people are very sensitive to that. So you've got to really focus on being authentic and coming from a place of genuineness.   Joe Fairless (06:20.91) Nobody in the world can do you like you do you. You've got a unique strand of DNA that no one else can be the Seth Bradley that you are, the Joe Farrells that I am, because it's impossible. It's impossible. There is no one like you. There is no one like me.   And it's just the more magnetic, the more genuine and true to who I am, the more magnetic I feel like I become because people enjoy authenticity and it's just the right way to play it, right way to do it.   Seth Bradley, Esq. (07:01.684) Totally, totally, totally. For our audience, just tell us what you're doing nowadays. mean, there's been kind of some changes in the market with the interest rates going up, those sorts of things, maybe starting towards the end of 2022. I know for myself, I was in the capital raising game for a number of years and then I kind of slowed down there towards the end of 2022, beginning of 2023, just to kind of see what the market was gonna do, just to see if we could still get some really good deals going, see if some of the other deals were going bad.   you know, what, what are you up to nowadays? Like what's your focus? right now.   Joe Fairless (07:36.77) The focus has been and always will be on our current portfolio and the deals that we have and operating those deals the best that we can and continuing to improve the NOI. So that is the focus.   There we have some deals that have floating rates with rate caps and the focus is to figure out how not to have floating rate with rate caps that you have to continue to renew once they expire. So that comes with refinancing and in order to refinance and sometimes you have to do a capital call or if you don't do a capital call you gotta bring in equity in some form or fashion to refinance.   some cases, it just depends on the deal. So the focus is on the portfolio and always will be. And then the secondary thing that we look at is acquisitions. How do we capitalize on the market that we're at right now? mean, the best way to describe it that I've read is it's stagnant. You know, it's just...   Not sure. The water, there's stuff growing in the water, but not sure if you really want to be part of what's growing in the water right now. Like it's just, it's stagnant and what will, but we also know what is coming.   Seth Bradley, Esq. (09:00.486) Yeah.   Joe Fairless (09:12.264) and that is the supply demand shift in multifamilies favor depends on the sub market and the market obviously. But generally the Sun Belt is going to greatly benefit in the next year, year and a half, in some cases six months from now.   with the supply-demand dynamic with new supply drying up and increasing the demand for the existing supply. Again, depends on the market, depends on the sub-market. So how do we capitalize on that? is there any way to be opportunistic with what's happening with some deals from other operators that   didn't work out. know, there haven't been a lot of foreclosures, but there have been some. And we have relationships with our lenders that are pretty strong. And in fact, one, a large lender that we have a really good relationship with, that we have properties with, they foreclosed on someone else's deal. And I won't name names on who they foreclosed on, but they foreclosed on someone else's deal and they came to us   Afterward and said hey here here. Here's a here's an opportunity. It's in a great area of Fort Worth and I'm from Fort Worth so I know we have a lot of property there too, but I know the market also I grew up there and We'll give you this special financing of around 3 % or so interest rate fixed interest rate   for year one and then it's fixed through the whole period of the loan but then the interest rate steps up to around four, four and a half percent over the five years. So to get that type of essentially seller financing but it's lender financing direct from the lender lending institution that foreclosed on the deal in a very good area of Fort Worth.   Joe Fairless (11:29.326) There are opportunities out there also. So it's how do we become opportunistic and find these deals. And so we're in the process of closing on that deal or doing due diligence on that deal. We're under contract and we're scheduled to close in about a month and a half from now.   Seth Bradley, Esq. (11:49.316) Awesome, awesome. Have you found it difficult at any point in time, kind of over these last couple years where the market has slowed down?   Joe Fairless (11:56.654) Whatever you're gonna say, yes. So finish your question, but the answer is yes. Yes, I found it difficult over the last couple years, but what exactly are you asking about that's difficult?   Seth Bradley, Esq. (11:59.732) Yeah. Sure. Specifically, should say sticking with multifamily because you are a multifamily guy and you you've seen you've seen where everyone, you know, everybody wanted that on that multifamily train for, you know, a decade, if not longer.   Joe Fairless (12:15.598) Mmm. Man.   Seth Bradley, Esq. (12:23.696) And now you've seen a lot of these same people change their tune and say, okay, well, you know what? Let's pivot to something else. Let's pivot to car washes or private credit funds or all these other things.   Joe Fairless (12:29.998) Man, I'm actually, I know you're an attorney, but can I strike my yes actually from that question? Cause no, actually the answer is no. I haven't found it difficult to stick with multifamily. Hell no. No. You know, you go to a restaurant at a diner and they offer lasagna, California roll and what else?   Seth Bradley, Esq. (12:41.16) Hahaha   Seth Bradley, Esq. (12:49.107) Ha ha.   Seth Bradley, Esq. (13:01.204) Ha   Joe Fairless (13:01.356) Pad Thai, you know, are they gonna have the best lasagna, California roll, and pad thai? No, no. They've got something for everyone, but they're not gonna be great at any of it. I'd rather go to an Italian restaurant that makes their own noodles, right? Makes their own pasta. And where they specialize in one thing.   Not at all. No, we I believe in the fundamentals of multifamily. I believe in the supply demand that is here. I mean we had a record number of supply across the board and multifamily and the occupancy maintained 90-91 percent depending on the market but it maintained in the 90s in a record number of supply and by the way at the same time you got   the capital markets raising interest rates the way they did. And a lot of people have been able to hold serve. And the fundamentals of the supply demand and how much...   how many renters there are out there and how that will continue is there. That's cold hard facts. There is demand, a lot of demand, and there will continue to be even more demand because the supply is trailing off. We have never looked.   outside of multifamily because it's so strong. I think that is a cultural thing actually because if you, anyone who's in the sports, college sports, they'll know about the NIL and   Joe Fairless (14:54.784) how you can bounce from one team to another year after year. And so you'll find some people who aren't starting and if they put in the work then, and I'm for NIL, I think players should be paid, but I don't think that they, I don't think they should, I don't think it serves them as young men and young women.   mostly young men in this case who are bouncing from place to place, to not compete and not work for a starting position and instead just go somewhere else the path of least resistance. That's not how you build character. There's a really good book, it's called The Road to Character.   and they talk about in the book, they give different examples of people throughout history. And they're not exceptional, like saintly people. They're people who are normal people, but what they did that is atypical for what our culture does now is they stuck with things even when it was tough.   Seth Bradley, Esq. (16:09.682) Mm-hmm.   Joe Fairless (16:09.998) and instead of bouncing from thing to thing because what happens is when you bounce from thing to thing you don't get an expertise you don't get the the depth of knowledge the scars that that you need in order to be truly exceptional at that one thing and it's just surface level   And it'd be like if you feed your kids candy for every meal. I mean, it's same thing. You can't live on mental candy, right? You gotta have some substance. You gotta go through things.   Seth Bradley, Esq. (16:43.06) Yeah, I love that man. I love that metaphor. I love that. Like you've got to get reps, whether the times are great or an easy or whether they're hard. And those hard reps are the ones that are really going to set you up for success down the line. Like if you're able to execute in the hard times, then when times turn good again, you're going to be at the top, right? You're going to be cream of the crop. What do you, what do you think it is about you and maybe your company that's enabled you to do that, to stick?   to multifamily and not say, ooh, you know what, I'm a really good marketer so I can raise capital for anything if I really want to, right? You're in that position and what is it about you and your company that's been able to allow you to stick to multifamily and just stick to it during these hard times?   Joe Fairless (17:32.762) the fundamentals are there. I mean, you could make an argument that if we were office investors, and I have some friends who are really keen on investing in office now and in the future, but you could very easily make an argument that with the amount of office space that people have currently, you don't need as much of that space.   It's not a five, you know, three to five to seven year play. Maybe it's a 20 to 50 year play. I don't know. Who the hell knows what's going to happen with office and working from home and AI and automation and all that. But with multifamily, the challenge is capital markets. Now there are some other aspects like the hyper supply, which has tapered off.   because of the higher interest rates increase in you know insurance which has tapered off back to the single digits by and large but that that was a big thing property taxes depending on where you're at but the fundamentals are there people are renting and consumers for yeah unfortunately for generally you know for the general consumer their credit card debt   is going up. They're still paying off their credit card debt from purchases almost 12 months ago. More than half of people are paying off purchases for more than 12 months ago. that's so right now they've been out earning their income because income has been increasing. But what happens if that income stops increasing the way it has been?   the debt's not going anywhere, especially credit card debt, and that's certainly not going to make more first-time home buyers that dynamic. So the fundamentals are there, and not to mention we already have a housing shortage deficit, major deficit.   Seth Bradley, Esq. (19:50.866) Yeah, so it's the belief and it's the knowledge like it's the education like you you know that the fundamentals are there you you're you're basing your resilience in the market to What you're seeing in the data like hey, it's you know We we believe in this asset type because of the data that i'm Well educated and well versed in   Joe Fairless (20:09.752) Mm-hmm.   Joe Fairless (20:14.346) Absolutely.   Seth Bradley, Esq. (20:16.168) That's incredible. That's incredible. Has anything changed in the way that you potentially because you've got a deal that might be going through in the way that you either have raised capital recently or how you are going to raise capital for your next deal as compared to when it might have been a little bit easier, let's say five years ago from passive investors?   Joe Fairless (20:38.612) Yes, we have implemented a system that I'm sure a lot of your listeners have heard of EOS, Entrepreneur Operating System, and that has been very helpful. We just did our focus day a month ago, but we've hit the ground running and we have our, I think, Vision Day part one later this month and Vision Day two.   next month and that has allowed ownership among the team members to really thrive because team members are responsible for rocks or their goals but if you say goals instead of rock they'll the EOS person will slap your hand so I'll continue to say rock so they're responsible for rocks and it's just   It takes more, the individuals on the team have more ownership. So that's not something sexy or flashy that I think your question was getting to. So I'll say something else that has been helpful would be doing Facebook ads for getting new accredited investor leads.   at scale. That's the best way that we found to get credit investor leads at scale is through Facebook ads. And we have an agency that we work with. And I just hired a director of marketing who has some really good experience and he's overseeing them and the marketing team. And then   Another thing that has been helpful that where I'd say just scratching the surface I'm a big proponent of AI and how I believe We are in the middle of a major change for our society with because of AI I think it is just as major of a change as it as it as when we all got internet in our homes   Joe Fairless (22:51.602) on a personal computer. I think it's that big to have access to, just think about phone books to Googling something on your computer. So with AI we've incorporated it and are incorporating as much as possible in one aspect to address your question about how we're doing things differently. One aspect.   is that on our investor calls, our prospective investor calls, we record them. They know it's being recorded and on a recorded line. We have an AI service that then takes the information from the call and grades the call. But then not only that is we look at, those investors, which ones of those investors invest?   What did we say? What did they say on those calls? What are some common commonalities? Which ones didn't invest? What did they say? What did we say? And starting to identify trends and words and topics to talk about and to address on the calls to increase the conversion rate.   Seth Bradley, Esq. (24:07.048) That's great, man. I love it. You kind of went full circle there. You've got EOS, which I'm a huge proponent of. We use that across the various companies that I have, some form or another. There's got to be a framework of organization and accountability and being able to look back and say, hey, we've had this problem before and here's how we solved it before. Or hey, this problem is still occurring from last week's L10 meeting. What do we need to do to improve it? How do we solve that issue?   Joe Fairless (24:33.166) Mm-hmm.   Seth Bradley, Esq. (24:36.712) How do we keep moving forward rather than, what did we talk about last week or what did we talk about last month? You've got to have a way to organize things and a way to solve issues organizationally, especially as you grow. So EOS, huge proponent of it, man. I mean, it's awesome. Like you have to have some form of it, even if it's not to a T with the book, Traction is where that comes from. You have to implement some form of organization and framework for your company. And then like you said,   Joe Fairless (24:41.389) Yeah.   Joe Fairless (24:56.575) Mm-hmm.   Seth Bradley, Esq. (25:03.284) you know, with AI, everyone has to stay on the forefront of what's going on right now. I know I was even a little resistant myself. was like, chat GPT, is that? Eh, you know, and put it off for a little bit. And then once you start using that, along with all the other things as well, I'm just using that as kind of a baseline, but just learning how to use chat GPT in your everyday life, it's just a game changer. Because now your whole thought process changes. It's not like,   Joe Fairless (25:08.547) Yep.   Joe Fairless (25:20.14) Mm-hmm.   Seth Bradley, Esq. (25:31.22) I need to put together this entire article or blog post. It's like, how do I prompt it correctly to to produce this blog post or this article in my voice and then edit it through that or, you know, all these different things you figure out, like how to prompt rather than how to actually take this solution all the way from start to finish. Let that technology tell you how to do it. So it's awesome. And then Facebook ads as well.   Joe Fairless (25:45.206) Mm-hmm.   Seth Bradley, Esq. (25:58.964) you've got to really dial those things in, right? It can be a money pit, but at the same time, if you can master that, and it sounds like you hired an agency that's very industry specific, which helps out a lot. And from what I've seen, we have gems, we have a capital raising business, we have all these different things, and finding somebody that's niche to that industry is super important.   Joe Fairless (26:22.434) That's right.   Seth Bradley, Esq. (26:25.756) I'd love to go back and stay on this capital raising subject, especially for people that just started out. So like now you're doing EOS, now you're using AI, now you're using Facebook ads, do you have some capital to be able to invest in those ads? What about for somebody that's just kind of starting out? they're, you know, maybe this is their first fund to fund or, you know, their first property that they're raising capital for. Like how do they effectively launch their first   Capital Race.   Joe Fairless (26:56.59) Well, I would read the book that I wrote on syndication because I walked through the whole process of that best ever syndication book. So, but for this this relatively short conversation, I'd say first,   Seth Bradley, Esq. (27:04.404) Great book.   Joe Fairless (27:19.606) People have to make sure you have to make sure that people perceive you and you are actually a real estate expert and That because you might have you might have been if this your first one first deal then I'm assuming you came from some other industry or   If it was real estate, maybe you're a property manager, they don't know about all aspects of your expertise as it relates to real estate. you've got to, by having a thought leadership platform, you'll interview others who have that experience, you'll continue to learn, hone your skills, and then you'll also be associated with those who have those skill sets, and that will be helpful for you.   Once you do that, assuming that you are the expert and you are also perceived as the expert, then what I would do, and what I did actually on my very first one is I created a spreadsheet. And the spreadsheet had the name of the person, how I knew them, and then,   What I did is I wrote down all the different names and then how I knew them. So for example, I was on the alumni advisory board for Texas Tech. I was on a flag football team in New York. I wrote someone's name down there. On my flag football team, was working at different companies. I worked at different companies, so I wrote down different coworkers at different companies.   the key here for doing it this way is identifying the person. So then you sort them by how you know them. all the people from the flag football team would be sorted together. All the people from XYZ company would be sorted together. And then you identify the most influential person within that group. And you talk to him or her.   Joe Fairless (29:39.306) about your opportunity. And once you talk to him or her about the opportunity, and if they find it appealing or at least they want to learn more about it, then you can go to the next person in that group and you can name check. You can say, I was just talking to Seth about this and he's got some follow-up questions about it and I thought it also would make sense to talk to you about it too.   So then you come in a little warm with the group dynamic versus if you come in cold on an individual level.   Seth Bradley, Esq. (30:11.924) Mm-hmm.   Seth Bradley, Esq. (30:18.822) I like that man. That's a very, very nuanced strategy tidbit there. What I really heard was, you know, authenticity and authority, authenticity in that. Yeah, you've got to educate yourself. You've got to be a real estate expert if that's what you're raising capital for and authority. And then you've got to show people, you know, why you're the expert, why you know all these things, why they should listen to you to invest in something like this and even leveraging the authority of others with that.   that strategy where you go to this influential person and say, look, this person likes this deal too, and here's why. And then they can go to them and they kind of look to them as additional authority because they kind of look to them as that thought leader or that leader in general. So pretty great, man. Start wrapping this up, but this is kind of a nuanced question that I love to ask and ...   Because once upon a time I went to I went to med school for a little while and then I dropped out and because I just I hated it knew it wasn't for me and I'm going to law school and then got into real estate. So you know in a parallel universe tell me about a different version of you a different but likely version of you if you didn't exist as you do today because right now you know you're you're an apartment buyer you're a great marketer you're an entrepreneur.   Joe Fairless (31:38.164) I'd say I really enjoy coaching my daughter in soccer. I do not know soccer. I grew up in Texas. I played football. I played baseball. I ran track in that order. There wasn't a soccer option or maybe even a soccer ball in Texas when I was growing up. But I enjoy coaching and in an alternative universe, I would   I would do more of that because time is, it flies whenever I'm doing that.   Seth Bradley, Esq. (32:15.036) Awesome, awesome. All right, Joe, for our listeners out there, what can they find out more about you?   Joe Fairless (32:21.494) You can go to AshcroftCapital.com and if you're looking at passive investing or if you're an operator or someone who is partnering with others, then my conference is a good place to be. It's besteverconference.com. It's gonna be March 3rd and 4th in Salt Lake City this year.   I can get a discount code to your people too.   Seth Bradley, Esq. (32:52.51) Great, yeah, I'll drop that in the show notes and I'll see you there, Joe. So we'll shake hands in person. So thanks again for coming on the show. Really appreciate it and we'll catch you next time.   Joe Fairless (32:57.304) Sweet. Awesome.   Joe Fairless (33:05.518) You know what, in just a second, I'm gonna just tell you the code, that way you don't have to do any work. Whenever I do a podcast and someone says, I'll send it to you, I'm like, more work for me to do later. So, all right, here's a code. Hurry 25, it'll be 25 % off all ticket types. H-U-R-R-Y, all lowercase, and then number 25, you get 25 % off all tickets, except for the LP ticket.   Seth Bradley, Esq. (33:09.917) Okay.   Seth Bradley, Esq. (33:13.808) Yeah, I know then you gotta follow up.   Seth Bradley, Esq. (33:35.924) Let's roll right into these million dollar questions and then I'll let you go.   Seth Bradley, Esq. (33:44.884) Alright Joe, let's jump into this. So, how did you make your first million dollars?   Joe Fairless (33:52.185) Same way I made my last one so spoiler alert. It's it's selling when a deal exited so The is probably The seventh or eighth Deal I had one million dollars on one transaction, right? Like is that chunk about? Yeah, I   Seth Bradley, Esq. (33:55.56) Hahaha   Seth Bradley, Esq. (34:12.767) Really million dollars in your net worth   Seth Bradley, Esq. (34:17.96) What puts you over the edge there? How did you grow that first million?   Joe Fairless (34:21.626) I lost my first million before I ever came across it. That was on the very first deal. It would just be, it'd probably be through an exit of a deal.   Seth Bradley, Esq. (34:26.056) Ha   Seth Bradley, Esq. (34:35.614) Sure, yeah, and I'll bet it's probably similar. mean, how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments, all about apartments, man. I love it, singular focus, that's where it's at. mean, riches are in the niches.   Joe Fairless (34:41.144) Same thing. Yep. The apartments. All apartments. That's right.   Yep.   Seth Bradley, Esq. (34:52.564) All right, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?   Joe Fairless (34:58.958) Mmm.   I do what I say I'm gonna do. And sadly, that separates me from a lot of people, not all people.   but that's a big focus of mine. And it's not about my, I recently read something that resonated and that was don't focus on your reputation, focus on your character. Reputation is such a vanity metric, but the character is who you are when no one's looking and being proud of who you are. And that's vital to me.   Seth Bradley, Esq. (35:37.524) Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.   Joe Fairless (35:43.726) Mmm good point. Yeah when you're when when I'm on those runs and I can just stop Whenever I want But then I'll be I'll know I'll know I didn't go through this, you know, you know made up finish line that I had predetermined in my head and And that's that's there's there's something to be said there. I'm glad you brought that up   Seth Bradley, Esq. (36:10.644) Yeah, that's that's the key right? It's not just when somebody when it's dependent on somebody else or somebody else is watching It's you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through do you keep those promises things as easy as hey when you set your alarm in the morning and you wake up Do you do you get up or do you hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off Do you keep that promise?   Joe Fairless (36:15.415) Mm-hmm.   Joe Fairless (36:25.229) Yeah.   Seth Bradley, Esq. (36:39.12) Awesome. All right, brother. I think that should do it. I will see you. I'll see you at BC, man.   Joe Fairless (36:46.42) Awesome. I appreciate it. yeah, if anything you can do to help get to get the word out about the conference to your email list, I'd appreciate that also. All right. Thanks, Seth. All right. Bye.   Seth Bradley, Esq. (36:57.404) Absolutely. All right, brother. Talk soon. See you. Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en   Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

Title: Stop Chasing the Woman in the Red Dress: Multifamily Is the Smartest Move with Joe Fairless Summary: In this conversation, Joe Fairless and Seth Bradley discuss the importance of authenticity in business, the current state of the multifamily real estate market, and effective strategies for raising capital. Joe shares insights on sticking with multifamily investments despite market fluctuations, leveraging technology like AI and EOS for operational efficiency, and the significance of building authority and expertise in the field. The discussion also touches on personal reflections and aspirations, emphasizing the value of character and commitment in both business and personal life. Links to watch and subscribe:   Bullet Point Highlights: Authenticity is key in business interactions. Focus on your strengths and expertise. The multifamily market fundamentals remain strong. Utilize technology to enhance capital raising efforts. Building authority is crucial for new capital raisers. Networking through influential connections can be effective. Character is more important than reputation. Sticking to one niche can lead to greater success. Continuous learning and adaptation are essential. Coaching and mentoring can be fulfilling personal pursuits. Transcript:  Joe Fairless (00:03.629) Hey, how you doing?   Seth Bradley, Esq. (00:04.881) Alright man.   How are you? I don't know if we've actually met in person or not, but funny, I'll share the story once we start officially recording, but once upon a time when I was trying to find my place in this syndication world, had a phone call with you and it was awesome to actually get to speak with you at the time because it was just like, whoa, this is Joe Fairless, right? So it was a huge deal, so it's awesome to have you on the show.   Joe Fairless (00:34.966) You know what? I take notes of every conversation and I see it was around May of 2019. Yeah, yeah, I see that. It's awesome. Well, looking forward to every five years we should do this.   Seth Bradley, Esq. (00:43.988) There you go. There you go. Awesome, man. Awesome.   Yeah, let me...   Seth Bradley, Esq. (00:53.1) Sounds good, man. Sounds good. Sounds good. So just to give you a little bit of groundwork here. So I'm a securities attorney by trade. I've raised capital for syndications, those sorts of things. I'm currently with Tribest, I'm chief legal officer over there. So we do, put together fund to funds in a box for capital aggregators. And I'm rebranding the podcast. So once upon a time it was Passive Income Attorney. I was really focused on bringing in investors into my deals, raising capital, that sort of thing.   Now I'm rebranding this as raising the bar gonna be kind of more of a general General podcast on business and raising capital and in real estate that sort of thing. So It's gonna be more of a general audience before it was past investors This is gonna be more kind of business people active investors because I'm actively trying to bring in you know capital raisers and People like that. They're putting deals together for my law firm and for for tribe vest   Joe Fairless (01:33.998) Mm-hmm.   Joe Fairless (01:48.354) Mm-hmm.   Joe Fairless (01:51.884) Makes sense. Thanks for that context.   Seth Bradley, Esq. (01:53.544) Yeah, cool cool. So and then format wise we'll just do it'll be pretty short We're gonna do like 25 minutes 30 minutes And then we'll go into kind of these like mini segments because I want to do these mini episodes And I think I sent those over to you one is just million dollar Monday. Just kind of how you made your first million How you made your last million how you're make your next that sort of thing and then the next one is the the 1 % segment which is kind of you know, how did you become basically?   Joe Fairless (02:00.504) Sweet.   Joe Fairless (02:15.47) Mm-hmm.   Seth Bradley, Esq. (02:21.364) 1 % like the best top 1 % in what you do and that sort of thing and just kind of giving actionable steps to the listeners about how they can get there too.   Joe Fairless (02:25.442) Mm-hmm.   Joe Fairless (02:30.314) Awesome. Sounds good. Sounds like fun.   Seth Bradley, Esq. (02:32.98) Cool. All right, man. Well, we're already recording, so I'll just kind of jump into it and then we'll make the, I'll make the cuts later. cool. Welcome to Raise the Bar with me, your host, Seth Bradley, where we have elevated conversations on raising capital, real estate, and entrepreneurship. Today, we have an incredible guest, Joe Fairless. If you've been living under a rock, then maybe you haven't heard of Joe, but everybody in my industry knows Joe as an industry leader, a thought leader.   real estate entrepreneur, extraordinaire, marketer, master marketer, all of the above. So Joe, welcome to the show.   Joe Fairless (03:10.36) Looking forward to our conversation, Seth.   Seth Bradley, Esq. (03:12.884) for sure man. So, you know, I like this question because it's kind of unusual and I have a hard time answering it and you might too, but we'll see. you know, when a stranger asks you what you do and it just comes up to you maybe at a conference or on the streets, what do you say?   Joe Fairless (03:28.398) I'd I buy apartment buildings.   Seth Bradley, Esq. (03:30.546) I love it. Keeping it simple, man. I guess that was an easier answer than I anticipated.   Joe Fairless (03:35.182) Well, yeah, I've been to in my early days I went to seminars and they have much longer more thought-provoking responses like, know, I help high income earners create passive income or something along those lines, but I keep it simple. I buy apartment buildings and then, you know,   let the conversation go where it naturally would go.   Seth Bradley, Esq. (04:06.366) I love that man. Yeah, and you know, to be honest, know, that response that you just mentioned is a little bit played out. Don't you think? I feel like if you're on LinkedIn or if you're on, you know, conferences, everybody's like, yeah, I raised capital from passive investors so I can help them do this and do that. Do you think that's a little bit played out? Do you think that people need to kind of change that marketing strategy at this point?   Joe Fairless (04:25.697) Well...   I think you should just be authentic. think just go with what feels right for you and what you'll enjoy talking about. Just go with what feels right for you. That's what I do. I am not a salesy person.   I feel uncomfortable if I'm trying to sell someone something. I believe in what I do, but I feel uncomfortable if I'm trying to force it. And so if I'm like, I was just at a dad-daughter dance this past Sunday and we met up with some couples that I didn't know any of them. was just couples that, you know, my daughter...   goes to their parents of the kids who go to school with my daughter. And so I was talking to one of the dads and he said, what do you do? I I buy apartment buildings. And he said, that's interesting. Then we started talking about what I do because he was naturally interested. And I enjoy that much more than trying to intentionally bait a hook. I'd just rather just have a conversation.   Seth Bradley, Esq. (05:40.03) Yeah.   Seth Bradley, Esq. (05:43.57) Yeah, yeah, I think that's the key, right? Especially in today's world where everything's online and you just get marketed to and advertised to all the time. You've got to be authentic and you need to have an elevator pitch, it's got to be authentic. It's got to be really who you are. And it can't be sales because people are so sensitive to that nowadays, whether you're raising capital or whether you're W2 doing your job. And we're all salespeople to a certain extent, whatever we do.   But people are very sensitive to that. So you've got to really focus on being authentic and coming from a place of genuineness.   Joe Fairless (06:20.91) Nobody in the world can do you like you do you. You've got a unique strand of DNA that no one else can be the Seth Bradley that you are, the Joe Farrells that I am, because it's impossible. It's impossible. There is no one like you. There is no one like me.   And it's just the more magnetic, the more genuine and true to who I am, the more magnetic I feel like I become because people enjoy authenticity and it's just the right way to play it, right way to do it.   Seth Bradley, Esq. (07:01.684) Totally, totally, totally. For our audience, just tell us what you're doing nowadays. mean, there's been kind of some changes in the market with the interest rates going up, those sorts of things, maybe starting towards the end of 2022. I know for myself, I was in the capital raising game for a number of years and then I kind of slowed down there towards the end of 2022, beginning of 2023, just to kind of see what the market was gonna do, just to see if we could still get some really good deals going, see if some of the other deals were going bad.   you know, what, what are you up to nowadays? Like what's your focus? right now.   Joe Fairless (07:36.77) The focus has been and always will be on our current portfolio and the deals that we have and operating those deals the best that we can and continuing to improve the NOI. So that is the focus.   There we have some deals that have floating rates with rate caps and the focus is to figure out how not to have floating rate with rate caps that you have to continue to renew once they expire. So that comes with refinancing and in order to refinance and sometimes you have to do a capital call or if you don't do a capital call you gotta bring in equity in some form or fashion to refinance.   some cases, it just depends on the deal. So the focus is on the portfolio and always will be. And then the secondary thing that we look at is acquisitions. How do we capitalize on the market that we're at right now? mean, the best way to describe it that I've read is it's stagnant. You know, it's just...   Not sure. The water, there's stuff growing in the water, but not sure if you really want to be part of what's growing in the water right now. Like it's just, it's stagnant and what will, but we also know what is coming.   Seth Bradley, Esq. (09:00.486) Yeah.   Joe Fairless (09:12.264) and that is the supply demand shift in multifamilies favor depends on the sub market and the market obviously. But generally the Sun Belt is going to greatly benefit in the next year, year and a half, in some cases six months from now.   with the supply-demand dynamic with new supply drying up and increasing the demand for the existing supply. Again, depends on the market, depends on the sub-market. So how do we capitalize on that? is there any way to be opportunistic with what's happening with some deals from other operators that   didn't work out. know, there haven't been a lot of foreclosures, but there have been some. And we have relationships with our lenders that are pretty strong. And in fact, one, a large lender that we have a really good relationship with, that we have properties with, they foreclosed on someone else's deal. And I won't name names on who they foreclosed on, but they foreclosed on someone else's deal and they came to us   Afterward and said hey here here. Here's a here's an opportunity. It's in a great area of Fort Worth and I'm from Fort Worth so I know we have a lot of property there too, but I know the market also I grew up there and We'll give you this special financing of around 3 % or so interest rate fixed interest rate   for year one and then it's fixed through the whole period of the loan but then the interest rate steps up to around four, four and a half percent over the five years. So to get that type of essentially seller financing but it's lender financing direct from the lender lending institution that foreclosed on the deal in a very good area of Fort Worth.   Joe Fairless (11:29.326) There are opportunities out there also. So it's how do we become opportunistic and find these deals. And so we're in the process of closing on that deal or doing due diligence on that deal. We're under contract and we're scheduled to close in about a month and a half from now.   Seth Bradley, Esq. (11:49.316) Awesome, awesome. Have you found it difficult at any point in time, kind of over these last couple years where the market has slowed down?   Joe Fairless (11:56.654) Whatever you're gonna say, yes. So finish your question, but the answer is yes. Yes, I found it difficult over the last couple years, but what exactly are you asking about that's difficult?   Seth Bradley, Esq. (11:59.732) Yeah. Sure. Specifically, should say sticking with multifamily because you are a multifamily guy and you you've seen you've seen where everyone, you know, everybody wanted that on that multifamily train for, you know, a decade, if not longer.   Joe Fairless (12:15.598) Mmm. Man.   Seth Bradley, Esq. (12:23.696) And now you've seen a lot of these same people change their tune and say, okay, well, you know what? Let's pivot to something else. Let's pivot to car washes or private credit funds or all these other things.   Joe Fairless (12:29.998) Man, I'm actually, I know you're an attorney, but can I strike my yes actually from that question? Cause no, actually the answer is no. I haven't found it difficult to stick with multifamily. Hell no. No. You know, you go to a restaurant at a diner and they offer lasagna, California roll and what else?   Seth Bradley, Esq. (12:41.16) Hahaha   Seth Bradley, Esq. (12:49.107) Ha ha.   Seth Bradley, Esq. (13:01.204) Ha   Joe Fairless (13:01.356) Pad Thai, you know, are they gonna have the best lasagna, California roll, and pad thai? No, no. They've got something for everyone, but they're not gonna be great at any of it. I'd rather go to an Italian restaurant that makes their own noodles, right? Makes their own pasta. And where they specialize in one thing.   Not at all. No, we I believe in the fundamentals of multifamily. I believe in the supply demand that is here. I mean we had a record number of supply across the board and multifamily and the occupancy maintained 90-91 percent depending on the market but it maintained in the 90s in a record number of supply and by the way at the same time you got   the capital markets raising interest rates the way they did. And a lot of people have been able to hold serve. And the fundamentals of the supply demand and how much...   how many renters there are out there and how that will continue is there. That's cold hard facts. There is demand, a lot of demand, and there will continue to be even more demand because the supply is trailing off. We have never looked.   outside of multifamily because it's so strong. I think that is a cultural thing actually because if you, anyone who's in the sports, college sports, they'll know about the NIL and   Joe Fairless (14:54.784) how you can bounce from one team to another year after year. And so you'll find some people who aren't starting and if they put in the work then, and I'm for NIL, I think players should be paid, but I don't think that they, I don't think they should, I don't think it serves them as young men and young women.   mostly young men in this case who are bouncing from place to place, to not compete and not work for a starting position and instead just go somewhere else the path of least resistance. That's not how you build character. There's a really good book, it's called The Road to Character.   and they talk about in the book, they give different examples of people throughout history. And they're not exceptional, like saintly people. They're people who are normal people, but what they did that is atypical for what our culture does now is they stuck with things even when it was tough.   Seth Bradley, Esq. (16:09.682) Mm-hmm.   Joe Fairless (16:09.998) and instead of bouncing from thing to thing because what happens is when you bounce from thing to thing you don't get an expertise you don't get the the depth of knowledge the scars that that you need in order to be truly exceptional at that one thing and it's just surface level   And it'd be like if you feed your kids candy for every meal. I mean, it's same thing. You can't live on mental candy, right? You gotta have some substance. You gotta go through things.   Seth Bradley, Esq. (16:43.06) Yeah, I love that man. I love that metaphor. I love that. Like you've got to get reps, whether the times are great or an easy or whether they're hard. And those hard reps are the ones that are really going to set you up for success down the line. Like if you're able to execute in the hard times, then when times turn good again, you're going to be at the top, right? You're going to be cream of the crop. What do you, what do you think it is about you and maybe your company that's enabled you to do that, to stick?   to multifamily and not say, ooh, you know what, I'm a really good marketer so I can raise capital for anything if I really want to, right? You're in that position and what is it about you and your company that's been able to allow you to stick to multifamily and just stick to it during these hard times?   Joe Fairless (17:32.762) the fundamentals are there. I mean, you could make an argument that if we were office investors, and I have some friends who are really keen on investing in office now and in the future, but you could very easily make an argument that with the amount of office space that people have currently, you don't need as much of that space.   It's not a five, you know, three to five to seven year play. Maybe it's a 20 to 50 year play. I don't know. Who the hell knows what's going to happen with office and working from home and AI and automation and all that. But with multifamily, the challenge is capital markets. Now there are some other aspects like the hyper supply, which has tapered off.   because of the higher interest rates increase in you know insurance which has tapered off back to the single digits by and large but that that was a big thing property taxes depending on where you're at but the fundamentals are there people are renting and consumers for yeah unfortunately for generally you know for the general consumer their credit card debt   is going up. They're still paying off their credit card debt from purchases almost 12 months ago. More than half of people are paying off purchases for more than 12 months ago. that's so right now they've been out earning their income because income has been increasing. But what happens if that income stops increasing the way it has been?   the debt's not going anywhere, especially credit card debt, and that's certainly not going to make more first-time home buyers that dynamic. So the fundamentals are there, and not to mention we already have a housing shortage deficit, major deficit.   Seth Bradley, Esq. (19:50.866) Yeah, so it's the belief and it's the knowledge like it's the education like you you know that the fundamentals are there you you're you're basing your resilience in the market to What you're seeing in the data like hey, it's you know We we believe in this asset type because of the data that i'm Well educated and well versed in   Joe Fairless (20:09.752) Mm-hmm.   Joe Fairless (20:14.346) Absolutely.   Seth Bradley, Esq. (20:16.168) That's incredible. That's incredible. Has anything changed in the way that you potentially because you've got a deal that might be going through in the way that you either have raised capital recently or how you are going to raise capital for your next deal as compared to when it might have been a little bit easier, let's say five years ago from passive investors?   Joe Fairless (20:38.612) Yes, we have implemented a system that I'm sure a lot of your listeners have heard of EOS, Entrepreneur Operating System, and that has been very helpful. We just did our focus day a month ago, but we've hit the ground running and we have our, I think, Vision Day part one later this month and Vision Day two.   next month and that has allowed ownership among the team members to really thrive because team members are responsible for rocks or their goals but if you say goals instead of rock they'll the EOS person will slap your hand so I'll continue to say rock so they're responsible for rocks and it's just   It takes more, the individuals on the team have more ownership. So that's not something sexy or flashy that I think your question was getting to. So I'll say something else that has been helpful would be doing Facebook ads for getting new accredited investor leads.   at scale. That's the best way that we found to get credit investor leads at scale is through Facebook ads. And we have an agency that we work with. And I just hired a director of marketing who has some really good experience and he's overseeing them and the marketing team. And then   Another thing that has been helpful that where I'd say just scratching the surface I'm a big proponent of AI and how I believe We are in the middle of a major change for our society with because of AI I think it is just as major of a change as it as it as when we all got internet in our homes   Joe Fairless (22:51.602) on a personal computer. I think it's that big to have access to, just think about phone books to Googling something on your computer. So with AI we've incorporated it and are incorporating as much as possible in one aspect to address your question about how we're doing things differently. One aspect.   is that on our investor calls, our prospective investor calls, we record them. They know it's being recorded and on a recorded line. We have an AI service that then takes the information from the call and grades the call. But then not only that is we look at, those investors, which ones of those investors invest?   What did we say? What did they say on those calls? What are some common commonalities? Which ones didn't invest? What did they say? What did we say? And starting to identify trends and words and topics to talk about and to address on the calls to increase the conversion rate.   Seth Bradley, Esq. (24:07.048) That's great, man. I love it. You kind of went full circle there. You've got EOS, which I'm a huge proponent of. We use that across the various companies that I have, some form or another. There's got to be a framework of organization and accountability and being able to look back and say, hey, we've had this problem before and here's how we solved it before. Or hey, this problem is still occurring from last week's L10 meeting. What do we need to do to improve it? How do we solve that issue?   Joe Fairless (24:33.166) Mm-hmm.   Seth Bradley, Esq. (24:36.712) How do we keep moving forward rather than, what did we talk about last week or what did we talk about last month? You've got to have a way to organize things and a way to solve issues organizationally, especially as you grow. So EOS, huge proponent of it, man. I mean, it's awesome. Like you have to have some form of it, even if it's not to a T with the book, Traction is where that comes from. You have to implement some form of organization and framework for your company. And then like you said,   Joe Fairless (24:41.389) Yeah.   Joe Fairless (24:56.575) Mm-hmm.   Seth Bradley, Esq. (25:03.284) you know, with AI, everyone has to stay on the forefront of what's going on right now. I know I was even a little resistant myself. was like, chat GPT, is that? Eh, you know, and put it off for a little bit. And then once you start using that, along with all the other things as well, I'm just using that as kind of a baseline, but just learning how to use chat GPT in your everyday life, it's just a game changer. Because now your whole thought process changes. It's not like,   Joe Fairless (25:08.547) Yep.   Joe Fairless (25:20.14) Mm-hmm.   Seth Bradley, Esq. (25:31.22) I need to put together this entire article or blog post. It's like, how do I prompt it correctly to to produce this blog post or this article in my voice and then edit it through that or, you know, all these different things you figure out, like how to prompt rather than how to actually take this solution all the way from start to finish. Let that technology tell you how to do it. So it's awesome. And then Facebook ads as well.   Joe Fairless (25:45.206) Mm-hmm.   Seth Bradley, Esq. (25:58.964) you've got to really dial those things in, right? It can be a money pit, but at the same time, if you can master that, and it sounds like you hired an agency that's very industry specific, which helps out a lot. And from what I've seen, we have gems, we have a capital raising business, we have all these different things, and finding somebody that's niche to that industry is super important.   Joe Fairless (26:22.434) That's right.   Seth Bradley, Esq. (26:25.756) I'd love to go back and stay on this capital raising subject, especially for people that just started out. So like now you're doing EOS, now you're using AI, now you're using Facebook ads, do you have some capital to be able to invest in those ads? What about for somebody that's just kind of starting out? they're, you know, maybe this is their first fund to fund or, you know, their first property that they're raising capital for. Like how do they effectively launch their first   Capital Race.   Joe Fairless (26:56.59) Well, I would read the book that I wrote on syndication because I walked through the whole process of that best ever syndication book. So, but for this this relatively short conversation, I'd say first,   Seth Bradley, Esq. (27:04.404) Great book.   Joe Fairless (27:19.606) People have to make sure you have to make sure that people perceive you and you are actually a real estate expert and That because you might have you might have been if this your first one first deal then I'm assuming you came from some other industry or   If it was real estate, maybe you're a property manager, they don't know about all aspects of your expertise as it relates to real estate. you've got to, by having a thought leadership platform, you'll interview others who have that experience, you'll continue to learn, hone your skills, and then you'll also be associated with those who have those skill sets, and that will be helpful for you.   Once you do that, assuming that you are the expert and you are also perceived as the expert, then what I would do, and what I did actually on my very first one is I created a spreadsheet. And the spreadsheet had the name of the person, how I knew them, and then,   What I did is I wrote down all the different names and then how I knew them. So for example, I was on the alumni advisory board for Texas Tech. I was on a flag football team in New York. I wrote someone's name down there. On my flag football team, was working at different companies. I worked at different companies, so I wrote down different coworkers at different companies.   the key here for doing it this way is identifying the person. So then you sort them by how you know them. all the people from the flag football team would be sorted together. All the people from XYZ company would be sorted together. And then you identify the most influential person within that group. And you talk to him or her.   Joe Fairless (29:39.306) about your opportunity. And once you talk to him or her about the opportunity, and if they find it appealing or at least they want to learn more about it, then you can go to the next person in that group and you can name check. You can say, I was just talking to Seth about this and he's got some follow-up questions about it and I thought it also would make sense to talk to you about it too.   So then you come in a little warm with the group dynamic versus if you come in cold on an individual level.   Seth Bradley, Esq. (30:11.924) Mm-hmm.   Seth Bradley, Esq. (30:18.822) I like that man. That's a very, very nuanced strategy tidbit there. What I really heard was, you know, authenticity and authority, authenticity in that. Yeah, you've got to educate yourself. You've got to be a real estate expert if that's what you're raising capital for and authority. And then you've got to show people, you know, why you're the expert, why you know all these things, why they should listen to you to invest in something like this and even leveraging the authority of others with that.   that strategy where you go to this influential person and say, look, this person likes this deal too, and here's why. And then they can go to them and they kind of look to them as additional authority because they kind of look to them as that thought leader or that leader in general. So pretty great, man. Start wrapping this up, but this is kind of a nuanced question that I love to ask and ...   Because once upon a time I went to I went to med school for a little while and then I dropped out and because I just I hated it knew it wasn't for me and I'm going to law school and then got into real estate. So you know in a parallel universe tell me about a different version of you a different but likely version of you if you didn't exist as you do today because right now you know you're you're an apartment buyer you're a great marketer you're an entrepreneur.   Joe Fairless (31:38.164) I'd say I really enjoy coaching my daughter in soccer. I do not know soccer. I grew up in Texas. I played football. I played baseball. I ran track in that order. There wasn't a soccer option or maybe even a soccer ball in Texas when I was growing up. But I enjoy coaching and in an alternative universe, I would   I would do more of that because time is, it flies whenever I'm doing that.   Seth Bradley, Esq. (32:15.036) Awesome, awesome. All right, Joe, for our listeners out there, what can they find out more about you?   Joe Fairless (32:21.494) You can go to AshcroftCapital.com and if you're looking at passive investing or if you're an operator or someone who is partnering with others, then my conference is a good place to be. It's besteverconference.com. It's gonna be March 3rd and 4th in Salt Lake City this year.   I can get a discount code to your people too.   Seth Bradley, Esq. (32:52.51) Great, yeah, I'll drop that in the show notes and I'll see you there, Joe. So we'll shake hands in person. So thanks again for coming on the show. Really appreciate it and we'll catch you next time.   Joe Fairless (32:57.304) Sweet. Awesome.   Joe Fairless (33:05.518) You know what, in just a second, I'm gonna just tell you the code, that way you don't have to do any work. Whenever I do a podcast and someone says, I'll send it to you, I'm like, more work for me to do later. So, all right, here's a code. Hurry 25, it'll be 25 % off all ticket types. H-U-R-R-Y, all lowercase, and then number 25, you get 25 % off all tickets, except for the LP ticket.   Seth Bradley, Esq. (33:09.917) Okay.   Seth Bradley, Esq. (33:13.808) Yeah, I know then you gotta follow up.   Seth Bradley, Esq. (33:35.924) Let's roll right into these million dollar questions and then I'll let you go.   Seth Bradley, Esq. (33:44.884) Alright Joe, let's jump into this. So, how did you make your first million dollars?   Joe Fairless (33:52.185) Same way I made my last one so spoiler alert. It's it's selling when a deal exited so The is probably The seventh or eighth Deal I had one million dollars on one transaction, right? Like is that chunk about? Yeah, I   Seth Bradley, Esq. (33:55.56) Hahaha   Seth Bradley, Esq. (34:12.767) Really million dollars in your net worth   Seth Bradley, Esq. (34:17.96) What puts you over the edge there? How did you grow that first million?   Joe Fairless (34:21.626) I lost my first million before I ever came across it. That was on the very first deal. It would just be, it'd probably be through an exit of a deal.   Seth Bradley, Esq. (34:26.056) Ha   Seth Bradley, Esq. (34:35.614) Sure, yeah, and I'll bet it's probably similar. mean, how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments, all about apartments, man. I love it, singular focus, that's where it's at. mean, riches are in the niches.   Joe Fairless (34:41.144) Same thing. Yep. The apartments. All apartments. That's right.   Yep.   Seth Bradley, Esq. (34:52.564) All right, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?   Joe Fairless (34:58.958) Mmm.   I do what I say I'm gonna do. And sadly, that separates me from a lot of people, not all people.   but that's a big focus of mine. And it's not about my, I recently read something that resonated and that was don't focus on your reputation, focus on your character. Reputation is such a vanity metric, but the character is who you are when no one's looking and being proud of who you are. And that's vital to me.   Seth Bradley, Esq. (35:37.524) Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.   Joe Fairless (35:43.726) Mmm good point. Yeah when you're when when I'm on those runs and I can just stop Whenever I want But then I'll be I'll know I'll know I didn't go through this, you know, you know made up finish line that I had predetermined in my head and And that's that's there's there's something to be said there. I'm glad you brought that up   Seth Bradley, Esq. (36:10.644) Yeah, that's that's the key right? It's not just when somebody when it's dependent on somebody else or somebody else is watching It's you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through do you keep those promises things as easy as hey when you set your alarm in the morning and you wake up Do you do you get up or do you hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off Do you keep that promise?   Joe Fairless (36:15.415) Mm-hmm.   Joe Fairless (36:25.229) Yeah.   Seth Bradley, Esq. (36:39.12) Awesome. All right, brother. I think that should do it. I will see you. I'll see you at BC, man.   Joe Fairless (36:46.42) Awesome. I appreciate it. yeah, if anything you can do to help get to get the word out about the conference to your email list, I'd appreciate that also. All right. Thanks, Seth. All right. Bye.   Seth Bradley, Esq. (36:57.404) Absolutely. All right, brother. Talk soon. See you. Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en   Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

On this episode of Beyond Multifamily, Amanda Cruise and Ash Patel interview each other in a candid, off-the-cuff solo episode. They reflect on insights from their recent mastermind retreat in Nashville, emphasizing the value of real, in-person networking and the importance of accountability in both personal and professional growth. Amanda shares how she and her husband manage work-life balance while running a business together, and Ash opens up about his structured accountability partnership with Joe Fairless. The conversation also dives into current deal flow challenges, including Ash's due diligence on a vacant office building and Amanda's strategies around mobile home parks and industrial warehouses amid economic uncertainty. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless interviews Chris Parrinello, Vice President of Investor Relations at Viking Capital. Chris shares how Viking scaled their investor relations team from just two people to a five-person department supporting over 1,000 LPs, including their unique intern-to-associate pipeline. He dives deep into investor sentiment in today's challenging multifamily market, explaining how Viking is rebuilding trust through transparency, new incentive structures, and proactive communication. Chris also reveals the tech stack and strategies they use for investor education, capital raising, and operational efficiency, emphasizing the value of organic growth and long-term relationships over quick wins. Chris Parrinello Current role: Vice President of Investor Relations at Viking Capital Based in: United States (exact city not mentioned) Say hi to them at: https://www.vikingcapllc.com Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless interviews Vince Gethings, a multifamily investor and founder of Tri-City Equity Group. Vince shares how he's scaled a portfolio of 10 apartment communities totaling 800 units and over $100M in assets under management. He discusses his integration of small business ownership—including a flooring company and home installation franchise—to support his real estate operations and cash flow strategy. Vince also dives into the EOS (Entrepreneurial Operating System) framework that he uses to manage his six companies, how he structures L10 meetings across them, and his evolving investment thesis—shifting from C-class value-add to newer, higher-quality multifamily assets in DFW. A candid story about a painful loan retrade underscores the importance of holding firm at the closing table. Vince Gethings Current role: Founder of Tri-City Equity Group; Owner of multiple businesses including flooring and installation companies; Successor to Jake & Gino's Vivo Profits Academy Based in: Dallas–Fort Worth, Texas Say hi to them at: vince@wheelbarrowprofits.com or visit vincegethings.com Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless interviews Todd Dexheimer, a multifamily syndicator and co-founder of Endurus Capital. Todd shares his insights on the steady performance of Midwest markets, emphasizing consistent rent growth and limited new construction compared to Sun Belt markets. He discusses the decision to bring property management in-house due to inefficiencies with third-party managers, and explains how his team structures roles for maximum efficiency. Todd also walks through a recent heavy value-add project featuring trendy amenities and breaks down how his team strategically negotiated with lenders to navigate challenges tied to floating rate debt. Todd Dexheimer Current Role: Co-founder, Endurus Capital Based in: St. Paul, Minnesota Say hi to them at: todd@enduruscapital.com or enduruscapital.com Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless interviews Dusty Eddy, founder of Eddie Capital Group. Dusty shares insights from his 20+ year real estate career, which began in institutional retail and development before shifting to multifamily. He discusses the founding of his own firm after a decade at 29th Street Capital, his nuanced understanding of markets like Phoenix and Las Vegas, and the importance of boots-on-the-ground intel. Dusty also details the challenges and strategies behind value-add repositioning in rough Class C neighborhoods and reflects on lessons learned from his one underperforming deal. Dusty Eddy Current Role: Founder & Managing Principal, Eddie Capital Group Based in: Scottsdale, Arizona Say hi to them at:  https://eddycapgrp.com/  Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Try Huel with 15% OFF + Free Gift for New Customers today using my code bestever at https://huel.com/bestever. Fuel your best performance with Huel today! Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless interviews Vanessa Alfaro, Bonny Wayman, and Rebecca Themelis in part three of a three-part series on AI in multifamily real estate. This installment focuses on how operators are implementing AI in property operations such as leasing, maintenance, asset management, and investor reporting. Vanessa discusses creating AI agents and chatbots for asset analysis and KPI tracking, Rebecca explains how tools like MeetElise and Claude AI have accelerated leasing and quality checks, and Bonny shares how custom GPT bots are transforming her management of 50-unit properties. The panel emphasizes the accessibility of AI across portfolio sizes, the importance of training both humans and bots, and how embracing these tools early provides a major operational edge. Vanessa Alfaro Current role: Founder of Venus Capital & Lunax.ai Based in: Texas Say hi to them at: https://lunax.ai, https://venuspartners.com Bonny Wayman Current role: Asset Manager at Wild Oak Capital Based in: Colorado Say hi to them at: https://www.wildoakcapital.com/ or bonny@wildoakcapital.com Rebecca Themelis Current role: Real Estate Investor, Broker, and Contractor at Spot Properties Based in: California Say hi to them at: rebecca@spotproperties.net Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Try Huel with 15% OFF + Free Gift for New Customers today using my code bestever at https://huel.com/bestever. Fuel your best performance with Huel today! Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Fairless, Co-founder of Ashcroft Capital, manages 2.7B dollars in apt communities, founder of the longest-running daily real estate podcast, and has a mantra live to give. Top 3 Value Bombs 1. The key to successfully shift from active to passive wealth is to leverage partnership. Find the right partners that are doing the things that can help you create and grow your wealth. 2. Rethinking time and money starts with how you value your time as much or more than you value your money. You will then be able to flip the script on your processes and be more focused on passive income. 3. Time is the most precious resource we have and as we are actively building our business, it is important to be mindful of the time we are investing into and to also have something working on the side to help us create passive income while were building the active income. Multifamily Investment Firm - Ashcroft Capital Sponsors Northwest Registered Agent - Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Visit NorthwestRegisteredAgent.com/fire and start building something amazing. ThriveTime Show - Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow and President Trump's Son, Eric Trump at Clay Clark's next business conference today at - ThrivetimeShow.com/eofire.

On this episode of the Best Ever CRE Show, Joe Fairless interviews Dr. Adam Gower, Tim Mai, and Irwin Boris to explore how AI is transforming capital raising in commercial real estate. The panel shares their most effective AI tools and how they use them for investor outreach, appointment setting, and content creation. Tim explains how he automates prospecting via Facebook and LinkedIn, while Irwin details his lead generation workflows through LinkedIn scraping and email campaigns. Adam emphasizes building inbound investor interest through consistent LinkedIn content and engagement, powered by AI for scalability and authenticity. Adam Gower - Founder - Based in: Beverly Hills, California - Say hi to them at gowercrowd.com ⁠linkedin.com/in/gowercrowd Tim Mai - Fund Manager - Based in: Sugar Land, Texas - Say hi to them at linkedin.com/in/timmai HEROWealthFund.com  Irwin Boris - Senior Managing Director - Based in: New York City, New York - Say hi to them at https://www.linkedin.com/in/irwinboris/ Get a 4-week trial, free postage, and a digital scale at https://www.stamps.com/cre. Thanks to Stamps.com for sponsoring the show! Post your job for free at ⁠https://www.linkedin.com/BRE⁠. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless interviews AI-savvy investors Paul Hopkins, Perry Zheng, Lance Pederson, and Bo Barron to explore how artificial intelligence is reshaping commercial real estate acquisitions. The panel shares practical tools—like Google's Notebook LM, ChatGPT, AI21, and Claude—and strategies for deal analysis, underwriting, parsing PDFs, and even creating custom GPTs to automate offering memorandum reviews. They discuss how AI streamlines market research, transforms spreadsheets into semantic data, and helps underwrite deals more accurately and efficiently, while also acknowledging its limits in replacing human decision-making and deal sourcing relationships. Paul Hopkins COO and Partner https://cpicapital.ca/ Perry Zheng Founder and CEO https://www.cashflowportal.com/ Lance Pederson CEO and Co-Founder https://www.passiveadvantage.com/ Bo Barron CEO https://barroncommercial.com/ vikingcapllc.com Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Janeeka Benoit, also known as “Dr. J,” is a board-certified travel physician in internal and sports medicine, and a real estate investor with over 60 units. She became an accidental landlord during her medical residency and has since evolved into an apartment syndicator. Dr. J helps healthcare professionals invest passively in real estate so they can regain time, reduce stress, and focus on family, freedom, and fulfillment.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Dr. J became an investor out of necessity during residency, managing three properties while working demanding hospital shifts. A pivotal conversation with her CPA convinced her to go bigger and leverage multifamily investing through syndications. She emphasizes the importance of aligning your real estate strategy with your lifestyle and time availability. Dr. J now helps other healthcare professionals learn how to invest passively and build wealth. Her first real estate meetup had 6 attendees—her most recent had 18, proving the growing demand for real estate education in the medical community.     Topics From Overwhelm to Opportunity Started with two single-family homes and a duplex, all self-managed while working long hours as a medical resident. Hit burnout quickly and considered quitting—until her CPA told her to “go bigger.” Learned about apartment syndication and joined a mastermind to scale with support. Learning the Language of Multifamily Initially intimidated by multifamily jargon and million-dollar deal talk. Gained confidence by consistently attending events, showing up for calls, and surrounding herself with experienced peers. Discovered she had a story to share—and a community of physicians who needed her voice. Serving the Medical Community Through Real Estate Hosts local meetups for doctors, dentists, residents, and aspiring med students. Uses her own journey to teach others how to passively invest without adding stress to their careers. Draws parallels between managing patients as a physician and managing investment teams—both require collaboration, diagnosis, and execution. Investor Mindset and Capital Raising Overcame limiting beliefs about asking for capital by treating investor conversations like patient consults. Raised $110,000 in five minutes during a mastermind challenge—proving the power of simply asking. Prioritizes investing with people who share her values, vision, and integrity.    

On this episode of the Best Ever CRE Show, Joe Fairless interviews John Casmon of Casmon Capital and Kent Ritter of Hudson Investing to explore the current state of multifamily investing and development. John shares insights on exiting value-add multifamily assets in the Midwest, strategic refinancing, and how he doubled NOI on a key property by identifying hidden upside. Kent dives into public-private partnerships as the secret to making development deals pencil in today's environment and highlights a mixed-use project in Westfield, Indiana, backed by city support and creative financing. They also discuss investor sentiment, capital raising challenges, and how to identify stalled listings that can be repositioned into winning deals. John Casmon Managing Partner Based in: Cincinnati, Ohio Say hi to them at https://www.linkedin.com/in/multifamily-apartments-john-casmon/ Kent Ritter CEO Based in: Carmel, Indiana Say hi to them at https://www.linkedin.com/in/kentritter/ vikingcapllc.com Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Jason Williams is the founder and CEO of Ironclad Underwriting, where he helps investors simplify and strengthen multifamily deal analysis. With a background as a PhD-level chemical engineer, Jason brings a systems-based approach to underwriting, having transitioned from single-family rentals to large-scale multifamily syndications. He now teaches investors how to build smarter models, avoid costly assumptions, and raise their underwriting IQ.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Jason transitioned from engineering to real estate, bringing over 15 years of data analysis experience into underwriting. Many investors make critical underwriting mistakes by misunderstanding Excel models or relying too heavily on templates without verification. His Ironclad Underwriting model is built for flexibility and clarity, especially helpful when dealing with creative financing. He emphasizes third-party validation for all assumptions—especially from stakeholders who will be executing the plan. Property management can make or break a deal. Vet thoroughly and don't underestimate their impact.     Topics From PhD to Real Estate Pro Jason started investing in 2003 while in grad school and held rentals throughout his career. In 2017, he discovered syndications through Joe Fairless and began scaling into larger multifamily deals. After being laid off, he used the opportunity to go full-time into real estate. Underwriting with Precision Took his R&D background to build underwriting models that minimize user error and reduce complexity. Developed Ironclad Underwriting to “dumb down” deal data without compromising accuracy. Emphasizes that many common models can be broken easily—triple dipping rent bumps, broken formulas, or overwritten cells. Common Mistakes Investors Make Trusting broker/owner numbers without verification. Over-projecting rent growth based on temporary trends. Blindly following a coach or a guru's assumptions without understanding the logic. Using inherited underwriting models that have dead or disconnected cells. How to Use an Underwriting Model the Right Way Breaks rent data into: current, property management estimate, and pro forma rent. Encourages using third-party consultants for accurate insurance, taxes, and property management costs. Property managers must be part of the business plan validation process. Navigating the Market Cycle Expects a wave of opportunities as more owners face distress or pre-foreclosure. Believes creative financing will play a larger role—models must be able to handle these deal structures. Warns that relying on outdated assumptions or models not built for flexibility can lead to catastrophic results.    

On this episode of the Best Ever CRE Show, Joe Fairless interviews Joe Root, co-founder of East Superior Real Estate Partners. Joe shares insights into how his family's 40-year legacy in Chicago real estate evolved into a vertically integrated firm managing and owning hundreds of multifamily units. He dives into the strategic advantage of analyzing receivership reports to uncover distressed property opportunities and recounts lessons learned from a 2006 acquisition that nearly collapsed during the financial crisis. Joe also discusses the firm's pivot to lighter value-add deals, assumptions of favorable debt, and plans to scale into other Midwest markets by leveraging internal culture and KPIs through regional asset managers. Joseph Root Co-founder Based in: Chicago, IL Say hi to them at www.linkedin.com/in/rootjoseph/ www.esrepartners.com/ vikingcapllc.com Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless interviews Judd Standage, founder of Aztex Management Group, who shares his journey from an IT career to owning and managing a 1,000-door multifamily portfolio. Judd discusses lessons from his first heavy value-add deal, why he shifted toward stabilized Class A and B+ properties in tertiary markets, and how his partnership with a longtime friend allows them to efficiently manage their entire operation. He also shares creative strategies to boost NOI, such as fenced yard upgrades and joint ventures on renters insurance. Judd opens up about current capital-raising challenges and how their team is navigating a more cautious investor landscape. Judd Standage Founder Based in: Austin, Texas Say hi to them at www.aztexmgmt.com Capital Gains Tax Solutions vikingcapllc.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless flies solo and dives into the latest Best Ever newsletter with updates and insights on the commercial real estate market. Joe breaks down the impact of new tariffs, treasury rate movements, and the state of multifamily trends across markets like DFW, Florida, and the Sunbelt. He highlights affordable housing challenges, national vacancy trends, and a standout case study of a 2X value-add deal in South Carolina generating 110% annual cash-on-cash returns. Joe also touches on where renters are currently searching most and encourages community engagement through the Best Ever CRE app. Capital Gains Tax Solutions vikingcapllc.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless interviews Sam Giordano, a practicing gastroenterologist, real estate investor, and co-founder of PassiveAdvantage.com. Sam shares his journey into real estate syndications as a limited partner (LP), highlighting how his meticulous vetting process led him to create an AI-driven platform to help high-income professionals assess passive investments. He discusses the importance of sponsor evaluation, risk assessment, and market diversification, as well as the challenges faced by LPs in today's economic climate. Sam also provides insights into how his software automates due diligence, offering a transparent, structured approach to analyzing investment opportunities. Sam Giordano Based in New Jersey Co-Founder Say hi to them at https://www.passiveadvantage.com/ https://www.linkedin.com/in/samuel-giordano-md-13bb5a130/ Sponsors: Capital Gains Tax Solutions Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Best Ever CRE Show, Joe Fairless interviews David Saxe, co-founder and managing principal at Calvera Partners. David shares how he and his co-founders transitioned from working at the $30B institutional fund manager CIM Group to launching Calvera in 2010. They began by investing in small rent-controlled multifamily assets in Silicon Valley and have since scaled to syndicating large 150–300 unit value-add projects across the Sunbelt. David also touches on the institutional foundations of their strategy and how their hands-on experience across asset management, acquisitions, and investor relations shaped their approach. David Saxe Managing Principal San Francisco, CA Say hi to them at calverapartners.com/ www.linkedin.com/in/davidsaxe/ x.com/davebsaxe Sponsors: Vintage Capital Capital Gains Tax Solutions Learn more about your ad choices. Visit megaphone.fm/adchoices

From her beginnings in pharmaceutical sales to becoming a powerhouse in the Texas real estate market, Annette Hemmert shares her transformative journey. Dive into her world as she explains how she shifted from a W-2 employee to building a thriving real estate investment portfolio. Learn about the power of leveraging professional networks and the crucial role of personal development in achieving financial freedom. Key Takeaways To Listen For The value of masterminds within the real estate industry Tax benefits associated with real estate investments Alternative investment approaches for substantial wealth growth How to utilize LinkedIn for networking and growth in real estate Why you must thoroughly vet deals and partners Resources/Links Mentioned In This Episode Rich Dad Poor Dad by Robert T. Kiyosaki | Paperback and Kindle Best Ever Apartment Syndication Book by Joe Fairless and Theo Hicks | Paperback and Kindle 10x Is Easier than 2x by Dan Sullivan with Dr. Benjamin Hardy | Paperback and Hardcover Bible Thou Shall Prosper by Rabbi Daniel Lapin | Kindle and Hardcover About Annette HemmertAnnette Hemmert, founder of Covenant Capital, began her corporate career in 2012, initially in financial services, before excelling as a top sales manager for a Fortune 500 pharmaceutical company. Seeking greater control over her investments, she turned to real estate in 2022, rapidly investing in 668 units within two years. Covenant Capital focuses on identifying properties that balance immediate cash flow with future appreciation, enhancing returns through property improvements and efficient management. Currently, the firm concentrates on the San Antonio area, with plans to expand into key Texas markets. Annette holds a B.S. in Biology from Texas Tech University and resides in San Antonio with her husband and two sons. Connect with Annette Website: Covenant Capital LinkedIn: Covenant Capital Facebook: Annette Hemmert Connect With UsIf you're looking to invest your hard-earned money into cash-flowing, value-add assets, reach out to us at https://bobocapitalventures.com/. Follow Keith's social media pages LinkedIn: Keith Borie Investor Club: Secret Passive Cashflow Investors Club Facebook: Keith Borie X: @BoboLlc80554

On this episode of the Best Ever CRE Show, Joe Fairless interviews Percy Nikora, co-founder of Penn Capital, which manages approximately $230 million in multifamily assets. Percy shares insights on their hybrid capital-raising approach, offering both fund and individual deal investment options to accommodate different investor preferences. He explains how they've executed 12 syndications and recently launched a $50 million fund that has already acquired three properties with about $20 million in equity. Percy discusses their market selection criteria, focusing on areas with strong job and population growth like Huntsville, Alabama and strategic locations in North Carolina. He candidly addresses challenges they've faced, including unexpected property tax increases and floating rate debt in a challenging market, while also sharing their impressive track record of 23.5% average IRR to LPs across their five property exits. Throughout the conversation, Percy offers valuable insights on working with institutional investors, including structuring partnerships with major check-writers and maintaining the detailed reporting relationships these investors expect. Percy Nikora | Real Estate Background Managing Partner at Penn Capital Based in: Philadelphia, PA Say hi to them at: www.penncapitalgroup.com Sponsors: Vintage Capital Capital Gains Tax Solutions Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Know Your Why Podcast, Dr. Jason Balara sits down with Joe Fairless, co-founder of Ashcroft Capital, to discuss his journey from early real estate failures to managing over $2.8 billion in assets. Joe shares the key lessons he's learned, emphasizing the importance of taking ownership of mistakes, maintaining a solution-oriented mindset, and continuously striving for personal growth. He highlights how giving back plays a crucial role in his success, drawing inspiration from Tony Robbins' philosophy on contribution. Joe also reveals his unique perspective on time management, including his personal countdown clock to his 90th birthday, which serves as a daily reminder to maximize every moment.Key Highlights:- Learning from Failure: Mistakes in real estate can provide some of the most valuable lessons.- Taking Ownership: Personal responsibility is key to overcoming challenges and growing as an entrepreneur.- Giving Back: Success is not just about financial gain—it's about contributing to others and making an impact.- Solution-Oriented Thinking: A problem-solving mindset is essential in real estate and business.- Tony Robbins Influence: Joe's philosophy is shaped by the power of contribution and personal development.- Time as a Finite Resource: Joe uses a countdown clock to his 90th birthday to stay focused on what truly matters.- Goal Setting & Core Values: Building a business with strong values ensures long-term success.Joe Fairless' journey is a testament to the power of resilience, accountability, and intentional living. His insights offer invaluable lessons for anyone looking to scale their business, grow personally, and create a meaningful impact. Tune in to this episode of the Know Your Why Podcast to learn how to embrace failure, take control of your success, and maximize your time.Get in touch with Joe:Website: https://ashcroftcapital.com/Instagram: https://www.instagram.com/ashcroftcapital/Facebook: https://www.facebook.com/ashcroftcapital/LinkedIn: https://www.linkedin.com/company/ashcroft-capital-llc/If you want to know more about Dr. Jason Balara and the Know your Why Podcast:⁠⁠https://linktr.ee/jasonbalara⁠⁠  Audio Track:Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license.⁠⁠ https://creativecommons.org/licenses/⁠⁠Artist:⁠⁠ http://audionautix.com/

On this episode of the Best Ever CRE Show, Joe Fairless interviews David Iglewicz (known as "Iggy"), co-founder of Lake City Equity. David shares his journey from pediatric dentist to multifamily investor with a current portfolio of 2,800 units across 15-20 properties primarily in the Southeast. He discusses the challenges of navigating floating rate debt in a high interest rate environment, their success in refinancing into fixed-rate debt through operational improvements, and his approach to addressing rising tenant delinquencies through buy-now-pay-later programs. David also provides valuable insights on property management, including why they started their own management company and how it's become central to their value creation strategy. He emphasizes that despite market headwinds, now is an opportune time to buy multifamily properties when others are retreating from the sector. Sponsors: Vintage Capital Capital Gains Tax Solutions Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Money Tales, our guest is Bronson Hill. From delivering newspapers in the rain to earning $15 an hour in high school, Bronson learned early on that trading time for money wasn't the path to wealth. His real breakthrough came years later when Bronson realized money isn't just about the hours you work, it's a tool to create value, help others and transform lives. As the Managing Member of Bronson Equity, Bronson is a general partner in 2500 multifamily units worth over $250M. Bronson is the host of The Mailbox Money Show where he breaks down the investor mindset and has personally raised over $45M for real estate and his private equity deals. Bronson is the author of the best selling book, Fire Yourself; Replace Your Working Income with Passive Income in 3 Years or Less, and is a regular contributor to YouTube and his blog. Bronson is a regular keynote speaker and leads The Wealth Forum, an exclusive mastermind for affluent passive investors, providing unmatched investment opportunities within a growth-oriented community.  Bronson is a frequent guest on podcasts like the Best Ever Show with Joe Fairless and was a speaker at the large Limitless Conference with Ken McElroy.

On this episode of The Horizon, host John Chang interviews Joe Fairless, co-founder of Ashcroft Capital, about navigating today's complex commercial real estate landscape. Fairless, who manages over $2.8 billion in assets across 14,000 apartment units, shares insights on finding opportunities amid market distress by cultivating relationships with lenders seeking capable operators for distressed properties. They discuss the record-breaking apartment absorption in late 2023, the decreasing construction pipeline, and how these fundamentals create buying opportunities despite challenging capital raising conditions. Fairless also candidly addresses lessons learned from previous deals and emphasizes the importance of "extreme ownership" when communicating with investors during difficult market periods. Sponsors: Crystal View Capital Capital Gains Tax Solutions Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Faircloth is the co-founder and president of the DeRosa Group, a real estate investment company that specializes in buying and renovating residential and commercial properties. Matt and his wife, Liz, started investing in real estate in 2004 with a $30,000 loan. They founded DeRosa Group in 2005 and have since grown the company to managing more than 370 units throughout the east coast. DeRosa has completed more than $30M in real estate transactions involving private capital--including fix-and-flips, single-family home rentals, mixed-use buildings, apartment buildings, office buildings, and tax lien investments.    He is the author of Raising Private Capital, has been featured on the BiggerPockets Podcast, and regularly contributes to BiggerPockets' educational webinars. Matt, Liz, and their two adorable kids currently live in New Hope, PA. Joe Fairless controls over $135M of real estate with a specific focus on value-add multifamily acquisitions. He's also host of the popular podcast, Best Real Estate Investing Advice Ever Show, which is the world's longest-running daily real estate podcast. Past interview guests include Barbara Corcoran and Robert Kiyosaki. He currently resides in Cincinnati, Ohio and is on the Alumni Advisory Board for The College of Media and Communication at Texas Tech University and the Board of Directors for Junior Achievement. What You Will Learn: Who is Matt Faircloth? What pivotal moment led Matt Faircloth to start investing in real estate? How did Matt's wife influence his decision to pursue real estate investing? What was Matt's first experience with renting a home, and what prompted him to consider buying? How did Matt use house hacking to manage his mortgage payments? What was Matt's journey after living in his first rental property? How did Matt and his wife transition from single-family homes to multifamily properties? What challenges did Matt face in the early days of his real estate investing journey? What strategy does Matt recommend for new real estate investors starting out? Why does Matt emphasize the importance of building one's own business rather than relying on a mentor? What are some of the red flags Matt warns about regarding high-cost real estate programs? What are the common pitfalls that new investors face when seeking education in real estate? How does Matt's program address different personality types in real estate investing? What are the four personality types Matt identifies in his approach to real estate? What types of real estate projects is DeRosa Group currently focusing on? What does Matt say about the future of the multifamily market and potential corrections? How can people learn more about the DeRosa Group and its educational resources? Matt shares how everyone can contact him. Additional Resources from Matt Faircloth: Website: https://www.derosagroup.com/ LinkedIn: https://www.linkedin.com/in/mdfaircloth/ Instagram: https://www.instagram.com/themattfaircloth/ YouTube: https://www.youtube.com/@DeRosaGroup Attention Investors and Agents Are you looking to grow your business? Need to connect with aggressive like-minded people like yourself? We have all the right tools, knowledge, and coaching to positively effect your bottom line. Visit:http://globalinvestoragent.com/join-gia-team to see what we can offer and to schedule your FREE consultation! Our NEW book is out...order yours NOW! Global Investor Agent: How Do You Thrive Not Just Survive in a Market Shift? Get your copy here: https://amzn.to/3SV0khX HEY! You should be in class this coming Monday (MNL). It's Free and packed with actions you should take now! Here's the link to register: https://us02web.zoom.us/webinar/register/WN_sNMjT-5DTIakCFO2ronDCg  

Join Sam Silverman as he sits down with Joe Fairless, who transformed from making $30K in NYC to building a $3 billion real estate portfolio. Learn the exact strategies Joe used to scale from single-family homes to massive apartment complexes, and discover why having the right partnerships changed everything. In this episode, Joe shares his journey from struggling in New York City to becoming a real estate mogul, including how he overcame early failures, built strategic partnerships, and scaled his business to extraordinary heights. Don't miss his insights on building sustainable wealth through real estate! 

This podcast interview between Glen Sutherland and Joe Fairless touches on several key insights for those looking to get into real estate investing, particularly through podcasts and attracting investors. Starting a Podcast: Joe reflects on the importance of starting a podcast to build a brand, even if the beginning is slow. He mentions how a podcast can be a tool to connect with experts and share knowledge. He emphasizes consistency, noting how it took him thousands of episodes to gain traction. His advice to Glenn was to keep pushing through challenges and not give up, as this persistence can eventually lead to success. Content Sharing: Joe also advises that authenticity is crucial in content creation. He believes in giving value to your audience without holding back, following the philosophy "The secret to living is giving." He believes that providing value creates a sense of abundance and reciprocity, making it easier to build relationships with your audience and potential investors. Raising Money: When it comes to raising funds, Joe suggests that a podcast or public platform could be an excellent way to attract investors, but it's crucial to first have a solid business plan and team. He also advises making connections by leveraging personal and professional networks. Instead of targeting the wealthiest individuals, focus on connecting with the "social leaders" within your networks, as they can help bring in additional investors. Attracting Accredited Investors: Joe defines an accredited investor as someone who meets specific income or net worth thresholds (e.g., $250,000 in annual income or a $1 million net worth, excluding their primary residence). These investors are key when it comes to raising capital for deals like real estate syndications, particularly under a 506(c) offering, which allows the general solicitation of accredited investors. Real Estate Market Outlook: Despite some concerns about the current market, Joe remains optimistic about purchasing multifamily properties due to the favorable supply-demand dynamic. He advises considering the specific submarkets, but overall, multifamily real estate remains a solid long-term investment, especially when supply is limited and demand remains strong. In summary, Joe's approach emphasizes persistence, giving value, and focusing on relationship-building, whether through podcasts or other channels, to attract the right investors for real estate ventures.

In this episode of the Building Wealth Through Commercial Real Estate Podcast, we sit down with Joe Fairless, Co-founder of Ashcroft Capital, managing over $2.8 billion in assets. Joe is also the creator of the Best Real Estate Investing Advice Ever Show, the longest-running daily real estate podcast, with over 500,000 monthly downloads.Join us as Joe shares valuable insights from his journey, including lessons learned from mistakes made along the way, tips for multifamily syndication, and apartment investing strategies. We also dive into his experiences as a young professional and his passion for giving back through Best Ever Causes, supporting over 76 nonprofits in the past 72 months.Don't miss this inspiring conversation with a seasoned expert in real estate investing!Mistakes Joe has made and lessons learnedMulti-Family SyndicationApartment Investing and SyndicationLessons learned as a single young professionalOccupancy vs Economic OccupancyCONNECT WITH JOE FAIRLESS:Ashcroft Capital WebsiteAshcroft Capital LinkedInAshcroft Capital FacebookThe Best Ever CRE Show Podcast SeriesCONNECT WITH JONATHANTo connect with Jonathan, you can send an email to info@greystonecapgroup.com or schedule a time to chat.To learn more about real estate investment opportunities, join the Greystone Capital Investor Network.Thanks for listening and until next time!

Joe Fairless, Co-Founder of Ashcroft Capital, joins us to discuss the current state of rates and loans, why it's the perfect time to buy multifamily properties, and their business plan in today's market. Connect with Joe at https://ashcroftcapital.com/. To join the DJE Investor list visit https://www.djetexas.com/incomefund. The post The DJE Podcast #273 with Joe Fairless first appeared on DJE Texas Management Group.

I just had a conversation with Joe Fairless that might change how you look at the multifamily market… While everyone's worrying about high interest rates and low deal flow, Joe's seeing a huge opportunity forming in the multifamily space that most people are missing. If you wanna learn what that opportunity is and how to make the most of it (trust me, you do)… Joe is the founder of Ashcroft Capital, a company that manages over $2.8 billion in apartments… And today, he breaks down: Why Class A properties are suddenly offering value-add opportunities How supply and demand dynamics are creating a unique buying window Strategies for raising capital in a challenging market The importance of mindset when dealing with tough times in real estate Plus, he shares some candid insights on how he's navigating the current market challenges at Ashcroft Capital. If you want to understand where the smart money in multifamily might be moving… Tune into this episode now. Take Control, Hunter Thompson Resources mentioned in the episode: Joe Fairless Website Interested in investing with Asym Capital? Check out our webinar.   Please note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors. Tired of scrambling for capital?  Check out our new FREE webinar -  How to Ensure You Never Scramble for Capital Again (The 3 Capital-Raising Secrets). Click Here to register.   CFC Podcast Facebook Group

Joe Fairless and the Best Ever Conference team would like to invite you to BEC2025 and have provided a discount for Passive Investing from Left Field Listeners.  Please enter "LFI25" at checkout for a discounted price of $795.  You can register at this link:https://besteverconference.regfox.com/bec-2025 In this episode of Passive Investing from Leftfield, we're thrilled to have Joe Fairless, co-founder of Ashcroft Capital, join us. Joe shares his incredible journey from the advertising world to real estate investing, managing over $2.7 billion in assets. Tune in as we discuss navigating market challenges, the importance of vertical integration, and the future of apartment investments. Don't miss Joe's valuable insights and advice for both new and seasoned investors!  Now Next and How to Take Advantage in Multifamily by Joe Fairless PDF:https://drive.google.com/file/d/1bhYwz9Bngnl-09f6gOIV7ukgebdxRwT0/view?usp=sharing   About Joe Fairless  Joe Fairless is the Co-founder of Ashcroft Capital, managing over $2.7 billion in assets. Beyond his role at Ashcroft, Joe created the "Best Real Estate Investing Advice Ever Show," the longest-running daily real estate podcast globally, boasting over 500,000 monthly downloads. Joe is a proud Texas Tech Alumni Advisor Board member for the College of Media and Communication and has been honored as an Outstanding Alumni at Texas Tech University, where he also served as an Adjunct Professor. He actively contributes as a Junior Achievement Board Member and Volunteer for the Cincinnati chapter and has been inducted into the Junior Achievement's Free Enterprise Society. Joe also volunteers at Crossroads Hospice and was named Multifamily Investor of the Year by Think Realty Magazine. Together with his wife, Joe founded Best Ever Causes, supporting 69 non-profits over the past 65 months. Here are some power takeaways from today's conversation: 01:55 His journey 09:53 Transitioning into multifamily 15:20 “Best Ever” 17:15 Becoming vertically integrated in Ashcroft 19:55 Why is he focusing on certain markets 24:25 Navigating market problems  30:06 Capital call process37:58 Lessons learned from capital calls 45:22 How LPs should view operators who have had some trouble 48:15 Podcast Recommendations 48:25 Contact Joe   This show is for entertainment purposes only. Nothing said on the show should be considered financial advice. Before making any decisions, consult a professional. This show is copyrighted by Passive Investing from Left Field and Left Field Investors. Written permissions must be granted before syndication or rebroadcasting.         Podcast Recommendations:Jim Rome- https://www.youtube.com/channel/UCTwARLMzm9weYBOqR3LS1jw Resources Mentioned: Contact the guest:Social MediaLinkedIn https://www.linkedin.com/in/joefairless/Website: https://ashcroftcapital.com/ Advertising Partners: Midloch:https://midloch.com/ Left Field Investors:https://www.leftfieldinvestors.com/ Rust Belt Capitalhttps://rustbeltcapital.com/ Tribevest: https://www.tribevest.com/ Avoiding Rookie Errors as a Left Field Investor: 20 Lessons Learned From 14 Years of Passive Investing in Private Syndications by Steve Suhhttps://www.leftfieldinvestors.com/books/

Are you curious about the outlook for multifamily real estate investing in 2024? Do you want to know why now might be the best time to buy apartments?Then tune in to this episode of Financial Freedom with Real Estate Investing, where hosts Michael Blank and Garrett Lynch sit down with special guest Joe Fairless from Ashcroft Capital and the Best Ever Real Estate Show.As a successful real estate investor with a wealth of experience, Joe shares his insights on the current state of the market and the factors that make 2024 a potentially lucrative year for apartment investing.In this episode, you'll learn about the impact of interest rates on real estate investment, the benefits of being a passive investor, and the risks associated with real estate investing and how to mitigate them.Joe also discusses the current supply and demand dynamics in the apartment market, highlighting the window of opportunity for buyers to capitalize on favorable economics and the upcoming shift in the supply-demand balance.Listen in to understand why focusing on A-class properties might be a smart move and how investors can take advantage of the opportunities in the multifamily market while others remain parked in money markets.For full episode show notes visit: https://themichaelblank.com/podcasts/session433/

Joe Fairless co-founded Ashcroft Capital, which has over $2.8 Billion in assets under management, while also creating the Best Real Estate Investing Advice Ever Show podcast, the longest-running daily real estate podcast in the world, with over 500,000 monthly downloads. Learn More About Joe Here: Ashcroft Capital: https://ashcroftcapital.com/ Connect with the Global Investors Show, Charles Carillo and Harborside Partners: ◾ Setup a FREE 30 Minute Strategy Call with Charles: http://ScheduleCharles.com ◾ Learn How To Invest In Real Estate: https://www.SyndicationSuperstars.com/  ◾ FREE Passive Investing Guide: http://www.HSPguide.com ◾ Join Our Weekly Email Newsletter: http://www.HSPsignup.com ◾ Passively Invest in Real Estate: http://www.InvestHSP.com ◾ Global Investors Web Page: http://GlobalInvestorsPodcast.com/

Joe Fairless is the Co-founder of Ashcroft Capital which has over $2,700,000,000 of assets under management. In addition to his work with Ashcroft Capital, Joe created the podcast Best Real Estate Investing Advice Ever Show, which is the longest running daily real estate podcast in the worldJoe is a proud Member of the Texas Tech Alumni Advisor Board for the College of Media and Communication. He has also been recognized as Outstanding Alumni at Texas Tech University where he served as an Adjunct Professor. Joe is currently a Junior Achievement Board Member and Volunteer for the Cincinnati chapter where he was recognized by the Junior Achievement's Free Enterprise Society for his dedication. Joe also volunteers at Crossroads Hospice and in 2018 he was recognized as Multifamily Investor of the Year by Think Realty Magazine. Summary Joe Fairless, co-founder of Ashcroft Capital, shares his journey from single-family homes to multifamily syndication. He discusses the challenges he faced, including a 168-unit property that lost money, and the lessons he learned along the way. Joe emphasizes the importance of having a plan and believing in the operator's ability to execute that plan when considering a capital call. He also provides insights into the current multifamily market, highlighting the upcoming under supply of apartments and the potential for increased demand and valuations in the future. Keywords multifamily syndication, capital call, under supply of apartments, demand dynamics, due diligence, personal development Takeaways Having a plan and believing in the operator's ability to execute the plan are crucial when considering a capital call. The multifamily market is expected to experience an under supply of apartments in the future, leading to increased demand and valuations. When conducting due diligence, it is important to focus on NOI growth to isolate cap compression from the execution of the business plan. Investing in personal development can provide long-term benefits and pay bigger dividends than one-off investments. Taking action and making the decision to make a passive investment can lead to great satisfaction and the desire to start sooner. Titles Taking Action and Making the Decision to Invest Passively The Importance of Having a Plan and Believing in the Operator Sound Bites "Having a plan and believing in the operator's ability to execute the plan." "We're about to have more demand than supply. So in theory, prices will go up, which will help the valuations for any apartment community." "Focus on development of myself and then that will pay bigger dividends than any one-off investment would." Chapters 00:00 - Introduction to Joe Fairless and Ashcroft Capital 06:35 - Transition from Single-Family Homes to Multifamily Syndication 09:02 - Lessons Learned from a Challenging 168-Unit Property 17:01 - Current Portfolio and Capital Calls 25:46 - The Future of the Multifamily Market 32:19 - Navigating Capital Calls and Pause Distributions 35:15 - Due Diligence and Personal Development 37:23 - Investing in Personal Development Connect with our host, Randy Smith, for more educational content or to discuss investment opportunities in the real estate syndication space at www.impactequity.net, https://www.linkedin.com/in/randallsmith or on Instagram at @randysmithinvestor

Joe Fairless is the Co-founder of Ashcroft Capital which has over $2,800,000,000 of assets under Management. In addition to his responsibilities with Ashcroft Capital, Joe created the podcast, Best Real Estate Investing Advice Ever Show, which is the longest-running daily real estate podcast in the world and generates over 500,000 monthly downloads. Joe is also a proud Member of the Texas Tech Alumni Advisor Board for the College of Media and Communication, as well as being recognized as Outstanding Alumni at Texas Tech University, where he is a former Adjunct Professor. He is currently a Junior Achievement Board Member and Volunteer for the Cincinnati chapter and has been recognized by the Junior Achievement's Free Enterprise Society. Joe volunteers at Crossroads Hospice and was recognized as Multifamily Investor of the Year by Think Realty Magazine. He and his wife created Best Ever Causes which has proudly supported 76 different non-profits over the last 72 months.   In this episode, we talked to Joe about his transition to multifamily real estate, insights on successes and failures in this market, resilience and mental toughness, his company Ashcroft Capital and how it was founded, where it is today, how to properly work with investors, and much more.   Announcement: Learn about our Apartment Investing Mastermind here.   Business Management;   02:18 Joe's background; 06:09 His transition to multifamily real estate; 12:34 An insight into success and failure in this market; 16:27 Tips on resilience and mental toughness; 19:02 About Ashcroft Capital and where it is today; 35:46 An insight on working with investors; 37:35 Round of insights   Announcement: Download our Sample Deal package here.   Round of Insights   Apparent Failure: His first ever deal. Digital Resource: Boomerang. Most Recommended Book: The Wealthy Gardener. Daily Habit: Drinking a liter of water with wheat grass.. #1 Insight for scaling a business: Correctly identifying the skills needed to succeed in a business, and finding the right partners or team members to fill up the ones where you lack. Best place to grab a bite in Cincinnati, OH: Bones Burgers.   Contact Joe: Website: https://ashcroftcapital.com/    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

Enjoy this conversation with Joe Fairless, co-founder at Ashcroft Capital. In this conversation, Jonathan and Joe discuss Joe's background, current multi family conditions, why the large multifamily asset class is poised to surge, how Joe values every moment, and Joe's biggest lessons from the last few years. Connect with Joe:https://info.ashcroftcapital.com/braxtonClick to text the show! Support the podcast by making a monthly donation through Patreon. When you contribute, you'll get access to bonus content not available anywhere else. If you enjoyed this episode, you would probably enjoy reading my weekly newsletter. Every Friday, you'll get a behind the scenes look at my investing, including current events in commercial real estate, deals I'm working on, and random personal things going on in my life. It's a super quick read and you can unsubscribe anytime. - Jonathan Subscribe to the newsletter here: www.thesourcecre.com/newsletterEmail Jonathan with comments or suggestions:podcast@thesourcecre.comOr visit the webpage:www.thesourcecre.com*Some or all of the show notes may have been generated using AI tools.

In this must-listen episode, real estate mogul Joe Fairless shares his invaluable insights and strategies for passive investors looking to maximize their returns. With over $3 billion in assets under management, Joe has navigated the ups and downs of the market, and he's here to share his hard-earned wisdom.Here are 3 key takeaways from the episode:• Unlock the power of owner-operator deals and learn why they're crucial for passive investors• Prepare for the impending multifamily housing shortage and learn how to capitalize on it• Avoid common pitfalls of passive investing and ensure your deals deliver exceptional returnsDon't miss this opportunity to learn from one of the industry's leading voices. Click now and start building your path to financial freedom through passive real estate investing. Timestamps:00:20 Introduction to Joe Fairless of Ashcroft02:15 Key factors that contributed to Ashcroft's growth08:53 Communication with investors and problem-solving skills11:46 Joe's personal story of resilience and growth16:47 Navigating challenges in partnerships18:21 Current trends, supply and demand24:29 Strategies and recommendations for investing27:21 Severe under-supply of apartments in the Sun Belt29:34 Advice for first-time passive investors32:40 Investing in small real estate and potential for growth36:38 Things to know before investing passively40:19 Personal development and growth46:26 Daily habits and routines51:37 The legacy Joe would like to leave53:10 Book recommendation on breathing techniques56:37 The most important things Joe tracks Big thanks to our sponsor, Colony Hills Capital!VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow

On today's episode of Ritter On Real Estate, We chat with Joe Fairless. Joe Fairless is the Co-founder of Ashcroft Capital which has over $2,800,000,000 of assets under management. In addition to his responsibilities with Ashcroft Capital, Joe created the podcast, Best Real Estate Investing Advice Ever Show, which is the longest-running daily real estate podcast in the world and generates over 500,000 monthly downloads.Joe is also a proud Member of the Texas Tech Alumni Advisor Board for the College of Media and Communication, as well as being recognized as Outstanding Alumni at Texas Tech University, where he is a former Adjunct Professor. He is currently a Junior Achievement Board Member and Volunteer for the Cincinnati chapter and has been recognized by the Junior Achievement's Free Enterprise Society. Joe volunteers at Crossroads Hospice and was recognized as Multifamily Investor of the Year by Think Realty Magazine. He and his wife created Best Ever Causes which has proudly supported 76 different non-profits over the last 72 months. Welcome, Joe! Key Points From The Conversation:- Why 2024 is a great time to invest in multifamily assets.- Supply and demand, issues with new construction. - Kent's prediction for the future of the market.- Navigating interest rates in deals.- Josh's experience investing as a limited partner. - The importance of being a good operator. Books Mentioned: Breath: The New Science of a Lost Art by James Nestor

I interview seasoned and extremely successful real estate investor, Joe Fairless. Joe is a client, friend and business partner. He co-founded Ashcroft Capital, a private equity firm focusing on multi-family syndications across the US with over 12000 doors and nearly $3B of assets. We discuss his journey to mega-investor, lessons learned and why he sees the future for multi-family investing is as bright as it has ever been. Joe shares true nuggets of wisdom, come listen and experience this great investor.   Highlights Joe's optimistic view on challenges as growth opportunities. Joe discusses his multifamily real estate journey starting in Texas. Realization of scaling issues with single-family homes. First multifamily investment and the lessons learned from failure. Repairing investor trust by repaying out of pocket. Joe's method of focusing only on strengths. Identifying warning signs in investments. Importance of vetting the operators behind deals. Supply and demand challenges in the current multifamily market. Interest rate predictions and supply considerations for 2024. Benefits of pursuing challenges for personal and professional growth. Ashcroft Capital's current offerings and 2024 outlook.   Links and Resources from this Episode Connect with Gary Pinkerton https://www.paradigmlife.net/ gpinkerton@paradigmlife.net https://garypinkerton.com/ Connect with Joe Fairless https://podcasts.apple.com/us/podcast/best-real-estate-investing-advice-ever/id904025246 https://ashcroftcapital.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Audible Subscribe with Listen Notes Subscribe with RSS

Let's welcome one of the biggest motivations behind this podcast, Joe Fairless, and he's back on the show for the 1000th episode! Don't miss this remarkable conversation to acquire tons of value about passive investing, and seizing future opportunities in the market. Keep supporting the show to listen to more market experts and their unique strategies!Key Points & Relevant TopicsJoe's takeaways from all his success in business and lifeThe importance of being present for your family and people that matter in your lifeTwo challenges of being a deal operator in syndication and a piece of advice for passive investors chasing opportunities Things to look at when evaluating deals and operatorsWhat investors can expect in terms of housing supply and demand and occupancy rateThe kind of deal Joe wants to avoid and invests inWhat makes a good operatorHow passive investors can take advantage of the upcoming opportunities in the marketJoe's advice for existing passive investors and identifying whether it's worth it to reinvest in a deal or notResources & LinksApartment Syndication Due Diligence Checklist for Passive InvestorAbout Joe FairlessJoe Fairless is the Co-founder of Ashcroft Capital which has over $2,800,000,000 of assets under management.  In addition to his responsibilities with Ashcroft Capital, Joe created the podcast, Best Real Estate Investing Advice Ever Show, which is the longest-running daily real estate podcast in the world and generates over 500,000 monthly downloads.   Joe is also a proud Member of the Texas Tech Alumni Advisor Board for the College of Media and Communication, as well as being recognized as Outstanding Alumni at Texas Tech University, where he is a former Adjunct Professor.  He is currently a Junior Achievement Board Member and Volunteer for the Cincinnati chapter and has been recognized by the Junior Achievement's Free Enterprise Society. Joe volunteers at Crossroads Hospice and was recognized as Multifamily Investor of the Year by Think Realty Magazine.  He and his wife created Best Ever Causes which has proudly supported 76 different non-profits over the last 72 months.  Get in Touch with JoeWebsite: https://ashcroftcapital.com/ To Connect With UsPlease visit our website www.bonavestcapital.com and click here to leave a rating and written review!

Lee Yoder joins us today to talk about property management companies, scaling, and raising capital.Continue the conversation with Brian on LinkedInJoin our multifamily investing community for in-depth courses and live networking with like-minded apartment investors at the Tribe of TitanThis episode originally aired on June 21, 2024----Watch the episode on YouTube: https://www.youtube.com/channel/UCcsYmSLMxQCA9hgt_PciN3g?sub_confirmation=1 Listen to us on your favorite podcast app:Apple Podcasts: https://tinyurl.com/AppleDiaryPodcast Spotify: https://tinyurl.com/SpotDiaryPodcast Google Podcasts: https://tinyurl.com/GoogleDiaryPodcast Follow us on:Instagram: https://www.instagram.com/diary_of_an_apartment_investor Facebook: https://www.facebook.com/DiaryAptInv/ Twitter: https://twitter.com/Diary_Apt_Inv ----Your host, Brian Briscoe, has owned over twenty apartment complexes worth hundreds of millions of dollars and is dedicated to helping aspiring apartment investors learn how to do the same. He founded the Tribe of Titans as his platform to educate aspiring apartment investors and is continually creating new content for the subscribers and coaching clients.He is the founder of Streamline Capital based in Salt Lake City, Utah, and is probably working on closing another apartment complex in the greater SLC area. He retired as a Lieutenant Colonel in the United States Marine Corps in 2021 after 20 years of service.Connect with him on LinkedIn----Lee YoderLee was practicing as a physical therapist when he realized his true passion was building his own business and investing in real estate. He has taken this passion and considerable action to quickly build a portfolio of many small apartment buildings, which allowed him to quit his job and pursue real estate full-time. Lee is the founder and visionary behind Threefold Real Estate Investing and the host of the weekly podcast, Threefold Real Estate Investing. Today, Threefold has 283 units and over $20M AUM. Lee has been featured on dozens of podcasts including, Bigger Pockets, Michael Blank's Apartment Building Investing and The Best Ever Real Estate Investing Advice with Joe Fairless.Learn more about him at: https://www.linkedin.com/in/lee-yoder-25793215a/ or   https://threefoldrei.com/

On this episode of the Best Ever Show, Joe Fairless joins Hillel L. Presser. He shares insights on asset protection and the importance of safeguarding personal and business assets. He discusses strategies for becoming uncollectible and judgment-proof, including the use of protective entities, exemptions, liens, and equity strips. Hillel L. Presser | Real Estate Background President of The Presser Law Firm Based in: Boca Raton, Florida Say hi to him at: www.AssetProtectionAttorneys.com www.facebook.com/ThePresserLawFirm Instagram Sponsors: SyndicationAttorneys Apartments.com

In this episode of the Best Ever Show, we're bringing back a recent installment of the Best Ever Book Club from February. That month, the book club read TED Talks: The Official TED Guide to Public Speaking, by Chris Anderson. In this discussion, Best Ever founder Joe Fairless joins host Paul Mueller to discuss the book, each of their biggest takeaways, and Joe's strategy for drafting and delivering keynote speeches, as he does each year at the Best Ever Conference. If you haven't already, visit bebookclub.com today and join more than 200 investors in the Best Ever Book Club, which meets each month to discuss a different book that can help us all become better inventors and better leaders.

Can you imagine saving almost everything you earn and living like a college student for several years just to buy your first home? And then, house hacking your way into more savings so you can invest in real estate? It's the kind of challenge that some of the most successful real estate investors have accepted, including today's guest, Joe Fairless. He began with a humble start that mushroomed into success over the last ten years. Joe is the Co-founder of Ashcroft Capital with over $2,700,000,000 of assets under management. He is also the host of the Best Real Estate Investing Advice Ever Podcast and the author of  Best Ever Apartment Syndication Book. He and his lovely wife also created Best Ever Causes which has proudly supported 69 different non-profits over the last 65 months. You'll hear his amazing story in this interview along with some lessons that he learned along the way that can save you a lot of time and expense! He also talks about the multi-family market, which is his preferred asset class, and why owning multi-family now could be very profitable in a couple of years.  If you'd like to find out more about single-family rentals and how they can provide long-term wealth, check in with us at realwealthshow.com. Sign up for a free membership, check out our market data, and go to the live events tab for information on our RealWealth Investor Summit this May 4th in San Francisco. We are looking forward to a full house of inspired investors during the showcase and a cocktail party in the evening. You can get tickets at our website. I hope to see you there! Thanks for joining me for this episode of The Real Wealth Show! Please hit the subscribe button so you don't miss any of our episodes! Kathy Fettke

In this Best Ever Classic from April 2015, we're bringing back Joe Fairless's fantastic conversation with Barbara Corcoran. You might know her from Shark Tank, but Barbara is also the founder of the Corcoran Group, where she turned a $1,000 loan into a $5 billion real estate business. In this episode, Barbara shared timeless strategies for building a real estate empire, including finding talent in unlikely places, how conversations with taxi drivers and waiters informed her investment strategy, the secrets to identifying up-and-coming neighborhoods that helped her buy 12 buildings in New York City, and much more.   Sponsors: Viking Capital Baselane